The Super Mar Et

Home , Bourbon Street Beat, Hawaiian Eye, Indiana Day, Maria Kang, Sugarfoot

MARCH 11, 1968 50 CENTS IM 37TH YEAR

a Broadcasting THE BUSINESSSWEEKLY OF TEL EVI SION AND RADIO

Fairness answers get tougher as election pressures mount. p29 Various groups make offers for Golden West properties. p36 UHF -tuner issue escalates after futile D.C. meeting. p54 RINDA counters implications of civil- disorders report. p60

COMPLETE INDEX PAGE 7 Air University Library

MHil 1 v 1968

Maxwell AF0 The Super Mari'' -) 6112, et

hite Cloud Tissue Osh os . osh Overall peed Queen Washer Kohler of Kohler Deltox Rugs Gilbert Papers Page Napkins Tissue Madison Pickles Badger Northland Farm Equip Ansul Fire Protection Products Wigwam Sox Charmin Tissue Mercury Outboards Amity Rolfs Billfolds Veg -All Freshlike West Bend Aluminum Hamilton Washers Dryers F. W. D. Trucks Kaukauna Klub Cheese Simplicity Garden Equip. Chilton Ware Aluminum Fox Harvesters Paragon Candles Delsey Tissue

These products are all produced in the Enough of Your Spot Budget C Green Bay Television Market. Their going to the Market producing manufacturers add strength and stability to our nearly 400,000 TV families in the these Nationally -Known Goods? Land of Milk and Money.

Served First By WBAY Television 2

Just ask Blair for the story. OFF -NETWORK SERIES OM WARNER BROS-SE VElI ARTS

SER- F TROOP 77 SUNSET STRIP MISTER ROBERTS NO TIME FOR GEAÑTS (65 HALF -HOURS) (149 HOURS) (30 HALF -HOURS) (34 HALF- HOURS)

ROOM FOR ONE MORE LAWMAN BOURBON STREET BEAT BRONCO (26 HALF -HOURS) (156 HALF -HOURS) (39 HOURS) (68 HOURS)

THE DAKOTAS THE ROARING 20's MAVERICK SURFSIDE 6 (19 HOURS) (45 HOURS) (124 HOURS) (74 HOURS)

THE GALLANT MEN CHEYENNE HAWAIIAN EYE SUGARFOOT (26 HOURS) (107 HOURS) (134 HOURS) (69 HOURS)

7,11 VISION M SUITE 539A NOW AVAILABLE IN TFE SELECTED MARKETS CONRAD HILTON sá HOTEL

COLT .45 (67 HALF -HOURS) FIRST -RUN TELEVISION SERIES FROM WARNER BROS-SEVEN ARTS

THE PROFESSIO ALS MARINE BO COUNT USIC'HALL 13 half -hour TV SPORTS exciting half -hour 26 swinging Country & Western SPECIALS in COLOR highlighted underwater adventures in half -hours in COLOR hosted by 23 Pro -Stars from Basketball COLOR starring Marine Boy. by award -winning recording with Wilt Chamberlain to Neptina and Splasher. star, Carl Smith. Rodeo with Larry Mahan.

BOSTOÖNY MAN INTPACE NIGHT TRAIN ORCHESTRA 6 one -hour TV SPACE SPECIALS 26 one -hour rhythm and blues (5 in COLOR) about America's variety programs showcasing 26 one -hour TV CONCERT trip to the moon and its today's big Nashville sound. SPECIALS featuring conductors consequences. Erich Leinsdorf, Charles Munch, Produced with the cooperation of the William Steinberg, Richard United States Air Force and NASA. Burgin, Aaron Copland.

NOW AVAILABLE IN SELECTED MARKETS laWARNER BROS. -SEVEN ARTS NEW YORK: 200 Park Avenue (212) 986-1717 CHICAGO: 550 West Jackson Blvd. (312) 372 -8089 DALLAS: 508 Park Avenue (214) 747 -9925 LOS ANGELES: 291 S. La Cienega Blvd., Beverly Hills (213) 657 -1771 TORONTO, ONTARIO: 11 Adelaide St. West (416) 364 -7193 The November 1967 ARB Dallas -Fort Worth television audience estimates show the continuing dominance of KRLD -TV in the nation's 12th ranked television market. Monday thru Sunday, 9:00 AM to midnight, Channel 4 leads the second station by 26.5% more homes per average quarter hour; the third station by 53.4% more homes; and the fourth station by 107.3% more homes. Contact your H -R representative to take advantage of KRLD -TV's proven dominance.

represented nationally by KRLD -TV The Dallas Times Herald Station Wi CLYDE W. REMBERT, President

4 BROADCASTING, March 11, 1968 Million dollar movies CLOSED CIRCUIT' Since beginning of year, Warner together Bros.-Seven Arts has put and Burnett trims staff TV stations must pay for use of music is now offering big bundle of recent of American Society of Composers, movies to TV networks. Package in- Fiscal belt- tightening is underway Authors and Publishers. Leaders of cludes such blockbusters as "Cam- at Leo Burnett Chicago, with half ASCAP and of All- Industry TV sta- elot," "Bonnie and Clyde" and "Who's Co., dozen executive types released, some tions Music License Negotiating Com- Afraid of Virginia Woolf ?" Reported- more to follow. Some staff jobs are not mittee, which initiated suit in Octo- ly total of 78 movies are included but being filled when vacancy occurs. With ber 1961 seeking court determination studio sources indicate package is not billing holding even this year agency of "reasonable" rates, held lengthy quite that big. Price tag on pictures apparently feels need to keep opera- meeting last Wednesday (March 6). is said to be $1 million per title. ABC - tions tight, particularly in view of gen- Although neither side came away TV and NBC -TV, at last check, ap- eral rising costs. Similiar economy exuding optimism, both indicated parently have passed offer by, but moves made by several New York some progress and expressed hope CBS -TV was negotiating. Networks agencies, including Grey Advertising more would follow in another session feel price is overblown for many of and Ted Bates. to be held in next few weeks. All - pictures in package and also have Industry Committee was led by Chair- qualms about how graphic realism of man Charles Tower of Corinthian more explicit pictures would go over Wald to NBC News Broadcasting; ASCAP delegation was in living rooms. Even if purchase was headed by President Stanley Adams made they'd have long wait to find out. Shortly to be announced by W. R. and General Counsel Herman Finkel- Stipulation of deal would be that some McAndrew, NBC News president, will stein. of titles wouldn't be released to TV be appointment of Richard C. Wald, for maybe five years. vice president of Whitney Communi- cations and last managing editor of Pro bono juridico New York Herald- Tribune, as vice Convention package president, NBC News. New appoint- President's Task Force on Tele- ment is in keeping with NBC plan to communications, whose executive di- Paramount Television, which broke beef up its news operations (1968 rector Alan Novak is State Depart- into syndication at last year's NAB budget, $80 million, including sports ment attorney, is using legal technique convention with package of 60 feature but no rights). of "adversary" proceeding to insure films (33 in color), is ready to an- Mr. Wald, who also had served as receipt of all sides of some very nounce second such portfolio in time touchy issues (like television distribu- for this year's convention. Portfolio HT correspondent in London, will re- vice tion). Group already has contracted II out of Paramount will offer 48 pic- port to NBC News executive president Frank, certain studies to private research tures, 28 in color. Since last conven- Reuven as does Don- vice organizations, some of which have tion, too, Paramount has inherited all ald Meany, president, special programing. raised hackles of broadcasters because of Desilu Sales Inc.'s product as re- of obvious wire orientation. Mr. No- sult of merger. Most important items vak minimizes alarm, explaining such from that list are 118 episodes of "The 30's in pairs reports will be submitted to broad- Untouchables," 39 hours of "Desilu cast groups for comment and rebuttal, Playhouse" and 78 half-hours of "The leaving Task Force as arbiter. Texan." Advertising agency sources report that several "orders" for 30-second announcements have been offered tele- Back in harness vision networks "conditioned on 30's Youth job drive being paired" with 30- second commercials of other advertisers. Sources Plan soon to be unveiled for mas- P. A. (Buddy) Sugg, who left NBC note, however, that there's been no sive all-media campaign for maximum in 1962 to retire to Tampa, Fla., tem- action thus far by networks. Though employment of American youth this porarily came out of retirement last 30-second announcements' inroads in- summer. Under general chairmanship week at request of Dr. Frank H. to network TV are deeper, there've Vice President Humphrey and with Reichel Jr. president U.S. Com- of of been no 30- second unit buys on net- Henry Ford II and Danny Seymour, munications Corp. (owned by AVC works, agency sources report. Recent president of J. Walter Thompson Co. Corp.), which last December acquired purchase of 30's by N. W. Ayer & heading business and media divisions, WPHL -TV (ch. 17) Philadelphia and Son for AT&T's Trimline telephone project will take priority over all vol- five UHF Daniel CP's owned by Over- on NBC -TV is for "split 30's," time untary campaigns. myer. Dr. Reichel said Mr. Sugg is bought in one -minute units that are "consultant without portfolio." Mr. then divided into 30-second units in Meetings already have been held by Sugg had been executive vice presi- line with current "split -30" policy Vice President Humphrey with top net- dent of NBC -owned stations and spot (BROADCASTING, March 4). work brass and by his aides with sec- sales when he stepped down in June ond- echelon executives. Cooperation 1962. U.S. Communications properties has been offered all down the line and are: KEMO-TV San Francisco, wECO- Settlement with ASCAP? it's likely campaign will be meshed Tv Pittsburgh, wBMO -TV Atlanta, into Advertising Council top project WSCO-TV Newport, Ky.- Cincinnati and Hope remains alive for settlement as primary move in direction of keep- KJDO -TV Rosenberg- Houston. Only of protracted litigation, now going in- ing young people gainfully employed WPHL -TV is on air. to its seventh year, over what rates in top 50 urban areas.

BROADCASTING, March 11. Monday BROADCASTING De Sales Street, N. W. Washington, D. C. Second-class postage paid Washington. D and additional offices Postmaster: Send Form 3579 to BROADCASTING. Washington, D. C. 20036. is better than good but it isn't good enough. Broadcasters want the best. And even the best doesn't stay that way for long. That's why the best keeps getting better at General Electric. See for yourself at our Booth at NAB.

GENERAL ELECTRIC WEEK IN BRIEF

With 1968 an election year that seems bound to be one Informal meeting between All- Channel Television So- of the most controversial in some time, fairness problems ciety and tuner manufacturers produces bitter feelings are likely to be among those most pressing for most because TV set manufacturers didn't show up; UHF group

broadcasters. See , , . takes its case to FCC. See .. . FAIRNESS ANSWERS? ... 29 ACTS TURNED OUT ... 54

Fairness panel held by House Investigations Subcom- Secretary of Transportation Alan Boyd proposes private mittee seeks expert opinion on controversial fairness doc- or cooperative leasing companies be set up to provide trine, but 21 experts called on for advice point in almost circuits, lease equipment to land mobile and use unas-

that many directions. See . , . signed radio frequencies on temporary basis. See .. . MANY FAIRNESS ROADS ... 31 INTERIM USE ... 57

Golden West Broadcasters' portfolio of one TV, four Radio- Television News Directors Association takes issue radio stations, a total $50- million to $60- million package, with parts of report by President's Commission on Civil is coveted by prospective buyers, ETV station, Bonneville Disorders and ABA's Reardon Report affecting trial news

International, Capital Cities and Cox. See .. . coverage. See ... OFFERS FOR GOLDEN WEST ... 36 RTNDA'S COUNTER- PUNCHES ... 60

New York State Broadcasters Association in Albany, Elton Rule, ABC -TV president, dons rose -colored glasses, N.Y., meeting gives green light to legal assault on FCC's foresees network "turning the corner" in 1968 -69 season; prohibition of lottery news, cites preparedness to take early program buys as against participations are "hearten- case to U.S. Supreme Court, if necessary. See . . ing," second -third quarter sales are good, he says. See ... FCC FACES FIGHT ... 46 ABC -TV TURNS CORNER ... 62

Xerox Corp. drops Papert, Koenig, Lois over dissatisfac- Screen Gems International will turn out 47 half -hours tion with PKL's program choices, wants to sponsor "reach- of TV product a week in Canada, Australia this year; cites ing" not "crisis" shows. Xerox $4.5- million account is sec- that in many foreign countries coproduction would be ond big broadcast one to leave PKL within month. See ... best course to follow. See .. . XEROX, PKL SPLIT ... 47 SGI'S FOREIGN TV SCENE ... 69

DEPARTMENTS

AT DEADLINE 9 OPEN MIKE 22 Iroailcastiiig BROADCAST ADVERTISING 46 PROGRAMING 60 CHANGING HANDS 42 WEEK'S HEADLINERS 10 Published every Monday by BROAD- CASTING PUBLICATIONS INC. Second -class CLOSED CIRCUIT 5 WEEK'S PROFILE 87 postage paid at Washington, D. C., and additional offices. DATEBOOK 14 Subscription prices: Annual sub- EDITORIAL PAGE 88 scription for 52 weekly issues $10.00. Annual subscription including Year- EQUIPMENT & ENGINEERING 54 book $20.00. Add $2.00 per year for Canada and $4.00 for all other coun- FATES & FORTUNES 70 tries. Subscriber's occupation required. Regular issues 50 cents per FINANCIAL REPORTS 68 copy. BROADCASTING Yearbook, published every January, $10.00 per FOR THE RECORD 74 copy. wIAßIEfflAf:fr r1 XL AMBIG/ INTERNATIONAL 69 Subscription orders and address changes: Send to BROADCASTING Cir- LEAD STORY 29 culation Dept., 1735 DeSales Street, N.W., D. C., 20036. On o Washington, THE MEDIA 36 changes, please include both old and new addresses plus address label from MONDAY MEMO 26 o front cover of magazine. rO Lit

BROADCASTING, March 11, 1968 7 What makes a station STAND TALL?

Meat sales stopped at 6:00 p.m., so KIRO took action! For years Seattle consumers lived with a wasn't. The Meat Cutters Union contract pro- city ordinance which blocked the sale of fresh vided for a 6:00 p.m. closing and the stores meat after 6:00 p.m. in this heavy industrial agreed not to sell meat after that time. three -shift area. So the KIRO Crusade shifted, demanding KIRO, aroused by this infringement on the meat be sold after 6:00 p.m. public's rights, took up the fight to get this The stores responded by taking a month- ordinance revoked. long strike rather than capitulating to the Meat Editorializing. Demanding public hearings. Cutters 6:00 p.m. prohibition. The Meat Securing 15,000 petition signatures. Gaining Cutters Union Local 81 filed a $100,000 suit Chamber of Commerce and other civic organi- against KIRO and the stores. A federal Court zation support. dismissed it. Success! Now the Seattle consumer enjoys the right The ordinance was changed but the situation to buy meat after 6:00 p.m.

International City Location FM Radio AM Radio Television Shortwave Radio New York, N. Y. WRFM Stereo WNYW No. 1 Seattle, Washington KIRO Stereo KIRO 50,000 Watts KIRO WNYW No. 2 Kansas City, Mo. KMBR Stereo KMBZ 5,000 Watts WNYW No. 3 Salt Lake City, Utah KSL Stereo KSL 50,000 Watts KSL m WNYW No. 4 ' Boise, Idaho KBOI Stereo "KBOI 50,000 Watts KBOI WNYW No. 5 'Idaho Falls, Idaho KID Stereo KID 5,000 Watts KI D Studios in New York, N.Y. ' Affiliated With "C.P. The BONNEVILLE Group Bonneville International Corp.

8 BROADCASTING, March 11, 1968 Late news breaks on this and on page 9 CompleteComm plete coverage of weekek beginsns on page 29 AT DEADLINE

with charges ranging from $1 to $30 Justice intervenes in KFDM -TV sale for one -minute spots; only 87 operators said they planned to sell time at all. SEES ANTITRUST VIOLATION, ASKS HEARING

Department of Justice has stepped in growing concern over antitrust implica- CPB financing out to block sale of KFDM-TV Beaumont, tions in newspaper ownership of broad- Tex., to Enterprise Co., publisher of cast media. Department is understood for '68, in for '69 only two daily newspapers in that city. to be checking into other proposed Department feels sale broadcast- station sales to newspaper- involves "serious" Man who knew told Corp. for Public antitrust questions. connected applicants. Action also constitutes modified re- Broadcasting directors assembled for Donald F. Turner, chief of depart- Senate confirmation hearing Friday play of department's intervention in In- ment's antitrust division, requested FCC (March 8) that CPB can't look for any Chairman Rosel H. Hyde in letter Fri- ternational Telephone & Telegraph Corp.'s proposed acquisition of ABC. public funds until after July 1. day (March 8) not to pass on applica- Commerce Committee Chairman War- Major difference is that in ABC -ITT tion without hearing. ren (D- Wash.) said he had case Justice didn't seek to intervene Magnuson He said if hearing is held, depart- agreed on funding plan with Budget Bu- until after commission approved sale, ment would participate and present reau that would mean supplemental in December 1966. Merger fell apart, evidence. He also offered to turn over budget request expected shortly on Hill however, after Justice took case to court to commission staff pertinent informa- is to contain no CPB request ($9 mil- and ITT canceled agreement (BROAD - tion in department's files. lion had been authorized for fiscal 1968 Mr. Turner said department initiated CASTING, Jan. 8). appropriations). Regardless of effect on KFDM -TV investigation into proposed sale because Instead, Commerce Committees are case, Mr. Turner's letter may have im- of Enterprise's monopoly newspaper to amend Public Broadcasting Act to pact on commission's policy regarding position in Beaumont and because En- authorize $9 million for fiscal 1969, acquisitions of broadcast media by news- terprise competes with KFDM -TV. which President presumably will accept. papers. In number of cases involving As a result of that investigation, he (Later, BROADCASTING was advised small communities, commission per- said, department concluded that pro- has that supplemental wouldn't contain mitted acquisitions resulting in single posed acquisition "raises serious funds for equipment and facilities grants, ques- entity owning town's only newspapers tions of under 7 either. Authorization for fiscal 1968, illegality" Section of and AM and FM stations (see page Clayton antitrust act and, consequently, 40). $10.5 million, would remain unused, thus effectively will be lost to program.) under public-interest standards of Com- Beaumont involves sale purchase President earlier had told Congress munications Aot. price of $5.5 million. Principal owners Besides KFDM-TV, he intended to ask for $20 million for Beaumont is served of channel 6 facility are family of Dar - CPB in 1969; $4 million in 1968. Noth- by KBMT(TV) and four AM and four rold A. Cannan Sr. (55 %) and C. B. ing was to be sought for facilities in FM stations. (Blakey) Locke, president (26 %). Mr. 1968, a decision educational broadcast- Action, believed to be first of its kind Cannan also owns 46.63% of KFDX -Tv by Justice, brings into open department's Wichita Falls, Tex. ers attempted unsuccessfully to reverse (BROADCASTING, Feb 5). Prospects for prompt committee approval of 15 nominees to CPB board Top 50 hangup ready for CUIT, Jan. 29). After top -50 proceeding (BROADCASTING, Feb. 19) were as was terminated, staff was instructed to bright as TV lights in hearing room. riddance in KSAN -TV sale rework order in terms of new policy; Nominees were almost outnumbered by draft order says necessary showing has home-state Senators who appeared in been made by applicants. FCC is expected to give favorable their behalf. consideration, possibly this week, to $1 Only absentee was CPB chairman-to- million sale of KSAN -TV (ch. 32) San Half CATV's originate be, Frank Pace Jr., hospitalized with Francisco to Metromedia Inc. Applica- tion, pending since August, will be first Little over half CATV systems origi- on which commission will act under nate programs, with time, weather pre- PTV new top -50 market policy. In abandon- dominant. That's result of mail query Pitching for ing proposed rule to limit new owner- by National Cable TV Association, with ship of television stations to three (no responses from 324 CATV operators, Thomas P. F. Hoving, chair- more than two VHF's) in top -50 mar- made public Friday (March 8), week man of National Citizens' Corn- kets commission said it would require following NCTA- sponsored cablecast- mittee for Public Television, will "compelling public- interest showing" being seminar in Salt Lake City (see page address leaders of more than 50 fore granting application that would 44). national organizations on how result in applicant owning more stations Responses disclosed: their memberships can aid PTV than rule would have allowed (BROAD- Almost 52% of respondents orig- growth. He speaks at luncheon in CASTING, Feb. 12). Metromedia now inate while more than 48% don't; New York today (March 11) owns four VHF's in major markets. Most often originated programing sponsored by American Jewish Staff had recommended approval when is time and weather with "talk" pro- Committee and presided over by application came up for action last grams and sports events ranked second. Morris B. Abram, MC president. month under old policy (CLOSED CIR- Only about 10% sell advertising

more AT DEADLINE page 10

BROADCASTING, March 11, 1968 9 WEEK'S HEADLINERS

Philip G. Lasky, N. J. He will develop overall marketing VP for Westing- plans and strategy for division's broad- house Broadcast- cast, instructional, and communications ing Co., San Fran- products. Veteran of almost four dec- cisco, retires after ades in the broadcast equipment indus- 40 years in radio - try, he will continue present activities TV to concentrate as head of marketing services, research, on personal busi- sales promotion, and advertising for di- ness interests in vision. other fields. He to San Fran- came Donald Sipes, cisco in 1935 as Mr. lannucci Mr. Rubin Mr. Lasky VP- business af- VP and general fairs, Hollywood, manager of KSFO. In 1940, with asso- for CBS -TV, join National General Corp., Holly- ciates, he bought KROW Oakland (now moves to New wood, as VP in charge of administra- KABL). in 1948, Mr. Lasky helped York March 18 tion. Mr. Sipes has been in Hollywood found IPlx(TV) San Francisco, which to become VP- post since March 1965 following two in 1954. He was sold to Westinghouse business affairs years in New York as director of pack- manage station and sub- continued to for -TV net- age negotiations for business affairs de- Coast VP CBS sequently was named West work. He succeeds partment. Gerald Rubin, director of Westinghouse. for Salvatore J. lan- business affairs, CBS -TV, New York, John P. Taylor, manager, marketing Mr. Sipes nucci Jr., who is will replace Mr. Sipes in Hollywood. services, named division VP for mar- resigning after 14 Mr. Rubin joined business affairs de- keting programs of RCA's commercial years with network, last six spent in partment in 1965 as director of pack- electronic systems division, Camden, business affairs post. Mr. Iannucci will age negotiations.

For other personnel changes of the week see FATES & FORTUNES sudden kidney-stone attack. James R. ers," from which number of anti-com- scheduled in Chicago by Broadcast Ad- Killian, Massachusetts Institute of Tech- petitive economic consequences were vertising Club on eve of annual Nation- nology chairman, read Mr. Pace's held to flow. al Association of Broadcasters conven- statement. "Yet the truth is that, at the time tion. In it, Mr. Pace cautioned against of the charges and since, no such dis- Other new additions are Dr. John C. expecting "any spectacular results in criminating pattern existed in the prime - Maloney, Northwestern Medill School early stages of [CPB] operation," indi- time prices charged by the networks," of Journalism, who has research report cating slow planning and staff selection Dr. Blank observed, noting that critics on media and race relations, and George will be CPB's early style. are unaware of fundamental changes E. Akerson, publisher, Boston Herald - CPB was topic of day for Senator that had taken place in networks' Traveler (WHDH -AM -TV Boston). Magnuson; he addressed luncheon meet- charges. Luncheon speaker may be Illinois ing of American Women in Radio and Governor Otto Kerner who headed Television on subject, warning that pub- Woolworth's saturation Presidential Commission on Civil Dis- lic TV should avoid ratings race with orders. commercial broadcasters. F. W. Woolworth Co. plans to use spot radio and television on 52-week CATV impact study due Networks' pricing lists basis in Philadelphia, starting March I1, said to be its first continuous spot are not discriminatory effort. Study sponsored by Colorado Springs - Company has been on radio in 162 Pueblo, Colo., market television stations other markets but not on 52 -week basis. is said to provide first hard information Documentation portraying TV net- In Philadelphia, Woolworth will be that FCC's CATV rules are inadequate work pricing practices as non- discrimi- using more than 500 one -minute color to protect small -market stations. natory to small advertisers is being pub- spots on TV (WFIL-TV and xYw-rv) Letter disclosing existence of study lished in journal of graduate school of and same number on radio (WFIL, WIP was filed with commission Friday business of University of Chicago. and wtec) during first five -week cycle. (March 8) by James A. McKenna Jr., Thrust of article, by Dr. David M. Agency is Frank B. Sawdon Adver- counsel for KOAA -TV Pueblo, who said Blank, vice president, economics and tising. New York. he was notifying commission of study research CBS /Broadcast Group, is that in advance because Vumore Video evidence refutes charge -and belief - Corp. "is circulating information" that that still persists among important ob- Reinsch, Schneider added it expects commission authorization to servers of TV business that "the tele- begin operation by March 15, and ex- vision networks' pricing practices in- J. Leonard Reinsch, president, Cox pects to carry Denver stations. KOAA -TV volved the granting of volume discounts Broadcasting Corp., and John A. Schnei- and other stations in area have opposed which permitted large advertisers to der, president, CBS Broadcast Group, start of system's operation. KOAA -TV make prime -time purchases on the net- are new additions announced Friday also intends to oppose proposal of an- works on much more favorable terms (March 8) to March 29 symposium on other system in area, Pueblo TV Power than were available to small advertis- mass media communications explosion Inc., to import distant signals.

10 BROADCASTING, March 11, 1968 The smartest put -on in local TV programming

smart decisions in slotting shows has a life -style that's reflected in the and services that weren't even invented ay are based on demographics for audience it attracts. ten years ago, are measurably higher .gramming and demographics for Life -style cuts across the arbitrary lines than those of the average TV viewer. .s. But there are new shades to the of age, sex, income and the other vertical U.N.C.L.E. is a stylish show. It attracts ure alert programmers must evalu- data. For example, the U.N.C.L.E. view- equally stylish viewers. The most mod- which go a step beyond pure demo- ers. Their preferences for high- ticket ern ones...the market for the forward- MGM 'hies: That is, that every program items,forconvenience foods,for products moving station. TELEVI &ON New York, Chicago, Culver Cily, Atlanta, Dallas, Toronto O No more eloquent and persuasive summary of human rights has ever been made than Thomas Jefferson's "life, liberty and the pursuit of hap- piness," cited in his impressive memorial in Washington. D.C.

PERS UAS I V E N E S S...

(Eighth in a series)

Straightforward, persuasive language is a proven experience -and it's another reason required ingredient of the frequent editor- why it is good business to do business ials which present the views of Storer with Storer.** * If you are interested in stations on matters of vital concern to the selling major markets, Storer's national rep- communities they serve. When audiences resentatives and station sales personnel are persuaded that their station stands can give you fast facts on ten of them foursquare with them in from coast to coast. For the public interest, they time -buying made easy, give greater credence to contact Storer Television its commercial messages. Sales or Major Market This axiom our stations Radio -or the Storer sta- have learned through rSTO RER tion in your area. * * * BROADCASTING COMPANY

DETROIT LOS ANGELES MIAMI MILWAUKEE NEW YORK PHILADELPHIA TOLEDO WJBK KGBS WGBS WITI-TV WHN WIBG WSPD -TV TOLEDO ATLANTA BOSTON CLEVELAND CLEVELAND CLEVELAND DETROIT WSPD WA GA -TV WSBK -TV WJW -TV WJW WCJW (FM) WJBK -TV NEXT MONTH IN DATEBOOK

A calendar of important meetings and events in the field of communications. Indicates first or revised listing.

MARCH March 11- Monthly talent audition sponsored by New York chapter of National Academy of Television Arts and Sciences. The Lambs, New York. March 12- Eighth annual presentation din- ner of the International Broadcasting Awards, sponsored by Hollywood Radio and Television Society. Trophy winners in 11 TV and 8 radio categories will be announced, in addition to grand sweepstakes winners for both mediums. Century Plaza hotel, Los Angeles. March 14- Deadline for filing comments on FCC's proposed rulemaking to spe- sify, in lieu of the existing MEOV concept, a standard method for calculating radiation for use in evaluating interference, coverage and overlap of mutually prohibited contours in the standard broadcast service. March 14- Anniversary banquet of the International Radio and Television Society. Gold medals to be presented to Presidents Elmer W. Lower, ABC News, Richard S. Salant, CBS News. and William R. McAn- drew, NBC News. Waldorf -Astoria hotel, New York. March 14- 15-Annual spring meeting of Arkansas Broadcasters Association. Speakers include Thom Winkler, Manager, NAB radio code. Holiday Inn, North Little Rock. March 15- Deadline for applications for grants given by American Association of Advertising Agencies Educational Founda- tion Inc. to professors at U. S. colleges and universities for development of research WHAT SYNDICATORS ARE DOING TO MEET PROGRAMING NEEDS OF programs in areas of advertising, marketing TELEVISION STATIONS. More and more are increasing output communications and consumer behavior. Ap- syndicators ply by letter to: American Association of to supply lower price packages to fill daytime slots. Advertising Agencies Educational Founda- tion Inc., 200 Park Avenue, New York 10017. THE ROLE IN TELEVISION. Will spot buying be made easier? COMPUTER'S March 15 - Luncheon of Pacific Pioneer What do the reps say, agencies and others who have used or are using Broadcasters, featuring Irene Ryan of The computers? Beverly Hillbillies. Sportmen's Lodge, North Hollywood, Calif. SPECTRUM COLLISION. Commercial television and radio, land mobile, mili- March 15- Annual Spring Meeting of In- diana Broadcasters Association. Stouffer's tary, airlines, commercial common carriers and others. A review of the forces Inn, Indianapolis. vying for space in the limited confines of the spectrum. March 15- Deadline for entries in Alpha Epsilon Rho (national honorary radio -tele- HOW THE NETWORKS COVER AN ELECTION. The costs, the manpower, the vision fraternity) production awards com- technical details of coverage of the conventions, the campaigns and the petition for standard -length films; fiction and documentary. Programs must be stu- elections. dent produced and directed but need not be student written or conceived. File entries CAN LARGE AGENCIES ALSO BE CREATIVE? The current rash of small with: Jeff Greenhawt, production awards agencies, all established on the premise that it takes a small agency to do chairman, Emerson College. 130 Beacon Street, Boston. a creative campaign. March 18- Annual Alabama AP Broadcast- ers Association seminar and awards ban- OTHER features will include ABC's Summer Olympics, Focus on Finance and quet. Birmingham. Commercials, and the monthly Television Encounter -"Are Television Censors March 17 -20- National Association of Edu- Overly Active ?" cational Broadcasters Educational Broad- casting Institute on principles of supervisory management. Hotel Sir Walter, Raleigh, N. C. CALL OR WRITE: Circulation: 12,000 March 18 -19-- Spring convention, Pacific WASHINGTON Deadline: March 22 Northwest Community Television Associa- 1735 DeSales St., N.W. 20036 202 -638-1022 tion. Ridpath hotel, Spokane, Wash. Maury Long or Ed Sellers March 18 -22 --1988 International Convention NEW YORK Rates and Exhibition of the Institute of Electrical 444 Madison Avenue 10022 212. 755.0610 and Electronics Engineers. New York Hilton I time 6 times Frank Chizzini or Jerry Klasman 12 times hotel and the Coliseum. New York. Full page $670 $620 $545 CHICAGO March 19 -Radio Advertising Representa- 2/3 page 490 460 415 360 N. Michigan Avenue 60601312-236 -4115 tives second annual management meeting. 1/2 page 375 350 315 Luncheon speaker is M. William Haratunian, David J. Bailey chief of news and current affairs, voice of 1/3 page 275 265 HOLLYWOOD 235 America (USIA). Other guest speakers in- 1680 N. Vine Street 90028 213-463-3148 1/6 page 150 140 125 clude: Guy E. Noyes of Morgan Guaranty Bill Merritt Color $150 Trust Co. of New York, Lawrence V. Staple- (AAAA) ton of Trans World Airlines, Merv Griffin, A. O. Knowlton of General Foods, Richard

14 BROADCASTING, March 11, 1988 What mealtime beverage gives You the nutrition that one glass of milk provides...for only 71h cents a serving?

Only a second glass of mílK.

Nothing else comes close. teenagers, more than anyone our country. Not that teenagers Look at it another way. Since else, need both the proper don't eat enough (they seem to there are a little more than two amount of rest and a well - eat from morning till night), pounds of milk in a quart, milk balanced diet. And that means but they don't always eat costs you only 15 cents a pound plenty of milk. enough of the right things. or less. Try buying any other The poorly nourished teen- They need a balanced diet to food with milk's nourishment ager is a growing problem in keep them physically fit and for as little as that! mentally alert. Boy, age Girl, age Take a good look at these two 12 -15 years 12 -15 years You as a mother must see charts. They list the percent- that your children's progress is ages of the recommended daily not hampered by poor eating dietary allowances that four habits. Whether you realize it 8 -oz. glasses of milk will pro- or not, you can be of help to vide the average teenage girl or your children's education just boy, age 12 -15. It's easy to see by starting them off with a good why they need to drink milk, breakfast that includes milk. but there are still other impor- It's up to you to make sure that tant reasons. their active school years are The teen years are usually healthy ones too. the most active ones in a per- 4 8 -ox. glasses 4 8 -ox. glasses pound; of milk per day of milk per day Pound for milk is son's life. So it's obvious that still your best food buy.

american dairy association 0 00ee g,ur1 of milk weighs 2.15 pounds. BROADCASTING, March 11, 1968 15

TA PE/JJ J.

Announces the 20 hour week First run full color for fall start A completely new programming concept - available individually or in combination

BINGO AT HOME. Color - 260 half-hours SHOW OF THE MONTH. Color - 12 One - usable in one hour format as well. hour High budget specials. Top musi- Viewer participation. No cards to cals, drama. distribute. Play with your home phone WAYNE & SHUSTER. Color -4 one -hour numbers. specials. Starring this great comedy THE WEAKER ( ?) SEX. Color - 260 half - team in full musical productions. hours starring Pamela Mason in The TOMMY HUNTER SHOW. Color - 39 half- Battle of the Sexes. Pamela Mason hours starring Tommy Hunter. Musi- trades blows with male guests on their cals with chorus, dancers and guests. favorite topic. Men vs. women. THE STU DAVIS SHOW. Color - 39 half - SPORTS HOT SEAT. Color - 52 half- hours. hours starring Stu Davis. Musicals Noted sports columnists in depth with a country beat. interviews with top sports figures. WOJECK. Color - one -hour action adven- PERRY'S PROBE. Color - 260 half -hours ture series for prime time evening starring Norm Perry. Hard hitting and entertainment. probing interviews on all subjects of FESTIVAL. Color - 12 ninety minute spe- adult appeal. cials. Drama, comedy and musicals. PEPPERMINT SCHOOL. Color - 260 half - HOCKEY. Color - 2 hours a week. Top hours starring Rocky Graziano with Canadian hockey. Toby Tarnow. An unusual nursery school show.

TAPENET A division of Krantz Films 250 West 57th Street, New York, New York (212) 757 -4630 A. Berla of Carl J. Mercer of BBDO, Peter CLINICS Ally Inc., Martin Solow of Solow/Wexton, 1968 RAB REGIONAL SALES and Jerry Della Femina of Jerry Della March 20-San Francisco, Hyatt House Were You Pleased Famine and Partners. -Burlingame. March 21- Seattle, Hyatt House -air- March 19 - Annual stockholders meeting. port. Boston Herald- Traveler Corp., to elect direc- April 25-Minneapolis, Holiday Inn- with tors, ratify selection of auditors, read report airport. of president and other matters. Stotler- May 21- Kansas City, Mo., Sheraton Hilton, Boston. Motor Inn. May 23-Chicago, Sheraton Chicago. New Ratings? March 20 - Special stockholders meeting, June 4- Boston, Somerset Hotel. Your Reeves Broadcasting Corp., to vote on issu- June 6- Philadelphia, Sheraton Phila- ance of new class of 100,000 shares of pre- delphia. We hope so, but if you are one of ferred stock. 304 East 44th St., New York. June 14- Little Rock, Ark., Marion the station owners or managers who March 20 -22 - State Educational Television hotel. Hotel Americana. Wash- just can't figure out why things came Authority meeting. ington. Broadcasters we can tional Association of FM out the way they did, maybe March 20- 23- Annual West Coast meeting Palmer House, Chicago. help. of Association of National Advertisers. Del Monte Lodge, Pebble Beach, Calif. March 30 -April 2 - National Association of Educational Broadcasters' Educational Ratings can only tell you what hap- March 21 -27 -Fifth Hollywood Festival of Broadcasting Institute on supervisory man- pened, not why? The old system of World Television. Los Angeles. agement, cosponsored by American Man- agement Assoc. Sheraton Western Skies trial and error is a method of cor- March 22 - Annual stockholders meeting, Broadcasting Corp., to elect directors motor hotel, Albuquerque, N. M. recting rating problems that isn't Cox and auditors and other matters. 1601 West March 31 -Board meeting of Association of necessary any more. In time con - Peachtree St., N.E., Atlanta. Maximum Service Telecasters. Conrad Hil- sumed, money spent, and income lost March 22- Newsmaker luncheon sponsored ton, Chicago. of unsatisfactory program by the International Radio and Television 31- Meeting of technical committee because Society. Winners of the International Broad- March periods, it can be most expensive. of Association on Broadcasting Standards. casting Awards competition will be pre- Hilton, Chicago. sented. Waldorf- Astoria hotel. New York. Conrad consultation and super- 30 Annual meeting of Associa- Through our March 23- Georgia AP Broadcasters Asso- March -31- vision of sound, depth research in ciation banquet tion for Professional Broadcasting Educa- annual awards and news tion. Pick- Congress hotel, Chicago. your market, you can find out not clinic. Regency Hyatt House, Atlanta. Annual meeting of Society of only what your strengths and weak- March 23- 24- Annual meeting of Louisiana March 31- UPI Broadcasters Association. Downtowner Broadcast Engineers. Conrad Hilton, Chicago. nesses are, but also those of your hotel, New Orleans, March 31 -April 3- Annual convention of competitor as well. No matter what of March 24-26 -Spring meeting, Southern the National Association Broadcasters. you may have heard or read, images CATV Association, Callaway Gardens, At- Conrad Hilton hotel, Chicago. lanta. are important -not only the station's APRIL image as a whole, but the image March 25-Deadline for filing comments on FCC's proposed rulemaking that would per- April 1 - Seventh annual programing -sales strength and weakness of every permit standard broadcast stations operated by seminar, sponsored by Mark Century Corp., sonality and program under your di- remote control to transmit telemetry signals dealing with "Radio -the Changing and by intermittent subsonic tones. Challe-'ging Medium." Panelists: Ralph rect control. Beaud -J, vice president, ABC Radio; Fred- March 28 -29 -Board meetings of Associa- eric Gregg Jr., chairman and president, Image movement, up or down, in tion for Professional Broadcasting Educa- LIN Broadcasting; Stan Kaplan, president, many precedes rating change tion. Pick- Congress hotel, Chicago. WAYS Charlotte, N. C., and Ed Winton, cases president and general manager of WOCN by six months to a year. March 28 -29 - Annual meeting of affiliates of NBC -TV. Waldorf- Astoria, New York. Miami. Conrad -Hilton, Chicago. 28-29 April 1- Deadline for applications for H. V. Studies for our clients have taken March - Conference on x- radiation Kaltenborn radio -television scholarship, us not only into twenty -one of the measurement standards and instrumentation, sponsored by U. S. Public Health Service sponsored by University of Wisconsin Board top thirty markets, but into markets and Electronic Industries Association. of Regents. Applicants send transcript of all Prin- college -level credits; letter of application below the top one hundred. We have cipal speakers: James G. Terrill Jr., director, National Center for Radiological Health, presenting interests, experience and ambi- also done work for a large number PHS, and Robert W. Galvin, chairman, tions. and three supporting letters to Harold B. University Extension, 606 State of the leading station groups and Motorola Inc., Department of Health, Educa- McCarty, tion and Welfare, St., Madison, Wis. 53706. two of the three networks. All in all, Washington. April 1 -2- Eighth annual Washington con- we have one March 28 -29 --19th annual Atlanta Advertis- completed over hun- ing Institute, sponsored by Atlanta Adver- ference on business- government relations dred major TV and radio studies, tising Club and Southeast Council of Amer- sponsored by The American University. Shoreham hotel, Washington. For further encompassing some 55,000 in- person, ican Association of Advertising Agencies, on theme "Communications in the Seven- information write Robert W. Miller, direc- in -depth interviews. ties." Annual advertising awards competitor, business- government relations program, tion winners within seventh district of school of business administration, The If you are concerned about current American Advertising Federation will be American University, Massachusetts & Nebraska Avenues N.W., Washington 20016. ratings and would like a sound ob- announced. In conjunction with Advertising Institute, southeast council of AAAA will April 2 -Board meeting of Association of jective look at your station and its hold annual meeting and election of officers. Maximum Service Telecasters. Conrad Hil- relationship to the market, give us Regency Hyatt House, Atlanta. ton, Chicago. a call for a presentation with ab- March 29- Seminar, sponsored by Broad- April 2- Meeting of board of directors of solutely no obligation on your part. cast Advertising Club of Chicago, to discuss Association on Broadcasting Standards. Con- promises and problems of communications rad Hilton, Chicago. explosion. Speakers will include: Dr. Joseph Charyk, president, Comsat Corp.; FCC Corn - April 2- Annual membership meeting of missioner Lee Loevinger; Frederick W. Ford, Association of Maximum Service Telecast- president, NCTA; Chet Huntley, NBC -TV; ers. Conrad Hilton, Chicago. Walker Standback, executive director, Con- sumers Union; Paul Knaplund, vice presi- April 3- Annual membership meeting of dent, IBM; Dr. Nelson Foote, vice president. Association on Broadcasting Standards. Con- McHUGH AND HOFFMAN, INC. General Electric; James Robertson of Univer- rad Hilton, Chicago. sity of Wisconsin, president, NAEB; New- April 3- 6- National Association of Educa- Television & Advertising Consultants ton N. Minow, Chicago attorney and former tional Broadcasters' Educational Broadcast- FCC chairman, and James E. Greeley, Wash- ing Institute on supervisory management, 430 N. Woodward Avenue ington attorney. Registration is limited to cosponsored by American Management 700. Sheraton- Chicago, Chicago. Assoc. Travel Lodge, Fisherman's Wharf, Birmingham, Mich. 48011 March 29 -31 -29th national convention of San Francisco. Intercollegiate Broadcasting Palmer System. April 3 -7 semi -annual Area Code 313 House, Chicago. -Third conference of 644-9200 March 29 -31 - Annual convention of Na- Indicates first or revised listing.

18 IDATEBOOK) BROADCASTING, March 11, 1968 I want to show it to people who are paying attention:'

Nothing illustrates so vividly time with television as they do with they can hardly do without it.When the attention television gets from its newspapers, eight times as much as television sets get out of order, 26 per viewers as the time and money they with magazines. cent of their owners have them fixed spend watching it. To watch television, the Ameri- within 12 hours; 47 per cent within a Incredible as it may seem, the can people spend three billion dollars day. In other words, life without tele- average family has its set on more a year (more than for newspapers vision is almost unthinkable.Televi - than five -and -a -half hours a day. The and magazines combined),In the last sion is far and away the medium average man watches 3.1 hoursaday; 20 years people have bought some people enjoy most. the average woman, 4.0; the teen- 135 million sets, of which 77 million And within television the net- ager, 2.9; the child, 3.3. Altogether, are still in use in 56 million homes. In- work people enjoy most, and pay the adults spend four times as much deed, they enjoy television so much most attention to, is... The CBS Television Network

Hours of viewer -use based on Nielsen Audience Composition data. November 1966 -April 1967 (9 A.M. to midnight) adjusted to NTI household -use (24 -hour day) Tanuary- December 1967. Estimates subject to qualifications available on request. The WJEF Countrypolitan

members of the intermarket Association of Advertising Agencies. El Matador hotel, Palm Springs, Calif. April 4- Awards presentation in the fourth annual competition for the ANDY awards, given by the Advertising Club of New York. New York Hilton hotel, New York. April 4- 5- Region II conference of the Na- tional Association of Educational Broad- casters. Atlanta Cabana hotel /motel. At- lanta. Inquires should be sent to Louis Peneguy, Georgia ETV Network, State Office Building, Atlanta 30334. April 5- Deadline for filing reply comments on FCC's proposed rulemaking that would permit standard broadcast stations operated by remote control to transmit telemetry signals by intermittent subsonic tones. April 5 -6- Annual Spring meeting of In- diana AP Broadcasters Association. Ball State University, Muncie. !April 7- 10- National Association of Educa- tional Broadcasters' Educational Broadcast- ing Institute on supervisory management, cosponsored by American Management Assoc. Purdue University, West Lafayette, Ind. Just average April 8 -Tenth annual Broadcasting Day, listeners - cosponsored by Florida Association of Broadcasters and University of Florida. Speakers include Red Barber, sportscaster. but what an average! University campus, Gainesville. April 8 -13 - Atlanta International Film What's the average WJEF Festival, sponsored by Eastern Airlines, Country- 50 Kent and Ottawa County plants Eastman Kodak and Atlanta film -production politan like? employing over 400 people at real firm Cinema East. Awards will be given for He or she is about 29, married, good salaries and wages. features, documentaries, short subjects. TV commercials and experimental films. Boxy and has three children. Typically, They're inquisitive; they listen to theater, Atlanta. the family has two cars and is buy- WJEF to know what's going as on, . April 9- Annual Congressional affair, spon- ing their home. well as to be entertained. sored by Pennsylvania Association of Broad- They have quite a lot already - And they're acquisitive; they're casters. Sheraton -Park hotel, Washington. but they need a lot, and are buying prompted to get the things she hears April 16- Deadline for filing reply comments more every day. about while making her on FCC's proposed rulemaking to specify, shopping in lieu of the existing MEOV concept, a What kind of income are they list, or he hears about driving home. standard method for calculating radiation buying with? Well, Countrypolitans Ask Avery- Knodel about WJEF for use in evaluating interference, coverage span the and overlap of mutually prohibited contours spectrum of professions, -the country music station listened in the standard broadcast service. services, trades, and farming. But to by people with lots of needs and April 18- Newsmaker luncheon sponsored often as not he works in one of the the means to meet them. by the International Radio and Television Society. Waldorf- Astoria hotel, New York. April 16 -19-18th annual broadcast Industry %1re iH%s i dYrrliv n; conference sponsored by San Francisco State .R010 College. Broadcast media awards are voted .w u ANUaau f CAM in WAR GRANO MOIDS to entries of unusual merit both radio RIM GRANO and television. San Francisco State College, WWI,. OucsuuAUlOO WJFF San Francisco. Inquiires about entry details nuvISlaK CL RADIO FOR GRAND RAPIDS AND KENT comer WICIO.IN GRANO NPSAAI.fu700 should be addressed to Professor Benjamin wxl74 Averr.rnedel, lee, frflv,lr Notional R.Pr.,.,I.I1..R Draper, radio -TV -film department, San T SAOfI( '10.711 a01 Francisco State College, San Francisco 94132. -'véii.ñlwuusuFRIaAA ò.f.. . April 18-19--Seventh annual College Con- ference held by the International Radio and Television Society; IRTS first faculty con- Please send ference to be held concurrently on the second morning. Roosevelt hotel, New York. SUBSCRIBER April 18-25-Seventeenth Cine- Meeting, SERVICE held by International Film, TV film and Doc- ßtoIIlIcastîllq umentary Market (MIFED) for producers, 1 year $18 renters and distributors of feature and documentary films for cinema and TV presen- 2 years $11 information contact: Largo Name tation. For Position 1, 20145 -Milan, Italy. 3 years $25 Domodossola Canada Ada K Per Y.er April 18- 20- Annual spring convention of Company /omits Add i4 P.r Year Oregon Association of Broadcasters. Speak- Business ers include Douglas Anello, NAB general Address 1968 Yearbesk sie. Eugene. Home Address blowy M16I1.0144 counsel. Thunderbird motel, April 21 - National Association of Educa- Payment enclosed tional Broadcasters Educational Television City stat. Zio Bill me Stations Division meeting. Statler Hilton, New York. BROADCASTING, 1735 DeSales St., N.W., Washington, D. C. 20036. April 22-Annual luncheon of the Associ- ated Press, preceded by annual business Clifford, Address meeting of AP members. Clark M. change: Print new address above and attach address label from a secretary of defense, is speaker. Waldorf - recent issue, or print old address, including zip code. Please allow two weeks Astoria. New York. for processing, mailing labels are addressed one to two issues In advance. Indicates fist or revised listing.

