Graphic Standards Manual GRINNELL COLLEGE
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GRINNELL COLLEGE Graphic Standards Manual High-resolution files and publishing templates You can find logo files and templates for some of the publications in this book in the (public) folder on the Office of Communication and Events’ network storage server (pubrel). We will be adding new templates as they are developed. Please feel free to contact Jim Powers or Jo Loftin (x 3404) if a solution to your particular need is not among those available. PC users at “run” type \\storage\pubrel\public Mac users from chooser select “storage,” and “public” folder on “pubrel.” Logo Usage Guidelines The Grinnell College logo has been designed to be flexible enough to be used in almost any situation, yet certain graphic standards must be observed and maintained to preserve the graphic integrity of the College’s mark. All users of the logo are expected to understand and follow these guidelines. If questions come up, please call the Office of Communication and Events for help. We will be happy to advise. Here are a few rules to follow: ■ Please do not try to recreate the logo on your own. The typefaces, spacing, and proportions have been carefully designed to achieve the desired look. ■ Do not copy the logo from the website. Graphics on the web have a much lower resolution than what is required for print (300 d.p.i.). You will end up with something that looks very unprofessional and not up to the College’s graphic standard. ■ Do not resize the logo. Again, the proportions should stay as they were originally designed. ■ Do not alter the colors beyond what is specified in this manual. ■ Make sure the placement of the logo follows the guidelines in this manual. ■ Don’t design your own display advertising. We are happy to provide that service for you. Remember, the College maintains a professionally designed logo to reinforce the Grinnell College identity. To achieve this, the logo must be used consistently and correctly. We need the help of everyone on campus who produces documents, websites, signage, etc., to accomplish this goal. Personal taste or the desire to “create” must be set aside in order to maintain this consistent look. Consistent use of this logo serves the best interest of the College. Please follow the rules of logo usage as explained on the following pages. Call x3404 if you have any questions. Thank you! The Grinnell College Logo Below is the Grinnell College logo in its three If reversed out of a color: acceptable variations. The type and laural leaves •White type with white laurel leaves should always be used together in one of these •White type with Pantone 485 red laurel leaves configurations. The top logo is our main mark. The (only if reversed out of black) other two styles were developed for use in instances where enough horizontal space is not The same color combinations apply to all three available to accomodate the preferred art. acceptable variations on the logo. Color combinations: The version with two lines of type is intended for •Black type with Pantone 485 red laurel leaves use at very small sizes, i.e., lapel pin •Black type with black laurel leaves GRINNELL COLLEGE GRINNELL COLLEGE GRINNELL COLLEGE GRINNELL COLLEGE GRINNELL GRINNELL COLLEGE COLLEGE Common Mistakes Web and power point graphics should be requested from the Office of Communi- cation and Events. We have optimized each shape for best on-screen viewing. Stretched wide Do not copy artwork off the web Correct for use in print! If you plan to use black and white line art (bitmap), the minimum dpi is Stretched tall 300 and you should never enlarge the graphic . Proper type to leaves proportion ○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○ ○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○ ○○○○○○○○○GRINNELL COLLEGE Minimum space before leaves Leaves too close to type ○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○ ○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○ ○○○○○○○○○GRINNELL COLLEGE Do not alter the proportion of type to leaves ○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○ ○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○ ○○○○○○○○○GRINNELL COLLEGE Letterhead •Name of office •Grinnell College •Grinnell, Iowa 50112- 1690 •6 pt. space •Toll-free number (if applicable) •Phone number •Fax number • www.grinnell.edu (see web branding on business card page) GRINNELL COLLEGE Exception: If your office Office of the President Grinnell College or department requires Grinnell, Iowa 50112-1690 641-269-3000 a street address on your fax 641-269-4473 www.grinnell.edu letterhead, the four-digit zipcode extension must be dropped. Purchasing Stationery: Grinnell College