Community Newspaper Association of Victoria Representing Community Owned Newspapers Roundabout April 2015 CNAV Conference 2015 on the Horizon

special event unforgettable. When the work is done your guests may enjoy the natural beauty of our grounds to take in the local wineries and tourist attractions of the world famous Dandenong/ Yarra Ranges district. Foothills Conference, Function and Convention Centre is uniquely located in so far as it’s an easy drive to pretty much anywhere in Melbourne while at the same time being isolated from the many distractions which can otherwise ruin a successful conference, convention or function.” Foothills The search for a suitable venue affordable conference / convention is found at 48 Edinburgh Road, to host the tenth annual CNAV / function centre set Mooroolbark, VIC 3138. Conference in 2015 is over. The on 20 picturesque superb facilities and environs of acres of natural Foothills impressed the CNAV beauty. Featuring committee members who visited the latest conference in early March. At the time, Jim’s facilities, easy freeway Franchising ensured a view of the access, full service facility in use. Very impressive! accommodation and Foothills has now been booked for a choice of dining October 11th. Self-described on their website http://foothillsconferencecentre. com.au/ as “Just 45 kilometres east of the Melbourne CBD in Victoria’s The conference theme this year beautiful Yarra Ranges is perhaps is 10 Years of CNAV. The challenge Melbourne’s most luxurious and now is to set a program to do justice to this important milestone. Watch for detail in future Roundabouts as this progresses – and in the options, the meantime begin planning your management and newspaper team’s participation. staff are dedicated Attending? Entering the Awards? to making your Now is the time to start planning. Newsroom awards Spreading the word celebrate The Citizen’s Raising awareness of CNAV and community newspapers with parliamentarians is an on-going process. Copies of the March Roundabout were forwarded to all second anniversary upper house MLCs and lower house MLAs in the Victorian Parliament. Winners of The Citizen Newsroom Acknowledgements and/or responses have been received from Mary-Anne Awards have been announced. The Thomas (Macedon MLA, Parliamentary Secretary for Health), Don Nardella awards are proudly sponsored by the (Melton MLA), Suzanna Sheed ( MLA), (Morwell Faculty of Arts Office of Graduate Studies MLA, Shadow Minister for Consumer Affairs, Shadow Minister for Liquor and recognise the work of University of and Gaming Regulation), Tim Richardson (Mordialloc MLA), Brian Paynter Melbourne students enrolled in the Master (Bass MLA), Gayle Tierney (Western Victoria MLC, Deputy President of the of Journalism, who have published work on The Citizen in the previous year. Awards Legislative Council), (Monbulk MP, Deputy Premier and Minister were offered in each of four categories, for Education) and Dr Rachel Carling-Jenkins (Western Metropolitan MLC and with the winners announced at a ceremony DLP Parliamentary Leader). on Friday, 17 April. Do you ensure your local representatives receive each copy of your own BEST NEWS STORY publications? Many CNAV members do this as it is a great way of broadening a Life on Manus Island a state of despair, paper’s impact. documents show. Commended were Unis, residential colleges ditch plans for sharing data on campus sex assaults, and Hospital’s Where to turn to undercover legal service latest check on violence against women. The latest media contacts for the state government have been forwarded to CNAV. BEST FEATURE STORY Interesting to see Karen Kissane on the list - Karen was a high profile Fairfax journalist Family First puts its family front and who achieved accolades for her work in the Black Saturday aftermath. She spoke at the centre in election push CNAV conference in 2009 at Toolangi when the conference was held in the Kinglake area. Commended were Cancer trials offering This is a useful resource for community newspapers. CNAV members are strongly hope, prolonging lives and Power and encouraged to use these contacts for either information or background material on articles gender: how schools are taking a lead in the being prepared. PREMIER’S MEDIA UNIT (as at 20 March, 2015) campaign to end violence against women. Level 1, 1 Treasury Place, East Melbourne, VIC, 3000 PH 9651.5000 FAX 9651.5054 BEST AUDIO-VISUAL/MULTI-

MEDIA STORY Afghan war’s hidden toll MINISTER PORTFOLIO MEDIA ADVISER MOBILE Commended were Zoo’s east-west

DANIEL ANDREWS Chris Piper 0458 715 135 dilemma and Songster Albert Salt takes Premier Lisa Tucker 0421 597 669 his music to a high with a little help from JAMES MERLINO Education David McNamara 0437 167 221 Triple J.