20 (DATEBOOK) BROADCASTING, March 11, 1968 I want people to understand what it can do :'

The best way to understand how woman cleaning the house, the child advertiser to make his points in a anything works is to work it yourself. brushing his teeth. As one media ex- fixed and effective order. For exam- The next best way is to watch some- pert puts it: "Television is above all ple, it has been demonstrated that body doing it. a medium that demands a creatively people become more aware of a prod- Television's ability to show what participant response.... It engages uct when advertised on television a product can do is the secret of its you. You have to be with it." than in magazines, more certain of extraordinary impact as an advertis- Once having engaged us, televi- its advertised value, more likely to ing medium. It achieves this not only sion holds our attention far better believe, and more eager to buy. by showing the product in use - than print -for one basic reason: tele- Advertising achieves its great- through sight, sound, motion and vision operates in linear time and est impacton the individual through color -but in use by somebody like the press in space. In television it is the medium of television. And its ourselves, thus enabling us to iden- easier for the viewer to concentrate mass impact is greatest where audi- tify with the man driving the car, the on one thing at a time and for the ences are biggest, on ... The CBS Television Network

Audience estimates based on National Nielsen Television Index AA households, Oct. 1967 -Feb. I, 1968, subject to qualifications available on request. OPEN MIKE®

Missing the major story

EDITOR: We are approaching the date for another National Association of Broadcasters' convention. We have complained before here in Missouri as a state association and individually of the coverage given by the networks to the NAB convention. It's rather a strange sight to see a battery of cameras and microphones lined up to cover an FCC speech at our luncheons and then see the coverage for our own NAB president and award winners. Through the years some of the finest thoughts to come out of these conventions are spoken by the award winners and our president. It's inconceivable to me that every network as well as the large independent stations would not be on hand for full live or at least taped coverage. How do we expect the public to understand our industry and it's problems as well as successes if we continue to ignore the best spokesmen we have? - You can do it easily Don C. Dailey, vice president and general manager, KGBX Springfield, Mo. ...with a TREIsE Source for old programs COLOR PROCESSOR!

EDITOR : There has been a rash of letters Now that big things are happening in net- operated in a 17' x 9' area and is so fool- in your "Open Mike" pages recently in work color, the logical next step for your proof, anyone can run it! regards to those who wish to build a station is to film your local news in color. library of old radio shows, that is, the You'll gain added interest from your com- Check these features: Warms up in only actual broadcasts.... 20 minutes stays on munity . .. enhance your value to adver- temperature auto- On an old disk recorder that I had tisers ... and brighten your profit picture. matically only processor in its price many years ago during the "golden age Treise makes it possible by offering you a range that meets or exceeds all Kodak of radio" and then on a wire recorder fully automatic, professional quality proc- color requirements even provides 50% and tape recorder, I captured many bits essor that will have your local news "on additional first -developer time to permit and parts of live radio shows, including the air" in color within minutes full utilization of new EF Ektachrome film after the full- length shows... . exposed film is loaded in the processor. operates up to 40 fpm (ideal speed for I have never sold or bought any of This compact, self-contained unit can be most TV needs). Want more data? these.... But I fully believe these are Write for catalogs on Model MTV -50 (illus.), Model MTV -50 the best references anywhere of the (up to 50 fpm), and Model MT-20 (up to 70 fpm) great days of broadcasting.... -John R. Cooper, Route 1, Box 36A, Clarks- 11TREISE ENGINEERING, INC. burg, W. Va. 26301. 1941 First Street San Fernando, Calif. 91340 (213) 3653124 AFN seeks old programs

EDITOR: On the Fourth of July, 1968, the American Forces Network, Europe, will celebrate its 25th year of broadcasting to armed forces personnel serving throughout the European conti- 20202020 nent. JOSEPH E. LEVINE On the night of July 3, AFN intends PRESENTS O R EMBASSY PICTURES CORP. / TELEVISION F to have a celebration commemorating .. its founding. General of the Army Dwight Eisenhower will shortly be invited as our guest of honor. Bob Hope has already been asked to headline our program, which will include at least three European recording and TV stars 6 and a 45 -piece orchestra donated by the German network... . (Prior to general release) SOLD HONOLULU KGMB -TV In addition to our ambitious anniver-

22 BROADCASTING, March 11, 1968 I want to advertise it where the biggest advertisers spend most of their money."

The businessman who invests than on newspapers and magazines drugs, television's share comes to 80 in television can be sure he is in good combined! In the same year the 100 per cent. For toiletries, 72 per cent. company. America's biggest adver- largestadvertisers,who by and large For soaps, cleansers, and polishes, 89 tisers confirm his choice. Year by have had the most experience with per cent. The biggest advertiser in year they rely on it more and more. television, were putting into it six this television -sold industry, Procter Back in the old days of Arthur dollars out of every ten. In 1967 all & Gamble, weighs in at 91 per cent. Murray, Herb Shriner, and Lucky advertisers together spent nearly For 20 years more and more of Pup -in 1950 -national advertisers three billion dollars in this medium the smart money has been going into put just three per cent of their bud- of sight, sound, motion and color. television. And within television, for gets into television. By 1966 (the If you are selling food products, the past 14 years, the smart adver- latest year for comparable data) they you doubtless know that your indus- tisers have been spending the big- were spending more on television try allots71 percent to television.For gest share of their budgets on... The CBS Television Network

Media advertising volume and proportions from data complied by TVB; expenditures by industry In 1966 from LNA /BAR for network television, LNA- Rorabauglt for national spot television, PIE for magazines, Media Records for newspapers, and LNA for outdoor. sary plans, we will produce 26 hour- BROADCASTING PUBLICATIONS INC. Penman SOL TAISHOFr long documentaries (one for each year VICE PRESIDENT MAURY LONG of AFN's history, including the current Vice PRESIDENT ...EDWIN H. JAMES SECRETARY LAWRENCE B. TAISHOFF year). We have an urgent need for TREASURER B. T. TAISHOFF COMPTROLLER IRVING C. MILLER transcribed or taped material that might ASST. TREASURER JOANNE T. COWAN exist in the archives of ex- AFN'ers who are still in broadcasting. . - Major Gerald H. Buchanan, chairman, 25th anniversary committee, American Forces Network, Europe, APO New !m8*autiii1I

York 09757. Executive and publication headquarters - BROADCASTING- TELECASTING Bide.. 1735 DeSales Street, N. W., Washington, D. C. 20036. Tele- phone: 202 638 -1022 Radio equipment needed EDITOR AND PU9,.LSHER Sol Taishoff PortaPak I EDITOR: Father Doug Venne is a mis- Editorial sionary in Davao, Philippines. He is Cartridge VICE PRESIDENT AND EXECUTIVE EDITOR presently working on a project to start a Edwin H. James Playback Unit radio station in that area. The station EDITORIAL DIRECTOR (New York) fishing Rufus Crater Your time salesmen, would broadcast farming and MANAGING EDITOR will wonder how they methods, health information, education- Art King evergot along without SENIOR EDITORS: Frederick M. Fitzgerald. it! Completely self - al programs, etc. Father Venne figures Earl B. Abrams. Lawrence Christopher contained and self- powered, Porta- it will cost $40,000 to start the station (Chicago), Leonard Zeidenberg, David Ber- Pak I offers wide -range response, brn York). Rocco low all sized car - Famighetti (New distortion, plays . half of this amount for equipment. York). George W. Darlington. Morris Gel- tridges anywhere and anytime. It's man (Hollywood), solid state for rugged dependability It would be of great assistance if any of Sherm Brodey. Asso- CIATE EDITORS: Joseph A. Esser, F. Martin and low battery drain, and recharges Kuhn, Robert overnight from standard 115V ac line. your readers could contribute radio A. Malone, Martin Mitchell; STAFF WRITERS: C. Anthony Beargie, Murray Packaged in handsome stainless equipment of any kind. Please direct M. a hinged lid for easy Martz, Sue M. Tropin: EDITORIAL Assisi, steel with ANTS: Jerry I weighs questions or replies to me. Buh- Fisher, Phyllis L. Halleran. Sec - maintenance, PortaPak David RETARY just 1134 lbs. Vinyl carrying case TO THE PUBLISHER: Gladys L. Hall. optional. ler, 3027 Washington Avenue, Racine, Write or wire for full information. Wis. 53405. Business VICE PRESIDENT AND GENERAL MANAGER Maury Long BROADCAST ELECTRONICS, INC. Reaching the white areas NATIONAL SALES MANAGER Warren 8800 Brookville Road W. Middleton (New York) ADVERTISING DIRECTOR Silver Spring, Maryland EDITOR: I was pleased to learn that Ed Sellers KREX is going to INSTITU IONAL SALES MANAGER Grand Junction, Colo., Eleanor Manning get 50 kw daytime [BROADCASTING, Feb. PRODUCTION MANAGER: George L. Dant; TRAF- 19]. As a family camper who enjoys the PIC MANAGER: Harry Stevens; Assitmarr PRo- DUCTION- TRAFFIC MANAGER: Bob Sandor; AO- West, I strongly support the addition of verrnsING ASSISTANT: Carol Ann Cunning- ham; SECRETARY TO more 50 kw's in the Rocky Mountain Doris Kelly. THE GENERAL MANAGER: country. Outdoors people can't seem to COMPTROLLER: Irving C. Miller; ASSISTANT YOUR AUDITOR: Eunice get enough weather news and the 50 Weston. kw's really fill the white spaces.... - Publications and Circulation George L. Brooks, president and gen- DIRECTOR OF PUBLICATIONS HEART FUND eral manager, KCUE -AM -FM Red Wing, John P. Cosgrove Minn. SUBSCRIPTION MANAGER Richard B. Kinsey William Criger, Marilyn Johnson, Stanley Palczewski Jr., Kwentin Keenan. Kath- FIGHTS Interference corrected erine Tucker. Phyllis Wachtendort. HEART ATTACK EDITOR: In the article "FCC cracks Bureaus STROKE New York: 444 Madison Avenue, 10022. Tele- down on FM interference to TV" phone: (212) 755 -0610. HIGH BLOOD (BROADCASTING, Feb. 19), you reported EDITORIAL DIRECTOR: Rufus Crater; SENIOR EDITORS: David Berlyn, Rocco Famighetti; PRESSURE that Mr. Curtis B. Plummer, chief of ASSOCIATE EDITOR: Michael Hornberger; STAFF the FCC's Field Engineering Bureau, Warrens: George de Pue, Phil Fitzell, Hazel INBORN HEART Hardy; NATIONAL SALES MANAGER: Warren said that St. Lawrence University's W. Middleton; INSTITUTIONAL SALES MANAGER: DEFECTS Eleanor R. Manning: EASTERN SALES MAN- wst.u(FM) Canton, N. Y., on 96.7 me AGER: Greg Masefield; ADVERTISING ASSIST- had been forced to go off the air be- ANT: Laura D. Gereau. Chicago: 380 North Michigan Avenue. 80801 . . . LAWNY -TV cause of interference to Telephone: 312 236 -4115. r, (ch. 7) Watertown, N. Y. There is some SENIOR EDITOR: Lawrence Christopher; Mm- WEST SALES MANAGER: David J. Bailey; As- error in reporting here. . . . It was SISTANT: Rose Adragna. wsLU's former frequency (89.3) that Hollywood: 1680 North Vine Street, 90028. Telephone: 213- 483 -3148. SENIOR EDITOR: Mor- resulted in the interference problem.... ris Gelman; WESTERN SALES MANAGER: Bill Merritt. Since our station was the "last man in," ASSISTANT PUBLISHER we assumed the responsibility of resne- Lawrence B. Taishoff dying the situation, namely, frequency change and tower relocation. . . The BROADCASTING Magazine was founded In 1931 by Broadcasting Publications Inc. using the university's FM station [was to be] back title, BROADcAsrmic -The News Magazine of on the air by March -Richard the Fifth Estate. Broadcasting Advertising.' 7.... was acquired in 1932, Broadcast Reporter in D. Hutto, assistant professor of radio - 1933 and Telecast* in 1953. BROADCASTING - TV and manager of wsLU(FM) Canton, TELECASTING was introduced In 1946. 'Reg. U. S. Patent Office N. Y. Copyright 1968, Broadcasting Publications Inc.

24 (OPEN MIKE) BROADCASTING, March 11, 1968 I want to sell it in America's busiest marketplace :'

Advertisers display their wares 28 per cent. CBS reaches the biggest per cent more than the other. It is, in to more customers on the CBS Tele- jghttime audience in every Nielsen short, the prime marketplace for ad- vision Network than in any other age classification. And according to vertisers who want to reach women. marketplace. This is where the big- ARB, the network's stations lead, or CBS enters more homes in a single gest audiences come to watch -night tie for the lead, in 44 of the nation's 50 day than Good Housekeeping, Ladies' and day, for entertainment and news, biggest markets. Home Journal, and McCall's sell cop- specials and sports. CBS has also attracted the big - ies in an entire month. The CBS Television Network gest average daytime audience (Mon- If you have something to sell, has attracted the biggest average day to Friday) for 10 straight years. CBS is the place to sell it.That's why, nighttime audience for 13 consecu- This season its average daytime audi- for 14 consecutive years, the nation's tive years. This season it leads one ence exceeds five million homes -12 advertisers have been putting their network by 12 per cent, the other by per cent more than one network, 94 largest appropriations on... The CBS Television Network

ARI3 audience estimates for individual markets for Nov. 1967, 7:30 -11 pm. All other audience estimates based on NTI and Nielsen Audience Composition data: nighttime and daytime averages, other than age, based on household data, Jan. -Dec. each year; current season, Oct. 1967 -Feb. I, 1965. as available; nighttime, 6 -11 pm: daytime, Monday- Friday, 10 am -5 pm. Specials are evening programs telecast nut mure than once a month. News and sports, day and evening, seven days a week. Audience estimates subject to qualifications available un request. MONDAYMEMO from JOHN MASSEY, Container Corp. of America, Chicago

Time to waken TV's silent partner: packaging

A television program I saw recently a woman pushing a shopping cart down must begin to appreciate this posture described lasers and the new scientific an aisle at the local supermarket must and better incorporate the package into breakthrough that promises exciting ap- see that many packages in five minutes. the total advertising and marketing plications for virtually all aspects of Further, she goes there with the pur- effort. industry. The show struck both inter- pose of looking at them-and buying On Target or Off? The situation of esting and irritating notes. them. the consumer viewing big-screen, living - Interesting, because lasers certainly We literally spend millions of dollars color advertising that extolls the merit are; irritating, because of an obvious for advertising in the electronic media, of the virgin woodland where the prod- oversight. in newspapers and magazines. Yet pack- uct is created and then being obliged to To paraphrase the program: "Lasers aging is relegated to the role of a kind search the shelves for the product pack- provide extraordinary opportunities in of unsavory relative, if, indeed, we aged in an out -dated carton with a photography - particularly holography. choose to recognize it at all. Packaging bull's -eye for a brand mark is rather They offer true three -dimensional effects as partner, however, could be the key ludicrous. It also is a waste of millions on a two -dimensional plane. The ap- to the mass medium's doing its most in advertising dollars. plications are limitless. One example: efficient selling job. With all our reputed sophistication an opportunity to offer true three- dimen- Hitting the Point In television, for and imagination, we in the business of sional advertising for the first time." example, the package is able to provide advertising, marketing, public relations That irritated me. Especially the last a positive factor that more readily and, broadly speaking, communications, part. projects advertising at the most critical are really a bunch of traditionalists. We Package Is 'Medium' Packaging point of a product's life cycle-the point are not as creatively inclined as we has to be the first true three -dimensional of sale. A consumer who has been con- would prefer to believe. medium of advertising above all others. sciously or unconsciously avoiding other Simply put, the idea of a package as And packaging has been around for a forms of advertising will elect to view an advertising medium is not traditional long time. the "advertising" facing her from the enough. But why not? The package is It isn't surprising that a science retail shelf. For this visual reinforce- an extension of the company as much writer should fail to view packaging as ment and impact not to be more as a TV commercial or print ad. It is an advertising medium. The advertis- imaginatively employed in television right there in the homes and you can't ing discipline and its practitioners have marketing campaigns represents a real turn it off, tune it out or close the pages. largely overlooked the potentialities that gap in media utilization. The package and the product form a packaging offers them and their clients. The strengthening of impressions is single entity. The package is part of Packaging is a virtually unexploited not merely a matter of repetition of the product. Together they represent a advertising medium in its own right. message. It also is an environmental fusion. The package refracts product Nor have sufficient thought and atten- factor. The primary impression from a benefits; it enlarges them and fulfills tion been given to packaging as a part- package can serve to create a more them in a broader spectrum. ner of the mass media, particularly receptive atmosphere for advertising of Package cost, though, is not a pro- television. greater depth from television and the duction cost. It's a marketing invest- Considering all the factors of TV other mass media. Use and reuse of the ment. The package fits into every aspect today, the impact of color, motion and product already purchased are important of the marketing matrix: It provides emotion as well as the high cost of a considerations in total marketing strat- convenience, disposability, speed in use, national commitment in this medium, egy. durability. All of these are marketing it is time that agencies and advertisers The primary purpose of this strategy factors, selling factors, benefits that we took a new look at their package design must be to move merchandise. Package relate to advertising. to be sure they are getting their money's designers long have recognized that they Packaging is a media partner. Those worth -and their campaign's worth. are purveyors as surely as they are in package design are ready when you All of us in the business of market- designers. Now advertisers themselves are. ing and selling are familiar with the concept of "advertising impressions." Yet how unfortunate that they always are interpreted in the vernacular of television and print. I submit that compared to packaging all other advertising im- John Massey is director of design, adver- pressions are less than impressive. tising and public relations, Container Corp. There are hundreds, perhaps thou- of America, Chicago. He also is director sands, of packaging impressions in the of the firm's Center for Advanced Research daily experience of the average con- in Design. Container itself is relatively sumer. The galaxy of packaging that new in broadcast advertising and currently a shopper in a supermarket, confronts is co- sponsoring the Chicago Symphony all by itself, is statistically overwhelm - Sundays 8 -10 p.m. on WCRB(FM) Boston ing-a constellation of line, color and and WFMT(FM) Chicago. Mr. Massey was form. Here is a medium that has over 91- million feet of shelf exposure in elected art director of the year in 1967 by supermarkets alone. National Society of Art Directors. He is a We are told that an estimated 1,600 graduate of the University of Illinois. ads or commercials are exposed to the consumer on the average each day. Bu, 28 BROADCASTING, March 11, 1968 WCKT NEWS, MIAMI, GOT ANEW LOOK THE EASY WAY.

IT SWITCHED TO FULL COLOR.

"A lot of color sets were easy. We followed Kodak's Kodak instructions to the letter. being sold in our area," points recommendations right down the All chemicals are pre -packaged." out Gene Strul, WCKT News line and had no problem. For A Kodak technical expert is Director. "lt made good sense to example, our newsfilm reporters only minutes away by phone to go to color and boost ratings. The are all journalists, most with a clear up any ME -4 color switch was easy. We gained minimum background in processing /equipment problem. nearly a year and a half jump on photography. We provided each Soonerorlaterall TVstations our competitors and set the cameraman with a copy of will be in full color. Why don't market tone. The result was a Kodak's recommendations for you get a head start definite audience pickup." shooting color. The good -quality in your market How did the switch go? Strul film we get tells the story. by contacting continues, "From a filming and "As for processing, our lab Kodak now? processing point of view it was man, Frank Broughton, follows It's easy.

EASTMAN KODAK COMPANY

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.'EMPHASIS SUPPLIED Brödçästinq

March 11, 1968, Vol. 74, No. 11 Fairness? Answers grow tougher Facing an election year and questions arising daily, broadcasters find FCC asking court to let it rewrite its rules governing personal attack

With 1968 an election year that that there would be no change in the for; generally commission proceedings seems bound to be one of the most policy or the rules while the rewriting of this nature go on for 90 to 120 controversial in some time, fairness is going on, it was stressed on high au- days -and that is with all deliberate problems are likely to be pressing for thority that the FCC will not try to speed. most broadcasters. enforce them to the extent of assessing The FCC's schedule raises another These pressures promise to become fines and other penalties in this period. problem feared by the appellants in even more acute if the U. S. Court of But, it was also emphasized the fair- the seventh circuit. This is related to Appeals for the Seventh Circuit grants ness doctrine will continue to be ob- the Red Lion fairness case which has the FCC request for permission to reserved by the commission, requiring been held in abeyance by the U. S. Su- write its personal -attack rules. stations to be fair to persons attacked. preme Court while it awaited a deci- The commission earlier this month Promises Speed If the court grants sion in the seventh circuit case. The Su- asked the court to hold in abeyance the its motion, FCC sources say, a notice of preme Court, acting after several re- industry's challenge to the fairness rules rulemaking will be issued and an ex- quests from RTNDA, CBS and NBC, so that it may rewrite the personal - pedited proceeding initiated so that the including taking jurisdiction of their ap- attack regulation (BROADCASTING, March rulemaking can be completed in between peals before judgment from the cir- 4). Attorneys for the Radio Television 45 and 60 days. cuit court, decided that it would not News Directors Association, CBS and This schedule can be assumed to be hear argument in the Red Lion (wocB NBC met last week to determine how the ideal the commission is shooting Red Lion, Pa.) case until the seventh they should respond to The FCC's motion. They have until March 14 to file their answers, with RTNDA and NBC expected to oppose the FCC's request, and with CBS not having made up its mind as yet, although understood to be leaning 'toward not opposing the FCC move. Meanwhile, on Capitol Hill, the House Commerce Committee's Investi- gations Subcommittee heard broadcasters plead for revocation or stringent revisions of the equal -time provisions of the Communications Act and of the FCC's fairness rules and policy. In a panel -type format, with Roscoe S. Barrow, dean of the University of Cincinnati Law School, acting as moderator, the broadcaster presentations ran up against exceptions from the panel and committee members (see page 31). Should the federal court grant the FCC's request, broadcasters are expected to find themselves in a hiatal period where the fairness rules would be on the books, but with one portion of them under alteration, all going on while the 1968 presidential campaign mounts in intensity-and with this year's campaign explosively charged Welcomed by House Commerce Com- Roscoe L. Barrow (I), dean emeritus of with issues of Vietnam, riots, crime in mittee Chairman Harley O. Staggers University of Cincinnati law school the streets, and racial problems. (D- W.Va.) to role as moderator of two - and author of FCC's 1957 'Barrow Re- Although commission sources noted day panel discussion on fairness is port' on 'network regulation.

BROADCASTING, March 11, 1888 29 FAIRNESS? ANSWERS GROW TOUGHER continued script or accurate summary of the broadcast, a notification of the time of attack and an offer of an opportunity circuit decided and the loser sought until the seventh circuit court rules on to respond. Similar steps are required certiorari (which the Supreme Court the FCC's motion. There is some ques- where stations broadcast political edi- virtually said it would grant). tion whether Red Lion would care to torials, but these are not to be revised. The assumption has been that the wait until 1970 for its case to be de- Exactly what the commission has in seventh circuit case would be argued in cided. There is no question, either, that mind in revising the personal- attack April, with a decision forthcoming in some FCC circles would prefer to have rule has not been made public. The June. This would permit a petition to the fairness question decided in the ultimate, it's fek in some circles, is for be filed with the Supreme Court this Red Lion case, rather than face the the commission to delete the affirma- summer, and with virtual assurance that heavier weight of the industry challenge. tive requirements on the part of the it would be granted, consolidation with No, But RTNDA sources said it broadcaster, but retain the fairness the Red Lion case and argument this intended to oppose the commission's principle requiring a station to offer its fall, with a Supreme Court decision request. But, they added, they also in- facilities when and if a person attacked before the end of the year. tend to tell the court that if it wishes makes such a request. Should the circuit court assent to the to grant the commission's motion, a Justice Doubts The turnabout by FCC's request, it is feared that the re- deadline of 75 -90 days should be im- the FCC came virtually on the heels vised rule could not be enacted for at posed on the FCC for the revised rule of receipt of a letter from Donald F. least 90 days from the date of the to be brought back to court. And, they Turner, assistant attorney general in

Elmer Lower Glenn Robinson

Howard Bell Frank Stanton rulemaking notice. It must then be filed added, RTNDA also intends to ask the charge of the antitrust division of the with the seventh circuit court, and time court to require that the FCC set aside Department of Justice. In this letter must be allowed for the parties to re- the personal -attack rule and policy dated Feb. 29, Mr. Turner stated that file their briefs, and responses. This, until after the challenge has been liti- the Justice Department is "fully pre- it is calculated, could easily throw the gated. pared" to support the commission in seventh circuit case into the fall for CBS, which had never contested the the fairness case on constitutional and argument, with a decision out in late fairness rules to the same extent that statutory grounds. fall or early winter under ideal con- RTNDA and NBC have, is expected "However," he went on, "we have ditions. The procedures necessary for to take a softer line. In fact, its be- some concern that the rule, as drafted, filing petitions for review with the Su- lieved in some quarters that CBS may raises possible problems that might be preme Court, and acceptances, mean not oppose the FCC request at all. minimized by appropriate revisions in several more months must be counted Principal CBS attack has been on the the rule without materially interfering for the filing of briefs and responses unfair burden of following the personal - with the public- interest objectives that by the parties. What concerns the in- attack rule and if it is rewritten to take the rule is intended to serve. In dis- dustry attorneys is that the Supreme this off its back, it will have won its cussions with members of your staff Court may decide to schedule argument case. some possibilities along this line have for its fall 1969 term with a decision The personal -attack rule as now con - been considered." not coming out until 1970. The court stituted requires a broadcaster to fol- The commission's decision to seek recesses each year from June to Octo- low these steps where someone has court permission to revise the rule was ber. Red Lion attorneys say they can- been attacked over his facilities: Send taken on a 5 -to-I vote the same day - not make a decision on what to do the person or group attacked a tape, but not without an angry dissent by

30 (LEAD STORY) BROADCASTING, March 11, 1868 Commissioner Lee Loevinger. Com- behalf." missioner Robert T. Bartley abstained. Commissioner Cox, defending the Panel sees many And, as is common in these instances, commission's action -and relating that Commissioner Kenneth A. Cox issued he at first was also opposed to the a statement rebutting Commissioner move -chided Mr. Loevinger's "truly roads fairness Loevinger. remarkable document." Commissioner to Commissioner Loevinger, who had Loevinger, he said, "imputes motives concurred in the adoption of the dis- to those who disagree with him which Despite varying testimony puted rules last July but who had de- simply do not exist." clared then that he didn't like the way And, Mr. Cox went on, Mr. Loe- committee is unanimous they were written, termed the commis- vinger "should [not] be allowed to dis- sion's action two weeks ago "a cosmetic tort the record without challenge- in support of policy effort to present a better face in court." particularly since the statements he now But, he added: "It is not complimen- makes are not, for the most part, the tary to the courts to suggest that they ones he advanced while we were con- Communications policy makers on will be influenced by this." sidering the matter." Capitol Hill last week sought expert The right of the commission to regu- Commissioner Loevinger's charges of opinion on the fairness doctrine-past, late programing, Commissioner Loe- intentional delay, Mr. Cox said, "cast present and future -but the 21 experts vinger recalled, has been disputed and an unwarranted aspersion not only on they called on for advice pointed in al- debated for years. The issue has the commission but also the solicitor most that many directions.

William G. Harley Jay Crouse

Reuven Frank Vincent T. Wasilewski never been tested in courts, he com- general of the United States, who con- In contrast, the representative sample mented, because "licensees have gener- trols our litigation in the Supreme of House Commerce Committee mem- ally deemed it more prudent not to Court and filed the pleadings in ques- bers that attended panel discussions hazard their licenses or antagonize the tion." held by the Investigations Subcommittee bureaucracy which had such great dis- In fact, Mr. Cox said, if the Supreme seemed united to a man against any re- cretionary power over their business." Court had followed the commission's and laxation of restraints on programing But, he added, the commission and the solicitor general's objeotions to post- freedom for broadcasters. individual commissioners have often in- ponement of the Red Lion case, a de- That broadcasters must continue to vited broadcasters to test the legality cision on the legality of the fairness look to the courts and not to Congress of the FCC's actions in the courts. doctrine would have come earlier. for relief against the fairness doctrine Sees No Gain Speaking of the pro- The revision that is contemplated, and related personal- attack rules was posed revisions, Mr. Loevinger stated Mr. Cox concluded is aimed at making driven home midway on the second day that they seem to involve no improve- the rule more valid "without causing of the hearing by Representative Wil- ment in the rules "but merely another alleged impairment of the interests of liam L. Springer (R -Ill), influential step away from clarity and precision." the parties and public in free broad- ranking minority member of the com- "In any event," he continued, "this casting journalism." mittee. Describing the doctrine as "a endless tinkering with the language of Voting in favor of the recall request, guarantee to citizens," he said flatly the rules cannot affect the governing in addition to Mr. Cox, were Chairman that a poll of the committee would find legal principles and can amount to Rosei H. Hyde and Commissioners Rob- none in favor of abandoning discretion no more than an attempt to buttress ert E. Lee, James J. Wadsworth and on fairness matters to broadcasting sta- legal arguments on the commission's Nicholas Johnson. tion owners. "If this is the industry

BROADCASTING, March 11, 1968 31 FAIRNESS? ANSWERS GROW TOUGHER continued noted that the matters under discussion were also before the courts, a fact that kept some of the testimony by those proposal," he added, "it does not strike casters that they be given equal status involved in the litigation, such as FCC home. These are public airwaves. Why with newspapers in the exercise of Chairman Rosel H. Hyde, confined to should citizens have to go begging for journalistic judgment, she proposed that general comments. Mr. Hyde, in partic- their rights ?" print media might also need to come ular (and with Chairman Stagger's Although Mr. Springer's reading of under a fairness doctrine. blessing), volunteered little in the way committee sentiment saw no possibility Several of the law scholars present of advocacy, confining himself to an- of congressional repeal of the doctrine, had advanced the thesis that regulation swering direct questions asked and the door to some legislative modifica- of entry into broadcasting because of offering for the record texts of existing tions was left ajar by Representative limited channels was an insufficient rea- FCC positions. Harley O. Staggers (D -W. Va.), chair- son for the government to discriminate One observer noted that pending man of the full committee and the between broadcast and print media on court cases, when resolved, would "wipe Investigations Subcommittee. Several matters of content. out 50% of the papers being pre- times he asked panelists for specific "I would venture to suggest," said sented." proposals, while stressing: "We don't Mrs. Pilpel, "one could make exactly The format for the hearing rested on know at this point if remedial legisla- the opposite argument, namely that the eight position papers, coupled with eight tion is desirable or needed." kind of doctrine that has evolved into formal reply papers. Discussion by the Opposition View Critics of the the fairness doctrine is the kind of a panelists followed presentation of each fairness doctrine itself mostly urged doctrine that may now be urgently pair of comments. Held to a minute - abandonment (a friend of the doctrine needed in one form or another in con- by- minute schedule, congressmen coop- said the moderator should rule that nection with the print media, and that erated -after some initial grumbling- possibility out of order as begging the a right of access, for example, or a by remaining relatively silent, at least question and threatening to derail the right of many -sided presentation would on the first day. By the second day suf- whole discussion). not only violate the First Amendment ficient discussion time became available The American Civil Liberties Union when involved in broadcasting, but to permit committee participation. Amend- representative, Harriet Pilpel, however, would also not violate the First But the session that drew the most repeated an earlier ACLU suggestion: ment when involved in the print attendance, with congressmen paying that authority to rule on fairness deci- media." the strictest attention, came on the first sions should be vested in local boards, The First Amendment, she explained, day, when congressional questioning regu- leaving the FCC as a court of appeal "does not prohibit Congress from was inhibited. The subject: the equal - in those cases not settled on the local lating freedom of speech and of the time provisions of Section 315 of the level. press, it prohibits Congress from mak- Communications Act, regulating polit- Mrs. Pilpel also provided the most ing laws abridging freedom of speech ical broadcasting. The lead -off witness radical suggestion heard during the ses- and of the press." was Frank Stanton, president of CBS, sions: Reversing the argument of broad- Await Court Rulings All present with reply comments by Herbert E. Alexander, Citizens Research Council, a specialist in problems of campaign financing. Pointed Critique Dr. Stanton charged that the equal -time provisions, although probably well- intentioned when enacted, have "resulted in essen- tially negative and repressive measures." Resting much of his case on the demonstrated benefits of the suspension of Section 315 restrictions in the 1960 presidential campaign, Dr. Stanton called for a six -year suspension for all offices as a further trial relief from "a mechanical formula that precludes broadcasters both from exercising their judgment and from carrying out their responsibility." Giving a practical example of how the requirements act to stifle programing in the public interest, Dr. Stanton cited a CBS News memo he had received the previous week advising of the necessity to drop a planned pro - The voice of a grandpaw or a President? oram on presidential candidate George Wallace because of third-party compli- Could the topic have been the and consultant to the Democratic cations. Opinion of counsel, he noted, Democratic convention or the Presi- National Committee on Chicago con- was that with Mr. Wallace's announce- dent's grandson? This candid was vention planning. Occasion was the ment of the formation of his American snapped as President Johnson, grand- President's visit to Marietta, Ga., for Independent Party, the proposed pro- son Patrick Lyndon Nugent in arms, the "roll -out" of Lockheed's C -5A gram would no longer be exempt from chatted with J. Leonard Reinsch, transport, the newest and largest Section 315 considerations. Thus, a law president of Cox Broadcasting Corp. cargo plane. designed to protect third parties actually operates to their disadvantage, he noted. "Some parties ... can develop

32 (LEAD STORY) BROADCASTING, March 11, 1968 Atlanta Believes in Golf. And WSB -TV. Golf great Gene Sarazen knows there's Greensboro, New Orleans, Westches- a wonderful world of golf in Atlanta. ter and Philadelphia Opens. We even And WSB -TV keeps Atlantans on have a former golf pro as our sports course with all the major golf events 141 director. So plan to tee -off and hit the such as "Shell's Wonderful World of green with your spots on WSB Tele- Golf," "World Series of Golf," 'Bob vision, Atlanta's sports leader. Hope Desert Classic," "Big Three Golf," and the Atlanta, Doral, Citrus, ro * WSB -TV/ Ch. 21 Atlanta / NBC 1 Petry WHITE COLUMNS ON PEACHTREE

COX BROADCASTING CORPORATION STATIONS: WSB AM-FM-TV, Atlanta; WHIO AM- FM -TV, Dayton; WSOC AM-FM-TV, Charlotte; WI00 AM -FM, Miami; KTVU (TV), San Francisco-Oakland, WIIC-TV, Pittsburgh

BROADCASTING, March 11, 1968 33 FAIRNESS? ANSWERS GROW TOUGHER continued (compared to newspapers) had not yet fully exploited its journalistic possibilities, becoming an institution in the com- into meaningful forces in a campaign," as a catalyst rather than as a moder- munity in the same sense as newspapers. he said. "Broadcasters ought to be tree ator.) He also invoked a sort of Gres - Tuesday afternoon sessions heard pa- to treat them as such." ham's Law that might operate in the pers by Mr. Robinson (with comment Objections that minorities "would not absence of programing regulation: bad by Charles A. Siepmann, reputed at the get a fair shake" are unjustified; like- broadcasters driving out the good. time to be, but not formally identified wise, fears of favoritism in campaigns "Competition between irresponsible and as, the author of the FCC "Blue Book," by broadcasters operating without the responsible broadcasters might prompt a post World War II document advocat- restrictions are unfounded, Dr. Stanton responsible broadcasters to decrease ing sterner regulation of programing charged. Indulging "personal attitudes their service in providing equal political and commercial practices of broadcast- in the conduct of the public- service opportunities and in broadcasting con- ers, and recently retired as chairman of function of their stations would be a trasting viewpoints. . the department of communications at very risky business. A broadcasting At one point Mr. Barrow cited the New York University), and Reuven franchise is a very precious thing," he decision in the 1943 NBC case as giv- Frank, executive vice president, NBC explained. ing constitutional authority to the FCC News (with comment by Mrs. Pilpel). Mr. Alexander countered that broad- in program -content regulation. The point Mr. Robinson offered a strong legal casters, left to their own campaign cov- was at once challenged by Glen O. Rob- brief that the fairness doctrine is prob- erage choices, would tend to concen- inson, University of Minnesota law ably unconstitutional. Siding with broad- trate on "confrontation politics." He professor. Mr. Robinson noted that the casters all the way, he told the commit- also noted that Section 315 protects NBC case resolved an economic ques- tee: "Frankly, if private censorship is broadcasters from unreasonable de- tion of chain -broadcasting arrange- an ill to be cured, I think this cure mands. He also charged that the indus- ments, not a freedom-of-speech dispute. [government censorship] is worse than try record in providing coverage in Nevertheless, retorted Mr. Barrow, the the illness." races with only two candidates did not decision looked not just at economic He drew the immediate fire of Mr. suggest that suspension of Section 315 aspects but also at problems of net- Siepmann, who charged that Mr. Rob - would result in any substantial increas- work control that affected programing inson's real target seemed to be not just ing of free time for campaigners. choices. the fairness doctrine "but all the FCC Dr. Stanton replied that two- candi- By way of concrete suggestions to regulations." He urged more money for date races (with no third -party equal - the panel, Mr. Barrow suggested that the FCC to adequately administer the time complications under present law) attention be given to the possibility of doctrine by actually monitoring what is were not a true measure of broadcast- requiring broadcasters to donate time broadcast and a reversion to principles ers' desires to expand coverage of cam- to political campaigns (although, as it of the Mayflower decision banning edi- paigns because of the ever -present turned out, little time was subsequently torializing by broadcasters. He also possibility that availability of coverage given by the panelists to this idea). He gave short shrift to the commission's would encourage the entrance of other also, despite agreeing with Chairman personal- attack rules. Personal abuse candidates. Hyde that the commission has ample should be banned outright, he sug- Mr. Alexander made two counter - statutory authority for the fairness doc- gested: "Call it censorship if you will." suggestions to Dr. Stanton's suspension trine in the 1959 amendments to the Mr. Frank summarized a basic argu- proposal: Establish "differential equality Communications Act, suggested that ment against the operation of the doc- of access" for major and minor candi- specific enactment of the doctrine by trine: "The community of American dates (with major granted equal time the Congress "would clear the air," journalism -and this may be its most to major, and minor to minor), or al- especially if such legislation could de- important function -is charged with low stations a tax reduction for a por- fine the doctrine with the same explicit- keeping an eye on government. There tion of revenue lost when free time is ness as that provided for in the equal - is a logical flaw in having a part of granted. opportunities section. government judging how it performs Familiar Figure Moderator of the (The interpretation that Congress en- this function." He noted that NBC is discussion throughout the two -day ses- acted the fairness doctrine in the 1959 participating in court cases to overturn sion was Roscoe L. Barrow, dean emer- amendments was not supported by Mr. the fairness doctrine on First Amend- itus of the University of Cincinnati law Robinson, nor was it supported in a ment grounds. He added that his net- school and former director of the FCC staff study produced for the Investiga- work favors repeal or suspension of network study group that issued, in tions Subcommittee by counsel Daniel Section 315, and advocated an idea also 1957, a massive set of regulatory sug- Mane lli.) raised by Mr. Alexander that the ex- gestions -many of which were adopted Weighing Influences Following the emptions to Section 315 be broadened -that came to be known as the "Bar- Stanton -Alexander exchange were pa- to include all debates, bona fide news row Report." He began the proceedings pers by Elmer Lower, president, ABC conferences and all bona fide news on Tuesday (March 5) with presenta- News, and Louis Lyons, former curator documentary programs. tion of a position paper that left no of the Nieman journalism fellowships Mrs. Pilpel, replying to the Frank doubt about his sentiments on the is- at Harvard University and currently a paper, said that broadcasters seemed to sues to be discussed. "The commis- news commentator on noncommercial be not much hurt by the operation of sion's [fairness doctrine] is sound in WGBH -TV Boston. Mr. Lower focused on the doctrine. Freedom of expression is theory, and I believe, in practice," he comparisons between print and elec- for the people, not just the broadcasters, observed. tronic media in opinion influence. she added, and "the people are entitled Waving a warning flag he was to un- Mr. Lower noted that ABC has never to that much protection." furl several more times during the dis- advocated "the entire withdrawal of the The Wednesday (March 6) session cussion he was to moderate, he added: fairness doctrine." ABC's position on to a smaller congressional audience. "In deliberating upon the equal- oppor- Section 315 would be a trial suspension and despite participation in the dialogue tunities and fairness doctrine, the cau- this year for all offices, or, barring that, by committee members, seemed less tion lamp should be lit because these a permanent suspension for the offices charged with excitement than the pre- doctrines are close to the heartbeat of of President and Vice President. Mr. vious day's encounter. Positions, a mat- the free society." (In his opening state- Lyons concurred with Mr. Lower's ter for exploration on Tuesday, became ment he ad libbed that he saw his role statement, but noted that television a matter for hardening and reiteration

34 (LEAD STORY) BROADCASTING, March 11, 1968 Relationships between People can be great.

Or awful.

We can't tell you exactly what makes the difference. think. And act. And react. They direct their programs Chemistry maybe. Or understanding. Or interest. to the interests of the communities they serve. The We have a philosophy about programming each of community (whether it's New York, Los Angeles, our six ABC owned radio stations. Like friendship, it's San Francisco, Detroit, Pittsburgh or Chicago) reacts. a hard thing to define exactly. We call it "People to People react to people. It's why people advertise on People Radio." It means that we program each of our ABC Radio Stations. stations to meet the particular needs of the community it serves. And we change when the community changes. ABC OWNED RADIO STATIONS Sometimes imperceptibly. Sometimes dramatically. Our personalities know their communities. How they

WABC New York KOV Pittsburgh WXYZ Detroit WLS Chicago KGO San Francisco KABC Los Angeles on Wednesday. the prohibition in the Public Broad- of the fairness doctrine's effect on news Stumbling Block Vincent Wasilew- casting Act passed last year against edi- coverage. "A form of what might ski, National Association of Broadcast- toriaiizing by educational stations. oe taoeted precensorship has already ers president, summed up the broad- Chairman Staggers had a reply com- evolved," he said. As seen by a practic- casters' case: The doctrine is regarded ment on this proposition. He noted that ing newsman, he said, "the fairness as "legally unsupportable and, in oper- the educational broadcasters had had doctrine is a crippling restraint." ation, impractical," he said. An NAB ample opportunity to oppose such a Mr. Porter said that "what bothers survey, he noted, "shows that 60% of provision during hearings before his me is the critical impreciseness of the all station managers stated that their committee last year before the bill was standard." But it all boils down to reluctance to take on controversial sub- passed. Mr. Harley replied that they "whom you trust" -the FCC or Dr. jects on their stations was due to diffi- had testified that they didn't plan to edi- Stanton? The best the FCC could do, he culties they knew they would encounter torialize but that being prohibited from concluded, would be to abandon any under the fairness doctrine." doing so was more than they had bar- case -by -case or dossier approach and For his pains, Mr. Wasilewski drew a gained for. Mr. Staggers observed that depend solely on an over -all review at retort from Frank Orme, executive di- without such a section no bill could license -renewal time. rector, National Association for Better have emerged from his committee, but Mr. Jaffee concluded that the doc- Broadcasting, that charged the NAB agreed that the matter might some day trine doesn't do much good: "At bot- president with sketching the plot for a come up for re-examination. tom, my doubts reflect the general no- TV children's program called "Super The final session on Wednesday af- tion that the fairness doctrine overem- Antenna," whose hero was the head of ternoon featured papers by Jay Crouse, phasizes the significance of isolated TV "a great association of broadcasters." president, Radio Television News Direc- communications." But on balance, he Mr. Wasilewski attempted no reply tors Association, and news director of concluded that "the fairness doctrine to what he termed an ad hominem ar- WHAS -TV Louisville, Ky., and Louis L. does have a marginal utility." gument. Hyman H. Goldin, associate Jaffee, Harvard University law profes- Mr. Bell used his reply to Mr. Jaffee professor of communications at Boston sor. Mr. Crouse's paper was answered as a platform to air aspects of the University and a former FCC econo- by Paul Porter, Washington attorney; FCC's extension of the doctrine to mist, was the first to comment after the Mr. Jaffee's paper by Howard Bell, product advertising, urging the Con- Orme- Wasilewski exchange. "The last president, American Advertising Feder- gress "to consider enactment of legisla- thing I want to do," he declared, "is ation. tion specifically overruling this order of launch a personal attack on Mr. Wasi- Other panelists, without formal pa- the commission." lewski." pers or reply comments, but who partic- Mr. Corporan took the brunt of a The first paper Wednesday morning ipated throughout the sessions, were subcommittee probe into what guaran- was presented by William G. Harley, John R. Corporan, vice president -news, tees the public would have of hearing president, National Association of Ed- Metromedia TV; Mr. Hyde, and Mr. all sides in the absence of the doctrine. ucational Broadcasters. He and Lincoln Goldin. Donald McGannon, chairman, "Broadcasters," he replied, "have a con- Furber, public affairs director of non- Westinghouse Broadcasting Co., was al- stituency, just as congressmen have. commercial WETA -TV Washington, asso slated to appear, but was kept away Listeners are the best judges, exerting signed to reply to Mr. Harley's paper, by a death in his family. pressures on the broadcaster in the mar- were in basic agreement. Both assailed Mr. Crouse cited specific examples ketplace."

THE MEDIA Bids are made for Golden West

But Gene Autry is adamant as Los Angeles No serious negotiations are underway, Golden West executives said last week. But, three prospective buyers are eyeing educational group, the Mormon Church, Cox KTLA- Bonneville International (Mor- mon Church), whose executive board and Capital Cities all talk purchase is scheduled to meet Friday (March 15) to make a decision; Capital Cities Broadcasting, and Community Televi- Los Angeles educational television in- months of intermittent conversations sion of Southern California, licensee of terests are making a run for the acquisi- initiated by Mutual at a reported figure noncommercial, educational KcET(TV) tion of channel 55 KTLA(TV) Los An- of $60 million for KTLA and KMPC Los Los Angeles on channel 28. Capital geles, and say they are prepared to pay Angeles; KSFO San Francisco, KEX Port- Cities reportedly is also interested in $25 million for the independent and land, Ore., and KV! Seattle. Mr. Autry KSFO. convert it to noncommercial operation. said at that time that if those responsible Cox Broadcasting has its eye on the But Gene Autry's Golden West Broad- for rumors of imminent sales did not four radio stations only, reportedly at casters isn't sure it wants to sell the TV desist, legal action would be taken. about $25 million. outlet or the four AM stations it owns, Last week the California educational Golden West is principally owned in spite of overtures and conversations group announced it had not but was by Gene Autry; his associates are Rob- with interested entities. prepared to negotiate, for a VHF outlet ert O. Reynolds, owning nearly 30 %, First word of a possible sale of the -presumably channel 5. Unofficially, and Loyd C. Sigmon, who recently be- Golden West properties surfaced last it was said that it felt it could raise came executive vice president for financ- December (BROADCASTING, Dec. 4, $25 million through contributions from ing and planning after relinquishing the 1967), when Mr. Autry stated that networks and stations in the area, from general managership of the broadcast there were no current negotiations with the Ford Foundation and from public - properties, holding approximately 4 %. Mutual Broadcasting Corp. terminating spirited citizens. Golden West also owns the California

38 BROADCASTING, March 11, 1968 Suppose it were possible for man to construct a talking box that would tell him instantly any time of the day or night everything that's happening everywhere in the world. Think about that. Now think about this: Starting Monday March 11 KFWB, Los Angeles will broadcast All news. All the time.

