VITALITY & RESPONSIBILITY DECLARATION OF EXTRA-FINANCIAL PERFORMANCE 2018
4, boulevard de Mons - 59650 Villeneuve d’Ascq developpement-durable.decathlon.com CHALLENGES PEOPLE & PRODUCTS & STRATEGIES MANAGEMENT & SERVICES
3...... EDITORIAL 21.....PUTTING PEOPLE 45....DELIVERING INNOVATION AT THE HEART AT EVERY LEVEL 4...... DECATHLON IN FIGURES OF OUR GROWTH 49.....EXPANDING 6...... 2018 HIGHLIGHTS 26.....READY FOR RESPONSIBILITY ECO-DESIGN 8...... OUR BUSINESS MODEL AND FREEDOM FOR OUR PRODUCTS
10.....OUR MAIN 31.....DEVELOPING 54....OFFERING PRACTICAL EXTRA-FINANCIAL RISKS SKILLS AND AND ECO-FRIENDLY SERVICES ..... UNCOVERING TALENT 12 OUR NEW 59.....CREATING SAFE, MATERIALITY ANALYSIS 35....DELIVERING HEALTH HIGH-QUALITY PRODUCTS 14.....OUR SUSTAINABLE AND SAFETY DEVELOPMENT AMBITIONS 38....ATTRACTING, 2015-2019 REWARDING AND MOTIVATING 16.....OUR CLIMATE COMMITMENT TEAMMATES INDICATORS & 41.....DECATHLON FOUNDATION: METHODOLOGY ACCESS TO EMPLOYMENT RESPONSIBILITY THROUGH SPORT IN PRODUCTION STORES & TRANSPORT
99...... OUR PERFORMANCE INDICATORS
120 ... SUSTAINABLE DEVELOPMENT GOALS CROSS-REFERENCE TABLE .... 64 MAINTAINING LONG-TERM 122.... METHODOLOGICAL NOTE RELATIONSHIPS 126.... CONFIRMATION 70.....PUTTING OF PARTICIPATION PEOPLE FIRST 81.....ECO-DEVELOPING AND REPORT OUR GLOBAL NETWORK 76.....ROLLING OUT ON THE FAIRNESS ENVIRONMENTAL 85....SUPPORTING OF THE INFORMATION LOCAL COOPERATION MANAGEMENT 128.... LIST OF 90....OPTIMISING OUR ENERGY 2018 STAKEHOLDERS AND WASTE MANAGEMENT
94....TRANSPORTING OUR PRODUCTS AND ENCOURAGING ECO-MOBILITY
2 CHALLENGES & STRATEGIES PEOPLE & MANAGEMENT PRODUCTS & SERVICES RESPONSIBILITY IN PRODUCTION STORES & TRANSPORT INDICATORS & METHODOLOGY
CHALLENGES EDITORIAL "THE HORIZON RETREATS AS In October 2018, a report from the IPCC2 found that the collective agreement to limit global warming to 2°C would not be honoured without massive collective YOU APPROACH, efforts. We now have just 11 years to combat climate change if we want to AND THAT IS LIVING & STRATEGIES preserve our world's biodiversity. The past year was marked by a realisation: the sense of urgency is palpable, our fellow citizens are aware of the new challenges PROOF THAT WHEN to society, and individuals are expected to behave responsibly. At Decathlon, we WE WORK HARD, must be even more determined in our mobilisation to contribute to limiting this ecological crisis. WE CAN ONE DAY
Nothing will be possible if we do not balance the three P's: People, Planet and REACH A PLACE Profit: one of these cannot advance at the expense of another. We are now THAT SEEMED seeing that performance cannot only be measured in financial terms and, at the same time, that everyone wants to make a real difference and play an active UNREACHABLE role in protecting the environment and helping to further human progress. YESTERDAY" That is why we worked in 2018 to integrate sustainable development into the IRWIN, PADDLEBOARDER, criteria for determining our share value. As part of this effort, we worked with HENDAYE (FRANCE) our stakeholders again this year to determine together our priority challenges through a materiality analysis.
At Decathlon we have always believed in working together, reflected in our values, “Vitality and Responsibility”. Now we are making this an integral part of our passion for sport and including it in our purpose: "To sustainably make the pleasure and benefits of sport accessible to the many”
The commitments we made this year will help us step up these efforts at every level of the company.
First, we made the environmental impact of our products visible: the eco-design team trains and supports the design teams as they assess their products so that we can deliver this transparency for our customers through environmental labelling. We committed to increasing our use of sustainably sourced cotton and polyester when manufacturing our products in an effort to further reduce their environmental impact. As for energy consumption, we joined the RE1003 initiative and committed to using 100% renewably-sourced electricity for all our distribution and logistics activities by 2026 in every country where we operate.
If we want to significantly improve our carbon footprint, we must look to the source of our impact. That is whywe provide on-the-ground support to our suppliers: we work with them to identify areas where they could be more energy efficient and to develop action plans that will help them reduce local pollution and their greenhouse gas emissions.
A commitment to ensuring that all our suppliers respect human rights across the entire value chain has been part of our 86% Social Charter since 2003. This ongoing collaborative work significantly improved management practices, with 82%4 of OF RANK 1 PRODUCTION 65% 50% our suppliers receiving A, B or C ratings for their working conditions at the end of 2018, 28% more than in 2017. OF OUR TEAMMATES SITES WERE GIVEN A, B or C OF SPORTS RATINGS FOR THEIR HUMAN ENJOY COMING TO RESPONSIBILITY Our current structure is country-based and some of the countries are vast and full of contrasts: different climates, different USERS DELIGHTED WORK EVERY DAY IN PRODUCTION seasons, different cultures and, at times, a wide range of sporting needs. We are gradually pivoting to a network-based (24% MORE THAN IN 2017) organisation of autonomous yet interdependent urban clusters. Because they are close to their communities and their 1,157 SOCIAL AUDITS 2018 neighbours, our teammates are always willing to take bold steps to be more effective. That is vital for issues like the circular ENVIRONMENTAL economy, for one, but also when it comes to getting the local community involved or putting on one of our thousands LABELLING: of local events, like World Clean Up Day. By implementing a role-based structure5 and offering training in sustainable development, we help ensure that more and more teammates are incorporating these skills into their work. Whether in 30.1% 7.9 kg stores, warehouses or service jobs, our teammates can all spearhead new initiatives in their workplaces. OF DECATHLON CO2 EQ. PER 69.4% 1 OF RANK 1 PRODUCTION SITES WERE WORKING TOGETHER TO MAKE THE WORLD A BETTER PLACE AND SHARE OUR PASSION FOR SPORT. PRODUCTS PRODUCT SOLD GIVEN A, B or C RATINGS FOR THEIR 16% IN 2017 -2,5% SINCE 2016 ENVIRONMENTAL MANAGEMENT THE DECATHLONIANS 3 1. 2018 Autumn-Winter season. 2. IPCC: Intergovernmental Panel on Climate Change. 3. www.there100.org 4. Rank 1 and Rank 2. 5. See page 28 CHALLENGES & STRATEGIES PEOPLE & MANAGEMENT PRODUCTS & SERVICES RESPONSIBILITY IN PRODUCTION STORES & TRANSPORT INDICATORS & METHODOLOGY
BREAKDOWN OF TEAMMATES BY GEOGRAPHIC AREA AS OF 31/12/2018
EUROPE DECATHLON OVER 1,511 AND RUSSIA 67.3% IN FIGURES STORES WORLDWIDE ILNI S LITH ANIA AS OF 31/12/2018* ASIA NTREAL IENNA IN 869 URBAN CLUSTERS CANA A A STRIA INCHE N S TH REA *All figures appearing in C RINTHE this report are as of 31/12/2018. 168 MORE THAN IN 2017 25% GREECE LE CAIRE AMERICAS EG T A AR HN ENH SENEGAL C L 3.3% SRI LAN A CA IA NAIR I INSHASA EN A AFRICA R C NG 69 AND MIDDLE EAST kg WAREHOUSES SANTIAG 7.9 4.1% CHILI CO2 EQ. PER AND LOGISTICS DECATHLON LOCATIONS IN OCEANIA NEW CITIES IN PRODUCT SOLD PLATFORMS NEW COUNTRIES -2,5% SINCE 2016 51 COUNTRIES 0.3% +12
12 65% OPENINGS IN NEW 168 96,002 275 MILLION STORE TEAMMATES OF SPORTS COUNTRIES IN 2018 46.9% WOMEN SPORTS USERS IMPACTED OPENINGS AND 53.1% MEN USERS 27 OPENINGS IN NEW IN 2018 BY OUR PRODUCTS COUNTRIES SINCE 2016 +16.8% MORE THAN IN 2017 DELIGHTED
BREAKDOWN OF TEAMMATES BY AGE BREAKDOWN OF TEAMMATES BY ACTIVITY AS OF 31/12/2018 AS OF 31/12/2018
€11.3 S ORT SER ICES NDER EARS VITALITY & RESPONSIBILITY RESPONSIBILITY & VITALITY 45 6.5% 85 PARTNER BILLION 4.6% EARS AND OLDER EARS DESIGN ROD CTION RETAIL AND DEFP2018 DECATHLON SUPPLIERS IN TURNOVER 2. % 63.4% 5.2% SER ICES BRANDS 10 MORE THAN IN 2017 (EXCL. VAT) 76.7% EARS EARS LOGISTICS DECATHLON +4.6% COMPARED WITH 20171 6.9% 23. % .6% 4 5 1. At constant exchange rates. CHALLENGES & STRATEGIES PEOPLE & MANAGEMENT PRODUCTS & SERVICES RESPONSIBILITY IN PRODUCTION STORES & TRANSPORT INDICATORS & METHODOLOGY
IN 2018, 86% O F R A N K 1 PRO DU C TIO N S ITE S CONDUCTING OUR WERE GIVEN A, B or C RATINGS A 2018 MATERIALITY 50% FOR THEIR HUMAN RESPONSIBILITY DECREASE IN ANALYSIS IN PRODUCTION (24% MORE THAN IN 2017) HIGHLIGHTS AIR TRANSPORT TO SHIP OUR PRODUCTS 1,157 SOCIAL AUDITS 2018
COMMITMENT 52.5% 69,4% OF RANK 1 PRODUCTION SITES TO THE OF DECATHLON WERE GIVEN A, B or C RATINGS TEAMMATES FOR THEIR ENVIRONMENTAL 12 NEW RE100 ARE EMPLOYEE OPENINGS INITIATIVE SHAREHOLDERS1 IN 12 COUNTRIES MANAGEMENT OR 49,503 TEAMMATES WORLDWIDE
ECO-DESIGN, MATERIALS SELECTION: VALIDATION 1,200 COTTON POLYESTER OF OUR FIRST 3 76% 17.2% VIGILANCE WCUD AND 20,000 SUSTAINABLY- SUSTAINABLY- EVENTS PARTICIPANTS SOURCED COTTON SOURCED POLYESTER PLAN HELD LOCALY WORLDWIDE 37.7% MORE THAN IN 2017 83% MORE THAN IN 2017
ENVIRONMENTAL JOINED THE LABELLING: -2.5% GLOBAL CREATING A SUSTAINABLE INTENSITY OF VITALITY & RESPONSIBILITY RESPONSIBILITY & VITALITY 30.1% CO2 EMITTED BY FASHION OF DECATHLON DEVELOPMENT TRAINING QUANTITY OF
DEFP2018 2 AGENDA PRODUCTS PROGRAMME FOR OUR TEAMMATES PRODUCT SOLD 2020 CIRCULAR FASHION 16% IN 2017 IN 2018 SYSTEM COMMITMENT DECATHLON COMPARED WITH 2016 6 7 1. In the countries where the process does take place for Decathlon. 3. WCUD = World Clean Up Day 2. 2018 Autumn-Winter season. CHALLENGES & STRATEGIES PEOPLE & MANAGEMENT PRODUCTS & SERVICES RESPONSIBILITY IN PRODUCTION STORES & TRANSPORT INDICATORS & METHODOLOGY
OUR RESOURCES CREATING VALUE FINDING BUSINESS OPPORTUNITIES MODEL OUR TEAMMATES OUR TEAMMATES IN CURRENT 96,002 teammates 50% of our teammates enjoy coming to work every day TRENDS: 46.9% women / 53.1% men 52.5% of our teammates are shareholders Breakdown by sector: 76.7% retail and services, Support for personal development and skill-building OUR VALUES: 5.2% design/production, 6.5% support services, 11.6% logistics 18.7% Payroll/Turnover Decathlon Academy Training Digital Platform 38 teammates sponsoring Foundation projects, THE BENEFITS and 9 Decathlon Exchange training centres helping 65,000 direct beneficiaries VITALITY & OF SPORT > Helping people discover RESPONSIBILITY and enjoy the benefits of sport PRODUCT DESIGN PRODUCT DESIGN in a way that is accessible 85 Decathlon brands to meet user needs Attractive high-tech sporting goods, and adapted to people of all In-house laboratories/prototyping workshops increasingly eco-designed, at fair prices ages throughout the world. OUR PURPOSE : 3,000 prototypes Exclusive, recognised and affordable innovations On-site testing and co-designing with users 45 patents have been filed and extended around the world TO SUSTAINABLY In-house net promoter score of 40% URBANISATION 76% of our cotton & 17,2% of our polyester come from more sustainable sources > Seizing the opportunities MAKE THE 30.1% of products have an environmental label1 presented by these settings PLEASURE by selling our products there. ENVIRONMENTAL AND BENEFITS SUPPLY CHAIN SUPPLY CHAIN 47 production countries + 42 production offices 28% of our products are sourced from our industrial partners DEGRADATION OF SPORT 1,347 suppliers (Rank 1 and Rank 2), including 45 partners 86% of our suppliers were given ABC Human Responsibility > Preserving our playing fields ACCESSIBLE 16 industrial production processes in Production (HRP) scores (96% for our partners) and reducing the environmental 1,157 Human Responsibility in Production audits 69.4% of our suppliers were given ABC scores for impact of our activities. TO THE MANY 93 Environmental audits local environmental responsibility (93.5% for our partners) 10 years of average length of service for the 100 first suppliers in terms of turnover DIGITAL TRANSFORMATION OUR VISION 2026: TRANSPORT AND LOGISTICS TRANSPORT AND LOGISTICS > For our teams, sports users, suppliers and partners 69 warehouses around the world Optimised sourcing: Do what I love 8.7 million tonne-kilometres transported product availability rates and inventory lifespan, (commercial, industrial and institutional), a new, faster and Co-create Product transport: 3.2% air transport, items shipped/m² and average per lorry load rate 84.7% maritime transport, 2.1% rail transport Decrease of environmental impact of products shipment in Europe more flexible way of interacting, working and connecting. unique products and 10% road transport (-19% of CO2 emissions in 2017 compared to 2018) Involvment in soft mobility growth Be where we are needed Making @store VITALITY & RESPONSIBILITY RESPONSIBILITY & VITALITY a fantastic experience OMNICOMMERCE OMNICOMMERCE 1,511 stores and digital platforms located in 51 countries and 275 million: Number of customers/sports users DEFP2018 Preserve to Protect 869 cities and towns, 65% of sports users delighted ensuring our products are accessible Business at workshops and with Decathlon Occasions through all our distribution channels 11.3 Milliards: Turnover (excl. VAT), + 4.6% growth MICHEL ABALLEA DECATHLON DECATHLON Organising sporting events with help from our communities 7.9 kg CO2 eq. per product sold (2.5 % less than in 2016) UNITED RESPONSIBLE 8 Open Water Swimming lover 9 All the methodological specifications are in the "Indicators and methodology" part. 1. 2018 Autumn-Winter season. CHALLENGES & STRATEGIES PEOPLE & MANAGEMENT PRODUCTS & SERVICES RESPONSIBILITY IN PRODUCTION STORES & TRANSPORT INDICATORS & METHODOLOGY
OUR MAIN OUR ORGANISATION IN 2018 EXTRA-FINANCIAL RISKS The sustainable development team at Decathlon is a network of some 50 teammates covering all themes and countries. A risk is an uncertain event with a negative impact on our ability to achieve our goals that could endanger the future of the company. Risk and opportunity are two sides of the same coin. We have identified the main risks Decathlon is facing and devised plans to address each one. ANTHON OARD O ISA ELLE G ADER DIRECTORS EI DE D E DE S STAINA LE In accordance with the subsidiarity principle in effect at Decathlon: DE D E DE F E DE ELO ENT STEERING A "company specialist" (the risk manager) determines the scope of autonomy (or framework), makes it available to all and ensures CO ITTEE that it is put into practice. The risk manager shares the framework with the community of local specialists in each country. I IGO GARCIA ROELAND “Local specialists” are the first line of defence for preventing our main risks. P ER LOET E E D ANAGE ENT Each leader (country, city, store and/or Decathlon brand leader) is responsible for ensuring that the frameworks are implemented S STAINA LE DECATHLON at the local level. LEADER GIORGIO OSSI DE ELO ENT This table sets out and describes the main extra-financial risks that have been identified at Decathlon. LEADERS R IE IOLET These risks are assessed on an ongoing basis and may require more attention when the internal and/or external context changes. E INTERNAL A DITORS
CATEGORY RISKS DESCRIPTION OF RISK ARINA LEANDRO SA STASSINO O LOS P E OERI ONS Risk that company strategies are misunderstood or not applied. E Risk of losing people-management best practices that have made Decathlon so CANDICE LEE RAHEL DA A E Losing sight successful (e.g., regular one-on-one meetings). D EP E DE E of our purpose Human resources risk (e.g., high turnover): If we do not lead change effectively, ARIE CHAILLO people may not enjoy coming to work as much and lose their motivation, with an impact on performance. AT DRA ER E F SO NDO S PE F E HASSO NI PEOPLE D F E Difficulties attracting and retaining the talent we need to implement our Managing talent S STAINA LE strategies. DE ELO ENT LIEN Risk of corruption in the countries where Decathlon is developing and where TRANS OR ATION GONTIER Corruption corruption is a common, significant risk. RA AELE D ROCESS LEADERS EE E E Risk in countries where we have significant purchasing volumes (for example, P D D DE production and procurement). RONAN E ER OD LE OG EN E DE E P E E ILIE A R Violations of the physical safety of customers in stores, employees, service P D CAN LA A ROLE 2 E E E E providers and/or industrial partners. ALL DECATHLONIANS E D P Endangering the safety Poor assessment of the ability to evacuate premises and prevent fires or and fundamental rights accidents (involving machines, chemicals, business trips, etc.), which may lead to issues facing society and engage with KEEPING of people inside and/or temporary, lasting or even fatal consequences, and/or impact Decathlon's image. outside the company Respect for people, individual freedoms and fundamental rights among our THE PLAYERS stakeholders involved in their area OUR PURPOSE: PEOPLE SAFE employees, industrial partners and service providers (working hours, contracts, COUNTRY SUSTAINABLE of expertise. They work alongside AND ACTING salaries, minimum working age, etc.). DEVELOPMENT LEADERS: These teammates to co-create the tools and PRESERVE individuals work with their teams to lead methods needed to make them self- ETHICALLY the Decathlon sustainable development sufficient and ensure that their processes TO PROTECT Endangering the health and are applied consistently across the world. Violations of the physical health and safety of a customer when using or coming strategy in their countries and are in ambitions in line with the ideas put forward safety of users when using into contact with our products, which may lead to temporary, lasting or even fatal direct contact with their stakeholders. products sold at Decathlon DECATHLON SD LEADER: In conjunction by the SD team and teammates. She also consequences and/or impact Decathlon's image. TRANSFORMATION PROCESS with the Decathlon leader, and in accordance leads a team of transformation process VITALITY & RESPONSIBILITY RESPONSIBILITY & VITALITY LEADERS: Specialists for key themes, with the company strategy, this leader leaders and manages the leaders network they anticipate the challenges and sets out our sustainable development for each country. A mismatch between how people actually behave and Decathlon's sustainable DEFP2018 development goals for the environment. THE Environmental pollution (water, air and soil) and its impact on the people who live Environmental impact near our industrial facilities. DECATHLON ENVIRONMENT A failure to take into account how our environmental impact affects our business OVERSEEING THE SD STRATEGY (resource depletion, changes in seasonality, more natural catastrophes, rising 10 prices for energy and raw materials, etc.). The strategy is coordinated by the SD leader, the Sustainable Development Steering Committee (made up of representatives from 11 different countries and business lines), internal auditors, the Decathlon leader and the Board of Directors. CHALLENGES & STRATEGIES PEOPLE & MANAGEMENT PRODUCTS & SERVICES RESPONSIBILITY IN PRODUCTION STORES & TRANSPORT INDICATORS & METHODOLOGY
