Mobile Overview Report January – March 2019

MOVR Mobile Overview Report January – March 2019

The first step in a great mobile experience TBD

2 TBD

3 Q1 2019 to Q4 2018 Comparisons Top Smartphones

• The Apple iPhone 7 Top Smartphones Africa Asia Europe N. America Oceania S. America Global continues to be the top Apple iPhone 6 0.91% 1.58% 2.47% 2.71% 4.01% 2.38% 2.41% smartphone used in the world. Apple iPhone 6S 1.00% 2.19% 4.36% 4.34% 5.38% 2.51% 3.82% Apple iPhone 7 1.98% 3.41% 6.07% 6.56% 7.58% 3.48% 5.49% • New to the list this Apple iPhone 7 Plus 1.44% 3.43% 2.02% 6.06% 5.66% 2.04% 2.94% quarter is the Huawei Apple iPhone 8 1.13% 2.34% 3.54% 4.96% 6.27% 1.57% 3.57% P20 Lite, Apple iPhone Apple iPhone 8 Plus 1.53% 2.90% 2.42% 7.18% 8.30% 1.70% 3.53% XR, Apple iPhone XS, Apple iPhone XS Max Apple iPhone SE 0.40% 0.42% 2.44% 1.56% 1.44% 1.07% 1.81% Apple iPhone X 1.35% 4.82% 3.18% 6.81% 6.41% 1.65% 3.84% • Dropping off the list this Apple iPhone XR 0.52% 0.98% 0.98% 2.68% 3.74% 0.45% 1.40% quarter is the Samsung Apple iPhone XS 0.40% 2.06% 1.09% 1.92% 2.98% 0.39% 1.35% Galaxy J7 2015, Apple Apple iPhone XS Max 0.64% 1.79% 0.84% 3.37% 3.34% 0.42% 1.42% iPhone 6S Plus, Samsung Galaxy A5 (2017), Huawei P20 Lite 1.33% 1.20% 1.78% 0.30% 0.19% 1.13% 1.30% Motorola Moto G (5) Plus. Samsung Galaxy Grand Prime+ 3.79% 1.09% 0.11% 0.13% 0.21% 0.05% 0.45% • North America and Samsung Galaxy J2 Prime 0.01% 0.00% 0.01% 0.53% 0.16% 3.39% 0.28% Oceania continue to be Samsung Galaxy J5 1.25% 1.00% 0.55% 0.15% 0.11% 1.89% 0.72% concentrated markets for brands, with the top Samsung Galaxy J5 Prime 0.96% 0.40% 0.04% 0.14% 0.26% 2.60% 0.34% smartphones accounting Samsung Galaxy J7 (2016) 0.33% 1.18% 0.52% 0.22% 0.04% 1.91% 0.75% for 55.71% and 64.00% Samsung Galaxy J7 Prime 1.06% 3.84% 0.07% 0.37% 0.18% 3.38% 1.68% respectively. Samsung Galaxy S7 0.96% 0.47% 2.34% 2.08% 2.83% 0.70% 1.59% Samsung Galaxy S7 Edge 1.18% 0.90% 1.73% 1.01% 1.37% 0.78% 1.23% Samsung Galaxy S8 1.31% 0.68% 3.16% 2.63% 3.55% 1.45% 2.11% Others 76.51% 63.31% 60.26% 44.29% 36.00% 65.05% 57.98% MOVR Source: ScientiaMobile. Note: figures reflect percentage point (2019Q1) 5 Top Smartphone Trends (2019 Q1 vs. 2018 Q4)

