Brand Guidelines September 30, 2016 HARRIS PUBLIC IDENTITY GUIDELINES 2

Contents

Introduction 3 Basic Elements 8 Expressing our Brand 27 Our Purpose 4 Our Name 8 Stationery 27 Our Principles 5 Our Language 9 Print Templates 29 Our Manifesto 6 Main Logo 10 Email Templates 30 Our Personality 7 Logo Color Options 11 PowerPoint Templates 31 Logo Lockup Options 12 Social Media 32 Logo Spacing & Sizing 13 Data Visualization 33 Co-branding 14 Print Media 35 Logo Usage 15 Signage 36 Standard Signatures 16 Promotional Items 37 Application Samples 17 Display Signatures 18 Application Samples 19 Email Signature 20 Typography 21 Best Practices 22 Color Palette 23 Photography 24 HARRIS IDENTITY GUIDELINES 3

Introduction

For more than 25 years, the These guidelines take the guesswork out of basic Harris School of Public Policy has been redefining decisions of brand execution and help communicators what it means to be a , shifting remain consistent in our use of brand elements the narrative on policy from an ideology, rooted in including our logo, colors, typefaces, and positioning. politics and experience, to a science, rooted in data Consistency is crucial to maintaining the integrity of and impact. our communications and the strength of our brand.

Today, we live in a transformative era for public policy, As with any brand project, there will be areas that where this distinctive point of view is needed more we could not adequately address or even imagine than ever. in these guidelines. If you have any questions or need assistance with a branded communication, please At a time when trust in public institutions is fragile, contact Harris Communications and Marketing. Harris has an opportunity to lead the way with a new generation of leaders who are driven to change the Thank you for your collaboration world and know that making a social impact requires and ambassadorship. fresh thinking and different approaches. —The Harris Leadership Team We are a school with great ambition, and how we express our purpose—our sense of identity—must evolve to reflect the fearless spirit of innovation and leadership that fuels this ambition and drives us to excel in every aspect of our mission.

This document articulates a new brand expression that more accurately reflects our identity. It has been developed by the Harris Communications team in partnership with University Communications and the Harris leadership team. HARRIS PUBLIC POLICY IDENTITY GUIDELINES 4

Our Purpose Why we’re here—and what we seek to do.

MISSION VISION PROMISE Developing Advancing Figuring out leaders who put policy through what’s best for evidence first. the best science society and of our day. getting it done. HARRIS PUBLIC POLICY IDENTITY GUIDELINES 5

Our Principles What guides us as we redefine the public policy school.

WHAT WE EMBRACE WHAT IT MEANS

No shortcuts—policy is serious work.

Question conventional wisdom—fearlessly.

Nurture our students’ passions—and guide them toward impact.

Our students don’t wait for a license to practice—they seek impact from day one.

Harness the potential of our global city—and connect it to the world. HARRIS PUBLIC POLICY IDENTITY GUIDELINES 6

Our Manifesto Why we care—and what we’re doing about it.

Policy is not about feeling good. We believe there is a science to social impact. We engage with our city, our world, and our Policy is about doing good. leaders every day to evaluate and test our ideas. Social science is the only proven path to better Ideology, intuition, and experience alone are policymaking—to doing good. But not just any And we lead with our passion for driving social change, not proven sources for policy solutions. social science. knowing that passion alone does not equal impact.

Addressing today’s global, interconnected We work at the frontiers of data collection and With passion and precision, we figure out what’s best challenges—and reaping the opportunities— analysis, using the latest technology and social for society—and get it done. takes rigorous inquiry. science methods to design that work for society. This is Harris Public Policy. It takes serious people, able to face the facts— Social impact, down to a science. to gather and understand the data of how things We conduct rigorous inquiry in an environment of are—in order to make things better. innovation and risk taking, fearlessly questioning the status quo. That’s why we’re here. We collaborate across the private, public, and non-profit sectors, adopting new methodologies to drive better solutions. HARRIS PUBLIC POLICY IDENTITY GUIDELINES 7

Our Personality How we look, sound, and act.

WE ARE: OUR BRAND IS: BECAUSE: Fearless, inquisitive, Bold We embrace the power of public policy and driven to figure out to make a big impact on societies. what’s best for society— Fearless We know the answers aren’t easy to find—and and get it done. won’t always be pretty.

Open We seek the truth, and we find it in data and in partnering for impact.

Intelligent We believe there is a science to social impact; it’s not just about feeling good.

Iconoclastic We fearlessly challenge the status quo and look for new ideas in unlikely places.

Inspiring We are passionate about social impact—and effective at making it happen.

Optimistic We use the best social science of the day to make the world a better place. HARRIS PUBLIC POLICY IDENTITY GUIDELINES 8

Basic Elements Our Name: How to refer to us.

NAMES TO AVOID Use these names consistently to build brand awareness. Legal Name First reference The University of Chicago Irving B. Harris Graduate School The University of Chicago of Public

Harris School of Public Policy Logotypes as Names The logotypes are visual symbols, not intended to be read literally. The University of Chicago Second reference Harris Public Policy, First reference on informal communications to an established audience UChicago Harris

Harris Public Policy Other Abbreviations Avoid referring to Harris by these names, as they will dilute the brand. The Harris School Third reference Harris School of Public Policy the school Harris Harris School of Public Policy at The University of Chicago

Discontinue use of this name Chicago Harris HARRIS PUBLIC POLICY IDENTITY GUIDELINES 9

Basic Elements Our Language: How to describe us.

OUR DIFFERENTIATOR BOILERPLATE TEXT

Harris Public Policy is different from other policy schools Driven by the belief that there’s a science to social impact, because of our distinct point of view that uses data and Harris Public Policy is the school for fearless thinkers who want modeling to drive measurable and meaningful impact. to turn their passion for doing good into proven, measurable results. We question the status quo and face the facts of the world’s most complex challenges—gathering and understanding This is summarized in our tagline: the data of how things are, in order to make things better. Combining real-world engagement in Chicago and beyond Social Impact, with the latest technology and social science, we empower a new generation of leaders from all sectors to make smarter, Down to a Science. data-driven decisions and drive positive change throughout our global society.