OUR NEW A TRANSITION HOW DID YOU INTERPRET MATERIALITY ANALYSIS TOWARD RENEWED THE RESULTS? OUT OF MORE THAN 100 ISSUES, HERE ARE THE MOST STRATEGIC IN AMBITIONS IG: There were no surprises and THE OPINION OF OUR STAKEHOLDERS no major disconnects between what we are currently doing and the conclusions of the study. That
being said, we must intensify ANTHON our policies in certain areas, for OARD O ISA ELLE G ADERHOW DID YOU GO instance when it comes to greater EI diversity and inclusion, as well DIRECTORS S STAINA LE RESO RCE RESER ATION & CIRC LAR ECONO DE ABOUT D E DE PERFORMING OR ING CONDITIONS & H AN RIGHTS as resource reservation and the THE STUDY? circular economy. DE ELO ENT SHARING AL E DE D E DE F E RE ENTION & EN IRON ENTAL E ICIENC IN O ERATIONS IG: For this study we had several STEERING DELIGHTED SERS HEALTH & ELL EING OR ING CONDITIONS goals in mind. First, we wanted CO ITTEE ROD CT ALIT to be representative in terms of & SA ET WHAT ARE TRANSITION ORI IGO A LO CAR ON GARCIA ECONO ISABELLE GUYADER our internationalROELAND development, LI ING AGE & AIR ING RACTICES so we surveyed seven countries: THE NEXT STEPS? DECATHLON Bangladesh, ER LOET China, France, India, P ROD CT IG: A materiality analysis is not an AGILE ORGANISATION & NET OR ED RELATIONSHI S ILLS & NO HO DE ELO ENT A ORDA ILIT SUSTAINABLE DEVELOPMENT Italy, Spain and Vietnam. Then end in itself. This was an important SER EN IRON ENTAL IN OR ATION E E D LEADER we got the broader Decathlon starting point for our 2020-2026 ANAGE ENT SINESS ETHICS ENERG E ICIENC & RENE A LE ENERG SE DI ERSIT organisation involved by RICHNESS & INCL SION strategy. We have already started DECATHLON structuring the project into batches. S ORT RO OTION RACTICE S STAINA LE formulating our ambitions for & CO NIT IN OL E ENT We followed up specifically with LEADER IN 2018 YOU PERFORMED 2020-2026. E O ERING & teammates, users and customers, ATTRACTI E O S & TALENT ANAGE ENT We must develop our response GIORGIO OSSI AIR ANAGE ENT DE ELO ENTA NEW MATERIALITY suppliers, citizens, neighbours, business leaders and shareholders. to these challenges, starting from TEST. WHAT WERE YOUR R IEour IOLET culture, purpose and what LICENSE TO O ERATE & SOCIAL I ACT LEADERS We also wanted to get other OR ERS E O ER ENT makes us unique. Our 2020-2026 & CONTRACTORS CA ACIT ILDING GOALS? Decathlon players involved E to INTERNAL conduct the study. ambitions will be finalised in 2019 IG: We undertook this study as a and described in our 2019 report. A DITORS chance to have a real conversation We asked many open-ended
STA EHOLDERS E ECTATIONS STA EHOLDERS with our stakeholders about the questions to our activity leaders, 20 most important social, societal community representatives and ARINA 100 and environmental issues. shareholders,LEANDRO who SA by answering WHAT ARE The previous materiality test was inP their own words helped us THE TAKEAWAYS STASSINO O LOS SINESS I ORTANCE conducted in 2012 and it provided better understand and act on the basis of our current ambitions their concerns. Lastly, we directed FROM THIS PROCESS? TEA ATES Governance was subject to a special E qualitative process. In addition to the issues for 2015-2019. our questions about financial LA OR ISS ES IG: The dialogue with our presented in the table, Decathlon identified the following themes as strategic for the As major changes have taken and governance topics at certain stakeholders was rewarding and company. EN IRON ENT IN ACTI ITIES place inside and outside OERI the ONStargeted groups. We wanted to inspiring. Our interactions with & S L CHAIN ECONOMIC & GOVERANCE ISSUES: company since then, we decided take a comprehensive approach. teammates provided an opportunity • Transparency and traceability E to conduct this study again in order The process began in September to share a common vision of our SERS S LIERS • Stakeholders dialog and partnerships priorities and give meaning to our • Raw material prices and availability CANDICE LEE to develop a new set of ambitions. 2017 and endedRAHEL in October DA A E 2018. CITI ENS SOCIAL ISS ES actions. VITALITY & RESPONSIBILITY RESPONSIBILITY & VITALITY • ESG integration in vision & value creation To obtain robust results, D we EP ECONO IC & followed a rigorous methodology With the materiality analysis, we GO ERANCE ISS ES E DE E have started the transition from DEFP2018 METHODOLOGY: and worked with AFNOR for ARIE CHAILLO Survey conducted in seven countries: France, Spain, Italy, China, India, Vietnam and Bangladesh, guidance and support. our 2015-2019 policy to our with 2,100 teammates, 2,200 customer-users and 60 suppliers responding to an online 2020-2026 ambitions, designed
DECATHLON questionnaire and with 45 representatives of civil society interviewed in order to take stock of to set us apart. stakeholder expectations. "Significance for the business" was informed by workshops with 30 in-house experts and 20 AT DRA ER 12 13 interviews with company leaders and shareholders. E F SO NDO S PE F E HASSO NI D F E S STAINA LE DE ELO ENT LIEN TRANS OR ATION GONTIER RA AELE D ROCESS LEADERS EE E E P D D DE RONAN E ER OD LE OG EN E DE E P E E ILIE A R P D CAN LA A ROLE 2 E E E E ALL DECATHLONIANS E D P CHALLENGES & STRATEGIES PEOPLE & MANAGEMENT PRODUCTS & SERVICES RESPONSIBILITY IN PRODUCTION STORES & TRANSPORT INDICATORS & METHODOLOGY
OUR 2019 AMBITIONS TO PROTECT THE ENVIRONMENT OUR SD AMBITIONS 2015-2019 AND CONTINUALLY REDUCE OUR ENVIRONMENTAL IMPACT* ACHIEVED ACHIEVED *Target dates for some goals may not be 2019 given the current situation 2017 2018 These ambitions correspond to the policy set out in 2015 and are being updated to incorporate both the new materiality analysis and the progress made in each area. and the extra-financial risk analysis. A new 2020-2026 Sustainable Development policy will be included in the 2019 DEFP. Our sense of vitality and responsibility are key drivers of our sustainable development approach. 8.2 kg 7.9 kg REDUCTION IN OUR CARBON INTENSITY BETWEEN 2016 AND 2026 In addition to active monitoring, we anticipate societal challenges and issues in order to innovate and direct our efforts. CO2 EQ./ CO2 EQ./ -40% > We create action plans for each activity based on our environmental impact assessment Our priority is to create sustainable value(s) for our teammates, users, partners, neighbours and shareholders. and we are working together to reach the target approved by the SBT initiative PRODUCT SOLD PRODUCT SOLD -2,5% SINCE 2016
REDUCTION IN CO EQ. EMISSIONS PER ITEM DELIVERED -15% 2 DECATHLON TEAMS STRIVE TO MAKE A DIFFERENCE EVERY DAY IN EUROPE BETWEEN 2015 AND 2020 385 g 311 g > We are optimising the transport of our products CO2 EQ./ARTICLE CO2 EQ./ARTICLE
OUR 2019 AMBITIONS TO EMPOWER OUR TEAMMATES ACHIEVED ACHIEVED AND MAKE WORK MORE ENJOYABLE 2017 2018 78 CERTIFIED 83 CERTIFIED SITES SITES OF NEW COMPANY-OWNED SITES ARE CERTIFIED OF TEAMMATES LOOK FORWARD TO COMING TO WORK EACH MORNING 100% TO THE MOST EXACTING ENVIRONMENTAL STANDARDS STORES: STORES: 65% BECAUSE THEY ARE WORKING TOWARD PERSONAL AND COLLECTIVE GOALS > We are improving the energy efficiency of our sites 127.2 kWh/m2 118 kWh/m2 > We recruit people who are passionate about sport, vital, pragmatic and service-oriented 52% 50% and reducing the CO2 equivalent emissions stemming from their energy use > Taking only "yes, absolutely" answers WAREHOUSES: WAREHOUSES: 74 kWh/m2 58.1 kWh/m2 100% OF OUR TEAMMATES CAN PLAY THEIR SPORT REGULARLY, AT THEIR OWN PACE AND LEVEL 80% 79% > We encourage everyone to play a sport 100% OF THE ELECTRICITY WE USE WILL COME FROM RENEWABLE SOURCES BY 2026 > In accordance with our commitment as part of the RE 100 initiative 40.4% 55.6% OF OUR TEAMMATES HAVE A VOICE IN THEIR OWN DEVELOPMENT 100% AND LEARNING (I AM SUPPORTED IN MY PERSONAL DEVELOPMENT, STORES: STORES: 39% 39% MY KNOW-HOW AND MY PERFORMANCE) 83% 83% INCREASING SORTED WASTE > We support the development of each individual > We optimised the sorting rate for waste generated by our stores and warehouses WAREHOUSES: WAREHOUSES: 62% 66% 100% OF OUR TEAMMATES THRIVE BY TAKING ON MORE RESPONSIBILITY > We make it possible to put the principles of subsidiarity, responsibility and 89% 86% WE ARE REDUCING THE ENVIRONMENTAL IMPACT OF OUR PRODUCTS autonomy into practice by encouraging them to see the results of their decisions BY USING RAW MATERIALS FROM SUSTAINABLE SOURCES
100% 100% OF TEAMMATES FEEL SAFE IN THEIR WORKPLACE 94% 93% SUSTAINABLE COTTON FOR OUR DECATHLON TEXTILE PRODUCTS BY 2020 55.2% 76%
1 100% 100% OF TEAMMATES ARE SHAREHOLDERS IN THE COMPANY, IF THEY WISH TO BE SUSTAINABLE POLYESTER FOR OUR DECATHLON TEXTILE PRODUCTS BY 2021 9.4% 17.2% > We share the value created at the company 58.2% 52.5% PACKAGING MATERIALS WILL COME FROM 95% MORE SUSTAINABLE SOURCES5 BY 2025 84.4% 85.5% OF TEAMMATES CREATE HUMAN, ENVIRONMENTAL 100% AND ECONOMIC VALUE TO ACHIEVE OUR COMPANY PURPOSE - 92% 2 OF SUPPLIERS AT RISK FOR WATER, SOIL OR AIR POLLUTION 80% ARE ASSIGNED AN A, B or C SCORE ACCORDING TO OUR AUDIT CRITERIA > We improve the environmental performance of our suppliers' industrial sites by helping 26.8% 69.4% OUR 2019 AMBITIONS FOR THE SUPPLY CHAIN: ACHIEVED ACHIEVED them continuously reduce their environmental impact based on their risks PUT PEOPLE FIRST 2017 2018
3 2 OF OUR SUPPLIERS ARE GIVEN AN A, B or C SCORE OUR 2019 AMBITIONS TO COMMUNICATE RESPONSIBLY, 80% BASED ON OUR AUDIT CRITERIA ACHIEVED ACHIEVED > We regularly assess our suppliers to verify that working conditions comply 69% 86% PRAGMATICALLY AND HONESTLY ABOUT OUR SUSTAINABLE 2017 2018 with our Code of Conduct DEVELOPMENT ACTIONS
VITALITY & RESPONSIBILITY RESPONSIBILITY & VITALITY OF TEXTILE, FOOTWEAR AND HEAVY STITCHING PRODUCTS 60% WILL BE ASSIGNED AN ENVIRONMENTAL SCORE BY THE END OF 2019 OUR 2019 AMBITIONS TO BE A LEADER IN PRODUCT SAFETY ACHIEVED ACHIEVED 16% 30.1% > We ensure complete transparency in labelling the environmental performance AW6 SEASON 2017 AW6 SEASON 2018 DEFP2018 AND LONG-TERM USER SATISFACTION 2017 2018 of our Decathlon products to support responsible consumption
SATISFACTION FOR USERS OF OUR SPORTS PRODUCTS4
DECATHLON 67% > We ask them to share feedback about our Decathlon products 60% 65% OUR AMBITIONS ARE REVIEWED ON AN ANNUAL BASIS, IN LINE WITH CHANGING so that we can continuously improve them CONTEXTS AND ACTION PLANS, WITH INPUT FROM ALL THE TEAMS INVOLVED 14 15 1. In the countries where the process does take place for Decathlon. 5. Made from paper pulp. 2. Common objective for social and environnemental audits for 2019. 6. AW: Autumn-Winter. 3. Rank 1. 4. Percentage of users awarding our products a score of 4 to 5. CHALLENGES & STRATEGIES PEOPLE & MANAGEMENT PRODUCTS & SERVICES RESPONSIBILITY IN PRODUCTION STORES & TRANSPORT INDICATORS & METHODOLOGY
BREAKDOWN OF OUR GHG EMISSIONS BREAKDOWN OF OUR GHG EMISSIONS OUR CLIMATE COMMITMENT BY SCOPE BY ACTIVITY In 2018 at the request of states, the experts that make up the IPCC1 – the Intergovernmental Panel on Climate Change – were TONS OF CO2 EQ. (MARKET-BASED METHOD) IN % tasked with studying the consequences of a global temperature increase of 1.5°C and how we could avoid crossing that threshold. They came up with several scenarios, including a temperature increase of 3°C caused by greenhouse gas emissions. This warming could lead to profound and irreversible changes in our ecosystems. To limit this rise to 1.5°C, we humans must reduce our carbon ROD CT 4% ROD CT TRANS ORT AN ACT RING emissions by 45% by 2030 and become carbon neutral by 2050. SCO E 2 ,454 T CO E 46% 7% ROD CT SE
Decathlon identified reducing greenhouse an opportunity for the company to think 4% SITE CONSTR CTION SCO E gas emissions as one of our priority about our CO2 trajectory and adapt 153,32 T CO E AND O ERATIONS challenges in 2013. In 2017 we increased our corporate strategies to ensure our oversight of emissions-measuring that they are comprehensible and that 5% TEA ATE SCO E RA ATERIALS AND C STO ER TRA EL efforts and in 2018 we expanded these to they contribute to the effort necessary ,746,161 T CO E E TRACTION our product suppliers. worldwide. 5% END O SER ICE In 2018 Decathlon decided to update We believe that this impact should be SCOPE 1: direct emissions. SCOPE 2: indirect emissions from energetical 9% LI E OR ROD CTS consumptions. SCOPE 3: other indirects emissions (Supply, transport, use, our reduction target with guidance managed as closely as possible to local end-of-life...). from the Science Based Targets2 (SBT) emissions sources. That is why it is more international initiative. A new target will important and strategic than ever to train be submitted to this panel of experts, our teams, learn to use measurement which will then issue its opinion. The tools, and ensure ownership of goal of this initiative is to limit the rise approaches and action plans drawn up in temperatures to a maximum of locally. 2018 CARBON 1.5°C worldwide. This goal serves as FOOTPRINT Since 2013, Decathlon has counted all emissions that can be attributed to our activities in our carbon footprint, KEY FIGURES FOR OUR CLIMATE COMMITMENT: including the raw materials extraction required for production, in-store sales of products and their end-of-life stage, product manufacturing and transport, and site emissions. 7.9 kg -2.5% In 2018 Decathlon's carbon intensity stood at 7.9 kg CO2/product sold, 2.5% CO2 EQ. EMITTED BY EMITTED BY QUANTITY less than in 2017. This decrease resulted from some strategic decisions. QUANTITY OF PRODUCTS SOLD OF PRODUCTS SOLD IN 2018 We are now setting a goal for reducing approved by outside experts, for both our IN 2018 COMPARED WITH 2016 our impact by 2026 compared with strategies and the resulting action plans. our 2016 results. This goal is currently Such close monitoring ensures that our OUR under review by the Science Based company’s reduction target is in keeping Target initiative. with the scope of the climate challenge. COMMITMENT: Although SBT is a recent initiative, 515 1. NEW CALCULATION OF companies worldwide have committed REDUCE to take part and 164 have had their CO2 2018 ESSENTIALS OUR CO2 TRAJECTORY goals approved, including 10 companies OUR CARBON BASED ON THE SCIENCE in France. > OUR GOAL FOR REDUCING GREENHOUSE GAS EMISSIONS IS BEING REVISED TO ALIGN WITH BASED TARGET INITIATIVE THE PARIS AGREEMENT AND THE SCIENCE BASED TARGET INITIATIVE. THIS WILL MEAN FULLY INTENSITY, Why track changes in carbon intensity OVERHAULING OUR CARBON IMPROVEMENT PLAN, DETAILED SCENARIOS AND THE ASSOCIATED MEANING rather than overall GHG emissions? Decathlon worked to update our CO2
VITALITY & RESPONSIBILITY RESPONSIBILITY & VITALITY ACTION PLANS. trajectory based on the proposed Calculating the absolute value of our THE CO2 emissions was no longer useful for > THE INDICATORS ARE MOVING IN THE RIGHT DIRECTION THANKS TO OUR CARBON INTENSITY methodology from the SBT initiative. The ultimate goal is to align ourselves tracking Decathlon's performance. DEFP2018 EFFORTS; THIS WILL HELP US TAKE INTO ACCOUNT OUR COMPANY'S ECONOMIC ACTIVITY AND EMISSIONS Instead, we chose a new indicator: TRACK CHANGES IN OUR PERFORMANCE. with the global trajectory to keep global PER PRODUCT warming under the 2° C limit set by the “carbon intensity”, or the average CO2 Paris Agreement (COP21). This goal is impact per product sold. DECATHLON > WE HAVE INCREASED OUR RANGE OF TOOLS AND TRAINING PROGRAMMES TO HELP EMPOWER LOCAL TEAMS. WE MUST ALL TAKE OWNERSHIP OF OUR CARBON FOOTPRINT. SOLD currently under review by the panel of experts. This method helps us develop 16 medium- to long-term goals that are 17 1. https://www.ipcc.ch/sr15/ 3. The scope 2 result is in the KPIs board in this report. 2. https://sciencebasedtargets.org/ CHALLENGES & STRATEGIES PEOPLE & MANAGEMENT PRODUCTS & SERVICES RESPONSIBILITY IN PRODUCTION STORES & TRANSPORT INDICATORS & METHODOLOGY
With the benefit of several years of perspective on the carbon footprint for NEARLY Decathlon's total impact, the "change in