Top Smartphones Africa Asia Europe N. America Oceania S. America Global • The Apple iPhone XR, Apple Apple iPhone 6 -0.43% -0.36% -0.51% -0.82% -0.08% -0.05% -0.41% iPhone XS, and Apple iPhone Apple iPhone 6S -0.17% -0.33% -0.40% -0.85% -0.37% 0.09% -0.34% XS Max had the most growth this quarter. Apple iPhone 7 -0.07% -0.65% -0.33% -1.09% 0.36% 0.13% -0.41% Apple iPhone 7 Plus -0.06% -0.76% -0.10% -0.73% -0.38% 0.15% -0.52% • Oceania saw the largest Apple iPhone 8 0.25% 0.02% 0.26% -0.21% 0.96% 0.26% 0.23% adoption trend with a 2.48% Apple iPhone 8 Plus 0.36% -0.17% 0.07% -0.14% 0.27% 0.23% -0.07% increase in usage of the Apple iPhone XR. Apple iPhone SE 0.04% 0.06% -0.24% -0.57% -0.02% -0.07% -0.16% Apple iPhone X -0.08% -0.73% 0.23% -0.13% -0.66% 0.06% -0.23% • North America also had a Apple iPhone XR 0.48% 0.63% 0.77% 2.17% 2.48% 0.38% 1.07% large increase in the Apple Apple iPhone XS 0.26% 0.71% 0.56% 0.91% 1.16% 0.28% 0.64% iPhone XR with 2.17%. It also saw the largest increase Apple iPhone XS Max 0.28% 0.54% 0.40% 1.63% 0.96% 0.24% 0.59% in Apple iPhone XS Max Huawei P20 Lite 0.43% 0.26% 0.57% 0.07% 0.07% 0.46% 0.40% adoption with 1.63%. Samsung Galaxy Grand Prime+ -0.01% 0.02% 0.01% -0.02% -0.16% 0.00% -0.05% • Largest drop in usage is Samsung Galaxy J2 Prime 0.00% 0.00% 0.00% -0.10% 0.02% 0.06% -0.03% from the Apple iPhone 6, 6S, and 7 Plus. Dropping by Samsung Galaxy J5 -0.18% -0.04% -0.11% -0.03% -0.04% -0.41% -0.11% 2.23%, 2.03%, and 1.88% Samsung Galaxy J5 Prime -0.05% -0.04% -0.01% -0.04% -0.05% -0.34% -0.05% respectively. Samsung Galaxy J7 (2016) -0.07% -0.26% -0.07% -0.01% -0.01% -0.41% -0.19% Samsung Galaxy J7 Prime -0.07% -0.53% 0.00% -0.05% -0.04% -0.39% -0.41% Samsung Galaxy S7 -0.05% 0.03% -0.29% -0.26% -0.50% -0.13% -0.05% Samsung Galaxy S7 Edge -0.24% -0.09% -0.25% -0.19% -0.33% -0.15% -0.12% Samsung Galaxy S8 -0.01% -0.09% -0.09% 0.05% -0.40% 0.25% 0.07% Others -0.59% 1.79% -0.47% 0.42% -3.25% -0.63% 0.15% MOVR Source: ScientiaMobile. Note: figures reflect percentage point change (2019Q1%-2018Q4%) 6 Top Tablets

• The most significant market share for tablets remains Top Tablets Africa Asia Europe N. America Oceania S. America Global with Apple’s iPad Airs, with Apple iPad 2 2.34% 1.25% 2.30% 2.06% 2.29% 1.24% 2.06% the iPad Air 2 leading for the Apple iPad 2017 3.32% 6.42% 6.68% 9.72% 11.17% 3.67% 7.86% eighth quarter in a row. Apple iPad 2018 3.06% 6.05% 5.30% 7.72% 7.42% 2.96% 6.17% • The iPad Air 2 is the most Apple iPad 4 4.32% 3.65% 5.36% 5.62% 6.60% 8.22% 5.33% popular tablet across almost Apple iPad Air 4.06% 8.30% 8.96% 10.72% 10.13% 3.77% 9.21% all continents with Africa Apple iPad Air 2 5.07% 10.68% 11.06% 13.69% 13.99% 10.26% 12.09% finding the Samsung Galaxy Tab E more popular. Apple iPad mini 2.42% 2.94% 2.19% 2.43% 2.11% 1.00% 1.99% Apple iPad mini 2 1.72% 4.76% 3.56% 5.18% 4.21% 2.67% 3.98% • The Northern American and Apple iPad mini 4 1.51% 4.84% 2.21% 3.18% 3.43% 2.68% 2.60% Oceania tablet markets are much more concentrated by Apple iPad Pro 10.5 (2017) 1.15% 3.14% 1.89% 2.70% 2.75% 1.34% 2.40% top brands making up Apple iPad Pro 9.7 1.28% 3.12% 1.75% 3.14% 2.82% 1.38% 2.36% 72.89% and 79.37% of the market respectively. Intel ECS TR10CS1 0.00% 0.00% 0.00% 0.05% 0.00% 3.11% 0.04% Samsung Galaxy Tab 3 Lite 1.14% 2.26% 0.66% 0.98% 0.30% 4.28% 0.86% • Joining the list this quarter is the Apple iPad Pro 10.5 Samsung Galaxy Tab 3V 3G 2.99% 1.59% 0.05% 0.04% 0.11% 1.10% 0.21% (2017). Dropping off the list Samsung Galaxy Tab A 0.32% 1.09% 0.06% 1.28% 8.36% 0.80% 0.52% this quarter is the Samsung Samsung Galaxy Tab A Galaxy Tab A 7.0 LTE, 10.1 3.05% 0.98% 6.98% 1.60% 2.39% 1.18% 4.82% Canaima TR10RS1, and the Apple iPad 3. Samsung Galaxy Tab A 9.7 1.96% 1.05% 2.53% 0.86% 1.07% 0.96% 1.87% Samsung Galaxy Tab E 6.66% 1.42% 2.66% 1.89% 0.22% 3.36% 2.29% Vodafone Tab Mini 7 4.07% 0.02% 0.09% 0.00% 0.00% 0.00% 0.12%