Do not alter or reword the theme line. It should be used Boilerplate text can be used as a starting point for prominently (e.g., as a headline) or paired with the logo general, “about us” text. Consider your audience and (see “Logo Lockup Alternatives,” on page 14.) the context in which the text will appear and adapt the text accordingly. HARRIS PUBLIC POLICY IDENTITY GUIDELINES 10

Our brand is built on the design principles of strong typography, smart and consistent Basic Elements use of color, and the use of photography to tell our story. Main Logo Our logo is our primary visual signifier, it includes the wordmark combined with the logotype. Through consistent use, we can create a distinctive visual identity.

LOGOMARK WORDMARK The symbol in our logo The logotype is made up of takes inspiration from varying weights and cases data visualizations to of our brand typeface, form a C, representing Gotham. Use the logotype the University and city of files provided; do not Chicago—where Harris is attempt to recreate the based and from where it logotype. extends into the world. HARRIS PUBLIC POLICY IDENTITY GUIDELINES 11

In addition to our main color logo, the logo may appear in 3 additional color options shown on Basic Elements this page. 2 color (maroon + black), 1 color Black, and White or reversed. The logo must have Logo Color Options good contrast with the background to insure maximum impact and legibility.

2 COLOR: PMS202 + BLACK BLACK WHITE (REVERSED) For 2-color applications For single-color applications on light backgrounds. For single-color applications on dark backgrounds. HARRIS PUBLIC POLICY IDENTITY GUIDELINES 12

In addition to our main logo, there are two additional lockups for use. All basic guidelines Basic Element described for our main logo apply to the versions shown on this page. Logo Lockup Options

MAIN LOGO + TAGLINE COMPRESSED For use when a lockup with the tagline is desired. For narrow applications. This version is used in instances where the full logo would appear too small or too large.

Do not alter or recreate. Please use the file designated as (Harris.Themeline.MaroonBlk) HARRIS PUBLIC POLICY IDENTITY GUIDELINES 13

To maximize the visual presence of our logo, we require adding sufficient clear space surrounding the logo. The minimum safe zone is equal to the circumference of our “C.” Always Basic Elements allow for at least this amount of clear space around our logo. Size consistency is important Logo Spacing & Sizing when producing a wide range of materials. Shown here are recommended sizes for reproduction across various layouts.

SPACING SIZE Our logo must be clearly visible when reproduced. A minimum size 1.25” across the width of the logo is recommended when using our main logo, and a .5” size when using the compressed version.

1.25”

.5” HARRIS PUBLIC POLICY IDENTITY GUIDELINES 14

When using our logo alongside another institution’s brand, consider placing each logo on opposite sides of the page as illustrated here. Consistent positioning of our logo is vital. Basic Elements The main logo can appear in set positions, either at the top or at the bottom of the page. Co-branding When the Harris logo must be placed alongside more than one partnering logo, maintain a safe space between logos as illustrated on page 13.

8TH ANNUAL LECTURE 8TH ANNUAL LECTURE Science, Science, Technology & Technology &

Society 8TH ANNUAL LECTURE Society Science, Technology & Society

Maya Shankar, Ph.D., Senior Policy Advisor White House Office of Science and presents A Government for the People: Using Behavioral Science to Design Policies that Work Better and Cost Less

APRIL 25, 2017 NOON–1 PM

Maya Shankar, Ph.D., Senior Policy Advisor APRIL 25, 2017 Maya Shankar, Ph.D., Senior Policy Advisor APRIL 25, 2017 White House Office of Science and Technology NOON–1 PM White House Office of Science and Technology NOON–1 PM Policy presents A Government for the People: Policy presents A Government for the People: Using Behavioral Science to Design Policies Using Behavioral Science to Design Policies that Work Better and Cost Less that Work Better and Cost Less HARRIS PUBLIC POLICY IDENTITY GUIDELINES 15

The Harris logo includes the logomark combined with the logotype. The logo should Basic Elements not be altered in any way. Use only approved versions of our logo in the files provided. Logo Usage

DO NOT DO NOT DO NOT Use any other colors than the approved versions provided Stretch or compress the logo, always size up or down Change the structure or typography in proportion

DO NOT DO NOT Alter the size of any individual element Place other text when the logotype would normally go

Center for Human Potential and Public Policy HARRIS PUBLIC POLICY HARRIS PUBLIC POLICY IDENTITY GUIDELINES 16

Standard signatures are created by combining the main Harris name and the name and address block of the school, administrative area, academic program, or Harris affiliated Centers. Basic Elements These signatures are limited to use in address blocks on stationery items, business cards, forms, Standard Signatures brochure back panels, etc. (See page 17 for examples)

GENERAL ADMINISTRATIVE AREAS RESEARCH AND ACADEMIC PROGRAMS/ LEARNING CENTERS INITIATIVES

The University of Chicago The University of Chicago The University of Chicago Harris School of Public Policy Harris School of Public Policy Harris School of Public Policy Recruiting and Center for Human Potential Mentor Program Global Outreach and Public Policy 1155 East 60th Street 1155 East 60th Street 1155 East 60th Street Chicago, IL 60637 Chicago, IL 60637 Chicago, IL 60637

The University of Chicago Harris School of Public Policy 1155 East 60th Street Chicago, IL 60637 HARRIS PUBLIC POLICY IDENTITY GUIDELINES 17

