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Presented by November 17 & 18, 2014 PRIMETIME Westin Harbour Castle Hotel Sports & Entertainment , Canada 2014 PROGRAM

ERENCE TIONS SPORTS CONF IS ELIGIBLE FOR CONTINUING MANAGEMENT LEGALSOME EDUCATION JURISDIC IN CONFERENCE Leading Edge Strategies for Managing and Marketing the Business of Sport

PROGRAM CO-CHAIRS Kevin Abrams Dr. Pat Graham Jim Neish Assistant , New York Giants - New York Founder and Owner, The Core Optimum Health Centre, Official Vice President, IMG Sports Licensing - Toronto Chiropractor for the - Toronto Matt Afinec Jeffrey Orridge BRIAN BURKE Senior Vice President and Chief Sales Officer, Professor Stephen Greyser Executive Director of Sports Properties, Hamilton Tiger-Cats Football Club - Hamilton Professor of Marketing and Communications, Canadian Broadcasting Corporation - Toronto President of Hockey Operations Harvard Business School - Boston Dave Andrews Dr. Paul Piccininni President & Chief Executive Officer, Clark Griffith Dentist, Medical Committee TREVOR WHIFFEN - Springfield Sports Lawyer, Griffith Consulting LLC - Minneapolis International Federation - Toronto Steven Angel Bill Guertin Tom Pistore Partner, Dickinson Wright LLP Senior Vice President, Referee Operations and Analytics, Owner, The 800 Pound Gorilla - Chicago Vice President of Ticket Sales & Service, & Governor, National Association - New York Shannon Hosford Maple Leaf Sports and Entertainment - Toronto Tom Anselmi Vice President of Marketing and Communications, Camille Quenneville Former President and Chief Executive Officer, Maple Leaf Sports and Entertainment - Toronto Chief Executive Officer, CONFERENCE Maple Leaf Sports and Entertainment - Toronto Cameron Hughes Canadian Mental Health Association - Chris Armstrong Multimedia Host and Fan Engagement Specialist, Dr. Tim Rindlisbacher PRESENTED BY Senior Vice President, Wasserman Media Group, LLC - Toronto Cameron Cheers - New York Director of Sports Health, Cleveland Clinic Canada - Toronto Chaka Bainbridge Dr. James Riordan President, Bainbridge Sports - Miami President and Governor, Director of MBA in Sport Management, Michael Bartlett of the League - Ottawa Florida Atlantic University - Boca Raton Senior Director, Corporate Responsibility, Robert Hunter Jacqueline Ryan MLSE & Executive Director, MLSE Foundation - Toronto Chief Facilities & Live Entertainment Officer, Vice President of Sponsorships & Partnership Programs, (Invited) Maple Leaf Sports and Entertainment - Toronto Scotiabank - Toronto Commissioner, - New York Stewart Johnston Greg Sansone Mark Bradley President, (TSN) - Toronto Head of Programming, - Toronto Director, The Fan Experience Company - London, UK Gord Kirke Kim Saunders CONFERENCE Brian Burke Sports Lawyer and Special Lecturer, Global Resolutions & University Associate Vice President, Sports Partnerships, SPONSORED BY President of Hockey Operations, Calgary Flames - Calgary of Toronto Faculty of Law - Toronto Canadian Tire Corporation - Toronto Dr. Chris Chard Jim Kozak Daryl Seidman Sports Management Professor, Brock University - St. Catharines Senior