Out of the Shadows The fight against SV human trafficking Moving Pictures Films inspire action English

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November’s Concert For Valor, featuring and other major acts, helped build momentum for veterans’ causes. PAGE 6

departments features 2 From Emmett D. Carson Find out about SVCF’s role in a 6 Partner Power historic White House gathering Whether working on veterans’ needs, celebrating the importance of Ebola or education for girls around community foundations. the world, corporations and nonprofits 3 Big Ideas PAGE 5 alike find strength in joint efforts. For one SVCF donor, film has the power to inspire action. Learn how she shares her passion with 14 Impact others, and get an answer to the A by-the-numbers look at 10 Stopping Traffic question, “Where is Rod Streater?” the data driving innovation Human trafficking isn’t someone else’s in philanthropy. problem; it’s happening here in Silicon 12 Visionaries With Box.org, Karen Appleton and 16 What If? Valley. Find out how philanthropy can colleagues made cloud computing What if students learning help bring it out of the shadows. work for the greater good. They English were set up for academic start by listening to nonprofit achievement? John A. Sobrato needs. discusses a model for success.

COVER: Jonathan Ernst/Reuters/Corbis Top: Carolyn Kaster/AP Images siliconvalleyCf.org n Spring 2015 n 1 Volume 2, Number 1

BOARD OF DIRECTORS C.S. Park, Chair Samuel Johnson, Jr., Vice Chair David P. López, Ed.D., Secretary/Treasurer Jayne Battey Emmett D. Carson, Ph.D. Thomas J. Friel Rose Jacobs Gibson From Marie Oh Huber Robert A. Keller Julie Miraglia Kwon Emmett D. Carson Dan’l Lewin Wade W. Loo Anne F. Macdonald Lynn A. McGovern, CPA Catherine A. Molnar Eduardo Rallo Tom Stocky Sanjay Vaswani Thurman V. White, Jr. Community Core Gordon Yamate Jill S. Dodd, Outside Counsel

CEO & PRESIDENT To understand how community Emmett D. Carson, Ph.D. foundations differ from other philanthropic organizations, look no further than the word SV “community.” Community is for constructive local possCFibilities start here why we exist, and dialogues that engage it was at the core of diverse community Chief business, development and brand Officer discussion when we members on difficult, Mari Ellen R. Loijens co-hosted more than 150 and even contentious, Vice President, Marketing community foundation topics. and Communications and government officials In the pages of this Sidney G. Griffin, Jr.

at the White House. magazine, we highlight CREATIVE DIRECTOR The December meeting, some of those topics. Ian Kawata hosted with the White You’ll read about our MANAGING EDITOR Chris Blose House’s Office of Social early efforts to shine ART DIRECTOR Lance Pettiford PHOTO EDITOR Sara Elder Learn more about Innovation and Civic a light on human PROJECT MANAGER Connie Otto Silicon Valley Gives Participation, celebrated trafficking, a practice COPY EDITOR Tara Kawar at svgives.org. Read the centennial of the taking place in the CONTRIBUTORS Heather Boerner, Mike Carlson, Emmett D. Carson’s Vanessa Richardson, Miriam Weiner White House remarks shadows in Silicon [email protected] at siliconvalleycf.org/ community foundation Valley. You’ll learn about Editorial, Design and Production Management whitehouse. andfounding the importance of the first the hurdles our region’s English learners face SVCF magazine is published two times a year by Silicon in the classroom, and Valley Community Foundation. To receive a copy, call future.of these We institutions believe in the smart approaches to 650.450.5400 or email [email protected]. Postmaster: Please send address changes to Silicon powerin ensuring of community America’s overcome them. You’ll Valley Community Foundation, 2440 West El Camino foundations to lead find out how strategic Real, Suite 300, Mountain View, California 94040- 1498. The opinions and statements expressed by the candid conversations partnerships can tackle authors and contributors to this publication do not necessarily reflect opinions or positions of Silicon and build bridges everything from Ebola Valley Community Foundation. All rights reserved. between groups of to veterans’ needs. No material in this publication may be published or copied without the express written consent of Silicon people with different Meeting these Valley Community Foundation. Copyright © 2015 expectations and needs. challenges is up to us. Silicon Valley Community Foundation The historic gathering Events such as our Silicon Valley Community Foundation is gave us all a chance to second annual Silicon confirmed in compliance with National recommit ourselves Valley Gives, held on Standards for U.S. Community Foundations. to addressing the May 5, demonstrate world’s most pressing that we have the challenges. Community will and resources aldwell

foundations are ideally to strengthen the C situated to answer nonprofit organizations dward President Obama’s call in our community. E

2 n spring 2015 n siliconvalleyCf.org trends and innovation Big Ideas in philanthropy

