Customer in the eye of the storm 2020 NL Customer Experience Excellence report September 2020 kpmg.nl Further resources Contact the experts Acknowledgements Nienke Wichers Hoeth Authors: e:
[email protected] Arjen van Ulden t: +31 6 15030487 Kay van der Vleuten Leonie Vervelde Martijn Kay van der Vleuten Helder e:
[email protected] Myrthe Baars t: +31 6 22250884 Nienke Wichers Hoeth Suzanne Sweers Special thanks to: Anouk Zevenbergen Edgar Molenaars Iris Hilgers van Nistelrooij Jeroen Slijkerman Kim van Kaam Mari Brabers Michelle Carter Marketing & Communication department (NL) Design: Jagdeep Shambi Copy: Peter Schram kpmg.nl © 2020 KPMG Advisory N.V. All rights reserved. 1 At a glance: This year’s NL Customer Experience Excellence Research Financial Services Public Sector Grocery Retail Telecoms Non-Grocery Retail Utilities Restaurants and Fast Food Logistics Entertainment and Leisure Travel and Hotels 2020 NL Customer Experience Excellence Research >5,000 >43,000 215 Dutch respondents Brand evaluations Brands covered © 2020 KPMG Advisory N.V. All rights reserved. 2 Introduction Almost overnight, the storm of COVID-19 smashed We also take an economic view, the fundamentals of customer engagement. With illustrating how brands can better manage CX investments through physical stores shut and digital channels under pressure, a balanced approach of customer many brands suddenly realised they needed to quickly centricity and economics. And we look reassess the needs of their customers and redesign at the characteristics of sustainable, their customer experiences if they hoped to remain resilient organisations who are able to navigate through the storm with strong relevant in the hearts and minds of Dutch consumers.