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UHD Graphic Standards, Contact UHD University Relations

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UHD Graphic Standards, Contact UHD University Relations University of Houston-Downtown Graphic Standards ContentsCONTENTS Purpose of Graphic Standards 1 New Brand Logos 26 The Presidential Seal 2 University Main Logos 28 Brand Promise, Pillars, and Character 3 UHD College Logos, Organization Logos, Email Signature 33 DETERMINED. DEDICATED. DOWNTOWN. 7 Brand Photography 41 Brand Color Palette 10 Official UHD Apparel 51 Mascot: Gator Mark & Edu-U-Gator 14 Contact University Relations 53 Brand Typography 22 Purpose ofWHY Standards The primary purpose of the University of Houston-Downtown (UHD) Graphic Standards is to provide guidance for the use of the University logo, wordmark, and accompanying brand elements. The Document also contains brand identity best practices across all mediums—from photography to signage. The University’s brand is the visual cornerstone that supports UHD’s vision, mission and identity across the entire organization and throughout all programs, so it’s paramount that the standards in this Document are applied to all communications to create familiarity while maintaining consistency and continuity. For more information or questions, contact University Relations at [email protected] or visit uhd.edu/universityrelations University of Houston-Downtown – Graphic Standards 1 TheSEAL Presidential Seal Steeped in deep Texas tradition, the Seal of the University of Houston System is the Official Seal of Arms of General Sam Houston, as handed down to him from noble ancestors. The simple Escutcheon in the center of the seal consists of checkered chevrons denoting nobility, and three Martlets, gentle Lowland birds symbolizing peace and deliverance. A winged hourglass is above the shield and surmounting this, the motto, “In Tempore” (In Time). Greyhounds were placed at the sides to indicate the speed in giving aid. The seal was adopted by the University of Houston in 1938 in conjunction with the construction of the campus. The University of Houston-Downtown (UHD) added “Downtown” to the existing UH Seal to denote its distinction in the University of Houston System. As an official mark of the University, the use of the UHD Seal is limited for use by the President’s Office and Provost’s Office. Doing so helps retain the seal’s integrity for very official “executive” communications and designated ceremonies, such as commencement. University of Houston-Downtown – Graphic Standards 2 Brand Promise, Pillars, Character University of Houston-Downtown – Graphic Standards 3 UHD BrandWHAT Promise UHD is a supportive, flexible institution for determined students who want a relevant, high-quality, life-changing education to further their career opportunities and empower them to contribute to their communities. University of Houston-Downtown – Graphic Standards 4 UHD BrandHOW Pillars • Encouraging faculty and staff to foster student potential • A smart investment • Pathways to professional and educational opportunities • Reflective of Houston: diverse perspectives • Real-life shapes the educational experience University of Houston-Downtown – Graphic Standards 5 PERSONALITYUHD Brand Character Supportive. Empowering. Engaging. Confident. Life-changing. Partner. Advocate. University of Houston-Downtown – Graphic Standards 6 DETERMINED. DEDICATED. DOWNTOWN. University of Houston-Downtown – Graphic Standards 7 CommunicatingWHO Our Brand DETERMINED. DEDICATED. DOWNTOWN. is the University of Houston-Downtown’s tagline. A tagline is “a a catch phrase or short description used in advertising and marketing to summarize an overall benefit of what is being advertised. Whether it’s a product, business, service or idea, the tagline is comprehensive information that can be easily remembered.” Familiar examples: McDonald’s “I’m Loving It” or Verizon’s “Can You Hear Me Now.” Our tagline can be either written in copy or visually referenced using the wordmark version of the tagline (See page 27). It’s important to be consistent when using the tagline in copy to ensure the integrity of our brand is maintained. DETERMINED. DEDICATED. DOWNTOWN. University of Houston-Downtown – Graphic Standards 8 University of H ouston-Downtown DETERMINED. DEDICATED. DOWNTOWN. We help you explore all of We are hundreds of skilled We are in the heart of your professional faculty and committed Houston, dedicated to possibilities and reach your staff delivering the making the city a better We are personal potential. We promise of a UHD place from the talents and empower you to find your education in over 50 skills of our