GROUP W WESTINGHOUSE BROADCASTING COMPANY

BROADCASTING, March 11, 1968 37 Angels baseball club and real estate in would have to sell one of its properties Cox Broadcasting, and Mr. Autry. If Los Angeles. in order to acquire KTLA. Cox Broadcasting acquires the Golden Mr. Autry and his associates have Perhaps the most intriguing prospec- West radio group, it will have to sell to been reluctant to discuss the overtures tive purchaser is the educational group one of its radio stations in order of that have been made to them. Mr. in Los Angeles. John W. Luhrin, presi- comply with the FCC limitation Autry does not want the stations dent of KCET, said his group has been seven under one ownership. This pur- "hawked" on the ground that they are considering the possibility of purchas- chase would be, of course, contingent not for sale; but, it's understood, in the ing a VHF property for a month. on Golden West's sale of KTLA to one light of the wishes of his associates he Promises of support from founda- of the current bidders. would be disposed to sell to the right tions and civic -minded Angelanos, as Reshuffle of Command Last month people under proper auspices and for well as from presumably happy com- the management structure of Golden cash. mercial telecasters in that market glad West was changed. William D. Shaw, Not Arizona The Autry -controlled to see a competitor turned into a non- general manager of KSFO, was named properties in Arizona- KooL- AM -FM -Tv commercial station, were mentioned by vice president and general manager of Phoenix and KOLD -AM -TV Tucson -are KCET officials as the basis for their be- the radio division, with headquaters in not Golden West properties and have lief they could raise the necessary $25 San Francisco. not become involved in any prospective million. If the educators actually got the Stanley L. Spero was named vice negotiations. channel -5 facility, it would be a repeat president and general manager of KMPC. Arch Madsen, president of Bonne- of the transfer of ownership of channel Carolo Anneke, general manager of ville International, contacted last Thurs- 13 in New York in 1961 when the com- KTLA, left late last month and has not day, said his group had under "ex- mercial WNTA -TV (now wNDT[TV]) offi- been replaced. ploratory negotiation" the possible ac- cially assigned to Newark, N.J., was Also KMPC is now moving under the quisition of KTLA. He confirmed re- sold to noncommercial Educational same roof with KTLA to the former ports that a meeting of the board of Broadcasting Corp. for $6.2 million. Paramount Sunset Studio lot which Bonneville International would be held KCET officials said they had no in- Golden West bought last year for $4.5 in Salt Lake City Friday, at which time tention of giving up channel 28; they million. a decision would be made. Bonneville would use their present facilities, they International's interest in Los Angeles, said, for in- school instruction or as it is presumed, is whetted by the fact part of a classroom circuit. Actually, NLRB examiner finds that there are 200,000 Mormons in KCET has an application pending before the Los Angeles area, containing also the FCC for channel 58. There is no for union in WMAN case one of the largest of the Mormon tem- barrier to an educational group owning ples. two stations in the same community. A National Labor Relations Board Also discussed with Golden West More for Others Should KTLA go trial examiner has recommended that knowledgeable station officials and attorneys has been the pos- noncommercial, Richland Inc. (WMAN Mansfield, Ohio) this sible acquisition of KTLA and the San men in Los Angeles calculate that be ordered to cease and desist from Francisco radio station by Capital would mean about $14 million in reve- unfair labor practices. Trial Examiner Cities through Howard Stark, New York nues for the 10 other commercial TV Frederick U. Reel said the station broker, who has been identified with stations operating there. Six of the 10 should be ordered to bargain in good acquisitions made by Golden West. But, are VHF stations. faith with the National Association of it's learned, there's no present disposi- An interesting sidelight is that local Broadcast Employes and Technicians, tion to sell any of the radio properties stations are already contributing $1.8 AFL-CIO, which represents the sta- piecemeal, if at all. million to KCET so that the station can tion's announcers and engineers. Capital Cities cannot bid for Golden equip itself completely for color. The examiner also said the company West's KMPC in Los Angeles because it Acquisition of the four radio prop- should be ordered to quit saying it already owns KPOL -AM -FM there, which erties in one transaction, with the con- would never sign a contract with it bought in 1966 for $8.2 million. sideration also in the $25-million range, NABET, that it should refrain from Moreover, having its full quota of five has been discussed, it's understood, be- threatening employes with reprisals if VHF television stations, Capital Cities tween J. Leonard Reinsch, president of they engage in union activities, and that it should stop promising benefits to employes who refuse to support a union. The examiner recommended two em- The FCC mailman's work keeps growing ployes be paid for sick leave the examiner said had been denied them because of their union activity. Broadcasters about public reaction toward broad- The examiner's order is not final and who were in casting. may be either approved, denied, or Washington Mr. Ray, chief of the FCC's com- modified by the NLRB. for the Nation- plaints and compliance division, men- al Asociation tioned that his office received about of Broadcast- 35,000 complaints against broadcast- NAB TV code adds two ers' annual ers in 1967, and that only a "minis- state presi- cule number" are valid complaints. Two Kaiser Broadcasting stations, dents confer- Questioned as to whether the 35,- WKBF -TV Cleveland and KBHK -TV San ence (BROAD- 000 was a larger number than the Francisco, were added to the National CASTING, Mar. previous year, Mr. Ray replied that Association of Broadcasters television Mr. Ray 4) are trying the number of complaints is increas- code between Dec. 15, 1967 and Jan. to figure out if ing yearly and "we don't have a 15, 1968, according to an announce- William B. Ray chairman like Newton Minow urg- ment last week from NAB. It was fur- was trying to tell them something ing people to write in." ther noted that in the same one -month period there were no station withdraw- als from the TV code.

38 (THE MEDIA) BROADCASTING, March 11, 1968 a.: , y Or lifi,

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39 Bence, R. I. ord to show, among other things, that Dirksen, Martin fill The three board members seeking a Mr. Burden had made restitution total- second two -year term are: Roger Clipp, ing $6,100 to advertisers who "may NAB speakers list Triangle Stations, Philadelphia; Arch have been sent incorrect bills" and that Madsen, Bonneville International Sta- he was no Jonger president of Star, but tions, Salt Lake City, and Willard Wal- instead chairman of the board (BROAD- The speaker roster for the National bridge, KTRK-TV Houston. CASTING, Jan. 8). In its brief Star con- Association of Broadcasters March 31- Others whose hats are in the ring for cluded it has shown that "it has the April 3 Chicago convention was com- one of the six seats are: Charles Bat- ability to clean its own house without pleted last week with the addition of son, Cosmos Broadcasting Corp., Tole- the supervision of the commission." Senate Minority Leader Everett M. do, Ohio; Joseph Baudino, Westing- Dirksen (R- Ill.). Senator Dirksen will house Broadcasting Co., Washington; address the closing management lunch- Richard C. Block, Kaiser Broadcasting Media concentration eon on April 3. Corp., Oakland, Calif.; Donald P. The concurrent Broadcast Engineer- Campbell, wMAR -TV Baltimore; William issue flares up again ing Conference filled its speaker list Putnam, Springfield Television Stations with Edgar T. Martin, manager of en- Springfield, Mass.; A. Louis Read, gineering, Voice of America. He will WDSU-TV New Orleans; Peter Storer, The question of whether the FCC speak to the engineering conference Storer Broadcasting Co., Miami Beach, will permit a company to acquire all of luncheon on April 3. and Fred Weber, Rust Craft Stations, the broadcasting properties in a small if it already owns the With convention only three Steubenville, Ohio. community -even the been answered in weeks away registration is running at local newspaper -has on several occasions over about the 1967 pace. As of Wednes- the affirmative the years. But the issue of monopoly day, March 6, a total of 3,109 had pre- Star Stations argue of media in such cases still re- registered; 2,237 for the management control tains its heat so far as the commissioners sessions and 872 for the engineering WIFE renewals are concerned. sessions. for That was indicated last week with Two new features have been added the release of three separate statements Inc. took to this year's convention, one on the Star Stations of Indiana accompanying an announcement that unofficial agenda, the other a part of exception last week to an FCC hearing the commission had approved the sale the official program. examiner's recommendation that its of financially ailing WAKM(FM) Bed- On Sunday, March 31, the annual WIFE -AM -FM Indianapolis license re- ford, Pa., from Ford Bedford Enter- NAB convention mass will be held in newals should be denied for broadcast prise Inc. to the Inquirer Printing Co. the upper church of Old St. Mary's practices "offensive to the public inter- The Inquirer, which bought the sta- Church. At the request of broadcasters, est" (BROADCASTING, Dec. 25, 1967). tion for $53,887 (including $20,000 in an NAB Protestant service will be held In a brief supporting exceptions to the liabilities), owns the only AM station for the first time this year at Orchestra initial decision Star claimed that the in the town of 3,700, WBFD, a day - Hall on South Michigan Avenue. public was not affected "in any way" timer, and its only newspapers, a weekly At the Wednesday session by the practices. and a daily. television found the National Academy of Television The practices that the examiner But Commissioner Lee Loevinger, of Star al- Arts and Sciences has been given a spot odious were those in which the four commissioners voting to ap- advertisers to present its annual award to a TV legedly defrauded numerous prove the sale, noted that Bedford is station for an outstanding locally pro- by furnishing affidavits of performance served by 10 AM and five FM stations duced program or series. that contained false and misleading in- located within 30 miles, plus two CATV formation about the times and dates of Board Elections Also on the Wed- systems and "numerous broadcasting ads broadcast on the stations. But Star com- nesday session will be the annual elec- stations" slightly farther from the reiterated its claim that it should not 13 tion of NAB TV board members. Six munity. He also pointed out that receive sanctions for practices that newspapers circulate in the county. seats on the 15 -man board will be up the commission has no clear rule this "In these circumstances talk of year, three of them being vacated against. by board members who have completed 'monopoly control of local media' is Star noted that "while the station more than unwarranted is absurd." two two -year terms. At least 11 broad- -it held itself out as open to do business dissenting opin- casters, including three incumbents, are he said. "The separate with and, indeed, entered into private ions being filed in this matter appear to reported to be running for the six seats. contractual relationships with a com- be attempts to make ideological moun- The seats being vacated are held by paratively insignificant number of ad- tains of fact which don't even amount Robert Ferguson, WTRF-TV Wheeling, vertisers, the greater public -the listen- to genuine molehills." W. Va.; John T. Murphy, Avco Broad- ing public which is the ultimate concern Rebuttal Commissioner Kenneth A. casting Corp., Cincinnati, and Joseph of the commission-was not in any way Cox, one of the dissenters, fired back S. Sinclair, Outlet Co. Stations, Provi- affected by the practices." that talk of monopoly control wasn't The Broadcast Bureau in its brief absurd. "In fact, if this is not such a said it supported the examiner's deci- monopoly, I don't see how one could sion, but took exception to his failure ever exist." Then he added: "It seems to conclude that Don Burden, former a little odd that such a condition doesn't president of Star's parent company, had even qualify as a monopolistic molehill submitted false and misleading state- to one who was once this country's ments regarding his knowledge of the chief trustbuster " -a reference to Com- extent and nature of the billing prac- missioner Loevinger's two-year hitch as tices. The bureau said that the examiner assistant attorney general in charge of had a "clear mandate" to draw a con- the Justice Department's antitrust divi- clusion on this subject. sion before joining the commission in In a related matter Star asked the 1963. Serator Dirken Mr. Martin commission to reopen the hearing rec- Commissioner Cox said of the out-

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BROADCASTING, March 11, 1968 41 side 15 stations said to be serving Bed- Lion of a monopoly of local media out the East Providence city council im- ford, only one AM and two FM's could of a feeling of sympathy with a licensee properly granted a CATV franchise in be expected to put signals into the com- who has lost money. The commissioner, 1966 to Full-Channel TV Inc. Full - munity. He said the outside papers cir- asserting that the licensee had held out Channel appealed that ruling to the culating in the county are published in for "the highest possible price" as a supreme court. cities much larger than Bedford and means of minimizing its losses, con- Last week's decision was considered could not be expected to devote "any cluded: "We cannot protect the interest wide ranging for Rhode Island towns significant attention" to Bedford affairs. of the public in diversity unless we are and cities, since it held that no license Commissioner Nicholas Johnson, in willing to see broadcasters absorb their or franchise for any business activity a separate dissenting statement, said losses by requiring them to sell to pur- could be issued unless that power was the Inquirer's purchase is "one of the chasers who pose no concentration delegated to the municipality by the more egregious recent departures" from problems." state. the commission's professed allegiance Joining Commissioner Loevinger in Meanwhile, argument on a motion to to diversity. "But," he added, "it is not, the majority were Chairman Rosel H. dismiss is scheduled to be held tomor- unfortunately, atypical of the commis- Hyde and Commissioner James J. row (March 12) on a complaint filed sion's readiness to approve transfers to Wadsworth, as well as Commissioner by the state public utilities commission applicants who would never be con- Robert E. Lee, who joined in the con- against the Westerly, R.I., cable system, sidered suitable licensees in compara- curring statement. Commissioner Robert New England Telephone Co., and tive proceedings. Transfer policy is the T. Bartley was in the minority, along others. The utilities commission claims loophole through which these govern- with Commissioners Cox and Johnson. that it is the only body authorized to ment- authored threats to freedom of grant CATV franchises. The Westerly expression find their way into commu- system, which began in 1966, now has nities like Bedford, Pa." Court rules legislature less than 1,000 subscribers. It is the Station's Losses A key factor in the only operating system in the state. It proceeding was the financial losses of controls R.I. CATV leases its lines from New England Tele- wAKM from the time it went on the phone. air in December 1966. Commissioner Rhode Island cable-TV prospects Loevinger said that the licensee cannot received bad news last week. The state afford to continue taking losses and supreme court ruled that municipalities Changing hands ... franchises to CATV's that the combination of the two stations cannot grant The following station they have explicit delegation of ANNOUNCED might permit better programing and unless last week subject to do from the general sale was reported more efficient operation than would be authority to so FCC approval. possible with either one alone. assembly of the state legislature. Commissioner Cox, however, said the The court's edict came in upholding WKMF Flint, Mich.: Sold by John commission had consented to the crea- a superior court ruling last year that Carroll and associates to Martin F. Beck and group for a consideration in the neighborhood of $600,000. Buyers own WGLI Babylon, N. Y. Mr. Carroll's Outstanding Values group bought the station in 1963 for in Radio -TV Properties $250,000. WKMF operates on 1470 kc with 5 kw days, 1 kw nights. It was founded in 1953 and is affiliated with ABC. APPROVED The following transfers Good daytime AM. Fair cash flow. of .station interests were approved by Absentee owned. Needs owner- manag- Cantor nut the FCC last week (For other FCC ac- er. Unusual market potential. Liberal tivities see FOR THE RECORD, page 74). terms. 5110.000 KAHL and KAFI(FM) Auburn, Calif.: Sold by Donnelly C. Reeves to F. Robert Fenton and John McCabe for $315,000. Mr. Reeves has been granted CP for a new AM in Roseville, Calif., Recent growth pattern indicates ex- Deep Souid. contingent on FCC approval of the sale cellent potential. Located in well de- of KAHI. Mr. Fenton is 60% owner of fined suburban area with tremendous Metro KFIV Modesto, Calif. Mr. McCabe is growth record. Specialized program- advertising director for Save Mart ming. Beautifully appointed studios Dayti...er Stores, supermarket chain in Modesto. and equipment. Good terns available. $200.000 KAHI is daytimer on 950 kc with 5 kw. KAFI(FM) operates on 101.1 me with 3.2 kw. Wcec(FM) Catonsville, Md. (Balti- BLACKBURN & Company, Inc. more suburb) : Sold by J. Stewart Brinsfield Sr. and J. Stewart Brinsfield RADIO TV CATV NEWSPAPER BROKERS Jr. to George E. Hull and Carl G. Bren- NEGOTIATIONS FINANCING APPRAISALS ner for $300,000. Messrs. Brinsfield own WHRN Herndon, Va., watt Beckley, W. WASHINGTON, D.C. CHICAGO ATLANTA BEVERLY HILLS Va., and a new AM in Naples, Fla. James W. Blackburn H. W. Cossiil Clifford B. Marshall Colin M. Selph Jack V. Harvey William B. Ryan Robert A. Marshall Bank of America Bldg. Messrs. Hull and Brenner are licensees Joseph M. Sitrick Hub Jackson Harold Walker 9465 Wilshire Blvd. of WBMD Baltimore. WCBC operates on RCA Building Eugene Carr MONY Building 274 -8151 1725 K St. N.W. 333 N. Micnigan Ave. 1625 Peachtree Rd. N.E. 105.7 me with 2.8 kw. 333 -9270 346 -6460 873.5626 KRAL Rawlins, Wyo.: Sold by Mal-

42 (THE MEDIA) BROADCASTING, March 11, 1968 corn Wyman to Korral Radio Inc. for Springfield replies revoke all of Springfield's licenses in $100,000. Korral Radio is owned by light of its complaint against two of the Philip Sterling and wife, who also own to CATV complaint stations. Springfield also owns w,rzs KDOM Windom, Minn. KRAL is on 1240 (Tv) Worcester, Mass.; WKEF(TV) with 1 w nights. Dayton, Ohio; WENS-TV Pittsburgh, kc kw days, 250 Springfield Television Broadcasting and w.1HF(Tv) Raleigh, N. C. New TV Stations Corp. has answered its CATV critics who have called on the FCC to revoke *WGIQ(TV) (ch 43) Louisville, Ala. has its TV licenses. Court to review grant set Aug. 1 as target date to begin tele- The Community TV Association of casting in association with seven sta- New England asked that the commission of Rochester ch. 13 tions of the Alabama ETV Network. revoke Springfield's licenses or impose The station will operate with 708 kw the maximum monetary penalty against A federal court has stayed the FCC's visual, 70.8 kw aural with an 801 -foot its wwLP(TV) Springfield, and satellite grant of Rochester, N.Y., channel 13 tower, 8 a.m. to 10 p.m., Monday WRLP(TV) Greenfield, both Massachu- to Flower City Television Corp., but through Friday. setts. The association said Springfield has imposed an expedited briefing had not informed CATV owners of anti - N. schedule that looks to argument the WXTV(TV) (ch 41) Paterson, J., a CATV editorial comments that were 1 week of April 22. The stay was granted Spanish -language station, has set July allegedly of a "vituperative nature" at the request of the eight unsuccessful as target date to begin telecasting. The (BROADCASTING, Feb. 26). applicants. The court told the appel- station will operate from an 890 -foot Springfield said last week that it had lants to file a single brief in the case. tower above average terrain with 1,020 mailed copies of the editorials to the kw visual and 204 kw aural. 24 CATV operators in the WWLP -WRLP The channel 13 grant was made by service area, but had received no re- the FCC on a 4 -to -2 vote last year with Commissioners Robert T. Bartley ETV sponse. The association "sat silently for St. Louis loses a year and a half," Springfield claimed, and Nicholas Johnson dissenting (BROAD- "then, in a great gush of emotional CASTING, Aug. 7, 1967). CP for new facilities purple prose ... asks the commission to Appealing are Federal Broadcasting impose the administrative death sen- System (wsAY Rochester and wmA Matching funds that weren't there tence ..." Springfield alleged the asso- Cheektowaga, both New York), Gen- and inaccurate geographical coordinates ciation has employed the fairness doc- esee Valley Television Co., Community added up to a rescinded construction trine "as a blackjack to silence the Broadcasting Inc., Heritage Radio and permit for the St. Louis Educational voice of a competitor." Television Co., Main Broadcasting Co., Television Commission last week. Meanwhile, Community TV modified Citizens Television Corp., Rochester its petition to ask the commission The commission on Feb. 14 had to Telecasters Inc. and Star Television Inc. granted the educational group a permit to make changes in its noncommercial station, KETC(Tv). But the commission set aside the grant after it determined that the edu- EXCLUSIVE LISTINGS! cational group had relied on matching construction funds from the Depart- ment of Health, Education and Welfare. KANSAS -Daytimer -'67 billing in excess of $104,000 located which have not yet been made available. in growing market. Trade area retail sales $55 mil- The commission also found that the lion. Lots of good station equipment in addition geographical coordinates for the trans- to 3 mobile units equipped with 2 -way radios. Price mitter site specified in the application $132,000 -$38,000 down -balance good terms. and on which the Federal Aviation Ad- ministration approval was based were Contact George W. Moore in our Dallas office. incorrect. MIDWEST -Perfect opportunity for an owner-operator ; this is The educational group had asked for a non -directional daytimer with two communities a waiver of the short- spacing rule to serving as a basic market, having total populations permit relocation of the KETC trans- in excess of 10,000. This station is located in the mitter at a site southwest of St. Louis heart of a rich agricultural area and has been absentee that would be 157 miles from the center owned and operated since it went on the air. The of Evansville, Ind., and 168.1 miles total price is only $105,000 with a 29% down pay- from the site proposed in a pending ment, balance payable over seven years at 6% interest. application. The new site and the tower on it have been donated to KETC. Contact Richard A. Shaheen in our Chicago office. The construction permit included authorization to increase power and antenna height. WASHINGTON. D.C. 1100 Connecticut Ave., N.W. yez)rte,.&972/ 20036 202/393 -345 Lexington UHF joins ABC CHICAGO 1507 Tribune Tower 60611 AND ASSOCIATES, INC. 312/337 -2754 WeLG -TV (ch. 62) Lexington. Ky.. DALLAS Brokers of Radio,TV, CATV & Newspaper Properties 1234 Fidelity Union will be a primary affiliate of ABC-TV Life Bldg. Appraisals and Financing 75201 when it goes on the air in early June, 214/748 -0345 it was announced last week. The sta- SAN FRANCISCO AMERICA'S MOST EXPERIENCED MEDIA BROKERS 111 Sutter St. 94104 tion is owned equally by Roy White of 415/392.5671 Lexington and Reeves Broadcasting.

BROADCASTING, March 11, 1988 43 wso.& Savannah. The board said that was George Hatch, xurv(rv) Salt Lake Interconnection the Lewis application "is entitled to City, and cochairman of the ad hoc greater weight" than that of WSGA be- copyright negotiating committee, who sought by ETV cause of the commission's policy objec- warned that "in all likelihood, what tive of maximum diffusion of control Congress will enact will be the last of mass -media communications. [copyright] legislation for 45 years," Educational broadcasters planned to therefere "you'd better talk to your ask the House Education Subcommittee senators and congressmen in a hurry." last Friday to consider the intercon- Color prime topic He also expressed dissatisfaction with nection of broadcast facilities within the the current legislation before Congress proposed "networks for knowledge con- that has specific language covering tele- cept" that is included as an amendment at CATV meeting casts of live presentations. He said it to the Higher Education Act. may "open wide a huge new area of 15067) envisions the The bill (H.R. Color cablecasting was what it was copyright liability." interconnection of universities, research all about for the more than 100 cable centers and libraries to exchange educa- operators who met in Salt Lake City books, library tional resources such as for a program origination workshop ma- TV's get protection collections, catalogues, instructional sponsored by the National Cable Tele- etc., and terials, through computers vision Association. other electronic systems. in two CATV cases The sessions ranged from panel dis- legislation Impetus for such came cussions -community public from President Johnson who, when on CATV relations to practical exercise in creative The FCC terminated one show -cause signing the Public Broadcasting Act programing with a single keynote- proceeding against a CATV system and last November, said: "We must consider color -and a prediction from some ca- issued a cease order against another last new ways to build a great network for ble sources that major- market color week. knowledge, not just a broadcast system, cablecasting will be a reality within five The commission dismissed the show but one that employs every means of cause against Welch Antenna Co., serv- sending and years. of storing information that ing Welch, W. Va., because the CATV the individual can use." It also became known during the workshop Bill Daniels, had reached agreement with a complain- James Fellows, director of research that multiple CATV ing TV station, WHIS -TV Bluefield, and development, National Association owner and CATV broker, has invested in color equipment for use in W. Va., over carriage and nonduplica- of Educational Broadcasters, in planned several of his California systems. Mr. tion protection. WHIS -TV will receive testimony urged that nothing in the Daniels reportedly is set to purchase protection starting April I. present bill "should he used to prevent $70,000 to $75,000 of equipment The commission also ordered Willmar grants which include the interconnec- Video Inc., serving Willmar, Minn., to tion of broadcast facilities." through Telemation Inc. for systems near Twenty -nine Palms, Calif. The provide program exclusivity to KCMT Pointing out that interconnected net- package will include two live cameras (TV) Alexandria, Minn. Willmar Video works for educational broadcasting are and two color video -tape recorders (In- is within the station's grade-A contour. either operating or in advanced plan- ternational Video Corp.) and one film The CATV argued that no "effective ning in 20 states, John Witherspoon, camera. Other color systems were sold request for program exclusivity" had general manager of San Diego State as well. been received in the "form (or) style" College's KEBS -TV, recommended that According to one NCTA source, provided for in the rules. The commis- the bill be broadened to include opera- sion said that the important question is tion of educational broadcasting facili- what gave this meeting a boost in the arm over previous sessions is that some whether a CATV has been given enough ties. Mr. Witherspoon said "there is color equipment manufacturers and film information to determine the program little point to establishing a computer to be deleted without searching through network and a broadcast network and packagers apparently discovered a market in cable this year. Included in /or the entire day's schedule of each sta- various other kinds of networks" that tion carried on the cable. The FCC said could be combined in one system. conducting various panel discussions, demonstration and instruction classes the KCMT schedule was sufficient. Mr. Fellows urged the subcommittee were Lyle O. Keys, president of Tele- to consider the present proposals with- mation Inc.; Keith Covey of ColorTran Metromail unit established in the context of the Public Broad- Industries Inc.; Matt Spinello and Jim casting Act and the new function of Crooks of Ampex Video, and Jack J. the Corp. for Public Broadcasting. The formation of the Metromail Di- Lawson, vice president- sales, Sparta vision of Metromedia Inc. to provide Also testifying for educational broad- Electronic Corp. Film packagers were casters was Luke F. Lamb, director for a unified national organization in represented by Robert Weisberg, Tele- the direct -mail field is being announced of educational media, Oregon State mation Program Services; John Brun- System of Higher Education. today (March 11) by the parent com- son, Programing Corp. of America, and pany. The division encompasses three Gene Dodge, Modern TV. basic services -media marketing, crea- Savannah UHF grant approved Featured at the workshop were two tive marketing and business communi- color studios-one a fully automated cations -that formerly were handled The FCC's review board has upheld one -man studio operation with weather - respectively by the O. E. McIntyre, a hearing examiner's initial decision time facilities, a single live camera Dickie- Raymond and Sampson -Hill that would grant channel 22 at Savan- (IVC) and projection equipment; the companies. Metromedia is also engaged nah, Ga. to Lewis Broadcasting Co. other, a two- camera setup with conven- in the fields of TV -radio station owner- Lewis Broadcasting is wholly owned by tional film chain, multiplexer and full - ship; television and theatrical- motion- J. Curtis Lewis, who has no other control facility. Both studios were picture production and distribution broadcast interests and is currently the offered through Telemation and are said (Wolper Productions); outdoor adver- mayor of Savannah. The board action to provide "acceptable" color. A basic tising (Foster & Kleiser) and transit ad- denied a competing application of WSGA color setup sells for a reported $20,000. vertising (Metro Transit Advertising Television Inc., whose principals own Among the speakers at the workshop and Mutual Transit Advertising).

44 (THE MEDIA) BROADCASTING, March 11, 1988 Ohio State just gave us an award for introducing him to a lot of Boston children.

We were honored for our five part production of "This Man Shakespeare ", telecast last May on our Classroom 5 educational series.

The 1968 Ohio State University Award was for meritorious achievement among local TV shows in the category of Fine Arts and Humanities.

The citation reads: "... an excellent contribution to children's understanding and enjoyment-of Shakespeare's 'Hamlet'..."

For this, we thank our producer, Michael D. Neben; dramatic director, Paul Barry; and Samuel Hirsch, Drama Critic from the Boston Herald Traveler, whose professional skill and dedication helped make this award possible.

And, lest we forget, thank you, William Shakespeare. After all, "the play's the thing ".

WHDH -TV, 50 Morrissey Blvd., Boston, Mass. 02025, telephone (617) 288 -5000 Represented nationally by Blair Television, a Division of John Blair & Company

BROADCASTING, March 11, 1968 45 Formal submission is expected within a told. FCC faces week. Moreover, Governor Rockefeller Later in the day, NYSBA members, said: "The Negro community shouldn't representing 112 AM, 43 FM and 24 be projected only in the flames of riot court fight TV stations, elected Walter A. Schwartz, and the torment of disorder, but in president of the ABC Radio networks, everyday events ... Much of the good to the association presidency. He suc- news-the constructive, positive efforts Rules forbidding airing ceeds Robert K. King, vice president of people to make a better life for them- and general manager of wxaw -ry Buf- selves in the central city-too often of lottery contests falo. goes unreported." Governor Rockefeller said he had to be challenged C. Glover DeLaney, vice president and general manager of WHEC Inc., Roch- named Dr. Samuel Gould, chancellor ester, and head of the Gannett News- of the State University of New York, The New York State Broadcasters papers' broadcasting division, was to set up the group, called the Commit- Association last week gave the green elected vice president; William Mc- tee on Minority Employment Opportu- the will light to a legal assault on the FCC's Kibben, manager, WBEN -AM -FM Buf- nities in News Media. Members prohibition of lottery news, approved a falo, and John B. Lynch, president, be selected from broadcasting, newspapers and journalism schools. new slate of officers, and heard Gover- WWSC -AM -FM Glens Falls, were re- nor Nelson Rockefeller announce the elected to one -year terms as secretary appointment of a committee to help and treasurer, respectively. IRIS meeting to hear Negroes and Puerto Ricans find jobs NYSBA's banquet was the scene of in broadcasting. an announcement by Governor Rocke- top network officials During a busy one -day meeting in feller of plans to establish a committee Albany, NYSBA directors unanimously to aid Negroes and Puerto Ricans in Speakers at the seventh annual col- approved plans to challenge FCC reg- finding jobs in broadcasting and journal- lege conference of the International Ra- ulations that prohibit the broadcast of ism. The governor also applauded ef- dio and Television Society in New York lottery information even if such infor- forts by NYSBA and Metromedia to April 18 -19 will include Walter A. mation pertains to a legal, voter-ap- reverse the lottery regulation. Schwartz, president of ABC Radio; proved game. (The commission's rules Two Societies In his speech, the Richard S. Salant, president of CBS are based on a U.S. criminal code pro- governor said formation of the corn- News and Don Durgin, president of vision prohibiting lottery broadcasts.) mittee was prompted by the recent re- NBC -TV. NYSBA and Metromedia Inc., New port of the National Advisory Commis- The three network heads will talk on York, a group broadcaster, and the city sion on Civil Disorders, which con- their individual specialities. Other and state of New York are mounting the cluded that the nation may move toward speakers will include John F. White, attack, and are said to be prepared to two societies - one white and one president of National Educational Tele- go as far as the U.S. Supreme Court black -but which generally applauded vision, and Wallace A. Ross, founder in an effort to get the rule declared media coverage of last summer's several and director of the American TV -Radio unconstitutional. (BOADCASTING, March race riots (BROADCASTING, March 4). Commercials Festival. Faculty members 4). "We are not going to see the urban attending the conference will have an NYSBA and Metromedia have not yet problems of this nation clearly as long opportunity to meet with Dr. Frank presented the commission with their as we see them exclusively through the Stanton, president of CBS, during an initial request for a declaratory ruling. eyes of white men," the NYSBA was informal seminar.

BROADCAST ADVERTISING Rising media costs to that purchased in 1968 with $1 in BBDO, however, warned the book- daytime network TV, and $1.04 for let's users that its projections ought every $1 in prime -time network TV. to be used in a general way only and cited by BBDO Spot television and network and spot though "easy to use, they should never radio also will be up, in average cost be used blindly." Inflation, said BBDO, increases, 5% in daytime and early can speed up or slow down "at any BBDO last week published a judg- fringe time in spot television; 6% for time." ment that surprises nobody in the prime -time 20- second commercials and broadcast business, least of all the ad- 7% for "late fringe" periods in spot Tape -film firm formed vertising fraternity. Said BBDO in ef- TV. Compared with $1 this year, pur- fect: All advertising media will cost work to chases in spot TV in 1969 out A new commercial production com- more in 1969. 1.05 in 1969 $1.06, $1.03, $1.05 and pany, OPI Television Corp., has been media trends," classifications respec- According to "future in the daytime formed in Glendale, Calif. a new feature of the BBDO media de- tively of daytime, early fringe, prime partment's 1968 audience coverage and time (20's) and late fringe to achieve The new firm, at 1616 Victory Blvd., cost guide (published annually), both an audience equal in size. will feature complete high -band color daytime and nighttime network tele- Radio spot (drive -time periods only) video tape and commercial film serv- vision will cost 5% more on the aver- was shown as costing 4% more (yearly ices on the basis of a rate card for retail age in 1969 than in 1968. The network average) and network 3% more. In client productions. Victor H. Turner, audience size won't increase appreci- dollar terms it'll take $1.05 and $1.04 producer with Eagle Advertising, Los ably in daytime and only 1% in prime in 1969 for drive -time spot radio and Angeles, is the company's executive time while the cost -per -thousand will network radio to buy an audience producer; Stephen Taylor, director of go up 5% and 4% respectively, ac- equal to what $1 can buy in 1968. operations. cording to the projection. Moreover, Higher rates were also projected for Telephone number for CPI Televi- said BBDO, $1.06 will be needed in newspapers, magazines, Sunday supple- sion and its program subsidiary, Fox 1969 to buy an audiience equal in size ments and outdoor advertising. Chase Productions, is (213) 241 -3621.

BROADCASTING, March 11, 1968 D.C. court hears and Syracuse, N. Y., and should agree nonduplication rules -many have been to it in Jacksonville and Orlando. on file at least a year. Florida TV appeals The argument was heard by Circuit The FCC said it believes the new Judges Warren E. Burger and Edward procedure will "preserve many of the A. Tamm. Senior Circuit Judge Walter benefits of chronological processing, The refusal the FCC to permit of M. Bastian, who was not present, is the direct available staff first to the cases channels interim operation of TV in third member of the panel and will with the greatest potential impact, and Jacksonville and Orlando, both Florida, hear the argument by way of a tape defer action in possible hardship situa- was challenged in federal appeals court recording. tions." in Washington last week. The commission said it may make an At issue is the denial by the com- FCC exception in its new system of priori- mission of petitions by applicants that revamps handling ties in the case of a new system in a the channel 12 operation in Jacksonville larger community if it appears that and the channel 9 station in Orlando of CATV waivers there could have been a substantial sys- be terminated and put into the hands of tem growth since a subscriber count a combination of applicants in each city, The FCC, staggering under a back- was last given the agency. pending the outcome of comparative log of CATV petitions for waiver of And broadcast licensees may call the hearings. On the air on those chan- the carriage and nonduplication rules, is commission's attention to cases present- nels are WFGA -TV Jacksonville and temporarily modifying its processing ing special circumstances that require Awry Orlando, both since 1957. priorities. Its aim is to expedite con- earlier action than would be provided Both stations were involved in ex sideration of cases in which commission under the new procedure. But the com- parte charges following congressional action would have a "more significant" mission said, a "persuasive showing hearings in 1958 and 1959. Neither, effect on the status quo. of hardship" will have to be made be- however, was found to be responsible, This commission has been dealing fore it considers the matter. and their grants were renewed by the with petitions in the order they are The commission said that systems FCC in 1964. The U. S. Court of Ap- filed. But while this has the advantage with pending waiver requests will be peals for the District of Columbia re- of being fair, the commission said last expected to supplement their petitions manded the cases back to the commis- week, "small CATV systems, which if their subscribers number above 500. sion in 1965 with orders to hold new frequently can best make out a per- hearings and to permit new applicants suasive hardship case, are taken in WFOX sale consumated to file for the facilities. The court said order and engender difficulties out of the records in both cases were "stale." proportion to their impact on broad- L&P Broadcasting Corp., Chicago, The commission followed these instruc- casting, while action on larger systems, has assumed operating control of wFOx tions, and there are now three applicants where commission action will have more Milwaukee following FCC approval plus WFGA -TV for channel 12 in Jack- significant effect on the status quo, is Feb. 14 of the purchase, it was an- sonville and seven applicants plus WFTV delayed." nounced last week by Robert F. Bell, for channel 9 in Orlando. As a result, the commission said it general manager of L&P's station prop- In denying the requests for interim would continue chronological proc- erties. The group owner acquired WFOX operation, the FCC said it had dis- essing, but action will be deferred in for $260,000 from Fox Broadcasting cretion on whether or not to permit cases involving CATV systems with Corp. Sandy Sandison continues as sta- interim operation. The other applicants fewer than 500 subscribers. tion manager. L&P also operates wvoN claimed, however, that the FCC had Currently pending are some 300 peti- and WSDM(FM), both Chicago. Leonard permitted this arrangement in Rochester tions for waiver of the carriage and Chess is president of L&P.

such specials as CBS -TV's Death of a ries breakfast cereal. Regular Cap'n Program choices Salesman and ABC -TV's Rise and Fall Crunch was introduced in 1965 through of the Third Reich, which was pre- highly successful TV exposure. Cartoon split Xerox, PKL sented last week. characters involved were created by Jay Xerox spokesmen would not corn- Ward Productions, Hollywood. ment on the program differences, ex- Papert, Koenig, Lois Inc., New York, cept to confirm reports that the com- New York Life Insurance Co., through lost a big one last week: The Xerox pany wanted to sponsor what it calls Compton Advertising, New York, has Corp. Loss of the account, according to "reaching" shows and not "crisis" shows. purchased half -sponsorship of an NBC officials of both companies, was due to They did not explain these terms, but News special, American Profile: Home differences over television programing. said that programs bought would re- Country, USA, to be broadcast April 5 Xerox (Rochester, N. Y.) is the main "meaningful." Apparently Xerox (10 -11 p.m. NYT) on NBC -TV. Also second big broadcast spender to leave has decided to sponsor more conven- participating are Abbott Laboratories PKL within the past month. Quaker tional TV fare. (Tatham -Laird & Kudner), Colgate - Oats withdrew "by mutual agreement" PKL's relationship with Xerox began Palmolive Co. (Ted Bates & Co.) and its Puss 'n Boots cat food and Diet in October 1961 and ends officially this Procter & Gamble (T -L & K). The Frosted Wheat and Rice Puffs accounts June. Termination is being effected with program was produced, directed and last month (BROADCASTING, Feb. 19). "mutual good wishes," spokesmen said. written by Bob Rogers; NBC News Quaker placed about $2 million annu- correspondent Chet Huntley will be the ally through PKL; Xerox spent about Business briefly ... reporter. $4.5 million, more than half of it on television specials. Quaker Oats Co., Chicago, through NBC -TV has reported sales of partici- According to PKL spokesmen, Xerox Compton Advertising there, plans to pations to five companies: Pontiac Mo-- had expressed dissatisfaction in recent use heavy network and spot television for Division, General Motors Corp., months over some of PKL's program schedules starting this spring to intro- Pontiac, Mich. (MacManus, John & choices. Xerox had been sponsoring duce new Cap'n Crunch Crunch Ber- Adams, Bloomfield t ills, Mich.) in

BROADCASTING, March 11, 1968 47 Frank McGee Sunday Report and six prime-time programs; Minute Maid Co., Orlando, Fla. (Marschalk Co., New York), in 12 nighttime shows; Ameri- can Home Products Corp., New York, (Ted Bates & Co., New York), in eight prime -time shows; Thomas J. Lipton Inc., Englewood. Cliffs, N. J. (Edward H. Weiss & Co., Chicago), also in eight programs; and the Seven -Up Co., St. Louis (J. Walter Thompson Co., New York), in seven nighttime programs. Mattel Inc., Hawthorne, Calif., through Carson /Roberts /Inc., Los Angeles, is expanding its saturation sponsorship of Saturday morning programing on all three networks to morning and early afternoon programs throughout the week. Mattel is to co-sponsor a total of 19 programs on Saturdays and 13 shows COMMERCIAL PREVIEW: Cars try to get gassed during the week. On weekday afternoons, the toymaker will be on four The theme of Sinclair Refining Series of humorous TV spots fea- CBS -TV programs including soap op- Co.'s new campaign, breaking March ture a policeman, a man in a Turkish eras. Mattel also will .be participating 11 on 110 television stations and bath, a newly married couple, etc. in four afternoon shiiws on ABC -TV, supported with intensive network chasing their willful autos to the including reruns of The Fugitive and radio in the spring and summer, is: nearest Sinclair station. Spots were two game shows. The objective of the "If your car had a mind of its own, created by Cunningham & Walsh and expanded schedule is to reach mothers it would head for a Sinclair station filmed in Fort Lauderdale, Fla., by with products for preschool 'Children. for The Better Gasoline." Motion Associates East. Bird & Son Inc., East Walpole, Mass., through Reach, McClinton & Co., .Bos- ton, has purchased, .13 -week sponsorship in NBC Radio's David Brinkley Reports. Florists' Transworld Delivery Associa- tion, through Post-Keyes -Gardner Inc., both Detroit, and Morton Salt Co., through Needham, Harper & Steers, both Chicago, have bought first- quarter sponsorships on CBS Radio's News and Dimension.

GF returns to NBC as program sponsor

For over a decade, NBC -TV has sought General Foods Corp.'s network- program business, an effort rewarded last week with an announcement that GF has ordered an alternate -week sponsorship of Julia, a new half -hour comedy -drama that starts on NBC next fall. General Foods, White Plains, N.Y., COMMERCIAL PREVIEW: O'Brien paints the world has consistently placed all its program buys on CBS -TV. Next season, GF's Two animated characters, "Brush - The cartoon pair emphasize the lineup on CBS in prime time includes man and Roller," will be featured in ease and economy of O'Brien paint in one -half of the new Mayberry RFD a new series of television commer- the six commercials being produced series, two- thirds of Gomer Pyle and cials for O'Brien Paint Corp., South by Frank through Cascade Studio, various participations scattered through- Bend, Ind., when the nearly 100- Hollywood. A minute version will be out the CBS schedule. year -old company moves into tele- used in network participations on In reporting the new buy, handled vision this spring for the first time. ABC -TV and 10- second versions are through Young & Rubicam, New York, O'Brien has used the characters suc- for local spot placement. O'Brien NBC said this was the first General cessfully in radio until now. Clinton distributes nationally through inde- Foods program sponsorship in prime E. Frank Inc., Chicago, is the agency. pendent paint dealers. time on that network since the 1956 -57 season. Julia is slotted in the Tuesday, 8:30 -9 p.m. period on the new NBC

48 (BROADCAST ADVERTISING) BROADCASTING, March 11, 1968 schedule. Mayberry is a Monday entry and Comer has a Friday berth on CBS's fall line-up. NONCOMMERCIAL PREVIEW: Mary Jane 1O1's GF's last program buy of a nighttime show on NBC was full sponsorship Sometime in the future, if the more than three -year history, the The of Adventures of Hiram Holiday possession and use of marijuana is viewer -supported station will broad- in 1956 -57. Though it had not pur- made legal, would television carry cast POTpourri: Many Views of a chased program sponsorship on NBC commercials for "101 mm Joints "? Marijuana March 11 - March 14, since that time, GF was represented on Looking forward to that time, Los 7:30 -10:30 p.m. PST. the NBC schedule as a participating Angeles televiewers this week will In one spot that he created and sponsor in several shows, including such see `commercials" extolling cannakis taped for the program, Freberg, current Mr. series as The Virginian, Daniel sativa as if it were legal today, on a who is one of several outside talents Boone and Tuesday Night at the four -night, 12 -hour special on KCET to participate, plays Marshall Mc- Movies. (TV), the city's noncommercial TV. Media ( "Just call me an oracle. I What the buy means in terms of dol- Stan Freberg, advertising's most like the word an educator who lar "), investment was not disclosed, but it gainfully untamed soul, has created has written that "classical tome," was noted that on the basis of minute six taped vignettes on the subject. "Understanding Pot." Grass is a costs, the buy in Julia comes to some The spots, varying in length from 45 cool narcotic, Profesor McMedia de- every $165,000 other week. seconds to five minutes, will be slot- cides, until you get caught using it. ted throughout KCET'S prime -time Then it's hot. examination of marijuana. In the POTpourri was produced for KCET Rep life complicated most ambitious production in its by Richard Scott, M.D. by requests for data

Advertising agencies are making the television- station rep's job tougher these days. In fact, agency requests for detailed information have just about doubled the average rep's workload, according to Television Advertising Rep- resentatives Inc., New York. A study just completed by TVAR shows that agencies are asking for detailed data on station audiences, re- flecting the increasing effort to pin- point television audiences for marketing purposes. A summary, based on information contained on "avail requests" forms filled out by TVAR salesmen, shows that agencies formerly requested information primarily on homes and ratings before making a station buy. Later, a third element relating to audience corn- position was added: men, women, teenagers or children. Now, according to the TVAR study, an increasing number of spot -TV buys involve four or more audience factors: age of audience as well as ratings. homes and gender of audience. It ain't Prince Albert, man Age A Big Factor That the age of audience has become an increasingly important factor is confirmed by TVAR group, they ask for data on viewers in Requests for ADI data, provided by avail requests records that show that the 18-49 group about half the time. the American Research Bureau, in- during the last quarter of 1967, 53% Near 100% An analysis of avail creased significantly during the year. of the requests for availabilities involved requests received by TVAR in 1967 TVAR reported that, assuming half of one or more specific age groups. In shows that 99.5% of the agency re- all avail requests came from "ARB other words, agencies wanted to know quests asked for more than just ratings agencies, ADI ratings were involved in if a show reached a particular age group and homes data. approximately 5% of the spot -TV buys in more than half the cases. In 20.9% of the cases, agencies also during October -December 1967." And where age was a factor in mak- requested data on men viewers; in TVAR said that agency emphasis on ing a spot buy, agencies relied exclu- 53.5% of the cases, agencies wanted detailed information has increased the sively on one group in approximately information on women viewers; 12.6% complexities involved in buying and 34% of the cases, TVAR said. In these of the requests wanted data on teen- selling TV. Spokesmen said there will cases, the agency does not request in- agers and /or children; 12.9% on adults; be an increasing demand for age and formation on all viewers, but instead 2.4% also requested data on lady of the ADI data in coming months, and pre- limits its request for information to a house viewers (an A. C. Nielsen Co. dicted an even more complicated situa- particular age group. Where agencies service), and 1% wanted area of domin- tion with the availability of additional ask for information on a particular age ant influence data. local demographic data this autumn.

