McCMagazineMcCORMICK NEWS FROM THE WORLD

TECHNICAL INFO. JOURNAL | YEAR 8 | PUBLICATION #8 | JULY 2016

The company. Continuous improvement Xtractor, adventure in Australia Over 300 HP with the X8 Series RED POWER DAYS in North America THIS TECHNICAL INFO JOURNAL PUBLISHED BY McCORMICK NORTH AMERICA, 2590 BRECKINRIDGE BLVD, DULUTH, GA 30096 2016 30096 GA DULUTH, BLVD, BRECKINRIDGE 2590 AMERICA, NORTH McCORMICK BY PUBLISHED JOURNAL INFO TECHNICAL THIS McCMagazine

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TECHNICAL INFO JOURNAL ORIGINALLY PUBLISHED BY ARGO TRACTORS S.P.A. VIA MATTEOTTI, 7 | 42042 FABBRICO (RE) REGIONALLY PUBLISHED BY MCCORMICK NORTH AMERICA 2590 BRECKINRIDGE BLVD, DULUTH, GA 30096 EDITOR-IN-CHIEF ANTONIO SALVATERRA ContentsTHE COMPANY 2 REGIONAL EDITING TAYLOR GROUT Continuous improvement 2 GRAPHIC LAYOUT GRUPPO SALDATORI Argo Tractors: open house on April 10, 2016 5 PREPRESS AND PRINTING CENTROFFSET S.R.L. REGGIO EMILIA

YEAR 8 | PUBLICATION #8 | JULY 2016 AUTH. OF THE COURT OF REGGIO EMILIA N° 1086 OF 19.11.2002 TRADE SHOWS 6 Agritechnica 2015: worldwide launch for the new X8 Series 6 Fieragricola: Italian preview of the X8 Series 8

ARGO PEOPLE 10 From Fabbrico... to Australia

Cover photo. The new X8 Series. THE ORIGINS 11 Tour around Cyrus McCormick’s farm

XTRACTOR 12 Xtractor: 4 tractors in an adventure at World’s End

VT-RIDE SHOW 16 Two American legends on tour

NEWS 18 The new X2 is launched at Enovitis 2016 18 The 2016 McCormick calendar 18 New design for the McCormick logo 18 Argo Tractors obtains ISOBUS certification 19 Photo: © Francesco Russo. © Francesco Photo: McCormick’s leading role at the Carnival of Viareggio 19 Fourth birthday for McCormick Legacy 19

PRODUCT 20 X8 Series: power and style

FOCUS 24 McCormick X7 Standard

INITIATIVES 26 RED POWER DAYS

BRANCHES 28 Dealer Meeting at Orlando 28 X7 Special Edition at the Louisville Fair 28 X7 VT Drive New Expérience Tour 29 Expo Agroalimentaria 2015 29 Visit our website and download this WORLDWIDE 30 magazine. “Superfresh” milk producer wins award 30 Fabijan: X50.30 forestry version 30 P.T. Rutan is the new McCormick importer 30 Apan: official presentation at Agriplanta 31 Opticom celebrates 25 years in the business 31 Petros Petropoulos from strength to strength 31

PARTS 32 Front loaders for the entire McCormick range

SHOP 33 McCormick Lifestyle LEADING ARTICLE

“One goal at a time”

cCormick has embarked upon an approach made up of dust and endeavour, but has done so by implementing diligent team work and Munstinting determination. After having renewed practically all the product families and created completely new ones, McCormick started work on its image, trademark and how to convey its desire to achieve continuous improvement to the customers and market.

One of the first important occasions was Xtractor Around the World, an adventure initially experienced first-hand that will be broadcast during the autumn on Discovery Channel.

A first goal followed by field events like VT-Ride Show, where American legend McCormick shared the road with another American legend (two-wheeled this time), i.e. Harley Davidson.

These exciting initiatives really got us going and we couldn’t wait for Agritechnica, the ideal setting for unveiling the X8 Series, the flagship model that goes beyond the 300 HP mark. Yet another goal that confirmed what’s obvious to all: McCormick is fired with new energy, enthusiasm that makes the difference, and is bent on offering technology, power and reliability “without compromise”. We’re out to conquer the fields, one goal at a time.

Antonio Salvaterra

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Argo Tractors invests in the production process, pursuing with determination the road to innovation.

nvest in product and production process re- newal. It was with this challenging goal that, Istarting back in 2013, Argo Tractors began a radical re-organization process that also involved the tractor range and production lines. An essential approach, since the quality of the tractors is the result of a long series of operations that begin with design and engineering, and termi- nate when the machines are shipped to the dealers. Operations in which Argo Tractors has made constant investments over the past few years while Line 1. A McCormick tractor ready for testing. focusing on the design and engineering phase of McCormick tractors and production of their com- ponents, including the transmissions of certain market, robot-controlled systems, three-dimen- product ranges, in the facilities of Fabbrico, Luz- sional control machines and fixtures with millimet- zara and San Martino in Rio, right in the heart of ric accuracy levels. Nine latest-generation machin- Emilia’s ‘Motor Valley’. ing centers have been installed and are now used for machining cast iron castings, while the assem- NEW MANUFACTURING TECHNOLOGIES bly lines and Shipments Terminal have all been First of all, the investments made by the Group modernized. This latter covers an area of some have concerned the manufacturing technologies, 57,000 sq m and includes a new truck and con- which are the most modern now available in the tainer loading platform.

2 THE COMPANY

Fabbrico. San Martino View of the in Rio. End assembly part of the lines. assembly line.

Continuous improvement

THE KAIZEN PROJECT ported in the Gates during the day. The qualitative Argo Tractors has constantly implemented the performance and field reports are also posted in Kaizen project as it proceeded with the ambitious the Kaizen Point for the purpose of informing the plan to renew its procedures to the advantage of line workers and making them accountable for the quality. results of their work while involving them in the The project, which got off to a start in 2013, has problem-solving tasks. ▲ allowed double-digit improvements to be achieved both as to productivity and product quality, while cutting down the assembly times by 15-20%. This has also led to financial benefits, since stocks management has improved both as to value and accuracy, with less waste. The offer of options has been rationalized by eliminating products with a low turnover, which complicated the management processes to a con- siderable extent. But the most important result was that all this triggered off a continuous im- provement process which still proceeds at all cor- porate levels.

DECISION GATES Application of the Kaizen method has also led to the introduction of “Decision gates”, check points located along the tractor assembly lines al- lowing any faults that may occur to be detected and eliminated before they are able to continue along the line. Each day, the production line foremen meet in an area called “Kaizen Point” to gather infor- mation about all the chances for improvement re- Produzione. Assembled tractors

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Fabbrico. Left: A view of the new Research & Development department. Right: the loading platform at the Terminal.

▼ RESEARCH & DEVELOPMENT QUALIFIED HUMAN RESOURCES When it comes to products, Argo Tractors Investments in qualified staff members have has invested 5.5% of the turnover in Research been a fundamental part of the Research & Devel- & Development over the past 3 years, creating opment project: newly recruited engineering staff new models which, with the advent of the X8, go skilled in mechantronics have been attending to the beyond the 300 HP mark, and has built a pio- strategic evolution of all the ranges adopted over neering new 3000 sq m structure for this spe- the past few years. cific function. In practice, along with the investments in technol- The building houses a specially outfitted area ogy, the company decided to employ new, highly quali- for the purpose of developing new prototypes plus fied professionals in the new facility, each specialized in three test benches, two for testing engines and specific research and development tasks. Once again, one for transmissions, designed for testing all 50 everything takes place in perfect harmony with the to 350 HP tractors. philosophy of the Kaizen project, where man is consid- An important step forward has also been taken ered the strategic factor for growth. Thus respect for as to software since an ultra-modern CAD now al- the needs of the workers and their involvement in the lows the operator to create extremely real 3D simu- attainment of corporate goals, through to on-going lations and speed up the design engineering stage training so as to adapt their professional skills to the to a remarkable extent. continual evolution of the technologies used. ■

THE FABBRICO FACILITY

The Fabbrico facility now covers some Strict compliance with all the occupational 132,000 sq m of which 55,000 sq m are safety standards and all measures able taken up by buildings. to abate the environmental impact of the industrial processes in the plant have The Fabbrico plant manufactures all the always been priority issues at Fabbrico. 80 to 310 HP McCormick tractors with a production capacity of 60 machines per day. A further 60 machines per day also leave the assembly lines of the Luzzara and San Martino in Rio plants. Production follows the “free mix” con- cept: each tractor on the assembly line is different from the other as to model and specifications.

