Boston College Law Review Volume 20 Article 4 Issue 2 Number 2 1-1-1979 Application of the Fairness Doctrine to Ordinary Product Advertisements: National Citizens Committee for Broadcasting v. FCC David L. Sinak Follow this and additional works at: http://lawdigitalcommons.bc.edu/bclr Part of the Communications Law Commons Recommended Citation David L. Sinak, Application of the Fairness Doctrine to Ordinary Product Advertisements: National Citizens Committee for Broadcasting v. FCC, 20 B.C.L. Rev. 425 (1979), http://lawdigitalcommons.bc.edu/bclr/vol20/iss2/4 This Casenotes is brought to you for free and open access by the Law Journals at Digital Commons @ Boston College Law School. It has been accepted for inclusion in Boston College Law Review by an authorized editor of Digital Commons @ Boston College Law School. For more information, please contact
[email protected]. Application of the Fairness Doctrine to Ordinary Product Advertisements: Na- tional Citizens Committee for Broadcasting v. FCC'---The fairness doctrine in broadcasting imposes a twofold obligation on television and radio broadcast licensees: licensees must broadcast material concerning controversial issues of public importance, and they must broadcast differing views on those contro- versial issues. 2 The doctrine attempts to ensure that a licensee's total pro- gramming presents balanced coverage of important public issues. 3 The fairness doctrine was developed by the Federal Communications Commission (FCC or Commission),`' and was later incorporated into the Communications Act' and validated by the Supreme Court!' While the FCC considered applying the fairness doctrine to commercial advertising for over thirty years,' it did not do so until 1967.