Director, B2B & Sports Partnerships, Manager of Consumer Products, Chris Cabott (Invited) Canadian Broadcasting Corporation - Toronto National Football League (NFL) Canada - Toronto COO, Lawyer and NFL Player Agent, Steinberg Sports and Nick Kypreos (Invited) John Shannon Entertainment - Los Angeles Hockey Analyst, Sportsnet - Toronto Broadcaster, Sportsnet - Toronto (Invited) Adam Larry Matthew Shuber General Manager, Jets - Winnipeg Director of Licensing and Associate Counsel, Vice President, Business Affairs and Legal Counsel, Brian Cooper National Hockey League Players’ Association - Toronto Toronto Blue Jays - Toronto President & Chief Executive Officer, S & E Sponsorship Group - Dr. Lynn Lashbrook Carlos Silva Toronto President and Certified NFL Player Agent, President and Chief Operating Officer, Back9Network - Hartford Michael Copeland Sports Management Worldwide - Portland President & Chief Operating Officer, Dr. Dana Sinclair - Toronto Chris Lencheski Partner & Sports Psychologist, President, Phoenicia Sport & Entertainment - Philadelphia Human Performance International - Toronto George Daniel Commissioner, National League - New York Abraham Madkour Szymon Szemberg Executive Editor, SportsBusiness Journal/Daily - Charlotte Chief Operating Officer, Bill Daly (Invited) European Champions Hockey League - Zurich Deputy Commissioner, National Hockey League - New York Dan Marr Director of Central Scouting, Dr. John Theodoropoulos Mark Ditmars The National Hockey League - Toronto Orthopaedic Surgeon, University of Toronto, Vice President, Corporate Partnerships, and Toronto Blue Jays- Toronto Toronto Blue Jays - Toronto Kyle McMann Group Vice President, Integrated Sales, Anton Thun NHL Enterprises - Toronto Co-Managing Director & Certified Player Agent, Assistant General Manager, Toronto Maple Leafs - Toronto Don Meehan MFIVE Sports - Uxbridge Don Fehr (Invited) President, CEO and Certified NHL Player Agent, Allen Vansen Executive Director, Newport Sports Management - Mississauga Executive Vice President of Operations, National Hockey League Players' Association - Toronto Gilberto Mendoza Sport and Venue Management, Toronto 2015 Pan/Parapan Steven Fehr Vice President, World Boxing Association – Panama American Games - Toronto Special Counsel, Major League Players Association & Tom Whaley National Hockey League Players' Association - Kansas City Gord Miller Executive Vice President and Owner, Mark Francis Play-by-Play Announcer, The Sports Network - Toronto St. Paul Saints Baseball Club - St. Paul Consultant, BaAM Productions & Professor, UCLA- Los Angeles Johnny Miller Trevor Whiffen Elliotte Friedman CEO/Founder, Manumatix , Partner, Dickinson Wright LLP and Governor, Broadcaster, Sportsnet - Toronto Bamboo Social Media CRM Software - Redwood Shores London Knights Hockey Club - Toronto Brendan Fyfe Patrick Morris Tom Wright Senior Manager, Lottery Product Development, Certified NHL Player Agent, UFC Managing Director, Fighting Championship (UFC) Lottery and Gaming Corporation (OLG) - Toronto Newport Sports Management - Mississauga Canada, Australia and New Zealand - Toronto

