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BIDCO Africa MARKET principles at BIDCO Africa. The In 2015 BIDCO Oil Refineries, East Africa’s company uses locally sourced leading edible oils and hygiene products raw material for its products, manufacturer, rebranded to BIDCO Africa. The contracting farmers with the new identity is a simple appreciation of the fact assurance of an off-take market that the company is now more than a refinery at competitive rates for their - it is an African enterprise. Coincidentally, 2015 produce. There are currently also marks BIDCO Africa’s 30 year Anniversary 12,500 farmers exclusively since inception. growing various seeds for the BIDCO Africa has grown from a humble soap company. manufacturer to become an FMCG behemoth The ‘Soil to Pan’ philosophy with factories in Kenya, Uganda and Tanzania. maps out this value chain; BIDCO Africa markets over 45 brands and starting with the farmer and 380 SKUs across sixteen African countries. The culminating at the consumer’s product basket includes edible oils and fats, table. margarines, baking products, detergents, laundry BIDCO has set for itself soaps, personal care, beauty, hygiene and animal a clear BHAG - (Big Hairy feeds, with more product categories in the offing. Audacious Goal) which is to Their brands include storied brands such as grab, grow and sustain Number Kimbo, Golden Fry, Elianto, Chipsy, PowerBoy, One market share in African Gaea, Bidco Cream and Msafi laundry soap markets by 2030. as well as fast emerging brands such as Nuru Dishwashing Liquid, Msafi Bleach and Germonil ACHIEVEMENTS Toilet Cleaner. BIDCO Africa has won 34 CEO Vimal Shah is one of the most respected awards in the last fifteen years business leaders in Africa. He is the lead visionary and is an acknowledged leader at BIDCO Africa. Together with the board he has in the East African Manufacturing engineered the rise of BIDCO Africa to massive sector. local and international acclaim. BIDCO has recently acquired Sustainability and inclusive growth are guiding the highly regarded ISO 22000:2005 presented by Bureau Veritas Kenya. This is in addition to the BS 18000 certification in PRODUCT 2007 (for occupational health Edible Oils: BIDCO Oils and Fats are the most and safety management system trusted in the region; manufactured from quality specification), ISO 9002/1 in products and fortified to promote healthy living. 1999 (for Quality Management These include Elianto and Golden Fry and the Systems) and ISO 14000 Gold n’ Pure range which comprises Olive Gold, in 2004 (for Environmental Soya Gold and SunGold Lite. Management). Edible Fats: BIDCO fats are loved by generations of Kenyans raised with the exciting aroma and HISTORY tastes of these different heart friendly fats in BIDCO’s heritage can be their home. traced back to 1970 when the The white fats include the most famous of chairman and founder, Mr Bhimji them all - Kimbo and Mallo. The yellow fats Depar Shah, set up a garment include the aroma inducing Cowboy and Chipsy. manufacturing company in Margarines: Both of BIDCO’S margarines are Nyeri, Kenya. In 1985 BIDCO transfat free, loaded with vitamins and minerals, shifted to soap manufacturing in easy to spread and easy to love with a smooth Nairobi. buttery taste. They include Goldband and Biddy’s In 1991, BIDCO moved its Margarine. operations to Thika opening a Baking: BIDCO caters to your baking needs state of the art refinery. with Mariandazi, a multipurpose baking powder In 1994 BIDCO acquired suitable for all baking applications. Elianto from the Unga Group Detergents and Laundry Soaps: BIDCO is awash and followed this up with with products that keep laundry clean, bright and the acquisition of Kimbo and fragrant for longer. With detergents and soaps Cowboy from Unilever in 2002. containing antibacterial agents, stain power and 28 Superbrands - EAST AFRICA Vol 4 - Book.indb 28 18/07/2016 08:19 fragrances, there is value and choice. brightens and kills germs Detergents comprise of Power Boy Detergent, guaranteeing a hygienic, Powerboy Pro-Activ Liquid Detergent and Gental clean and fresh home. Detergent. Msafi