BROADCASTING, March 11, 1968 43 BAR network -TV billing report for week ended Feb. 25

Broadcast Advertisers Reports' network-TV dollar revenue estimate -week ended Feb. 25, 1968 (net time and talent charges in thousands of dollars)

Total Total ABC CBS NBC minutes dollars Week Cume Week Cume Week Cume week week 1968 1968 ended Jan. 1- ended Jan. 1- ended Jan. 1- ended ended total total dollars Day parts Feb. 25 Feb.25 Feb. 25 Feb. 25 Feb. 25 Feb.25 Feb. 25 Feb. 25 minutes Monday-Friday $ 359.7 $ 2,662.2 73 $ 440.4 563 $ 3,484.3 Sign-on -10 a.m. $ -- $ 145.8 $ 80.7 $ 676.3 Monday -Friday 10 a.m. -6 p.m. 1,313.6 9,997.3 3,394.7 26,384.8 2,386.8 19,833.8 943 7,095.1 7,196 56,215.9 Saturday -Sunday Sign -on -6 p.m. 1,188.5 10,461.3 721.9 9,981.3 503.2 4,059.2 254 2,413.6 1,908 24,501.8 Monday-Saturday 6 p.m.-7:30 p.m. 249.3 2,937.5 659.5 4,884.1 616.8 5,774.4 83 1,525.6 639 13,596.0 Sunday 6 p.m. 7:30 p.m. 66.0 1,585.0 240.9 2,115.0 184.2 1,709.0 18 491.1 183 5,409.0 Monday -Sunday 7:30 p.m.-11 p.m. 5,656.4 43,563.3 6,965.8 54,516.0 6,369.1 51,687.1 439 18,991.3 3,353 149,766.4 Monday- Sunday 11 p.m.-Sign-off 291.5 2,530.3 35.4 348.1 403.8 3,156.6 72 730.7 533 6,035.0

Total $6,765.3 $71,220.5 $12,098.9 $98,905.6 $10,823.6 $88,882.3 1,882 $31,687.8 14,375 $259,008.4

and Milton Raymond and Clay Stevens, Space Sticks, Sweet* 10 and Sprinkle Johnstone Inc. to go who become vice presidents. Sweet, all from Campbell -Mithun, Min- It was also announced that Austin neapolis, plus Snack -a-Tizers refriger- under Marschalk wing D'Alton, a senior vice president at Mar - ated snacks, Pillsbury and Hungry Jack schalk, had been named executive vice instant potatoes, all from Leo Burnett president and head of the agency's New Co. In addition, Burnett is assigned The Marschalk Company Inc. will York office. Coffeetime snack mixes and Funny absorb Johnstone Inc., effective April 1. Face, a presweetened dry beverage mix, Both agencies are subsidiaries of the which bill about $500,000 with $350,- Interpublic Group of Companies Inc., BBDO picks $3 million 000 in broadcast. They had been at and both are based in New York. Campbell -Mithun. in accounts Late last year, Marschalk absorbed Pillsbury The loss of these products ends a The Fletcher Richards Co., another In- 16 -year relationship between Campbell - terpublic subsidiary. Last week's an- The Pillsbury Co., Minneapolis, last Mithun and Pillsbury, a spokesman for nouncement was the latest development week named BBDO as agency for its the company said. in the restructuring of the Interpublic nutritional products, snack products, Group (BROADCASTING, Nov. 13, 1967, prepared vegetable products, calorie et seq.). control products and protein products. B &W allowed to use Toni Robin, president of Johnstone, The billing amounts to about $3 million, will become vice chairman of Mar - of which an estimated $2.3 million is in tar -nicotine figures schalk and managing director of John- broadcast. stone, which becomes a Marschalk di- A. L. Powell, director of communi- The Federal Trade Commission has vision. Three other Johnstone executives cations for Pillsbury, said BBDO is re- modified a 1960 consent order to permit will become officers of Marschalk: Rob- ceiving the following individual prod- the Brown & Williamson Tobacco ert Mahmarian, senior vice president, ucts: Gorilla Milk Instant Breakfast, Corp., Louisville, Ky., and its agency, Ted Bates & Co., New York, to make accurate representations of government findings concerning the tar and nicotine content of Brown & Williamson's filter cigarettes as compared with other filter brands. The action follows the release late last year of government ratings of the JOSEPH E. LEVINE PRESENTS EMBASSY PICTURES CORP. / TELEVISION tar and nicotine levels of various brands F:: R of cigarettes (BROADCASTING, Dec. 4, 1967). The ratings were based on data supplied by the new cigarette- testing laboratory of the FTC. The original provision of the 1960 order had prohibited Brown & William- son and its agency from saying the government or any of its agencies had found that the smoke of Life cigarettes SOLD (Prior to general release) JACKSONVILLE WFGA -TV wawswassmiikwomasselaWNPIs or any other filter cigarette is lower in

50 (BROADCAST ADVERTISING) BROADCASTING, March 11, 1968 We didn't want to blow our own horn so we asked AL HIRT to do it for us.

is number 1 in local news coverage Were proud that TV 5 ... delivers 470,800 Michigan television homes is 32nd in the nation in total retail sales

AMC _ AL HIRT'S LATEST ALBUM ARB /Nielsen November 1967 The Happy Trumpet" Soles Management's Market Figures

FLINT -SAGINAW -BAY CITY WNEM TV 5 Represented By: STORER TELEVISION SALES, INC,

BROADCASTING, March 11, 1968 51 tar or nicotine content than the con- 100 and Dover Long cigarettes. The Locker Room Report will be cospon- tent of any other filter cigarette. The company spent $25,192,500 in net- sored by Pepsico (BBDO) and Equit- new modified order permits the com- work television in 1967, according to able Life Assurance Society of the U.S. parison if the government has actually the Television Bureau of Advertising. (Foote, Cone & Belding.) found the cigarette to have a lower tar WNEW renewed its contract with the Giants last November for another three and nicotine content. WNEW puts up SRO Other provisions of the consent order years, after covering the football team are still in effect. Under the order the football for seven consecutive seasons. Chip company and agency may not use pic- sign for Giants Cipolla, Marty Glickman and Al Dero- torial demonstrations purporting to gatis again will handle the reporting. prove that the filter used in Life ciga- WNEW New York has sold out its rettes, or any other filter cigarettes they coverage of the New York Giants 1968 promote, absorbs or retains all of the football season to seven advertisers. RAR to offer data tars or nicotine in the smoke, or that Sponsors for the four preseason and the filter used in these cigarettes absorbs 14 regular- season games are L & M on employed housewives more of the tars or nicotine than the cigarettes (Compton Advertising), filter of other cigarettes, without proof Manufacturers Hanover Trust Co. "Employed Housewives-a Major of such a claim. (Young & Rubicam), Ford Motor Co. Mass Market," a specialized study by The 1960 order also prohibits the (J. Walter Thompson Co.) and Trans Radio Advertising Representatives work- claim that the U. S. government ap- World Airlines (Foote, Cone & Beld- ing with Westinghouse Broadcasting proves or sanctions Brown & William - ing), with Sinclair Refining Co. (Cun- Co.'s marketing information bank, will son's filter cigarettes. ningham & Walsh) buying one-minute be introduced at the national represen- Brown & Williamson uses spot and adjacencies to the games. tatives annual management meeting network television to advertise Viceroy, The pregame Pro Football Report, March 19 at the New York Princeton Kool, Raleigh, Belair, duMaurier, Capri the Half-Time Show, and the postgame Club. Among the findings in the study are that 3.6 million housewives with children under six, 9.8 million with children under 18, work. Working house- Advertisers warmly greet `This Morning' wives are in general better -educated, and their family income is on the average about one -third higher than the ABC -TV last week said that show are Armour, Bristol-Myers, family with the unemployed wife, the among the some 30 advertisers par- Campbell, Colgate -Palmolive, du rep's study points up. ticipating in its new daily 90- minute Pont, General Electric, General The study also discloses differences variety series This Morning, Calgon Foods, Gillette, Lehn & Fink, Min- in shopping days and times, preferences Corp. has signed for a substantial ute Maid, Norwich Pharmacal, Rex- for different types of stores, brand contract. Calgon is the longest con- all and Warner- Lambert. loyalty, and receptivity to new products. tinuing sponsor of NBC -TV's To- This Morning, starring Dick Cav- night show, is a user of daytime se- ett, started on the network last week. Rep appointments ries on ABC -TV and markets five It is telecast 10:30 a.m. -noon. During ... products nationally through its con- the premiere week, Calgon and agen- WDHO -TV Toledo, Ohio, and KVII -TV sumer- products division. It is a sub- cy officials met with the show's host. Amarillo, Tex.: H -R Television Inc., sidiary corporation of Merck & Co., L to r: Dick Cavett; John H. Lock- New York. Pittsburgh, and places its advertis- hart Jr., Calgon's advertising and ing through Ketchum, MacLeod & sales promotion manager; John KLRA Little Rock, Ark.: Edward Grove, Pittsburgh and New York. Weaver of KM&G, and William G. Petry & Co., New York. Among other advertisers in the Schulze, a Calgon vice president. KSND Seattle; wHLL Wheeling, W. Va.; 'cow Omaha; KUDL Fairway, Kan.; KISD Sioux Falls, S. D.: Alan Torbet Associates Inc., New York. WLKN Lincoln and WDME Dover- Foxcroft, both Maine: Vic Piano Asso- ciates Inc., New York. WMPP Chicago and WESY Greenville, Miss.: Greener, Hiken, Sears, New York.

Iowa Radio Network (14 stations) : Walton Broadcasting Sales Corp., Chi- cago. Agency appointments ... Tuborg Importers Ltd. has appointed Gilbert Advertising Agency Inc., both New York, as agency for Tuborg Dan- ish beer. Tuborg spends most of its estimated $250,000 budget in radio and consumer magazines. The beer was previously imported by Danisco Inc., with

52 (BROADCAST ADVERTISING) BROADCASTING, March 11, 1968 Tom Capra interviewing one of the many Sacramento area servicemen in Vietnam.

Deír< Me.. CAPRA -- -

NeSTE2.MY T lz.tcElJe'l) is LETTEIL My 4000 1...-HF-E- R/J TuRLOCK- St-1 LP CF seElrJCt yOJR IN7tiiZJIEW I,JIrM ME- SFMOwrJ oN MOV \O 54 lNt IJEAsr, IT HAti A VElzy CRo00 eFFizr_T R=21E1vOS Tp.er ,..1/4Tc1TE-il My ..UíTrr 6JèNTO01L Ar SOS F2e 4 Lew p/4Lf u? N TvkLOCx fci sHnc C.pvlo Se-6- 'rite I.tTEIk.VIEI.J. -TL- TH7NIC yOV'vE sTRRfCD A Loki" OF +-A^ylZoh P.rtI - TMF- mot hl-t - { - E.I000IQA(/¡- The - LOVED- oARe-s -oF- SERZJRr.kl..ttm!-lAl- VIET Nk+N Cwt3". MV w1fE -roLD Evt>ry- soDy Îr}EIQ. j+IZ.CI 1` moor IT, SJ y0U2 MELEVIs/0/J AuDIE/J HArs c rJ -fite" Tv2R-ocK hf:,EA- ?e-i2--SO.aM..W/ T 1l4RnAc yo..) Ft/P--1-5 tIJ GeTnn.y 'TrtesE IAr,E2vRevA$. 1- BEt.-ItvE I i WILL tiELp ,..ove-0 Owes /Yr rro+sE -To Ut' F^+LOuKp-,tt) is ld4ATwsT prf "IT] Vlfr Náw DL^Vwk1- STItATIJ/Js tNF (tEA-D i rlEdw QBJJT- 0vt-2 ME. Açklw A- BRç THANK Yuv In VO v { y0vß PEu- rCIl'ERS kT Kx Fd& yuJrZ I4702E51- 1/`, SFKvlct AAe*I FR>nILIES

IMC T. F. l-n AS 10612166, M. 3667 660A416, PACAS APO 6. Fn.ebw, CA 06]0)

think you've started a sort of ` Improving- the -morale- &- encouraging- he- loved- ones -of- servicemen -in- Vietnam Club;" IC T. E. JONES

Thank you letters. Not the polite kind. But selves felt about the war, so as to make the KXTV, Sacramento the kind that come from the heart. Thou- war more personal, more immediate and KOT V, Tulsa WISH -TV, Indianapolis sands of them came in response to our more meaningful to our local television KHOU -TV, Houston WANE -TV, Fort Wayne filmed Vietnam interviews with servicemen viewers. from the Corinthian markets. Their letters tell us that we did CORINTHIAN We sent crack teams to Southeast Asia our job. Responsibility in Broadcasting to find out how local fighting men them- Represented by H -R /Corinthian Sales. Doyle Dane Bernbach, New York, as `Electography' programing. agency. The 3M promotion in support of month with ad- moves na- electography begins this Motorola Inc., Chicago, vertisements in business and profession- of its con- makes its debut tional advertising account al publications and will continue with Leo Bur- sumer products division from special exhibits at the National Asso- Inc. Ac- nett Co. to Clinton E. Frank The 3M Co., St. Paul, Minn., held ciation of Broadcasters' convention in of $5 million a count bills in excess the first in a planned series of advertis- Chicago March 31 -April 3 and the year. ing agency and industry presentations meeting of the department of audio Air West Inc., San Francisco, pro- in New York visual instruction of the National Ed- posed airline to result from anticipated last week aimed ucation Association in Houston March merger of Bonanza Air Lines Inc. at popularizing 25 -27. Presentations will be made on (Phoenix), Pacific Air Lines Inc. (San the term "electog- behalf of electography to advertising Francisco) and West Coast Airlines raphy" to con- agencies, producers, advertisers and (Seattle), has appointed McCann - note the growth educational and public -service organiza- Erickson Inc. to handle its projected and development tions, according to Mr. Savidge. $1.5 million annual account. Appoint- of various element was made following presentations ments surround- ing video taping. Also in advertising ... by agencies handling each of the exist- Jack W. Sav- ing accounts. McCann -Erickson handles now has idge, marketing Now, RKO General Broadcast- West Coast, J. Walter Thompson ing National Sales released last week an & Adams Mr. Savidge manager for 3M's Pacific and MacManus, John updated version of its 12- minute color will be su- magnetic produc- serves Bonanza. Air West film originally released last year, and a pervised out of McCann's San Francis- tions division, told a group of program and commercial production executives 20 -page booklet of marketing informa- co office. from BBDO, Young & Rubicam and tion on the "Now Generation," con- Mrs. Paul's Kitchens, Philadelphia, MacManus, John and Adans that elec- sumers between 18 and 34. has appointed J. M. Korn & Son for tography is "a production technology New in New Haven Van Leeuwen frozen prepared vegetables and Lee video that combines modern tape, the Advertising Inc., has set up shop at 200 Keeler Inc. for frozen dinners and electronic and camera related equip- College St., New Haven, Conn., it was specialty items. Aitkin -Kynett Co. Inc. ment with growth of professional the announced by president Louis Van will continue to handle advertising on expertise and art in using them to make prepared seafood line. All Leeuwen. New agency offers complete the frozen motion pictures." and public rela- are in Philadelphia. advertising, marketing agencies The assembled advertising executives tions services. National Bank of North America saw a 10- minute film on electography moves its account from Reach McClin- produced by the Videotape Center Butler moves John C. Butler & Co. ton to Hicks & Greist, both New York. (owned jointly by 3.M and Metro-Gold- has moved to 205 East 42d Street, Suite The bank has used radio and television wyn- Mayer) that focused on the new 1215, New York 10017, telephone: in the past. The account bills an esti- technology that has developed in the (212) 899 -6161. The representative mated $1 million. production of tape commercials and firm was at 500 Fifth Avenue. EQUIPMENT & ENGINEERING Set manufacturers tune out ACTS ANGERED BY COLD SHOULDER, UHF GROUP TAKES ITS CASE TO FCC

An informal meeting that had been proved tuners that, they said, would be Charlotte, N. C.; Robert F. Adams, conceived as a means of permitting in production in about a year. But executive secretary of ACTS, and UHF broadcasters and TV -set manu- Charles N. Hoffman, a vice president of Martin Firestone, counsel for ACTS. facturers to exchange ideas on the de- Warwick Electronics Inc., and chairman "Our big complaint," said one ACTS velopment of UHF -set tuners appeared of the EIA consumer products division, spokesman, "is that the manufacturers to have failed in that respect last week. was the only set -manufacturer repre- are not giving us the kind of tuner that What the meeting did produce was entative present. is possible under the present state of bitter feelings among broadcasters. And, ACTS spokesmen said later, the art." He said ACTS is not demand- The All-Channel Television Society, only the set manufacturers can give ing -for now-that single knob tuning the UHF trade association, made it them the specific information they want be built into all sets -that might not be clear after the closed -door meeting in as to whether and when improved new possible at reasonable cost within pres- Washington Tuesday that it had given tuners will be ordered for their sets, ent capabilities. with Elec- up on informal get -togethers and for what price sets; the broadcast- But UHF broadcasters are concerned tronic Industries Association members. over the fact that, he said, viewers fre- ers' concern is lower -priced sets. ACTS issued a statement saying it would quently have a more difficult time tun- ACTS Representatives ACTS was ask the FCC to conduct a formal en ing in UHF channels than they do VHF banc inquiry on the tuner matter. represented at the meeting by William channels. "This is not only separate ACTS leaders were incensed at the Putnam, Springfield Television Broad- treatment but separate and unequal absence of set manufacturers Tuesday. casting Co.; David M. Baltimore, WBRE- treatment," he said. It is this matter of Representatives of three tuner manu- Tv Wilkes- Barre -Scranton, Pa.; Warren "comparability" that ACTS wants to facturers (none of them EIA members) P. Williamson III, wxsN -TV Youngs- discuss with set manufacturers. were present, and two discussed im- town, Ohio; David Steel Sr., wcTU -Tv Jack Wayman, vice president of EIA's

54 BROADCASTING, March 11, 1988 Rank Taylor Hobson Varotal V lenses now fit all major TV cameras

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Hmmm. Sounds like something I should look in on. Fine. Why not look in on us at the N A B Show, Booth 251. * * * While you're there, we'll show you the newest thing in color T.V. monitors and in color title card and transparency scan- Hurray! ners. And we have another electronic

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BROADCASTING, March 11, 1968 55 be re- consumer products division, confirmed could be improved might best impression that neither side had per- solved through such a meeting. the of Com- suaded the other at the meeting. He One -knob all- channel Second Meeting Members staff said Tuesday a indicated that the kind of tuner corn - missioner Lee's manu- parability ACTS's members want would tuner revealed by Oak second meeting, this time with set helpful. But run the price of UHF tuners to a point facturers present, might be ACTS, in its statement, said it had no where buyers would balk. Oak Manufacturing Co., Crystal confidence any more manufacturers Costs Would Climb He noted that Ill., for 20 years a major sup- Lake, would attend a second informal meet- manufacturers pay less for UHF tuners plier of television tuners and related ing attended Tuesday's session. than they do for VHF tuners. But if a to set manufacturers, has than components "Therefore," it said, "the All -Chan- manufacturer paying $3.50 for a VHF developed a single -knob controlled all - nel Television Society will [this week] tuner (which comes to about 30 cents VHF-UHF tuner. It also is channel file with the FCC a letter requesting the for each of the 12 channels) were to compact and is said to have highly commission, by the adoption of a formal put a comparable UHF tuner in his set greater stability through use of thick - public notice, conduct a formal en banc he would have to pay $21 (30 cents circuit modules. Until film integrated inquiry for the purpose of exchanging for each of 70 channels) -with the have required two tuners now TV sets views with respect to the proper de- result that $42 would be added to the two knobs to tune both VHF and and velopment of all -channel tuners and retail cost of the set. He said the aver- UHF channels. age factory cost of the current UHF related equipment." Volume production of the new tuner The tuner -manufacturer representa- tuner is $3 to $4, which adds $6 to this year. Set manu- is expected later tives who discussed the improved UHF $10 to the retail price. sam- facturers currently are receiving tuners their companies were working on Mr. Wayman also referred to an EIA patents are pend- ples of the device and were Ralph Benson, of the Standard statement on the present state of the ing. Oak Manufacturing is a division art of television sets' all- channel capa- Components Division of Standard Kolls- of Oak Electro /netics Corp. man Industries, and Edward D. bility in rebuttal to ACTS's complaints The tuner also provides optional that manufacturers are dragging their Chalmers, of the Oak Manufacturing detent positions for up to a dozen chan- Co. division of Oak Electro/netics feet in building improved tuners into nels each in both VHF and UHF, thus their sets. The statement notes that Corp. (see story at left). permitting the viewer to snap -lock A commission news release on the tuner costs have been decreasing over easily from channel to channel, a fea- the years while improvements have been meeting reported that the manufac- ture not previously practical in the turers' representatives said the new made in them. UHF band. The new tuner measures all - equipment would give UHF -TV tuning The statement also noted that only 11/2 by 31/2 by 4 inches. channel set saturation is being achieved the ease and facility now available for Oak also is introducing a new inte- VHF -TV and would not "significantly" at a faster rate than had been expected grated-circuit VHF tuner as well as when the all -channel act, requiring all affect the cost of the inexpensive sets printed inductance switch sections for for which they were designed. sets shipped in interstate commerce use in tuners. to be capable of receiving UHF as Push Buttons, Too The release well as VHF signals, became effective quoted the manufacturers as saying that in April 1964. Former Chairman New- the tuners embody completely new con- ton N. Minow had predicted that 75% 11111111.1.1111,.1111111111t I cepts and will be compatible with auto- of the nation's sets would have all -chan- matic frequency control devices to nel capacity by 1972, but the statement eliminate difficulty in precise tuning and says this point will be reached by 1970. will incorporate easy tuning devices, in- Reason for Absenteeism There was cluding push buttons. also a clue in the statement as to why And, "in the face of criticism of in- set manufacturers stayed away from a adequate efforts to include in TV sets meeting where they were likely to be an effective UHF tuner comparable to pressed for details on their plans. It a VHF tuner," the release added, "the said that the industry is "highly com- manufacturers emphasized that only re- petitive" and that "any UHF tuning cently has development of transistors innovation in the distant future and permitted the advanced technology even in the new model lines to be in- needed to design new tuning devices." troduced in June by individual com- ACTS's representatives, however, re- panies is proprietary information." mained unimpressed. "We don't know The meeting was set up by the office when or whether the set manufacturers of Commissioner Robert E. Lee, who is will put them in their sets," one said. chairman of the government -industry Some ACTS members last week indi- Committee for All Channel Broadcast- cated the association is considering peti- ing, whose primary function is to boost tioning the commission to require set UHF development. The meeting fol- manufacturers to provide for compara- lowed by a day a CAB session at which bility in UHF -VHF tuners. ACTS sub- on the tuner mitted a memorandum at the Tuesday UHF broadcaster feelings New Oak tuner issue were made plain. Mr. Putnam said meeting that concluded that the corn - it is "a fraud on the public to sell them mission has the necessary authority a cheap tuner." under the All-Channel Receiver Act. Sarkes Tarzian of Sarkes Tarzian ACTS last fall had requested the The memorandum says that the author- a with ity is in a tuner manufacturer who attended commission to arrange meeting "explicit" the language of the Inc., letter both meetings, said on Monday that "a EIA members as a follow -up to a act and "implicit" in the legislative his- reasonably economic way" must be in which Chairman Rosei H. Hyde had tory of the law, which empowers the found before UHF -VHF equality in queried set manufacturers on their commission to insure that all sets are tuners could be obtained. He said UHF plans for improving set tuners (BROAD- "capable of adequately receiving" all tuners now do "much more" than VHF CASTING, Oct. 16, 1967). ACTS said the television signals. tuners. question of how UHF tuning devices And Commissioner Lee, at the CAB BROADCASTING, March 11, 1968 56 (EQUIPMENT & ENGINEERING) meeting on Monday, said that he feels New York where the city's police de- that the law could "conceivably" be partment has been using frequencies `Beam -tilt' construed as providing the necessary assigned to the forestry service "on the authority. He said he reached that posi- sound premise that timber is not a tion after discussing the matter with the major industry in Manhattan." moves ahead commission's general counsel, Henry In Los Angeles, Mr. Boyd said, there Geller. are 450 usable mobile channels in por- EIA, however, disagrees. In the state- tions of the spectrum not being used CAB meeting told ment issued by Mr. Wayman, it said for which equipment is available im- that the commission, which had urged mediately. And, he noted, minor modi- FCC to approve new adoption of the all- channel bill, "made fications of existing equipment could clear its purpose [was] to obtain only make another 300 channels usable within UHF measurement plan the most limited authority needed to six months. This is a 40% increase in accomplish the statutory goal of assur- land mobile communications capability, ing that receivers are capable of he said. The joint FCC- industry Committee efficiently receiving all channels and Cites Immediate Relief "The beauty for the Full Development of All -Chan- that it would seek to insure adequate or of the secondary-user plan," he con- nel Broadcasting (CAB) held its month- effective capability of all -channel re- cluded, "is that it would permit the use ly meeting at FCC headquarters last ception and not the best possible capa- of a valuable resource to the fuller ad- week with the presumed intent of meet- bility." vantage of everyone without disturbing ing the commissioners and giving the the existing primary- allocation formulas commissioners a chance to meet it: Not in any way. It would provide immediate all could make it. Absent were Chair- relief. It would permit revision of the man Rosel H. Hyde and Commissioners Interim use of basic primary- allocation system if, at a Nicholas Johnson and James J. Wads- later time, that should become feasible." worth. There was no comment from the FCC But that didn't impede coverage of a vacant channels on Mr. Boyd's idea. From unofficial full agenda of items concerning UHF sources, however, it was learned that broadcasters in an all -day meeting that Alan Boyd offers plan some commissioners and staff believe was marked by some acrimonious dia- the Boyd plan may have some merit. logue between UHF and a repre- to EIA; association Other highlights of the EIA meeting: sentative of the Electronic Industries New EIA members, all in con- Association, and that spilled over into outlines new projects sumer products, are Admiral Corp., a closed -door huddle with tuner manu- Packard -Bell Electronics Corp., Bell & facturers the next day (see page 54). Howell Co., and Lear-Jet Industries The broadcasters, however, received A new proposal for the relief of Inc. Admiral withdrew from the asso- some good news. Commissioner Robert spectrum -hungry land mobile services ciation about 10 years ago; Packard E. Lee, CAB chairman, said the corn- on an interim basis was made last week Bell, three years ago. Bell & Howell and mission staff has been given orders to by Alan S. Boyd, secretary of trans- Lear -Jet are first time members. draft an approval in the sb- called portation. A pilot program on reporting retail "beam- tilt" proceeding. Recommending that land mobile serv- sales and inventories in the consumer The proceeding was urged by wxax- was with a ices be permitted to use unassigned products area authorized, TV Youngstown, Ohio, last April. At report on its feasibility due in time for radio frequencies on a temporary basis stake is the present method of determin- until the primary user claims them, Mr. the next EIA meeting in June. At the ing a TV station's field intensity con- Boyd also proposed, a new wrinkle in present time, EIA collects information tours, which UHF owners claim is de- land mobile spectrum management: the on consumer products production and priving them of carriage by CATV sys- leasing company. distributor sales and inventory. tems within their television stations' EIA President Robert W. Galvin, service areas. Mr. Boyd's plan was broached in a Motorola, was authorized to continue speech to Electronic Industries Asso- merger negotiations with the Associa- The proposed rule change would spec- ver- ciation members, meeting in Washing- tion of Electronic Manufacturers, a ify that the power in the pertinent ton for EIA's spring conference. trade organization whose members in- tical direction shall be used to predict A Proposed Method Under the Boyd clude parts and accessory makers sell- the distance to a station's grade and plan, a private or cooperative leasing ing through sales distributors. grade B contours. UHF's normally use elec- company would be established in vari- Instituted its $100,000 service train- narrower vertical beams and more ous markets dedicated to providing cir- ing program with a first class for mili- trical beam tilt than do VHF's in order cuits and leasing equipment to land tary servicemen awaiting discharge at to obtain greater effective radiated pow- mobile services. It would have the right the Great Lakes Naval Training Center ers and better close -in coverage. The to use any or all unused frequencies in in Glencoe, ill., with plans to enlarge present rule states that only the hori- the area, both government and non - this program to encompass 20 military zontal power is to be used in predicting government. If a UHF television chan- posts in 10 states within six months. those contour distances. nel were used, Mr. Boyd pointed out, The program is aimed at developing But the UHF's claim that with their and the FCC finally made a grant on television technicians for home service increased tower heights and higher-gain that channel, the leasing company would calls. antennas, any power directed in the relinquish it and either replace or adapt Due April 1 is a consumer products horizontal plane is wasted and in effect equipment for another unused fre- division yearbook, first of its kind, that has no practical significance in a TV quency. One TV channel, Mr. Boyd will consolidate all information and station's coverage. It would be more noted, would accommodate 240 mobile statistics on home entertainment prod- meaningful, they claim, to use the power radio channels. "While that channel ucts in one volume. The yearbook also a station radiates in the direction of the remains unused for television, why can't will contain a chronology and a history, horizon to compute the distance to the it be devoted to another worthwhile as well as general sketches of how TV, contours. Location of these predicted use?" Mr. Boyd asked. radio, phonographs and tape recorders lines, the UHF's note, is virtually the Mr. Boyd referred to the situation in work. "absolute determinant" as to carriage

BROADCASTING, March 11, 1968 57 market. Med -Mark Research's Albert B. Petgen reported that, in effect, al- FCC inaction on Homealert system criticized leged built -in biases in the diary techniques were responsible in part for a poor showing of UHF audience. CBS Radio President Clark B. other local, state and national offi- George last week scored FCC delay in cials have had plenty of reason to The presentations were not made testing and approving a system for wish they could contact their com- without a few moments of controversy automatic emergency alerts via home munities on a moment's notice. We however. The ARB representative radios, a prototype of which, Home- can be certain there will be more in pointedly refused to say, when asked, alert, has been developed by CBS years to come. how much more expensive his survey Laboratories. "Virtually everybody has a radio. technique was over conventional diary Addressing a meeting of the At- In fact, there are many more radios methods. The Nielsen representative lanta Broadcasting Executives Club, than people in the U.S. If the FCC wanted the use of its figures in the Mr. George pointed out that the were to just give the word, every Med -Mark report corrected. Several only commission action on this ques- radio made from now on could in- UHF broadcasters indicated somewhat tion since 1964, when CBS sub- clude a device such as the one CBS petulantly they would prefer the use of mitted its system for approval, has developed." electronic metering techniques, but been inconclusive field tests during The Homealert system operates on wanted to know why they couldn't be January 1967, and that no other ac- a broadcast subaudible signal that used outside of certain restricted areas. tion has been scheduled. switches radios on and tunes them to The services said they were willing to He said: "All over the U.S. in a preselected station for an emer- provide the technique if the UHF's recent years mayors, governors, and gency announcement. were willing to foot the costs.

NAB asks for delay of their stations by CATV's in their with a request made by the All -Charme service areas. Television Society to adopt rules lion CARS (It's understood that there is no censing CATV systems. Both aspects of comments commission action pending on a pro- the CARS proceeding involve transmis- posed rule change that would have an sion of locally originated CATV pro- The National Association of Broad- effect in many cases of reducing UHF graming (BROADCASTING, Oct. 23, 1967, casters has requested the FCC to ex- stations' predicted grade B contours by Feb. 19). As noted by counsel for tend for 120 days the deadline for revising methods of computing such ACTS, the resolution reflects that or- comments on the commission's pro- coverage [BROADCASTING, May 1, 1967]. ganization's continuing concern with posal to permit CATV systems to use Presumably such action won't be taken CATV head -end program origination. microwave facilities to relay original until after commission consideration on In other. actions: programing. a rulemaking proposed by engineering The CAB voted to abandon recom- NAB, in a petition filed last week, firm Kear and Kennedy two weeks ago. mendation of a prospective Standard said the additional time is needed to The firm urged exploration of possi- Rate & Data Service practice that would prepare comments on the whole range bilities of using actual field -strength place the letters "UHF" onto listed of issues involved in the general ques- measurements to determine station cov- station call letters. tion of CATV program origination. erage, instead of present theoretical CAB also set up a subcommittee to The commission issued its notice of field -strength charts [BROADCASTING, follow the progress of the commis- proposed rulemaking last month in March 4].) sion's hearing on AT &T's rate structure. concluding a proceeding in which UHF Tuners CAB -invited com- Several broadcasters complained it that established a new service -Community staff vice they were ments from Jack Wayman, paying higher cable costs for Antenna Relay Service (CARS) the president of ETA's Consumer Products independent programing based on a few -in 12,700- 12,950 me band for CATV sys- Division, on UHF tuner developments hours a week of use of transmission tems using microwave (BROADCASTING, provided the framework for a brief, but facilities. The subcommittee named: Feb. 19). heated dialogue on what the UHFs Fred Weber, Rust Craft Broadcasting feel the TV -set manufacturers should Co.; W. Robert McKinsey, WJRJ -TV The order effectively bars CARS li- provide in the way of tuning conveni- Atlanta; William Hyland, Sports Net- censees from transmitting original pro- ence (one knob, detent tvoe, see page work Inc.; Howard W. Pappert, AT&T, graming by limiting the use of CARS 54), and what the manufacturers say and William Carlisle, National Associa- frequencies to the relay of broadcast cannot now be provided at a "reason- tion of Broadcasters. signals. There had been no such limita- able" cost, principally because of little ACTS will undertake a mail survey tion previously on the use that CATV customer demand for such convenience. to ascertain what problems UHF's have systems could make of microwave. And The dialogue turned more toward a in obtaining network affiliation or in there are no restrictions on CATV sys- discussion of whether manufacturers obtaining network programing that af- tems that do not use microwave. should or could create a demand for a filiates don't take. Accordingly, the commissioner posed convenient UHF tuner before it was CAB members also heard three pres- a rule that would permit CATV systems suggested that the closed meeting on entations by rating service representa- to use CARS frequencies to serve as Tuesday would answer some of the tives. A. C. Nielsen Co.'s Gale Metzger additional outlets for community self- broadcasters' questions. reported in essence that while network - expression. It noted that it had already A resolution that would consolidate affiliated UHF's get audiences, generally found that such service would be in two separate commission proceedings independent UHFs in competition with the public interest, but raised a number dealing with CATV was passed by the VHF's must provide strong programing of questions as to the desirability and CAB. It recommends that whatever in order to generate audience. American technical feasibility of the proposal. consideration the commission "may un- Research Bureau's R.R. Ridgeway re- Broad Implications NAB, in its dertake" in two aspects of the Com- ported an approach to ethnic measure- petition, said that the proposal has munity Antenna Relay systems (CARS) ment with ARB's personalized dairy "much broader implications" than proceeding it should be consolidated technique used in the San Antonio, Tex., those indicated in the proposal. "We

58 (EQUIPMENT & ENGINEERING) BROADCASTING, March 11, 1968 submit that the commission should not that a proposed new or changed night- Land -mobile report approach such an important question time operation must provide a first pri- on a piecemeal basis. . . . To make mary AM service to at least 25% of open for comment frequencies available for program orig- the area or population to be served. The ination before an over-all policy on the rule became effective March 8. The report of the Advisory Commit- matter has been established would be tee for the Land Mobile Radio Services akin to putting the cart before the has been incorporated in a formal FCC horse." Rogers' X -ray bill docket. Its number is 18060. The present deadline for comments The docket will contain the report and reply comments -March 22 and passed in subcommittee itself, the minutes of the standing and April 2 -will not provide sufficient time executive committees, copies of the in- to prepare comments on the varied A House subcommittee has approved dividual reports of the various working issues involved, NAB said. It asked that a bill empowering the Secretary of groups, and any relevant comments and the deadline for comments be moved Health, Education and Welfare to set correspondence. back to July 22. standards regulating the amount of The purpose, the commission said in Among the issues NAB said should radiation emitted by color-TV sets and making the announcement last week, is be considered is whether the proposed other devices. The bill was supported to facilitate public access to the mate- use of the spectrum should be author- by the Electronic Industries Associa- rial. Comments are not being invited, ized at a time when studies are under - tion, which helped draft it. although they may be submitted. way-by the commission, among others The measure (H.R. 10790) is an out- The report, which was submitted to -on the availability and use of the growth of hearings held last month by the commission on Nov. 30, 1967, con- spectrum. the Health Subcommittee of the House tains the findings of a government -in- Other Questions NAB also said the Commerce Committee on a Public dustry committee that made an exhaus- commission should consider a host of Health Service survey of X-radiation tive study of the possibility of getting possible limitations on systems trans- levels of color -TV sets (BROADCASTING, additional use of the spectrum now al- mitting CATV -originated programing. Feb. 5). Representative Paul Rogers located to land -mobile radio (BROAD- The commission specifically asked for (D-Fia.), who conducted the hearing, CASTING, Dec. 4, 1967). comment on whether commercials also was the bill's sponsor. It has stirred considerable contro- should be barred, but NAB said there After declaring a standard for any versy as a result of its conclusion that is the broader question as to whether product, manufacturers would have be- land- mobile needs additional spectrum CATV-originated programing trans- tween one and two years to comply. space -and its implication that the admitted on microwave should be sub- Violators would face fines of up to ditional space should come from that jected to the same obligations imposed $1,000 for each offense to a ceiling of part of the spectrum now reserved for on broadcasters. These would include $200,000. television. a prohibition on the dissemination of gambling information and obscene or pornographic matter, as well as the requirements of the equal -time law and the fairness doctrine. NEW HOUSTON FEARLESS COLOR - Other questions reflect broadcasters' traditional concern over the emergence MASTER IS USED BY MORE TV of CATV as a full -fledged competitor. One asks whether the commission STATIONS -OVER 60 RIGHT NOW- should "authorize the use of radio fre- THAN ANY FILM quencies to foster the growth of hybrid OTHER COLOR CATV- pay -TV." PROCESSOR. Another whether asks "CATV should Easy to operate; one man can do it. Durable stainless steel construc- be permitted to originate entertainment tion means longer life, less down time. Unique modular construction programs such as movies, sports, etc., permits easy conversion to any new process or requirements. in competition with the very broadcast signals which form the basis of the systems' operations." f 714.77 .,.--" w And, NAB asks, "should the commission permit the use of licensed microwave facilities to be used as part of an o eroding process which would siphon off popular programs from free television available to all and make those programs available only to persons who are economically and geographically in a position to pay the CATV subscription fee ?" fi FCC alters nighttime rule

The FCC has amended its rules to HOUSTON FEARLESS permit nighttime coverage requirements CORPORATION for class II and class III station assign- R- ! 11801 West Olympic Boulevard, ments to conform with those for class Los Angeles, California 90064 (213) 272-4331 II -A stations operating on certain class I -A channels. The rules now stipulate

BROADCASTING, March 11, 1968 59 PROGRAMING

ing their ccoperative efforts with local RTNDA has maintained since the RTNDA throws authorities, he said. recommendations were first proposed The RTNDA code of ethics for its that they open the door to management members requires responsibility in this of crime news by the judicial and by counter -punch area, Mr. Crouse said. "In fact in some local law enforcement officials." cases we may be going too far," Mr. Since the ABA has chosen to ignore Crouse said. "The fact that the Detroit these warnings, the fight must now be Criticizes implications riot went unreported for half a day (at made at the local level, RTNDA said. the urging of local authorities) raises RTNDA urged its members "to coop- in riot commission report, a real question as to the public's right erate to the fullest extent with other to know what is going on," he said, news media in seeing that city, county adoption of Reardon Report explaining "there is a responsibility to and state judicial, law enforcement keep innocent bystanders from being officials and elected officials are fully involved in a riot on a Sunday after- informed of the real dangers of the The Radio Television News Directors noon drive." recommendations." Association took issue last week with RTNDA also took issue with the RTNDA said it is prepared to insti- critical portions of the report of the committee's claim that the news media tute court challenges to the recommen- President's Commission on Civil Dis- could be guilty of "exaggeration of both dations, "particularly to the provision orders. The report had found that while mood and event" in covering the 1967 threatening contempt of court proceed- TV -radio coverage of the 1967 riots riots. There may have been some in- ings against news media, as such court generally was balanced there is still dividual cases of exaggeration, Mr. much room for improvement challenges become necessary." RINDA (BROAD- Crouse conceded, "but to impugn asked members to report immediately CASTING, March 4). everyone for these few exceptions is a to its freedom of information commit- The RTNDA response came from the serious exaggeration in itself. Particu- tee "any attempts to implement the group's president, Jay Crouse, news di- larly when the commission summary Reardon recommendations." rector of WHAS -TV Louisville, following itself claims the riots pose such a seri- Other Opposition In a related meet- a meeting of the RTNDA board in Los ous problem for the nation that 'if we ing, held in Sacramento on Feb. 29, Angeles March 2 -3. At the same meet- are heedless, none of us shall escape Freedom of Information ing the news association called the California for local the consequences'." Committee, which includes representa- action to discourage implementation of Questions Approached If the sum- tives of broadcasters and publishers th@ Reàidon report of the American mary statement is correct, Mr. Crouse associations and various press clubs, Bar Association which would dry up noted, "it would seem most difficult to called an emergency session for the sole sources of criminal trial news (BROAD- exaggerate the seriousness of the 'mood purpose of discussing the Reardon CASTING, Feb. 26). and the event'. The commission seems report. Mr. Crouse said he was "greatly dis- to take a two -faced approach in this turbed" by some implications in the regard." The group was greeted with a letter summary of the riot report from the Concerning the free press-fair trial from the president of the California presidential commission headed by Gov- issue raised by the ABA's recent adop- State Bar, concilatory in nature, which ernor Otto Kerner of Illinois. He noted tion of the Reardon report, the assured that it will not necessarily the report charged that important seg- RTNDA board called upon itS members rubber stamp the recommendations of ments of the news media failed to re- "to take all necessary action at the local the ABA. In part the letter, signed by John H. Finger, president of the State port adequately on the causes and con- level to prevent implementation . . . sequences of civil disorder and on the Bar Association said: "... it should be underlying problems of race relations. made clear in the meantime that the Cites Radio -TV's Record "This is state bar is a constitution agency of the totally unfair to responsible radio and state of California and is in no way television stations and newspapers who NBC -TV schedules Rusk bound by any action or recommendation have attempted to do just what the com- of the ABA, which is a voluntary or- mission says was not done," Mr. Crouse NBC News announced last ganization. It should not be assumed said. "If the commission members could week that it would cover testi- that the state bar board of gover- have worked with RTNDA judges each mony on the Vietnam war by nors would agree with either the ap- year for the pásf!0 years, reviewing Secretary of State Dean Rusk be- proach to the problem or the substance literally hundreds of radio and TV fore Senator J. W. Fulbright's of the rules recommended in the Rear- documentaries and special reports on (D-Ark.) Senate Foreign Rela- don report." racial relations and civil disorders (re- tions Committee today (March Mr. Finger, an attorney from San ports done at the local level on local 11) starting at about 10 a.m. and Francisco, suggested that "an exchange problems), I doubt they would have following through to conclusion. of views" take place between the state made such a sweeping indictment," he CBS News, in line with its pre- bar and the press. His letter was de- added. vious policy statement (BROAD- livered by Ben Martin, executive direc- RTNDA also expressed concern for CASTING, March 4) will present tor of the California Newspaper Pub- the commission's recommendation that either a half -hour or an hour spe- lishers Association. coordination with police in reporting cial report this evening (9 -9:30 The emergency meeting in Sacra- riots "can be improved." Certainly they or 10 -11 p.m. EST) including mento took place a day after film crews can, Mr. Crouse admitted, "but this highlights of the hearings and ap- from three Los Angeles TV stations had implies that coordination has been bad pearances by Messrs. Rusk and been chased from covering a nonjudi- in the past," he said. Fulbright. In addition, CBS News cial hearing in Santa Ana, Calif. Crews It also ignores the efforts made in said it will be on standby through- from ICNRT(TV), KNBC(TV) and KABC- most major cities, Mr. Crome con- out the hearing for live coverage TV had set up cameras and lights in the tinued. RTNDA further has repeatedly of important news. Santa Ana Chamber of Commerce discussed this problem at its national building to cover a hearing on a high- conventions with news directors outlin- way patrolman's complaint who said he

60 BROADCASTING, March 11, 1988 Representative of NAB and NCTA who attended last tin, Tex.. NCTA chairman; Richard Dudley, WSAU Wausau, week's meeting were (seated I -r): Irving Kahn, Teleprompter Wis.; Robert Beisswenger, Jerrold Corp., Philadelphia; Corp., New York; Alfred Stern, NCTA committee chairman; Bruce E. Lovett, NCTA general counsel; Arch Madsen, Robert W. Ferguson, WTRF -TV Wheeling, W. Va., NAB com- KSL -TV Salt Lake City; William Carlisle, NAB vice presi- mittee chairman; Douglas A. Anello, NAB general counsel, dent for television; Charles H. Tower, Corinthian Broad- and John T. Murphy, Avco Broadcasting Corp., Cincinnati. casting Corp., New York; Willard Walbridge, KTRK -TV Standing (l -r): Walter Scheier, special NCTA copyright Houston, and Ralph Demgen, Willmar Video Inc., Will- counsel, New York; Paul Comstock, NAB vice president mar, Minn. for government affairs (partially hidden); Wally Briscoe, Not present was John F. Dille Jr., Communicana Group NCTA executive director; Jack Crosby, Gencoe Inc., Aus- of Indiana. was fired for not giving out enough The outgrowth of that series of tickets, when they were ordered to leave NAB, NCTA meet meetings was general agreement in many the building. Robert Hill, hearing officer areas, but continued disagreement on for the California state personnel board, on copyright issue two points: Should CATV origination told the TV crews that there would be of entertainment programs and /or no news filming. He said the radio and commercials change the CATV's copy- TV newsmen could stay but no tape For the first time in three years the right obligations, if any, in the car- recording would be allowed. Asked by National Association of Broadcasters riage of station signals, and should what authority he was taking this ac- and the National Cable Television As- CATV carriage of outside signals in tion, Mr. Hill said it was policy of the sociation have held formal talks aimed underserved areas pursuant to compul- state personnel board not to permit at producing a bi- industry agreement sory copyright license be subject to re- radio -television coverage of its proceed- on CATV copyright. strictive covenants contained in broad- ings. Last week in Washington, representa- caster- copyright contracts (BROADCAST- tives of the two groups met in what ING, Dec. 18, 1967). was termed a friendly atmosphere. It was understood that the general Four Star, Morris settle Although the exact points of agreement feeling following last week's NAB - and disagreement and the extent of each NCTA meeting was that more progress The William Morris Agency Inc., was being kept quiet, representatives of had been made in that one session than Beverly Hills, Calif., last week accepted both groups indicated that something in all the Hatch -Stern meetings. next an undisclosed sum in settlement of a concrete could come out of the meeting, tentatively set for April 10 in debt owed by Four Star International signs NBC pact Inc., North Hollywood. The debt, for Washington. Mendelsohn commissions due on the sale of nonnet- The meeting, which ran from 10 a.m. work television shows, is estimated to to after 3 p.m., included a point -by- Lee Mendelsohn Film Productions, be under $1 million. Abe Lastfogel, point discussion of the material cov- Hollywood, has signed a long -term president of William Morris, said that ered by the Hatch -Stern ad hoc broad- agreement with NBC -TV for the joint the talent agency "will be happy to caster -CATV copyright committee that development of TV specials, it was an- assist" Four Star International attain its met throughout last summer. The nounced last week. The Mendelsohn "dynamic plans" for future growth. Hatch -Stern meetings (George C. firm will produce a minimum of two David B. Charnay, president and chief Hatch, xurv[TV] Salt Lake City, and programs a year for NBC -TV. Already executive officer of Four Star Interna- Alfred R. Stern, Television Communica- in development are five specials, includ- tional (formerly Four Star Television), tions Corp., New York) were attended ing Children's Letters to God, The cited the settlement as a major step in at one time or another by 26 broad- American Woman, Hi and Lois, The the rehabilitation of his television pro- casters, 20 cable operators plus NAB Builders and a sequel to The Fabulous duction and distribution organization. and NCTA personnel. Funnies, recently on NBC -TV.

