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January / February 2021 Issue SAHJournal ISSUE 308 JANUARY / FEBRUARY 2021 $5.00 US Contents 3 PRESIDENT’S PERSPECTIVE SAHJournal 4 VERSARE, OH, OH… 8 ART, ARCHITECTURE AND THE AUTOMOBILE (PART VI) ISSUE 308 • JANUARY/FEBRUARY 2021 10 BOOK REVIEWS THE SOCIETY OF AUTOMOTIVE HISTORIANS, INC. 15 IN MEMORIAM An Affiliate of the American Historical Association details and to order a copy, go to this site: Billboard daltonwatson.com/Making-A-Marque-p/ Car Magazine Collection: making-a-marque-rr-promo.htm. SAH member Jan Fossum would like to do- SAH Board Nominations: Officers nate his car magazine collection to members The SAH Nominating Committee is H. Donald Capps President of the SAH. “I have had a lot of pleasure seeking nominations for positions on the Robert G. Barr Vice President from my library, maybe a younger person board through 2022. Please address all Robert Casey Secretary can take over. The collection must be picked nominations to the chair, Andrew Beckman, Rubén L. Verdés Treasurer up at my house, first come first serve. No at [email protected]. Board of Directors partial pick-up.” The collection is located Louis F. Fourie (ex-officio) ∆ in Norwich, CT, and includes Motor Trend Announcements: SAH member Dr. Bob Elton † (1950 to 1980), Special Interest Autos, most Pál Négyesi is the editor and publisher of the Kevin Kirbitz # Carla R. Lesh † CCA, AACA twelve binders, and misc. Brit- new magazine: Rare & Unique Vehicles. Please Chris Lezotte ∆ ish. Contact Jan at [email protected] or see the ad on p. 13, and visit the website at Casey Maxon ∆ by phone at +1.860.460.4435. rareandunique.media. SAH member Richard John Mohr # Lentinello (of Lentinello Publishing) has Dean Nelson † Get'm while they're hot!: The launched a new magazine: Crankshaft. Please Steve Purdy ∆ Robert Schmitt # next issue of the SAH Journal will include a visit the website at crankshaftmagazine. Terms through October (†) 2021, and (∆) 2022, (#) 2023 review for two books that are selling and pre- com. While you’re waiting for those two selling fast, so here are the details for your magazines to arrive in the mail, see issues of Editor Rubén L. Verdés consideration: Joseph Figoni, le Grand Cou- marque2market online right now (produced 7491 N. Federal Hwy., Ste. C5337 turier de la Carrosserie Automobile (Volume by your editor). Please visit the website at Boca Raton, FL 33487-1625 USA 1: Alfa Romeo) by SAH members Peter M. marque2market.com, click on “see issues.” [email protected] Larsen and Ben Erickson. Though it will be [email protected] tel: +1.561.866.5010 out in mid-July, pre-sales are moving swiftly. Save the dates: The SAH will be For details and to pre-order a copy, go to at Hershey in October for its annual meeting Publications Committee this site: motors-mania.com/en/motoring- of members and gala awards banquet. Also, Louis F. Fourie books/9989-joseph-figoni-volume-1-alfa- the SAH will have its annual presence in its Christopher G. Foster romeo.html. The other book, hospitality tent on the Orange field (OBB John Heitmann Making A Thomas S. Jakups Marque: Rolls-Royce Motor Car Promotion 17-19) during the Annual Fall Meet of the Donald J. Keefe 1904-1940 by SAHB members Peter Moss Antique Automobile Club of America. All Rubén L. Verdés and Richard Roberts is already available. For these will occur October 6-9, 2021. Steve Wilson SAH Journal (ISSN 1057–1973) Front and back cover: This car appeared at the 2020 Amelia Island Concours d’Elegance (AIC). One of is published six times a year by The the neat things featured in this car was the record player—for more on this ’50s novelty, see these sites: Society of Automotive Historians, Inc. americanmusclecarmuseum.com/desoto-vehicles/6-1956-desoto-fireflite-indy-pace-car.html Subscription is by membership in the Society. macsmotorcitygarage.com/1956-chrysler-highway-hi-fi-detroits-first-in-car-record-player/ At the AIC, each car appears with a placard and a description of the vehicle. This is how that placard Membership dues are $50 per year ($60 read for this car: per year outside North America & Mexico); digital membership dues are $20. 