THE

Mailed from Sterling, Ill. INLANDER Inform Post Office if it arrives after October 20 Stay engaged. Find solutions. Move forward. October 2016 | Vol. 30, No. 10

131ST ANNUAL MEETING: OCTOBER 23–25, 2016 Showcasing success from the

Inland’s 2016 Pacific to across the Atlantic President’s Report By Mark Fitzgerald MIKE GUGLIOTTO Success is streaming into for the 131st Inland Annual Meeting from some far reaches. 2016, a year of Fittingly, the gathering will open its first full day of sessions Monday, Oct. 24 with a presentation on innovation from the CEO of listening, then California-headquartered The McClatchy Company and begin drawing to a close on taking action Tuesday with success stories from Europe presented by the director of n a time of great transformation in global advisory from Paris-based WAN-Ifra. our industry, it’s vital that inland In between, attendees will hear stories of Iremain focused on the critical demonstrated success from more than 25 question that will allow us to serve U.S.-based media companies in addition to our membership well. the four European publishers. McClatchy CEO Pat Talamantes jump What will our industry look like in starts the Monday sessions at 8:15 a.m. with the coming years and what do we a presentation he’s calling, “Jumpstarting need to do now and moving forward innovation through design thinking: The to remain relevant and vital to our McClatchy Company story.” members? Talamantes will discuss how McClatchy is using design thinking—a formal method To answer that question, we’ve listened to of thinking that focuses on achieving a innovative product ideas and submitted ly two-third of its overall revenue. From our members. Earlier this spring, we sur- goal—to understand users, build products applications to take part in McClatchy’s Germany, the lesson is about NOZ Medien’s veyed the entire membership, and the nearly that matter, and engage employees. one-week design-thinking boot camp. A success in building a sustainable business 400 responses helped us better understand The session will cover the history of team from The Kansas City Star continued model on paid content through sweeping what our members want and need. design thinking at McClatchy, examples of onto a five-month program, partnered with transformation and aggressive diversifica- We’ve listened to our engaged board of design thinking in action, and McClatchy’s Matter, a media-focused startup accelerator, tion. directors. At its summer strategic planning plans to expand innovation in the compa- to develop and test their idea.” Axel Springer, another German publisher, meeting, the board identified a number of ny. Much of that discussion will revolve From WAN-IFRA, Ben Shaw will focus demonstrates how a digital laggard success- important and exciting initiatives, including around McClatchy’s Ignite initiative. on four European media companies with fully transformed itself into perhaps the specific deliverables and timetables. I’ll come “Ignite is McClatchy’s internal innovation lessons in success for North American news- world’s best hyperactive digital-led media back to those in a moment. competition,” he said in a message to The papers. company. And from Austria, Styria provides And, we’ve listened to dozens of smart Inlander. “Employees from across From Sweden, he reviews Schibsted’s lessons in getting even millennials to pay for operators that are having real success in tran- McClatchy formed teams, brainstormed success at boosting online activities to near- content, Shaw said. sitioning their businesses in many ways. This year’s annual meeting — Inland’s 131st — is PAGE 8-9 primarily devoted to telling the stories of Annual Meeting Program at a Glance those successes. Speaker Biographies PAGE 10 Some of the initiatives I mentioned earlier will be easily visible. Others will be less Inland Leadership PAGE 6 obvious, but still important to the organiza- tion’s future. Executive Director’s Annual Report PAGE 7 First, our membership is stable with nearly 1,000 daily and non-daily members, across Tom Shaw receives Casey Award PAGE 22 all 50 states. The board is committed to grow- ing that membership through active, member- Lloyd Case wins Ray Carlsen Distinguished Service Award PAGE 22 GUGLIOTTO, CONTINUED ON PAGE 15 THE Briefs Send items to [email protected] INLANDER Stay engaged. Find solutions. Move forward. ALL IN THE FAMILIES: VOL. 30, NO. 10 | OCTOBER 2016 After four generations, Jones family 701 Lee St., Suite 925, Des Plaines, IL 60016 | (847) 795-0380 Fax (847) 795-0385 | [email protected] | inlandpress.org selling to Adams family THE INLANDER TEAM ones Media, a fourth-generation family-owned newspaper publisher, sold its assets to Adams Publishing Mark Fitzgerald, EDITOR Group, another family-owned publisher headed by Steve Adams. Karla Zander, ADVERTISING DIRECTOR J Financial terms of the sale were not disclosed. Cribb, Greene & Cope of Charlottesville, Va., repre- Creative Circle Media Solutions sented Jones Media in the sale. DESIGN & PRODUCTION OUTSOURCING “After 100 years of family ownership, selling Jones Media was not an easy decision for our family,” Jones The Inlander is the official publication of the Inland Press Media President and CEO Gregg Jones said. “However, there was no clear succeeding generation of our Association and Foundation. It is published 12 times a year. family working in the business, so we came to the difficult decision nearly a year ago that selling was the The Inlander is printed by Shaw Community News Group, Sterling, Ill. Paper supplied by PAGE Cooperative, King of best option for our employees and the communities we serve.” Prussia, Pa. Newspapers in the sale of the premier newspaper DISCLAIMER: Columns and articles do not represent the include Tennessee and digital companies in the opinions of Inland Press Association or its members or of the publication The Greeneville country. We salute the Jones Inland Press Foundation. Submissions from law firms do not Sun; The Daily Post- family and all of the Jones constitute legal advice or opinions. They are intended for Athenian in Athens; The associates for their fine general information purposes only Daily Times in Maryville; work, and look forward to a The Newport Plain Talk; prosperous future.” THE INLAND PRESS ASSOCIATION The Rogersville Review; For his part, Gregg Jones The Inland Press Association is a not-for-profit organization News-Herald in Loudon said, “We felt deeply that owned by its members and operated by a volunteer board. Dues County; The Connection in the new owner of the are among the lowest in the industry, about $32.20 per Tellico Village; The company needed to reflect thousand circulation for dailies, $137.50 flat rate for weeklies. Advocate & Democrat in the family’s value system The Inland Press Foundation assists with continuing education programs for newspaper employees. Monroe County; and The and support for community Herald-News in Dayton. newspapers and their staffs. Tom Slaughter Karla Zander North Carolina publications “The Adams family shares EXECUTIVE DIRECTOR MANAGER OF RESEARCH sold include the Watauga our own family’s passionate [email protected] AND MEMBER SERVICES Democrat in Boone; The belief in a bright future for [email protected] Patricia Slusher Mountain Times in Watauga the community newspaper Steve Hoffman DIRECTOR OF MEMBERSHIP County; Ashe Mountain business, one that includes AND PROGRAMMING ACCOUNTING MANAGER [email protected] [email protected] Times in West Jefferson; The ink on paper as well as one Avery (County) Journal-Times; and The Blowing Rocket in that aggressively embraces the opportunities for new, Blowing Rock. exciting products and services made possible in our ever- INLAND EXECUTIVE COMMITTEE Jones Media’s holdings also include a tourist publication emerging digital world,” Jones said. operation and a full-service digital marketing solutions firm, All of Jones Media’s full-time employees will be offered Mike Gugliotto Doug Hiemstra ASSOCIATION PRESIDENT ASSOCIATION PRESIDENT-ELECT High Road Digital, based in Johnson City, Tenn. employment and benefits with the , Co. BH Media Group Minneapolis-based Adams Publishing Group owns and the two companies said at the sale closing Sept. 1. , Wash. Omaha, Neb. operates newspapers and printing plants in 11 states and is a Gregg Jones will continue as president and CEO of Jones Cheryl Dell Doug Phares division of an Adams company that owns and operates a Media, a role he has held for more than 15 years, and ASSOCIATION CHAIRWOMAN FOUNDATION PRESIDENT number of other businesses, including Adams Outdoor, succeeda his late father, John M. Jones, III, as publisher of Sacramento Bee Sandusky Newspapers Inc. Fairway Outdoor, Adams Radio Group, Good Sam, The Greeneville Sun. Sacramento, Calif. Sandusky, Ohio Camping World, and wineries and vineyards in the United Additionally, Steve Adams and his family have asked Tom Yunt Jeremy Halbreich States and Europe. Gregg Jones to assume a greater leadership position within ASSOCIATION VICE PRESIDENT FOUNDATION VICE PRESIDENT “We’re very excited to welcome Jones Media to our their overall newspaper publishing operations nationally. Corp. AIM Media Texas Kenosha, Wis. McAllen, Texas family of companies,” said Steve Adams. “Through “I have accepted the Adams’ offer,” Jones concluded, “for generations of stewardship, Jones Media is considered one which I am grateful and deeply complimented.” Tom Slaughter SECRETARY-TREASURER Inland Executive Director Des Plaines, Ill. After more than a century of Waters family ownership, sale of the Columbia Daily Tribune makes it part of GateHouse Media’s Missouri newspaper cluster The Inlander: (ISSN 1066-2146) is published monthly by the Inland Press New Media Investment Group Inc., since January, 2011, said the decision The paper reported that discussions Association, Inc. Subscription rate for non-members is $75. Periodical the parent of GateHouse Media, to sell was “extremely difficult.” about the sale began in the spring. Postage Paid at Des Plaines, Ill., and additional mailing offices. entered into a definitive agreement “We’ve always been kind of a Waters and Daily Tribune Publisher POSTMASTER: Send address changes to Sept. 23 to acquire the Columbia (Mo.) newspaper that has drawn interest Vicki Russell said the costs of Inland Press Association, ATTN: The Inlander, Daily Tribune from members of the among suitors, and we have always operating a newspaper in this 701 Lee St., Suite 925, Des Plaines, IL 60016 Waters family, its owner since 1905. said no,” Andy Waters, a fourth- environment made independent ©2015 The Inland Press Association, Inc. Co. President generation family owner, said in a ownership “impossible.” All Rights Reserved. Andy Waters, who along with his sister Daily Tribune report on the sale written Dirks, Van Essen & Murray, a merger Elizabeth Reifert, has owned the paper by Rudi Keller. CONTINUED ON NEXT PAGE