The Big Lift’s Next Steps Major grants tackle reading proficiency

Forty-two percent of third-graders in San Mateo County can’t read proficiently. Unfortunately, that’s a predictor of poor future academic achievement. “In one of the most prosperous regions in the country, our young children face a series of challenging problems,” says Avo Makdessian, Dan Cohen, director of Silicon Valley Community founder of the nonprofit Music Foundation’s Center for Early Learning. & Memory, Now, SVCF has the chance to help set shares memory- children on the path to educational success, inspiring music with Mary Lou thanks to funding for The Big Lift. SVCF was Thompson in one of only seven organizations nationwide the film Alive to receive funding in 2014 from the Social Inside. Innovation Fund, a federal program committed to effective community solutions. The $7.5 million appropriated to SVCF will be matched and initially invested in four local school districts to support programs aligned with Big Lift goals. Moving Pictures The Peninsula Partnership Leadership The personal power of film Council spearheaded The Big Lift in 2012 in what Makdessian describes as “a call to action” after research showed just how poor literacy As the Bay Area director of the Windrider Film Forum, rates were. One of the program’s top priorities Terri Bullock searches for independent films with a few will be providing high-quality preschool, which common traits. They must be engaging. They must be parents usually have to pay for out-of-pocket. conversation starters. They must inspire action. U by the However, high-quality preschool is just For Bullock, an SVCF fund advisor and longtime numbers one priority among four. Big Lift partners also supporter of the arts, education and other causes, one film will focus on reducing rates of absenteeism, that played at the festival in 2014 held all of these traits encouraging continued learning through the on a personal level. The film,Alive Inside, chronicles the summer months and increasing parental nonprofit Music & Memory’s mission to use music for involvement outside the classroom. “One of memory restoration and therapy for people suffering from the programs we’re definitely implementing is Alzheimer’s. Raising A Reader,” he says, referring to an SVCF 42 “So many films on Alzheimer’s are depressing,” Bullock program that has proved highly successful in the percent says, “but this was amazing. It was hopeful. It provided past. “It’s not just passing out books. It’s parents of third-graders something for families to do right now rather than waiting in San Mateo and caretakers intentionally engaging children County can’t read for a cure.” That “something” is providing patients

ossato-Bennett in literacy and fostering a love of reading.” proficiently with Alzheimer’s a music program designed to trigger R Makdessian hopes that The Big Lift model memories. Bullock, whose sister had been diagnosed with proves to be “the recipe for success when it Alzheimer’s seven years earlier, got a chance to see the comes to literacy.” — Miriam Weiner program’s power firsthand. She was hesitant at first to believe in the film’s promise. Explore The Big Lift at But she went to visit her sister in the hospital and handed ourtesy of Michael

C siliconvalleycf.org/thebiglift. CONTINUED ON PAGE 4 O

siliconvalleyCf.org n spring 2015 n 3 Big Ideas

Omoving pictures cONTINUED FROM PAGE 3 her a music player and headphones Model loaded with “I Hear a Symphony” by the Corporate Supremes, one of her sister’s favorites. Her Citizen sister started smiling, 5 questions for a CSR leader shaking her hips and singing instead of clenching her teeth. “It The breadth of Colleen Cassity’s work, was just jaw-dropping and her passion for it, reveals why she to watch her,” she says. was named “Practitioner of the Year” in “We were laughing and the 2014 Powered by EF (Entrepreneurs’ crying.” Foundation) Awards, recognizing At that moment, leadership in corporate citizenship. Bullock committed Cassity oversees Oracle Corporate to doing a full Music Citizenship’s global grantmaking and & Memory program volunteering programs, as well as for her sister for her external reporting on corporate social birthday. The result was responsibility. She’s also piloting a new a delightful, meaningful program at the Oracle Educational day a mere month Foundation (OEF). Below, she talks about before her sister passed how she manages numerous programs, away. An even deeper and how they all reflect Oracle’s culture. commitment followed: $200,000 in matching 1 How does Oracle’s corporate funds for Music & citizenship program work? Memory to spread the program and take the Whether ideas come down from the film on tour around the C-level, up through the Oracle ecosystem, world. or from outside, my team has to consider Not all films or what’s possible, what’s optimal, and then causes are so personal, make a compelling, well-reasoned case but Bullock invests for getting it done. Many activities we the same energy undertake are trailblazing, so we enlist into Windrider and support from stakeholders companywide believes in the power — finance, cloud services, volunteers — of independent films to and say, “Let’s figure out how to do spur community action. something unprecedented.” Often, we math — and we’ve made Oracle Volunteers “It’s more than build new structures, but they’re always part of the equation. Employee volunteers just entertainment,” aligned with Oracle standards. co-develop curriculum with my team and Bullock says. “You faculty from Design Tech High School, our really want to do partner. They also serve as instructors in 2 Education’s always been a big focus something about these for you. What new efforts are you our workshops, which combine coding, assity C issues.” — Chris Blose making there? electrical engineering, making and problem-solving. Our problem-solving olleen Computer science is our enduring focus. approach is design thinking, which is C What’s new is the way we’re acting on the best way to teach innovation. Each that within OEF. We’re working at the two-week workshop engages 24 students Learn more at ourtesy of windriderforum.info. intersection of “STEAM” disciplines — who learn new skills, then apply them to a C science, technology, engineering, art and design challenge. They develop empathy

