I Page Fow THE SEMI-WEEKLY MADISON COUNTY DEMOCRAT. LONDON, OHIO - Tuesday, November 16, 1954 ------SPECIAL WHERE GOODYEAR MOTOR SALES 10 E. FIRST STREET PRESENTS GOODYEAR LONDON, OHIO ? THE BIG STORY ON THE PHONE 536 NEW '55 OPEN EVENINGS DESOTO AND PLYMOUTH MOTOR SALES TILL 9 P. M

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IB ward Look PLYMOUTH

THE FORWARD LOOK PLYMC'JTH ANNOUNCES BIGGES, COMES FROM THESE MODERN DESIGN IDEAS GN DISPLAY AT GOODYEAR

IT'S THE 55 DESOTO FIREFLITE SPORTSMAN 1+ comes from the AIRPLANE MOTOR SBIES NOVEMBER 17 th sleek and forward-thrusting, New Bigger Plymouth I Plymouth Offers ; New Driver It comes from the JET MISSILE Conveniences made for forward motion. ret#** In its 1955 models, Plymouth is ; bringing to the low price field a wide range of "fingertip” control It comes from the RACING CAR power devices. lower, longer, built for speed. P' Available as special equipment ! are powei’ operated window lifts, power front seat adjustment, pow­ It comes from the SPORTS CAR er brakes, pow'er steering and uncluttered, made for action. Powerflite fully automatic trans- Goodyear Motor Sales will dis­ "Functional air scoop incorpor­ misison. Plymouth owners may or­ play for the first time two com­ ating the De Soto emblem. Chief Engineer der factory-installed air condi­ pletely new lines of De Soto auto­ "Full wrap-around "New Hori­ Pinpoints Features It comes from CONTEMPORARY HOMES tioning, too, on 1955 models. mobiles for 1955. zon" windshield that gives driver All Plymouth 1955 cars have complete range of vision at eye Of 1955 DeSoto bright, cheerful, pleasant to live with. electric windshield wipers. At They are the Firetlite series of level where it is needed. By A. E. Kimberly 1 Plymouth’s bigger and more 16 per cent more glass area. It is slight extra cost, the owner may four-door sedans, Sportsman hard- enjoy two new features—a vari­ tops and convertible coupes, all Chief Engineer—De Soto Division 1+ comes from THE WORLD OF FASHION I powerful 1955 model cars will be contoured to eliminate distortion ' Sun Cap visor of heavy chrome. I displayed by Goodyear Motor and to give the driver maximum able speed wiper that "parks” be­ wholly new in every detail and Javelin-like chrome strip run­ The two De Soto lines for 1955 smart, advanced, sparkling with new ideas. low the windshield and a wind­ powered by the new Fireflite 200 Sales beginning Wednesday, No­ vision at eye level. ning the full length of the car, ac­ are completely new from bumper vember 17. The new models have push door shield washer system with a new horsepower hemispheric combus­ centuating body highlights. to bumper—longer, lower, and automatic feature. When the driv­ tion chamber V-8 engine, and the "Semi-flush push-pull door han­ The 1955 Plymouths are entire­ handles. They operate with a new wider, with a stylish contemporary ly new, both in styling and engi­ rotary latch which maintains the er presses his foot on a control equally new Firedome series with dles. new "forward look" which expres­ button, a stream of cleaning mix­ a new Firedome V-8 engine rated neering detail. They are lower, automatic self-tightening charac­ "Colors brilliant metallics and ses fleetncss, power, and outstand­ longer and wdder than previous teristics of Plymouth doors. ture sprays on the windshield and at 185 horsepower . soft pastels, 13 solid colors and 42 ing performance. These exciting Aircraft Designers Salute Chrysler simultaneously the electric wind­ two-tone combinations. Plymouth cars. The fuel filler pipe has been Firedome models include a four- new De Soto models will go on dis­ They are the most powerful cars moved from the rear to the right shield wipers begin to operate. door sedan, Sportsman hardtop, Tubeless tires.' play Wedr^sday at Goodyear Mo­ Corporation’s Ail-Kew 1955 Styling Plymouth ever built. The 1955 en­ side of the car, with an attractive Woolson said the new De Soto tor Sales. 