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Deck of Capabilities 2016

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Deck of Capabilities 2016 Deck of Capabilities 2016 PREVIOUS PARTNERS 1 Distinguished Background • Moscow Ballet’s three 2016 tours will include a cumulative 100+ dancers and reach nearly 130 cities from November to December. Click for Video • Moscow Ballet serves 260,000 highly qualified patrons each year • Ticketmaster is a key e-commerce partner with which Moscow Ballet has an extensive and unique relationship • Past partners include General Motors, IBM, Tyson Foods, Whole Foods, Campbell’s Soup, BJ’s Wholesale Club, and Capezio 2 Prominent Event Marketing In Theater • Distribute materials to patrons at all performances. • Install booth with samples/information. • Project logos on main curtain and address audience from stage. Playbill • Fantastic opportunity to reach every patron. • General Motors took advantage on national scale to market Saturn L series. Increase Store Traffic • Use Moscow Ballet stars for Meet-and-Greet opportunities at your venues. • Drive traffic to stores with ticket contests and personalized experiences. Association With Family Brand • Trusted brand raised revenue for national charities such as Marie Osmond’s Children’s Miracle Network, the American Red Cross, and the MS Society. 3 U.S. & Canadian Footprint Moscow Ballet performs in most of the top 20 US Demographic Market Areas Major markets: Atlanta Miami Boston Minneapolis Chicago New York Cleveland Philadelphia Dallas - Ft. Worth Phoenix Denver San Francisco Detroit Tampa Bay Houston Washington DC Los Angeles Canadian markets: Calgary Vancouver Edmonton Victoria Regina Winnipeg Saskatoon And more... Moscow Ballet Tour Cities 4 Live Nation Data Analytics Moscow Ballet Buyer Profile • Avg. Household income is • 25% are doting $110k Grandparents aged 55+ with a deep relationship to • 43% of buyers are working Moscow Ballet women • 25% are ages 18 to 34 • 53% are either retired or stay at home moms • 1 out of 4 are millennials and young Gen Xers • 61% are female • 59% have children 0-17 at • Women 35-54, Average age home is 46 years 5 Community Engagement Interacts directly with 30,000+ Local Children and their Families Annually • Dance with Us Ballerinas work in person with at least 1 dance school in each of the 130 tour cities. Dance with Us • Principal Ballerina and “Musical Wunderkind” teens rehearse and perform Saint Saens “Dying Swan” live for audiences of ~2000 in 30+ cities annually. • MB Ballerinas work one-on-one with American students leading New Horizons cultural immersion sessions in many cities on the New Horizons annual tour. • MB partners with local non-profit organizations in many markets nationwide. Fund Raising in Spokane Teen Wunderkind and Ballerina in Bethesda 2015 2016 Markets Aberdeen, SD Cupertino, CA Lake Charles, LA North Charleston, SC Sioux Falls, SD Albany, NY Dallas, TX Laredo, TX Ogdensburg, NY Somerville, NJ Albuquerque, NM Denver, CO Lexington, KY Paducah, KY Spokane, WA Asheville, NC Detroit, MI Lima, OH Panama City, FL Springfield, MO Atlanta, GA Durham, NC Little Rock, AR Philadelphia, PA St. Louis, MO Bakersfield, CA Easton, PA Longview, TX Phoenix, AZ St. Petersburg, FL Baltimore, MD Eau Claire, WI Los Angeles, CA Pittsburg, KS Syracuse, NY Bethesda, MD Edmonton, AB Louisville, KY Ponca City, OK Tucson, AZ Birmingham, AL El Paso, TX Marion, OH Portland, ME Vancouver, BC Boston, MA Elmira, NY McAllen, TX Providence, RI Victoria, BC Bowling Green, KY Fairfax, VA Memphis, TN Rapid City, SD Villages, FL Brandon, MB Fairfield, IA Meridian, MS Regina, SK Virginia Beach, VA Calgary, AB Ft. Myers, FL Miami, FL Rochester, MN Waco, TX Cape Girardeau, MO Ft. Wayne, IN Midland, TX Rochester, NY Waco, TX Casper, WY Grand Forks, ND Midwest City, OK (OKC) Saginaw, MI Washington, DC Charlotte, NC Grand Junction, CO Milwaukee, WI San Antonio, TX Wayne, NJ Charlottesville, VA Great Falls, MT Minneapolis, MN San Diego, CA Wilmington, NC Chattanooga, TN Houston, TX Monroe, LA San Francisco, CA Winnipeg, MB Chattanooga, TN Indianapolis, IN Montgomery, AL Santa Rosa, CA York, PA Cheyenne, WY Jacksonville, FL Morgantown, WV Sarasota, FL Youngstown, OH Chicago, IL Kalamazoo, MI Nampa, ID Saskatoon, SK Cleveland, OH Kansas City, MO Nanaimo, BC Savannah, GA Columbia, MO Kansas City, MO New Orleans, LA Shreveport, LA Corpus Christi, TX Knoxville, TN New York City, NY Sioux City, IA 7 Proven Marketing Plan Talmi Entertainment’s Previous Sponsors Online • IBM - Starring Valentine Kozlova, Bolshoi and NYC • MB Digital social media campaign uses: Youtube, Ballets principle artist. Twitter, Facebook, Instagram, Pinterest, Google Ad • Campbell’s Soup - “Live it Right” Starring Cynthia Words, and more social media/ticketing outlets Gregory, ABT prima Ballerina • MB/Ticketmaster outreach campaigns include: • BJ’s - Wholesale club super markets starring Moscow tracking, e-blasts, live analytics, retargeting, fan Ballet network promotions, special offers, SEO analysis, • Blavod Vodka - The only premium black vodka on the digital audits. market today • Highly optimized landing page in 130 markets via http://www.nutcracker.com/your-city Vehicle Wraps • Deliver 6,000,000 high impact impressions with ten vehicles, six buses, three 53’ trucks, and one van that will travel a total of 35,000 miles. 