PAGE 2 The Inlander | inlandpress.org | OCTOBER 2016 Briefs CONTINUED FROM PRECEDING PAGE would be a hub for GateHouse, state, with a circulation of about With tablet and app initiative, Pioneer News and acquisition firm based in saying, “We believe there is a 15,000 daily and 17,000 Sundays. Santa Fe, New Mexico, golden opportunity here for us to The newspaper reported Taylor Group turns subscribers into citizen journos represented the Waters family in centralize some of our other said the approximately 200 Daily The Pioneer News Group, in informed. the sale. Terms of the transaction, Missouri resources into this Tribune employees—except Andy cooperation with Microsoft Corp. “The uReporter app provides which was expected to close operation.” Waters and Publisher Vicki and Posh Technologies, has publishers the ability to really be around Oct. 1, were not disclosed. Among the 125 daily Russell and Andy Waters—“will launched an innovative new initia- more social with their readers. We The sale was announced to newspapers GateHouse publishes keep their jobs in the transition to tive increasing subscribers’ access hope this drives the kind of mean- employees Sept. 23 by Waters, are 14 in Missouri, including the new ownership.” An interim to news—and puts the power of ingful audience participation impor- Russell and Jason Taylor, president Mexico Ledger and Boonville publisher will be named on the reporting news into readers’ hands. tant to publishers like Pioneer,” said of GateHouse’s Western Division. Daily News. The Daily Tribune day the sale closes, Taylor said. In this new venture, Pioneer will Vishal Misri, CEO of Posh Taylor suggested the Daily Tribune will be among its larger in the begin distributing to subscribers a Technologies. “Our goal was to cre- Windows 10 digital tablet preload- ate a multi-platform application that ed with an app built for both receiv- ties to existing business systems– More family business: Paxton Media buys three Brehm papers ing and sending the latest local including content and subscriber Family-owned Paxton Media Mount Carmel Register and The days a week, and The Standard is news. management systems–making it Group has purchased three Mid- Standard,” said David Paxton, a weekly. Those who prefer to use their easy and seamless to manage on the western papers from Brehm Com- Paxton Media president and CEO. The papers will join regional own devices may download the backend. We do believe this could munications, the Princeton (Ind.) For his part, Paxton publica- apps on Window 10 as well as be a catalyst for the further digital Daily Clarion, the Mount Carmel Brehm President tions in a group Apple and Android products. transformation of the newspaper (Ill.) Register and The Standard in and CEO Bill managed by Group Pioneer News Group said it aims industry.” Booneville, Ind. Brehm Jr. said, “We Publisher Bob to expand and deepen the connec- Gary Fowle, Microsoft’s vice The sale was reported by Randy are very pleased that Morris. That group tion between the public and the president of U.S. Original Cope of Cribb, Greene & Cope, the Paxton group includes three oth- news industry by highlighting sto- Equipment Manufacturer Division, which represented Brehm in the was the buyer for er dailies—the ries that are relevant and important said using uReporter in combina- transaction. No terms were dis- these newspapers, Messenger-Inquir- to it readers. Providing tablets to tion with Window 10 tablets and closed. they have a presence er in Owensboro, subscribers with pre-loaded news Microsoft Azure represented a Paducah, Ky.-based Paxton Me- in that area and are Ky., The Messen- applications supports the current innovative way for people to share dia owns more than 30 daily news- a good family- ger in Madison- trend to offer an online option for news within their communities. papers and numerous weekly pub- owned group. They ville, Ky., and the receiving news and will help “At the same time, this new app lications across Arkansas, Geor- should be very good Vincennes (Ind.) Pioneer better determine future from Posh Technologies will enable gia, , , Kentucky, stewards of these Sun-Commercial print and digital strategies. these citizen journalists to custom- Louisiana, , Mississippi, newspapers and the plus three week- “This is an exciting evolution for ize and prioritize the news they North Carolina and Tennessee. communities they lies. our industry,” said Mike Gugliotto, receive on their Windows 10 tab- Brehm Communications is a fam- serve.” “This business CEO of the Pioneer News Group. lets, a move that will certainly trans- ily-owned newspaper group based The Princeton combination pro- “It further advances the ability for form the way in San Diego, Calif. With newspa- Daily Clarion was founded in vides the financial security needed our community to interact and Pioneer—and eventually other pers in the Midwest and West. 1846 and is Gibson County’s old- to assure these newspapers will engage with us as they prefer. For news outlets—do business going “We are gratified for the oppor- est, continuous business. It pub- continue to serve their communi- those who have been waiting for a forward,” Fowle added. tunity to assume stewardship of lishes five days a week. The Mount ties long into the future,” Paxton reason to get a tablet for their home, Three Pioneer markets are the Princeton Daily Clarion, Carmel Register publishes three said. we can now provide a device as part involved in the initial launch: the of an affordable, familiar subscrip- Skagit Valley Herald in Mt. Vernon, tion format.” Wash., the Press-Tribune in WB Grimes and Company broker community newspaper sales Posh Technologies developed the Nampa, Idaho, and The Herald and new Universal Windows Platform News in Klamath Falls, Ore. A Slechta Communications, a purchasing The Kalona News from Amamosa Publications also ac- (UWP) application called uReport- monthly subscription to those group of three community news- Bob and Dora Kallaus. quired the assets of two other Iowa er. Built on the Microsoft Azure papers includes an 8-inch device papers in Iowa, has been purchased The owners of Anamosa Publi- newspapers—The Wellman Ad- cloud platform, uReporter enables with Windows 10. by Anamosa Publications. cations owners vance and the Riv- anyone with a device to access the Pioneer News Group is a private, The papers involved in the Jim and Bridget erside Current— Pioneer News Group’s original, family-owned media company transaction, terms of which were Johnson, who also from Three Chicks community-focused news as well headquartered in Seattle. In addi- not disclosed, are The Kalona own the Wellman Publications LLC. as submit stories using photos, vid- tion to three papers involved in the News, The Lone Tree Reporter and Advance and the The papers have eos, audio and text. Newsroom can tablet initiatives, its print and digital The Highland Review. Ron and Riverside Cur- been owned and the publish the content onto their properties include the Bozeman Helen Slectha have owned the rent, which they operated by Ranee websites and to the app in real time, (Mont.) Daily Chronicle, The company since 1992 and an- also acquired on Fladung of Well- giving readers the opportunity to Herald Journal in Logan, , and nounced plans to retire. Sept. 28. man and Mary Zie- play a unique and active role in The in Ellensburg, “We have enjoyed publishing “For 25 years, linski of Kalona. keeping their communities Wash. strong newspapers to serve our Ron and Helen They have owned communities for the past 24 Slechta have been the Riverside Cur- years,” said Ron Slechta, a 54-year producing a qual- rent since 2004 and Share all the veteran of the newspaper industry. ity newspaper for they purchased the Slechta has worked at the Denison the communities Wellman Advance Comings & Goings Bulletin & Review and Boone their newspapers in 2006. in your organization News-Republican as well as serv- served,” Jim Johnson said. “We Julie Bergman of WB Grimes ing co-publisher of the Tama look forward to continuing their and Company represented the sell- SEND YOUR NEWS TO [email protected]. News-Herald for 17 years before tradition of excellence.” ers in both transactions.

OCTOBER 2016 | inlandpress.org | The Inlander PAGE 3 Briefs adds the Watertown Borrell survey finds frustrated local businesses Public Opinion to its South Dakota holdings Schurz Communications has for the Schurz Indiana newspaper shifting money to their own sites, social media bought the Watertown (S.D.) group. Bollinger, who has been Barraged by advertising sales Particularly striking was the third and up just 2%, newspaper Public Opinion from United Aberdeen publisher since 2010, reps—calling an average of near- rate of local businesses’ participa- websites. Communications Corp. will continue his role as Schurz’s ly 24 times a month—local busi- tion in Facebook advertising, “Probably the reason is that a Schurz also owns the American vice president-publishing. nesses are shifting their marketing which the report says has doubled newspaper website is a lot richer News and Farm Forum in “Mark is a South Dakota native, money away from traditional me- since 2015. And 90% of those and deeper in content in local mar- Aberdeen, S.D. well known for his energy, honesty dia and into their own websites Facebook advertisers say they are ket than in a TV (website),” Bor- Terms of the sale between the and deep commitment to local and social media pages, a large satisfied with its effectiveness— rell Associates CEO Gordon Bor- family-owned media companies journalism,” Bollinger said in the new survey found. with 36% claiming to be “very” rell said in a webinar discussing were not disclosed. statement. “I know that the talented Borrell Associates over the or “extremely” satisfied. the report. “Their audience is “Putting the Aberdeen News Co. team in Aberdeen will continue to summer surveyed of 7,564 local Four of ten responding busi- larger and stickier.” together with the Public Opinion blossom under Mark’s leadership.” businesses. What they found nesses said they plan to increase But this relative popularity of will make both operations deeper Roby is looking forward to taking should give newspapers pause—if their digital budgets in the next newspaper websites comes at a in talent and resources,” Schurz over the Aberdeen operations. not alarm. year. Where is that going? Num- price—a steep decline in overall Communications CEO Todd “The Aberdeen market has been The report shows that nearly ber one was social media web- spending on newspaper. Of all Schurz said in a statement. “We exceptionally vibrant the past half two-thirds are now buying ads or sites—with businesses planning legacy media, newspapers took believe combining these two media decade, fast-growing and remains boosting postings on social media. to spend 75% more than this the biggest hit in planned spend- resources will only strengthen two the third-largest market in South The rate of participation in Face- year—followed by search engine ing, the survey found. already solid operations.” Dakota,” Roby said in the statement. book advertising has doubled advertising—up 44%—and, at CONTINUED ON NEXT PAGE Public Opinion Publisher Mark “Both organizations will be able to since 2015, according to the re- Roby was named regional learn from each other as part of the port. This relative popularity of newspaper websites publisher for the Watertown and newly formed SDMG (Schurz The Borrell survey of 7,564 lo- comes at a price—a steep decline in overall spending Aberdeen properties. Dakota Media Group) organization, cal businesses shows that nearly on newspaper. Of all legacy media, Roby replaces Aberdeen while maintaining unique local two-thirds are now buying ads or newspapers took the biggest hit in planned spending. Publisher Cory Bollinger, who is identities as community print and boosting postings on social media. taking on regional publisher duties digital publications.”