kg of CO2/product sold" indicator proved to be the most relevant for our company, given that our goal is to make the joys SITES AND 115 PRODUCTION SITES and benefits of sport accessible to all. 1,460 The idea is to focus on a trend rather than STORES AND WAREHOUSES (SUPPLIERS) ARE MONITORED a single number, as this more accurately reflects our day-to-day efforts to reduce USING THE RESOURCE ADVISOR TOOL the impact of our business activities. We chose 2016 as the reference year, as that was the year when Decathlon made our main commitments. Having laid this foundation, we can get beyond thinking 4. GREEN FINANCING: In Taiwan, the Sustainable Development At the end of 2018, a 2.3% financial in terms of annual profits or losses, team created a group challenge to reduce bonus was distributed, coming largely since the results of certain actions INTEGRATING OUR environmental impact by playing a from the impact of carpooling (20% become clear only in the medium-term. 4 ENVIRONMENTAL serious game called the Seed Game. The less CO2 compared with teammate They require an analysis within a larger Product transport: most notably, we By setting up training in the Resource game allows teammates to earn points transport in 2017) and energy savings timeframe (especially when it comes to PERFORMANCE INTO OUR obtained a 50% reduction in air transport Advisor tool and issuing quarterly reports by developing eco-friendly initiatives. (the most efficient site, Taichung, saved product design). FINANCIAL RESULTS when supplying our products. Through on environmental data, we have been The final result was a financial bonus, in over €6,000 on its electric bill). In Taiwan, addition to the economic result. 89.7% of Decathlonians took part in the 2. WHAT ARE this strategy we reduced the overall able to track results site by site over the impact of the transport of Decathlon past few years. In 2016, Decathlon recruited an extra- challenge, resulting in more than 4,500 OUR STRATEGIES products by 6.5% (see p. 94). environmentally friendly initiatives. Since 2018, the programme to reduce financial performance leader in the AND ACTION PLANS? Initiatives relating to waste and products’ our suppliers’ local environmental Sustainable Development team, to end of life are also implemented and impact also includes tracking of their introduce the notion of triple bottom line (People, Planet, Profit) into our overseen at the local level, resulting in a CO2 emissions using software that we In 2018 we overhauled our carbon 45% sorting rate in 2018. provide (see p. 78). performance. improvement plan, particularly with regard to Scope 3 on indirect emissions, For 2019 we are readying a programme In addition, the design teams for The first step in our CO2 approach was to calculate Decathlon's impact. Next, and we integrated CO2 emissions into the to support our suppliers as they navigate our Decathlon brands and industrial overall Decathlon value chain. the energy transition, thanks to a network processes are equipped with an we analysed the results to prioritise impact reduction initiatives. The third of CO2 specialists set up to assist them eco-design module that helps them When making investments, our priority is step is forecasting so that we can the emissions sources with the greatest in tracking their energy consumption and analyse and predict the life cycle of accurately plan our trajectory. Our CO2 impact. implementing their action plans to reduce components and end products. In greenhouse gas emissions. 2018 we also began using an analytical trajectory is now included in our monthly We reduced our CO2 intensity by tool that extracts data about our internal financial report to ensure that stepping up our efforts relating to environmental impact at different this criterion gradually takes its rightful Decathlon's strategic priorities. These 3. A NETWORK levels. The environmental impact has place alongside traditional economic apply primarily to: OF LEADERS OVERSEEING been estimated for more than 65% of indicators. Our energy supply: in joining the OUR PERFORMANCE Decathlon brand products. To mobilise our employee shareholders, RE100 initiative, Decathlon committed All these tools help us see the full picture extra-financial criteria are being factored to obtaining 100% of our electricity from In 2018 the international network of Decathlon's impact: by country, by into our share value in 2018, including renewable sources by 2026. In 2018, comprised 126 sustainable development product family, by Decathlon brand and changes in CO2 intensity (see p. 40). 55.6% of the electricity we consumed leaders, including 25 country leaders, 64 by supplier. In 2018, we started a project to include came from renewable sources, enabling Decathlon brand leaders and 37 industrial the extra-financial performance into the us to reduce the carbon footprint of process leaders. the electricity used at our sites by 7% debt agreements with banking partners, between 2016 and 2018 (see p. 90). These local players have been tasked with the project is still in progress. developing the impact reduction strategy At the local level, Decathlon teams are Eco-designing our Decathlon brands and local action plans. The impact of our also taking on board this link between products to reduce the impact of the products, sites (stores and warehouses) financial performance and carbon different stages in their life cycles. In 2018 and around 100 suppliers is now assessed performance. VITALITY & RESPONSIBILITY RESPONSIBILITY & VITALITY 76% of the cotton used in the products locally. we design came from sustainable sources, and 17.2% of our polyester The impact of our sites and transport DEFP2018 was sustainable. These efforts helped methods includes: teammate and customer travel, energy consumption, us reduce the CO2/kg of manufactured products by 1.4% between 2016 and product transport, waste production,
DECATHLON 2018. building construction, consumables purchases and air conditioning leakage. 18 19 4. Serious game: an educational game played in a corporate setting. CHALLENGES & STRATEGIES PEOPLE & MANAGEMENT PRODUCTS & SERVICES RESPONSIBILITY IN PRODUCTION STORES & TRANSPORT INDICATORS & METHODOLOGY
PUTTING PEOPLE PEOPLE & AT THE HEART OF OUR GROWTH Our teammates’ workplace well-being This year 50% of teammates around the is one of Decathlon's primary concerns. world stated that they enjoy coming to Our company strives to implement work (total responding "yes, absolutely"). MANAGEMENT labour and human resources policies This indicator, which is central to our in line with our values. At Decathlon we human resources policy at Decathlon, is believe that happy, engaged employees measured using an in-house barometer contribute to a company's performance that helps our teams take stock of the over the long-term. current situation and implement suitable In 2018 the Quality of Life at Work (QVT) action plans to ensure that everyone team continued expanding their efforts enjoys coming to work. in France with help from their network of Decathlon once again topped the Great local specialists (316 QVT specialists in Place to Work rankings for France, 2018). The goal is to have one specialist at coming in first in the "Best Workplace each site who can oversee the following with more than 5,000 employees" issues: disability, inter-generational category. This ranking, a benchmark cooperation, gender equality and quality recognizing the companies employees of life at work, psychosocial risks and like to work for, confirms our teammates’ social engagement. satisfaction.
PEOPLE AT DECATHLON IN FIGURES AS OF 31/12/2018
68% TEAMMATES WORLDWIDE ARE UNDER 29 3.4% OF TEAMMATES IN FRANCE ARE LIVING AND 0.8% ARE OVER 55 WITH A DISABILITY IN FRANCE 76.9% OF OUR TOTAL WORKFORCE WORLDWIDE 46.9% HAD A PERMANENT CONTRACT 2018 ESSENTIALS IN FRANCE: AT THE END OF 2018 OF WOMEN > DECATHLON LAUNCHED A SEXISM PREVENTION CAMPAIGN CALLED BLOW THE WHISTLE. 50% > THE DECATHLON MISSION HANDICAP TEAM CONTINUED WORKING TO RECRUIT, RETAIN, OF OUR TEAMMATES ENJOY 53.1% RAISE AWARENESS ABOUT AND COLLABORATE WITH DISABILITY-FRIENDLY WORK CENTRES. COMING TO WORK EVERY DAY1 OF MEN > DECATHLON SHOWCASED THE SKILLS OF SENIOR EMPLOYEES THROUGH THE WORK KNOWS NO AGE PROJECT. 21 1. Results from the Decathlon Team Barometer survey of 61,952 Decathlon teammates from across the world in 2018 (Survey 2017 based on 60,028 answers). Percentage of people who answered "yes, absolutely" to the question “I am happy to come to work every morning to advance our goals and my goals”. CHALLENGES & STRATEGIES PEOPLE & MANAGEMENT PRODUCTS & SERVICES RESPONSIBILITY IN PRODUCTION STORES & TRANSPORT INDICATORS & METHODOLOGY
GENDER EQUALITY: SUPPORTING EMPLOYMENT FOR PEOPLE WITH ENSURING EVERYONE HAS DISABILITIES IN FRANCE AND AROUND THE WORLD Decathlon seeks to promote and support employment opportunities for people with disabilities. Our network of QVT2 specialists A VOICE AT THE COMPANY is helping Decathlon improve working conditions for our teammates. These 316 specialists are the liaisons for our disability policy, Knowing that diverse teams drive In 2018 we launched our Blow the which focuses on four areas: employment and training, hiring practices, job retention and using disability-friendly work centres. innovation and performance, we have Whistle campaign to prevent sexism In 2018 Decathlon formed a partnership with the French Handisport Federation to promote employment for people with made diversity a top priority. in the workplace. The goal is to disabilities. Through this partnership, employees learn about disability through sport and they are put in contact with candidates Achieving a balance between men and encourage people to speak up and to with sporting experience during hiring. Making sport accessible to all is one of Decathlon's core values, as sport helps all our women in the workforce is part of this. raise awareness. Some of the topics teammates feel more connected to their work environment. That is how two employees living with disabilities became Decathlon covered include telling the difference The purpose behind the project led brand ambassadors in 2018, a position which enabled them to actively contribute to the brand strategy and also have their friends between jokes and sexism, and between by our Decathlon France teams is to and family try out products. flirting and sexism. The campaign calls ensure that everyone can achieve their on teammates to be mindful of their We actively seek to promote job retention, including by modifying workspaces with help from ergonomics experts (105 in 2017 in goals and play a genuinely active role reactions. France and 78 in 2018). In addition, leaders receive advice on how to manage teammates with disabilities. in the company, all within a caring and respectful environment. Three training programmes have been developed to achieve this: Female Leadership and Boost’elles are both women-only programmes created to help female employees gain self- confidence and develop career goals. IN ITALY 19 WOMEN COMPLETED THE FEMALE The Work-Life Balance When You're LEADERSHIP TRAINING PROGRAMME IN 2018 Expecting training programme is open to both men and women. TO DEVISE THEIR CAREER PLANS, REMOVE UNFAIR ROADBLOCKS, BOOST THEIR SELF- CONFIDENCE AND DEVELOP THEIR POTENTIAL.
Sport training with blind people - Decathlon Hungary TESTIMONIAL SÉBASTIEN BERNARD HUMAN RESOURCES LEADER IN THE IT DEPARTMENT Other countries have followed France's Decathlon Italy website since 2017. They in 2018. At the same time, Decathlon lead when it comes to initiatives that are suitable for many different sports: teammates are working to make sport support employees with disabilities: basketball, tennis, fencing, swimming more accessible by organizing free sport and handcycling (three-wheeled bicycles practice for blind people. After receiving Italy has made a major effort to raise WHAT MEASURES HAVE BEEN IMPLEMENTED IN THE IT DEPARTMENT? powered by the arms, mostly used by training from the Hungarian Autism awareness with leaders in an effort to hire Our department is not very diverse, so it is vital that our teams get the message about gender equality at Decathlon. In 2018 paraplegics). Offcarr, an Italian company, Society, our teammates began to offer more people with disabilities. Through a all our managers received training about sexism through the Blow the Whistle workshop. We want to take care of our people, manufactures these wheelchairs quiet shopping times starting in October partnership with the Italian Association as they are at the heart of our ambitions and our values. exclusively for Decathlon and the models 2018. During specific hours, the stores for People with Down's Syndrome, were developed in collaboration with our suspend use of the loudspeaker, turn VITALITY & RESPONSIBILITY RESPONSIBILITY & VITALITY Decathlon Italy offers internships to WHAT EFFECT DID THIS CAMPAIGN HAVE? teammates. In 2018, 80 wheelchairs and off the music and turn down the lights young sports players living with Trisomy around 100 spare parts and accessories to make shopping easier for customers The campaign helped managers and teams tackle the thorny issue of sexism. This is reassuring for everyone, because they 21, many of whom have gone on to be hired
DEFP2018 were sold. with autism and their families. understand the issue and they have information they can refer to. Everyone got the message very quickly thanks to the clear by stores. At the same time, the Aequalis frame of reference and easily identifiable contacts. project from Decathlon Italy is making In Hungary, an in-house campaign sport accessible to individuals with encouraged recruiters to hire people DECATHLON disabilities. Wheelchairs and spare parts with disabilities, resulting in the hiring have been available for purchase on the of nine teammates with disabilities 22 23 2. QVT: Quality of Life at Work. CHALLENGES & STRATEGIES PEOPLE & MANAGEMENT PRODUCTS & SERVICES RESPONSIBILITY IN PRODUCTION STORES & TRANSPORT INDICATORS & METHODOLOGY
Aréli Emergence Program WORK KNOWS NO AGE, THE INTERGENERATIONAL PROJECT AT DECATHLON FRANCE The goal of the Work Knows No Age As part of this work, a number of measures project launched in 2018 is to be more are available to help teammates prepare attentive to Decathlon France teammates for retirement, if that is what they want, over the age of 55. Experience- and to continue working and manage sharing between teammates and a the end of their careers under good multigenerational workforce make our conditions. For instance, we have offered company stronger and more productive. them the option to modify their working Among other things, older teammates hours and provided training courses have a great deal to offer in terms of with information about preparing for maturity, perspective and experience. retirement. Our company also offers The project involves implementing personalised retirement assessments and following through on our starting at age 55. retraining agency for the French Ministry intergenerational agreements from In addition to providing information, we OPENING DOORS AT DECATHLON of Armed Forces), with whom we formed October 2016. It enables Decathlon to also encourage our teams to honour the a partnership to help veterans find communicate more clearly about our careers of teammates who have been employment, or the Come See What I Do intergenerational policy and focuses with the company for 20, 30 or even 40 FOR GREATER SOCIAL INCLUSION project that helps year-10 students who on three main themes: hiring and job years by organising festive celebrations. do not have an extensive network land retention for seniors, sharing skills IN FRANCE their first internship. across generations, and navigating the end-of-career (retirement) transition. We also have a large number of local 0.8% For the past few years Decathlon has professional world and our passion for OF THE TEAMMATES been working to give a second chance sport. At Decathlon we believe in the partnerships. Through our partnership to people at or near the margins of power of sport to help individuals re-join with the Aréli organisation we were able ARE OVER 55 IN THE WORLD, society. These may be people looking society and get their careers on track. All to mentor 15 young people at Decathlon OR 756 TEAMMATES to join a new network, people who have these efforts will contribute to building in 2018. These five-year mentorships, experienced setbacks in their careers, or our commitment to corporate social part of the organisation's Emergence people who are getting back on their feet. responsibility. programme, are designed to help talented young people from underprivileged The goal is to help these individuals Decathlon is supported in this by backgrounds succeed academically and by welcoming them into our company a network of national reintegration professionally. where they can experience the partners like Défense Mobilité (the SATISFIED PART-TIME EMPLOYEES, A DECATHLON PRIORITY
At the end of 2018, Decathlon had 6,739 The Decathlon part-time policy is process. For instance, we put together a part-time employees on permanent based on giving priority to meeting the “part-time” tool kit for team managers in contracts in France. employee’s work schedule request at the order to give them useful guidance when TESTIMONIAL In early 2018 a new survey of all our time of hiring. Our company has modified it comes to complying with the rules for part-time employees on permanent our hiring process to ensure that the part-time employment. 3 FROM ARÉLI contracts revealed that 21% of them were needs of the future employee and those In addition, when part-time employees not satisfied with their hours. Decathlon of the recruiter are a good fit. Recruiters begin a new job, they receive an email took substantial steps to improve the now wait to see what the applicant's ideal to inform them of the rights and situation. The survey is conducted every hours would be before stating their own responsibilities of their new position. "The partnership between Decathlon France and Aréli's Emergence programme was first and foremost a chance to work needs. That prioritises the applicant's six months and the following survey These various measures are designed with incredible people and share our common values: promoting employment for young people, helping them discover the wishes and keeps employees from being showed that the number of employees to increase the number of part-time company, how it works, its jobs and responsibilities, and building bridges between young people and Decathlon through hired for hours they do not want to work. who were satisfied with their hours had teammates who are satisfied with their VITALITY & RESPONSIBILITY RESPONSIBILITY & VITALITY sporting activities and training. risen by 3%. We undertook a series of actions in hours. We had some big successes in 2018: holding multiple events at Decathlon at key points in the programme, such as orientation parallel to these changes to the hiring
DEFP2018 day for the newest crop of young people and the launch of 15 mentorships that became part of team projects. We are delighted about the active collaboration with the Decathlon teams; the enthusiasm of our partners supporting our mentees over the long-term will, we hope, inspire other employees to join us!" DECATHLON
24 25 3. http://www.areli.fr/le-programme-emergence CHALLENGES & STRATEGIES PEOPLE & MANAGEMENT PRODUCTS & SERVICES RESPONSIBILITY IN PRODUCTION STORES & TRANSPORT INDICATORS & METHODOLOGY
READY FOR RESPONSIBILITY AND FREEDOM We live in a world that is volatile, uncertain, continued experimenting locally, making complex and ambiguous (abbreviated changes and diving even deeper. The as VUCA), with digitisation, globalisation goal is to prepare each teammate, each and the race toward progress on the team, each site and each country to one hand and resource depletion and experience and develop the first part of rising inequality on the other. In the our Vision 2026: “Do what I love”. face of these realities, companies This transformation is people-focused must be agile, quick and efficient. They and virtuous, yet it is also demanding need teammates who are willing to be and requires guidance in order to daring, assume responsibilities and take anticipate the problems teammates decisions locally that make sense for may encounter during a time of major their immediate surroundings. change. To encourage our Decathlon In 2015 Decathlon began a process teams to be autonomous and engaged, of managerial transformation that we have provided them with skills plans continues to this day. In 2018 our teams and the resources they need to succeed. RALLYING AROUND THE VISION 2026 AND PUTTING IT INTO PRACTICE AROUND THE WORLD RESPONSIBILITY AND FREEDOM AT DECATHLON IN FIGURES Decathlon's Vision 2026 has been rolled out in some 40 countries around the world since the five pillars were chosen in 2016: doing what I love, co-creating unique products, making @store a fantastic experience, being where we are needed, and protecting AS OF 31/12/2018, WORLDWIDE people and the planet. In September 2018 a company survey of 5,000 teammates around the world found that 75% of them were aware of the Vision, 10% were putting it into practice every day and 92% felt motivated to take it to the next level.