Deputy Premier

JACINTA ALLAN Public Transport, Employment Bob Neilson 0400 378 197 The small print explains, “Broadly, LILY D’AMBROSIO Energy & Resources, Industry Hayley 0424 753 775 key elements considered by judges were: McNaughton Roads, Road Safety & the TAC, Ports Sacha Fenton 0467 784 528 originality of the work, topicality, strength

JOHN EREN Tourism & Major Events, Sport, Veterans Patrick Lane 0451 661 919 and structure, objectivity and creativity.

MARTIN FOLEY Housing, Disability & Ageing, Mental Health, Karen Kissane 0428 657 076 Additional considerations included Equality, Creative Industries whether the story had impact beyond The JANE GARRETT Emergency Services, Consumer Affairs, Gaming Mark O’Brien 0407 825 523 and Liquor Regulation Citizen and whether it was co-published or Health, Ambulance Services JILL HENNESSY Evelyn Ek 0412 887 853 re-published by another media outlet. The STEVE HERBERT Training and Skills Jessica Rath 0417 655 803 portfolio award was awarded for a series Local Government, Aboriginal Affairs, Industrial Susan Crebbin 0400 424 898 Relations of reports published throughout 2014. A GAVIN JENNINGS Special Minister of State Chris Piper 0458 715 135 short-list of three entries in each category Leader Legislative Council were compiled by The Citizen editors JENNY MIKAKOS Families and Children, Youth Affairs Nicole Brady 0425 716 155 and Master of Journalism teaching staff. Environment, Climate Change & Water Hayley 0424 753 775 The winners were selected by a panel of McNaughton WADE NOONAN Police, Corrections Vanessa Williams 0428 646 706 judges drawn from the Advisory Board Attorney General, Racing Sabina Husic 0428 428 737 and fellows of the University’s Centre for Treasury Elliot Giakalis 0419 590 040 Advancing Journalism. JAALA PULFORD Agriculture, Regional Development Georgia Brumby 0428 698 185 Deputy Leader Legislative Council http://www.thecitizen.org.au/news/ FIONA RICHARDSON Women, Prevention of Family Violence Cimara Doutre 0429 897 316 newsroom-awards-celebrate-citizens- Finance, Multicultural Affairs Solly Fahiz 0404 678 330 second-anniversary#sthash.Rj6QYQiu. ADEM SOMYUREK Small Business, Innovation and Trade Cimara Doutre 0429 897 316 dpuf has links to the articles. Planning Rebecca 0416 510 724 Thistleton