ASSOCIATE MEMBER NEWS ProImage debuts NewsWay-X, its new generation of workflow At the recent Graph Expo 2016 configuration is “easy and based on graphical layout editor, creation of printing industry show, ProImage simple rules.” In addition, the sys- plate layouts is easier than ever. The launched its new generation of tem provides integrated production Live Edition Tree contains produc- workflow—NewsWay-X. planning and imposition tools. As a tion workflow and publication This latest newspaper workflow result, automatic planning is possi- structures and is color coded for by ProImage features a single, inte- ble by interfacing to editorial, easy real time monitoring. In addi- grated user interface to keep all advertising and press control sys- tion, page versions are visually departments informed about opera- tems. compared and changes are high- tions and their status—offering fast- NewsWay-X is designed with lighted with the version indicated er turnaround and increased produc- modern newspaper production in across all views. tivity. mind. New key features enable print “We have created a highly flexi- Because of its HTML5 web cli- operations to fully monitor their ble solution where workflows can ent, it can be accessed and provide production in an unmatched way. be designed by simple drag-and- full control from any computer plat- The dashboard provides full edition drop operation,” said Rick form with a browser, making it flex- overviews with enhanced status of Shafranek, vice president, sales and ible and transparent to production. production progress. A Press View marketing for ProImage. “This NewsWay-X has an intuitive user enables a press-oriented view of allows the system to meet any pub- interface utilizing a push server to production by press and production lisher’s and printer’s requirement by provide real time updates to the web runs all the way to the cylinder tailoring it to their needs.” client. ProImage said workflow level. Thanks to the HTML5 based

Parade publisher names head of newspaper relations unit AMG/Parade has named Dave Barber executive and deep industry relationships to AMG/Parade, vice president of the company’s Newspaper Relations helping to foster stronger bonds with our partners as Group. we evolve our business and expand our Barber most recently served as a PEP division,” said AMG president consultant for AMG/Parade. He had and CEO Chuck Allen, in an worked for Parade and USA announcement. “He is a terrific leader Weekend. who truly understands the AMG brand “Dave brings exceptional experience and its goals.”

PAGE 4 The Inlander | inlandpress.org | OCTOBER 2016 Briefs Sold: CONTINUED FROM PRECEDING PAGE that only last year reported they Jones Media Inc. Fully 40% of local businesses were getting an average of 14.6 say they plan to cut newspaper sales calls per month now say the spending “a lot” to spend more on number has shot up to 23.7. Owners of 3 daily newspapers digital, and another 39% say they Who’s being successful? “The (media organizations) who are go- and 11 non-dailies in plan to cut it “a little.” Tennessee and North Carolina. Clearly local businesses are be- ing to win are the ones who have ing offered many choices—too reps who have great marketing savvy, who knows the marketplace. many in the view of those surveyed. Cribb, Greene & Cope is Borrell called it the “pester” factor The rep can’t just have digital sav- from marketing reps. Businesses vy,” Borrell said. pleased to have represented the Jones family in their sale to ApprAisAls Adams Publishing Group. newspapers Magazines • Shoppers Book Publishing

BrokeringDiscover the current value of your publishing entity! Confidential Customized • Comprehensive John Cribb Gary Greene Randy Cope ExpErt Court Valuation WitnEss [email protected] [email protected] [email protected] Testimony • Depositions • Declarations 406.579.2925 434.227.0952 214.356.3227 follow us at www.twitter.com/kamengroup • Custom Brokering For Media Organizations • Print & Digital Media Valuations & Business Plans • Book Publishing, Video, Direct, Interactive, B2B, Listing & Database Valuations [email protected] www.kamengroup.com DV KaMen & Co. GrouP ServiCeS &M (516) 379-2797 626 rXr Plaza, uniondale, nY 11556 ECM PUBLISHERS INC. HAS BEEN SOLD TO ADAMS PUBLISHING GROUP

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OCTOBER 2016 | inlandpress.org | The Inlander PAGE 5 2016–2017 Inland Leadership Inland Press Association Officers President President-Elect Vice President Chairman Secretary/Treasurer

Doug Hiemstra, Tom Yunt, COO Doug Phares, COO, Mike Gugliotto, President Tom Slaughter, Executive COO BH Media Group United Communications Sandusky Newspapers & CEO, Pioneer News Director, Inland Press Omaha, Neb. Corp., Kenosha, Wis. Inc., Sandusky, Ohio Group, Seattle, Wash. Association, Des Plaines, Ill. Directors

THREE-YEAR TERMS Incumbents (no vote required):

John Montgomery, VP Scott Campbell, Publisher, Steve McPhaul, COO, Amy Glennon, Publisher, Harris Enterprises, Vancouver Columbian, Community Newspaper The Atlanta Journal-Constitution, Hutchinson, Kan. Vancouver, Wash. Holdings Inc., Atlanta, Ga. Birmingham, Ala. TWO-YEAR TERMS Incumbents (no vote required):

Matt McMillan, VP/Newspapers, John Rung, President Stanley Ellis, VP/Director, Alan Fisco, EVP and Forum Communications, & COO, Shaw Media, , CFO, The Seattle Times, Fargo, N.D. Crystal Lake, Ill. Levittown, Pa. Seattle, Wash. ONE-YEAR TERMS Nominations: Submitted by the Inland Press Association and Foundation Nominating Committee:

Cheryl Dell, Publisher, Sacramento Bee, Sacramento, Calif. Mike Gugliotto, President & CEO, Pioneer News Group, Seattle, Wash. Doug Hiemstra, COO, BH Media Group, Inc., Omaha, Neb. Doug Phares, COO, Sandusky Newspapers, Sandusky, Ohio Conan Gallaty, EVP, Camille Olson , Partner, Tom Yunt, COO, United Communications Corp., Kenosha, Wis. WEHCO Digital Seyfarth Shaw, LLP, Jeremy Halbreich, CEO, AIM Media Texas, McAllen, Texas Media, Little Chicago, Ill. Rock, Ark.

PAGE 6 The Inlander | inlandpress.org | OCTOBER 2016 2016–2017 Inland Leadership EXECUTIVE DIRECTOR’S Inland Press Foundation 2016 ANNUAL REPORT Officers President Vice President Secretary/Treasurer Members are the story behind Inland’s focus Jeremy Halbreich, CEO, Cory Bollinger, VP- Tom Slaughter, Executive AIM Media Texas, Publishing, Schurz Director, Inland Press McAllen, Texas Communications, Foundation, Des Plaines, Ill. on success stories Mishawaka, Ind. Directors n combing through the feedback from this year’s exhaus- tive Inland member survey, I was struck by this suggestion: THREE-YEAR TERMS I “Feature what successful operations have done to make Incumbents (no vote required): their mark.” And this from another respondent: “Share more best practices – what’s being done right.” Finally, this from a third: “Provide thought leadership to help newspaper companies get out in front of these trends.” The common thread in these Members told us they comments, and many others from really, really, value our Joyce McCullough, Lucy Brown Minn Nelson Clyde IV that survey, was a thirst for stories , President, , President, strong webinar offerings — Publisher, The News United Communications Tyler Morning of real success. Not theoretical and the key takeaways Tribune, LaSalle, Ill. Corp., Kenosha, Wis. Telegraph, Tyler, Texas plans requiring massive scale and huge technical infrastructure provided after each beyond the reach of most mid- and webinar. TWO-YEAR TERMS small-size dailies and non-dailies. Nominations: Incumbent (no vote required): So, as Inland President Mike Gugliotto notes elsewhere in this issue of the Inlander, this year’s critical points. And, of course, both annual meeting is devoted exclu- our webinars and the takeaways are sively to these success stories. We free to Inland members. Those take- call it “Real Media Companies, aways have become a hit. “You’ve Real Products, Real Services, Real done an outstanding job with take- Success.” aways from webinars,” one mem- The topics are wide-ranging: dig- ber said, “could you do that with the Sara Johnson Borton, Andrew S. Dix, Publisher, James Sprung, Associate ital, native advertising, social, conferences for those who cannot President and Publisher, The Daily Record, Publisher, The Villages email, digital agencies, events, attend?” video, transformation, monetizing Yes. The State, Columbia, S.C. Wooster, Ohio Daily Sun, The Villages, audience, promotions, and diversi- Beginning with this annual meet- Fla. fication. We’re excited about this ing, we’ll now provide takeaways program and the success stories that for all our events — not just webi- ONE-YEAR TERMS Nominations: can be replicated by other members nars. in their own markets. Every conference. Every session. This year’s member survey also We see this as a way to share the enriched our understanding of lessons from these conferences with member needs in other areas. those who cannot travel to partici- Members told us they really, real- pate. ly, value our strong webinar offer- Members support the idea of ings — and the key takeaways pro- Inland working with other industry vided after each webinar. We send associations. “Continue collabora- Marc Wilson, Executive Lee Sawyer, COO, Ted McGrew, Strategic the takeaways to every Inland tion with other organizations to pro- Chairman, TownNews. NPG Newspapers Inc., Accounts Manager, member. So, even if you weren’t duce programs,” one survey respon- able to participate in the webinar, dent said. Another added, “expand com, Moline, Ill. Saint Joseph, Mo. Southern Lithoplate, you get a concise summary of the DIRECTOR, CONTINUED ON PAGE 11 Carmel, Ind.

OCTOBER 2016 | inlandpress.org | The Inlander PAGE 7 Take the leap...

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#thefutureiscontent Annual Meeting program