Vision Day in Milan: On 26 and 27 86% 412 90% OF ALL April 2018, Decathlon Italy launched OF OUR TEAMMATES TEAMMATES HAVE DECATHLONIANS STATED an annual Vision Day with 150 Vision THAT THEY ARE MOTIVATED leaders and point people. The event THROUGHOUT THE WORLD TAKEN ADVANTAGE OF was held at the former site of the Milan STATED THAT THEY TAKE INTERNAL MOBILITY AND INCENTIVISED TO universal exposition, a location with a DECISIONS AS CLOSE TO OPPORTUNITIES THANKS TAKE PART IN THE FUTURE strong sustainability ambition. The aim ACTIONS THAT ARE PART of the encounter was to talk about what THE ACTION AS POSSIBLE TO THE POSTINGS countries had already achieved with 4 IN THEIR WORK EVERY DAY ON THE IN-HOUSE OF THE VISION 2026 regard to the five pillars and to motivate CAUSE 1 CAUSE 5 JOB OFFER PLATFORM the ambassadors in attendance to Do what I love Protecting the planet implement the Vision in their home and its inhabitants to countries. Over the course of the two-day protect our purpose event there were plenty of opportunities to share and get inspired: our Italian teammates presented the Aequalis project, an in-store international sign language (ISL) project, the creation of 2018 ESSENTIALS the Fenc’it Decathlon brand for fencing, and an idea for recycling textiles into > DECATHLON ENCOURAGED TEAMMATES TO EXPERIENCE AND ENGAGE WITH THE VISION 2026. shopping bags. All these initiatives align VITALITY & RESPONSIBILITY RESPONSIBILITY & VITALITY with one or more of the Vision 2026 > AUTONOMY, ACCOUNTABILITY AND LOCAL DECISION-MAKING ARE EXTREMELY POPULAR. priorities. CAUSE 2 CAUSE 4
DEFP2018 > EVERY TEAMMATE IS RESPONSIBLE FOR MANAGING THEIR OWN CAREER PLANS. Co-creating unique products Being there when > TEAMMATES CAN PLAY DIFFERENT ROLES AND TAKE ON DIFFERENT RESPONSIBILITIES we are needed AS PART OF THEIR JOB. DECATHLON CAUSE 3 26 Making @store a fantastic experience 27 4. For the 5,000 teammates who participated in the company survey. CHALLENGES & STRATEGIES PEOPLE & MANAGEMENT PRODUCTS & SERVICES RESPONSIBILITY IN PRODUCTION STORES & TRANSPORT INDICATORS & METHODOLOGY
DIVERSE RESPONSIBILITIES THE ENTREPRENEURIAL FOR GREATER FULFILMENT SPIRIT AT DECATHLON At Decathlon, each teammate is involved In the summer of 2017, the Entreprendre today’s challenges and the rapid in a project that entails one or more by Decathlon project was rolled out for changes occurring in society. Anyone responsibilities: TESTIMONIAL our French teammates (the first wave) in the company can be a part of this to help them "act boldly" by developing effort. Support from other people helps THEIR PRIMARY RESPONSIBILITY: AXELLE KIERS innovative projects. Coming out of the bring ideas to life with an ever-growing this is their job, accounting for up to Vision process developed in 2016 and palette of training programmes, regularly 100% of their working time. However, OLE building on the idea of freelancing, scheduled workshops and input from teammates may choose to structure N ET "I have been working as a our corporate transformation strategy communities (understanding how to their time so that they can take on one communications and events contributes to the first pillar of our vision: start a business, write a business plan, or more additional responsibilities that manager in the Innovation “Do what I love”. The goal is to encourage identify a target market, test an idea and contribute to other projects, with their department for three years now. people to act boldly and show initiative by so on). There is also a digital community team leader’s permission of course. That is my main role. Once I felt advancing the idea of entrepreneurship for any teammates interested in or ready proficient at this job, I was able to within the Decathlon culture to address to become entrepreneurs. M O take on another position with the
SECONDARY RESPONSIBILITIES: N OLE Sustainable Development team, in addition to their primary responsibility, where I now spend 20% of my these present an additional opportunity working time. That way I am able AT DECATHLON, TEAMMATES WHO WANT TO BE ENTREPRENEURS CAN CHOOSE FROM DIFFERENT OPTIONS: for teammates to express their talents to capitalise on my skills and put and contribute to value creation in a new 1. AS EMPLOYEES: THIS MAKES TEAMMATES "INTRAPRENEURS". them to work for another team." way. VALUE CREATED 2. BY BECOMING FULL PARTNERS (INDEPENDENT): THIS MAKES THEM "ENTREPRENEURS". 3. BY COMBINING THESE TWO OPTIONS AND BECOMING A HYBRID ENTREPRENEUR, SHARING THEIR TIME BETWEEN THE TWO.
Ten projects were created in 2018. These included in-store sport coaching from salespeople, having users loan each other sport products, renting second-hand sporting equipment at affordable prices, and setting up an innovative process that uses robotics and artificial intelligence to help stores stock shelves and do other tasks more efficiently. At Decathlon, people have always been Teammates can play multiple roles if they REASSERTING the heart and soul of our organisation. choose, supported by a developpment We identify four roles for our teammates: plan. Their responsibility is to adopt the THE ROLE Resource teammates contribute to right attitude at the right time and to one or more projects as part of their choose the right role for the situation and OF LEADER work. the project. Leaders lead a project and a team, and In 2018 we put our focus on the leader are responsible for creating value. role during Leader Day on 12 June, which was attended by 300 teammates from FOR OUR Coaches support teammates in their many different countries. During this INTERVIEW personal development. event, the attendees were reminded of PROJECTS Specialists put their specialised ALEXANDRE MIQUEL the importance of the leader mindset ATELIER SPORTIF INTRAPRENEUR AND SALESPERSON expertise and skills to work to support as well as their many responsibilities: AT THE PORTET-SUR-GARONNE STORE IN FRANCE IN 2018 teammates. clarifying what we do and do not stand for, putting subsidiarity into practice, and creating value. CAN YOU TELL US ABOUT YOUR PROJECT? Atelier Sportif is a gift card that is good for a workshop or a course on bike maintenance and repair and the equipment that goes with it. There are several levels to choose from (beginner, intermediate or expert) and you can add additional products to the gift card. At the end of 2018, a total of 430 gift cards had been sold at the Portet-sur-Garonne store and 380 customers had completed a workshop. Eleven other French stores have come on board since November 2018. VITALITY & RESPONSIBILITY RESPONSIBILITY & VITALITY HOW DID DECATHLON SUPPORT YOU IN THIS INITIATIVE?
DEFP2018 I got in touch with the right people. Currently, my primary sponsor is the Workshop, which is funding the project, and the Rockrider Decathlon brand is helping me with the vision and value creation aspects. With their help, I will spend a year rolling out my project in other stores and testing it on a larger scale with the human and financial resources I’ve been given. Right
DECATHLON now I'm a salesperson on Saturday and a project manager on weekdays. I can take training that contributes to my personal RESOURCE LEADER COACH REFERENT development and directly supports my project. 28 TEAMMATES 29 CHALLENGES & STRATEGIES PEOPLE & MANAGEMENT PRODUCTS & SERVICES RESPONSIBILITY IN PRODUCTION STORES & TRANSPORT INDICATORS & METHODOLOGY
EMPLOYEES TAKE OWNERSHIP DEVELOPING OF THEIR CAREERS WITH HELP FROM PEOPLE AND DIGITAL TOOLS SKILLS AND In conjunction with the existing mobility options, the self-management project gives each and every employee the chance to take UNCOVERING TALENT ownership of their career path. The project is based on transparent information through a training course and three interconnected digital platforms that include a programme called Create Your Own Journey: Providing employees with training creating new positions and providing throughout their careers is essential opportunities to develop new skills. for them to maintain the skill sets that By changing the way that knowledge In 2018, a total of 186 Belgian teammates Talent presents each person’s career path and profile to promote interaction they need to develop all our company's is passed on, especially by defining the took advantage of a two-hour module on between teammates. Feedback indicates that Talent is a driver for spreading a culture strategies. role specialists play at the company, discovering and promoting their talents, of positive retroactive comments (especially through mutual recognition of skills and Training ensures that teammates we have shifted the emphasis to and 22 participated in training to identify recommendations). are able to pursue their professional sharing knowledge and real-world their value creation zone using the Ikigai Job Offer optimises access to in-house job offers. This platform posted 691 development, both for skills directly experiences while continuing to method. job offers in 2018, to which a total of 5,461 applicants responded. Ultimately, 412 linked to their jobs and for their overall prioritise self-assessment and the digital teammates changed jobs thanks to the site. Born out of the Vision process in 2016, personal development, by helping them transformation. Create Your Own Journey fits with the adapt to the many changes in their work This learning method promotes Projects makes it easier to post and share projects. The platform listed 1,099 “Do what I love” pillar by supporting the environment. projects in 2018. teammate autonomy by stressing the transition to a role-based structure. Decathlon makes sure that every importance of skill development and These platforms are available in all Decathlon countries. Eighteen countries now use teammate has the resources they need at personal fulfilment through an agile them actively (compared with10 in 2017); these are countries where there is a local every point in their careers to help them structure that is open to all. contact person to manage them. become more autonomous while also
TRAINING AT DECATHLON IN FIGURES AS OF 31/12/2018
PROMOTING SUBSIDIARITY 1,368,118 HOURS OF IN-PERSON TO ADVANCE OUR PURPOSE 6 DECATHLON TRAINING AND 190,887 HOURS OF E-LEARNING COURSES EXCHANGE COMPLETED BY DECATHLON TEAMMATES Since 2015, Decathlon has been pursuing In 2018 we sent out a survey to all our WORLDWIDE a managerial transformation process employees that included the question: TRAINING CENTRES to focus on trust and responsibility. In "Are you the person who takes decisions WORLDWIDE 2018 we concentrated our efforts on on issues that affect you?" Of the 7,131 the subsidiarity principle: ensuring that teammates who responded, 70% stated 5 EMBASSIES MONITOR TEAMMATES DELIVERED decisions are taken locally, as close that they put subsidiarity into practice 7,815 to actions and outcomes as possible. every day. AT LEAST 1 TRAINING SESSION IN 2018 The right conditions must be in place WORLDWIDE to ensure that each teammate has the chance to experience this subsidiarity: more collaborative working approaches, greater agility, more empowerment, TESTIMONIAL clearly defined frameworks and 2018 ESSENTIALS transparent information. The goal NATHALIE TIBERGHIEN is to move from a pyramid-based HUMAN RELATIONS MANAGER IN FRANCE
VITALITY & RESPONSIBILITY RESPONSIBILITY & VITALITY management structure with centralised > DECATHLON DEFINED THE ROLE OF COMPANY SPECIALISTS FOR GREATER AGILITY decision-making to a set of autonomous IN THE ROLL-OUT AND SHARING OF SKILLS KNOWLEDGE BASES. and interdependent multidisciplinary
DEFP2018 "Personal development is key. The company cannot change unless the people > DECATHLON MADE IT EASIER FOR ALL OUR TEAMMATES TO ACCESS projects. These are human-scale and within it change. Working on your self, your emotions, your deeply held values.... SKILL-BUILDING TOOLS THROUGH THE DECATHLON ACADEMY PLATFORM. network-based projects that help people When you know who you are, you trust yourself and others, you choose your take decisions that are right for their local responsibilities and you decide." > DECATHLON EXCHANGE CONTINUED TO ADD CENTRES AND EMBASSIES THROUGHOUT DECATHLON contexts. THE WORLD. THEIR GOAL IS TO PROMOTE PERSONAL DEVELOPMENT, EMPOWER OUR TEAMMATES AND CONVEY OUR CORPORATE CULTURE. 30 31 CHALLENGES & STRATEGIES PEOPLE & MANAGEMENT PRODUCTS & SERVICES RESPONSIBILITY IN PRODUCTION STORES & TRANSPORT INDICATORS & METHODOLOGY
DECATHLON ACADEMY: ENHANCING CAREERS AND EMPOWERING PEOPLE LOCALLY
Decathlon wants each and every teammate to be able to measure their progress and performance independently and develop the skills they need to advance their careers.
In 2018 Decathlon created a single point The project has been deployed in of entry resource for skill building: the France. Fo other countries, launching will digital Decathlon Academy platform. continue till 2020. In France, the choice The goal is to ensure that every was made to designate local training teammate can access the skills they leaders whose job would be to build a would need for any Decathlon position, network of specialists for a specific area HELPING PEOPLE REACH THEIR POTENTIAL so that they can take control of their own (for example, a given town, store, etc.). careers and make collaboration between The role of specialists as well as their AND PROMOTING OUR CORPORATE CULTURE sectors more fluid. skills framework and responsibilities were also determined. The Decathlon Academy group built THROUGH DECATHLON EXCHANGE up a skills database that will help our As part of our continuous improvement teammates take an à la carte approach to approach, we revisited the content of any Since 2005, the teams at Decathlon reach their full potential by encouraging Course, open to all employees with their career plans by choosing the skills training programmes given less than 4 Exchange, which are now active in nine them to think about their personal access to a complete range of content in that they actually need. Each skills leader out of 5 stars by learners. countries, have supported teammates development to promote empowerment- online and video formats; suggests processes, tools and trainings as they take control of and manage based management. Our corporate culture shared with that facilitate local decision-making. their career plans; sharing Decathlon's The three main priorities for Decathlon 100% of our employees throughout the values, corporate culture and vision with Exchange in 2018 are: world through our Values and Purpose employees helps them dare to become An educational training ladder, training programmes. empowered and make decisions. available online and in-person to A worldwide Decathlon Exchange Aligned with the first pillar of the facilitate the personal development of network was also set up to share our Decathlon Vision, "Do what I love”, the each teammate; values and encourage everyone to main goal is to help all employees A new online learning platform, Dex embrace our corporate culture. THE ROLE OF A DECATHLON ACADEMY SPECIALIST : In 2018 we relied on local Decathlon Academy leaders and specialists to develop our training strategy. We wanted FOCUS to ensure that every Decathlon employee would be able to successfully use the skills base, in collaboration with the local Decathlon Academy leader. The Decathlon Academy specialist is in charge of all learning methods associated with a skill.