SUBURBAN ADVISER Kosta Pandos 0409 795 849 Reflections on CNAV Kinglake’s Mountain Monthly communities. The MM team certainly team a much needed boost of spirits to (MM) began in 1981 and the early enjoyed the chance to look at other have the support of other communities. publications consisted of 4 pages typed communities’ publications, to get Sadly, I’ve moved on now. Work on an electric typewriter with a few new ideas and to share some of the commitments saw me hand over the hand done drawings and murky photos, challenges of presenting community MM reigns to a new committee and letraset printing and each edition news. in 2014 my husband, Peter, and I printed on an old risographic printer. In February 2009, the Kinglake moved to Ararat – ‘easing’ towards our When a young printer, Brad Quilliam, Ranges were hit by the most devastating retirement. moved to Kinglake he suggested that he fires in Australian recorded history. could print what was by then a 12 page Over 130 people from Murrindindi However, I still think of CNAV every newsletter for a lesser cost. Within a Shire and Councils adjacent to time I visit a small town. I look for few years, spot colour was added to Kinglake died and over 1,400 homes copies of community newspapers and the front cover. Before long MM was were destroyed. often send them to Helen Smith in printed with a full colour cover, had The Board of MM got together a week Upper Beaconsfield for her records. strong advertising support and each after the fires and made the decision that She must be heartily sick of me by edition was usually about 52 pages. we should publish an edition as quickly now! MM paid 3-4 casual staff and created as possible. We knew that people Fond memories! much needed jobs in our community. were craving news and information. I had been involved in MM in its early Because the community had no power Good luck to CNAV in all its days but after a break of some years, I and electronic communication was endeavours. May it continue to grow came back as Chairman of the Board going to be difficult, we decided that a and keep connecting and strengthening of Directors of the Mountain Monthly hard copy edition of MM would be the communities throughout Victoria. Co-operative in 2004. I knew of a way to reconnect with our devastated Who knows, maybe there’ll be a CNAA couple of other community newsletters community. (Community Newspaper Association in towns not far from Kinglake – All MM Board and staff members of Australia) in a few years!! Whittlesea Town Crier, Wallan Whistle had suffered significant property Jenny Beales for example - and I wondered if there damage and the Secretary of the Board, might be an organisation that was Suzanne Hyde and her husband Geoff, As Jenny explained, she has a long the ‘coordination’ body for these had died in the fire. history with Mountain Monthly and publications. In spite of this tragedy and our CNAV. She was a committee member A search of the internet revealed that collective grief, we had an edition of and former Treasurer and integral a conference had been held in Churchill MM out in the first week of March. to the planning of the 2009 Toolangi in Gippsland in 2004 and that, as CNAV was of great support to us conference - and created history by a result, an organisation called the in 2009 when the CNAV committee hosting a CNAV committee meeting in Community Newspaper Association of agreed to hold the annual conference her home! Victoria (CNAV) had been formed. at Toolangi, just up the road from After a bit of digging, I contacted Kinglake. MM was delighted to host CNAV President, Mick Bourke, who this event as it brought in much needed invited me to come along to a CNAV $$ to boost our local economy. meeting. The 2009 conference was a great For a few years I was a member highlight for the MM team. The of the CNAV committee, attending venue was superb (Toolangi hadn’t meetings on a Saturday at the delightful been burned) and everyone enjoyed Augustine Centre in Hawthorn. There the surrounds of Alpine Ash Mountain I got to know Mary-Jo Fortuna, Helen Retreat (now Camp Toolangi). Smith, Liz Hart and Mick Bourke and Dinner was held at the Toolangi Tavern made a small contribution to the great and the conference hosted a range work that they were doing in growing of excellent speakers including then the fledgling CNAV. Emergency Services Commissioner, The MM team – board members and Bruce Esplin and Minister for Regional staff – attended a number of CNAV Development, . The conferences – Lorne and Castlemaine – conference was capably chaired by my and were very thrilled to win an award old boss, Don MacDowall, who made The Mountain Monthly team in 2009 at Castlemaine. It was wonderful to be sure the weekend ran smoothly. with other people who were passionate It was a great privilege to host the about building stronger, connected CNAV conference and it gave the MM ANZAC With the blanket coverage being given I think my great grandfather went to the soldiers signed the banner. to the 100th anniversary of Gallipoli this First World War. Yes. Yes, he did. Not It was then ‘lost’ for several decades. offer (below) by Julie Millowick might sure where he went though, and I think he Following its discovery, the banner was be worth sharing with our communities. was injured. Not sure how, but yeah he professionally restored and framed through Julie is Senior Lecturer in Photography definitely went “. Then…. when the story a grant from the Department of Veterans’ at LaTrobe Uni Bendigo and lectures in had been uncovered, track down a living Affairs, and unveiled on 23 April 2005 at photojournalism amongst other subjects. descendant of the person in that story. a ceremony at the Memorial Hall that was The idea for the book, Remembrance, That person would then be photographed attended by many descendants of those originated with Julie Millowick in 2011. with a significant object. If the person did who had signed their names in 1919. However, not feeling 100% confident not return from the war, then a descendant And the offer? Julie Millowick would with her idea, Julie did not discuss it with was found through great nieces and great be happy to consider a visit to your area anyone, but quietly worked on a sample nephews. of Victoria to talk about the Remembrance story to establish if the idea was possible That idea was expanded to select 100 project. Contact Julie Millowick, julie@ to resolve and find out peoples’ reaction to memorials for the book to acknowledge juliemillowick.com or (03) 54734481. the idea. the centenary. Each state would have the number of memorials in the book in proportion to their number of enlistments. NSW had the most, the Northern Territory the least. The book is now available at all bookshops and online at http://www.booktopia.com. au/remembrance/prod9781743467503. html or http://www.fivemile.com.au/catalog/ new-releases/remembrance

