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Art and Technology LEON4102_pp169-174.ps - 3/11/2008 12:37 PM From Technophilia to Technophobia: The Impact of the Vietnam War on the Reception ABSTRACT Using the Los Angeles County Museum of Art’s 1971 exhibition REFRESH! CONFERENCE PAPERS of “Art and Technology” “Art and Technology” as a case study, this essay examines a shift in attitude on the part of influential American artists and critics toward collaborations Anne Collins Goodyear between art and technology from one of optimism in the mid- 1960s to one of suspicion in the early 1970s. The Vietnam War dramatically undermined public confidence in the promise of new technology, linking it with corporate support of the war. Technology is not art—not invention. It is a simultaneous hope and technology. In response to the Ultimately, the discrediting of and hoax. Technology is what we do to the Black Panthers perceived Soviet threat, American industry-sponsored technology and the Vietnamese under the guise of advancement in a mate- education emphasized science and not only undermined the prem- ises of the LACMA exhibition rialistic theology. technology, while influential theo- but also may have contributed rists such as C.P. Snow, Reyner —Richard Serra [1] to the demise of the larger “art Banham and Marshall McLuhan and technology” movement in stressed the need for interconnec- the United States. In September 1970 artist James Turrell made a prophetic re- tion between art, science and tech- mark about Maurice Tuchman’s “Art and Technology” exhi- nology [5]. In 1967, engineer Billy bition at the Los Angeles County Museum of Art: Klüver, co-founder of Experiments in Art and Technology (E.A.T.), argued that “the new inter- You could make this thing [“Art and Technology”] historically face between artists and engineers . has not developed only significant if you want[ed] to. I have the feeling that whatever is happening here is a symptom of something that’s going on—but out of the historical relationship between art and technology. I think—I hope—it’s going to be vastly overshadowed by the It has rather been born out of the direction and the nature of thrust of things going on independently [2]. contemporary art itself” [6]. Klüver’s observation fits with re- sponses by artists Dan Flavin, Robert Morris and Allan Kaprow As Turrell intuited, the “Art and Technology” exhibition to a 1966 questionnaire circulated by art historian and critic was the product and the victim of a confluence of social, eco- Barbara Rose to assess the “Sensibility of the Sixties.” Dan nomic and political factors that initially inspired, and ulti- Flavin reported that “it would not surprise me to see the evo- mately curtailed, widespread support for projects linking lution of a type of scientist-artist, or engineer-artist” [7]. Robert art, science and technology during the late 1960s and early Morris affirmed: “Some kind of center is needed. Even with 1970s [3]. A close study of Tuchman’s exhibition, planned and a few machines for working plastics and metal the artists them- executed between 1967 and 1971, suggests larger lessons for selves could experiment. Since this doesn’t happen in indus- interpreting the growth and demise of a cluster of similar proj- try it would undoubtedly lead to new ways of working materials” ects, demonstrating in particular the role played by the Viet- [8]. Allan Kaprow, who harbored his own plans to form such nam War in undermining collaborations between the “two an “experimental research” center for the arts, observed: cultures” [4]. Although there is good work being done in the conventional arts—painting, sculpture, music, dance, poetry, etc.—the newest TECHNOPHILIA AND energies are gathering in the cross-overs, the areas of impurity, AMERICAN ART OF THE 1960S the blurs which remain after the usual boundaries have been If the Vietnam War was to undermine in the early 1970s a ma- erased. This zone is increasingly referred to as the “intermedia,” Dick Higgins’ term for the media between the media [9]. jor art project embracing technology, it is worth observing that only a few years earlier the political climate of the Cold War Such opinions were consistent with viewpoints expressed by had encouraged an outlook better described as “technophilic” several pop artists earlier in the decade. As James Rosenquist on the part of many American artists, curators and critics. observed, “Doing a painting now seem[s] very old-fashioned” The launch of Sputnik by the Soviet Union in 1957 created [10]. Roy Lichtenstein asserted: “I think the meaning of my a climate favorable to art projects embracing new science work is that it’s industrial, it’s what all the world will soon be- come” [11]. Warhol claimed that “everybody should be a ma- Anne Collins Goodyear (curator), National Portrait Gallery, Smithsonian Institution, chine” and later came to refer