8:30 a.m. Jump-Starting Innovation 5:00 p.m. Inland’s 131st Annual Business Through Design Thinking: The McClatchy Meeting/Election of Officers Company Story 6:30 P.M. Evening Event at Willis Tower Presented by Pat Talamantes, President and Drinks, Hors d’oeuvres, and entertainment CEO, The McClatchy Company sponsored by AMG Parade 9:30 a.m. Raising Brand Awareness and Winning Young Subscribers Tuesday October 25 Presented by Christopher P. Reen, President 7:00 a.m. Breakfast with Exhibitors and Publisher, 7:45 a.m. Casey Award and Inland Contest 10:30 a.m. Refreshment Break – Exhibitor Awards Lounge 8:30 a.m. How the AJC and Cox Media 11:00 a.m. What does a successful digital Group added 457,000 subscribers through news operation look like? engagement Presented by , Editor, & Robyn Mike Wilson Presented by Laura Inman Nolan, Sr Dir., Tomlin, Managing Editor, Dallas Morning Audience Engagement and Group Lead, CMG News. Newspapers Noon: Distinguished Service Award 10:00 a.m. Concurrent Breakout Sessions Presentation and Lunch with Exhibitors A Foreign Affair: Learning From Success 1:15 p.m. Running successful promotions-- Stories ‘Across the Pond’ whatever the size of your organization Presented by Ben Shaw, Director of Global Presented by Rebecca Capparelli, Executive Advisory, WAN-IFRA Director of Promotions, GateHouse Media In the event…Creating a new revenue 2:30 p.m. Concurrent Breakout Sessions stream at the Dubuque Telegraph-Herald Legally Speaking: The Implications for Presented by Mark Fortman, Group Director Media From New Legal Developments of Advertising, Telegraph Herald,/Woodward Presented by Michael Rybicki, Partner, Community Media, Dubuque, Iowa Seyfarth Shaw LLP, Chicago and John Teleford 11:15 a.m. Different Approaches Driving Jr., Partner, Seyfarth Shaw, Atlanta Digital Agency Services Success The Post and Courier’s native advertising With Shannon Allen, VP Digital Sales, Real media companies. path to success Federated Media; Lana Champion, Vice Presented by Brad Boggs, Senior Director of President Sales and Marketing, Times-Union Interactive Sales for Informed Interactive and Media, The Florida Times-Union/ The Post and Courier, Charleston, S.C., and jacksonville.com; Facilitated by Jed Williams, Real products. Erik Reynolds, sales manager, Content That VP Business Development & Strategy, Works Vendasta Technologies. Small But Mighty: The Continuing Power 12:30 – 3:30 p.m. Lunch and a Special Local Real services. of the Community Newspaper Sales Solutions Workshop Presented by Jeremy McBain, Executive Editor, Advertising Sales and Marketing Executives and Doug Caldwell, Publisher, Petoskey will cover proven case studies and success (Mich.) News-Review strategies in the following categories: Real success. 3:15 p.m. Refreshment Break Recruitment, Automotive and Real Estate; 4:00 p.m. Calkins Real Estate Initiative: Majors and National; Digital Agency Services; Sunday October 23 Presentations from: How Does $1M in Revenue Sound? Blitz Campaigns and Sales Recruitment, Structure, and Compensation. Lemonwhale offering a comprehensive Presented by Bob Pinarski, Publisher, Herald Noon Exhibitor Lounge Opens video platform for on-demand and live Standard, Uniontown, Pa. and Scott Cavinee, 3:30 p.m. Conference Adjourns 2:00 p.m. Conference Opening and streaming video; Broker, Dir., Operations, SWC Properties. Welcome Videolicious providing a mobile video- 2:15 p.m. Video: Here and Now and On the editing platform for reporters and editors; Horizon Vemba offering a video syndication network With Greg Osberg, CEO & Founder, Revlyst for importing premium branded video; Eataly heartily: Inland spouses and Calkins Digital, a platform for over-the-top 2:30 p.m. How to Think Like a Start-up guests to make and taste sweet treats video delivery that bypasses the cable box Presented by Jed Williams, VP, Business or antennae, and distribution services; The special event for registered spouses and guests at Development & Strategy, Vendasta Inland’s Annual Meeting will be an outing on Monday, ZpyMedia, a programmatic media-buying Technologies Oct. 24 from 2-3:00 p.m. to Eataly Chicago, the bustling platform for local advertisers; and 3:30 p.m. Believe the hype about video: downtown Italian marketplace downtown. There they’ll The E.W. Scripps Company’s success story EyeSee, affordable and fast eye tracking and be treated to a hands-on pastry class taught by Eataly facial coding insights for effective marketing. Presented by Tom Sly, VP Digital Revenue, Chicago’s Head Pastry Chef Luca Montersino. 5:30 p.m. Adjourn The E.W. Scripps Company/Scripps Media Spouses and guests will learn how to prepare a classic Italian dessert from start to Inc. and Freddie Godfrey, Director/Content 6:00 p.m. Opening Welcome Reception finish. In this class, they’ll gather for an exclusive behind the scenes trip to Eataly’s Syndication, for Newsy pastry kitchen to learn how to make a delicious pastry from scratch. 4:30 p.m. The Start-up Showcase Monday October 24 While their pastry bakes or sets, guests will enjoy Eataly’s house-made version— Featuring new media companies offering 7:30 a.m. Breakfast with Exhibitors and take home the results of their lessons to be enjoyed by family and friends. digital video revenue and audience 8:00 a.m. Welcome and Introductions Buon appetito. opportunities

OCTOBER 2016 | inlandpress.org | The Inlander PAGE 9 Annual Meeting Speakers

Shannon Allen Rebecca Mark Fortman Laura Inman Christopher P. is vice president Capparelli is is group director Nolan is Reen is pres- of digital sales executive of advertising director of ident of The for Federated director of for Dubuque, audience Oklahoma Media, respon- promotions and Iowa-based engagement Media Company sible for overseeing digital sales director of strategic alliances for Telegraph Herald/Woodward at The Atlanta Journal-Consti- and publisher of The Oklahoman in and development for The Truth in GateHouse Media, positions she Community Media, a unit of tution and engagement group lead Oklahoma City. He was promoted Elkhart, Ind., radio stations in three has held since 2015. Previously she Woodward Communications Inc. for CMG Media. She joined to the position in 2011 after serving markets and its digital agency was GateHouse’s vice president of He was named to the position in the Journal-Constitution in 2002 as as executive vice president since Federated Digital Solutions. She sales productivity, overseeing the March 2016 after serving as advertising marketing manager, 2007. He joined The Oklahoman in was previously director of digital company’s training programs, director of sales and marketing for becoming Internet marketing January 2004 as the newspaper’s sales and marketing for Federated promotions and targeted sales Floor Show Companies for seven manager, director of market devel- vice president of sales and Interactive. In 2012 and 2013 she initiatives. She joined GateHouse in years. Previously, he was retail opment and director of consumer marketing. He came to The Okla- was digital marketing consultant 2010 after working for 16 years in advertising manager and then marketing before assuming her homan from ’s Democrat for MLive Media group. She the digital-out-of-home advertising advertising director for the Tele- present position in September 2013. and Chronicle in Rochester, N.Y. served as direct mail manager and industry with Screenvision. She graph Herald. He began his news- He has also held senior advertising as a sales and marketing executive served as senior vice president for paper advertising sales career at the Gregory J. executive positions at the Pitts- at the Kalamazoo (Mich.) Gazette Screenvision Direct, where she was Globe Gazette in Mason City, Osberg is the burgh Post-Gazette and Daytona from 1999 to 2010. responsible for generating revenue Iowa. CEO and Beach (Fla.) News-Journal in from local advertising on 10,000 founder of Florida. Brad M. Boggs screens in over 1,200 movie Freddie Revlyst, a is senior director theaters across the country. Godfrey is revenue catalyst firm dedicated to Erik Reynolds of interactive director/content connecting early stage digital is sales manager sales for Scott Cavinee syndication for startups with the media for Content that Evening Post is broker of The E.W. industry. Revlyst manages a port- Works based in Industries’ Informed Interactive and record and Scripps Company’s digital video folio of nationwide startups from a Charleston, S.C., its flagship The Post and Courier in manager of newsroom, Newsy, a position he variety of technology categories where has worked in the inter- Charleston, S.C. Since taking the SWC Properties, has held since 2015. Newsy creates including content management, active/digital sales field for more position in 2013, digital gross oper- the Calkins Media-owned real more than 1,000 new short form content monetization, audience than five years. Reynolds directs ating profit is up by more than 50% estate company. He has been a full- videos monthly, which are development and audience moneti- the Content that Works team, and revenue is growing at more time Realtor since 1993. He served distributed across numerous media zation. Before launching Revlyst, consisting of editors, sales execu- than 10% annually. He came to as president of the Fayette County companies. He came to Newsy Osberg was publisher and CEO of tives, marketing managers and free- Charleston from Winston-Salem, (Pa.) Board of Realtors in 2004 and from Tremor Video, a provider of The Philadelphia Inquirer, Daily lance writers throughout North N.C., where he was digital and 2013, has been a member of the software platforms for buying and News and Philly.com. In his America with the mission of mobile sales manager for the media Board of Directors for 14 years, selling video advertising, where he extensive publishing career, he has creating content marketing solu- properties of and, and has co-chaired on the statewide was director of publisher devel- served as president and worldwide tions with an emphasis on native after its acquisition, for BH Media grievance committee. He is a state- opment. He has founded several publisher of Newsweek, CEO of advertising development, sales and Group. He was previously digital trained mediator with a record of startups that were later acquired, Buzzwire and president of CNET. implementation. Prior to joining account sales manager at The News success in dispute mediation. including Gablit, a search site and Evening Post Industries, Reynolds & Record in Greensboro, N.C. and database for events, and Capital Bob Pinarski is was the owner and marketing/sales retail account sales manager at The Lana Cycles, a no-frills online bicycle publisher of the manager for California-based Aqua News & Observer in Raleigh, N.C. Champion is retailer. Herald-Standard Marines. vice president of in Uniontown, Doug Caldwell sales and Jeremy Pa., its website Michael is president and marketing for McBain is HeraldStandard.com and the Rybicki is a publisher of the -Union Media Company, editor of the weekly Greene County (Pa.) partner at Petoskey (Mich.) responsible for strategies and Petoskey Messenger. He was named Seyfarth Shaw News-Review, a management of sales at The (Mich.) News- publisher at the Calkins Media- LLP practicing position he has held since March Florida Times-Union, Jacksonville. Review, a property of Schurz owned properties in 2012. Previ- labor and employment law with a 2006. He is also president and com, specialty publications and its Communications. He was named to ously, he was advertising director focus on traditional labor matters. publisher of the Northern Michigan commercial printing operation. She the top editor post in 2010 after of in He has extensive experience in Review, a subsidiary of Schurz was promoted to the position in serving as the News-Review news Memphis, Tenn., for six years. He labor contract negotiation and Communications that publishes 2011 from director of display editor for five years. He joined the began his newspaper career at The administration, the acquisition, daily papers, a shopper and tele- advertising. She began her career paper it in 2005 from the weekly Times in Munster, Ind., where he divestiture, and restructuring of phone directory. He came to with the Morris Communications- Charlevoix (Mich.) Courier, where was advertising manager when he unionized properties, and practice Petoskey from the owned Times-Union as a sales he was editor for six years. He left in 2001. He has been adver- before Labor Relations of Somerset, Pa., where he had account executive in 1996 and has began his professional newspaper tising director for Shaw Suburban Board. A substantial percentage of been publisher since 2002. He is worked in various positions at career as a staff writer at the Novi Newspapers and for the Erie (Pa.) his practice is devoted to repre- the 2016 board president of the Times-Union Media, including (Mich.) News. Times-News. senting manufacturing and media, Michigan Press Association. director of community publications primarily newspaper and tele- and general manager of its vision stations. He has served Shoreline titles. such clients in the role of coun- selor, strategist, litigator and chief negotiator.