TESTIMONIAL The role of Decathlon Academy specialists includes three main responsibilities: NARATH CHHEAV 1. Developing the skills of each teammate: They are in charge of providing support and ensuring that teammates DECATHLON EXCHANGE LEADER IN CAMBODIA apply what they learn to their work. 2. Helping teammates acquire new skills: They analyse the requirements of a given area (country, store, etc.) and propose action plans that will help build the skills that are needed. WHY DID YOU WANT TO OPEN A DECATHLON EXCHANGE IN CAMBODIA? 3. Contributing to skill assessments: They make themselves available to skills leaders and coordinate the My main goal was to ensure that all our teammates would have local access to the Decathlon values and purpose. During various learning methods that have been selected by the leaders locally. They can also suggest and develop the week-long launch of the Decathlon Exchange, we held several workshops focusing on roles, in particular through the training programmes locally as needed. VITALITY & RESPONSIBILITY RESPONSIBILITY & VITALITY Values and Purpose seminar. The purpose of this work is to promote self-assessment so that each individual can evaluate their own successes WHAT KIND OF SUPPORT DID YOU RECEIVE?
DEFP2018 and areas for improvement through questionnaires and interviews. The country leader was the first to support the project. Later, the Decathlon Exchange team in France provided a lot of assistance. We formed the team quickly thanks to our enthusiastic and motivated teammates. The Decathlon Exchange To encourage employees to apply to become Decathlon Academy specialists, a dedicated training course called Embassy network also gave us a great deal of support, especially the dedicated teams in India and Vietnam.
DECATHLON Thinking Like a Specialist was pilot tested in 2018 and has been rolled out since February 2019.
32 33 CHALLENGES & STRATEGIES PEOPLE & MANAGEMENT PRODUCTS & SERVICES RESPONSIBILITY IN PRODUCTION STORES & TRANSPORT INDICATORS & METHODOLOGY
DECATHLON ACADEMY UP AND RUNNING IN CHINA DELIVERING Following in the footsteps of the French project, Decathlon Academy was launched in China in 2018 to help all our TESTIMONIAL HEALTH AND SAFETY teammates, especially those in stores, access training and encourage them TRACY SHI The health and safety of our teammates, development day-to-day, reduce stress to take charge of their learning. One DECATHLON ACADEMY LEADER FOR CHINA customers, corporate service providers and support teammates who are of the areas that the team overseeing and sports users is a top Decathlon experiencing difficulties. the project worked on was updating priority. The care that goes into creating a The personal safety of customers and the online learning platform that will fulfilling work environment for everyone, employees is a daily concern in every "We needed to launch and update this digital platform in China so that we replace existing tools over time so that thanks to prevention and safety country where Decathlon operates. could deliver a powerful learning experience to all our teammates. Our goal we will eventually have a single learning procedures, is extremely important. We follow a process based on safety was to encourage them to play an active role in their own learning, especially by ecosystem. Prevention initiatives for our teammates’ standards, groups of specialists who leveraging the post-training self-assessments. Plus, China's rapid economic health focus on two areas: first, physical discuss procedures, and teammates who Any teammate will be able use this development meant that we had to offer a mobile solution that was easy to health and arduous working conditions, are tasked with leading and upholding platform to take online or face-to-face use and accessible from any device. The initial feedback since we updated the with encouragement to play a favourite this responsibility at the local level. courses and interact with the various platform is highly encouraging: our teammates say that the platform is more sport and consideration of work communities that have been formed efficient and more in line with the direction our company is taking.” to share best practices and make the postures; and second, mental well-being, training materials on offer even better. with efforts to ensure professional
SUSTAINABLE DEVELOPMENT TRAINING FOR AN ACROSS-THE-BOARD IMPACT HEALTH AND SAFETY AT DECATHLON IN FIGURES AS OF 31/12/2018 Sustainable Development is a theme with was to make a real difference on the At the same time, we developed its own dedicated section on Decathlon ground, where they work. To help with and rolled out an engaging training Academy. We chose to organise the this, sustainable development training programme specifically for our stores in challenges in connection with this programmes for every level are now France to give our teammates what they topic on the platform so that we could available on Decathlon Academy. were asking for: a chance to organize cover all the Sustainable Development An online course (comprising 20 sustainable development initiatives that roles at Decathlon and offer a training e-learning modules: understanding are part of their daily lives. This training OF programme for each of the identified the issues, understanding eco-design, course was developed in collaboration 79% 93% 316 jobs. understanding the carbon footprint, etc.) with around 20 employees from all over TEAMMATES PLAY FELT SAFE IN THEIR QUALITY OF LIFE In 2018 an in-house barometer found was developed to help all our Decathlon France. THEIR SPORT REGULARLY WORKPLACE IN 2018 AT WORK SPECIALISTS that what teammates wanted most employees learn about the challenges and test their knowledge. 1% LESS THAN IN 2017 1% LESS THAN IN 2017 IN FRANCE
TESTIMONIAL CHARLES FRYS ROLLER SPORTS LEADER AT THE STORE IN LEERS, FRANCE
WHY WAS THE SUSTAINABLE DEVELOPMENT TRAINING PROJECT 2018 ESSENTIALS IMPORTANT FOR YOUR STORE? This is something I believe in and an important topic for our company in today's world, especially given how big we are! It's an issue that I really care about. More and more of our teammates are becoming attuned to this, which is why we > DECATHLON INSTITUTED A NETWORK OF LOCAL SAFETY MANAGERS THROUGHOUT THE VITALITY & RESPONSIBILITY RESPONSIBILITY & VITALITY created this course; our goal was to develop a comprehensive training programme for the stores and to have sustainable WORLD TASKED WITH MANAGING AND ENSURING COMPLIANCE WITH SAFETY RULES FOR development leaders in each store. TEAMMATES AND CUSTOMERS IN OUR STORES.
DEFP2018 > WE CREATED AN OFFICIAL PROCESS FOR PREVENTING AND ADDRESSING PSYCHOSOCIAL WHAT CONCRETE STEPS HAVE YOU TAKEN IN THE WAKE OF THE TRAINING? RISKS THROUGH THE BE + PROJECT IN FRANCE. At the Leers store we started with small steps like replacing all disposable cups with reusable ones and implementing a
DECATHLON "zero discarded product" target thanks to partnerships, as well as a project at the Lompret warehouse to give products a > A REVIEW OF ARDUOUS WORKING CONDITIONS IN WAREHOUSES AND STORES IN FRANCE WAS second life. LAUNCHED AND ERGONOMICS EXPERTS ARE LOOKING AT WORK POSTURES AND SCHEDULES. 34 35 CHALLENGES & STRATEGIES PEOPLE & MANAGEMENT PRODUCTS & SERVICES RESPONSIBILITY IN PRODUCTION STORES & TRANSPORT INDICATORS & METHODOLOGY
HIGHLIGHTING SOLUTIONS KEEPING CUSTOMERS TO PREVENT PSYCHOSOCIAL RISKS AND TEAMMATES SAFE According to the OECD, mental health Be + also offer a series of audio resources, concerns like depression affect more relaxation and meditation sessions, and AROUND THE WORLD WITH than one in six people in Europe and simple breathing exercises, all of which cost over €600 billion, or 4% of global help people become aware of the problem THE SAFETY UNITED NETWORK GDP. To achieve well-being at work, it and take a step back to get a sense of is essential to strike a balance between perspective; it also offers a dedicated DECATHLON CONSIDERS with criteria that have been tailored to safety risks. As part of this effort, each one’s personal life and professional life. community (Bubble and Well-Being). For THAT KEEPING account for local circumstances. member of the safety network makes Difficulties can arise in either of these day-to-day issues, Human Resources The Safety United network is made a commitment through a signed letter spheres, affecting the individual's entire contacts and QVT specialists (see p. 21) TEAMMATES, up of teammates from all levels of the of engagement with the Safety United outlook. are trained in active listening skills and USERS, company (from operations managers specialist and the country safety leader. taught to recognise warning signs. We are currently working to implement a To prevent these problems, Decathlon CUSTOMERS to country safety leaders all the way up has instituted a series of measures in If the risk is confirmed, teammates in to a global safety officer). The network global performance indicator for keeping France to alert us when our teammates France have many different internal AND SERVICE PROVIDERS maintains the focus on safety throughout people safe in 2019. are going through hard times so that and external resources that they can SAFE AROUND THE the world. In France, safety captains are in charge of keeping our teammates and users safe in we can offer them the support they access anonymously: social workers WORLD IS ITS PRIMARY Revised international specifications were need. These measures are part of the (hotline), psychological care (from published in April 2018. All country safety our stores and warehouses. Every store Be + project, which focuses on reducing an outside provider), and short-term RESPONSIBILITY. managers now have a contact person has an average of 6 to 12 safety captains psychosocial risks that include, for support programs after traumatic (in particular, all department managers), As part of our efforts to promote who acts as a specialist within the example, burnout, harassment and events, including the deployment of a who receive regular training on a variety autonomy and subsidiarity, safety is now Safety United network, enabling them to factors that may upset the work-life psychological response unit within 24 to of topics (handling evacuations and handled locally by those most familiar perform self-assessments and ensure balance. 48 hours after a death, a robbery, etc. accidents, for instance). with the local context. At Decathlon we that all the minimum requirements and maintain our strict standards in this local rules are in place and properly How well safety is managed locally is arena by giving each country and each overseen; whatever stage the country assessed using different metrics, from store a set of minimum requirements is at, the local level of oversight must on-site self-assessments to external (see below) that ensure safety remains be the same. Once again, the goal is audits performed by the Decathlon The risk factors are broken down into Two training programmes are available a priority. These are then fleshed out to ensure that the country is able to internal auditing team. RISK different categories, such as: in France to prevent risks and limit or independently and responsibly manage work schedules (working at night, eliminate arduous situations for our PREVENTION: working on a series of alternating teams, teammates: “Movements and Posture” repetitive work); and “Preventing Risks Related to Physical Activity”. ARDUOUS the physical environment (hazardous chemicals, high-pressure environments, In 2018 a working group in France extreme temperatures, loud noises, etc.); tasked with analysing conditions in our warehouses developed WORKING significant physical strains on recommendations from ergonomics teammates (uncomfortable postures, experts, in particular with a group of handling heavy loads, etc.). CONDITIONS instructors and engaging content to get PROTECTING TEAMMATES ON INTERNATIONAL BUSINESS TRIPS
As part of a risk prevention process, the messages across more effectively. FOCUS International business trips are often a key part of Decathlon teammates' job responsibilities. To make their trips Decathlon has identified the occupational as safe as possible, Decathlon recommends that they take certain precautions before, during and after their risk factors that are likely to affect the trip. The recommendations can be found on a dedicated website and application5. As a preventive measure, the health and safety of our teammates TEAMMATES WHO STATE THAT around the world. These risk factors health centre for our Lille sites – where the vast majority of international travellers are based – is given a list are measured in terms of time (length THEY PLAY THEIR SPORT REGULARLY of teammates who are planning to travel a month before their trip. Travellers are offered an opportunity to talk of exposure in hours or frequency) and about potential health risks associated with their trip, such as the risk of certain diseases, vaccines or boosters intensity (weight, auditory volume, etc.). O they might need, risks related to water or food consumption, etc. During their overseas trip, teammates can at NOT EALL D any time request medical assistance from an advisor familiar with their specific destination, and ask for care NO NOT AT ALL S adapted to their needs. After the trip, teammates receive a questionnaire about the conditions during their trip. VITALITY & RESPONSIBILITY RESPONSIBILITY & VITALITY 20% A OL TEL
DEFP2018 43%
DECATHLON S AT E 36 37% 37 5. Service provider : SOS International. CHALLENGES & STRATEGIES PEOPLE & MANAGEMENT PRODUCTS & SERVICES RESPONSIBILITY IN PRODUCTION STORES & TRANSPORT INDICATORS & METHODOLOGY
this role, special support resources, and ATTRACTING TOMORROW’S clear, streamlined pathways such as ATTRACTING, REWARDING the "work-study to future department TALENT THROUGH WORK-STUDY manager" track. Meanwhile, the #ChooseYourTeam AND MOTIVATING TEAMMATES communication campaign was launched OPPORTUNITIES IN FRANCE in 2018 to showcase Decathlon's Our teammates are the heart and soul commitment to hiring students with of our business at Decathlon, and To achieve our growth objectives, In 2018 a total of 35% of these hires signed a passion for sport, giving them the we communicate with them about Decathlon attracts work-study hires permanent contracts, compared with opportunity to turn a work-study compensation from the moment they by onboarding them and giving them 25% in 2017, and our efforts to improve position into their first job at Decathlon. join our team. Our compensation policy is responsibilities as rapidly as possible. how we bring our work-study hires on Decathlon helps make work-study hires designed to help employees feel involved At the end of 2018 we had 979 people board are expected to steadily increase more employable thanks to a positive in our company's financial performance, in work-study positions, representing this figure. Most importantly, 92.5% of first professional experience while to empower and motivate them, and to a significant recruitment resource our work-study hires were satisfied with positioning the company as a promoter attract new talent. for our company. We created these their experience at Decathlon in 2018. of professional and social inclusion for opportunities with several key goals in At Decathlon, our compensation We instituted a host of new initiatives young people in France. package has three goals: supporting mind: in 2018 to improve onboarding and In line with Decathlon's belief in company strategies, fairly compensating Decathlon is committed to helping retention for our work-study hires: subsidiarity, work-study hiring strategies employees for the value they create, and young people enter the workforce; During the onboarding process: take different forms in different locations. paying wages that are commensurate Decathlon wishes to retain 100% of welcoming and orientation events for In some regions, we have formed strong with salaries paid to other teammates our work-study hires as they finish work-study hires in every part of France, partnerships with schools and clubs and with labour market rates. Decathlon their studies by offering permanent or a regular newsletter with the latest news, to help identify talent and offer young also gives employees the chance to temporary contracts; and a discussion community on the people the chance to set out on their first become company shareholders in many 100% of work-study hires and interns company social network; career adventure. of the countries where we operate. are satisfied with their experience at Ongoing support: a mentoring Decathlon. programme to enhance and substantiate
COMPENSATION AT DECATHLON IN FIGURES AS OF 31/12/2018 GIVING TEAMMATES 52.5% A VOICE IN THEIR COMPENSATION OF TEAMMATES ARE The goal of Decathlon's compensation To help teammates better understand (overall package, sharing value created 2.1 scheme is to empower all our their compensation, the programme and employee benefits) as well as outside DECATHLON SHAREHOLDERS teammates and help them feel invested launched in 2017 – to give teammates information (pay scales elsewhere). BILLION OF EUROS IN 37 COUNTRIES in our company's financial performance, a voice in how they are compensated By bringing into perspective all of this TOTAL WORLDWIDE our mission and our values through a – was expanded to all locations in internal and external data and offering 59% comprehensive compensation package. France thanks to training for all Human a clear snapshot of each teammate's PAYROLL OF TEAMMATES FEEL THAT THEIR One of the core elements of the package Resources teams working on this topic. performance and level of responsibility, +4% COMPARED TO 2017 SALARY IS FAIR COMPENSATION is the idea of profit sharing, which draws The training module includes in-house we are helping our teammates play an FOR THEIR RESPONSIBILITIES on incentive and shareholding systems to information pertaining to Decathlon active role in their compensation. help employees become "part owners" of SAME NUMBER AS IN 2017 their company and also build up assets. Two years ago, Decathlon decided to incorporate customer satisfaction into OUR TEAMMATES FEEL THAT THEIR SALARY the incentive system in France. The IS FAIR COMPENSATION FOR THEIR RESPONSIBILITIES addition of non-monetary performance AS A % helps teammates feel more motivated 2018 ESSENTIALS about the company's financial and extra- VITALITY & RESPONSIBILITY RESPONSIBILITY & VITALITY financial performance. > DECATHLON RELIES ON WORK-STUDY OPPORTUNITIES AND HAS IMPROVED THE DEFP2018 ON-BOARDING PROCESS OF NEW WORK-STUDY HIRES. % % % % > EMPLOYEES ARE GIVEN SUPPORT TO HELP THEM HAVE A VOICE IN THEIR COMPENSATION. 20 20 6 20 20
DECATHLON > WE CONTINUED TO MAKE SHAREHOLDING MORE INTERNATIONAL, WITH 37 COUNTRIES PARTICIPATING IN OUR EMPLOYEE SHAREHOLDING SCHEME. 38 39 CHALLENGES & STRATEGIES PEOPLE & MANAGEMENT PRODUCTS & SERVICES RESPONSIBILITY IN PRODUCTION STORES & TRANSPORT INDICATORS & METHODOLOGY
PARTAKING IN THE VALUE THE DECATHLON FOUNDATION: CREATED THROUGH SHAREHOLDING Shareholding offers an opportunity SHARING THE VALUES for teammates to make a long-term investment in their company and to join in a shared venture. This gives them the OF SPORT TO HELP PEOPLE tools to better understand Decathlon's business and financial performance, so they can build up assets and feel more OVERCOME CHALLENGES involved and empowered. With teammates who help drive the company’s economic performance, IN THEIR LIVES shareholding is a real plus for our Since 2005, the Decathlon Foundation Serving all our Decathlon teammates, company and makes us a more attractive has provided support to teammates the Foundation supports any country employer. who wish to take part in initiatives by that is interested in developing their In 2018 a number of countries came on non-profit organisations with the aim of own local Foundation team. Today, four board with shareholding, keeping up the forging an alliance between sport and countries have autonomous teams. This rapid pace of country roll-outs. employability. aligns with our commitment to develop Our goal is to have our shareholding Believing that sport is an excellent projects as closely as possible to local liaisons, numbering 412 in 2018, driver for access to employment, concerns. communicate information to our the Foundation helps build lasting In addition to these community-focused teammates and make sure that everyone connections between teammates, the activities, the Foundation also works to has equal access. people they help and organisations assess our environmental and social Decathlon that are making a difference in their footprint, especially in India, so we can shareholding opening, communities. By making sport calculate the overall regional impact of Egypt (Nov 2018) accessible to people in difficulty and by Decathlon's activities. helping teammates create long-term ties with their neighbours, the Decathlon Foundation is putting our company's values and purpose into practice.