Basic Elements Standard Signatures: Application Samples

The University of Chicago Harris School of Public Policy

1155 East 60th Street Chicago, Illinois 60637 Harris gave me confidence in my 773.702.8400 Policy is skills, a quantitative foundation, and What the ability to look at my role through not about a Chicago lens, which is really a The University of Chicago disruptive lens. There are so many common Harris School of Public Policy themes between the Chicago philosophy and Harris gave me confidence in my 1155 East 60th Street Policy is what is expected in Silicon Valley. When I got into feeling good. Chicago, Illinois 60637 skills, a quantitative foundation, and 773.702.8400 leadership roles, that’s when my Harris education the ability to look at my role through really proved to be a huge competitive advantage.” Policy is about not about a Chicago lens, which is really a Hilarie Koplow-McAdams, AM’87 What disruptive lens. There are so many common does President, New Relic global tech company themes between the Chicago philosophy and doing good. feelingThe good. University what is expected in Silicon Valley. When I got into leadership roles, that’s when my Harris education of Chicago really proved to be a huge competitive advantage.” Turn your passion Policy is about Hilarie Koplow-McAdams, AM’87 Harrisdoes School of President, New Relic global tech company your for doing good The University doingPublic good. Policy into proven Social Impact, Down to a Science. of Chicago Turn your passion Wheresocial impact. Harris School of for doing good Apply today your Public Policy futurewill Harrisharris.uchicago.edu Social Impact, Down to a Science. into proven social impact. Sandeep Ahuja, MPP’06, cofounded Operation ASHA At the University of Chicago Harristake School you? in India, a nonprofit that provides services to more of Public Policy, we know that doing good Apply today than 6 million people to takes more than good intentions. fight tuberculosis. harris.uchicago.edu It takes fearless questioning of conventional wisdom. It The University of Chicago future takeslook facing the facts—gathering the data of how things Harris School of Public Policy 1155 East 60th Street are—to make things better. At Harris, we teach you Sandeep Ahuja, MPP’06, Chicago, Illinois 60637 cofounded Operation ASHA At the University of Chicago Harris School how to turn your passion into proven social impact by 773.702.8400 in India, a nonprofit that developing solutions that work. provides services to more of Public Policy, we know that doing good harris.uchicago.edu #FutureHarris than 6 million people to fight tuberculosis. takes more than good intentions. It takes fearless questioning of conventional wisdom. It The University of Chicago HAR171161 takes facing the facts—gathering the data of how things Harris School of Public Policy are—to make things better. At Harris, we teach you 1155 East 60th Street Chicago, Illinois 60637 lookhow to turn your passion into proven social impact by 773.702.8400 like? developing solutions that work. harris.uchicago.edu #FutureHarris like? HAR171161 HARRIS PUBLIC POLICY IDENTITY GUIDELINES 18

Display signatures for the Administrative offices and affiliated Centers incorporate their Basic Elements respective name and the main Harris logo. The use of display signatures is dependent on the Display Signatures need for recognition. (see page 19 for examples)

ADMINISTRATIVE AREAS RESEARCH AND ACADEMIC PROGRAMS/ LEARNING CENTERS INITIATIVES

Harris Public Policy Mentor Program HARRIS PUBLIC POLICY IDENTITY GUIDELINES 19

Basic Elements Display Signatures: Application Samples

CENTERHarris FORPublic HUMAN Policy POTENTIAL ANDMentor PUBLIC Program POLICY

Harris Public Policy Degree Programs

HEADER A Harris policy degree is designedMaster of to Science give studentsDegree in Computationalthe tools they will need to untangle complexAnalysis problems and Public and Policy find (MSCAPP)effective Degree solutions. A two-year program offered with the Computer Science Faculty push students to thinkDepartment clearly for studentsand deeply, interested and in the to design, apply their 34% analytic abilities not only toimplementation, their chosen and rigorousspecialty analysis but of data-driven across a policies. broad Label Here range of policy areas. This program provides training in and strategy as well as computer programming, data analytics, and databases. • Completion of eighteen graduate-level courses Master Degree Programs Master of Science Degree in • Completion of six core courses with a C- or better, 32% (MPP) Degree Environmental Science and Policy Label Here in addition to nine CAPP core courses (MSESP) Degree Estimated cost per year: A two-year program for students interested in A two-year program offered with the Argonne $50,211 ($45,630 tuition, $1,149 student fees, $3,432 health gaining a thorough training in analytical public National Laboratory for students interested insurance) policy skills and issues. The core curriculum in assessing the scientific repercussions of 34% Doctoral Degree Programs provides a strong foundation in critical analysis, policy on the environment. The broad objective Label Here (MA) Degree Ph.D. and the electives offer students an opportunity to of the program is to provide students with A one-year program for students already possessing another acquiretraining both in the theoretical and applied a solid foundation of the science underlying graduate degree or in conjunction with another University The doctoral program (PhD) at Chicago Harris prepares analysis of public policy issues. important issues, and the graduate program. This program is designed for students who qualified students interested in research-oriented careers applied learning opportunities to deepen their want to learn the fundamental skills of quantitative policy involving the substantive and institutional aspects of public name.uchicago.edu • Completion of eighteen graduate-level courses understanding of various subjects. analysis as a complement to issues associated with their policy. The program emphasizes the acquisition of skills • Completion of seven core courses with a C- or • Completion of eighteen graduate-level courses primary area of study. needed to design and conduct policy-relevant research, better • Completion of seven core courses with a C- or • Completion of nine graduate-level courses and allows students to develop individualized and innovative • Completion of a minimum of 12 Harris courses better, • Completion of six core courses with a C- or better: courses of study in which they work closely withfaculty in addition to Environmental • Completion of a minimum of 8 Harris courses members of the School and the University. Ph.D. students Estimated cost per year: • Analysis Methods, Environmental Science and Estimated total cost: should expect to complete their program of study after a $50,211 ($45,630 tuition, $1149 student fees, Policy, $50,211 ($45,630 tuition, $1,149 student fees, minimum of four to five years in residence. Ph.D. students must $3432 health insurance) and three courses from the physical or biological $3,432 health insurance) complete a minimum of 27 courses, including demonstrated sciences divisions mastery of the School’s core subjects, unless they enter the • Completion of a minimum of 10 Harris courses Master of Arts with a Certificate In Research program with a master’s degree in the same or a related field, Methods (MACRM) Degree in which case the number of required courses may be reduced Estimated cost per year: A 15-month program designed to prepare students for top-tier by up to 9 courses. $50,211 ($45,630 tuition, $1,149 student fees, $3,432 Ph.D. programs in and as well as health insurance) other social sciences, policy, andbusiness. This program will Following completion of their coursework and examinations, allow stude nts the opportunity to take PhD-level coursework Ph.D. students will be able to take advantage of opportunities at Chicago Harris, afford them the opportunity to research and to obtain financial support for their doctoral research from work with world-class faculty at the University of Chicago, and internal and external sources and to participate in research enable them to build a high-level research portfolio. projects in the School and the University. Students receiving • Completion of twelve graduate-level courses internal financial support will also serve as course assistants • Completion of nine core courses with a C- or better: beyond their first year of study. • Completion of a minimum of 7 Harris courses • Completion of MACRM summer experience Estimated cost per year Estimated cost per year: • First 4 years: $46,779 ($45,630 tuition, $1,149 student fees) $50,211 ($45,630 tuition, $1,149 student fees, $3,432 health • 5th – 12th year: $16,971 ($15,822 tuition, $1,149 student fees) insurance) Estimated total cost for 15 month program: $62,763 ($57,037 tuition, $1,436 student fees, $4,290 health insurance.