1956 DeSoto Fireflite Pacesetter, American Muscle Car Museum, Melbourne, Florida Introduced in 1955, the FireFlite became the flagship for Chrysler Corporation’s DeSoto brand. Virgil Dues and changes of address go to: Exner’s “Forward Look” design with its two-tone paint and chrome accented trim, elegant fins topping Society of Automotive Historians, Inc. fang-shaped panels, an aeronautic inspired cockpit featuring a driver and passenger dashboard that c/o Cornerstone Registration Ltd. was beautiful in its simplicity and made the car a favorite with consumers. A pushbutton Powerflite P.O. Box 1715 transmission controlled the Hemi V8 that powered the car and produced 255 hp. Among those most Maple Grove, MN 55311-6715 USA impressed by the new FireFlite were Indianapolis Motor Speedway President Tony Hulman and his organizing committee who unanimously chose it as the Official Pace Car of the 1956 Indy 500 citing ©2021 its “outstanding performance and superb handling characteristics.” DeSoto produced about 400 The Society of Automotive Historians, Inc. Pacesetter Special-Edition convertibles with white and gold paint to commemorate the honor and www.autohistory.org supplied dealerships with stencils to recreate the lettering on the official race vehicles. Join, renew and more right on-line! 2 SAH Journal No. 308 • January / February 2021 Automotive Historians in Britain (SAHB); Automobilhistorische Gesellschaft e. V. Ger- PPresident’sresident’s PPerspectiveerspective many (AHG); Associazione Italiana per la Storia dell’Automobile (AISA); Patrimoine et year a certain level or at least a semblance of Histoire de l’Automobile en France (PHAF); normality might return, much of 2021 will and Contactgroep Automobiel-en Motor- continue to be something of a mixed bag. The rijwielhistorie (CONAM)) have put much cancellation of the International Drive His- effort into this conference and I strongly tory Conference, which the Historic Vehicle encourage all that can to attend. Association (HVA) headlines with the Society And, as always, I am hoping that the an- of Automotive Historians (SAH) as a partner, nual conference of the Automotive Historians for this year was a true disappointment, of Australia (AHA) continues to be a success. course. Diane Parker and her crew at the HVA I think that the conference at Castlemaine, have turned it into an event that is top-notch which is just north of Melbourne, will be just in every respect. Along with many others, I as great as the previous ones. Alas, I might am awaiting its return in 2022. have to miss it, as much as I would love to be The Michael R. Argetsinger Symposium there. for International Motor Racing History is If one begins to see a pattern, you are another event in which the SAH partners, correct. As automotive historians, we have a in this case the International Motor Racing public role to consider. While not everyone Research Center that is located in Watkins might be inclined to make a presentation at Glen, New York. Although it might not be conferences such as those mentioned (as well until 2022 that the Argetsinger Symposium as at those of the Popular Culture Associa- returns to its in-person form, this fall it should tion, which has a Vehicle Culture Group, or be joining a long—as in very, very long—list the Organization of American Historians of conferences and symposiums that have (OAH) or a museum or the local car club, gone digital. for that matter), we can attend and support “To Infi nity and Beyond!” Although it is now certain that it will be such endeavors—in person or digitally. pushed to the spring of 2022, the European Make time for the Drive History Confer- uzz Lightyear seems to have struck a nerve Automotive History Conference is another ence, the Argetsinger Symposium, the Euro Bwith me in recent days. The ongoing event that I can only say nothing but great Automotive History Conference, as well as pandemic that the SARS-CoV-2/COVID-19 things about. It will take place in Torino any other opportunity that presents itself to bug is still active among us seems to be drag- (Turin), Italy, and promises to be one well- present or discuss automotive history. It is ging on into yet another year. Although there worth making plans to attend. Those at our what historians do. seems to be some hope that by the end of the sister organizations in Europe (the Society of —H. Donald Capps Harry Lerner (4826) Roger & Katie Meiners (4857) Bert & Barbara Brown (4887) [email protected] [email protected] [email protected] Terrence & Dolores Murphy (4832) Mark & Mark Thomas (4859) Mohammed Khan & Maria Mohammadi (4888) [email protected] [email protected] [email protected] David & Sharon Schmidt (4833) Nicholas Gargaro (4860) William & Josette Adams (4890) [email protected] [email protected] [email protected] Dave Wolin & Jane Young (4836) Sarah & Sarah Cook (4861) Thomas & Joyce Edfors (4893) [email protected] [email protected] [email protected] Dustin Cloud (4837) Thomas O'Hara (4862) Frank J. Barrett, Jr. (4894) [email protected] [email protected] [email protected] Daniel Bowman (4838) Francis & Mary OLoughlin (4863) Carl & Ruth Grant (4895) djbowman1@sheffi eld.ac.uk [email protected] [email protected] Dr. Arthur R. & Colleen Ann Gilbert (4839) Bill Fleming (4866) James & Jim Spoonhower (4898) [email protected] ws_fl [email protected]
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