KEY FIGURES FOR THE FOUNDATION AS OF 31/12/2018
315,000 PEOPLE IN DIFFICULTY WHO HAVE OUR SHARE VALUE INCORPORATES 38 RECEIVED ASSISTANCE (SINCE 2005) NOW PLAY A SPORT THANKS DECATHLON'S EXTRA-FINANCIAL PERFORMANCE IN 2018 PROJECTS TO THE LOCAL ENGAGEMENT OF OUR TEAMMATES
FOCUS AND THE SUPPORT OF THE FOUNDATION Decathlon creates economic, social and environmental value, our sustainable development strategies and SPONSORED initiatives are built into the value of Decathlon shares. This means Decathlon's environmental, social and IN 2018 societal performance is directly tied to our financial performance. It also enables us to highlight extra-financial BY DECATHLON 65,000 PEOPLE HELPED values linked to long-term performance for all those who are part owners of the company. TEAMMATES BY PROJECTS APPROVED IN 2018 Decathlon's extra-financial performance is assessed based on all our sustainable development strategies and initiatives, with a focus on six representative indicators: how much our teammates enjoy coming to work, user satisfaction, human responsibility in production, environmental responsibility in production, carbon management and environmental labelling.
VITALITY & RESPONSIBILITY RESPONSIBILITY & VITALITY 2018 ESSENTIALS
DEFP2018 > AUTONOMOUS CONTACTS WERE DEVELOPED IN COUNTRIES THAT HAVE CREATED THEIR OWN COMMITTEES AND SUPPORTED LOCAL PROJECTS. > THE FOUNDATION'S WEBSITE PROVIDES OUR TEAMMATES WITH ACCESS DECATHLON TO ALL THE INFORMATION THEY NEED TO CREATE A PROJECT AND BETTER UNDERSTAND WHAT INITIATIVES WE SUPPORT. 40 41 CHALLENGES & STRATEGIES PEOPLE & MANAGEMENT PRODUCTS & SERVICES RESPONSIBILITY IN PRODUCTION STORES & TRANSPORT INDICATORS & METHODOLOGY
and select projects that align with the SUPPORTING TEAMMATES WHO WANT TO MAKE THE FOUNDATION'S Foundation's purpose and respond to local needs. Autonomous countries receive support from the Foundation A DIFFERENCE IN THEIR COMMUNITIES INTERNATIONAL ACTIVITIES team in France, supporting and clarifying The projects supported by the The Foundation funds community in events. We fulfil our mission by forging In line with our company's strategic The decision to create a country office processes with the goal of ensuring Decathlon Foundation are spearheaded initiatives through long-term investments ties with others and sharing the values of focus to ensure that decisions are taken is often tied to the number of projects that the local team can choose their by Decathlonians. Every project is in sports fields, facility renovations, sport, all in the interest of helping those by the people most directly affected by that are already spearheaded locally own community-oriented projects, proposed by one or more teammates sporting equipment and training for who have encountered difficulties in their them, the Foundation allows countries to by teammates. These autonomous coordinate their members and help local who co-develop the project with an careers in sport. lives. become autonomous if they so choose. entities organise their own committees teammates learn about community initiatives. organisation they have chosen to support Day-to-day oversight of the project in their region. Behind every project is a is provided by the Decathlonians personal story connecting teammates themselves. They co-develop the THE FOUNDATION'S INTERNATIONAL ACTIVITIES IN ITALY and the people they want to help. project, organise meetings and take part TAM TAM BASKETBALL 4 in team events even if the schools they YOUNG: COMMUNITY-BUILDING attend are far from the practice location. THROUGH BASKETBALL – LA FORGE DU VENT SOME EXAMPLES OF PROJECTS CASTEL VOLTURNO SCUOLA VELA MASCALZONE LATINO: TEACHING SUPPORTED BY THE FOUNDATION IN FRANCE The Tam Tam Basketball association is based in a coastal part of Italy's UNDERPRIVILEGED CHILDREN Campania region near the town of Castel TO LOVE THE SEA – NAPLES DECATH’LET: WALKING SOCCS : SAINT-OMER Volturno, which is home to large numbers WITH CHILDREN FROM THE CRICKET CLUB STARS of immigrants from non-EU countries The Scuola Vela Mascalzone Latino who often have trouble finding work. sailing school is located in Naples, on the MARC SAUTELET CENTRE INTRODUCES THE TOWN’S site of a former naval base. RESIDENTS TO CRICKET Born out of Decathlon teammates’ love Newfeel Decathlon brand leader David of basketball, the idea was to build a In 2010 the school's founder paid to and his wife work with children and SOCCS started out as a group of community of experienced basketball completely renovate the buildings. teenagers at the Marc Sautelet paediatric young disadvantaged immigrants in players who would teach residents to His idea was to help underprivileged Foundation provided funding for their centre in France's Nord department. Saint-Omer (a town in France's Nord play the game. children and teenagers in Naples sporting activities at every phase of discover a love of the sea by learning preparations and financed the purchase The goal for the project is to encourage department) playing their beloved game The Decathlon Foundation donated to sail. Today the organisation offers of 11 additional boats, apparel and basic children who are obese to increase their of cricket with rudimentary equipment. funds to buy apparel and sporting sailing lessons to girls and boys (ages equipment. physical activity and take up Nordic They came up with the idea, formed a equipment for these individuals, and, 6 to 18) from socially and economically walking. team and quickly made it to the regional thanks to the Tam Tam association, The long-term goal is to pass on the disadvantaged backgrounds. The group Through a partnership with the tournament. helped them build a community through values learned through sport, such as has gone one step further and now offers Decathlon Foundation, the Marc Sautelet The beauty of this project is the array of sport and receive psychological and loyalty, strength and perseverance, and The Foundation helped them build a many kinds of support, from after-school centre helped over 250 young people people involved, creating a local network educational assistance. The Foundation orient young people toward professional cricket field and reach out to many programmes to help finding a job and practice Nordic walking in 2018. that includes the store teams, the young also helped with the purchase of a bus, careers with a connection to the sea and children in the area, introducing them to access to a psychologist. The Decathlon sailing. the game. At the same time, the team job-seekers and local organisations so that the participants could take part at the local Decathlon store helped the (non-profits and NGOs). Some of these young immigrants in their efforts to find young people are now trying out for the DECATHLON FOUNDATION ACTIVITIES IN SPAIN employment by giving them guidance on French national team. resume writing and coaching them in job ALDEASSPORT: DEPORTEA: HELPING PEOPLE interview skills. PROTECTING CHILDREN FROM VULNERABLE FAMILIES AND WITH AUTISM EXPERIENCE GUIDING THEM TOWARD INDEPENDENCE – DECATHLON CUENCA THE JOYS AND BENEFITS WITH THE ALDEAS INFANTILES ORGANISATION OF SPORT – DECATHLON Aldeas Infantiles was created to support children from vulnerable families and to POZUELO STORE help them become independent, active members of society. The organisation works This project changes how adults with with children who have experienced parental neglect; through the organisation they autism live by helping them experience THE NEW DECATHLON FOUNDATION WEBSITE can find a secure, nurturing family environment. The organisation also works with the joys and benefits of daily physical the families of children placed in foster care to help the children return as quickly VITALITY & RESPONSIBILITY RESPONSIBILITY & VITALITY activity. The new Foundation website went live in 2018. Any non-profits as possible to their biological families and if this is not possible, to improve family FOCUS that want to be part of what we do can use this platform to access relations. By improving the physical, mental and emotional well-being of people with DEFP2018 information, and any teammates who are looking for ways to make a The support does not end when they become adults; from then on, it focuses on the autism, the aim is to prevent disease, real difference can explore the available opportunities. skills they need to meet their own needs and to develop resiliency, by offering them the improve motor skills, boost self-esteem tools that will help them be full members of society and join the workforce. and develop autonomy. DECATHLON > www.fondationdecathlon.com/?lang=en The organisation's work is divided into four programmes: protection, prevention, autonomy and cross-disciplinary initiatives. 42 https://www.aldeasinfantiles.es/ 43 CHALLENGES & STRATEGIES PEOPLE & MANAGEMENT PRODUCTS & SERVICES RESPONSIBILITY IN PRODUCTION STORES & TRANSPORT INDICATORS & METHODOLOGY
DELIVERING INNOVATION PRODUCTS AT EVERY LEVEL For Decathlon, innovation has always products as of the design phase and been a strategic priority. We aim to investing in cutting-edge technologies continuously reinvent ourselves so that are just a few of the ways we are making & SERVICES we can always deliver sports solutions this a reality. These approaches help us that work for everyone. This was more create more social value, be active where vital than ever in 2018, as profound global we are needed, have a positive impact changes have forced us to question our and make Decathlon a sustainable modes of consumption. company that innovates responsibly. In 2018 the Decathlon Innovation and The innovative ecosystem at Decathlon Sustainable Development teams chose today is made up of multidisciplinary to join forces to amplify our positive teams who promote innovation by impact. Doing more with less, favouring designing useful, simple and eco-friendly local resources, optimising production, sports solutions. thinking about a second life for our
INNOVATION IN FIGURES AS OF 31/12/2018 3,000 PROTOTYPES PRODUCED IN VILLENEUVE-D’ASCQ, FRANCE, EACH YEAR (SOURCE: PRESS KIT) 3,600 SPORTS ITEMS INCORPORATED INTO ENGINEERS DESIGNERS OUR LINES EACH YEAR 558 350 65% ECO-DESIGN, OF SPORTS MATERIALS SELECTION: USERS DELIGHTED COTTON POLYESTER ENVIRONMENTAL 2018 ESSENTIALS LABELLING: 76% 17.2% > WE EMPLOYED A RANGE OF METHODS TO DECREASE DESIGN COSTS 30.1% SUSTAINABLY- SUSTAINABLY- AND INCREASE THE VALUE OF OUR PRODUCTS. OF DECATHLON SOURCED COTTON SOURCED POLYESTER > WE DEVELOPED OUR INNOVATIVE MINDSET THROUGH FORWARD-LOOKING RESEARCH 1 AND THE OPPORTUNITY TO TRY OUT NEW PRODUCTION METHODS. PRODUCTS 37.7% MORE THAN IN 2017 83% MORE THAN IN 2017 16% IN 2017 > WE PROMOTED CO-CREATION WITH OUR SPORTS USERS AND INDUSTRIAL PARTNERS. 45 1. 2018 Autumn-Winter season. CHALLENGES & STRATEGIES PEOPLE & MANAGEMENT PRODUCTS & SERVICES RESPONSIBILITY IN PRODUCTION STORES & TRANSPORT INDICATORS & METHODOLOGY
Everyday”. A true ecosystem, it offers With this in mind, in 2018 the Alive ALIVE: both tools and support from real people team co-wrote Explore, a document on FRUGAL, SMART-COST INNOVATION: in a single physical location. societal trends that offers insight into EXPLORING Forward-looking ideas are integral what the world might look like in 2040. DECATHLON'S METHODS FOR INCREASING to the Alive project. That is why in As part of this collective intelligence 2018 the team explored topics like project, some 60 contributors from a FUTURE blockchain, e-sport, and functional range of backgrounds both inside and THE VALUE OF OUR PRODUCTS and cooperative economics. The goal outside Decathlon are providing their POSSIBILITIES is to help teammates understand the contributions and spreading its message changes happening around the world around the globe. Cutting costs, shortening turnaround For instance, by eliminating unnecessary features, etc.) and/or drastically reduce Alive by Decathlon, a part of the and aid them in their decision making. times and rethinking design are just a production steps (for example, its environmental impact. Our 2018 Decathlon Campus store in Villeneuve- few of the ways we are improving the embossing the brand directly onto achievements in this area include two d’Ascq, France, is Decathlon's dedicated "WE MUST CONTINUE EXPLORING value for money of our products. the leather instead of using a label), camping products. space for inspiration and exploration. Two of our current projects focus on we reduced both the cost and the CO2 The desert refrigerator is an evaporative Open to both teammates and people DECATHLON'S FUTURE HAND-IN-HAND this leaner design process. impact of a pair of our Tribord shoes cooling system that preserves food using from outside the company (customers, WITH LOCAL ECOSYSTEMS. by 10%. Likewise, we redesigned the nested containers separated by wet students and other companies), this is The Smart Gain project aims to packaging for our Ekiden One shoes so sand. With our camping stove, hikers can the place where people can share, get maximise the value of a product TO BE TRULY SUSTAINABLE, IT IS VITAL FOR US that we could fit more items in the boxes, heat their food by using the resources inspired, create and test ideas. Alive is an as perceived by the user. The team TO WORK TOGETHER BECAUSE WE FACE THE SAME enabling us to save €92,000, 22,000 around them as fuel. The team worked redesigns the product with a focus on 3 acronym for “All Living Innovation Values tonnes of CO2 and 192 m of water. PROBLEMS, WHICH CANNOT BE SOLVED ALONE." improving transport, logistics, customs, with outside partners like Nomade des The concept of frugal innovation Mers, an expert in low-tech solutions, to CHARLES FELGATE, VISION LEADER in-store management, design and industrialisation. The goal is to reduce involves using locally available resources bring these ideas to life. the cost for all our products by 1% and to to meet basic needs. The team aims to pass these savings on by lowering prices reduce product design costs by 80% in our stores. We used this approach to and use half of these savings (40%) to BIOMIMETICS: DRAWING INSPIRATION FROM optimise 30 products in 2018. deliver added value (aesthetics, new NATURE TO DESIGN OUR SPORTING EQUIPMENT Biomimetics is the practice of drawing inspiration from strategies found in the natural world to respond to technical challenges (products, services, energy consumption, transport, architecture and more) as part of a broader eco-design approach.
During the three-month challenge, CO-CREATING resources and coaching were provided to the participants to help them take their INTERVIEW ideas from dream to reality. This support WITH OUR included online classes, on-demand LUCIE BAILLEUL BIOMIMETICS LEADER remote availability from the organisers, SPORTS USERS a digital discussion forum and in-person Café des Sports meet-ups all over Decathlon has always made listening to France. WHAT IS YOUR JOB LIKE? our users a top priority. I explore biological models from the natural world that address the same situations and difficulties we face in our technical The 10 winning projects selected by our We wanted to take this a step further, so jury include an airtight, compressible challenges. That helps us identify strategies or functional principles that we can use to guide our product designs. For we launched a campaign to work with instance, certain kinds of fruit store water as a gel in small compartments, which reduces heat exchange and keeps them rubbish bin, a solar shower and sports users to co-create products for transportable zero-waste toilets. cool. That could be an idea to explore for future sports canteens. our Decathlon brands. Each winner received €1,000 and had an WHAT PROJECTS HAVE YOU WORKED ON? In June, the Randonnée Nature Decathlon opportunity to co-develop their project I began by compiling a corporate virtual library categorising natural principles by their function. More recently, I have brand, working with Oui Are Makers, with the Nature Hiking teams. been working with the Decathlon brands teams on how to eventually replace neoprene for diving, while maintaining body announced a competition encouraging temperature in the water, and on surf booties that surfers could easily slip off and on as they move from place to place. We hikers, campers and DIY enthusiasts are also working to replace lead in our fishing sinkers, using a more functional approach: rather than simply replacing lead to reinvent camping. Ultimately, 48 with another material, we are trying to understand and rethink the functionality of the sinkers. Five Decathlon explorers were applications from inside and outside the "INNOVATION IS A COLLABORATIVE PROCESS. trained in July 2018 by Ceebios, a nationwide biomimetics network in France, to study and test out this method. company were submitted, proposing 48 VITALITY & RESPONSIBILITY RESPONSIBILITY & VITALITY functional prototypes. MOST OFTEN, IT TAKES MANY MINDS, WHAT DOES DECATHLON HOPE TO ACHIEVE WITH THIS METHOD? MANY PASSIONATE PEOPLE WORKING TOGETHER
DEFP2018 This is a win-win approach for our product designers and for the environment, as the scientific information we are collecting has the potential to improve the environmental impact of our products. We need to view the natural world with humility and TO COME UP WITH AN IDEA AND PRODUCE admiration; it has so much to teach us. That is how we will find new, more sustainable solutions for our technical challenges. A GREAT PROJECT." DECATHLON I firmly believe that this method will help us put a whole host of new innovations on the market. FABIEN BROSSE, NATURE HIKING LEADER AND DECATHLON CO-CREATION LEADER 46 47 CHALLENGES & STRATEGIES PEOPLE & MANAGEMENT PRODUCTS & SERVICES RESPONSIBILITY IN PRODUCTION STORES & TRANSPORT INDICATORS & METHODOLOGY
ADD LAB, EXPANDING THE 3D PRINTING PROJECT Add Lab was established in May 2016 These include a cover that goes under ECO-DESIGN FOR for the purpose of integrating additive the bottom bracket of a bicycle with manufacturing technology into the an electronic gear-shifting system product design process. Its teams guide produced in a small production run, OUR PRODUCTS employees through the process of using or specialised tooling for workshops, According to the OECD report "Global In line with UN Sustainable Development software to model files and print parts factories and store fixtures. Material Resources Outlook to 2060"2, Goal 12 on sustainable consumption in 3D. A custom-made IT platform Add Lab has some 60 printers worldwide, global raw materials consumption is and production and in accordance with manages requests from the teams and including 41 in Lille, France, near most of set to double by 2060 if economies the fifth pillar of Vision 2026, "Preserve updates them about the status of their the design teams. Add Lab also provides bottle caps to transform them into the and lifestyles continue to develop at to Protect", at Decathlon we are printing projects. additive manufacturing support to other strands used as the raw materials for their current rate, which will contribute continuing our efforts to contribute to a Over 20,000 parts have been printed in Decathlon sites around the world, in printing. Several sites now have collection to resource scarcity. Materials use is global environmental transformation by the labs since 2016. Add Lab teams use places like Shanghai and Taiwan, to points for these types of plastic waste. expected to increase from 90 to 167 pivoting to more eco- and people-frien- additive manufacturing to produce parts better meet local needs. billion tonnes worldwide in 2060, as the dly activities. We are changing how with non-safety applications for our In 2018, Add Lab developed a method global population reaches 10 billion. we design, produce and distribute our products. for processing printing waste and plastic Moreover, unless concrete steps are products, as well as how we foster a taken to address these issues, this sustainable development culture within increase is likely to worsen pollution the company. of air, water and soil, and contribute significantly to climate change.