stationery items may be ordered through CopyConnection. Call x3420 if you need pricing or order forms. These items include: • Letterhead and second sheets (including Monarch) •Business envelopes •Business cards •Notecards w/ envelopes •8-up Nametags/ mailing labels •Crack and peel mailing label Typing margins 1 •Indent 1 /2" from left. •Vertical alignment: Align the baseline of the date (or first line) of your letter with the baseline of the fax number (or the last line in the return address copyblock). Second sheet: •Left alignment should remain the same. Begin the first line at the same GRINNELL COLLEGE point where you placed Office of the President Grinnell College the date on the first page. Grinnell, Iowa 50112-1690 641-269-3000 fax 641-269-4473 September 19, 2002 www.grinnell.edu Address imprinting: •In cases where several Lorem ipsum departments share Ut wisis enim Quis nostrud exerci support services, you can Duis te feugi facilisi order letterhead without the return address. A Dear Ut wisis Enim, template for adding this Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diem nonummy nibh euismod tincidunt ut lacreet dolore magna aliguam erat volutpat. Ut wisis enim ad minim veniam, quis information at the same nostrud exerci tution ullam corper suscipit lobortis nisi ut aliquip ex ea commodo consequat. time you print your Duis te feugi facilisi. Duis autem dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio letters is available. This dignissim qui blandit praesent luptatum zzril delenit au gue duis dolore te feugat nulla option will also work for facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diem nonummy nibh euismod business envelopes if you tincidunt ut lacreet dolore magna aliguam erat volutpat. Ut wisis enim ad minim veniam, quis have a printer that allows nostrud exerci tution ullam corper suscipit lobortis nisi ut aliquip ex ea commodo consequat. Duis te feugi facilisi. Duis autem dolor in hendrerit in vulputate velit esse molestie you to print them. consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit au gue duis dolore te feugat nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diem nonummy nibh euismod tincidunt ut lacreet dolore magna aliguam erat volutpat. Ut wisis enim ad minim veniam, quis nostrud exerci tution ullam corper suscipit lobortis nisi ut aliquip ex ea commodo consequat. Duis te feugi facilisi. Duis autem dolor in hendrerit in vulputate velit esse molestie dignissim qui blandit praesent luptatum zzril delenit au gue duis dolore te feugat nulla facilisi. Cordially, #10 Business Envelope •Name of Office •Grinnell College •Grinnell, Iowa 50112-1690 ○○○○○○○○○○○○○○○○○○○○○○ GRINNELL COLLEGE Office of Communication and Events Grinnell College Grinnell, Iowa 50112-1690 ○○○○○○○○○○○○○○○ ○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○Office of Communication and Events Grinnell College 1026 Park Street Grinnell, Iowa 50112 2" ○○○○○○○○ Business cards •Name •Name of office or department •Title • Grinnell College •Grinnell, Iowa 50112-1690 •e-mail address • 641-269-phone # • www.grinnell.edu • fax 641-269-xxxx Web branding: • www.grinnell.edu is the College’s cyber-address, presence, and brand. It also is a central and consistent point-of-entry for those accessing GRINNELL COLLEGE the College through the web. Like Mickey Munley ’87 “Grinnell College” on stationery, Vice-President for Office of Communication Communication and Events and Events www.grinnell.edu should not be Grinnell College appended with extensions or Grinnell, Iowa 50112-1690 page-specific addresses. [email protected] 641-269-3400 www.grinnell.edu 641-269-4408 fax Variations: •Toll-free number (if applicable) •Street address may be added for GRINNELL COLLEGE those offices that regularly receive Dee Fairchild shipments. Must drop four-digit Director of Athletics Department of Physical Education Chair Physical Education zipcode extension. See example. Associate Professor 1118 10 th Avenue of Physical Education Grinnell, Iowa 50112 [email protected] 641-269-3800 office www.grinnell.edu 641-269-3818 fax Nametags/Mailing Labels •Perforated nametags will slide into a 4.25” x 3.5” plastic nametag holder. •Self-adhesive style nametags don’t require plastic holders. •Mailing label for packages and oversize envelopes. •Laser compatible •Templates for proper positioning of type for both mailing labels and nametags are available. GRINNELL COLLEGE GRINNELL COLLEGE Office of Admission Grinnell College Grinnell, Iowa 50112-1690 Marcia Grosenbach Sally Smith Alumni Relations and Development 1234 Lexington Avenue Seattle, Washington, 55555 GRINNELL COLLEGE GRINNELL COLLEGE GRINNELL COLLEGE GRINNELL COLLEGE •A larger (more expensive) mailing label is available as