The Super Mar Et
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MARCH 11, 1968 50 CENTS IM 37TH YEAR < a Broadcasting THE BUSINESSSWEEKLY OF TEL EVI SION AND RADIO Fairness answers get tougher as election pressures mount. p29 Various groups make offers for Golden West properties. p36 UHF -tuner issue escalates after futile D.C. meeting. p54 RINDA counters implications of civil- disorders report. p60 COMPLETE INDEX PAGE 7 Air University Library MHil 1 v 1968 Maxwell AF0 The Super Mari'' -) 6112, et hite Cloud Tissue Osh os . osh Overall peed Queen Washer Kohler of Kohler Deltox Rugs Gilbert Papers Page Napkins Tissue Madison Pickles Badger Northland Farm Equip Ansul Fire Protection Products Wigwam Sox Charmin Tissue Mercury Outboards Amity Rolfs Billfolds Veg -All Freshlike West Bend Aluminum Hamilton Washers Dryers F. W. D. Trucks Kaukauna Klub Cheese Simplicity Garden Equip. Chilton Ware Aluminum Fox Harvesters Paragon Candles Delsey Tissue These products are all produced in the Enough of Your Spot Budget C Green Bay Television Market. Their going to the Market producing manufacturers add strength and stability to our nearly 400,000 TV families in the these Nationally -Known Goods? Land of Milk and Money. Served First By WBAY Television 2 Just ask Blair for the story. OFF -NETWORK SERIES OM WARNER BROS-SE VElI ARTS SER- F TROOP 77 SUNSET STRIP MISTER ROBERTS NO TIME FOR GEAÑTS (65 HALF -HOURS) (149 HOURS) (30 HALF -HOURS) (34 HALF- HOURS) ROOM FOR ONE MORE LAWMAN BOURBON STREET BEAT BRONCO (26 HALF -HOURS) (156 HALF -HOURS) (39 HOURS) (68 HOURS) THE DAKOTAS THE ROARING 20's MAVERICK SURFSIDE 6 (19 HOURS) (45 HOURS) (124 HOURS) (74 HOURS) THE GALLANT MEN CHEYENNE HAWAIIAN EYE SUGARFOOT (26 HOURS) (107 HOURS) (134 HOURS) (69 HOURS) 7,11 VISION M SUITE 539A NOW AVAILABLE IN TFE SELECTED MARKETS CONRAD HILTON sá HOTEL COLT .45 (67 HALF -HOURS) FIRST -RUN TELEVISION SERIES FROM WARNER BROS-SEVEN ARTS THE PROFESSIO ALS MARINE BO COUNT USIC'HALL 13 half -hour TV SPORTS exciting half -hour 26 swinging Country & Western SPECIALS in COLOR highlighted underwater adventures in half -hours in COLOR hosted by 23 Pro -Stars from Basketball COLOR starring Marine Boy. by award -winning recording with Wilt Chamberlain to Neptina and Splasher. star, Carl Smith. Rodeo with Larry Mahan. BOSTOÖNY MAN INTPACE NIGHT TRAIN ORCHESTRA 6 one -hour TV SPACE SPECIALS 26 one -hour rhythm and blues (5 in COLOR) about America's variety programs showcasing 26 one -hour TV CONCERT trip to the moon and its today's big Nashville sound. SPECIALS featuring conductors consequences. Erich Leinsdorf, Charles Munch, Produced with the cooperation of the William Steinberg, Richard United States Air Force and NASA. Burgin, Aaron Copland. NOW AVAILABLE IN SELECTED MARKETS laWARNER BROS. -SEVEN ARTS NEW YORK: 200 Park Avenue (212) 986-1717 CHICAGO: 550 West Jackson Blvd. (312) 372 -8089 DALLAS: 508 Park Avenue (214) 747 -9925 LOS ANGELES: 291 S. La Cienega Blvd., Beverly Hills (213) 657 -1771 TORONTO, ONTARIO: 11 Adelaide St. West (416) 364 -7193 The November 1967 ARB Dallas -Fort Worth television audience estimates show the continuing dominance of KRLD -TV in the nation's 12th ranked television market. Monday thru Sunday, 9:00 AM to midnight, Channel 4 leads the second station by 26.5% more homes per average quarter hour; the third station by 53.4% more homes; and the fourth station by 107.3% more homes. Contact your H -R representative to take advantage of KRLD -TV's proven dominance. represented nationally by KRLD -TV The Dallas Times Herald Station Wi CLYDE W. REMBERT, President 4 BROADCASTING, March 11, 1968 Million dollar movies CLOSED CIRCUIT' Since beginning of year, Warner together Bros.-Seven Arts has put and Burnett trims staff TV stations must pay for use of music is now offering big bundle of recent of American Society of Composers, movies to TV networks. Package in- Fiscal belt- tightening is underway Authors and Publishers. Leaders of cludes such blockbusters as "Cam- at Leo Burnett Chicago, with half ASCAP and of All- Industry TV sta- elot," "Bonnie and Clyde" and "Who's Co., dozen executive types released, some tions Music License Negotiating Com- Afraid of Virginia Woolf ?" Reported- more to follow. Some staff jobs are not mittee, which initiated suit in Octo- ly total of 78 movies are included but being filled when vacancy occurs. With ber 1961 seeking court determination studio sources indicate package is not billing holding even this year agency of "reasonable" rates, held lengthy quite that big. Price tag on pictures apparently feels need to keep opera- meeting last Wednesday (March 6). is said to be $1 million per title. ABC - tions tight, particularly in view of gen- Although neither side came away TV and NBC -TV, at last check, ap- eral rising costs. Similiar