ECO-DESIGN IN FIGURES AS OF 31/12/2018 76% 17.2% OF OUR COTTON SUPPLY OF OUR POLYESTER SUPPLY 30.1% COMES FROM MORE COMES FROM MORE OF PRODUCTS HAVE temperature, etc.) and are able to SUSTAINABLE SOURCES SUSTAINABLE SOURCES THE BODYSIM PROJECT: visualise the effects on the human body. AN ENVIRONMENTAL 3 By varying the combinations of LABELLING 16 % IN 2017 PREDICTING HOW PRODUCTS parameters, we can produce multiple ENGINEERS ARE QUALIFIED TO EVALUATE simulations for different usage 53.8% conditions and environments. BodySim THE ENVIRONMENTAL IMPACT OF PRODUCTS AFFECT THE HUMAN BODY quickly produces results that we would Decathlon SportsLab, our research In the case of a shoe, for instance, we not be able to see with traditional analysis and development centre, is exploring can study the shock absorption of the methods. It also helps limit the number the inner workings and needs of the sole by simulating the mechanical stress of physical prototypes we make, keeping human body in the interest of leaner placed on the tendons. costs down (for producing moulds, for instance). product design. The expertise of our When using this tool, we select the 2018 ESSENTIALS 50 research engineers working in our parameters to be tested (material, four laboratories covers the science of thickness, terrain type, outside movement, behaviour and the senses, > IN PARTNERSHIP WITH ADEME (THE FRENCH ENVIRONMENT AND ENERGY MANAGEMENT
VITALITY & RESPONSIBILITY RESPONSIBILITY & VITALITY morphology, thermal comfort, and AGENCY) AND OTHER COMPANIES IN THE TEXTILES SECTOR, WE CO-CREATED A NEW measurement and analysis tools. ENVIRONMENTAL LABELLING. One of the tools developed by the "THE SIMULATION HAS HELPED US BE DEFP2018 > WE MADE PROGRESS WITH REGARD TO THE USE OF MORE SUSTAINABLE RAW MATERIALS, SportsLab teams is BodySim, a digital LEANER AND MORE TARGETED FROM THE GET-GO. DELIVERING ON OUR COMMITMENT TO MAKE PRODUCTION MORE ECO-FRIENDLY. simulation tool that predicts how a product will affect the human body. WE ARE MOVING FASTER AND IMPROVING > WE ENCOURAGED ALL OUR COMPANY STAKEHOLDERS TO EMPLOY RESPONSIBLE DESIGN DECATHLON USER SATISFACTION.” STRATEGIES TO MAKE OUR PRODUCTS MORE SUSTAINABLE AND AFFORDABLE. 48 OLIVIER WEBER, PRODUCT ENGINEER FOR KALENJI 49 2. http://www.oecd.org/environment/waste/highlights-global-material-resources-outlook-to-2060.pdf 3. 2018 Autumn-Winter season. CHALLENGES & STRATEGIES PEOPLE & MANAGEMENT PRODUCTS & SERVICES RESPONSIBILITY IN PRODUCTION STORES & TRANSPORT INDICATORS & METHODOLOGY
COTTON: in 2018, nearly 76% of the NEW ECO-LABELLING OF PRODUCTS, COTTON, cotton used for our products was organically grown, recycled or Better POLYESTER Cotton Initiative (BCI) labelled cotton, A FRENCH STANDARD compared with 55% in 2017. AND WOOL: We have committed to eliminating the use of conventional cotton by 2020. DELIVERING POLYESTER: polyester is a synthetic textile fibre derived from fossil resources. We are aiming for the polyester used at ON OUR RAW Decathlon to be 100% sustainable by 2021. To accomplish this, we are using MATERIALS more recycled polyester, dope-dyed4 virgin polyester and dope-dyed recycled COMMITMENTS polyester. Decathlon wants to address the main By the end of 2018, 17.2% of the polyester challenges surrounding these particular thread used in our products was derived raw materials, from their countries of from more sustainable sources (9.4% in origin to their use in our products. That is 2017). In October 2018, Decathlon was featured why we created an official list of criteria MERINO WOOL: a code of best practices in the “Preferred Fiber & Material that must be met, ensuring that our teams has been implemented with livestock Report”5 put out by an NGO called Textile feel empowered to choose the most farms in South Africa to ensure that 1) Exchange. This annual report ranks 111 eco-friendly suppliers and methods. our suppliers do not engage in mulesing companies around the world according These criteria include reducing pesticide (a painful surgical procedure performed to their use of responsible textile raw
use and CO2 emissions, using renewable on sheep), 2) their animals are allowed to materials. Decathlon was ranked in resources, and safeguarding the welfare range freely, 3) proper living conditions fourth place for recycled polyester, Eco-labelling assigns Decathlon on a voluntary basis. Engineering In Europe, Decathlon engineers have of animals and local populations. are provided, and 4) proper shearing eighth place for Lyocell and tenth place products a score based on their consultants were able to model the been helping to create a common practices are implemented – all in an for more sustainable cotton (by volume, environmental impact. At the end of impact of product life cycles to develop a standard known as PEF (Product effort to safeguard animal welfare. in millions of tonnes). 2018 in France, 1,500 products on our shared database, which is now consulted Environmental Footprint) for use in all EU website had an environmental label, by other companies. The rating, by member countries. accounting for 30,1% of all textile, heavy Decathlon engineers calculated for While these efforts are taking place, To go further on Forclaz commitments: https://www.forclaz.fr/merinos-bp_1359 stitching and footwear items. The label the entire product life cycle, takes into other initiatives have been organised at consists of a blue symbol and a rating account criteria like climate change, air the local level to promote the eco-design from A to E. Users can use these ratings and water pollution, and the depletion of of certain products, especially the raw to compare products and choose the natural resources. materials used. This is true for Decathlon most eco-friendly ones. This was a joint Although the project originated in France, Italy, which has instituted its own green TRAINING PROGRAMMES project involving ADEME (the French Decathlon has rolled out these eco-labels label and created a section on its website environment and energy management in other countries, adapting them to local for eco-designed products. agency), the French Ministry for the cultural norms. TO PROMOTE ECO-DESIGN Ecological and Inclusive Transition, and In addition to our in-house commitments, footwear, electronics, etc.) that list best and the environmental performance of other textile companies that participated Decathlon is making important practices for materials selection or our suppliers. In 2018, 53.8% engineers commitments to external stakeholders. production methods. were trained on these eco-design In 2018 we joined the 2020 Commitment Meanwhile, e-learning and in-person principles. circular economy initiative led by Global training options teach our engineers how Fashion Agenda, a forum that aims to get to assess the impact of their products industrial players from around the world to work together to make fashion more INTERVIEW sustainable. We have pledged that by FABIENNE BENECH 2020 all of our engineers and designers TESTIMONIAL ECO-DESIGN AND ENVIRONMENTAL LABELLING MANAGER FOR ADEME will be trained in eco-design to improve product recyclability, reparability and MARC PEYREGNE ECO-DESIGN LEADER durability. VITALITY & RESPONSIBILITY RESPONSIBILITY & VITALITY Tools and training have been made "We are giving our employees access to the kind of training that works for them WHAT HAS YOUR EXPERIENCE BEEN WORKING WITH DECATHLON? available to the design teams so they
DEFP2018 (e-learning, in-person with their peers, hands-on, etc.). We maximise the amount can start applying these guidelines right "Decathlon spearheaded this project and acted as the coordinator for the textile sector. This is a technical, complex issue, of information available online to make our discussions more relevant and we are away. We have eco-design guides for so we had to be sure we could trust the data before we used it and shared it with consumers. That took some time, but available to answer their questions and accelerate the eco-design process. We different product categories (textiles, Decathlon didn’t give up. The fact that a company like Decathlon is strengthening its commitments gives legitimacy to also check to make sure they are applying these new skills to real-life situations. DECATHLON environmental labelling as a tool, thereby raising awareness about responsible consumption and promoting sustainable That outcome is more important than how they get trained." production. The message is better received when it’s conveyed by one company talking to another company." 50 51 4. In dope-dyed treatment, pigments are incorporated directly inside the textile fiber, contrary to a post-dying treatment.. 5. https://textileexchange.org/downloads/2018-preferred-fiber-materials-benchmark-insights-report/ CHALLENGES & STRATEGIES PEOPLE & MANAGEMENT PRODUCTS & SERVICES RESPONSIBILITY IN PRODUCTION STORES & TRANSPORT INDICATORS & METHODOLOGY
SPOTLIGHT ON THREE ECO-DESIGNED PRODUCTS NEW PACKAGING SOLUTIONS MAKE SMARTER USE OF RAW MATERIALS The Forclaz Decathlon brand redesigned the trekking backpack to make it more The Packaging teams' strategy is to Some examples of new packaging limit the amount of additional materials durable and more eco-friendly. The new provide more eco-friendly packaging solutions for 2018: needed to protect these products. version of the backpack includes the solutions (when selling and transporting They examined the packaging for three following upgrades: items and on leaflets, hangers, bags, MINIMALIST PACKAGING models of elliptical trainers and reduced etc.). Most packaging at Decathlon the number of additional multi-material Clever assembly makes replacing WITH LESS PLASTIC: plastic fasteners fast and easy, with is currently made from paper and Packaging has been optimised for two components from 39 to 9, yielding a spare parts available in stores; cardboard. However, a portion of our Kipsta Decathlon brand products, a 40% reduction in the CO2 footprint. This packaging is made from plastic, which whistle and a set of needles for inflating had the added benefit of improving the Less harmful materials are being used, is derived from fossil resources. These balls. Previously sold in dual-material customer experience, as it takes less such as a dope-dyed interior lining and plastic materials have a significant time to remove the packaging and users "biton" rain cover; packaging (87% plastic and 13% environmental impact. As a result, cardboard), the packaging for these are left with less waste overall. A dual closure system and the addition Decathlon has chosen to ensure that products is now 100% fully recyclable of compression straps keep the weight 100% of our packaging (made cardboard. A "multipack" concept A SECOND LIFE FOR SURPLUS inside the bag, reducing pressure and RAW MATERIALS IN ITALY: from paper pulp) comes from helped reduce the size as well: rather wear and tear on the zipper. than having a single package worldwide The Reused Bag project in Italy uses In addition, CO2 emissions were cut more sustainable sources by with information translated into every surplus textiles from a nearby production by 23% and the average customer 2025. language, there are now two versions with facility to make bags for shopping and satisfaction rating went from 4.1 to 4.42 two sets of languages. These changes footwear. Manufactured by production [1] out of 5. With regard to the paper and cardboard reduced emissions by 70%, from 30,668 teams in Albania, these bags have their [3] LA VESTE TREK 100 materials used in most of our current kg of CO2 to 9,200 kg. own barcodes, so that they are fully THE 900 FORCLAZ packaging, Decathlon is focusing our Similarly, Outshock kimonos traded their integrated into the products for sale in FORCLAZ : strategy on managing the supply chain individual plastic, non-woven packaging Italy. To date, 69,500 shopping bags TREKKING BACKPACK: for these materials, down to the source for either recyclable or reusable and 10,000 footwear bags have been This is our most eco-designed padded of the fibres used, with the goal of hangers, or for simple elastic ties with a sold or given away in Italian stores since jacket for mountain trekking. Based 100% PEFC or FSC certification self-adhesive label, resulting in an 88% November 2018, saving 24,402 kg – or on a life-cycle analysis (LCA), the 75 km – of fabric from being destroyed. reduction in their CO2 impact. [2] THE KALENJI Forclaz teams have found that nearly rates for paper pulp by 2025. 90% of the CO2 footprint of our padded OPTIMISED INSERTS: MOTION LIGHT: jackets results from materials and production, especially the dyeing stage To protect fragile, bulky products during This small running light can be seen that accounts for 40% of the fabric's shipping, additional components (tape, up to 100 metres away at night. It is footprint. foam, cardboard, bags, polystyrene, etc.) not battery powered. Instead, it runs are used to fill the boxes in which they are For this jacket, we chose a dope-dyed on a system similar to a dynamo on being transported. Our teams sought to a bicycle: a magnet moves inside a process; the padding is a polyester tube containing a bobbin, creating a wadding made 70% from recycled magnetic field strong enough to power plastic bottles and the inner lining is 6 small LEDs. The energy is generated by made of "biton ". the runner's motion. The light lasts for To provide product information to users at least 10,000 km of running time. without the need for an additional label, these characteristics are printed directly onto the product lining. OUR STORE CLERKS WEAR THEIR COMMITMENT TO SUSTAINABLE DEVELOPMENT ON THEIR SLEEVES At Decathlon, we believe that getting These new vests will gradually replace all our teammates on board with our the old models as we deplete our TESTIMONIAL more responsible approach is key. We inventory. VITALITY & RESPONSIBILITY RESPONSIBILITY & VITALITY LUCIE MILOCHE put this into practice in our stores by On average, Decathlon Europe uses eco-designing the new vests to be worn 100,000 sales assistant vests per year. FORCLAZ PRODUCT ENGINEER by our clerks starting in August 2018. DEFP2018 This initiative has cut CO2 emissions by Each vest is produced from 10 recycled 5% and decreased our use of natural plastic bottles and features a "100%" resources by 24% compared with the "With the 100 trekking jacket, we wanted to show that we could reduce the environmental impact of our products with recycling symbol. DECATHLON the technology that Decathlon already has. I hope this will inspire our teams to apply these solutions to their products!" previous vest model. 52 53 6. Biton = composed of a dyed yarn and a non-dyed yarn. CHALLENGES & STRATEGIES PEOPLE & MANAGEMENT PRODUCTS & SERVICES RESPONSIBILITY IN PRODUCTION STORES & TRANSPORT INDICATORS & METHODOLOGY
To improve a product’s durability and WORKSHOPS: help sports users enjoy it longer, the OFFERING PRACTICAL Workshops and Decathlon brands have made reparability a key part of our INTEGRAL TO after-sales policy right from the design KEY PROJECT AND ECO-FRIENDLY SERVICES phase. FIGURES
OUR STRATEGY FOCUS Humanity is currently facing and exploring new operating methods. These local initiatives, alongside our The new policy encourages the Decathlon In 2018, 295,000 returned, environmental challenges directly By incorporating the circular economy long-standing Workshops and Decathlon brands to work with the Workshop repairable products teams to ensure that their services are linked to the exploitation of our planet's and functionality into our business Occasions second-hand platform, FOR EXTENDING were processed by the resources. In this volatile, uncertain model, we can harness the energies of highlight the range of options available a good fit for user needs. The Decathlon Workshops worldwide, context, we must be more proactive teammates who are already leading the to our sports users: incorporating PRODUCT brand teams are responsible for making than ever in combating the destruction way with their voluntary initiatives. These reparability right from the design stage, their products durable and listing the with repair solutions found of our environment by working to further include platforms that encourage people encouraging people to learn to maintain components needed to repair them. for 214,646 products, the economic, ecological and societal to reuse sporting equipment, workshops their sporting equipment, offering SERVICE LIFE The Workshops are furthering the accounting for 73% transition to new consumption models. that enhance product reparability second-life products that meet the company's digital transformation At Decathlon, we make it a point to help (+3% compared with 2017) and durability, events that feature needs of our sports users, and producing by detailing information about parts At Decathlon, we are taking stock of our our sports users enjoy their products for second-hand products, and donations. sporting equipment from recycled and providing step-by-step tutorials of the products donated responsibility in light of these challenges as long as possible. Repairing products materials. explaining possible repairs on the for repair by the Decathlon rather than discarding them is one way we after-sales website: reduce our impact on the environment. brands (79% in France, Present at our Decathlon stores since https://support.decathlon.fr 17% in Russia). DECATHLON O OTE T 1994, the network of Workshops (1,000 E CELL E A E O E DONAT N worldwide and 20 throughout France) They also ensure that certain parts are Users reported their AND DONAT ON NOT O LE provides a place where products can be compatible and available once products satisfaction by rating EC CLE A A LA T E O T D CA D THE OD CT repaired, maintained or customised. O T N are commercialised. service quality a 4.55 out E ENT of 5 (compared with 4.4 E ELL out of 5 in 2017). E A DONATE EC CLE D CA D
OUR ACTIONS FOR OUR PRODUCT RANGES, IN FIGURES DECATHLON OCCASIONS: AS OF 31/12/2018 A SECOND LIFE 69,990 UNSOLD PRODUCTS WERE DONATED FOR SPORTING EQUIPMENT 4.55/5 ACROSS FRANCE AND SPAIN TO NOT-FOR-PROFITS USER SATISFACTION WITH Decathlon wants to encourage people to reuse our products, so we offer our users the chance to sell their sporting equipment at our Trocathlon events or on our Decathlon WORKSHOP-REPAIRED Occasions platform. PRODUCTS 295,000 PRODUCTS REPAIRED IN OUR WORKSHOPS IN 2018 https://occasions.decathlon.fr/ 3% MORE THAN IN 2017 1. TROCATHLON EVENTS Created in 1986, Trocathlon is our way of helping our sports users buy and sell second-hand equipment. We have made re-selling pre-owned sporting goods even easier with our website occasions.decathlon.fr. Until 2017, these events featured equipment from every type of sport and were limited by logistical and organisational constraints 2018 ESSENTIALS as a result. In 2018, nearly all events organised by Decathlon France were focused on a single sport and spearheaded by sports users. The Decathlon Occasions platform was upgraded, so that users could suggest events for their communities and get in touch > WE STEPPED UP COLLABORATION BETWEEN OUR DECATHLON BRANDS AND THE WORKSHOPS, with other users. The sporting equipment on offer is inventoried, and all products are tested and inspected before being put up for VITALITY & RESPONSIBILITY RESPONSIBILITY & VITALITY APPLYING OUR AFTER-SALES POLICY FROM THE PRODUCT DESIGN STAGE ONWARD. sale. These events are scheduled based on the needs of local users. > WE LAUNCHED THE DECATHLON OCCASIONS PLATFORM FOR SECOND-HAND GOODS, 2. BUYBACKS DEFP2018 PROMOTING WAYS TO REUSE SPORTING EQUIPMENT AND ORGANISING LOCAL SPORTING Certain Decathlon stores are offering to buy back used B’twin bicycles in good condition, with the money put towards the purchase EVENTS (TROCATHLON). of a new bicycle. That way, sports users can save money while also taking their training to the next level.
