2010 Winners

2010 WINNERS

International Council of Shopping Centers, Inc. www.icsc.org/asiaawards

ICSC Asia Shopping Centre Awards

ICSC Asia Shopping Centre Awards recognizes excellence within the region’s shopping centre industry amd honours outstanding achievements in marketing and design/development of retail properties

Award Categories MARKETING

Advertising Strategic communications that advertise a shopping centre or company to its target market(s).

Alternative Revenue Programmes and initiatives intended to generate revenue that directly enhances the net operating income (NOI) of a shopping centre or company.

Business-to-Business Efforts and initiatives originating from a shopping centre or company and directed to a retailer(s), trade group, investment community, or other targeted commercial interest.

Cause Related Marketing A single or ongoing event, programme, or project that primarily benefits a charitable to community need, interest or cause.

Grand Opening, Expansion or Renovation A comprehensive marketing campaign intended to introduce or reposition a new, expanded, or renovated shopping centre.

Public Relations A planned public relations programme or initiative to primarily benefit the commercial interests of a shopping centre or company.

New Media New for 2010, this category recognizes achievements in this area and the impact of digital strategic programmes and plans on the shopping centre industry; including web- sites, online branding, social media and mobile marketing to achieve brand and marketing communication goals for a shopping centre or company.

Sales Promotions Programmes or events intended to directly impact retail sales and customer traffic. DESIGN AND DEVELOPMENT

The Design and Development category recognized retail properties for their overall design qualities and creativity in development, through renovation or expansion of an existing property or in the innovative design of a new retail project.

3 2010 Asia Shopping Centre Awards Jury Carol Angelosanto Cecille Marvilla, CMD Marketing Warehouse Pty, Ltd. Araneta Center, Inc Australia Philippines

Andrew W. Brien Phil McArthur, SCSM Suria KLCC SDN BHD Ivanhoe Cambridge Inc Malayisa India

Pamela C. Bryson, SCMD Morgan Parker MAF Properties Consultant United Arab Emirates Hong Kong Karon Cameron Shahram Shamsaee Lend Lease Property Management Majid Al Futtaim Properties Singapore United Arab Emirates

Jun Hu Shavak Srivastava Beijing Railway Retail Management Sq. Ft. Consulting China United Arab Emirates

Nishank Joshi Vivienne Tan Inorbit Malls India Pvt. Ltd. Consultant India Singapore

Hermawan Kartajaya Rowena M. Tomeldan Markplus, Inc Ayala Land, Inc. Indonesia Philippines

Stuart Langeveldt Nopporn Witoonchart AMP Capital Shopping Centres Siam Future Development PLC Australia Thailand

Frank Lo MulvannyG2 Architecture United States

4 ADVERTISING Centres less than 150,000 sq. ft. (13,935 m2) of total retail space

QVB RELAUNCH ADVERTISING: THE MAGIC LIVES ON Queen Victoria Building Sydney, Australia

OWNED BY: GIC MANAGED BY: Ipoh Management Services Pty Ltd PROFESSIONAL RECOGNITION: Emma Cook, Marketing Manager, Queen Victoria Building/Ipoh Management Services; Kirstie Foord, Group Marketing Manager, QVB/Ipoh; Sally Austin, Assistant Marketing Manager, QVB/Ipoh

When the Queen Victoria Building was refurbished in 2009, a new advertising campaign “The Magic Lives On” was developed to drive consumers emotional connection with the brand and cap- ture the unique historical heritage that only QVB can offer was. To promote the total retail experience, the campaign utilized various forms of print and outdoor media to become highly visible in the competitive market.

THE STRAND ARCADE SPRING SUMMER 2010 CAMPAIGN The Strand Arcade Sydney, Australia

OWNED/MANAGED BY: Ipoh Strand Pty Ltd PROFESSIONAL RECOGNITION: Juanita Chrisostomos, Assistant Marketing Mananger, The Strand Arcade; Kelly Berriman, Marketing Manager, The Strand Arcade

The Strand Arcade’s Spring/Summer 2010 campaign revitalized its image as home to Australia’s best fashion. “Fashion First”, the campaign tagline, targeted the core audience of 24-29 year-old women, and launched promotions including a contest to win a winter wardrobe. The campaign, featuring print and online ads, worked to reinforce The Strand’s position in the highly competitive Sydney marketplace.

ADVERTISING Centres of 150,000 to 500,000 sq. ft. (13,935 - 46,451 m2) of total retail space

IN MUMMY IN KIDS SUZHOU INCITY PLAZA Suzhou, InCity Plaza Suzhou, China

OWNED BY: SZITIC Commercial Property Co., Ltd. MANAGED BY: GMI Retail Management Co., Ltd. PROFESSIONAL RECOGNITION: K.L Piong, Mall General Manager, Suzhou INCITY Plaza; Fion Hui, GM of Business Management Dept., SZITIC Commercial Property Co., Ltd; Robin Fu, Area Marketing Manager, Suzhou INCITY Plaza; Cynthia Jiang, Marketing Assistant, Suzhou INCITY Plaza; Celine Chen, Marketing Assistant, Suzhou INCITY Plaza

Suzhou INCITY Plaza launched the “In Mummy In Kids” campaign to promote its unique offering of children and women’s wear. The campaign included three events: a mother and child fashion show, a storytelling contest and a family photography competition. To promote these events, a multi-media campaign, including print, TV and radio was launched.

ADVERTISING Centres over 500,000 sq. ft. (46,451 m2) of total retail space

INDULGE YOUR STYLE Castle Towers Castle Hill, Australia GOLD OWNED/MANAGED BY: QIC

PROFESSIONAL RECOGNITION: Megan Zalloua, Senior Marketing Manager, QIC

The advertising campaign “Indulge Your Style” was launched in August 2009 to highlight Castle Tower’s depth of offer and diversity. Promotional elements included a VIP programme, multi-tiered media campaign and in-centre events. The campaign’s results have exceeded all initial objectives to date; with an initial goal to minimize sales leakage. The campaign has seen the centre achieve consistent sales increases since the its launch.

5 INORBIT CYBERABAD LAUNCH CAMPAIGN Inorbit, Hyderabad Hyderabad, India

OWNED/MANAGED BY: Inorbit Malls PROFESSIONAL RECOGNITION: Kishore Bhatija, CEO, Inorbit Malls (I) Pvt Ltd; Nishank Joshi, AGM- Corporate Communications, Inorbit Malls (I) Pvt Ltd

Despite the worldwide recession, Inorbit Cyberabad opened its doors in October of 2009, and to announce its arrival, the mall launched a multi-media campaign. Vibrant and colorful, the campaign utilizied all facets of media, including print, outdoor and mobile strategies, to ensure that no potential customer would miss out and Inorbit Cyberabad was soon the city’s number one shopping centre.

MELBOURNE CENTRAL: LIVING MELBOURNE Melbourne Central Melbourne, Australia

OWNED/MANAGED BY: The GPT Group PROFESSIONAL RECOGNITION: Jessica White, Regional Marketing Manager, The GPT Group; Tess O'Connell, Marketing Manager, Melbourne Central

Redeveloped in 2005, the new Melbourne Central launched a new brand “Living Melbourne” to reposition the centre’s identity as energetic, enthusiastic, authentic, spon- taneous and creative. A non-traditional approach was taken to implement the dynamic campaign, using lift backdrops, 10-metre high fabric banners, overhead escalator treat- ments and extensive online media channels were utilized.

THE PLACE FOR YOU - MIRDIF CITY CENTRE Mirdif City Centre Dubai, United Arab Emirates OWNED/MANAGED BY: Majid Al Futtaim Properties

PROFESSIONAL RECOGNITION: Pam Bryson, SCMD, VP Marketing, Majid Al Futtaim Properties; Sanjay Mehta, GM Marketing, Majid Al Futtaim Properties; Nada Abou Saab, Marketing Manager, Mirdif City Centre; Peter Zagalsky, Group Account Manager, Impact BBDO; Jesse Armstrong, Account Manager, Impact BBDO

Set to open in March 2010, Mirdif City Centre unveiled a simple, yet highly effective promotion. A familiar ‘Post-it’ note symbol was used to convey a personal approach to the audience. A two-week teaser campaign utilized giant yellow Post-it notes around town and incorporated a pre-opening sonic branding contest where winners were selected to sing the actual centre’s jingle.

VIVOCITY ADVERTISING CAMPAIGN - MAKE IT YOUR PLACE VivoCity Singapore

OWNED BY: Mapletree Investments MANAGED BY: ViVoCity Pte Ltd As Trustee of VivoCity Trust.

PROFESSIONAL RECOGNITION: Novia Yea, Assistant Marketing Manager, VivoCity Pte Ltd As Trustee of VivoCity Trust

To reinforce its positioning as an iconic retail and lifestyle desitination, VivoCity needed to refresh its brand. The new concept “Make It Your Place” illustrated the VivoCity experience and reflected the vibrancy of the mall. The brand concept was extended across various tactical events to promote the mall as a one-stop shopping destination that offers the best shopping experience.

6 ADVERTISING Corporate/Company

THE CHAMPION FAMILY: AN AUSTRALIAN INDUSTRY FIRST AMP Capital Shopping Centres Sydney, Australia PROFESSIONAL RECOGNITION: Stuart Langeveldt, Head of Marketing and Communication, AMP Capital Shopping Centres

AMP Capital Shopping Shopping Centres developed a unique, industry-first marketing campaign in which a fictional family, The Champions, became the face of their brand. The Champions represent the typical family and were used for all campaigns, completely rebrand- ing the centre and creating a closer tie with its customers.

AYALA MALLS U-FIRST CAMPAIGN Ayala Land, Inc. Makati City, Philippines

PROFESSIONAL RECOGNITION: Marivic Añonuevo, Senior Vice President, Ayala Land Inc; Rowena Tomeldan, Vice President and Chief Operating Officer, Ayala Land Inc; Catherine Bengzon, Marketing Senior Division Manager, Ayala Land Inc; Vivian Jose, Merchandise Mix Senior Division Manager, Ayala Land Inc

Ayala Mall’s new advertising campaign, “U-First”, was a clear statement that customers come first. Through an effective advertising campaign that incorporated print billboards and merchandising material, mall features such as sign-language assistance, priority shopping for disabled customers, a family lounge, a concerige hotline and charging stations, were successfully promoted.

GREENOLOGY: AYALA MALLS’ EARTH FRIENDLY PHILOSOPHY Ayala Malls Group Makati City, Philippines PROFESSIONAL RECOGNITION: Marivic E. Anonuevo, Senior Vice President and Group Head, Ayala Malls Group/Ayala Land, Inc.; Rowena M. Tomeldan, Vice President and Chief Operating Officer, Ayala Malls Group/Ayala Land, Inc.; Catherine R. Bengzon, Senior Division Manager, Ayala Malls Group/Ayala Land, Inc.; Maricris R. Bernardino, Division Manager, Ayala Malls Group/Ayala Land, Inc.

For 25 years, Ayala has been a forerunner in green sustainability and made its mission to educate their consumers on environmental protection. In 2009, Ayala Malls initiated a campaign, “Greenology”, to promote awareness. Various channels, such a TV, print and on-ground marketing were used to implement the campagin. “Greenology” is not just an advertising campaign, but a philosophy which convey’s Ayala’s personal mission to pro- tect Mother Earth.

MY KIND OF CHRISTMAS Stockland Sydney, Australia

PROFESSIONAL RECOGNITION: Taryn McGurk, National Marketing Manager, Stockland; Kate Mcdonald, Assistant Marketing Manager, Stockland

Christmas is one of the most important times of the year for retails, but can be a hard, stressfull time for consumers. Stockland Mall developed the “My Kind of Christmas” campaign to connect directly with customers and tap into their needs. The focus was to offer a Christmas shopping experience that was convenient, easy and valuable. Several intiatives were implemented to make the shopping experience easier, including child-care services.

7 ALTERNATIVE REVENUE Centres of 150,000 to 500,000 sq. ft (13,935 - 46,451 m2) of total retail space CHITOSE MALL BAZAAR (“RAKURAKU ICHIB- BA”) Chitose Mall Chitose City, Japan OWNED/MANAGED BY: CapitaMalls Asia SILVER

PROFESSIONAL RECOGNITION: Chee How Kek, Country Head, Japan, CapitaMalls Asia Limited; Kazu Ishii, Manager, Marketing Communications, CapitaMalls Asia

Following the worldwide financial crisis, Chitose Mall needed to fill retail space after one of its anchor stores pulled out in March of 2009. Instead of the traditional 3-year tenancy contract, Chitose set up a market/bizarre and expanded leasing prospects to include wholesale retailers. The new “market” also attracted a new group of retailers – local farmers, food producers and residents.

