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State of Digital Transition

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State of Digital Transition TW MAIN 03-09-09 A 13 TVWEEK 3/5/2009 5:31 PM Page 1 TELEVISIONWEEK March 9, 2009 13 SPECIAL SECTION INSIDE Creative Coverage NewsproTHE STATE OF TV NEWS Stations struggle for fresh ways to cover the protracted conversion to DTV transmission. Page 14 Digital News Grows WNBC’s “New York Nonstop” joins the list of news subchannels. Page 16 Broadcasters Still Need to Inform Confused Consumers About DTV Any Way They Can By Hillary Atkin boxes and what it all means for the Special to TelevisionWeek viewing audience affected by the Despite the recent delay of the U.S. switchover from analog signals. digital television transition from Feb. 17 The Nielsen Co. estimates about 4.4% until June 12, television stations across of homes, or nearly 5 million American the country are still trying to answer households, aren’t ready for the change consumers’ many questions, using their that will happen when stations turn off own airwaves and just about any other their analog signals and begin broadcast- means available to them. ing solely in digital. (The Federal Com- Questions persist about old TV sets, munications Commission says about a new antennas, coupons for converter third of the nation’s full-power Continued on Page 15 TW MAIN 03-09-09 A 14 TVWEEK 3/5/2009 5:19 PM Page 1 14 March 9, 2009 TELEVISIONWEEK NEWSPRO TELLING THE NEVER-ENDING THANKS FOR SHARING Fox’s WNYW-TV technology reporter Brett Larson recently appeared on ABC’s “The View” to discuss the DTV STORY DTV transition. Finding New Ways to Cover the Transition Poses a Challenge to Newsroom Staffs By Daisy Whitney Not only are stations around the country in the midst of shed- ding their analog signals forever, their news departments are tasked with creatively covering the drawn-out digital transition in their newscasts, too. The massive shift from the ana- log world to the crisp clear digital one is a major news event, but the fact is it’s been under way for a few years now and will continue to play out until all stations flip the switch to digital on June 12. Finding inno- vative ways to cover the transition is increasingly a challenge. CBS-owned Philadelphia sta- tion KYW-TV recently tried some- thing different. It conducted a training session with local Boy Scout leaders to teach them how to hook up converter boxes, then covered that initiative as a news story in late February. Scouts’ Honor Philadelphia-area Boy Scout leaders will be assisting viewers who need help with going digital, particularly seniors and the dis- VALUE ADDED Brett Larson, abled, explained Mike Nelson, technology reporter for Fox’s spokesman for the 29-member WNYW-TV in New York, has digital transition, as have most sta- York stations feature more detail, will find DTV answers in English CBS Television Stations group, reported on the benefits of tions in the Fox group. such as the timeline of the transi- and Spanish, links to manufactur- which will flip the switch in June. switching to DTV and how to The Fox station group has been tion, reasons for the DTV conver- ers’ DTV sites, a countdown clock The entire group has extensive- do it. including stories in its newscasts sion, who will be affected, how to and a tutorial from Mr. Larson. ly covered the transition and will on how to hook up converter box- Even broadcasters that shut off continue to do so for the next few San Francisco’s ABC-owned sta- es, too. In addition, the group is “All of our their analog signals last month months. “All of our stations have tion KGO-TV, which will turn off its leaning on the station’s local Web continue to produce reports on the been airing half-hour specials analog feed in June, has been pro- sites as resources for ongoing stations have transition. Fort Myers, Fla., CBS hosted by their local anchors and ducing “what you need to know” information and how-to content been airing half- affiliate WINK-TV is still running reporters,” he said, adding the sta- reports. on the transition. stories on how to tune in the digi- tions “have been participating in The station’s DTV coverage has Broadly speaking, Fox-owned hour [digital tran- tal channels, said Greg Stetson, the soft analog shutoff tests to help been led by consumer reporter WNYW in New York has produced station’s programming director. viewers determine if all of their TVs Michael Finney. “He’s done the sto- reports touting the benefits of sition] specials That follows months of coverage in are prepared for the transition to ries explaining the transition and switching to digital television hosted by their advance of the original switch