4 n spring 2015 n siliconvalleyCf.org You tell a compelling, true story. Whether it’s inviting employees to get involved or securing executive approval for new endeavors, you better have a good story born of sound logic. — Colleen Cassity, Oracle

with a user, ideate solutions to user needs, rapidly prototype, test, refine, repeat — just like at Oracle. It’s fun and hard. We teach students to embrace struggles and failures as valuable learning experiences on the road to success. They develop creative confidence, as Rod Streater at a well as persistence, resiliency and grit, and charitable event the grid at the Monterey they have a great time. Bay Aquarium

3 How do you engage employees? You tell a compelling, true story. Whether A Giving Receiver Train Rolls On it’s inviting employees to get involved “Where’s Rod Streater?” That’s When the Caltrain Holiday or securing executive approval for new the question at the heart of Train, presented by SVCF, endeavors, you better have a good story born the Rod Streater Foundation’s rolled through the region of sound logic. OEF workshops are 28 hours signature program. The Dec. 6–7, 2014, it gathered long; we’re candid with potential volunteers answer: You’ll find the a tremendous amount that it’s a big commitment and a privilege, Oakland Raiders wide receiver of holiday spirit for the an absolute joy, to deeply, positively impact teaching children about region’s children. Upward of students and affect the future they’ll create. healthy lifestyles, visiting 25,000 people participated The perspective I offer is “Here’s the value hospitals, raising funds for and donated more than proposition to you.” And “Here’s the value breast cancer, partnering with 3,000 toys to The Salvation proposition to the world.” tech leaders to interest youth Army and the U.S. Marine in careers, and much more. Corps Reserve’s Toys for You lead four large programs. How do Streater’s relentless off-the- Tots Program. This brings 4 you manage? field charitable work earned the total number of toys the SVCF fund advisor one of collected since 2001 to more The only way to manage this scope and scale five finalist nominations for than 50,000, thanks to the of activity is to hire amazing people who the Byron “Whizzer” White generosity of donors and are better than I am at the things I don’t do NFL Man of the Year Award. volunteers. best. I recruit excellent people, help them feel deeply a part of this tribe, set them up to succeed, and let them fly. High Priorities SVCF Thanks Donors Organizations fighting for Year-End Giving 5 In 22 years of philanthropic work, what’s been your key to success? predatory lending, teaching English and closing the During a 2014 year-end giving “Be true to your mission.” That’s key. achievement gap in math campaign, our generous Global education As a fundraiser, I worked for nonprofits received $2.3 million in community of donors is one of many whose missions I believed in profoundly, grants from SVCF, announced contributed more than causes critical to Colleen Cassity and I sought support only from funders at the end of 2014. Of the $154,000 to SVCF’s Bright and Oracle. genuinely interested in those missions. grants, $767,000 supports Futures Scholarship program. Veering off mission to chase money is deadly. seven nonprofits fighting the These donations will be of It’s the same for a corporate practitioner. expansion of payday lending; direct use to well-qualified Standardization — of software, hardware and $726,532 funds 13 organizations students pursuing their best practices — is key to Oracle’s business. that develop and maintain educational dreams. SVCF Same thing. If there’s a question, you ask, high-quality programs for applauds generous donors “Does it fit our mission, our standards?” immigrants learning English; for responding to the call for If it doesn’t, it’s off the table. Mission and and $829,700 supports 17 support. The scholarships

uena Bareng groups specializing in math team is already in full swing

standards are the friends that keep you on the b al

right path. — Vanessa Richardson V education, with a focus on reviewing applications for the ic

V disadvantaged students. coming academic year.

