Simply buckhead media kit 2013
Simply Buckhead P.O. Box 11633, Atlanta GA 30355 | 404-538-9895 | www.simplybuckhead.com | [email protected]
Your Guide to Living Well in Atlanta Find us on Facebook: Simply Buckhead Magazine Follow us on Twitter: @SimplyBuckhead 1 Your Guide to Living Well in Atlanta
Simply Buckhead is an upscale lifestyle magazine in Buckhead and the surrounding communities of Brookhaven, Decatur, Vinings, Sandy Springs and Virginia Highland. With 24,000 copies distributed free in over 200 locations throughout the area six times a year, plus online virtual reading, Simply Buckhead reaches tastemakers ages 24-65 who want to experience the best the area has to offer.
From real estate and gardening, to local trends and dining, shopping and the arts, Simply Buckhead is the essential guide to living well in Atlanta.
Our online version has been viewed in 62 countries, 49 states, and 125 cities and towns in Georgia.
The Insider’s Dining What’s new and happening Guide to... with Buckhead’s evolving dining scene
Arts & Culture Features on local artists, galleries, and cultural institutions
Home Life A sneak peek inside unique and breathtaking homes and gardens
Simply Buckhead P.O. Box 11633, Atlanta GA 30355 | 404-538-9895 | www.simplybuckhead.com | [email protected]
Your Guide to Living Well in Atlanta Find us on Facebook: Simply Buckhead Magazine Follow us on Twitter: @SimplyBuckhead 2 rates
Display Advertising Rates
Open 3X 6X
Spot 235 210 195
1/8 Page 435 385 355
1/4 Page 685 575 525
1/2 Page 1,080 900 815
Full Page 1,680 1,450 1,325
Glossy Page 2,250 1,900 1,725 Center Glossy Spread 5,000 4,285 3,875 Circulation Back Cover 2,700 2,300 2,100 Verifications are available through a Publisher’s Inside Back/Front 2,590 2,185 1,985 Statement, and receipts from our printing company. Please Page 3 or 4 Glossy 2,475 2,090 1,900 ask your advertising executive These are net rates; non-commissionable. 10% discount for B/W. for proof of performance.
Creative Design Fee Structure Spot, 1/8, 1/4 $75 Full Page $125 2 Proof Changes allowed; 1/2 $100 Spread $150 additional changes are $25 each
The Insider’s Guide to...
Local Personalities Profiles of local people who work, live and love life in Buckhead
Entertainment Seasonal Events Get to know the hot From festivals to charity nightspots, great events, events, theater to music, and family-friendly life in this community activities in the area is bustling year-round
Simply Buckhead P.O. Box 11633, Atlanta GA 30355 | 404-538-9895 | www.simplybuckhead.com | [email protected]
Your Guide to Living Well in Atlanta Find us on Facebook: Simply Buckhead Magazine Follow us on Twitter: @SimplyBuckhead 3 demographics
Approximately 236,000 residents and 96,000 households reside within Buckhead’s eight zip codes. The average age ranges from 31 to 52, with household incomes from $53,000 to $224,000. This incredibly diverse population is full of active, trendy adults who dine out, entertain, exercise, go to the spa, visit the salon and shop, shop, shop! They also attend everything from road races to charity galas to festivals.
Buckhead hosts the 9th wealthiest zip code in the United States.
