Broadcasting E 1973 the Newsweekly of Broadcasting and Allied Arts Our 42Nd Year

Admen talk tough in Washington conference OTP examines network economics, finds them faulty

m Broadcasting e 1973 The newsweekly of broadcasting and allied arts Our 42nd Year

FALLS PUBLIC LIBRARY SIOUX DA. SIOUX FALLS, S.

Our 6 o'clock news could upset your picture of the 6 o'clock news.

d r l What's your picture of the 6 o'clock news? 30 minutes of local news, weather and sports; then 30 minutes of rehashed national news. If so, we'd like to switch you to Channel 2 in Houston. Starting at 6 o'clock, Monday through Thursday, KPRC TV originates 60 minutes of local, state, regional and national news. Here's our lineup. Larry Rasco, our anchorman for 15 years, reports local news. Bill Enis, another pro, covers the field of sports. Susan Wright reports to Houston consumers on everything from borrowing money to TV repair costs. Doug Johnson is happy to report the weather rain or shine. Mickey Herskowitz witty social comments add a light side to the news. Joel Smith, Houston's only full time TV correspondent in Austin, reports political news from the State Capitol. And Bill Worrell reports national news. iA. fe ,F, In addition, we have more people (field Back reporters ,photographers,cameramen, 3 ys ?f left to right, etc.) putting together our news than any Larry Rasco, Doug - - * . Johnson, other Houston station. Bill Enis, How good is our 6 o'clock news? +;' ' i Front row, Ask Houston viewers. Or our reps. left to right. still, ratings. Joel Smith, Or better check our Bill Worrell, But be prepared to upsetP Yyour Busan Wright, Mickey Herskowitz, picture of the 6 o'clock news. .. . KPRCTV HOUSTON Edward Petry & Co.. National Representatives/NBC Affiliate

y \ I '.overly Hillbillies The New Price Is Right Viacom Features

J`f,7 rv I

Gomer Pyle -USMC What's My Line?

t _ The Andy Griffith Show Hogan's Heroes Wild Wild West

Petticoat Junction T w ilight Zone The Dick Van Dyke Show

w c3 The Amazing World of Kreskin I Love Lucy Terrytoons Know any of these people?

They're some of the regulars who appear on the more than sixty hours of local programming we produce each month. Their faces don't mean much in New York or Chicago or Washington. But in Middle Georgia, they're well known. Strong local programming - the ingredient that makes the difference - the reason why we hold a four -to -one lead* over our closest competitor.

r-rtu`-r rr-> dosa WMAZ-1 Represented by KATZ Q WFBC AM- FM -TV, Greenville, S. C. WEIB AM- FM -TV, Knoxville, Tenn. TV_K WMAZ AM- FM -TV, Macon. Ga. MACON. WRII -TV, Winston -Salem. N. C. WWNC, Ashville, N. C. GE OR G3LA Source: Macon ARR, November 1972. ADI ratings average quarter -hour estimates Sun -Sat sign -on /off. Subject to source limitations. Broadcasting m Feb 5

CLOSED CIRCUIT 9

Colson says cable could kill networks. AT DEADLINE 11

OPEN MIKE 16

DATEBOOK 1 6

Broadcasting and brew: The making of the 'TV beer.' MONDAY MEMO 19 AAF's Washington conference hints the industry is shedding traditional submissiveness in face of government, consumer attacks. And some even see a silver lining. LEAD STORY; BROADCAST ADVERTISING 23

Whitehead moves to defuse misconceptions of his renewal bill. MEDIA 30

CHANGING HANDS 32 Communications- oriented agencies to feel pinch of Nixonomics in fiscal '74. 33 New assault on public broadcasting: Parker claims noncommercial stations are more negligent in minority hiring than their commercial counterparts ; CPB to place greater emphasis in that area but says it's doing so on its own. 40

Reruns are in the news again as OTP issues study - purporting to show that intense network rivalries have forced production costs up while placing a ceiling on the quantity of first -run programing. PROGRAMING 42 Initial ratings point to CBS-TV's Carol Burnett as the principal beneficiary of the networks' midseason schedule jockeying. 44 CPB, PBS to seek compromise this week as PTV's future hangs in limbo. 44 West Coast seminar cites need for self-policing among broadcast journalists. BROADCAST JOURNALISM 47 John Macy casts another stone at administration pressure tactics. 48

Why they voted yes or no on cable crossownérship CABLECASTING 49

EQUIPMENT & ENGINEERING 49

PLAYLIST 50

WHN (AM) New York: bringing country radio back to the big city. MUSIC 52 Bullish reports on CBS's profitability. FINANCE 53

FATES & FORTUNES 56

FOR THE RECORD 60

Dick Wald of NBC News : 'doomed to success.' PROFILE 73

EDITORIALS 74

Published 51 Mondays a year (combined issue at yearend) by Broadcasting Publications Inc.. 1735 DeSales Street, N.W., Washington 20036. Second -class postage paid at Washington and additional offices. Single issues $1. Subscriptions: one year $20, two years $37.50, three years $50. Add $52 yearly for special delivery, $65 for air mail, S4 for Canada, $6 for all other countries. Subscriber's occupation required. Annu: ly: Broadcasting Yearbook $14.50, Cable Sourcebook $8.50. ACADEMY AWARD WINNER!

LEO NvAFt a AVAILABLE FOR TELEVISION!

"War and Peace",,,

Now available in your market for fall '73 programming following the successful, unprecedented

network presentation on ABC. The $100 million production received the greatest acclaim ever bestowed

on a film by the critics. "The biggest movie production on earth! " - Newsweek "A milestone! N,Y,Times e "- A literary classic five years in the making. Photographed inside Russia, the actual locale of the novel.

A distinguished cast of 120,000. More than 40 of Europe's finest museums contributed their treasures to insure its authenticity,

t h ! t; ,s.. ter :,t+ r ` ^<

Available in feature length segments or one hour specials ASEin COLOR intact Alan 6leitsman alan enterprises Inc. 17366 Sunset Blvd, Pacific Palisades California 90272 Phone 213-459-2925 0G at NATPE Convention, Royal Sonesta Hotel, New Orleans, La. Exclusive distributor for The Walter Reade Organization Television Division WAKE UP TO Atle WHAT'SvGOING ON IN DES MOINES!

The big trend)( in our direction. /8 If you're looking for the X-49 year -olds, we've got them! Call your KATZ Man. KRNT R p10

A COWLES COMMUNICATIONS STATION

Estimates from Oct /Nov 1971 ARB Metro Area at, .kleM, c9ct/rev_ 79KBniet/k7 l o Closed Circuit

Some other day May. Mr. Firestone will provide "public - which had cost CBS estimated $25 mil- interest" law firm, which Albert Kramer lion to $30 million by the time CBS Direct-to -home broadcasting from satel- started as one -man operation in 1969, dropped it, also has chapter called "The lites has been off as written near -future with fifth lawyer least for time. EVR Debacle." But friends familiar with threat to standard broadcasting by none -at Robert Stein, who is second in seniority manuscript insist it's neither sour grapes other than Clay T. Whitehead, director only to Mr. Kramer, is expected to leave nor acrimonious. It's due for publication of Office Policy. of Telecommunications firm in next months. Mr. Fire- by Saturday Review Press next summer. Speaking informally to management of several stone is not only lawyer leaving FCC's station group, Mr. Whitehead said gov- litigation division; Charles Zielinski goes ernment now feels satellite- communica- Big in Boston to New York Public Utilities Commis - tion development no longer fed- District changes in network prime -time requires son as assistant to chairman soon. eral support and is pulling funding, thus viewing patterns in Boston -not neces- practically foreclosing direct -to -home sarily along predicted lines- followed satellite service in "foreseeable future." Looking for trouble last year's realignment of affiliations He added, however, it could become Although present era of "permissiveness" there. They are shown in currently cir- viable by end of century. is regarded as including broadcasting - culating analysis of American Research note growing number of topless-radio Bureau and Nielsen Station Index (NSI) Littles on his mind formats and increased frankness on tele- reports from November 1971/72 sweeps. vision -FCC is not factor broadcasters Study shows that in prime-time homes Senator Howard Baker Jr. (R-Tenn.) is should ignore. delivered, ABC-TV moved into clear expected To members of public to offer joint resolution this who complain about what they consider first -place position after it had picked week calling on FCC to conduct experi- obscene, profane or indecent broadcast up- virtually by default-affiliation of ment in de- regulation for small- market matter wcvB -Tv, new station that took over broadcasters. -and they can be counted in Under proposed pilot proj- hundreds every channel 5 from WHDH -TV in celebrated ect, commission month-commission staff would devise short re- sends form letter expressing commis- license fight. In November 1971, with newal form, modeled after 1040A tax sion's "vital" concern with problem and WNAC -TV as its Boston outlet, ABC had form; reduce ascertainment-of -commu- been in first -place tie in NSI but third nity-needs stating that complaints are being scruti- requirements: reformulate and nized for one that would be "most appro- in ARB. simplify fairness doctrine so small broad- priate" for court test of commission's CBS, which for years was affiliated re- casters can better understand their regulatory authority over such program- with WHDH -TV but moved to WNAC-TV sponsibilities, and update broadcast regu- ing. in preference for experienced broad- lations with view toward reducing regula- Commission's hopes for test case were caster when wHDH -TV went dark, also tory burden on all broadcasters. dashed in May 1970, when noncommer- made substantial prime -time gains in NSI mem- Senator Baker, ranking minority cial WUHY -FM Philadelphia paid $100 following change, rising from third place ber of Communications Subcommittee, is fine for airing "indecent" language, to second, but dropped from second to also exploring feasibility of lowering tech- avoiding fight in court. Commission re- third in ARB. Analysis was made by Har- nical standards for UHF, thus enabling ceived bumper crop of complaints about rington, Righter & Parsons, WCVB-TV'S stations to use cheaper gear and, hope- obscene, profane or indecent program- national rep. fully, promoting growth of U's in smaller ing in January-869. Most- 769 -con- markets and rural areas. Toward same cerned television; 84 AM and 18 FM. In Waiting game end, he's looking into prospects per- of December, there were total of 636 corn - mitting local originations on translators. Best current estimates are that TV net- plaints -541 television, 80 AM, 15 FM. works' new fall schedules, which used Death to be announced in late February, proba- How's business? wish? bly won't become fully known till mid- Why have broadcast -oriented stocks kept Does Corporation for Public Broadcast- March or later this year. When up -front tumbling when business is good and al- ing, in fact, want real -time network? buyers abounded -and cigarette adver- most certain to be better with TV and That's one of two key questions Public tisers were among most avid of that radio presumably headed for their best Broadcasting Service staff people are breed -it was usually to network's ad- year? Businessmen not privy to sensitivi- urging be answered. Other question is: vantage to be first on street with new ties of market have been popping that What does CPB specifically propose as schedule. Now most important effect of question for several weeks. alternatives to various PBS programs it being first is to tip off other networks. Market analysts, who attributed drops has criticized and is canceling? PBS asks mainly to thrust against over -the -counter but doesn't really expect to get explicit Who's boss? drug advertising (amounting to about answers because staffers infer that entire What well could be test case that de- $300 million), attacks on renewals (i.e., thrust of CPB is to eradicate public cides whether local governments can applications for Washington Post -News- broadcasting as national public- affairs control pay TV distribution by cable is week TV outlets in Jacksonville, Fla., voice. shaping up in Jefferson City, Mo., where and Miami), drive to exclude commer- Missouri Broadcasters Association has cials from children's programing and Titillating title challenged action of International Tele- other crusades are encouraged by rejec- Peter Goldmark, inventor and long -time meter Corp. in asking its subscribers to tion by House Crime Committee of head of CBS Laboratories, now head of pay $2.50 for each of 12 telecasts of St. drug -ad ban proposed by Chairman Goldmark Communications Corp., has Louis Blues hockey games (BROADCAST- Claude Pepper (see page 26). It elimi- written autobiography, associates say, ING, Jan. 8). Cable lawyers argue that nates immediate threat of business loss. and its working title may provoke spe- since games were previously not on free cial interest among -or perhaps just pro- TV, FCC rules permit cable outfit to Busy, busy voke- former associates. He is reportedly charge box -office fee for them. Cable Citizens Communications Center of calling it "My War with CBS." Mr. Gold - people say FCC has pre -empted jurisdic- Washington will sign on lawyer out of mark, whose inventions include long - tion. Broadcasters say Jefferson City ordi- FCC's general counsel's office-Charles playing record, which has made millions, nance granting cable franchise expressly Firestone, now in litigation division-in and electronic video recording (EVR), prohibits pay cable service.

Broadcasting Feb 51973 9 kiSn Portland, Oregon

1ÇOIL Omaha, Nebraska now represented nationally by

Buckley Radio Sales

Tailoring the tradition to today... and tomorrow.

J)) At Deadline

Charles Colson predicts to have suggested some clarifying changes In Brief in language. death of TV networks Commissioner Johnson, in written dis- Ad wins at NARB. National Advertising Presidential assistant Charles Colson sent accompanying letter, is said to have Review Board has rejected complaint by foresees government moving to foster restated view he expressed in speech two Consumer Federation of America involving technological revolution in communica- weeks ago, in which he said bill was be- "keeps you drier" ad claim of Bristol -Myers tions he believes will cause "break up" ing offered as part of deal -it would longer license term Ultra Ban 500 and Ban roll -on anti- of networks in "next four or five years." provide broadcasters and protection against challenge at re- perspirants. NARB also turned down Mr. Colson, who appeared on public . . newal time, but broadcasters would be federation's request for additional informa- broadcasting's Thirty Minutes With last expected to keep material unfavorable tion that Bristol-Myers considered Thursday (Feb. 1), restated thesis he had voiced in appearance to administration off air (BROADCASTING, Big one. Advertisers last earlier on confidential. public broadcasting technology Jan. 29). year invested $1.8 million in network -that holds answer to what administration re- Commissioner Hooks reportedly is 12.7% over 1971, television, gain of gards as networks' concentration of concerned about provision in proposed to Bureau of Adver- according Television power (BROADCASTING, Jan. 22). bill affording protection against chal- tising report today (Feb. 5) based on He referred specifically to cable tele- lenges at renewal time; he is said to feel Broadcast Advertisers Reports data. In vision and video cassettes, which he said challengers' right to full hearing should December alone, network -TV billings were would offer viewing public "wide range not be weakened. up 23.2% above December 1971 for total of choices." Viewers, he said, will "not of $182 million. Buy back. Major be confined to three networks, and that Pay -cable system unveiled rep John Blair & Co. said Friday (Feb. 2) will be a very healthy thing when it hap- Co. that it will buy up to 200,000 shares of its Teleprompter Corp. and Magnavox pens." week demonstrated pay -cable common stock for use in its employe stock late last Asked if government "might help that system that has asserted advantage of option plan. Birds multiply. Governing process along, of breaking up the net- simplifying program and pay- Telecommunications selection body of International works," Mr. Colson said, "Government ment by subscribers. Satellite Consortium approved new high has to in a regulatory sense, because Spokesmen for companies said "pre- capacity communications satellite system, there have been restrictions on the growth mium television" system, developed by with plans for commercial system to begin of cable television...." He said networks Magnavox, permits subscriber to preview In mid -1975. Designated Intelsat IV -A, have attempted to maintain regulatory re- program before making selection. After new satellites are said to promise nearly strictions on cable television, "to stifle" brief period of free viewing, subscriber two -fold increase in communications its growth. may select program by pressing accept- capability. Final approval of new satellite Mr. Colson, who has been involved in ance button on special home terminal, program is expected at first meeting of mapping White House activities regard- activating control unit outside home that board of governors of Intelsat, scheduled ing media, suggested two approaches - unscrambles video signal and at same revo- for March 14. Paying more dues. apart from fostering technological time records program purchase for proc- lution in communications Screen Actors Guild is asking first dues -for dealing essing of subscriber's bill. Data read -out with what administration regards as bias- increase in 12 years, claiming it spends of home charges are collected periodi- ed reporting on networks. more on members than they put in. One of cally from control unit. things adding to costs, guild said in pleas One is enactment of administration's Magnavox expects to deliver in spring to members, is monitoring on -air commer- proposed license -renewal bill, whose first complete system to Teleprompter, cials. Obit. John Banner, 63, actor existence was disclosed by OTP director which will then begin field tests, with He said bill "sets who played Sergeant Schultz on Hogan's Clay T. Whitehead. subscriber outlets initially equipped with Heroes, former network series now in more definitive standard for broadcast two channels of available pay program- licensees to be fair and balanced in their ing. Magnavox said that after commer- syndication, died late last month in Vienna presentations," although he noted law of abdominal hemorrhage. He is survived cial production of system begins, it in- now requires broadcasters to discuss con- tends to make it available to entire CATV by his wife, Christine. Plugging away. troversial issues fairly. FCC General Counsel John Pettit told industry. Federal Communications Bar Association Alternative is suggestion of economist last Friday (Feb. 2) that broadcasting Milton Friedman, that government "auc- Woodruffs regain control off" Purchasers industry "is by all odds the most tion broadcast licenses. would retain licenses in perpetuity and of Columbus Broadcasting over -regulated In the United States." But, present any views they pleased. Mr. Col- he said, commission is moving fast to FCC has waived its one -to- market rules son said antitrust laws would prevent and has transfer of majority deal with situation. He cited re- regulation permitted undue concentration of ownership. control of WRBL- AM -PM -TV Columbus. project and noted that FCC will soon turn Ga. Consideration includes payment of to possible revisions of ascertainment FCC ideas go to OMB $2,224,003.64 plus transfer to J. W. requirements for small- market stations, Woodruff Jr. and brother J. Barnett coupled with greatly simplified renewal FCC Commissioner Nicholas Johnson Woodruff, surviving stockholders in deal, forms. Turnabout. Joint Media dissented and Commissioner Benjamin of 2,480 shares of stock in Telecommuni- Committee, group of news organizations L. Hooks dissented in part and concurred cations Inc., CATV firm, held by seller including Radio Television News Directors in part as commission on Friday (Feb. 2) R. W. Page. TCI stock closed at $15.50 Association has come out in favor of submitted its views on administration's per share Friday (Feb. 2), which would blanket newsman's-privilege bill, altering proposed license-renewal bill to Office of give stock to be transferred value of previous committee position. Committee Management and Budget. $38,440 and transaction total value of originally recommended qualified Commission's position was that lan- $2,262,443.64. protection, but said in light of recent guage in bill raised number of questions Deal involves transfer of 51% of stock jallings of newsmen It would seek which commission would want resolved of Columbus Broadcasting Co., licensee strongest possible legislation. before it commented on merits. It is said of WRBL stations. J. W. Woodruff (who

Broadcasting Feb 51973 11 is general manager of WRBL -TV) previ- compelled under Freedom of Information Still fighting spending bill ously owned 39.8% and J. Barnett Wood- Act to disclose information on program, ruff owned 9.2 %. After transaction, which is said to involve domestic intelli- Networks last week continued to oppose Woodruffs will own 100% of stock -J. gence efforts. Mr. Stern had tried, un- provisions of campaign- spending law they W. controlling 81.22% and J. Barnett, successfully, for over year to get Justice contend discriminate against broadcasters. 18.78 %. Transaction marks return of to divulge who authorized program, its In answer to request for comments Woodruff family to control of Columbus purpose and scope, and whether it is from Philip S. Hughes, director of Office Broadcasting. It previously owned 100% still in operation. of Federal Elections of General Account- of WRBL -AM -FM before firm was merged ing Office, CBS President Arthur Taylor with Page interests when WRBL -TV came late last week limited his suggestions to into being in 1950's. Headliners technical changes. CBS still opposes law's In waiving one -to- market rule, which discrimination against broadcast media, prohibits common acquisitions of radio Frank J. Shake- he said, but thinks it more appropriate and VHF -TV facilities in same market, speare Jr., director to deal with these broad policy issues in commission noted that J. W. Woodruff of United States In- congressional hearings. has controlled day-to -day operations of formation Agency Principal points made in letters from company for some time, and that Mr. from 1969 until last Benjamin Raub, NBC vice president and Page's departure would break up broad- Friday (Feb. 2), will assistant general attorney, and Everett cast -print combination in Columbus join Westinghouse Ehrlich, ABC senior vice president and market. (Mr. Page owns Columbus's only Electric Corp., New counsel, were the lowest- unit-rate provi- two newspapers, Morning Ledger and York, as executive sion should apply to all media and that Evening Express.) vice president and there should be one over -all media spend- WRBL -TV (ch. 3), CBS -TV affiliate, general executive for ing limitation. operates with 100 kw visual, 20 kw aural broadcasting, Similar comments were submitted last and antenna 1,780 feet above average Mr. Shakespeare learning and leisure month by National Association of Broad- terrain. AM is full time on 1420 khz with time. Announcement will be made Tues- casters (BROADCASTING, Jan. 8). 5 kw; FM is on 102.9 mhz with 100 kw day (Feb. 6) by Donald H. McGannon. and antenna height of 1,521 feet. chairman and president of that corporate group, to whom Mr. Shakespeare will EEO questionnaires hit FCC report. He will be involved in all opera- Florida stations OK's Heftel tional phases of division's activities, move into FCC has queried 59 stations in Florida Pittsburgh which include major radio- television sta- on their employment practices, as part FCC has approved Cecil Heftel's $1.8- tion group and independent production - of commission's ongoing effort to im- million purchase of NBC's Pittsburgh distribution company. Before taking over plement rules barring discrimination in radio outlets, WJAS- AM -FM. USIA at beginning of Nixon administra- employment. tion, Mr. Shakespeare had been with Commission action brings to eight whose licenses Feb. CBS in number of high executive posts Stations, expired number of stations acquired by Mr. Hef- 1, have more than 10 employes but re- tel and wife, Joyce, within past several at both network and station levels, and was in last job president of CBS Tele- ported no women on staff or decline in months. They have also received FCC ap- their number, or, if in area with minority proval for takeover of KGMB- AM -FM -TV vision Services Division, which then included CAN and film syndication ac- population of at least 5 %, employed no Honolulu and KPUA-AM -TV Hilo, Hawaii, full -time minority -group and awaiting tivities. He was one of principal media members or de- are approval of their pur- cline in that category. chases of KDNA(AM) St. Louis, WMJR- advisers in Mr. Nixon's 1968 election (FM) Fort Lauderdale, Fla., and WROR- campaign. Commission used same criteria in (FM) Boston. reviewing equal -employment -opportunity WJAS -AM -FM is second AM -FM com- program of licensees in Pennsylvania, bination NBC has sold in past year. FCC Delaware, Maryland, West Virginia, Vir- has already granted NBC's sale of WKYC- ginia, North Carolina and South Caro- AM-FM Cleveland to Nick Miletti and lina. C. F. Kettering Inc. Network, which had Stations contacted last week: been hinting desire to sell off its radio WARN -AM -FM and WIRA(AM) -WOVV(FM) inventory, has recently indicated it may Fort Pierce; WAVS(AM) and WFTL -AM -FM Fort Lauderdale; WAZE(AM) and WTAN -AM -FM keep remaining properties ( "Closed Cir- Clearwater; WBSR(AM), WCOA -AM-FM and cuit," Jan. 22). WEAR -TV Pensacola; WEZY-AM -FM Cocoa; FCC action on WJAS stations followed WGLF(FM), WONS(AM)-WBGM(FM), WTNT- (AM)-WOMA(FM) and WFSU -TV (noncommer- agreement between Mr. Heftel and two cial) Tallahassee; WGMA(AM) Hollywood; WHOO- Pittsburgh groups, Black Policy Board AM-FM and WKIS(AM) Orlando; WORL(AM)- Mr. Gietz M.. Kilobit' and local chapter of National Organiza- WORJ(FM) Orlando -Mt. Dora; WINKAM -FM, tion for Women, setting up listener panel William A. Gietz, president, WFMY -TV WMYR(AM) -WHEW(FM) and WBBH -TV Fort Myers; WIRK -AM -FM Palm to advise on programing decisions. Under Greensboro, N.C., since 1969, named West Beach; WJNO- president, newly AM-FM Palm Beach; WLCY- AM -FM, WSUN- Heftel ownership, WJAS stations, which created broadcasting di- (AM) and WWBA -AM -FM St. Petersburg; WPOM- were talk- formatted, will switch to rock. vision of Landmark Communications Inc. (AM) Riviera Beach; WQIK -AM -FM and WVOJ- Landmark Broadcasting division, com- (AM) Jacksonville; WTMC(AM) Ocala; WTRL- (AM) Bradenton; WVCG(AM)- prising WFMY-TV and WTAR -Tv Norfolk, WYOR(FM) Coral Legal wedge Gables; WJHG -TV Panama City and WXLT -TV Va., was created as part of management Sarasota. NBC newsman Carl L. Stern has brought reorganization of Landmark Communica- suit against Attorney General Richard tions. Lee Kitchin, president, WTAR -AM- Kleindienst in attempt to procure infor- FM-TV, becomes president, Times -World Senate Commerce line -up mation from Justice Department relating Corp., Roanoke, Va. subsidiary of Land- Senate Commerce Committee has an- to FBI -administered program known as mark. M. W. Armistead III, president and nounced make -up of its Communications "Cointelpro -New Left." Newly estab- publisher, Times -World Corp., named Subcommittee. There are no changes in lished Press Information Center, joint executive VP and chief operating officer, composition of unit, except for addition effort of National Press Club and Ralph Landmark, and J. William Diederich, of Senator Daniel Inouye to majority Nader's Center for Law and- Social VP and treasurer, Landmark, named ex- side. Subcommittee now has eight Demo- Policy, last week filed complaint on Mr. ecutive VP- finance, Landmark. Charles A. crats and six Republicans. Senator John Stem's behalf with U.S. District Court in Whitehurst, news director, WFMY -TV, O. Pastore (D -R.I.) remains subcommit- Washington. Brief says Justice should be named VP and general manager there. tee chairman.

Broadcasting Feb 5 1973 12 Lll Miskit Airth, producer rof New York Ka2Closeup, wins an Emmy for "New York Health and Hospitals' Corporation Scandal"

newsman Paul Bloom wins an Emmy for his writing of "New York Health and Hospitals' Corporation Scandal" PCI.Z2 Miskit Airth, producer of New York Closeup, wins an Emmy for "Exceptional People -Hide Them or Help Them ?"

newsman Ross Yockey wins an Emmy for his writing of "Exceptional People -Hide Them or Help Them ?"

news cameramen Bob Sarro, Nat Buchman, and Danny Van Sand won Emmys for their work on "Exceptional People -Hide Them or Help Them ?" Po President Fred Thrower won a Governor's Citation of MeritKS for his efforts which resulted in the showing of "Martin Luther King -a Filmed Record, Montgomery to Memphis:'

You add up the Emmys. You just added up more Emmys and major awards by the National Academy of Television Arts and Sciences in 1972 to WPIX people than any other station in New York. And, if you're surprised that an independent station could realize such an achievement, you just don't know what's going on at WPIX. WPIX NEW YORK

Everyone at WPIX thanks the Academy for the great honor it has bestowed on us.

JUST HOW WELL IS THE YOUNG DOCTOR DOING? Very. According to the latest available rating any other prime -time access show on KYW-TV. figures;` in the top ten markets Young Dr. Kildare Example 5 outranks all new syndicated dramatic shows. Boston: With a 39 share, Kildare trounced According to those same figures, Kildare the competition and won in every important outranks every new syndicated comedy show. demographic category. And to top it off, Kildare also outranks all new syndicated variety shows. Example 6 In fact, the only category that he doesn't Kildare vs. Prime -Time Access Average: beat is the game show. And you can't win them All across the country, Kildare consistently all, now, can you? showed great appeal to the key women 18 -49 But those are over -all rating figures. Let's category. Here are the figures comparing take a closer look at the people who really count Kildare to the station's own prime -time access for most advertisers -the housewives who buy average: most of their products. Here are several examples** that demon- Kildare Averag strate Kildare's strength with this all- important Boston 180.000 102,000

demographic group. Chicago 1 13.000 50,000 Detroit 14 2.01x1 84,000 Example 1 Los Angeles 197.000 150,000 New York: Kildare delivered more women New Thrk 199.000 I EX1,O1X35.1X10 18 -34 than any other WCBS 7:30 prime -time San Francisco 40.000 access half-hour. And against the stiffest competition. Now, all the examples we've given have Example 2 been from the top ten. And we frequently hear Chicago: Kildare delivered more women stations say that they don't care what happens 18 -34 and more women 18 -49, than any of in places like New York and Los Angeles, that WBBM -TV's prime -time access half -hours. what they're really looking for is something that Example 3 will appeal to their own area. Thefact is, however, that Los Angeles: Rated highest the fiercely among KNXT's prime -time competitive top markets are where a program access half -hours, Kildare leads N - any program- receives its true in households, total women, YOU test. If the show can deliver women 18 -34, women 18 -49, there, it can do the job anywhere. and total housewives. DOC So find the weak spot in Example 4 your prime -time access sched- Philadelphia: Kildare de- ule. Then call your MGM -TV livered more total women than KILDMGM-TVAR representative.