ENROLL TODAY: contact Patrice Whi en - 519.868.2399 email: patricewhi [email protected] Facebook.com/PrimeTimeSE Register online at: www.primetimesport.ca Twitter.com/PrimeTimeSE YouTube.com/PrimeTimeSE M O NDAY N OVEMB ER 17, 2014

6:45 Registration and Continental Breakfast 1:30 Risk Management and Crisis Avoidance

Welcome by Conference Chairs Moderator: Professor Stephen A. Greyser Professor of Marketing and 7:50 Communications - Harvard Brian Burke President of Hockey Operations - Calgary Flames Business School Trevor Whiffen Partner - Dickinson Wright LLP / Governor - London Knights Steven Fehr Special Counsel - Players Association / National Hockey League 8:00 Keynote Address: Gord Miller Interview Players’ Association with Bill Daly (Invited), Deputy Commissioner Clark Griffith Sports Lawyer - Griffith Consulting LLC of the National Hockey League Patrick Morris Certified NHL Player Agent - Newport Sports Management 8:30 League Operations Roundtable Camille Quenneville Chief Executive Officer - Canadian Mental Health Association Moderator: Gord Miller Play-by-Play Announcer - The Sports Network Dave Andrews President and Chief Executive Officer - 2:30 Keynote Address: Gord Miller Interview American Hockey League with Don Fehr (Invited), Executive Director of the Steven Angel Senior Vice President, Referee Operations and Analytics - National Hockey League Players’ Association National Basketball Association Michael Copeland President and Chief Operating Officer - 3:15 Player Agents Roundtable Canadian Football League George Daniel Commissioner - Moderator: Elliotte Friedman Broadcaster - Sportsnet Szymon Szemberg Chief Operating Officer - Chris Armstrong Senior Vice President - Wasserman Media Group, LLC European Champions Hockey League Chaka Bainbridge President - Bainbridge Sports 9:45 Athlete Evaluations and the Role of Analytics Chris Cabbot (Invited) Chief Operating Officer, Lawyer and NFL Player Agent - Steinberg Sports and Entertainment Moderator: Brian Burke President of Hockey Operations - Calgary Flames Dr. Lynn Lashbrook President and Certified NFL Player Agent - Kevin Abrams Assistant General Manager - New York Giants Sports Management Worldwide Kevin Cheveldayoff (Invited) General Manager - Don Meehan President, Chief Executive Officer and Kyle Dubas Assistant General Manager - Toronto Maple Leafs Certified Player Agent - Newport Sports Management Dan Marr Director of Central Scouting - National Hockey League 4:30 Legal Issues in Sport: Protecting 10:45 Sports Injuries and Return to Play Issues Players, Teams and Leagues Moderator: Dr. Dana Sinclair Partner and Sports Psychologist - Human Performance International Moderator: Trevor Whiffen Partner - Dickinson Wright LLP Governor - London Knights Dr. Pat Graham Founder and Owner - The Core Optimum Gord Kirke Sports Lawyer and Special Lecturer - Health Centre, Official Chiropractor for the Global Resolutions and University of Toronto Blue Jays Toronto Faculty of Law Dr. Paul Piccininni Dentist, Medical Committee - Anton Thun Co-Managing Director and Certified Player Agent - International Ice Hockey Federation MFIVE Sports Dr. Tim Rindlisbacher Director of Sports Health - Tom Whaley Executive Vice President and Owner - Cleveland Clinic Canada St. Paul Saints Baseball Club Dr. John Theodoropoulos Orthopaedic Surgeon - University of Toronto, Toronto Maple Leafs and Toronto Blue Jays 5:30 Networking Reception 11:45 Networking Luncheon 7:00 PrimeTime Sports Management 12:45 Panel Discussion – Case Competition Sponsored By Current Issues in the World of Sports Ryerson University - Finalists Presentation Moderator: Gord Miller Play-by-Play Announcer - The Sports Network Elliotte Friedman Broadcaster - Sportsnet 8:00 Conference Concludes for the Day Nick Kypreos (Invited) Hockey Analyst - Sportsnet John Shannon Broadcaster - Sportsnet Kevin Abrams Dr. Pat Graham Jim Neish Assistant General Manager, New York Giants - New York Founder and Owner, The Core Optimum Health Centre, Official Vice President, IMG Sports Licensing - Toronto Chiropractor for the Toronto Blue Jays - Toronto Matt Afinec Jeffrey Orridge Senior Vice President and Chief Sales Officer, Professor Stephen Greyser Executive Director of Sports Properties, Hamilton Tiger-Cats Football Club - Hamilton Professor of Marketing and Communications, Canadian Broadcasting Corporation - Toronto Harvard Business School - Boston Dave Andrews Dr. Paul Piccininni President & Chief Executive Officer, Clark Griffith Dentist, Medical Committee American Hockey League - Springfield Sports Lawyer, Griffith Consulting LLC - Minneapolis International Ice Hockey Federation - Toronto Steven Angel Bill Guertin Tom Pistore Senior Vice President, Referee Operations and Analytics, Owner, The 800 Pound Gorilla - Chicago Vice President of Ticket Sales & Service, National Basketball Association - New York Shannon Hosford Maple Leaf Sports and Entertainment - Toronto Tom Anselmi Vice