All Master’s degrees require a cumulative grade point average of 2.7 (based on a 4.0 scale) for all courses used toward the relevant degree.

Center for Human Potential and Public Policy 1155 East 60th Street, Chicago, IL 60637 773.702.8400 [email protected] harris.uchicago.edu HARRIS PUBLIC POLICY IDENTITY GUIDELINES 20

Basic Elements Email Signature

Name O. Person Title Department/Area (if Needed)

Harris Public Policy The University of Chicago 1155 E. 60th St. Chicago, IL 60637 O: 000.000.0000 | C: 000.000.0000 | F: 000.000.0000 Facebook | Twitter | YouTube | harris.uchicago.edu

Social Impact, Down to a Science. HARRIS PUBLIC POLICY IDENTITY GUIDELINES 21

Gotham and Sentinel fonts are part of the Harris identity and should be used in all Basic Elements communications. A range of weights and styles is available in the Gotham family, lending it Typography versatility and adaptability to a variety of messaging needs. Gotham Bold and Black is recommended for headers with a -10 leading, for body copy we recommend using Gotham book with -10 leading. Sentinel is a flexible font that complements a strong Gotham headline as a sophisticated and legible body text.

When creating data visualizations, and infographics you may explore using Gotham Black with Gotham Ultra, or Sentinel for large numbers for a bold effect.

PRIMARY FONT SECONDARY FONT ALTERNATE FONTS Gotham Light Sentinel Book Arial Arial Bold Gotham Book Sentinel Medium Arial Italic Gotham Bold Sentinel Bold Arial Bold Italic Gotham Bold Italic Georgia Regular Gotham Black 1234567890 Georgia Italic Gotham Ultra +-=*&%$#@! Georgia Bold Georgia Bold Italic 1234567890 +-=*&%$#@! 1234567890 +-=*&%$#@! HARRIS PUBLIC POLICY IDENTITY GUIDELINES 22

Basic Elements Typography Best Practices

Gotham Book: 12 pt. type/16 pt. leading Sentinel Book: 10 pt. type/13 pt. leading

When leading is set correctly, it makes the sentences easier to follow. When leading is set correctly, it makes the sentences easier to follow. Tracking that is set just right looks better and reads easier. Tracking that is set just right looks better and reads easier.

Gotham Book: 22 pt. type/26 pt. leading Sentinel Book: 22 pt. type/26 pt. leading When leading is set correctly, it makes the When leading is set correctly, it sentences easier to follow. Tracking that is makes the sentences easier to set just right looks better and reads easier. follow. Tracking that is set just right looks better and reads easier.

Left-justified copy For comfortable reading, we recommend flush left body copy, which will create consistent word spacing that looks better and reduces reader eye fatigue. HARRIS PUBLIC POLICY IDENTITY GUIDELINES 23

Basic Elements Color Palette

PRIMARY PALETTE SECONDARY PALETTE ACCENT COLORS The primary palette is made up of colors from the University The secondary palette is made up of three vibrant colors These colors are inspired by the City of of Chicago main brand palette. They connect Harris to each with three hues: Yellow, Green, and Blue. Chicago. They should be used sparingly the University brand and create consistent color use. We to accent or call attention to elements of recommend beginning all color explorations with the three a design. Avoid using these two colors main colors in our palette, Maroon 202, Warm Gray 11 in text. and Cool Gray 3.

Maroon 1 Dark Gray Yellow LIght Yellow Chicago Blue Pantone® 202 Pantone® Warm Gray 11 C: 0 M: 40 Y: 100 K: 0 C: 0 M: 30 Y: 80 K: 0 C: 63 M: 2 Y: 0 K: 0 C: 0 M: 100 Y: 70 K: 50 C: 0 M: 5 Y: 10 K: 60 R: 248 G: 164 B: 41 R: 249 G: 182 B: 78 R: 76 G: 180 B: 231 R: 128 G: 0 B: 0 R: 118 G: 118 B: 118 HEX: #FFA319 HEX: #FFB547 HEX: #4CB4E7 HEX: #800000 HEX: #767676

Dark Yellow C: 10 M: 55 Y: 95 K: 5 Light Gray R: 193 G: 102 B: 34 Chicago Red Pantone® Cool Gray 3 HEX: #C16622 C: 0 M: 93 Y: 79 K: 0 C: 0 M: 0 Y: 5 K: 20 R: 228 G: 0 B: 43 R: 214 G: 214 B: 206 HEX: #E4002B HEX: #D6D6CE Green LIght Green C: 45 M: 15 Y: 80 K: 5 C: 35 M: 22 Y: 60 K: 0 R: 145 G: 171 B: 90 R: 174 G: 177 B: 126 HEX: #8A9045 HEX: #ADB17D Maroon 2 Pantone® 187C C: 7 M: 100 Y: 82 K: 26 Dark Green R: 166 G: 25 B: 46 C: 58 M:4 0 Y: 95 K: 25 HEX: #A6192E R: 101 G: 109 B: 51 HEX: #616530