MGM TELEVISION, 1350 AVENUE OF THE AMERICAS. NW YORK 10019

Source: ARR November 1972 '''Sources: 111 NSI November 1972: Ill ARA November 1972:1 t1 ARR November 197!: 141 MIR November 1972: lil NSI November 197?: 161 NSI November 1972. All fieares are audience etimates subject ro qualifications upon request. operating on Sept. 1, 1971 -changing the call letters to wcBD -TV. The old call BROADCASTING PUBLICATIONS INC. letters have been extinct since that time. Sol Taishoff, chairman. Open Mike® W. Frank Harden, president, State Tele- Lawrence B. Taishoff, president. Maury Long, vice president. casting Co. Edwin H. James, vice president. (BROADCASTING was following an erroneous designa- Joanne T. Cowan, secretary. tion by the FCC.) Irving C. Miller, treasurer. more Unitarian More, EDITOR: Your new BROADCASTING "Play- Broadcasting May I compliment you on your neasv.eeaiv o: t,madcasl.nd and a:Ted arts EDITOR: list" is a wonderful thing. Now I would recent editorial [BROADCASTING, Jan. 22] You have very much like to see it expanded to in- entitled "Unity movement." the greatest music form in this TELEVISION® the head. For too long clude hit the nail on and other countries, namely country Executive and publication headquarters continued to go in BROADCASTING -TELECASTING building, broadcasters have music. The "top 10" would suffice for rather than unite as 1735 DeSales Street, N.W., Washington. opposite directions Roberts, Franco- American D.C. 20036. Phone: 202. 638 -1022. the revitalized Na- starters. Al never before behind Productions, Lincoln, R.I. Sol Taishoff, editor. tional Association of Broadcasters. [In Lawrence B. Taishoff, publisher. the same issue there is an] example of (In a statement accompanying the first "Playlist" what I am talking about. You show a Jan. 15, the editors conceded their anticipation of further expansion into other areas of radio pro- EDITORIAL picture of the people involved with the graming. Mr. Roberts's suggestion would fall within Edwin H. James, executive editor. National Association of FM Broadcast- those possibilities.) Donald West, managing editor. Rufus Crater (New York), chief correspondent. ers and their radio re- regulation day, Morris Gelman, Leonard Zeidenberg, Feb. 22. What I can't understand is 105 minutes faster senior correspondents. J. Daniel Rudy, assistant to the managing editor. where these people have been for almost EDITOR: Just for the record, the CBS Frederick Michael Fitzgerald, senior editor. the entire past year. Why at this late Alan Steele Jarvis, Don Richard, assistant editors. Radio Network kicked off its special cov- Ann Cottrell, Carol Dana, Eleanor Senf, date do they take off in another direc- erage of Lyndon Johnson's death with a editorial assistants. Pamela Dutton. secretary to the editor. tion, and try to compound some of the 76- minute broadcast that began at 6:42 problems that we have been working on p.m. Jan. 22, not 8:27 p.m. as reported for many months ?-Richard W. Chapin, SPECIAL PUBLICATIONS in your Ján. 29 issue. George J. Art King director; Joseph A. Esser, associate chairman, NAB, Washington. Arkedis, vice president -general manager, editor; Jill Newman, editorial assistant. (The NAFMB announced a series of meetings to be CBS Radio Network, Ness' York. held in central cities of various states to encourage ADVERTISING participation in FCC re-regulation efforts. Mr. Maury Long, general manager. Chapin issued an official NAB statement character- David N. Whitcombe, director of marketing. izing the NAFMB as having "apparently awakened Larry G. Kingen, sales manager (New York). from a deep sleep" and said that while NAB John Andre, sales manager-equipment and welcomes assistance, "advice from people who engineering. want to reinvent the wheel is not particularly Datebook® Bill Merritt, Western sales manager (Hollywood). helpful. Stan Soifer, sales manager -programing (New York). ") Gerald Lichtman, classified advertising. Doris Kelly, secretary to the general manager. Truth is stranger than Hix EDITOR: Regarding this cartoon [see be- CIRC Bill Criger, subscription manager. low] from the Jan. 1 issue of BROAD- Laurie Endter, Kwentin Keenan, Michael Kelly, Indicates new or revised listing. CASTING, you might be interested to know Patricia Johnson, Jean Powers. that the first "Toilet Bowl" was played This week in 1951 Los PRODUCTION at Angeles City College. I Feb. 5.6- National League of Cities and U.S. Con- Harry Stevens, production manager. can't remember the score, but Gamma ference of Mayors program featuring discussion of production assistant. municipal franchising of cable television and tours Bob Sandor, Delta Upsilon, national honorary jour- of local cable facilities. Plaza hotel, New York. nalism beat the advertising society, fra- Feb. 5, 7- 9- Hearing on newsmen's -privilege leg- ADMINISTRATION ternity at the school. The score was islation by Subcommittee No. 3 of House Judiciary Irving C. Miller, business manages. posted on the bowl. I participated in that Committee. 10 a.m., Room 2226, Rayburn House Dorothy Coll, Sheila Thacker. Office building, Washington. Lucille DiMauro, secretary to the publisher. game-with great distinction, naturally. Feb. 5.9- Annual engineering -management seminar -Dick Barrett, WWCM -AM -FM Brazil, sponsored by National Association of Broadcasters Ind. Limited to 20. Contact: George W. Bartlett, VP for BUREAUS engineering, NAB, Washington. Purdue University, NEW YORK: 7 West 51st Street, 10019. West Lafayette, Ind. Phone: 212 -757-3260. PLUMeíMG illToRES 5_owrz.0OM hC Feb. 6- Annual managers meeting, New Jersey Rufus Crater, chief correspondent. Broadcasters Association. Featured speakers: Louis David Berlyn, Rocco Fantighetti, senior editors. Schwartz. communications attorney and Peter Bridge, Lauralyn Bellamy, John M. Dempsey, Michael newsman. Rider College, Trenton. Shatn, assistant editors. Feb. 6.7- Hearing by Subcommittee on Government Larry G. Kingen, sales manager; Stan Soifer, sales Regulation of Senate Select Committee on Small Busi- manager- programing; Susan Hirata, Harriette ness to examine effect of paperwork required by FCC Weinberg, advertising assistants. on small broadcasters. Washington. HOLLYWOOD: 1680 North Vine Feb. 7- Extended deadline for entries In annual Edwin H. Armstrong Awards for best FM programs Street 90028. Phone: 213 -463 -3148. broadcast in 1972. Awards will be presented at Na- Earl B. Abrams, senior editor. sales manager. tional Association of FM Broadcasters convention, Bill Merritt, Western Klausner, assistant. March 22 -25 in Washington. Entry forms may be ob- Sandra tained from Kenneth K. Goldstein, room 510, Mudd TORONTO: John Porteous, building, Columbia University, New York. A. contributing editor, 3077 Universal Drive Mississauga, Feb. 7- Annual mid -winter meeting, Michigan Ont., Canada. Phone: 416.625-4400. Association of Broadcasters. Featured speaker will be Richard W. Chapin, Stuart Enterprises, Lincoln. "There are Rose Bowls, Orange Bowls, Cotton Neb., chairman of the National Association of Broad- Bowls, Sugar Bowls, so it seems to me .. . casters. Olds Plaza hotel, Lansing. BROADCASTING magazine was founded in 1931 the Feb. 7- Seminar on laws relating to community - by Broadcasting Publications Inc., using antenna television, sponsored by New England Broad- title BROADCASTING -The News Magazine of Sorry, wrong call the Fifth Estate. Broadcast Advertising was casting Association. Featured speaker: Alan C. Camp- acquired in 1932, Broadcast Reporter in 1933, EDITOR: Noting article in Jan. 8 issue bell, partner in Dow, Lohnes 8 Albertson, Washington law firm. Suffolk University Law School, Boston. Telecast. in 1953 and Television in 1961. relative to the FCC Review Board's de- Broadcasting- Telecasting was introduced in 1946. Feb. 7 -8- National Cable Television Association nial of the common -tower application by board of directors meeting. Hotel Roosevelt, New the four VHF stations in Charleston, Orleans. S.C., may we correct call- letter identifica- Feb. 8 -Fourth national Abe Lincoln Awards, presented by Southern Baptist Radio and Television tion of our station. The article refers Commission to honor broadcasters for outstanding twice to our ABC affiliate as WUSN. community service. Featured speaker: Julian Good- Our man, president. NBC. Tarrant county convention cen- Reg. U.S. Patent Office. company acquired the station and began ter, Fort Worth. ® 1973 by Broadcasting Publications Inc.

Broadcasting Feb 5 1973 16 Feb. 8-9 -1973 Radio Advertising Bureau conference. Burlingame Hyatt house, San Francisco. Feb. 8-9-Semiannual convention, Arkansas Broad- casters Association. Ramada Inn, North Little Rock. Feb. 8.10- National Educational Radio mid -winter meeting. Kona Kai club, Shelter Island, San Diego. Feb. 9- Extended deadline for filing comments in YOUR BEST matter of FCC petition for rulemaking to require broadcast licensee to maintain certain program records (Doc. 19667, RM- 1475). Feb. 9 -11 -High Fidelity Music Show, sponsored by Audio Engineering Society. Hotel Washington, Wash- ington. COMBINATION Feb. 9- 11- Annual convention of New Mexico Broad- casters Association. La Fonda, Santa Fe. Feb. 10-New Mexico Associated Press Broadcast- ing Association annual meeting. La Fonda, Santa Fe. Feb. 10.23- National Academy of Television Arts and Sciences overseas tour to four African coun- TO MEET NEW FCC tries visiting television installations and cultural sites. Contact: Orbitair International Ltd., 20 East 46th Street. New York 10017. Feb. 11 -14-Third annual seminar, International Tepe Association. Tucson, Ariz. Feb. 11-22- Legislative meeting, Texas Association 125% AM MODULATION of Broadcasters. Sheraton -Crest hotel, Austin.

Also in February Feb. 12- Institute of Electrical and Electronics En- gineers February section meeting on cable television. [; ;;,1 6;1 Speaker: Con Wilson, assistant director of engineer- Q ing, NCTA. Blatt Thompson's restaurant, Bethesda, Md. Feb. 12 -Final date for filing reply comments on FCC notice of inquiry and notice of proposed rule - making considering operation of, and proposed changes in, prime -time access rule. CC4 Feb. 12-13-1973 Radio Advertising Bureau man- CCA AM TRANSMITTERS agement conference. Marriott Inn, Dallas. Feb. 13- -Connecticut Broadcasters Association leg- ALL CCA AM broadcast transmit- islative reception and cocktail party. Hotel Hilton, Hartford, Conn. ters from 250 watts to 50KW are Feb. 13- Meeting, board of directors, Independent a 0 designed to modulate on a con- Television Stations Inc. Royal Sonesta hotel, New Orleans. tinuous basis at 125% with full Feb. 13- Hollywood Radio and Television Society luncheon meeting with Ms. magazine editor Gloria frequency response, minimum Steinern as guest speaker. Ballroom, Beverly Wilshire hotel, Beverly Hills, Calif. distortion and negligible effect Feb. 13-14- Annual faculty -Industry symposium, spon- on tube.life. sored by International Television and Radio So- ciety. Tarrytown conference center, Tarrytown. N.Y. Feb. 13- 15- Winter meeting, South Carolina Broad- casters Association. Wade Hampton hotel, Columbia. Feb. 13.16 -Convention, National Association of Tele- vision Program Executives. Royal Sonesta hotel, New Orleans. Feb. 13.16 -1973 seminar, International Radio and Television Society. Featured speakers: Walter A. Schwartz, president, ABC -TV; Clay T. Whitehead, director, White House Office of Telecommunications Policy, and FCC Commissioner Richard E. Wiley. CCA AM MONITORS Tarrytown conference center, Tarrytown, N.Y. CCA AM monitors can simulta- Feb. 14- Seminar on laws of defamation and rights neously monitor both positive of privacy as they relate to broadcasting, sponsored by New England Broadcasting Association. Suffolk and negative peaks to assure University Law School, Boston. you of the loudest sound and Feb. 14- Seminar for public relations profession- still conform with FCC limits!! als, sponsored by Wagner International Photos. Time and Life auditorium, New York. Feb. 14- Judging, 1972 -73 Voice of Democracy Schol- arship. Kansas City, Mo. Feb. 14 -16- Winter meeting. Colorado Broadcasters Association. Stouffer's Denver Inn, Denver. CBS AM VOLUMAX Feb. 15- Deadline for entries in 39th annual Head- liner Awards competition, sponsored by National This device. in conjunction with Headliners Club. Awards presented in reporting, CCA transmitters, writing, photography. TV and radio broadcasting cate- permits you gories. Contact: Elaine Frayne, National Headliners to automatically set your audio Club, 2300 Pacific Avenue, Atlantic City, N.J. 06401. gain to achieve 125% peak Feb. 15 -18-1973 Radio Advertising Bureau man- positive and 98% negative agement conference. Cherry Hill Inn, Cherry Hill, modulation the highest N.J. MM. modulation permitted by the Feb. 18- Colorado Associated Press Broadcasting Association meeting. Stouffer's Denver Inn, Denver. FCC. Feb. 18- 17- Region 7 meeting, "The Total Woman," Women in Communications. Downtown Ramada Inn, Topeka, Kan. Feb. 20- Senate Constitutional Rights Subcommit- CCA ELECTRONICS CORPORATION tee hearing on newsmen's -privilege legislation. 10 a.m., room 1202, Dirkson (New Senate) Office build- GLOUCESTER CITY, NEW JERSEY 08030 (609) 456 -1716 ing, Washington. Feb. 20-21-Meeting of engineering committee of Canadian Subsidiary. Association of Maximum Service Telecasters. Avco Broadcasting headquarters, Cincinnati. CALDWELL A/V EQUIPMENT CO., LTD. Feb. 20.21 -1973 Radio Advertising Bureau man- 1080 BELLAMY ROAD, NORTH agement conference. Hyatt Regency O'Hare, Chicago. Feb. 21-Seminar on rules and regulations of Fed- SCARBOROUGH, ONTARIO, CANADA eral Trade Commission as they relate to radio and Phone: (416) 291 -5595 television, sponsored by New England Broadcasting Association. Featured speakers: Gerald Thain, FTC, NO. 1 AM & FM and Roger Purden, Council of Better Business Bu-

Broadcasting Feb 5 1973 17 reaus. Suffolk University Law School, Boston. March 5-Arkansas Associated Press Broadcasting March 24- Special meeting, board of directors. Feb, 21- 22- Senate Constitutional Rights Subcom- Association meeting. Holiday Inn, North Little Rock. Association of Maximum Service Telecasters. Shore- ham hotel, Washington. mittee hearing on newsmen's -privilege legislation, 10 March 9- Hollywood chapter of National Academy a.m., Room 318, Russell (Old Senate) Office building, of Television Arts and Sciences silver anniversary March 25-Annual membership meeting, Associa- Washington. academy ball with Bob Hope as honoree. Century tion of Maximum Service Telecasters. Shoreham Feb. 23- Extended date for filing reply comments Plaza hotel, Los Angeles. hotel, Washington. in FCC matter of petition for rulemaking to require March 9 -11- Meeting, board of directors, American March 2e-28- Annual convention. National Association broadcast licensees to maintain certain program Women in Radio Television. del of Broadcasters. Park and Shoreham hotels, records and Hilton Palacio Sheraton (Doc. 19667, RM- 1475). Rio, San Antonio, Tex. Washington. (1974 convention will be March 17 -20, Feb. 23- Annual meeting, Georgia Cable TV Civic Center, Houston; 1975, April 6 -9, Convention 24- March 13 Second annual national sales Association. Marriott Motor hotel, Atlanta. -14- train- Center. Las Vegas, and 1976, March 28 -31, Super - ing conference, sponsored by New York University. dome, New Orleans.) Feb. 24-Region 5 meeting, Women In Communi- Barbizon -Plaza hotel, New York. cations. Hotel Westward Ho, Phoenix. March 28- Association of Independent Television March 14- Seminar on National Association of Stations board of directors breakfast meeting in con- Feb. 26- Extended deadline for filing reply com- Broadcasters Code. sponsored by New England junction with NAB convention. Shoreham hotel, Wash- ments on proposed changes in prime time access Broadcasting Association. Featured speaker: Stock- ington. rule (Doc. 19622). ton Hellfrich, director of Code Authority, NAB. Suf- folk University Law School, Boston. March 27-Association of Independent Television Feb. 27- Thirteenth annual Broadcast Pioneers Stations general membership meeting and reception. Mike Award dinner, honoring KCBS(AM) San Fran- March 15- Extended deadline for tiling reply com- Shoreham hotel, Washington. cisco. Hotel Pierre. New York. ments on proposed FCC fee schedule increases March Academy of Motion Picture Arts d Feb. Senate (Doc. 19658). 27- 27-28- Constitutional Rights Subcom- Sciences Oscar awards. Music Center, Los Angeles. mittee hearing on newsmen's -privilege legislation. 10 March 15- Deadline for entries in 29th annual a.m., Room 1202 Dirkson Office building, Wash- Public Relations Society of America Silver Anvil March 28 -30-- Spring meeting, Florida Cable Tele- ington. awards. Awards presented In eight categories for vision Association. Daytona Beach. Feb. 26- Extended deadline for filing comments on outstanding public relations programs. Contact: March 31- Deadline for entries, journalism compe- proposed FCC fee schedule increases (Doc. 19658). Public Relations Society of America. 845 Third tition awards, sponsored by Deadline Club of Sigma Avenue, New York 10022. Delta Chi. Contact: R. Leigh Smith Jr., Gulf and Feb. 26- Seminar on legal requirements of political March 15 -Thirty -third anniversary banquet, Inter- Western Industries, 1 Gulf and Western plaza, New advertising on radio and television, sponsored by New York 10023. England Broadcasting Association. Featured speaker: national Television and Radio Society. Waldorf -As- toria hotel, New York. John Summers, general counsel, NAB. Suffolk Uni- March 31- Region 1 meeting, Women in Communi- versity Law School, Boston. March 15- Deadline for entries In Gavel Awards cations Inc. Seattle -Tacoma airport, Washington. competition of American Bar Association. Awards March 31 -Cable TV conference, under auspices of presented for articles, books, films, radio and TV Hollywood chapter, National Academy of Television March programs that contribute to public understanding of Arts d Sciences, Beverly Hilton hotel, Beverly Hills, American system of law and justice. Contact: Com- Calif. March 1- Senate Constitutional Rights Subcom- mittee on Gavel Awards, American Bar Association, mittee hearing on newsmen's 1155 East 60th Street, Chicago 60637. March 31 -April 3- Convention, Southern Cable Tel- -privilege legislation. 10 evision Association. Featured speakers: Dean Burch, a.m., Room 318. Russell Office building, Wash- March 16.17- Conference, Sigma Delta Chi Region ington. chairman, FCC, and David Foster, president, NCTA. 10. Shelton, Wash. Convention center, Mobile, Ala. March 5- Meeting, board of directors, New York March 17- Oklahoma Associated Press Broadcast- State Broadcasters Association. Albany Hyatt house, ing Association meeting. Hilton Inn Northwest. Okla- Albany. homa City. March 6- Annual meeting, New York State Broad- March 20- Hollywood Radio and Television So- April casters Association featuring reception for Governor ciety's IBA awards. Los Angeles room, Century Plaza and Mrs. Nelson A. Rockefeller and members of hotel, Los Angeles. April 1- 3- Annual meeting, Southern Cable Television New York State Legislature. Featured speaker at Association. Mobile municipal auditorium, Mobile, luncheon will be FCC Commissioner Benjamin L. March 21- Annual stockholders' meeting, Cox Broad- Ala. casting Corp. Company headquarters, Atlanta. Hooks. Albany Hyatt house. Albany. April 6 -7- Conference, Sigma Delta Chi Region 5. March Seminar on legal boundaries of tree March 22-24-American Forces radio and television Champaign, Ill, 7- workshop. The Pentagon. Washington. speech and press, sponsored by New England Broad- April 6 -8- Conference, Sigma Delta Chi Region 8. casting Association. Featured speaker: Ralph Gold- March 22- 25-Annual convention, National Associa- Houston. berg, CBS law department. Suffolk University Law tion of FM Broadcasters. Washington Hilton hotel School, Boston. Washington. April 7- Region 6 meeting, Women in Communica- tions Inc. Kodak Marketing Education center. Roches- ter. N.Y. April 7 -8- Region 2 meeting, Women in Communi- cations Inc. Carrousel Inn, Cincinnati. April 8- 10- Seminar, "Lighting for Television," sponsored by Educational Broadcasting Institute, Na- tional Association of Educational Broadcasters. Semi- nar features William M. Klages, TV lighting consultant with Imero Fiorentino Associates. Georgia Educational Television Center, Atlanta. Contact: NAEB at (202) 785 -1100. April 8.11-Annual Broadcast Industry conference. California State University, San Francisco. April 8-13- Semiannual technical conference. So- COUNTRY LOVIN' ciety of Motion Picture d Television Engineers. A fresh breath of country air. Hyatt Regency O'Hare hotel, Chicago. * Programmed April 13- Spring conference, Minnesota Broadcast- with the discipline ers Association. Minneapolis. of success radio * A unique, April 13 -14- Conference, Sigma Delta Chl Region modern approach to country music. * 3. Columbia, S.C. A TOTAL radio format * Designed for April 13-14--Conference, Sigma De /fa Chi Region 4. Pittsburgh. immediate results * IT'S READY NOW! April 13-15- Conference, Sigma Delta Chi Region * 24 hour stereo programming * Field tested 11. Flagstaff, Ariz. sales tools * A fully customed Multi -Media April 14- Region 4 meeting, Women in Communi- promotion package cations Inc. Downtown Marriott hotel, Dallas. April 1647 -Meeting, North Central CATV Asso- Send for demo tapes and information. ciation. Holiday inn. Sioux Falls, S.D. April 23- Overseas Press Club of America 1872 awards and annual dinner. Waldorf Astoria hotel, New Another sales generating radio format from York. April 24- 26- Pennsylvania Cable Television Asso- PETERS PRODUCTIONS, INC. ciation annual spring meeting. Chatham center, Pittsburgh. 1333 Camino Del Rio South April 27-26- Conference, Sigma Delta Chi Region San Diego, California 92108 1. Downtowner Motor inn, Albany, N.Y. Telephone (714) 291 -4044 April 27.26- Conference, Sigma Delta Chi Region 2. Baltimore, Md. April 29-May 2- Annual convention, Canadian As- sociation of Broadcasters. Chateau Laurier hotel, Ottawa.

May May 3- 5-Annual International Idea Bank convention. Organization Is composed of broadcasters and functions in the exchange of Information among member stations. Carrousel Inn, Cincinnati. May 4 -5- Region 3 meeting, Women in Communi-

Broadcasting Feb 5 1973 18 cations Inc. Holiday inn #2, Madison, Wis. sociation of Broadcasters. Thunderbird Motor Inn, May 31 -June 2-Annual meeting, AP Broadcasters Jantzen Beach, Portland. Association. Royal Sonesta hotel, New Orleans. May 4.5- Conference, Sigma Delta Chi Regions 6 and 7. May 16-19-Annual meeting, American Asocla- May 4-6-First annual meeting, Michigan News fion of Advertising Agencies. The Greenbrier, White Broadcasters Association. Hospitality inn, Grand Sulphur Springs, W.Va. June Rapids, Mich. May 18-20-22d annual national convention, Ameri- June 7-10-Spring meeting, Missouri Broadcasters May 5- Annual Sigma Delta Chi Distinguished Serv- can Women in Radio and Television. Americana Bal Association. Lodge of the Four Seasons, Lake of the ice Awards Banquet. Omaha. Harbour, Miami Beach. Ozarks. May 9-11--Spring meeting, Washington State Asso- May 15 -19- Spring convention, Kentucky Broadcast- June 10-13-Seventh annual Consumer Electronics ciation of Broadcasters. Rosario resort, Orcas Island, ers Association. Galt House, Louisville. show. McCormick place, Chicago. near Bellingham. May 20- Academy of Television Arts & Sciences June 15.16- Annual convention, South Dakota May 10.27-26th International Film Festival. Emmy awards. Shubert Theater, Los Angeles. Broadcasters Association. Howard Johnson motel, Cannes, France. Annual dinner, Sigma Delta Chi, Rapid City. Conference, Sigma Delta Chi Region 9. May 23- awards May 11.12- New York professional chapter. Deadline Club. 17-20-Annual Park City, Utah. city June convention, National Asso- Americana hotel, New York. ciation of Educational Broadcasters. Marriott hotel, May 13- 16- American Advertising Federation annual Annual convention, Iowa Broad- New Orleans. Fairmont Roosevelt hotel, New Orleans. May 24- 25- spring convention. casters Association. Fort Des Moines hotel, Des June 28-30- Meeting, Oklahoma Broadcasters Asso- May 14- 15- Annual spring conference, Oregon As- Moines, Iowa. ciation. Western Hills State lodge, Tahlequah. Monday Memo A broadcast advertising commentary from Norman Goluskin, executive vice president, Smith /Greenland, New York

One -to -one television ship to the TV set is so real that in many for cases he actually communicates with it. Black Label beer How often have you seen -or been -a man who uses a TV set as an innocent I don't know whether you have noticed victim at which to vent his frustrations? recently, but man has a new best friend. We decided that this relationship could Move over, Fido. Make room for a 21- be used for Carling Black Label in two inch, chroma -super -module- auto - scopic ways. "friend." If a friend is someone you trust, First, in terms of a theme or position: believe in, take advice from and will leave Black Label as the "TV beer," a superior alone with your wife, then man's new best beer brewed to keep tasting great through friend is his television set. a whole evening of watching television. It These days a man gets his political ad- fits perfectly with our target male, for vice from his TV set. His TV set tells him whom TV is a drinking companion as the kind of things about his breath, his well as a friend. When we tested the con- body odor and his dandruff that no per- cept among heavy beer drinkers, they sonal friend ever would. liked it. According to a 1959 survey by the Our next job was to make this concept Roper Organization, 49% of the people work in ways that would be dramatic. We interviewed felt newspapers were most needed immediate communication and believable and 29% supported television. impact. And naturally the heaviest media By 1971, however, 49% of the people weight would be in television, with spe- felt television was most believable while cial emphasis on the sports programs that the number believing in newpapers shrank male TV watchers are addicted to. to only 20%. We had a concept and a powerful me- As a man watches a ball game, why dia plan. But how could we introduce the should he take the umpire's word, when "TV beer" to the TV watcher in a way Norman Goluskin went to Smith /Greenland the television instant replay can show him that would hit him right between the eyes? by way of eight years at Ogilvy & Mather and five different shots of the play proving We went back to the communication be- the umpire wrong? Ted Bates. At Bates, he was vice president tween the beer drinker and his television and account director. In addition, he was So, the TV set has become the family set. vice president and director of Fala friend, family doctor (Marcus Welby), executive If the TV set is his friend, if he trusts family lawyer (Owen Marshall). It even Mailmen Marketing Corp., a wholly owned, his TV set, if he talks to his TV set, why takes your kids aside and gives them the direct -marketing subsidiary of Ted Bates. not let his TV set do our talking to him. kind of facts about venereal disease you As executive vice president of Smith /Green- That was the birth of our "talking TV" couldn't or wouldn't give them yourself. land, he is responsible for directing the commercial. We gave the TV set a voice That is exactly what we did when we agency's staff of marketing and account to talk with and control over its own pic- got the Carling Black Label beer account. managers. In addition, he is a member of ture to make its point. As you watch, Black Label had a declining sales curve the agency's management committee. Mr. your TV set changes from an electronic and a startling lack of image, considering Goluskin's background is mainly packaged nonentity to a live personality, delivering its long history and past performance. goods and drugs, including Bristol- Myers, a testimonial for Black Label. Just like a People didn't dislike Black Label beer; Lever Bros., General Foods, Warner- Lambert friend. It is all summed up in the line they just had no real picture or feeling and Upjohn. with which the TV set ends its speech about it one way or the other. We had to about the "TV beer ": "I thought you'd create a picture of Black Label in their like to hear about it first from me." minds. along with other facts about him: He is That was our introductory commer- First, we started to construct our ideal a middle -income, blue -collar worker, be- cial. How good a job of introducing is it customer out of pieces of demographics tween 25 and 49 years old, and married doing? Well, in just four weeks "talking and psychographics. We were looking for with at least one child. TV" developed exceptionally high aware- the man who drinks a lot of beer, the And, he is part of the 20% of the ness in establishing Black Label as the famous "heavy user" of research my- beer -drinking public that consumes about "TV beer." thology. 80% of the beer drunk in the U.S, All of which demonstrates that when In this case, he really does exist. When Beer is part of his way of life and so is you want to sell something to a man, use we had him built we discovered that he is his television set. He comes home, pours his best friend. It is the old principle of not only a heavy beer drinker; he is also a beer and relaxes -usually in front of "word of mouth" carried to a logical con- a heavy watcher of television. That goes the TV, his friend. In fact, his relation- clusion.

Broadcasting Feb 5 1973 19 WCBS/FM has the kargest audience of any FM station inAmerica.In fact, only sixNl stations in the country have average licences. SIOUX FALLS PUBLIC LIBRARY SIOUX FALLS, S. DAK.

Six months ago, without much fanfare,WCBS /FM adopted a "Solid Gold" musical format featuring million -seller record hits from 1955 to the top hits of today. That was six months ago.Today we're letting you know that WCBS /FM now reaches a weekly audience of 2,331,000 people age 12 and over, making us the number one FM station in the country. In New York, WCBS /FM is also the number one station among adults between 18 and 34, during the average quarter -hour Monday -Friday from 3pm till Midnight and weekends from 6 am till Midnight. If you're an advertiser interested in reaching the largest audience in FM history, pick up the phone and give our sales force a call. STEREO SOLID GOLD 2,331,000 people are at the other end of the line.

Represented by CBS /FM Sales New York (212) 765 -4321 Chicago (312) 944 -6000 Los Angeles (213) 469 -1212

Source: American Research Bureau October/November 1972 Total Survey. Area Reports. These data are estimates subject to qualifications which CBS Radio wit supply on request. Meet your candidates.

Allowing air time for political candidates is something the Fetzer radio station in Kalamazoo has done every national election year since Herbert Hoover was in office. This year their program called "Meet Your Candi- dates" gave sixty-one official hopefuls a chance to air their political views and included an explanation of various state proposals and local issues. Helping listeners to be well informed about voting is all part of Fetzer total community involvement.

WKZO WKZO-TV KOLN-TV KGIN-TV WJEF Kalomazoo Kalamazoo Lincoln Grand Island Grand Rapids

WWTV WWUP -TV WJFM WWTV -FM WWAM KMEG -TV Cadillac Soult Ste. Marie Grand Rapids Cadillac Cadillac Sloan City LLJLjTh° Vol. 84 No. 6

more influence in getting people to take phere in which drugs were being taken Ad world gets dangerous drugs." as part of an antidrug television spot. Moreover, Dr. Kiev not only gave Dr. Kiev was followed by Philip Nel- evidence that somewhat blunts the criti- son, professor of economics at the State its back up cism of TV advertising of over -the- University of New York in Binghamton, counter drugs, but turned the attack who set out to prove his thesis that "con- around in the other direction. He sub- sumers are not completely helpless pawns businessmen," by in Washington mitted that it is "an oversimplification of in the hands of greedy using among his many arguments the In reversal of submissive role, the problem" to suggest that television is a cause drug abuse and that following novel contention that "without govern- AAF conference counterattacks; of vir- this tack "may blind many to the harm- ment intervention there would be some find commercial virtues tually no deceptive advertising" and that emerging from government controls fulness of sanctioned antidrug -abúse commercials which create an aura of' ex- the only important source of deceptive citement about the use of drugs." advertising is the law. "Whenever a law The American Advertising Federation's on advertising practices is moderately en- 15th annual public- affairs conference, Reinforcing his argument, Dr. Kiev forced." the professor claimed, "decep- conducted in Washington last week, came said that in terms of television content; tive advertising is sure to occur." on with the advertising industry manning "it's quite clear that most people make He cited as an example the law pro- the ramparts -the bells of consumer and the distinction between pills you take for hibiting the mislabeling of the fabric con- governmental retribution tolling. specific symptom relief and pills you take tent of clothing. "If that law is sufficiently "First of all, and whether we like it or for specific effects such as getting high or enforced," Professor Nelson said, "con- not, government and its jurisdiction are having kicks or turning on." sumers will believe that a clothing label here to stay," AAF President Howard H. Contrarily, he contended, when the ad- is usually correct. This will provide an Bell made clear in the opening "How to vertising focuses on the dangers of hard incentive for some manufacturer to mis- Communicate with Government" session drugs "it creates a real sense that this is label," he suggested. Without government of the four-day meeting (Jan. 28 -31). really taboo behavior and you better: not intervention and a labeling law, he "We may not like it," Mr. Bell said, do it," which, in turn, generates great pointed out, "no one could trust any seemingly sounding the tone for what enthusiasm among rebellious and alien- clothing label that it was not in the self - was going to be a mostly defensive exer- tated people. He showed video tapes of interest of the producer to correctly cise, "but we must accept it." Then in sessions with a number of patients, one specify. Hence," he added, "these cloth- the presentation made by the AAF exec- of whom told of a friend who had the ing labels, though incorrect, could not utive vice president, Jonah Gitlitz, at the urge to turn on to hard drugs after be- deceive." same session the message appeared to be: coming excited by the setting and atoms- Closer to reality, J. E. Lonning, presi- Get to know your local legislator before that legislator wipes you out. But a funny thing happened on the way to the gallows: The advertising industry (and some enlisted aides) fought back. Mr. Bell, in his opening remarks, gave a hint of what was to come. "Hav- ing suggested that we should come reason together," he said, "there comes a time when we must be capable of mustering all of the resources at our command- all the power that exists within this unique federation structure and the industry as a whole to resist encroachments on the basic freedom of advertising." And from that point on -for most of the time -advertising's considerable resources for resistance, indeed for counter- attack, were very much on display. Some of the more interesting examples (several of which offered surprising switches on widely held concepts): Dr. Ari Kiev, a psychiatrist with the Cornell Medical Center program in social psychiatry of New York hospital, stated that it is his general view, based on work with hard -core drug patients over several years, that it is a misconception to be- Countering with commercials. This "No Breakfast Droop" spot is one of two 60- second lieve that the taking of a cold tablet, or commercials Kellogg, through Leo Burnett, has produced to show children why it's any proprietary pill, has any relationship Important to eat a good breakfast. "After you've been sleeping, your body's just creeping to taking heroin or LSD. Elaborating, without breakfast in your act," a voice-over says as the camera cues in on a boy and Dr. Kiev pointed out that "the kind of his mother and a shot of a table wtih display of different breakfast foods. "Yes -your bravado that people see in a John energy pool," the announcer continues, "needs that morning fuel. So eat breakfast, Wayne's behavior -the risk -taking and don't pass it up." The closing credit line on the spot reads: "Presented in the interest that kind of thing -may actually have of good nutrition by Kellogg's." It's the only mention of Kellogg in the spot.