All the tractors are designed in the Fabbrico plant where over 100 professionals work in the Research & Development department.

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Fabbrico. Photos of the tour.

Argo Tractors: open house on April 10, 2016

t was an intense and exciting day last April able to conform to the increasingly higher produc- 10, as 1600 people took part in the Argo tion standards of the new tractor ranges. ITractors Open House event, when the Fab- Some of these tractors, the result of new brico tractor facility was able to share, with the manufacturing processes, were aligned in front of public as a whole, the results of the radical internal the entrance and along the tour route, in full view re-organization and development process that had of the visitors who made this such a memorable been going on for the past three years. day. These machines included the pioneering Mc- Thus the visitors were ushered into a facility re- Cormick fleet, especially the imposing X8 and the vamped by the adoption of new technologies and ultra-modern VT Drive range with eye-catching latest-generation computerized numerical control yellow bodywork, which took pride of place in the machines. A facility now conducted according to courtyard. the Kaizen production system, which has involved The participants thoroughly enjoyed the visit all the tractor plants by improving the industrial, to the enormous satisfaction of the Argo Tractors assembly and quality processes, reducing waste staff members who had dedicated time, commit- and production costs as a consequence. ment and enthusiasm both before and during the In addition, the new test track built near the event in order to proudly present an efficient Ital- Shipments Terminal now allows Argo Tractors to ian company capable of adding value to the Mc- function at a level of accuracy, reliability and safety Cormick tractors. ■

Open House. Entrance to the Argo Tractors plant with a close-up of a X7 VT Drive.

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Agritechnica 2015: worldwide launch for the new X8 Series

he worldwide launch of the new McCor- Hanover. mick X8 Series took place at Agritech- Part of the Tnica 2015, held in Hanover last 8 to 14 show put on November. A launch that had been widely predicted during the fair. way back in September in a teaser campaign that involved all the communication media and that culminated in a show entitled “Giant amongst gi- ants”, held during the fair opening day. amine the tractor in 3D from different viewpoints by “gesturing” with their hand, including details like the cab, engine and transmission. This is the first time that McCormick has gone beyond the 300 HP mark. The X8 Series includes three models with 264, 286 and 310 HP power ratings provided by 6-cylinder 6.7 liter Beta Power Fuel Efficiency Tier 4 Final engines with variable-ge- ometry turbocharger. The new range comes with a ZF four-stage continuously variable transmission. Visitors were also impressed by the stylish bon- net and bodywork of the new range, as well as the cab interiors with standards of comfort comparable to those offered by the car industry: reduced noise VT Drive range. X8 and X7 on show. level perceived by the operator in the cab, which is insulated and perfectly air conditioned, thus an

Two X8 tractors were spectacularly unveiled amid show-stopping stage effects (lights and smoke) and powerful visual imagery projected on the led video wall at the rear, announced by a hyp- notic count-down that attracted crowds of visitors to the stand. As well as screening the commercial, the show also included two stilt walkers who made their entrance in futuristic suits with lights that lit up on contact with the tractors. Masterpiece as to design, technology, power and reliability, the X8 was also the key focus of the 3D multisensory station set up in the stand where, wearing anaglyph glasses, visitors were able to ex- McCormick. X4 and X5 fitted with loaders.

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excellent place of work as to operator comfort but also attractively designed and with pleasant-to-use ergonomic controls. Various models from the McCormick VT-Drive range were also on show at Hanover, namely the X6, X7.4 and X7.6 Series. These tractors also fea- ture the continuously variable transmission and, at the present time, are McCormick’s most advanced and efficient proposal for the farming world. Alongside these, visitors were able to admire the new model in the X7 family: the McCormick X7.650, with 150 HP 6-cylinder engine on show in Xtractor. An X6 in the special expedition colours. the Efficient version, designed to provide the high quality and comfort standards of the X7 range as well as meeting the needs of customers on the The Efficient setup is available for the entire X7 lookout for a functional, straightforward product. range up to the 175 HP power rating. It enhances the practical aspects of the tractor and thus fo- cuses on simplicity, but without sacrificing the peculiar structural characteristics of the X7, char- acteristics that have always been distinguishing features of the McCormick tractors, such as the frame-mounted engine of the 6-cylinder models and the ergonomic controls, allowing operators to become rapidly familiar with the 4- and 6-cylinder versions. Lastly, visitors to Agritechnica were attracted by the Xtractor corner within the McCormick stand where videos filmed during the expedition of the same name were shown and an X6 with the special X8 Series. The 3D multi-sensory station. Xtractor paintwork could be admired. ■

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Fieragricola: Italian preview of the X8 Series

he pioneering X8 Series was the star of pump is available as an optional) and can handle up Fieragricola 2016 where, once again, to ten electrohydraulically controlled control valves Tthe presence of McCormick was the vis- with 140 l/min flow rate. The rear electronic power ible expression of the determination and eagerness lift ensures 12,000 kg maximum lifting capacity. to evolve of a brand famous for its technological The electrohydraulically engaged rear PTO of- and professional commitment. fers three speeds, 540E/1000E/1000, as one of Targeted on offering increasingly performance- the standard features. oriented products, McCormick went beyond the 300 HP mark as the X8 Series proposes 264, 286 and 310 HP power ratings provided by 6-cylinder 6.7 liter Betapower Fuel Efficiency Tier4 Final en- gines with “eVGT” electronically controlled varia- ble-geometry turbocharger and SCR exhaust gas aftertreatment system. The new range comes with a ZF four-stage con- tinuously variable VT-Drive transmission featuring 40 km/h ECO top speed at 1,300 rpm engine rate and 50 km/h ECO top speed at 1,600 rpm. A standard feature of X8 is the certified ISO- BUS system that handles the operation of com- patible implements thanks to a dedicated menu in the 12” DSM touchscreen monitor. The powerful closed-center hydraulic circuit has a 157 l/min load sensing pump (a 212 l/min oversized Verona. The new X8 Series plays a leading role at the fair.

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February 2016 Left: the stand at Fieragricola. Right: the stand at Fima.