BROABCASTINC, March 11, 1968 61 Elton Rule finds that ABC -TV has turned the corner With sales healthy and program- Chevrolet (Bewitched) and Ford ner." ing firm, ABC -TV last week was pro- (FBI); Bristol- Myers, Noxema, S. C. Mr. Rule said several replace- nounced ready for what may be a Johnson, Colgate -Palmolive, Quaker ment shows earned places on the most critical 1968 -69 season, the first Oats (Bewitched) and J. B. Williams new schedule while other midsea- following buffeting during two years (The Lawrence Welk Show), and son changes in time periods paid off, of an ABC -International Telephone cigarette advertisers Brown & Wil- making "our program decisions con- Telegraph Corp. merger that never liamson, P. Lorillard and R. J. Rey- siderably easier" for the fall. He said came off. nolds Tobacco. ABC would replace six- and -a -half The reading came from Elton H. For the fourth -quarter alone (first hours on the schedule. Rule, ABC-TV's president of six quarter of the new season), ABC's Among the viewpoints in program- weeks on the job, who in an inter- new Mod Squad (Tuesday, 7:30- ing presented during the interview: view with BROADCASTING said that 8:30 p.m.) and That's Life (Tuesday, ABC is keeping to youth -appeal six weeks was obviously not long 10 -11 p.m.) are shows while rounding out its sched- enough to "evolve a policy" but su- nearly sold out ule with such veteran series as Welk fficient time for him to become to advertisers and The Hollywood Palace. "pleasantly surprised" with the pass- though they Tuesday night, Mr. Rule would ing of a "dilemma" and the network had only seen expect, will be one of ABC's strong- "turning the corner." scripts and not est next season. That night is a Mr. Rule, former vice president pilots. Yard- superb example of what Mr. Rule and general manager of ABC-owned ley, which had said is ABC's philosophy of an un- KABC -TV Los Angeles, was elected been on NBC's interrupted "audience flow" in a president of the television network Monkees, is in given evening. "The flow," he ex- about a week after ABC's bid to ABC's new plained, "ought to follow" for the merge with ITT was rejected (BROAD- The Ugliest full evening and "not change in each CASTING, Jan. 8, 15). Girl in Town Mr. Rule time period." During the interview, Mr. Rule (Thursday, The line -up Tuesday is Mod discussed his network from the point 7:30 -8 p.m.) Squad, It Takes a Thief, Felony of view of sales, programing and The fall schedule was announced Squad and That's Life. This follows general prospects. In the programing early in the week to affiliates but the flow concept while also provid- area, Mr. Rule talked fully about the Mr. Rule said "we'll get down to the ing full counterprograming: Mod 1968 -69 season for which ABC had specifics" at the ABC -TV affiliates against CBS's new Lancer western just set its schedule (see story, page convention on April 28 in Los An- and NBC's comic Jerry Lewis; ac- 63). geles. More than anything else, Mr. tion thriller Thief vs. Red Skelton He said the network was "very Rule stated, he wants to "try for a (CBS) and NBC's new "comedy - optimistic" in the sales area, that continuing stability in programing." drama" Julia; Life, musical comedy early program buys as against par- He said ABC would no longer starring Robert Morse, against an ticipations were "heartening" and "change a show for change's sake, NBC movie and news on CBS. that second- and third- quarter sales that's not to be the modus operandi." No network would be expected were doing well. He estimated that When he assumed command, Mr. to continue a series that's run a

ABC -TV is running 25% ahead of Rule said: "We were supposed to have course of several seasons on the air . last year in business placed in the been in a fantastic dilemma. It was and has fallen off, but ABC no longer fourth quarter in context of a said as many as 14 programs in the will dump a show after, say, one or "stronger economy" with advertisers schedule would have to be replaced two seasons without first trying vari- showing "confidence in our sched- next season. At the time, our people ous remedies of "medical care or ule." hadn't seen our new programs. surgery," of replacing talent or Bigger buyers for the fall include "Now the impetus is with us, we strengthening the script. "We would automobile makers Oldsmobile, are rolling and have turned a cor- rather a show stay on the schedule

Dinah Shore climbs the publishers receive royalty payments. ward V. Long (D -Mo.), Peter H. Miss Shore was in Washington in her Dominick (R- Colo.), and Representa- Hill for royalty bill capacity as national Easter Seal chair- tives James H. Quillen (R- Tenn.), and man to present the first sheet of 1968 Joe L. Evins (D- Tenn.). Senators learned last week that lobby- Easter Seals to President Johnson in Other stars who have lobbied for the ing can be fun as they found Dinah the White House, but she had also same cause in the past have included Shore on Capitol Hill seeking support agreed to do some "missionary" work Peggy Lee and Tony Bennett. for royalty payments to recording for the National Committee for the NCRA is working with some other artists. Miss Shore was guest of honor Recording Arts, headed by Stan Kenton. stars now. Rudy Vallee has said that he at a Senate party given by Senator The amendment she supports has been will go to Washington for the cause, as Howard Baker (R- Tenn.), who repre- introduced by Senator Harrison Wil- have Bing Crosby, Phil Harris and sents her native state, and took the op- liams Jr. (D -N. J.). some of the country- and -western people portunity to explain her views on a The list of legislators Miss Shore met from Nashville such as Chet Atkins and pending copyright amendment that included Senators Thomas H. Kuchel Boots Randolph. would allow performers to receive com- (R- Calif.), George Murphy (R-Calif.), Tex Ritter is NCRA's Nashville chair- pensation each time a record is played Jacob K. Javits (R -N. Y.), Robert F. man and Mitch Miller is eastern chair- on the air. Miss Shore pointed out that Kennedy (D -N. Y.), Albert Gore (D- man. at present only composers and music Tenn.), John Sparkman (D- Ala.), Ed- Last week in the Senate lobby Senator

62 (PROGRAMING) BROADCASTING, March 11, 1981 than replace with it an unknown More moves in fall chess game quantity. And that it be in the same time period and that the show receive help." ABC in the past, he said, ABC -TV adds two to line -up, plans to drop "experimented with change more than necessary." 'Garrison's Gorillas', start season at end of September ABC, he said, has gained program strength, and, he reminded, the ABC -TV has added two series, Dream The schedule: network was in a position of "owning House and The Don Rickles Show, to Sunday - 7 -8, The Land of the the television motion picture busi- its fall schedule and will not renew Giants; 8 -9, FBI; 9- conclusion, movie. ness in 1968 -69," referring to "our Garrison's Gorillas. Monday - 7:30 -8:30, The Avengers list of the most outstanding movie These were the key decisions, affect- (originally penciled in at Friday, 8:30- titles in the television business" for ing Monday, Tuesday and Friday nights, 9:30); 8:30-9, Peyton Place I; 9 -10, next season. in firming a final line -up for 1968 -69. The Outcasts; 10 -11, The Big Valley. A program is being implemented ABC officials last week also said the Tuesday - 7:30 -8:30, Mod Squad immediately to improve ABC's tal- network will not open its season earlier (originally penciled in at Monday, ent, programing development and than Sept. 29 (CBS -TV expects to start 7:30 -8:30); 8:30 -9:30, It Takes a planning activities. Mr. Rule said this Sept. 22 and NBC is unlikely to begin Thief; 9:30 -10, Felony Squad; 10-11, phase would receive more budget. earlier than that date). That's Life. Leonard Goldberg, programing vice In another decision, ABC plucked a Wednesday -7:30 -8:30, Here Come president, Mr. Rule said, will spend spy -adventure series, Man in a Suitcase, the Brides; 8:30 -9, Peyton Place II; 9- a greater percentage of his time on from its standby list for a May 3 start conclusion, movie. the West Coast for program- develop- on Fridays at 8:30 -9:30 as a summer Thursday-7:30 -8, The Ugliest Girl ment purposes, specifically starting replacement for Operation: Entertain- in Town; 8 -8:30, Flying Nun; 8:30 -9, with the 1969 -70 season. ment. The latter show will return in a Bewitched; 9 -9:30, That Girl; 9:30- Mr. Rule, who has now moved new time period next fall (on Friday, 10:30, Tales of the Unknown; 10:30- his family to New York and is in 7:30 -8:30). Suitcase stars Richard 11, no network programing. that city "to stay," recalled that the Bradford as McGill, a former U. S. Friday- 7:30 -8:30, Operation: En- ABC -TV position after Jan. 1 espionage agent, and is produced by tertainment; 8:30 -9, Dream House; 9- "looked difficult" as the network ATV Limited in London. 9:30, Don Rickles Show; 9:30 -10, Guns had been identified for two years Several weeks ago advertising agency of Will Sonnett; 10 -11, Judd. with an impending merger, a matter sources had indicated that Dream Saturday- 7:30 -8, Dating Game; 8- that had been "superimposed over House, a half-hour game show, was 8:30, Newlywed Game; 8:30 -9:30, anything we did." He said ABC was being considered for a prime -time berth Lawrence Welk; 9:30 -10:30, Holly- no longer regarded in the light of (BROADCASTING, Feb. 19). The new wood Palace; 10:30 -11, no network what it did or what it was going to Rickles series, also a half -hour, is a programing. do but "what it would do after the Goodson - Todman taped production de- merger took place." That period, he scribed as a nonprize game show featur- Talent show set for summer said, was "unfortunate, it delayed ing comic Rickles with celebrity guests progress." and panelists. A summer musical competition will ABC, he said, now has a "clean Other Changes Due There will be take over half of Jerry Lewis's spot on bill of health" and its plans for new "increments" built into several se- NBC -TV (Tuesday, 8 -8:30 p.m. NYT) financing have been made public ries, according to ABC -TV President from June 11 to Sept. 3. Showcase '68, (BROADCASTING, Feb. 26). The com- Elton H. Rule (see page 62). For ex- a series of nine talent contests filmed pany, Mr. Rule continued, "will pro- ample, That's Life, Tuesday, 10-11, will in nine different regions of the country, ceed vigorously" to get on with mat- star Robert Morse in a taped musical - will conclude with a one -hour show ters not yet completed, such as in comedy show. The Avengers will Sept. 3 to select a grand winner from the colorization of all studios requir- change locales next season with epi- the nine semifinalists. The series also ing changeover. "We've been limited sodes filmed in Ireland, Scotland and will feature a different nationally known in development and in financial France as well as in England. In addi- star on each program. NBC sources in- handcuffs," he said. tion, that series will change the female dicate its movie may start a half -hour lead. early to fill the 8:30-9 p.m. period.

Kennedy reportedly said to Miss Shore: "I don't know what the issue is, but you've sold me."

Convention anchormen picked JOSEPH E. LEVINE PRESENTS EMBASSY PICTURES CORP. / TELEVISION

CBS Radio last week picked Robert 1 Trout and Dallas Townsend as the anchormen for its coverage of the Re- publican and Democratic national conventions this coming summer. Mr. Trout has covered every nominating convention since 1936 and Mr. Town- in a send has performed similar capac- (Prior to general release) ity since 1948. SOLD SYRACUSE WHEN -TV

BROADCASTING, March 11, 1968 63 Truman Capote, Sidney Poitier, David NET is that we will recapture one min- Krantz Films forms Merrick and Peter Ustinov; Peppermint ute of time in each program that we will School, a program aimed at preschoolers sell to a national or regional adver- TAPE/NET for TV featuring Rocky Graziano and Toby tiser," Mr. Krantz said. Tarnow, in which the former middle- weight champion will conduct daily ex- In an expansion move designed to ercises, story telling and singing sessions Racism charge leveled provide first -run programing for inde- with youngsters, and Bingo At Home, pendent TV stations, Krantz Films Inc., a participation series. against TV show New York, last In addition, Krantz Films has a dis- week announced tribution contract with the Canadian the formation of Broadcasting Corp., the CTV Net- Plymouth may be out "to win you this Belafonte TAPE/NET, a work in Canada and CFTO -Tv Toronto over year," but Harry corporate division for the syndication of selected program- doesn't think he's included. The Negro that will produce ing from their schedules. Among the singer last week charged that the Chry- and distribute programs already set for distribution in sler- Plymouth Division of the Chrysler shows in syndica- the U. S. are Festival, a group of twelve Corp., and its advertising agency, Young tion. 90- minute specials, including drama, & Rubicam, practical racial discrimina- Steve Krantz, comedy and musical; four Wayne and tion against him. Mr. Belafonte made president, said his Schuster specials; Show of the Week, a the charge in Hollywood where he taped company is ear- series of 39 one -hour specials with a guest star appearance on the Petula will marking $3 mil- Mr. Krantz comedy and dramatic talent; Perry's Clark special, which Plymouth lion for new pro- Probe, an interview -discussion series, sponsor on NBC-TV April 2. graming, but added that a total of $15 starring Norm Perry; 39 half -hours of According to Mr. Belafonte, the ad- million is involved in TAPE /NET prod- country- and -western -music programs vertiser was against his appearance on uct, including $12 million in produc- with Tommy Hunter; Sports Hot Seat, the show and, after he was signed to tions in Canada to which Krantz has 52 half -hours of in -depth interviews do it, sought to have him replaced. He distribution rights. The new program- with top sports figures; The Stu Davis also claimed that both advertiser and ing, largely on tape, will be introduced Show, a country music series, and Un- agency objected to a scene near the at the National Association of Broad- cle Bobby, a children's series. close of the special when, after com- casters convention in Chicago next Mr. Krantz, who was vice president pleting an antiwar duet with Miss month and will be available for the fall and general manager of Screen Gems Clark, she impulsively touched his arm. season. (Canada) before organizing his own He further claimed that Doyle W. TAPE/NET will make its production firm three -and -a -half years ago, said last Lott, advertising manager of the Chry- headquarters in Toronto. Mr. Krantz week that production from Canada is of sler- Plymouh Division, demanded that reported that three daily 30- minute high quality and can be released in the the scene be done over again. Repre- series are now in production. They are: U. S. on an equitable basis because of sentatives of Y &R, according to Mr. The Weaker ( ?) Sex, featuring Pamela simultaneous exposure across the Belafonte, backed Mr. Lott and threat- Mason in discussions with rotating male border. ened to cancel the show unless the guests such as Cleveland Amory, "An important ingredient of TAPE/ singers consented to redo the offend-

Movies, football seen as reshaping TV's profile

Movies' domination of prime time finds that regional and local sports the network and local levels, are ex- is resulting in major changes in the will gain and affect national sports. panding and that there is concern TV industry according to an analysis, Although syndication sales have that there is a sufficient number of released yesterday (March 10) by A. deteriorated, Mr. Zelomek finds that professional journalists to handle the W. Zelomek, visiting professor at the program packagers' economic posi- explosive change. The 1968 presi- University of Virginia's Graduate tion is not hopeless. He sees a strong dential election, the report indicated, School of Business Administration. likelihood that artistic and cultural "will provide a major challenge in Mr. Zelomek finds that expansion programing may revive this segment television news reporting and inter- of network movies "may result in of the industry, and this will be a pretation." increased autonomy of affiliated sta- factor in strengthening independent The establishment of the Corp. tions." As first- and second -run fea- stations even further. for Public Broadcasting will also pro- tures are exhausted, network- affili- The growth of prime -time movies vide a new challenge to the industry, ated stations and independents will is also forcing a re- examination by the report said. A negative attitude be forced to strengthen their local leading national advertisers of TV's by the industry to public TV, Mr. positions by more diversified pro- price policies. Any loss at this time Zelomek said, would be "inconsist- graming. is being offset by increased local ad- ent with the post- depression Ameri- Football's TV success has encour- vertising. But Mr. Zelomek pointed can political and economic history." aged added coverage of other sports out that problems of local advertis- Mr. Zelomek is president of Inter- events, Mr. Zelomek's analysis indi- ing are "much more complex than national Statistical Bureau, New cates. But the increasing pigskin glut, those of national TV advertisers." York. Material for the analysis was especially on week end afternoons, The survey showed that news and gather by students in Mr. Zelomek's may result in a letdown. The report news -interpretation programs, both at marketing class.

64 (PROGRAMING) BROADCASTING, March 11, 1968 ing scene. authoress, is now being offered in syn- Mr. Lott and the Plymouth Division dication by 20th Century-Fox Televi- denied Mr. Belafonte's charge of racism. sion. It was first telecast Jan. 27 on They issued a news release that among WABC -TV New York. other things said: "The performances of Inc., Miss Clark and Belafonte have con- Filmways moves Filmways formerly 51 West 51st Street, tributed to the most outstanding TV at New program in which Plymouth has been York, has moved to expanded head- involved." Mr. Lott said: "This thing quarters at 477 Madison Avenue. New telephone -5100. is being blown out of all proportion," number is (212) 758 and revealed that he had approved the New Location VIA Film Ltd., pro- segment in question after seeing rushes ducer of television commercials, docu- of it at a screening. mentaries, sales and industrial films, has Plymouth Division made it clear moved to expanded studio and office that "if there was any incident during facilities at 333 Park Avenue South, the taping, and we are trying to check New York 10010; telephone (212) 777- it out, it resulted solely from the re- 0100. Ira Marvin, director, and Zoli action of a single individual and by Vidor, A.S.C., director- cinematograph- no means reflects the Plymouth Divis- er, founded the company last June, and ion's attitudes or policy on such mat- producer -art director Paul Heller be- ters." Miss Clark has been Plymouth's came third partner last fall. commercial spokeswoman for the last year. TV speeds radio news WABC -FM sets up WRAJ Anna, Ill., is using Program notes ... closed- circuit television in a prac- quickie format change tical way: to telecast broadcast NET election analysis National Edu- news from the newsroom to the In about six days WABC -FM New cational Television said last week it will announcer on duty alert to late - York turned around its format and provide a one -hour analysis of the New breaking news. over the past weekend (on March 9) Hampshire primary Wednesday, March The system, promoted on the was to begin broadcasting what, for 13. On the 17 interconnected stations air as "Video News Monitor ", lack of time to pick a better or differ- of the Eastern Educational Network, enables the announcer to continu- ent title, is being called "now music." the show will be seen within hours of ously monitor the UPI broadcast By changing, the station takes on an the vote tabulation, at 8 p.m. Appear- wire, often reading bulletins di- entirely new sound -changing from ing on the show will be the two news- rectly from news ticker. The show tunes and some jazz with a one- men assigned to cover the primary for closed -circuit TV camera is shot program devoted to a psychedelic The New York Times, Washington bu- mounted on a bracket in front of music sound to a new format mix of reau chief Tom Wicker and national the Teletype printer in the news- baseball coverage and the new music political correspondent Warren Weaver. room. (a synthesis of elements found in con- They will be joined by Lester Markel, UPI also installed a modified temporary pop, folk, electronic, "evolu- Times associate editor, acting as mod- Teletype printer that prints lines tion psychedelic," and soul). At the erator, and Frank Burt Freidel Jr., half the usual length, making pos- same time, officials acknowledged last Harvard University professor of history. sible the enlargement of letters week, the station may no longer be for easy reading. affiliated with the FM service of ABC Decision to talk foreign policy NBC - Radio's four services. TV will present a two-hour special, Except for news feeds, wABC -For, "Great Decisions 1968," on the Today with the new format, is to cut away show, Monday, March 18 (7 -9 a.m.) 'Susann' in syndication Jacqueline from the FM network. Future status in an analysis and examination of the Susann and the Valley of the Dolls, a of its affiliation with that service has great decisions of foreign policy facing one -hour color special on the American yet to be determined, it was indicated. the U. S. this year. The program will be produced in collaboration with the Foreign Policy Association.

End of Yorty's term Samuel Yorty's term on local television is at an end. The celebrated mayor of Los Angeles is making another move -a forced one. It will take him off ICHJ -TV Los An- geles, the RKO General -owned inde- JOSEPH E. LEVINE PRESENTS REMBASSY PICTURES CORP. / TELEVISION pendent that has been carrying his weekly discussion- interview program for the last year. Mayor Sam, who bows off the station on March 17, fell victim to low ratings and insufficient advertiser support. He's being replaced by William F. Buckley's Firing Line. The mayor's TV advisers are negotiating for a return with other local stations SOLD (Prior to general release) MOBILE WKRG -TV of The Sam Yorty Show.

RROADCASTIN6, March 11, 1968 65 Lary run precedes KFWB's switch to all news

In the second -floor of a Holly- wood hotel that has known better days, some 50 men and three or four women have been taking lessons in how to work for radio's most ex- haustive and expensive program format. Mostly young; Caucasian, Oriental, Negro, they have been attending a news school tutored by executives of Westinghouse Broad- casting Co. A hand is raised. "When do we interrupt a story for a live report ?" somebody asks. "The only time you interrupt is when an editor stands over you and the air with its specially designed has doubled. The over-all staff is drums his fingers on the copy," an- all -news sound. Similar to the New now more than 100, about double its swers a man sitting at the table at York and Philadelphia operations, size under KFWB'S music- and -news the front of the room. "Then you'll KFWB will present news reports from format. know that the story is of such major its newsmen, mobile units and cor- The bigger staff needed more proportions that we all don't have respondents in the field; from the room. So KFWB's cramped facilities much longer to go." wire services, and from Westing- above Hollywood Boulevard have Questioning, orienting, indoctri- house's Washington and foreign news been ripped apart and rebuilt. The nating, testing, perfecting. The class bureaus. The station promises that news room has been tripled in space. has been going on this way since stories will be constantly updated, Yet the reconstruction will be used Feb. 19. But it really began more new facts added, new angles pursued, for only a short time. The station has than a month earlier when Westing- new approaches taken. Lines will be been scouting locations and in about house announced that KFWB Los kept open among the seven Westing- a year may have a new facility built Angeles, a station it acquired ex- house -owned radio stations and also from the ground up. actly a year before, would go all to the Washington news bureau. Lots of new equipment has gone news, all -the -time like two of the Twice a day feeds will come in from into the station. Portable tape re- group's other stations, WINS New overseas correspondents. Editorials corders, two-way transistors, at least York and KYw Philadelphia (BROAD- and local reviews of cultural events three new mobile units (making a CASTING, Jan. 15). Last week the will be presented regularly. total of six) have been added in re- class was scheduled for a dry run. "We'll be presenting news not his- cent weeks or are on order. A new Everything to be done during a typi- tory," Gordon Davis, vice president transmitter also is being added to cal broadcast day was tried except in charge of the Los Angeles station, keep the station, which used to be talking into a live microphone. Like assures. "We can be compared to an off the air about four hours a week, the real thing, it was an around -the- evolving daily newspaper getting out in constan t operation. clock, seven- days -a -week operation. new editions every half -hour or 45 Westinghouse officials will not dis- (Free -lance and part -time newsmen minutes. When a major story breaks close how much the company is in- handled news reports for KFWB dur- we'll be able to have as many as 35 vesting in the new operation, but lo- ing the training period.) But last people covering it." cal observers believe KFWB will be week's dry run was piped into nearby Westinghouse has scoured the the most expensive radio operation hotel rooms where Westinghouse ex- West Coast for first -class, experi- in the market. ecutives listened and evaluated. enced newsmen. KFWB'S news staff of "We're going first -class all the At 6 a.m. today (March 11) 10 has been increased some six -fold. way," says Mr. Davis. It would ap- KFWB ends all try-outs and goes on The station's engineering staff of five pear that he's not exaggerating.

'Africa' earns Polk was cited for its four -hour TV docu- McLendon gets green mentary, Africa, called "a milestone in award for ABC news TV journalism." light for no -news FM Other winners were Newsday, a Long Island newspaper, for community -serv- ABC News was named last week ice coverage; R. W. Apple Jr., New KosT(FM) Los Angeles, which began among nine winners of the 20th annual York Times, foreign reporting; J. An- wearing McLendon Corp. colors as an George Polk Memorial Awards given thony Lukas, New York Times, local all- classified -ad station, has received by Long Island University. The awards reporting; Clayton Fritchey, Newsday FCC permission to become an enter- are a memorial to Mr. Polk, a CBS cor- Specials national reporting; Catherine tainment- oriented, no -news station. respondent killed in Greece in 1948. Leroy, free -lance, news photography; KOST was KGLA(FM) when McLen- The winners will be given bronze The Paris Review, magazine reporting; don acquired it in July 1966, and trans- plaques and citations at a luncheon in Saul Maloff, Newsweek, criticism; Alan formed it into a classified -ad -page of the New York on March 28. ABC News F. Westin, book award. air. The calls were changed to KADS

66 (PROGRAMING) BROADCASTING, March 11, 1968 (PM) (Kay -Ads). Taft, Nicholson -Muir rights to a large number of feature The commission, in approving the films. station's sale in 1966, required Mc- to syndicate new series Showcorporation is located at 10 East Lendon to file an application for re- 49th Street, New York 10022. Tele- newal within a year, to permit an early phone: 421 -8830. The second series in a program devel- station's unique opera- review of the opment effort by Taft Broadcasting Co. tions. and -Muir Inc., New York, is summer, McLendon notified the Nicholson Last Card Party, scheduled for release next Cleveland TV distributor commission that the plan had failed. fall, it was announced last week. The station lost $86,000 in the six - switches to New York month period ending June 30, 1967, The half -hour series, in which con - McLendon said, and a survey was being testants compete at a variety of popular card games, is designed for daytime or Olas Corp. has moved its headquar- conducted to determine what new for- ters from Cleveland to New York from mat should be attempted (BROADCAST- early evening stripping. Lawrence H. Rogers II, president of Taft, said he has where it will distribute its travel- adven- ING, Aug. 21, 1967). ture TV programing, it was reported last filed advanced the production schedule of In September, McLendon an week by Robert S. Buchanan, president. amendment to its renewal application the pilot for Card Party so that it will proposing a format including a mini- be available for the National Associa- The company, formed three years mum of 75% music, with 0.7% of the tion of Broadcasters' convention. ago, is distributing 247 one -hour epi- balance devoted to public affairs and As with Matches 'n' Mates, the first sodes and 105 half -hour segments of 0.3% to all other programing. series developed by Taft in association Of Land and Seas. Mr. Buchanan said No News The amendment said that with Nicholson -Muir, Card Party will the programs are in color and on video tape. no news would be carried because the be ready for a fall start on Taft outlets The series has been sold in Los survey indicates that news and talk as well as other stations, according to Angeles; San Francisco; Minneapolis; shows are adequately covered by the 20 Mr. Taft. St. Louis; Dallas; Fort Wayne, Evans- ville Indiana; FM's and 12 AM's in the city. and South Bend, all Buf- falo, N. Y.; These include KFWB, which is to be- Orlando, Fla.; Miami; Kan- sas come an all -news station today (March Showcorporation City, Mo.; Flint, Mich.; Milwaukee and Washington. 11) (CLOSED Cntcurr, Feb. 26, also see page 66). Another station serving the to handle RKO shows Olas' headquarters is at 52 Vander- bilt Avenue, New York 10017. The area with an all-news format is XTRA company's Tijuana, Mexico. Its U.S. sales rights production and quality con- The acquisition by RKO General of trol operations will remain in Cleveland. are owned by McLendon. a substantial interest in Showcorpora- KOST's license renewal will run for tion of America, New York TV- distri- the remainder of the normal term for bution company, was announced last Specials win for ABC -TV California stations, which ends Dec. 1, week by Henry V. Greene Jr., vice 1968. president in charge of television for ABC The commission vote on the renewal -TV reported last Thursday that RKO General, and Robert Manby and its was 4 to 2, with Commissioners Ken- "night of specials" on Wednesday, Fred Schneier, principals in Showcor- March 6, scored well in the ratings in neth A. Cox and Nicholas Johnson dis- poration. senting. New York. On that evening, the net- Under the agreement, Showcorpora- work pre -empted its -11 p.m. McLendon's other stations are KLIF, 7:30 pro- tion has obtained distribution rights for and xNus(PM) and a construction permit graming substituted four specials: TV programs produced by RKO Gen- The Savage World of the Coral Jungle, for ch. 27, Dallas, KILT and KZAP(FM) eral and previously distributed by RKO The NOW Generation, Monte Carlo Houston, KABL -AM -FM Oakland -San Pictures. The programs are Firing Line C'est la Rose and Part I of The Francisco, WYSL -AM -FM Buffalo, N.Y., with William Buckley Jr., Surf's Up, Rise and Fall of the Third Reich. ABC - WNUS -AM -FM Chicago, wwww(PM) Aero Classic, Shirley Temple's Story- TV said the New York Nielsens showed Detroit, xcND -TV Pembina, N.D. and book, Hollywood Backstage, Murray the the network averaged a 16.4 rating and McLendon plans to sell KILT and KzAP K at Shea, Baby and Fashion, Italian a 34.7 share for the evening, as corn- (FM) to LIN Broadcasting, and to ac- Style. In addition, Showcorporation, pared with a 15.6 rating and a 32.1 quire WCAM Camden, N.J., and KYRI under previous agreements with RKO share for CBS and 15.7 rating and a Oregon City, Ore. General, has worldwide TV- distribution 33.2 share for NBC. Four Star offers Australian cartoon In the current issue of THE VIEWER (and the Square Knights of Arthur! PROFESSOR LOUIS L. JAFFE the Round Table), a new cartoon series currently in production in Sydney, Aus- Law School of Harvard University tralia, has been acquired by Four Star Entertainment Corp. for distribution in writes on: the U. S., Latin America and the Far East, exclusive of Australia and New CATV and the FCC Zealand. Cigarettes and the Fairness Doctrine Four Star will introduce the series at the National Association of Broad- For your copy, write: casters' convention in Chicago and will next fall. release it for presentation NATIONAL AUDIENCE BOARD, INC. Arthur! is a series of 39 fully animated half -hour color cartoons with bridges 152 East End Avenue, New York, N. Y. 10028 for a total of 117 individual segments. 67 BROADCASTING, March 11, 1968 FINANCIAL REPORTS

cember, shareholders of Spencer will RCA sets stockholders Visual Electronics receive one share of MCA common stock for each three shares of Spencer. meeting for May 7 files stock offer TV helps push RCA will hold its annual stockholders Visual Electronics Corp., New York, meeting on May 7 in Clowes Memorial in Indianap- distributor of television and radio MCA net up 15% Hall at Butler University broadcast equipment, registered for a olis. In a notice of the meeting distributed public offering 40,000 shares of stock last week that net MCA Inc. reported to stockholders, it was stated that stock- with the Securities and Exchange Corn- climbed by more than incomes in 1967 holders will act upon the continuation mission last week. over 15% 1966. of the amended RCA incentive plan; The stock will sell at a maximum of Wasserman, president, said Lew R. amend the RCA stock- option plan, and $25.37 per share, which is expected to improved box - the rise resulted from elect directors to its board. yield approximately $8 million. pictures; in- office results of motion The proxy statement listed the annual All of the 40,000 shares will be sold of television pro- creased profitability salaries and other remuneration of top by Joseph Stevens Allen, vice presi- and record earnings of MCA's duction executives, including Brigadier General dent of Visual Electronics Laboratories music -publishing and savings- and -loan a wholly owned Visual subsidiary, which David Sarnoff, board chairman, $290,- companies. 000; Elmer W. Engstrom, chairman of was acquired from Mr. Allen in Febru- last week that the MCA announced the executive committee, $250,000 plus ary 1966 for $446,332. Mr. Allen pres- board of directors has de- company's $40,000 in incentive payment; Robert ently has an option to purchase 60,000 dividend of 20 cents clared a quarterly W. Sarnoff, president, $225,000 plus common shares of Visual stock at $9.20 on MCA common stock, pay- a share $35,000 incentive, and Walter D. Scott, per share. able April 10 to stockholders of record board chairman of NBC, $160,000 plus Visual has 1,125,299 shares outstand- March 20. The board also declared a $23,000 in incentive. ing, of which James B. Tharpe, board dividend of 371/2 cents a share quarterly The RCA board of directors last week chairman, owns 26.7% and manage- on its outstanding convertible preferred declared a quarterly dividend of 25 ment officials as a group own 28.5 %. stock to holders of record March 20, cents a share, payable May 1 to holders According to the report filed with payable April 1. of record March 18. It also declared the SEC, Visual has undertaken a pro- For the year ended Dec. 31: dividends of 871 cents a share on the gram for developing a color-camera 1967 1966 $3.50 cumulative preferred stock and line and intends to acquire all of the Earned per share $3.20 $2.76 outstanding stock Educational Gross revenue 224,338,898 218,137,751 $1 per share on the $4 cumulative con- of Elec- Net income 15,680,140 13,619,194 both tronics Inc., Newton, Mass., for expan- vertible series first preferred stock, 1 30 and sion into television systems and equip- for the period April to June 1 holders rec- ment, closed- circuit television systems Zenith sets new sales both payable July to of and equipment for educational and in- ord on June 14. dustrial use. As of Dec. 31, 1967, Edu- high, but profits drop cational Electronics had sales of $900,- Financial notes ... 000 and a net income of $35,000. Zenith Radio Corp., Chicago, set a H&B American Corp., Beverly Hills, For nine months ended Dec. 31, new sales record in 1967 for the seventh major community antenna television op- 1967 Visual paid 54 cents in earnings consecutive year although profits ranked erator, announced it would temporarily per share on $586,000 in net earnings. second highest. omit cash dividends on its common Average number of shares outstanding Joseph S. Wright, president, said is 1,090,000. stock and use all available cash re- color -TV sales in 1967 jumped 30% in sources for the acquisition of additional volume. - both units and dollar Mono CATV systems. chrome -TV -set sales are slowing, as in National Union drops sharply the industry generally, he said, but at Metro -Goldwyn -Mayer Inc. directors Zenith they still exceeded a million units last week declared a quarterly dividend National Union Electric Corp. last for the year. of 25 cents a share, payable April 15 to week reported an earnings decline of Based on a preliminary report, stockholders of record, March 18. more than $3 million in 1967 compared Zenith's in 1967 topped $653.9 sales Trans -Lux Corp. has declared regular to 1966. The company is a diversified million, up 5% over the previous year. quarterly dividend of 15 cents a share manufacturer, one of whose major divi- Net income after taxes was $41 million, on the common stock. It is payable sions is Emerson Television and Radio compared to nearly $43.5 million in March 29, to stockholders of record at Co. 1966. the close of business on March 19. For the full year 1967 1966 Republic Corp., which has a television Earnings per share $1.74 $3.96 Talent -theater merger off Net income 3.413,815 6,591,190 and movie film processing facility Net sales 134,395,795 151,037,551 among other diversified interests, re- Average number of shares outstanding 1,964,234 1,666,319 Tentative agreement to merge Gen- ports net earnings for the first quarter eral Artists Corp., the talent agency, ended Jan. 31 were $1,579,000, the and Trans -Beacon Corp., movie theater highest in the Beverly Hills, Calif., com- MCA aquisition approved operator and licensing agent for per- pany's history and 97% more than in sonalities and properties, has been can- the same period last year. Net sales of The merger of Spencer Gifts Inc. into celed Trans- Beacon was to have been Republic for the period were $24,- MCA Inc. has been authorized by the the surviving entity. General Artists is 062,000, an increase of 26 %. Earnings board of directors of both companies, it traded over -the -counter; Trans -Beacon per share were 50 cents, compared to a was announced last week. Under the is listed on the American and Pacific restated 25 cents per share in 1967's plan of the merger, revealed last De- Coast stock exchanges. first quarter. 88 BROADCASTING, March 11, 1(088 INTERNATIONAL "Just a moment, please, while SGI evaluates foreign TV scene check 23,000,000 Plans heavy production in Canada and Australia; seats" says coproduction best course in many countries Quick as lightning, Delta's Screen Gems International will be they become more nationalistic they use electronic reservations turning out a total of 47 half -hours of less imported film. This is made up to system, Deltamatic television production a week in Canada a certain extent by the increase in the provides full information and Australia this year, a sales con- channels in particular markets and the on every seat, every ference of the division was told in opening up of new markets. Addition- flight... months ahead. Hollywood last week. In addition to the ally, prices are on an average higher 32 half -hours a week of television now than they were five or six years ago." But Deltamatic is no cold, being produced in Canada and dis- Yet the sales conference also heard mechanical operation. tributed primarily to the Canadian mar- words of caution. "Everybody has to All facts still come to you ket, TV production has started on "a dig in at the moment," Mr. Burns thru your friendly reasonable scale" in Australia and will pointed out. "And while the industry is reservations agent. Delta account for 15 half -hours a week. doing more dollar volume -there will Screen Gems International has spent be more made this year than last year, service is as personal several million dollars in production following the pattern of the last several as ever. See for yourself! since embarking in this direction seven years -I have a feeling that this is be- Try Delta! years ago with a $500,000 investment ginning to level off." in Canada for a five -minute show in- Coproduction Route The sales con- ELTA volving journalist Pierre Berton. ference came to the conclusion that in I One of the prime purposes of last many foreign countries coproduction is week's sales conference, the first for probably the right course for SGI to the Screen Gems Inc.'s division since follow. The division has coproduced a 1961, was to evaluate the direction of filmed series, Sea Sprite, that has sold the international television industry. in about 30 countries, including a few According to a summary of this dis- markets in the U.S. SGI also has co- cussion given by SGI President Lloyd produced, with a studio in Hamburg, Burns, international TV has evolved Germany, Intercontinental Express. from a very glamorous division to According to Mr. Burns, faith in in- "basically hard work." ternational production was overwhelm- Explained Mr. Burns: "Our orig- ingly reaffirmed and plans for expan- inal markets are shrinking, because as sion were outlined. "We decided that we

Briton suggests the colonies' TV needs help

Michael Young, a British sociolo- can television were expressed by Mr. gist, has proposed the establishment Young in an article in The Listener, of a BBC-style television network in published by the BBC. Mr. Young is the United States to televise pro- chairman of the British government's grams from the BBC, from the com- Social Science Research Council and mercial network in Britain, and from the founder of the Consumers As- some European stations. He said he sociation. He is also chairman of the thought these sources could provide Advisory Center on Education in four hours of programing nightly on London. a network based in New York or Mr. Young recognized the diffi- Boston. culties of trying to set up such a net- The purpose of the network, he work -the financing of the venture said, would be to help raise the and the approval that would have to quality of American television. be obtained from the FCC. The money from the network, he As an interim solution, he said, suggested, could come from the British television should provide British government acting through more programs to National Educa- the British Export Council. The tional Television in the form of regu- justification for the project would be lar nightly or weekend programing. that this kind of network, with com- Mr. Young also thought the ven- mercials by British exporters, would ture might get off to a better start improve the flow of British products ¡Pith the assistance of the Ford to the United States. Foundation -financed Public Broad- These and other views on Ameri- cast Laboratory.

BROADCASTING, March 11, 1968 69 will have our own production organiza- ITV pushes British "milking" that may hold long-term dis- tions in some, countries, while in other advantages for ITV viewers. Since 1961 countries we may go the way of co- color -TV conversion the ITA has paid out a total of almost production," he sait(. $16 million from its surpluses to the Six major overseas executives from government. SGI attended the sales conference. They Britain's Independent Television spent four days in Hollywood (March Authority is speeding up its program 3 -6) and were scheduled to continue to get color on ITV screens in London, their meeting in New York later in the the Midlands and North by the fall of SG International forms week (March 7 -9). While in Hollywood, 1969. Seven main UHF stations will the international executives screened all begin operation in 1969, nine in 1970, new overseas arm of Screen Gems Inc.'s new production and 10 in 1971. for the 1968 -69 season, some of the discloses, in its The authority also In an expansion move, Screen Gems company's international productions, report for 1966 -67, that it had to pay International has organized a new unit, met with producers, directors and stars the Exchequer $1,440,000 in excess of Screen Gems (Australia) Productions of the new shows and did sightseeing. what it considered to be fair. After to live programs for Australia In addition to Mr. Burns, SGI execu- disbursements for running costs and produce East. tives attending the Hollywood sessions other expenses, the authority was left and the Far included Joe Joel, vice president and with a surplus of $8,971,160, from Lloyd Burns, SG International presi- director of Far Eastern operations; Bruce which it decided on a payment to the dent, said the new unit will coproduce Ledger, vice president and general man- Exchequer of $2,880,000 taking into with Channel 7 in Sydney two daily ager, SG (Canada) Ltd.; Vernon Burns, account its expanded building program. programs, People In Conflict and Mar- vice president and director of European Without disputing the expenditure fore- riage Confidential. Mr. Burns noted that operations; Harold Winston, general casts, the government directed the the international division already has a manager for Mexico; Helios Alvarez, authority to make a payment of $4,320,- production operation in Canada, which general manager for Brazil; and Tom 000 which, the authority has said un- now is producing 32 half -hour programs Ohnuki, general manager for Japan. officially, is a process of government weekly on Canadian television.

FATES & FORTUNES

BROADCAST ADVERTISING Henry J. Opperman and Edward R. creative supervisor. Pietras, account group heads with David P. Guthridge, management ex- Stanley Dersh, cre- North Advertising, Chicago, named ative associate for art ecutive with Campbell -Ewald, Chicago, senior VP's. named VP in charge of development. at Sullivan, Stauffer, Terry Galanoy, creative director of Earle Colwell & Bayles, New elected VP. Ludgin & Co., Chicago, joins C -E, that York, city, in similar position. Robert Powell, Donald K. Reece, media director with C -E, Chicago, director and account named VP and management supervisor; executive, Gordon - he is succeeded by William Frame Ill, Mr. Dersh Kietzman- Dennis, media director with McCann-Erickson, Oklahoma City, joins Chicago. Paul Dreiske, from Tatham - Smith & Douglas Advertising, Dallas, Laird & Kudner, and Leo Burnett Co., Mr. Moore Mr. Katz as VP, member of account service staff. both Chicago, joins C -E, that city, as Don Heller, VP and assistant general copy supervisor. Tod Moore, VP and director for The Katz Agency, New York, assumes re- manager, and Samuel Feinberg, direc- Mrs. Jenne Murphy, director of me- sponsibility for station relations, Katz tor of regional sales, both with wPIiL- dia services, Radio Advertising Bureau, Television. John Katz, New York sales TV Philadelphia, appointed general sales New York, promoted to director of manager, Katz Radio, takes over new manager and director of sales, respec- member services for RAB's large mar- business development for Katz Radio. tively, of parent U. S. Communications ket division. John Flynn succeeds Mrs. Both changes, effective April 1, are in Corp., group owner. Murphy who replaces Joyce Reed, preparation for retirement in July of RAB's new director of retail services Edward Codel, senior VP (BROADCAST- (BROADCASTING, March 4). ING, Feb. 19). Donald (Chips) Bar- Dick Madison, account supervisor rabee, with Avery- Knodel, New York, with Harry M. Frost Co., Boston, joins and Thomas Watson, with wax, that Television sales staff. Reilly, Brown, Tapply & Carr, that city, city, join Katz as VP and director. Stephen J. van Ophuijsen and Ar- thur Zarin appointed administrator and coordinator, respectively, sales develop- Mr. McGrath Mr. Sutter ment, NBC Radio, New York. Patrick J. McGrath and Richard J. Paul Dietz, creative director with Sutter, VP's and management super- Wermen & Schorr, Philadelphia agency, visors with Benton & Bowles, New York, joins J. M. Korn & Son, that city, as elected senior VP's and members of VP for creative services. board of directors. Mark Bollman, sen- Earl Cole, copy group head with Ted ior VP, also elected director. Mr. Opperman Mr. Pietras Bates & Co., Chicago, elected VP and Frank Martello of Leo Burnett Co.

70 BROADCASTING, March 11, 191t elected president of new Broadcast Ad- York, joins Rockwell, Quinn & Wall, vertising Producers Society of America. that city, as art director. Others named: Lincoln Diamant, Grey C &W doubles board Advertising, VP; John Edgerton, Sulli- Bernard S. Owett, Cunningham & Walsh last week creative supervisor van, Stauffer, Colwell & Bayles, treas- for expanded its board of directors art and television with urer, and Catherine Land, Grey Adver- from six to 12. New directors are tising, secretary. J. Walter Thompson Thomas T. Ryan, senior VP di- Co., New York, elect- Mark J. Wolters named director of rector of account management; ed senior VP- creative marketing services, responsible for ad- Edward T. Baczewski, VP -ac- supervisor. ministration of newly merged media count group supervisor; William and marketing departments at Winius- T. Brooks, VP-manager of mar- Alden F. Schutte, art director from Stahl - Brandon Co., St. Louis. Ralph Greb keting services and account group Mr. Owett ka, & named associate director, marketing supervisor; Lowell K. Cohn, VP- Feller Klenk Ad- vertising, Buffalo, N. Y., and Comstock services. George R. Bishop, Viola S. assistant director of creative serv- Advertising Co., that city, joins Rich Arnold and Evelyn M. Langan named ices; Daniel H. Dolgins, VP -man- Advertising Co., that city, in media directors. ager of account management and similar account group supervisor, and position. Ben R. Midgow elected president of James R. Frankenberry, VP -ac- Michael D. Moore, M. M. Fisher Associates, Chicago count group supervisor. agency, succeeding Jack L. Fisher who associate media direc- becomes chairman and continues as tor with Benton & chief executive officer of agency. Bowles, New York, search for WASC -TV New York. Both elected VP. Werner Wolff, manager of TV -radio are ABC stations. Don Reynolds, ad- department at Post -Keyes -Gardner, Chi- William Thomas Jr., with The Mar - cago, named VP and manager of crea- vertising manager of schalk Co., Cleveland, joins PRO Time Dutch Boy Paint divi- tive operations. Sales as manager of Cleveland and De- Mr. Moore sion of National Lead Thomas A. Wright, VP in charge of troit offices. Co., New York, joins computer services, Leo Burnett Co., Warren Rogers, VP and senior group Goodwin, Dannenbaum, Littman & Chicago, resigns. supervisor with Compton Advertising, Wingfield, Houston agency, in newly Joel Heathcoate, formerly copy su- New York, named creative division su- created position of assistant to presi- pervisor at Procter & Gamble, Cincin- pervisor. dent. nati, joins Knox Reeves Advertising, Angelo Gallo, from Grey Advertising Thomas D. Coolican, VP of Cooli- Minneapolis, in similar capacity. and Kenyon & Eckhardt, both New can, Coe and Coolican, Syracuse, N. Y., Jerry R. Lyman, with Adam Young- VTM, Los Angeles, for three years, named manager of radio division in firm's Chicago office. Doug Gabrielle, head of TV -radio GBC Breaks the production, Kenyon & Eckhardt, Chi- sophisticated Closed cago, named administrative assistant Circuit Television to VP for creative services. Bob Wool- son named director of TV-radio busi- Price Barrier! ness and traffic department. John J. Horak, senior account rep- V resentative on RCA at J. Walter 2:1 INTERLACE Thompson Co., New York, and before ,tflbr that on Ford dealers account in JWT's ) -. VIEWFINDER CAMERA Detroit office, joins Clinton E. Frank Inc., Chicago, as account executive on Toyota account. LESS THAN $900. DISTRIBUTOR COST! Donald J. Day, VP and account With built -in Binary Micrologic 2:1 Interlace Sync Generator. All latest type Integrated Circuitry (I. C.'s). Makes camera more stable - perfect for video taping. On this View. group head for Fuller & Smith & Ross, finder Camera you see the picture exactly as it will be transmitted to your monitor or Pittsburgh, joins Erwin Wasey, Los An- as your video tape recorder will play it back. You never miss the action ... never lose continuity! You get professional results every time! TWO MODELS: Your choice .. geles, as account supervisor.

Random Interlace.. _ . $557 Distributor Cost Jon L. Fischer, senior art director for #VF -301 Campbell- Ewald, New York, has joined #VF-301SG 2:1 Interlace $877 Distributor Cost Carl Alley Inc., that city, as art director. George Feldman, director of research VIDICON TUBES and sales promotion for KGO-TV San in most cases the only replacement part you need for CCTV Cameras! Domestic Dis- tributor Cost on these types $147.00 NOW! Toshiba and Hitachi factory sealed, brand Francisco, appointed director of renew, fully guaranteed - exactly as we sold till now at twice the price! 7038H NOW! $29.50 ... 7735A NOW! $34.50 .. CAMBRIDGE SCHOOL RADIO AND TELEVISION BROADCASTING Replacement for Sony 7262 Vidicon $29.50 Learn by doing. Two Year WorkStndy Programs In Bndlo and Television Broadcasting and Man All Vidicons sold in lots of 5 (10% more in lesser quantities) agemant. Communications. Liberal Arts. Profes- sional training on School Station WOSB and Write for GBC's FREE Encyclopedia of CCTV Equipment ... Dept. BM WOBBTV. Activities. Placement. Dormitories. 0e-Bd. Catalog. 89 Franklin St., New York, N. Y. 10013 Write Mr. Roberts, Cambridge Scheel LAme./ica Copp. Phone WO 6.5412 632 Beacon Street, Boston, Massachusetts 02116 GpiEg

BROADCASTING, March 11, 1968 71 J. Milton Seropan, manager of San Francisco office of Paul H. Raymer Co., Eight on APRTA directors siate joins Bernard Howard & Co., San Fran- cisco, as account executive. AP Radio -Television Association Borman, director of news and public James W. Dodd, sales service man- nominating committee announced affairs, wcco Minneapolis, is retir- ager of NBC International, New York, last week slate of eight candidates ing incumbent.) appointed manager for sales, promotion to fill expiring terms of four mem- Southern district-one director and planning. bers of association's board of direc- representing stations of 5 kw and Robert Wiser, formerly with Papert, elected every four years: tors. Candidates follow, with incum- over to be Koenig & Lois, New York, and James news west. bents and incumbent status in pa- Fred Hammond, director, D. Block, previously with J. Walter Kilgore, rentheses. New Orleans; Russ news Thompson Co., New York, join Cun- WKRG-AM -FM Mobile, Ala. Eastern district-one director rep- director, ningham & Walsh, New York, as ac- resenting stations under 5 kw to be (F. O. Carver, director of public re- count executive and copywriter, re- elected every four years: Frank A. lations, wsJS Winston-Salem, N. C,. spectively. Balch, general manager, WJOY Bur- is retiring incumbent.) lington, Vt.; John B. Lynch (first - Western district-one director rep- term incumbent), president and gen- resenting stations under 5 kw to be MEDIA eral manager, wwsc Glens Falls, elected every three years: Willard J. Strider Moler, president and gen- N. Y. Shoecraft, general manager, Kuco eral manager of WxvA Broadcasting Central district-one director -at- Miami, Ariz.; Milton Cook, news di- Corp. (wxvA- wzFw[FM] Charles Town, large to be elected every four years: rector, KACE Riverside, Calif. (Gene W. Va.), resigns, effective March 30. Rex Davis, news director, KMOX -AM- Shumate, president and news direc- Sam Sherwood, general manager of FM St. Lous; Harold Salzman, news tor, KRxK Rexburg, Idaho, is retir- KDWB St. Paul, elected VP of parent director WLS-AM -FM Chicago. (James ing first-term incumbent.) Va1Jon Inc. Walter Schwartz, president of ABC Radio, elected president of New York agency, joins Conklin, Labs & Bebee Harry A. Bernard, art director with State Broadcasters Association, succeed- agency, that city, as art director of mar- Nadler & Larimer, New York, and ing Robert King, VP and general man- keting development. Alfred H. Roswig, copywriter at Mogul ager of WKBW-TV Buffalo. C. Glover Baker Byrne Weiss, New York, join Robert Taft, from Cunningham & Delaney, VP and general manager of LaRoche, McCaffrey and McCall, that Walsh and The Marschalk Co., both wit= Rochester, elected VP, NYBA. city, in similar positions. New York, William Adams, with Julia R. Setterholm joins law depart- BBDO, New York, and on special as- Robert A. Stuart, ment of NBC, Los Angeles, as attorney. signment for United Nations, and assistant to president E. E. Bliss of Houma Cablevision Charles Polis, art director with Fuller, of Television Advertis- elected president of Louisiana Associa- Smith & Ross, that city, join creative ing Representatives, tion of Cable Operators. Henry Busch department of Hicks & Greist, that city. New York, appointed general sales manager. of All Channels Cable TV elected VP, Gary E. Holt, creative director with and John Mankin Jr. of Leesville Cable Rutledge Advertising Co., St. Louis, James Baldwin, TV elected secretary- treasurer. joins Lynch, Phillips & Waterbury, that with Rutledge Adver- Howard Teel and N. L. Pavlovich city, as copy chief. Mr. Stuart tising Co., St. Louis, named associate crea- elected president and secretary-treas- J. Malone, with Geyer -Os- Martin tive director. urer, respectively, of Arizona CATV wald, New York, as VP -art supervisor Association. and producer, print and TV, joins Ross William F. Neary, sales promotion Dr. William Hanford, Roy of New York Inc., agency, as sen- director with WECT(TV) Wilmington, director of Del- aware Educational Network, ior art director and producer, print and N. C., joins wrvR(TV) Richmond, Va., Television TV. as sales development coordinator. resigns to become dean of college of fine arts at Wisconsin State University Alan Silverman, account executive Patty Hodge named director of mer- at Stevens Point. with WADO New York, appointed gen- chandising for KGB San Diego. eral sales manager. Joseph J. Rogers joins Blair Televi- John H. Brock appointed national sion, Philadelphia, as account executive, CBS newsman hit again sales manager of wis -ry Columbia, succeeding Warren G. Paul, named to S. C., succeeding Jack Spring, named Blair's New York market division sales CBS News producer Russ Bens - national sales manager of wTOL -TV To- staff. ley, who received multiple shrapnel wounds on March 1 at Khe ledo, Ohio. Both are Cosmos Broadcast- Loren Collard, with Young & Rubi- Sanh (BROADCASTING, ing stations. cam, New York, as TV producer, joins March 4), was wounded again March 2 Werner joins John C. Butler & Knox Reeves Advertising, Minneapolis. Bella during Vietcong mortar attack on Co., New York, as director of radio re- William Jaeger, sales manager with Marine base outside Danang, to search. Triangle Publications broadcast divi- where he had been evacuated. Mr. David E. Michels, national sales man- sion (Wrno Altoona, Pa., and WNBF Bensley was one of seven men ager of WBAL -TV Baltimore, named as- Binghamton, N. Y.), joins wrro To- wounded when mortar round fell sistant director of sales. ledo, Ohio, as general sales manager. between two Navy hospital bar- Robert W. Hall, media supervisor Boyd Browning, executive on Fris - racks. His condition was listed as with Dancer -Fitzgerald -Sample, San kies pet food account for Erwin Wasey "serious but not critical," with Francisco, joins Honig-Cooper & Har- Inc., Los Angeles, appointed executive shrapnel wounds in wrist, legs and rington, that city, as associate media for Anderson- McConnell Advertising lower abdomen. director. Agency, Hollywood.