DECATHLON The goal of this programme is to promote maintenance, repair, reuse and the adoption of eco-friendly habits to help reduce our > WE CONTINUED OUR EFFORTS TO OFFER SPORTING EQUIPMENT THAT IS PRE-OWNED OR environmental impact. SOURCED FROM RECYCLING STREAMS ALONGSIDE OUR NEW PRODUCTS. 54 In France, 50 Decathlon stores are currently participating in this programme. 55 CHALLENGES & STRATEGIES PEOPLE & MANAGEMENT PRODUCTS & SERVICES RESPONSIBILITY IN PRODUCTION STORES & TRANSPORT INDICATORS & METHODOLOGY
We created an agreement and a guide to ORGANISING best practices to clarify and simplify the process as much as possible, in an effort INTERVIEW DONATIONS to facilitate and manage donations. FABIEN DECROZE COMMERCIAL DIRECTOR FOR B’TWIN CHILDREN'S BICYCLES The first challenge was finding not- for-profits that would be able to store OF UNSOLD products and ensure that they were distributed in a fair manner. A dedicated "We have two main reasons for instituting the buyback programme: parents often purchase bicycles that are too big for their PRODUCTS platform was tasked with this work, children in hopes of getting more use out of them. Buybacks are a great way to give a financial incentive to regularly change managing distribution to different local sizes, so that children can fully enjoy their bicycles. We were also looking for solutions that would enable us to increase our We began donating items to not-for-profit organisations depending on the time of influence on the market for second-hand children's bicycles, in which our B’twin bicycles have a significant share. organisations in 2017 to solve the year, target recipients and needs. Our sales account for two-thirds of new bicycles, but only 5% of the used bicycle market, which makes up a third of the problem of unsold products or items with Setting aside the question of Since 2017, nearly 3 millions of products market as a whole." quality issues, the goal being to avoid performance, the goal was first and have been donated in France, United having to destroy new items from old foremost to create a legal process that Kingdom and Germany to 209 not-for- collections. Decathlon decided to donate would make donating easier for all profits. these products instead of destroying Decathlon players. SECOND LIFE EVENTS: them. REFURBISHING OUR SPORTING EQUIPMENT Our Quechua teams launched the Second bags could be repaired and resold. products are then placed on the shelves, Life initiative in 2016, holding events in At the Mountain Store, the process of with a Second Life corner in each our stores or workshops for customers refurbishing products includes several department. and equipment users where damaged different services, such as patching, products like jackets, tents and sleeping changing press studs and sewing. The
Mountain Store : www.youtube.com/Second_life_by_Quechua TESTIMONIAL BETHAN AUMONIER CORPORATE AND INSTITUTIONAL RELATIONS MANAGER AT DONS SOLIDAIRES Our teammates are empowered to decide THE EASY RETURN whether to resell, recycle or donate the returned products. PILOT PROJECT: Dons Solidaires collects unsold, non-food products from companies and retailers and gives them a second chance to be LETTING CUSTOMERS In 2018, 50% of these products were useful by distributing them to over 500 organisations throughout France. returned to the shelves and sold TRY OUT PRODUCTS alongside new items. HOW DO YOU FEEL ABOUT DECATHLON'S COMMITMENT TO DONATING? AND LISTENING TO Currently, 150 stores in France are The partnership between Dons Solidaires and Decathlon got started in 2011, at the initiative of a logistics employee. THEIR FEEDBACK participating in this initiative. Decathlon's commitment has grown stronger over the years. In 2017, we signed an agreement with all the Decathlon brands and put in place procedures to make donating easier. It has been a real team effort! Today, their work goes beyond just We wanted to encourage users to try out donating products. Decathlon employees regularly donate their time during volunteer days. products and help them avoid buying Simply put, Decathlon's commitment to "donate rather than destroy" unsold products has been taken up by all the employees sporting equipment that does not work working with the brands, the head office, the warehouses and the stores. for them, so we implemented a process in our stores that makes returns much WHAT HAS RESULTED FROM THIS PARTNERSHIP WITH DECATHLON, easier. Thanks to this strategy, we can AND WHAT DO YOU HOPE TO SEE IN THE FUTURE? also receive detailed feedback from The feedback from the organisations and those who benefit from the programme has been uniformly positive. They are customers about how they used the grateful for Decathlon's donations, which run the gamut from warm clothing to football boots. products, in terms of quality or level of EDWIN DOMINGUEZ proficiency. HIKING, TREKKING & VERTICALITY LEADER Our work with Decathlon takes place in France – warehouses throughout the country regularly donate to nearby organisations – and in the United Kingdom and Germany, through our partners at the In Kind Direct International network. Through this initiative, Decathlon France (DIGNE-LES-BAINS STORE, FRANCE) processed 150,000 product returns in Going forward, we would like to work more closely with the brands and stores to build stronger local ties and better meet the VITALITY & RESPONSIBILITY RESPONSIBILITY & VITALITY our stores in 2017 and 130,000 in our needs of the organisations. workshops. "Ensuring a second life for our products is a way for us to deliver on our sustainable development commitments. It also allows us to continue making DEFP2018 The returned items undergo rigorous testing and inspections, and are cleaned, sport accessible to as many people as possible, as our sports users can buy disinfected or repaired as needed. They these products at reduced prices while still being covered by our Decathlon guarantees. That's a real plus!
DECATHLON are eligible for exchanges and refunds like any new product. By promoting this project, I am doing my part to further our company's global strategy to promote sustainable development." 56 57 CHALLENGES & STRATEGIES PEOPLE & MANAGEMENT PRODUCTS & SERVICES RESPONSIBILITY IN PRODUCTION STORES & TRANSPORT INDICATORS & METHODOLOGY
CREATING SAFE, HIGH-QUALITY PRODUCTS At Decathlon, we design and produce to prevent defects, detect anomalies our own branded products. To guarantee and apply corrective measures in real satisfaction for customers and users, we time. Maintaining a consistent level of have put safety and quality controls in standards ensures our products are place at every step of the value chain. Our safe, no matter where they are produced. company conducts product inspections Chemical risks are also assessed on a at different points in the design, regular basis to actively protect suppliers production and commercialisation and sports users. phases. As long as products are available for In 2018 the challenge for the Quality sale, their reliability is continuously Department, and for all our teams active monitored: Decathlon responds to all in the production chain, was to help inquiries from sports users concerning our suppliers increase their expertise, toxicological issues, and our product with the goal of greater autonomy design teams track online customer and more sustainable quality overall. reviews to continuously correct and Our partners and suppliers are trained improve product quality.
DECATHLON PRODUCT 65% OF SUPPLIERS COMMITTED QUALITY AND SAFETY OF USERS WERE 71% TO MANAGING CHEMICAL SUBSTANCES IN FIGURES DELIGHTED WITH BY SIGNING DECATHLON'S RESTRICTED AS OF 31/12/2018 THEIR DECATHLON SUBSTANCES LIST REWIND: APPLYING THE PRINCIPLES PRODUCTS OF THE CIRCULAR ECONOMY 1,159 5,266 The Rewind project, started by Decathlon A company has been chosen to manage In addition to this recycling project for PRODUCTS/MILLION 1.1 DAYS DECATHLON BRAND teams in 2016, involves collecting the collection and sorting of recyclable clothing at the end of its service life, we end-of-life clothing, reducing it into fibres, materials. also have a proven short-term solution WERE RETURNED TAKEN TO ADDRESS COMPLAINTS, PRODUCTS HAVE and using these fibres to make thread, In addition to supporting our involving production scraps. The system DUE TO DEFECTS IN THE EVENT OF A QUESTION OR BEEN TESTED FOR fabric, and ultimately new products. environmental strategy, this project is for collecting industrial fabric scraps is OR CUSTOMER ADVERSE SKIN REACTION TOXICOLOGICAL The French project team, composed of important for its economic impact and already well established and the scraps DISSATISFACTION COMPLIANCE a consortium of five members, has been long-term profitability. are clearly identified and uniform, making them easier to sort. In 2018 we sold granted funding by ADEME (the French There are technical limitations that must nearly 3.1 million pairs of tennis socks environment and energy management be addressed, especially with regard produced using this method. agency) to continue its work. to sorting (qualitative preparation of the materials) and shredding, as the 2018 ESSENTIALS thread must meet certain technical specifications (fibre quality at the end of the process). > WE IMPLEMENTED NEW QUALITY AUDIT CRITERIA TO ENSURE THE APPLICATION OF A UNIFORM SET OF STANDARDS THROUGHOUT THE WORLD. THIS WILL ALSO HELP OUR VITALITY & RESPONSIBILITY RESPONSIBILITY & VITALITY SUPPLIERS BECOME MORE AUTONOMOUS. > WE APPLIED THE ISO STANDARD FOR STANDARDISING OUR ONLINE CUSTOMER REVIEWS, DEFP2018 MEANING WE NOW HAVE A SINGLE INTERNATIONAL KNOWLEDGE BASE FOR ALL OUR ACTIVITIES.
DECATHLON > WE HELPED SUPPLIERS INTEGRATE AND APPLY THE NEW RESTRICTED SUBSTANCE LIST (RSL) AND WE BECAME A MEMBER OF THE AFIRM INITIATIVE. 58 59 CHALLENGES & STRATEGIES PEOPLE & MANAGEMENT PRODUCTS & SERVICES RESPONSIBILITY IN PRODUCTION STORES & TRANSPORT INDICATORS & METHODOLOGY
chosen to stop selling any Decathlon QUALITY DEPARTMENT PROCESSES: STANDARDISING ONLINE products with ratings lower than 3 out of 5. Products are only put back up for sale if they have been improved, and an insert EMPOWERING SUPPLIERS CONSUMER REVIEWS: BUILDING is provided to explain this. Consistently reminded of the importance of customer FOR CONSISTENT QUALITY TRUST IN ONLINE PURCHASES satisfaction, teammates and product managers read and reply to online The Quality teams ensure that Decathlon detecting non-compliant situations so IMPROVING THE CONTROL PLAN Since 2013, Decathlon has been working moderation and publication rules. reviews. These reviews directly impact applies our standards consistently for they can quickly remove products that do TO BETTER DETECT INSTANCES to standardise consumer reviews. The In 2018 Decathlon chose to take steps compensation for our Decathlonians, our branded products, no matter where not meet our standards and mastering OF NON-COMPLIANCE purpose of this voluntary initiative is to come into compliance with the ISO accounting for a percentage of their they are produced. all the critical control points that must to actively contribute to improving standard used worldwide, with the goal The control plan strategy was revised so quarterly bonuses. be monitored at the production site for sector practices to ensure more reliable of implementing a single transparency In accordance with the subsidiarity that our quality operators can now focus each product and each manufacturing information, fairer competition between benchmark for all countries where we principle from our Vision 2026, on helping suppliers gain proficiency in process. players and increased trust between operate. The reference framework for production quality is managed locally production processes, rather than on Decathlon and our users. the standard is used for Decathlon close to production sites. Suppliers To address these ambitions, we performing quality control inspections In January 2018, France’s Digital products as well as services such as the receive on-site support from local developed a new, three-point strategy of finished products. Through this Republic Act reaffirmed that online Workshops. Decathlon liaisons, whose work involves that will make us more consistent: work, Decathlon aims to help teams recommendations must be made more providing training and monitoring Quality leadership: Suppliers must become partners who contribute to Consumer reviews as performance reliable and transparent. This French compliance with specifications. be able to independently identify process improvement with a shared indicators for teammates law was drafted at the same time as non-compliant situations, taking understanding of all production chain The reliability of customer reviews also NEW QUALITY AUDIT CRITERIA ISO 20488, which is divided into three ownership of product quality. variables. affects our internal performance: we have FOR GREATER SUPPLIER main parts: review submissions, Internal assessment: In accordance The application of these strategies is AUTONOMY with the continuous improvement essential to continuously improve the To ensure that quality standards are method, suppliers must work to maintain quality of manufacturing of Decathlon applied over the long term, a new set of optimal quality on a daily basis. This products, by moving controls upstream assessment criteria was implemented also enables them to conduct self- in the production chain. in 2018, making it possible to evaluate assessments and independently develop In terms of Quality, 84% of our suppliers suppliers with two indicators: a rating corrective action plans. are rated A, B or C in 2018. from E (unacceptable) to A (model Online audit: In lieu of inspections of supplier with continuous improvement) finished products, inspections take place INTERVIEW and a compliance percentage. at every stage of the process. This means Our teams provide suppliers with the source of the error can be detected ISABELLE RIMBERT on-site training and support to improve right away, increasing understanding and ASSISTANT DIRECTOR FOR STANDARDISATION AT AFNOR their autonomy in two specific areas: delivering lasting solutions.
QUALITY RETURN RATES FOR DECATHLON PRODUCTS WHAT MAJOR ISSUES ARE AT PLAY IN THE EFFORT PER MILLION PRODUCTS TO STANDARDISE CUSTOMER REVIEWS?
RPM* (returns per million) is a quality indicator for our products. An RPM Most consumers read online reviews before purchasing, even for in-store purchases. Thus, a portion of the value is created that is getting worse (with more products returned over time) may be a at the moment when the purchaser reads the reviews of other consumers. symptom of a problem with design or production, or it may indicate user These reviews must be reliable to protect customers and ensure fair competition between players. The standard does not dissatisfaction with the product. We observe how this indicator changes 2016 apply to the reviews themselves, but rather the processes for improving reliability over time rather than its value at any given moment in order to make our 2015 2017 201 analysis as useful as possible. WHY IS FRENCH LAW MORE STRINGENT FOR CERTAIN ASPECTS? *RPM = (number of units returned / units sold) × 1,000,000 France has taken the lead on this standard, with work that dates back several years. The French General Directorate for Competition Policy, Consumer Affairs and Fraud Control joined the drafting committee after the decree was issued. French law is more stringent when it comes to proof of purchase by the consumer, but the ISO standard offers a detailed operating As part of our effort to protect our method for improving reliability. At the same time, a voluntary certification process, currently in development, will ensure RECOVERING sports users and promote continuous compliance with the law. improvement, Decathlon collects products returned to our stores by WHAT ARE THE BENEFITS OF A LONG-TERM COMMITMENT TO THIS PROCESS? VITALITY & RESPONSIBILITY RESPONSIBILITY & VITALITY DEFECTIVE 41,464 customers to improve their quality.RFDs This is an evolving standard based on user behaviour. Voluntary standards represent the best practices of the time from all (Returned for Defect) are sent to our RETURNED PRODUCTS over the world, and they are developed in concert with market players.
DEFP2018 PRODUCTS, design teams so that they can analyse SENT FOR QUALITY Taking up a leadership role in this effort gives a company a voice in developing the strategy: the fact that Decathlon is the ANALYSING THEM why the products were returned and ANALYSIS BY THE vice-chair of the committee means you have a clear view of what lies ahead. decide on the appropriate corrective By helping to develop this protective framework, you are doing more than just protecting your economic interests: taking the AND CONTINUOUSLY measures. Based on the returns, these DECATHLON DECATHLON BRANDS initiative gives you an active role in helping to change sector rules for the better. IMPROVING THE QUALITY may include repairs, discussions with suppliers, removal from shelves or TEAMS 60 OF OUR PRODUCTS product recalls. 61 CHALLENGES & STRATEGIES PEOPLE & MANAGEMENT PRODUCTS & SERVICES RESPONSIBILITY IN PRODUCTION STORES & TRANSPORT INDICATORS & METHODOLOGY
MANAGING CHEMICAL RISKS: DECATHLON JOINS RAISING AWARENESS THE AFIRM WORKING GROUP WITH SUPPLIERS AFIRM's Restricted Substances List This list is updated every year. This collection of experts from (RSL) contains international information Since 1998, the Decathlon Chemical international companies provides us about the regulations governing the use with a comprehensive understanding As with any process related to production, and inform our suppliers about which Risk Management team has maintained of chemicals in finished products from through exhaustive regulatory watch. chemical risks are managed using a substances must be tested, how a document listing every potentially the textile and footwear industries. The Recommendations are standardised cross-disciplinary approach, the goal often inspections must take place and hazardous substance and the tolerance list is shared with suppliers for reference for all suppliers, particularly with regard being to help suppliers become more which corrective measures must be thresholds for every Decathlon product. purposes and is designed to simplify to chemical thresholds. These have autonomous through improved expertise implemented. In 2018 Decathlon joined the AFIRM their inspections and protect them from enabled us to expand our control plans in this arena. benchmark initiative so that we could On the ground, our liaisons educate the health and environmental effects and raise awareness to help make sense use their RSL for textile and footwear Testing methods and the frequency suppliers about risks, including in associated with the use of chemicals of regulations. of inspections for this project are terms of supply chain management processes. For our other processes, our in production. For each chemical, the Currently, 71% of the suppliers working established drawing on cross-sector and product conformity, and the proper company has joined working groups document lists the CAS registry number, with Decathlon have committed to coordination. Quality managers for our ways to handle and combine different to develop corresponding lists of common name, restriction level and comply with this list of substances and Decathlon brands and our industrial chemicals. substances. relevant testing methods. thresholds. activities are in charge of implementation
CHEMICAL TESTS MADE AT DIFFERENT STAGES, INCREASING THE NUMBER OF IN-COUNTRY CHEMICAL RISK LIAISONS AMONG SUPPLIERS, ON BASIC MATERIALS AND CHEMICAL PRODUCTS As China is a major production country for Decathlon, we wanted to have a permanent liaison there.
FOCUS An expert from the Chemical Risk Management team was dispatched to China to mentor a local teammate to help her gain the specific chemical risk skills she needed to work autonomously: understanding the RSL, implementing control plans, analysing risks and correcting instances of non-compliance. Our goal is to expand risk detection and facilitate the speedy resolution of problems at the local level. CONT OL LAN CONT OL PP E DEFE E E LAN