Maroon 3 Pantone® 188 C Blue Light Blue C: 16 M: 100 Y: 65 K: 58 C: 80 M: 40 Y: 30 K: 5 C: 67 M: 30 Y: 25 K: 0 R: 118 G: 35 B: 47 R: 21 G: 95 B: 131 R: 91 G: 150 B: 173 HEX: #76232F HEX: #155F83 HEX: #5B8FA8

Dark Blue Maroon 4 C: 95 M: 70 Y: 40 K: 30 Pantone® 1817C R: 21 G: 67 B: 95 C: 30 M: 85 Y: 59 K: 70 HEX: #0F425C R: 100 G: 51 B: 53 HEX: #643335 HARRIS PUBLIC POLICY IDENTITY GUIDELINES 24

Along with our logo and typography, photography tells the Harris story. Basic Elements Our imagery complements the Harris personality—it is engaging, authentic, and inspiring. Photography It brings sharp focus to the subject being featured.

When commissioning new photography, work with photographers to create imagery that tells more about a story by highlighting place, energy, and the uniqueness of your subject. Use photography that brings additional levels of meaning and feeling to the work. Choose photographs that visually describe the Harris personality: bold, fearless, open, intelligent, iconoclastic, inspiring, and optimistic. Use photographs that are journalistic, authentic, and compelling in style.

Strong photographic statements need ample space on the page or screen and natural photographic frame dimensions. Work with layouts that allow for this, and position photography so that it can best tell our story.

When adding a photo caption, include the subjects full name, full University of Chicago degree, and full title. Format caption on 7pt. (7/10) Gotham Book.

When required, include a photographer credit, following similar font guidelines. Placement is left to the designers discretion.

Brett J. Goldstein, SM’05, Harris Senior Fellow; Photograph by Paul Elledge Special Advisor for Urban Science HARRIS PUBLIC POLICY IDENTITY GUIDELINES 25

Basic Elements Photography (continued)

DO LOOK FOR: DO NOT USE

• Staid, stereotypical office environments when depicting alumni, students, or faculty Environment Message Are the subjects shown in a unique, natural environment? Is the subject’s boldness, aspiration, and desire for impact evident?

• Photos with no clear focus or larger vision

Scale Visual interest Does the photo show a sense of scale? Does the photo visually Does the photo show the dynamic and collaborative nature of allude to big visions and a greater sense of order? classrooms at Harris? Are all participants engaged in the material? Is the subject matter shown in the image? HARRIS PUBLIC POLICY IDENTITY GUIDELINES 26

Basic Elements Photography (continued)

DO LOOK FOR: DO NOT USE

• Photos that are static or overly posed • Photos with backgrounds that are lacking Diversity Composition in meaning Does the photo show diversity of race, gender, employment sector Does the photo feel energetic? Is there depth? Would the photo be (public/private/nonprofit), location (Chicago, US, global)? better cropped to allow the viewer to feel closer to the subjects? Is it fresh in style?

• Photos with unidentifiable action. • Fieldwork photos should not be easily mistaken for community service photos.

Engaging field work Collaboration Does the photo show students, alumni, and faculty in the field, Does the image show collaboration, mentorship, small groups, engaged with leaders and community members? dynamic facial expressions? HARRIS PUBLIC POLICY IDENTITY GUIDELINES 27

All general Harris stationery is produced as a 2 color layout with our 2 color maroon and Expressing black version. Our Brand To make stationery orders visit Maximum Graphics on BuySite. Stationery

Letterhead Page 1 Letterhead Page 2

Department Line 1 Department Line 2 Department Line 3

Name Title 1155 East 60th Street Chicago, IL 60637 [email protected] T 773.702.9028 F 773.702.8174

1155 East 60th Street, Chicago, IL 60637

Letters A. Fourteenletter T 123.456.7890 Job title line 1 F 123.456.7890 Job title line 2 C 123.456.7890 Job title line 3 1155 East 60th Street [email protected] Chicago, IL 60637 harris.uchicago.edu

Business Card 3.5” x 2”

Commercial #10 Envelope 9.5” x 4.125”

The University of Chicago Harris School of Public Policy 1155 East 60th Street, Chicago, IL 60637 HARRIS PUBLIC POLICY IDENTITY GUIDELINES 28

All general Harris stationery is produced as a 2 color layout with our 2 color maroon and Expressing black version. Our Brand To make stationery orders visit Maximum Graphics on BuySite. Stationery

1155 East 60th Street Chicago, IL1155 60637 East 60th Street 1155 East 60th Street harris.uchicago.eduChicago, IL 60637 Chicago, IL 60637 T 773.702.8400 T 773.702.8400

1155 East 60th Street, Chicago, IL 60637 harris.uchicago.edu harris.uchicago.edu

A2 Envelope Mailing label 4.375” x 5.75” 4”x 5” 1155 East 60th Street 1155 East 60th Street Chicago, IL 60637 Chicago, IL 60637 T 773.702.8400 T 773.702.8400

harris.uchicago.edu harris.uchicago.edu

Name tag 4”x 3.375”

Social Impact, Down to a Science. harris.uchicago.edu

Memo Pad 5.5”x 8.5” HARRIS PUBLIC POLICY IDENTITY GUIDELINES 29

Expressing Our Brand Print Templates: One-sheets

CENTER FOR HUMAN POTENTIAL AND PUBLIC POLICY Degree Programs

A Harris policy degree is designed to give students the tools they will need to untangle complex problems and find effective solutions. Faculty push students to think clearly and deeply, and to apply their analytic abilities not