ALTERNATIVE REVENUE Corporate/Company

TALKING ABOUT TELECOMMUNICATIONS AMPCSC Capital Shopping Centres Sydney, Australia PROFESSIONAL RECOGNITION: Susan Wheeldon, Head of Brand & Retail Solutions, AMPCSC Brand & Retail Solutions; Florencia Bonet, National Retail Accounts Corporate Accounts Manager, AMPCSC Brand & Retail Solutions

AMPCSC Brand & Retail Solutions exercised its company slogan to “Think Wide”, by sourcing a new income stream beyond the conventional confines of the shopping centre telecommunications towers on the rooftops. This revenue-generating opportunity presented two significant benefits: the potential for substantial additional income to the division and improved service for the increasingly mobile-dependant customer.

BUSINESS-TO-BUSINESS Centres less than 150,000 sq. ft. (13,935 m2) of total retail space

MIKIKI’S ‘SHOPPERIENCE’ CAMPAIGN Mikiki Hong Kong, China GOLD OWNED BY: Sung Hung Kai Properties MANAGED BY: Hong Yip Service Co. Ltd. PROFESSIONAL RECOGNITION: Fiona Chung Sau Lin, General Manager, Sun Hung Kai Real Estate Agency Ltd.; Dickman Ng Siu Wai, Senior Leasing Manager, Sun Hung Kai Real Estate Agency Ltd.; Cantony Wu Wai Wah, Deputy Leasing Manager, Sun Hung Kai Real Estate Agency Ltd.; Eric Lau Man Ho, Senior Promotion Manager, Sun Hung Kai Real Estate Agency Ltd.

Located in an aging district, Mikiki Mall needs to differentiate itself from other malls and persuade retailers to occupy space. Mikiki established itself as a distinctive mall with an avant garde concept by creating a “show suite” which guided visitors through a “shopperience.” Four specially designed concept stores were created to visualize the future shopper

BUSINESS-TO-BUSINESS Centres of 150,000 to 500,000 sq. ft. (13935 - 46,451 m2) of total retail space

313 TRAINING & CAREER CENTRE 313@Somerset Singapore GOLD OWNED BY: ARIF & Lend Lease MANAGED BY: Lend Lease PROFESSIONAL RECOGNITION: Karon Cameron, Development Marketing Director, Lend Lease Asia

To differentiate 313@Somerset and to redefine customer service standards, a training and career centre was set up to offer training to all retailer employees. The programme was so successful that it was extened to internal Lend Lease staff. A marketing/communications campaign was launched to promote the programme to all key stakeholders. The programme is now recognized by the Singapore Government Training authorities.

8 "MALL" JOBS FOR YOU! Jingyang Mall Deyang City, China

OWNED/MANAGED BY: CapitaMalls Asia Limited

PROFESSIONAL RECOGNITION: Goh Soon Yong, Chief Executive Officer, CapitaMalls Asia (China;) Chan Kong Leong, General Manager, West China, CapitaMalls Asia (China); Xiao Hong Wei, Centre Manager, Jingyang Mall, Deyang, CapitaMalls Asia (China); Chen Ping, Executive, Marketing Communications, Jingyang Mal, CapitaMalls Asia (China);

Going beyond a traditional opening ceremony, Jigyang Mall held the first-of-its-kind job fair to respond to job demands and meet tenants needs. The event was aligned with the slogan “Building for People to Build People” to help match prospective employees to retailers, was used to build good relations with key stakeholders and increase brand awareness for the soon- to-be opened mall.

KORUM MALL CORPORATE LAUNCH AT INDIAN RETAIL FORUM KORUM Thane, India

OWNED/MANAGED by: Kalpatura Retail Ventures Pvt. Ltd. PROFESSIONAL RECOGNITION: T. Anupam, Korum Mall; Purti Tanna, Korum Mall; Nilesh Singh, Korum Mall; Ashita Dubey, Korum Mall

As any young mall does, KORUM faced a lot of challenges. Amongst the biggest one was winning the trust and support of the Indian retail community – a sector which was was hit hard by the economic downturn. KORUM turned this attitude into an opporunity and became associate sponsor of the Indian Retail Forum, the biggest stage for retail in India. Through the IRF, KORUM was able to communicate their brand to retailers and showcased the mall as a new and exciting opportunity, and within 6 months, 84 retailers had leased space.

BUSINESS-TO-BUSINESS Centres over 500,000 (46,451 m2) of total retail space ION ORCHARD: ONE MALL, INFINITE POSSIBILITIES ION Orchard Singapore

OWNED BY: Capitaland and Sun Hung Kai Properties MANAGED BY: Orchard Turn Developments Pte Ltd. PROFESSIONAL RECOGNITION: Soon Su Lin, CEO, ION Orchard/Orchard Turn Developments Pte Ltd; Lee Mun Ling, VP Makreting Communications, ION Orchard/Orchard Turn Developments Pte Ltd; Lim Shien Yau, AVP Marketing Communications; ION Orchard/Orchard Turn Developments Pte Ltd.

Located on a road saturated with other malls, all offering the same brands and merchandise, ION Orchard’s mission was to be the ideal choice for international and local retailer to set-up shop. ION set up retail showsuites, a dedicated tenant online portal and employee training programmes. With these new intiatives, ION sealed its place in Singapore’s retail market as one of the top loca- tions for retailers.

BUSINESS-TO-BUSINESS Corporate/Company

THE RECOMMENDED RETAIL PRACTICE (RRP) REPORT AMP Capital Shopping Centres SILVER Sydney, Australia

PROFESSIONAL RECOGNITION: Scott Gillespie, National Marketing Comms & Sponsorship Manager, AMP Capital Shopping Centres

AMP Capital Shopping Centres, landlord to over 3,000 retailers, did not want to lose its customers during the economic crisis. AMP put together an unprecedented report, the Recommended Retail Practice (RRP) for their retailers that identified consumer mindset following the financial crisis and provided strategies for retailers to win consumer spending.

9 CAPITAMALLS ASIA BIZ+SERIES CapitaMalls Asia Biz+ Series Singapore PROFESSIONAL RECOGNITION: Simon Ho, Chief Executive Officer, CapitaMall Trust Management Ltd.; Teresa Teow, General Manager, CapitaMalls Asia Limited; Shirlene Sim, Manager, CapitaMalls Asia Limited; Phyllis Cheng, Manager, CapitaMalls Asia Limited; Chan Hui Leng, Senior Executive, CapitaMalls Asia Limited

CapitaMalls Asia Limited (CMA) has organized a series of exclusive tenants' sem- inar events with the aim of helping them to upgrade and improve their business operations. Four seminars, focusing on the various government assistance and bank financing schemes, were available to tenant. Also, a study tour was organized for tenants who wish to explore new business opportunities in China. The events saw a total turnout of close to 1,000 tenants.

CAUSE RELATED MARKETING Centres less than 150,000 sq. ft. (13,935 m2) of total retail space

1881 HERITAGE: CELEBRATING COMMUNITY, HISTORY & CULTURE 1881 Heritage Hong Kong, China

OWNED BY: Cheung Kong (Holdings) Ltd. MANAGED BY: Citybase Property Management Ltd. PROFESSIONAL RECOGNITION: Resina Wong, Director, Cheung Kong Real Estate Ltd.; Chan Hon Shing, Project Manager, Cheung Kong (Holdings) Ltd.

Cheung Kong (Holdings) Ltd undertook the enormous task of redevleoping the Former Marine Police Headquarters, an iconic landmark in Hong Kong. Despite its new look, it was vital to preserve the site’s history, educate the community about historical preservation, environmental conservation and the fascinating history of Hong Kong. Several initiatives were put in place, including guided tours, to ensure that its histroy was not lost.

CAUSE RELATED MARKETING Centres of 150,000 to 500,000 sq.ft (13,935 - 46,451 m2) of total retail space

BRIMBANK CREATES FASHION WITH YOUTH Brimbank Central Shopping Centre Deer Park, Australia OWNED/MANAGED BY: Colonial First State Global Asset Management

PROFESSIONAL RECOGNITION: Ebru Kurt, Marketing Manager, Brimbank Central Shopping Centre; Kate Parker, General Manager, Marketing, Colonial First State Global Asset Management

Brimbank Central Shopping Centre partnered with the Brimbank City Council and Brimbank Youth Services (YMCA) to create an event that would empower teens by promoting positive body image and healthy life styles. The event, “Brimbank Youth Fashion Festival” showcased designs by local teens in a 3-day fashion festival that had over 500 attendees. All the outfits were sold at a silent auction with the proceeds going to The Butterfly Foundation.

KORUM SPOTLIGHT - THE ART SHOW KORUM Mall Thane, India

OWNED/MANAGED BY: Kalpatura Retail Ventures Pvt. Ltd. PROFESSIONAL RECOGNITION: T. Anupam, Korum Mall; Purti Tanna, Korum Mall; Nilesh Singh, Korum Mall; Ashita Dubey, Korum Mall

From its inception, KORUM Mall’s goal has been to be a vibrant community space. “Korum Spotlight – The Art Show” was an intiative to reflect that purpose. The mall provided a platform for local artists to display their work, rent free. They succeeded in endorsing local talent and the importance of the arts in a community.

10 BUILDING TOMORROW Oberoi Mall Mumbai, India

OWNED/MANAGED BY: Oberoi Realty Pvt Ltd.

PROFESSIONAL RECOGNITION: Saumil Daru, Chief Financial Officer, Oberoi Mall Pvt Ltd; Nirzar Jain, GM - Mall, Oberoi Mall Pvt Ltd; Ramesh Sawant, GM - Engineering, Oberoi Mall Pvt Ltd; Rima Pradhan, Sr Manager- Marketing, Oberoi Mall Pvt Ltd

Oberoi Mall prides itself on being a vibrant community space that is able to make an impact on social and environmental issues. Oberoi Mall headed several initiatives to address the con- cerns of its conusmers including poverty, water conservation, voting and climate control. With campaigns such as “Eco-Friendly Ganesha”, “Green Christmas – Santa Goes Green” and a Polio Eradication Drive, Oberoi Mall positioned itself as a responsible mall and has been able to bring awareness to many important causes.

THE PINES SUPPORT CANTEEN The Pines Shopping Centre Gold Coast, Australia

OWNED/MANAGED BY: The Pines Shopping Centre Trust PROFESSIONAL RECOGNITION: Sarah Clasen, Marketing Manager, The Pines Shopping Centre; Stuart Breen, Centre Manager, The Pines Shopping Centre; Michael Tree, Asset Manager, The Pines Shopping Centre

The Pines needed a strong community campaign to maintain customer loyalty and appeal to the emotive side of the local customer base. A month-long campaign was developed around CanTeen’s National Bandanna Day. The campaign was localised by including local primary schools in a bandanna art competition, a silent auction for locals, and retailers selling National Bandanna Day merchandise.

THE LITTLE BIG BOOK Wetex Parade Shopping Centre Muar, Johor, Malaysia GOLD OWNED/MANAGED BY: Hektar Black Sdn Bhd PROFESSIONAL RECOGNITION: Chua E Fun, Leasing & Marketing Assistant, Wetex Parade Shopping Centre; Stephanie Tan, Marketing Executive, Wetex Parade Shopping Centre; Vicky Wong, Marketing Executive, Wetex Parade Shopping Centre; Lynette Gan, Leasing Executive, Wetex Parade Shopping Centre

Wetex Parade, a community shopping centre in Muar, Malaysia, successfully conducted their second annual “Little Big Book” campaign, aimed at increasing English speaking amongst primary school students. Over 90 students participated in the English storytelling event that drew much media attention.

CAUSE RELATED MARKETING Centres over 500,000 (46,451 m2) of total retail space

THE WONDERS OF NATURE - 2-HEADED ANIMAL EXHIBITION AT APM apm Kwun Tong, Hong Kong OWNED BY: Sun Hung Kai Real Estate Agency Limited MANAGED BY: Kai Shing Management Services Limited PROFESSIONAL RECOGNITION: Maureen Fung, General Manager-Leasing, apm; Michelle Lee, Assistant General Manager- Leasing, apm; Janet Wong, Assistant General Manager-Leasing, apm; Shirley Li, Senior Promotion Manager, apm; Bonald Chan, Senior Promotion Manager, Tai Po Mega Mall

For the first time in Hong Kong, a rare and unique collection of 100 two-headed animals, including tortoises, snakes and fish, were assembled from different parts of the world and exhibited at apm. The display of nature’s wonders was aimed at arousing people’s involvement in protecting the environment. More than 23,000 people flocked to the exhibition and gladly gave donations.

11 A CHANCE TO SHARE Alabang Town Center Muntinlupa, Philippines GOLD OWNED BY: Alaband Commercial Corporation MANAGED BY: Ayala Land, Inc.