72 (FATES & FORTUNES) BROADCASTING, March 11, 1966 PROGRAMING homa City, elected RTNDA director, news director. Frank Lecjaks, editorial both to fill vacancies. research director, named editorial di- Lewis Klein of WFIL -TV Philadelphia, Bill Hill, producer with NBC News, rector for wJw- AM -Tv. elected president of National Associa- New York, named executive tion of Television Program Executives. producer Al Mann, newsman with KtvxT (Tv) for NBC News, West Coast, and KNBC Also elected: Ian Harrower of wwJ -Tv Los Angeles, joins KMOX -TV St. Louis (Tv) Los Ed Adler, Detroit, first VP, and Herb Victor of Angeles. manager, as news director. news operations, West Coast, appointed WMAL -TV Washington, second VP. Paul wovA manager, TV news programs. Art Mc- Carson, with Geneva, N. Y., Dale Juhlin named executive pro- Carroll, local assignment editor, West named news director, succeeding Bob Lane, who WNYR ducer and James Becker named direc- Coast, named manager, TV news as- joins Rochester, tor at WON Continental Productions, signment. N. Y. Chicago. Bob Young, news director of WBBQ Arthur James Lagios, from wAAB Charles H. Schultz, executive pro- Worcester, Mass., and waz Boston, Augusta, Ga., joins news staff of KIWI ducer for CBS -TV, New York and Hol- 'oins ABC News, New York. Denver. lywood, joins Belafonte Enterprises, Los Angeles, as executive producer in FANFARE charge of projects in TV and motion UPI adjusts world -wide Edward E. DeLong, research director pictures. and member of editorial staff of The Rock Island John Geller, former music director Eric Riel, UPI manager for (Ill.) Argus, named proof NBC -TV's The Doctors for Score Canada, named business manager motion and merchandising manager for 'HBF- AM -FM-TV Productions, appointed VP, production for Asia. John Alius, UPI man- Rock Island, Ill., help- manager. ager for Mexico and Central ing assume duties of Heber E. Darton, recalled to active naval service at Great America, named manager for Rhett Hamilton Walker, production Lakes Naval Training Center. director with KRLA Pasadena, Calif., Canada. H. D. Davis, UPI manag- joins KRUX Glendale, Ariz., as opera- er for Brazil, named for Mexico John Korbelak, supervisor, booking tions manager. and Central America. John Vir- and traffic for NBC Enterprises, New tue, UPI bureau manager, Sao York, appointed manager, sales service. Jack Leary, with KYW -TV Philadel- Paulo, Brazil, named manager for phia, joins wTvJ(Tv) Miami as opera- Brazil. EQUIPMENT & ENGINEERING tions manager. Alberto Schazin, editor of Bra- Bruce L. Birchard, industrial division Don Hofmann, program director for zilian and Latin American spe- head for Sony Corp. of America, Ingle- KMBY -AM -FM Monterey, Calif., joins cial services, New York, named wood, Calif., named VP and head of KDAY Los Angeles as operations man- manager for Rio de Janeiro. Mar- newly created industrial and commer- ager. tin Leguizamon, manager in Uru- cial VTR division. guay, named manager for Ven- Dick Drury, program manager for Carl W. Ciaras, director of manufac- wiK Cleveland, appointed VP in ezuela. Jack Brannan, manager for Venezuela, named assistant turing for International Video Corp., charge of creative broadcast sales for Mountain View, Calif., named VP. The Heller Corp., Hollywood. editor, Latin American services, New York. George B. Marten, Ed Robbins, production manager and Ronald Wills, with Tokyo bu- senior technical editor program director for KPAT-AM -FM Ber- reau, named regional executive, for General Electric keley, Calif., appointed assistant pro- central division, USA. Richard Co.'s advertising and gram director for Kam San Francisco. Stone, UPI manager in Indonesia, sales promotion de- Robert H. Kinkead, production man- transferred to Indianapolis, Ind., partment, Schenecta- ager for WHDH-TV Boston, appointed bureau. Vicente Maliwanag, with dy, N. Y., appointed director of programing, succeeding Manila bureau, joins Djakarta bu- advertising and sales Robert B. Cheyne, named director of reau on temporary basis. promotion technical Mr. Marten public relations for parent Herald - Mike Conard, named newspic- communications spe- Traveler Corp. ture manager of UPI's Portland, cialist for visual communication prod- Ore., bureau. Roger Norum, corre- O. A. Lively, Walter Boris Jr., with WKBF -TV Cleve- ucts department. (George) spondent and general news editor land, named producer- director. sales manager of GE's distribution pro- with UPI's New York audio de- tective equipment department, Pitts- Albert Osborne, associate director partment, named UPI, Saigon, au- field, Mass., named to newly created with wrrv(Tv) Bloomington-Indianap- dio network correspondent. post of manager of marketing and plan- olis, named producer- director. ning for visual communication products Marcia Sicard named community af- department, Syracuse, N. Y. Stanley John E. Nance, on temporary assign- fairs and woman's wPTA W. Wickliffe, manager of special mar- director for ment with AP's Saigon (Tv) Roanoke, Ind. bureau, named kets for distribution sales operation, Los chief of Manila bureau succeeding Tony Angeles, appointed to newly created po- David M. Kennedy, coordinator of Escoda, who resigns to become man- sition of marketing supervisor for west- sports for NBC, joins Trans-World En- aging editor of Philippines Herald. ern region of closed -circuit TV busi- terprises as director of programs and Barry Sheft, assignment editor, with ness section, that city. sales and head of newly created office WGBS Miami, named news director. in New York. Dr. Anthony P. van den Heuvel Robert G. Palmer appointed news and named manager of reliability and ad- public affairs director for KOA -AM -TV vanced devices section at IIT Research NEWS Denver, succeeding Thompson R. Watt, Institute, Chicago, where for several Bos Johnson, wsAZ -AM -TV Huntington, news director, who resigns for reasons years he has lead research in advanced W. Va., elected treasurer of Radio-Tele- of health. electronic devices, particularly thin film. vision News Directors Association. Norman Wagy, news and editorial Paul A. Rock, design and field engi- Ernest J. Schultz Jr., WKY -TV Okla- director for wdw-Tv Cleveland, named neer specializing in color TV at Gener- BROADCASTING, March 11, 1968 73 al Electric Co., Syracuse, N. Y., named Holdings Ltd. William A. Speers, man- Oil, General Electric, Procter & Gam- chief engineer at noncommercial wTTw- aging director of CKwx Vancouver, ble and Beechnut. He is survived by (TV) Chicago replacing Walter Allis. B. C., appointed VP of Selkirk Hold- his wife, Edith, and three daughters. Donald Newsom named assistant chief ings. Balt Elton, general manager of Stanley Burt Jones, 74, who retired engineer. CJCA Edmonton, Alberta, appointed in 1958 as executive and copywriter general manager of cxwx, succeeding John F. Garrety, VP and manager in with Young & Rubicam, died March 1 Mr. Speers. Cameron Perry, general charge of engineering and electronics, at his home in New York. Following manager of CFO'. Grande Prairie, Al- State Building and its master World War I Mr. Jones joined J. Wal- Empire berta, appointed general manager of TV and FM radio transmitting anten- ter Thompson Co., starting at Y&R in CJCA, Mr. Elton. All are Sel- -Spear Inc., New York, succeeding 1939. He is survived by his wife, Mary, nas for Helmsley kirk Holdings stations. named also to newly created position and daughter. assistant to senior VP in Franz Elmendorff, VP with MCA of executive William F. Maag Jr., 84, president charge of management department. TV, Munich, Germany, appointed Euro- of WFMJ -AM -TV Youngstown, Ohio, pean manager of MCA TV. Paul J. Weber, corporate marketing died Feb. 29 at his home near Youngs- services manager for Ampex Corp., Eric Dunn, Toronto news editor for town. Mr. Maag, publisher of the Redwood City, Calif., appointed mar- Broadcast News Ltd., retires for reasons Youngstown Vindicator, put WPMJ on keting manager of magnetic tape divi- of health. the air in 1939. He put WFMJ -TV on sion. air in 1953. Robert Wheatley, project manager DEATHS Bryce Haynes, 75, secretary- treasurer for CATV construction department of Robert D. Work, 66, who retired in and member of board of directors, Au- Jerrold Electronics Corp., Philadelphia, 1962 as VP, board director and mem- dio Devices Inc., New York, died Feb. named operations manager. ber of plans board, Young & Rubicam, 24 at his home in Bradford, R. I., after died Feb. 29 of heart attack in Key long illness. Mr. Haynes, with tape - INTERNATIONAL Biscayne, Fla. Mr. Work was agency's manufacturing company for 27 years, Norman Botterill, general manager first male employe when hired in 1923 retired from full -time business activity of CJLH -TV Lethbridge, Alberta, ap- as office boy and copy trainee. During in 1962 but continued as officer and pointed director and VP of broadcast- his career, he was associated with ad- board member. He is survived by his ing operations for parent firm, Selkirk vertising copy for such clients as Gulf wife, Nina, and daughter.

FOR THE RECORD

STATION AUTHORIZATIONS, APPLICATIONS

As by BROADCASTING, Feb. casting Co. Seeks UHF ch. 56 (722 -728 mc); Estimated construction cost $528,164; first- compiled ERP 3.715 kw vis., 743 kw aur. Ant. height year operating cost $288,000. Geographic co- 29 through March 6 and based on fil- above average terrain 1,919.3 ft.; ant. height ordinates 40. 43, 55^ north lat.; 73. 36' 12.4^ above ground 133 ft. P. O. address: 231 west long. Type trans. RCA TTU -30A. Type ings, authorizations and other actions North Euclid Street, Anaheim 92800. Esti- ant. RCA TFU -30J. Legal counsel Krieger of the FCC. mated construction cost $941.154; first -year and Jorgensen; consulting engineer George operating cost $750.000; revenue $400,000. Coast afforded 10 days from release date Abbreviations: Ann.- announced. ant.-an- Geographic coordinates 33 51 00. north P. Adair. Ann. Feb. 28. tenna. aur. -aural. CATV -community an- lat.; 117^ 39 13. west long. Type trans. FINAL ACTION tenna television. CH- critical hours. CP- GE TT-59 -A. Type ant. GE TY -97 -A. Legal construction permit. D-day. DA- direction- counsel Cohen and Berfield; consulting engi- Savannah, Ga. -Lewis Broadcasting Corp. al antenna. ERP- effective radiated power. neer Stillman, Moffett and Kowalski. Prin- Review board granted UHF ch. 22 (530 -536 kc-kilocycles. kw- kilowatts. LS -local sun- cipals: Raymond E. Wieck Jr., president mc): ERP 198 kw vis., 39.6 kw aur. Ant. set. mc-megacycles. mod.-modification. N (15 %) Robert A. Lewis, executive vice pres- height above average terrain 507 ft., above -night. PSA- presunrise service authority. ident (15 %), Keith D. Carlsgaard, vice pres- ground 509 ft. P. O. address: c/o J. C. Lewis SCA-subsidiary communications authoriza- ident, secretary, treasurer, et al. Mr. Wieck Jr., Box 6447. Savannah 31401. Estimated tion. SH -specified hours. SSA -special serv- is sole owner of mercury refining and reconstruction cost $686.425; first -year operat- ice authorization. STA-special temporary search company. Mr. Lewis is executive ing cost $420,000; revenue $480,000. Geo- authorization. trans.- transmitter. UHF-ul- vice president of Gold Coast Productions graphic coordinates 32" 04 37^ north lat.; tra high frequency. U- unlimited hours. Inc. Dr. Carlsgaard is dentist and 50% 81^ 05. 47^ west long Studio and trans. both VHF-very high frequency. vis.- visual. w- partner in rock and mining company. Ann. located in Savannah. Type ant. RCA TFU- watts. educational. Feb. 28. 30J, type trans. RCA TTU -10A. Legal coun- - *Garden City, N. Y. -Long Island Educa- sel Pierson, Ball and Dowd; consulting engi- tional TV Council Inc. Seeks UHF ch. 21 neers Lohnes and Culver, both Washington. New TV stations (512 -518 mc); ERP 715 kw vis., 143 kw aur. Ant. Principal: J. C. Lewis Jr. is sole owner; in height above average terrain 384.14 ft.; ant. addition Mr. Lewis Is mayor of Savannah, APPLICATIONS height above ground 406.5 ft. P. O. address: owner of cab company, various Investment Anaheim, Calif.-Orange Empire Broad- 220 Old Country Road. Mineola, N. Y. 11530. companies, motor inn, insurance agency, and tractor company. In same action board denied application of WSGA Television Inc. for same facility. Action March 5. OTHER ACTIONS Review board in Sacramento, Calif. TV proceeding, Does. 17778 -79, granted petition EDWIN TORNBERG for acceptance of late filed application for review filed Jan. 23 by Grayson Television Co., and denied application for review, filed & Jan. 23 by Grayson Television Co. Action COMPANY, INC. Mar. 4. Review board in Santa Maria, Calif., TV proceeding, Doc. 16430, granted to extent indicated and denied in all other respects request of Key Television Inc. filed on Jan. Negotiators For The Purchase And Sale Of 10. Reply pleadings tiled by Central Coast Television, on Jan. 8 dismissed and Central Radio And TV Stations CATV of document to submit new reply document in accordance with rules. Action March 1. Appraisers Financial Advisors Review board in Largo. Fla., TV proceeding, Doc. 17051, granted motion for ex- New York -60 East 42nd St., New York 17, N. Y. MU 7.4242 tension of time filed on Feb. 27 by WLCY- TV Inc., and extended to March 12 time West Coast -1357 Jewell Ave., Pacific Grove, Calif. FR 5.3164 within which to file exceptions to initial Washington -711 14th St., N.W., Washington, D.C. Dl 7.8531 decision. Action Feb. 28. NI Review board in Patchogue, N. Y., TV proceeding, Does. 17889 -90. granted petition filed on Feb. 27 by Granik Broadcasting Co.

14 BROADCASTING, March 11, 1968 and extended to March 11 time within which amendment, filed Feb. 8 by Crest Broadcast- AM proceeding, Docs. 16290 -91, granted peti- parties may file reply pleadings to petitions ing Co. and accepted amendment. Action tion for extension of filed 4 to issues 4. time March by enlarge filed by Long Island Video Mar. Ohio Radio Inc. and extended to March 12 Inc. and Granik Broadcasting Co. on Jan. time within which to file oppositions to 11 respectively and oppositions to petition to ACTIONS ON MOTIONS David I. Kraushaar petition to enlarge issues and to designate enlarge issues filed by Long Island Video Hearing Examiner expedited procedures filed by WMGS Inc. on Feb. 16. Action Feb. 29. on Feb. 29 in Moline, Ill. (Moline Television Inc. Corp. (WQAD -TV) and Community Telecast- Action March 6. ACTIONS ON MOTIONS ing Corp.) TV proceeding, granted motions ACTIONS ON MOTIONS Chief Hearing Examiner James D. Cun- by Moline Television and extended to March 8 to of taking Chief Hearing Examiner James D. Cun- ningham on Feb. 29 in Sacramento, Calif. time to file objections a notice ningham on Feb. 26 in Jenkins, (Grayson Television Co. and Hercules Broad- depositions; and to March 7 to oppose mo- Ky. (Cardi- documents nal Broadcasting Co.), AM proceeding, desig- casting Co.) TV proceeding. designated Ex- tion for production of certain nated Examiner Forest L. McClenning to aminer Jay A. Kyle, in lieu of Examiner and submission of motion to limit or sup- serve as presiding Chester F. Naumowicz, Jr., to serve as press interrogatories (Does. 17993 -4). officer; scheduled pre - A. hearing conference for April 18 and hearing presiding officer; scheduled prehearing con- Hearing Examiner Jay Kyle on Feb. for May 14 (Doc. 18035). ference for March 11. 28 in Largo, Fla. (WLCY-TV Inc. (WLCY- TV]) TV proceeding, corrected in various Hearing Examiner Thomas H. Donahue Hearing Examiner Thomas H. Donahue on March 1 in Sallisaw, on Feb. 27 in Utica, N. Y. (Rust Craft respects transcript of record, and further Okla., and Boone- that of exhibit which ville, Ark. (Big Basin Radio and Booneville Broadcasting Co., P. H. Inc. and Roy H. ordered official copies Broadcasting Corp.), AM proceeding, grant- Park Broadcasting Inc.) TV ch. 20 proceed- were erroneously marked by official reed petition ing, denied petition by P. H. Inc. for leave porter as having been identified on July 14, joint by applicants and continued h17earing from March 1 to April 1 (Docs. to amend application (Does. 17932 -4). 1567 and rejected on July 16, 1967 are cor- 775 -6). is Hearing Examiner Jay A. Kyle on Feb. rected to read as being identified and re- Hearing Examiner jected on July 7, 1967 (Doc. 17051). Isadore A. Honig on 27 in Gainesville, Fla. (Minshall Broadcast- March 1 in East St. Louis, Mo. (East St. ing Co. and University City Television Ca- DESIGNATED FOR HEARING Louis Broadcasting Co., and Metro -East ble Co.) TV proceeding, rescheduled March Broadcasting Inc.), AM proceeding, granted 18 (Docs. 17609 -10). Commission has designated for heart the mod. of CP applications of WSTE(TVV) petition by Metro -East and extended time Hearing Examiner Chester F. Naumo- from March 7 to April 1 to file proposed wicz, Jr., on Feb. 28 in Patchogue, N. Y. Fajardo, P. R., and has dismissed earlier application for mod. of CP. Action Feb. 28. findings; and on examiner's own motion, ex- (Long Island Video Inc. and Granik Broad- tended from March 22 to April 16 date for casting Co.) TV ch. 67 proceeding, sched- filing replies (Does. 17256 -7). uled prehearing conference for Feb. 28 to New AM stations Hearing Examiner Isadore A. Honig on discuss petition filed by Granik Broadcast- March 4 in Henrietta, Geneseo and Warsaw, ing Co. for continuance (Does. 17889 -90). APPLICATIONS all New York ( "What The Bible Says Inc.." (Action Feb. 28) and by separate actions, Oxbow Broadcasting Corp., and John B. granted petition by Granik for continuance; Denver- Denver United Investors Inc. Weeks), AM 1090 kc, 10 kw. P. O. address: 1600 proceeding, granted petition by and scheduled following procedural and Seeks "What The Bible Says Inc." for leave to hearing dates: March 15. exchange of exhib- York Street, Denver 80206. Estimated con- amend cost $67,000; first-year operating application to update information as its, March 19, notification of witnesses, and struction to available funds and construction Costs March 26, commencement of hearing; and cost $81,384; revenue $310,000. Principals: (Docs. 17571 -3). granted petition by Granik for extension of Dr. John F. Bookhardt, president, Lorenzo Hearing Examiner Jay A. Kyle on Feb. time to March 11 to file responses to pres- B. Francis, vice president, Reverend John 27 in H Jackson Jr., vice president, and Sheldon Bellaire, Tex. (T. J. Shriner), AM pro- ently pending petitions for leave to amend ceeding, rescheduled March 18 hearing con- (Does. 17889 -90). W. Greene, vice president- legal. Stock has not yet been issued. Dr. Bookhardt is medi- ference for March 19 (Doc. 17635). RULEMAKING PETITION cal doctor. Mr. Francis is government em- Hearing Examiner Forest L. McClen- ning on March 1 in Costa Mesa - Newport Marquette, Mich., Northern Michigan Uni- ployee. Mr. Greene is attorney. Reverend Beach, 28. both California (Charles W. Jobbins), versity- Requests following changes in table Jackson is Methodist minister. Ann. Feb. AM proceeding in Docs. 15752, 15754-6, 15758- of television assignments: in Escobana, Brockport, N. Y.- Brockport Broadcasting 60, 15762, 15764 -6, granted petition by Charles Mich., on ch. 3, requests ch. 13; in Mar- Inc. Seeks 1560 ke, 1 kw. P. O. address: W. Jobbins and reopened record to reflect quette, Mich., on channels 13 and 19, re- Lester Building, Brockport 14420. Estimated dismissal of cost $65,000; first-year application of Jobbins for new quests channels 3 and 19. Ann. Mar. 4. construction operat- AM station at Grass Valley (Doc. 13997), and Commission has denied request to as- ing cost $80,000; revenue $85,000. Principals: again closed record. sign UHF ch. 43 to Baytown. Tex., and has Erwin L. Duryea, president, Richard W. Hearing Sweeting, vice president, Robert A. Pepper, Examiner Chester F. Naumo- terminated rulemaking proceeding on ques- wicz Jr. on March 1 in Springfield, Mo., Gil- tion (Doc. 17496). Baytown is approximately secretary, George T. Donaher, treasurer mer, Tex. and Ozark, Ark. (Babcom Inc., 25 miles from center of Houston. Action (each 14.3%) et al. Mr. Duryea is 97% own- Upshur Broadcasting Co., and Giant Broad- Feb. 28. er of two automobile agencies and one car casting Co.) AM rental agency, and is sole owner of motel. proceeding, granted peti- RULEMAKING ACTIONS tion by Upshur Broadcasting Co. for leave Mr. Sweeting is manager of advertising di- to amend application to update financial Commission has denied petition (RM- vision of film company. Mr. Pepper is auto- showing (Does. 17921 -3). 1169) filed by KLUB -AM -FM Salt Lake City mobile salesman and owner of real estate for rulemaking on a proposal to amend TV company. Mr. Donaher is 50% partner in DESIGNATED FOR HEARING table of assignments (Sec. 73.606) to assign insurance company. Ann. Feb. 28. Commission has designated for consoli- ch. 13 to Salt Lake City for fourth VHF Humboldt, Tenn. -Communications Asso- dated hearing AM applications of Risner commercial TV service. Action March 6. ciates Inc. Seeks 1090 kc, 5 kw. P. O. ad- Broadcasting Inc., Lebanon, and Lee Mace, Commission has amended its TV table of dress: Box 33, Humboldt 38343. Estimated Bagnell, both Missouri, with FM application assignments and assigned Ch. 24 to Iron- construction cost $17,930; first -year operat- of Risner Broadcasting Inc. to operate on wood, Mich. Action Feb. 28. ing cost $30,000; revenue $36,000. Principals: ch. 279 (103.7 mc), ERP 25.5 kw, ant. height DESIGNATED FOR HEARING Jesse Hill Ford Jr., president (60 %), James 251 ft. (Doc. 17899). AM applications request Sentee HI (20 %) et al. Mr. Ford is free- authority to operate on 1080 kc. Risner with Commission designated for hearing mu- lance author /writer and lecturer. Mr. Sentee 250 w, directionallzed ant.-D, tually exclusive applications Ann. 28. and Mace with of George T. is 50% partner in law firm. Feb. 1 kw, directionalized ant.-D. Action Feb. 28. Hernreich, d/b as KFPW Broadcasting Co. Soddy, Tenn. -Lee J. Cooper d/b as Ra -ad Commission has designated for hearing and Cleve L. Cotner, Mike Meyer, Carle of Soddy. Seeks 1240 Ice. 0.25 kw. P. O. ad- mutually exclusive applications Robbins, Ernest S. Stephens, and Gilbert dress: 952 Washington Building, Washington of Fred Forsgren, Kaysbier for new daytime AM station at d/b as Broadcasters Unlimited for 20005. Estimated construction cost $7,510; Alamogordo, N. M., to operate on 1360 kc new television station to operate on ch. 24 first -year operating cost $28,880; revenue with 5 kw. Action Feb. 28. at Fort Smith, Ark. Action Feb. 28. $36,000. Principal: Lee J. Cooper (100 %). Mr. Cooper is employed by WAPO Chatta- Existing AM Existing TV stations nooga. Ann. Feb. 28. stations FINAL ACTIONS FINAL ACTIONS FINAL ACTIONS Blacksburg, Va.- William B. Mathews Jr. KHAR Anchorage - Broadcast Bureau Commission has waived provisions of FCC granted 1430 kc, 1 kw -D. P. O. address: granted CP to replace expired permit which Sec. 73.610 (mileage separation requirements) Route 2, Box 271, Blacksburg 24060. Esti- authorized changes in ant. system. Action and granted application of .KEET(TV) Eu- mated construction cost $16,932; first -year Feb. 28. reka, Calif., to relocate transmitter at new operating cost $32,000; revenue $47,000. Mr. KMCW Augusta, Ark.- Broadcast Bureau site approximately 13 miles east of the Mathews is assistant athletic director at granted mod. of CP for extension of com- present KEET site and about 12 miles east Virginia Polytechnic Institute in Blacksburg. pletion date to July 2. Action Feb. 28. of Eureka. Grant includes authorization to He has no other broadcast interests. And in Buckley- Jaeger Broadcasting Corp. of Cali- increase antenna height to 1,510 feet. KEET same action dismissed application of Lester fornia, KKHI -AM -FM San Francisco, and is authorized to operate with ERP of 32.4 L. Williams in return for reimbursement by KGIL San Fernando, Calif.; KOL- AM -FM, kw vis. and 6.46 kw aur. Action March 6. Mr. Mathews of $1700 of expenses Mr. Wil- Seattle- Broadcast Bureau granted mod. of WEEQ -TV La Salle, Ill.- Broadcast Bu- liams incurred in preparing and prosecuting licenses to change name of licensee to Buck- reau granted mod. of license covering application. Mr. Williams has interest In ley Broadcasting Corp. of California. Action change in aur. ERP to 3.02 kw. Action WYTI Rocky Mount, WODY Bassett and Feb. 29. Mar. 1. WODI Brookneal, all Virginia. Action Feb. WDRC -AM -FM Buckley- Jaeger Broadcast - FCC granted mod. of CP's to extend 28. Ing Corp. of Connecticut, Hartford Conn. - completion dates for following stations: ACTIONS Broadcast Bureau granted mod. of licenses 'WGIQ(TV) Louisville, Ala. to Aug. 29; OTHER to change name of licensee to Buckley WFLA -TV Tampa, Fla. to Aug. 29: WNDT Review board in Mishawaka, Ind., AM Broadcasting Corp. of Connecticut. Action (TV) Newark, N. J. to Aug. 29; WNBE -TV proceeding, Doc. 14855, denied petition for Feb. 29. New Bern, N. C. to Aug. 29; WVIZ -TV further continuance of oral argument filed WRKV Rockville, Conn.-Broadcast Bu- Cleveland to Aug. 29; KTVM(TV) Medford, on Feb. 26 by Northern Indiana Broadcast- reau granted mod. of CP to extend comple- Ore. to Aug. 29; WOLO -TV Columbia, S. C. ers Inc. Action Feb. 29. tion date to July 10. Action Feb. 28. to Aug. 29; WRCB -TV Chattanooga to Aug. Review board in Springfield, Mo., AM WEAS Savannah, Ga.- Broadcast Bureau 29 and WMUL -TV Huntington, W. Va. to proceeding, Docs. 17921 -23, granted petition granted mod. of CP to extend completion Aug. 29. Action Feb. 29. filed on Feb. 27 by Giant Broadcasting Co. date to March 12. Action Feb. 28. OTHER and extended to March 4 time within which WNTN Newton, Mass. -Broadcast Bureau ACTION to file reply to opposition to petition to en- granted mod. of CP to extend completion Review board in Houston, TV proceed- large issues filed by Upshur Broadcasting date to May 2. Action Feb. 28. ing, Doc. 15827, granted motion to accept Co. on Feb. 16. Action Feb. 29. KEYZ Williston, N. D.-Broadcast Bureau BROADCASTING, March 11, 1886 75 granted mod. of CP to extend completion on or before March 11, and, in event any Jose, Calif., on: 1170 kc, 5 kw. 10 kw-LS. date to June 30 (alternate main trans.) Ac- portion of case is to be presented orally, he DA -2, U, req: 1170 kc, 5 kw 50 kw -LS, DA- tion Feb. 28. shall give written notice of identity of wit- 2, U; WKLO Louisville, Ky., on: 1080 kc, WNAL Nelsonville Ohio -Broadcast Bu- nesses on or before March 11 together with 1 kw, 5 kw -LS. DA -2, U, req: 1080 kc, 1 kw, comple- brief statement as to scope of testimony 10 kw-LS, DA -2, U; KLUC Las Vegas, on: reau granted mod. of CP to extend 10 3. Action Feb. 28. that if Broadcast Bureau wishes any of 1050 kc, 500 w -D, req: 1140 kc, kw -D; tion date to Aug. Furr's witnesses produced for cross- exami- NEW Hattiesburg, Miss., req: 1580 kc, 1 kw- WTEL Philadelphia - Broadcast Bureau nation it shall give notice on or before D; NEW Lake City, S.C., req: 1480 kc, 500 granted mod. of CP to extend completion March 14, and that hearing shall resume on w -D; WIZR Johnstown, N.Y., on: 930 kc, date to Sept. 11. Action Feb. 28. March 19 (Doc. 17444). I kw, DA -D, req: 930 kc, 1 kw -D; KGCA KRME Hondo, Tex. - Broadcast Bureau Office of opinions and review on Feb. Rugby, N.D., on: 1450 kc, 250 w, U, req: granted of CP for 29 in Indianapolis (Star Stations of Indiana 1450 kc, 250 w, 1 kw -LS -U; NEW Fergus date to June . Action Feb. 28.om Inc., renewal of licenses of WIFE- AM -FM), Falls, Minn., reel: 1410 kc. 500 w -D; NEW granted motion by Star Stations of Indiana New Boston, Tex., req: 1530 kc, 1 kw -D: INITIAL DECISIONS Inc. and extended time to March 4 to file NEW Clifton, Ariz., req: 1490 kc, 250 w, Application by WFNC Fayetteville, N. C., exceptions and supporting brief to initial U, and NEW Yazoo City, Miss., req: 1520 for CP to increase daytime power to 50 kw. decision (Doc. 16612). kc, 250 w, D. directionalized, has been granted in initial decision by FCC Chief Hearing Examiner FINES PRESUNRISE SERVICE AUTHORITY James D. Cunningham. Ann. March 6. Commission has notified KBAR Burley. Pursuant to Sec. 73.99 of commission Grant of application of WESX Salem, Idaho of apparent liability for forfeiture of rules until further notice, following AM Mass., to operate during daytime with 1 kw $500 for willfully or repeatedly falling to station has been granted presunrise service but without directional ant. sys. has been observe the provisions of Sec. 73.57 of rules. authority from 6:00 a.m. local time or sun- proposed by Hearing Examiner Basil P. Action Feb. 28. rise at given station, whichever is later, to Cooper in initial decision. Ann. March 1. Commission has notified KAWL York, sunrise times specific in instrument of au- OTHER ACTION Neb. of apparent liability for forfeiture of thorization with daytime ant. system and $500 for willfully or repeatedly failing to with power as shown: WMAP Monroe. N.C.. Review board in Bowling Green, Ohio, observe provisions of Sec. 73.93(b) of rules. 202 w. Action Feb. 26. AM proceeding, Docs. 16290 -91. granted peti- Action 28. Pursuant to Section 73.99 of the Com- of time filed Feb. 28 by Feb. tion for extension notified KASL New- mission Rules until further notice, follow- WMGS Inc. and extended to March 15 time Broadcast Bureau ing AM stations have been granted pre - within which to file oppositions to petition castle, Wyo. that It has incurred an appar- sunrise service authority for operation be- to enlarge issues filed by Ohio Radio Inc. on ent forfeiture liability of $200 for violations tween 6:00 a.m. and sunrise times specified 4. of rules, including failure to provide data Feb. 20. Action March concerning equipment performance meas- in basic instrument of authorization, with ACTIONS ON MOTIONS urements. Action March 4. daytime antenna system and with power as shown: WOSC Fulton, N.Y 500 w, action Hearing Examiner Charles J. Frederick RULEMAKING PETITIONS Feb. 12; WIMP Tampa, Fla. 500 w, action on Feb. 29 in St. Louis (Great River Broad- 14; WDOE 17210- WCDS Glasgow, Ky.-Requests amend- Feb. Dunkirk, N.Y., 310 w, action casting Inc.) AM proceeding in Docs. ment of rules so as to allocate ch. 288 to Feb. 16; KBOP Pleasanton, Tex.. 250 w, 15, 17217, 17219, granted request by Kansas action Feb. 21; and Broadcasting Inc. (KUDL) and scheduled Glasgow. Ann. March 4. WYND Sarasota, Fla.. Mont. -Requests amend- 500 w. Action Feb. 26. further prehearing conference for March KGLE Glendive, Following are temporary pre -sunrise op- 12; further ordered that hearing now sched- ment of rules to allocate ch. 243 to Glendive. Ann. March 4. eration grants pending final outcome of uled for March 12 is postponed to date to be ABS, v. USA & FCC (Case No. 31835 US agreed upon at March 12 prehearing con- WKXL Concord, N. H.- Requests amend- Court of Appeals, Second Circuit): WWNR ference. Action Feb. 29. ment of rules to assign ch. 288A to Con- Beckley, W. Va., 1000 w. action Feb. 14; KPQ Hearing Examiner Chester F. Naumo- cord. Ann. March 4. Wenatchee. Wash., 5000 w, 20; wiez Jr., on Feb. 29 in Macon, Miss. (J. W. action Feb. RULEMAKING ACTION KXOA Sacramento, Calif., 940 w. action Feb. Furr IWMBCI) AM proceeding, denied mo- 21: WFLA Tampa, Fla., 4260 w, action Feb. tion and rejected amendment filed with Commission has amended rules to con- 23: WGH Newport News, Va., I140 w, and motion for leave to amend application. Fur- form nighttime coverage requirements for WLEE Richmond, Va., 5000 w; and WIL St. ther ordered that in event Furr propose to class II and class III station assignments Louis, 3950 w. Actions 26. meet any portion of issue added by review with those for class II -A stations operating Feb. board's order released Nov. 29, 1967 by or. certain class I -A channels. Action Feb. 28. written exhibits, he shall exchange copies CALL LETTER APPLICATIONS New FM stations Woods and Watkins, Garden City, Ga. APPLICATIONS Requests WNMT. Delano, Calif.-Jesse L. Koonce. Seeks WFOX. L & P Broadcasting Corp., 98.5 mc, ch 253, 12.5 kw. Ant. height above Now! Milwaukee. Requests WNOV. average terrain 620 ft. P.O. address: 1009 Kensington Street, Delano 93215. Estimated Class AAA Quality CALL LETTER ACTION construction cost $26,100.50; first -year op- Fetzer Broadcasting Co., Cadillac, Mich. erating cost $12,000; revenue $12,000. Princi- Granted WWAM. pals: Jesse L. Koonce (100 %). Mr. Koonce Class A Costs is 50% partner with son in credit reporting DESIGNATED FOR HEARING company, credit reporting and collection with Marti STL FCC designated for hearing application agency, and collection agency. Ann. Feb. 28. of Edward D. Hyman d/b as Sierra Blanca Delaware, Ohio - Delaware -Marysville For information on complete line of Broadcasting Co. to change facilities of Broadcasting Service Inc. Seeks 104.9 mc, ch KRRR Ruidoso, N.M. from operation un- 285, 3 kw. Ant. height above average ter- 950 mhz Studio. Transmitter link and limited time on 1340 kc with 250 w night. rain 224 ft. P.O. address: Radio Building, Frankfort, Icy. 40801. Inter-City relay systems, write MARTI 1 kw -LS, to daytime operation on 1360 kc Estimated construc- with 5 kw. Action Feb. 28. tion cost $16,440; first -year operating cost Electronics, box 661, Cleburne, Texas $12,000; revenue $15,000. Principals: William PROCESSING LINE C Clay Jr. president and chairman and 76031. Tel. 817 -645 -4091 Broadcast Bureau on Feb. 29 adopted R. J. Reynolds treasurer (each 40.33 %) et al. pursuant to Section 1.571(c) of commis- Mr. Clay is 40.33% owner of WFKY and sion's rules, April 12, following standard WKYW -FM. both Frankfort, Ky., has 6.33% MONAURAL broadcast applications will be considered as interest in WMST Mount Sterling, Ky. ready and available for processing. is 28.4% owner of bank, 44% owner of con- Applications from top of processing line: crete pipe company, 40% owner of tobacco STEREO NEW Camden, S.C. req: 1130 kc, 1 kw-D; company and has numerous other business NEW Red Springs, N.C., req: 1510 kc, 1 kw interests. Mr. Reynolds has same broadcast 500(CH) -D; NEW Wisconsin Dells, Wis. interests as Mr. Clay is sole owner of REMOTE CONTROL req: 990 kc, 500 -w -D. KBRR, Leadville, Colo. trucking business, has interests in concrete on: 1230 kc 250 w -U req: 1230 kc, 250 w. pipe company and dry cleaning establish- 1 kw -LS, S.H,; 19411118 Mendocino, Calif.. ment. Ann. Mar. 5. on: 1520 kc, 1 kw-D, req: 1300 kc, 1 kw, D; Westerville, Ohio -Mid -Ohio Communica- TELEMETRY ICHOS Tucson, Ariz., on: 940 kc, 250 w, tions Inc. Seeks 103.9 mc, ch 280, 2 kw. Ant, DA -2 -U. req: 940 kc 250 w, 1 kw -LS, DA-2, height above average terrain 358 ft. P.O. U; NEW Winona, Miss., req: 1190 kc. 500 w- address: 13076 North Walnut Street, Galena D; NEW Bentonville, Ark, req: 1140 kc, Ohio 43021. Estimated construction cost 500 w -D; KBUB Sparks, Nev., on: 1270 kc, $27,918; first -year operating cost $20,000; 1 kw -D, req: 1270 kc, 5 kw-DA -D; NEW revenue $20,000. Principals: William R. Ponce, P. R., reg: 1490 kc, 250 w. 1 kw -LS, Bates, president (45 %) et al. Mr. Bates is U; WGHN Grand Haven, Mich., on: 1370 kc, radio engineer and also self- employed in 500 w -D, req: 1370 kc, 500 w, DA -N, U; electric service station. Ann. Mar. 1. NEW Seneca Falls, N. Y., req: 1110 kc, 1 kw- D; NEW LaFollette, Tenn., req: 1540 kc, FINAL ACTIONS 1 kw, 500 w(CH) -D; WHOD Jackson, Ala., Blue Ridge, Ga. -Fannin County Broad- on: 1290 kc, 1 kw-D, req: 1230 kc, 250 w, casting Co. Review board granted 103.9 mc, 1 kw -LS, U; NEW Circleville, Ohio, req: ch. 280, 3 kw. Ant. height above average 1540 kc, 1 kw, DA -D; NEW Heath, Ohio, terrain 240 ft. Action Feb. 28. req: 1000 kc, 250 w. DA -D; NEW Houston. Hutchinson, Kan. -Sound Sales Inc. FCC req: 850 kc, 10 kw, DA -D; WELK Char- granted 99.1 mc, ch. 256, 10 kw. Ant. height lottesville. Va., on: 1010 kc, 1 kw -D, req: above average terrain 554 ft. P.O. address: 1400 kc, 250 w, 1 kw -LS, U; NEW Char- 2627 East 4th (Box 1891) Hutchinson 67501. lottesville, Va., req: 1400 kc, 250 w, 1 kw -LS, Estimated construction cost $64,877.84; first - U; WIXI Lancaster, Ky., on: 1280 kc, 500 w- year operating cost $54,000; revenue $55.000. D, req: 1280 kc, 1 kw -D: WCRV Washington, Principals: D. W. Wright, president (52 %). N.J., on 1580 kc, 500 w -D, req: 1580 kc, 1 kw, Kermit Kruse, vice president and assistant MARTI electronics D; KOHO on: 1170 1 kw -U, A MARTI, Honolulu, kc, secretary and William H. Humiston, secre- DIVISION OF INC. req: 1170 kc, 5 kw -U; NEW Oak Ridge. Tenn., tary- treasurer (each 24 %). Mr. Wright is req: 1590 kc, 1 kw, 500 w(CH) -D; KL n ., semiretired. Mr. Humiston is sales repre-

76 (FOR THE RECORD) BROADCASTING, March 11, 1968 PROFESSIONAL CARDS i

JAMES C. JANSKY & BAILEY McNARY -Established 1926 - GEORGE C. DAVIS Consulting Engineer PAUL GODLEY CO. CONSULTING ENGINEERS Consulting Engineers RADIO & TELEVISION National Press Bldg. CONSULTING ENGINEERS 1812 IC St., N.W. 527 Munsey Bldg. Wash., D. C. 20004 Box 798, Upper Montclair, N.J. 07043 783 -0111 Wash., D. C. 20006 296 -6400 Telephone District 7 -1205 Phone: (201) 746 -3000 Washington, D. C. 20004 Member AFCCE Member AFCCE Member LECCE Member AFCCE

RADIO COMMERCIAL A. D. Ring & Associates GAUTNEY & JONES EQUIPMENT CO. Lohnes & Culver Everett L. Dillard, Gen. Mgr. 42 Years' Experience in Radio CONSULTING RADIO ENGINEERS Edward F. Lorentz, Chief Engr. Engineering Munsey Building District 7 -8215 930 Warner Bldg. National 8 -7757 PRUDENTIAL BLDG. 1710 H St., N.W. 298 -6850 Washington, D. C. 20005 347 -1319 Washington, D. C. 20004 WASHINGTON, D. C. 20006 WASHINGTON, D. C. 20005 Member AECOR Member AFCOE Member A FOOL' Member AFOCE

A. EARL CULLUM, JR. SILLIMAN, MOFFET KEAR & KENNEDY GUY C. HUTCHESON & KOWALSKI CONSULTING ENGINEERS 817 CRestview 4-8721 1302 18th St., N.W. Hudson 3 -9000 INWOOD POST OFFICE 711 14th St., N.W. P. O. Box 808 WASHINGTON, D. C. 20006 DALLAS, TEXAS 75209 Republic 7-6646 1214) 631 -8360 1100 W. Abram Washington, D. C. 20005 Member AFOOE Member AFCCE Arlington, Texas 76010 Member APOOE

GEO. P. ADAIR ENG. CO. KEAN, SKLOM & STEPHENS HAMMETT & EDISON JOHN B. HEFFELFINGER CONSULTING ENGINEERS CONSULTING RADIO ENGINEERS CONSULTING ENGINEERS Radio -Television 19 E. Quincy Skeet Radio & Television Communications -Electronics Riverside. Illinois 60546 Boz 68, International Airport 9208 Wyoming PI. Hiland 4 -7010 2029 K St., N.W., 4th Floor Suburb) San Francisco, California 94128 Washington, D. C. 20006 (A Chicago Telephone: (202) 223 -4664 Phone 312 -447 -2401 (415) 342 -5208 KANSAS CITY, MISSOURI 64114 Member AFOOE Member AFCCE Member LPOCE

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PETE JOHNSON MERL SAXON WILLIAM B. CARR RAYMOND E. ROHRER & Associates Consulting Radio Engineers CONSULTING RADIO ENGINEER CONSULTING ENGINEERS CONSULTING sm ENGINEERS Walker Bldg., 4028 Daley 317 Wyatt Bldg. -fin-k 622 Haskins Street Fort Worth, Texas Washington, D. C. 20005 P.O. Boz 4318 - 925 Lufkin, Texas 75901 304 -6281 AT 4 -9311 Phone: 347 -9061 Charleston, West Virginia 634 -9558 632 -2821 Member AFCCE Member AFOOE

E. HAROLD MUNN, JR. JOHN H. MULLANEY Serving The SOUTHEAST and ASSOCIATE ROSNER TELEVISION BROADCAST ENGINEERING SYSTEMS FREDERICK A. SMITH, P.! ' CONSULTANT Suite 71, Consulting Engineer 1150 Connecticut Ave.. H.W. ENGINEERS CONTRACTORS Box 220 Washington, D. C. 20036 120 E. 56 St. 29 South Mall 5 Exchange St. New York Plainview Coldwafer, Michigan -49036 Phone 202 -223 -1180 Charleston, S. C. 29401 N. Y. 10022 N. Y. 11803 Phone: 517-278.6733 Member AFOOE A/C 803 723 -4775

COMMERCIAL RADIO CAMBRIDGE CRYSTALS is MONITORING CO. PRECISION FREQUENCY FRANK A. ZOELLER Service PRECISION FREQUENCY MEASURING SERVICE TELEVISION SYSTEMS MEASUREMENTS SPECIALISTS AM -FM -TV AM -FM -TV FOR CONSULTANT 103 S. Market St., 445 Concord Ave. 20 Years Experience Directory Lee's Summit, Mo. Cambridge, Mass. 02138 Box 366 Sae Carlos, Cal. 94070 Phone Kansas City, Laclede 4-5777 Phone (617) 876 -2810 (4151 593 -1751

