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Asiasoft Corporation PLC. (AS) Opportunity Day 1Q 2013

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Asiasoft Corporation PLC. (AS) Opportunity Day 1Q 2013 Asiasoft Corporation PLC. (AS) Opportunity Day 1Q 2013 22 May 2013 DisclaimerAgenda The information contained in this presentation is for information purposes only and does not constitute an offer or invitation to sell or the solicitation of an offer or invitation to purchase or subscribe for shares of Asiasoft Corporation Pcl. (“Asiasoft”) in any jurisdiction nor should it or any part of it form the basis of, or be relied upon in any connection with, any contract or commitment whatsoever. This presentation may include information which is forward-looking in nature. Forward-looking information involve known and unknown risks, uncertainties and other factors which may impact on the actual outcomes, including economic conditions in the markets in which Asiasoft operates and general achievement of Asiasoft business forecasts, which will cause the actual results, performance or achievements of Asiasoft to differ, perhaps materially, from the results, performance or achievements expressed or implied in this presentation This presentation has been prepared by Asiasoft. The information in this presentation has not been independently verified. No representation, warranty, express or implied, is made as to, and no reliance should be placed on, the fairness, accuracy, completeness or correctness of the information and opinions in this presentation. None of Asiasoft or any of its agents or advisers, or any of their respective affiliates, advisers or representatives, shall have any liability (in negligence or otherwise) for any loss howsoever arising from any use of this presentation or its contents or otherwise arising in connection with this presentation This presentation is made, furnished and distributed for information purposes only. No part of this presentation shall be relied upon directly or indirectly for any investment decision-making or for any other purposes This presentation and all other information, materials or documents provided in connection therewith, shall not, either in whole or in part, be reproduced, redistributed or made available to any other person, save in strict compliance with all applicable laws Page 2 AgendaAgenda Overview and Q1 2013 Results Thailand Market Highlights Regional Market Highlights Next Step 2013 Appendices Page 3 Overview Agenda Asiasoft Regional Coverage Page 5 CurrentAgenda Portfolio At the end of 1Q13, AS group operates 64 online game titles in 6 countries: Number of Games by Genre Web 7 Games • Thailand 36 Titles 11% • Singapore 9 Titles FPS 7 Games • Malaysia 22 Titles (CIB 21 Titles) 11% • Indochina 7 Titles • Indonesia 3 Titles MMORPG • Philippines 2 Titles Casual 40 Games 10 Games 62% 16% Page 6 Source: Some games are operated in more than one country Consolidated BusinessAgenda Highlights in 1Q13 • New Game Launch • Thailand (1): Pocket Ali (Jan) Funbox • Malaysia CIB (1): The Exorcist (Mar) • Singapore (1): RO2 (Jan) • Distributed Product • Launch of StarCraft II: Heart of the Swarm on 12 March 2013 Page 7 PlayparkAgenda Game Portal Playpark Game Portal MMORPG FPS CASUAL WEB MOBA BIZZARD CHAOS ONLINE Launch by PlayCyberGames Commercial Date: 29 May 2013 Page 8 Our ServiceAgenda : Game Top-Up MMORPG & Casual Games Fixed Price 7 SKU : 55, 89, 189, 245, 349, 450, 888 Shooting Games Fixed Price 5 SKU : 50, 100, 300, 500, 1000 Partner Games Fixed Price 6 SKU : 50, 90, 150, 300, 500, 1000 Non-Fixed Price 50 - 10,000 Social Games Page 9 Q1 2013 Results 1Q 2013 Highlights Revenue increase YoY • Core-Revenues increased 14.6%YoY, mainly due to 2 new business units (Malaysia - CIB & Indochina - TLC) generated revenue for group about 65 MB (Million Baht) Revenue from Overseas markets matching Domestic market • Revenue contribution from overseas markets increased from 35.0% to 49.6% YoY. Net Income decreased YoY • GP% of Funbox and PT Asiasoft significantly dropped from 48.9% and 43.7% to -30.8% and -138.8%, respectively due to under delivery of revenue target. • GP% of new businesses included TLC and CIB are lower than group NP%. TLC of 16.9% mainly due to higher royalty and operating costs and CIB of 39.6% mainly due to higher operating costs. Page 11 Total RevenueAgenda Structure Domestic Overseas Singapore Thailand Malaysia • Plus Sublicense Indonesia revenue in Vietnam Philippines Indochina 68% 70% 66% 57% 51% Thailand 43% 49% Overseas 32% 30% 34% 2009 2010 2011 2012 1Q13 Page 12 Agenda 1Q13 Total Revenue Breakdown