ANOTHER SUCCESS AT FIMA, ZARAGOZA

February 2016 was an important month for operator comfort in all applications, from heavy- McCormick which, from the 16th to the 20th, duty open-field work to general farm jobs, use in took part in Fima, the international agricultural breeding farms and for ground care. machinery fair of Zaragoza. The McCormick X7 VT-Drive Series comprises three Besides launching the X8 and X7 Series Efficient on models (X7.440, X7.450 and X7.460) with 4-cyl- the Spanish market, McCormick also presented inder BetaPower Fuel Efficiency engines and 147, the X6 and X7 VT-Drive ranges with continu- 160 and 176 HP power ratings plus two models ously variable transmission. with 6-cylinder engines (X7.660 and X7.670) The X6 VT-Drive version is available with the same featuring 181 and 195 HP Power Plus ratings. power ratings (120 to 140 HP) as the standard Standard equipment for the entire McCormick X7 X6 range but features the continuously variable VT-Drive range includes the DSM system (Data transmission created by Argo Tractors with mul- Screen Manager, i.e. a 12” Touchscreen monitor) tifunction armrest and VT-Easypilot system, for controlling the tractor’s operating param- allowing total control over the various different eters and performance, as well as the ISOBUS tractor functions. This range ensures maximum area compliant with ISO 11783 standards.

tor and thus focuses on simplicity, but without Fieragricola: Italian preview of the X8 Series sacrificing the peculiar structural characteristics of the X7, characteristics that have always been distinguishing features of the McCormick trac- With its 5,000 kg lifting capacity, the front tors, such as the frame-mounted engine and er- power lift is also part of the standard equipment gonomic controls. and can be supplied (on request) with a 1000 rpm The standard equipment of the X7 Series “Effi- PTO. cient” range includes the 88 l/min open-center hy- The front axle has an electronically controlled draulic circuit, two basic mechanical control valves, central-pivot suspension system and oil-immersed the 6300 kg capacity rear power lift and the cab disc brakes for the utmost in safety and driving with air conditioning system and seat with air sus- comfort. pension. 18,000 kg maximum permissible weight, 3,000 McCormick also focused on the VT-Drive range mm wheelbase and up to 900/60R42 rear wheel at Verona where several models from the ultra-new combinations. X6, X7.4 and X7.6 Series were on show. Tractors Astoundingly stylish from its bonnet to its cab that also feature the VT-Drive continuously vari- and mudguards, the new and seductive X8 Series able transmission and that represent McCormick’s sports an aggressive design that marks a further most advanced and efficient proposal for farming evolution of McCormick’s modern family feeling. professionals. The X7 Series “Efficient” was another of the Fieragricola confirmed the close relationship be- main attractions at Fieragricola 2016 where the tween McCormick and the renowned Cantine “Fer- McCormick X7.650 “Efficient” with 160 HP 6-cyl- rari” of Trento, two enterprises that share values inder engine was on show in the special version based on productive excellence founded upon terri- introduced at the Hanover Fair, designed to com- torial vocation. This was underscored in the McCor- bine simplicity and functional superiority with the mick area throughout the entire event by the pres- high quality standards of the PS-Drive transmis- ence of a corner dedicated to sparkling wine, where sion. The new setup, available for the entire X7 the visitors were able to enjoy a welcome glass of range, enhances the practical aspects of the trac- Ferrari Trentodoc. ■

9 ARGO PEOPLE

From Fabbrico... to Australia

rgo Tractors has been implementing a The company believed in me and promoted me to Area major investment plan over the past manager. Afew years. By renewing the tractor I began to take care of certain areas, the Baltic States, range, the company has focused on fast-tracking Israel and several Eastern European markets, followed by its strategies and facing competition at the very Greece and certain countries of the former USSR. highest levels. Two very challenging, difficult years as to the economic The decision to recruit talented young, some- situation in Europe, also because Argo Tractors is a truly big times newly graduated staff members and en- enterprise. Until that time I had never realized just how big. trust them with increasing responsibility confirms It’s important to know your way around, know how to the desire to attain the corporate goals to an even interact at different organizational levels and never lose further extent. sight of the result, because in the long run, it’s the result that The experience of one of these young men counts. is outlined below: one of the many professional During these two years, I’ve had the chance to exchange and personal stories that unmistakably highlights views with colleagues who are much more expert than I, peo- pride and sense of belonging to the Argo Tractors ple who’ve helped me and taught me such a lot about techni- family. cal matters, relationships and strategies both inside These values are dis- and outside the company. tinctive features of Argo Tractors and testify to a Filippo The company has changed a driving force, pure energy Bassoli. lot in two years, both as to exten- able to tackle the immense One of the sive product renewals and as to challenges of global com- protagonists human resources. A lot of young petition. of the Xtractor people with the desire to achieve team. have been recruited. A great «My name is Filippo and I team has also been created in come from a little town in the hin- the Export area. Teams like this terland of Modena. I never ever thought I’d come this far, just are tantamount to human capital for Argo and its custom- 27 years old, on the other side of the world. ers. I believe that it’s all-important to work in a team where During my last year at the University of Economics in someone is always ready to lend you a hand. In my opinion, Modena, back in 2012, I decided to move to London for a year this is what our sales department now represents. or so, finish my thesis and improve my English. Although I found it pretty hard going, especially because of the language In March 2015, as part of plans to develop the sales net- difficulties, I started to work for a firm but as I didn’t want to work, the company needed someone to look after business in remain in London, I began to send off a large number of CV. Australia and New Zealand. Confirming their confidence in my abilities, they decided to offer me this opportunity. I was hired by Argo Tractors in December 2012 as a Jun- ior Export Area Manager. I was only 24, but very determined I knew it wouldn’t be easy, especially owing to the and eager to learn. distance, but I was sure it would be the experience that would completely change my life. I started out for Australia I worked as a back office sales assistant for about eight- on June 1. The first 8 months were the most difficult and een months and was able to observe how a large Italian tiring: scouting around Australia and New Zealand, 50 company operated. I learned how to get along with the man- flights, two continents and over 25,000 km on the road. A agement, with the various different departments and how to never-ending journey visiting all the dealers and importers deal with the daily problems. I got to know the product and in the 2 countries. technical characteristics. Then a more stable period in Melbourne. A phase that I saw that the company was being radically re-organized: continues according to needs and results. so many changes, lots of investments. I realized how exten- Starting all over again on the other side of the world is sive was the project of which I was part. During this period, certainly not simple: new culture, new language and different I used to visit importers and customers in different countries markets, but with Italy always at heart. I love Italy and I’m about once every 2 months. sure that enterprises like ours, those that export our quality Thanks to this experience, I gradually came to realize worldwide, will be its salvation.» that this was the right job for me. I’m an open-minded per- son. I like to meet people and get to know different cultures, Filippo Bassoli but I also want to achieve the final result and goal. [Resident Manager Australia and New Zealand]

10 THE ORIGINS

McCormick Farm. The 634 acre farm in Raphine, Virginia. Trip around the farm of Cyrus McCormick

t’s called McCormick Farm, improvements and came out with a new model the enterprise in Raphine, Vir- every decade. This is the level of efficiency, ingenu- Iginia, where Cyrus McCormick ity and determination that started the McCormick founded the McCormick Deer- brand, and has continued to fuel our evolution over ing Company back in 1831, revo- the last 185 years. lutionizing the world of agriculture by inventing the While the property served as a prosperous farm, first mechanical reaper. Now owned by the Virginia the school house also played an important role in Polytechnical Institute, the enterprise is beauti- the community. The McCormick family maintained a fully maintained and serves as a functioning farm, school on their property for all neighboring children museum site, teaching facility, picnic spot and his- for many years, thereby contributing to the success torical landmark open daily for visitation. of the future farmers. In addition, McCormick Farm has, for many years, In 1954 the McCormick Farm was donated to the an on-going agreement with the current McCormick Virginia Polytechnical Institute as an agricultural North America branch which supplies tractors for all center and Memorial Farm. It was later declared a the farming and soil-working activities. National Historic Landmark in 1964. The 634 acre farm includes the original work- Thus the farm is a truly important part of the shop, mill and a reproduction of the reaper that history of agriculture and agricultural machinery in paved the way towards more efficient, evolved and the United States, where the success of today’s Mc- successful farming. Cormick Tractors has its roots. ■ As a historical landmark, the McCormick Farm can be visited all year round. Eight of the nine origi- nal buildings are still standing on the property and have been renovated and converted into museum sites. Each of the different buildings played an im- portant role in the daily routine of the McCormick Farm, beginning with their creation in 1822 by Rob- ert McCormick, Cyrus’s father. Arguably the most important of these buildings was the blacksmith’s shop, where Cyrus engineered the legendary reaper. It is believed that McCormick designed, built and tested his first reaper within just six weeks. After the first model, he continually made Raphine. Vintage McCormick machines.

