Customer Profile Report for HORSESHOES, KETLEY (Punch Outlet Number: 202876) HOLYHEAD ROAD, TELFORD, TF1 5AE (TF 1 5AE)

Age Data Table Count: Index: 0 - 0.5 0 - 1.5 0 - 3.0 0 - 5.0 15 Min 0 - 0.5 0 - 1.5 0 - 3.0 0 - 5.0 15 Min Miles Miles Miles Miles Drivetime Miles Miles Miles Miles Drivetime 0-15 1,093 8,839 21,804 32,298 35,131 119 113 111 113 110 16-17 135 1,103 2,733 4,085 4,468 119 114 112 115 113 18-24 426 3,644 9,000 12,998 14,605 96 97 95 94 95 25-34 727 6,198 14,510 20,361 22,265 109 109 101 97 95 35-44 600 5,452 13,610 19,710 21,689 97 103 102 102 100 45-54 696 5,944 15,289 22,455 25,122 100 101 103 104 104 55-64 450 4,171 11,043 16,660 18,855 81 89 93 96 98 65+ 763 6,225 17,054 24,207 28,616 87 83 90 88 93 Population estimate 2015 4,890 41,576 105,043 152,774 170,751 100 100 100 100 100

Ethnicity - Census 2011 Count: %: 0 - 0.5 0 - 1.5 0 - 3.0 0 - 5.0 15 Min 0 - 0.5 0 - 1.5 0 - 3.0 0 - 5.0 15 Min Miles Miles Miles Miles Drivetime Miles Miles Miles Miles Drivetime White 3,837 33,511 91,185 135,009 151,950 82% 86% 91% 92% 93% Mixed / Multiple Ethnic Groups 107 936 2,047 2,815 2,982 2% 2% 2% 2% 2% Asian / Asian British 602 3,560 5,550 6,688 6,871 13% 9% 6% 5% 4% Black / African / Caribbean / Black British 83 571 1,283 1,712 1,756 2% 1% 1% 1% 1% Other Ethnic Group 44 256 470 597 682 1% 1% 0% 0% 0% All People (Ethnic Group) 4,673 38,834 100,535 146,821 164,241 100 100 100 100 100

Mosaic UK Data Table (Residential) Count: Index: 0 - 0.5 0 - 1.5 0 - 3.0 0 - 5.0 15 Min 0 - 0 - 0 - 0 - 15 Min Miles Miles Miles Miles Drivetime 0.5 1.5 3.0 5.0 Drivetime A City Prosperity (18+) 0 0 0 0 0 0 0 0 0 0 B Prestige Positions (18+) 12 1,289 5,356 7,076 8,477 4 56 92 84 89 C Country Living (18+) 0 28 602 2,878 5,999 0 1 11 36 66 D Rural Reality (18+) 0 46 314 1,406 2,601 0 2 6 18 29 E Senior Security (18+) 159 1,771 6,132 8,131 9,374 53 69 94 86 89 F Suburban Stability (18+) 96 2,395 6,082 8,693 10,396 43 124 124 123 131 G Domestic Success (18+) 5 2,705 7,032 11,706 12,827 2 102 104 120 117 H Aspiring Homemakers (18+) 745 7,346 15,797 19,524 21,021 223 256 217 185 178 I Family Basics (18+) 747 4,426 12,757 21,526 22,207 283 195 221 257 237 J Transient Renters (18+) 436 3,806 7,505 9,754 10,227 206 209 162 146 136 K Municipal Challenge (18+) 497 1,527 4,427 6,673 6,779 231 82 94 98 89 L Vintage Value (18+) 465 2,018 5,827 7,591 8,442 202 102 115 104 103 M Modest Traditions (18+) 196 2,990 7,044 9,279 9,889 113 200 185 168 160 N Urban Cohesion (18+) 246 685 685 685 685 128 42 16 11 10 O Rental Hubs (18+) 59 467 583 977 1,156 21 19 9 11 12 Adults 18+ estimate 2015 3,663 31,499 80,143 115,899 130,080 100 100 100 100 100 Copyright © 2016 Experian Limited. Mapping: Copyright © 2015 Navteq. Mosaic UK Map and Data: HORSESHOES, KETLEY (202876)

Mosaic UK Data Table (Residential) Count: Index: 0 - 0.5 0 - 0.5 Miles Miles A City Prosperity (18+) 0 0 B Prestige Positions (18+) 12 4 C Country Living (18+) 0 0 D Rural Reality (18+) 0 0 E Senior Security (18+) 159 53 F Suburban Stability (18+) 96 43 G Domestic Success (18+) 5 2 H Aspiring Homemakers (18+) 745 223 I Family Basics (18+) 747 283 J Transient Renters (18+) 436 206 K Municipal Challenge (18+) 497 231 L Vintage Value (18+) 465 202 M Modest Traditions (18+) 196 113 N Urban Cohesion (18+) 246 128 O Rental Hubs (18+) 59 21 Adults 18+ estimate 2015 3,663 100 Copyright © 2016 Experian Limited. Mapping: Copyright © 2015 Navteq. Occasions Map and Data: HORSESHOES, KETLEY (202876)