digital.” is the one who does the DTV tests from the station’s technology date, he said. Mr. Nelson said the CBS-owned that we’ve been running mar- reporter Brett Larson, who also local anchors “Most stations went far above stations have presented detailed ketwide,” said Kevin Keeshan, the appeared on “The View” recently and beyond to lay out how it all stories about converter boxes— station’s news director. “We did to discuss the transition. Sister and reporters.” works, and what to expect,” said “who needs them, who doesn’t and three live tests prior to Feb. 17. We station WWOR has run “do it Mike Nelson, CBS Television Stations Tom Petner, editor of the Web site how to install them”—and regular have three more live tests across yourself” pieces to show viewers TVSpy.com. “The question, of updates regarding the coupon pro- three dayparts scheduled between how to outfit their TV sets for the determine if you have a digital course, is how many people gram. Many stations also have now and June 12.” digital transition. tuner, what to do if it is not ready absorbed it all. Judging from what assembled phone banks to answer NBC-owned KNTV in the San for the conversion, how to obtain I can see in the local market, the viewer questions about the transi- Francisco Bay Area has produced More Information Online converter box coupons and what transition so far has been pretty tion, he said. half-hour specials devoted to the On the Web, the Fox-owned New antenna is right for you. Visitors smooth.” ■ TW MAIN 03-09-09 A 15 TVWEEK 3/5/2009 5:21 PM Page 1 TELEVISIONWEEK March 9, 2009 15 ROAD BLOCKS Reporter of news, information and enter- Glenn Farley of Seattle’s tainment, from a public service or SIGNALS KING-TV termed the market even a selfish point of view,” Mr. Continued from Page 13 “terrain-challenged” due to Esparros said. stations have already gone all- mountain ranges. KNBC also has done stories digital.) on disposing old television sets, “We are really trying to give to be taken. from donating them to senior viewers as much information on “The way people watched TV centers and other facilities to how the transition impacts their for years would change, and we safely recycling them. lives and answer whatever ques- have tried to give some clarity to “We understand how difficult tions they might have,” said Mark the whole issue,” said Keith Espar- this transition is, and people may Ginther, news director of Seattle’s Bloomberg to talk about how peo- his own cable channel, he knew ros, KNBC’s assistant news director. not understand the complexity,” KING-TV, which has run many en- ple could get coupons and what exactly what it was about and what Mr. Esparros said there was a lot said Mr. Esparros. “Changing the terprise feature stories on the tran- they had to do to prepare with the it entailed,” Mr. Shapiro said. “He of viewer confusion between two way millions of people watch TV is sition in the past year and a half. right kind of antenna in order to get was the best advocate of the com- informational Web sites, daunting. Even with the amount of Reporter Glenn Farley, who nor- covered by all the stations,” said ing transition and simple things to www.dtv.gov, run by the govern- PSAs on the newscast, and the live mally covers the aviation and tech- Saul Shapiro, president of the Met- prepare for.” ment, and www.dtv.com, which is a demos we’ve done, still hundreds nology industries at KING, has ropolitan Television Alliance. At KNBC-TV in Los Angeles, commercial site that sells products. of thousands didn’t get the mes- made the DTV transition his beat, “Having the mayor involved the primary focus of its news sto- “Our goal is fairly simple. We sage, which is part of the reason contributing at least a dozen stories almost guarantees coverage. Also, ries also has been making sure didn’t want anyone to be without the current administration about it since 2007. The consumer because of his TV background with people knew what steps needed TV, with an uninterrupted stream delayed the transition.” ■ unit also has done reports on pur- chasing new TV sets and how to properly dispose of old ones. “We have transitioned from doing stories on the basic converter box to actually getting the signal,” Mr. Farley said. “Most of the stories moving forward will be focused in that direction.” The Seattle market is what Mr. Farley calls “terrain-challenged,” because of the mountain ranges in the broadcast coverage area, mak- ing it difficult for some residents to receive a clear digital signal. In a recent piece, he went out in the field in Olympia, Wash., with an antenna installer who measured the signal in various hilltop neigh- borhoods.
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