President of Marketing and Communications, Camille Quenneville Former President and Chief Executive Officer, Maple Leaf Sports and Entertainment - Toronto Chief Executive Officer, Maple Leaf Sports and Entertainment - Toronto Cameron Hughes Canadian Mental Health Association - Ottawa Chris Armstrong Multimedia Host and Fan Engagement Specialist, Dr. Tim Rindlisbacher Senior Vice President, Wasserman Media Group, LLC - Toronto Cameron Cheers - New York Director of Sports Health, Cleveland Clinic Canada - Toronto Chaka Bainbridge Jeff Hunt Dr. James Riordan President, Bainbridge Sports - Miami President and Governor, Director of MBA in Sport Management, Michael Bartlett Ottawa Redblacks of the Canadian Football League - Ottawa Florida Atlantic University - Boca Raton Senior Director, Corporate Responsibility, Robert Hunter Jacqueline Ryan MLSE & Executive Director, MLSE Foundation - Toronto Chief Facilities & Live Entertainment Officer, Vice President of Sponsorships & Partnership Programs, Gary Bettman (Invited) Maple Leaf Sports and Entertainment - Toronto Scotiabank - Toronto Commissioner, National Hockey League - New York Stewart Johnston Greg Sansone Mark Bradley President, The Sports Network (TSN) - Toronto Head of Programming, Sportsnet - Toronto Director, The Fan Experience Company - London, UK Gord Kirke Kim Saunders Brian Burke Sports Lawyer and Special Lecturer, Global Resolutions & University Associate Vice President, Sports Partnerships, President of Hockey Operations, Calgary Flames - Calgary of Toronto Faculty of Law - Toronto Canadian Tire Corporation - Toronto Dr. Chris Chard Jim Kozak Daryl Seidman Sports Management Professor, Brock University - St. Catharines Senior Director, B2B & Sports Partnerships, Manager of Consumer Products, Chris Cabott (Invited) Canadian Broadcasting Corporation - Toronto National Football League (NFL) Canada - Toronto COO, Lawyer and NFL Player Agent, Steinberg Sports and Nick Kypreos (Invited) John Shannon Entertainment - Los Angeles Hockey Analyst, Sportsnet - Toronto Broadcaster, Sportsnet - Toronto Kevin Cheveldayoff (Invited) Adam Larry Matthew Shuber General Manager, Winnipeg Jets - Winnipeg Director of Licensing and Associate Counsel, Vice President, Business Affairs and Legal Counsel, Brian Cooper National Hockey League Players’ Association - Toronto Toronto Blue Jays - Toronto President & Chief Executive Officer, S & E Sponsorship Group - Dr. Lynn Lashbrook Carlos Silva Toronto President and Certified NFL Player Agent, President and Chief Operating Officer, Back9Network - Hartford Michael Copeland Sports Management Worldwide - Portland President & Chief Operating Officer, Dr. Dana Sinclair Canadian Football League - Toronto Chris Lencheski Partner & Sports Psychologist, President, Phoenicia Sport & Entertainment - Philadelphia Human Performance International - Toronto George Daniel Commissioner, National Lacrosse League - New York Abraham Madkour Szymon Szemberg Executive Editor, SportsBusiness Journal/Daily - Charlotte Chief Operating Officer, Bill Daly (Invited) European Champions Hockey League - Zurich Deputy Commissioner, National Hockey League - New York Dan Marr Director of Central Scouting, Dr. John Theodoropoulos Mark Ditmars The National Hockey League - Toronto Orthopaedic Surgeon, University of Toronto, Vice President, Corporate Partnerships, Toronto Maple Leafs and Toronto Blue Jays- Toronto Toronto Blue Jays - Toronto Kyle McMann Group Vice President, Integrated Sales, Anton Thun Kyle Dubas NHL Enterprises - Toronto Co-Managing Director & Certified Player Agent, Assistant General Manager, Toronto Maple Leafs - Toronto Don Meehan MFIVE Sports - Uxbridge Don Fehr (Invited) President, CEO and Certified NHL Player Agent, Allen Vansen Executive Director, Newport Sports Management - Mississauga Executive Vice President of Operations, National Hockey League Players' Association - Toronto Gilberto Mendoza Sport and Venue Management, Toronto 2015 Pan/Parapan Steven Fehr Vice President, World Boxing Association – Panama American Games - Toronto Special Counsel, Major League Baseball Players Association & Tom Whaley National Hockey League Players' Association - Kansas City Gord Miller Executive Vice President and Owner, Mark Francis Play-by-Play Announcer, The Sports Network - Toronto St. Paul Saints Baseball Club - St. Paul Consultant, BaAM Productions & Professor, UCLA- Los Angeles Johnny Miller Trevor Whiffen Elliotte Friedman CEO/Founder, Manumatix , Partner, Dickinson Wright LLP and Governor, Broadcaster, Sportsnet - Toronto Bamboo Social Media CRM Software - Redwood Shores London Knights Hockey Club - Toronto Brendan Fyfe Patrick Morris Tom Wright Senior Manager, Lottery Product Development, Certified NHL Player Agent, UFC Managing Director, Ultimate Fighting Championship (UFC) Ontario Lottery and Gaming Corporation (OLG) - Toronto Newport Sports Management - Mississauga Canada, Australia and New Zealand - Toronto