PAGE 10 The Inlander | inlandpress.org | OCTOBER 2016 Annual Meeting Speakers

Ben Shaw is Mark Stange is Pat Tala- union, even in traditionally Vendasta, where he manages director of a veteran news- mantes is pres- unionized industries, through the revenue and product partnership global advisory paper adver- ident and CEO development of employment with media companies including for the World tising director of The policies and practices and Gannett Co., GateHouse Media, Association of and principal of McClatchy conducting extensive union vulner- Hearst and Time-Warner Cable. He Newspapers and News Publishers MWStange LLC, which he Company, a position he assumed in ability assessments. served as director of business (WAN-IFRA), the association of founded in 2013. He is an adver- May 2012. Previously, he served as development for the full-service Robyn Tomlin some 80 member publisher associ- tising consultant for the Local McClatchy’s vice president, finance digital marketing platform Main is managing ation representing 18,000 publica- Media Consortium, a strategic part- and CFO. In addition to being Street Hub. He joined BIA/Kelsey editor of The tions in 120 countries. In this role nership of leading local media responsible for all of McClatchy’s in 2011, moving up to become vice Dallas Morning since 2014, he has focused on companies representing more than financial operations, he was respon- president of strategic consulting, in News. Her career providing advice on digital strategy 1,600 daily newspapers, hundreds sible for information technology charge of its $1.2 million annual has included experience at legacy and organizational change. Previ- of broadcast outlets, and more than and shared business services. He business unit. newspapers, digital media and the ously, he was chief digital officer half of the U.S. web audience. His assumed additional oversight of hybrid pioneering Project Thun- Mike Wilson is and chief technology officer for his specialties include newspaper McClatchy’s Florida operations, derdome, where she was founding editor of The family’s Shaw Media company management, advertising sales and which include the Miami Herald, editor of the Digital First Media’s Dallas Morning with more than 100 print and sales operations, digital product the Spanish-language El Nuevo digital news center operating in News, who digital products. He joined Shaw in innovation and partnerships. He Herald and the Bradenton Herald New York City that provided digital became the first 2004 as a systems technician and spent 20 years with Cox Media newspapers. Prior to joining articles and editorial projects to editor recruited from outside the was its IT director from 2007 to Group, the last five in corporate McClatchy, Talamantes worked for more than 70 news sites. After newspaper’s staff in 35 years when 2010. roles. , Inc., a Project Thunderdome was shut he took the job in 2015. He joined television broadcasting company, down, she became vice president of the newspaper from ESPN’s Tom Sly is chief Lisa Szal is vice from 1996 to 2001, serving the last digital and communications at the FiveThirtyEight, the data-driven revenue officer president, two years as its CFO. for The E.W. business devel- Pew Research Center. She spent a digital-only operation that he joined Scripps opment and John Telford decade with the New York Times in December 2013. He began his Company, which publisher client Jr. is a partner in Regional Media Group, serving as career as a reporter at The Miami he joined in 2012. He came to strategy at Tactician Media LLC, the Atlanta office top editor of its daily papers in Herald and spent 18 years at the Scripps from 10LocalCoupons. which works with newspaper of Seyfarth, Florence, Ala.; Ocala, Fla.; and Tampa Bay Times. In his last two com, where he was also CRO as publishing organizations providing Shaw LLP. He Wilmington, N.C. years at the paper he served as its well as vice president of sales and technology and data including represents employers in traditional managing editor, leading a Jed Williams technology evangelist/digital mapping, demographic targeting, labor union-related matters, newsroom of 240. He was the prin- is vice president media. A career-long media sales budgeting and transaction including collective bargaining, cipal editor for a story that won the of business leader, he’s taken executive roles at programs. She is a former vice labor arbitrations, union election 2009 Pulitzer Prize in feature development Clear Channel Communications; president, majors and national campaigns, proceedings before the writing. and strategy for served as COO for Marathon accounts for Freedom News Group National Labor Relations Board and Media, managing multiple and regional/national sales director labor matters governed by the broadcast properties throughout its at 21st Century Media, a division Railway Labor Act. His extensive M&A activity; and as vice pres- of Digital First Media. She has held experience in complex labor issues ident of sales at Comcast ‘s Vehix. advertising executive positions at includes re-negotiating collective com. He is a former managing Philadelphia Media Network and bargaining agreements, corporate BUILDING SALES partner of Salt Lake City-based Calkins Media. structure planning and developing Legacy Automotive Group. effective and efficient transition and integration plans. He has also assisted clients remaining non- CAREERS Providing you CONTACT Debbie Holzkamp attend is via flight, hotel and meals. port Inland’s mission and are com- a new market of top 714.932.2284 DIRECTOR Make these open to all through mitted to its successful future. CONTINUED FROM PAGE 7 performing sales Katie Marcuzzo video teleconference.” Inland President Mike Gugliotto candidates for 901.605.9348 partnerships with other industry Good idea. has spent hours and hours working Online a variety of roles Sales2JobAcademy.com entities.” Watch for word later this year on Inland business over the last and industries. Linkedin Done. about our plans for virtual confer- year, providing focus and demand- Sales2Job Academy • New Business Developers We’re happy to announce that ences, and free in-person confer- ing accountability on key initiatives FOLLOW • Territory Sales Consultants Inland and SNPA will partner next ences. that will make Inland stronger and Instagram • Account Managers September to hold joint annual There were many other useful more vital to its members. It’s been @sales2jobacademy • Inbound/Outbound Telesales Facebook meetings in Colorado Springs. This comments and suggestions that my pleasure to work with him. • Product/Service Specialists @sales2jobacademy is in addition to our existing, and flowed from the member survey. Inland also is fortunate to have a • Sales Managers & Directors Twitter successful, partnership with SNPA I’ve mentioned these initiatives to try small and efficient staff, all of • System Sales Engineer @HDSSalesConsult and LMA on the Key Executives to make the point that we take your whom have a passionate commit- Specialists Mega-Conference. feedback and suggestions seriously ment to the association. • Manufacturing/Wholesale Indirect Sales and remain totally focused on help- Finally, I thank you for your con- Not surprisingly, cost is most • VP, Sales & Marketing Global skills • Relationships • Placement often cited when we ask members ing our members succeed in this tinued support of Inland and its mis- • And More why they haven’t participated in an challenging industry environment. sion. 2966 Terry Rd. Inland is lucky to have a vital Laguna Beach, CA 92656 in-person conference. “The confer- 888.311.1265 ences are informative,” one mem- board of directors. Board members Tom Slaughter ber said, “however the only way to willingly devote their time to sup- Executive Director

OCTOBER 2016 | inlandpress.org | The Inlander PAGE 11 131th Annual Meeting Thanks to our Sponsors!

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The Siebold Company Inc. 4201 NW 124th Ave. Coral Springs, FL 33065‐7608. Phone: (954) 340‐3005 / Website WWW.SIEBOLD.COM Conference Family ownership in flux and flourish: The conference agenda Family newspaper companies are making industry headlines as they be- owners are selling to right now, and their processes of evaluating potential buyers. Get come buyers and sellers in a market for properties not seen for two de- the latest information on multiples, and how cades or more. attractive your properties are in this As families urgently evaluate their futures in the newspaper business, environment. With Sara April, vice president, Dirks, VanEssen & Murray and John Cribb, Inland is offering information, networking and support—just as its done managing director, Cribb, Greene and Cope. for more than 130 years. 2:45 p.m. Our Stories, Lessons From This year’s Family Owners & Next Gen- generation of newspaper owners to talk Member Media Organizations eration Leadership Conference will tackle candidly about their hopes and concerns as they prepare to take leadership of the family In this session, there will be two especially head-on the urgent issues unique to family business. Facilitated by Brandon Eyerly, compelling stories with an emphasis on ownership—and provide owners and their publisher, Press Enterprise, Bloomsberg, Pa. and diversification. successors with the most current ideas and Francis Wick, publisher, Sierra Visa (Ariz.) Herald The CEO of Times-Shamrock Communications, owned by the Haggerty and information they need for the decision- • INCUMBENT GENERATION LEADERSHIP Lynett families will relate how the Scranton, making process about the way forward. DISCUSSION Pa.-based company grew to be a media Also behind closed doors and off-the-record, company with many and varied media streams Friday, October 21 this session explores the dynamics of structuring beyond newspapers and digital properties, and operating a family newspaper business with 6:30 p.m. Welcome Reception and income expectations of the older generation of including outdoor advertising; events expertise; Dinner at the ever-popular Sullivan’s a freewheeling, candid discussion on the topics owners. Discussion will also touch on treating a creative services agency—even a beer maker, most important to family owners in these times. life insurance as an asset on the balance sheet. the Flying Fish Brewing Co. Steakhouse in downtown Chicago Facilitated by Nelson Clyde, president of T.B. The principal owner of Adams Publishing Butler Publishing Co. Inc., and president and Noon – Lunch Group will relate how the acquisitive Minnesota Saturday, October 22 publisher, Tyler (Texas) Morning Telegraph company has expanded its portfolio of 1:15 p.m. The Sales and Acquisitions newspapers with purchases of other family- 8:00 a.m. Registration/Light Breakfast 11:00 a.m. Strategies for Estate Environment owned media companies. In addition to 8:30 - 10:45 a.m. Confidential Group Planning and Liquidity This is an especially urgent session as family operating radio stations and outdoor Discussions Succession in a family-owned business adds owners evaluate their properties in this rising advertising, the family owns Camping World/ challenges to an organization that other market for newspapers. Representatives from Good Sam, a national distributor of recreational • SUCCESSORS GENERATION LEADERSHIP two of the industry’s most respected DISCUSSION businesses never experience. This session takes vehicles and camping related products and a frank look at creative strategies for succession newspaper brokerage firms will examine the services. With Matt Haggerty, CEO, Times- This always-popular session provides the or asset transfers. It will explore net worth in reasons why some families are selling—and Shamrock Communications and Mark Adams, perfect opportunity for the upcoming the face of declining assets, while also handling others are buying. They will lay out who family CEO, Adams Publishing Group