11 The McCormick fleet. The tractors often left the roads to venture into the wild Australian outback.

An unusual encounter. A tractor meets up with Australian wildlife.

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New South Wales. One of the many fords across rivers in the off-road stages of the expedition.

Xtractor: 4 tractors in an adventure at World’s End

or the very first time, one of Europe’s Twelve people, 4 McCormick tractors (three X7 leading agricultural machinery manufac- and an X6), 3 support vehicles, average distance Fturers opted for a pioneering TV format in per lap 200 kilometers, 50% of the route over dirt order to meet the general public. track, top speed 50 km/h. Thus McCormick organized Xtractor Around These are the key data of the expedition: a first the World between September and October 2015, stage in a journey planned to continue around the a 45-day tractor expedition to World’s End with world in the next editions. multi-channel media coverage. The expedition benefited from important A docu-reality that involved McCormick X7 and sponsors such as BKT, CBM-MITA, Grammer, X6 Series tractors as they were driven 8,500 kilom- Hella, Petronas, Topcon and VGV, actively in- eters across Australia, from Melbourne to Ayers Rock, volved in the technical preparation of vehicles and passing through the states of Victoria, New South crews, as well as Viar Valvole and the banking Wales, the Northern Territories and Queensland. group BNP Paribas. ▲

The expedition. No more paved roads. The dirt tracks now begin.

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THE ADVENTURE CONTINUES

The Xtractor Around the World expe- Facebook and Instagram, where dition left on Tuesday September 1, photos are still being published, 2015 from Dandenong and headed as well as on Italian TV, since a towards Apollo Bay, reaching its documentary about the expedition final destination on October 10, is due to be shown on Discovery 2015 at the foot of the sacred rock Channel in autumn. formation of Uluru, after which the The 2017 McCormick calendar will tractors were taken back to Alice also be dedicated to the Xtractor

12 persone e 4 trattori ai confini del mondo. Xtractor Around the World - 12 people and 4 tractors to the edge of the world. Xtractor Around the World - Australia: Australia è la spedizione che ha percorso oltre 8.500 chilometri da Melbourne a 8,500-km. expedition from Melbourne to Ayers Rock, through Springs. expeditionad Ayers Rock attraverso as gli stati well del Victoria, Nuovo Gallesas del Sud, a lovelyVictoria, New South Wales, Queenslandbook, and Northern Territory. Queensland e Territori del Nord. This book is a photo report of the expedition’s 50-day journey across the Attraverso il resoconto fotografico dei 50 giorni di viaggio, questo libro endless Australian countryside, its pristine nature and the conspicuous racconta un’Australia fatta di sterminate campagne, i mille volti di una natura contrast between metropolitan areas and the wild beauty of the outback. Thus the first chapter of Xtractor came in whichspettacolare e thei forti contrasti tra le areebest urbanizzate e il mondo incantatophotos taken dell’outback. to a close. A unique experience that during the expedition will be pro- now continues on social networks posed, stage by stage.

The volume and calendar. They can be purchased from your dealer or on-line. AUSTRALIA

Una straordinaria

grigio: Pantone 431 C blu: Pantone 289 C avventura di 8.500 km

AUSTRALIA An extraordinary adventure of 8.500 km

▼ Special mention must go to McCormick’s Australian importer Clark Equipment, for having provided men, means and resources throughout the adventure. Xtractor Around the World entertained True to the pioneering and competitive pol- viewers by talking about the daily challenges icy of the Argo Tractors Group, McCormick re- faced by farmers and tractor technology in sorted to extreme TV reality techniques to un- ways that everyone could understand. derscore the importance of technical, human The www.xtractor.tv website and dedi- and ethical values when your goal is to excel in cated social channels provided live coverage an increasingly competitive world. of the adventure experienced by the powerful The initiative revolved around the social re- McCormick tractors: an exciting journey to dis- sponsibility of the technologies used in the ag- cover our planet’s immense and fragile beauty, ricultural sector, thus respect for the environ- with special focus on the many faces of agri- ment, operator safety, food production quality culture, where extreme conditions are often and sustainability. part of daily life. ■

Northern Territory. State Route 12, called “Plenty Highway” during the stage between Tobermorey and the final leg to Alice Springs.

14 New South Wales. Stage across the Blue Mountains.

Australian outback. The tractor caravan travels on.

Queensland. Meeting with the local population between Bundabeng and Agnes Water. The final destination. Ayers Rock or “Uluru” in Aboriginal language.

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Foggia. One of the X7 VT Drive protagonists of the tour.

THE WINNER OF THE HARLEY DAVIDSON IS FROM COMO

At the end of November 2015, the much coveted taken part in the stage at Robecco sul Naviglio award raffled by the McCormick VT-Ride Show on October 4. was drawn by lot by the notary in charge. The winner received his prize last December 28 The brand new Harley Davidson 883 Iron raffled at the Argo Tractors headquarters in Fabbrico off among all participants in the 4 stages of (RE) in the presence of Sales Manager for Italy the tour, was won by Claudio Pisanti from Mario Danieli, Marketing Manager Antonio Carbonate, whose family runs a beef cattle Salvaterra and area dealer Andrea Tolfo of farm in the province of Como. Pisanti had Agrimec in Appiano Gentile (CO).

16 VT-RIDE SHOW Photo: © Francesco Russo. © Francesco Photo:

Senigallia (AN). X7 at work with different implements.

VT-Ride Show: Two American legends on tour

he McCormick X7 VT-Drive in an unusual To highlight the significant break- pairing with another American-made legend. through achieved by the VT-Drive technol- TIt was at last September’s “McCormick VT- ogy applied to the X7 range, from Foggia Ride Show”, an event dedicated to the VT-Drive to Senigallia (AN), Caorle (VE) and Robec- tractor range with continuously variable transmis- co sul Naviglio (MI) where the last stage of the tour sion, that McCormick made its appearance along- was held, the VT-Ride Show provided as many as side another brand with American DNA: Harley five 145 to 196 HP X7 VT-Drive tractors with yellow Davidson. paintwork, assisted by McCormick tractor drivers, to A tour divided into 4 stages, each lasting one all those who wished to test their prowess. day, that visited the provinces of Foggia, Ancona, To complete the McCormick formation, 4 red Venice and Milan where extensive 25-50 acre areas tractors with PS-Drive and Xtrashift transmissions had been prepared for technical trials and where also lined up alongside the X7 VT-Drive models. the participants were able to test the McCormick Having started out on September 13 from Fog- tractors first hand. gia and backed by the McCormick dealers of the areas involved, the tour was successful far beyond expectations since over 3,000 people took part, 1,000 of which in Foggia alone. But the triumphant outcome was not merely due to the crowds of peo- ple who flocked to the event. Significant were the many enthusiastic remarks from participants who were able to try out the tractors and realize how easy they were to operate, thanks to their pioneer- ing and highly user-friendly electronics. Besides the modern design, visitors much ap- preciated the engine and transmission perfor- mance, as well as the simple, intuitive controls. The event was also animated by recreational attractions, refreshment areas and a raffle open to all registered participants, where the final prize was a gleaming Harley Davidson 883 motocy- Caorle (VE). A group of participants in the lap. cle, Made in Usa icon. ■

17 McCMagazine

The new X2 is launched The 2016 McCormick calendar at Enovitis 2016 cCormick celebrated the evolution of its he 2016 edition of Enovitis in Campo, Mtractor range with the 2016 McCormick Twhich took place on June 17 and 18 in the wall calendar. The new “X” range offers the cut- splendid wine-making estate of Torrevento in Co- ting edge of design, features, performance and rato, was the ideal venue for the first-ever preview advanced technologies, beginning with the lowest of the new McCormick X2 range. power ratings: the X1 and X4 Series, through to Successor of the particularly versatile GM se- the more powerful X5, X6 and X7 series. ries, the new X2 Series will be available in both Designed in the vertical format for easy wall- the standard version and in the new GE lowered hanging, each month depicts a spectacular photo version. of a McCormick tractor hard at work, with the the Thanks to the specially engineered rear final calendar portion at the bottom. The 2016 McCor- drives and front axle, the overall height of this lat- mick wall calendar could be customized by partici- ter tractor version is actually 95 mm lower than the pating dealers as a way to keep their dealership, STD version, rear tyres being equal. and the McCormick brand, in front the customer.