TUESDAY NOVEMB ER 18, 2014

7:30 Registration and Continental Breakfast 1:30 Fan Engagement: Improving the Fan Experience 8:30 Business Challenges Facing Sports Teams, Organizations and Facilities Moderator: Tom Whaley Executive Vice President and Owner - St. Paul Saints Baseball Club Moderator: Abraham Madkour Executive Editor - SportsBusiness Mark Bradley Director - The Fan Experience Company Journal/Daily Shannon Hosford Vice President of Marketing and Communications - Brian Burke President of Hockey Operations - Calgary Flames Maple Leaf Sports and Entertainment Jeff Hunt President and Governor - Ottawa Redblacks Cameron Hughes Multimedia Host and Fan Engagement Specialist - Robert Hunter Chief Facilities and Live Entertainment Officer - Cameron Cheers Maple Leaf Sports and Entertainment Johnny Miller Chief Executive Officer and Founder - Gilberto Mendoza Vice President - World Boxing Association Manumatix (Bamboo Social Media CRM Software) Tom Wright UFC Managing Director - Ultimate Fighting Championship (UFC) Canada, Australia and 2:30 Hosting and Selling Out the Big Event New Zealand Moderator: Dr. Chris Chard Sports Management Professor - 9:45 Developing and Maintaining Corporate Partnerships Brock University Mark Francis Consultant, BaAM Productions Moderator: Brian Cooper President and Chief Executive Officer - Professor, UCLA S & E Sponsorship Group Bill Guertin Owner - The 800 Pound Gorilla Mark Ditmars Vice President of Corporate Partnerships - Toronto Blue Jays Tom Pistore Vice President of Ticket Sales and Service - Maple Leaf Sports and Entertainment Chris Lencheski President - Phoenicia Sport & Entertainment Allen Vansen Executive Vice President of Operations, Sport and Venue Jacqueline Ryan Vice President, Sponsorships & Partnership Management - Toronto 2015 Pan/Parapan Programs - Scotiabank American Games Kim Saunders Associate Vice President, Sports Partnerships - Canadian Tire Corporation 3:30 Developments in Media