Other 49.56% 36.45% 35.70% 27.11% 20.63% 46.03% 33.21% MOVR Source: ScientiaMobile. Note: figures reflect percentage point (2019Q1) 7 Top Tablet Trends (2019 Q1 vs. 2018 Q4)

• The largest growth (3.34%) comes from Tablet Trends Africa Asia Europe N. America Oceania S. America Global North America’s increase Apple iPad 2 -0.37% -0.16% -0.25% -0.66% -0.44% 0.22% -0.31% in usage of the Apple iPad 2018, the 2nd largest Apple iPad 2017 0.28% 0.54% 0.16% -0.11% -0.05% -0.10% 0.14% growth (2.66%) comes Apple iPad 2018 1.73% 1.99% 2.27% 3.34% 2.55% 0.66% 2.65% from South America’s usage of the Apple iPad Apple iPad 4 -0.67% -0.21% -0.98% -1.16% -1.50% 2.08% -1.02% Air 2. Apple iPad Air 0.00% 1.96% -0.67% -0.70% -0.41% -1.04% -0.50%

Apple iPad Air 2 0.78% -0.60% -0.04% -0.67% 0.22% 2.66% -0.07% • Globally, the Apple iPad 2018 had the most growth Apple iPad mini 0.12% -0.48% -0.19% -0.41% -0.44% -0.15% -0.33% in 2019 Q1 of all other Apple iPad mini 2 -0.42% 0.09% -0.33% -0.61% -0.32% -0.06% -0.40% tablets (12.54%). Apple iPad mini 4 0.53% 0.47% 0.02% 0.10% 0.06% 0.58% 0.05%

• The largest drop in usage Apple iPad Pro 10.5 (2017) 0.26% 0.19% 0.18% 0.27% 0.63% 0.25% 0.18% (2.71%) comes from Apple iPad Pro 9.7 -0.22% 0.22% 0.06% -0.19% 0.48% 0.28% -0.06% Oceania’s usage of the Samsung Galaxy Tab A, Intel ECS TR10CS1 0.00% 0.00% 0.00% 0.02% 0.00% -1.23% -0.02% nd the 2 largest drop in Samsung Galaxy Tab 3 Lite 0.02% -2.02% -0.08% 0.16% -0.01% 0.36% -0.22% usage (2.02%) comes from Asia’s usage of the Samsung Galaxy Tab 3V 3G -1.09% -0.08% 0.00% 0.00% -0.13% -0.05% -0.03% Samsung Galaxy Tab 3 Samsung Galaxy Tab A 0.10% 0.00% 0.00% -0.14% -2.71% -0.17% -0.08% Lite. Samsung Galaxy Tab A 10.1 0.49% 0.28% 0.54% 0.33% 0.51% 0.26% 0.60% Samsung Galaxy Tab A 9.7 -0.29% 0.42% -0.25% -0.03% -0.21% -0.07% -0.14% Samsung Galaxy Tab E 0.14% -0.68% 0.00% 0.21% -0.03% -1.16% -0.08% Vodafone Tab Mini 7 0.58% -0.01% -0.01% 0.00% -0.01% 0.00% -0.03%

Other -1.97% -1.90% -0.41% 0.26% 1.78% -3.33% -0.34% MOVR Source: ScientiaMobile. Note: figures reflect percentage point change (2019Q1%-2018Q4%) 8 Global Smartphone OS Versions

• Among Android, version 8.0 remains the top OS with 18.80%, gaining 0.90% share. Android legacy (14.47%) has increased by 0.30% from last quarter and is the 2nd OS above both Android 8.1 and Android 7.0.