Bari. The new McCormick X2 at Enovitis in Campo 2016.

The dimensions become extremely compact with 24” rear tyres: 1,420 mm minimum width and just 1,230 mm height to steering wheel. 20” rear tyres are also be available as optionals. All this en- sures the best performance where height and width clearance are limited, such as awning vineyards or greenhouses. The range features 44 HP to 54 HP Yanmar en- gines and comes in three models: X2.20, X2.30, X2.40 STD or GE. Backed by Unione Italiana Vini and Veronafiere with the sponsorship of Regione Puglia and Feder- Unacoma, the event was organized in collaboration with the McCormick dealers of Puglia.

New design for the ment to innovation and technology thanks to con- McCormick logo temporary, clear-cut graphic appeal. Although it differs from the previous logo, he McCormick logo gets a new look. the new design maintains all the main identify- TRedesigned in 2000 when the historic ing features of the McCormick brand including American brand was acquired by Argo Group, the three well-known elements slanting from after 15 years the logo has been modernized to right to left. adapt perfectly to the new McCormick product family feeling. First the lettering was completely restyled to provide more weight and improve readability while the emblem, in corporate red, has become more concise and dynamic. The main goal of the new logo is to visually transmit McCormick’s commit-

18 NEWS

Argo Tractors obtains ISOBUS certification

se new technologies, such as the ISO- controller (TECU), UBUS standard, to meet the needs of fine-tuned by Argo leading-edge agriculture. Tractors. A goal that Argo Tractors achieved when, Adoption of the in September 2015, the company was awarded ISOBUS system, Isobus certification by AEF (Agricultural In- available in the dustry Electronics Foundation). McCormick high- The tests conducted by Reggio Emilia In- power ranges, will novazione, an organization qualified to issue allow data and in- ISOBUS certification (ISO 11783) as universal formation to be protocol for electronic communication between exchanged between tractor and implement in a implements, tractors and computers, were universal language via a single console built into passed with ease thanks to the Tractor ECU the tractor itself.

McCormick’s leading role Fourth birthday for McCormick at the Carnival of Viareggio Legacy rgo Tractors came out in force at the 2016 he Clark family of Newburgh, Indiana (USA), ACarnival of Viareggio, one of the most Tholds a unique and notable loyalty to the Mc- important carnival events in Italy and Europe where Cormick brand and recently celebrated the 4th birth- enormous floats parade along the seafront of the day of their son, McCormick Clark, a bright little Versilia resort each year. boy, whom they named after a McCormick tractor. Backed by previous experience, having part- This relationship began in 1947 when McCor- nered many major Carnival events in Italy and mick’s great grandfather purchased a brand new world-wide, Argo Tractors took part in the Carni- McCormick Deering M, a tractor that the family still val of Viareggio with help from Pardi, McCormick uses today. From that point on, McCormick tractors dealer for the province of Lucca. have been a big part of the Clark’s family lifestyle. Power, reliability and towing capacity were the “We are 110% sure that McCormick will grow characteristics provided by the tractors used for up to become a livestock farmer, because he has a towing these imposing floats for the entire dura- passion for tractors and country life like no other,” tion of the Carnival, while visitors were able to McCormick’s father, Kyle, said in an interview about examine at close quarters a few of the machines his son. In addition to the tractors used on the farm, displayed by the dealer. Kyle Clark also told of how they hold their loyalty to

Newburgh. McCormick Clark beside the renovated tractor.

McCormick tractors through a collection of historical McCormicks. In fact, it was when Kyle and his then pregnant wife, Stacie, were working on restoring an antique tractor that they decided to name their soon-to-be-born son McCormick. “The name” Kyle reflected, “just seemed right and couldn’t be more perfect.” And on February 22, 2012, McCormick Clark was born.

19 McCMagazine

cormick goes beyond the 300 HP A goal that’s been fully achieved with the X8 mark with the X8 Series and does so Series, a range with aggressive, appealing lines fol- Min style, with the utmost attention to lowing the modern family feeling. operator comfort. Created for demanding farm- The design features are surprising: the taut, contractors who need to use their tractor full time, dynamic lines of the hood and mudguards, latest- the new “X8” provides advanced technologies and generation LED lights on the rear mudguards and comes fully outfitted, combining unrivalled levels of LED light clusters skillfully built into the front grille design and comfort. are all in perfect automotive style. As a result of 100% of Argo Tractors’ engineer- The tank incorporates 4 well-spaced steps to ing expertise, X8 models features automotive- facilitate access to the cab. The catalytic converter based styling details evident in the lines of the of the SCR system is also built into the tank and hood, mudguards, the re-vamped Premiere Cab. connects discretely to the exhaust stack on the The layout and ease-of-use of the operating con- right-hand upright of the cab. trols for the VT-Drive CVT transmission, the most advanced type of transmission available, further lends to the level of details in the machine’s design. Innovation is apparent in every feature of the range, from engine to hydraulic circuit and axles through to the electronics, where a certified ISO- BUS system (installed as part of the standard equipment) allows implements compatible with this technology to be controlled via a dedicated menu in the 12” DSM touchscreen monitor.

DESIGN WITHOUT COMPROMISE McCormick aimed to create a tractor able to amaze the customers and operators. Look. The new hood design, evolution of the family feeling.

20 PRODUCT

“The McCormick range that tops the 300 HP limit. Innovation of the pioneering and reliable VT-Drive continuous transmission. A modern exclusive design. ”

X8 Series, power and style

Premiere Cab. can be customized by the operator for use with Automotive- specific implements (baler, disc harrow, planter) style look and or to complete a specific task (plowing, mowing, comfort. transport). The VT Easy Pilot proportional control handle on the multi-function armrest (built into the opera- tor’s seat) houses controls dedicated to tractor op- eration: acceleration, Remote Shuttle, power lift up/ down controls, Cruise control, engine rate sensor, a hydraulic control valve and controls for automated headland management. Push button controls ad- just functions that appear in the digital display of the front dash and in the DSM touchscreen moni- tor, which is part of the standard equipment. ▲

VT-DRIVE TRANSMISSION X8 Series combines ground-breaking technol- ogy with a decidedly modern, advanced look. First of all, the new continuously variable VT- Drive transmission provides an infinite number of travel speeds, from 0 up to 32 mph (50 kph), to meet any need around the farm. The four operating ranges of the transmission Design. Led lights built into the rear mudguards.

21 McCMagazine

ENGINE: OVER 300 HORSEPOWER

The Tier 4 Final engine, which allows the range to go beyond the 300 HP mark, is the heart beat of the X8 Series. McCormick offers three models with 264, 286 and 310 engine HP, ratings provided by a powerful 6-cylinder, 6.7 liter BETAPOWER diesel engine equipped with eVGT electronically controlled variable-geometry turbocharger and advanced SCR exhaust gas aftertreatment system.

