Simply media kit 2013

Simply Buckhead P.O. Box 11633, GA 30355 | 404-538-9895 | www.simplybuckhead.com | [email protected]

Your Guide to Living Well in Atlanta Find us on Facebook: Simply Buckhead Magazine Follow us on Twitter: @SimplyBuckhead 1 Your Guide to Living Well in Atlanta

Simply Buckhead is an upscale lifestyle magazine in Buckhead and the surrounding communities of Brookhaven, Decatur, Vinings, Sandy Springs and Highland. With 24,000 copies distributed free in over 200 locations throughout the area six times a year, plus online virtual reading, Simply Buckhead reaches tastemakers ages 24-65 who want to experience the best the area has to offer.

From real estate and gardening, to local trends and dining, shopping and the arts, Simply Buckhead is the essential guide to living well in Atlanta.

Our online version has been viewed in 62 countries, 49 states, and 125 cities and towns in .

The Insider’s Dining What’s new and happening Guide to... with Buckhead’s evolving dining scene

Arts & Culture Features on local artists, galleries, and cultural institutions

Home Life A sneak peek inside unique and breathtaking homes and gardens

Simply Buckhead P.O. Box 11633, Atlanta GA 30355 | 404-538-9895 | www.simplybuckhead.com | [email protected]

Your Guide to Living Well in Atlanta Find us on Facebook: Simply Buckhead Magazine Follow us on Twitter: @SimplyBuckhead 2 rates

Display Advertising Rates

Open 3X 6X

Spot 235 210 195

1/8 Page 435 385 355

1/4 Page 685 575 525

1/2 Page 1,080 900 815

Full Page 1,680 1,450 1,325

Glossy Page 2,250 1,900 1,725 Center Glossy Spread 5,000 4,285 3,875 Circulation Back Cover 2,700 2,300 2,100 Verifications are available through a Publisher’s Inside Back/Front 2,590 2,185 1,985 Statement, and receipts from our printing company. Please Page 3 or 4 Glossy 2,475 2,090 1,900 ask your advertising executive These are net rates; non-commissionable. 10% discount for B/W. for proof of performance.

Creative Design Fee Structure Spot, 1/8, 1/4 $75 Full Page $125 2 Proof Changes allowed; 1/2 $100 Spread $150 additional changes are $25 each

The Insider’s Guide to...

Local Personalities Profiles of local people who work, live and love life in Buckhead

Entertainment Seasonal Events Get to know the hot From festivals to charity nightspots, great events, events, theater to music, and family-friendly life in this community activities in the area is bustling year-round

Simply Buckhead P.O. Box 11633, Atlanta GA 30355 | 404-538-9895 | www.simplybuckhead.com | [email protected]

Your Guide to Living Well in Atlanta Find us on Facebook: Simply Buckhead Magazine Follow us on Twitter: @SimplyBuckhead 3 demographics

Approximately 236,000 residents and 96,000 households reside within Buckhead’s eight zip codes. The average age ranges from 31 to 52, with household incomes from $53,000 to $224,000. This incredibly diverse population is full of active, trendy adults who dine out, entertain, exercise, go to the spa, visit the salon and shop, shop, shop! They also attend everything from road races to charity galas to festivals.

Buckhead hosts the 9th wealthiest zip code in the .