Occasions Data Table Count: Index: 0 - 0.5 0 - 1.5 0 - 3.0 0 - 5.0 15 Min 0 - 0 - 0 - 0 - 15 Min Miles Miles Miles Miles Drivetime 0.5 1.5 3.0 5.0 Drivetime 01 Mine's a Pint 374 2,351 6,113 9,314 10,395 110 88 92 97 98 02 Early Doors 336 2,479 6,549 9,249 10,374 118 111 118 115 117 03 Everyday is Friday 230 2,065 5,095 7,242 7,937 95 108 107 105 105 04 Weekend Millionaires 568 3,994 9,928 14,363 15,364 163 145 145 145 140 05 Out On The Town 416 3,138 7,541 10,876 11,634 124 118 114 114 110 06 Business and Pleasure 118 1,010 2,335 3,401 3,793 68 74 68 69 70 07 Sporting Pints 408 2,775 6,258 8,978 9,490 110 95 86 85 82 08 Student Social 61 738 1,949 2,898 3,394 39 59 63 65 69 09 Leisurely Lunch 290 2,258 5,774 8,390 9,475 88 87 89 89 92 10 Wining and Dining 241 2,591 6,617 9,477 10,711 64 87 90 89 91 11 Household Outing 391 2,899 7,003 9,967 10,768 131 123 120 118 115 12 Midweek Meal Deal 271 1,625 3,855 5,773 6,235 162 123 117 121 119 13 Date Night 107 1,700 4,517 6,464 7,489 40 81 86 85 90 14 Birthday Treat 178 1,722 4,477 6,558 7,390 67 82 86 87 88 15 Pre Show Meal 63 616 1,476 2,133 2,421 69 85 82 82 84 Number of Occasions 4,052 31,961 79,487 115,083 126,870 100 100 100 100 100

Competition Type Summary Table 0 - 0.5 0 - 1.5 0 - 3.0 0 - 5.0 Reporting Category Miles Miles Miles Miles Café / Wine Bar 0 1 1 2 Circuit Bar 0 10 13 17 Community Local 3 16 50 69 Dry Led 0 4 11 22 Branded Food Pub 1 2 10 12 Rural 0 1 2 2 Other 1 22 80 114 Total 5 56 167 238

Competition Type Summary Table 0 - 0.5 Reporting Category Miles Café / Wine Bar 0 Circuit Bar 0 Community Local 3 Dry Led 0 Branded Food Pub 1 Rural 0 Other 1 Total 5

List of Pubs (sorted by distance from Punch outlet) - Top 30 by Distance

Distance Rank Pub name Address Owner Postcode Category (Miles)

N/A HORSESHOES, KETLEY HOLYHEAD ROAD, TELFORD, TF1 5AE Punch Taverns TF 1 5AE Punch Taverns 0.00 1 Horseshoes Holyhead Road, Ketley, Telford Punch Pub Company TF 1 5AE Community Local 0.00 2 Social & Athletic Club Holyhead Road, Ketley, Telford Independent Free TF 1 5AD Other 0.16 3 Wrens Nest Wrens Nest Lane, Ketley, Telford *Other Small Retail Groups TF 1 5HJ Community Local 0.42 4 Bridge Builder Wrekin Retail Park, Arleston, Telford Spirit Pub Company TF 1 2DE Branded Food 0.42 5 Cross Keys Haybridge Road, Hadley, Telford Independent Free TF 1 5LR Community Local 0.50 6 White Lion Holyhead Road, Ketley, Telford Marston's TF 1 5DJ Dry Led 0.53 7 Rose & Crown Holyhead Road, Ketley, Telford Independent Free TF 1 5DJ Community Local 0.53 8 Castle Farm Community Centre High Street, Hadley, Telford Independent Free TF 1 5NL Other 0.62 9 Afc Telford Watling Street, Wellington, Telford Independent Free TF 1 2TU Other 0.64 10 Telford Cultural & Leisure Centre 40 High Street, Hadley, Telford Independent Free TF 1 5NG Other 0.64 11 Maria's Portuguese Grill 44 High Street, Telford Independent Free TF 1 5NG Other 0.64 12 Telford Whitehouse Hotel & Joshuas Bar Watling Street, Telford Whitehouse Hotels Ltd TF 1 2NJ Other 0.65 13 Bucks Head 82 Watling Street, Wellington, Telford Independent Free TF 1 2NJ Dry Led 0.65 14 Hadley United Services & Village Club High Street, Hadley, Telford Independent Free TF 1 5PB Other 0.67 15 Arleston Inn 28 Arleston Brook, Wellington, Telford Independent Free TF 1 2LA Rural Character 0.70 16 Foresters Arms 27 Union Street, Hadley, Telford Independent Free TF 1 5RG Community Local 0.72 17 Swan Watling Street, Wellington, Telford Independent Free TF 1 2NH Other 0.73 18 Telford Oriental 46 Overdale, Telford Independent Free TF 3 5AJ Other 0.82 19 Compasses Inn 72 Beveley Road, Oakengates, Telford Independent Free TF 2 6SD Community Local 0.86 20 Railway Inn 42-44 Mill Bank, Wellington, Telford Independent Free TF 1 1SD Community Local 0.86 21 Cock Hotel 148 Holyhead Road, Wellington, Telford Independent Free TF 1 2DL Circuit Bar 0.87 22 Wrekin College Sutherland Road, Wellington, Telford Independent Free TF 1 3BJ Other 1.01 23 Rose & Crown Sunnyside Road, Ketley Bank, Telford Punch Pub Company TF 2 0AA Community Local 1.06 24 Grazing Cow Gresham Drive, Newdale, Telford Marston's TF 3 5ES Branded Food 1.22 25 Blue Pig Capewell Road, Trench, Telford Marston's TF 2 6QQ Community Local 1.25 26 Lord Hill 9 Main Road, Ketley Bank, Telford Enterprise Inns TF 2 0DH Community Local 1.26 27 Tin House The Parade, Wellington, Telford Independent Free TF 1 1PY Other 1.29 28 William Withering 43-45 New Street, Wellington, Telford Wetherspoon TF 1 1LU Circuit Bar 1.29 29 Station Hotel 1A Station Road, Wellington, Telford Independent Free TF 1 1BY Circuit Bar 1.30 30 Pussycats 17 Tan Bank, Wellington, Telford Independent Free TF 1 1HJ Other 1.31