R.I.P. by Mark Owens
level of close examination as radio DJs were consulted for technical expertise on the Nightly R.I.P. News and teenagers ran their turntables backwards, listening intently on headphones Notes on the Paul McCartney Shadow Canon for evidence of secret messages. How else to by Mark Owens interpret this momentary crisis if not as an episode of McLuhanite media panic, in which the P.I.D. counterculture’s questioning of dominant power structures and the air of conspiracy around the “Paul is dead.” So claimed the rumors that assassinations of JFK, RFK, and Martin Luther began circulating in September 1969, that Paul King, Jr. collided with a general acknowledgment McCartney of the Beatles had been killed in of a new, globalized media landscape? As the an automobile accident in November 1966 and first fully mediated rock ‘n’ roll band—endlessly replaced by “Billy Shears,” a talented impostor televised, recorded, photographed, and filmed— look-a-like made to resemble McCartney with the the Beatles, and particularly Paul, “the cute aid of plastic surgery.1 Clues to the conspiracy, Beatle,” provided an ideal screen on which to so the story went, were to be found hidden in project this matrix of cultural anxieties. the album artwork, song lyrics, and back-masked Certainly, the timing couldn’t have been recordings on the Sgt. Pepper, Magical Mystery better. Dated to late 1966, Paul’s supposed Tour, White Album, and Abbey Road LPs. “death” coincided closely with the publication Originally limited to the underground press and of Roland Barthes’ essay, “Death of the Author,” college newspapers, the rumors gained traction which first appeared in the Minimalism issue when an anonymous caller to DJ Russ Gibb’s of Aspen magazine in the Fall of 1967, just a radio show on WKNR-FM in Detroit identified few months after the release of Sgt.
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