PROFESSIONAL RECOGNITION: Marivic E. Anonuevo, Senior Vice President & Group Head, Alabang Town Center/Ayala Land, Inc.; Rowena M. Tomeldan, Vice President & Chief Operating Officer, Alabang Town Center/Ayala Land, Inc; Javier D. Hernandez, Assistant Vice President for Operations, Alabang Town Center/Ayala Land, Inc. Nylah D. Bautista, Deputy General Manager, Alabang Town Center/Alabang Commercial Corp.; Christine E. Yabao, Marketing Manager, Alabang Town Center/Alabang Commercial Corp

“A Chance to Share” was a community outreach program, spearheaded by Alabang Town Center to shed light on the plight of Manila’s street children, who rely on charity. Three charitable foundations were selected and ATC reached out to local companies, schools, merchants, villages and residents to donate food, clothing and toiletries to the foundations. Local performers and popular celebrities were tapped to perform concerts for the campaign.

OPERATION WARM UP Bayside Shopping Centre Frankston Victoria, Australia

OWNED BY: CFS Retail Property Trust MANAGED BY: Colonial First State Global Asset Management PROFESSIONAL RECOGNITION: Gabe North, Marketing Manager, Bayside Shopping Centre, CFSGAM; Stephanie Kupsch, Assistant Marketing Manager, Bayside Shopping Centre, CFSGAM; Laura O'Keeffe, Marketing Coordinator, Bayside Shopping Centre, CFSGAM; Richard Devlin, Centre Manager, Bayside Shopping Centre, CFSGAM; Kate Parker, General Manager, Marketing, Colonial First State Global Asset Management

Bayside's mission, “Operation Warm-Up,” was to wrap a blanket around each homeless person in Frankston during Winter 2009. For each person who registered their support, Bayside donated one Australian dollar. 3,751 customers signed up – enough to buy 375 blankets. $62,374 USD were received in donated goods and for every dollar Bayside made, its partners matched it almost twice over.

SHOP, SKATE, CREATE Elizabeth Shopping Centre Elizabeth, Australia

OWNED BY: CFS Retail Property Trust MANAGED BY: Colonial First State Global Asset Management PROFESSIONAL RECOGNITION: Koula Di Biase, Marketing Manager, Elizabeth Shopping Centre; Kate Parker, General Manager, Marketing, Colonial First State Global Asset Management

As a long-time server of its community, Elizabeth Shopping Centre wanted to provide teens with an opportunity to be creative and keep them out of trouble. The Centre partnered with local community groups to stage a series of events that teens could particpate in. The “Shop, Skate, Create” program entertained them and gave teens opportunities they may never have had otherwise.

ONDOY: A CAMPAIGN TO HELP HEAL THE BROKEN SPIRITS Greenbelt Makati, Philippines SILVER OWNED/MANAGED BY: Ayala Land Inc-Ayala Malls Group & ICSC FOUNDATION PROFESSIONAL RECOGNITION: COMMUNITY SUPPORT Marivic Anonuevo, Senior Vice President and Group Head, Ayala Land Inc - Ayala Malls Group; Rowena Tomeldan, Vice AWARD President and Chief Operating Officer, Ayala Land Inc - Ayala Malls Group; Catherine Bengzon, Senior Division Manager and Head of Marketing, Ayala Land Inc - Ayala Malls Group; Myrna Fernandez, Assistant Vice President, Ayala Land Inc - Ayala Mall Group; AC Legarda, General Manager, Greenbelt

In September 2009, two catastrophic typhoons hit the Philippines, devastating the country and leaving people without homes, food, clean water and claimed lives. Greenbelt Shopping Centre recognized the urgent need to start organizing for the long-term and partnered with Habitat for Humanity and Children’s Hour to rebuild homes throughout the most devastated areas.

12 GREEN CHRISTMAS Midland Gate Shopping Centre Midland, Australia

OWNED BY: OSF/DPIF MANAGED BY: Colonial First State Global Asset Management PROFESSIONAL RECOGNITION: Sarah Moore, Marketing Manager, Midland Gate Shopping Centre; Kate Parker, Colonial First State Global Asset Management

The Midland region is an area of great environmental significance and rich natural qualities. It was with this in mind that Midland Gate Shopping Centre was inspired to develop Australia’s first fully biodegradable gift cards for their “Green Christmas” programme. Using the gift card as a platform, the centre held pre- Christmas events of unique and exciting in-centre environmental activities that inspired the community and raised awareness for environmental protection.

BECAUSE WE CARE Mirdif City Centre Dubai, United Arab Emirates

OWNED/MANAGED BY: Majid Al Futtaim Properties GOLD PROFESSIONAL RECOGNITION: Pam Bryson, SCMD, VP Marketing, Majid Al Futtaim Properties; Peter Newman, Marketing Operations, Majid Al Futtaim Properties; Sanjay Mehta, GM Marketing, Majid Al Futtaim Properties; Nada Abou Saab, Marketing Manager, Mirdif City Centre; Yousif Al Ali, CSM CMD, VP Asset Management, Mirdif City Centre

The Mirdif City Centre team orchestrated a campaign aimed at increasing awareness of the environment through a highly interactive project: 'Because We Care'. The project involved 5 schools, over 500 students from 20 different countries who created 7 by 36 meter murals representing the 6 eco-systems of the world. The murals were then printed onto t-shirts and eco- bags and sold at the mall's customer service booth with donations being made to the Emirates Wildlife Society.

ILLUMINATE WITH PROSPERITY AND SPLENDOROUS STYLE Pavilion Kuala Lumpur Kuala Lumpar, Malaysia

OWNED BY: Urusharta Cemerlang Sdn Bhd MANAGED BY: Kuala Lumpur Pavilion Sdn Bhd PROFESSIONAL RECOGNITION: Joyce Yap, CEO, Pavilion Kuala Lumpur; Kung Suan Ai, Marketing GM, Pavilion KL

Pavilion Kuala Lumpur is a premier shopping, dining and urban leisure destination in Kuala Lumpur. Reinforcing its commitment to promoting arts and culture, the centre organized a Chinese New Year festivity focused on connecting with the community. Old traditions were revived and presented as new urban cultural experiences such as the “Prosperity Rickshaw Ride” and “Love Note Toss”.

EARTH PALS CAMPAIGN Sunway Pyramid Shopping Mall Petaling Jaya, Malaysia

OWNED BY: OSK Trustees Berhad MANAGED BY: Sunway REIT Management Sdn. Bhd.

PROFESSIONAL RECOGNITION: Ngeow Voon Yean, Managing Director, Property Investment, Sunway City Berhad; HC Chan, Chief Executive Officer, Sunway Pyramid Shopping Mall; Kevin Tan, Chief Operating Officer, Sunway Pyramid Shopping Mall; Phang Sau Lian, Marketing Director, Sunway Pyramid Shopping Mall

Sunway Pyramid Shopping Mall, a forerunner in advocating environmental awareness, initiated its “Earth Pals” campaign in early 2009 and implemented various projects to enourage Malaysians to be more environmentally responsible. The program included green landscaping, a children’s education program, installing various green-friendly amenities and implemented a marketing campgin to endorse environmental protection while also promoting the mall.

13 DELAHEY'S LONGEST SCARF Watergardens Town Centre Taylors Lakes, Australia OWNED/MANAGED BY: Queensland Investment Corporation

PROFESSIONAL RECOGNITION: Ivana Miletic, Marketing Manager, QIC; Louise Grbac, Marketing Co-ordinator, QIC

Delahey’s “Longest Scarf” campaign aimed to engage the local community and build a stronger relationship with a local retirement home. Over 100 volunteers came together to help knit two kilometre scarves that stretched across Watergardens Town Centre. The scarf was then made into 1500 individual scarves and donated to disadvantaged people for winter.

CHINESE FENSHUI OILED PAPER UMBRELLA EXHIBITION IN HOLIDAY PLAZA Yitian Holiday Plaza Shenzhen, China OWNED/MANAGED BY: Shenzen Yitian Commercial Management Co., Ltd. GOLD PROFESSIONAL RECOGNITION: Zhiqiang Li, President, Shenzhen Yitian Holiday Plaza; Lijun Liu, General Manager, Shenzhen Yitian Holiday Plaza; Xiuhong Chen, Vice General Manager, Shenzhen Yitian Holiday Plaza; Xue Chen, Vice Manager of Marketing Department, Shenzhen Yitian Holiday Plaza; Xiulan Mei, Asistant Manager of Marketing Department, Shenzhen Yitian Holiday Plaza

Despite being a modern development, Yitzan Holiday Plaza feels a deep connection with its heritage. To preserve China’s rich history, Yitzan hosted an exhibition of the 400-year-old tradition of Fenshui Oiled Paper Umbrellas. Local craftsman and experts were invited to demonstrate their technique and sell their work. The event not only increased foot traffic in a commercial off-season, but established Yitzan’s image as a cultural experience.

CAUSE RELATED MARKETING Corporate/Company

SMILE Centro Properties Group Glen Waverley, Australia

PROFESSIONAL RECOGNITION: Lisa Charter, National Marketing Manager, Centro Properties Group

The “Smile” photography competition is a national event, originally launched three years ago, across a handful of Centro properties. Now expanded to 61 centres, “Smile” has become the largest community photography competition in Australia. The contest brands Centro as family-friendly, and appeals to all people and communities, regardless of ethnicity or cultural beliefs.

THE LINK YEAR OF THE TIGER ART ODYSSEY The Link Shopping Centres Hong Kong

PROFESSIONAL RECOGNITION: Karen Ho, Senior Marketing Officer, The Link Management Limited

Using Mother’s Day as inspiration, Suzhou INCITY Plaza launched the “In Mummy In Kids” campaign to promote its unique offering of children and women’s wear. The campaign included three events: a mother and child fashion show, a storytelling contest and a family photography competition. To promote these events, a multi-media campaign, including print, TV and radio was launched.

14 CAUSE RELATED MARKETING Joint Centres

BINDING THE COMMUNITY - AIKYA & BODH Inorbit, Vashi/Inorbit, Malad Navi Mumbai, India

OWNED/MANAGED BY: Inorbit Malls India Pvt Ltd.

PROFESSIONAL RECOGNITION: Kishore Bhatija, CEO, Inorbit Malls India Pvt Ltd., Nishank Joshi, Inorbit Malls India Pvt Ltd

To differentiate Inorbit malls from other centres, two community-focused initiatives were implememented: Aikya (Community) and Bodh (Learning). Each month, free family workshops were held and children were given entertaining tours around the mall. Since its inception over 5,000 people have participated and Inorbit transformed their image into a positive, caring and community-focused brand.

CAPITAMALLS ASIA (CHINA) EARTH HOUR CapitaMalls Asia

OWNED/MANAGED BY: CapitaMalls Asia Limited

PROFESSIONAL RECOGNITION: Goh Soon Yong & Marcomon Yong, Chief Executive Officer, CapitaMalls Asia (China); Marie Han Yong Qing, Head, Corpcomm & Marcom, CapitaMalls Asia (China); Huang Huiai Esther, Senior Executive, Marketing Communications,China, CapitaMalls Asia (China)

To reinforce the message of building a green and sustainable future, Capital Malls Asia went beyond just turning off lights for Earth Day 2010. In partnership with tenants, NGO’s, corporate partners and the government, Capital Malls developed a green campaign that promoted nationwide activites like a 10-hour light-off celebration, a marathon and a life-size recycable art competition. The program was a huge success with over 920,000 participants.

CARA RESPITE CARE HOUSE Westfield Marion Oaklands Park, Australia

OWNED BY: Westfield Group MANAGED BY: Westfield Shopping Centre Management Co PROFESSIONAL RECOGNITION: Malcolm Creswell, Centre Manager, Westfield Marion; Trevor Hill, Centre Manager, Westfield Tea Tree Plaza; Alison Pearson, Centre Manager, Westfield West Lakes

Westfield Group’s South Australian centres took on a major community project when they made plans to build a respite care house for children with disabilities. Fundraisers were held to raise money for the project, including a charity golf tourna- ment, gift wrapping and face painting events. Contractors, suppliers, retailers and community all donated their time, money and supplies in order to make this home a reality. It is now fully operational and provides 60 children with disabilites and their families year-round care.

GRAND OPENING, EXPANSION & RENOVATION Centres less than 150,000 sq. ft. (13,935 m2) of total retail space

1881 HERITAGE - THE GRAND TRANSFORMATION 1881 Heritage Hong Kong

OWNED BY: Cheung Kong (Holdings) Ltde. MANAGED BY: Citybase Property Management Ltd.

PROFESSIONAL RECOGNITION: Resina Wong, Director, Cheung Kong Real Estate Ltd.; Chan Ho Shing, Project Manager, Cheung Kong (Holdings) Ltd.