is available in five Laundry soaps comprise of Whitestar, Nuru variants including Lemon and Msafi. Fresh, Lavender and Pot Personal Care and Beauty: You feel your best Pourri. when you look your best. This means glowing soft and smooth skin with the added protection from PROMOTION bacteria and a little fragrance to top it off. Consumer engagement Brands include Gaea Family bathing soap and is a pivotal activity for Pure & Natural Beauty Bar. BIDCO Africa. Hygiene: BIDCO is committed to happy healthy The conversation with homes that are free of germs and enhance the the consumer happens lives of families. on many platforms. Nuru Lemon Fresh Scouring Powder is one On Outdoor, BIDCO of the pioneer brands in this category. It is maintains a strong a multipurpose cleaner that you can use on presence with over 50 sufurias, kitchen surfaces and even tiles. strategically located billboards promoting RECENT DEVELOpmeNTS various brands BIDCO Africa has recently launched four new across the country. products in the hygiene product category:- SunGold Lite Gaea has been a sponsor Gaea family bathing soap is the product that of Koroga events in gives every family a fresh start every day. The partnership with invigorating soap comes in Lemon, Rose, Aloe Capital FM. The and Mild variants and gives you value for money. brand has been Germonil Toilet Cleaner present at every A powerful toilet cleaning solution that cleans, edition of the disinfects and deodorises. Germonil comes in event in 2015. four different variants:- Ocean Fresh, Pine Fresh, BIDCO Potpourri and Citrus Fresh. partnered with Nuru Dishwashing Liquid the Ministry The brand, with a specially formulated Anionic of Health for an cleaner, will not only make your dishes sparkle anti-cholera campaign. manage waste. but also disintegrates tough food stains, kills The campaign dubbed ‘Break BIDCO is a signatory to the UN Global germs and removes residual food odour and is the Outbreak’ was driven by three BIDCO Africa Compact joining in 2009; a strategic policy soft on your hands. brands; Msafi Bleach, Gaea Family Soap and initiative for businesses that are committed to Msafi Bleach Germonil Toilet Cleaner. aligning their operations and strategies with The newest bleach in the market whitens, ten universally accepted principles in the areas BRAND VaLUES of human rights, labour, environment and anti- All employees are part corruption. of the BIDCO Family. As a socially responsible corporate, BIDCO They live, work and supports numerous homes for orphans and take care of each other. the aged in and around Thika and has done so The family is guided for decades. BIDCO also sponsors a group of by integrity, trust and students at Starehe Girls. empowerment. Their BIDCO Africa Limited (formerly BIDCO Oil people constantly seek Refineries Limited) Industrial Area, General Kago opportunities and Road off Garisa Road, Thika.Tel: +254(67)282 overcome challenges 1000/ +254 722 206777/ +254 733 655777 ethically. BIDCO is Email: [email protected] a Kaizen practicing company and the www.bidco-oil.com entire organisation is committed to continual improvement and the elimination Things you didn’t know about of waste from the business ecosystem. BIDCO The environment is a The name BIDCO is derived from the first two initials priority area at BIDCO of the names of the founder and patriarch, Mr Bhimji where recycling and Depar Shah. renewable energy are BIDCO employs over 5,000 people directly and provides for practiced across the gainful employment in the value chain for approximately company. BIDCO has 20,000 people. its own cogeneration Kimbo and Elianto, the two famous BIDCO brands, also plant that uses sawdust, hold the prestigious Superbrands title. coffee husks and other bio waste products to BIDCO sponsors a high flying KFF Premier League team generate electricity. The - BIDCO United. company also has an In 1985 Bidco produced one ton per hour of product inbuilt effluent plant to today the company produces 650 tons a day. Superbrands - EAST AFRICA Vol 4 - Book.indb 29 18/07/2016 08:20.
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