The engine is housed in a sturdy cast iron chassis that actively contributes towards isolating the cab from vibrations and noise. Lastly, the fully opening hood and pivoting radiator package makes cleaning, in- spections and routine maintenance both easier and quicker.

X8.660 X8.670 X8.680 VT DRIVE VT DRIVE VT DRIVE ENGINE TIER 4 INTERIM / STAGE 3B BETAPOWER BETAPOWER BETAPOWER MAX ENGINE POWER AT 1900 RPM (ISO TR 14396 ECE R120) HP/KW 264/194 286/210 310 /228 ENGINE POWER RATING AT 2200 RPM (ISO TR 14396 ECE R120) HP/KW 258/190 271 /199 301 / 221 ENGINE RATE RPM 2100 2100 2100 MAXIMUM TORQUE (ISO TR 14396 ECE R120) LB-FT/NM 835/1132 880/1194 945/1282 TORQUE RESERVE (WITH POWER PLUS) 37% 32% 28%

Front axle. The comfortable suspension system is part of the standard equipment. Rear power lift. 26,400 lb (12,000 kg) lifting capacity.

X8: THE APPLICATIONS

▲ Open field work ▲ Transport jobs The X8 VT Drive Series provides excellent performance in all open-field Easy, safe transport work in the fields with low fuel consumption work, including the most difficult jobs. 6-cylinder BETAPOWER fuel thanks to the correct transmission ratio and constant traction. efficient engines plus CVT transmission combine power and perfor- mance in even the most arduous situations. ▲ Farm work The user-friendly transmission and high-flow hydraulic circuit with up ▲ PTO applications to 6 rear spool valves available allow the X8 Series to adapt perfectly to An optimum PTO speed can always be maintained thanks to the any sort of farm work. continuously variable transmission by adjusting the behavior of the transmission to prioritize engine speed over ground speed.

22 PRODUCT

Premiere Cab. 4-post cab with large windows and all-glass doors provide exceptional space and visibility.

▼ HYDRAULIC CIRCUIT drive and diff lock engagement. The X8 Series features a closed-center hydrau- Designed for the specific X8 power ratings, lic circuit with load sensing variable displacement the rear axle is sturdy and reliable, with an oil-im- pump that constantly adjusts the oil flow to match mersed multiplate annular disc brake system. the requirements, thereby preventing unnecessary power consumption. PREMIERE CAB The circuit provides 41 gpm (157 lpm) for the When you’re at the wheel of your X8, you’ll power lift and control valves and 30 gpm (115 lpm) enjoy a panoramic view that only a Premiere Cab for the steering system, thereby allowing all the hy- can provide. The 4 post and generously sized win- draulic implements to be used at the same time. dows are topped by a roof with 10 field lights and An optional 56 gpm (212 lpm) pump for hydraulic opening transparent roof window that’s convenient services is available for high demands. when using a front loader. The rear electronic power lift provides 26,400 The user-friendly VT-Easy Pilot proportional lb (12,000 kg) lifting capacity with draft sensing on control handle operates all the main tractor func- the lower links. The electro-hydraulically engaged tions. Along with the suspended cab and front rear PTO offers three speeds, 540E/1000E/1000, axle, the air-ride seat with vibration damping sys- as standard equipment for versatility. tem, revolving base and climate controlled backrest With a 11,000 lb (5,000 kg) lift capacity, the provide a cushioning effect in all driving conditions. front 3-point hitch is also standard equipment and The automotive-style cab interior will quickly bring can include a front PTO. you to a level of comfort that you’ll soon not be able to do without. FRONT AND REAR AXLE Pressurized climate control isolates the cab The front axle has an electronically controlled interior from the outside with extremely low central-pivot suspension system and oil-immersed noise level. The highly efficient automatic air disc brakes for the utmost in safety and driving conditioning system installed on the roof en- comfort. It also features automatic four-wheel sures optimum air flow in any climate. ■

23 McCMagazine

Cab interior. Controls grouped in the console.

Engine. The models feature clean-burning, EPA-compliant engines.

McCormick X7 Standard

t’s called “Standard”, the new X7 Series configuration designed to provide the high Iquality and comfort of the X7 tractor range, as well as meet the needs of customers on the lookout for a functional, straightforward product. The Standard configuration is available for select models in the X7 line up, including the X7.440, X7.650, and X7.660. Although this version maintains the same en- operated air-conditioning system and fully adjust- gine and transmission characteristics as the cur- able air-suspended seat. It is a true technological rent X7 Premium models, McCormick has focused operations center where the operator can control on simplicity without sacrificing the specific char- the tractor with ease and with a superior level of acteristics of the X7 - characteristics that have comfort. Besides the styling, ergonomics and func- always been distinguishing features of the McCor- tionality of the controls, what strikes the onlooker mick tractors, such as the frame-mounted engine most is the quality of the finishes, where automi- of the 6-cylinder models, Premiere Cab and ergo- tive-inspired materials and interior designs make nomic controls, allowing operators to become rap- everything even more cozy. The new right side idly familiar with the tractor. console houses most major tractor functions and The in-base equipment of the X7 Series “Stand- controls for easy operation. ard” range includes the 32.5 gpm (123 lpm) closed- center hydraulic circuit, three basic mechanical control POWERFUL, EFFICIENT ENGINES valves, the 14,000 lb (6300 kg) capacity rear 3-point All the X7 Standard models are equipped with hitch and the cab with air conditioning system and the new BETAPOWER fuel efficient engines that seat with air suspension. are EPA compliant. The X7.440 has a 4-cylinder, 4.5 liter engine that generates up to 143 horse- HYDRAULIC CIRCUIT power, while the X7.650 and X7.660 feature a The basic hydraulics for X7 Series Standard fea- 6-cylinder, 6.7 liter engine that produces 160 and ture a closed-center system with up to 32.5 gpm 175 horsepower respectively. All engines feature a (123 lpm) flow rate dedicated to the implement wastegated turbocharger, high pressure common system (separate 11 gpm pump for steering), which rail direct fuel injection and an advanced SCR sys- handles up to 3 mechanically controlled rear valves tem. The enhanced electronic injection system and and 1 electronic valve. The rear 3-point hitch oper- optimized combustion combine with the SCR after ates electroncially for precise implement control. treatment process to provide an extremely power- ful and efficient engine: greater power and mas- CAB AND INTERIORS sive torque reserve with lower fuel consumption. The Premiere Cab has a conventional, manually

24 FOCUS

Radiators. The front radiators pivot open for easy service and maintenance.

Rear 3-point hitch. Telescopic ball ends for easy implement connection.

PRO-DRIVE TRANSMISSION operator can be sure of the right speed for every The durable and reliable Pro-Drive transmission application. X7 Standard models are fully capable with electro-hydraulic reverse shuttle offers 24 of 25 mph road speeds for transport applications. speeds in 6 synchronized ranges and 4 power shift speeds. The fully automated gearbox features VERSATILE PTO push-button shifting through all speeds using the The X7 Standard is designed to work in the MFC controller in the right side console. Hydraulic field. For powering rear implements, each trac- reverse shuttle with left hand operation and modu- tor is equipped with a 4-speed PTO system: lation control is standard equipment for convenient 540/540e/1000/1000e RPM. Shaft change is operation. simple without oil leak, thanks to the flange-type Enhanced flexibility is provided by the creeper- design. A wet multi-disc PTO clutch engages elec- gear set, part of the standard equipment, which tronically, and features modulation control to pro- provides 16 additional working speeds. Thus, the tect implement drivelines during start up. ■

25 McCMagazine

n late 2014, McCormick North America em- ket where dealers and customers can see, touch barked on a new path, with a new initiative and drive the new machines. Dealers signed up to Ito introduce the “X Series” family of McCor- host these customer-facing events at their facili- mick tractors to the USA and Canadian markets. ties, and McCormick provided the tractors and ex- Known as RED POWER DAYS, McCormick spon- pertise to showcase the entire new line-up. sored a series of events around the region to show- case the new tractor models, as well as to renew COME AND SEE US! McCormick’s commitment to partnering with and Each RED POWER DAYS event is planned and supporting our local dealers. Four dealers hosted hosted by a participating McCormick dealer. Sur- RED POWER DAYS events in 2014 to kickstart the rounding farmers and customers are invited to at- program. tend each one-day event that is held at the deal- For 2015 and 2016, McCormick not only re- ership facility, or in a field nearby where the new newed the RED POWER DAYS initiative, but dou- tractors can be driven and/or put to work by poten- bled down on the commitment. Dealers in the USA and Canada regions hosted 16 events in 2015, and have scheduled 23 events through the end of 2016.