After winning the bid to renovate the Former Marine Police Headquarters in Hong Kong, Cheung Kong built one of Hong Kong’s premier shopping destination. The revitalization of the site brought in world-renowned brands and created a unique shopping experience. The marketing campaigns for 1881 Heritage immediately established the new centre as a high-end destination while maintaining its cultural heritage.

15 QVB RELAUNCH: THE MAGIC LIVES ON Queen Victoria Building Sydney, Australia SILVER OWNED BY: GIC MANAGED BY: Ipoh Management Services Pty Ltd

PROFESSIONAL RECOGNITION: Emma Cook, Marketing Manager, Queen Victoria Building/Ipoh Management Services; Kirstie Foord, Group Marketing Manager, QVB/Ipoh; Sally Austin, Assistant Marketing Manager, QVB/Ipoh

Both a famous shopping centre and Australian cultural icon, the Queen Victoria Building (QVB), offers a unique shopping environment showcasing 180 International and Australian fashion brands. In 2009, a new QVB brand campaign was to celebrate QVB’s restoration. The campaign involved the full spectrum of marketing activities, launched a new brand identity and successfully enhanced communication across all QVB consumer touch points.

GRAND OPENING, EXPANSION & RENOVATION Centres of 150,000 to 500,000 sq. ft. (13,935 - 46,451 of total retail space

CITY SQUARE MALL OFFICIAL LAUNCH (SINGAPORE) City Square Mall Singapore

OWNED/MANAGED BY: City Developments Limited PROFESSIONAL RECOGNITION: Tan Boon Tuck, Centre Director, City Square Mall; Cindy Low, Marcom Manager, City Square Mall; Stan Tay, Senior Marcom Executive, City Square Mall; Shannon Teoh, Marcom Executive, City Square Mall; Celest Quek, Marcom Executive, City Square Mall

City Square Mall, Singapore's first Eco-Mall, opened its doors and celebrated its official launch in March 2010 with a 2-month long "Bursting with Excitement" campaign. This campaign received an overwhelming response and built a greater awareness for the new mall. 1.8 million shoppers visited City Square Mall and expe- rienced all the excitement going on for its official launch.

SPRING-SUMMER CELEBRATION AT KORUM KORUM Thane, India OWNED/MANAGED BY: Kalpataru Retail Ventures Pvt. Ltd. PROFESSIONAL RECOGNITION: T. Anupam, Korum Mall; Purti Tanna, Korum Mall; Nilesh Singh, Korum Mall; Ashita Dubey, Korum Mall

In preparation for its grand opening, KORUM Malls created FRESH@KORUM, the theme to announce the arrival of new brands at KORUM and highlight the variety of product categories available. The spirit and vibrancy of spring was captured through elements like flowers and butterflies. To bring in the family market, children’s programs, such as arts and crafts workshops where held.

NORTHPOINT - THE LAUNCH OF A NORTHERN HEARTBEAT Northpoint Shopping Centre Singapore

OWNED/MANAGED BY: Frasers Centrepoint Property Management Services PROFESSIONAL RECOGNITION: Dr. Chew Tuan Chiong, Chief Executive Officer, Frasers Centrepoint Asset Management Ltd; Wendy Low, General Manager, Frasers Centrepoint Limited; Raymond Chan, Senior Manager, A&P, Frasers Centrepoint Limited; Carrianne Chew, Centre Manager, Frasers Centrepoint Limited; Peggy Tan, Senior A&P Executive, Frasers Centrepoint Limited

After a $38.6 million enhancement, “The Launch of a Northern Heartbeat” campaign positioned Northpoint Shopping Centre as a community hub. The month-long media plan introduced residents and shoppers to the new retail mix, facilities and services. The centre worked with community partners to plan events and activities for young children and their families, inluding face painting, animal rides and a tour of the new and dry roof-top play- ground.

16 OFFICIAL OPENING: SPRING TO L1FE @ TAMPINES 1 Tampines 1 Singapore OWNED BY: ARMF II (Tampines) Pte Ltd MANAGED BY: AsiaMalls Management (South East Asia) Pte Ltd PROFESIONAL RECOGNITION: Lyn Tan, Manager, Centre Management, AsiaMalls Management (South East Asia) Pte. Ltd.

Tampines 1 opened in April 2009 in a challenging environment amidst stiff competition. With a vision to be a new generation mall for the young and savvy, the mall inaugurated a creative campaign, “Spring to L1FE”, comprising a series of unconventional initiatives which included online and guerilla marketing.

THE LINK WONG TAI SIN PLAZA AND LUNCH CHEUNG PLAZA RE-BRANDING AND RE-OPENING LAUNCH The Link (Wong Tai Sin Plaza and Lunch Cheung Plaza) Kwoloon, Hong Kong

OWNED/MANAGED BY: The Link Management Limited PROFESSIONAL RECOGNITION: Karen Ho, Senior Marketing Officer, The Link Management Limited

Through its Asset Enhancement Initiative, The Link Management Limited has been upgrading its shopping centers by renovating the physical structures and enhancing the trade mix. Wong Tai Sin Plaza and Lung Cheung Plaza are prime shopping centers of The Link. Upon completion of their enhancement initiatives, a series of integrated marketing communications and public relations plans for re-branding and re-opening launch was introduced.

MALL SMILING FACES Weiyang Mall Yangzhou City, China

OWNED/MANAGED BY: CapitaMall Asia Limited PROFESSIONAL RECOGNITION: Michelle Lee, General Manager, East China, CapitaMalls Asia (China); Deborah Tan, Regional Head, Marcom, East China, CapitaMalls Asia (China); Xu Zhi Bin, Centre Manager, Weiyang Mall, Yangzhou, CapitaMalls Asia (China); Eileen Huang, Manger, Marcom, East China, CapitaMalls Asia (China)

Weiyang Mall’s “Smiling Faces” campaign was conceived to engage the community in an interactive manner, beyond the conventional advertising and promotional events and activities. Featuring the top voted smiling faces of residents in the city, it generated strong support from the government, tenants, as well as the community, and more importantly, successfully garnered publicity and community outreach for the mall.

WILLOWS SHOPPING CENTRE GRAND OPENING Willows Shopping Centre Kirwan, Australia

OWNED/MANAGED BY: DEXUS Wholesale Property Group

PROFESSIONAL RECOGNITION: Nicole Hickling, Asset & Development Manager, DEXUS Property Group; Leonie Hatfield, National Marketing Manager, DEXUS Property Group; Russell Shaw, Portfolio Manager, DEXUS Property Group; Glyn Williams, Head of Retail Property Management, DEXUS Property Group; Lucy Saker, Marketing Assistant, Willows Shopping Centre

Willows Shopping Centre launched an $83 million redevelopment in July 2008, at a time when other developments in the region withdrew their funding due to the global financial crisis. Situated in one of the fastest growing regional areas in Australia, the marketing strategy for the redevelopment focused on key components of community, communication, customers and sustainability.

17 WOLLONGONG CENTRAL TOP GONG AWARDS 2009 Wollongong Central Wollongong, Australia

OWNED/MANAGED BY: GPT Wholesale Shopping Centre Fund PROFESSIONAL RECOGNITION: Jennifer Di Bartolomeo, Regional Marketing Manager, The GPT Group; Octavia Hammer, Marketing Manager, Wollongong Central; Louise Raymond, National Marketing Manager, The GPT Group

After a $27 million refurbishment, Wollongong Central developed a re-launch campaign that positioned the mall as a community centre. The re-launch campaign was a two week programme of events that celebrated the people and places of Wollongong. The programme ended with the Wollongong Central Top Gong Awards, a grants programme designed to encourage, acknowledge and reward the special contributions made by every- day Wollongong residents to the community.

WTC MORE’S RENOVATION ‘1+1 = MORE’ wtc more Hong Kong GOLD OWNED BY: Sun Hung Kai Properties MANAGED BY: Kai Shing Management Services Limited PROFESSIONAL RECOGNITION: Fiona Chung Sau Lin, General Manager, Sun Hung Kai Real Estate Agency Ltd; Katherine Ho Kuk Fong, Senior Leasing Manager, Sun Hung Kai Real Estate Agency Ltd; Kevin Chan Kin Ho, Assistant Leasing Manager, Sun Hung Kai Real Estate Agency Ltd; Edith Wong Ka Ying, Deputy Leasing Manager, Sun Hung Kai Real Estate Agency Ltd; Emmy Leung Yuen Shan, Senior Promotion Manager, Sun Hung Kai Real Estate Agency Ltd.

In April 2009, wtc more completed a mega revamp that doubled its retail space. The “1+1=more” campaign strengthened the mall’s new retail image as more than one kind of shopping experience. The launch of this campaign coincided with the opening of the renovated mall and was implemented with a series of creative marketing activites, such as an art walk and a fashion show.

GRAND OPENING, EXPANSION & RENOVATION Centres over 500,000 sq. ft. (46,451 m2) of total retail space

THE ONE FASHION CAPITAL Chadstone - The Fashion Capital Chadstone, Australia GOLD OWNED BY: CFS Retail Property Trust/The Gandel Group MANAGED BY: Colonial First State Global Asset Management PROFESSIONAL RECOGNITION: Mardi Ashkine, Marketing Manager, Chadstone - The Fashion Capital; Kate Parker, General Manager, Marketing, Colonial First State Global Asset Management

Chadstone has always been a fashion leader in Australia, but after its expansion, it has become one of the world’s top shopping destinations. Before its launch date, Chadstone released the campaign “The ONE Fashion Capital”, using mixed-media to market their brand and position Chadstone as an icon in the retail industry. The result was the biggest marketing campaign undertaken by any mall in Australia, utilizing TV, print, radio and online media.

DELIGHTING SYDNEY Chatswood Chase Sydney Chatswood, Australia OWNED BY: CFS Retail Property Trust MANAGED BY: Colonial First Global Asset Management PROFESSIONAL RECOGNITION: Lisa Vaughan, Retail Manager, Chatswood Chase Sydney; Kate Parker, General Manager, Marketing, Colonial First State Global Asset Management

After completing rennovations in June 2009, Chatswood launched a series of five sepa- rate campaigns, all under one brand proposition, to communicate the depth of its new offerings. The final stage was an opening ‘stylish soiree’ that celebrated the centre’s new look and cemented Chatswood’s position in the Syndey retail landscape.

18 CONSTELLATION: ION ORCHARD’S GRAND OPENING ION Orchard Singapore OWNED BY: Capitaland and Sun Hung Kai Properties MANAGED BY: Orchard Turn Developments Pte Ltd. PROFESSIONAL RECOGNITION: Soon Su Lin, CEO, ION Orchard/Orchard Turn Developments Pte Ltd; Lee Mun Ling, VP Marketing Communications, ION Orchard/Orchard Turn Developments Pte Ltd; Lim Shien Yau, AVP Marketing Communications, ION Orchard/Orchard Turn Developments Pte Ltd

With the recent retail overhaul in Singapore, ION Orchard needed to rise above the rest to win the race to dominate media and public attention. “CONSTELLATION “ was a series of celebrations to mark ION Orchard’s Grand Opening. The event positioned ION Orchard as the go-to mall for fashion, food and lifestyle. The event was unlike any other in Singapore, with music, art, fashion and festivity all combined, creating an unfor- gettable spectacle.

MANTRI SQUARE GRAND LAUNCH MARCH 2010 Mantri Square Bangalore, India

OWNED BY: Mantri Developers Pvt. Ltd. MANAGED BY: Propcare Mall Management India Pvt. Ltd PROFESSIONAL RECOGNITION: Sushil Mantri, Chairman & Managing Director, Mantri Developers Pvt. Ltd.; Jonathan Yach, CEO, Propcare Mall Management India Ovt. Ltd.; Jermina Menon, Head - Mall Marketing, Propcare Mall Management India Pvt. Ltd.

Mantri Square, India’s largest mall, was launched in March 2010, with a grand opening ceremony and a multimedia marketing campaign. The campaign focused on the apsect of being India’s largest shopping centre and oversized billboards were placed around the city of Bangalore, prind ads were published in various newspapers and Facebook and Twitter campaigns were also implemented.

THE PLACE FOR YOU - MIRDIF CITY CENTRE Mirdif City Centre Dubai, United Arab Emirates SILVER OWNED/MANAGED BY: Majid Al Futtaim Properties PROFESSIONAL RECOGNITION: Pam Bryson, SCMD, VP Marketing, Majid Al Futtaim Properties; Sanjay Mehta, GM Marketing, Majid Al Futtaim Properties; Nada Abou Saab, Marketing Manager, Mirdif City Centre; Peter Newman, Marketing Operations Mgr, Majid Al Futtaim Properties; Yousif Al Ali, CSM CMD, VP Asset Management, Mirdif City Centre

Mirdif City Centre was taking a chance by opening admist the global recession, but went ahead with plans to launch on March 2010. The centre launched an aggressive ad campaign just 2 weeks prior to the opening. A unique “Post-it” note campaign was created to grab the attention of consumers and promote the idea that this new centre was the place for every shopper.