• Among iOS versions, 12.1 is the most popular OS version globally across both Android and iOS with 27.02% share. iOS 11.4 is the 2nd most popular iOS with 2.27% share.

Smartphone OS Share – Global 2019 Q1 iOS 11.3, 0.52% iOS 11, 0.21% iOS 11.1, 0.19% iOS 12.2, 0.15% Smartphone OS iOS 10.2, 0.19% iOS 11.2, 0.64% iOS 10.1, 0.05% 0.47% 0.42% others, 0.42% iOS 10.3, 0.72% iOS 10, 0.04% iOS 12, 1.10%

iOS legacy, 1.26% Android 8, 18.80% 64.91% 65.22% iOS 11.4, 2.27%

Others iOS 12.1, Android 27.02% iOS Android legacy, 14.77%

34.62% 34.36% Android 4.4, 0.54% Android 5, 0.79%

2018 Q4 2019 Q1 Android 7.1, Android 8.1, 2.80% 7.84% Others Definition: “Windows Phone” is included with Android 5.1, 2.92% all others Android 7, 6.60% Android 9, 3.96% Android 6, 6.20% MOVR To Legacy Definition: iOS before 10.0, Android before 4.4 9 do iOS Smartphone Operating System Trends

• iOS 12.1 continues to be the most popular, ending • By the end of Q1, the new 12.2 has almost March with 76.13%. surpassed 11.4. • Over 90% of users are on 11.x or above, indicating • Most 11.x and 10.x iOS are using the most recent the success of Apple iOS upgrade process. version of the major release (i.e. 11.4 and 10.3). • All of the 10.x releases total only 3.23%.

100%

90%

80% Version End of Q1 12.2 5.36% 70% 12.1 76.13% 60% 12 1.88%

50% 11.4 5.48% 11.3 1.28% 40% 11.2 1.59% 30% 11.1 0.50% 20% 11 0.50%

10% 10.3 2.34%

% Traffic iOSof Smartphone 10.2 0.59% 0% 10.1 0.18% 10 0.12% legacy 4.05% Point of Clarification: Unlike the Global Smartphone OS Versions, this data is measured at the end of 2019 Q1, and not counted throughout the quarter. MOVR Legacy Definition: iOS before 10.0, Android before 4.4 10 Android Smartphone Operating System Trends

• Android 8.0 is still the top OS version at the end of • Releases 6.x and prior account for 16.04% excluding 2019 Q1, beating out Android 8.1 by 12.59%. legacy. • Android Legacy accounts for the 2nd most popular OS • Android has always struggled to upgrade users, we do version. have some hope with the majority of users shifting to • Versions 8.x account for 37.43% of Android OS. Android 8.0 from the previously popular Android 7.0 • Releases 7.x accounts for 15.33% of Android traffic. version.

100%

90% Version End of Q1 80% 9 11.56% 70% 8.1 12.42% 60% 8 25.01% 50% 7.1 4.79% 40% 7 10.54%

30% 6 9.15% 5.1 5.06% 20% 5 1.02% 10% 4.4 0.81% 0%

% AndroidSmartphone Traffic of Legacy 19.62%

Point of Clarification: Unlike the Global Smartphone OS Versions, this data is measured at the end of 2019 Q1, and not counted throughout the quarter. MOVR Legacy Definition: iOS before 10.0, Android before 4.4 11 Top iPhones Running iOS 12.2 or later Top iPhones Running iOS 12.2 or Later

• With the release of iOS 12.2 (and subsequent • As of April 30, Apple iPhone 7 was the most popular versions) during March 2019, Apple devices have iPhone model running iOS 12.2+. stopped returning information used by many • iPhone 8 Plus and 7 Plus are the next most popular detection systems to determine the device model. models. • ScientiaMobile has created a new methodology that enables WURFL.js Basic, Standard, and Pro services to return accurate iPhone and iPad model information.