Advertising Others 2% 3% GROUP Distribution Income 10% Advertising Others 2% Distribution 2% Income 10% DOMESTIC Online Income 85% Others Distribution 1% Income 12% Online Income 86% OVERSEAS Online Income Total Revenue is THB 468.88 mn 87% Page 13 1Q13 GroupAgenda Cost Breakdown Selling Expenses COGS Employee 25% Depreciation 3% Others Network and 3% Service 9% Others Marketing 3% 71% Commission 1% Direct Cost 12% Total Selling Exp. is THB 29.76 mn Royalty Fee 55% Administrative Expense Employee Others Employee Expense 35% 45% 18% Total COGS is THB 287.67 mn Rental and Center Depreciation Services 7% 13% Total Admin. Exp. is THB 85.64 mn Page 14 Agenda Revenue Breakdown by Genre Web- Web-Based FPS Based FPS Web- 1.9% 12.1% FPS 7.0% MMORPG 11.6% Based MMORPG 67.7% MMORPG 5.2% Casual 1.1% 70.0% Casual Casual 70.3% 20.1% 17.3% 15.7% • Revenue from FPS increase from 5.2% to 12.1% Y-Y • Revenue from MMO increase from 67.7% to 70.3% Y-Y Page 15 Total RevenueAgenda Trend Unit: THB mn Growth of Total Revenue (Y-Y) 43.0% 23.6% 19.0% 7.1% -2.8% 2.8% 8.0% 11.6% 603.2 501.9 464.6 490.1 468.9 421.8 420.6 177.6 396.6 48.6 67.8 56.9 65.2 40.7 29.9 59.8 - 6.5 % Q-Q + 11.6 % Y-Y 381.1 366.7 407.7 360.8 425.6 422.3 453.3 403.7 2Q11 3Q11 4Q11 1Q12 2Q12 3Q12 4Q12 1Q13 Online Income Other Rev. Page 16 TotalAgenda Revenue Unit: THB mn % 900 55 800 700 421 603 490 502 469 50 600 45.0 45.0 45 500 43.0 177 48 68 65 400 60 40 300 40.0 37.0 200 35 100 361 426 422 453 404 0 30 1Q/12 2Q/12 3Q/12 4Q/12 1Q/13 Online Revenue Other Rev. Gross Margin Page 17 SG&A Agenda/ Total Sales Unit: THB mn % 160 28.4 30.0 27.0 140 25.0 24.6 25.0 120 19.6 20.0 100 80 15.0 143 133 60 118 115 105 10.0 40 5.0 20 0 0.0 1Q/12 2Q/12 3Q/12 4Q/12 1Q/13 SG&A SG&A/Total Sales Page 18 Net ProfitAgenda Trend Unit: THB mn Growth of Net Income (Y-Y) 13.4% 17.2% 7.1% 4.1% 7.6% 5.7% -8.9% -29.1% 90.0 83.8 74.1 73.1 74.5 68.6 66.4 51.9 - 30.1% Q-Q -29.1% Y-Y 19.9% 17.1% 15.9% 17.4% 14.9% 13.6% 14.8% 11.1% 2Q11 3Q11 4Q11 1Q12 2Q12 3Q12 4Q12 1Q13 Net Profit Net Profit Margin Page 19 Note: Net Profit attributable to equity holders of the parent NetAgenda Profit Unit: THB mn % 100 18.0 90 17.4 14.9 13.6 16.0 80 14.8 14.0 70 12.0 60 11.1 10.0 50 90.0 40 8.0 73.1 74.5 66.4 30 6.0 51.9 20 4.0 10 2.0 0 0.0 1Q/12 2Q/12 3Q/12 4Q/12 1Q/13 Page 20 Note: Net Profit attributable to equity holders of the parent Top 5 Online AgendaGames by Revenue Pocket Yulgang Ninja 7% 7% Yulgang MapleStory 7% M.A.T 17% 9% MapleStory 25% Cabal 8% Dragon Nest Audition Audition 12% 15% 18% • Top 5 Games accounted for 60% of total revenue compared to last year of 65% Page 21 Balance SheetAgenda Structure FY 2011 FY 2012 1Q 2013 2,045 1,401 1,996 1,434 1,869 1,318 Equity Equity Equity s 551 s s 562 644 Asset Asset Asset Liabilitie Liabilitie Liabilitie Page 22 Thailand Market Highlights Thailand MarketAgenda Highlights Revenue decrease YoY • Domestic revenue drop by 12% due to significantly revenue shortfall from FunBox as a result of decreasing online revenue of pocket ninja game, Q Tail online and HY2. Net Income decreased YoY • GP% of Funbox dropped from 48.9% to -30.8% due to under delivery of revenue target; • ASC NP% is lower mainly due to lower margin packaged product sales from Starcraft II. Despite decreasing revenue, Asiasoft maintained the market leadership with more than 30% overall market share (by CCU). Page 24 1Q13 Online Game BreakdownAgenda by Game Type Asiasoft/Funbox Asiasoft/Funbox TDE/NC True 35% 55% 5% Asiasoft/Funbox INI3 Digital Others Others 30% 5% 32% 17% Winner Online 10% MMOPRG CASUAL PlayInter 26% Winner Online TDE/NC True 0% Others Golden Soft 10% 25% 4% TDE/NC True INI3 Digital Winner Online 10% 7% 6% Winner Online PlayInter 12% 100% Others Asiasoft/Funbox 9% 16% INI3 Digital 21% Asiasoft/Funbox 13% MOBA Others FPS 63% Web Game PlayInter TDE/NC True 32% 34% Page 25 RemarkProportion : base base on Average on Max Max CCU CCU end Q1/13of Dec 10 Online Game BreakdownAgenda by Game Type MOBA WEB 7% 10% Market trends to shift to MOBA type MMORPG Casual FPS WEB MOBA FPS MMORPG 21% 51% Casual 13% Casual FPS 11% 19% MMORPG 39% Casual 11% MOBA 20% WEB MMORPG 9% 45% FPS 21% Remark : base on Average Max CCU Q1/13 WEB MOBA 10% 13% Page 26 1Q13 Top 5 Online GamesAgenda by Genre in Thailand Everybody's Audition PANGYA Zone4 Mstar YulGang Ragnarok Dragon Nest ray city DK Online Marble Special Force Point Blank xshot AVA S4League Boomz Pocket Ninja Atlantis Fashion Dream DivoSaga Warriors • Asiasoft is taking lead in MMORPG & Casual Genre and are gaining market share in Web Games & FPS.
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