COSMOPOLITAN STYLE HEADS NORTH Northland Shopping Centre Melbourne, Australia OWNED BY: CFS Retail Property Trust/The Gandel Group MANAGED BY: Colonial First State Global Asset Management

PROFESSIONAL RECOGNITION: Andrew Drivas, Marketing Manager, Northland Shopping Centre; Desi Stepanovic, Assistant Marketing Manager, Northland Shopping Centre; Kate Parker, General Manager, Marketing, Colonial First State Global Asset Management

In order to keep up with Northland’s changing trade area and meet consumer demands, Northland Shopping Centre underwent a two-year redevelopment. To match its new look, Northland launched a campaign that would reposotion it as a cosmopolitan centre in the middle of the Northern suburbs. “Style Up” became the mantra and the introduction of unique signature events and promotions enhanced the stylish, cosmopolitan experience of Northland Shopping Centre.

19 ROBINA TOWN CENTRE - GET INTO IT Robina Town Centre Gold Coast, Australia OWNED/MANAGED BY: QIC

PROFESSIONAL RECOGNITION: Donna White, National Marketing Manager, QIC

Robina Town Centre underwent a $300 million development that re-positioned the centre as the premier retail offer in the Gold Coast. A targeted advertising campaign, “Get Into It” was developed to reflect Robina’s new position. The end result was the heavy use of black across all communications to give the brand a depth of quality in a market that was traditionally a very colourful pallet.

THE BIG SPLASH Rockingham Shopping Centre Rockingham, Australia

OWNED BY: CFS/DPIF/Perpetual MANAGED BY: Colonial First State Global Asset Management PROFESSIONAL RECOGNITION: Sarah Moore, Marketing Manager, Colonial First State Global Asset Management Kate Parker, General Manager, Marketing, Colonial First State Global Asset Management

Rockingham Shopping Centre drew inspiration for its post-renovation marketing campaign from the coastal lifestyle of its community. The centre held a one-day celebration, “Perth’s Biggest Beach Party” that launched the most successful pre- Christmas sales period that the Centre ever had.

NEW MEDIA Centres less than 150,000 sq. ft. (13,935 m2) of total retail space

I AM GROWING Wintergarden Brisbane, Australia SILVER OWNED BY: Industry Super Property Trust (ISPT) MANAGED BY: Jones Lang LaSalle PROFESSIONAL RECOGNITION: Karlie Gleeson, Senior Marketing Manager, Wintergarden, Jones Lang LaSalle; Renee Pratten, ISPT Portfolio Marketing Manager, Jones Lang LaSalle

Designed to keep Brisbane locals informed, the “I Am Growing” campaign was implemented to share news of the redevelopment with locals as well as provoke a smile and positive associa- tion for Wintergarden. Capitalising on the sense of ownership Brisbane residents feel towards Wintergarden, a Facebook strategy to engage the centre’s main target market was strategically launched.

NEW MEDIA Centres of 150,000 to 500,000 sq. ft. (13,935 - 46,451 of total retail space

TAMPINES 1 MALL BLOG AND FACEBOOK/TWITTER Tampines 1 Singapore

OWNED BY: ARMF II (Tampines) Pte Ltd MANAGED BY: AsiaMalls Management (South East Asia) Pte. Ltd. PROFESSIONAL RECOGNITION: Lyn Tan, Manager, Centre Management (South East Asia) Pte. Ltd. Touted as a new generation mall for the young and savvy, Tampines 1 took the lead in the new media field by being the first mall in Singapore to have its very own mall blog. To date, the mall has published 119 posts within a period of 15 months. Tampines 1 regularly updates its Facebook and Twitter accounts. As numbers continue to grow, pro-

20 NEW MEDIA Centres over 500,000 sq.ft. (46,451 m2) of total retail space

CREATING A SHOPPING CENTRE CULTURE ONLINE Colonial First State Global Asset Management Chadstone, Australia MANAGED BY: Colonial First State Global Asset Management PROFESSIONAL RECOGNITION: Nicky Ginger, National Marketing Research & Strategy Manager, Colonial First State Global Asset Management; Emma Mathews, National Marketing Communications Manager, Colonial First State Global Asset Management

Through and innvovative digital marketing platform, Colonial First Sate Global Assest Management created an online culture for their centres to enhance consumer relationship. Two distinct themes were developed, “Shopping Insider “ and “Buy Smart”, to engage customers, increase sales and create a culture in which the shopping centre is an important part of the community.

ION ORCHARD’S DIGITAL EDGE ION Orchard GOLD Singapore

OWNED BY: Capitaland and Sung Hung Kai Properties MANAGED BY: Orchard Turn Developments Pte Ltd PROFESSIONAL RECOGNITION: Soon Su Lin, CEO, ION Orchard/ Orchard Turn Developments Pte Ltd; Lee Mun Ling, VP Marketing Communications, Orchard Turn Developments Pte Ltd; Lim Shien Yau, AVP Marketing Communications, ION Orchard/Orchard Turn Developments Pte Ltd

ION Orchard Mall decided very early on that digital marketing will play an instrumental role in its marketing communications plan. A range of new media initiatives, including Facebook, Twitter and an iPhone a were used to engage its tenants and shoppers more closely than ever. Through these initiatives, ION Orchard seeks to establish itself as a dynamic up-to-date venue, setting the scene for retailers in Singapore.

NEW MEDIA Corporate/Company

DIGITAL PRESENCE REVITALISATION PROGRAM 2009 AMP Capital Shopping Centres Sydney, Australia PROFESSIONAL RECOGNITION: Todd King, National Online Marketing Manager, AMP Capital Shopping Centres

AMP Capital Shopping Centres recognized the importance of digital media as a means to promote their offering. Now fully implemeted, AMP’s online presence has been a key enabler in the repositioning of their centres as cutting edge, unique, must-visit shopping destinations. Furthermore, this programme was also successful in delivering above and beyond its set objectives, achieving a total return on investment of 1:10 (39% greater than the set target).

ONLINE RETAILER PRODUCT GUIDE AMP Capital Shopping Centres Sydney, Australia PROFESSIONAL RECOGNITION: Todd King, National Online Marketing Manager, AMP Capital Shopping Centres

In light of the shift to digital media, AMP Capital Shopping Centres repsond- ed with their Online Retailer Product Guide, an innovative digital solution to support retailers in promoting their products and services. A comprehensive extension of the traditional product guide, this facility takes customization to a new level, as it seeks to create engagement, add an element of quirky fun, and provide a completely customized product set to each user.

21 NEIGHBOURHOODNET Mirvac, SILVER Sydney, Australia

PROFESSIONAL RECOGNITION: Setarah Ferdousian, National Retail Projects & Online Manager

NeighbourhoodNet is more than just an online notice board, it is a gateway to local knowledge and an interactive and effective means of communication. Each Mirvac shopping centre provides a public notice board on which customers can display information relating to personal items they may have for sale, school or sporting events and special interest groups. NeighbourhoodNet is a unique initiative, one that has allowed the centre’s customer to connect and engage in a virtual environment specific to their needs.

NEW MEDIA Joint Centres CSFGAM CELEBRATES STYLISH WOMEN Queens Plaza Brisbane Australia

OWNED BY: CFX Trust MANAGED BY: Colonial First State Global Asset Management PROFESSIONAL RECOGNITION: Mardi Ashkine, Marketing Manager, Chadstone / CFSGAM; Lisa Vaughan, Marketing Manager, Chatswood / CFSGAM; Emma Chettleburgh, Marketing Manager, QueensPlaza / CFSGAM; Kate Parker, General Manager, Marketing, Colonial First State Global Asset Management; Emma Mathews, National Marketing Communication Manager, Colonial First State Global Asset Management

In April 2010, QueensPlaza, Chadstone and Chatswood Chase embraced the digital arena by unveiling the “Search for Stylish Women” promotion. Leveraging InStyle magazine’s “Women of Style” event, the centres created a dialogue with customers where they dictated the terms. The “Search for Stylish Women” gave customers the opportunity to share their thoughts and values about women in their lives.

PUBLIC RELATIONS Centres over 500,000 sq. ft. (46,451m2) of total retail space

QVB RELAUNCH CAMPAIGN Queen Victoria Building Sydney, Australia OWNED BY: GIC MANAGED BY: Ipoh Management Services Pty Ltd

PROFESSIONAL RECOGNITION: Emma Cook, Marketing Manager, Queen Victoria Building/Ipoh Management Services

In 2009, a campaign was launched to celebrate the refurbishment of the Queen Victoria Building. The brand was based on positioning QVB as a contemporary and iconic shopping destination in the heart of Sydney and to demonstrate the truly unique shopping experience. The relaunch tagline ‘The Magic Lives On’ was developed to drive consumers’ emotional connection with the brand, capturing the heritage of the QVB and the current contemporary shopping experience.

CHADSTONE UNVEILS AN AUSTRALIAN FIRST Chastone - The Fashion Capital Chadstone, Australia OWNED BY: CFS Retail Property Trust/The Gandel Group MANAGED BY: Colonial First State Global Asset Management PROFESSIONAL RECOGNITION: Nicole Wilson, National Development Marketing Manager, Colonial First State Global Asset Management; Kate Parker, General Manager, Marketing, Colonial First State Global Asset Management

The redevelopment of Chadstone changed the face of the Australian retail and gave shoppers a luxury mall with 12 of the world’s most presitgious luxury labels. Through a carefully crafted public relations campaign, Chadstone managed to secure coverage across television, radio, digital and print over a 6-month period.

22 CELEBRATING AN ECO-FRIENDLY ANNIVERSARY WITH COOPER BIKES Langham Place Kowloon, Hong Kong SILVER

OWNED BY: Champion REIT MANAGED BY: Eagle Property Management (CP) Ltd. PROFESSIONAL RECOGNITION: Vivian Leung, General Manager, Eagle Property Management (CP) Ltd.; Makey Au-Yeung, Senior Marketing Manager, Eagle Property Management (CP) Ltd.; Angela Kwan, Marketing Manager, Eagle Property Management (CP) Ltd.; Regine Siu, Assistant Marketing Manager, Eagle Property Management (CP) Ltd.; Joanne Choi, Assistant Marketing Manager, Eagle Property Management (CP) Ltd.

Celebrating its 5th anniversary this year, Hong Kong’s stylish ultra-modern Langham Place Mall joined hands with Cooper Bikes of England to promote a classy new eco-friendly lifestyle to young, brand-conscious Hong Kong shoppers. The partnership generated substantial positive media coverage for the mall, with 25 in print, 13 online, 4 feature stories and 1

INTERNATIONAL KOLAM FESTIVAL Pavilion Kuala Lumpur GOLD Kuala Lumpur, Malaysia

OWNED BY: Urusharta Cemerlang Sdn Bhd MANAGED BY: Kuala Lumpur Pavilion Sdn Bhd PROFESSIONAL RECOGNITION: Joyce Yap, CEO Retail, Pavilion Kuala Lumpur; Kung Suan Ai, GM Marketing, Pavilion Kuala Lumpur

Pavilion Kuala Lumpur is a premier shopping, dining and urban leisure destination in Bukit Bintang, the main shopping district and tourist hub of Kuala Lumpur. To reinforce its commitment to promoting the arts and culture, Pavilion KL organized an International Kolam Festival. The event generated significant positive publicity and cemented the centre as a community space, not just a shopping centre.

PUBLIC RELATIONS Corporate/Company

CONTAMINATION CRISIS MANAGEMENT AMP Capital Shopping Centres Sydney, Australia

PROFESSIONAL RECOGNITION: Scott Gillespie, National Marketing Comms & Sponsorship Manager, AMP Capital Shopping Centres

AMP Captial Shopping Centres found itself in the middle of a crisis when potentially carcinogenic soil contamination was discovered. AMP needed to do major damage control and quickly implemented an extensive communication and PR strategy to inform the community and all stakeholders and to reassure all that the mall was safe. Fact sheets were provided to community and retailers on the situation and chemical, as well as an afternoon session for concerned members of the community. By being open and honest, AMPCSC was able limit the effects of this crisis.