siliconvalleyCf.org n spring 2015 n 5 By Mike Carlson Partner Power

n November 2013, at Glamour’s annual Women of the Year awards gala at Carnegie Hall, the publisher celebrated Malala Yousafzai. In 2012, a Taliban gunman shot this Pakistani teenager in the head because of her advocacy for education for girls in Pakistan’s Swat Valley. Yousafzai’s brave crusade triggered something in the collective DNA of the 17 million women who make up the Glamour community. iGlamour staff decided they needed to move beyond a simple honor. “The readers connected in a way that made us want to give them an action step, something they could do about all of the things they were learning and feeling,” says Genevieve Roth, senior director of special projects at Glamour. “We wanted to take on a cause for a long time, and I can’t think of anything more optimistic than activating Glamour’s readership to help send a generation of girls to finish the education that they have a human right to.” Thus the seeds of The Girl Project were planted. Introduced at the same ceremony in 2014, The Girl Project is an ongoing initiative to circumvent barriers to education that is currently being denied to 50 million girls worldwide. But such an ambitious goal presents its own barriers. The day after the announcement, the Glamour offices were barraged with calls from politicians and celebrities wanting to contribute. Even the response from the Glamour staff was stunning, Roth says. Overworked editors For a big brand to squeezed extra hours out of their busy weeks to volunteer. Glamour has build momentum for a long history of philanthropy, but it became clear this was something different and special. The need for logistical support was clear, too. any cause — global Partnership is a necessary fact of life in philanthropy. A big brand with a noble idea needs structure and support to turn it into reality, education for girls, relief whether that idea is Paul Allen’s fight against Ebola or Starbucks’ efforts for veterans, the fight to aid veterans. For The Girl Project, Roth and Susan Goodall, Glamour’s executive director of editorial development, knew that to preserve the against Ebola — you

unique energy of the idea, they’d have to team with entities that would bola do more than show up; they would have to buy in. Financial acumen and E need more than just kle c

professionalism were critical, but so were enthusiasm and empathy. a The Girl Project wanted big hearts to go along with sharp minds. T passion. You need the “For us, The Girl Project is so mission-driven. It is such a passion right partnerships. project for everyone at the magazine,” Roth says. “When we built it, we

knew that we were not going to hire anyone who didn’t get it, who didn’t of Courtesy

6 n spring 2015 n siliconvalleyCf.org $100 million The Paul G. Allen Family Foundation’s commitment to fight Ebola.

A volunteer at a Seattle Seahawks game hands out awareness ribbons for Tackle Ebola.

siliconvalleyCf.org n spring 2015 n 7 The Girl Project’s “Bravest Girls in the World” featured girls from various ages and locations.

understand our seriousness or who treated us like we were another widget- maker. I think Silicon Valley Community Foundation understood that right away.”

All the Right Skills In the abstract, philanthropy seems like a simple concept: Find people in need and deliver the money, supplies or services that will alleviate their suffering. In reality, philanthropic initiatives are complicated organisms that demand fluency in finances, public policy, project management and much more. The goodwill behind an endeavor can begin to feel like the easy part. Once you start “We are investigating, Roth says, it can be easy to unbelievably throw the project on the “too hard” pile. good at telling The key, then, is knowing what you do well and the stories finding others with complementary skill sets. that inspire “We are unbelievably good at telling the stories that someone to inspire someone to give, but we haven’t spent a lot of give, but we time with the tax law around philanthropic giving,” haven’t spent Roth notes. “They don’t cover that in journalism a lot of time school. That puts people like us, who are very well- with the tax intentioned, into a very tender place.” law around For Maeve Miccio, vice president of corporate philanthropic responsibility at SVCF, each client comes with such giving.” unique needs and goals. The needs of a newcomer in the world of philanthropy are just one example. — Genevieve Roth, “The diversity of this work enables SVCF Gulamo r to support donors ranging from long-standing philanthropists to newcomers such as Glamour,” Miccio notes. “Each company’s philanthropic programs are tailored to their specific vision for their SVCF developed The Girl Project’s donation page. giving as well as their corporate culture.” For The Girl Project, SVCF facilitates donations and manages the grants that are endowed to key A Spot on the Team nonprofit partners. In turn, those partners — Girls While SVCF’s role in The Girl Project expanded into Inc., CARE, Plan International USA and Communities an entry guide of sorts, a partnership with The Paul G. in Schools — focus on community engagement on Allen Family Foundation called for other skills. poverty, school attendance, economic literacy, abuse A global leader in philanthropy with lifetime giving prevention and a host of other issues. of more than $2 billion, Paul G. Allen has become SVCF also enhances the donor’s experience closely associated with the fight against Ebola. through immediate acknowledgment of the gift, Allen has long recognized the global threat of followed by communication from the charitable Ebola. In response to the recent crisis, he began to partners on how they’re supporting girls in the U.S. mobilize his resources in July 2014. By the time the and around the world. Ultimately, the goal is to allow media began to beat the Ebola drum in September, his Glamour to free itself of the fiduciary labyrinth and do foundation had already made grants to relief funds and what it does best: get in front of key influencers and laid the foundation for the Tackle Ebola campaign. A inspire them with stories. month later, he committed $100 million to the cause, “The fact that Silicon Valley had turned these including funds devoted to critical Medevac programs. riddles into an art form is the thing that allowed Soon, the NFL’s Seattle Seahawks and the NBA’s Glamour to make The Girl Project possible,” says Portland Trail Blazers, owned by Allen, were sporting Roth. “They thought about all the hard stuff and all the the new Tackle Ebola ribbon to raise awareness. arah Wilson

things a new philanthropist can walk into on accident.” Timing is crucial in any global health emergency, S