Education: # Adults in household summaries (HHLD) (among people 25 years or older) Two or more 97,800 78.0% Less than 9th grade: 2.1% Three or more 35,600 28.4% 9th-12th grade (nongrad): 3.1% Four or more 5,600 4.4% High school graduate: 8.1% Five or more 0 0.0% Some college: 14.8% Associate degree: 2.6% # Children in household (age 17 or under) Bachelor’s degree: 42.3% summaries (HHLD) Graduate/Professional: 27% None 95,600 76.2% High school or higher: 94.8% One or more 29,800 23.8% Bachelor’s or higher: 69.3% Two or more 11,600 9.3% Three or more 1,600 1.2% Household Income Four or more 0 0.0% <$10,000 6.7% Five or more 0 0.0% $10,000-$14,999 5.3% $15,000-$24,999 8.4% Marital Status: $25,000-$34,999 8.8% (among people 15 years or older) $35,000-$49,999 9.8% Never married: 37.6% $50,000-$74,999 16.5% Married: 42.7% $75,000-$99,999 9.9% Widowed: 8.1% $100,000-$149,999 12.2% Divorced: 10.5% $150,000-$199,999 5.5% $200,000+ 16.9% Stability/Newcomer Appeal: Same home 5+ years: 43% Median Household Income: $65,642 Occupation Age: (among employed persons over 16) 18 - 24 28,700 22.8% Mgt./Professional 61.1% 25 - 34 21,000 16.7% Service 8.1% 35 - 44 14,300 11.4% Sales/Office 26.5% 45 - 54 19,600 15.6% Farm/Fishing/Forestry 0% 55 - 64 22,400 17.9% Construction/Extraction/Maint 1.5% 65+ 19,500 15.5% Production/Transportation 2.8%
Unemployment/Poverty Unemployed 1.9% Below Poverty Line 7%
Simply Buckhead P.O. Box 11633, Atlanta GA 30355 | 404-538-9895 | www.simplybuckhead.com | [email protected]
Your Guide to Living Well in Atlanta Find us on Facebook: Simply Buckhead Magazine Follow us on Twitter: @SimplyBuckhead 4 Advertising Deadlines
issue SPACE AND MATERIALS DUE
January/February 2013 December 21
March/April 2013 February 15
May/June 2013 April 12
July/August 2013 June 14
September/October 2013 August 16
November/December 2013 October 11
Editorial Calendar
issue topic *
January/February 2013 Get a Hobby: Buckhead’s Best Clubs, Collectors, Classes and more
March/April 2013 Exploring Buckhead’s Neighborhoods
May/June 2013 Get To Know Buckhead’s Doctors
July/August 2013 Buckhead Nightlife: Now and Then
September/October 2013 Buckhead’s Child Prodigies
November/December 2013 Buckhead’s Top Chefs
* Topics are subject to change upon our discretion.
Simply Buckhead P.O. Box 11633, Atlanta GA 30355 | 404-538-9895 | www.simplybuckhead.com | [email protected]
Your Guide to Living Well in Atlanta Find us on Facebook: Simply Buckhead Magazine Follow us on Twitter: @SimplyBuckhead 5 Mechanical Requirements
Sizes Magazine Trim Size 10”x 13.625”
Spot 2.125” x 2.875” 1/4 H 1/8 Page V 2.125” x 5.875”
1/8 Page H 4.375” x 2.875” 1/4 V
1/4 Page V 2.125” x 12” Spot
1/4 Page H 4.375” x 5.875” 1/8 V
1/2 Page V 4.375” x 12” 1/8 H
1/2 Page H 9” x 5.875”
Full Page Bleed 10.5” x 14.125”
(includes 0.25” bleed all round. Please ensure all type is at least 0.25” within the 10” x 13.625” trim size)
Technical Specifications Full Bleed
Adobe PDF is preferred. Resolution for all images must be 300 dpi at actual size. All files must be MC YK, files in RGB or containing spot colors are not accepted (please convert everything to CMYK before submitting the final files).
For optimum final result recommendations are for images and colors containing no more than 240% total ink density to adhere to our newsprint specifications.Please allow for dot-gain of 35% in screens of 50%. (This will be helpful when considering image contrast which should be increased as well as color choice which should be lighter than you may think).
All layouts should be designed in vector-based software (Adobe InDesign / Illustrator, Quark XPress) to ensure hyperlink capability for our virtual readers (make sure to include the www prefix in your web domain name). We do not accept any 1/2 V designs created in Microsoft applications.
Simply Buckhead will make every effort to match color requests, but guarantees only to come within SWOP-industry standards. Smallest type for newsprint is 8 pt, 12 pt for knockout text. 1/2 H
Simply Buckhead P.O. Box 11633, Atlanta GA 30355 | 404-538-9895 | www.simplybuckhead.com | [email protected]
Your Guide to Living Well in Atlanta Find us on Facebook: Simply Buckhead Magazine Follow us on Twitter: @SimplyBuckhead 6