Master of Science Degree in Environmental Science and Policy (MSESP) Degree A two-year program offered with the Argonne National Laboratory for students interested in assessing the scientific repercussions of policy on the environment. The broad objective of the program is to provide students with a solid foundation of the science underlying important environmental policy issues, and the applied learning opportunities to deepen their understanding of various subjects. • Completion of eighteen graduate-level courses Harris Public Policy Degree Programs HEADER HarrisA Public Harris Policy policy Degree degree Programsis designed to give students the tools they Harris Public Policy Degree• ProgramsCompletion of seven core courses with a C- or better, A Harris policy degree is designed to give students the tools they will need in addition to Environmental will need to untangle complex problems and find effective solutions. to untangle complex problems and find effective solutions. Faculty push • Analysis Methods, Environmental Science and Policy, Master of Science Degree in Computational Faculty push students to think clearly and deeply, and to apply their and three courses from the physical or biological“If you’re implementing a policy and students to think clearly and deeply, and to apply their analytic abilities not Master of Science Degree in Computational sciences divisions it’s not helping—or, more dramatically, Analysis and Public Policy (MSCAPP) Degree 34% analytic abilities not only to their chosen specialty but across a broad A two-year program offered with the Computer Science Label Here Analysis and Public Policy (MSCAPP) Degree Master Degree Programs • Completion of a minimum of 10 Harris courses if it’s making it worse for the people only to theirDepartment chosen for specialtystudents interested but in theacross design, a broad range of policy areas. A two-yearrange program of offered policy with areas. the Computer Science Master of Public Policy (MPP) Degree you’re trying to help—then you have to implementation, and rigorous analysis of data-driven policies. Department for students interested in the design, A two-year program for students interested in gaining a Estimated cost per year: change your policy. That’s pretty obvi- This program provides training in policy analysis and strategy implementation, and rigorous analysis of data-driven policies. thorough training in analytical public policy skills and issues. $50,211 ($45,630 tuition, $1,149 student fees, $3,432ous, health but to do a good policy analysis Master Degree Programsas well as computer programming, data analytics,Master and of Science Degree in Environmental This programMaster provides Degree training Programs in policy analysis and strategy Master of Science Degree in The core curriculum provides a strong foundation in critical insurance) you have to collect the right data and databases. Science and Policy (MSESP) Degree 32% Master of Public Policy (MPP) Degree as well asMaster computer of programming, Public Policy data (MPP) analytics, Degree and Environmental Science and Policy analysis, and the electives offer students an opportunity to you need to ask the relevant questions. Harris helped me to • Completion of eighteen graduate-level coursesA two-year program offered with the Argonne National Label Here A two-year program for students interested in gaining a databases. (MSESP) Degree acquiretraining both in the theoretical and applied analysis of know how to do that.”—JAIME BELLOLIO, MPP’10, CONGRESSMAN, CHILE • Completion of six core courses with a C- or better,Laboratory for students interested in assessing the scientific thorough training in analytical public policy skills and issues. • CompletionA two-year of eighteen program graduate-level for students courses interested in A two-year program offered with the Argonne public policy issues. Master of Science Degree in Computational in addition to nine CAPP core courses repercussions of policy on the environment. The broad The core curriculum provides a strong foundation in critical objective of the program is to provide students with a solid • Completiongaining of asix thorough core courses training with in aanalytical C- or better, public National Laboratory for students interested • Completion of eighteen graduate-level courses Analysis and Public Policy (MSCAPP) Degree analysis, and the electives offer students an opportunity to in additionpolicy to skills nine andCAPP issues. core Thecourses core curriculum in assessing the scientific repercussions of • Completion of seven core courses with a C- or better A two-year program offered with the Computer Science Estimated cost per year: foundation of the science underlying important environmental Doctoral Degree Programs acquiretraining both in the theoretical and applied analysis of 34% $50,211 ($45,630 tuition, $1,149 student fees, $3,432policy health issues, and the applied learning opportunities to deepen Estimatedprovides cost per a year:strong foundation in critical analysis, policy on the environment. The broad objective • Completion of a minimum of 12 Harris courses Department for students interestedPh.D. in the design, public policy issues. Label Here insurance) their understanding of various subjects. $50,211 ($45,630and the electivestuition, $1,149 offer student students fees, an $3,432opportunity health to of the program is to provide students with implementation, and rigorousThe analysis doctoral of data-drivenprogram (PhD) policies. at Chicago Harris prepares • Completion of eighteen graduate-level courses acquiretraining both in the theoretical and applied a solid foundation of the science underlying Estimated cost per year: This program provides training in policy analysis and strategy • Completion of eighteen graduate-level courses Doctoral Degree Programs insurance) qualified students interested in research-oriented careers • Completion of seven core courses with a C- or better • Completion of seven core courses with a C- or better, Master of Arts (MA) Degree Ph.D. analysis of public policy issues. importantDoctoral environmental Degree policy Programs issues, and the $50,211 ($45,630 tuition, $1149Master student of fees, Arts (MA) Degree as well as computer programming,involving data the analytics, substantive and and institutional aspects of public • Completion of a minimumA one-year of 12program Harris coursesfor students already possessingin anotheraddition to Environmental Master of Arts (MA) Degree appliedPh.D. learning opportunities to deepen their $3432 health insurance) A one-year program for students already databases.possessing another policy. The program emphasizes the acquisition of skills • Analysis Methods, TheEnvironmental doctoral program Science (PhD) and Policy, at Chicago Harris prepares graduate degree or in conjunction with another University A one-year• Completionprogram for of students eighteen already graduate-level possessing courses another understanding of various subjects. graduate degree or in conjunction with another• Completion University of eighteen graduate-levelneeded to design courses and conduct policy-relevant research, and three courses qualifiedfrom the physicalstudents or interested biological in research-oriented careers Estimated cost per year:graduate program. This program is designed for students who graduate• degree Completion or in conjunction of seven core with courses another with University a C- or • CompletionThe doctoral of eighteen program graduate-level (PhD) at Chicago courses Harris prepares graduate program. This program is designed• Completion for students of who six core coursesand allows with astudents C- or better, to develop individualized and innovative $50,211 ($45,630 tuition, $1149 student fees, sciences divisions involving the substantive and institutional aspects of public want to learn the fundamental skills of quantitative policy graduate program.better This program is designed for students who • Completionqualified of students seven core interested