GREENOLOGY: AYALA MALLS’ EARTH FRIENDLY PHI- LOSOPHY Ayala Malls Group Makati City, Philippines

OWNED/MANAGED BY: Ayala Land, Inc. SILVER

PROFESSIONAL RECOGNITION: Marivic E. Anonuevo, Senior Vice President and Group Head, Ayala Malls Group/Ayala Land, Inc.; Rowena M. Tomeldan, Vice President and Chief Operating Officer, Ayala Malls Group/Ayala Land, Inc; Catherine R. Bengzon, Senior Division Manager, Ayala Malls Group/Ayala Land, Inc.; Maricris R. Bernardino, Division Manager, Ayala Malls Group/Ayala Land, Inc.

As part of their commitment to environmental sustainability, Ayala Malls launched “Greenology: the Art and Science of Going Green”. Such areas as fashion, sports, and public art became innovative platforms to promote the cause of environmental sustainability. Ayala Malls partnered with its merchants and designers to create eco-chic totes and clothing that did not only promote earth-friendly products, but supported six social communities and contributed to the World Wide Fund for Nature.

23 SCP BRAND CONFERENCE SZITIC Commercial Property Co., Ltd. Shenzen, China PROFESSIONAL RECOGNITION: HaiQun Zhu, Vice President, SZITIC Commercial Property Co., Ltd.; Fion Hui, GM of Business Management Dept., SCP; Jacklyn Chen, Marketing Director, SCP; Lisha Li, Marketing Supervisor, SCP

SZITIC Commercial Properties Co. Ltd. (SCP) is a professional company in commercial real estate development and management. The SCP Brand Conference, entitled “Glorious Liftoff Infused with Innovation”, offered a display of the brand new development strategies after an image and commercial makeover of SCP’s three key brands through an integrated marketing tactic.

SALES PROMOTION & EVENTS Centres less than 150,000 sq. ft (13,935 m2) of total retail space

THE TRIUMPH OF 1881 HERTIAGE 1881 Heritage Hong Kong

OWNED BY: Cheung Kong (Holdings) Ltd. MANAGED BY: Citybade Property Management LTD. PROFESSIONAL RECOGNITION: Resina Wong, Director, Cheung Kong Real Estate Ltd.; Chan Hon Shing, Project Manager, Cheung Kong (Holdings) Ltd.

Situated in the bustling district of Tsim Sha Tsui, 1881 Heritage represents one of the most exciting redevelopment projects in Hong Kong’s history, blending heritage and conservation education with shopping, dining and entertainment. The promotion campaign focused on targeting consumer, cultural and tourist sentiment.

CONNOISSEURS Cherrybrook Village Cherrybrook, Australia OWNED/MANAGED BY: Mirvac Property Trust

PROFESSIONAL RECOGNITION: Tanya Coert, Marketing Manager, Cherrybrook Village - Mirvac

To assist retailers, increase market share and retain customer loyalty, Cherrybrook Village launched the “Connoisseur Food Lover” programme that tapped into the centre’s greatest strength – fresh food. The Connoisseurs Club was launched with a special weekend called “A Food Affare”. The main event was the Connoisseurs Kitchen, where centre retailers highlighted their premium offer and services with samples and tastings.

SALES PROMOTIONS & EVENTS Centres of 150,000 to 500,000 sq. ft. (13,935 - 46,451 m2) of total retail space

CAPGETIR Capitol Shopping Centre Istanbul, Turkey

OWNED BY: Tursoy Otelcilik Ve Tur. Yat. A.S. Mesa Mesken San MANAGED BY: Capitol Alisveris Hizmetleri Tic. A.S.

In 2009, Capitol Shopping Center in Istanbul began an innvoative project that aimed to increase customer satisfaction. The CAPGETIR program is based on the idea that when a shopper cannot find what they want in his or her size/color, the product can be delivered to the centre from other stores in Istanbul within two hours. During that waiting period, the customer can watch movies in the centre’s cinema or continue shopping at the other retail stores. This initiative not only improved customer service, but also generated increased sales.

24 CRAZY TOM AND JERRY SALES PROMOTION HuiYang One City Plaza HuiZhou, China

OWNED/MANAGED BY: SZITIC Commercial Property Co., Ltd. PROFESSIONAL RECOGNITION: Wenbin Lin, Center Manager, HuiYang One-City Plaza; Fion Hui, GM of Business Management Dept., SZITIC Commercial Property Co., Ltd.; Jiankun Wang, Marcom Executive, HuiYang One-City Plaza; Xing Yuan, Marcom Executive, HuiYang One-City Plaza

Huiyang One City Plaza is located at the commercial hub of Danshui district of Huiyang and is the first integrated shopping mall in the area. The “Crazy Tom and Jerry” sales promotion included three key events: drama performance of Tom and Jerry; Throw a Dice to Win a Prize; and Buy 1 Get 1 Free with RMB50 food coupon. The event had the record high customer flow per day since opening. The huge number of consumers boosted sales, especially on food and beverages.

TOON TOWN Oberoi Mall Mumbai, India

OWNED/MANAGED BY: Oberoi Mall Pvt Ltd Oberoi Realty PROFESSIONAL RECOGNITION: Saumil Daru, Chief Financial Officer, Oberoi Mall Pvt Ltd; Nirzar Jain, GM - Mall, Oberoi Mall Pvt Ltd; Ramesh Sawant, GM - Engineering, Oberoi Mall Pvt Ltd; Rima Pradhan, Sr Manager - Marketing, Oberoi Mall Pvt Ltd

Oberoi Mall is a preferred destination for fun, food, fashion and films in suburban Mumbai. "Toon Town" was a unique summer event which included activities for children and assured rewards for the shoppers. The event brought together famous car- toon characters "Hello Kitty", "Doraemon", "Garfield", and "Archie" for the first time in India, all under one roof.

QUEENSPLAZA - "IT'S SOIREE TIME!" QueensPlaza Brisbane, Australia

OWNED BY: CFX Trust MANAGED BY: Colonial First State Global Asset Management PROFESSIONAL RECOGNITION: Emma Chettleburgh, QueensPlaza/CFSGAM; Kate Parker, Colonial First State Global Asset Management

In 2009, in the face of economic uncertainty, QueensPlaza unleashed a sales-driving event. Representing true fashion royalty, QueensPlaza brought the “Three Weeks with Coco Chanel” photographic exhibition to Brisbane. QueensPlaza maximised on this opportunity with a VIP Shopping Event to launch the event and a gift with purchase promotion. The campaign “It s Soiree Time!” delivered on all fronts, ensuring QueensPlaza was the first choice.

TREASURE AWAITS Subang Parade Shopping Centre Selangor, Malaysia

OWNED/MANAGED BY: Hektar Premier Sdn Bhd

PROFESSIONAL RECOGNITION: Phoster Sageh, Assistant Marketing Manager, Subang Parade/Hektar Group; Izwan Abdullah, Senior Marketing Executive, Subang Parade/Hektar Group; Farah Amran, Marketing Executive, Subang Parade/Hektar Group; Fernie Yong, Marketing Executive, Subang Parade/Hektar Group

As the global financial crisis dominated the media headline and retailer sentiment towards trade declined, Subang Parade knew that the annual Mega Sale activity in 2009 would need to be something different in order to raise traffic, maintain high sales increases and retailer morale. The concept of ‘escapism’ was confirmed as a theme to enable shoppers to escape their personal financial worries and enjoy the leisure outlet of shopping.

25 SALES PROMOTIONS & EVENTS Centres over 500,000 sq. ft. (46,451 m2) of total retail space

GREAT LEADERS AND THE ROAD TO MODERNITY - CHINA’S 60TH NATIONAL DAY CELEBRATIONS AT APM apm Kowloon, Hong Kong OWNED BY: Sun Hung Kai Real Estate Agency Limited MANAGED BY: Kai Shing Management Services Limited PROFESSIONAL RECOGNITION: Maureen Fung, General Manager-Leasing, apm; Michelle Lee, Assistant General Manager- Leasing, apm; Janet Wong, Assistant General Manager-Leasing, apm; Shirley Li, Senior Promotion Manager, apm; Bonald Chan, Senior Promotion Manager, Tai Po Mega Mall

To celebrate the 60th anniversary of the establishment of the People’s Republic of China, apm mall came up with a unique event that would drive traffic to the centre. Life-size wax images of China’s greatest leaders, a high-performance robot and 1,000 historical relics were exhibited in the mall.

CITY CELEBRATIONS Bahrain City Centre Manama, Bahrain

OWNED/MANAGED BY: MAF Properties PROFESSIONAL RECOGNITION: Ray Scott, General Manager, Bahrain City Centre; Karen Payne, Marketing Manager, Bahrain City Centre

A year after its grand opening, Bahrain City Centre was in the final stages of completing its two unique features, an indoor/outdoor waterpark and Bahrain’s largest cinema. Despite much anticipation, the centre needed to maintain excitement and momentum. Bahrain’s largest-ever mall “Shop and Win” competition was organzied, offering customers the chance to win over US $170,000 in mall vouchers. A flexible campaign was used to drive sales and announce the waterpark and cinema opening once the dates were confirmed.

AROUND THE WORLD IN 80 DAYS Bawadi Mall Al Ain, United Arab Emirates OWNED BY/MANAGED BY: Nael & Bin Harmal Investment Co. LLC

PROFESSIONAL RECOGNITION: Bashar Tamimi, General Manager, Bawadi Mall; Khalid Shraim, Marketing Manager, Bawadi Mall

Having had its grand opening in April 2009, Bawadi Mall needed more than just an average promotional campaign to establish its position in the competive market. The “Around the World in 80 Days” promotional programmes and events focused on stage entertainment for the whole family. The impact was largely postive and the unique and entertaining programme gave consumers an exciting experience.

LIFESAVER SALE Bayside Shopping Centre Frankston, Australia

OWNED BY: CFS Retail Property Trust MANAGED BY: Colonial First State Global Asset Management PROFESSIONAL RECOGNITION: Gabe North, Marketing Manager, Bayside Shopping Centre/CFSGAM; Stephanie Kupsch, Assistant Marketing Manager, Bayside Shopping Centre/CFSGAM; Laura O'Keeffe, Marketing Coordinator, Bayside Shopping Centre/CFSGAM; Richard Devlin, Centre Manager, Bayside Shopping Centre/CFSGAM; Kate Parker, General Manager, Marketing, Colonial First State Global Asset Management

To springboard into the Christmas season, Bayside Shopping Centre abandoned traditional Christmas launch plans in favour of a two day “Lifesaver Sale” to help lift the mood instilled by the global financial crisis. Bayside’s “Lifesaver Sale” & “Saving Your Wallet this Christmas” rejected santa sleighs and conventional Christmas accoutrements, opting instead for inflatable life rings, buckets, spades, beach balls and roaming lifesavers - providing the backdrop for two days of pre-Christmas promotion.

26 COULD YOU SPEND $10,000 IN 10 MINUTES? Broadway Shopping Centre Sydney, Australia OWNED BY: Mirvac Real Estate/Perron Investments MANAGED BY: Mirvac Real Estate PROFESSIONAL RECOGNITION: Fran Bickmore, Assistant Marketing Manager, Broadway Shopping Centre (Mirvac Real Estate)

Broadway Shopping Centre provided customers with the chance to win a once in a lifetime opportunity to win $10,000 cash to be spent in 10 minutes! The buzz of this campaign drove Broadway to reach record sales growth and entries.

CENTRO’S $1 MILLION DRAW & LUCKY DIP Centro Colonnades Adelaide, Australia

OWNED/MANAGED by: Centro PROFESSIONAL RECOGNITION: Kate Muecke, Marketing Manager, Centro Colonnades

An aggressive sales promotion was developed to ensure Centro Colonnades was the prefrred shopping destination during the Christmas season. It was decided that in the current economic climate, what could be bigger than the chance to win AUS$1 million? The promotion ran for a one-month period commencing on Christmas Eve and cemented Centro’s position as the only place to shop for the holidays.

GOLDEN WEEK HAPPY SALE Langham Place Kowloon, Hong Kong

OWNED BY: Champion REIT MANAGED BY: Eagle Property Management (CP) Limited PROFESSIONAL RECOGNITION: Vivian Leung, General Manager, Eagle Property Management (CP) Ltd.; Makey Au-Yeung, Senior Marketing Manager, Eagle Property Management (CP) Ltd.; Angela Kwan, Marketing Manager, Eagle Property Management (CP) Ltd.; Regine Siu, Assistant Marketing Manager, Eagle Property Management (CP) Ltd.; Joanne Choi, Assistant Marketing Manager, Eagle Property Management (CP) Ltd.

Faced with declining retail sales across Hong Kong, Langham Place Mall was determined to make a mark in the 2009 October Golden Week season. Their marketing team came up with an unprecedented sales stimulant; a rare mall-wide sale where Mainland China visitors and local consumers were offered an opportunity to boost their shopping dollars tremendously.