Her idea was to photograph a WWI memorial, research WWI soldiers associated with that memorial, and as part of that research uncover an interesting story. A story that went beyond….”Yes…

Attached photos are of some recent front pages and of the book cover (featuring one of the many Geelong Memorials), the Chewton Memorial, Dunkeld and the Walpeup Banner. This banner was discovered in October 2003 under the stage of the Memorial Hall at Walpeup in the Mallee district of north-western Victoria. It was made in 1919 by Mrs C.M. Glen on behalf of the Walpeup Red Cross Society and the Walpeup Welcome Home Committee, and displayed in the Walpeup Railway Station to welcome soldiers from the district returning home. On their arrival, Newspaper Page ones

moves An idea being tried According to an article in the with CNAV papers is to Australian, newspaper publishers have collect a series of front launched a new industry positioning pages each month. The with the biggest ever marketing papers provided from campaign. “Australia’s four largest April’s publications were newspaper publishers have come posted on the CNAV together to launch an industry wide FaceBook page – and positioning and brand campaign others have been posted that demonstrates the influence of since. What’s the lead newspaper media and re-states to story in your community? advertisers why newspapers get results. Why not forward your The campaign is the largest front page to info@cnav. marketing initiative ever undertaken org.au each month so a by The Newspaper Works, the current gallery of what’s industry body that represents APN making news is shared? News & Media, Fairfax Media, News Corp Australia and West Australian Newspapers (Seven West Media). The new positioning for newspaper media is – “Influential by Nature”. A print and digital campaign to launch the new positioning will feature a series of powerful, real examples of influence that have achieved tangible outcomes for both the community and for advertisers. The first, already launched, demonstrates how a compelling and consistent newspaper media campaign aimed at reducing the incidence of alcohol-fuelled violence on Sydney’s streets resulted in a 40% reduction in violent assaults. The Newspaper Works CEO, Mark Hollands, is quoted as saying, “This has been a real collaboration between the major publishers. We began with the premise of creating a message that was true for all newspapers in metropolitan and regional areas. The enthusiasm we have had from publishers and editors across the spectrum of newspapers in Australia has resulted in this campaign. Newspapers have been influential since their inception. History shows that great mastheads have opinions and are unafraid to share them. Today, in the age of digital communication and media fragmentation, newspapers have maintained and grown their influence in our society.” State Government CNAV’s April meeting

advertising The tenth annual conference took most The next CNAV committee meeting on The issue of state government of the time at this meeting. Each year June the 13th will be considering, and there is a cast of, seemingly, thousands to possibly finalising, the shape of the 2015 advertising comes and goes! But assemble. Speakers, workshop presenters, workshops. Workshop possibilities for the most recent report from CNAV’s panellists, judges, MC – the list goes on. 2016 and beyond will be pencilled in at this Advertising Broker Bill Penrose And already an email has gone to members meeting too, so do let’s have your ideas and was a real concern. Bill provides seeking assistance in the workshop contacts. a report to each CNAV committee planning… And, yes, self-nominations are perfectly meeting on activity over the previous acceptable! month or months. Following a fairly Nine annual CNAV conferences have …and two responses have already been busy summer fire period that saw been held and a lot of workshops have received. many CNAV members receive state been run. A terrific list of contacts has Policy development is continuing, with government messaging, the period been built as a result. And now conference three more policies implemented. These number ten is being planned, a celebratory latest relate to finances and assets. A from early February through to April conference with the theme: 10 Years of CNAV asset register is to be the result of saw only 4 CNAV members receive CNAV. these latest decisions. Mick Bourke is 5 state government advertisements. We need your help! Planning for the guiding the committee through the policy Congratulations to the lucky four! All 2015 workshops is progressing, but do process – but unfortunately Mick missed five were placed by Zenith Optimedia you have any suggestions to add to the the post-meeting photograph taken in the and were specific geographically local mix being considered? And do you have in grounds of Borderlands. messaging – a Coastal Board ad, a mind any facilitators for your suggestions? The next CNAV committee meeting is Wild Dog Management ad, two local If you do, now is the time to let us hear on the 13th of June at Borderlands where, Cemetery Trust and a council review those suggestions. amongst other business, a CNAV budget ad. Ads to the value of just over $500! for 2015-16 will be framed. No ads were placed by Mitchell and Partners in this period. In the meantime CNAV continues to receive information from members about state government advertisements appearing in neighbouring commercial newspapers. There are recent examples forwarded by CNAV members in Gippsland and central Victoria. Please continue to pass these on to info@cnav. org.au Discussions about this situation have been sought and Jeremi Moule (Executive Director Strategic Communication and Protocol, Department of Premier and Cabinet) has offered a meeting in May. Communities and Community Newspapers