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PAGE 14 The Inlander | inlandpress.org | OCTOBER 2016 Inland Fellows Meet the Inland Fellows By Maureen Hart the rest of the Daily American team — to ploring new ways that small newspapers This year, Inland welcomes four new Inland Fellows. that of a baseball closer. can innovate and avoid being left behind.” To achieve his goals, which are to en- Her mentor will be Joyce McCullough of The two-year program—for employees identified as having the poten- hance his leadership skills at his current the NewsTribune in LaSalle, Ill. tial for a successful leadership career in the newspaper industry—pairs job and to help lead the industry into a Inland Fellows with veteran industry mentors who accompany them to profitable digital age, his coach will be KELLI SCOTT the Inland Annual Meeting and the Key Executives Mega-Conference. In Marc Wilson, the chairman and CEO of As digital manager at addition, each Fellow will attend a third Inland conference during the TownNews.com. the Wenatchee World in year. Fellows are exposed to the operations of all newspaper departments, Wenatchee, Wash., and consult regularly with their mentors. KRISTEN CZABEN Kelli Scott oversees the team that produces Kristen Czaben’s Here’s the new class of Inland Fellows and their mentors: daily print and digital initiatives for the content for the 15,000-circulation paper. ALESSIA ALAIMO linger, advertising director of the Hoosier Sheridan Press in To expand her paper’s audience, Scott Times Newspaper Group. Sheridan, Wyo., Alessia Alaimo be- last year launched a website targeting aren’t limited to the came digital media di- young mothers and there’s a craft beer- RICK KAZMER newsroom. In 2013, rector for Wick Com- themed blog in the works. The World has she helped develop munications in April, Rick Kazmer’s re- been owned by the Woods family since ’ FAB (For. About. By) Women’s supervising the news- sume isn’t limited to 1907, and Scott represents the fourth gen- Conference, and this year she was instru- paper chain’s digital, communications-re- eration in journalism. mobile and social initiatives from Tucson, lated work, the usual mental in the paper’s “Rock the Vote” vot- “This fellowship offers such a wonder- Ariz. reporting, editing and er registration event. The Northwestern ful opportunity to meet industry leaders With a bachelor’s degree from South- photography. University journalism grad serves as man- and share ideas with young newspaper west University of Visual Arts in Tucson, It reaches back before his graduation from aging editor (with copy editing, page de- professionals from around the country,” she has an extensive background in graph- the University of Pittsburgh at Johnstown to sign and occasional reporting also among Scott says. “My goal is to help this fourth- ic design. The Inland fellowship, she be- two years as a landscape laborer. That job her duties). generation family newspaper find new lieves, will add management expertise to taught him a valuable lesson: “If you work About her fellowship, Czaben says: “I ways of thriving in the digital age.” Her her graphics and digital skill set. harder than anybody else, you’ll succeed.” have worked primarily on the editorial Inland mentor is J. Tom Shaw of Shaw “I’m hoping to expand my knowledge The city editor at the Daily American, side of the building my entire journalism Media in Downers Grove, Ill. of the newspaper industry and prove my- Somerset, Penn., compares his job — hit- career and I look forward to learning more self as a digital manager,” she said. ting daily deadline, editing, writing and about other aspects of the building. I’m Maureen Hart is a former Chicago Tribune source editor. Alaimo is paired with mentor Cory Bol- designing while coordinating the work of also looking forward to learning and ex- She can be reached at [email protected].

GUGLIOTTO That joint meeting builds on our other part- of sharing best practices. ducted five foundation-sponsored confer- CONTINUED FROM PAGE ONE nership, the very successful Key Executives Among other major, and visible changes ences this year, ranging from the industry’s Mega-Conference. Inland, SNPA and the over the next weeks, we’re excited about the only meeting for family owners, to HR driven recruitment with specific annual Local Media Association sponsor that heavily upcoming launch of our new website, and a issues, sales and audience. We also continue growth targets. But, we also want an engaged attended conference — now recognized as complete redesign of The Inlander, our to support industry-leading benchmarking, membership and we’ve committed to one of the must-attend industry meetings. We monthly newspaper distributed to all mem- including Publisher Benchmarks and our increasing that important metric – again with also work with our state association partners, bers. This push also includes the addition of a compensation survey. specific yearly targets. providing access to our robust schedule of marketing manager to boost our marketing All of this takes teamwork, from our board, Recognizing the evolution of our member- well-received webinars. outreach and positioning. active and effective committees, and the ship, at its meeting this month the board will By year’s end, we expect to have hosted Less visible, but important, we completed a Inland staff. It’s been my privilege to see that consider a proposal to create a new associate more than 50 webinars, covering a variety of long-awaited update of member data and con- effort up close this past year to further recog- membership classification for online-first, or important topics and attended by nearly 2,500 tact information which will be followed later nize and appreciate the difference it really online only newspapers. We’re also adding newspaper participants. Every webinar par- this fall by implementation of a new associa- makes. A big thank-you to this group; they do digital natives from member publications to ticipant receives a summary of key takeaways tion membership system. These changes will more than you may realize. our board, broadening the horizon of our for the webinar. Members tell us just those allow us to better target programs and Inland Inland continues to feature strong fellow- planning and programs. summaries, alone, more than justify their offerings to all members providing increased ship, camaraderie and collective commitment We’re also committed to industry collabo- annual dues. membership value and higher engagement to help advance each other and this special ration. We’re excited to announce that Inland Because of their popularity, we’re expand- levels. And, Executive Director Tom group. It’s a hard combination to find else- and SNPA will hold joint annual meetings ing the takeaways to every one of our in-per- Slaughter is extending our outreach to current where that’s refreshing and reassuring, espe- next September in Colorado Springs. We son conferences during the year — including and potential members with visits and other cially as we all face new challenges and believe bringing our two organizations every session at the annual meeting. We contacts. opportunities in our evolving business. together for this meeting will create a tremen- believe this enhancement is unique to Inland There are more achievements to report. No other group brings all of this together dous programmatic and financial success. and helps fulfill our commitment and mission The association and foundation are tracking like Inland. Everyone matters; thanks for their yearly financial targets. We’re also being a part of it. Inland continues to feature strong fellowship, actively working to further improve our camaraderie and collective commitment to help advance each other financial sustainability by making sensible Sincerely, and prudent expense adjustments, paired Mike Gugliotto and this special group with targeted revenue increases. We’ve con- Inland Association President

OCTOBER 2016 | inlandpress.org | The Inlander PAGE 15 Promotions Seven important goals for media (and how to surpass them)

Quizzes featuring your company are Concerned with database growth, revenue, a great way for people to relate to your brand. Why not try a quiz like or improving time on site? Engagement “Which Columnist Are You?,” or “Can You Remember Last Month’s campaigns will achieve and exceed goals Headlines?” The WSSP-AM Morning Show hosts ran this creative By Matt Coen personality quiz featuring themselves SAINT LOUIS as the outcomes! Not only did it get s a media executive, you are focused on several initiatives to help you reach your goals. shared on social, but they talked Those goals include revenue growth, audience engagement, increasing pageviews, about the quiz on-air with listeners. Asocial media growth, and building an email database amongst a slew of others. 6. GROW YOUR SOCIAL FOLLOWING Promotions and interactive content are key to meeting and succeeding all the goals of your media company. The power of these engagement campaigns means one campaign has Harness the power of social media to grow your email database. With each contest you the ability to achieve a number of great outcomes for you. But while they’re all versatile, promote on social, you can leverage email opt-ins to pull those users into your database. different campaigns excel in different areas. Not only do quizzes and photo Below, I’ve put together a list of seven goals you are probably working towards and the contests often get shared on social, promotions and interactive content I’d recommend to reach that goal. but sweepstakes can actually offer incentives to users who share. The 1. GROW YOUR EMAIL DATABASE Gift of Magic sweepstakes was With a low barrier to entry, sweepstakes are the most efficient way to grow your incredibly successful on social database. The better the prize, the more entries you will receive, so choose a prize that’s media and, as a result, led to more valuable enough to entice a wide audience to enter. (Make sure to add an email opt-in to than 1,300 opt-ins for the station. all your engagement campaigns to turn any promotion and interactive content into a tool for database growth.) 7. GAIN CONSUMER INSIGHTS Citywide ballots generate tons of data as 2. GENERATE REVENUE users identify which local businesses they To reach your revenue goals, it’s crucial to run campaigns that attract advertisers. prefer within their community – that Pick’ems and brackets are long-running campaigns that offer a ton of exposure for adver- presents a trove of information that can be tisers. Plus, you can leverage exclusive partnerships and VIP pickers to enhance your valuable for any company or sponsor in the sponsorship packages and elevate your revenue potential. future. For The Commercial Appeal, their annual metro ballot has brought in nearly 3. IMPROVE ENGAGEMENT AND TIME ON SITE 500,000 votes cast by over 9,000 registered users – that means a ton of data about their Photo contests, pick’ems, and brackets consumers and their community. attract participants that make return Quizzes can be used to understand consumer visits to the page through different preferences and generate leads. You can stages of the contest. Quizzes get include questions about purchase intent, budgeting, and even tastes to improve your shared over and over again on social, consumer data and leverage that data for future advertiser initiatives. When WPSD and the outcome page can include a created this quiz for a furniture company, they were able to use every question to link directing users to other content on generate data about the consumers. your site. ran Make sure that you’re taking the time to evaluate your goals and choosing the promo- this U.S. Citizenship trivia quiz that’s tions and interactive content to achieve them. Here’s a quick summary to help you get been taken nearly 80,000 times! on the path to success.

4. INCREASE AD IMPRESSIONS AND PAGE VIEWS WHAT’S YOUR GOAL? WHAT DO WE RECOMMEND? Photo contests and galleries keep users clicking Grow Your Email Database Sweepstakes with email opt-in for all campaigns through submissions to find and vote for their Generate Revenue Pick’ems and Brackets favorites. With each click counting as another Improve Engagement & Time on Site Photo Contests, Quizzes, and Pick’ems page view and ad impression, a popular photo Increase Ad Impressions & Page Views Photo Contests & Galleries gallery can drive tons of results for your media company. More than 27,000 votes were cast in Market Your Products & Content Sweepstakes and Quizzes KRDO annual Fall Colors Photo Contest. Grow Your Social Following Sweepstakes, Quizzes, and Photo Contests Gain Consumer Insights Ballots and Quizzes 5. MARKET YOUR PRODUCTS AND CONTENT Create engagement campaigns to promote But don’t be limited by just one single engagement campaign. If you have many goals products, events, and even your media site as a you’re trying to meet, put together a multi-layered campaign featuring a combination of whole. The prize of a sweeps could be the sweepstakes, quizzes, ballots, or pick’ems – this is a great way to elevate your promo- product you are marketing, or you could use a tions and interactive content strategy to the next level. codeword sweepstakes to drive traffic to your Matt Coen is president and co-founder of Second Street, a Saint Louis-based provider of private-label online content. promotions platforms for media companies. PAGE 16 The Inlander | inlandpress.org | OCTOBER 2016