8 Case Study: General Motors Background • GM engaged Moscow Ballet in a national sponsorship campaign to promote the launch of the Saturn L-Series. • A Substanstial increase in sales followed the campaign. The increase is indicated in red, at right. Event Marketing • GM was able to access their desired family audience during youth cast auditions and at each performance. • Cars were prominently displayed at most venues and branded collateral was distributed to 120,000 patrons. Media • As the presenting sponsor, • With all platforms GM was featured in all paid (television, radio, print media placements promoting and digital), 10 million performances. impressions were made. 9 Case Study: Capezio Background • Moscow Ballet partnered with the international apparel brand Capezio for an initiative that delivered sales in major and secondary markets. Meet the Masters’ Public Events • 23 events were held nationally • Over 2000 people attended • Capezio’s Master Fitter Paul Plesh demonstrated his craft by fitting Moscow Ballet dancers for pointe shoes. • Dancers posed for photos and taught “We had a really proper pointe use. good turn out...and everyone was really Driving Store Traffic excited to meet • At these events, dancers engaged at [Svetlana]” reports retail locations. Baltimore’s Artistic • This created new interest in the brand Costumes. and increased sales. E-Retail • Capezio products were featured in Moscow Ballet’s online store: www.nutcracker.com/gift-store 10 Europe’s Best Airline National sponsor 2014 We fl Turkish Airlines y to more countries than any other airline. Turkish Airlines and Moscow Ballet partnered for the 2014 North American Great Russian Nutcracker Tour to celebrate the historic cultural accomplishments of the Russian and Turkish heritages. • Europe’s Best Airline flies to 261 destinations and more countries than any other airline. • Chosen “Europe’s Best Airline” in 2014 for the fourth consecutive time, Turkish airlines was featured in Moscow Ballet’s national playbill. HARITA 5.5x8.5 inc_ABD ING.indd 1 • Moscow Ballet and Turkish Airlines joined together to give two lucky fans a trip to Europe. 26.09.2014 10:13 11 Moscow Ballet Patron Demographics HOUSEHOLD INCOME EDUCATION AGE ETHNIC GROUPS HOUSEHOLDS 12 Annual National Press Placement - Examples 2014 10% TV & Radio 93% Tour Press Coverage 90% Print PRESS EVENTS BY TOUR CITY PRESS COVERAGE BY TYPE Contest page 60000 52,454 fans up 103% 50000 Facebook Fans 40000 Visitors, Users, 30000 Homepage up 30% 20000 16,624 fans 762 articles generated 10000 = average of 11/tour city 2013 2014 PRINT ARTICLES BY CITY SOCIAL MEDIA GROWTH NUTCRACKER.COM ANALYTICS 13 Moscow Ballet’s Mission Moscow Ballet brings internationally acclaimed Russian Vaganova ballet training with local dance Russian ballet to audiences across North America, students via the “Dance with Us” program. “New while providing opportunities for fine arts enrichment Horizons - A Children’s Program for Life” is an and educational outreach for local communities. intensive, interactive cultural immersion program that benefits thousands of school children. Moscow The Russian company performs over 100 Ballet also presents workshops, master classes and engagements each year in U.S. and Canadian cities auditions that develop ballet students annually.This including the largest markets. Moscow Ballet’s Great national footprint also allows Moscow Ballet to engage Russian Nutcracker, and a repetoire of other classical in extensive partnerships with corporations and not- ballets, entertains hundreds of thousands during the for-profit organizations. holiday season. With a history of raising millions of dollars over the Moscow Ballet dancers are among the best in the last 24 years, Moscow Ballet’s North American tours world and include “Honored Artists”, laureates, have brought awareness and revenue to critically and winners of top awards at International Ballet important organizations in the fields of cancer Competitions. research, addiction treatment, AIDS awareness, and many more. In addition to performances, the North American platform allows Moscow Ballet to share the renowned 14 Creative Team Akiva Talmi founded Talmi Entertainment in NYC in 1980 and has produced Moscow Ballet in North America annually since 1993. During the span of his career, Talmi has had the
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