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1954-11-16, [P ] I Page Fow THE SEMI-WEEKLY MADISON COUNTY DEMOCRAT. LONDON, OHIO - Tuesday, November 16, 1954 ------------- SPECIAL WHERE GOODYEAR MOTOR SALES 10 E. FIRST STREET PRESENTS GOODYEAR LONDON, OHIO ? THE BIG STORY ON THE PHONE 536 NEW '55 OPEN EVENINGS DESOTO AND PLYMOUTH MOTOR SALES TILL 9 P. M '’■* s, J * IB ward Look PLYMOUTH THE FORWARD LOOK PLYMC'JTH ANNOUNCES BIGGES, COMES FROM THESE MODERN DESIGN IDEAS GN DISPLAY AT GOODYEAR IT'S THE 55 DESOTO FIREFLITE SPORTSMAN 1+ comes from the AIRPLANE MOTOR SBIES NOVEMBER 17 th sleek and forward-thrusting, I Plymouth Offers New Bigger Plymouth ; New Driver It comes from the JET MISSILE Conveniences made for forward motion. ret#** In its 1955 models, Plymouth is ; bringing to the low price field a wide range of "fingertip” control It comes from the RACING CAR power devices. lower, longer, built for speed. P' Available as special equipment ! are powei’ operated window lifts, power front seat adjustment, pow­ It comes from the SPORTS CAR er brakes, pow'er steering and uncluttered, made for action. Powerflite fully automatic trans- Goodyear Motor Sales will dis­ "Functional air scoop incorpor­ misison. Plymouth owners may or­ play for the first time two com­ ating the De Soto emblem. Chief Engineer der factory-installed air condi­ pletely new lines of De Soto auto­ "Full wrap-around "New Hori­ Pinpoints Features It comes from CONTEMPORARY HOMES tioning, too, on 1955 models. mobiles for 1955. zon" windshield that gives driver All Plymouth 1955 cars have complete range of vision at eye Of 1955 DeSoto bright, cheerful, pleasant to live with. electric windshield wipers. At They are the Firetlite series of level where it is needed. slight extra cost, the owner may four-door sedans, Sportsman hard- By A. E. Kimberly 1 Plymouth’s bigger and more 16 per cent more glass area. It is I powerful 1955 model cars will be contoured to eliminate distortion enjoy two new features—a vari­ tops and convertible coupes, all ' Sun Cap visor of heavy chrome. I Chief Engineer—De Soto Division 1+ comes from THE WORLD OF FASHION displayed by Goodyear Motor and to give the driver maximum able speed wiper that "parks” be­ wholly new in every detail and Javelin-like chrome strip run­ The two De Soto lines for 1955 smart, advanced, sparkling with new ideas. low the windshield and a wind­ powered by the new Fireflite 200 Sales beginning Wednesday, No­ vision at eye level. ning the full length of the car, ac­ are completely new from bumper vember 17. The new models have push door shield washer system with a new horsepower hemispheric combus­ centuating body highlights. to bumper—longer, lower, and automatic feature. When the driv­ tion chamber V-8 engine, and the "Semi-flush push-pull door han­ The 1955 Plymouths are entire­ handles. They operate with a new wider, with a stylish contemporary ly new, both in styling and engi­ rotary latch which maintains the er presses his foot on a control equally new Firedome series with dles. new "forward look" which expres­ button, a stream of cleaning mix­ a new Firedome V-8 engine rated neering detail. They are lower, automatic self-tightening charac­ "Colors brilliant metallics and ses fleetncss, power, and outstand­ longer and wdder than previous teristics of Plymouth doors. ture sprays on the windshield and at 185 horsepower . soft pastels, 13 solid colors and 42 ing performance. These exciting Aircraft Designers Salute Chrysler simultaneously the electric wind­ two-tone combinations. Plymouth cars. The fuel filler pipe has been Firedome models include a four- new De Soto models will go on dis­ They are the most powerful cars moved from the rear to the right shield wipers begin to operate. door sedan, Sportsman hardtop, Tubeless tires.' play Wedr^sday at Goodyear Mo­ Corporation’s Ail-Kew 1955 Styling Plymouth ever built. The 1955 en­ side of the car, with an attractive Woolson said the new De Soto tor Sales. 10 East First St., Ix>n- available as optional equipment, convertible coupe, Special coupe, gines are a 117-horsepower Power- hinged door on the right rear pan­ are: and station wagon. I interiors offer 39 trim combina- don, Ohio. I Nine-world-famous authorities in ( fully swept back and fully wrap- Flow six, and a 167-HORSEPOW- el. The filler pipe occupies unused I tions in a choice of fabrics—ny-1 I aircraft design recently attended ped around—new' windshields that A new type windshield washer. The eight new De Soto models Both lines, the magnificient new ER HY-FIRE V-8. The latter en- space behind the spare tire. The When the driver puts his foot on Ions inyls, buffed and grained a special preview of Chrysler Cor­ provide visibility equalled only by I gine also is available with a