BROADCASTING, March 11, 1968 77 Marion, Ill. on ch. 232 A, req. ch. 296 A; Vero Beach, Fla. on ch. 292 A, req. ch. 228 A. DESIGNATED FOR HEARING SUMMARY OF BROADCASTING Vidalia, Ga. (Radio Vidalia and Vidalia Broadcasting Co.) FCC designated for con- Compiled by BROADCASTING, March 7, 1968 solidated hearing in applications for new FM station to operate on Ch. 249, 97.7 mc 3 Vidalia with ant. NOT ON AIR Total with ERP of kw: Radio ON AIR height of 139 ft. and Vidalia Broadcasting Lic. CP's CP's Authorized with ant. height of 289 ft. Acion Feb. 14. Commercia AM 4,159' 15 86 4,262 Commercia FM 1,758 40 256 2,048 Existing FM stations Commercia TV -VHF 493' 8 14 518 FINAL ACTIONS Commercia TV-UHF 118 27 161 307 *WHPK -FM Chicago - Broadcast Bureau Educationa FM 323 6 30 362 granted CP to replace expired permit. Ac- 16 tion Feb. 27. Educationa TV -VHF 67 4 5 KBUZ -FM, Mesa, Ariz. -FCC granted CP Educationa TV-UHF 53 22 34 109 to install new trans., install dual polarized ant., change ERP to 100 kw and ant. height to 170 ft. condtion. Action Feb. 27. * KANG(FM) Angwin, Calif- Broadcast Bureau granted CP to replace expired permit for change in ant. system, install new STATION BOXSCORE type trans., change in frequency, change ERP, ant. height and install new type ant. Compiled by FCC, Dec. 31, 1967 Action Feb. 29. KECR(FM) El Cajon, Calif. -FCC granted mod. of CP to extend completion date to COM'L AM COM'L FM COM'L TV EDUC FM EDUC TV April 7. Action Feb. 27. WRMF -FM Titusville, Fla.-Broadcast Bu- Licensed (all on air) 4,153' 1,732 611 320 120 reau granted mod. of CP to change type 230 ft.; condi- on air (new stations) 16 48 34 6 26 trans., type ant., ant. height CP's tion. Action March. 1. CP.s not on air (new stations) 87 252 173 36 39 KREB(FM) Monroe, La.- Broadcast Bu- Total authoirzed stations 4,258 2,031 822 362 185 reau rescinded December 27, 1967 grant of 1 0 application for renewal of license on Feb. License deleted 1 1 0 upon 0 28 for failure to meet condition placed CP's deleted 0 2 0 0 ant. returned to deferred ac- ti on Toms River, N.J.-Broadcast In addition, two AM's operater with Special Temporary Authorization. Bureau granted mod. of CP to change type 'In addition, three VHF's operate with STA's, and two licensed UHF's are not on the air. trans., type ant., specify studio at trans. site. Action Feb. 29. KGAF -FM Gainesville, Tex. -FCC granted mod. of CP for extension of completion date to June 30. Action Feb. 27. KTXN -FM Victoria, Tex.-FCC granted amendment to CP to change applicant to sentative for Greater Kansas Radio Net- ningham on Feb. 29 in Vidalia, Ga. (Radio Cosmopolitan Enterprises of Victoria Inc. work. Mr. Kruse is account executive for Vidalia and Vidalia Broadcasting Co.) FM and to consider application as change in KTVH(TV) Hutchinson, Kan. Action Feb. 27. proceeding, designated Examiner Thomas facilities of KTXN-FM as follows: change *Chattanooga, Term.- Tennessee Temple H. Donahue to serve as presiding officer; frequency to Ch. 238 (95.1 mc); ERP to 40 College. FCC granted 89.7 mc, ch. 208, 10 w. scheduled prehearing conference for April kw ;; install new trans.; new ant.; make Ant. height above average terrain 197 ft. 19 and hearing for May 15 (Does. 18014 -5). changes in ant. sys.; and increase ant. P. O. address: 1815 Union Avenue Chatta- Hearing Examiner Charles J. Frederick height to 155 ft. Action Feb. 27. nooga. Estimated construction cost 54,950; on Feb. 29 in Pompano Beach, Fla. (The WPRE -FM Prairie Du Chien, Wis.- Broad- first -year operation cost $3.000; revenue World Christian Radio Foundation Inc., cast Bureau granted mod. of CP to change none Principals: Dr. Lee E. Roberson, pres- Almardon Inc. of Florida and Sunrise type trans., instan circular polarized type ident and Dr. J. R. Faulkner, vice president Broadcasting Corp.) FM proceeding, granted ant.; condition. Action March 1. and others. Dr. Roberson is pastor of church motion by The World Christian Radio Foun- Broadcast Bureau granted mod. of CP and president of Tennessee Temple College. dation Inc. and dismissed with prejudice to extend completion dates for following Dr. Faulkner is co- pastor of church and its application (Docs. 18019 -21). FM stations: WTVL-M Waterville. Me.. to vice president of college. Action Feb. 27. Hearing Examiner Charles J. Frederick April 15; WORO(FM) Corozal, P. R. to on 1 in Fort Wayne, Ind. (The Gospel P. R. to July OTHER ACTIONS March Aug. 23; WCHQ(M) Camuy, Broadcasting Co. of Fort Wayne Inc. and 31; WMIN-FM St. Paul, Minn to Aug. 28; Review board in Murphy, N.C., FM pro- Fort Wayne Broadcasting Co.) FM proceed- WFRI(M) Auburn, Ala. to July 15: WDVL- ceeding, Docs. 17086 -87, denied motion to ing, received in evidence Gospel Broadcast- FM Vineland, N. J. to June 30; WR.LJ(FM) defer action, filed Feb. 5 by Cherokee ing Co. exhibits 5 and 11 and closed record Jacksonville, Fla. to Sept. 18; WVCM Car- Broadcasting Co. Action Feb. 28. in proceeding (Docs. 17594 -5). rollton,. Ky., to Aug. 27 and WJAG-M Nor- Review board in Eugene, Ore., FM pro- Hearing Examiner Isadore A. Honig on folk, Neb. to July 24. Action Feb. 27 and ceeding, Docs. 17951 -52, granted joint peti- Feb. 29 in New Orleans, (Americana Broad- on March 4 bureau granted mod. of CPa tion for approval of agreement, filed Feb. casting Corp. and Loyola University) FM to extend completion dates for following 13, by KUGN Inc. and Pacific Northwest proceeding, granted joint motion by appli- stations: KAWT -FM Douglas, Ariz. to Aug. Broadcasting Corp., the agreement is ap- cants and reopened record; received in 6; WHIY -FM Mount Dora, Fla. to Aug. 15; proved; that application of KUGN Inc. is evidence Americana exhibit 3 -A and Loyola Mankato, r 1l 18 and dismissed with prejudice; that application Exhibit 17 and closed record (Docs. 17607 - KKAALL- M Lake City, toAug. of Pacific Northwest Broadcasting Corp. is 8)u granted subject to condition set forth be- Hearing Examiner David I. Kraushaar OTHER ACTION low; and that this proceeding Is terminated. on Feb. 29 In Miami (Miami Broadcasting Review board in Albany, Ore. M pro - Action March 1. Corp. and Mission East Co.) FM proceeding, ceding, Docs. 17472 -73, denied joint request Review board in Wellsboro, Pa., FM pro - on examiner's own motion. scheduled hear- ceeding Docs. 17995 -96, denied motion for ing conference for March 8 (Docs. 17401, 27rby KKNND(M)r and rICRICT(filedM)February extension of time filed on Feb. 26 by Tloga 17403). bany Radio Corp. Action March 6. Broadcasting Co. Action Feb. 28. RULEMAKING PETITIONS ACTION ON MOTION ACTIONS ON MOTIONS KBRI Brinkley, Ark.-Requests issuance looking Chief Hearing Examiner James D. Cun- Hearing Examiner Basil P. Cooper on of notice of proposed rulemaking ningham Feb. 29 in Sacramento, Calif. (Dale Feb. 29 in Waco, Tex. (Centex Radio Co., towards amendment of FM table of assign- proceeding on revocation of 1KEFC(M)] KWTX Broadcasting Co. and ments. Ann. March 4. W. Flewelling) Calif. license for KXRO(M), designated Examiner Morbro Inc.) FM proceeding, scheduled cer- KSRF -FM Santa Monica, -Requests Jay A. Kyle to serve as presiding officer; tain procedural dates and continued March commission to adopt notice of proposed conference for March 20 which adds Santa Monica ch. scheduled prehearing evidentiary hearing to May 9 (Docs. rulemaking 11 in Washington and hearing for April 16 17939 -41). 68 to 73.608 (b) of rules. Ann. March 4. (Doc. 18038). Chief Hearing Examiner James D. Cun- Amendment of FM table of assignments in Sacramento ningham on Feb. 19 in Pompano Beach, Fla. to provide for new channel assignments for RULEMAKING. PETITION (The World Christian Radio Foundation Inc.. FM stations in California, New York, Mis- WBNB-FM Charlotte Amalie, V.I., has Almardon Inc. of Florida and Sunrise souri, Kentucky, Illinois, Texas, Wisconsin, for inclusion in ex- Broadcasting Corp.) FM proceeding, desig- Kansas and Florida has been proposed by petitioned commission FCC in notice of proposed rulemaking. ception to general power -height limitations nated Examiner Charles J. Frederick to for Zones 1 and lA class FM stations. serve as presiding officer; scheduled pre - Following are proposals for additions to FM of with 228 A, Liberty, Ky. WBNB-FM broadcasts 3.2 kw power hearing conference for April 25 and hearing table: Holister, Calif. ch. an antenna height of 1500 feet. If petition for May 15 (Does. 18019 -21). ch. 288 A and Dexter, Mo. ch. 272 A. Rock- to increase ford, Ill. ch. 248, 285 A, req. ch. 248, 285 is granted WBNB-FM proposes Chief Hearing Examiner James D. Cun- on to 50 kw at its present antenna on 19 in Mo. A, 285 A; Mendota, Dl. on ch. 265 A, req. facilities ningham Feb. Hannibal, (Mark height to provide 1 my /m signal over all Twain Broadcasting Co. and Great River ch. 261 A; Peru, Ill. on ch. 261 A, req. ch. Islands. Communications Inc.) FM proceedings. 265 A: Livingston, Tex. ch. 221 A: La Crosse, Virgin designated Examiner Basil P. Cooper to Wis. on ch. 227, req. ch. 227, 240 A: Wichita, CALL LETTER APPLICATIONS serve as presiding officer; scheduled pre - Nan. delete ch. 275, add ch. 236: Great Bend, Service Broad - hearing conference for April 24 and hearing Kan. de'ete ch. 235, add ch. 282: El Dorado, WGOS -M Community for May 16 (Docs. 18017 -8). Kan. delete ch. 237 A. add ch. 257 A; Hutch- 85) Chief Hearing Examiner James P. Cun- inson, Kan. delete ch. 256, add ch. 275; (Continued on page

78 (FOR THE RECORD) BROADCASTING, March 11, 1968 Dmaticastiiiq A CLASSIFIED ADVERTISING Monday Payable in advance. Checks & Money Order only. DEADLINE: Preceding Publication Date SITUATIONS WANTED 25t per word -$2.00 minimum. . DISPLAY ads $25.00 per inch.- STATIONS FOR SALE, WANTED TO BUY STATIONS, EMPLOYMENT AGENCIES, and BUSINESS OPPOR- APPLICANTS: If tapes or films are submitted please send $1.00 TUNITY advertising require display space. 5" or over billed at for each package to cover handling charge. Forward remittance run -of -book rate. Agency commission only on display space. separately. All transcriptions, photos etc., addressed to box numbers are sent at owner's risk. BROADCASTING expressly . All other classifications 35C per word -$4.00 minimum. repudiates any liability or responsibility for their custody or No charge for blind box number. return. Address replies: c/o BROADCASTING, 1735 DeSales St., N.W. HELP WANTED 30C per word -$2.00 minimum. Washington, D. C. 20036

RADIO Sales- (cont'd) Announcers-- (Cont'd) Help Wanted Personable, self- starter who likes people, New Jersey metropolitan area station needs - Management can become involved in community. Pleas- experienced announcer /newsman. Good pay We're looking for an ambitious man, 28-35, ant announcing voice helpful for brief board for person seeking permanent position at with solid sales and programing background shifts, heavy selling. Air mall resume to: good music adult station. Interview re- to take over management of established KSEW, Box 258, Sitka, Alaska 99835. quired. Box C -57, BROADCASTING. station in medium market of North Caro- WRNW, outstanding FM station outside New First phone announcer -salesman for central lina Send complete resume. Box B -277, York city, in Mt. Kisco. New York, needs Missouri daytimer. Twenty hours board. BROADCASTING. experienced salesman for local and regional rest in sales. Good salary plus commission. Assistant manager ... also actively head accounts, salary plus commission. Contact If you produce, age is no factor, send tape. local sales department. Ethnic radio experi- WRNW, 78 Lexington Ave., Mount Kisco, resume stating all. first letter. Box C -126. ence helpful -not essential. Ideal location New York. BROADCASTING. , state income expected in first letter. in Top rated group operator needs red -hot Box C -31. BROADCASTING. A great opportunity awaits northwest Florida. Aggressive 5 kw NBC good music R&B and jive disc jockies for Negro pro - Manager very strong in sales and general station has opening for young man with gramed station. Experience on Negro station management for strong Indiana daytimer, proven track record. Join our professional important. Top pay and excellent working in city of 100,000. $15,000 to $25,000 for right broadcast organization. Send complete re- conditions for man who has ability to do man with fringe benefits and incentive bon- sume including sales history. Mail to Bill modernized version of rhythm and blues uses based on Increase over existing busi- Tewell, Commercial Manager, Box 1669, Pen- show. Box C -148, BROADCASTING. ness. Only managers or sales managers sacola. Florida. Mid. Road dj for N.J. AM/FM in suburban currently employed apply. Write Box C-70, BROADCASTING. Air mail replies. Need part time help in the sales or manage- market. Box C -152, BROADCASTING. ment field. Need not affect your present Increasing staff. Immediate opening. Exper- General manager for powerful regional hard position. Write Box 812, Denton, Texas ienced announcer -salesman. Will train in rock operation in northeast. Must be #1 76201. good working personal salesman, an inspiring shirt- sleeve sales. Growing community, to be your own boss? conditions, profit sharing. Ralph Meador, salesmanager and capable of succinct but firm Like to sell but want Lexington, Mo. 816 -259- program supervision with no wasted motion. New idea in jingles packages. all markets, Manager, KLEX, Salary open. Challenging career opportunity need sales force. Sabre Productions, Inc.. 3232. for dynamo to whom hours mean nothing 755 Steves Ave., San Antonio, Texas 78210. Small station with MOR format, local orien- and who is now operating a successful rock- tation, good equipment wants self- starter er. We will not contact your present Announcers who enjoys being creative. Airmail resume em- KSEW, Box 258, Sitka. Alaska 99835. ployer until you say so. Sell us c/o Box afternoon man. Experi- to: C -145, BROADCASTING. MOR morning or Tan your hide in Oceanside. Southern Cali- enced only. Mature. Major university town permanent morning Assistant manager working toward station in Northeast. Box M -175, BROADCASTING. fornia. Experienced, manager. Management experience essential. man. 1st phone MOR. All fringe benefits. Capable of handling all activities. Strong on Hard working contemporary music per- Ideal place to live. Contact PD, Mike Wynn. sales, capable announcer. Satisfactory credit sonality to work in 180M southern market. PDQ, KUDE, Oceanside, Calif. 719 -757 -1320. standing. Medium market. Pacific northwest. Salary open. Send resume and tape to Box WFIX has opportunity for announcer ex- Middle -of -the-road music and news, day- A -360, BROADCASTING. perienced in MOR adult format. Established time. No smog, freeways, or race problems. organization in space capital of the world Announcer -salesman. Send complete info in excellent future. Send resume, tape Fishing, hunting, boating, skiing, golf fa- confidence. No contact with your boss; no offers cilities unexcelled. Send resume, references, opera- and photo to Manager, WFIX Radio, P.O. refs needed. Fine medium market Box '7, Huntsville, Ala. 35804. tape with news and commercials, salary tion; good pay, working conditions. Box requirments. Replies confidential. Box C -150, B -91, BROADCASTING. Our productlon manager has been promoted BROADCASTING. within our 7 station chain. Replacement Experienced manager wanting fourth owner- Adult oriented air personality with imagin- should have 1st class ticket, ability to ship $15,000 investment opportunity. New, ation and experience needed by high image create hard sell commercial copy, adminis- small -market AM. Prosperous area. Nice midwest metro, 50 kw station with strong trative ability. short air trick. In return we facilities, real estate. Well financed. Good position In market. Forward tapes and offer security, insurance program, retire- BROADCASTING resume to Box B -297, BROADCASTING. ment plan, paid vacation, opportunity for frequency. Box C -151, advancement and salary commensurate with We can offer opportunity and growth to you Experienced announcer- morning -man slot, experience and ability. Send resume. tape as a commercial manager of this recently bright MOR ... friendly voice, no chat- Todd, WGEE, station. This man must ter ... NYC metro area .. $600 mo. re- photo. immediately to Bob purchased Airmedia tape, photo, references. Box C -8. 4800 E. Raymond St., Indianapolis. Personal have proven sales record, be able to plan sume, interview at our expense a must. promotions, create selling ideas, direct and BROADCASTING. organize sales force. using modern control major market top forty format Combination announcer -news editor needed of Airmedia Southeast by ABC affiliate half hour from Ann Arbor, system. Can lead to manager station needs morning dj (6- 10AM-M -S) with East Lansing and Detroit. MUG. Howell. station. Send resume: Hudson C. Millar, 1st ticket, programing & production neces- WIRA, Fort Pierce. Florida. sary. Send resume, tape, photo, salary re- Michigan. quirements to Box C -13. BROADCASTING Immediate opening, Experienced morning Help Wanted -Sales man, contemporary format. Sports experi- fringe Production man -announcer wanted by lead- ence preferred but not necessary. Want de- Looking for super income potential, 40, station in east. benefits-excellent working conditions with ing top medium market pendable, mature man. First opening in 8 -large market station? Look no fur- Must be creative and versatile; capable of years. Send tape and resume to: Manager, medium producing consistently good, attention get- WILS- AM -FM, Lansing, Michigan. ther. Large group -owned station needs a ting continuity; utilizing a wide range of super salesman for top 40 operation, num- techniques, deliveries and production aids. Immediate opening for announcer with 1st ber one in market of over half million- Excellent opportunity in group operation. class license. Experience not as important sunny south location. Give references-pres- Rush tape and resume to Program Dirertor. as integrity at MOR station that is expand- ent billing and income. All replies confiden- Box C -16. BROADCASTING. ing. Located 35 miles from St. Louis. Send tial. Write Box C -71, BROADCASTING. tape and resume to WIND, P.O. Box 303. and col- Northwestern Pennsylvania expanding col- Highland, Illinois. Salesman- sportscaster. High school lege- industrial community is currently look lege 5 kw station, city of 20,000. sports. ing for 2 -3 young but mature announcers We offer challenge, opportunity for ad- Good opportunity. Apply now to Box C -72, who are news programing conscious and vancement and growth to the right man to BROADCASTING. who would like to become an integral part be final man to make up this leading re- We offer challenge, opportunity for advance- of the community. Third class tickets and cently acquired Airmedia station. What ment and growth to young men (25 -35) draft exempt. We are waiting for your tapes do you offer? Are you an announcer -engi- wanting a future in sales. sales management and resume. Write to Box C -27, BROAD- neer looking for a future; are you capable and management with Airmedia. Immediate CASTING. of AM -FM maintenance, knowledgeable in openings for two salesmen -one with WIRA, MOR music, good on news and production; can easily lead to management of Airmedia Two summer relief announcer positions then you are our man. You'll go far with station: one to be manager or commercial available at major upstate New York radio Airmedia. Send tape and resume to Hudson manager of WOW, Negro format, both Fort and TV station. $150.00 per week for top Millar, WIRA, Fort Pierce, Florida. Pierce, Florida. Must have proven sales ex- men. skilled in news operation and record perience, love radio, and be work dynamos, programs. Openings available May through Needed one announcer experienced in play - full of ideas and imagination. You can go December and June through September. by- play. Good working conditions, salary far with Airmedia. Send resume to Hudson Send tape and resume to Box C -73, BROAD- negotiable. Call John J. Balles, Gen. Mgr.. Millar. CASTING. WJAT, Swansboro, Ga.. 912- 237 -2011.

BROADCASTING, March 11, 1988 79 Announcers -(Coned) Technical- (coned) Production-Programing, Others WJAS, Pittsburgh, seeks summer replace- Chief engineer. Midwest 5 kw daytimer. Gal Friday. Gather and write news, write ment announcer capable of handling moni- Permanent position for experienced man. good commercial copy, voice with seduc- tor -type format. MOR, mature. tight pro- No air work. WAIK. Galesburg, Illinois, tive qualities. Good pay, successful small duction, interview ability. Your chance to (309) 342 -3161. market AM -FM stations. Box B -92, BROAD- make your mark with an NBC owned sta- CASTING. tion. Send tape, resume, photo to Mel Ber- First phone man for transmitter, no an- man, WJAS, Pittsburgh, Penna. 15220. nouncing. Will train beginner. Station Group operator has immediate opening for WAMD, Aberdeen, Md. program director in New Orleans. Top 40 Good announcer 5:00 p.m. to midnight rock experience important. Must be promo- Middle of the Road, AM -FM operation. Chief engineer who can work in at least tion minded, contest oriented, idea man and Ab ove average remuneration . send one other department. Non -directional AM rating conscious. Production ability on com- resume and tape to WKAJ, Saratoga going FM later in year. Good opportunity mercial spots important. Annual salary top Springs, New York. for qualified person who would like living four figures up to $15,000 plus merit raises WKBW radio has an opening! You'd better in city of 15,000. Send photo. background, and annual bonus. Send complete details be sharp. You'd better be very, very good. experience and salary requirements. with an outline of your successful ideas. No "Ron radio" need apply. Send non-re- WBYS, Canton, Illinois. Box C -149, BROADCASTING. turnable tape, complete resume, and pic- First phone for transmitter and mainte- N.J. MOR AM /FM seeks production buff to ture to: Jeff Kaye, Program Director, nance. Write or phone Don Cook, WCNW, handle short air trick, production, etc. WKBW Radio, 1430 Main Street, Buffalo, Fairfield. Ohio, phone 513- 892 -5958. Tape, resume and dollars first. Box C -153, N. Y. 14209. BROADCASTING. Florida daytimer wants first phone New station WFEM FM, Ellwood City, Penn., engineer Good opportunity for board man in a member of the Great Scott group. Com- capable of maintenance. Short announcing strong shift. Write Manager, WELE O. production . 10,000 watt station ... me- plete staff hired except for PD who can do Radio, P. dium market Rush tape, photo, resume. news and play by play; and one salesman - Box 4006, Daytona Beach, Florida, or phone announcer. Enthusiasm more important than (904) '767-1131. No collect calls please. Box C -156, BROADCASTING. experience. Send tape and Projection and sound expert, to be in charge full particulars Needed immediately -lst phone engineer at of systems in motion picture theatres; and to H. Scott. WPAZ, Box 638, Pottstown, WEOK AM -FM, Poughkeepsie, N.Y. Penna. 19464. Contact coordinate and advise on installations in new Lou Pelts or Fred Brill, tel. (914) 471 -1500. theatres, including automated systems. Ex- Combination play -by -play and news man. perienced only. Full time. with fast -growing Excellent opportunity. Salary and Permanent salaried position open for right talent. . nation -wide circuit of theatres. Box C -157, University and high school sports. Send man ... first phone , maintenance . resume, picture, call Bob Olson. WMS Radio, Ironwoodd BROADCASTING. complete background plus Michigan. (906) -2411. air check to James P. Schuh, Program Di 932 Combination salesman, copywriter, and rector, WSPT, Stevens Point, Wisconsin or Two first class ticket engineers needed by week -end announcer. Will consider part of call 715- 341 -1300. growing Illinois station group. Salary based these abilities. Selling a must. Top salary- on experience and fringe. Send resume and tape. KXOW, Florida calls! Immediate opening. Adult qualifications. Apply John P.O. Box 579, Hot Springs, Arkansas. sound, successful full -timer needs all around F. Hurlbut, Jel -Co. Radio, Inc., P. O. Box announcer -producer to work with staff of 553, Mt. Carmel, Illinois. Production manager copywriter for Chicago professionals. Experience, endorsed third., suburban station. Must be a pro willing to and love of radio ABC radio networks in Chicago will need accept the challenge of stereo production essential. Send tape, snap- vacation relief men starting March 30, 1968. and have the desire to train for program shot. full details airmail to Art Ross, PD. Must have first class license. Audio opera- director position. Immediate opening. Send WTMC, Ocala, Florida 32670. tions, production & remote broadcast ex- tape, resume and salary requirements first Need experienced first phone announcer- perience necessary. Write Bill Gilmore, ABC reply. WNWC, Arlington Heights, Illinois. start April 20 -good permanent position with Radio, 360 N. Michigan Avenue, Chicago, 60004. opportunity for advancement. $150.00 per Illinois, 60601. week, $5.00 raise very six months, 45 hour Situations Wanted- Management air shift, 48 hour total. Car necessary. No NEWS Excellent manager available out- collect calls. Radio station, general WTOR, Torring- Experienced on -air news director needed by standing record and background, top indus- ton, Connecticut. 203 -489 -4181. try references. Box C -74, BROADCASTING. Immediate opening southern California contemporary station for experienced an- to expand and manage department. Send Experienced manager . . . excellent record nouncer with first phone for night shift. resume, tape, and photo to Box A -341, and references. Proven ability. Small to Network MOR station. Call Manager at BROADCASTING. medium midwest market preferred. Can 318 -442 -6611. invest. Box C -78, BROADCASTING. Good voiced announcer with production and Major metro AM needs experienced, ag- news experience. gressive, AM newsman. Big voice, showman- General manager: Professional salesman, Good opportunity with ship, strong on local money making programer, cost conscious, growing group operator for rapid advance- news, 'beepers', rewrite. all phases. ment to PD or management. Send tape, resume & pic. To Box C -77, community relations, experienced resume Send tape and BROADCASTING. Excellent references. Now managing small to P. O. Box 22082, Greensboro, N. C. market station. Available 30 days. Box C-80, Newsman. Must be experienced in gather- BROADCASTING. Technical ing, writing and delivering the news. Pro- gressive Veteran station manager with proven track Chief engineer southern market. Benefits, good record seeks realistic opportunity. Box C -81, wanted for full-time, upstate starting salary. Box C -155, BROADCAST- BROADCASTING. New York operation. Fine opportunity for ING. capable maintenance man-who is a self New England -top rated salesman -presently starter -and takes pride In his work. Send This 35,000 plus market really generates employed in management. 36. Experienced in full particulars-first letter-to General news . We've been first with it for all phases. Desire general manager position Manager, Box B -273. BROADCASTING. years .. but we've decided one more re- -small or medium market. Box C -82, First phone-maintenance and operation for porter could put us even further ahead. BROADCASTING. FM Emitter and studio, college station in Filling this new position will be an investi- 24 years, all phases of radio. Highest rec- the east with new equipment. Send resume gative, interpretive reporter who will have ommendations. Seek small S. C. market. to Box B-305. BROADCASTING. time to develop the "entire" story. He'll Combo /mgr. sales mgr. Box C -110, BROAD - Immediate have college or training and will be part of CASTING. opening in upper east Tennessee a five man staff receiving excellent salaries area for man with first phone who can do Religious station, college graduate -Radio light maintenance and some and fringe benefits. If you're the man, rush resume air work. Send tape and resume to Morry Alter, News Di- degree seeks management position. Experi- to Box C -75, BROADCASTING. rector, KSTT, Davenport, Iowa. ence all phases management also produc- 2 engineers with 1st class license needed. tion, sales, announcing. Prefer eastern loca- Radio, TV and full time FM Stereo in Newsman wanted immediately for Central tion. Box C -137, BROADCASTING. medium midwest market. Technical Florida's top station. Should be experienced tions and opera- in gathering, writing, and To multiple station owner looking for strong maintenance only. Prefer one to on -air reporting. station manager, top salesman. excellent all have previous radio or TV station experi- Phone Bob Raymon, News Director, 305- ence. Will consider one without 241-1491, WDBO, Orlando, Florida. around operation, organization offering at- experience broadcast tractive situation to relocate man of 19 school other Newsman for tight top 40 format in metro- years station schools. Rush resume, please include politan Washington, D. C. Call or write managership.Now Now major market sales. Box phone number. Harry Averill, WEAM, Arlington, Virginia. Box C -147, BROADCASTING. C -76, BROADCASTING. 703 -534 -8300. First phone for transmitter cellent and studio. Ex- Local newsman for WELV, Ellenville, New Sales opportunity for experienced man; York. Contact H. Borwick, WVOS, Liberty, excellent salary and chance for advance- New York. Excellent time salesman established at major ment. No. announcing. Location: Mid -U.S. market station. Seeks position with station Box C -133, BROADCASTING. News director for Chicago surburban sta- or group leading into management. Young, Chief engineer tion. Must be experienced in gathering, highly productive, with solid broadcast back- -first phone. Medium Pa. writing and delivering news ... plus abil- ground. Box C-83, BROADCASTING. market sixty miles from Philadelphia. One ity to take charge of news operation. Im- KW station. Maintenance only transmitter, mediate opening. Send tape, resume and Announcers studio, remote equipment. No announcing. salary requirements first reply. WNWC, Ideal for technician with up experience to move Arlington Heights, Illinois, 60004. Experienced announcer, creative versatile to chief. $130 per week, fringe benefits, Central Pennsylvania full time news dj. Authoritative newscaster, aggressive Send resume to Box C -154. BROADCAST- -talk ING. formated station has immediate opening for salesman, third endorsed, tight board, de- experienced news writer- broadcaster for pendable, Box B -78, BROADCASTING. AM station going FM and UHF TV; needs news team that pulls no punches. Oppor- First phone engineers with AM or TV tunity to learn talk. $100 combo: experienced, college, experience. per week for management potential, like? Box B -158, KVET, 113 W. 8th, Austin, Texas 78701. qualified person. Call Terry Parker, News BROADCASTING. Chief engineer, excellent facilities. Little an- Director, WRTA, Altoona, Pennsylvania. 943 nouncing. Soon to install new transmitter 8112, or send tape and resume. DJ, tight board, solid news, commercials, and FM. No smog, ice, snow, tornadoes Radio newsman wanted for early morning third phone. Box B -217, BROADCASTING. sandstorms, hurricanes. Mexico is next shift. Possibility for some TV. Tape and info door. Send complete to Sportscaster 21, play -by-play college, draft Laredo, details to KVOZ. Bob Lee, WWTV, Cadillac, Mich., P. O. exempt, eight months experience. Box B- Texas. Box 627. 294, BROADCASTING.

BO BROADCASTING, March 11, 1968 Situations Wanted -Announcers Situations Wanted -Announcers Situations Wanted -News Continued Continued Continued Sportscaster. Experienced. Dynamic play - Radio announcer with very good background Newscaster, reporter, women's director, for- by- play. First phone. Some TV. Box C -32, desires to return to radio or TV or both. mer model. Experienced radio -television in BROADCASTING. Graduate of radio school. Have had 2 years major market. Want well -paying, permanent of college. Prefer in person audition. Will opportunity in fast- moving market. Box NYC broadcast school grad seeks first posi- go anywhere in country. Sober, mature. C -140, BROADCASTING. tion. Adult -announcer. MOR, di. 3rd en- dependable. Box C -122, BROADCASTING. dorsed. College, single, 28. Audience appeal Bright college grad, 22, strong news, sports, and more. Box C -40. BROADCASTING. Experienced sportscaster wants play by play MOR; relocate, prefer Orlando, Tampa, baseball position. Box C -125, BROADCAST- Jacksonville or other Florida. 5 years in Experienced young Negro dj announcer, top ING. broadcasting. For real, want full career! references, salary secondary to opportunity. Kentucky preferred. First phone. Parke Hayes, Box 144, Hillsdale, Michigan Available on short notice, 3rd endorsement. Tennessee, 49242. Available 4/1. Box C -41, BROADCASTING. Announcer, some experience. Box C -127 BROADCASTING. Production-Programing, Others Rock. top forty, rhythm and blues, authori- 10 year veteran in radio desires new chal- tative newscaster. 3rd class, draft free, Box lenge. Familiar all phases. Would like to Solid top 40 experience . devotion, music C -65. BROADCASTING. program or jock your country or MOR sta- director. Box C -96, BROADCASTING. tion. Not a genius. willing to learn and Professional Morning man. 33. 15 years in Dallas, New work hard. First phone, family, excellent music director ... top 40 . . . York markets. #1 in 12 station area. Bright work record. Please no blue sky story, per- nowt Box C -97, BROADCASTING. but intelligent approach to music-informa- sonal interview a must. Any market . Sales and promotion minded, top 40, take tion- humor -telephone format. Call 516 -368- but a livable wage. No hurry, now at 50 KW charge PD detail man . young family 0238 or write Box C -79, BROADCASTING. contemporary in top 15 market Box C -128, man. First ticket. Prefer medium market. BROADCASTING. Will wait for right offer. Box C -98, BROAD- Experienced coach and announcer seeks CASTING. permanent radio/TV affiliation. Knowledge- Jet -set jock . Personality, top 40, swinger able play -by -play and analysis. Copywriter. experienced, 3rd class, looking for larger Topnotch take- charge gal, legal background, Masters degree, veteran. Box C -84. BROAD- market, better pay, married, mid 20's, draft presently with radio tape /disc producers as CASTING. free, employed now. "Will wait for right administrative assistant, traffic manager, col- offer." Box C -134, BROADCASTING. lections correspondent, seeks similar posi- DJ radio or TV newscaster, experienced. tion, radio, TV, films. NYC only. Box C -99, 3rd class endorsed. Solid theatrical back- Third endorsed, prefers midwest, college, BROADCASTING. ground. Box C -85, BROADCASTING. three years experience, production, strong on news. Box C-136, BROADCASTING. Production director -announcer, 11 years experience also Responsible, married, 16 yr professional of Los Angeles, San Francisco, want a very MOR to classical, strong on Baltimore radio, desires new location, pre- news and sports -prefer central or south knowledgeable, controversial talker for your Florida. Box C -100, BROADCASTING. fer Miami, Florida or nearby southern area. telephone talk show? Try me. Box C-138, Especially strong on late evening or all night BROADCASTING. Radio group: music -programing -operations. program. If you are interested in a well And I can announce, tool Can you afford balanced, informative, entertaining show, Experienced, ambitious announcer, homesick me? Box C BROADCASTING. then I am interested in you. No unimagina- for the Pacific northwest. Military com- -123, tive, rock, top 40, revolving door policies pleted. Family. Box C -143, BROADCAST- Continuity/production director 33A years considered. Box C -86, BROADCASTING. ING. experience. Nice person. Married.- Conscien- tious. Clever? Send job /station information. Negro soul jock, any format, first class li- Have rate card will fly. Seeking manage- Receive copy, resume, production tape. Mid- cense. Box C -87. BROADCASTING. ment position where these qualifications west. Box C will be utilized: broadcast "idea" salesman, -139, BROADCASTING. Negro di, rhythm and blues preferred, 3rd creative programing, Bachelor Science de- Director of commercial production: Topflite phone, good voice, needs break. Box C -88, gree, radio/TV, developing active adver- creative writing and production: all-media BROADCASTING. tisers, commercial pilot license, instrument work experience. Wants larger TV market and multi -engine rating. Resume is in Box challenging opportunity. Degree. Write Box Announcer, Negro, modern approach, some C -158, BROADCASTING. C -142, BROADCASTING. experience. Tape available. Box C -89, BROADCASTING. Almost two years experience. Some college, TELEVISION-Help Wanted third phone. Box C -159, BROADCASTING. Six years experience -three with major Attention Philadelphia areal Good music an- Sales market station. First phone, college, family. nouncer seeks summer position. Degree in Prefer midwest MOR and /or TV but will re- Southwest TV major market network VHF. radio, 2 years experience, 3rd phone with Exceptional locate with proper offer. Desire opportunity endorsement. Box C -160, BROADCASTING. opportunity for salesman of for advancement. Ready for PD. Box C -90. proven ability to oin aggressive sales - BROADCASTING. First phone, married. Top 40. Five years ex- oriented operation. Assume established list perience. Medium, metro market only. with opportunity to grow. Send complete Young with great potential, top 40 di -an- Draft exempt veteran. William. 612 -PA4-9007, resume including references and picture to nouncer -3rd endorsed -little experience - 741 -2251. Box B -279, BROADCASTING. military completed -will relocate- available One of the nation's first UHF -TV stations immediately. Box C -91. BROADCASTING. First phone, experienced Negro R &B an- seeks salesman. Unusual growth potential nouncer. Presently employed. Ready for big for Any announcer openings at a Florida money times in same music. Age 26. Family. Avail- experienced man. Mid -west location. able on Send resume, salary requirements to Box maker? 3rd phone, 5 years MOR experience, notice. John Carter, 5756 South C -101, BROADCASTING. military complete. Box C -92, BROADCAST- Parkway, Chicago, Illinois, phone 312 -324- ING. 7533. Should have at least 3 to 5 years rep. experience and /or national TV sales experience Hot 100 new sound, 3rd endorsed, draft de- Radio -tv announcer looking for first posi- with an indie. If you can't "take over and ferred. Good commercial delivery and pro- tion. Broadcasting school graduate. 3 yrs go," don't respond. Mid -west background duction ability. Experienced. Box C -93. college, Military completed. 3rd endorsed. desired but not required. Call or write Don BROADCASTING. Will relocate. Dependable, anxious to get 215- 735 started. Paul Siragusa, 79 Chatsworth Ave., Heller -2320. U.S. Communications, Career Academy graduate, anxious to work Kenmore, N.Y. 1500 Walnut Street, Phila. 19102. under lire. DJ, news oriented, strong corn mercial delivery. Call collect after 5 P.M., Excellent play-by -play man. Just graduated Announcers 203 -537 -2804. Or Box C -94, BROADCASTING. from top broadcasting school. Salary open. 201 -267 -7264, after 5:30. Staff announcer. Good background for on- Boss personality jock, mellow production, the -air and booth work for major VHF color first phone, college grad, experienced. single, First phone, uppermidwest middle -aged, no Also news draft exempt. Wants major teen note spot experience. DJ, MOR, some announcing, aoperation.chor nand desk man with ogeineral staff and will get it! Box C -113, BROADCAST- dedicated to entertain. Box 44, Chisholm, experience. No problem child please. Send ING. Minn. 55917 tapes to Box C -111, BROADCASTING. Good voice announcer, di, authorative, Top 10 markets and suburbs: Give your lis- Radio announcer who needs TV break will newscaster, family man. Will relocate, Box teners what your competition isn't. Jazz be considered, chance for weather and news C -114, BROADCASTING. record host will provide 60 to 90 minute shows. Ohio station. Contact Barry Lillis. Monday through Saturday series. Yours to 419 -225 -3010 (no collect calla). Disc jockey, announcer, air personality, ex- sell for total profits or run sustaining. First Technical perienced bright swinging di. Bright sounds. offer accepted for returning tapes after Authoritative, newscaster. Family man. No playing. JAZZ, 103 Middle Road, Muscatine, 1st class engineers for operations, transmit- prima donna, or floater. Willing to relocate. Iowa. ter and maintenance. Midwest network Box C -115, BROADCASTING. VHF, medium market. Good place for family Excellent voice, references. Young, versatile, living. Send details, photo and salary re- Perspicacity is alive and embodied in John professional announcer. Immediately avail- quirements. Box B -78, BROADCASTING. Yarborough-newscaster -disc jockey. What- able. 408 -476 -0967. ever your format the perspicacious Mr. Television engineer -for studio operation, Yarborough is more than capable. Under 30, live, film and VTR. Color experience pre- unmarried, accent free and some experience Technical ferred. Southwest VHF station. Box C -144, in NY area. Box C -117, BROADCASTING. First phone, desires chief engineer job with BROADCASTING. Box C Announcer- newsman. Family man with six announcing. -95, BROADCASTING. AM station going FM and UHF TV; needs years experience in all phases. Prefer me- NEWS engineers with AM or TV experience. dium to large market. MOR only. Box C -118, ICVET, 113 W. 8th. Austin, Texas 78701. BROADCASTING. Immediate availability. Television-radio Immediate opening for two experienced newscaster. Over 15 years metro experience. television engineers with 1st class licenses Good jock. Now in top market. May be Commercials, writing, editing, documen- for northern California VHF station. Send what you're looking for. Why not find out? taries, stable, mature. Metro area only. Box resume to Chief Engineer, KVIQ -TV, Box C -121, BROADCASTING. C -116. BROADCASTING. Eureka, California 95501.

BROADCASTING, March 11, 1088 81 TELEVISION -Help Wanted TELEVISION -Help Wanted TELEVISION- Situations Wanted Technical -(Cont'd) Production- Programing, Continued News -(cont'd) Southeast first class phone TV maintenance Expanding ETV station needs experienced Newsman, presently editing 2 newscasts and operational July 1, 1968. Sal- daily. anchoring 1 on air. needs change. experience preferred, others producer- director starting -west medium or large mar- considered. Vic Bankowski, C.E., P.O. Box ary $7500 -8000 for eleven months. Master's Mid or south the 19, WHNT -TV, Huntsville, Alabama. Degree required. Film -making experience ket preferred. Real pro, no appeal to desirable. Bowling Green State University youthful-charm-wire-copy 200 New UHF station in growing market with is an equal opportunity employer and as Box C30OADCASTINGA four season recreation iu requires broadcast such will give consideration for employment Experienced major market newsman will re- engineers with color. VTR and control room without regard to race, color, creed, or or news di- experience. First Class License required. national origin. Send credentials to Dr. locate for reporter, newscaster Send resume to WVNY-TV, P. O. Box 22, WBGU -TV, Bowling Green, rector position. Box C -141, BROADCASTING. Burlington, Duane Tucker, Vt. Ohio. June /September employment desired by stu- Television studio VTR and transmitter en- /director. We have opening at full top Northwestern TV /radio journalism gineers for operation, Producer dent. Two years experience. Desires to do maintenance of ETV color WLWT, for experienced person to pro- operation. Will go system in American Samoa. Good living duce and direct major live programs that all facets of TV news conditions, liberal benefits. Send resume to: Candidates anywhere. Roger Hilkert, 610 Lincoln Street, R &D Office hold top ratings in our market. Illinois. 312 -491 -0591. After March NAEB, 1346 Conn. Ave.. Wash- should have a minimum of 2 yrs. experi- Evanston, ington, D. C. 20038. news, or 15, 1925 Harlan Road, Toledo, Ohio 419 -536- ence directing live entertainment, 7771. Instructor- operating and maintenance tech- sports programing. We want a creative, niques of radio and b aggressive, well -organized college graduate. &w TV studio equip- under age 30, with the potential to eventual- Production- Programing, Others ment. Day school only. Year around. Must re have good technical background. Call or ly assume grew er management level creative, energetic, write N.E. sponsibility. Send a detailed confidential Executive producer: Vilender, Director of Instruction. resume of your experience, education, age productive. Age 29. Seeks to develop ex- Central Technical Institute, 1644 Wyandotte. Pro- citing local programing and documentaries Kansas City, Missouri 84108 and present income to Warren Baker, for aggressive station. Experienced in production Manager. WLWT, AVCO Broadcast- graming, production, writing. Presently in Fetzer Television of Cadillac, Michigan needs ing Corp., 140 W. 9th Street. Cincinnati, Ohio major market. Box B -259. BROADCAST- technicians with first phone license to work 45202. An equal opportunity employer (M/F). ING. in AM -FM -TV operation. Experience desirable but will accept inexperienced man with Young aggressive producer /director for ma- Production manager. Outstanding qualifica- good potential. Excellent opportunity to ob- jor market VHF. Applicant must be creative tions and experience in top 10 market. tain diversified experience. Call collect 616- producer, excellent organizer, sharp director Available immediately. Box C -5, BROAD- 775 -3478. and self- starter. Best, all -color facilities. CASTING. Excellent working conditions. The man we're looking for is no button -pusher. Write im- 17 years television broadcasting, 3 years TELEVISION -Help Wanted mediately, no calls, Chief Producer, WTMJ- supervisory. Desires position. southern TV, Milwaukee, Wisconsin 53211. Include states. Box C -104. BROADCASTING. NEWS resume and salary requirements. Producer -director. instruction/ETV: three Need general radio and television reporter Producer /director experienced switcher. Im- years Armed Forces radio -TV experienced for midwest metropolitan market. You will mediate opening with bright future for right all phases production. Degree. Prefer mid - be required to shoot film as well as do radio person at Richmond/Petersburg "V" net- west- available May. Box C -106, BROAD- air work. Box C -14, BROADCASTING. work affiliate. Send full particulars, includ- CASTING. ing salary to John Mackin, Operations Man- NBC -TV affiliate looking for all around ex- ager, WXEX -TV, 124 W. Tabb Street, Peters- Experienced- knowledgeable -dependable pro- perienced newsman, who can gather, shoot burg, Va., or telephone 703 -733 -7876. duction man, desires challenging relocation. film, and handle on the air work) Knowl- References and experience prove capability. edge of sports very desirable, but not essen- TELEVISION Director material. Employed -Mid Michigan tial. Call or write Program Manager, WICS- market. Box C -132, BROADCASTING. TV, Springfield, Ill. 217 -528 -0485. Situations Wanted -Management WANTED TO BUY- Equipment TELEVISION-Help Wanted CATV -multiple system management team We need used, 250, 500, 1 kw & 10 kw AM Production- with broadcast experience interested in as- transmitters. No junk. Guarantee Radio Programing, Others sociation with stock participation incentive. Supply Corp., 1314 Iturbide St., Laredo. Forming new communications division to Texas 78040. We need a super -whiz. Man or woman. Must diversifying corporation of extreme interest. know film editing, all phases including Replies in strict confidence. Box C -11, Stereo equipment needed -immediate buyer A-B -C rolls, matching, sync, 16mm mag, BROADCASTING. for used Ampex PD -10 stereo duplicator maybe even handle camera. Must know with minimum of three slaves. Box B -270. studio and location recording techniques; Have reached full potential in present po- BROADCASTING. tape editing (all kinds), sound mixing sition. Experienced, energetic television ex microphone applications, post -equalizing, ecutive heavy in sales and all aspects of 1 or more portable new or used cartridge ash-tray emptying, script and copy television station management. Would accept tape recorders of broadcast quality like ATC writing. manager or general sales manager -1. Please write with technical descrip- studio sweeping and operation of old G -E general CPS BROADCAST- vacuum cleaner at times. We provide top position, with chance to move up. Would tion of equipment. Box C -109, facilities, long hours and like to locate with organization who re- ING. interesting assign- commensurate with performance. ments. Reputation and company name are munerates Wanted: 4 RCA or Marconi b &w used excellent. You'll have opportunity; you'll Can supply excellent references. Box C -105. Chan- work with BROADCASTING. camera chains in perfect condition. talented people, have chance for nel 3, Box 1875, Monterrey, Mex. part-ownership in time and exercise total creative freedom within bounds of accepted Top level TV /radio executive. 15 years major Color television tape playback unit. Contact good taste. This company produces records, market experience in all phases TV, radio, Chief Engineer at KSWO -TV. Box 708, Radio -TV commercials, films of all types; advertising. Built and operated UHF. Re- Lawton, Oklahoma. fully equipped and growing sume available. Kenneth D. Caywood, 319 like crazy. All Park Blvd., Dayton, Ohio 45429, Wanted: All equipment for the construction staff members enjoy equal freedom, ade- Lincoln studio. quate salaries which grow as company (513) 299 -4495. of small black and white television grows. Fringe benefits don't exist, but are Seeking donations but will consider pur- coming. Work load is heavy, will continue. Announcers chase. Supt. of Schools, Dr. James P. Harri- If you don't enjoy work, if you can't dis- son, Nether Providence Township, Walling- cipline yourself to handle the drudgery Wanted immediately ? - Mature experienced ford, Pennsylvania 19086, 215 LO 6 -9000. along with the fun, forget it. Send full de- announcer -works TV booth and on camera tails, photo, samples of work and state work. Call 423 -4817, 114 East Prospect, FOR SALE-Equipment salary requirements Shreveport, Louisiana. first letter. Married? Coaxial -cable- hellax, styrofiex, spiroline, Make certain your spouse is interested, too. stock Include all facts. Mere letters of inquiry Technical etc., and fittings. Unused mat'l -large will be unanswered. If you meet our high -surplus prices. Write for price list. S -W (we're not kidding) standards, desired in Elect., Box 4668, Oakland, Calif. 94623, you'll receive Assistant chief engineer position -3527. all information in a hurry. Box C -102, northeast. Experience in high band color phone 415 -832 BROADCASTING. VTR and management. Box C -119, BROAD- For sale: must move, real buy on known CASTING. brand 5 -kw AM transmitter. Box B-99, Southern station in top 50 market seeking BROADCASTING. talented artist to create on -air and promo- Director of engineering: 19 years all phases tion art. Liberal benefits (profit- sharing, re- of broadcast engineering. 14 years manage- TK26 Color Film Camera available, ideal tirement, etc.) add to incentives of pleasant ment. Seeking top position with future. for low budget color. Contact Jim Lock - working conditions and climate. Write first, Heavy experience both construction and ad- erd, Chief Engineer, KSWO -TV, P. O. Box portfolio will be requested and returned. ministration. Box C -131, BROADCASTING. 708, Lawton, Oklahoma, 355 -7000. Box C -103, BROADCASTING. UHF 1254 kw RCA transmitter (used). Studio crew member, midwest VHF, top Situations Wanted -News Negotiable sale price to include freight and fifty markets. Must have experience. Solid proper operation upon installation. Price future with growing corporation. Send re- Experienced, youthful photographer-report- does not include filtiplexer which is indi- sume to Box C -120, BROADCASTING. er desires Viet Nam assignment. Box C -37, vidually required for each specific channel. BROADCASTING. Transmitter not being used but available Producer -director for large production can for inspection. $75,000.00. Box B -275, ter in southeast. Heavy on cultural and pub- Radio /television announcer newsman for BROADCASTING. lic affairs production. Independence and large newspaper and broadcast chain with creative ability a must. Salary open. Box no advancement within. College, Box C -107, TK -41-C and TX-41 -B modified to 41 -C. Box C -129, BROADCASTING. BROADCASTING. B -302, BROADCASTING.