Top iPhone Models by iOS Version

Apple iPhone 7 2.51% 3.80% Apple iPhone 8 Plus 2.30% 3.33% Apple iPhone 7 Plus 2.11% 3.37% Apple iPhone X 2.11% 2.69% Apple iPhone 6S 1.85% 3.07% Apple iPhone 8 1.71% 2.34% Apple iPhone XR 1.27% 1.73% Apple iPhone 6 1.24% 2.14% Apple iPhone XS Max 1.11%1.38% Apple iPhone 6S Plus 1.01% 1.88% iOS 12.2+ 0.82% Apple iPhone SE 1.28% All iOS Versions Apple iPhone XS 0.76%0.96% Apple iPhone 6 Plus 0.46% 0.83% Apple iPhone 5S 0.35% 0.71%

% of all smartphone hits (global) MOVR global smartphone analysis as of April 30, 2019 MOVR 13 Add iPhone Models To Google Analytics with WURFL.js Business Edition

With Business Edition, You Get: • Accurate identification of iPhone and iPad • Easy-to-use JavaScript snippet works models with ScientiaMobile’s cloud-based DDR • Integrate with Google Analytics • SLA and high reliability • Over 20 of WURFL’s most popular capabilities • Helpdesk support Get WURFL.js at https://www.scientiamobile.com/products/wurfl-js/ MOVR 14 Faster Auto and Car Buying Websites Accelerating Website Page Loading for Car Buying Ecommerce With Image Optimization

• We surveyed page load times of 15 of the top car • Image optimization cuts out 68% of image payload on buying websites. The median load time was 8.5 Car Buying sites. seconds. • Image optimization accelerates the median page load • This 8.5 seconds is longer than user expectations of 3- time to 4.9 seconds, a 3.6 second improvement. 5 seconds, resulting in high abandon and low • According to a Pingdom study, this would reduce the conversion rates. bounce rate from 61% to 38%.

Page Load Time Before Image Page Load Time After Image Optimization Optimization 6 6 median = 8.5 seconds median = 4.9 seconds 3.6 seconds faster 5 5

4 4

3 3

2 2 Count of of websites Count Count of of websites Count

1 1

0 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 Seconds to Load Seconds to Load MOVR Start free trial at ImageEngine.io 16 Faster Real Estate Websites Accelerating Website Page Loading for Real Estate Ecommerce With Image Optimization

• We surveyed page load times of 21 of the top Real • Image optimization cuts out 64% of image payload on Estate websites. The median load time was 6.9 Real Estate sites. seconds. • Image optimization accelerates the median page load • This 6.9 seconds is longer than user expectations of 3- time to 3.3 seconds, a 3.6 second improvement. 5 seconds, resulting in high abandon and low • According to a Pingdom study, this would reduce the conversion rates. bounce rate from 53% to 11%.

Page Load Time Before Image Page Load Time After Image Optimization Optimization 6 6

median = 6.9 seconds median = 3.3 seconds 5 5 3.6 seconds faster

4 4

3 3

2 2 Count of of websites Count Count of of websites Count

1 1

0 0 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 0 1 2 3 4 5 6 7 8 9 101112131415161718192021 Seconds to Load Seconds to Load MOVR Start free trial at ImageEngine.io 18 Device-Aware Image Content Delivery Edge Servers Optimization Network

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MOVR Spotlight: China

20 Form Factor

• China uses desktop devices more than the U.S. by • For China, the feature phone is the 3rd more used 4.66%. However, bother countries use desktop devices device (4.31%) but for the U.S. the tablet is the 3rd more than 50% of the time. most used (6.05%). • The U.S. uses smartphones more than China by 4.14%. • For both countries, bots make up less than 2% of Both countries use smartphones more than 30% of the traffic. time.

Form Factor

54.62% Desktop 59.28%

37.14% Smartphone 33.00%

0.73% Feature Phone 4.31% USA Tablet 6.05% 2.02% China

1.33% Robot 1.37%

0.10% Smart-TV 0.01%

Other Mobile 0.04% 0.01% % of all device usage MOVR 21 Top Smartphones

• The most used smartphone in China during 2019 Q1 • China seems to use mostly Apple iPhones for was the Apple iPhone X at 10.82%. smartphones, but the OPPO R9s, Huawei P8 Lite, and • The most used smartphone in the U.S. during 2019 Q1 Coolpad Fengshang are also very popular in China was the Apple iPhone 8 Plus at 8.49%. whereas they basically aren’t used in the U.S. (except for 0.01% of Huawei P8 Lite).

