2018 Year in Review
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Stats Press Search Search ≡ Stats Press 2018 Year in Review { 0 comments } December 11, 2018 Tweet Welcome to Pornhub’s 6th annual Year in Review, our complete recap of the trends, tech and types of porn that logged us on and got us off in 2018. If you’ve followed our Pornhub Insights blog you already know that 2018 was an epic year with lots of searches, celebrities and events that influenced how people around the world have enjoyed visiting and using Pornhub. Follow along to see the most interesting data points amassed by our team of statisticians, all presented with colorful charts and insightful commentary. Enjoy! The Year in Numbers Top Searches & Pornstars Traffic & Time on Site Gender Demographics Age Demographics Devices & Technology Celebrity Searches Movie & Game Searches Events, Holidays & Sports Top 20 Countries in Depth The Year in Numbers Now we’re not saying that size matters, but 2018 was an impressively big year for Pornhub and its users. Visits to Pornhub totaled 33.5 billion over the course of 2018, an increase of 5 billion visits over 2017. That equates to a daily average of 92 million visitors and at the time of this writing, Pornhub’s daily visits now exceed 100 million. To put that into perspective, that’s as if the combined populations of Canada, Poland and Australia all visited Pornhub every day! Pornhub’s servers served up 30.3 billion searches, or 962 searches per second. To make sure there was always fresh content to satisfy those searches, Pornhub’s amateurs, models and content partners uploaded an incredible 4.79 million new videos, creating over 1 million hours of new content to enjoy on the site. If you were to start watching 2018’s videos after the Wright brother’s first flight in 1903, you would still be watching them today 115 years later! All that high definition video means a lot of data gets pumped out by Pornhub’s servers every day. In 2018, we transferred 4403 Petabytes of data, which equates to 147 Gigabytes per second. That’s more bandwidth than the entire internet consumed in 2002! When they’re not busy watching videos, Pornhub’s users enjoy socializing, with nearly 64 million private messages sent and 7.9 million video comments left. The most often used words in Pornhub comments include lots of feel good terms such as love, hot, like, good and sexy. More than 141 million people took the time to vote for their favorite videos, which incidentally is more people than voted in the last U.S. presidential election. While You Were Fapping Every minute, 63,992 new visitors arrive at Pornhub, 207,405 videos are watched and 57,750 searches are performed. 55 of those video views are of Kim Kardashian’s sex tape, which is still Pornhub’s most watched video of all time at 195 million views. 12 new videos and 2 hours of content are uploaded to Pornhub every minute while 7708 Gigabytes of data are transferred worldwide. Pornhub’s users view 13,962 profiles, follow 593 other users, accept 167 friend requests and send 122 messages. 271 videos are rated, 528 are added to playlists and 22 new comments are left. Top Searches & Pornstars Regular followers of our Insights blog will know that Pornhub’s top searches are often influenced by mainstream media and pop culture events. It’s perhaps no surprise that pornstar (and alleged pre-presidential mistress) Stormy Daniels came in first on our list of the searches that defined 2018. Beginning in January, each time she was in the news the public’s curiosity would peak and searches for Stormy surged. Searches for the hit game ‘Fortnite’ also defined 2018 as it skyrocketed from obscurity to one of our Top 20 searches of the year. Each time a new Fortnite character was released, searches would increase dramatically. You can check out all of our Top Video Game Character Searches below. According to Dr Laurie Betito, Director of the Pornhub Sexual Wellness Center, “searches like these serve as an indication that people use this site to not only satisfy sexual urges but also to get a different angle on something they are already interested in. To see a famous character or hot topic in a sexual context.” Fantasy plays a big role in pornography (and indeed in human sexuality), so it’s only natural that people will desire seeing sexual scenarios involving the game characters they emotionally connect with. In April when Fortnite’s servers crashed, searches for Fortnite increased by as much as 60% over a 24 hour period. Just as ‘1080p’ searches had been a defining term in 2017, now “4k” ultra-hd has seen a significant increase in popularity through-out 2018. The popularity of ‘Romantic’ videos more than doubled, and