Community planning is constantly united and passionate about the need to newspaper distributed for free at metro occurring, and the processes communities have media outlets independent of political stations across Lima. It will be a space for go through are well documented. Many and economic elites. They say they strongly the voices of civil society and community councils feature both the process and the believe that the advancement of democracy groups that are rarely heard – or, when product on their websites. and social justice will not happen if we do they are heard, they are overwhelmingly There are many quotes like “contacting not have not-for profit community media. censored and misrepresented – in a communication expert to gather ideas”, The media they planned would not only mainstream media.” “identifying existing communication serve Peruvians but will make a global Wayka was planned to also incorporate mechanisms within the community and contribution by informing people around a website and use social networks so that explore options for utilising existing the world about the social, cultural and people can interact directly and contribute community groups and club networks”, political events happening in our country their points of view. Thus give the public “need for a community newsletter and from the perspective of the people. will be given a direct say in what will welcome information for new residents”, They claim this is currently a tremendous be published in the print versions of the “continue a regular community newsletter opportunity to start such a project in Lima, paper. Furthermore, Wayka is to serve for residents” and “work in partnership with because the city has a new and rapidly and promote the many talented Peruvian local businesses that support community expanding public transportation system, musicians, filmmakers, writers and groups to create a logo, newsletter and with no newspapers currently offered at other artists that are currently ignored by develop and maintain a website.” the stations – let alone newspapers that are commercially oriented media. All major aims and achievements. But free. The initiators believe Wayka will be what about Wayka? This is a non-profit They say, “Free newspapers have been a major means for people to empower community newspaper distributed for free distributed in metropolises worldwide, themselves, work towards greater social throughout the recently built metro system and are increasingly proving to be the justice, and reclaim democracy from of Lima, Peru. It is also claimed in their only successful model for print news special interests. They claim it will advertising to be “The Newspaper that media. However, this method can be break the oligopoly over the means of can’t be bought!” financed solely through advertising if it is communication, which they say is currently A Wayka is a Quechua word that means to be long term and sustainable. In order to led by one extremely wealthy company that “group work for the collective well being”. attract advertisers, we need to become an is also heavily entangled with government. They are a group of professionals and established publication, and that is why we They then set out to raise $20,000 by community activists who work in different need the initial funds. In order to fill this way of crowd funding in order to produce areas and for a variety of causes, but are gap, Wayka will be a non-profit community the first three months of issues of Wayka, to attract advertisers and become self- sufficient. They started by publishing 10,000 copies weekly, but the goal was to eventually expand into a daily newspaper that reaches at least 250,000 readers per day. Most of the funds raised were to be used to cover the printing costs of publishing. Other expenses included the cost of distribution, designing and maintaining the website, and fair salaries for a designer, an accountant, and the various journalists who would collaborate on different issues. The fundraising closed April 8 2014. By December 2014 the seventh edition had been posted on ISSUU.com (but bear in mind it’s not an English publication). https://www.indiegogo.com/projects/ wayka-community-newspaper Stats… According to Wikipedia, in the United States about 97% of newspapers are classified as “community” newspapers, with circulations below 50,000. Their combined circulation, nearly 109 million, is triple that of the combined circulation of the country’s large daily newspapers

Next Roundabout due May 2015 Please consider forwarding a link to your latest edition to [email protected] or [email protected]