Top Smartphones - China vs. USA 8.45% Apple iPhone X 10.82% Apple iPhone 7 Plus 5.39% 7.30% OPPO R9s 0.00% 5.27% 3.22% Apple iPhone XR 4.03% Apple iPhone 8 Plus 3.62% 8.49% Apple iPhone XS Max 3.16%4.44% USA Apple iPhone 7 2.97% 6.53% China Huawei P8 Lite 0.01% 2.49% Apple iPhone 6S 2.49% 4.35% Coolpad Fengshang 0.00% 2.48% Apple iPhone 8 1.77% 4.94% Samsung Galaxy S8 0.45% 2.54% Apple iPhone 6S Plus 2.51% 1.52% MOVR % of all smartphone usage 22 Top Smartphone Manufacturers

• Apple is the leading manufacturer in both countries • OPPO is third with 10.12% in China, whereas LG is with 40.05% of the Chinese smartphone usage and third in the U.S. with 6.71%. 57.84% of the U.S. smartphone usage. • China has more small players in the market between • Huawei is second with 13.81% in China, whereas 5-2% share (Vivo, HTC, Coolpad, Smartisan, Sony) Samsung is in second in the U.S. with 24.63%. whereas the U.S. has very few (Motorola).

Top Smartphone Manufacturers – China vs. USA

Apple 40.05% 57.84% 0.70% Huawei 13.81% 0.51% OPPO 10.12% 1.20% Xiaomi 7.93% Samsung 7.70% 24.63% 0.36% Vivo 5.06% 0.89% HTC 2.88% USA Coolpad 0.11%2.54% China 0.00% Smartisan 2.52% 0.16% Sony 2.04% LG 1.15%6.71% 2.96% Motorola 0.48% 1.00% ZTE 0.26% Alcatel 0.59% 0.01% % of all smartphone usage MOVR 23 Top Tablets

• The Apple iPad Air 2 is the most popular tablet in China • The Apple iPad mini 4 is the second most popular with 26.88% of tablet usage. This is 12.43% more use tablet in China with 10.10%. than the Apple iPad Air 2 generates in the U.S. • The Apple iPad 2017 is the second most popular • Apple holds 12 of the top tablets in China. tablet in the U.S. with 10.70%.

Top Tablets – China vs. USA

14.45% Apple iPad Air 2 26.88% 3.36% Apple iPad mini 4 10.10% 2.19% Apple iPad 2 9.37% Apple iPad 2018 7.95% 7.69% 4.79% Apple iPad mini 2 7.11% 10.70% Apple iPad 2017 4.56% USA 5.23% Apple iPad 4 2.61% China 4.09% Apple iPad Pro 9.7 2.40% 1.53% Apple iPad 3 2.03% 3.53% Apple iPad Pro 10.5 (2017) 1.74% 9.65% Apple iPad Air 0.77% 2.23% Apple iPad Pro 0.15% % of all tablet usage

MOVR 24 Top Tablet Manufacturers

• Apple is the most popular tablet manufacturer in both • Huawei is the third most popular tablet manufacturer China and the U.S. with 77.25% and 74.68% share in China with 3.26%. respectively. • Amazon is the third most popular tablet manufacturer • Samsung is the second most popular tablet in the U.S. with 6.53%. manufacturer in both China and the U.S. with 4.44% and 12.53% share respectively. Top Tablet Manufacturers – China vs. USA 74.68% Apple 77.25% Samsung 4.44%12.53% Huawei 0.14% 3.26% Xiaomi 0.01% 1.19% Motorola 0.01%1.06% 0.14% Acer 0.73% 0.83% Asus 0.72% 0.68% USA Lenovo 0.47% 0.03% China Sony 0.17% 6.53% Amazon 0.13% LG 0.79% 0.08% 0.78% RCA 0.00% 0.30% ZTE 0.01% Ellipsis 0.00%0.20% Verizon 0.15% 0.00% % of all tablet usage

MOVR 25 Smartphone OS Version Android Version – China vs. USA

9 5.79%9.98% • Android leads the OS market in China with 59.91% of 7.43% smartphone usage. 8.1 10.32% 12.19% • In second place, iOS has 40.05% of smartphone 8 35.67% usage in China. 7.1 5.99% 5.89% • In comparison, the U.S. prefers iOS at 57.84% and 7 2.34% China Android at 42.11%. 9.16% 6 19.99% USA • The most popular version of Android in China is the 5.73% 8.34% legacy category at 23.34%. In contrast, the most 5.1 0.44% popular version in the U.S. is Android 8 with 35.67%. 5 0.17%4.54% • For iOS in both countries, the most popular version 4.4 10.05% 0.23% during 2019 Q1 was version 12.1, with 44.41% in legacy 23.34% China and 82.87% in the U.S. 22.41% % of all Android smartphone usage Operating Systems – China vs. USA iOS Version – China vs. USA