courses in with research-oriented a C- or careers want to learn the fundamental skills of quantitativein addition policy to nine CAPP corecourses courses of study in which they work closely withfaculty $3432 health insurance)analysis as a complement to issues associated with• Completiontheir of a minimumpolicy. The of 10program Harris coursesemphasizes the acquisition of skills want to learn• Completion the fundamental of a minimum skills of of quantitative 12 Harris courses policy better,involving the substantive and institutional aspects of public analysis as a complement to issues associatedEstimated with theircost per year: members of the School and the University. Ph.D. students primary area of study. needed to design and conduct policy-relevant research, analysis as a complement to issues associated with their in additionpolicy. The to Environmental program emphasizes the acquisition of skills primary area of study. $50,211 ($45,630 tuition, $1,149should student expect fees, to $3,432 complete health their program of study after a • Completion of nine graduate-level courses Estimated cost per year:and allows students to develop individualized and innovative primary areaEstimated of study. cost per year: • Analysisneeded Methods, to design Environmental and conduct -relevant and research, • Completion of nine graduate-level coursesinsurance) minimum of four to five years in residence. Ph.D. students must • Completion of six core courses with a C- or better:$50,211 ($45,630 tuition,courses $1,149 of studentstudy in fees,which $3,432 they workhealth closely withfaculty $50,211 ($45,630 tuition, $1149 student fees, Policy, • Completion of six core courses with a C- or better: complete a minimum of 27 courses, including demonstrated • Completion of a minimum of 8 Harris courses insurance) members of the School and the University. Ph.D. students • Completion of nine graduate-level courses and allows students to develop individualized and innovative should expect to complete their program of study after a • Completion$3432 of health six core insurance) courses with a C- or better: andcourses three courses of study from in which the physical they work or biological closely withfaculty • Completion of a minimum of 8 Harris courses mastery of the School’s core subjects, unless they enter the Estimated total cost: minimum of four to five years in residence. Ph.D. students must • Completion of a minimum of 8 Harris courses sciencesmembers divisions of the School and the University. Ph.D. students Estimated total cost: program with a master’s degree in the same or a related field, $50,211 ($45,630 tuition, $1,149 student fees, complete a minimum of 27 courses, including demonstrated Estimated total cost: • Completionshould expect of a minimum to complete of 10 their Harris program courses of study after a $50,211 ($45,630 tuition, $1,149 student fees, in which case the number of required courses may be reduced $3,432 health insurance) mastery of the School’s core subjects, unless they enter the $50,211 ($45,630 tuition, $1,149 student fees, minimum of four to five years in residence. Ph.D. students must $3,432 health insurance) by up to 9 courses. program with a master’s degree in the same or a related field, $3,432 health insurance) Estimatedcomplete cost pera minimum year: of 27 courses, including demonstrated in which case the number of required courses may be reduced Master of Arts with a Certificate In Research $50,211mastery ($45,630 of thetuition, School’s $1,149 core student subjects, fees, unless$3,432 they enter the Master of Arts with a Certificate In Research Following completion of their coursework and examinations, by up to 9 courses. Methods (MACRM) Degree Master of Arts with a Certificate In Research healthprogram insurance) with a master’s degree in the same or a related field, Methods (MACRM) Degree Ph.D. students will be able to take advantage of opportunities A 15-month program designed to prepare students for top-tier Methods (MACRM) Degree in which case the number of required courses may be reduced A 15-month program designed to prepare students for top-tier to obtain financial support for their doctoral research from Ph.D. programs in economics and political science as well as Following completion of their coursework and examinations, A 15-month program designed to prepare students for top-tier by up to 9 courses. Ph.D. programs in economics and political science as well as internal and external sources and to participate in research other social sciences, policy, andbusiness. This program will Ph.D. students will be able to take advantage of opportunities Ph.D. programs in economics and political science as well as other social sciences, policy, andbusiness. This program will projects in the School and the University. Students receiving allow stude nts the opportunity to take PhD-level coursework to obtain financial support for their doctoral research from other social sciences, policy, andbusiness. This program will Following completion of their coursework and examinations, allow stude nts the opportunity to take PhD-level coursework internal financial support will also serve as course assistants at Chicago Harris, afford them the opportunity to research and internal and external sources and to participate in research allow stude nts the opportunity to take PhD-level coursework Ph.D. students will be able to take advantage of opportunities at Chicago Harris, afford them the opportunity to research and beyond their first year of study. work with world-class faculty at the University of Chicago, and projects in the School and the University. Students receiving enable them to build a high-level research portfolio. internal financial support will also serve as course assistants at Chicago Harris, afford them the opportunity to research and to obtain financial support for their doctoral research from work with world-class faculty at the University of Chicago, and • Completion of twelve graduate-level courses beyond their first year of study. work with world-class faculty at the University of Chicago, and internal and external sources and to participate in research enable them to build a high-level research portfolio. Estimated cost per year • Completion of nine core courses with a C- or better: enable them to build a high-level research portfolio. projects in the School and the University. Students receiving • Completion of twelve graduate-level courses • First 4 years: $46,779 ($45,630 tuition, $1,149 student fees) • Completion of a minimum of 7 Harris courses Estimated cost per year • Completion of twelve graduate-level courses internal financial support will also serve as course assistants • Completion of nine core courses with a C- or better: • 5th – 12th year: $16,971 ($15,822 tuition, $1,149 student fees) • Completion of MACRM summer experience • First 4 years: $46,779 ($45,630 tuition, $1,149 student fees) • Completion of nine core courses with a C- or better: beyond their first year of study. • Completion of a minimum of 7 Harris courses • 5th – 12th year: $16,971 ($15,822 tuition, $1,149 student fees) • Completion of a minimum of 7 Harris courses • Completion of MACRM summer experience Estimated cost per year: • Completion of MACRM summer experience Estimated cost per year Estimated cost per year: $50,211 ($45,630 tuition, $1,149 student fees, $3,432 health Estimated cost per year: • First 4 years: $46,779 ($45,630 tuition, $1,149 student fees) $50,211 ($45,630 tuition, $1,149 student fees, $3,432 health insurance) Estimated total cost for 15 month program: $62,763 $50,211 ($45,630 tuition, $1,149 student fees, $3,432 health • 5th – 12th year: $16,971 ($15,822 tuition, $1,149 student fees) insurance) Estimated total cost for 15 month program: $62,763 ($57,037 tuition, $1,436 student fees, $4,290 health insurance. insurance) Estimated total cost for 15 month program: $62,763 ($57,037 tuition, $1,436 student fees, $4,290 health insurance. ($57,037 tuition, $1,436 student fees, $4,290 health insurance.