to his “studio” as “The Factory” PO Box 37012, Victor Building–Suite 4100 MRC 973, Washington, D.C. 20013-7012, [12]. U.S.A. E-mail: <[email protected]>. The drive to combine art with new technology inspired nu- An earlier version of this paper was presented at REFRESH! The First International Con- ference on the Histories of Media Art, Science and Technology, held at the Banff Center merous exhibitions. These included: The Machine as Seen at 28 September–1 October 2005, cosponsored by the Banff New Media Institute, the Data- the End of the Machine Age, at the New York Museum of Mod- base of Virtual Art and Leonardo/ISAST. ern Art in 1968, held with Some More Beginnings, at the ©2008 ISAST LEONARDO, Vol. 41, No. 2, pp. 169–173, 2008 169 Downloaded from http://www.mitpressjournals.org/doi/pdf/10.1162/leon.2008.41.2.169 by guest on 24 September 2021 LEON4102_pp169-174.ps - 3/11/2008 12:37 PM Brooklyn Museum of Art; Cybernetic The exhibition, originally projected cardboard pyramids; Robert Whitman’s Serendipity, at the Corcoran in Wash- for 1970, was intended to showcase the mirror-generated virtual images; Newton ington, D.C., in 1969; Software Informa- first results of an ongoing series of col- Harrison’s glowing tubes of color; Roy tion Technology, at the Jewish Museum laborations structured by Tuchman. In Lichtenstein’s films; and Andy Warhol’s in New York in 1970, and Explorations, launching his program, Tuchman aimed Rain Machine. The political cache of proj- at the Smithsonian the same year [13]. high, securing the participation of inter- ects celebrating the combined power of Many of these were supported by or- nationally renowned artists such as Andy the United States’ technological and cul- ganizations formed during this period, Warhol, Robert Rauschenberg, Claes tural resources, in the context of the Cold including E.A.T., established in 1966, and Oldenburg and Richard Serra [19]. Em- War, was reflected in the commentary of REFRESH! CONFERENCE PAPERS the Center for Advanced Visual Studies ploying commercial techniques of his an American journalist reporting on the (CAVS), founded in 1967 at the Massa- own, Tuchman created an incentive. Cor- installation, who observed: chusetts Institute of Technology [14]. porations who joined the venture agreed It must . be attractive to the govern- These exhibitions and new art groups to allow a particular artist, with needs ment to consider how “A&T” seems to reflected a broad acceptance of what that matched the company’s strengths, to embody democratic ideals of co-opera- Leo Steinberg described as the model of work at its facilities in exchange for pub- tion and interaction between various lev- els of the society. Pragmatically, “A&T” “the artist as [corporate] engineer and licity from the museum and the oppor- could be interpreted as embodying [Pres- research technician” [15]. Industrial part- tunity to acquire an artwork “issuing from ident Nixon’s] “bring us together” phi- nerships were widely viewed as advanta- the collaboration” [20]. losophy [24]. geous for artists seeking to exploit new technologies. The young curator ambitiously sought THE INCEPTION AND AIMS OF to connect the “futuristic” setting of “ART AND TECHNOLOGY” “Art and Technology,” the only major Los Angeles with the desire of avant-garde exhibition of its kind to originate on the West Coast, sought to capitalize on artists to embrace new technological the enthusiasm for such collaborations. Indeed, as curator Maurice Tuchman ex- methods and materials. plained, the spirit of the time seemed to demand it. According to Tuchman, the show grew out of his negative response to New to the city, Tuchman had reason FISSURES IN “ART the 1966 Venice Biennale: to believe that this undertaking would not only complement the futuristic AND TECHNOLOGY” These works were completely unrelated ARTNERSHIPS to modern times. Ninety-nine percent of setting of Los Angeles but would also en- P it was an irrelevant exercise. The senti- hance the museum’s financial and cul- Yet despite praise for the exhibition’s ments expressed had to do with a view of tural standing. As critic Peter Plagens small-scale debut in Osaka in 1970, man as if he were still existing before the observed, the exhibition catalogue for underlying challenges posed by its in- machine was developed. I then started thinking of artists using different tools. the show, A Report on the Art and Technol- dustrial-artistic partnerships became ap- I had just moved to California, a place ogy Program of the Los Angeles County Mu- parent when it officially opened several where one is always conscious of the fu- seum of Art, 1967–1971, “is not so much months later in Los Angeles. No longer ture. It made me think this would be an the narrative of a completed project, but benefiting from the strategic editing re- exciting thing to do [16].
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