Broadcasting Feb 5 1973 23 dent and chief executive officer of Kel- door -whether it's wide or narrow doesn't logg Co., Battle Creek, Mich., told how matter-and it says, 'OK, all you people his company is trying to constructively walking by on the sidewalk, if any of you and beneficially meet its advertising re- feel like coming in and having a word sponsibilities at a time when advertising about this at our expense, come on in.' "is in danger" because of the "deep mis- Who are these people who are coming trust" of it that has "exploded" in the in? Do you see masses of the public com- country. He confirmed that Kellogg, ing in saying, 'Look, we're 10 million through Leo Burnett Co., Chicago, will people who represent all the consumers sponsor a noncommercial campaign on of Lavoris.' Hell, no. You got a kid by network television this spring aimed at the name of John Banzhaf who started in teaching children the virtues of a nutri- New York and came down here and got tionally sound breakfast (BROADCASTING, a job at GW (George Washington Uni- Jan. 29). versity) and he started teaching a law Mr. Lonning said that 60- second mes- class. And you know how he teaches a sages, funded with money normally as- law class? He gets all the kids in. He signed to Kellogg brand advertising, will divides them up into little groups and he be shown with a frequency that would says, 'Now each of you kids pair off and bring them to "virtually every child in start a law suit. Go on over to the FTC this country at least once over the course or the FCC and file a complaint against of the year, and most will see them sev- somebody and see how far you can get.' eral times." The sponsor he pointed out, Now you know in medical school the will be identified only in a tag line at the kids got to learn anatomy and physiology end of the TV spot reading: "Presented and what do they do? They give them in the interest of good nutrition by a cadaver to carve up. But in law school Kellogg's." Irate. Senator John Tunney (D- Calif.) we're now saying, 'Go out and find your- Mr. Lonning explained that "children went after little -cigar advertising in a self a good live business to carve up.' are special people and deserve special luncheon speech at the American Adver- Forget this nonsense about consumers as treatment" and emphasized that Kellogg's tising Federation's annual public- affairs though they were some abstraction out advertising to children "must consciously conference. there represented by a white knight on a reflect" such a commitment. But he also white steed that address comes charging in to the fought back against the viewpoint that the keynote of the public affairs FCC and the FTC whenever their in- conference, came out away all advertising to children is bad and firing at ad- terests are being threatened. These are law should be prohibited. He said this view- vertising's adversaries, particularly at students who are what he termed looking for a cheap point was based on a number of "strange the "creeping socialism" thrill and a way to practice because they assumptions," one of which "ignores the of consumerists "demanding that the didn't make lawyers." grim realities of the marketplace." business community be controlled through government regulation and legislation." Though Mr. Loevinger's voice gener- Explained Mr. Lonning: "To contend ated considerable laughter and applause, that one need only make some extrava- As a remedy, Mr. Cummings, who also is AAF's it didn't necessarily overwhelm some dis- gant promise to a child in order to make chairman, called upon the busi- viewpoints. ness community a senting Michael Pertschuk, him a slave to one's product can only to form new organiza- chief seem ludicrous to tion "with the single purpose of explain- counsel of the Senate Commerce anyone who has ex- Committee, and Gerald perienced the futility of trying to justify ing and selling the free -enterprise system Thain, assistant advertising support of products that do to all the American people." He sug- director for national advertising in the not enjoy consumer acceptance." gested that such an organization would FTC's Bureau of Consumer Protection, In another twist presentation that be engaged in a "vital crusade" and rec- both serving on the same panel with Mr. showed how the increasingly inclement ommended that it be well funded and Loevinger, disagreed that corrective advertising is regulatory climate is being turned into well organized and led by "the cream punitive. And at least at one sunshine for at least one advertiser. James of American business, labor, education, point, Mr. Pertschuk took to the attack L. Badgett, president, Schick Electric government and the church." himself, noting that the R. J. Reynolds Inc., Lancaster, Pa., credited the Federal Yet for all the aggressiveness of Mr. advertising for Winchester little cigars Trade Commission's ad- substantiation Cummings's retaliatory statements, it was "is close to a fraud" because it "does not guidelines with helping his company to former FCC Commissioner Lee Loe- smoke like a cigar, it smokes like a more than double its sales of men's vinger, now a partner in the Washington cigarette." shavers in 1972. According to Mr. Bad - law firm of Hogan & Hartson, who pre- Mr. Pertschuk went further, saying gett, Schick Electric sold 400,000 shavers sented the most telling case on behalf of that the Winchester campaign on tele- in 1971 and last year, with the FTC greater freedom for advertising and who vision "really gives the tobacco industry. "fostering a climate for fresh, realistic undoubtedly stole the show at the AAF the national advertising, a black eye. I advertising," the company sold a million. meetings. Appearing on a panel discussing think it's a problem for everyone, not just Mr. Badgett told how Schick took "Advertising and the Law," Mr. Loe- for R. J. Reynolds." quick advantage of the FTC's endorse- vinger delivered the following ripostes: Addressing a luncheon speech, in part, ment of advertisers naming competitors "Corrective advertising really is es- to the same question, Senator John Tun - when claiming product superiority if sentially a punitive measure. It is saying ney (D- Calif.), angrily charged that the such claims could be substantiated. De- to an advertiser, 'You have erred in the TV promotion of little cigars has been a spite becoming embroiled in controversy past. You have done wrong. Therefore "fabricatión" and said it amounted to and in repeated substantiation tests be- we're going to shift the consumer away "an affront to Congress and the public, cause it claimed the Schick Flexamatic from your brand. We're going to make a textbook case of corporate irresponsi- shaves closer than Norelco or Remington you do something -to say in effect to bility." He cautioned that "this callous shavers (BROADCASTING, Jan. 22). Schick the consumer -you can keep on smoking, disregard of the public by a national ad- Electric Inc., said Mr. Badgett, thrived eating bread, wearing shoes, or whatever, vertiser will bring shame and ill will upon because of the rigorous self- examination but buy some other brands.' And this is the whole advertising community" and the company was forced to undergo. "It's contrary to the whole basic theory of the indicated that unless the industry took obvious to us," he said, "that our ex- Federal Trade Commission Act, what care of the problem by itself-unless the tensive testing led us to a more effective countless decisions have said, what Con- product is withdrawn -he would support and aggressive marketing strategy than gress, what everybody said over the years. efforts to amend the cigarette advertising we might otherwise have utilized." This is not remedial. This is basically a law. Yet long before such testimony was punitive measure. And I believe it is so Among the other government figures heard, Barton A. Cummings, chairman of intended." who participated in the public affairs the executive committee of Compton Ad- "Counteradvertising has nothing to conference were Secretary of the Interior vertising Inc., New York, in delivering do with the advertiser. It throws open the Rogers C. B. Morton, FCC Commis-

Broadcasting Feb 5 1973 24 sioner Richard E. Wiley, FTC Commis- Sachs and James Neal Harvey, both pres- Safety group wants sioner David S. Dennison Jr. and Mary- idents of their own New York advertising land State Senator Edward T. Conroy. agencies, appeared on CBS-TV's The GM to buy recall ads Industry executives taking part included Morning News With John Hart to debate now after Kenneth whether advertising should be allowed on That's pitch failure Washington attorney Cox, Stock- attempt to get free time ton Helffrich of the National Association children's programs. Mr. Sachs argued of of Broadcasters Code Authority, Neal against advertising, saying: "I think it's The Center for Auto Safety, a Washing- O'Connor of N. W. Ayer & Son, William very simple. There is no one to defend ton -based group that is a Ralph Nader Tankersley of the Council of Better Busi- children's minds against what I call the spin -off, last spring initiated an effort to ness Bureaus, Charles W. Yost of the 'insidious' infiltration of materialistic persuade the nation's television networks National Advertising Review Board, Wil- twisted sense of values produced by the and individual stations to carry spots pro- liam Sharp of Coca -Cola Co., Tom commercials. Parents certainly aren't moting General Motors' campaign to re- Dunkerton of Compton Advertising Inc., capable, to a large degree, of deciding to call late -model Chevrolets for repairs Dr. Seymour Banks of Leo Burnett Co., what degree the infiltration is taking (BROADCASTING, May 1, 1972). With its attorney William Rogal and Robert Tall- place.... The only thing that can help campaign faltering, the center has turned man of Young & Rubicam International. is to have a complete regulation against to GM with a request that it undertake The attendance at the conference was all children's commercials-that is, for its own massive advertising campaign to estimated at about 300, including repre- toys, foods, any particular product that remedy the "serious inherent weaknesses" sentatives of 180 ad clubs. compels the child to say, 'I want it,' in the "present recall procedures." unequivocally." The center last week asked GM to pur- Mr. Harvey countered with a study chase "a reasonable amount of radio and by Dr. Scott Ward of Harvard which, television advertising time," to buy space Advertising rallies he said, "found that children right down in national publications and to post no- to the preschool ages are able to discern tices in all Chevrolet dealerships, all with on other fronts what a product is, what a commercial is, a view to notifying owners of 1965 -1969 have defective In Elkhart, Ind., New York, Chicago, whether they're appealed to or being Chevrolets that their cars agencies and their clients mount reasonably offered their product and engine mounts that could cause serious against attacks whether it, in turn, has value that's mean- accidents and that Chevrolet dealers will counteroffensive at cost. on children's -television commercials ingful to them." He also said that "there make the necessary repairs no is no possibility ... for a manufacturer The request was made by Tracy Wes - ten, of the Stern Community Law Firm, The AAF public -affairs conference in to be irresponsible today in producing in a letter to Rich- Washington was not the only place where television commercials for children. counsel for the center, . . ard chairman GM's the advertising community showed defi- They're very tightly regulated. We C. Gerstenberg, of nite signs of marshalling efforts to com- already have the regulations that enforce board of directors. against advertising. Par- a kind of quality insurance insofar as the GM's recall procedure has been to send bat attacks TV registered letters to every traceable owner ticularly in the volatile area of children's commercials themselves are concerned." the advertising industry last Arthur W. Schultz, chairman of the of a vehicle in need of an engine mount. programing However, Mr. Westen said this procedure week began taking countermeasures. board, Foote, Cone & Belding Communi- cations, touched on the subject Jan. 26 is inadequate, particularly when measured Miles Laboratories, Elkhart, Ind., against the techniques used to induce which voluntarily withdrew its commer- when he addressed the Law Club in Chi- cago. Under the theme, "Advertising and purchase of the automobiles. cials from children's programing last July The center, in disclosing its own plans (BROADCASTING, 24, has Freedom of Speech," he cited the Action July 1972), pro- for a campaign to promote the recall ef- duced a series of five 60- second and for Children's Television petition to the FCC fort, unveiled two radio and television five three -and -a -half- minute public-service to forbid advertising on children's spots and a number of ads programs. said print produced spots about nutrition. He that "this recommenda- for it by the Stern Concern, a Stern law - Created by Vivian Auerbach Asso- tion is based on the conclusion- totally firm affiliate that prepares public- interest ciates, New York, the spots feature a Mr. unproved -that children are somehow in- advertising. Nutrition who discusses proteins, carbo- jured or wrongly manipulated by the ad- fats, minerals and vitamins vertising on the The center was turned down by the hydrates, - that appears programs. when it asked them to and offers examples of the foods that To the contrary, it can be argued that three networks advertising carry the spots, and it now has a fairness - have them. of food products, such as against them The commercials are designed for in- breakfast foods, to children is a very doctrine complaint pending at the FCC as a result. The center had clusion in network and local weekend positive step. The cereal companies - morning and weekday afternoon chil- among the largest users of advertising success with some radio and television in Los Angeles and San Fran- dren's programs. At the end of the an- on children's encourage the stations programs- cisco, in those markets nouncements a little boy spills a wagon breakfast habit in children -and they but other stations that spell out The recommend fully and in Washington -the only markets load of letters "Miles." nutritional breakfasts where efforts were made to place the tag, People as well. fact, is the "The Who Care About Nutri- In advertising greatest spots on local rejected them. tion," is added on. source of nutritional information to con- stations- Last Wednesday (Jan. 31) Irving sumers." It's Lando /Bishopric Lando, Pittsburgh -based advertising agency, has merged with Bishopric & Fielden, Miami agency, to form Lando /Bishopric. Robert N. Lando, founder and president of Lando, will serve as president and chief executive officer of the new agency, and Karl Bishopric, founder and chairman of the Miami agency, will be chairman of the board. L/B has capitalized billings in excess of $20 million, about 45% of that in broadcast media. Lando has had a regional office in Miami for the past 18 months. That office has moved to Bish- For and against. James Harvey (I) and Irving Sachs, presidents of their own New York opric quarters at 3361 S.W. Third Ave- advertising agencies, last week discussed the pros and cons of advertising on children's nue. Lando will maintain its Pittsburgh TV programs on CBS's Morning News with John Hart. offices at 725 Liberty Avenue.

Broadcasting Feb 5 1973 25 Power company spots bring on fairness fight FCC is asked to interpret issues as controversial and give opponents air time on WOXI -TV and WJBF -TV The FCC has been asked to rule that two Georgia TV stations- wQxt -Tv Atlanta and WJBF -TV Augusta -violated the fairness doctrine by carrying Georgia Power Co. spots. The complaint was filed in behalf of the Georgia Power Project, originally organized to oppose a rate increase by the power company; the Atlanta chapter of the National Welfare Rights Orga- nization, and the Georgia Tenants Asso- ciation. The complaint alleges that the spots, which the stations have aired regularly since June, are designed to convince the -L public that the power company "is a re- GF meets MPC. Current plans for Media Payment Corp., New York, clearinghouse sponsible entity seeking to deal respon- for broadcast advertising, were explained last week by Its president, Kenneth P. sibly" with a number of "closely inter- Donnellon (c), in a meeting with General Foods officials Paul C. Cregan (I), advertis- related controversial issues of public im- ing auditor, and Paul J. Harvey, manager of advertising controls in GF's corporate portance." As listed in the complaint, marketing services department. The discussion was one of several formal meetings they are the company's need to expand its in which MPC is explaining its functions in the buying and selling (as well as account- generating capacity, the need for a rate ing and paying) of spot broadcast to major advertisers and advertising agencies. increase and the soundness of the corn - pany's "regressive rate structure," "the "inhalation is unnecessary to obtain the impact of rapidly expanding generation of electricity upon nation's Another little -cigar maker nicotine effect." Cigarette smoke is gen- the limited erally below that point. The guidelines sources of energy," "the environmental tries to avoid associations also call for clear definition of the prod- dangers caused by Georgia Power's gen- with Winchester uct as little cigars on packaging and in eration of electricity," and whether pro- uproar advertising. motional advertising by a state -regulated Consolidated Cigar wants guidelines monopoly "is a desirable practice." for clearly defining true cigar products The complainants asked the commis- No Pepper bill now sion to direct the two stations to provide The Consolidated Cigar Corp., charging them "or other informed persons" with that it has become an innocent victim "in on drug -ad restrictions regular spot -advertising time, comparable to that sold to Georgia Power, to present the controversy and confusion surround- His committee rejects ing staff report contrasting views on those issues, and to and set off by a product made by the that wanted television blacked Reynolds Tobacco Co. [Winchester little out use program time "to redress the past im- balance" the ads were said to have cre- cigars]," has sent in a letter to the Fed- Representative eral Trade Commission and Claude Pepper's (D -Fla.) ated. Senate Con- House Select Committee on sumer Subcommittee Chairman Frank E. Crime last Originally, the complainants had noti- week rejected a staff report fied 11 in the state were car- Moss (D -Utah) a proposed set of guide- containing stations that lines a recommendation to ban drug adver- rying the power company's spots that for marketing little cigars. Winches- tising ter, as currently made, would not meet on television between 8 a.m. and fairness complaints might be filed against Consolidated's guidelines. 9 p.m. them if they did not make free time available for the airing of responses (BROAD- Consolidated is currently test- market- The committee met in executive ses- CASTING, 30, ing its own little cigar, Dutch Treats by sion last Wednesday (Jan. 31) and, ac- Oct. 1972). Dutch Masters, in six markets: Albany - cording to a spokesman, decided that Only one of the other stations -wRDw- Schenectady -Troy, N.Y.; Dayton, Ohio; there was insufficient justification for cer- TV Augusta -has indicated it would air Des Moines, Iowa; Columbus. Ohio; tain of the staff's recommendations-in- spots produced by the complainants, ac- Grand Rapids -Kalamazoo, Mich., and cluding the proposal for restrictions on cording to their petition to the commis- Sioux City, Iowa. The test is being aug- TV drug advertising ( "Closed Circuit," sion. However, the complainants' attor- mented by a campaign of 30- second TV Jan. 29). ney, Mark Asher, of the Media Access Project, said the other stations, with the commercials created by David, Oksner & The spokesman said the staff has been Mitchneck, New York. exceptions of wQxt -TV and wJBF -TV, have instructed to revise the report-most of exhibited adequate responsiveness. E. W. Kelley, chairman of Consoli- which deals with the drug problem in dated, took issue with the FTC report to schools resubmit WQXI -TV said it felt that only the rate -and to it to the com- increase raised a controversial issue, and Congress (BROADCASTING, Jan. 29) that mittee. The report was based on drug advocated placing little cigars presented contrasting views on that ques- under the hearings the committee held last year. law banning broadcast advertising of cig- tion. WJBF -TV said it does not believe arettes. "The public interest would be Another House source said that the that carrying the company's commercials best served," Mr. Kelley stated, "not by committee felt that those hearings did raises any fairness -doctrine issues. equating two different kinds of smoking not have sufficient input from broadcast- products but by clearly defining their dif- ers, advertisers and others concerned to ferences. Little cigars made by the guide- justify a flat ban on TV drug adver- Engman can't say lines we propose are cigars, not cigarettes, tising. But, he said, the committee is still and will be smoked more like cigars than concerned with televised drug ads and has he wasn't warned cigarettes." He said that, under Consoli- instructed the staff to include in the re- Senator John Tunney (D- Calif.), junior dated's guidelines, smoke from little cig- vised report a statement that TV drug member of the Consumer Subcommittee, ars must have an acid -alkalinity balance ads might be a problem, that they de- last week put Lewis Engman on notice of pH 6.16 or above (similar to large serve continued attention and that self - that his nomination to be chairman of the cigars) at which point, Mr. Kelley said, regulation would be sought. Federal Trade Commission "will be sub-

Broadcasting Feb 5 1973 26 Prize Catch.

"The Beverly Hillbillies" have caught a prize audience. Eight out of every ten women viewers are 18 -49 years old. A station and its advertisers couldn't ask for more. Viacom

Source: ARB, Nov. 1972. Audience estimates are subject to qualifications available on request. ject to intense scrutiny" at a Senate Com- added evidence that Mr. Engman may be agencies on media affairs and assist them merce Committee hearing to be held to- in for a difficult time. "Fortunately, for in media planning and in the solicitation day (Feb. 5). the Commerce Committee, if not for Mr. of new accounts. Speaking last week to the American Engman," Senator Tunney said, "he can- The arrangement will be flexible but Advertising Federation public affairs con- not take refuge -as so many recent ad- permit any of the NAAN group to make ference in Washington, Senator Tunney, ministration nominees have -in ignor- use of services for such functions as esti- who also is the junior member of the ance." The senator explained that since mating, billing, paying charges, resolving Commerce Committee, noted Mr. Eng- Mr. Engman is not new to Washington discrepancies and offering post -buy anal- man's appointment out of the White and has been involved in questions of yses. Both Sam Vitt, VMI's president, and House staff (where he has been assistant consumer policy, the Commerce Commit- Fred Mitchell, NAAN's president, stress- director of the domestic council) and said tee "will expect hard answers to straight ed the savings smaller agencies can real- this makes for "natural and recurring questions." ize through such a buying mode and the concerns." The White House "nesting access NAAN members now will have to place," said the senator from California, expertise normally associated with larger "tokens poorly for that statutory spirit of billing agencies. independence which the Trade Commis- Small- agency group Among NAAN members are sion must have to be an honest and effec- ties with Vitt Media Hender- tive policeman." son Advertising Agency, Greenville, S.C., its Still, Mr. Tunney was willing to Vitt Media International, a media -buying and Atlanta and Chicago offices; La- acknowledge that Mr. Engman's past per- service in New York, will provide services vidge & Associates of Knoxville and its formance in government promises that he for the National Advertising Agency Net- Atlanta, Greensboro, N.C., and Chatta- will be as responsive to public concern work (NAAN), a group of 29 regional nooga offices; the Ullman Organization in about advertising abuses, while pressing and local agencies. Philadelphia; The Adams Group in Wash- for remedial action and maintaining the Under the agreement, VMI will buy ington; Carr Liggett Advertising, Cleve- independence of the FTC, as were his spot and network TV and radio for the land, and its Chicago office. predecessors, Casper Weinberger and agencies, which collectively bill about Miles Kirkpatrick. $100 million with about $25 million in Having offered the White House nom- broadcast. Most of the activity, however, Inside honors ination this small concession, Senator will be in spot TV. The Art Directors Club and the Copy Tunney went back on the offense, giving V M I also will provide counseling to the Club of New York have joined forces to produce The One Show -which they say will be "bigger than the both of us." The BAR reports television- network sales as of Jan. 7 event merges two prestigious awards -the Art Directors Gold Medal Award compe- CBS $14,494,500 (35.2 %), NBC $15,186,300 (36.9 %), ABC $11,452,900 (27.9 %) tition (52 years old) and the Copywriters Total Total Gold Key Awards (given for more than minutes dollars week week a decade). Deadline for the first expand- ended ended 1973 total 1973 total 1972 total ed competition is March 15. The awards Day parts 7 Jan. Jan. 7 minutes dollars dollars ceremony will take place in June and the Monday- Friday show will be on exhibit that month in Sign-on -10 a.m. 56 $ 387,400 56 $ 387,400 $ 292,800 New York. Radio and TV advertising are Monday- Friday included in the competition as well as 10 a.m. -6 p.m. 903 10,424,100 903 10.424,100 5,434,000 print. Saturday- Sunday Sign -on -6 p.m. 235 3,901,800 235 3,901,800 12,173,900 Monday- Saturday Business Briefs 6 p.m. -7:30 p.m. 84 2,698,800 84 2,698.800 2,766,500 Sunday 6 p.m.-7:30 p.m. 12 199,200 12 199.200 1,062, 700 Oscar sponsors. Annual Oscar awards Monday -Sunday to he telecast live on NBC Tuesday, 7:30 p.m. -11 p.m. 389 21,810,400 389 21,810,400 23,728.200 Monday- Sunday March 27 (10 p.m. to conclusion, NYT), 11 p.m.- Sign -off 109 1,712,000 109 1,712,000 will be sponsored by Chevrolet Motor di- 867,100 vision, Total 1,788 1,788 $41,133,700 General Motors Corp.; Detroit, $41,133,700 548,325,200 through Campbell- Ewald, Detroit; Cluett, 'Source* Broadcast Advertisers Reports network -TV dollar revenues estimates. Peabody & Co., New York, through Young & Rubicam, New York; Shell Oil BAR reports television -netw ork sales as of Jan. 14 Co., Houston, and Merrill Lynch, Pierce, Fenner & Smith, New York, through CBS $26.522,300 (33.0 %), NBC $30,648 .600 (38.2 %), ABC $23,153,300 (28.8%)' Ogilvy & Mather, New York; Campbell Total Total Soup Co., Camden, N.J., through BBDO, minutes dollars week week New York, and General Motors Corp., ended ended 1973 total 1973 total 1972 total Detroit, through D'Arcy, MacManus- Day parts Jan. 14 Jan. 14 minutes dollars dollars Masius, Detroit. Monday- Friday Rep appointments. WGTV-TV Traverse Sign -on -10 a.m. 62 $ 407,700 118 $ 795,100 $ 606,600 City, Mich.: H -R Television, New York Monday- Friday WETE(AM) Knoxville, Tenn.; wcwA(AM) 10 a.m. -6 p.m. 881 7,301,000 1,786 17, 725,100 11,638, 700 and wIOT(FM) Toledo, Ohio: Buckley Saturday- Sunday Radio Sales, New York WLOL-AM -FM Sign -on -6 p.m. 221 5,994,900 457 9,896,700 18,246,600 Minneapolis -St. Paul, McGavren -Guild, Monday- Saturday New York www(AM) New York: 6 p.m. -7:30 p.m. 82 1,812,800 166 4,511,600 4,591,900 Bolton /Burnside International Ltd., New Sunday York. 6 p.m. -7:30 p.m. 12 930,400 24 1,129,600 1,771,400 With eye to TV. Mitsubishi Interna- Monday- Sunday tional New York, 7:30 p.m. p.m. 392 781 Corp., has appointed -11 20,991,700 42,802,100 41,771,200 The Philadelphia Agency, Philadelphia, Monday- Sunday to handle advertising for its line of im- 11 p.m.- Sign -off 114 1,752,000 223 3,464,000 1,925,800 ported motorized leisure -time vehicles, in- Total 1,764 $39,190,500 3,555 $80,324,200 $80,552,200 cluding motorcycles. Agency plans TV 'Source: Broadcast Advertisers Reports network -TV dollar revenues estimates. campaign.

Broadcasting Feb 5 1973 28 THE RADIO AND TELEVISION COMMISSION OF THE SOUTHERN BAPTIST CONVENTION PRESENTS THE DISTINGUISHED COMMUNICATIONS MEDAL

JULIAN GOODMAN President, National Broadcasting Company With Admiration and Respect: For the courageous manner in which he bears great responsibility at a time when such courage is not popular; For the intensity of his loyalty and devotion to his craft at a time when it faces great travail; For the integrity of his position as an independent leader in the broadcast industry when it would he infinitely easier to be a follower; And for his ability to stay in touch with the people as he discharges his responsibility to them, we cite Mr. Goodman as the Distinguished Communicator of 1973. a"1 t UF .

From the powerful hand of the Almighty, life and strength flow to the still tender hand of the mortal Adam and through his inert limbs. Although the media of electronic communication arc products of the 19th and 20th centuries, the art of communication began when man uttered his first words -perhaps as a reply to the voice of God. Thus, the beginning of communication is properly depicted in Michelangelti s Creation scene, where God's finger touches Adam, giving life to man.