SANTA’S MAGICAL VILLAGE Mal Taman Anggrek Jakarta, Indonesia

OWNED BY: Mulia Group MANAGED BY: PT. Mulia Intipelangi PROFESSIONAL RECOGNITION: Justin Chew, General Manager, Mal Taman Anggrek

During the 2009 Christmas season, Mal Taman Anggrek created a “Santa’s Magical Village” event. The main concept of the event was a combination of entertainment from an automated puppet show, various stage performances aimed at kids and families all of which was supported by selling activity from sponsors who offered various

27 IT’S A WONDERLAND Mid Valley Megamall Kuala Lumpur, Malaysia OWNED BY: IGB Corporation Bhd. MANAGED BY: Mid Valley City Sdn. Bhd.

PROFESSIONAL RECOGNITION: Daniel Yong, Executive Director, Mid Valley City Sdn. Bhd.; Rennie Lee, General Manager, Mid Valley City Sdn. Bhd.; Ko Chai Huat, Director of Design, Mid Valley City Sdn. Bhd.; Jess Loo, Head of Advertising and Promotions, Mid Valley City Sdn. Bhd.

Mid Valley Malls “Alice in Wonderland” event was held during the school holiday in March to target the family audience. The event was introduced to generate extensive public interest and to create brand exposure for retailers. A live scene from the movie was re-created to enrich shopper experience. Fun-filled events such as a children’s tea party and dance shows were also held to excite shoppers.

SM MALL OF ASIA - PHILIPPINE INTERNATIONAL PYROMUSICAL COMPETITION SM Mall of Asia Pasay, Philippines OWNED BY: SM Prime Holdings Inc. MANAGED BY: Shopping Center Management Corporation PROFESSIONAL RECOGNITION: Hans Sy, President, SM Prime Holdings Inc.; Annie Garcia, President, Shopping Center Management Corporation; Steven Tan, Assistant Vice-President for Operations, SM Mall of Asia/Shopping Center Management Corporation

SM Mall of Asia has successfully co-produced, with Platinum Fireworks, The First Philippine International Pyromusical Competition last February to March 2010. This event gathered the best pyrotechnic artists representing eight different countries around the world, all made possible by the mall’s unique bayside location and top- notch amenities.

GOLD SM NORTH EDSA SKY GARDEN SAFARI ADVENTURE SM North EDSA Quezon City, Philippines OWNED BY: SM Group of Companies MANAGED BY: Shopping Centre Management Corportation PROFESSIONAL RECOGNITION: Ruby Ann Reyes, AVP - Marketing, Shopping Center Management Corporation

The Sky Garden Safari Adventure is SM North EDSA’s main summer event. Featuring several lifelike, mechanized jungle animals, it also showcased live animals on week- ends, photo-ops, kids activities, African fire and tribal dancers, educational guided tours with audio and Braille for persons with disabilities and each day it ended with a Skytacular Fireworks display. The event drew record crowds and help SM North EDSA corner the highly sought family market.

MAGNIFIQUE CHRISTMAS Sunway Pyramid Shopping Mall Petaling Jaya, Malaysia OWNED BY: OSK Trustees Berhad. MANAGED BY: Sunway REIT Management Sdn. Bhd.

PROFESSIONAL RECOGNITION: Ngeow Voon Yean, Managing Director, Property Investment, Sunway City Berhad; HC Chan, CEO, Sunway Pyramid Shopping Mall; Kevin Tan, COO, Sunway Pyramid Shopping Mall; Phang Sau Lian, Marketing Director, Sunway Pyramid Shopping Mall

Sunway Pyramid celebrated a unique French-themed Christmas to invite various ethnici- ties to taste Christmas from a different cultural perspective. Imagine a grand gateway greeting you into a marvellous French-inspired courtyard replicating the 1900s, a giant rotating windmill, lavishly red theatre-like stage filled with hundreds of intermitting ping pong bulbs, and most importantly, Christmas trees..

28 TAI PO MEGA MALL SUMMER ADVENTURE 2009 Tai Po Mega Mall Hong Kong OWNED BY: Sun Hung Kai Real Estate Agency Limited MANAGED BY: Kai Shing Management Services Limited PROFESSIONAL RECOGNITION: Maureen Fung, General Manager (Leasing), Sun Hung Kai Real Estate Agency Limited; Michelle Lee, Assistant General Manager (Leasing), Sun Hung Kai Real Estate Agency Limited; Janet Wong, Assistant General Manager (Leasing), Sun Hung Kai Real Estate Agency Limited; Shirley Li, Senior Promotion Manager, Sun Hung Kai Real Estate Agency Limited; Bonald Chan, Senior Promotion Manager, Sun Hung Kai Real Estate Agency Limited

Amid the global economic crisis, Tai Po Mega Mall fought back with a vigorous multi- faceted sales and promotional events campaign in the summer of 2009. The use of an appealing summer theme of Jungle adventure and a unique reptile and beetle exhibition were further strengthened by some of Taiwan’s most popular singers whose appearances generated widespread media exposure and attracted large numbers to the mall.

THE 2ND XIDAN JOYCITY INTERNATIONAL FOOD FESTIVAL XiDan JoyCity Beijing, China GOLD OWNED BY: COFCO Commercial Property Investment Co., Ltd. MANAGED BY: Beijing Jing Xi Jun Property Development PROFESSIONAL RECOGNITION Shu Wei Wang, GM, XiDan JoyCity; Jun Li, Depurty GM, XiDan JoyCity; Li Hua Cui, GM Assistant, XiDan JoyCity; Wu Yue, GM Assistant, XiDan JoyCity; Dinah Chan, Director Gedy Communications

The 2nd XiDan International Food Festival was organized to boost traffic, attract young, active shoppers and stimulate purchases during the low season. A creative theme of "Gourmet United Nations" added international and trendy flavors to local Chinese shopping areas. High impact visual images, a distinguished interactive programme, Chinese Gourmet Performance, and a Guinness World Record of making the largest bean mosaic overwhlemed shoppers during those 3 weeks.

SALES PROMOTIONS & EVENTS Corporate/Company

AYALA MALLS’ A-LIST WISH LIST PROMO Ayala Malls Group SILVER Makati City, Philippines

PROFESSIONAL RECOGNITION: Marivic Añonuevo, Senior Vice President & Ayala Malls Group Head, Ayala Malls Group; Rowena Tomeldan, Ayala Malls Group Vice President & COO, Ayala Malls Group; Myrna Fernandez, Ayala Malls Assistant Vice President, Ayala Malls Group; Catherine Bengzon, Ayala Malls Senior Division Manager, Ayala Malls Group; Maricris Bernardino, Ayala Malls Group Marketing Manager, Ayala Malls Group

Combining the limited advertising and promotion budgets of six malls, Ayala Malls Group courageously launched a large, ambitious “A-List Wish List” promotion. Twelve dream shopping experiences were created to represent the aspirations and desires of the customer, giving the promotion a unique and exciting character.

WESTFIELD SPRING/SUMMER 2009 - "FIND YOUR LOOK" Westfield National Marketing Sydney, Australia

PROFESSIONAL RECOGNITION: Katrina Ang, Marketing Manager, Westfield Fashion Marketing Team; Dana Ridge, Marketing Manager, Westfield Fashion Marketing Team; Briana Cross, Marketing Executive, Westfield Fashion Marketing Team; Amy Cleary, Marketing Executive, Westfield Fashion Marketing Team

Westfield’s “Find Your Look” campaign was aimed at inspiring and guiding women on what’s in, how to wear it and where to get it. This strategy was implemented through one-on-one fashion consultations, hosting style sessions and fashion events, giving inspiration and advice online, as well as advertising support that communicated the campaign message to the public. Over 2 months, the activity was implemented across 30 centres.

29 SALES PROMOTIONS & EVENTS Joint Centres

IN SEASON Colonial First State Global Asset Management Malls Australia MANAGED BY: Colonial First State Global Asset Management

PROFESSIONAL RECOGNITION: Karla Haverfield, National Marketing Projects Manager, Colonial First State Global Asset Management; Kate Parker, General Manager, Marketing, Colonial First State Global Asset Management; Lauren Cook, National Marketing Co-ordinator, Colonial First State Global Asset Management

In 2009, Colonial First State Global Asset Management (CFSGAM) developed a fashion and beauty program focused on stimulating sales. “In Season” was a multi-dimensional campaign delivered across all levels to achieve results on a national scale. The customer- centric programme delivered the holy grail of integration: alignment to the season, customer and then product.

A SMART SOLUTION TO CHANGING CONSUMER BEHAVIOUR Colonial First State Global Asset Management Malls Australia MANAGED BY: Colonial First State Global Asset Management

Colonial First State Global Asset Management (CFSGAM) took a long term approach in providing experiences for customers to shop smarter and drive loyalty. The multi-chan- neled programme supported retailers and drove shoppers to the mall. Products were tai- lored to appeal to two levels of assets (Buy-Smart and Shopping Insider), allowing CFS- GAM to efficiently talk to the right customers with the right messages.

TAKE A STROLL IN THE GARDENS OF FRASERS CENTREPOINT MALLS Fraser Centrepoint Malls Singapore MANAGED BY: Frasers Centrepoint Property Management Services SILVER PROFESSIONAL RECOGNITION: Wendy Low, General Manager, Frasers Centrepoint Limited; Raymond Chan, Senior A&P Manager, Frasers Centrepoint Limited; Andre Lobo, Senior A&P Manager, Frasers Centrepoint Limited; Sheila Soh, A&P Manager, Frasers Centrepoint Limited; Peggy Tan, Senior A&P Executive, Frasers Centrepoint Limited

Singapore has been promoting the vision of creating a “First World Oasis” - a Garden City with good infrastructure that draws investors from abroad. Sharing the same vision, Frasers Centrepoint Malls (FCM) partnered with National Parks Board to organise the first ever major landscape and floristry event in shopping malls. Building on the concept of green spaces in urban communities, FCM led the trend with the help of landscape companies to create designer gardens at 5 of its malls.

PRESERVING AUSTRALIA’S NATURAL BEAUTY Colonial First State Global Asset Management Chadstone, Victoria, Australia MANAGED BY: Colonial First State Global Assest Management

Professional Recognition: Karla Haverfield, National Marketing Projects Manager, Colonial First State Global Asset Management; Kate Parker, General Manager, Marketing, Colonial First State Global Asset Management; Lauren Cook, National Marketing Co-ordinator, Colonial First State Global Asset Management

Capitalising on a time when consumers are at their most charitable, Colonial First State Global Asset Management (CFSGAM) implemented a campaign to provide shoppers with a unique opportunity to positively impact the environment. CFSGAM introduced Australia’s first biodegradable gift card. Complemented by a charitable partnership with the Australian Conservation Foundation (ACF), CFSGAM took the simple gift card concept to create an innovative environmental preservation campaign that embraced and promoted Australian beauty.

30 INNOVATIVE DESIGN & DEVELOPMENT OF A NEW RETAIL PROJECT Centres less than 150,000 sq. ft. (13,935 m2) of total retail space

POINT COOK TOWN CENTRE - QUADRANT 4 Total Retail Space: 112,547 sq. ft. Point Cook, Australia Number of Stores: 63

PROFESSIONAL RECOGNITION: Owner/Management/Developer/Leasing Company: Walker Corporation SILVER Design/Production Architect/Graphic Designer: Architecture HQ Lighting Designer: NDY General Contractor: Hacer Group Finance Company: Westpac St. George

Point Cook Town Centre Quadrant 4 was envisoned to be a true lifestyle centre, bringing together community and local environment. The goal of the design concept was to echo Australia’s iconic environment. A waterway, reedy wetland, natural timber and stone all come together in form and function.

INNOVATIVE DESIGN & DEVELOPMENT OF A NEW RETAIL PROJECT Centres of 150,000 to 500,000 sq. ft. (13,935 - 46,451 m2) of total retail space TAMPINES 1 Total Retail Space: 266,135 sq. ft. Singapore Number of Stores: 180 PROFESSIONAL RECOGNITION: Owner/Developer: ARMF II (Tampines) Pte Ltd Management/Leasing Company: AsiaMalls Management (South East Asia) Pte Ltd Design Architect: Architects 61 Pte Ltd Production Architect/Lighting Designer/Finance: Nil Graphic Designer: Fitch Design Pte Ltd General Contractor: Kim Seng Heng Engineering Construction Pte Ltd

Tampines 1 was envisioned to be a multi-dimensional and interactive mall, paving the way for fashion trends, dining styles and lifestyle options for the young, energetic and vivacious. The design of the mall focused on connectivity, visual appeal and an exciting retail mix. The retail team sourced for the best among the retail players, bringing in new and popular retail and dining options.