All Master’s degrees require All Master’s degrees require a cumulative grade point average a cumulative grade point average of 2.7 (based on a 4.0 scale) All Master’s degrees require of 2.7 (based on a 4.0 scale) for all courses used toward the a cumulative grade point average for all courses used toward the relevant degree. of 2.7 (based on a 4.0 scale) relevant degree. for all courses used toward the relevant degree.

Center for Human Potential and Public Policy 1155 East 60th Street, Chicago, IL 60637 Center for Human Potential and Public Policy 1155 East 60th Street, Chicago, IL 60637 773.702.8400 [email protected] harris.uchicago.edu 773.702.8400 [email protected] harris.uchicago.edu The University of Chicago Harris School of Public Policy Center for Human Potential and Public Policy 1155 East 60th Street, Chicago, IL 60637 | 773.702.8400 [email protected] harris.uchicago.edu

Use of main logo on front page/standard signature on back page. Center display signature (see page 18), Academic display signature (see page 18) on pattern banner, main logo + standard signature on back page. main logo + standard signature on back page. HARRIS PUBLIC POLICY IDENTITY GUIDELINES 30

Expressing Our Brand Email Templates

General Email Program Email

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Two templates have been created for the Harris School. Please contact Harris Communications Expressing and Marketing for templates. Our Brand PowerPoint Templates HARRIS PUBLIC POLICY IDENTITY GUIDELINES 32

Expressing Our Brand Social Media

AVATAR A Harris Public Policy avatar has been created for limited use in social media applications and apparel design. This version of our logo does not replace any of the approved versions (see page 12). When this version of the logo is used, the full name of the school or main logo should appear elsewhere on the layout.

The use of the Harris avatar For more examples on how this logo can be used is allowed when a version of the School’s name is see page 37. present.

Seen here: Full name

The use of the Harris avatar is allowed when a version of the School’s name is present.

Seen here: Nickname/Short name HARRIS PUBLIC POLICY IDENTITY GUIDELINES 33

Expressing Our brand is data, so our data need to be on brand. Our Brand Data Visualization

1: Begin with an outer circle and place Our mission is to educate leaders HIERARCHY a circle 75% smaller inside of it, Hierarchy refers to the ways in which we who create social impact by putting remove the inside fill. evidence first. In order to reflect that weight and organize information so that the audience can more quickly and easily scan and, more Begin your graph at a minimum in our brand, we want to use data and importantly, understand what they are size of 1.5”. You may revise the final evidence whenever possible. seeing or reading. output size as needed.

START WITH THE LOGOMARK Data visualizations with a clear hierarchy tell To reinforce the visual identity, depict percentages in the reader how to process the information and 2: Remove the inside circle, using a circular chart based on the logomark, adhering to the in what order, whether from the most important the Pathfinder tool in Adobe following guidelines. information to the least, or from the big idea InDesign or Adobe Illustrator. to the supporting details. USE OF COLOR 3: Create your data sections and Conceive in black and white, then add color. ICONS/STATS apply color to your graph. We Use simple vector graphics. recommend selecting a color group Don’t forget gray. Gray is effective in offsetting more from the secondary color palette, vibrant colors in the Harris palette. We recommend using Gotham Black or Sentinel and not use more than 5 colors. Black when typesetting numbers or percentages, See page 23 for more color info. Avoid black or white sections in graphs. display text, or stats. When applying color to your graph, use Keep it simple: do not use additional effects like the three values of an individual color. If drop shadows. needed, complement these colors with the two gray values. HARRIS PUBLIC POLICY IDENTITY GUIDELINES 34

Expressing Our Brand Data Visualization (continued)

CIRCLE GRAPHS BAR GRAPHS LINE AND AREA GRAPHS This graph allows the viewer to focus on the changes in The bar chart uses either horizontal or vertical bars (AKA Line graphs are used to display quantitative value over a overall values. You are focused on reading the length of column chart) to show discrete, numerical comparisons continuous interval or time span. Like line graphs, area graphs the arcs, rather than comparing the proportions between among categories. Double graphs, whether vertical or are most commonly used to show trends and relationships, slices. Circle graphs are most effective when there are horizontal, make it possible to compare several features rather than to convey specific values. less than five categories to compare. at once.

32%

Employment Sectors 2016 36%

32%

PICTOGRAMS Icons can also be used to create pictograms. 1 in Every They present data in fresh ways and are effective for communicating a message in an evocative way. 122 Humans —a total of 59.5 million people—is either a refugee, internally displaced or seeking asylum. HARRIS PUBLIC POLICY IDENTITY GUIDELINES 35

Expressing Our Brand Print Media #FutureHarris

Where will Harris take you? #FutureHarris

harris.uchicago.edu whypolicy.uchicago.edu

NOTE: The rings on this graphic are of equal width throughout. Avoid using rings that get thinner as they move closer to our logo creating the allusion of a downward spiral.

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Expressing Our Brand Signage HARRIS PUBLIC POLICY IDENTITY GUIDELINES 37

Expressing To order promotional items, visit Mercury Promotional Items on BuySite. Our Brand Promotional Items 1155 East 60th Street, Chicago, IL 60637 harris.uchicago.edu

UChicago Creative 2017