FOR IMMEDIATE RELEASE March 4, 2010

AUDIO MESSAGING SOLUTIONS (AMS) INTRODUCES PromptEZ New voice prompt service developed with ArcanaNetworks offers customized delivery and control of client greetings, on hold messaging

(Oldsmar, Fla.) – Audio Messaging Solutions, LLC (AMS) – a national provider of telephone on hold messaging services – recently launched a new software application called PromptEZ. The program enables automated and customized message delivery with Cisco Unified Communications Manager Express (CUCME) VoIP systems that are compatible ManageExpress® iManage. With this technology, AMS can direct on hold and auto attendant content across multiple locations at national, regional and individual sites, all from one secure web portal.

To create the program, AMS partnered with California-based ArcanaNetworks, Inc. – a leading technology developer that provides secure, web-based management of CUCME across distributed sites. The two teams designed PromptEZ to enable effective customer communications, while providing a technical solution for clients who distribute unique voice content throughout their network.

“Providing individual greetings on a per store, per system level has always been a tedious process, because clients‟ IT teams are primarily responsible for executing the message delivery,“ explained Mitchell S. Keller, President of AMS. “By expanding our services to include PromptEZ, we „bridge the gap‟ and remove this time consuming, labor intensive task. Now businesses can focus on other resources, saving both time and money.”

MARKETING OPPORTUNITY, TECHNICAL SOLUTION

The full-featured software allows AMS to directly align with clients‟ teams to write, produce, and distribute fresh content, offering flexibility and control over time-sensitive promotional campaigns. Store directions, operating hours and other specific information are configured, delivered, and available on demand 24/7.

“With this new software, AMS can quickly and efficiently establish geo-targeting, scheduling and automatic delivery of messages, which allows for consistent messages to the right audience at the right time. It‟s a powerful marketing tool designed to boost customer service, and another way we‟re continuing to expand innovative solutions to our clients,” said Keller.

The PromptEZ server delivers those messages to each location via the secure ManageExpress® iManage application. By running voice and data communications through one network, clients can significantly reduce associated infrastructure and service provider costs.

“PromptEZ is an innovative, best-in-class managed service empowered by ManageExpress® iManage,” said Unni Sreekumar, President and CEO of ArcanaNetworks, Inc. “Our customers can now leverage AMS‟ expertise seamlessly while maintaining their information security.”

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PAGE TWO – AMS

A GOOD SERVICE FOR GOODYEAR

Since 1996, AMS has provided The Goodyear Tire & Rubber Company with message on hold content for their more than 700 stores throughout the United States. When the company decided to upgrade their voice network from a traditional business telephone system to VoIP in 2008, they were in need of a program that could efficiently distribute content to individual stores.

“By partnering our ManageExpress® iManage system with AMS, we were able to remove the challenges and security concerns normally associated with third-party access to our network,” said Gerald Alessia, Director, Store Support - Goodyear Stores, The Goodyear Tire & Rubber Company. “Our marketing staff wanted to continue using the message on hold services, and add customized phone greetings, while streamlining the to each of our stores. The PromptEZ service offers a consistent customer experience across the entire enterprise while reinforcing our brand.“

To learn more about how AMS developed this solution for Goodyear via PromptEZ, please view the complete case study at http://www.onholdbusiness.com/uploads/case_studies/Goodyear_PromptEZ_Case_Study.pdf.

About AMS: Originally founded in 1986, Audio Messaging Solutions, LLC (AMS) is a Tampa Bay, Florida-based multimedia firm, specializing in on-hold messaging and custom telephony recordings as well as overhead music services for more than 30,000 locations nationwide. Providing creative consulting, script development, voice talent selection and recording, AMS is a full-service audio messaging source, working with clients such as The Goodyear Tire & Rubber Company, Regions Bank, Raymond James Financial, and The United States Postal Service. The company has been recognized by Inc. 5000 as one of the nation’s fastest growing privately held companies and is a member of the On-Hold Messaging Association. For more information on AMS, please visit http://www.onholdbusiness.com.

About ArcanaNetworks, Inc. Founded in 1999, ArcanaNetworks’ core technology encapsulates an intent-oriented language to interact with network systems and devices. This unique language called a Device Mark Up Language allows rapid development of network services independent of approaches tied to information models that try to normalize the network infrastructure and data structure. ArcanaNetworks’ niche is the empowerment of the customer. ArcanaNetworks’ OpsXML-based products adapt to the customer’s business operations and can integrate with existing legacy systems with little or no implementation and integration risks. For more information on ArcanaNetworks, please visit http://www.arcananet.com.