ROBERT SARNOFF BILL D. MOYERS . WALT DISNEY ELMER W. LOWER 1964 1966 1967 1972

DISTINGUISHED COMMUNICATIONS MEDAL PRESENTED ON THE OCCASION OF THE FOURTH NATIONAL ABE LINCOLN AWARDS / FEBRUARY 8, 1973 Paul M. Stevens, President of Southern Baptist Radio -Television Commission / 6350 West Freeway / Fort Worth, Texas 76116 for use in judging the performance of an responsible for what they broadcast. Media incumbent whose renewal is challenged. Neither OTP nor the White House has Officials believe the ban would also ex- or wants the power to affect the grant or Whitehead: Try tend to questions concerning the amount denial of any broadcast license, he added. of news, public affairs and other pro- Nor would there be any change in the the renewal bill, graming applicants are proposing. commission's "commendable practice" of Some officials also said that the pro- refraining from interfering in questions you'll like it posed bill could lead to more rather than of news bias, slanting or accuracy absent fewer competing applications. The draft extrinsic evidence of intentional wrong- OTP director again attempts is aimed at protecting renewal applicants doing on the part of the licensee. to divert attention from SDX speech against such applications by denying As for the speech, Mr. Whitehead said, to facts in proposed legislation hearings to challengers unless they can "it was intended to remind licensees of -with which the FCC is having demonstrate that there is a material ques- their responsibilities to correct faults in some technical difficulties tion as to whether the incumbent the broadcasting system that are not (and warrants renewal. "The danger is that should not) be reachable by the regula- Clay T. Whitehead, director of the Office what are now filed as petitions to deny tory process of government." This does of Telecommunications Policy, made an- renewal applications might be elevated to not mean that managers of network af- other effort last week to disentangle the the level of a competing application," one filiates must monitor network feeds and administration's proposed license -renewal official said. "If you succeed in getting a erase "ideological plugola" or "elitist gos- bill from the rhetoric of the Indianapolis hearing, you have a leg up." sip." Rather, he said, management should Sigma Delta Chi speech in which the And would such a hearing he limited be aware of what the station is broad- bill's existence was disclosed. As he to the incumbent and the original chal- casting and reach its own conclusions as ex- what views plained it, the bottom line reads "free- lenge? Or would the commission be to mixture of conflicting on dom and responsibility." obliged to invite other applicants to file - public issues are necessary to inform the Mr. Whitehead offered his explanation and to take advantage of the work done public on public issues in an orderly man- in a letter to Mark Evans, of Metromedia by the original challenger? That was ner. "The relationship between the Inc., who as head of the National Asso- another question the commission posed. proposed bill and my he said, ciation of Broadcasters task force on li- The controversy surrounding the pro- speech," "is no bill, does not involve ques- more than the relationship between free- cense- renewal legislation, had asked for a posed such was dom and responsibility that we find clarification of the speech as it related to tions. It created by Mr. Whitehead in every- his speech on Dec. 18. in which he an- where in our society." And in that regard, the proposed legislation ( "Closed Cir- cuit," Jan. 8). nounced that the administration was there was no retreat from the thrust of Mr. Whitehead described the proposed planning to offer the license -renewal bill the Indianapolis speech's call to indi- and then went vidual licensees to counterbalance the bill as possibly only a "first step" in re- on to score the networks versing the trend toward "more detailed for alleged news bias and network affili- power of the networks -although he did regulation" of broadcasting. ates for passing the buck of responsibility not in the letter restate his criticism of And, noting to the networks. of network news. that broadcasters will have an opportu- many, including in has consistently pro- nity "in the next few months" to To some Congress, He said OTP help a warning of Congress chart the future this added up to that the ad- moted the cause less rather than more direction of ministration was proposing to subject af- regulation of broadcasting. And the pro- broadcast regulation, he appealed for filiates to the of losing li- posed bill, he feels, is consistent with broadcasters of danger their that support the administration censes if they did not curb what Mr. approach. Besides providing protection at proposal. Whitehead had referred to as "elitist renewal time and barring the commission "I hope you can realistically come to gossip" on the networks. from prescribing programing criteria, it grips with the problems involved in broad- Nothing could be further from fact, would extend the license period from casting regulation, and help reverse" the present according to Mr. Whitehead. He said the three to five years. The only stated cri- trend of broadcast regulation, Mr. proposed bill would add to not would require Whitehead nothing teria are new -they wrote, adding, "We hope that broadcasters' present obligations to be broadcasters to establish that they have broadcasters will support us." Mr. Evans said he was "very pleased" by the letter, and that it contained no Bill boxscore. Slx more license -renewal bills have been introduced in the House, surprises. "There was some deliberate making a total of 48 introduced thus far in both Houses. The measures are: H.R. distortions of the proposal" in the press, 2657 by Harold Collier (R- III.), H.A. 2814 by James Collins (R -Tex.) and 21 co- he said. And although he said he could sponsors, H.R. 2856 by Carl Perkins (D -Ky.), H.R. 2903 by Richard Shoup (R- Mont.), not speak for the NAB, he felt broad- H.R. 2986 by John Duncan (R- Tenn.) and H.R. 2988 by Edwin Edwards (D -La.). casters generally "could live happily" In the area of newsmen's privilege, the following additional bills have been with the proposed bill. "I haven't met offered: H.R. 2651 by Edward Boland (D- Mass.), H.R. 3181 by Charles Whalen Jr. anyone [in broadcasting] who doesn't like (R -Ohio) and nine co- sponsors and H.R. 3369 by Lawrence Coughlin (R -Pa.) and it." 1 co- sponsors. But it appeared that the primary ob- Other broadcast -related legislation introduced in the Senate and House: H.R. 2675 stacle to passage of the proposed bill, as by Barry Goldwater Jr. (R- Calif.), Alphonzo Bell (R- Calif.) and James Corman (D- drafted, is not political or ideological but Calif.), to establish a Federal Audiovisual Coordination Board to regulate production technical. The FCC last week is said to by federal agencies of TV, radio and other audio -visual material; H.R. 2724 by Jerry have written the Office of Management Pettis (R- Calif.), to prohibit sports blackouts when home games are sold out 48 and Budget, which is soliciting comments hours in advance; H.R. 2730 by Philip Ruppe (R- Mich.) and S. 544 by Philip Hart (D- within the government before sending the Mich.) and Robert Griffin (R- Mich.) to permit broadcasting of information concerning proposal to Congress, that the measure state -run lotteries; H.R. 2742 by Robert Tiernan (D -RA.), which establishes a formula raises a number of serious questions, and for permanent financing for the Corporation for Public Broadcasting (predicated on might cause results apparently unintended amounts received from nonfederal sources); H.R. 2744 by Mr. Tiernan to establish a by the drafters. The commission, how- National Institute for Advertising, Marketing and Society to study the effects of ad- ever, did not take a position on the merits vertising; H.R. 2745 by Mr. Tiernan to provide presidential and vice -presidential of the proposal. candidates with blocks of broadcast time prior to the general election (to be paid One key aspect of the proposed bill for by the government at the lowest unit rate); S. 480 by Mike Mansfield (D -Mont.) particularly troublesome to the FCC is and Lee Metcalf (D- Mont.) to allow TV translators to carry local advertising and be the ban on the commission's use of pre- fed by microwave; H.R. 2821 by Samuel Devine (R- Ohlo), to provide for regulation determined programing -performancc cri- of the TV networks by the FCC; S. 551 by William Scott (R -Va.), to make it unlawful teria for renewal applicants. How is the for broadcasters to attempt to deceive the public In news and public -affairs pro- commission to determine performance graming (including editing and rearranging material without disclosure); H.R. 3128 without standards? officials asked. The by Joseph Gaydos (D -Pa.), to establish a White House Office of Consumer Affairs commission is considering such standards and a Consumer Protection Agency to represent consumers before federal agencies.

Broadcasting Feb 51973 30 Country Gold is the music adults want to hear in the Dallas -Fort Worth TSA. And that's the only kind we play on WBAP 820 Radio. With our Number One rating in adult listenership,* we're leading your prospective customers around by the ear. If you want their attention, just give us a call. 'OctoberNovember 1972 ARB Avg. 1/4-hr. listeners Mon. -Fri. TSA

RaDIO aa'rs i CLEAR CHANNEL / NBC / FORT WORTH- DALLAS

Represented nationally by Robert E. Eastman & Co., Inc. been attuned to and have made a good - port the NAB's license- renewal bill. Con- faith effort to meet the needs of the com- Evangelical aid trary to charges against the legislation, munity, and have afforded a reasonable he said, the measure would not preclude opportunity for the discussion of con- is sought on side petitions to deny or competing applica- troversial issues of public importance. tions and would not free the broadcaster But, Mr. Whitehead said, the public of broadcasters from FCC regulations. and Congress would not consider increas- Mr. Wasilewski also warned the NRB ing broadcasters' freedom without at the Religious conference is briefed of threats to ban proprietary drug adver- same time expecting "some indication tising from TV and that voluntary on fight against repressive laws radio. "This pressure exercise of responsibility and for license -renewal relief is being exerted by the same cabal of peo- by broadcasters can operate as an effec- ple who were behind the legislation tive substitute for such controls." that Religious broadcasters have a vital removed cigarette advertising from He said the broadcaster, not govern- stake radio in the issues that are current and television," he said. Just as the ciga- ment, should take the lead in fostering a of concern to commercial broadcasters and cable - rette- advertising law failed to decrease healthy debate on important issues. But cigarette consumption, he said that "does not mean allowing casters. That was the reminder voiced at he said, a prohibi- a National Religious Broadcasters' an- tion of broadcast drug advertising is a three companies to control the flow of "phony solution" national TV news to the public, nual convention in Washington last week that capitalizes on the ac- public's concern with countable to no one but themselves. The in speeches by Clay T. Whitehead, di- the drug problem. public rector of the Office of Telecommunica- Unless a causal relationship is established has little recourse to correct de- between ficiencies in the system, except urging tions Policy; Vincent Wasilewski, presi- drug advertising and the drug more detailed dent of the National Association of problem in this country, he said, "we government regulation." must He stressed, as he has in interviews on Broadcasters; David Foster, president of continue to fight such discrimina- television and in the press since Indian- the National Cable Television Associa- tory legislation." apolis, and in a speech in New York last tion, and FCC Commissioner Benjamin The principal point made by Mr. Fos- month, that while the administration's ap- Hooks. ter was that the expansion of cable tele- proach means greater freedom for broad- Mr. Whitehead outlined the adminis- vision holds great promise for religious casters, those who are accusing him of tration's proposed license -renewal bill, broadcasters. He pointed out that reli- leading the assault on free expression are stressing the importance of relying on in- gious programing on CATV origination in reality the advocates of the govern- dividual stations to decide the kind of or public- access channels can achieve ment tools that make censorship possible: programing that best fits the needs of substantial "economies of scale" over "Some, who now profess to fight for their communities (see also page 30). broadcast television. At the same time, he broadcasters' freedom, would rely on Broadcasters, including religious broad- said, religious broadcasters can aid the regulatory remedies such as licensing the casters, must assume this responsibility, CATV industry with their production networks, burdening the broadcaster and he said. expertise. the audience with the clutter of counter - "If we ... have to trust government, The message from Commissioner advertising, banning ads in children's pro- there really isn't much future for the Hooks was that religious broadcasters grams, ill- defined restrictions on violence kind of society we want." have an obligation to proclaim their evan- and the like." Mr. Wasilewski urged the NRB to sup- gelical message and shrug off the "gloom and doom and pessimism and defeatism" that he said seems to permeate the broadcasting industry. The NRB, he said, FEATURED BY should use its power "to change the con- ditions that exist and make this a better AMERICA'S OUTSTANDING world." MEDIA BROKER Changing Hands Announced WnTV(TV) (ch. 5) Weston, W. Va.: Sold by Broadcast Industries of West Virginia Inc. to W. Russell Withers Jr. and others for $600,000. Mr. Withers MID -EAST has a 90% ownership interest in KcMO- AM-FM Cape Girardeau, Mo., and is vice president and director of James K. With- ers Inc., a Cape Girardeau real -estate $400,000 firm. Alu v is a CBS-TV affiliate and operates with 100 kw visual, 20 kw This highly profitable daytimer aural and an antenna 880 feet above is dominant in its average terrain. market, has a powerful signal on a low frequency. WESM(FM) Prince Frederick, Md.: An excellent investment opportunity Sold by George E. Gautney and Carl at less than T. Jones to Melvin Golleb for $110,000. six times cash flow for a buyer able to pay all cash. The sellers are Washington consulting engineers. Mr. Golleb, a Philadelphia businessman, is also purchasing imam- (Fm) San Jose, Calif. He has no other broadcast interests. WESM operates on 92.7 mhz with 2.4 kw and an antenna BIACKBURN&LOMPANY,INC. 465 feet above average terrain. Broker: & RADIO Blackburn Co. TV CAN NEWSPAPER BROKERS / NEGOTIATIONS FINANCING APPRAISALS Approved WASHINGTON, D.C. CHICAGO 60601 ATLANTA 30309 BEVERLY HILLS 90212 20006 KWJJ(AM) Portland, Ore.: 333 N. Michigan Ave. 1655 Peachtree 9465 Wilshiro Blvd. Sold by 1725 K Street. N.W. (312) 346 -6460 Road, N.E. (213) 274-8151 Rodney F. Johnson and others to Roy (202) 333 -9270 (404) 873 -5626 73 -9 H. Park Broadcasting for $2.5 million (see page 42).

Broadcasting Feb 5 1973 32 receive relatively modest increases under noted that government pay raises, which FCC the proposed budget. The Broadcast Bu- became effective Jan. 7, are not reflected Nixon decides reau, which is operating on $6,676,000 in either the 1973 or proposed 1974 this year, would be allocated $6,970,000, budgets; the new pay schedules will re- asked $5.6 million while the Common Carrier Bureau, for quire congressional amendments increas- for '74 which $4,580,000 was set aside in 1973, ing the outlays for both years. In addi- too much would receive $4,867,000 next year. The tion, some fees are phased in, and will But $36,860,000 budget is still Field Engineering Bureau would be cut not produce the full amount in the first $2.7 million more than current year; hack, from $8,614,000 to $8,452,000. year. Officials also pointed out that the only Cable Bureau gets sizable hike; The budget also appears to indicate commission, beginning in 1975, will be FTC and CPB feel pruning shears a reduction in funds for research and required by law to pay rent on its quar- planning -from $4,655,000 to $4,566,- ters to the General Services Administra- President Nixon's proposed budget for 000. However, the 1973 figure includes tion. This would be another cost the fees fiscal 1974 will permit the FCC to appre- some substantial nonrecurring expenses, would be expected to cover. ciably expand its activities in only one including $600,000 for a new laboratory. Authorized funds for another regula- area-cable television. As a result, the new budget actually pro- tory agency of interest to broadcasters - The fact that the commission is the vides for an increase in funds for re- the Federal Trade Commission -would only federal agency that seeks to recover search and planning, some of the new be reduced in fiscal 1974. The President all of its expenditures from those it regu- money will be used for the commission's is proposing an authorization of $30,- lates apparently did not impress the increasing activity in regional spectrum 090,000, down slightly from $30,430,000 President's aides who put together the management. for the preceding year, although the ac- $268.7- billion budget, which reflects cuts The President's budget, while a dis- tual amounts expected to be spent are in, if not the elimination of, a number of appointment to the commission, will about the same-$30,040,000 in the new federal programs. probably mean a reduction in the fee in- year, $29,445,000 in the current one. The budget makers included $36,860,- creases the agency proposed in Decem- However, the budget notes that $1.5 mil- 000 for the FCC (BROADCASTING, Jan. ber for those it regulates. The proposed lion will be transferred from FTC funds 22), some $2.7 million more than it was fee schedule, which would result in a to the new Consumer Product Safety authorized to spend in fiscal 1973, but 30% increase in the revenues paid in Commission. some $5.6 million less than the commis- for most broadcast services and a 331/2% And the budget reveals plans to re- sion had sought. increase in the annual subscriber fee paid duce spending for "consumer protec- Total outlays would actually be less by cable -television systems, was based on tion," which involves the investigation of in the new fiscal year, which begins July a proposed appropriation of $42.5 mil- deceptive acts and practices, including was 1. The commission this year is spending lion, which the commission then false and misleading advertising. Funds $37,017,000, which includes money au- seeking (BROADCASTING, Dec. 18, 1972). for this activity would be reduced more thorized -for the AT&T rate investiga- However, commission officials last than $1 million -from $14,865,000 to tion and for land -mobile monitoring sta- week said there are difficulties in at- $13,838,000. However, the budget pro- .tions-but not spent or obligated in tempting to estimate how much of a poses a continuation and expansion, "as 1972. Total outlays for 1974 are esti- reduction in fees might he required. They warranted," of the program requiring mated at $36,375,000. A breakdown of the proposed authorization for the FCC shows that the corn- mission, with the administration's con- currence, feels the need to strengthen the Cable Television Bureau to handle The Sale of the increase in duties required by the agency's growing responsibilities in con- WHBQ -FM nection with the new industry. The bureau, the newest one in the Memphis, Tennessee commission's table of organization, would be given $1,805,000 to do its job next by year, almost $700,000 more than was RKO INC. earmarked for the bureau in fiscal 1973. GENERAL, The increase would provide for a dou- to bling of the bureau's present staff of 47, to about 100. (Total employment at the SOUTHERN BROADCASTING CO. FCC could increase by 98 jobs to 1,899 permanent positions.) of The new staffers -who would include lawyers and economists-would be used Winston -Salem, North Carolina to whittle down a backlog in cable systems' applications for certificates of com- has been completed. pliance (there are some 1,900 applica- the undersigned handled tions pending); to research cable tele- negotiations leading to this transaction. vision's impact on and interaction with other communications technologies, including broadcasting and communications satellites, and to help implement the new rules requiring major-market I N C. systems to afford exclusivity protection America's most dynamic and experienced media brokers. to syndicated programing. In addition, the bureau plans to hire WASHINGTON, D.C.: 1100 Connecticut Ave., N.W., 20036 (202) 393 -3456 what Bureau Chief Sol Schildhause calls CHICAGO: 1429 Tribune Tower, 60611 (312) 337 -2754 DALLAS: 1511 Bryan Street, 748 "media people" who are 75201 (214) -0345 -individuals SAN FRANCISCO: 111 Sutter Street, 94104 (415) 392 -5671 familiar with broadcast rating services and with the buying and selling of time. Brokers of Newspaper, Radio, CATV & TV Properties He says the commission now lacks expertise in that area. As for the other bureaus, most would

Broadcasting Feb 5 1973 33 THE NEW DIMENSION IN BROADCASTING AND PRODUCTION

The ACR -25 cassette recorder /reproducer is the ultimate in quality recording -and much more. It's the most versatile production tool yet made -and much more. It's the quickest, most flexible, no -hands automatic spot and short - segment program player, hands down. It will have as much impact on TV broadcasting as the first commercial video tape recorder, our VR -1000 -and the first high -band VTR, our VR -2000.

The ACR -25 is much more than a spot player The ACR -25 is a production tool unmatched anywhere Certainly the ACR -25 solves the problems of multiple spotting. But it does it It does more than solve today's prob- quicker and with more flexibility, selec- lems, it will meet new requirements tability and automation than any other years in the future. But paramount is unit made. It provides continuous play the challenge its capabilities present to of :30's, ID's and hitchhikers -with no imaginative producers. They'll be able black air. It doesn't just do things bet- to create things quicker, simpler and ter. It does things no other machine can better than ever before -or perhaps do -and never will be able to without things they have never been able to do basic design changes. before. Here's why: The ACR -25 cassette Each cassette can hold up to 6 min- The ACR -25 can program up to 40 The rugged cassette is high impact, utes of tape at 15 ips. In the interest of events, divided into as many sequen- molded plastic to take care of all the interchangeability, the standard spool ces as desired - several hours worth, rough handling you can give it. It's holds 3 minutes of tape plus sufficient depending on the programming. absolutely unique. The following fea- leader for threading up a reel -to -reel Think how simple that could make VTR. tures are exclusive ... no cartridge or what is now a five VTR station break! Or other cassette has them: The carrousel- random access an hour newscast, complete with your There are no bearings in the cassette or sequential on- the -scene production, network dubs, sports, weather, multiple spots and cuts itself. Why subject them to accidental the ACR -25, The ACR -25, and only to the anchorman. misalignment or damage? Precision offers fast, shuffle -free random -access. bearings are in the ACR -25 where they Load and program the machine for The ACR -25 as a recorder belong. sequential play if you like, but you also have the option of true random -access Translate all the above broadcast fea- programming. Saturation spot sched- tures into recording capabilities -from ules, schedule changes, and make - multiple sources -and you can see what goods are all accomplished by simply a versatile production tool the ACR -25 punching up a new program. No dupli- can be; for example, you can dub both cate cassettes or manual reloading of A and B rolls, plus cassette or cartridge the carrousel are necessary. audio, onto an ACR -25 cassette, pre -set it with a button for any spot in the pro- can be For removal, any cassette gramming and play it -all without tak- up with the reached, right side label ing the cassette out of the machine! The in reading position in one second! possibilities for the inventive producer are almost limitless! Segments of all sizes from all sources The transports can be gathered quickly and simply into There are two of them, so one segment one smooth, continuous program to be can follow another immediately, with broadcast automatically. No splicing, no no black air. winding and rewinding reels, no frantic The cassette holds and protects the switching and reloading of VTR's. tape, that's all. Once in the transport, A minute spot finished on one trans- it has no function. The machine's bear- port can be stopped, rewound, un- -25, ings support the spools and the tape threaded, returned to the carrousel and ACR the most valuable is lifted away from the cassette with the next spot loaded, threaded and equipment in your studio gentle vacuum columns. cued in less time than it takes to play a Here is, without a doubt, the most ver- :10 ID on the other transport. A full six satile production /broadcast unit ever A cassette can be reloaded by the minute cassette takes only 20 seconds! available -the closest thing to a com- operator in seconds. It opens with three plete studio you'll find. thumb -twist screws and closes just as Control manpower and mis- easily. Although manual and semi -automatic It saves money, takes in so many ways. It can release Spools lift out to be stored or shipped control are available at any time, auto- as many as 3 to 5 VTR's for other duties -size not matic control is standard on every in small, spool boxes ... heavy retirement. cartridges. This relieves storage space, ACR -25. It may even be directly con- -or cuts shipping costs and eliminates trolled by an external computer with Both Management, who pays for it, expensive cartridge inventory, a sub- the proper interface, but the standard and Production, who gets to work with stantial saving in both investment and ACR -25 programmer is always there to it, will agree it's the best investment operating costs. back it up. since the first VTR. AMPEX Ampex Corporation Audio-Video Systems Division 401 Broadway Redwood City, Calif. 94063 substantiation for advertising claims VIN1111111 their accrued sick leave for maternity made for major consumer products. EEOC upholds charges purposes and by imposing an involun- And the FTC's "economic activities," tary four -month maternity leave. for which the budget would be increased against WRC stations The EEOC upheld the charge that the from $3,425,000 to $3,671,000, would stations discriminate against blacks be- involve "major new projects" NBC -owned outlets are said in 1974, to downgrade women, blacks cause of evidence that only one black according to the budget, including "a employe has a supervisory title -and that study of advertising, information and The he "supervises no one and receives competition." Equal Employment Opportunity the Commission has WRC lowest rate of pay of all the other super- In another budgetary found NBC's - matter affecting AM -FM -TV Washington guilty of discrim- visors." the consumer, the President eliminated inating The charges dismissed involved the against women and blacks in hir- alle- White House Office of Consumer ing and gations of specific acts. One was that Affairs, promotion practices. the transferring its functions to the The finding, stations retaliated against women em- Department of issued last week some two Health, Education and years after the complaint was ployes who had participated in a wom- Welfare, but retained filed by 27 its director, Vir- WRC employes, is believed to be the first en's rights committee. The others dealt ginia Knauer, as an adviser on consumer the EEOC ever returned against a broad- with the filling of various jobs. affairs. Elimination of the office is in caster. In his statement, the NBC spokesman line with a restructuring of presidential It could be a factor in the FCC's con- said the network's record in employ- assistance that would result in a 60% re- sideration of WRC -TV's renewal applica- ment "is one of local, industry and na- duction in Executive Office personnel in tion. Action on the application has been tional leadership." He said that NBC 1974. deferred employs a larger percentage of women at Another because of petitions to deny White House office of even -one by 10 Washington area women's WRC-TV than 89% of comparable sta- greater interest to broadcasters -the Of- groups who accused the tions in the country and that the per- fice of Telecommunications station of dis- Policy- criminating against women in employ- centage of women in professional and ad- would get a slight increase in funds next ment and in its programing. (BROAD- ministrative categories at the station ex- year, but it would still be obliged to re- CASTING, Sept. 4, 1972). ceeds that at 94% of comparable outlets. duce personnel 20 %, from 65 to 52. In addition, the NBC radio and tele- He also said that WRC -TV has more The President is seeking $3,270,000 vision stations were cited in two petitions black employes than any other television for OTP in 1974, some $300,000 more each aimed at a number or outlets in station in the country and that the per- than was authorized for it in 1973. But Washington. centage of black employes in all four top in terms One was filed by a group of money expected to be spent, claiming the EEOC categories at the station -officials the money available stations discriminated in would be Tess -$3; employment on racial grounds, and managers, professional and adminis- 250,000 in fiscal the other 1974 as against $3,425,- by a group of suburbanites charging the trative, technicians, and sales persons - 000, which includes carryover money exceeds that at 82% of comparable from station with failure to serve their areas. sta- 1972, in the current year. However, the tions. For noncommercial broadcasting, Civil Rights Act pro- Pres- vides for conciliation of disputes such as The spokesman added that NBC's af- ident Nixon is seeking a one -year au- firmative action plan, which thorization that involving NBC and the women em- deals with of $45 million for the Cor- ployes, recruitment, hiring, promotions and poration for Public once a finding has been issued. If Broadcasting in 1974 an agreement is training for women and minorities, a reached and approved has -and reduction of $10 million in the by the EEOC, been approved by the District of Colum- $45- million authorization that will end the matter. voted for CPB Otherwise, bia's Office of Human Rights, and is for the current year. the complainants or EEOC could sue to bring the stations into com- being implemented. The requested cut would reduce the pliance with the law. authorization voted last year to the ac- In view tual of procedural steps yet to be amount thus far appropriated in taken, a commission fiscal 1973; the full official last week SAG members ratify appropriation has said it was too early to speculate on been hung up in legislation for HEW what the commercials and the Labor commission might do as a re- contract Department, which the sult of the EEOC's finding. President has vetoed, and CPB has been Next it's up to AFTRA members, Still pending are complaints the WRC who must vote operating under a continuing resolution women filed with on network deal too providing funds the FCC and with the at the 1972 level. Office of Federal Contract Compliance And the request for a one -year, $45- The national membership of the Screen at the same time they filed with EEOC. Actors Guild, responding million authorization for CPB for fiscal An NBC spokesman via a mail ref- 1974 ($5 characterized the erendum, has overwhelmingly approved million would have to be EEOC's finding as "strained matched by nonfederal and unjus- a new three -year television -commercials funds) is in line tified," and said the statement could not with the President's statement last year, contract negotiated with the American be termed a "decision." He noted that Association of in vetoing a two -year bill providing $65 hearings were Advertising Agencies and million not held, and witnesses did the Association of National Advertisers for 1973 and $90 million for not testify. "The EEOC conclusions 1974, indicating the have late last year (BROADCASTING, Dec. 18, administration no legal effect. There must a would oppose long -term be full hear- 1972). A majority of 98.6% of the total financing until ing in court before a decision can "serious questions" concerning public be 9,429 votes cast in the guild referendum, reached." or 9,246 votes, approved broadcasting are resolved. At the time, The EEOC supported the contract, the administration's six of the 10 with only 132 disapproving (51 ballots concern focused on charges the WRC what women filed, most based were declared invalid). the White House regarded as CPB's on statistical evidence; undue control but rejected four The contract was negotiated jointly by over public- broadcast sta- othg s as without merit. tions (BROADCASTING, SAG with the American Federation of July 3, 1972). It concluded that since women In another item repre- Television and Radio Artists, which is bearing on broadcast- sent 20% of the workforce but only ing, the proposed budget includes $196,- scheduled to submit ratification to its .05% of bargaining unit positions -cor- membership on Feb. 737,000 for the U.S. Information respondent, 8. AFTRA also is Agency, reporter, editor, and the like due, on Feb. 8, to submit for ratification, some $10 million more than was -"a pattern or practice of discrimina- authorized in 1973. Of this, the amount a separately negotiated contract with tion" can be inferred. ABC and CBS that previously being sought for broadcast services is The was ap- EEOC also found reasonable proved by the eastern, midwestern and $48,684,000, about the same amount cause in connection made with charges that the western sections of the federation's execu- available in 1973. The USIA re- stations discriminated against quest also includes women in tive board (BROADCASTING, Jan. 22). $16 million to move recruitment policies and in providing Voice of America relay job - Negotiations are continuing between stations from training opportunities, by denying women AFTRA Okinawa, which the U.S. is transferring and NBC, which balked at the access to higher paying jobs and by re- agreement reached with ABC back to Japan. fusing and CBS. to allow pregnant women to use Separate talks will be held with MBS.

Broadcasting Feb 5 1973 38 Radio Television Cable Public Relations /Contacts

Public Relations /Contacts is a regular feature of BROADCASTING, the newsweekly of broadcasting and allied arts, appearing the first issue of each month. If you mail releases or broadcast material to Stations, your advertisement belongs on this page.

free film music recording services

Telegenic Films! BEAUTIFUL MUSIC Attention medium and small radio stations: great straight and character Free Loan Now available the complete am /fm voices for your special commercials, AVAILABLE NOW Good Music service (live or auto- 1973 CATALOG mated) with promotional material: promos and IDs. $2 per spot, 30 sec. TO TV STATIONS sales aids and voice tracks. We are per over 30 sec. Call or Write and under; $3 spot, beating SRP and Bonnevilee in ma- copy Recordings, Association- Sterling Filme jor markets and have the ARBs to Send to Narrative 666 Third Ave., N.Y. 10022 prove it! Programed by a broadcast- Box 393, Champaign, 111. 61820. (212) 752.4431 1 er for profit oriented stations. This offer is limited to twelve stations that will all be personally Serviced. Call 377 -9505 (305) or write EWM Productions, Suite 304, 901 South OUTSTANDING FREE SERIES PRO- Bayshore Drive, Miami, Fia. GRAMING FROM MODERN TV. religion Sports. Travel. Adventure. Home- making. Farming. The Bible Call or write- MODERN TV, 2323 Free for Broadcast New Hyde Park Road, New Hyde New Testament Park, N.Y, 11040. (51 Ç) 437 -6300. in King James English radio consultant 30 281/4 Minute programs The Bible 2077 Edinburg 0. 45014 Free loan films on a variety of educational, sports, and auto Industry- RATINGS DOWN? 513 8633.8011 related subjects. Many suitable for public service programming. 16mm. LOOK UP .. . Color. Write for catalog. General Motors Film Library, 1 -101 General Motors Bldg., Detroit, Mich. 48202. dicksta sports films Professional programming consultation that EVERY radio station can afford. For Informa- SPECTACULARS tion cell or write DICK STARR, 4925 S.W. Davis Cup Tennis. Indy 500, European Grand humor 93rd Court, Miami, Fla. 33165. (305) 279.3673. Prix, Horse Racing -Nicklaus Golf 16mm color /sd K hours for rent or sale. Write: Sportlile Films PROFESSIONAL 20 N. Wacker COMEDY MATERIAL Chicago 50806 A "FUN- MASTER" SERVICE! for market quotations, or call (312) 238.8955 "THE COMEDIAN" the monthly of the STARS for over 30 years! $45 yr.- 2/$8 -3 for $11.50. radio drama 35 FUN -MASTER gag files $45 Anniversary Issue $30 remit to BILLY OLASON 200 W. 54th St., New York, N.Y. 10019 -r-GREEN station profile HORNET Radio Mystery Series BRODACAST PRO -FILE thanks ABC; Storer; Hearst Corp.; Buckley Broadcasting; Wen- IS BACK ON THE AIR! dell Mayes Stations; RKO General's WHBO; jingles as well as KMED, WTMJ, KFBK, WFBR; ,7,11 CHARLES MICHELSON, INC. WVMT, and the many other stations and =" who have 45 West 45th St.. New York 36 Plaza 7-0695 indivduals ordered their Profiles. Young, Growing Send for our catalogue listing historically Recording Company profiled stations right now while you're Producing Contemporary Jingles thinking of it! It's FREE! Wo have re- searched original airdates, call letters, loca- Station 8 Commercial Demo THE BEST IN ton, power, etc. thru the years, of ALL Available. Contact stations licensed prior to 1940. Acknowl- CONTINENTAL RECORDINGS RADIO MYSTERY! edged as broadcasting's most unusual service! BROADCAST PRO -FILE, P.O. Box 12 IRVING STREET 982, Hollywood, Calif. 90028. FRAMINGHAM, MASS. Gene V. Kellenberger (617) 879 -2430 KLD Productions, Inc. 615 MNB Bldg. Cedar Rapids, Iowa 52401 (319) 364 -5182 timing instruments legal KEEP TIME LUM and ABNER the most BROADCASTING AND THE LAW Radio and TV people -get NOW A publication for the entire station staff. Keeps ON 85 STATIONS of every minute you pay for-to the you advised of FCC rule changes, court de- ACROSS THE NATION last split- second with the MINERVA cisions, and Congressional actions affecting Lum & Abner Distributors STOPWATCH designed for radio you . In a unique way. For further information and a sample copy write: P. 0. BOX 1483 and TV usel Call BROADCASTING AND THE LAW LITTLE ROCK. ARK. 72203 M. DUCOMMUN COMPANY Box 8357A Phone (501) 376-9292 580 Fifth Ave., New York 10038 Knoxville, Tennessee 37916 PLaza 7.2540

One Three The Courtship of Eddie's Fa- Courtship is a show that keeps ther continues to display the same building its audience as it goes exceptional strength with women along. Here are some examples (18 -49) that it had in its three years from major markets, showing the on the ABC Television Network. gain in audience share in just one In virtually every market month, October to November 1972: where it's playing, Courtship is reaching more of these key adver- MARKET INCREASE tising targets than the show the sta- New York 15% tion was programming a year ago. Los Angeles 60% (In most cases, substantially more.) Detroit 10% Here are some representative Washington, D.C. 17% figures Nov.'72 vs. Nov.'71:

MARKET COURTSHIP INCREASE Atlanta 90% Four Kansas City 100% January figures* are available Los Angeles 130% for New York where Courtship is Portland, Oregon 36% shown on WPIX-TV. They are quite Seattle -Tacoma 69% impressive. Washington, D.C. 150% Courtship not only leads all the independents, but actually tops one of the three networks, registering a Two 17 share?* Further proof of Courtship's ap- What are the straight facts peal to young women is found in the about the shows on your schedule? November "Q- scores;' which mea- Compare them to Courtship's. Then sure how many of the people who call your MGM TV representative. watch a program really like it. Among women 18 -34, Court- ship led all other off -network situa- The Courtship tion comedies. The leaders were: of Eddie's Father PROGRAMS Q SCORE 73 Half Hours in Color Courtship of Eddie's Father 18

I Dream of Jeannie 17 The Flintstones 16 Dick Van Dyke 13 MGM Television Hogan's Heroes 12

Sources (I) ARB November 1972 (2) TV-0 November 1972 (31 ARB November 1972. I Love Lucy 12 (e) NVIA Jonuory 1973. 'E.cludmg dates of irregular competition. "Through Jon. 19th, lost complete week. All ligures are oudienre estimates subject to quohhmtion upon request. Brown College, Atlanta, and the only hewing to the tight regulator's line. He No service spared black member of the board of directors left the FCC in 1966. of CPB, will review job applicants and Now, he was questioning assumptions in Parker judgments select those who will receive grants. underlying fundamental questions of reg- Now he charges noncommercials According lo CPB President Henry ulatory policy, like the basic one that the with discrimination against blacks Loomis, the objective of the new minor- airwaves are "owned by the public," an ity hiring program is to encourage the assumption he said diverts policy mak- How of new people into management Public- television stations were or ers in mischievous ways." But the as- accused well as week by creative professional positions, as sumptions troubling him most are those last the Office of Communica- to provide an incentive to minor- tion, promote supporting distinctions between the First United Church of Christ, of having ity staff members already working at "an even worse Amendment protection given the printed record" than commercial public radio or television stations. TV outlets in the employment of racial press and those given broadcast journal- minorities. IM1M.V ism. But public television is "somewhat bet- None, including those involving the ter" in employment of women than com- Where was this Henry "scarcity" of the spectrum and the mercial television, according to the re- "unique impact" of broadcasting ap- sults of the second in a two -part study of during FCC term? peared valid to Mr. Henry. And he proposed a test of "a drastically reoriented" the employment practices of TV stations A tough regulator when FCC chairman made by the church agency. talks now of First Amendment parity fairness doctrine. his the doc- The first part, issued last November, and loosening of government controls According to proposal, concluded that commercial television has trine would apply only to ballot -box is- appearances by candidates that compiled a "dismal" record in the em- Oklahoma broadcasters attending their sues-to are exempt from the equal -time law ployment of racial minorities and wom- state association's in meeting Oklahoma for instance) to political en (BROADCASTING, Nov. 27, 1972). City last week heard from E. William (newscasts, Both portions of the study were based editorials and discussions of political is- Henry, a furnier Democratic chairman campaigns. on reports filed with the FCC by stations. of the FCC cut in the liberal mold of his sues during political The Office of Communication said the predecessor, Newton N. Minow, and public -TV analysis showed that during from FCC Commissioner Richard E. 1972, 44 (or 35.2 %) of the 125 TV Wiley, an acknowledged conservative Nebraska delegation stations reporting employed no minority and loyal Republican. Anyone coming gets fast action group members on a full -time basis. In in late might have had trouble figuring the three upper -level job categories (offi- out which one was which. The Nebraska Broadcasters Association, cials and managers, professionals, tech- Commissioner Wiley hewed to the line with concerns over license renewal as the a nicians), 52 (41.6 %) of public -TV he has taken before in expressing hos- primary motivation, last week sent licensees employed no minority group opposition, to coun- seven -man task force to Washington to tility, if not outright rep- members, according to the church agen- teradvertising and making the case for a "exchange ideas" with congressional cy. (In the Office of Communication's license -renewal policy that would pro- resentatives among other governmental analysis of commercial TV, it reported assurance of re- movers and shakers. The two -day trip vide "some reasonable instantaneous divi- that 22% of 609 stations employed no while at the same time insuring (Jan. 31 -Feb. 1) paid newal" The task force had breakfast on minorities on a full -time basis.) "continued public service." dends. The Office of Communication said that Jan. 31 with Senator Carl T. Curtis and In his turn before the broadcasters, later that sanie day the Republican from discrimination against women at public- Mr. Henry did not seem the old New TV stations is "not as widespread but Nebraska introduced S. 613, a bill that Frontiersman who had struck fear into licenses from was still apparent." Its report showed FCC hear- would extend broadcast some hearts by conducting three to five years. "lt was a complete that 23 (18.4 %) public -TV stations had ings on local programing and in general no women in the top -three job classifi- surprise to us," said Frank Scott, general cations and women "filled only 15% of manager of KLNG(AM) Omaha and presi- the jobs in the three top categories." Radio board elections. Total of 13 dent of the association. "The senator The study also claimed that the gov- members have been elected to serve made no mention of the bill at breakfast." erning boards of public -TV stations are new two -year terms on the 29 -mem- In addition to Senator Curtis, the busy "almost exclusively composed of white ber radio board of directors of the delegation met with Clay T. Whitehead, males." National Association of Broadcast- Brian Lamb and Henry Goldberg of the The Rev. Dr. Everett C. Parker, direc- ers. New to the radio board, never Office of Telecommunications Policy; tor of the Office of Communication, said having served before, are: James with Richard Wiley, Dean Burch, Rex "there seems to be a direct relationship Wesley, WIOD(AM) -WAIA(FM) Miami; Lee and Jack Torbet of the FCC; with between the make -up of the boards of George L. Brooks, KCUE -AM -FM Red Vincent Wasilewski, Grover Cobb, John directors of public -television stations and Wing, Minn.; Stan Wilson, KFJZ(AM)- Summers, William Carlisle and Hollis the fact that these stations have such a KWXI(FM) Fort Worth; Wally Nels- Seavey of the National Association of poor record in the employment of minor- kog, KIXI -AM -FM Seattle, and Bill Broadcasters and with most of the Ne- ities and in the elevation of women to McKibben, WEBR -AM -FM Buffalo, braska congressional delegation as well positions of authority." N.Y. Returning to the board, having as with congressional staffs. served previously, are: Donald A. Other Nebraska broadcasters attending Black- hiring procedures Thurston, WMNB -AM -FM North in addition to Mr. Scott were Frank P. accelerated by CPB Adams, Mass.; Victor C. Diehm, Fogarty, executive vice president of the The Corporation for Public Broadcasting, WAZL(AM) -WVCD(FM) Hazelton, Pa. association; Kenneth James, KETV (TV) in what it claimed was an action totally and Edward D. Allen Jr., WDOR -AM- Omaha; Howard L. Stalnaker, wow -Tv unmotivated by the United Church of FM Sturgeon Bay, Wis. Reelected Omaha; James Johnson, KHOL -TV Kear- Christ study, announced a program to are: Allan H. Land, WHIZ -AM -FM ney; Robert Schnuelle, KGIN -Tv Grand speed the increased hiring of minority Zanesville, Ohio; Richard D. Dudley, Island, and Harry C. Snyder, KHUS(AM) employes by public radio and television WSAU(AM) -WIFC(FM) Wausau, Wis.; Fremont. stations. Plans call for the initial hiring of William D. Shaw, KSFO(AM) San a minimum of 10 and a maximum of 15 Francisco; Daniel W. Kops, WAVZ- persons to work at various stations across (AM) New Haven, Conn., and Charles AWRT in May the country, with CPB chipping in as R. Dickoff, WEAQ(AM)-WIAL(FM) Eau "Total Communications" and "Total much as half the salaries of each of these Claire, Wis. Mr. Dudley previously Programing" are the themes for the 22d new minority employes for two years. served twice as chairman of the annual convention of American Women Dr. Gloria L. Anderson, chairman of radio board. Mr. Kops currently is a in Radio and Television, to be held May the chemistry department of Morris candidate for that position. 16 -20 in Miami Beach, Fla. FCC Corn-

Broadcasting Feb 5 1973 40 missioner Charlotte Reid will be the open- the affiliation presents little or no news ing speaker; NBC President Julian Good- XETV questions record and public -affairs programing. man will keynote the convention. Over its San Diego rival XETV in its latest brief said the FCC 600 registrants are expected for three of had ruled against it on the ground that days of meetings at the Americana hotel. Tijuana station goes back to FCC the local programing efforts of KcsT(TV) in fight to keep ABC affiliation (ch. 39) San Diego were superior. How- ever, XETV said, it has learned that "there Hooks on `Black Journal' XETv(Tv) Tijuana, Mexico, last week is substantial reason to believe that KCST FCC commissioner blames Congress stepped up its battle to overturn an FCC does not broadcast any significant news for PTV's money crisis and accuses decision that denied ABC-TV authority or public- affairs programing, no longer networks of being unconcerned to renew its affiliation with the station. maintains a news staff and, as a conse- XETV asked the commission to request a quence, is not meeting the public need FCC Commissioner Benjamin L. Hooks remand of the case from the U.S. Court which it, itself, has determined to exist blames the Congress, not President of Appeals in Washington, claiming that for local news and public- affairs pro- Nixon, for the financing crisis that pub- the reasoning behind the FCC's action - graming." XETV cited a Jan. 17 article lic television is facing and criticizes the the greater desirability of a domestic in the San Diego Evening Tribune stat- broadcasting industry for being afraid of ABC affiliation in the nearby San Diego ing that at present, KCST does not have a Nixon administration critics of television market -has been offset by a disclosure news staff. It also supplied copies of and radio. that the San Diego station mentioned for KcsT's program listings which, it asserted, These views were offered by Commis- sioner Hooks in a segment recorded for the Black Journal program presented on public television stations Jan. 30. In an interview with Tony Brown that ranged "live" automation over a wide area of media subjects. the will improve productivity FCC's first black commissioner asserted he will to continue press for employment Use the talents of your best people to their full capabilities. of more blacks in television, for the de- members be in while they "on -air" with piction of black Americans in a more Staff can actually production are realistic way on TV and for a black pro- live automation. The SMC SEQUENTIAL system permits scheduling up to gram on a commercial network that 60 events (spots, music, talk, whatever) from as many as 10 different would be helpful for black understanding audio sources. Planned programming is significantly improved with your. about whites and vice versa. best talents being used Mr. Hooks said he has been invited constantly rather than 'Send complete information on live to appear on only one network TV show on a "shift" basis. automation with the SMC SEQUENTIAL! (NBC -TV's Today) since he joined the commission. He made the point that al- Improve your "live" Name though black entertainers and athletes programming with this Station are exposed on TV, the black profes- easy -to- operate SMC sionals (lawyers, doctors, judges) are ig- system that you can Company nored almost universally. "I accuse the add to later for future networks of simply not being concerned growth. Phone or send Address either because they don't know or be- for full facts today. cause they don't care," Commissioner Zip J Hooks declared. SYSTEMS MARKETING CORPORATION The commissioner amplified these re- the COMPUTERCASTERS Phone: 309-829-6373 marks in a later appearance in New York from 1011 W. Washington Street at an International Radio and Television Bloomington. Illinois 61701 Society luncheon Feb. 1. He said that individual stations have made more ad- vances than networks in attention to minorities. "Local programing has drastically and dramatically improved," he said. In a news conference following his speech, Mr. Hooks agreed that FCC would act soon on the prime- time- access rule and indicated that he would probably favor any modification that reas- serted the necessity that stations devote a portion of their prime time to pro. graming on local community problems.

Hearing on red tape set The effect of an FCC -imposed paperwork burden on small broadcasters will be ex- plored in Senate hearings this week. The Feb. 6 and 7 hearings by Senator Thomas J. McIntyre's (D -N.H.) Subcommittee on Government Regulation of the Select Committee on Small Business, are part of an investigation that began in 1968 into the effect of government red tape on all small businesses. Testimony will be given by the National Association of Broad- casters, Nevada Broadcasters Association President Lorraine Levine and FCC Chairman Dean Burch.

Broadcasting Feb 5 1973 41 attest to the fact that KcsT's news efforts ever regulatory recommendations are in are of the "rip- and -read" headline variety. Programing order." Those listings also show, it said, that The draft analysis, based on material xcST is not currently presenting any local supplied by the networks, the Screen public -affairs programing. OTP study blames Actors Guild, the FCC, the Association Remand of the case from the Washing - network rivalry of Motion Picture and Television Pro- ing court would be necessary in order for ducers, among other sources. has been the FCC to take any action because the for excessive reruns circulated among unions, producers and court, which affirmed the commission's the networks for their comments. In ad- decision last month (BROADCASTING, Jan. Draft claims competition dition, Mr. Whitehead conferred in 8), has maintained jurisdiction over the has pushed program costs up sharply; Hollywood two weeks ago with the pro- matter. XETV had previously asked the no recommendation made, but there ducers and union representatives. Washington court to rehear the case. That is support for unions' contentions The draft substantiates the assertion request was denied on Jan. 24. made by the networks -in defense of re- The Office Telecommunications runs -that program costs have increased of Pol- notes icy's study of network reruns has led to sharply. It that network expendi- Park officially in Northwest the conclusion that tures for programing in prime time in- reruns are a function the of the "great economic power" three creased by 80% in last decade. Group owner Roy H. Park's $2.5- million the But it also says that expenditures for purchase of KWJJ(AM) Portland, Ore., networks possess, "collectively and indi- vidually." original nonmovie programing dropped has been approved by the FCC. by 15 %. And it presents a chart indi- "The result of this power, - The outlet, which Mr. Park's wholly or 'three cating that, in the last 10 years, net- owned Park Broadcasting is acquiring ness,'" OTP feels, "is that there exists a of work revenues far outstripped network from Rodney Johnson, will become the cycle rivalry behavior, which has while the effect of driving down expenditures on original programing 11th radio station in the firm's broad- the quantity of the number of hours devoted to such cast portfolio. Other Park properties in- original programing and [maintaining] high profits." programing declined. clude WNCT- AM -FM -TV Greenville, N.C.; The use of reruns has increased over The comments are a WTVR- AM -FM -TV Richmond, Va.; WDEF- contained in draft the past decade to the point where they AM-FM-TV Chattanooga and WJHL -TV of a "Preliminary Analysis of the Causes and of account for a decline of 343 hours (out Johnson City, both Tennessee; wurR -Tv Effects Rerun Programing and Re- of 3,750 hours) each year of original lated Issues in Prime Time Network Tele- Utica, N.Y.; WEBC(AM) Duluth and programing in prime time on all three vision." The final report, due to be re- KRSI -AM -FM St. Louis Park, both Minne- networks, and where, on NBC, for in- sota, and wNAx(AM) Yankton, leased by OTP this week, is expected to S.D. follow the draft. stance, the average series contains 24 KWJJ is full time on 1080 khz with And while the does not contain new episodes -eight fewer than in the 50 kw day and 10 kw night. draft -63 any recommendations as to action, 1962 season. its However, tone regarding the networks is generally the draft also indicated that Gold medal winner. J. Leonard critical. After attributing the growth of theatrical films which, for the purpose the study Reinsch, president of Cox Broadcast- reruns to network rivalry, it says: "There of were not considered original ing, was announced last week as the are some circumstances, of which this programing, may also be a major factor in the recipient of the 14th gold -medal may be in decline of such programing. CBS, conceivably one example, the only network award to be presented March 15 by which rivalry among a few oligopolists to provide the data, said that, 10 the International Radio and Tele- may be even less desirable than outright over the same -year period, theatrical films were vision Society in New York at its monopoly. A similar degree of economic responsible for a 39% decline of its original programing. annual anniversary banquet ( "Closed power is present, but it is exercised more Circuit," Dec. 11, 1972). The award, wastefully." Reruns accounted for a 38% decline and IRTS's highest, recognizes "achieve- The attitude could be significant in the prime time access rule, 33 %. ment in or contribution to broadcast- view of the inability, thus far, of the net- That rule, which bars major- market ing." A former gold-medal winner, works and OTP to reach a voluntary affiliates from taking more than three Robert W. Sarnoff, board chairman resolution of the rerun issue. The issue, hours of network programing during and chief executive officer, RCA, will originally of interest primarily to Holly- prime time was another major factor in receive a special citation voted by wood's craft unions complaining of lost the over -all drop in original -program pro- the IRTS board of governors rec- work, was elevated to national eminence duction. Because of the rule, there were ognizing his career in electronic com- when President Nixon, in September, di- 319 fewer hours of new programing last munications and in civic life and rected OTP Director Clay T. Whitehead year, according to the draft. awarded on only two other occasions, to look into the matter (BROADCASTING, (The analysis made of the rerun prob- to the Apollo 11 astronauts in 1970 Sept. 18, 1972). In that directive the lem is expected to be used by OTP in and to Dr. Frank Stanton, CBS vice President said that if a voluntary solu- formulating its official position on the chairman, last year. tion is not found, "we will explore what- rule, which is now being reviewed by the commission. An OTP source noted that the rule was designed to deal with Maurice H. Zouary SEE US AT THE ROYAL SONESTA (NATPE) the same problem causing reruns -"network power as it affects program production.") 52 ONE -HOUR In attributing the increased use of reruns to the rivalry among the three net- LAFF- COMEDY SPECIALS works, the draft points out that labor MOVIE costs over which the networks had little control -wages of craft workers -did not Featuring the World's Greatest Movie Comics of All Time rise inordinately. They increased about 42% from Buster Keaton * Harry Langdon * Willie Howard * Bing Crosby * Milton Berle * Joe Cook * Andy 1962 to 1971, compared to a Clyde * Billy Gilbert * Danny Kaye * Bob Hope * Bert Lahr * Irene Ryan * Pert Kelton * Ritz 33% increase in the consumer price Brothers * Vince Barnett * George Shelton * Will Mahoney * Charlotte Greenwood * Franklin Pangborn level. Furthermore, the draft says, the * Vernon Dent * Ernest Trues * Tom Patricola * Joan Davis * Moran & Mack * Lloyd Hamilton * evidence available indicates that there has Lupino Lane * Harry Gribbon * Plus more great COMEDY MASTERS. Also a special package of SHIRLEY TEMPLE films as "Queen Of The Moppets." not been a substantial increase in the number of man -hours per series episode. DISTRIBUTED BY: BBDO Contact: Hal Katz But, the draft adds, above- the -line (212) 355 -5800 383 Madison Ave., New York, N.Y. 10017 costs -those involving salaries for actors, writers, producers and directors-have risen sharply, as the networks have com-

Broadcasting Feb 5 1973 42 peted for talent. It notes that above-the- c v ' V line costs rose more than 4.5 times faster 0 i than Screen Actors Guild minimum scale, even though the networks presumably have greater discretion in deciding ` whether to increase costs in those cate- ti gories. s-;' :' c J (According to the draft, NBC's 1/4, r Bonanza was costing 174% more per . - . % episode in above -the -line costs in 1971- C \ 72 than it did in 1962 -63, while the be- A i C, J low- the -line costs per episode rose 53 %. ¡ 6 Y S. , The total cost per episode was up 94 %.) The draft also cites the use of movies 7 S ¡ ¡ in prime time as a sign of rivalry for ¡'v," C audiences. a If higher -cost program de- .4 L J livers a larger audience, it says, a $4- JJr million movies will deliver a larger audi- T ence than the combined shorter episodes ' v "(. v' costing about $400,000 that it replaces - J yet the network rents the movies for two Sr or more showings at far less than the v- a t G original cost. The draft says that prime - v v A (i time movies which occupied four hours ¡ t, c, ¿ G ! of prime time weekly in 1962, now fill i l 12 hours. G The financial figures supplied by the (GG ¡ networks do not indicate an ever- bright- v ening profits picture. Profits on network- . i. ing plus the income from the networks' owned stations varied from $87 million in 1961 to $226.1 million in 1969 to $144.9 million in 1971. But the draft reflects skepticism about data on profits from networking alone "because of the arbitrary transfer prices to owned -and- 4tt operated stations-e.g., both costs and revenues are shared by the two operations." The draft also indicates disagreement with the public -interest argument the networks have made in defense of reruns- that reruns offer the vast majority of viewers who miss a program the first time it is shown a second chance to see it. the STATIONMASTER from Broadcast Products! The draft says that since each network averages 31% of the tuned -in homes, re- Prepares logs, discrepancy reports, billing run means that 93% of the season origi- and affidavits. nal viewers must either watch a program they have already seen or "take their receivables, second choice." It adds that "reruns cause Prepares payroll. commission a majority of viewers to be less satisfied statements. than they would be with more original episodes of the same programs." Prepares sales reports. The draft also discusses the situation that sparked the controversy over reruns Gives fixes on availabilities. -the depressed state of the film industry o in Hollywood. Its conclusion is that with visual readout requires Hollywood's fate is indeed "firmly tied Simplified °operation to television and, in particular, to net- minimum training, allows more efficient usage of work television." present personnel. If your commercial volume ex- In getting there, the draft notes that ceeds you can't'afford not to own one. below- the -line workers are working fewer $100,000, hours and earning less money today than a few years ago. Average craft union in- The STATIONMASTER, with software developed comes dropped from $7,530 in 1969 to and marketed by Broadcast Products, is the only $7,405 in 1971 despite an increase from computer exclusively programmed for the Broad- $4.92 to $5.17 per hour. Earnings for SAG members are said to show a similar caster. It can be used with most automation sys- pattern; although total SAG earnings tems or by itself. Call Dave Hill, Jim Woodworth were $114.2'million in 1971, an increase or Duncan Mounsey today for details. of $16 million over 1965 (with most of the money from television, particularly commercials), 75% of SAG members earned less than $3,500 of that money each in 1971. BROADCAST PRODUCTS, INC. The draft attributed the decrease in 660 LOFSTRAND LANE -ROCKVILLE, MO. 20850 Hollywood employment not only to reruns but to longer programs (in 1972, t301) 424 -4700 52% of prime-time hours were devoted SEE US AT NAB, BOOTH 514, SHOREHAM

Broadcasting Feb 5 1973 43 to 60- minute programs, 31% to longer The latest Nielsens give Dick Van Dyke Love American Style and the rerun of programs), the increase in theatrical mo- an 18.6 rating and 28 share and Mannix a 1956 Alfred Hitchcock movie, `The tion pictures shown on television, and the a 20.2 rating and 29 share. CBS's new Man Who Knew Too Much" on CBS. prime- time -access rule, as well as "run- Buddy Ebsen private -eye series, Barnaby Tuesday Night at the Movies, from away production"-the desertion of mo- Jones, 9:30 -10:30 on Sunday, got under 8 to 10, NBC's replacement show for tion- picture producers to foreign shores. way a week ago yesterday (Jan. 28), and the canceled Bonanza and The Bold And the increasing use of movies and CBS -commissioned national Arbitrons Ones premiered last week (Jan. 30) reruns, the draft concludes, "is most show Barnaby with a substantial 38 share, with a made -for -TV movie "Baffled." plausibly the result of network rivalry giving it a strong first -place finish over Both the New York and Los Angeles and market power. Consequently it is the ABC movie, Lawrence of Arabia, and Nielsen overnights showed it in third that market power which caused the re- the "Hec Ramsey" episode of the NBC place. NBC has one other new series run - and movie- related unemployment Sunday Mystery Movie. The Los An- Escape, a Jack Webb production - increased movies and reruns were just the geles Nielsen overnights back up the slated as the midseason substitute for the mechanism. The decline in employment Arbitrons, whereas the New York Niel- ousted Night Gallery on Sundays, 10- from decreased original production due sen overnights put Barnaby a distant sec- 10:30, but the show hasn't made its de- to the prime -time access rule is the result ond behind Lawrence of Arabia. but yet because the network has been of regulatory action designed to deal with CBS's one other time -slot shift, the versions of network power." running expanded two-hour long- running Mission: Impossible from its 90- minute Sunday Mystery Movie. Saturday at 10 to Friday at 8 -has re- The season -to -date Nielsen averages sulted in zero improvement, and the show NBC and CBS in a tie or virtual tie `Burnett' gains show is an almost certain bet for end -of- for first place, with CBS logging 19.7 season cancellation, according to indus- rating and NBC either a 19.7 or a 19.6 in rescheduling try sources. The latest Nielsen nationals depending on whose calculations are give Mission a 12.5 rating and 20 share. used. CBS staple picks up heavy ratings ABC is crowing about the recent im- after shift from Thursday to Saturday provement in its Thursday -night ratings, which has resulted from the shifting of CBS -TV's veteran Carol Burnett Show the offbeat western, Kung Fu, from its Feb. 6 -7 session has emerged as the only success so far in once -a- month, Saturday-night -at -8 slot to the flurry of midseason time -slot shifts weekly duty Thursdays at 9, and the with CPB to be key and January debuts on all three TV net- moving of the police series. Strees of San works. Francisco, from Saturday at 9 to Thurs- to PTV's future Since moving from Wednesday at 8 to day at 10. Kung Fu logged an 18.2 na- Saturday at 10 last Dec. 16, Carol Burnett tional Nielsen rating and 26 share in its Schenkkan -Breitenfield report says has been accumulating shares in the mid - first week in the new time slot (Jan. 18), all -out effort to negotiate 30's (the latest Nielsen nationals. covering beating out the CBS Thursday Movie (a compromise will be sought the Jan. 15 -21 period, gives it a 20.9 rat- rerun of Alfred Hitchcock's 1958 "Ver- ing and 36 share). This turnaround in tigo") although losing to a celebrity - The nation's public -television station man- Carol Burnett's fortunes could spell trou- studded Jack Benny special on NBC agers last week were given a 20- minute ble for ABC's rotating series of melo- (with its 32.6 rating and 47 share). "bare- bones" account in a closed -circuit dramas The Men, which also was moved Streets of San Francisco's first outing on telecast of what is being planned for their to Saturday at 10 (from its previous Thursday was an equally impressive 18.1 survival from a virtual takeover by the Thursday -at-9 time slot) but in the last national Nielsen rating and 31 share, Corporation for Public Broadcasting. few Nielsen books has been pre -empted which wasn't good enough to beat NBC's Robert F. Schenkkan, board chairman of by specials. Dean Martin Show (21.1 rating and 36 the Public Broadcasting Service, and Dr. ABC has revamped its whole Saturday share) but which kept the Hitchcock Frederick Breitenfield Jr., vice chairman night line -up, bringing in two new situa- movie on CBS in third place. of the Educational Television Stations tion comedies, Here We Go Again and A board, said that a governing council The first Nielsen nationals on NBC's -TV rep- Touch of Grace, at 8 and 8:30 respec- new variety hour, The Bobby Darin Show group consisting of eight public tively and installing The Julie Andrews (which was the summer replacement for resentatives will meet with the CPB board in Washington Feb. 6 and 7, followed by Show at 9. But if the latest Nielsen na- Dean Martin), on Friday at 10 are not a special meeting of the joint member- tionals are any indication, all three shows encouraging. With a 12.6 rating and 22 are candidates for at the end ship of PBS and the Educational Televi- cancellation share, Darin finished a dismal third be- of of this Here We Go sion Stations Division the National season. Again had hind ABC's long -running comedy show Association of Educational Broadcasters an 11.7 rating and a 17 share, A Touch in Feb. 15. The gov- of Grace a 14.6 to be held Chicago, had rating and 23 share, erning council group will include two and Julie Andrews 12.7 and 20. public members of the PBS board and Another CBS show that has markedly one public member of the NAEB board. increased its share of audience after shifting to another night is The Sonny and The closed -circuit announcements, coming in the wake three days of PBS and Cher Comedy Hour (from Friday at 8 of to Wednesday at 8). If its ABC compe- ETS deliberations in San Diego (BROAD- CASTING, Jan. went into little detail tition, The Paul Lynde Show, continues 29), in interest of avoiding prejudicial its downward trend, Sonny and the Cher statements and by doing jeopardizing could consolidate its strong so early num- the PBS -ETS case with CPB. Yet the bers and cinch its chances for renewal in the fall. public-broadcasting system in the country The other Wednesday -night shift was said to be at "a crisis point" and it is ABC's moving of the Owen Marshall seemed implicit in the Schenkkan- Breiten- courtroom dramas to 10, opposite CBS's field report to the station managers that highly rated private -eye series, Cannon. the Feb. 6 -7 meeting is to be a last -ditch The current Nielsens give Owen Mar- effort to exhaust all conventional means shall a 16.7 rating and 29 share, which of negotiating a compromise with CPB is just about what it was doing when it in its announced plan to take over juris- was being shown on Thursday at 10. diction in programing from PBS (BROAD- Both The Dick Van Dyke Show and CASTING, Jan. 15). It also seemed evident Mannix have improved their ratings from the closed -circuit report that the somewhat since each show was moved up special Feb. 15 meeting of their member- an hour on CBS's Sunday-night line-up. The Carol Burnett Show ship, called by the boards of PBS and

Broadcasting Feb 5 1973 44 the representatives of public -television li- The San Diego meetings (Jan. 24 -26) censees are being asked to endorse is the included separate confrontations between concept that not only the ultimate respon- the PBS directors and Thomas Curtis, sibility for national programing priorities board chairman of CPB, and PBS and rests with both the CPB board and sta- Henry Loomis, the CPB president. "In tions but so, too, does the ultimate re- each instance," notes PBS, "there was a sponsibility for the operation of a public useful exchange of views and information national interconnection. between the CPB leadership and the PBS More specifically, the ETS board, in board members." the San Diego meetings, adopted a reso- The Schenkkan- Breitenfield report to lution that, while assuring cooperation to station managers was taped on Jan. 26 at the CPB staff toward uninterrupted public KPBS -TV San Diego, immediately after a broadcasting service, still affirmed that joint meeting of the PBS board and the "proper control of national public- televi- ETS board. It was presented as a closed - sion decisions must be exercised by those circuit telecast on Jan. 29. What to do. Robert F. Schenkkan (I) chair- in local communities-the licensees them- man of the Public Broadcasting Service, selves and their publics." The resolution and Frederick Breitenfield Jr., vice chair- also declares that "whatever action is nec- man of the Educational Television Stations essary" will be taken to achieve local con- 'Adam -12' being sold division of the National Association of Edu- trol of national public-television decisions. for '75 syndication cational Broadcasters, deliver a closed - Charged with convincing the CPB circuit report to public television station board that there must be a resolving of MCA TV hopes it can score again managers on future action to be taken by the fundamental differences that exist be- with long -range approach that has licensees In response to the Corporation tween stations and CPB is Ralph D. Rog- chalked up $30 million tor 'Ironside' for Public Broadcasting's plan to assume ers, chairman, KERA -TV Dallas, who heads control of PTV's national program service. the chairmen group of the governing Continuing the technique it applied to boards of public television licensees. Mr. Ironside, MCA TV announced last week ETS, is likely to be the key session -the Rogers will lead what is now the commit- it has placed Adam -12 into syndication one where the ultimate decision of wheth- tee of eight that will meet with the CPB for presentation in the fall season of 1975. er to dissolve PBS or test alternative ways board on Feb. 6 -7. This committee will Keith Godfrey, vice president and di- to continue operation (meaning alterna- take with it the knowledge -revealed rector of sales, said MCA TV already has tives to government funding) will be de- by Mr. Schenkkan in his closed- circuit lined up 43 stations to carry Adam -12 in termined. report- that in response to a PBS ques- 1975 and is aiming to complete sales in With the crucial nature of the Chicago tionnaire 73 public- television stations have 175 markets by the target date. meeting in mind, Mr. Schenkkan asked indicated that they are in favor of ex- He noted that Ironside was offered for station managers for what amounts to ploring alternative means of funding, station sale during the National Asso- proxies, written statements of endorse- while one station was against taking such ciation of Broadcasters convention in ment, to be presented to the CPB board a course and 10 other stations, among the 1972 and said it has been sold in 117 at the Feb. 6 -7 meetings. Essentially, what total 84 polled, fell in neither category. markets to date. MCA TV reportedly has