graduates path to the right degree, job, academic programs. More impacting the local and beyond in your life with than 15,000 students from workforce to the countless a solid, real-world, and every background hours all of us donate to relevant education — the imaginable. Some 54,000 volunteerism and the power best preparation for alumni are making a of giving back. All from influencing and inspiring difference throughout downtown, all for the city. your life today and your Houston, South Texas, future tomorrow. and the world. Start here. Finish here. Either way, we are always here for you. University of Houston-Downtown – Graphic Standards 9 Brand Color Palette University of Houston-Downtown – Graphic Standards 10 Brand Color Palette RGB and Hexadecimal UHD Red is an accent rc 9 100 color and should r 37 r 81 r 145 r 205 r 233 always be used in gm 46 86 g 52 g 98 g 156 g 210 g 236 y 28 conjunction with b 110 UHD Blue. UHD Blue b 76 b 126 b 173 b 219 b 247 k 20 is the Primary Color 092e6e to be used in branded 25344c 51627e 919cad cdd2db e9ecf7 materials and designs. r 198 g 14 r 59 r 104 r 169 r 216 r 231 UHD BLUE g 76 g 120 g 177 g 221 g 235 b 59 PMS 294C b 56 b 105 b 160 b 216 b 229 c60e3b 3b4c3c 687869 a9b1a0 d8ddd8 e7ebe5 UHD LOGO COLORS MUTED COOL SECONDARIES r 0 r 119 r 187 r 240 r 183 g 120 g 188 g 187 g 236 g 176 b 60 b 31 b 187 b 236 b 169 00783c 77bc1f bbbbbb f0ecec b7b0a9 DARK LIGHT GATOR GREEN GATOR GREEN r 208 r 142 r 105 g 207 g 135 g 98 b 205 b 91 b 91 d0cfcd 8e877d 69625b COOL GREY WARM GREY SECONDARIES BRANDED GATOR MASCOT COLORS* SECONDARIES Primary Color: May be used as the primary color anchoring *Gator Mascot Colors: Dark Gator Green may be used as a branded materials and designs. secondary color (representing up to 30% of the color in branded materials and designs). Light Gator Green is reserved for use in Secondary Color: May be used as the secondary color in the Gator Mascot graphic only. branded materials and designs. Secondary colors may represent up to 30% of the color in branded materials and designs. University of Houston-Downtown – Graphic Standards 11 Brand Color Palette CMYK UHD Red is an accent color and should c 100 c 80 c 65 c 28 c 14 c 7 always be used in m 89 conjunction with m 55 m 40 m 14 m 8 m 4 y 26 UHD Blue. UHD Blue y 20 y 15 y 5 y 4 y 0 k 11 is the the Primary k 65 k 35 k 26 k 5 k 0 Color to be used in branded materials and designs. c 60 c 40 c 12 c 4 c 4 UHD BLUE m 25 m 12 m 0 m 0 m 0 PMS 294C y 60 y 40 y 20 y 5 y 5 k 65 k 45 k 30 k 12 k 5 UHD LOGO COLORS MUTED COOL SECONDARIES c 27 c 93 c 58 c 4 c 28 m 21 m 27 m 2 m 5 m 26 y 22 y 100 y 100 y 4 y 30 k 0 k 16 k 0 k 0 UHD k 0 GRAY DARK LIGHT GATOR GREEN GATOR GREEN c 42 c 45 c 18 m 40 m 45 m 14 y 46 y 50 y 15 k 8 k 35 k 0 COOL GREY WARM GREY SECONDARIES BRANDED GATOR MASCOT COLORS* SECONDARIES Primary Color: May be used as the primary color *Gator Mascot Colors: Dark Gator Green may be used as a anchoring branded materials and designs. secondary color (representing up to 30% of the color in branded materials and designs). Light Gator Green is reserved for use in Secondary Color: May be used as the secondary color the Gator Mascot graphic only. in branded materials and designs. Secondary colors may represent up to 30% of the color in branded materials and designs. University of Houston-Downtown – Graphic Standards 12 Brand Color Palette PMS UHD Red is an accent color and should PMS 533C PMS 7545C PMS 7543C PMS 538C PMS 656C UHD BLUE always be used in PMS 294C conjunction with UHD Blue. UHD Blue is the the Primary Color to be used in branded materials and designs. PMS 553C PMS 5615C PMS 5645C PMS Cool PMS 7541C Gray1C UHD LOGO COLORS MUTED COOL SECONDARIES PMS 7732C PMS 7737C PMS Cool PMS 663C PMS Warm Gray 4C Gray 4C UHD GRAY DARK LIGHT GATOR GREEN GATOR GREEN PMS Cool PMS 403C PMS 405C Gray 2C COOL GREY WARM GREY SECONDARIES BRANDED GATOR MASCOT COLORS* SECONDARIES Primary Color: May be used as the primary color anchoring *Gator Mascot Colors: Dark Gator Green may be used as a branded materials and designs. secondary color (representing up to 30% of the color in branded materials and designs). Light Gator Green is reserved for use in Secondary Color: May be used as the secondary color in the Gator Mascot graphic only. branded materials and designs. Secondary colors may represent up to 30% of the color in branded materials and designs. University of Houston-Downtown – Graphic Standards 13 Mascot: Gator Mark & Edu-U-Gator University of Houston-Downtown – Graphic Standards 14 Mascot:MASCOT Gator Mark & Edu-U-Gator Ed-U-Gator is the official name and mascot for the University of Houston-Downtown.
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