remained twice as popular with female visitors when compared to men. Interest in ‘trans’ (aka transgender) porn saw significant gains in 2018, in particular with a 167% increase in searches by men and more than 200% with visitors over the age of 45 (becoming the fifth most searched terms by those aged 45 to 64). Not only did searches for ‘outdoor’ porn grow throughout 2018, but our statisticians also noted that the number of uploads tagged as being filmed outdoors nearly tripled. Searches for ‘tattoos’ grew significantly throughout the year, mirroring their increased popularity reported among millennials and young professionals. Pornhub’s ‘Tattooed Women’ category grew in popularity by 88% compared to 2017. Searches referring to the dating app ‘Tinder’ grew by 161% among women, 113% among men and 131% by visitors aged 35 to 44. It was also a top trending term in many countries including the United Kingdom and Australia. The number of Tinder themed fantasy date videos on the site is now more than 3500. Life imitates art, and eventually porn imitates everything, so perhaps it’s no surprise to see that ‘Bowsette’ also made our list of searches that defined 2018. After the original Nintendo fan-art went viral, searches for Bowsette exceeded 3 million in just one week and resulted in the release of a live-action Bowsette themed porn parody (NSFW) with more than 720,000 views. Finally, we found that ‘threesome’ videos had a significant impact in 2018, as it became Pornhub’s 8th most popular category, and the second most popular category of video among women. Threesome porn saw big gains in many European countries including France, Italy, Spain, Poland and the Netherlands. 2018’s Most Searched for Terms Trendy terms aside, Pornhub’s top 4 searches by volume remained the same from 2017 to 2018. These included ‘lesbian’, ‘hentai’, ‘milf’ and ‘step mom’. “Contrary to popular belief, men are not just interested in youthful bodies,” notes Dr. Laurie. “They like the idea of an older, experienced woman and may care less about the perfection of her body.” Searches for ‘Japanese’ gained 3 positions to become the 5th most popular search, with ‘Asian’ gaining 6, ‘Korean’ up an impressive 16 and ‘Chinese’ up 14 positions. Last year’s most popular video game search ‘Overwatch’ dropped 7 spots to make way for new video game favorite ‘Fortnite’. 2018 saw ‘cartoon’ slip 6 positions, while ‘anime’ gained an impressive 22. Both ‘big ass’ and ‘big tits’ saw big growth by 4 and 6 spots respectively. It perhaps comes as no surprise that Stormy Daniels (NSFW) was the most searched for pornstar of 2018, shooting up from her previous rank of 671 in 2017 and ending the year with 84 million views of her videos. Other big gainers included Lana Rhoades (NSFW) by 24 spots, Abella Danger (NSFW) by 19 and Adriana Chechik (NSFW) by 31, while Kim Kardashian (NSFW) dropped from 4th down to 14th. Riley Reid (NSFW) had the most video views in 2018 at 363 million, followed by Lana Rhoades with an impressive 345 million video views. For the second year, Brazzer’s exclusive star Jordi El Nino Polla (NSFW) was the most searched for male pornstar, this time holding his own alongside the top female pornstars for an overall rank of 12. Johnny Sins (NSFW) moved up into 2nd place replacing last year’s Mandingo (NSFW) who dropped to 5th. Check out our Gender Demographics below to see which pornstars are more popular with Pornhub’s female visitors. Top 20 Countries by Traffic Once again, the United States continues to be the country with the highest daily traffic to Pornhub, followed by the United Kingdom, India, Japan, Canada, France and Germany. Traffic from Italy grew in 2018 causing it to take over 8th position from Australia. The Philippines gained 3 positions to reach the top 10, while Mexico remained at 11th. Brazil, Spain and the Netherlands all decreased in rank, as Poland moved up. The newest member of Pornhub’s top 20 is Ukraine, which gained an impressive 11 spots over 2017. Sweden, Argentina, Russia and South Africa all remained in the top 20. Combined, these top 20 countries make up 80% of Pornhub’s daily traffic, so we’ll be featuring more details on each country throughout the rest of the Year in Review. For even more in-depth coverage including their trending searches, you can skip ahead to our Top 20 Featured Countries section. A Time for Reflection 2018 saw Pornhub’s average visit duration grow by 14 seconds to 10 minutes and 13 seconds. While some visitors may be taking more time to watch videos and make use of Pornhub’s community features, time on site can reflect many factors including the speed of broadband and mobile internet bandwidth available in different regions.