four- trunk compartment has 33.8 cubic for 1955 are dimensionally and leathers, exclusive patterns—many Fireflite, new leader of the De poration’s all newly designed auto­ an airplane pilot’s. They admired a control button, a stream of liquid statistically the longest, lowest, Soto line, and the well-known thev sat ibarrel carburetor and special man- feet of useful space and the trunk sprays on the windshield and the of them entirely new to the indus­ mobiles for 1955: THE FOR­ the bold sweep of glass as 1 y I ifold which increases its horsepow­ compartment lid has an entirely roomiest and most powerful in the try. Fireflite carpets are luxurious Firedome are powered by new WARD LOOK. in the driver's seat. electric windshied wipers began to history of the company (exclusive hemispherical combustion chamber er to 177. new torsion bar hinge mechanism and colorful of heavy denier ny­ What they saw was new-styled operate automatically. of special purpose vehicles). V-8 engines, redesigned for in­ They experienced the conven­ Plymouth offers as optional which provides more head clear­ A variable speed electric wind­ lon loop pile backed by a thick engineering . entirely new de­ ance and a more evenly balanced Built on a newly designed chas­ layer of sponge rubber. creased power and performance. ience of the PowerFlite Range Se­ equipment a full range of auto­ shield wiper. It operates at speeds sign from frame to roof, from lector in a surprisingly new and deck lid. sis with a wheelbase of 126 inches, The De Soto president said that These engines feature greater headlight to tail-lamp—design cre­ matic and pow'er assist devices. selected by the driver and when the 1955 models have an overall displacement and larger intake logical place—a place an aircraft They include PowerFlite fully au­ The color styling and fabrics of turned "off" the wiper blades length of 217.9 inches; I for the first time the new De Soto ated to match the mood of today’s designer might well have chosen tomatic no clutch transmission, ga 1955 models are new. They also height has i models with Powerflite transmis- and exhaust valves. The Fireflite car owner. “park” below the windshield, off been reduced in the four-door engine delivers 200 horsepower himself. new design coaxial full-time power are trend-setting, in the confident the glass area. ! sions will have a "Flite Control” They saw long, low lint's—with belief of Plymouth designers who models to 60.6 inches and to 59.9 i selector lever mounted on the in- and is equipped with a new four- a reason for every line. They felt THE FORWARD LOOK intrig­ steering, power brakes, power-op­ A power front seat control. With inches in the hardtops and con­ barrel carburetor with vacuum ued these men as it is bound to in­ erated front seat adjustments, made use of new methods of an­ the touch of a finger, the driver vertibles; hip room and leg room I strument panel directly in front of a sense of forward motion even alyzing color preferences and cy­ | the driver. automatic control on the opening when the cars were standing sun. trigue you, too. It is a design con­ power-operated window regulators can cause the seat to move along has been substantially increased in of the two secondary barrels. This cept that brings together the and adjustable speed electric wind­ cles of color popularity. The 14 an inclined track iore-and-aft 5 in­ The panel affects a “gull wing” They found many features the new exterior colors in the new all models, with front seats over permitshhio economicalvvvnvuHvai cruisingci vuon twomu , . .. , . , - tilings you have been asking for— shield wipers. Air conditioning by ches and vertically a maximum of 64 inches wide and driver leg room I design, with divided, deeply inset barrels, with automatic opening of Pu^Lc has^been^seeking . models, for example, were chosen 11/8 inches. faces suggestive of a modern air­ tures new to motor cars and right in looks, in taste, in luxury, in 1 Airt^P3ls0 is available as special measuring more than 44 inches. the other two barrels for a burst ”2 comfort, in performance. equipment. ! in a series of eliminations which Electric window lifts which work craft dual cockpit that is exclu­ of acceleration. Coupled with the UP air-minded mans alley. started with 90 difleren colors. J. B. Wagstaff, De Soto vice This is THE FORWARD LOOK The 1955 line is made up of 12 well in temperatures down to 2d president in charge of sales, said sively De Soto. Instruments have imporved Powerflite transmission, They were right at home with All Plymouth cars, including the gold pointers and numerals and the New-Horizon windshields— -See it at Goodyear Motor Sales, models, including for the first time below zero.
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