10:45 Merchandising, Licensing and Moderator: Chris Lencheski President - Phoenicia Sport & Entertainment Alternative Revenue Streams Stewart Johnston President - The Sports Network Moderator: Jim Neish Vice President - IMG Sports Licensing Jeffrey Orridge Executive Director of Sports Properties - Canadian Broadcasting Corporation Brendan Fyfe Senior Manager, Lottery Product Development - Ontario Lottery and Gaming Corporation (OLG) Greg Sansone Head of Programming - Sportsnet Adam Larry Director of Licensing and Associate Counsel - Carlos Silva President and Chief Operating Officer - National Hockey League Players’ Association Back9Network Daryl Seidman Manager of Consumer Products - 4:30 Careers in Sport: Business Operations National Football League (NFL) Canada Matthew Shuber Vice President, Business Affairs and Legal Counsel - Moderator: Tom Anselmi Former President and Chief Executive Officer - Toronto Blue Jays Maple Leaf Sports and Entertainment Matt Afinec Senior Vice President and Chief Sales Officer - Hamilton Tiger-Cats Football Club 11:45 PrimeTime Sports Management Case Michael Bartlett Senior Director, Corporate Responsibility - Competition Sponsored by Ryerson Maple Leaf Sports and Entertainment & Executive University - Award Presentation by Director -MLSE Foundation Gord Miller Jim Kozak Senior Director, B2B & Sports Partnerships - Canadian Broadcasting Corporation 11:50 Networking Luncheon Kyle McMann Group Vice President, Integrated Sales, NHL Enterprises 12:45 Keynote Address: Gord Miller Interview Dr. James Riordan Director of MBA in Sport Management - with Gary Bettman (Invited), Commissioner Florida Atlantic University of the National Hockey League 5:30 Networking Reception

6:45 Conference Concludes - Thank You for Attending R E G I S TRATI ON F O R M PRIMETIME Sports & Entertainment 2014 SPORTS MANAGEMENT CONFERENCE Personal Information

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Fee Per Delegate - Fees include attendance, program materials, continental breakfasts, lunches, and break refreshments. Registration fees are as follows: 1. EARLY BIRD SPECIAL DISCOUNT: Available for the first 30 regular registrations received and paid in full: $795.00 + HST ($898.35) 2. *University and College Students: $249.00 + HST ($281.37) Per Day 3. Amateur Organizations: $599 + HST ($676.87) Both Days 4. All Regular Registrations: $479 + HST ($541.27) Per Day or $949.00 + HST ($1,072.37) Both Days NOTE: All prices in Canadian Funds. Payment Information For Online Credit Card or PayPal Registrations, please visit our website www.primetimesport.ca to register Cheque enclosed payable to PrimeTime Sports and Entertainment Inc. Bill My Credit Card

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I will be attending the conference on: November 17 November 18 November 17 and 18

Signature Thank you for your order. Program Changes Cancellation and Substitutions Trade Show Sponsored by: We will make every effort to present the program as advertised, but Substitutions of registrants is permitted at any time. If you are unable it may be necessary to change the date, location, speakers or content to find a substitute, a full refund (less $100 administrative fee) is with little or no notice. Delegates acknowledge that there will be no available if a cancellation request is received in writing by October 17th, partial or full refunds as a result of any such changes. 2014. No refunds are available after October 17th. Location: Date & Times Westin Harbour Castle Hotel - 1 Harbour Square Toronto, Ontario - M5J 1A6 November 17 - 18, 2014 Hotel Rooms: Day One - Nov. 17 Day Two - Nov. 18 Charitable Partner: PrimeTime Sports and Entertainment has secured a number of rooms 6:45 am Registration & Breakfast 7:30 am Continental Breakfast for delegates at the Westin Harbour Castle Hotel at a preferred rate. 7:50 am Welcome 8:30 am Conference Begins Details are available by visiting 5:30 pm Networking Reception 6:45 pm Conference Ends https://www.starwoodmeeting.com/Book/2HK14A. Reservations must be made by October 15th, 2014 in order to receive the preferred rate. Reservations are based on hotel availability. Facebook.com/PrimeTimeSE www.primetimesport.ca Twitter.com/PrimeTimeSE YouTube.com/PrimeTimeSE Mail to: Trevor Whiffen • Dickinson Wright LLP • 199 Bay Street, Suite 2200, P.O. Box 447, Commerce Court Postal Station, Toronto, ON, M5L 1G4 • Fax: 416-777-2402 • Tel: 416-777-2399