/ ?: ®®® / / / /// i _ \ %/r// %;%__\.-, ' r,tt T /////////1/'/,,,%/%///// ..,..,,i-4,- , ,,,1m, / j/ \ / \ IU I ll `\ .,...,....:titf,' j/ / , _ ( pa" /-- yyV

- il -' ,. \ A' . i//// Air Time - your most valuable and volatile asset must be managed effectively. How? By total integration of traffic and technical operations. You can have confidence in our APC 610 -200 - the result of nearly a decade of experience in broadcast automation. To see a system in actual operation please write or call: CENTRAL DYNAMICS LTD CANADA -147 HYMUS BLVD., MONTREAL 730. OUE. U.S.A. -230 LIVINGSTON ST.. NORTHVALE. N.J. 07647

Broadcasting Feb 5 1973 45 grossed more than $30 million thus far on cisco. And considered especially signif- nounced it is developing series of four Ironside sales, a record amount by far in icant is the attendance of a larger num- half -hour TV shows for worldwide distri- syndication, and expects to increase the ber of general manager of stations and of bution. Paul Talbot, Fremantle president, figure by a substantial margin by the time TV- program syndicators. The 1972 con- said series will be co- produced in Europe it begins on stations in the fall of 1974. ference attracted 38 distributors, and ad- and Canada and will include children's A spokesman said MCA TV expects to vance registration indicates that at least program, documentary show stressing have about 175 half -hour episodes of 55 program purveyors will journey to nostalgia, occult and science -fiction pres- Adam -1? available by fall 1975. The se- New Orleans. entation. He also said that Black Beauty ries has been on NBC -TV since 1968. The conference committee has arranged is being presented in prime -access time "Our estimates are that there is and six seminars and workshops covering such in 37 of 40 markets where it has been there will continue to he a shortage of issues as women in television, the prime - placed on behalf of Johnson & Johnson. major off -network series on tap for sta- time access rule, campaign and election tions." Mr. Godfrey said. "That is why coverage, an examination of television Distribution change. Children's television we went this route initially with Ironside criticism, minorities and programing, and series, The New Zoo Revue, going into and now with Adam -12. Some stations the talk show. second season of 50 episodes, will be dis- are talking of scheduling these series back Among the featured speakers will be tributed by Trans- American Video Inc., to back." Archbishop Fulton J. Sheen, Representa- independent supplier of mobile color MCA TV last week also placed into tive Lionel Van Deerlin (D- Calif.) and video-tape facilities. Program is produced syndication 96 half-hours of Night Gal- Mayor Moon Landrieu of New Orleans. by FunCo Corp., Hollywood, in affilia- lery and 100 half -hour segments of The Seminar panelists include FCC Com- tion with Trans -American Video. In ad- Bold Ones, both off NBC -TV, for a start missioner Benjamin Hooks, producers dition, Trans -American Video is retained on stations next fall. David Susskind and Roger Ailes and per- to handle all facilities on program. sonalities Hugh Downs, Dr. Joyce Broth- ers and Phil Donahue. In new location. UCC Films Inc., New NATPE expects turnout York, TV distributor of feature films, has moved to new headquarters: 888 Seventh in New Orleans to be big Program Briefs Avenue, New York 10019. (212) 582- Five -day agenda to examine New from Allied. Allied Artists Tele- 7232. key programing topics; vision. York, has into New placed syndi- Sports offerings. North American Cable, Van Deerlin, Sheen to speak cation new series, The Unknown, which in conjunction with John Jay, official covers areas of psychic happenings, ESP, 700 station and syndica- U.S. Winter Olympics photographer, is Approximately reincarnation and faith healing. Regis tion executives are expected to attend the producing John Jay's World of Skiing, Philbin is host, interviewing authorities in 10th annual conference of The National 13 half -hour segments that will be avail- world of occult. Association of Television Program Execu- able this month. NAC is also video- tives in New Orleans Feb. 12-16. Fremantle's latest. Fremantle Interna- taping in color University of Michi- This record number of conference par- tional Inc., New York, which has intro- gan basketball, hockey and gymnastic ticipants compares with about 500 execu- duced Galloping Gourmet and Black events for delayed distribution. Box 522, tives at last year's meeting in San Fran- Beauty to U.S. TV audiences, has an- Ann Arbor, Mich. 48107. (313) 769-0546. What's new and very different about "Living Easy" with Dr. Joyce Brothers... Everything!!

A brand new daily half hour TV show! A brand It's the 30 minute daytime new Joyce! A brand new daytime format! Stars show that pulls like a 90 entertainment music interviews gourmet cooking. minute nighttime show. Some of the This exciting new audience people who have builder can be working seen the Dr. for your station every day. Cicely Tyson Douglas Fairbanks Jr. See us at the NATPE Huntington Hartford convention in New Orleans. Irene Ryan Larry Storch February 13 thru 16th. Soupy Sales Kelly Garrett Royal Sonesta Hotel. Stiller & Meara Acadia Suite. Freda Payne Ashley Montague Craig Claiborne Olivia De Havilland Dr. Margaret Mead Dr. Joyce Brothers Marto Thomas "Living Easy"... Rodney Dangerfield Johnny Nash with Mike Darow and the Earl Wilson Bernie Green Orchestra. Rex Reed Executive producer Ed Pierce. Adelle Davis Richard Roundtree Beverly Sills Anthony Quinn Helen Gurley Brown iy1 Bill Blass Eli Wallach Mickey & Sherri Spillane Morey Amsterdam CAPRICORN PRODUCTIONS Rudy Vallee 711 Third Avenue, New York, N.Y. 10017 Joan Blondell (212) 956 -4940 Gloria Swanson

Broadcasting Feb 51973 46 dean, himself had chaired a commis- him with additional legal obligations. Broadcast Journalism® sion on a free and responsible press in Richard Salant, president of CBS 1946 which had made a similar proposal. News, who was a member of the Twen- The press council idea had failed to get tieth Century Fund's task force, sug- Broadcast council off the ground then because of virtually gested that the Communications Act be unanimous rejection by the press. Dr. amended to prohibit the FCC from con- proposed as shield Hutchins participated in last week's sidering the content of news broadcasts seminar. when it studies license renewals. He also for First Amendment The only opposition voiced to the emphasized that he had never been ap- broadcast- council idea was by Lawrence proached except once by a White House rights of radio -TV H. Rogers II, president of Taft Broad- figure; that single instance was an invi- However, Taft's Rogers opposes idea casting Co. Mr. Rogers objected mainly tation to lunch by John Ehrlichman, one at Santa Barbara seminar: Salant because it would dilute the responsibility of President Nixon's assistants, who had says Communications Act should of licensees for what goes out over their suggested that Dan Rather, CBS White be revamped to keep rein on FCC facilities and also because of a potential House correspondent be replaced. That, for mischief -the FCC, in license -re- Mr. Salant said, only meant that Dan Suggestions for moves to save broadcast- newal cases, might consider any adverse Rather could have that job as long as ing from losing its First Amendment ruling against a station. He noted that he wished. rights came from a number of panelists several years ago the FCC had attempted Mr. Salant's reference to the Nixon attending a seminar last week at The to adopt as a regulation the commercial administration's antipathy to TV net- Center For The Study of Democratic time standards in the code of the Na- works, as well as to some newspapers, Institutions at Santa Barbara, Calif. tional Association of Broadcasters. was in response to several expressions The two-day meeting on broadcasting The only way he would consider agree- of alarm at this trend, including the ad- and the First Amendment was attended ing to the council idea, he said, was if ministration's evident aim to de- empha- principally by academicians, but there there were a quid -pro -quo for broadcast- size public broadcasting public -affairs was a good showing of broadcasters there. ers, "like licenses in perpetuity." programing. No conclusions were reached but a Mr. Rogers was much more emphatic Mr. Salant also discussed ideas he had consensus was apparent: Form a broad- about another suggestion: that broadcast- put forward previously, including pro- cast council to handle complaints. And ers donate a segment of the broadcast posals he had made a year or more ago make sure it is composed of laymen as day (20% was mentioned) as public - that the Communications Act be amend- well as broadcasters. access time. ed to include a broadcasters' "Bill of Many of those pressing this view had This was proposed by Rick J. Carlson, Rights." been members of the task force of the a research lawyer associated with the At one point during the discussions, Twentieth Century Fund that proposed Institute for Interdisciplinary Studies in Paul A. Porter, Washington lawyer and just such a move last year. In fact, the Minneapolis. "Not on your life," Mr. a former FCC chairman, stressed that center's chairman, Dr. Robert Maynard Rogers retorted, noting that this would the administration's license-renewal bill Hutchins, former University of Chicago still put the licensee in the middle of changes nothing in the present situation president and one -time Yale Law School umpiring such use, as well as saddling except to give broadcasters a longer li- iNcreAse Fm L1sTeNers WitHOUt A cHaNGiNG FormAt. M

Reach into those difficult areas, car and features variable horizontal -to- receivers and small portables. These vertical gain ratios. P hard -to -reach groups can represent a Your stereo performance will also im- large audience. With our FM "Pene- prove, because of the "Penetrator's" They allow trator" antenna, you no longer give exclusive field trimming. you to adjust your VSWR values, after this audience to your competitors. installation, to 1.08 to 1. Unless you're The patented "Penetrator" gives your willing to settle for ordinary audience R signal more punch, even in the fringe ratings, don't settle for an ordinary areas, because it's circularly polarized antenna. Write us today. JAMPRO ANTENNA COMPANY A DIVISION OF COMPUTER EQUIPMENT CORPORATION Phone (916) 383 -1171 6939 Power Inn Road, Sacramento, California 95828

Broadcasting Feb 5 1973 47 cense term (five years). Lloyd Cutler, ing" commentary and "less frequent and also a Washington lawyer who numbers less daring" investigative reports, and get CBS among his other clients, warned commercially unattractive ratings on that the speech by Clay T. Whitehead, those they do undertake. director of Office of Telecommunications Public TV's role, Mr. Macy said, "is Policy, in Indianapolis last December, only different in an important way: Its was threatening in its implications, but existing level of journalistic programing that the license- renewal bill indeed is not is dependent upon federal funds. That bad. dependency with the accompanying re- Opposition to the broadcast -council strictions, I regretfully conclude, is too idea was termed "institutional paranoia" high a price for the American people by Harry Ashmore, president of the cen- to pay." ter. Mr. Ashmore is a former editor -in- But, he continued, the cause should chief of the Encyclopedia Brittanica and not be abandoned. "Those who believe a Pulitzer prize- winning journalist. Lord CBS News photo in the potential of video journalism to Ritchie -Calder, a noted science writer, uled specials on Vietnam and peace that serve the citizen must seek new or ex- presented the history of the British Press evening: ABC at 10 -11 p.m., bringing its panded sources, outside of government, Council and explained how early opposi- special coverage for the day to two hours; to advance the cause. tion, including his own, finally changed CBS at 7 -7:30, making its total one hour Mr. Macy, CPB's first president, who to support. and 12 minutes, and NBC at 7 -8:30, lift- resigned last summer in disagreement A number of participants strongly ing its day's total to three hours. with administration policies on public urged broadcasters along this road, stress- Radio networks meanwhile covered not broadcasting (BROADCASTING, Aug. 14, ing the need for public support in order only the second signing live but also the 1972), was principal speaker at the pres- to overcome government, as well as pub- first, and in addition scheduled follow - entation of the fourth annual Alfred I. lic, antipathy to broadcasting. ups, reaction pieces and other special cov- du Pont -Columbia University awards in Among others of the 35 participants erage throughout the day and evening. broadcast journalism (BROADCASTING, Jan. were Eric Sevareid, CBS commentator, 22), held Tuesday night (Jan. 30) on who at one point complained that he was the Columbia campus in New York. the only working newsman there; Newton Macy: Let's get Mr. Macy in his speech took sharp Minow, Chicago lawyer and former FCC issue with the administration's position chairman, who also was a member of administration off that public television should not use fed- the Twentieth Century Fund's task eral funds for public- affairs programing. force; Reuven Frank, former president journalism's back "Public broadcasting," he said, "would of NBC News; Thomas H. Wolf, ABC fail in its public mission if it turned its News vice president for TV documen- Former CPB president sharply cameras away from the stormy land- taries, and retired California Supreme criticizes `architectural firm scape of national controversy over vital Court Chief Justice Roger Traynor, who of Agnew, Buchanan and Whitehead' issues." is chairman of the Twentieth Century He described the creation of the Pub- Fund group that is forming a broadcast Public television has been thwarted in lic Broadcasting Service by CPB and the council. its efforts to establish "freedom of ex- stations as part of "a delicate balance pression, with balance and responsibility," of responsibilities" in which CPB would but should seek financing outside of the serve as a "heat shield" against "political Capping a wild week government to continue its pursuit of that fire" set off by programing. And he said The three television networks devoted six journalistic goal, John W. Macy Jr., for- Clay T. Whitehead, director of the White hours and 12 minutes to special coverage mer president of the Corporation for House Office of Telecommunications of the Vietnam cease -fire agreements and Public Broadcasting, said last week. Policy, "misrepresented" the relationships related reports on Jan. 27, winding up In a speech sharply critical of the among the various elements in his Octo- one of their busiest news weeks in recent Nixon administration's role, he said both ber 1971 speech condemning the growth memory (BROADCASTING, Jan. 29). commercial and noncommercial "video of national noncommercial programing With the first of two agreements to be journalism" -his preferred term for what as excessive centralization. signed in the Paris ceremonies scheduled others call "public- affairs" coverage-has "The principal cause of this attack at about 4:30 a.m. EST, the networks been "inhibited by commercial impera- centered in the journalism undertaking elected to cover only the second one live, tives or by ambiguous threats from pub- that displeased executive leadership," incorporating in that coverage taped seg- lic officials." Mr. Macy said. "Well aware of the ments of the first signing. ABC -TV was Commercial networks, he said, con potency of television, that leadership was on 9:30 -10:30 a.m., CBS -TV 9:30 -10:12 tinue to spend large sums on news bu unwilling to accept free video journalism and NBC -TV 9- 10:30. All three sched- tend to provide only "cryptic and fleet supported by federal funds." When President Nixon subsequently vetoed a two -year CPB funding bill, he did so "with a message which was a delayed rerun of the Whitehead attack nine months earlier," Mr. Macy asserted. $$$ WE'LL PAY YOU MORE THAN THEY WILL $$$ Of more recent events, he said: "Un- der the impact of the veto and the new Nixon appointees, the CPB board has ... if you're the man we're looking for. We're not looking for someone who's recently questioned much of the journal- looking for work. We're looking for someone who's happy, established and istic program schedule previously supported and has withdrawn from PBS its secure . . . but can be bought! In short, if you're the best morning man in programing responsibility on behalf of the stations. Personalities your market, send us a tape and resume, NOW! who have probed vigorously or offered unfavorable assessments of administration actions will not receive continued funding. Commen- Box B -29, BROADCASTING taries following presidential statements are to be eliminated. There is even serious questioning of the necessity for the interconnection without which topical journalism would be frustrated."

Broadcasting Feb 5 1973 48 municipally owned cable system also serv- Cablecasting ing Frankfort. NCTA claims that certain Equipment & Engineering . injustices have taken place that have put Behind that FCC vote the private cable operator in imminent Moss for all -radio receivers danger of losing its system. "Unless the week on cable crossownership commission acts, or the city government Senator Frank Moss (D -Utah) last introduced legislation to require all radio FCC Chairman Dean Burch came within of Frankfort has a sudden change of sets, except those retailing for less than one vote -Commissioner Benjamin L. heart, Frankfort will soon have only one $15, to be capable of receiving both AM Hooks's losing on the the CATV system, one that is owned by the -of policy and FM broadcasts. was to adopt concerning city,' NCTA said, while noting that be- commission In introducing the bill (S. 585) last crossownership of television stations and cause the city has no TV station, the cable TV system is the only local outlet Monday (Jan. 29), Senator Moss noted cable television systems in the same mar- that it "would not only provide greater kets. for video access. programing service . .. but it would also commission, a 4 -to -3 vote "What would be the attitude if the city The by have the effect of improving the program- re- owned the only newspaper in town, or the three weeks ago, denied petitions for ing content of all radio broadcasting due consideration of the rule requiring a only radio station, or the only television station ?" NCTA asked in its FCC filing. to increased competition between sta- breakup of such co- located properties. tions." but invited affected licensees to seek "It seems particularly important to us that any medium of mass communica- Senator Moss, who introduced identi- waivers of the rule, and moved the di- cal legislation in the 91st and 92d Con- vestiture two to tions should not fall into the hands of deadline back years, gresses, also pointed out that the all - Jan. 22). government," the statement concluded. Aug. 10, 1975 (BROADCASTING, channel radio bill is necessary to "insure was the favored by Chair- "The potential for ahuse is self -evident." That policy a significant expansion of the number man Burch. of listeners able to receive and benefit Last week, the concurring and dissent- from public radio programing." ing statements were issued. And they TVC starts up pay cable Mass production of AM -FM sets, he showed that two of those who voted added, "would inevitably bring signifi- Feature films for a fee with the chairman - Commissioners will begin cantly lower costs per unit." Charlotte Reid and Richard E. Wiley- this week on four of firm's systems would have preferred grandfathering existing crossownerships. Commissioner Television Communications Corp., New Technical Briefs Robert E. Lee, who dissented, did so be- York, will begin pay cable -TV test operations on Thursday (Feb. 3) with cause he also favored grandfathering. delivery New video titler. Datavision Inc., Rock of feature films to TVC systems in Olean, Commissioner Hooks, who also dis- ville, Md., has available video titler and N.Y.; Pottsville and Clearfield, both sented, made it clear he did not favor message generator for use with live video Pennsylvania, and Reston, Va. the rule: he indicated he would have or video -tape presentation. Titter, model a Warner Communications Inc., parent voted against it if he had been member D-1032, generates characters one and a of TVC, said last week the "Star when it was adopted, in 1970. However, Chan- half-inches high on standard 23 -inch mon- he opposed both a waiver policy and nel" service will supply cable subscribers grandfathering of existing situations. in these communities with eight films per Both, he feels, are unfair to those who month for a monthly charge ranging from divested in the belief the rule would be $5 to $6 (in addition to the regular monthly You say you're a community minded station. implemented; he also feels that if a ma- fee). Two films will be shown each week. jority of the commission supported the So, do something for the community. All features will he made available rule, it should be given a chance to op- after initial theatrical exhibition. Contact Ben Sacharow. erate. WCI said films have been obtained from major Both Mrs. Reid and Commissioner a new a studios and initial offerings include "The He's got radio show lot of people said they voted with the chairman Wiley French Connection," "Nicholas and Alex- need to listen to.... only because they could not muster four andra," "Sunday, Bloody Sunday," "Last He fixes problems. votes for grandfathering. of the Red Hot Lovers," "Klute," "The The third dissenter was Commissioner Candidate." "Summer of '42," "What's Johnson. He said he supports "Contact: Ben Sacharow" Nicholas Up Doc ?", "Silent Running," and "The as stands, and the crossownership ban it Cowboy." Write: P.O. Box 2303 opposed encouraging waivers. WCI Chairman Steven J. Ross said that Hollywood, Florida 33022 about 25% of the solicited homes had subscribed to the service in three weeks Call: Tel. (305) 920 -9999 NCTA's negative stance of selling. The four systems have a total of about 27,000 subscribers. on city -owned CATV's August 21, 1972 Another WC! subsidiary. Goldmark The National Cable Television Associa- Communications Corp., Stamford, Conn., .. I are pleased to say that it not only is a tion last week, in a filing with the FCC, has developed a completely automatic ca- fine addition to our present line -up, but the very came out in strong opposition to the ble-TV program origination system which worthy things you accomplish for people make it a valuable asset for my community...." concept of municipal ownership of cable - will be used in the pay tests (BROADCAST- television systems. ING, Jan. 29). Frank Nodine In a statement in response to a petition Vice President, for special relief to the FCC. originally asaamiaa ®! WINK, Fort Myers, Fla. filed by Consolidated TV Cable Service Theme for Anaheim. The National appar- Inc., Frankfort, Ky., NCTA cites what Cable Television Association, January 5, 1973 it considers to be the dangers of munici- ently disregarding the drug -culture pal ownership, particularly the potential connotation of the term, has chosen I feel that your sage handling of personal a troubled for abuse of governmental power. NCTA "Cable -The American Connection" problems is welcome anchor in these times . and your sincere guidance and com- a as the theme for its 22d annual con- emphasizes that such potential "is par- ments to those who seek your help is most ticularly disturbing when it involves a vention. Logic behind NCTA's selec- heartwarming." medium of mass communications." tion: Aim of the convention is to pro- NCTA's statement stems from the Dec. vide an open forum for those inter- William R. Mnich 29, 1972, request filed with the FCC by ested In cable and how it will affect President and General Manager WMNI Radio, Columbus, Ohio Consolidated TV Cable, a private opera- their future. The convention is sched- tor, asking to be put on equal competitive uled for June 17 -20 at the Anaheim footing with Community Service Inc., a Convention Center, Anaheim, Calif.

Broadcasting Feb 5 1973 49 itor and operates with all half -inch and one -inch video -tape recorders to allow for addition of titles to new or existing tapes. Features of model D -1032 include push- button- operated automatic title insert, two -page memory, instant keyboard entry, single or multiline presentation capability 3roadcastingiiPl aylist and picture /title mixer. Unit sells for under $2,000. These are the top songs in air -play popularity on U.S. radio, as reported to Broadcasting by a nationwide sample of stations that program contemporary, "top -40" formats. Each Automated product. Techno Products song has been "weighted" in terms of American Research Bureau audience ratings for Co., North Hollywood, has introduced the reporting station on which it is played and for the day part in which it appears. automated video programers specifically Bullet indicates upward movement of 10 or more chart positions over previous week. for cable -TV operators as well as for master antenna, motel and hotel applica- Over -all rank Rank by day parta as is Last This Title (length) 6- 10a- 3- 7- tions. AVP -1000, new unit desig- week week Artist -label 10e 3p 7p 12p nated, uses three -quarter inch video-cassette players and permits programing of 1 1 You're So Vain (4:07) 1 1 1 1 as much as 15 hours of video material. Carly Simon- Elektra Preset, so- called "instantaneous call -up" 2 2 Crocodile Rock (3:56) 2 2 2 2 feature, allows programs and commercials Elton John -MCA to be stored and then transitioned from 3 3 Superstition (3:57) 3 3 3 3 one machine to another without detection. Stevie Wonder -Tamla Navy gear. By June, 30 ships of U.S. 4 4 Your Mama Don't Dance (2:47) 4 4 5 4 Navy will be outfitted with Shipboard In- Loggins and Messina -Columbia formation, Training and Entertainment 6 5 Oh Babe, What Would You Say? (3:22) 6 5 4 6 (SITE), closed- circuit color systems cost- Hurricane Smith -Capitol ing $55,000 each. Cable systems will be 5 6 Why Can't We Live Together? (3:11) 5 7 7 8 affiliated with American Forces Radio and Timmy Thomas-Glades Television Service and receive 55 hours $ 7 Could It Be I'm Falling in Love (4:13) 8 6 9 5 of network programs weekly plus other Spinners- Atlantic services from shipboard studios. First in- 14 8 Don't Expect Me To Be Your Friend (3:38) 7 8 6 7 stallation was completed Jan. 23 aboard Lobo -Big Tree guided missile destroyer U.S.S. Josephus 12 9 Trouble Man (3:50) 9 9 10 10 Daniels at Norfolk, Va. SITE will not be Marvin Gaye- Motown installed on aircraft carriers and other 16 10 Rocky Mountain High (4:39) 11 11 8 9 large ships that already have adequate John Denver -RCA closed- circuit systems. 15 11 Dancing in the Moonlight (2:57) 10 14 14 15 King Harvest -Perception 17 12 Love Train (2:59) 13 10 16 14 O'Jays- Philadelphia Intl. 9 13 Me & Mrs. Jones (4:34) 14 12 13 16 Billy Paul- Philadelphia Intl. 13 14 Do It Again (4:03) 15 13 15 11 Steely Dan -ABC 18 15 The World Is a Ghetto (3:59) 16 15 11 13 War- United Artists 10 16 Clair (3:00) 12 16 12 20 Gilbert O'Sullivan -NAM 19 17 Hi Hi Hi (3:10) 22 19 17 12 Paul McCartney & Wings -Apple 11 18 Super Fly (3:03) 17 18 18 17 Done. A two -year contract under Curtis Mayfield -Curtom which Ampex Corp. may provide up 25 19 Last Song (3:15) 20 17 21 19 to $3.5 million in equipment to ABC Edward Bear-Capitol was signed last week by Julius Bar - 20 20 Jambelaya (3:06) 18 21 20 18 nathan (I), ABC vice president In Blue Ridge Rangers-Fantasy charge of broadcast operations and 7 21 Rockin' Pneumonia (3:16) 19 24 22 23 engineering, and Arthur Hausman, Johnny Rivers -United Artists Ampex president. The contract covers 26 22 Funny Face (2:42) 21 20 24 24 AVR -1 third -generation color video- Donna Fargo -Dot tape recorders and ACR -25 cassette - 21 23 Do You Wanna Dance? (2:44) 24 23 19 21 video systems. Three of the recorders Bette Midler- Atlantic have been delivered to ABC -TV in 38 24 Killing Me Softly With His Song (4:46) 23 25 23 25 Hollywood. The first three ACR -25 Roberta Flack- Atlantic video systems are scheduled for de- 24 25 Daddy's Home (2:59) 29 22 25 22 livery in April, two to ABC in Holly- Jermaine Jackson -Motown wood and one to ABC -owned KGO- 22 26 Don't Let Me Be Lonely (2:31) 26 26 28 26 TV San Francisco. Ampex said the James Taylor- Warner Brothers contract had a "potential value" of 39 27 Dueling Banjos (2:10) 28 27 26 28 $3.5 million but declined to say how "Deliverance" soundtrack -Warner Brothers many additional units might be in- 29 28 Living in the Past (3:13) 32 30 27 27 volved. Base price of the AVR -1 re- Jethro Tull- Chrysalis corder was reported to be between 30 29 It Never Rains in Southern California (2:53) 27 34 29 32 $110,000 and $117,000 but could be Albert Hammond -Mums much higher depending on optional 31 30 I Am Woman (3:03) 25 36 32 33 elements ordered. Base price of the Helen Reddy -Capitol ACR -25 was said to range between 23 31 Separate Ways (2:36) 31 28 30 38 $128,500 and $163,000. Elvis Presley -RCA

Broadcasting Feb 5 1973 50 No. I number for Over -all rank Rank by day parts Last This Title (length) 6- 10e- 3- 7- week week Artist -label 10e 3p 7p 12p tape cartridge

51 32 Papa Was a Rollin' Stone (4:00) 30 33 33 29 Temptations- Motown equipment 28 33 Love Jones (3:19) 33 32 35 29 Brighter Side of Darkness -20th Century 34 34 Smoke Gets In Your Eyes (3:15) 35 29 36 37 309- 828 -1381 Blue Haze -A &M 33 35 Dreidel (3:45) 39 31 31 31 Don McLean -United Artists 32 36 You Turn Me On, I'm a Radio (2:40) 38 37 34 34 Joni Mitchell -- Asylum 37 37 Pieces of April (4:00) 37 35 38 35 Three Dog Night -Dunhill 74 38 You Ought To Be With Me (3:09) 34 39 37 40 Al Green -London 35 39 I Wanna Be With You (2:53) 40 38 39 39 Raspberries -Capitol 27 40 Keeper of the Castle (2:44) 36 41 41 42 Four Tops -Dunhill 40 41 Cover of Rolling Stone (2:53) 41 43 40 36 Dr. Hook -Columbia 50 42 Hummingbird (3:30) 43 42 42 44 Seals & Crofts- Warner Brothers 73 43 Also Zarathustra (5:06) 44 40 45 41 Sprach 3D SERIES REPRODUCER Deodato -CTI 42 44 Jesus Is Just Alright (3:50) 42 44 46 43 Doobie Brothers -Warner Brothers A collect call to the above number 41 45 Peaceful Easy Feeling (4:15) 51 46 43 46 will bring you all the facts you need Eagles-Asylum to know about tape cartridge equip- 43 46 Harry Hippie (3:50) 46 48 44 47 ment. One call will establish a Bobbie Womack & Peace -United Artists working relationship between you 46 47 Big City Miss Ruth Ann (2:34) 48 46 47 48 and our broadcast oriented Gallery- Sussex people...a relationship that de- 56 48 Aubrey (3:38) 45 47 60 51 livers dependable performance at Bread- Elektra a truly competitive price. The re- - 49 If You Don't Know Me by Now (3:16) 47 63 63 50 lationship will last as long as you Harold Melvin & the Blue Notes -Philadelphia Intl. use ITC equipment...in the selec- 57 50 Neither One of Us (4:15) 50 60 49 52 tion of equipment, proper servicing, Gladys Knight & the Pips -Soul and adaptation of machines to your 61 51 Don't Cross the River (2:22) 52 49 66 49 broadcast requirements. If you're America-Warner Brothers thinking tape cartridge equipment, 53 52 Control of Me (3:28) 49 55 48 64 find out why hundreds of stations Les Emmerson -Lion depend on ITC. 47 53 Danny's Song (3:06) 55 52 51 55 Anne Murray -Capitol 45 54 I'm Never Gonna Be Alone Anymore (2:37) 63 61 55 66 WRA SERIES RECORDING AMPLIFIER Cornelius Brothers & Sister Rose -United Artists 64 55 I'm Just a Singer (4:16) 56 67 52 53 Moody Blues- Threshold 44 56 Daytime Nighttime (3:07) 54 54 57 67 Keith Hampshire -A &M 66 57 Space Oddity (5:05) 63 69 64 46 David Bowie -RCA 58 58 Little Willy (3:13) 57 66 58 60 The Sweet -Bell 69 59 Good Morning Heartache (2:20) 62 68 60 63 Diana Ross -Motown - 60 Love is What You Make It (2:50) 58 68 61 66 Grass Roots -Dunhill 52 61 Reelln' & Rockin' (4:16) 66 69 58 Call collect for Chuck Berry-Chess 60 62 Dead Skunk (3:08) 64 66 62 59 information on Loudon Wainwright Ill- Columbia - 63 One Less Set of Footsteps (2:46) 59 67 63 68 free trial and Jim Croce -Dunhill 54 64 Walk on Water (4:42) 60 63 66 64 leasing plans Neil Diamond -UNI - 65 The Night the Lights Went Out in Georgia (3:36) 68 62 71 69 If1TERf1RTIOf1RL Vicki Lawrence -Bell TRPETROf1ICS 49 66 Looking Through the Eyes of Love (3:03) 69 60 68 72 CORPORRTIOf Partridge Family -Bell 2425 South Main Street, 67 Boogie Woogie Man (2:18) - 65 71 69 65 Bloomington, Illinois 61701 Paul Davis -Bang Continued on page 52