8 n spring 2015 n siliconvalleyCf.org with resource deployment meaning the difference Day, called The Concert For Valor. Sponsored by between life and death. For instance, those first grants HBO, Chase and Starbucks, the concert featured an went to personal protection devices that literally impressive list of stars, including , stood between health care workers and the disease. , and Metallica. That’s partly where SVCF has helped. “Silicon SVCF had another list in mind: the nonprofits that Valley [Community Foundation] has been a fantastic would benefit from the event. “As you can imagine, partner with us in getting the funds disbursed to there are hundreds of organizations, and they wanted nongovernmental organizations who are working to find the best and brightest serving veterans,” says on the front lines in the fight against Ebola,” says Casey Kellogg, a philanthropy advisor at SVCF. Gabrielle Fitzgerald, director of the Ebola Program The Schultz Family Foundation and Onward for The Paul G. Allen Family Foundation. Veterans put together an advisory committee that The Paul G. Allen Family Foundation’s holding whittled the list down to 16. Using SVCF’s strategic company, Vulcan Inc., has a diverse portfolio that grantmaking expertise, the philanthropy advisor also includes investment, real estate, aircraft, sports team, Kellogg and Misti Sangani, interim vice teams and media. The resources it brings to a project president of donor experience and engagement, are formidable. One day Fitzgerald might consult recommended options for structuring the grants. Want to join these with a Vulcan aviation expert and then meet with the SVCF also built the donation page for The Concert worthy causes? treasurer about opening a line of credit for an NGO For Valor’s website. Additionally, a portion of profits Find out more at working in Africa. What they need is a team of partners from Schultz’s book, For Love of Country: What Our thegirlproject.com, that can execute specific roles swiftly and efficiently. Veterans Can Teach Us About Citizenship, Heroism, tackleebola.org and theconcertforvalor. “We are proud to support this work,” says Melanie and Sacrifice, released a few days before the concert, com. LeGrande, senior director of corporate responsibility also went into the fund at SVCF. at SVCF. “From the onset of the partnership, it was By all accounts, the concert was a major success. our goal to make the process as smooth as possible The New York Times reported that direct donations for individuals to contribute to this worthy cause and to charities spiked tenfold during the concert. SVCF to ensure funds were distributed to organizations in followed the lead of its partner and the concert need in the affected countries.” sponsors when it came to fundraising, which was With the media already cycling through the actually not the top area of focus. Ebola story, one might believe the crisis is over, but “Starbucks, HBO and Chase wanted to honor the new cases are still being reported, Fitzgerald says. sacrifices of veterans and their families and uplift The Concert The stated goal for Tackle Ebola is zero cases, but them upon their return,” says Dory Gannes, senior For Valor in 2014 shined a Fitzgerald has an even bigger goal: to rewrite the crisis development officer at SVCF. “Fundraising was not spotlight on playbook for emergency preparednes around data and necessarily the focal point, but the amount the fund has veterans’ causes. diagnostics (see “Beyond Ebola” below). raised from other gifts and “We put a lot of resources to work really fast,” the generosity of Howard and she says. “Now my role is to make sure that our Sheri Schultz is substantial investment has lasting impact and can help in disease and will make a significant prevention preparedness in the future.” impact on the veteran space.” That impact is one example T he Show Must Go On among many. Philanthropic The plight of returning veterans is close to the heart partnerships are as varied of Howard Schultz, CEO and chairman of Starbucks. as the causes they fight for The Schultz Family Foundation has a long-standing and are often the catalyst of relationship with SVCF and maintains the Onward remarkable achievements. Veterans fund to support veterans’ causes. So the Call it shared passion or foundation asked SVCF to participate in a major chemistry, but the magic often cultural and entertainment event planned for Veterans comes from the matchup. Beyond Ebola Tackle Ebola’s approach to an outbreak has had immediate effects. But Gabrielle Fitzgerald, director of the Ebola Program for The Paul G. Allen Family Foundation, who also has worked on global health initiatives focusing on HIV, malaria and polio, wants the program to set a template for future crisis response, too. Like many infectious diseases, Ebola is spread through the transmission of bodily fluids. Last mages I November, the foundation made a $1.9 million grant to construct water kiosks and hand-washing P A stations in West Africa. They are also pushing epidemiology into the digital age by sending 10,000 specially programmed smartphones to improve data collection and connectivity in Sierra Leone, Guinea aster/ K and Liberia. Other programs that can potentially aid future public health outbreaks include improved orphan care, air delivery of medical and protective gear, and the development of a Medevac program for

Carolyn Carolyn international aid workers who have contracted, or have a high-risk exposure to, Ebola.