economy exuding optimism, both indicated parently have passed offer by, but moves made by several New York some progress and expressed hope CBS -TV was negotiating. Networks agencies, including Grey Advertising more would follow in another session feel price is overblown for many of and Ted Bates. to be held in next few weeks. All - pictures in package and also have Industry Committee was led by Chair- qualms about how graphic realism of man Charles Tower of Corinthian more explicit pictures would go over Wald to NBC News Broadcasting; ASCAP delegation was in living rooms. Even if purchase was headed by President Stanley Adams made they'd have long wait to find out. Shortly to be announced by W. R. and General Counsel Herman Finkel- Stipulation of deal would be that some McAndrew, NBC News president, will stein. of titles wouldn't be released to TV be appointment of Richard C. Wald, for maybe five years. vice president of Whitney Communi- cations and last managing editor of Pro bono juridico New York Herald- Tribune, as vice Convention package president, NBC News. New appoint- President's Task Force on Tele- ment is in keeping with NBC plan to communications, whose executive di- Paramount Television, which broke beef up its news operations (1968 rector Alan Novak is State Depart- into syndication at last year's NAB budget, $80 million, including sports ment attorney, is using legal technique convention with package of 60 feature but no rights). of "adversary" proceeding to insure films (33 in color), is ready to an- Mr. Wald, who also had served as receipt of all sides of some very nounce second such portfolio in time touchy issues (like television distribu- for this year's convention. Portfolio HT correspondent in London, will re- vice tion). Group already has contracted II out of Paramount will offer 48 pic- port to NBC News executive president Frank, certain studies to private research tures, 28 in color. Since last conven- Reuven as does Don- vice organizations, some of which have tion, too, Paramount has inherited all ald Meany, president, special pro- graming. raised hackles of broadcasters because of Desilu Sales Inc.'s product as re- of obvious wire orientation. Mr. No- sult of merger. Most important items vak minimizes alarm, explaining such from that list are 118 episodes of "The 30's in pairs reports will be submitted to broad- Untouchables," 39 hours of "Desilu cast groups for comment and rebuttal, Playhouse" and 78 half-hours of "The leaving Task Force as arbiter. Texan." Advertising agency sources report that several "orders" for 30-second announcements have been offered tele- Back in harness vision networks "conditioned on 30's Youth job drive being paired" with 30- second com- mercials of other advertisers. Sources Plan soon to be unveiled for mas- P. A. (Buddy) Sugg, who left NBC note, however, that there's been no sive all-media campaign for maximum in 1962 to retire to Tampa, Fla., tem- action thus far by networks. Though employment of American youth this porarily came out of retirement last 30-second announcements' inroads in- summer. Under general chairmanship week at request of Dr. Frank H. to network TV are deeper, there've Vice President Humphrey and with Reichel Jr. president U.S. Com- of of been no 30- second unit buys on net- Henry Ford II and Danny Seymour, munications Corp. (owned by AVC works, agency sources report. Recent president of J. Walter Thompson Co. Corp.), which last December acquired purchase of 30's by N. W. Ayer & heading business and media divisions, WPHL -TV (ch. 17) Philadelphia and Son for AT&T's Trimline telephone project will take priority over all vol- five UHF Daniel CP's owned by Over- on NBC -TV is for "split 30's," time untary campaigns. myer. Dr. Reichel said Mr. Sugg is bought in one -minute units that are "consultant without portfolio." Mr. then divided into 30-second units in Meetings already have been held by Sugg had been executive vice presi- line with current "split -30" policy Vice President Humphrey with top net- dent of NBC -owned stations and spot (BROADCASTING, March 4). work brass and by his aides with sec- sales when he stepped down in June ond- echelon executives. Cooperation 1962. U.S. Communications properties has been offered all down the line and are: KEMO-TV San Francisco, wECO- Settlement with ASCAP? it's likely campaign will be meshed Tv Pittsburgh, wBMO -TV Atlanta, into Advertising Council top project WSCO-TV Newport, Ky.- Cincinnati and Hope remains alive for settlement as primary move in direction of keep- KJDO -TV Rosenberg- Houston. Only of protracted litigation, now going in- ing young people gainfully employed WPHL -TV is on air. to its seventh year, over what rates in top 50 urban areas. BROADCASTING, March 11. Monday BROADCASTING De Sales Street, N.