10 East First St., Ix>n- available as optional equipment, convertible coupe, Special coupe, gines are a 117-horsepower Power- hinged door on the right rear pan­ are: and station wagon. I interiors offer 39 trim combina- don, Ohio. I Nine-world-famous authorities in ( fully swept back and fully wrap- Flow six, and a 167-HORSEPOW- el. The filler pipe occupies unused I tions in a choice of fabrics—ny-1 I aircraft design recently attended ped around—new' windshields that A new type windshield washer. The eight new De Soto models Both lines, the magnificient new ER HY-FIRE V-8. The latter en- space behind the spare tire. The When the driver puts his foot on Ions inyls, buffed and grained a special preview of Chrysler Cor­ provide visibility equalled only by I gine also is available with a four- trunk compartment has 33.8 cubic for 1955 are dimensionally and leathers, exclusive patterns—many Fireflite, new leader of the De poration’s all newly designed auto­ an airplane pilot’s. They admired a control button, a stream of liquid statistically the longest, lowest, Soto line, and the well-known thev sat ibarrel carburetor and special man- feet of useful space and the trunk sprays on the windshield and the of them entirely new to the indus­ mobiles for 1955: THE FOR­ the bold sweep of glass as 1 y I ifold which increases its horsepow­ compartment lid has an entirely roomiest and most powerful in the try. Fireflite carpets are luxurious Firedome are powered by new WARD LOOK. in the driver's seat. electric windshied wipers began to history of the company (exclusive hemispherical combustion chamber er to 177. new torsion bar hinge mechanism and colorful of heavy denier ny­ What they saw was new-styled operate automatically. of special purpose vehicles). V-8 engines, redesigned for in­ They experienced the conven­ Plymouth offers as optional which provides more head clear­ A variable speed electric wind­ lon loop pile backed by a thick engineering . . . entirely new de­ ance and a more evenly balanced Built on a newly designed chas­ layer of sponge rubber. creased power and performance. ience of the PowerFlite Range Se­ equipment a full range of auto­ shield wiper. It operates at speeds sign from frame to roof, from lector in a surprisingly new and deck lid. sis with a wheelbase of 126 inches, The De Soto president said that These engines feature greater headlight to tail-lamp—design cre­ matic and pow'er assist devices. selected by the driver and when the 1955 models have an overall displacement and larger intake logical place—a place an aircraft They include PowerFlite fully au­ The color styling and fabrics of turned "off" the wiper blades length of 217.9 inches; I for the first time the new De Soto ated to match the mood of today’s designer might well have chosen tomatic no clutch transmission, ga 1955 models are new. They also height has i models with Powerflite transmis- and exhaust valves. The Fireflite car owner. “park” below the windshield, off been reduced in the four-door engine delivers 200 horsepower himself. new design coaxial full-time power are trend-setting, in the confident the glass area. ! sions will have a "Flite Control” They saw long, low lint's—with belief of Plymouth designers who models to 60.6 inches and to 59.9 i selector lever mounted on the in- and is equipped with a new four- a reason for every line. They felt THE FORWARD LOOK intrig­ steering, power brakes, power-op­ A power front seat control. With inches in the hardtops and con­ barrel carburetor with vacuum ued these men as it is bound to in­ erated front seat adjustments, made use of new methods of an­ the touch of a finger, the driver vertibles; hip room and leg room I strument panel directly in front of a sense of forward motion even alyzing color preferences and cy­ | the driver. automatic control on the opening when the cars were standing sun. trigue you, too. It is a design con­ power-operated window regulators can cause the seat to move along has been substantially increased in of the two secondary barrels. This cept that brings together the and adjustable speed electric wind­ cles of color popularity. The 14 an inclined track iore-and-aft 5 in­ The panel affects a “gull wing” They found many features the new exterior colors in