Conference

bringing in advertising business with social platforms like Facebook, 1:00 p.m. What’s Your from non-traditional categories Twitter, LinkedIn, Pinterest, Audience Engagement such as construction companies, Instagram and more. This session Strategy? engineering firms, attorneys, and will explore the latest changes with Newspapers should be focused on other high-end accounts willing to key platforms such as Facebook, transforming into modern day pay premium rates. Presented by Twitter, Google+ and provide audience engagement companies. Brad Boggs, Senior Director of examples of how these platforms They can do this by forming direct Interactive Sales for Informed and applications are being used relationships with affinity Interactive and The Post and successfully by sales teams to grow audiences. They should leverage Courier, Charleston, S.C. revenue. With Shannon Kinney, these relationships across multiple Founder & Client Success Officer, Noon– Luncheon innovative revenue streams, Dream Local Digital 1:00 p.m. Selling Digital including promotions, interactive Services Along Side Media 5:00 Adjourn content, email, subscriptions, ecommerce, events, direct Core Competencies Thursday, Nov. 3 Effectively! marketing, and more. With Julie 8:00 a.m. Light Breakfast Foley, Director of Affiliate Success, Many media companies are Second Street. launching separate digital agencies 8:15 a.m. A Comprehensive that offer marketing solutions Session On The Different 2:15 p.m. Break (beyond inches and banners) to Approaches To Digital 2:30 How a 100-year-old tri- their advertisers, sold by separate Marketing Services weekly became a champion sales teams. However, this program This jam packed session will include of innovative digital revenue will reveal successful newspapers executives from media companies In the last two years, the Forsyth that have chosen to blend some of of varying sizes and will cover the County News in Cumming, Ga., a these services into their day-to-day pros and cons of offering these three-day per week, 100-year-old sales offerings resulting in new services to advertisers, the best community newspaper, has digital and print advertisers. products to focus your time and transformed nearly everything – its Attendees will learn profitable, efforts on, the best return on your culture, its products and its A road map for turnkey ways to prospect new investment, the different ways to partnerships within the community business categories, expand sell, do you do fulfillment in-house – to create a “snowball effect” of product offerings and provide or outsource and the benefits of positive momentum and some creative packaging that can be each approach. Culture, recruiting, innovative digital revenue streams. taken to market by legacy sales compensation and incentives will Publisher Vince Johnson will share digital revenue teams, for big profits! With Mike also be covered. With Kiesha Doss, how this innovative and growing Blinder, President, The Blinder Digital Sales Operations Manager, local media company has created a nland and the Southern Newspaper Publishers Association Group 121 Digital Marketing, WEHCO revenue-generating video platform, are bringing together the leading innovators and practi- 2:15 p.m. Break Digital Media; Micah Beatty, award-winning “Best Of” model, Manager of Digital Yield and tioners in digital media for two days of presentations and 2:30 p.m. Growing Your strategic advertising initiatives and I Partnerships, Cox Media Group and dialogue on the most urgent issues facing your team in the Community through Online more. With Vince Johnson, Facilitated by Shannon Kinney, Publisher, Forsyth County News, : Engagement digital space. Here’s the complete program Founder, Dream Local Digital Cumming, Ga. Collecting data is only the first Publishers must constantly 10:15 Break 4:00 p.m. Conference Adjourns Wednesday, step. What matters is that compete to maximize audience November 2 publishers have both a strategy and engagement onsite and across 10:45 a.m. Increase Your vision of how using data will grow social channels. Success in these Digital Opportunities by CONFERENCE VENUE 8:00 a.m. Registration and efforts is key to financial growth in Harnessing the Strength of Light Breakfast their revenue. This session will The Atlanta Journal-Consti- cover strategies to grow revenue the digital age. From this session, Niche Content Vertical tution Headquarters 8:15 a.m. Welcome and from both subscriptions and you’ll learn proven strategies to Businesses 223 Perimeter Center Pkwy Introductions advertising. Several case studies foster audience loyalty, optimize Cox Media Group has made NE, Atlanta, Ga. 30346 audience feedback and comments, 8:30 a.m. Why You Need To will be presented to show how verticals—digital products aimed at Believe the Hype about publishers large and small can and grow your online community. very specific audiences—a big part REGISTRATION FEE Video and Dive in Now! benefit from vision and data. With With Jesse Moeinifar, CEO & of its newspaper strategy. Already $225 Inland or SNPA member Arvid Tchivzhel, Director, Mather Founder, Viafoura $500 non-member The dramatic audience shift to OTT its vertical sites generate some 25 Economics and Nikhil Hunshikatti, 3:45 p.m. million monthly visits, with online delivery of news and Selling with Social – ACCOMMODATIONS Vice President, Marketing, Dispatch audiences flocking to sites such as entertainment opened up Using the latest and greatest The Westin Atlanta Perimeter Media Group. the sports-oriented Dawg Nation tremendous opportunities for social platforms to drive North newspapers to go from a disrupted 11:00 a.m. Break revenue and SEC Country, and the Spanish- language MundoHispanico. Amy 7 Concourse Pkwy. NE, legacy media to a disrupter—while 11:15 a.m. The Post and This presentation will ask the Glennon, who had been the first Atlanta, Ga. 30328 preserving legacy pricing. This Courier’s Path to Native questions: Are you familiar with all 770-395-3900 session explores the aspects of woman publisher at Cox’s flagship Advertising Revenue Success of the new social marketing tools Room rates: $179 digital video legacy media need to available to you and your The Atlanta Journal-Constitution, Native advertising and content Cut-off is October 17, 2016 know, from business models to advertisers? Have you made social discusses what she’s doing in her marketing at The Post and Courier technology choices to content marketing a part of each sales full-time role of growing digital Need assistance with accom- are on pace to bring in $300,000 in design and timing. presentation you deliver? The fact verticals. Presented by Amy mocations? Please contact 2016—with realistic expectations of is, technology is moving faster than Glennon, Publisher/Vertical Karla Zander at kzander@ 9:45 a.m. Break jumping another 20% next year. anyone can keep up with and often Businesses, Cox Media Group inlandpress.org or 847-795- 10:00 a.m. Vision + Data = This session looks at how the paper it’s our customers who discover Noon Luncheon 0380 achieved that and how native is Revenue new and creative ways of working

PAGE 18 The Inlander | inlandpress.org | OCTOBER 2016 Conference

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PAGE 20 The Inlander | inlandpress.org | OCTOBER 2016 Webinars