siliconvalleyCf.org n spring 2015 n 9 By Heather Boerner Stopping Human trafficking isn’t a problem that just takes place elsewhere. Nonprofits, corporations Traffic and SVCF are dealing with it right here at home.

t the end of 2014, fair trade greeting card company Good Paper was overwhelmed. Whole Foods wanted to stock its cards in all its stores, and the five-person team in San Francisco needed help, fast. So Good Paper hired interns. The most conscientiousa was a woman, around age 20, whom we’ll call Anna for this article. Anna had an eye for detail. She was also a survivor of human trafficking. Both of these factors mattered to Good Paper. As part of its mission, the company hires human trafficking survivors. They found Anna through Not For Sale, a nonprofit that provides employment training to such survivors in the Bay Area. “We loved working with her,” says Erica Vilay, operations executive at Good Paper. “We’ll be hiring from Not For Sale for the foreseeable future.” Anna is one of the hundreds of people who have been exploited in the Bay Area, according to a first-of-its-kind report from Silicon Valley Community Foundation and the Juniper Networks Foundation Fund. The report examines what it means to be a modern-day slave in Silicon Valley. Perhaps more important, it outlines what local organizations can do to help. “These are beautiful, smart women who have incredible vision,” says Stacey Clark Ohara, senior director of community engagement for Juniper. “You just want

these incredible women to succeed.” leminuit/iStock

10 n spring 2015 n siliconvalleyCf.org A Hot spot for Trafficking In 2012, the Southlake, Texas, company launched its When Juniper Networks identified human trafficking Passport to Freedom program, with a goal to educate as one of the focus areas for its foundation’s work in industry leaders on the breadth and impact of human 2011, the goal was to create a strong alignment with trafficking and advocate for tougher anti-trafficking the company’s mission, strategy and culture. To build laws. Since then, Sabre has created an online training deeper awareness about the issue, Juniper Networks, course for employees and other travel companies, SVCF and Not For Sale came together to develop sponsored the United Nations’ “Be a Responsible Human Trafficking in Silicon Valley. The report’s results Traveler” campaign, and provided pro bono legal are sobering. support to trafficked women and children. Human trafficking is a $150 billion industry This year, Sabre also launched something new, worldwide, with more than 20 million people exploited focused on providing opportunities for survivors far through sex trafficking, labor trafficking and domestic beyond emergency servitude. The United States’ share is about 60,000 services and short- people, with California among the top four U.S. term help. The destinations. This widespread problem is catching “There’s an Survivor Scholarship national attention; at press time, the Justice for assumption Fund will give $10,000 Victims of Trafficking Act of 2015 had passed the U.S. annually in college Senate and was on its way to the House. that this tuition or vocational The Alameda County District Attorney has happens training for survivors. Want to learn calculated that 43 percent of California’s human SVCF will administer more about human trafficking happens in the Bay Area. In Silicon Valley, everywhere the scholarships, to be trafficking in Silicon Valley and how to 232 victims were served by 11 nonprofits in Santa else but awarded this year. help? Download Clara and San Mateo counties between 2011 and 2013. Sabre chose the full report at According to the report, the average victim in the region our own SVCF based on its siliconvalleycf. is a young U.S.-born woman first exploited in her teens. extensive expertise org/spring-2015/ backyards.” trafficking. Half had run away from home or been forced out, and and partnership with the majority had experienced trauma, abuse or neglect. Sabre’s giving vendor, “There’s an assumption that this happens YourCause, says everywhere else but our own backyards,” Ohara says. Barkley. She hopes Sabre’s work will inspire other “So not only was it shocking that it was happening companies to address other aspects of the complex here, but that it was happening frequently and the rate human trafficking problem. is rising.” “As other corporations and nonprofits begin to focus on different parts of the trafficking issue,” she Getting Out and Staying Out says, “our efforts will come together to make progress.” A trafficking survivor might turn to many agencies for help: health clinics, legal or immigration services, Crafting Careers and homeless or domestic violence shelters. But A few years ago, Juniper Networks’ anti-human the victims’ needs, especially regarding sexual trafficking work consisted mostly of one-off projects: exploitation, are complex. a computer camp in Thailand; culinary training for The report recommends greater coordination sex-trafficked women in Amsterdam; the launch of among jurisdictions and organizations that serve RBBL Tonic, which provides jobs to people in the trafficking victims, as well as stronger laws to protect Amazon who are at risk of being trafficked. people who’ve been trafficked. It also calls for more But a few years ago, the company realized long-term research; training to help first responders, police impact would require a long-term commitment. That’s and attorneys identify victims; and more long-term when Juniper Networks approached SVCF about support so victims don’t get exploited again. producing the report. It also supported the launch of “There’s a lot of evidence to support that if people Not For Sale’s ReInvent program. ReInvent offers job are given continuous services that support them beyond training and employment support so that women who just emergency interventions, they are so much more get out of trafficking can stay out. likely to succeed,” says Caitlin Ross, regional program Last year, ReInvent participants visited Juniper manager for Not For Sale. “Their success means they Networks’ Sunnyvale campus to receive tips on resume won’t be revictimized or retraumatized.” writing, and life and business skills from company executives. ReInvent graduates are then placed in Freedom of Movement internships and, ideally, in full-time jobs. The idea, When international travel technology company Sabre said Not For Sale’s Ross, is to help women “reinvent realized traffickers were exploiting the travel industry, opportunity for themselves.” the company signed the Code of Conduct for the It seems to be working. Ross recalls that at Protection of Children from Sexual Exploitation in ReInvent’s graduation ceremony last year, one woman Travel and Tourism. The company made trafficking a shared a story about her shift in mindset. focus of its corporate social responsibility work, says “I didn’t even know what a CEO was,” Ross recalls Jennifer Barkley, Sabre’s former manager of corporate the 24-year-old woman proclaiming. “Now I want to social responsibility. be one.”