the new all models, with front seats over permitshhio economicalvvvnvuHvai cruisingci vuon twomu , . .. , . . , - tilings you have been asking for— shield wipers. Air conditioning by ches and vertically a maximum of 64 inches wide and driver leg room I design, with divided, deeply inset barrels, with automatic opening of Pu^Lc has^been^seeking . models, for example, were chosen 11/8 inches. faces suggestive of a modern air­ tures new to motor cars and right in looks, in taste, in luxury, in 1 Airt^P3ls0 is available as special measuring more than 44 inches. the other two barrels for a burst ”2 comfort, in performance. equipment. ! in a series of eliminations which Electric window lifts which work craft dual cockpit that is exclu­ of acceleration. Coupled with the UP air-minded mans alley. started with 90 difleren colors. J. B. Wagstaff, De Soto vice This is THE FORWARD LOOK The 1955 line is made up of 12 well in temperatures down to 2d president in charge of sales, said sively De Soto. Instruments have imporved Powerflite transmission, They were right at home with All Plymouth cars, including the gold pointers and numerals and the New-Horizon windshields— -See it at Goodyear Motor Sales, models, including for the first time below zero. All drop windows can that production of the 1955 models this power plant provides a grati- ______------four-door versions of the Plymouth lowest priced, are color-styled be operated from a four-switch are indirectly lighted to prevent fving^abundance^of”nowZr^Znd ------throughout. Two-tone body color has been under way since Septem­ glare lying ttaounuanceuuHuanW OIui power anoand d th(? OriflnwOrif]ow chnnlrshock ah.ab. New instrument panel with non-. Suburban, the all steel body "sta- control panel on the driver’s door, ber following a changeover period speed to meet every driving need. I JsorberithAr mountings,mnnntinas front and rear,r„;,r glare illumination. . tion wagon type car which Ply­ combinations are standard on Bel- or by individual control buttons on of several weeks, and that factory Mechanically it is the same ex- Tta famous Jlredome engine ' h^'ton modUM i^r greater’ef-’ mouth pioneered in 19^9. ! vedere models. each door. output has been geared to provide ciUng story new. I nOw delivers 185 horsepower, an I fectiveness Glove box 70% larger. i Plymouth’s 1955 styling is the More than 60 different fabrics, A new improved coaxial full­ an even How of shipments to meet The frameframo hashue beenboon redesignedreHpsmnpd I j. ncrease of__ 15 over tbe. prevjOUS I1 leCUVeneSS. More rigid bodies with three ad- crea(|on of a design team headed carpets and soft trim materials time power steering system. It is and is heavierrinnumr and sturdiercftirninr thanThon I • Other improvements include: are used in 63 interior trim com­ anticipated heavy buyer demands. ' model. More efficient steering system. ditional body mounts. . by Virgil M Exner, director of more compact, has fewer parts, All dealers have their initial "sam­ ever before. Rear springs are Optional features available on | styling. It is based on the premise, binations. Many of the fabrics fea­ has greater stability and offers mounted on the outside of the fully Unlike many cars, both the Fire­ Suspended brake pedal with a ture lurex metallic thread, an at­ ple" cars, he said, and additional flite and Firedome engines are de­ wide pad, mounted lower, permit­ the 1955 De Soto models are: : Exner says, that styling must first better built-in "returnability’’ than shipments are en route. i boxed side rails, 5.6 inches wider New improved Airtemp air con­ be conceived as a unity. Ornamen­ tractive innovation in automobile any steering unit previously de­ i apart than on previous models, signed to operate efficiently on the ting easy left or right foot brak­ upholstering. In announcing the new cars to­ less expensive standard fuels, ing. ditioning system with automatic tation is then used to accentuate veloped. day, L. I. Woolson, De Soto presi­ i Front tread is nearly four inches disconnect clutch when not in use, existing highlights rather than to One of the