WHAT IS RED POWER DAYS? The RED POWER DAYS initiative was inspired by the need to showcase the new “X Series” trac- tors to the North American market. Beginning in 2014, McCormick launched the first X family, the X7 Series. Within 18 months, the entire product offering from McCormick has been replaced with new X models: X1, X4, X5, X6, X6L, and X7. McCormick North America had to invest in a program to get the new tractors out into the mar- Community. Attendees enjoy a meal, camaraderie and fun.

26 INITIATIVES

“It keeps us in touch with our customers, and reminds them that

we are there for them with the right products and services

to support their needs.”

RED POWER DAYS

Family Event. Though the new McCormick tractors are the Each RED focus of the RED POWER DAYS initiative, there POWER DAYS is another benefit of the program. Each event is is hosted a chance for McCormick to demonstrate its com- by a local mitment and support to both the dealer and the McCormick end user. During each event, a McCormick com- dealer pany representative stands shoulder-to-shoulder with the McCormick dealer to show an unwaivering commitment to support each product in the field. This level of support only strengthens the bond be- tween McCormick and its dealer network, and gives confidence to customers looking for a quality, de- pendable farm tractor. ■

tial customers coming out to see the new machines. Not only does the RED POWER DAYS show off the latest McCormick tractors, but it keeps the dealer in touch with his customers. All attendees are treat- ed to a hearty meal, good camaraderie, and often time even a little fun with games and door prizes.

BUILD A STRONGER BOND Instruction. Customers learn about McCormick tractors.

27 McCMagazine

Sales Training

NORTH AMERICA

2016 National Dealer Meeting X7 Limited Edition at the in Orlando, Florida National Farm Machinery Show in Louisville, Kentucky here were 63 dealers from the USA and TCanada at the 2016 McCormick North n February 2016, McCormick took part in the America Dealer Meeting, which took place at INational Farm Machinery Show in Lou- the Rosen Center Hotel and Resort in Orlando isville, Kentucky, the largest indoor farm show in (Florida) on January 20-21, 2016. During the the United States and one of the most important meeting, McCormick took the opportunity to up- North American events dedicated to agricultural date the dealer network on the state of the com- equipment. pany, as well as introduce all new programs and With over 200,000 visitors over 4 days, the initiatives. Dealers heard from McCormick repre- event was the right place to showcase the newest sentitave from the Sales, Service, and Spare Parts X4, X5, X6, X6L and X7 series tractor series fea- departments. turing cutting edge design and technology. Center As well as presenting company business, the stage was the new X7 VT-Drive Series tractors in 2016 Dealer Meeting was the perfect occasion for an unusual, “Limited edition” color scheme with launching the new X7 VT-Drive Series tractors exclusive features. with CVT transmission, in the special, limited edi- Customers from around the country, and tion black version. around the world, came to preview the latest prod- This tractor, of which only 50 have been pro- ucts from McCormick. duced, made a strong impression on the North American dealers. This level of performance and technology had not be present in the McCormick tractor line-up before, and dealers were eager to get them into the market. It wasn’t all business during the meeting. Each evening, the dealers and McCormick staff had the opportunity to gather for meals and entertainment, and intermingle with stories and laughter. Select dealers were recognized for their outstanding achievements during the prior year, but all attend- ees were given a heart-felt thanks for their partner- Louisville. National Farm Machinery Show. ship and business. It is during these casual, un- rehearsed times where the bond between a dealer and manufacturer can become stronger. McCormick North America has its headquarters in Duluth, Georgia, along with two satellite offices in Bradford, Ontario (Canada) and in Las Colinas, Mexico. The market in this area is extremely diverse: requests for McCormick tractors include all the ranges, from 25 to 300 HP.

McCormick North America. Main offices and headquarters.

28 BRANCHES

FRANCE. X7 VT-Drive New Expérience Tour

n collaboration with McCormick’s French Idealers, Argo France organized Demo Tour CVT “New Expérience Tour VT-Drive” during the months of July, August, September and Oc- tober 2015. A tour in which the new McCormick VT-Drive ranges with ZF TMT continuously vari- able transmission (4- and 6-cylinder 146 to 195 HP engines) were presented all over France. In the 11 stages held throughout the country, over 3000 farmers were able to discover and try out the new X7.4 and X7.6 VT-Drive trac- tor ranges at work in the fields and appreciate their magnificent performance: smooth accelera- tion, optimum PTO speed, incredible ease of use, Salon de l’Herbe. Tractors at the trials with hay-making improved safety during transport work, no loss implements. of draft during use in the fields plus exceptional comfort. The appointments were also backed by Argo France’s participation in certain trade fairs. One stage of the tour was organized directly by the branch at Innov’agri, a fair held on Sep- tember 9 and 10, 2015 in the South-West of France at Ondes, near Toulouse, in the depart- ment of Upper Garonne, where various practical field demos were conducted. Sommet de l’Élevage, the livestock fair held on October 7-9, 2015 at Clermont-Ferrand was another unbreakable engagement for Mc- Cormick, as was Salon de l’Herbe, which took place at the beginning of last June in Villefranche d’Allier. The demonstration provided by the Mc- Cormick fleet in the field dedicated to the forage crop sector was a great success with the public, Ets. Goichon. A stage of the Tour. despite the inclement weather.

MEXICO Expo Agroalimentaria 2015

s it does every year, McCormick also took Apart in the 2015 Expo Agroalimentaria, the most important agricultural machinery fair in Mexico, which was held in Irapuato (Guanajato) from November 24 to 27. The event represented a good opportunity to introduce the D-Max Series with the new cab and MB85, a tractor that has been the McCormick flagship range in the medium-power bracket for non-European countries, as well as an all-time fa- vourite in Mexico for many years. Besides being on show in the exhibition area, McCormick was also active outdoors where several demos had been organized. Irapuato. D-MAX in the cab version.

29 McCMagazine

Sheffield. Graham (left) and Eddie Andrew (right) with the striking “Our Cow Molly” logo.

UNITED KINGDOM “Superfresh” milk producer wins award

ned by the Andrew family, Cliffe and delivered the same day. Investment in a new OwHouse of Dungworth (Sheffield), a facility completed last year has provided the pro- dairy farm known for the eye-catching “Our Cow cessing and bottling capacity to meet the increased Molly” branding of its milk processing business, demand. won the “future food” category in the BBC Food The family has continued to invest in the farm & Farming Awards. operations. Last spring, Mick Rimmer, of Mc- The 216-acre family-run farm’s dairy processing Cormick concessionaire Barlow’s in Henbury, business has increased the proportion of milk sold consigned one of the first tractors from the new locally - both in liquid form and as ice-cream - by McCormick X6 range to the Andrew family. promoting the benefits of “superfresh” milk, which The X6.420 they purchased is used for is delivered to shops and cafes in Sheffield within spreading slurry and fertilizer, harrowing the grass hours of the cows having being milked. pastures and soil working, as well as for towing a It was the partnership forged between Our Cow trailer and harvesting forage crops. Molly and Sheffield University that particularly “It’s not over-complicated but has enough fea- caught the judges’ eye: the farm supplies “super- tures to do the job”, said Mr Andrew. “And it’s easy fresh” milk to all the University’s cafes, with orders to understand and use the different controls and placed on smartphones and computers processed features”.