siliconvalleyCf.org n spring 2015 n 11 Visionaries

2. Adapt to nonprofit needs Beyond Nonprofits working with Box.org can select tools most useful to their cause, choosing from a wide range of options. For example, Kiva, a nonprofit microfinance organization, uses Box to share video and photo assets the Box instantly — something the team used to do by shipping hard drives back and forth. How Box.org brings much-needed But sometimes part of the solution lies with tech to nonprofits another company. “One thing that we heard from the World Bank Group was that many of the tools they were deploying were Microsoft tools,” Appleton Karen Appleton sees innovation as a two-way street. says. So while Box.org offered a good solution for As senior vice president of industries at Box, a secure document management, the World Bank group needed cloud-based technology company based in Los Altos, a connector tool Appleton spends a great deal of time asking how to make to Microsoft for Box work for the greater good. That means not only loan processing, creating tech solutions for nonprofits, but also listening mobile access to those nonprofits and adapting to their needs. “Our work and security. In May 2014, Box announced Box.org, an initiative doesn’t stop at Customization founded by Appleton and designed to empower and adaptability nonprofit organizations by providing access to an providing great were key. enterprise software platform for secure content technology As a result collaboration. The goal: to allow them to connect with of this feedback, their volunteers and donors through a secure cloud tools.” Box.org platform. More than 1,500 organizations have signed announced an on so far. integration with “The founding and launch of Box.org is one of the the Office 365 tool things that I am most proud of in all of my eight years set in February, adding Microsoft to the growing list of at Box,” says Appleton. She offers a few lessons learned technology companies joining the Box.org effort. along the way. 3. The spirit of giving starts at home 1. Face time matters Appleton encourages all Box employees to contribute “Nonprofits are not getting a lot of technology to the Box.org initiative by contributing ideas to the companies coming to them and saying, ‘Here’s how you cause, noting that team members from around the could do this better,’ or ‘Talk to us about your biggest company often approach her with new technology challenges, and let us show you how we can help you,’ ” solutions and suggestions for nonprofits to approach. Appleton says. She also works with her fellow members of the Box Doing just that has been one of Box.org’s major goals. executive team to provide opportunities for employees To understand the needs of global nonprofits, Box.org to participate in charitable endeavors. has asked chief information officers (CIOs) of notable “We see a huge opportunity in creating programs nonprofits, including Stephanie von Friedeburg of the that keep these employees happy,” she says. “We want World Bank Group and Ronnie Lott of All Stars Helping to empower them to accomplish amazing things.” Kids, to offer guidance through an advisory committee. The company’s internal initiative, Act 10X, Box also partners with NetHope, an organization of encourages employees to participate in company- some of the world’s largest nonprofits’ CIOs. sponsored donations and charity events, such as the “We learn a lot from talking to some of the world’s AIDS/LifeCycle bike ride. largest nonprofits,” Appleton says. “Then we can turn “Our work doesn’t stop at providing great around and help some of the smallest nonprofits that technology tools,” Appleton says. “We have a much obert Houser

don’t even have CIOs.” bigger mission.” — Miriam Weiner R

12 n spring 2015 n siliconvalleyCf.org siliconvalleyCf.org n spring 2015 n 13 Impact Research and insights by the numbers