0.65% 59.91% 12.2 0.58% Android 44.41% 42.11% 12.1 82.87% 4.99% 12 3.30% 7.28% 11.4 5.41% 1.15% 40.05% China 11.3 1.22% iOS 1.62% 57.84% USA 11.2 1.47% China 0.64% 11.1 0.44% 14.03% USA 11 0.33% 2.30% 0.03% 10.3 1.37% others 1.20% 0.05% 10.2 0.42% 0.40% 10.1 0.11% 10 0.38% % of all smartphone usage 0.07% legacy 20.95% MOVR 2.42% % of all iOS smartphone usage 26 Mobile Network Operator Usage by Time of Day

• China has an average of 48.84% of traffic on mobile • China’s peak hour is around 9 in the morning with network operators (MNO), but during the day the 62.67% (hour 8) and drops near 40% in the day, usage fluctuates between 39.53% and 62.67%. increasing after 4 in the evening (hour 17). • The United States has an average of 54.56% of traffic • The United States’ peak hour is right before midnight on mobile network operations, but during the day the with 60.67% (hour 22). In general, mobile network usage fluctuates between 48.21% and 60.67%. usage is more steady throughout the day than China.

% of Traffic on Mobile Network Operators by Hour of Day China USA 70%

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0% 0 1 2 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 MOVR Hour of Day 27 Get Customized Mobile Data Reports

• Geography: select global, continents, or over 40 countries from developed of Operating System emerging markets • Device Capabilities: select Form Factor from over 500 device capabilities including form Device factor, OS, browsers, apps, display & resolution, chipsets, video, and economic information. • Time Frame: analyze trend and make comparisons by selecting the time frame of the report • Delivery Frequency: select how often the MOVR data delivered, including annual, quarterly, monthly, weekly, or daily • Contact: [email protected] MOVR https://www.scientiamobile.com/products/mobile-data-reports/ 28 About this Report & Resources Report Specifications

Included Mobile • Purpose of Report Devices =58% Feature Phone, 1% – ScientiaMobile publishes MOVR to provide the mobile Web Tablet, community with timely information on mobile Web device usage. 5%

– Our goal is to stimulate interest in mobile device trends, device capabilities, and tools for analyzing and managing device Desktop, 41% fragmentation.

• Sources of Data and Filtering Excluded = 42% – The information in this report is based on a representative sample of a larger data set. The sample size is over 106.4 Smartphone, billion requests from April 2014 to end of April 2019. 51% Smart-TV, – MOVR focuses on mobile devices, consisting of smartphones, 0.2% tablets, and feature phones. Robot, 1% – While the data set includes desktops, laptops, smart TVs, Definitions game consoles, apps, and robots, we have excluded them, unless otherwise noted. • What is a “hit”? Each time a user visits a Web page and a user agent (UA) is generated and tested by WURFL (through a – We have used an Equivalent Weighted Sites (EWS) number of mechanisms), a “hit” is recorded in the methodology that indexes the traffic at each site and assigns ScientiaMobile dataset. All data reported in MOVR reflects hits, an equal weight to each site. not the count of physical devices generating the hit. – Samples sizes for Africa and Oceania are small enough that we • What is a smartphone? A smartphone must meet several have a low level of confidence that these figures are criteria: it must be a wireless device, have a touch screen with representative. However, the source data from these horizontal resolution greater than or equal to 480px, and not continents continues to grow. Over time, we will improve the be considered a tablet. quality of these figures. In the meantime, we feel that more • What is a tablet? Criteria for a tablet include: a wireless information is better than less for people looking for insights in device, be marketed as a tablet, and running a mobile or these continents. tablet OS. One exception is that a full version of Windows – To download the data files supporting MOVR, or subscribe to running on a tablet is considered to be a laptop. future publications of MOVR, please visit us at www.scientiamobile.com/movr