Education: # Adults in household summaries (HHLD) (among people 25 years or older) Two or more 97,800 78.0% Less than 9th grade: 2.1% Three or more 35,600 28.4% 9th-12th grade (nongrad): 3.1% Four or more 5,600 4.4% High school graduate: 8.1% Five or more 0 0.0% Some college: 14.8% Associate degree: 2.6% # Children in household (age 17 or under) Bachelor’s degree: 42.3% summaries (HHLD) Graduate/Professional: 27% None 95,600 76.2% High school or higher: 94.8% One or more 29,800 23.8% Bachelor’s or higher: 69.3% Two or more 11,600 9.3% Three or more 1,600 1.2% Household Income Four or more 0 0.0% <$10,000 6.7% Five or more 0 0.0% $10,000-$14,999 5.3% $15,000-$24,999 8.4% Marital Status: $25,000-$34,999 8.8% (among people 15 years or older) $35,000-$49,999 9.8% Never married: 37.6% $50,000-$74,999 16.5% Married: 42.7% $75,000-$99,999 9.9% Widowed: 8.1% $100,000-$149,999 12.2% Divorced: 10.5% $150,000-$199,999 5.5% $200,000+ 16.9% Stability/Newcomer Appeal: Same home 5+ years: 43% Median Household Income: $65,642 Occupation Age: (among employed persons over 16) 18 - 24 28,700 22.8% Mgt./Professional 61.1% 25 - 34 21,000 16.7% Service 8.1% 35 - 44 14,300 11.4% Sales/Office 26.5% 45 - 54 19,600 15.6% Farm/Fishing/Forestry 0% 55 - 64 22,400 17.9% Construction/Extraction/Maint 1.5% 65+ 19,500 15.5% Production/Transportation 2.8%

Unemployment/Poverty Unemployed 1.9% Below Poverty Line 7%

Simply Buckhead P.O. Box 11633, Atlanta GA 30355 | 404-538-9895 | www.simplybuckhead.com | [email protected]

Your Guide to Living Well in Atlanta Find us on Facebook: Simply Buckhead Magazine Follow us on Twitter: @SimplyBuckhead 4 Advertising Deadlines

issue SPACE AND MATERIALS DUE

January/February 2013 December 21

March/April 2013 February 15

May/June 2013 April 12

July/August 2013 June 14

September/October 2013 August 16

November/December 2013 October 11

Editorial Calendar

issue topic *

January/February 2013 Get a Hobby: Buckhead’s Best Clubs, Collectors, Classes and more

March/April 2013 Exploring Buckhead’s Neighborhoods

May/June 2013 Get To Know Buckhead’s Doctors

July/August 2013 Buckhead Nightlife: Now and Then

September/October 2013 Buckhead’s Child Prodigies

November/December 2013 Buckhead’s Top Chefs

* Topics are subject to change upon our discretion.

Simply Buckhead P.O. Box 11633, Atlanta GA 30355 | 404-538-9895 | www.simplybuckhead.com | [email protected]

Your Guide to Living Well in Atlanta Find us on Facebook: Simply Buckhead Magazine Follow us on Twitter: @SimplyBuckhead 5 Mechanical Requirements

Sizes Magazine Trim Size 10”x 13.625”

Spot 2.125” x 2.875” 1/4 H 1/8 Page V 2.125” x 5.875”

1/8 Page H 4.375” x 2.875” 1/4 V

1/4 Page V 2.125” x 12” Spot

1/4 Page H 4.375” x 5.875” 1/8 V

1/2 Page V 4.375” x 12” 1/8 H

1/2 Page H 9” x 5.875”

Full Page Bleed 10.5” x 14.125”

(includes 0.25” bleed all round. Please ensure all type is at least 0.25” within the 10” x 13.625” trim size)

Technical Specifications Full Bleed

Adobe PDF is preferred. Resolution for all images must be 300 dpi at actual size. All files must be MC YK, files in RGB or containing spot colors are not accepted (please convert everything to CMYK before submitting the final files).

For optimum final result recommendations are for images and colors containing no more than 240% total ink density to adhere to our newsprint specifications.Please allow for dot-gain of 35% in screens of 50%. (This will be helpful when considering image contrast which should be increased as well as color choice which should be lighter than you may think).

All layouts should be designed in vector-based software (Adobe InDesign / Illustrator, Quark XPress) to ensure hyperlink capability for our virtual readers (make sure to include the www prefix in your web domain name). We do not accept any 1/2 V designs created in Microsoft applications.

Simply Buckhead will make every effort to match color requests, but guarantees only to come within SWOP-industry standards. Smallest type for newsprint is 8 pt, 12 pt for knockout text. 1/2 H

Simply Buckhead P.O. Box 11633, Atlanta GA 30355 | 404-538-9895 | www.simplybuckhead.com | [email protected]

Your Guide to Living Well in Atlanta Find us on Facebook: Simply Buckhead Magazine Follow us on Twitter: @SimplyBuckhead 6