Fundraising Planning: Part 1 Tuesday, April 6, 2021

#CandidLearning | learning..org Today’s Facilitators

Krista Berry Ortega Laura Bergman Programs Manager - West, Candid Programs Assistant - West, Candid Pronouns: she/her Pronouns: she/her

#CandidLearning | learning.candid.org What is Candid? On February 1, 2019, Center and GuideStar joined forces to become Candid, a 501c3 . Together, these organizations brought a combined 88 years of expertise and millions of data points to Candid.

#CandidLearning | learning.candid.org Why Candid? Every year, millions of nonprofits spend trillions of dollars around the world. Candid finds out where the money comes from, where it goes, and why it matters. How? Through research, collaboration, and training, Candid connects people who want to change the world to the resources they need to do it. Our response to global events

Thank you for being a part of Candid’s learning community. We recognize that this may be a challenging time for many. Candid has shifted its key learning opportunities to a virtual format, and you can check them out at bit.ly/CandidLearningOnline. We’ve also invested in providing the social sector with the resources they need to make informed decisions about today’s most pressing issues: Learn more about COVID-19 resources here: https://bit.ly/CandidCoronavirus Learn more about racial equity resources here: bit.ly/CandidRacialEquity

#CandidLearning | learning.candid.org Upon completion of this training, you should be able to:

— Explain the basic steps for developing a plan — Identify your organization’s assets — Develop a case statement — Set your fundraising goals — Draft a fundraising plan

#CandidLearning | learning.candid.org What is a fundraising plan? A living document which lays out specific fundraising tasks and strategies, including who will be responsible for completing them and the timeframe of when they need to be accomplished.

#CandidLearning | learning.candid.org Six steps for developing a fundraising plan Today we’ll cover the first three: 1. Identify your assets 2. Develop a case statement 3. Set your goals 4. Create an action plan 5. Implement your plan 6. Evaluate your plan

#CandidLearning | learning.candid.org Nonprofit revenue

#CandidLearning | learning.candid.org 2019 contributions: $449.64 billion by source of contributions (in billions of dollars – all figures are rounded)

Giving USA Foundation™ Source: Giving USA: The Annual Report on for the Year 2019 (2020). Chicago: Giving USA Foundation. 1. Identify your assets

Examples: Compelling mission What are your current Large public base of support organizational Name recognition Well connected staff strengths? and board Great facility High traffic website

#CandidLearning | learning.candid.org 1. Identify your assets

Use a SWOT analysis

Strengths Weaknesses Opportunities Threats

#CandidLearning | learning.candid.org 2. Develop a case statement

Components: Mission and values Why does your Programs and organization need services and merit support? Accomplishments Plans for the future Budget needs

#CandidLearning | learning.candid.org 3. Set your goals Who are your current funding partners?

Start where you are Who are your largest funders?

Where could you strengthen your funding base?

#CandidLearning | learning.candid.org Creating stability

Foundations Individual Donors

Gov’t Funding

#CandidLearning | learning.candid.org Creating stability

Which funders could provide you with the most long-term security?

Which additional funders/streams might you be able to add to your funding mix?

How much time and money will it take to secure additional funding partners?

#CandidLearning | learning.candid.org Poll Have you seen your nonprofit’s GuideStar profile?

Yes No What’s a GuideStar profile?! Nonprofit Profiles on GuideStar

• Goes beyond IRS data • Insights on millions of nonprofits • Information from nonprofits themselves, 990s, and other 3rd party sources The Seals of Transparency

Provide basic Share Upload your Share your strategic information to program(s) financial details, plan, progress, and make sure information and board chair results to donors find brand details to name, and highlight your you guide leadership impact and funding demographics to boost your gain trust decisions funding and support

@CandidDotOrg | candid.org It turns out that transparency pays off

Year over year contributions to nonprofits

+53% (!!!)

Organizations without a Seal

Organizations with a Seal

Source: Villanova University research published in accounting journal, linking earning a GuideStar Seal of Transparency to more contributions. Learn more at learn.guidestar.org/transparency

@CandidDotOrg | candid.org Benefits to earning a Seal

― Makes the case for funding your work ― Creates or enhances online identity (for free) ― Increases your visibility on guidestar.org and our 220+ partners ― Saves time — all your most critical and current information in one place ― Demonstrates your commitment to transparency (share your Seal) ― Share progress and results so you can help combat the Overhead Myth

@CandidDotOrg | candid.org Candid data partner network

Social Media & Tech Giving Platforms Financial Institutions Grants Management Media & Researchers Other +20 Community Foundations

@CandidDotOrg | candid.org Your Nonprofit Profile info on Facebook

―More than $1B raised for more than 1M organizations ―FB directs potential donors to GuideStar for more information on charities ―More than 1,000,000 donors did this in the last year ―Including 270,000 just in November of last year Your Nonprofit Profile info on AmazonSmile

―Over $62 million donated to charities

―Enables AmazonSmile users to access any IRS- recognized nonprofit

―Candid handles maintenance and updates to the database

@CandidDotOrg | candid.org 3 easy steps to claim and update

#CandidLearning | learning.candid.org Claiming your profile: First, sign in or create an account Or we won’t know who you are.

#CandidLearning | learning.candid.org Next, click “Get started now”

#CandidLearning | learning.candid.org Have questions? Go to our Help Center

— Go to help.guidestar.org for • Guides on how to claim your profile • Guides for how to earn a Seal

#CandidLearning | learning.candid.org Next week we’ll cover: 1. Identify your assets 2. Develop a case statement 3. Set your goals 4. Create an action plan 5. Implement your plan 6. Evaluate your plan

#CandidLearning | learning.candid.org Questions?

#CandidLearning | learning.candid.org Thank you

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