Broadcasting Feb 5 1973 51 Music BrrooadcastingriPlaylist continued from page 51 Over -all rank Rank by day parts Why WHN is going Last This Title (length) 8- 10e- 3- 7- week week Artist -label 108 3p 7p 12p country in the city - 68 Kissing My Love (3:50) 72 64 72 67 Bill Withers -Sussex Sex -talk show and heavy sports will be kept in schedule - 69 Something's Wrong With Me (3:04) 60 65 Austin Roberts -Chelsea when pop -music format is dropped 59 70 Lucky Man (4:36) 73 69 74 81 Emerson-Lake-Palmer-Cotillion The programing change to country 72 71 Love Music (3:42) 78 64 62 music announced last month by wHN- Raiders -Columbia (AM) New York is not so much a 68 72 Rosalie (3:16) 71 72 70 73 change in format as a change in music Sam Neely-Capitol policy. "We're not putting a steam roller - 73 Give Me Your Love (2:59) 61 73 74 at the door to mow down everything that Barbara Mason -Buddah exists here now," says Allan Hotlen, - 74 Boo, Boo, Don't 'Cha Be Blue (3:32) 70 program director. The parts of its format Austin Roberts -Chelsea believed to be strongest -a two -way talk - 75 Keep On Singing (3:40) 67 87 show, Feminine Forum, and an around - Tommy James -Roulette the- calendar sports schedule -will remain Asterisk Indicates day -part ranking below Broadcasting's statistical cut-off. intact, as have the programing and air staffs. Alphabetical Het (with this week's over -all rank): Country music is intended to give the station the identity it has been unable Also Sprach Zarathustra (43), Aubrey (48), Big City Miss Ruth Ann (47), Boogie Woogie Man (67), Boo, Boo, Don't 'Cha Be Blue (74), Clair (16), Control of Me (52), Could It Be I'm Falling in Love (7), to create with pop music. Cover of Rolling Stone (41), Crocodile Rock (2), Daddy's Home (25), Dancing in the Moonlight (11), Danny's The decision to change WHN to Song (53), Daytime Nighttime (56), Dead Skunk (62), Do It Again (14), Do You Wanna Dance? (23), Don't coun- Cross the River (51), Don't Expect Me To Be Your Friend (8), Don't Let Me Be Lonely (26), Dreidel (35), try was made by John V. B. Sullivan, the Dueling Banjos (27), Funny Face (22), Give Me Your Love (73), Good Morning Heartache 59), Harry general manager. Early in December, Hippie (46), Hi HI Hi (17), Hummingbird (42). I Am Woman (30), I Wanna Be With You (39), I'm Just a Singer (55), I'm Never Gonna Be Alone Anymore (54), If You Don't Know Me By Now (49), It Never competing with several well -heeled Rains in Southern California (29), Jambalaya (20), Jesus Is Just Alright (44). Keep on Singing (75), Keeper MOR's in New wNEw(AM) of the Castle (40), Killing Me Softly With His Song (24), Kissing My Love (68), Last Song (19), Little York- to Willy (58), Living in the Past (28), Lookng Through the Eyes of Love (66), Love Is What You Make It (60), the right op the format scale and WNBC- Love Jones (33), Love Music (71), Love Train (12), Lucky Man (70), Me & Mrs. Jones (13). Neither One (AM) to the left Sullivan realized of Us (50), The Night the Lights Went Out in Georgia (65), Oh Babe, What Would You Say? (5), One -Mr. Less Set of Footsteps (63), Papa Was a Rollin' Stone (32), Peaceful Easy Feeling (45), Pieces of April (37), that "the middle of the road designation Reelin' & Rockin' (61), Rockin' Pneumonia (21), Rocky Mountain High (10). Rosalie (72), Separate Ways used to be big," (31), Smoke Gets In Your Eyes (34), Somethings Wrong With Me (69). Space Oddity (57), Super Fly (18). this he said, spreading his Superstition (3), Trouble Man (9), Walk on Water (64), Why Can't We Live Together (6), The World Is a arms wide. "But in reality it's only this Ghetto (15), You Ought To Be With Me (38), You Turn Me On, I'm a Radio (36). You're So Vain (1), Your Mama Don't Dance (4). big," and he narrowed his reach until his hands were almost touching. "We'd like to believe what we were doing before was right and that our problem was that we were playing the same music as everybody else." Will a country identity be served by a sex -oriented two -way talk show and what amounts to nightly play -by -play sports coverage? (WHN carried the New York Mets, New York Islanders and New York Nets.) Few country stations have ever attempted to mix these elements. But, WHN says, research has shown to its satisfaction that there is a correlation among Feminine Forum, sports and country music. Storer Broadcasting, owner of WHN, has brought in its former national program director, now general manager of Simple, low cost way to give your displays WJW(AM) Cleveland, Chuck Renwick, stop- action and four other competitive advantages - to consult with Mr. Hotlen on the switch. Mr. Renwick put Storer's WDEE(AM) all in one small package. Detroit on a country format three years ago. (Pending FCC approval, WDEE has Introducing the Hughes Model stores input signals for conversion been sold to Globetrotter Communica- 639 video storage unit. A complete into TV displays for the medical, tions.) He switched Storer's FM opera- electronic image memory system. management, law enforcement, and tiion in Cleveland, formerly wc.Tw(FM) With all the circuitry, power and many other applications. and since sold, to country as well. controls built -in to make your If you need close -up images, The programing concept of the coun- displays versatile exhibitions. there's a zoom control, with a try-music policy-which will begin in It stores alphanumeric, graphic, positioning joystick. And because it's mid -February-will utilize a large amount and pictorial data. With high resolu- flexible, it can be customized to star of standard country product to begin. Country hits with proved track records tion, high -speed in any graphic display system. writing capability, are expected to offer the greatest oppor- for new brochure: selective updating and fast erasure. Write tunity for pleasing an audience that is It converts slow -scan and x -y 2020 Oceanside Blvd., Oceanside, not all that familiar with country sounds. information to TV format. CA 92054. ; Heavy emphasis will be placed on mod- It integrates signals (automati- Or call: HUGHES em country hits ( "with all respect to cally enhancing weak or low light (714) Hank Snow and Tex Ritter," Jack Sulli- HUGHES AIRCRAFT COMPANY images). It speedily processes and 757-1200. DIVISION van said quickly) by younger, more IMAGE DEVICES contemporary artists. Kris Kristofferson,

Broadcasting Feb 5 1973 52 Tom T. Hall and Waylon Jennings were singer and songwriter have been made among the artists mentioned. There will through unobscured, infectious rhythm Finance also be country-oriented pip material such schemes. The middle, a capella section of as Mac Davis and Rick Nelson. New ma- his hit of last fall, "Lean on Me," was terial will be added gradually, they say. responsible for that song climbing the Big stockholders "We're not going to sit on a new Char- charts because of the strong beat it car- ley Pride record and wait for it to prove ried. In "Kissing My Love," the addition in CBS are told itself in Indianapolis. We'll get on the of a wah -wah guitar line accentuates his in there obvious things, and on the new records insistent rhythm scheme. Bill Withers's to hang we believe in," Chuck Renwick stated. emphasis on rhythm might not make him Taylor gung -ho on profits, future; It has been more than three years since an FM favorite, but it is well regarded by AM programers. Stanton says government threats wJRZ(AM) Hackensack, N.J., the last of suppressive action will abate country station with significant reach Stations reported on "Kissing My Love" last week included: in metropolitan New York, gave up, law' Dal- A las, KJR(AM) bullish report on CBS's business pros- was sold and became a rocker. And coun- Seattle, wHHY(AM) Mont- pects was offered last week by CBS Presi- gomery, Ala., wRRR(AM) try radio people have been theorizing Rockford, Ill., dent Arthur R. Taylor, along with a not about the reasons for its failure ever and KEYN(AM) Wichita, Kan. entirely bearish appraisal of broadcast- since. Can country music ever be success- "Master of Eyes"-A retha Franklin (At- ing's regulatory outlook by Vice Chair- ful in perhaps the most sophisticated city lantic) This Aretha Franklin love song man Frank Stanton. in America? is the first record not produced by Jerry They offered their views at a meeting "It's a gut feeling," Allan Hotlen says, Wexler since Ms. Franklin left Columbia of institutional shareholders Tuesday night "but I think the timing on this country for Atlantic in the mid -sixties. She shares (Jan. 30), after CBS announced esti- switch is almost perfect. The atmosphere production credit on "Master of Eyes" mated 1972 operating earnings of $2.88 is right." with arranger Quincy Jones. Although a share, up 29% from 1971's $2.23 and "Do you want to know the bottom Mr. Wexler has been given much of the 25 cents higher than the previous record for helping her to the stardom she line on this question ?" Chuck Renwick credit of $2.63, set in 1966. CBS Chairman Wil- enjoys now, her new single is the Aretha asked. "Show me a major- market coun- liam S. Paley is expected to announce It also seems Ms. try station with a good, strong signal, Franklin of years past. 1972 net sales and net income figures that's failed." Franklin learned from Arif Mardin, who within two weeks. first put horns and strings behind her. Dr. Stanton, who introduced Mr. Tay- This new production has heavy instru- lor, first undertook "to put our governmental backing. ment problems in some sort of perspec- Rolling radio The record is quite new, released only tive." He said demands for counteradver- A syndicated radio program produced by two weeks ago, and reports on audience tising, for elimination of advertising in the San Francisco -based music publica- reaction are sparse. But the tally on an children's programs, for restrictions on tion, Rolling Stone, will air for the first Aretha Franklin single can be expected reruns and for restriction or elimination time on about 50 FM stations on Feb. 18. quickly. Stations reported on "Master of of nonprescription -drug advertising "have The one -hour show, which originally had Eyes" include: WPOP(AM) Hartford, gained some degree of public and con- been expected to begin last summer, will Conn., and KoL(AM) Seattle. gressional attention." But he wanted to be called The King Biscuit Flower Hour. The first program will feature perform- ances by Blood, Sweat and Tears, Maha- This announcement Is neither an offer to sell or a solicitation of an offer to buy any vishnu Orchestra and Bruce Springsteen. Of these securities. The Offer is made only by the Prospectus January 31. 1973 Rolling Stone is providing the program to NEW ISSUE stations free of charge. National advertisers retain six minutes of commercial time with two minutes provided for use by each local station. All stations will air the program on Sunday nights. 120.000 Shares

Broken -record record broken? DATAVISION INCORPORATED Conjuring up memories of the "locked - in- the -transmitter" promotions used by rock -and -roll stations during the fifties, Common Stock KsFx(FM) San Francisco played the ( $ 25 Par value) same record for eight- and -a -half hours on Jan. 20. The record was a new release by Dobie Gray, "Drift Away." Price $7.25 Per Share Everyone seemed pleased at the results of the spoof. A promotion man for Decca Records, Mr. Gray's label, in an under- stated manner, said, "We got a lot of exposure for the record. It made people take a second listen." George Yarhaes, Copies of the Prospectus may be obtained m any State only from such of the undersigned general manager of KSFX, said simply, "It as may legally offer these securities in compliance with the securities laws of such Stale was a Saturday, and we were looking for something to do." Baxter, Blyden, Selheimer & Co., Inc. Donatelli, Rudolph & Schoen. Inc.

Laidlaw á Co., Inc. Bronwen Corporation Breaking In J. D. Winer á Co., Inc. AGIO Capital Corporation to,w,mn or SCh "e,Ckan a co ) M. R. Satir á Co., Inc. Letters, Peremel & Rashbaum, Inc. `Kissing My Love" -Bill Withers (Sussex) Malcolm & Co. Bill Withers came from nowhere to Lassise & Co., Inc. Alison, Jay. quickly become a hit -record artist. He Klee & Company, Inc. Philips. Appel & Walden, Inc. - had never made a record before his year First Harlem Securities Corp. Horvat, Maniscalco & Co. ago monster, "Ain't No Sunshine." His identity and distinctiveness as a

Broadcasting Feb 5 1973 53 emphasize, he said, that "these ideas are joined CBS," said that "the responsibility a long way from becoming law, and I am I weigh most heavily has been to build a Financial Briefs confident that cooler heads will prevail." management team which will carry us On the plus side he thought the climate through the 70's and beyond." Those he Rahall Communications Corp., St. Peters- for license renewals will be improved and specifically mentioned were John Phillips burg, Fla., reported gains in sales and that there's a good chance the FCC's ad- and John Backe. newly designated presi- earnings for the six months ended Dec. ministration of the fairness doctrine "will dents of the CBS /Columbia Group and 31: be clarified and less tortured," and he was the CBS /Education and Publishing Group, 1972 1971 hopeful CBS's copyright suit against Tele- respectively, and three existing presidents: Earned per share $ 0.67 S 0.54 Corp. would be won on Revenues 4,784,000 2,800000 prompter appeal, John A. Schneider, broadcast group; Clive Net income 873,000 705,000 establishing cable copyright liability on Davis, records, and Ralph O. Briscoe, program importations. Comtec Group. Walt Disney Productions, Burbank, Calif., Dr. Stanton said the Justice Depart- He did see one cloud on the CBS -TV reported increased revenues but a slight ment's antitrust suit against the three net- network's horizon: daytime programing, earnings decline for first quarter of its works is without merit, "legally or other- "where increased competition has cut into fiscal year ended last Dec. 31: wise," but that even if the Justice Depart- our once -overwhelming daytime ratings 1972 1971 ment won, the economic impact on CBS lead." (Recent ratings reports have put Earned per share $ 0.18 $ 0.19 would probably be "minimal." As for CBS -TV in third place in daytime.) But Revenues 68,918,000 58,433.000 "dark rumors that the White House is un- he is a we Net income 5.024,000 5,353,000 said: "It small [cloud] which outstanding 28.604,000 28,512,000 happy with network news coverage of the hope soon to disperse" through changes Shares administration and thus there are plans already initiated. Moreover, he said, "the American Television & Communications afoot for reprisals, principally in terms of demand for advertising time is so great Corp., Denver -based cable -TV firm whose driving a wedge between the networks that the pressure here is not having a seri- merger with Cox Cable Communications and their affiliates," he said, "such rumors ous effect on our prospects for continued Inc. is pending, reported record profits make for interesting speculation, but I growth in sales and earnings." and revenues for second quarter and first would urge you to take them with a large half of fiscal year. For first six months grain of salt." ended Dec. 31, 1972: Mr. Taylor, reporting on performance New group owner fares well 1972 1971 and prospects of CBS's majo- profit cen- Technical Operations Inc., Burlington, Earned par share $ 0.29 $ 0.14 ters, said the CBS Revenues 9,60807 6.804,540 /Broadcast Group had Mass., told shareholders at its annual "a remarkable year" in 1972 with sales Net income 1,011,214 547,435 and earnings moving substantially ahead meeting that despite start -up costs in the Shares outstanding 2,762,642 2,279,272 firm's broadcasting division, all the com- of 1971's -and well ahead of industry LVO Cable Inc., Tulsa, Okla., an- gains set new records. pany's operating units were profitable in -to the first quarter. Operating results for nounced 22% increase in revenues and He also sought to put to rest Wall 44% rise in net income after taxes for Street speculation, arising out of CBS's quarter ended Dec. 30, 1972, showed Technical Operations posting net income second quarter of its current fiscal year. diversification program, that the company Firm also reported approximate increase has "lost faith in broadcasting" and wants of $240,000 or 17 cents per share on revenues of $18.8 million. This compares of subscribers to its cable -TV systems of out. "Nothing could be further from the 18% during period of Nov. 30, 1971 truth," he said. "Broadcasting has been, with last year's first quarter net income of $141,000 or 10 cents on a gross of through Nov. 30, 1972. For six months and, if I have anything to say about it, ended Nov. 30: will continue to be the backbone of CBS. $16.9 million. new in the 1972 1971 It produces a return on investment supe- Technical Operations, Earned per share S 0.18 S 0.11 rior to that in almost any other business. boardcasting business with acquisition of Revenues 3,687,000 3,013,000 It is a in with Boston -based McCormick Communica- Net Income 231,00 160,000 business which, all due Shares outstanding 1,465,800 1,485,800 modesty, we are the best in the world. tions Inc. (WLKW -AM -FM Providence, We would be foolish to do anything but R.I., and WBNY[FM] Buffalo, N.Y.), said attempt to expand our base in broadcast- FCC approval of its purchase of WEZE- ing as much as we are permitted. Our (AM) Boston for $2.55 million is ex- Warner readies for expansion existing base of activities, of course, has pected by June. Warner Communications Inc. said last tremendous growth potential. Shareholders were told that Technical week it had completed two loan agree- Mr. Taylor said he had been struck, Operations also will provide financing for ments totaling $200 million for the con- however, by the discovery that "the na- another year of commercial development struction and development of its cable - ture of the broadcasting business is such of the ABTO Inc. process that converts television business. Of the total, a $125 - that it requires comparatively little cap- video material photographed on black - million line of credit has been extended ital to generate very large returns. It pro- and -white film to projection in color. by a group of nine banks, headed by the duces cash faster than it can utilize it Technical Operations and American First National Bank of Boston. Three ad- through investment." He assured the Broadcasting Companies Inc. each own ditional banks, headed by the Chase Man- shareholders "we will not acquire for the 40% of ABTO but it was indicated to hattan Bank, have agreed to supply $75 sake of growth alone" but will "continue the shareholders that ABC will transfer million. to search for businesses which comple- its shares to Technical Operations, which Also, the firm's executive committee ment our existing activities and to which would reimburse the network company has approved purchase on the open we mar- feel CBS can make a contribution." out of any profits accruing from the ket of up to one million shares its Mr. of com- Taylor, reporting on "what I have successful commercial application of the mon stock, subject to approval by the been doing in the six months since I ABTO process. Securities & Exchange Commission. Broadcasting Stock Index Weekly market summary of 139 stocks allied with broadcasting

Approx. Total market shares capitali- Stock Closing Closing Net change % change 1972 -73 out zation symbol Exch. Jan. 31 Jan. 24 m week in week High Low (000) (000) Broadcasting ABC ABC N 67 1/2 64 1/2 + 3 + 4.65 81 1/2 51 1/4 8,418 568,215 ASI COMMUNICATIONS ASIC O .00 5 CAPITAL CITIES 1 1,815 1,815 CCB N 55 1/2 58 - 2 1/2 - 4.31 64 1/4 48 6,991 388,000 CBS CBS N 48 1/4 47 + 1 1/4 + 2.65 63 44 1/2 28,096 1,355,632 COX COX N 35 7/8 36 1/8 - 1/4 - .69 51 FEDERATED MEDIA 32 5/8 5,838 209,438 0 2 1/2 2 3/4 - 1/4 - 9.09 4 1/8 GROSS TELECASTING 2 820 2,050 GGG A 15 15 3/4 - 3/4 - 4.76 23 7/8 12 1/4 LIN 800 12,000 LINB 0 13 7/8 13 1/4 + 5/8 + 4.71 22 3/8 10 3/4 2,341 32,481

Broadcasting Feb 51973 54 Approx. Total market shares capitali- Stock Closing Closing Net change % change 1972-73 out zatlon symbol Exch. Jan. 31 Jan. 24 in week in week High Low (000) (000)

MOONEY MOON 0 10 1/8 10 1/4 - 1/8 - 1.21 11 5/8 4 250 2,531

PACIFIC E SOUTHERN PSOU 0 13 3/4 12 1/2 + 1 1/4 + 10.00 18 1/4 6 1/2 2.010 27,637 RAHALL COMMUNICATIONS RAHL 0 10 1/2 10 3/4 - 1/4 - 2.32 29 8 1.297 13,618 SCRIPPS -HOWARD* SCRP 0 20 3/4 20 3/4 .00 27 18 2,589 53.721 STARR* SBG M 22 5/8 23 - 3/8 - 1.63 30 1/2 15 1/2 1,042 23.575 STORER SBK N 33 1/4 32 7/8 + 3/8 + 1.14 49 3/8 31 4,402 146.366 TAFT TES N 50 1/2 49 3/4 + 3/4 + 1.50 59 1/4 41 3/4 4,064 205.232

Broadcasting with other major interests TOTAL 70,773 3.042.311

ADAMS- RUSSELL AAR A 4 7/8 5 1/8 - 1/4 - 4.87 8 3/4 4 1/2 1.259 6,137 AVCO AV N 13 5/8 13 + 5/8 + 4.80 20 7/8 12 7/8 11,497 156,646 BARTELL MEDIA BMC A 2 5/8 2 7/8 - 1/4 - 8.69 7 1/8 2 1/2 2,257 5,924 CHRIS -CRAFT CCN N 5 3/8 5 1/2 - 1/8 - 2.27 8 3/4 4 5/8 4,008 219543 COMBINED COMMUNICATIONS CCA A 39 1/2 40 1/2 - 1 - 2.46 44 3/8 28 1/2 3.405 134,497 COWLES COMMUNICATIONS CWL N 9 1/8 8 3/4 3/8 + 4.28 13 1/8 8 5/8 3.969 36,217 DUN G BRADSTREET DNB N 78 3/4 78 1/2 + 1/4 + .31 B1 3/8 63 12.998 1,023,592 FAIRCHILD INDUSTRIES INC. FEN N 10 7/8 11 1/4 - 3/8 - 3.33 14 1/4 9 4,562 49,611 FUQUA FOA N 17 17 1/4 - 1/4 - 1.44 27 7/8 16 3/8 9,587 162,979

GABLE INDUSTRIES GBI N 23 24 1/8 - 1 1/8 - 4.66 32 1/4 22 5/8 2,551 58,673 GENERAL TIRE E RUBBER GY N 25 1/4 25 3/4 - 1/2 - 1.94 32 5/8 24 5/8 20,195 509,923 GLOBETROTTER COMMUNICATION INC GLBTA D 7 5/8 7 + 5/8 + 8.92 20 1/2 7 2.843 21,677 GRAY COMMUNICATIONS 0 12 1/4 12 7/8 - 5/8 - 4.85 14 6 1/2 475 5,818 HARTE -HANKS NEWSPAPERS INC. HHNK 0 25 1/2 25 1/2 .00 33 1/4 21 4,321 110.185 ISC INDUSTRIES ISC A 7 3/4 6 5/8 + 11/8 + 16.98 9 1/8 6 1.655 12,826 KAISER INDUSTRIES KI A 5 3/8 5 1/2 - 1/8 - 2.27 9 5/8 5 3/8 26,948 144,845 KANSAS STATE NETWORK KSN O 6 1/8 5 7/8 + 1/4 + 4.25 7 7/8 5 5/8 1,621 9,928

KINGSTIP INC. KTP A 11 1/2 12 1/2 - 1 - 8.00 17 3/4 10 7/8 1.155 13,282 LAMB COMMUNICATIONS* 0 2 1/2 2 5/8 - 1/8 - 4.76 4 7/8 2 475 1,187 LEE ENTERPRISES LNT A 22 1/8 22 1/2 - 3/8 - 1.66 30 17 1/2 3,340 73,897 LIBERTY CORP. LC N 19 7/8 20 3/4 - 7/8 - 4.21 25 1/2 17 1/2 6,753 134,215 MCGRAW HILL MHP N 13 1/2 14 1/4 - 3/4 - 5.26 20 7/8 13 1/4 23,327 314.914 MEDIA GENERAL INC. MEG A 36 3/8 34 5/8 + 1 3/4 + 5.05 49 3/8 27 7/8 3,434 124,911 MEREDITH CORP. MDP N 17 3/4 17 3/4 .00 30 3/4 17 1/2 2,820 50,055 METROMEDIA MET N 29 5/8 30 - 3/8 - 1.25 39 27 1/4 5.959 176.535

MULTIMEDIA INC. 0 26 3/4 28 - 1 1/4 - 4.46 45 14 3,612 96,621 OUTLET CO. OTU N 15 3/8 15 1/2 - 1/8 - .80 19 3/8 13 1,336 20.541 PACIFIC SOUTHWEST AIRLINES PSA N 18 1/4 19 1/8 - 7/8 - 4.57 37 1/2 18 1/4 3.771 68,820 POST CORP. POST 0 15 15 3/4 - 3/4 - 4.76 30 9 942 14,130 PUBLISHERS BROADCASTING CORP PUBB 0 1 5/8 1 3/4 - 1/8 - 7.14 4 7/8 1 5/8 919 1,493 REEVES TELECOM RBT A 3 3/8 3 1/8 + 1/4 + 8.00 4 1/4 2 1/8 2.294 7,742 RIDDER PUBLICATIONS RPI N 28 28 .00 34 1/2 21 7/8 8.327 233,156 ROLLINS ROL N 33 1/4 34 3/4 - 11/2 - 4.31 43 1/4 33 12.146 403.854

RUST CRAFT RUS A 27 1/4 28 7/8 - 1 5/8 - 5.62 39 3/8 24 2,350 64,037 SAN JUAN RACING SJR N 20 3/8 20 5/8 - 1/4 - 1.21 34 3/4 18 3/4 2.153 43,867 SCHERING- PLOUGH SGP N 142 139 1/2 + 2 1/2 + 1.79 142 3/4 82 5/8 25.471 3.616.882 SONDERLING SOB A 12 3/4 13 5/8 - 7/8 - 6.42 30 3/4 11 1.005 12.813 TECHNICAL OPERATIONS, INC. TO A 11 5/8 12 1/2 - 7/8 - 7.00 17 7/8 9 1,386 16,112 TIMES MIRROR CO. TMC N 22 1/4 22 + 1/4 + 1.13 27 7/8 20 1/8 31.080 691,530 TURNER COMMUNICATIONS* 0 5 3/4 5 3/4 .00 7 2 1,486 8,544 WASHINGTON POST CO. WPO A 31 30 1/8 + 7/8 * 2.90 38 23 1/2 4,818 149,358 WHOM CORP.* 0 14 14 1/2 - 1/2 - 3.44 30 11 589 8,246 WOMETCO WOM N 16 3/8 17 1/2 - 1 1/8 - 6.42 25 7/8 16 3/8 6.001 98,266

Cable TOTAL 271.100 8,916,029

AMECO ACO 0 2 2 7/8 - 7/8 - 30.43 12 3/4 1 1/2 1,200 2.400 AMERICAN ELECTRONIC LABS AELBA 0 3 3 1/4 - 1/4 - 7.69 9 3/4 3 1,726 5,178 AMERICAN TV E COMMUNICATIONS AMTV 0 34 33 + 1 + 3.03 47 1/4 17 1/4 2.670 90,780 BURNUP E SIMS BSIM D 30 1/2 31 5/8 - 1 1/8 - 3.55 31 3/4 6 3/4 7,510 229,055 CABLECOM- GENERAL CCG A 6 5/8 7 1/4 - 5/8 - 8.62 18 1/4 6 1/2 2.472 16,377 CABLE FUNDING CORP.* CFUN 0 6 5/8 7 1/4 - 5/8 - 8.62 15 1/4 6 5/8 1,233 8,168 CABLE INFORMATION SYSTEMS* D 2 1/2 2 1/2 .00 4 3/4 1 3/4 955 2,387 CITIZENS FINANCIAL CORP. CPN A 8 1/4 8 5/8 - 3/8 - 4.34 15 1/4 7 1/2 2,416 19,932 COLUMBIA CABLE CCAB 0 12 14 - 2 - 14.28 21 3/4 12 900 10,800 COMCAST CORP. D 4 5/8 4 3/4 - 1/8 - 2.63 7 4 1/8 1,280 5.920 COMMUNICATIONS PROPERTIES COMU 0 8 3/4 8 7/8 - 1/8 - 1.40 27 3/8 8 3/8 1.917 16,773 COX CABLE COMMUNICATIONS CXC A 27 26 1/2 + 1/2 + 1.88 41 3/4 23 1/4 3.556 96.012 CYPRESS COMMUNICATIONS* CYPR 0 15 1/8 15 5/8 - 1/2 - 3.20 23 7 2,732 41,321 ENTRON ENT A 2 1/2 2 7/8 - 3/8 - 13.04 9 1/4 2 1/2 1,358 3.395 GENERAL INSTRUMENT CORP. GRL N 25 7/8 27 1/4 - 1 3/8 - 5.04 32 7/8 20 3/4 6.503 168,265 IVO CABLE INC. LVOC 0 9 1/8 9 1/2 - 3/8 - 3.94 16 1/2 6 3/4 1,466 13.377 SCIENTIFIC -ATLANTA INC. SFA A 12 3/4 13 - 1/4 - 1.92 15 3/4 8 1/8 914 11,653 STERLING COMMUNICATIONS STER 0 3 1/2 3 5/8 - 1/8 - 3.44 7 3/4 3 1/2 2,162 7,567 TELE -COMMUNICATIONS TCOM 0 15 1/2 18 1/2 - 3 - 16.21 35 1/4 15 1/2 3,866 59,923 TELEPROMPTER TP A 27 1/2 29 1/4 - 1 3/4 - 5.98 44 1/2 27 1/8 16,381 450,477 TIME INC. TL N 51 56 - 5 - B.92 64 3/4 44 5/8 7,284 371,484 TOCOM TOCM 0 11 11 7/8 - 7/8 - 7.36 12 1/8 7 596 6.556 UA CABLEVISION INC. UACV 0 .00 24 13 750 11,250 VIACOM VIA N 16 15 1/2 + 1/2 + 3.22 28 1/2 15 3,931 62,896 VIKOA VIK A 7 7/8 8 1/4 - 3/8 - 4.54 19 3/4 7 1/2 2,333 18,372 TOTAL 78,111 1,730,318 Programing

COLUMBIA PICTURES CPS N 7 7/8 8 - 1/8 - 1.56 14 7/8 7 7/8 69335 49,888

DISNEY DIS N 106 5/8 105 1/4 + 1 3/8 + 1.30 123 7/8 103 1/2 27,836 2,968,013 FILMWAYS FWY A 4 1/8 4 1/8 .00 8 3 5/8 1,807 7,453 GULF E WESTERN GM N 30 3/8 32 7/8 - 2 1/2 - 7.60 44 3/4 28 16,387 497,755 MCA MCA N 27 1/2 28 1/2 - 1 - 3.50 35 7/8 23 1/8 8.243 226,682 MGM MGM N 22 1/4 22 1/4 .00 27 1/2 16 3/4 5,905 1311386 MUSIC MAKERS MUSC 0 1 5/8 1 3/4 - 1/8 - 7.14 3 3/4 1 1/8 534 867

TELE -TAPE PRODUCTIONS* 0 1 1/2 1 1/2 .00 2 7/8 1 2.190 3,285 TELETRONICS INTERNATIONAL* 0 10 1/4 9 3/4 + 1/2 + 5.12 18 1/2 6 1/4 724 7,421 TRANSAMERICA TA N 16 1/8 16 + 1/8 + .78 23 1/2 15 3/8 67,413 1.087,034