MOVR 30 Definitions (continued) About WURFL

• What is a feature phone? It is a wireless device that • ScientiaMobile uses its WURFL products to collect and falls into one of the three categories: classic feature analyze the device intelligence contained in the MOVR phones, modern feature phones, and old smartphones. report. WURFL is a Device Description Repository – Classic feature phone: Typically a bar, slide, or (DDR) that integrates an API and XML to provide an clamshell form factor with limited possibilities to always-updated source for detecting devices and their install apps and a proprietary OS. Other criteria capabilities. For more than 10 years, WURFL has been include a physical keyboard and a low price range. the industry standard for device detection. Today, Examples are Nokia Series 30 and 40 or Motorola ScientiaMobile offers a number of WURFL products to Razr devices. match a range of needs, from small developers to large enterprises. – Modern feature phone: These phones also have a low price range. They are “smartphone-like”, but • WURFL OnSite and WURFL InFuze provide businesses targeted at the classic feature phone market. They with high performance server-side device detection may have a smartphone OS. They borrow features solutions. from classic feature phones, such as size or screen • WURFL.js provides front-end developers with access to size. Examples are Nokia Asha series or Samsung device detection through JavaScript snippets. Galaxy Pocket. • WURFL InSight provides business intelligence analysts – Old smartphones: These smartphones are older. with a table-based device detection tool that will Classic Blackberry devices and Symbian-based integrate easily with data analysis tools. devices fall into this category. More recent devices with a touch screen, but with older hardware or • ImageEngine combines mobile device detection with older versions of Android, iOS or Windows Phone image resizing, image file optimization, and Content also fall into this category. Delivery Network (CDN)-type delivery. It provides significantly faster downloads, especially on mobile • What is MNO Traffic? Traffic originating from Mobile devices. Network Operators (MNO). It is defined, in our research method, as the connection type provided by the browser navigator.connection API.

MOVR 31 About ScientiaMobile

• ScientiaMobile provides the industry’s most accurate and Disclaimer flexible device detection solution, helping customers • While ScientiaMobile, Inc. has used reasonable deliver great web experiences and manage the efforts accurately to prepare this report and the increasingly fragmented mobile device ecosystem. other data and information here (together the ScientiaMobile sells WURFL, a constantly-updated "Report") from data it and its affiliates have repository that catalogues thousands of devices and their collected, this Report is made available to the public capabilities and provides access to them via range of API on an "AS IS" basis without warranty of any kind. languages. The WURFL framework enables many SCIENTIAMOBILE, INC. AND ITS AFFILIATES MAKE organizations, including Fortune 500 companies, to NO REPRESENTATION AND DISCLAIM ALL effectively design and analyze web experiences for an EXPRESS, IMPLIED AND STATUTORY WARRANTIES ever-growing range of smartphones, tablets, smart TVs, OF ANY KIND TO ANY RECIPIENT OF THIS REPORT and game consoles. OR ANY OTHER THIRD PARTY, INCLUDING ANY • For more information about ScientiaMobile and its WARRANTIES OF ACCURACY, TIMELINESS, commercial products, please visit us at: COMPLETENESS, MERCHANTABILITY AND FITNESS www.scientiamobile.com FOR A PARTICULAR PURPOSE. The Report is limited to data collected from certain services offered by • WURFL.io offers a number of free tools for device ScientiaMobile, Inc. and its affiliates – a self- detection and image tailoring. selected sample pool that may not reflect the • To subscribe to MOVR, please visit us at greater internet user community – and https://www.scientiamobile.com/movr-mobile-overview- consequently no conclusion should be drawn from report/ this Report regarding the internet user base as a • To speak to us about our products and licenses, please whole. The entire risk as to the quality (or lack complete this form at www.scientiamobile.com/license thereof), completeness and your use of this Report • MOVR is the Copyright of ScientiaMobile, Inc. and is made is with you, the user of the Report. In no event will available under the terms of the Creative Commons ScientiaMobile, Inc. or its affiliates be liable for any Attribution-NonCommercial-NoDerivatives 4.0 direct, indirect, incidental, special, consequential, or International License. other damages, including loss of profit, arising out of the use of this Report, even if advised of the possibility of such damages. • Any excerpts to, or use of this Report to reach new conclusions and/or analysis, should indicate ScientiaMobile, Inc. as its source, but derived conclusions and analyses generated from these Reports should be clearly attributed solely to their MOVR 32 author.