82 BROADCASTING, March 11, 1968 FOR SALE -Equipment 1NS"TRUCTIONS INSTRUCTIONS-(Cont'd) Continued FCC License and Electronics Degree See our display ad under Instructions on courses by correspondence. Also, resident page 85. Don Martin School of Radio & TV. Scotch audio recording tape, lowest prices. classes in Washington, D. C. Free catalog. 1653 No. Cherokee, Hollywood, California Tape Center. P. O. Box 4305, Washington. Desk 8 -B, 1505 N. Western, Hollywood, 90028. HO -2 -3281. D. C. 20012. California 90027. Scully, spotmaster, Russco, QRK, Trade Elkins is the nation's largest and most re- Help Wanted finan.e. Write for lists. Audiovox, Box- spected name in First Class FCC licensing. 7067 -55, Miami, Florida 33155. Complete course in six weeks. Fully approved for Veteran's Training. Accredited t' 1 phase monitor by the National Association of Trade anc -2 Tower W.E. 2A; 1 phas- Technical Schools. Complete Staff ing unit -2 Tower 5 -10 kw, W.E. 33A; 1 kilo- Write Elkins Institute, watt AM composite transmitter-suitable 2603 Inwood Road, Dallas, Texas 75235. New 5 kw, full -time AM -FM in for auxiliary- large, well- built, some com- The nationally known six -weeks Elkins Northeast. Sales, P.D., News, An- ponents floor mounted. Contact: Elbyrne F. Training for an FCC first class license. nouncers, Chief Eng., Announcer -let, St. Clair, Chief Eng. Radio Station WDBJ, Conveniently located on the loop in Chicago. Gal Friday, etc. Resumes- tapes -(no Post Office Box 150, Roanoke. Virginia Fully GI approved. Elkins Radio License calls) to: 24002. School of Chicago, 14 East Jackson Street, Don Roberts, G.M. Audio consoles complete with re- recording Chicago, Illinois 60604. 114 State St., Augusta, Me. equalizers, compressor, three outputs in- First Class License in six weeks. Highest k cluding combining networks. Complete con- success rate in the Great North Country. trol facilities, patch board included. Other Theory and laboratory training. Approved assorted audio equipment all In good con- for Veterans Training. Elkins Radio License dition. 212 -PL 7 -8855. Box C -63, BROAD- School of Minneapolis, 4119 East Lake Street, CASTING. Minneapolis, Minnesota 55406. The Masters, Elkins Radio License School One MVR15 video tape recorder with good of Atlanta, offers the highest success rate WE head and one unused, rebuilt head. Some- of all First Class License schools. Fully what battered, but all modifications are in approved for Veterans Training. Elk ins accordance with Machtronics Corporation. Radio License School of Atlanta, 1139 One MVR65 in like -new condition, complete Spring Street, Atlanta, Georgia 30309. RECRUIT with electronic editing. Head is in good condition, tapes are interchangeable between Be prepared. First Class FCC License in sil machines. Also, one Kintel vidicon studio weeks, Top quality theory and laboratory camera. Contact Jesse Waymire, Chief Engi- instruction. Fully approved for Veterans EXECUTIVES neer, KRTV, P. O. Box 1331, Great Falls, Training. Elkins Radio License School of Mont. 59401. New Orleans, 333 St. Charles Avenue, New Orleans, Louisiana 70130. AND OTHER IMPORTANT Retiring FTR 192 -A, 3 kw transmitter. Buy it for the parts as is for only $400, complete Announcing, programing, production, news- with tubes, but has defective plate trans- casting, sportscasting, console operation TV /RADIO PERSONNEL former. Crating and shipping extra. Tubes disk jockeying and all phases of Radio apd alone worth the price. Contact WRFL, Box TV broadcasting. All taught by high] 605, Winchester, Virginia or telephone 703- qualified professional teachers. The nation i 667 -2224. newest, finest and most complete facilities Call 312 -337 -5318 including our own, commercial broadcast For Search Charges. Andrew 8 -bay multi -v antenna, 103.7 but station -KEIR. Fully approved for veterana tunable any frequency $1,150. 3V8 Steatite training. Accredited by the National Associ- coax cleaned $40, 20 foot sections. Bendix ation of Trade and Technical Schools. station guardian with directional coupler. Elkins Institute, 2603 Inwood Road. Dallas, $225. Ken Freeman, CE, WBBQ, Box 1443, Texas 75235. GUM Augusta, Ga. 30903. 803- 824 -5441. Since 1946. Original course for FCC first 5 kw AM transmitter, RCA -5DX transmitter class radio telephone operators license in just removed from six weeks. Approved for veterans. Low -cost service; available im- dormitory facilities at school. Reservations mediately, with tubes and spare parts $3500 FOB. Youngstown, Ohio, WKBN, W. P. Wil- required. Enrolling now for April 10 -June liamson, III, 26. For information, references and reserva- Phone: 216 -782 -1144, tions write William B. Ogden Radio Opera- Ampex VR -1000C videotape recorder /repro- tional Engineering School, 5075 Warnet ducer for monochrome broadcast. Refur- Avenue, Huntington Beach California 92647. `Nationwide bished. Rebuilt quad head. Picture, wave- (Formerly of Burbank, California). form, and audio monitors, $10,500. Write Are you tired of low pay and bad weather[ `Broadcast Personnel Box C -108, BROADCASTING. Come to sunny Sarasota and train for your First Class Radio Telephone License in only Consultants Translator power. Now put your translator place- where antenna should be for best coverage, (5) weeks. Total tuition $350.00. Job ment free. Rooms & apartments $10 -$15 per 645 NORTH MICHIGAN AVENUE not where power line happens to be. Use week. Classes begin April 15, May 20, June 24. the TELAN thrmo-electric generator. No Call 955 -6922 or write today-R.E.L, Inc., CHICAGO 60611 moving parts, simple to operate, leave un- 1336 Main Street, Sarasota, Florida. attended 6 -12 months. General Instrument Corp., Thermoelectric Division, Box 544 -B, R.E.I. in the center of the U.S. can train d Hicksville, New York 11802, 516 -681 -4300, you for the First Class Radio Telephone ext. 205. License in only (5) weeks. Total tuition $350.00. Job placement free. Rooms & RADIO -Help Wanted MISCELLANEOUS apartments $10 -$15 per week. Classes begin April 15, May 20, June 24. Call WE -1 -5444 Deejays! 6000 classified gag lines, $5.00. or write 3123 Gillham Road, Kansas City, Sales Comedy catalog free. Ed Orrin, Boyer Rd., Missouri. Mariposa, Calif. 95338. "Yes it's New" R.E.I. at 809 Caroline Street, of America's "365 Days of laughs" -dally radio gag serv- Fredericksburg, Virginia, But it's R.E.I?. ice -may be available in your market famous (5) week course for the 1st Phone Great FM stations is looking for an er- Sample a month! $3.00. Box 3736. Merchan- License that makes It dependable. Call 373- g perienced, professional salesman. Excel- Odise Mart Sta.. Chicago 60654. 1441. Tuition and class schedule is the same 2. lent growth potential with important for all R.E.I. schools. E. broadcast company. Good salary, plus Keeping your promises? Between-renewals commission, plus fringe benefits. Send us program content analysis saves headaches Earnings up to $300 weekly, 1st class F.C.C. your sales record, resume and refer- at renewal time. Smart management tool graduates working at major networks in ences NOW! g. to check compliance with proposals. Noyes. New York City and stations coast to coast. WJBI Cincinnati Moran & Company. Inc., 1027 Curtiss, N.Y.'s first school specializing in training Downers Grove, Ill. 60515. (312) 969 -5553. 1st class F.C.C. technicians and announcers - W. 8th and Matson Place D.J.'s- newscasters production personnel. An- eAnnnlnnnnnnnlllnnnnnnnlllllnnnunnlmmnnlnllollnunnnnllununnnnnnnnAlnnnnnll.= nouncer Training Studios, 25 W. 43 St., Insurance sales seminars. Three or five day New York 10036. Veteran approved, licensed nsales training program conducted by Dr. eby N.Y. State. Phone OX -5 -9245. Napoleon Hill, author of "Think and Grow Rich" and E. Harold Keown, associate. First phone in six to twelve weeks through SALESMEN Write Box 437, Charleston, South Carolina, tape recorded lessons at home plus one 29402. week personal instruction in Washington, Looking for sales management? Detroit, Atlanta, Minneapolis, Denver, Upstate New York regional station Custom ideas! You supply details -we sup - Seattle. Memphis or Los Angeles. Sixteen serving four- county area with quar- ply ideas. Programing, advertising, promo- years FCC license teaching experience. ter million population has immediate tional, etc. Economical. Satisfaction guaran- Proven results. For references and reserva- teed. The SRM Company, P. O. 9013, Rich- tions write, Bob Johnson Radio License opening. Excellent account list, com- mond, Virginia 23225. Instruction, 1060D Duncan, Manhattan pany benefits in group operation. Beach, Calif. 90266. call Paul Dunn, WGVA Are you satisfied with the sound of your Guaranteed first phone, 4 -8 weeks, Broad- 315.789 -1200 station? If not write the Sound Doctor, cast Engineering Academy, Box 22471, St. An Equal Opportunity Employer Box 3694, Birmingham, Alabama. Louis 63126. IBROADCASTING, March 11, 1968 83 Help Wanted Help Wanted TELEVISION Sales -(Cont'd) Announcers Help Wanted III IIIiIiIZi11IiI1i1IIIII4 Technical WSEB AND WSEB-FM w ed O MR. RADIO STATION O Wanted ... versatile announcer, TV- ENGINEERS Florida OWNER OR MANAGER salesman not afraid of work. VHF color station We sell your r.o.s. unsold time! Beautiful Sebring, Fla. No Executive positions Roberts Advertising Inc. has been sell- send full resume & references ing air time for 53 satisfied radio sta- IIIIIII1II1II1IIIIII1I1111 O Box B -256, Broadcasting. tions for over five years. We sell for Programing, Others only one station in a market, and you Production- must be within 800 miles of Chicago. Roberts salesmen will sell their proven PROGRAM DIRECTOR -TOP 40 program during a two week campaign ' Number one station in medium size Mid- BROADCAST FIELD once a year. We do all the work -all : west market of 350,000 needs a contest- you do Is log and air the spots. ¡ promotion minded leader to fake charge : ENGINEERS Your r.o.s. unsold time will mean ' of all programing responsibilities. Send RCA big profits to you once each year, tape and resume to ' O plus additional accounts and leads for Box B -281, Broadcasting. If you have experience in the mainte- your salesmen. Call collect: Area Code nance of UHF or VHF transmitters, tele- 312- 743 -5056 or write for station ref- TELEVISION -Help Wanted vision tape or color studio equipment we erences in your area and details. can offer you a career opportunity as a field engineer. Relocation unnecessary if O Roberts Advertising Inc., 2705 W. Management Howard Street, Chicago, Illinois 60645. O you are now conveniently located near good air transportation service. p MANAGEMENT RCA offers outstanding benefits, including 0=0= liberal vacation, paid holidays, life in- RADIO Our clients want Executive, Administra- surance, retirement plan. Plus free medi- tive, Programing, Sales, and Engineering cal insurance for you and your family. applicants under 85 years of age with Help Wanted college degrees. Radio and TV. If you Write: Mr. J. V. Maguire, RCA Service qualify, send resume in complete confi- Bldg. 225 Hill. Announcers dence to Nationwide Broadcast Personnel Company, CHIC, Cherry Consultants. Camden, N. J. 08101. We are an equal opportunity employer. 645 N. Michigan Ave., Chicago, Morning Man Ill. Employer pays our fee. RCA Midwest metro needs bright sound for Number One Top 40 adult oriented operation. Must be capa- Sales ble in production as well as will- TELEVISION ing to sound bright and cheery Management at 5:00 a.m. Top salary. Medical, TOP SALES OPPORTUNITY Situations Wanted- health and pension plan available Major market VHF network affiliate in at no cost. Send tape to New England, offers outstanding income Major Market TV Manager Box C -69, Broadcasting. and advancement to an experienced salesman. We want an ambitious, self- starting Is looking for managerial position, creator, capable of the work necessary to preferably west coast. Thoroughly develop new accounts, in addition to sell- experienced in every phase of station Washington DC's ing and servicing a large active list of management in top metropolitan in this market. National agency and adver- "New Soul Sound" Radio Station is look- major advertisers market. Income potential based on commission, $20,000 +. tiser contacts on first name basis. ing for a Top Notch RAB Top po DJ, Excellent fringe benefits. Send a photo Well known in network and industry with programing and production knowl- circles. Excellent references. Salary edge. Unlimited opportunity for right and tell us about yourself. All replies confidential. important but secondary to growth man. potentialities. Call E. C. Myers, General Manager, Box C -66, Broadcasting. Box C -68, Broadcasting. WOOK, Area Code 202- 882 -9389.

Situations Wanted FOR SALE -Equipment Production -Programing, Others 75% DISCOUNT COLOR -B &W The Unique Dimension STUDIO CAMERAS EXCLUSIVE TAPED "INSIDE" NEWS FEATURES TO SUPPLEMENT RADIO 3 -GE, Color Cameras com- NEWS AND PROGRAMING. EXCLUSIVE INTERVIEWS FROM WORLD OF PE25 plete with lens, cable, PD9C SPORTS, TRAVEL, POLITICS, MEDICINE, ENTERTAINMENT, BUSINESS, THE power pedestal, monitors, etc. ARTS, SCIENCE, INTERNATIONAL SCENE! The @ $22,500 Garsand Group 3 -GE, PE17 B&W Cameras com- covering now what the others are just beginning to hear about BOX C.124, BROADCASTING. plete with lens, cable, PD1 ped- estals, monitors, etc. @ $3,900 1- Varotal V, 10 :1 Zoom Lens $3,800 1- Telemet Transistorized Spec. Ef- fects including 3801, 4301, 4302 r . . . - . . . , ...... $3,900 CONTEMPORARY RADIO'S HOTTEST NEW PROMOTIONAL IDEA! 5 -GE, TP21 Transistorized 24 Volt PS @ $195 Franchised to stations on a no charge -exclusive market basis AU Equipment in Limited Use WRITE -WIRE- PHONE: JACK T. SHARP ADVERTISING AGENCY Contact: Duane Weise, c/o WRGB, 14055 CEDAR RD., CLEVELAND, OHIO 44118 (216) 371 -2000 Schenectady, N. Y.

84 BROADCASTING, March 11, 1968 (Continued from page 78) CAN FOR SALE- Equipment casters Inc., Miami Beach, Fla. Requests ACTIONS ON MOTIONS WBUS(FM). Continued Chief Hearing Examiner James D. Cun- KATN -FM, Treasure Valley Broadcast- ningham on Feb. 26 in Amherst, Greenfield, ing Co., Boise, Idaho. Requests KBBK -FM. Monson, Palmer and Ware, Mass. (Pioneer KXOL -FM, KXOL Inc., Fort Worth, Valley Cablevision Inc.) CATV proceeding, Tex. Requests KCWM(FM). designated Examiner Isadore A. Honig to RENEWAL OF LICENSES, ALL STATIONS serve as presiding officer; scheduled pre - Broadcast Bureau hearing conference for March 20 and hear- USED granted renewal of ing for April 22 (Doc. 18034). licenses for following stations and co-pend- Chief Hearing Examiner James D. ing auxiliaries on March 4: WCCV -FM, Cun- WCHV both Charlottesville and WRAP ningham on Feb. 29 in Lower Belle, Malden, BROADCAST Hopewell. Dupont City, Rand and George's Creek, all Virginia. W. Va. (Asbury & James TV Cable Service) FCC granted renewal of license of CATV in KSTT Davenport, Iowa. Action Feb. 29. proceeding, corrected various re- VIDEOTAPE FCC granted application of KOST -FM spects transcript of hearing (Doc. 17968). Los Hearing Examiner Charles J. Frederick Angeles for license renewal. Action on Feb. 29 in California Water and Tele- March 6. phone Co., The Associated Bell System RECORDERS Companies. and the General Telephone Sys- Translators tem, and United Utilities Companies, tariffs for channel service for use by CATV sys- VR -10008 tems, proceeding in Docs. 16928, 16943, 17098, ACTIONS postponed indefinitely proceeding pending AMPEX VR -1000C K74BR, K76B0 Parker, Ariz. Broadcast decision in Doc. 17333. Bureau granted licenses covering operation Hearing Examiner Jay A. Kyle on Feb. VR -1100 of UHF TV trans. stations. Action Feb. 28. 28 in Kalamazoo, Mich. (Fetzer Cable Vi- KO9FW Willits, Calif.- Broadcast Bureau sion) CATV proceeding in Docs. 17200 -3, TR -4 granted license covering changes in exist- 17207 -8, by separate actions, denied requests ) ing VHF TV trans. station. Action Feb. 28. by Booth American Co. Allegan RCA Delta Communications Corp, Laurel, Miss. and Tele- 1 TR -22 Ception Inc. requesting issuance of separate -FCC granted CP for new UHF TV trans. initial decisions. station to serve Laurel on ch. 18 by rebroad- Accessories available for casting programs of WHTV -TV, ch 24, Me- APPLICATIONS some units. Priced from ridian ; condition. Action Feb. 21. Crawfordsville Community Cable Corp.- K12GB Boise and Collister, both Idaho. - Requests distant signals from WGN -TV,. $7,500 to $30,000. Write: Broadcast Bureau granted mod. of CP for WFLD -TV and WTTW(TV), all Chicago, and VHF TV trans. station to extend completion WCIA(TV), Champaign, Ill. Box C Broadcasting. to Crawfords- -112, date to Sept. 1. Action March 1. ville, Ind. (Indianapolis, ARB 18). Ann. Feb. K76BC Walker Minn. -Broadcast Bureau 28. graned CP for UHF TV trans. station to Pennwire Television Co.- Requests distant change primary station to WIRT -TV, ch. signals from WPIX -TV and WOR -TV. both. 13, Hibbing, and change type trans. Action New York to Lewistown, Burnham borough, INSTRUCTIONS March L Derry township and Granville township, WSJC Magee, Miss. -Broadcast Bureau all Pennsylvania. (Johnstown -Altoona, Pa: granted CP to change from DA -2 to DA -N; ARE 29 and Harrisburg- Lancaster-Lebanon- Obtain conditions. Action March 1, York, Pa. -ARB 30). Ann. Feb. 28. YOUR FCC 1ST CLASS LICENSE KO4EX Atkinson, Neb.- Broadcast Bureau granted license covering changes in exist- ACTIONS IN 6 WEEKS ing VHF TV trans. station. Action Feb. 28. The Commission has denied reconsidera- at the KO7CM Panaca, Nev.- Broadcast Bureau tion petitions by WGAN -TV and WCHS -TV, granted license covering changes in existing both Portland, Me., directed against com- DON MARTIN SCHOOL VHF TV trans. station Action Feb. 28. mission action authorizing importation of KO3BZ Rogue River, Savage Creek and distant television signals by Fletcher's TV OF RADIO & TV Foots Creek, all Oregon. - Broadcast Bureau Service Inc., CATV system in Rumford,. granted license covering changes in existing Me. (Doc. 17378). Action Jan. 31. (America's Foremost School of VHF TV trans. station. Action Feb. 28. Commission has waived evidentiary - Broadcasting) est. 1937 KO7HQ Umatac, Guam-Broadcast Bureau hearing provision of section 74.1107 of rules Individualized Instruction granted license covering new VHF TV trans. and granted Rumford Television Service, Most Comprehensive Methods station. Action Feb. 28. operator of CATV system at Rumford, Me. Utilization of Visual Aids KIWIS Thompson, Utah- Broadcast Bu- authority to import distant signals from two. Highly qualified Instructors reau granted license for operation of VHF Boston stations. one Manchester, N.H. sta- One Low cost until completion TV trans. station. Action Feb. 28. tion, and one Burlington, Vt. station. Grant was opposed by WGAN -TV, Portland. Me. Inexpensive accommodations nearby K111B Chelan Station, Wash. -Broadcast Action Bureau granted license covering new VHF Jan. 31. Next Class Scheduled to Start TV trans. station. Action Feb. 28. April 15th Broadcast Bureau granted CPs to re- Ownership changes place expired permits for changes in follow - Register Now -Classes Limited stations: APPLICATIONS For additional information call or write: both Dú ch John. Lake and Manilla KNEZ Lompoc, Calif. -Seeks assignment all Utah. Action March 1. of license from Cannon Broadcasting Co. to DON MARTIN SCHOOL OF RADIO & TELEVISION FOR SALE -Staffons- (Cont'd) ARTS & SCIENCES 1653 N. Cherokee HO 2 -3281 Hollywood, Calif. 90028 IreConfidential Listings gue lraltcrs R AD I O- T V -CAT V " Alain N.E. S.E. S.W. N.W. WANTED TO BUY-Stations - - - Ili CENTRAL PARK SOUTH G. BENNETT LARSON,INC. Y. R.C.A. Building,6363 Sunset Blvd.. Suite 701 11111 III11111131 111.1111I111BII;IB111 IIII1111IIIIIIII, NEW YORK. N. 2653430 Hollywood, California 90028.213/469.1171 Wanted To Buy BROKERS -CONSULTANTS: 1 A.M. Radio, fulltime or daytime in 6 j small market, or purchase majority inter- _ est. All replies in confidence. Box C -135, Broadcasting. Miss. small daytime $ 63M SOLD Gulf VHF profitable $300M CASH 1 Colo. medium daytime 120M nego Ore. small fulltime 105M terms MIIII111 .1IIIBIIIIBIIIIBIIIIBIIIIBIIII 1111 1111 1111 IIII111111 Fla. medium fulltime 550M 29% N.Y. medium daytime 150M nego FOR SALE- Stations Gulf metro daytime 175M terms M.W. metro FM 100M terms East major profitable 600M 29% Calif. metro VHF 1.2MM SOLD Long Established CHAPMAN ASSOCIATES Regional full-time hard rock facility in %:7 northeast needs management. Excellent media brokerage services real estate and building. Will cost high 6 figures. . 2045 Peachtree Road Atlanta, Ga. 30309 Box C -146, Broadcasting.

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BROADCASTING, March 11, 1968 (FOR THE RECORD) 85 H &B Communications for $127.000. Principals gineering company, is president and chair- Starkland, vice president (25 %) et al. Mr. of H &B Communications: H &B Communica- man of oil company, is controlling stock- Douglas is private investor, owns 25% of tions is a publicly -held corporation. Princi- holder and chairman of four banks and is Pandex Inc. and Kycoga Co., New York and pal of Cannon Broadcasting Co.: Edward stockholder in two additional banks. Ann. Hazard. Ky., respectively. Mr. Starkland is C. Cannon, president. Ann. March 5. March 4. president, director and stockholder of elec- manufacturer. Action KPX(FM) San Francisco -Seeks assign- WKYE Bristol, Va. -Seeks assignment of tronic equipment ment of license from Leon A. Crosby, license from Charles J. and Mary Jane Mc- March 4. Donald McMahan, J. Edmund Williams, Guire to Jackson S. White Jr. Assignment WAKM(FM) Bedford, Pa.-FCC granted Walter Samulski and Franklin Mieuli, d/b involves involuntary bankruptcy. Mr. White assignment of license from Fort Bedford as Crosby-Pacific Broadcasting Co. to Leon will be sole owner. Mr. White has no other Enterprises Inc. to Inquirer Printing Co. for A. Crosby, Marilyn I. Crosby, Walter Samul- broadcast interests or other business inter- $33,887 and assumption of certain liabilities ski and Franklin Metal d/b as Crosby Pa- ests indicated. Ann. March 4. of approximately $20,000. Principals: John cific Broadcasting Co. for $12,000. Considera- H. Biddle, president (49.5 %). Hugo K. Frear, tion is for 10% interest of J. Edmund WWIS Black River Falls, Wis. -Seeks as- vice president (50 %). Action Feb. 28. Williams. signment of license from Falls Communica- tions Inc. to Robert E. Smith for $51,000. WBTW(TV) Florence, S. C.- Broadcast Bu- KRIH Rayville, La. -Seeks assignment of Principals of Falls Communications Inc.: reau granted assignment of license from license from Aycock Inc. to Ewing Inc. for Mary Ann McDonald, president (69 %) and Jefferson Standard Broadcasting Co. to Daily $57,250. Principals of Aycock Inc.: C. S. John R. McDonald (30 %). Principal of as- Telegraph Printing Co. for $4.5 million plus Aycock, president (84.5 %) et al. Principals signee: Robert E. Smith (sole owner). Mr. $52,350 for equipment and other expenses. of Ewing Inc.: F. C. Ewing, president (40 %), Smith is owner of WITCH-AM-FM New Rich- Principals: Hugh I. Shott Jr., president. F. C. Ewing V. vice president. Robyn B. mond, Wis. Ann. Feb. 28. Daily Telegraph is licensee of WHIS -AM- vice president and Thomas E., vice presi- FM-TV Bluefield. W. Va. Action Feb. 28. dent (each 10 %) and Frances G. Ewing College. secretary- treasurer (30 %). F. C. Ewing is ACTIONS Sioux Falls, S. D.-Northwestern Miss. FCC granted 96.5 mc, ch. 243, 100 kw. Ant. 100% owner of WGRM Greenwood, terrain 295 ft. P. O. F. C. Ewing V is commercial manager of KAHI and KAFI(FM) Auburn, Calif. - height above average WGRM. Robyn B. Ewing is announcer and Broadcast Bureau granted assignment of address: 50 Willow Street, Minneapolis salesman for WJBO Baton Rouge, La. license from Donnelly C. Reeves to Auburn 55403. Estimated construction cost $53,436.20; Thomas E. Ewing is program director and Broadcasting Corp. for $315,000. Principals: first -year operating cost $12,000; revenue announcer for WGRM. Frances G. Ewing is F. Robert Fenton, president (75 %), and John $12,000. Principal: Cornelius Keur, general McCabe, treasurer (25 %). Mr. McCabe is manager. Applicant is licensee of KTIS- secretary and bookkeeper for WGRM. Ann. -FM Fargo, Feb. 28. advertising manager of retail store chain. AM-FM Minneapolis; KFMW -AM Mr. Fenton is 60% owner of KFIV Modesto, N. D., KNWS -AM -FM Waterloo, Iowa and WCUM -AM -FM Cumberland. Md. -Seeks Calif. Action March 4. KNWC Sioux Falls, S. D. Action Dec. 11. assignment of license from Group "B" WCBC(FM) Catonsville, Broadcast WFOX Milwaukee -FCC granted assign- Broadcasting Co. to WCUM Inc. for $200,000 Md.- Corp. plus assumption of original purchase money Bureau granted assignment of license from ment of license of Fox Broadcasting mortgage balance. Principals of Group "B" Christian Broadcasting Co. to Key Broad- to L & P Broadcasting Corp. for $260.000. Broadcasting Co.: Clifford S. Brown, presi- casting Corp. for $300,000. Christian owns Principals: Leonard and Phil Chess. Appli- dent and Harry M. Brown, vice president WHRN Herndon, Va. and its stockholders cant is licensee of WVON Cicero, Ill. Action (each 49 %). Principals of WCUM Inc.: J. Stewart Brinsfield Sr. and J. Stewart Feb. 14. Thomas C. Feldman, president and treas- Brinsfield Jr., own new AM application in KRAL Rawlins, Wyo.- Broadcast Bureau urer, Ralph J. Baron, vice president, Susan Catonsville, and WCIR Beckley, W. Va. and granted assignment of license from Radio C. Feldman, secretary and Judith M. Baron are applicants for new AM in Naples, Fla. Twelve -Forty Inc. to Korral Radio Inc. for (each 25 %). Mr. Feldman is general sales Principals of Key: Carl G. Brenner, presi- R. Wylie Sterling, pres- E. of $100,000. Principals: manager of WEBB Baltimore, 33.3% owner dent, George Hull, chairman board. ident (75 %) and William L. Pope, vice pres- of restaurant. Mr. Baron is president, treas- Key is licensee of WBMD Baltimore. Action ident and general manager (25 %). Mr. Ster- urer and 25% owner of WILA Danville, Va., March 4. ling is president of KDOM Windom, Minn. vice president and 25% owner of WLLE KGFL Roswell, N. M.- Broadcast Bureau Mr. Pope is sales manager and station man- Raleigh, N.C. and president and 40% owner granted assignment of license from KGFL ager of KPOC Pocahontas, Ark. and KDOM of WENZ Highland Springs, Va. Mrs. Baron Inc. to Southwest Broadcasters Inc. for $50,- Windom, respectively, and is also associated is secretary- treasurer and 40% owner of 000 with covenent not to compete within 25 with WBFJ Woodbury, WENK Union City WENZ Highland Springs. Va., secretary and miles for five years. Principals: James Gor- and WGNS Murfreesboro, all Tennessee. 50% owner of WILA Danville, Va. Mrs. don Douglas III, president (10 %), Harry T. Action March 4. Feldman is housewife and student. WTOW -AM -FM Towson. Md. - Seeks transfer of control from Harry J. and Maryhelen Daly d/b as (jointly 51% before, none after) WTOW Inc. to Towson Radio Inc. (49% before, 100% after). Principals of COMMUNITY ANTENNA ACTIVITIES Towson Radio Inc.: T. E. Paisley Jr., president, treasurer (3 %), John M. Horan (38.8 %), Barry Munro (15.7 %) et al. Mr. activities in com- cable Installed in addition to a franchise Paisley Jr. is general manager of WTOW- The following are fee of $100. AM-FM. Mr. Horan is vice president of munity antenna television reported to bank. Mr. Munro is regional manager of Moberly, Mo.- International Telemeter Xerox Corp., Fort Washington, Pa. Consid- BROADCASTING, through March 6. Re- Corp. (multiple CATV owner). a subsidiary eration: $360.000. Ann. Feb. 28 of Gulf & Western Industries, has been ports include applications for permission 10 -year franchise. In addition to KOCW(FM) Tulsa, Okla. -Seeks assign- to install and operate CATV's, grants an initial $20,000, the city will receive 5% ment of license from Grayhill Inc. to Daw- or no less than $7,500 of the firm's annual son Communications Inc. for $42,500. Prin- of CATV franchises and sales of exist- gross revenues, after the first year. Installa- cipals of Grayhill Inc.: Claude H. Hill, sec- ing installations. tion will be free and monthly charge $5. retary- treasurer (89.99 %) et al. Principals of Dawson Communications Inc.: Lynn A. Blooming Grove, N. Y. -NCD Corp. has Christian. president and Hirschel B. Abel- franchise has been granted. applied for an extension of its franchise son, treasurer. Ann. March 4. Indicates rights to include the town of Salisbury secretary- Mills. WKMG Newberry, S.C. -Seeks assignment Ala. Corp. has been of CP from James B. Gowan, James R. Kelly Vestavia, -Telvue Peekskill, N. Y. -U. S. Cablevision of granted a nonexclusive franchise. Firm Poughkeepsie has been granted a nonex- and Joe E. Morris dfb as Service Radio Co. plans to provide a system of local channels to Service Radio Co., Inc. for $1,000. Mr. clusive franchise. Installation and monthly including a 24 -hour news and music chan- fees will be $10.95 and $4.95, respectively. Morris is selling his 33.3% interest to nel. and a channel. Franklin D. R. McClure and Donald P. weather Continental CATV, Hoboken, N. J. (multiple Estelle (each 10.8%). Principals of Service York, Ala. -Twin City CATV Co. has ap- CATV owner) already has a franchise in Radio Co.: James R. Kelly, James B. Gowan plied for an exclusive 25 -year franchise. Peekskill. and Joe E. Morris (each 33.3 %). Principals City would receive 1% of firm's annual Bluffton, Ohio -Reynolds Cable Television of Service Radio Co. Inc.: James R. Kelly. gross revenues, Corp. has applied for a franchise. James B. Gowan (each 33.3 %), Franklin Lodi, Calif.- Multi -View Systems Inc., D. R. McClure and Donald P. Estelle (each Inc., Wellston, Ohio- Jackson County Cable 16.6 %). Messrs. Kelly. Gowan, and Estelle Lodi, and California Antenna T-V Services Inc. has been granted a nonexclu- have ne other broadcast interests. Mr. Mc- Sacramento, have each applied for a fran- sive franchise. Installation and monthly fees Clure has 25% interests in WJES Johnston, chise. will be $19.95 and $4.95. respectively. WKKR Pickens both South Carolina and Fruita, Colo.- Comtronics Cable TV Inc. Dillon, S. C.- Kaiser CATV Corp. has been WKYK Burnsville, N.C. Grand Junction, Colo. has applied for s awarded the construction contract for sys- KWEL Midland, Tex. -Seeks assignment franchise. tem to be operated by International Tele- of license from D -J Broadcasting Inc. to Rocky Ford, Colo.-Rocky Ford Invest- meter Corp. (multiple CATV cwner), a sub- M. G. Weber d/b as KWEL Radio for $120,- ment Co., represented by Lee Sturgeon and sidiary of Gulf and Western Industries. 000. Principals of D -J Broadcasting Inc.: Ed Patrick, has applied for a franchise. In- Paris, Middle Tennessee Cable W. J. Deane. president and 100% owner. stallation and monthly fees would be ap- Tenn.- D -3 Broadcasting is licensee of KOTN Pine TV has been granted a 25 -year franchise. proximately $15 and $6, respectively. City The $20 installation fee will be waived for Bluff, Ark. Principals of KWEL Radio: would receive 2% of gross revenues. Silver (100 %). Mr. Weber Is sole the first CO days of operation, and $4.75 M. G. Weber King Cable Co.. Denver (multiple CATV monthly will be charged for the proposed owner of laundry and dry cleaning business owner), is a previous applicant. and is narttime engineer for KLIF Dallas. 12- channels. City has the option to purchase Ann. Mar. 4. Riviera Beach, Fla. -TelePrompter Corp. system after ten years. (multiple CATV owner) has been granted a KFTV Paris, Tex. transfer of con- Rocky Mount, Va.- Communi-Cable TV of -Seeks 30 -year franchise. Installation and monthly Rocky Mount has been awarded a franchise trol from Mrs. Dorothy M. Hendrix to fees will be $14.95 and $4.95 respectively. Michel T. Halbouty. Principal: Dorothy M. with a high bid of $3,055. In addition, the Hendrix, president (100 %). Principals: Mi- Winthrop, Mass.- Winthrop Cablevision franchise calls for the city to receive 3% of chel T. Halbouty; sole owner. Mr. Halbouty Corp. has been granted a 25 -year franchise. the firm's annual Income. with a minimum is 100% owner of geology and petroleum en- Firm will pay the city $92 for each mile of guarantee of at least $500 annually.

86 (FOR THE RECORD) BROADCASTING, March 11, 1968 DEATH came suddenly and swiftly to That same year he and a Little Rock the couple as they reached the Top newsman girl, Rose Marie Frank, eloped and were crest of a small hill on a lonely gravel married in "Texarkana, USA. I can't road. . . . Their tan, four -door sedan remember if it was the Arkansas or had slowed down to less than 20 miles keys station Texas side." an hour when Sheriff Henderson Jor- In 1941 Mr. Haas joined KARK Little dan ... tall, strapping war veteran ap- Rock as a salesman, three years later peared on the side of the road. to local needs he was made commercial manager and "With dramatic suddenness he issued he held that job until October 1952 a command to halt. Barrow reached when he purchased KAGH for $32,000. bal- Colon, Panama, as Central Ameri- for an automatic rifle on the floor of At that time Mr. Haas recalls, KAGH can correspondent for first the Panama the car. Bonnie raised a similar gun had 100 w, but in less than a year, it was Star and Herald and later the Chicago held in her lap. Neither fired a shot, moved to 1340 kc and "250 big, power- Daily News Foreign Service. ( "A few however. Steel-jacketed bullets from six ful watts." The only trouble then was revolutions, a few tornadoes usual large -caliber pistols poured at least 75 -the picking up the signal outside the city run -of-the -mill ") shots into their automobile. As the car stuff. limits after sundown. Then in 1931 he went back to his came to a sharp halt in a two -foot ditch Since KAGH couldn't adequately serve hometown of Shreveport and the city both were dead." the community or county that way, Mr. desk of the Times. It was in Shreve- The 29-year -old author of those words Haas decided to give up the nighttime port that Mr. Haas got his first taste of is now 62 spends service and go daytime only with 250 and his time in Cros- radio when he often would deliver the sett, Ark. (pop. 5,370), the largest city w on 800 kc. 10 p.m. news from the Times' remote in Ashley county (pop. 24,220), where Nine years later he decided to re- studio over KWKH. he does some front -porch bird watching enter nighttime radio. The credit for He left the Times in 1935 to go into in those rare moments each day when that decision, he says, belongs to FCC general sales work in Little Rock, Ark. he's not supervising the operation of Commissioner Robert E. Lee. Mr. Haas KAGH- AM -FM, handling publicity for was in the audience at the National As- some community events, selling time to sociation of Broadcasters' 1966 conven- local merchants or typing out a story for WEEK'S PROFILE tion in Chicago when the commissioner the midday Hometown News. took the cover off his crystal ball and Top Story Julian Haas was a sea- peered into FM's future: It was bright. soned reporter for the Shreveport (La.) Taking Commissioner Lee at his Times when Clyde Barrow and Bonnie word, Mr. Haas applied for an FM Parker ran into a police ambush outside channel, got it and in March 1967 put Arcadia, La., in May 1934. It was about KAGH -FM on the air. 50 miles from Shreveport to that lonely, New Talent It was also in 1967 gravel road, and minutes after the shoot- that Julian Haas started a high- school ing Julian and a staff photographer were broadcast club. Its purpose was to in- on their way to the scene. When they terest some youngsters in a broadcast- got there, Mr. Haas recalls, "the photog- ing career and to give KAGH's owner a rapher was jumping on top of cars and chance to find some talented youths shooting away, then he got in my car who could work at the station. Present- and drove back to Shreveport." Al- ly two students are on the staff. though the other events of that day al- When he talks of the 11 high- school most 34 years ago are still etched in his students who have worked for him over memory, Julian Haas can't remember the years, Julian Haas's voice exudes a exactly how he got back to Shreveport. paternalistic pride. He points out that Somehow he did make it back to his four are college graduates, five are now desk at the Times and his front -page in college and two started college. by -lined story in the next day's editions He feels that working at the station gave a detailed description of the death has been good experience for the boys. kids who have of Bonnie and Clyde. Julian Francis Haas -owner, KAGH -AM- "I've taken never made Julian Haas looks as much like Holly- FM Crossett, Ark.; b. June 5, 1905, the honor roll, but all the boys have wood's version of a hard -nosed reporter Shreveport, La.; altended Columbia Uni- learned how to plot their time-to as Sophia Loren looks like Marjorie versity, New York; BA in liberal arts, study. It's actually helped a couple get Main. And his soft, Southern accent Tulane University, New Orleans, 1927; through college." reporter, 'New Orleans Times -Picayune,' sounds nothing like the brash outpour- 1927; Central American correspondent, And there's pride when he talks of ings of Lee Tracy as the star reporter 'Panama Star and Herald,' 1928; Central Crossett, of Ashley county, of his friends in "Front Page." American correspondent, Chicago Daily who listen to KAGH and for whom the News has been a vital part of his life News Foreign Service, 1928-31; reporter, station is programed. He admits "it's a since 1927, when as a senior at Tulane 'Shreveport Times,' 1931 -35; reporter, In- damn hackneyed phrase, but you have ternational News Service, Atlanta, 1935 -36; University he was a student in the salesman, Little Rock, Ark., 1936-41; sales- to serve all your people. You have to school's first journalism course. In the man, KARK Little Rock, 1941 -43; commer- program to local needs. We like to think decade that followed he went from cial manager, KARK, 1943.52; purchased we're running the station like a good cub reporter on the New Orleans Times - KAGH October 1952; put KAGH -FM on air, daily newspaper." March 1967; Picayune ( "I learned how to make nine m. Rose Marie Frank of Any good small -town daily carries Little Rock, Ark., April 15, 1935; children mistakes in a 10 -line as obituary") to At- -Lieutenant Julian F. Haas Jr., 30, U.S. gossip well as news and in Crossett lanta correspondent for Internaional Navy, and Mrs. Carol Haas Cross, 25; past Kam has both: 22 newscasts a day, plus News Service. president, now director of Arkansas Broad- Party Line from 8:30 -9 a.m. That show, Between New Orleans and Atlanta casters Association; member -National As- Mr. Haas says, is like an ether -borne sociation Broadcasters novice newsman Haas turned into a of Small- Market backfence. "You can always tell a wom- seasoned Radio committee; past president, Crossett reporter. He spent four years Chamber of Commerce; hobbies -golf, an is pregnant when she wants to trade working out of Panama City and Cristo - bird watching. her evening gown for a bassinet." BROADCASTING, March 11, 1968 87 EDITORIALS The dirty 30 be unconstitutional. Nor can the FCC now pretend to be caught in court without warning. In its original comments - filed more than a year before the FCC took final action growing acceptance of 30- second commercials by - THE the RTNDA said it was laying the foundation for a judicial the television networks is likely to lead to the establish- appeal which it promised to take if the FCC adopted the ment of the 30 as a standard length. In itself that phenom- rules it was proposing. forbode no disaster for the business, but the net- enon may None of that history appeared in a concurring statement works' practices in pricing and placing 30's could have issued by Commissioner Kenneth A. Cox a fortnight ago and local advertising. troublesome effects in spot when the FCC asked the appellate court to hold the current selling minutes at minute rates and The networks are cases in abeyance. Mr. Cox addressed himself primarily to fill them with two 30's. Not only permitting advertisers to an attack on Commissioner Loevinger's dissent (another advertisers are permitted to buy minutes to share that, missive in an ongoing correspondence from poison -pen with other advertisers, with the two cross -exchanging 30- pals) and secondarily to a defense of the commission's second segments within the minutes that are bought. decision to reconsider the rule as an act of high concern for takes little knowledge of arithmetic to calculate that It the public interest. by these practices networks have in effect priced their It was understandable that Mr. Cox would wish to explain 30's at half their minute rate. That does little to help his latest vote on the matter. In November 1967, confi- individual station sell 30's to spot or local advertisers the dently implying that he expected the courts to sustain every- exceeding half the stations' minute rates. Tradi- at prices thing the FCC had done, Mr. Cox told a regional meeting the 30, in spot or local sale, has commanded tionally of the National Association of Broadcasters in Kansas City rate, for the quite considerably more than half the minute that he welcomed the litigation. logical reason that research has proved the 30 to be con- In Kansas City Mr. Cox was merely acting in the tradi- the minute length. siderably more than 50% as effective as tion of those on the commission who think that broadcast- In prime time, network affiliates face problems. Most ing is entitled to less protection under the First Amendment in or between network programs give the stations breaks than unlicensed media can claim. When E. William Henry 40 seconds to sell to spot or local accounts. This length was FCC chairman, he publicly invited broadcasters to at- two 20's, which are usually priced at con- accommodates tack the constitutionality of FCC program controls. Mr. siderably one-third the minute rate, or one more than of Henry's predecessor, Newton Minow, often made the same 30 than half the minute rate) and one 10 (at much (at more offer. (It may be of some interest to note that Mr. Minow, more than one -sixth the minute rate). If the station break now in private practice in Chicago, is among the lawyers remains fixed at present lengths, and if advertisers begin representing CBS in its appeal, which takes a considerably insisting on buying fractions of minutes at the same frac- gentler attitude toward FCC powers than do the appeals tions of the minute rate, stations will feel it in their P &L filed by the RTNDA and NBC.) statements. But until the FCC adopted its fairness rules, it had Stations must beef up their showings of proof that 30's been careful to apply its policies in ways that could be are worth more than half the price of 60's. They might constitutionally tested only if licensees committed viola- also begin considering whether breaks need modern- station tions and laid their licenses on the line. When parts of izing in position and length. the fairness doctrine were codified into rules, the rules themselves became susceptible to the constitutional attacks that the RTNDA, NBC and, with somewhat less intensity, FCC takes a powder CBS have been prosecuting. Obviously the hard- liners on the FCC have belatedly realized that they have stumbled, or HE hard-line regulators on the FCC and its staff have rather swaggered, into the kind of fight they have been often challenged broadcasters to court tests of the loudly inviting but cleverly avoiding up to now. agency's powers of program regulation. Now the hard -liners If the FCC succeeds in ducking this fight, broadcasters want to cut and run from a meaningful showdown on the can expect to be pecked into groveling submission by the constitutionality of the fairness -doctrine rules, and they have case -by -case application of individual sanctions. persuaded a majority of commissioners to cut and run with them. The performance is to be admired more for its legal slickness than its principle. As reported in BROADCASTING'S March 4 issue, the commission, by a vote of 5 to 1 (Robert Bartley abstaining and Lee Loevinger dissenting), has petitioned the U.S. appellate court in Chicago to withhold action on the fairness- doctrine challenges filed by the Radio Television News Directors Association, CBS and NBC. The commission wants time to rework part of the rules that are under attack. Mr. Loevinger described the action with precision. It is, he said, "merely a cosmetic effort to present a better face in court." It is really a little late in the game for the commission to be having second thoughts about the personal- attack rule that it now wishes to reconsider. The rule is part of a codification resulting from a proceeding that was initiated way back in April 1966. The rules were not adopted until July 1967, after the commission took plenty of time to consider volumes of comment -including a detailed legal presentation submitted by the RTNDA and a number of Drawn for BROADCASTING by Sid Mx station licensees to argue that the proposed rules would "Well, Mort Werner beat the Grim Reaper."

88 BROADCASTING, March 11, 19138 Next time you're on the road, all keyed -up from "turnpike tension," stop in Houston and ease up. Enjoy a great meal, a quiet, air -conditioned room, the swimming pool, then sit down in front of the TV set. Tune in KPRC -TV, and unwind!

Keyed-up executives unwind with KPRC- TV NBC in Houston

NBC in Houston represented nationally by Edward Petry & Co. N OW there is a new number station in Abilene- Sweetwater

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TOTAL COLOR... TALLEST TOWER... Offering full color ... live, film, tape, slides and net- Our tower height was 568 feet above ground and is work. We have complete GE color equipment from an- now 1,080 feet, 3,550 feet above sea level, making tenna to transmitter, enabling us to give you the KTXS -TV the tallest television tower in the "Big finest in color TV. Country."

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