YITAN HOLIDAY PLAZA Total Retail Space: 470,514 sq. ft. Shenzen China Number of Stores: 173

PROFESSIONAL RECOGNITION: Owner: Shenzhen Yitian Group Co., Ltd. Management/Development/Leasing/Finance: Yi Tian Commercial Management Co., Ltd. Design Architect: Laguarda.Low Architects Production Architect/General Contractor: China State Construction International,Co., Ltd. Graphic Designer: FD2S Lighting Designer: Bliss Fasman Lighting Design

Holiday Plaza is one of the first modern-style mixed-use projects in Shenzen, with a shopping centre, hotel, offices and a cinema. The centre was designed to mimic a cruise ship, conveying the theme of holiday and vacations. By keeping the interior design neutral and modern, this shopping centre will withstand transisitions in trends and can suit a wide range of tenants for long-term success.

INNOVATIVE DESIGN & DEVELOPMENT OF A NEW RETAIL PROJECT Centres over 500,000 sq. ft. (46,451 m2) of total retail space GOLD AEON LAKE TOWN & Total Retail Space: 2.349.280 sq. ft. Koshigaya, Japan SUSTAINABLE Number of Stores: 565 DESIGN PROFESSIONAL RECOGNITION: Owner: WINNER Mitsubishi UFJ Trust and Banking Corporation Management/Development/Leasing Company: Aeon Retail Co., Ltd/Aeon Mall Co.Ltd Design Architect/Graphic & Lighting Designer: Semba Corporation/Obayashi Corporation Production Architect/General Contractor: Obayashi Corporation Finance Company: Moj LLC.

Tagged as the “Mall of Japan”, AEON Laketown is the largest shopping centre in Japan. The centre is also paving the way for more eco-friendly malls with many green technologies like photovoltaic solar panels, a hybrid gas-eco airconditioning system and a high-speed charging station for electric cars, making AEON the only true eco-friendly shopping centre.

31 INNOVATIVE DESIGN & DEVELOPMENT OF A NEW RETAIL PROJECT MOZO WONDERCITY Centres less than 150,000 sq. ft. (13,935 m2) of total retail space Nagoya, Japan Total Retail Space: 1,058,050 sq. ft. PROFESSIONAL RECOGNITION: Number of Stores: 240 Owner/Developer/Finance Company: Mitsubishi Corporation Management/Leasing Company: AEON MALL Co., Ltd. Design Architect: Dytham Architecture/D-Brain Institute Production Architect: Tohata Architects & Engineers, Inc./Takenaka Corp. Graphic Designer: Wieden+Kennedy Tokyo Lighting Designer/Landscpae Architect: D-Brain Institute General Contractor: Takenaka Corportation

Mozo Wondercity is one of the largest shopping centres in Nagoya, Japan and offers the best of urban trends. The mall’s colourful green façade and the 20,000 trees planted around the perimeter provide a refreshing contrast to the surrounding expressways and high-rise towers. A collaboration with Mitsubishi Corp. and AEON Mall Co. Ltd., Mozo Wondercity attracts 17 million visitors annually.

MYKAL HARBIN Total Retail Space: 620,000 sq. ft. Harbin, China Number of Stores: 51

PROFESSIONAL RECOGNITION: Owner/Development: Dalian Dashang Group Harbin Real Estate Dev. Design Architect: Concept International Design Production Architect: Hei Longjiang Province Architectural Design Inst. Graphic/Lighting Designer: Concept International Design General Contractor: Dalian Jia Li Decorative Engineering Leasing Company: Dalian International Commerce and Trade Building

The new 7-level Mykal Shopping Center in Harbin has transformed the Harbin City Centre by successfully attracting international retailers like Louis Vuitton, Dior, Armani, Hermès, Ferragamo and more into this exclusive project. The Centre is part of a mixed-use development, including a hotel, apartments, premium food market and high quality lifestyle restaurants. It sets a new bench mark for mixed-use city center projects in China’s significant second tier cities.

OBEROI MALL Total Retail Space: 550,000 sq. ft. Mumbai, India Number of Stores: 94

PROFESSIONAL RECOGNITION: Owner/Developer/Production Architect: Oberoi Constructions Management/Leasing Company: Oberoi Malls Pvt. Ltd Design Architect/Lighting Designer: Bentel Associates RDC Graphic Designer: Corlette Design General Contractor: Larsen &Toubro

Located at Goregon East, Oberoi Mall opened its doors to the discerning Mumbai shopper in 2008, giving them superior shopping and leisure experience. Meticulously planned and des- gined, the mall provides instant visibility to all tenants through glass bridge structures used to facilitate circulation. The formal and symmetrical design is complemented by sophisticated detail- ing to yeild a prime example of a modern commercial mall that would fit in anywhere in the world.

PAVILION KUALA LUMPUR Total Retail Space: 1.37 million sq. ft. Kuala Lumpur, Malaysia Number of Stores: 450

PROFESSIONAL RECOGNITION: Owner/Development: Urusharta Cemerlang Sdn Bhd Management Company/Leasing Company: Kuala Lumpur Pavilion Sdn Bhd Design Architect: Messenne Sdn Bhd Production Architect: GDP Architects Sdn Bhd Graphic Designer: Axis Communication Identity Snd Bhd Lighting Designer: GOLD T Kondos Associate General Contractor: Putra Perdana Construction Sdn Bhd Finance Company: EON Bank Group

Pavilion Kuala Lumpur is a world-class mixed-use urban development. It features a mix of 450 retail stores over seven levels and six precincts. The centre bosts exceptional design with a one-of-a-kind truncated cone skylight, signature Spanish steps, a versatile seating space during special events and a row of street-front luxury boutiques.

32 SHINSEGAE CENTUMCITY Total Retail Space: 1,361,064.74 sq. ft. Pusan, South Korea Number of Stores: 660 PROFESSIONAL RECOGNITION: Owner/Management/Development/Leasing Company: Shinsegae Design Architect: Callison/Haeahn Architecture, Inc. Production Architect: Haeahn Architecture, Inc. Graphic Designer: Rian Ihara Design Office Lighting Designer: SILVER Design Luna General Contractor: Shinsegae E&C

Shinsegae Centumcity was envisoned as the retail, entertainment and recreational hub of the new Centum City development. To bring in traffic and promote mass transit, the center was built with a direct link to a major subway line. Providing an integrated, ‘one-stop’ shopping environment with entertainment and customer care facilities, the mall is anchored by a 16-screen cine- plex, spa and ice rink.

THE DUBAI MALL Total Retail Space: 5.9 million sq. ft. Dubai, United Arab Emirates GOLD Number of Stores: 1341 PROFESSIONAL RECOGNITION: Owner/Management/Development Company: Emaar Properties PJSC Design/Production Architect: DP Architects Pte Ltd Lighting Designer: PLD Consultant General Contractor: Dutco Balfour Beaty Al Ghandi & CCC Leasing Company: Emaar Malls Group LLC

The Dubai Mall accomodates 1,200 shops over four levels and occupies a site area larger than 48 soccer fields combined. The design approach was aimed to not only make the shopping experience as pleasant and comfortable as possible, but also to make the mall an attraction in its own right. The mall contains features, such as The Fashion Island, a dedicated haute couture precinct; an Olympic size ice rink; The Dubai Aquarium and The Grove, a semi-outdoor retail street and an entertainment centre.

RENOVATION OR EXPANSION OF AN EXISTING PROJECT Centres less than 150,000 sq. ft. (13,935 m2) of total retail space 1881 HERITAGE Total Retail Space: 140,179 sq. ft. Hong Kong Number of Stores: 23 PROFESSIONAL RECOGNITION: Owner/Leasing/Finance Company: Cheung Kong (Holdings) Limited Management Company: Citybase Property Manangement Ltd. Design/Production Architect: A & T Design International Ltd. Graphic Designer: Cheung Kong (Holdings) Limited Lighting Designer: SILVER Light Directions Ltd. General Contractor: Hien Lee Engineering Co., Ltd. Development Company: Flying Snow Limited

1881 Heritage is the revitalized site of the Former Marine Police Headquarters, an iconic symbol of the city’s past. Today, the 120 year-old-building has been tranformed into a world-class shopping mall, featuring top global brands, as well as gourmet restaurants, a heritage hotel, and a historical exhibition hall.

QUEEN VICTORIA BUILDING Total Retail Space: 147,332.10 sq. Sydney, Australia ft. GOLD PROFESSIONAL RECOGNITION: Owner/Management/Development/Leasing: Ipoh Management Services Pty Limited Design & Production Architect/Graphic Designer: Anchor Mortlock Wooley& Freedman Rembel Lighting Designer: Aecom General Contractor: Built

The Queen Victoria Building (QVB) restoration was the result of six years of careful planning and implementation. Working together with the City of Sydney, Ipoh has achieved a delicate balance between historical preservation and commercial necessity, with the addition of 6 new escalators servicing the upper levels, new vibrant colour scheme, upgraded amenities, lighting, finishes and services. The results have given new life to the next chapter of this monumental Sydney treasure.

33 RENOVATION OR EXPANSION OF AN EXISTING PROJECT Centres less than 150,000 sq. ft. (13,935 m2) of total retail space

AEON MALL KASHIHARA ARURU Total Retail Space: 910,000 sq. ft. Kashihara, Japan Number of Stores: 244

PROFESSIONAL RECOGNITION: Owner/Management Company: Aeon Mall Co., Ltd. Development/Leasing/Finance Company: Aeon Mall Co., Ltd. Design Architect/Graphic & Lighting Designer: D-Brain Institute Production Architect/General Contractor: Shimizu Corporation

Located near the cradle of Japanese civilization an hour from Osaka, the ARURU Shopping Center is one of the largest in Nara Prefecture. Anchored by Jusco, Japan’s largest general merchandise retailer, and originally opened in 2004, the expansion almost doubled the number of retailers to create a 244-store mall. The mall is forward-looking, has a high efficiency Ice Storage Air-Conditioning system that reduces CO2 emissions and the universal design responds to the aging Japanese population.

AYALA CENTER CEBU - THE TERRACES Total Retail Space: 1,332,773 sq. ft. Cebu, Philipines Number of Stores: 366

PROFESSIONAL RECOGNITION: Owner/Finance/Leasing Company: Cebu Holdings Inc. Management/Development Company: Ayala Malls-Ayala Land, Inc. Design Architect: Altoon + Porter Architects Production Architect: SILVER GF & Partners Architects Graphic Designer: Abesamis+Guerrero Architects Lighitng Designer: PL Lighting

The Terraces is Ayala Center Cebu’s most recent development and a prime attraction for locals and tourists alike in Metro Cebu. Defying the conventional box-like retail structures, the Terraces’ distinct multi-level architecture, lush landscaping, and dynamic water features evoke a resort feel characteristic of Cebu. Its highly differentiated product mix, green setting, and innovative design make it a must-see destination that has elevated Cebu’s retail landscape.

RENOVATION OR EXPANSION OF AN EXISTING PROJECT JURONG POINT SHOPPING CENTRE Centres less than 150,000 sq. ft. (13,935 m2) of total retail space Total Retail Space: 112,547 sq. ft. Singapore Number of Stores: 63

PROFESSIONAL RECOGNITION: Owner/Development Company: Primepoint Realty Development Pte Ltd Management Company: Starmall Property Management Pte Ltd Design/Production Architect: cgnArchitects Pte Ltd Lighting Designer: The Lightbox Pte Ltd General Contractor: Woh Hup Pte Ltd Leasing Company: Starmall Property Management Pte Ltd Finance Company: OCBC Bank/Maybank

Jurong Point Shopping Centre is a leading suburban retail mall situated in the western part of Singapore. It currently houses more than 450 retailers, showcasing their products to 3 million visitors a month. After a renovation, the revamped Jurong Point now houses 10 thematic retail zones, a 67 bay air-conditioned bus interchange, two civic community hubs and to top it all off, a 610 unit condominium nestled above the retail podium.

THE MINES Total Retail Space: 719,563 sq. ft. Seri Kembangan, Malaysia Number of Stores: 422 PROFESSIONAL RECOGNITION: Owner: CapitaMalls Malaysia Trust Management/Development/Leasing/Finance Company: CapitaMalls Malaysia REIT Management Sdn. Bhd. Design/Production Architect: NRY Architects Sdn Bhd General Contractor: Jalex Sdn Bhd

The Mines is regarded as one of the prominent shopping malls in the southern region of Klang Valley, Malaysia. The 4.5-storey retail mall went through a series of enhancement works from Mar 08 till June 09, so as to improve the mall’s accessibility, facilities, and tenant mix. Now transformed as a 5-storey retail mall with an additional 80,000sq. ft of net lettable space created from previously unoccupied areas.

34 Visit ICSC’s Global Awards Gallery at www.icsc.org/awardswebgallery to view complete details of the winning entries.