The Courier Audience

About The Courier The Courier has been serving the people of Tayside and Fife for more than 200 years. The Courier is the second biggest selling regional paper in the UK and in this part of the country it’s the dominant media brand, in print, online and on social media. Six days a week The Courier serves its communities with international, national and, most importantly, local news, politics, business, sport, farming and features. Daily, the newspaper produces three geographical editions: Perth and Alex Bell Jenny Hjul Perthshire, Fife, Angus and Dundee. Multiple page changes are made each night to reflect the local content and the front and back pages are editionalised each evening. Alongside the core paper The Courier produces five weekly supplements and two magazines. The title also has regular special-topic magazines such as Business Matters, Health Matter and Beautiful Homes and produces bespoke one-off magazines to celebrate or commemorate events as and when they happen. The Courier is on sale Monday to Saturday. Jim Spence Eve Muirhead About The Courier The Courier reaches 57% of its core area’s population, more than any other newspaper. 413,000+ 31,500+ Total Monthly Area Audience Copies Sold Daily Source: JICREG 14/11/2019; ABC Jan – Jun 2019 The Courier Audience The Courier’s uniquely affluent audience is reflective of the region it serves. Adults from Angus, Tayside and Fife, with their strong local connections, make up the core of The Courier’s audience. Our readers balance professional commitments with a meaningful home life, a love of entertainment and a passion for sport. 57% 36% 23% Twice ABC1 more likely to higher income as likely to be a Social Grade have children in than average manager or the household director Source: GB TGI 2019 Q3 Apr ‘18 – Mar ‘19 Base: Scotland; Reader Panel 2019 Print Opportunities Business Matters Motoring House & Home What’s On Beautiful Homes Health Matters Business Supplement Motoring Supplement Property Supplement Local Entertainment Property Supplement Health and Lifestyle Supplement Last Tuesday of Every Month Every Wednesday Every Thursday Every Friday Last Friday of Every Month Quarterly Weekend The Menu The Sport Farming Matters Lifestyle Magazine Food and Drink Magazine Sport Supplement Agricultural Supplement Bumper Courier – Every Saturday Digital Opportunities Various ad slots appearing alongside trusted news content across our websites will share your messages with the audience most receptive to your brand. 1.2m+ Monthly Website Users 57,000+ Facebook Likes 44,800+ Twitter Followers Source: Google Analytics (October 2019); Facebook as of November 2019 Other Services Content Marketing Is your website mobile responsive? Written by our experienced team of journalists, content 61% of users will not return to a mobile marketing looks and feels like the surrounding editorial of website if they had trouble accessing it. the page and is a great way to showcase your expertise or perspective on a complicated subject. Having your website optimised for different This type of content is of high quality, relevant to your screen sizes increases the amount of time target audience, engaging, shareable and trustworthy visitors will spend on your site and improves amongst our credible brands. your rankings in search engines. Compared to traditional With packages starting at £499, our highly print adverts, content skilled digital team provides a one-stop-shop marketing within our titles for mobile-optimised web design and can get scores 38% higher in your business online in just two weeks. reader engagement. Prices subject to both VAT and a monthly service charge. Source: RAMetrics: DC Thomson Reader Panel About DCT Media The Courier is part of the DC Thomson Media group and serves distinctive content throughout Angus, Tayside and Fife. Our newspapers have been providing readers with breaking news for more than 272 years and our readers have a strong connection with our brands. 100% 16m 5 4 272 family-owned magazines sold every year daily, evening and Sunday radio stations, making years since we first newspaper brands DC Thomson Media the published a newspaper largest Scottish owned radio group Linda Ruxton Regional Head of Sales Email: [email protected] Tel: 01382 575230 Pack version 1.1 Print and Digital Spec Print Full page Half page Quarter page ● Bleed: W 275mm x H 341mm ● W 259mm x H 150mm ● W 128mm x H 150mm ● Trim: W 269mm x H 335mm ● From £800 + VAT ● From £460 + VAT ● From £264 + VAT Digital Leaderboard MPU Site Skins Desktop/Tablet: 728 x 90px Standard: 300 x 250px • Must be supplied as a single graphic Double: 300 x 600px • File size less than 1Mb in total • Total scale of artwork should account for screen sizes of up to 1920 x 1080px Billboard File sizes: 75kb or less • Artwork should contain a central blank panel that Standard: 970 x 250px is 1020px x full height.

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