neve! features of the Standard'wheelbase of the new wider, and the combination of wid­ w hich can add up to a considerable ' Improved Powerflite fully auto­ dent, declared that the 1955 De saving on fuel bills in a year of t matic transmission with greater new temperature control, and new create new ones. interior is the design of the instru­ models is 115 inches, an increase er tread and spring suspension re- fast idle control when engine is Among the distinctive features ment panel, which reflects sport of one inch. Among the chassis ad­ Sotos contain more styling inno­ j duces cornering roll to a minimum. driving. |I —get-away4 ------—performancef------— and1 — control‘ vations and engineering advances In addition to the many new fea­ 1 lever mounted on instrument idling in neutral, for increased of Plymouth's new styling are a car influence. Instruments are pos­ vancements are symmetrical idler new to the industry than any new Windshield wipers are variable- cooling capacity. low silhouette, slimness and sleek­ itioned to provide balance and eye­ arm steering on V-8 models, three- I speed electric; blades park off the tures of the bodies, from the “New panel. car since the advent of the first Horizon” fully wrapped-around New 20-gallon fuel tank, with Optional choice of conventional ness of body lines, deeply recessed appeal. The “Flite-Control” gear tooth roller steering gear on man­ De Sotos in 1928. ; glass when not in use. push button or search turning ra­ head lights and tail lights, and an selector for Plymouth’s Power- ually-steered cars, new wider rear steeringSteering iintcagelinkage is aisoalso com- windshield, to the beautiful color- filler pipe in rear fender. -Among the new exterior features , p]etely new with a new symmetri- keyed inferior appointments, the New heating and defrosting dio. overall appearance of forward mo­ Fl ite transmission is positioned on springs, a new front suspension in that distinguish the 1955 models, j ca] idler arrn design providing 1955 De Sotos incorporate many systems with increased capacity. Power-operated radio antenna. tion. the instrument panel instead of the which Oriflow shock absorbers are Full-time coaxial power steer­ Plymouth four-door se’dans are convential mounting on the steer­ mounted within the coil springs, Woolson listed: i nearly constant ratio at all times equally important chassis changes.u.Bca. , New fresh air summer ventila- more | tion system. ing. 10.3 inches longer than their pred­ ing column. This is the first new longeF and wider frame, an "New body lines - slim, clean, i and making steering virtually un- Fiames are heavier and i change positioning of a drive se­ rigid. Both front and rear suspen­ Tubeless tires standard equip* Power brakes. ecessors. They are 1.7 inches low­ increase in the number of body taut, expressive of great power I affected by vertical wheel action, Foqr-way automatic seat con- er. Front seats are 3.2 inches wid­ lector lever since gearshifts were performance. The brake pedal has been nearly sions have been redesigned to fur­ ment. mounts for increased rigidity, big­ ther reduce body roll on cornering. New’ variable speed electric trol. er and rear seats 5.9 inches wider. moved from the floor board to the ger brakes on V-8 models to ac­ "Massive grille integrated with doubled in width and is suspended A new Full-View wrap-around steering column. It is exclusive on btimper.. • from above for easier action and The front tread has been increas- windshield wipers with larger mo­ Electric window lift®. commodate the increased weight tor and off-glass parking of the Distinctive “color sweep” 1two- windshield, with 'swept back cor­ Plymouth in the lowest price field. and performance, and new brake "Recessed headlight® with a dis- readier accessibility from acceler- ed almost four inches, rear springs ner posts, at top and bottom, has Among the driver conveniences, tinct Continental flair. ator. are more than five inches further blades when not in use. tone side moulding treatment. and clutch linkage®. - - f I ..linii, • Refreshments • And • Gifts • For ® All*