KEY TAKEAWAYS FROM RECENT WEBINARS How the new FLSA overtime rules will soon affect your workplace Ed Bergmann, partner, and Camille Olson, partner, issue because you can always ask an Seyfarth Shaw LLP led webinars in Septembers: exempt employee to do non-exempt work as long as that’s not their pri- What’s not changing for exempt DM’s duties to remain exempt. mary duty. employees: The duties, such as So what should you be paying Another mix-and-match: What management and your DMs? Many newspapers are about an employee who has exempt- supervisory saying, we’ve always treated DMs status benefits, such as a longer roles, and the as exempt and we’re going to be vacation or better insurance pack- way salary is sure they are exempt as administra- age? Some employers are “red-cir- paid, that is, a tors or have duties to make deliver- cling” these employees, telling fixed sum no Bergmann ies a substantial part of their duties. them they are exempt for benefits, matter how Other newspapers are converting but are hourly employee when it often or how much their DMs to hourly employees comes to overtime. he/she works. rather than risk litigation with DOL The employees’ question you can What is changing: after an audit. see coming a mile away: Hey, if The minimum You asked: Can we calculate the you’re raising my pay to this level compensation hourly rate of an exempt employ- now, why wasn’t I paid this all level to make a Olson ee’s salary to categorize the employ- along? Seyfarth Shaw’s advice: Tell case for exempt ee as an hourly employee? Quick them that prior to Dec. 1 no compa- status. “We have not seen this answer: Yes, as long as that will be ny in America was required to pay change since the 1960s,” Bergmann essentially a permanent change. overtime up to these salary levels. notes. The minimum salary for an Other conundrums: Your newspa- What we talk about when we talk exempt employee is $913 a week, per is likely to have employees who about reclassification: Seyfarth or $47,476 annually, and again, no do both exempt and non-exempt Shaw’s expert labor attorneys sug- matter how often or how much he/ work, for instance, an editor who gest talking one-on-one with newly she works. also works as a reporter. If they’re hourly employee. Bergmann: “Say, Are you ready for these changes? not making $913, then you’ve got you are going to be changed to non- Have you audited your employee an issue. But if they making more exempt because of a change in the salaries? How many employees than the $913 threshold, it’s not an law. You are important to us. Be may have to be reclassified based candid, explain that we have no only on their salary level? For control over this. But we will do it instance, are employees making, HOW TO CALCULATE in the fairest, most efficient manner say, $800 a week doing exempt-like OVERTIME FOR with the least amount of impact on work? EMPLOYEES PAID A FSFW employees in terms of compensa- And then take action. If people tion.” doing exempt work are close to the Weekly salary divided by total hours worked in the More employees are going hour- $913 week level, consider raising overtime workweek ly. Now what? First, don’t wait to their salary, especially if they are in times .5 times the number of see what happens Dec. 1. Figure out line for a raise anyway. Another overtime hours worked in now how many hours are these option: Transition the employee to the workweek. soon-to-be hourly employees really FSFW. The resulting figure is the working, and what a change to WTH is FSFW? It provides for hav- overtime increment for the hourly with overtime will do to workweek and should be ing salaried non-exempt employees added to the weekly salary workflow. paid on a Fixed Salary for to determine total compen- Another question you have to ask Fluctuating Workweek. It’s all in 29 sation due to the employee yourself: How are you going to CFR 778.114, folks. Um, Let’s let for that workweek. train hourly employees to record all Ed Bergmann explain: Example: Assume a weekly the hours they are really working? salary of $800 and 50 hours The circulation district manager That’s important because unreport- worked in the week, and the problem. DMs were traditionally calculation is as follows: ed hours means unpaid OT—and considered exempt because of the $800 divided by 50 hours that could mean double or even tri- so-called motor carrier exemption times .5 ×10 = $80; $80 add- ple payouts under DOL sanctions. for employees who deliver the ed to $800 equals $880 Have a written procedure for home or after hours. that not all states have that small paper. That’s gone away. And there which is the total compen- recording hours. A small exemption…For newspa- paper exemption. are problems with the traditional sation due the employee for So…Tell your new hourly people Counselors, approach! To follow up the week. ($800 divided by pers with circulations below exemption for delivery for missed if they’ve got a half-hour for lunch, with Ed Bergman, email ebergmann@ 50 equals $16 times .5 equals 4,000—never mind. You’re not sub- stops. The Department of Labor has they’ve got to take it. Tell them we seyfarth.com or call 312.460.5807, and to $8 times 10 overtime hours ject to these new federal overtime follow up with Camille Olson, email her at recently taken the position that equals $80) no longer want you texting or on pay rules. But—and you knew [email protected] or call 312-460-5831. delivery should be nearly 100% of a social media for work purposes at there’d be a but, right?—be aware OCTOBER 2016 | inlandpress.org | The Inlander PAGE 21 Awards 2016 Ray Carlsen Distinguished Service Award goes to ‘surprised and honored’ Lloyd Case By Mark Fitzgerald experience going through the (com- challenge of creating new revenue “The biggest challenge in my mind is mittee) chairs and being on the streams to the challenge of attract- Lloyd Case was a CPA and CFO trying to attract the young readers.... board,” Case said. Carlsen and his ing young readers and employees. with a Fargo, N.D., plumbing sup- and attracting new employees.” successor Tom Slaughter, along “The biggest challenge in my plies manufacturer in 1982 when he Forum, he added, is working to attract with Inland’s small but effective mind is trying to attract the young noticed an ad in the local daily The staff, “makes the job of board of readers,” he said, “and we’re con- Forum. The Marcil family’s news- more young people to the industry. directors easier—and a lot of fun.” cerned about and we’re working on paper and broadcast company was After serving on Inland’s associa- attracting new employees.” Forum, looking for a controller. tion and foundation boards, Case he added, is working with local col- It was, he says now the best thing according to its criteria, for “mem- named after Ray, because it was was elected association president leges and universities to attract that happened in his career, working bers who have distinguished them- Ray who was responsible for get- for the 2012-2013 term, followed more young people to the industry. for a newspaper owning family. He selves in service to the association ting me involved in Inland. He not by a one-year term as chairman. Under Case’s leadership, Forum would spend the next 31 years at and its affiliated foundation, who only encouraged me to get involved, At Forum, the North Dakota also created “Forum Forward,” a Forum Communications, retiring as have been exemplary in service to but helped me in my career path in native and University of North program that cultivates next genera- president and CEO, and to this day their communities and their compa- the newspaper business.” Dakota graduate, took that controller tions of leaders through a combina- remaining on its board of directors. nies, and who deserve the recogni- Case says he benefited greatly job in 1982 and within 10 years was tion of formal training, mentoring, On Monday, Oct. 24 during the tion of their peers and colleagues.” from the tremendous amount of its vice president and CFO. Forum’s exposure to the wide range of 131st Annual Meeting, Lloyd Case “I was very surprised when Tom training, as a newcomer to the board of directors elected him presi- Forum businesses and teamwork on will be honored with the Ray Carlsen (Slaughter, Inland’s executive direc- industry, from Inland—not to men- dent in 2006, and CEO in 2010. new innovations. (See January 2014 Distinguished Service Award. The tor) let me know—not only sur- tion the friendships and associations Asked about the current environ- edition of The Inlander.) award, named after the former exec- prised but very honored,” Case said. he made at its meetings. ment for newspapers and legacy “There are challenges,” Case utive director who retired in 2009, is, “And it’s kind of funny that it was “It was a great time, a lot of great broadcast, Case looks beyond the said, “but it’s still a great business.” Casey Award honors community advocacy of Tom Shaw and his family media company By Mark Fitzgerald “In all we do we’re pursuing above water,” he said. became director of global advisory “There’s been a lot of change, for the World Association of Everything Shaw Media’s our three-legged stool of providing obviously,” Shaw said. “We’ve Newspapers and News Publishers expanding company does has three relevant information, offering marketing been acquisitive, we ventured into (WAN-IFRA), the association of goals, its president and CEO Tom solutions to business partners Pro Football Weekly, we continue to some 80 member publisher associa- Shaw says: “In all we do we’re pur- pursue the strategies we’ve devel- tion representing 18,000 publica- suing our three-legged stool of pro- and advocating for our communities.” oped.” tions in 120 countries. Ben Shaw is viding relevant information, offer- These days, though, strategies are on the Annual Meeting program the ing marketing solutions to business ther who was publisher of the com- Service Award in 2012. He served rarely very long-term, he notes. The same day his father receives the partners and advocating for our pany’s flagship Dixon (Ill.) on Inland’s board of directors, rate of change in the media environ- Casey Award, speaking at the ses- communities.” Telegraph. chairing various committees from ment can be head-spinning: “You sion entitled “A Foreign Affair: It’s a formula—and an ongoing “It was almost overwhelming, 1987 and into the new century. He get something that works, and it Learning From Success Stories achievement—that will be recog- meeting all those people, but at the was association president for the works for 12 to 18 months. And ‘Across the Pond” that will high- nized Tuesday morning, Oct. 25, same time it was very interesting,” 2007-2008 term and chairman of then it’s time to do something new.” light the successes of four European during the 131st Annual Meeting he recalled. Since then, “Inland has the board in 2008 -2009. But Tom Shaw pere’s bed-rock media companies. when Tom Shaw will receive the been very special to me and my Shaw began his newspaper career optimism about the future of news- And Peter Shaw has served since Ralph D. Casey/Minnesota Award. company, and it’s been incredibly at the Dixon Telegraph the same papering, despite its challenges, has 2009 as the trustee of the trust that The annual award, named in honor important for our industry—espe- year he first attended an Annual clearly been passed down to his owns Shaw Media. of the first director of the University cially for our community papers.” Meeting, 1970. He worked in all three sons. Tom Shaw notes that they stand of Minnesota School of Journalism Shaw noted that a one-time slo- departments of the paper, and was J. Tom Shaw is chief digital offi- in contrast to several family-owned and Mass Communications, is gan of Inland was “the association promoted to publisher and general cer at Shaw Media in a career in the newspaper companies that have intended to honor someone who is that works,” fitting, he said, for a manager in 1975. In 1986, he was family business that has included chosen to sell their assets because an agenda-setter, bringing about group that offers not just a collegial named COO and corporate general several management positions, no one in the next generation was change while exemplifying the fin- social and networking environment, manager for Shaw Newspapers. In including as publisher of its prepared or willing to take the reins est in journalism and community but “always high-value resources, 1993, he assumed his current posi- Suburban Life Media and the Kane of the organization. service. training and the like.” tion as president and CEO of the County (Ill.) Chronicle. “I’m really proud of Ben and Shaw will be receiving the award Shaw was recognized for his renamed Shaw Media. After serving in the family busi- Tom and Peter,” Tom Shaw said. 46 years after his first Inland annual many roles at Inland over the years In this challenging environment, ness as Shaw Media’s chief technol- “In terms of looking to the future, meeting, attending with his grandfa- with the Ray Carlsen Distinguished Shaw Media is keeping its “head ogy officer, Ben Shaw in 2014 the tradition continues.”

PAGE 22 The Inlander | inlandpress.org | OCTOBER 2016 Classifieds

LOOKING TO BUY SMALL WEEKLY Former journalist who has been college professor for 15 years, seeks to return to journalism by buying small weekly newspaper. Most interested in county-seat weeklies, 800-1,500 circulation. If you want to put your newspaper in good hands, please consider me. Blake Gumprecht, [email protected] (603) 431-1904 CIRCULATION DIRECTOR COMMUNITY REPORTER / The Opelika Auburn News, a 7 day PAGE DESIGNER / PHOTOGRAPHER morning publication with a 24/7 digital Unified Newspaper Group seeks a operation, is seeking an experienced Community Reporter/Page Designer/ circulation director with a proven track Photographer in the Verona, WI area. Learn record for achieving goals and more and apply online at www.wcinet.com/ Camille Olson and her partners at objectives. The person selected for this careers position will be responsible for managing the day-to-day operations of CIRCULATION MANAGER OPENING Seyfarth Shaw LLP join the Inland Press the department/staff, and will be an Live and work in Spokane integral part of the leadership team. , one of the most beautiful Candidates must possess exemplary cities in the Inland Northwest. The Association in honoring Tom Shaw, organizational and interpersonal skills, Spokesman-Review has an opening for have exceptional customer service a Circulation Manager to manage the standards and be creative in their home delivery operation. If you have recipient of the Casey Award. approach to selling/marketing across managed a staff, are customer service all of our audience platforms. The focused and can handle multiple tasks person chosen for this role will have full efficiently, please send your resume to responsibility for the management of [email protected] the entire department, including but SALES not limited to, sales, distribution, Be of our sales team! Do you Seyfarth Shaw has more than 850 attorneys and offers an innovative approach service, collections, third party want to be a part of a family owned distribution, and community to delivering a broad range of legal services in the areas of labor and employment, media company that is investing involvement. aggressively in its products and making employee benefits, litigation, corporate and real estate. Pre-employment drug and things happen? We are seeking a top background screening required; EOE/ sales executive in Chicago area to help M/F/D/V: lead our sales team across multiple Please send resume and sala! ry platforms. Excellent pay, benefits and expectations to [email protected]. commission based on your experience. ©2016 Seyfarth Shaw LLP #16-3725 M1 www.seyfarth.com REGIONAL DIGITAL SALES SPECIALIST Contact [email protected] The Regional Digital Sales Specialist is today! the expert and champion for all TH NEWSROOM LEADER Media and Woodward Community Golden opportunity for an Media (WCM) digital products. This experienced newsroom leader. would include but not be limited to Rochester, Minn., is a rapidly growing website advertising, native advertising, city with ideal newspaper email sponsorships, live streaming and demographics. We’ve just re-engergized video services. An emphasis is placed our newsroom and print products with on meeting and achieving digital sales a redesign and retraining program goals and initiatives through Fueling Publishers Around putting our focus more squarely on our prospecting for new business, making audience. Now we’re looking for the individual sales calls, assisting right leader for our newsroom. Excellent advertising sales representatives on benefits and environment and a salary The World four-legged sales calls and selling commensurate with your experience. digital and publishing products Join our team at the family owned Post throughout the publishing division. Bulletin. Apply to Ryan Paulsen, Why consider talking with us? A [email protected] today! career with TH Media and WCM provides you with SOFTWARE SALES • ownership in our organization, Our great new products could make • the flexibility to succeed in life and you a lot of money! We’re looking for career, for a sales leader to accelerate our rapid • competitive compensation, growth even more. We’re rolling out • truly comprehensive benefits, new software products for the web, • an environment that encourages print production and classifieds that entrepreneurial spirit, will truly shake up the industry. And our • and the opportunity to be around consulting, print redesign and high-end great people in a participative culture. outsourcing business are all growing This is a new opportunity for again, too If you’d like to be part of someone with experience in digital something special and have experience products, a successful sales and selling software and other products to marketing profession and a passion for newspapers, we’d love to talk about solution-based relationships with making something happen! Please customers. If this describes you, let’s contact Bill Ostendorf, president and Over 15,000 publications start talk! founder, Creative Circle Media Learn more about and us and apply Solutions, bill@creativecirclemedia. online at www.wcinet.com/careers. com. their day with The Newspaper Manager.

Rates: 50 cents per word. Members get 30 words free. Price includes placement in the CRM | Ad Order Entry | Production | Online Pagination | Billing | Reporting | QuickBooks™ Integration Inlander and at Inlandpress.org. Credit Card Processing | Integrated Marketing Send ad copy and billing info to [email protected]

OCTOBER 2016 | inlandpress.org | The Inlander PAGE 23 Out-think Business as usual doesn’t cut it in today’s continuously changing media industry. Outsmart the future, be more innovative, challenge yourself and dare to be different

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