The Innovation Capital, Patents and Processes Engine Tune-Up 46% 2,400 of U.S. venture capital new companies opened From the early days of circuits and semiconductors to investment was in Silicon on average in 2012 and Valley through Q3 2014 2013, a record high the boom of Internet commercialization, Silicon Valley has been known for innovation. Innovation is more than just a reputation, though. It’s T otal patents registered nearly a driving force for the region’s economy. So Silicon doubled in a Valley Community Foundation and the Silicon Valley X 2 decade Leadership Group have partnered on the Silicon Valley Competitiveness and Innovation Project (SVCIP). This collaboration analyzes the innovation economy in Santa Cost of Doing Business Clara, San Mateo and San Francisco counties and offers policy solutions. The first report, produced in early 2015, surveys the 62% 19% economic landscape of innovation industries and Strong output: High price: Cost outlines potential policy work. “Taken together, SVCIP Workers produce of Doing Business 62 percent above Index is also 19 findings suggest that a critical ingredient for the national average percent higher continued success of the Valley is talent, and several trends, such as deteriorating quality of life, are inhibiting the region’s ability to develop, attract and retain it,” Why Innovation Matters notes the report. A few highlights follow. Download the entire report and follow the project at svcip.com. The STEM Talent Pool 33% 26% of regional GDP of regional jobs

driven by innovation in innovation ock t of STEM workers were industries in 2013 industries in Q1 2014 foreign-born, tying the workforce to 56% immigration issues

8% am Publishing/Thinks more innovation r ng jobs than other key I ock; STEM occupations regions, including t are 2.6 times more New York City, concentrated than Seattle and Austin the U.S. average Rob Jamieson/Thinks

14 n spring 2015 n siliconvalleyCf.org Simarik/Thinkstock R&D Lagging Quality-of-Life Concerns innovation market $470 home price inany Per square foot: H 2 ighest median 2% R& 5th percentiles in competitive regions such as $67,090: growth intotal university N D e since 2004 —well below w 9% Y I o ncome gap between and 75th innovation market rk

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15 What If?

What If We Could Erase the Achievement Gap for English Learners? By John A. Sobrato

The achievement gap for low-income the new Common Latino students yawns wide in Silicon Core standards while Valley. simultaneously Latino English learners make up addressing the needs of almost a quarter of the region’s school English learners. population. Unfortunately, these Parents also play a students are eight times as likely to critical part. They get a to 20,000 students in 36 schools drop out of high school compared sack of books when their in districts in Santa Clara, San with non-Latino students. Many children join a model Mateo, Alameda, Marin and will struggle academically year after classroom, and we ask The model Los Angeles counties will be year because they don’t fully master them to read to their provides educated in model classrooms. academic English in their early years. children every night. teachers After covering 100 percent of So when our family looked at how Many hold two if not the costs of implementation the Sobrato Family Foundation could three jobs just to make professional and teacher training during make a difference in Silicon Valley, ends meet, but they still development the pilot, the Sobrato Family we knew that it started with closing find the time to do this. and resources Foundation is now paying the achievement gap for low-income In fact, we’ve found that they need to for only 25 percent of these Latino students — particularly those parents of scholars in make English expenses. The school districts who enter school not speaking English. these classrooms — 85 academic fund the rest. In 2008, we hired expert Laurie percent of whom have a The difficulty now is scaling Olsen, Ph.D., who told us that early high school education or vocabulary the model. We need more intervention and continual support less — are just as likely as come to life. teacher trainers, the best of were the keys to accomplishing college-educated parents whom come from model our goal. With a $6 million initial to engage in literacy classrooms. With another investment and the support of a activities at home with investment of $5 million, by 2019 national advisory group, Olsen their children. We offer them bilingual we hope to train about 2,000 teachers, developed the Sobrato Early Academic literacy workshops and ask them to increase the number of Sobrato Early Language Model, which starts in volunteer in their children’s classrooms. Academic Language schools to 50 and preschool and goes through third Already we know the model is educate 40,000 students. grade. By 2009, we were piloting the working. Kathryn Lindholm-Leary, Where does the Sobrato Early model in three Silicon Valley schools, a professor of child and adolescent Academic Language Model go from two in Redwood City and one in San development at San José State there? We’ll see. José, with 1,600 students. University, started evaluations at the Closing the achievement gap is a s

Teachers model rich, expressive beginning of the initial three-school matter of dignity, empowerment and Time ss

language in all subjects, in all grades. A pilot. She found that by the end of justice. It’s important to our family. ine model classroom is alive with language second grade, two-thirds of students Our vision is that Silicon Valley will s co Bu

all the time, because to learn academic in Sobrato Early Academic Language be a place of opportunity for all its s English, students must be speaking it. Model schools had caught up to their residents. The model provides teachers English-only peers — they closed the professional development and achievement gap. John A. Sobrato is the board chairman resources they need to make English This success has spurred growth. and trustee of the Sobrato Family academic vocabulary come to life By 2014, 31 schools in five districts in Foundation and the founder of The for their students. It also allows Silicon Valley had model classrooms. By Sobrato Organization, a Silicon Valley

teachers to meet the demands of the end of the 2014–15 school year, up real estate development firm. Spencer Brown/ San Franci

16 n spring 2015 n siliconvalleyCf.org

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