SLOVENIA INDONESIA Fabijan: the X50.30 forestry version P.T. Rutan is the new McCormick importer McCormick X50.30m tractor was specially Aoutfitted for forestry use byFabijan , Mc- cCormick appointed P.T. Rutan as its new Cormick importer for Slovenia, and was exhibited at Mimporter for Indonesia last June. With its the Komenda agricultural machinery fair held last headquarters in Surabaya, the importer runs an February 27 and 28. More specifically, the tractor extremely modern organization and deals with ma- was equipped with special protection systems to chinery for the entire production chain, from soil- make the vehicle even safer and to protect it from working to post-harvest operations. damage caused during forestry operations. Although it was appointed less than one year Machines for this type of use are in great de- ago, P.T. Rutan has been doing an excellent job in mand in Slovenia and Fabijan has specialized in that, Indonesia especially as regards the B-Max and C- and other sectors, including vine cultivation, fruit Max Series tractors, much appreciated for rice and farming, animal husbandry and municipal ground grain crop cultivation and in the palm oil and rubber care. McCormick importer for the past 5 years, Fabi- plantations, while the G-Max series is widely used in jan has its headquarters in Maribor and recently set sugar cane cultivations. up another 4 new premises in other localities so as P.T. Rutan has focused on the quality of the prod- to serve customers in the different agricultural areas ucts Made in Italy by Argo Tractors (the only brand of Slovenia in the best possible way. Thus not only available in Indonesia that comes from its true coun- does Fabijan focus on product quality, but it also in- try of origin) it markets as well as on the quality of tends to provide a thoroughly professional customer the services it provides, where customer satisfaction service thanks to its presence on-site. is achieved with competence and professionalism.

Fabijan. The McCormick X50.30m outfitted for forestry P.T. Rutan. The staff of the importer in Indonesia and, use. fourth from the left, Alessandro Gimona of Argo Tractors.

30 WORLDWIDE

ROMANIA BULGARIA Apan: official presentation Opticom celebrates 25 years at Agriplanta in the business

rgo Tractors recently appointed two new pticom, McCormick’s importer in Bulgaria, Aimporters for the McCormick brand in Ro- Ocelebrates 25 years in the business this year mania. These were Vest-Trac for west Romania and marked the occasion by organizing important and Apan for the remaining agricultural area of the initiatives. One of these was the inauguration, in May country. 2016, of a new headquarters in Montana, where over In order to perform the assignment in the best 250 guests were invited. The ceremonial ribbon that possible way, Apan, which has its headquarters in launched the new center was cut by Emma Hopkins Braila, opened another 5 branches throughout the OBE, British Ambassador in Bulgaria, together with territory for widespread coverage of all the areas. Zlatko Zhivkov, the mayor of Montana, Giancarlo Montanari, Export Sales Manager of Argo Tractors and Veselin Genev, General Manager of Opticom. The important goal was also celebrated by a new logo specially created for the occasion and that also adorned the X7 VT-Drive tractor with striking yellow paintwork presented with great emphasis and profes- sionalism at the Bata Agro trade fair of Stara Zagora from March 8-12, 2016. Along with initiatives directed towards expanding the business, Opticom also takes part in numerous Apan. The events such as trade fairs, open house venues and field headquarters demos. One of these was Agroparade, a field event in Braila. organized by the importer in July 2015 where demos and trials with McCormick tractors took place. Agriplanta. One of the McCormick tractors on Opticom. show. The Bata Agro trade fair and Apan officially announced its partnership with Agroparade McCormick during Agriplanta, Romania’s most im- event. portant agricultural trade fair held in Fundulea from May 19-22, 2016. It was here that the importer pre- sented the extensive McCormick ranges, from the GM Series to the X7 Series. Romania is an excellent market for medium- high power McCormick tractors, and farmers are keenly interested in the C-Max and G-Max Series at the present time.

GREECE January from 28 to 31, 2016, and presented the en- tire McCormick range, from specialist tractors (which Petros Petropoulos from strength account for almost two-thirds of the market) to the to strength medium- and high-power ranges for open-field work. Over the years, the importer has been very successful or several years now, Petros Petropoulos in increasing the visibility of the McCormick brand while FA.E.B.E. has been importer for the McCormick maintaining a very high level of customer satisfaction brand in Greece and continues to achieve excellent re- and expanding its share of the market. sults in the Greek market despite the difficult economic conditions in the country. With its headquarters in Ath- ens, the importer performs an optimum service thanks to a widespread network of dealers who, besides main- land Greece, also do a good job of covering the main Petropoulos. islands. This year, Petropoulos took part as usual in the The Agrotica biennial Agrotica trade show held in Thessaloniki from trade fair.

31 PARTS

Front loaders for the entire McCormick range

sed to an increasingly greater extent L Series. for many farming chores, front load- The McCormick Uers have become an important part of agricultural the McCormick range, where they can now be loader. “factory-fitted” on all ag models. They can also be ordered loose from McCormick and installed at the dealership for customers. The complete range of loaders is developed and produced by Alo, a world-reknowned leader accumulator suspension system (optional for all and innovator in the manufacture of hydrau- models) absorbs the stress created by transport- lic front loaders. McCormick offers 3 different ing heavy loads over rough ground, thereby guar- types of loaders to properly match the tractor: anteeing operator comfort and improved working L Series agricultural loaders for X5 Series and efficiency while minimizing load losses. larger tractors, X Series utility loaders for X4 All McCormick loaders integrate designs and Series tractors and C Series compact loaders for technologies that set them apart in the industry. X1 Series tractors. The loader frame can quickly detatch from the When the L, X and C Series front loaders tractor without requiring tools. Built-in parking were engineered, McCormick paid particular at- stands and quick connect hydraulic couplers en- tention to strength, safety and comfort: hollow sure a fast and easy mounting process. rectangular-section high-tensile steel for the McCormick offes a wide variety of loader tools arm structures guarantees improved resistance that further improve the versatility of the loader to torsional and bending stress. In addition, the (buckets, pallet forks, grapples, bale spears and more...). Universal quick attachment makes tool changes a cinch. ■

Front loaders. A few details and some of the accessories available.

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X7 VT-Drive Limited Edition. The scale model in the special yellow colour. McCormick Lifestyle

adget-enthusiast customers and collec- that highlights the important breakthrough tors always look forward to the catalogue achieved by the VT-Drive technology ap- Gof McCormick promotional articles. So plied to the X7 Range. it’s to these that McCormick has dedicated the X7 This and other novelties are to be found VT-Drive collectors’ model produced in a limited in the new catalogue, including the ultra- edition of just 1000 pieces in the special yellow ver- new McCormick Crono Tech water resist- sion with white/blue bands, just like the protago- ant 5 atm, with leather wristband and fin- nist tractors of the 2015 VT-Ride Show: a look ishes of the very highest level. ■

McCormick Lifestyle. All McCormick-brand articles can be purchased from our dealers or from the dedicated website: www.mccormickshop.com

McCormick chronograph watch. The new McCormick Crono Tech has a polished case in brushed satin-finish steel with screw-down steel case back (Water resistant 5 atm.). Black pvd finish for the sloping crown with laser-etched tachometer scale. Scratchproof sapphire coated mineral crystal glass.

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