Broadcasting Feb 51973 55 Approx. Total market shares capitali- Stock Closing Closing Nel change % change 1972 -73 out zation symbol Exch. Jan. 31 Jan. 24 in week in week High Low (000) (000)

20TH CENTURY -FOX TF N 9 7/8 10 5/8 - 3/4 - 7.05 17 8 5/8 8,562 84.549 WALTER READE ORGANIZATION WALT 0 1 1 1/8 - 1/8 - 11.11 4 1/8 1 2,203 2,203 WARNER COMMUNICATIONS INC. WCI N 31 3/8 32 1/4 - 7/8 - 2.71 50 1/4 31 18,883 592,454 WRATHER CORP. WCO A 15 3/8 15 1/4 + 1/8 + .81 17 7/8 7 1/8 2,164 33,271

Service TOTAL 169,186 5,692,261

JOHN BLAIR BJ N 11 1/8 9 1/2 + 1 5/8 17.10 22 3/8 9 1/2 2.606 28,991 COMSAT CO N 56 53 7/8 + 2 1/8 + 3.94 75 3/8 52 10.000 560.000 CREATIVE MANAGEMENT CMA A 8 1/8 9 1/4 - 1 1/8 - 12.16 15 1/2 7 975 7,921 DOYLE DANE BERNBACH OOYL 0 21 1/2 22 - 1/2 - 2.27 34 3/4 21 1/2 1,945 41,817 ELKINS INSTITUTE ELKN 0 .00 16 3/8 1 1/4 1.664 2.080 FOOTE, CONE E BELDING FCB N 11 1/8 11 1/2 - 3/8 - 3.26 14 10 5/8 2.152 23,941 CLINTON E. FRANK INC.* O 11 .00 20 10 3/4 720 7,920 GREY ADVERTISING GREY 0 16 1/4 16 1/4 .00 18 1/8 9 1/4 1,200 19,500 INTERPUBLIC GROUP IPG N 21 3/4 21 1/2 + 1/4 + 1.16 36 1/8 20 7/8 2,130 46.327 MARVIN JOSEPHSON ASSOCS. MRVN 0 18 1/4 18 1/2 - 1/4 - 1.35 18 1/2 5 7/8 825 15.056 MCCAFFREY E MCCALL* O 10 1/4 9 3/4 + 1/2 + 5.12 16 1/2 7 585 5.996 MCI COMMUNICATIONS MCIC 0 7 1/2 7 + 1/2 + 7.14 12 3/4 6 5/8 11.810 88,575

MOVIE LAB MOV A 1 3/4 1 7/8 - 1/8 - 6.66 3 1/8 1 3/8 1.407 2.462 MPO VIDEOTRONICS MPO A 3 3/8 3 3/8 .00 7 1/8 3 1/8 547 1,846

NEEDHAM, HARPER E STEERS INC.* NDHMA 0 23 24 1/4 - 1 1/4 - 5.15 34 1/8 21 1/2 911 20.953 A. C. NIELSEN NIELB 0 74 78 1/8 - 4 1/8 - 5.28 78 1/8 37 5/8 5.299 392,126 OGILVY E MATHER OGIL 0 28 3/4 29 1/2 - 3/4 - 2.54 48 1/2 16 1.716 49,335 PKL CO.* PKL 0 2 3/8 2 1/2 - 1/8 - 5.00 9 1/2 3/4 778 1,847 J. WALTER THOMPSON JWT N 22 7/8 22 3/8 + 1/2 + 2.23 49 1/4 21 3/4 2,694 61,625 UNIVERSAL COMMUNICATIONS INC.* O 11 11 .00 17 8 715 7,865 WELLS, RICH, GREENE WRG N 16 7/8 17 7/8 - 1 - 5.59 27 7/8 16 3/4 1,635 27,590

Electronics TOTAL 52,314 1,413,773

ADMIRAL ADL N 14 5/8 14 5/8 .00 27 13 5/8 5.813 85,015 AMPEX APX N 6 5/8 5 3/4 + 7/8 * 15.21 15 1/8 5 10,875 72,046 CARTRIDGE TELEVISION INC. 0 12 1/2 12 1/4 + 1/4 + 2.04 43 1/2 12 1/4 2,083 26,037 CCA ELECTRONICS CCAE 0 2 3/8 2 1/2 1/8 - 5.00 6 1/4 2 1/4 881 2,092 COLLINS RADIO CRI N 23 5/8 21 3/4 + 1 7/8 + 8.62 27 1/4 13 1/4 2,968 70.119 COMPUTER EQUIPMENT CEC A 2 5/8 2 1/2 + 1/8 + 5.00 4 5/8 2 1/8 2,421 6,355 CONRAC CAX N 26 27 1/2 - 1 1/2 - 5.45 39 3/8 24 1,261 32,786 GENERAL ELECTRIC GE N 70 68 1/2 1 1/2 + 2.18 75 7/8 58 1/4 182,123 12,748,610 HARRIS-INTE RT Y PE HI N 48 1/4 48 + 1/4 + .52 59 44 3/4 6,358 306,773

INTERNATIONAL VIDEO CORP.* IVCP 0 13 14 - 1 - 7.14 15 12 1/2 2,735 35,555 MAGNAVOX MAG N 23 7/8 24 3/4 - 7/8 - 3.53 52 1/4 23 17,685 422,229 3M MMM N 84 1/4 86 3/4 - 2 1/2 2.88 88 7/8 74 1/4 112,986 9,519,070 MOTOROLA MOT N 128 3/4 128 3/8 + 3/8 + .29 138 80 13,609 1,752,158 OAK INDUSTRIES OEN N 17 1/4 17 5/8 3/8 - 2.12 21 3/4 9 5/8 1,638 28,255 RCA RCA N 33 1/8 32 5/8 + 1/2 + 1.53 45 32 74,432 2,465,560

RSC INDUSTRIES RSC A 1 7/8 2 1/8 1/4 11.76 4 3/8 1 5/8 3,458 6,483 SONY CORP SNE N 48 7/8 51 5/8 - 2 3/4 - 5.32 57 1/4 40 1/2 66.250 3,237,968 TEKTRONIX TEK N 51 51 5/8 5/8 - 1.21 65 1/2 32 3/4 8,162 416,262 TELEMAT ION TIMT 0 4 1/2 4 1/4 + 1/4 + 5.88 13 3/4 3 1/2 1,050 4,725 WESTINGHOUSE WX N 40 1/4 41 1/4 - 1 - 2.42 54 7/8 38 3/8 88,235 3,551,458 ZENITH ZE N 46 3/4 46 3/4 .00 56 5/B 39 3/4 19,040 890,120 TOTAL 624,063 35,679,676

GRAND TOTAL 1,265,547 56,474,368

Standard & Poor's Industrial Avenge 130.00 132.55 -2.55

A- American Stock Exchange N -New York Stock Exchange A blank in closing price columns Over-the -counter bid prices Supplied by Merrill Lynch, M- Midwest Stock Exchange 0-Over the counter (bid price shown) indicates no trading in stock. Pierce Fenner & Smith Inc., Washington. Closing prices are for Tuesday

Fates & Fortunes®

Broadcast Advertising Lawrence Maloney, national sales man- ÿi/y j14 ager, WNEW -TV New York, named VP. Stuart Shryer, executive VP, Earle Ludgin & Co., Chicago agency, elected president. Jack T. West, with WKBD -TV Detroit, named sales manager, KWGN -TV Denver. Charles McMellon, account executive, Foote, Cone & Belding, New York, ap- Jerry Marcus, with KTTV(Tv) Los An- pointed account supervisor. tJ' geles, appointed local sales manager. ` Rick Devlin, local sales manager, wwDJ- Barbara M. Johannesen, media buyer, +a Griswold- Eshleman, Chicago, appointed i ;rt . ..e (AM) Hackensack, N.J. (New York), media director. appointed general sales manager. Ivan P. Kaiman, director of marketing ' Ray Shouse, national sales manager, l -TV Largo, Fla., general research, Ligett & Myers, New York, Mr. Werts Mr. Ziegler WLCY appointed joins Warren, Muller & Dolobowsky, sales manager. New York, in newly created post, director Robert C. Werts and William II. Ziegler, Hal Atkins, sales manager, KCEN -TV of marketing, research and corporate VP's, account management, McCaffrey & Waco, Tex., joins KRIS -TV Corpus Christi, planning. McCall, New York, named senior VP's. Tex., in similar capacity. E. J. Schuster,

Broadcasting Feb 5 1973 58 Independents Day -March 5

It wasn't many years the Cisco Kid and force. In some time are, where they may be ago that a television pitches for Honest periods they're clobber- going in a future that station without a net- John's used cars. ing affiliates. It's still the promises upheavals for work service was a hard way to make affiliates and independ- television station with- Not any more. money in television, but ents alike. out hope. Up against now the money's com- affiliates plugged into Innovative scheduling, ing in. It's the kind of issue that the best of Hollywood, aggressive selling, is read with exceptional New York and indeed imaginative counter - In its March 5 issue* intensity and saved for the world, the inde- programing are paying BROADCASTING will future reference. It's the pendent scrambled for off. In many of the major present a special study kind that offers special the leavings. It was markets the independ- of the independents, advertising values. It's make -do with reruns of ents are now a major how they got where they your kind.

You belong in BroadcastingriMarS

Which will be seen by the New York, N.Y. more than 120,000 influentials Larry Kingen, Stan Soifer who read Broadcasting regu- 7 West 51st Street, 10019 larly. For more details and 212 -757 -3260 advertising opportunities available, call your nearest Hollywood Broadcasting representative. Bill Merritt Closing date: Feb. 26. 1680 N. Vine Street, 90028 213- 463 -3148 Washington, D.C. Maury Long, John Andre 1735 DeSales St., N.W., 20036 202 -638 -1022

Broadcasting freelance actor and announcer, joins KRIS - five director. He also becomes member Kenneth H. James, TV as sales creative director. of board. VP and general man- Jack Smith, director of research and sales Douglas McClatchy, associate creative di- ager, KETV(TV) development, KH.r -Tv Los Angeles, joins rector, Ketchum, MacLeod & Grove, Omaha, elected pres- KNxT(Tv) there as director, sales re- Pittsburgh, named senior VP and creative ident and chief oper- director. ating officer succeed- search. ing Benjamin H. Basil Storrs Jr., with sales staff, wsrM(FM) Barry G. Olson, with J. Walter Thomp- Cowdery, named St. Matthews, Ky., joins WKRX(FM) son Co., Detroit, named to newly created chairman and chief Louisville, Ky., as national sales manager. post, VP- creative director. John J. Keenan executive officer. Harold Stromwall, with wtoL(AM) Min- and Charles E. Keonig, with Detroit T. Frank Smith Jr., office, J. Walter Thompson, appointed neapolis, appointed local sales manager. sales manager, KRIS - associate creative directors. Mr. James Guy Fracasso, local sales manager, WRNS- TV Corpus Christi, TV Columbus, Ohio, appointed general Agi Salomon Clark, art supervisor, N. W. Tex., named president, Gulf Coast Broad- sales manager, WENS- AM -FM. Ayer, New York, appointed group crea- casting Co., station licensee. Tom Weiser, tive director. Elizabeth L. Daniell, copy- news director, KRIS -TV, named executive L. James Frohlick, regional manager, writer, N. W. Ayer, New York, appointed assistant to president, with responsibilities Letraset Canada, joins CKEY(AM) To- copy supervisor. for station management, and development ronto as general sales manager. Jerome B. Gray, founder and chairman, and production of special news projects. John Hokin, Midwest sales manager, Gray & Rogers Inc., Philadelphia, joins A. Victor Ludington, VP and general RKO Radio Representatives, Chicago, T. Gray Associates there as chairman, named VP. manager, KTAP(AM) -KHFI -FM and KTVV- creative committee. (TV) Austin, Tex., elected executive VP. Steven P. Mathis, sales manager, wxYZ- Julian Cohen, co- founder and president, Jerry R. Lyman, general manager, WOMS- Tv Detroit, named Midwest sales man- No Soap Radio, New York -based corn - AM-FM Washington, named VP. ager, ABC Television Spot Sales, Chicago. mercial- production firm, joins Geer, Du- Albert Makkay, general manager, WLKW- Carl Carey, retail Bois & Co., New York agency, as creative AM-FM Providence, R.I., named VP. sales manager, KNXT- associate. (Tv) Los Angeles, Susan Smyth, assistant account executive, C. E. Cooney, station manager, KRON- appointed director, Rothenberg, Feldman & Moore, Chicago Midwest sales, CBS agency, appointed account executive. TV San Francisco, Television Stations Harold art director, named general man- Grossman, senior ager. National Sales, Chi- Kenyon & Eckhardt, Chicago, joins RFM cago. as executive art director. Rick Felt, ac- Phil Sheridan, with Robert B. Pates, with count executive, Gold /Wilson, Chicago - Nationwide Corn - Blair Radio, Chi- based PR firm, appointed account ex- munications Inc., ap- cago, named man- ecutive, RFM. pointed general manager, Chicago office. ager, FM division, George O. West, owner and president, NCI, which includes Daniel S. Follis, co- agency, joins George West & Associates, 7 WNCI -FM Columbus, owner and manager, WMAX(AM) Grand Sperry-Boom, Chicago agency, as account named Ohio, and WNCR- Rapids, Mich., manager, Blair executive. Bud A. McMurray, art direc- Mr. Cooney (FM) Cleveland. Radio, Detroit office. tor, Sperry-Boom, appointed executive Richard P. Natalie Ketcham, media buyer, BBDO, art director. James A. Lundergan, with Kale, general sales manager, New York, joins CBS /FM Sales there as Midas -International Corp., joins Sperry - Boom as executive copy director. KEX(AM) Portland, manager, research and promotion. Ore., appointed gen- Parish Wood, account executive, Leo .- eral manager. Burnett, Chicago, joins Needham, Harper there, in similar capacity. Albert Rubin, direc- & Steers, tor of revenue and A. Richard Marks, with Philadelphia business analysis, Evening Bulletin, joins Kalish & Rice, 'a business and finan- Philadelphia advertising, marketing and cial development de- PR agency, as assistant account execu- partment, ABC -TV, tive. . appointed director, Mal Ochs, director, marketing services, Mr. Kale / business analysis and Life Magazine, New York, joins Need- financial planning. P. Thomas Van ham, Harper & Steers, New York, as Schaick, manager, revenue analysis, ap- manager, corporate planning. pointed assistant director, revenue and Ms. Haggerty Mr. Shaver schedule analysis. Barry Lefkowitz, su- Ann Haggerty, creative group head, Media pervisor, revenue analysis, succeeds Mr. Dancer -Fitzgerald -Sample, New York, Van Schaick. named senior VP and creative director. Robert F. Schcnkkan, president and gen- Robert M. McDaniel, manager, WSPA- George J. Shaver, Jr., senior VP and eral manager, noncommercial KLRN(TV) AM-FM Spartanburg, S.C., joins wPsB(FM) copywriter, DFS, appointed creative di- San Antonio, Tex., and member, board of Bridgeport, Conn., as general manager. rector. Edward J. O'Halloran, account directors, Public Broadcasting Service, James Lance O. G. Drake, chairman, Hartec executive, Needham, Harper & Steers, elected chairman of board, PBS. Corp., management -consulting company, New York, and Robert J. Cooney, ac- Webster, administrator of advertising and New York, appointed VP, Children's count supervisor, Hicks & Greist, New promotion, WRC -TV Washington, joins Television Workshop there. W. Stuart York, join DFS as account executives. PBS, Washington, as information spe- Awbrey, editorial director, CTW, ap- Robert Gros, assistant account executive, cialist. pointed director of information. His Young & Rubicam, New York, joins duties will include post of account execu- D -F -S in similar capacity. Miles E. Robert D. Wood, president, CBS -TV, tive, Carl Byoir & Associates, public -re- Kempf Jr., account executive, Clyne- received an honorary doctor of lations counsel to CTW, New York. Maxon, New York, joins D -F -S in simi- laws degree from the University of Tom Cole, president, F. K. Rockett Pro- lar position. Southern California, Los Angeles, last ductions Inc., film producer, named ex- William H. Backer, executive VP, Mc- Thursday (Feb. 1). Mr. Wood was ecutive VP, Ralph Andrews Productions, Cann- Erickson, New York, has been graduated from the university In 1949 Los Angeles, which has purchased con- named to newly created position of crea- with a BS degree. trolling interest in Pacific Media Corp.,

Broadcasting Feb 5 1973 58 licensee, KPLM-TV Palm Springs, Calif. operation, Consolidated Film Industries, anchorman and reporter. KPt x is all - (pending FCC approval). subsidiary of Republic Inc. news station. Royce W. Nation, business manager /as- Jack Fentress, assist- Andrew Fisher, reporter, KwTv(Tv) Ok- sistant secretary, KOA- AM -FM -TV Denver, ant program director, lahoma City, joins wQxt -Tv Atlanta, as joins Lakewood Broadcasting Service Inc., WLS -Tv Chicago, ap- special correspondent. licensee, KLAK -AM -FM Lakewood, Colo., pointed program di- Michael Heid, with wTOP(AM) Washing- and Broadcasting Inc., licensee, KAYQ(AM) rector. He succeeds ton; Dan Hackel, network correspondent, Kansas City, Mo., as assistant to presi- Squire Rushnell, ABC News; Robert Edwards, with WTOP- dent and secretary- treasurer for both named VP- program (AM), and James Limback, senior editor, firms. services, ABC -owned WAVA -AM -FM Washington, join Mutual William F. Hatchett, manager of special television stations, Radio network news as reporters. New York (BROAD- employment programs and industrial re- Dave DeJong, with KALL -AM -FM Salt New York, joins New Jer- CASTING, Jan. 29). lations, RCA, Debbie Silverman, Lake City, joins wics(Tv) Springfield, sey Public Broadcasting Authority as Mr. Fentress producer and press Ill., as reporter. commissioner. representative, WDAI(FM) Chicago, joins Jim Hocker, news anchorman, lass (Tv) Kenneth B. Skinner, senior financial offi- WLS -TV Chicago as associate producer. Topeka, Kan., joins KwwL -TV Waterloo, cer, companies owned by Roy H. Park, Herb Victor, program director, KGo-Tv Iowa, in similar capacity. retires. He is succeeded by John L. Rus- Francisco, KABC -Tv Hollywood, and pro- sell, VP- finance, Park Broadcasting. Mr. San joins Les Leland, civilian coordinator in similar capacity. He succeeds Lawrence Forces Radio Park is owner of, among others, Park gram producer, American Inc., which includes six TV Einsorn, appointed executive producer Service, Verona, Italy, joins WGBS(AM) Broadcasting with for devel- and 10 radio stations in North Carolina, additional responsibilities Miami as reporter and news announcer. Tennessee, Virginia, South Dakota, Min- oping special programing for station. Tom nesota and New York. Rose, assistant program director, KGo-TV, succeeds Mr. Victor as program director. Cable Walton S. Reid, president, Signal Invest- Albert Walker, manager, MGM, Peru, ap- Daniel Robinson, research manager, Via- ment Co., and director, Golden West corn International, New York, named to Broadcasters, assumes additional post, pointed managing director, Brazil operation. new post, director of research, Viacom manager of financial relations, Signal Enterprises, New York, TV programing Companies, Beverly Hills, Calif. John W. Gerald Gogol, sales trainee, Screen Gems subsidiary of Viacom International. Bold, with Garrett Corp., Los Angeles syndication, New York, appointed East- subsidiary, Signal Cos., appointed man- ern sales representative. Robert E. Button, di- ager of public relations, Signal Cos. Signal rector, governmental Bill Moore, with WSFA -TV Montgomery, and foundation rela- Cos. is part owner of Golden West Ala., joins KCRA -TV Sacramento, Calif., as Broadcasters. tions, Communica- program and promotion manager. tions Satellite Corp., Manuel Fingerhut, controller, WFLD -TV Dave McKinsey, broadcast consultant and Washington, joins Chicago, elected treasurer, Field Com- formerly with KABL -AM -FM San Fran- Teleprompter Corp., munications Corp., station licensee. cisco, rejoins station as program director. New York, as di- Rupert Sterling, administrator, research Richard E. Reep, with KSOP -AM -FM Salt rector, newly- created projects, NBC television stations division, Lake City, joins Star Broadcasting System office of satellite de- New York, appointed manager, research. there as president. Star Broadcasting op- velopment (BROAD- CASTING, Jan. 1). Robinson, sales promotion man- erates tape radio service and a recording J. Brian Mr. Button John W. Harvey, as- ager, WBBM -TV Chicago, joins WLS-TV company. manager. sistant system manager, Teleprompter's there as advertising Hillsborough county, Fla., CATV system, William M. Moss, administrator of ad- Broadcast Journalism appointed manager, Plant City, Fla., sys- vertising and promotion, wKYC -Tv Cleve- tem. Vern L. Coolidge, manager, southland, joins Avco Broadcasting Corp. in Tony De Haro, news manager, WNBC- east Florida district, Teleprompter Corp., similar capacity, with headquarters in AM-FM New York, joins KRIS -Tv Corpus Singer Island, Fla., apponited manager, Cincinnati. Christi, Tex., as news director. northeast region, with headquartesr in Jane Badgers, publicity director, Sack Earl W. Bugaile, CBS reporter, joins Hartsdale, N. Y. Theaters, Boston, joins WBZ -TV there as WKEG(AM) Washington, Pa., as news di- Charles E. Hively, VP- controller, govern- press relations coordinator. Louis A. Zac- rector. ment electronics division, Magnavox Co., cheo, audience promotion manager, WBZ- Jose Valdez, with KALI(AM) San Gabriel, appointed executive VP, CATV division, TV, appointed manager of creative serv- Calif., appointed news director. with headquarters in Manlius, N. Y. WJZ -TV Baltimore. Both are Group ices, David C. Rollins, with WRKT(AM) Cocoa D. director of program- W stations. John Sanfratello, Beach, Fla., joins WBUY(AM)- WLXN(FM) ing, Sterling Manhattan Cable TV, New Lexington, N.C., as news director. York, named VP, Videomation Inc., New Programing Thomas B. Crockett Jr., with w1nt(AM) York, CATV production company. Dean McCarthy, VP Alexandria, Va., joins WFRC(AM) Reids- Ken Silverman, with GSF Inc., joins in charge of pro- ville, N.C., as news director. Gridtronics Inc., subsidiary, Television grams, ABC owned William Swing, Washington bureau chief, Communications Corp., New York, as di- television stations, Chris Craft stations, joins xATU(TV) Port- rector of programing. Gridtronics is de- New York, named land, Ore., as assignment editor. veloping hardware- software system for VP in charge of pro- delivery of motion pictures and special gram development, Jeff Fisher, news director, WERE(AM) program material to CATV subscribers. Artists Tele- Cincinnati, joins w.rw(AM) there as busi- Allied R. Costa, district manager, Tele- vision, New York. ness news editor. John Communications Inc., joins Poughkeepsie Tim Powell, music Rosemarie Gulley, with WLS-TV Chicago, Cablevision Inc., Poughkeepsie, N. Y., director, KLOS(FM) appointed to Eyewitness News staff as on- subsidiary, FCB Cablevision, as general Los Angeles, named air reporter. manager. Mr. McCarthy director of program J. Donald Braun, with WSLI -AM-FM Jack- development, ABC-owned FM stations. son, Miss., joins KPHx(AM) Phoenix, as Equipment & Engineering Joseph Bluth, VP, Republic Communica- afternoon drive -time feature editor. Don tions, Hollywood, division, Republic Inc., DeFesi, with KFRC(AM) San Francisco, John J. Kope Jr., president, Cimron di- assumes additional post, VP- videotape joins KPHx as morning drive -time co- vision, Lear -Siegler Inc., San Diego, joins

Broadcasting Feb 5 1973 59 Telemation Inc., Salt Lake City, as VP- Payment Corp. there, which provides bill- and KABC -Tv Los Angeles. He is survived marketing. ing, collection, credit and payment serv- by three daughters and two sons. Lee Edelmaier, with ices for broadcast stations. Edward G. Robinson, 79, actor, died KOA- AM -FM -TV Den- Womall F. Farr, with Columbia Records, Jan. 26 at Mt. Sinai hospital, Hollywood. ver, appointed chief appointed VP, marketing, Polygram Mr. Robinson, who gained greatest at- engineer for stations. Corp., New York. Polygram is umbrella tention for his tough -guy movie role in William R. Yordy, company for MGM, Polydor and Phono- "Little Caesar" in 1930's, was first in director of engineer- gram record concerns, all owned by North radio on CBS's California Melody in ing, KTAP (AM) -KHFI- American Phillips. 1933. From 1937 -39 he starred in CBS's FM and KTVV(TV) dramatic Big Town. His last TV appear- Ralph E. Swope, sales manager, Cox ance was in December 1971 as guest Austin, Tex., named Broadcasting Data Systems, Atlanta, joins VP- engineering. star on Rod Serling's Night Gallery. One Data Communications Corp., Memphis, son survives. Eugene Doren, with as sales manager, broadcast industry auto- RCA Broadcast field mation system division. Haddox Paul Myers, 76, founder, Haven Mr. Edelmaler service, joins KFMB- of Rest religious program that began in TV San Diego as assistant manager, engi- 1934 and is still heard over 165 radio neering. Deaths stations in the U.S. and Canada, died Jan. Peter Robinson, 45, VP, program devel- 29 at Tustin, Calif., Community hospital Grant Ellis, with Ampex Corp., Redwood of pneumonia. City, Calif., joins International Video opment, West Coast, NBC-TV, died Jan. Corp., Sunnyvale, Calif., as sales promo- 29 at his home in Roseda, Calif., of heart J. Carol Naish, 73, radio-TV and screen tion supervisor. attack. He was responsible for develop- actor, died Jan. 24 in La Jolla, Calif. ment of entertainment shows originating Mr. Naish starred in the 1948 -53 in California, including selection of story radio series, Life with Luigi, later adapted Allied Fields concepts, scripts, writers and producers. as a television series and also appeared Donn Harman, manager, station /agency Before he joined NBC in 1969, he headed in The New Advantures of Charlie Chan. accounting, Katz Agency, New York, his own production company and previ- He is survived by his wife, Gladys and named VP in charge of operations, Media ously had been with CBS, Warner Bros. one daughter.

For the Record

As compiled by BROADCASTING Jan. 24 with license- renewal application of WJXT(TV) KWGN -TV Denver -Broadcast Bureau granted Jacksonville. P.O. address c/o Edward L. Baker, authority to operate trans. by remote control from through Jan. 30, and based on filings, Box 4667, Jacksonville 32201. Estimated construc- 550 Lincoln Street, Denver. Action Jan. 19. authorizations and other FCC actions. tion cost $2,949,800; first-year operating cost 52; 584,000; Champaign, Ill. -Chief, complaints and compli- revenue 53,386,000. Geographic coordinates ance division, notified R. -Trigona 30 °18'47" north lat.; 81 °39'00" west long. Type Anthony Martin Abbreviations: Alt. -alternate. ann.- announced. RCA that no further action appeared to be warranted ant.- Antenna. aur.-aural. aux.- auxiliary. CATV trans. IT -30FL. Type ant. RCA TF -6BM. on complaint of harassment by WCIA -TV Cham- -community antenna television. CH- critical hours. Legal counsel Welch & Morgan, Washington; con - paign. Mr. Martin -Trigona charged inaccurate sulting engineer Gautney & Jones, Falls and CP-construction permit. D -day. DA- directional Church, misleading news coverage, refusal to give him time antenna. ERP -effective radiated power. khz -kilo- Va. Principals: Edward L. Baker Winthrop Ban- or sell it to him at discount, croft and George D. Auchter (each disruption of news hertz. kw-- kilowatts. LS-local sunset. mhz-mega- iii 331%). conference and attempts to discredit him. Ann. hertz. mod. -modification. N- night. PSA-presun- Mr. Baker has majority interests in Baker -Murphree Jan. 23. rise service authority. SCA- subsidiary communi- Investors, Jacksonville real estate firm. He has cations authorization. SH- specified hours. SSA minority interests in Overland Hauling Co. and is WXIX -TV Newport, Ky.-Broadcast Bureau special service authorization. STA- special tem-- director of Barnett National Bank, both Jackson- granted authority for remote control operation of porary authorization. trans.- transmitter. TPO- ville. Mr. Bancroft has minority interest in and is trans. from 10490 Taconic Terrace, Cincinnati. power director of Koger Properties Inc., Jacksonville real Action Jan. 19. transmitter output. UHF -ultra high fre- estate firm. quency. U- unlimited hours. VHF -very high fre- Mr. Auchter owns 10% of The Auchter Boston -Chief complaints and compliance divi- quency. vis.- visual. w -watts. Co., general contracting firm, Jacksonville. Ann. *-educational. Jan. 9. sion, informed handy Engel of U.S. Coalition for HAAT-height of antenna above average terrain. Life, Export, Pa., that no further action appeared CARS -community antenna relay station. to be warranted on complaint against WBZ -TV Boston, for falling to respond to request for oppor- Existing TV stations tunity to answer program on population control. New TV stations Ann. Jan. 23. Final actions Application Boston -Chief, complaints and compliance divi- Los Angeles -Chief, complaints and compliance sion, informed Quechee Lakes Corp. of Boston Jacksonville, Fla.-Edward L. Baker, Winthrop division, notified George G. Trafton Jr., that he that actions by WNAC -TV Boston in program Bancroft and George D. Auchter III, dba St. Johns had failed to show that ICHJ -TV Los Angeles had series on New England land development "appear Broadcasting Co. Seeks VHF ch. 4 (66-72 mhz); not afforded reasonable opportunities for presenta- to have been reasonable." Ann. Jan. 23. ERP 100 kw vis, 20 kw aur. HAAT 930 ft.; ant. tion of contrasting views on wildlife conservation. height above ground 993 ft. Mutually exclusive Ann. Jan. 23. KSHO -TV Las Vegas -FCC denied request by Channel 13 of Las Vegas Inc., licensee, for mitigation or remission of $10,000 forfeiture for network clipping. Action Jan. 23. New York-Chief, complaints and compliance division, informed David I. Caplan that it did not appear that WNBC-TV and WCBS or WQXR, all EDWIN TORNBERG New York, had failed to afford reasonable opportunity for presentation of contrasting views on subject of gun controL Ann. Jan. 23. & COMPANY, INC. Spartanburg, S.C.-Chief complaints and compliance division, informed Mrs. H. B. Van Velzer that WSPA -TV Spartanburg was properly exercis- ing discretion in refusing to make time available for presentation of contrasting views on subject of evolution. Ann. Jan. 23. Negotiators For The Purchase And Sale Of Actions on motions Radio And TV Stations CATV Administrative Law Judge Byron E. Harrison in Appraisers Financial Advisors Largo, Fla. (WLCY-TV Inc. (WLC.Y-TTVy]])). TV proceeding, granted petition by WLCY-TV to amend application to include supplemental owner- New York -60 East 42nd St., New York, N.Y. 10017. 212.687 .4242 ship information concerning applicant's parent company, Rahall Communications Corp., as re- West Coast -P.O. Box 218, Carmel Valley, Calif. 93924. 408-375-31M flected in interim ownership report (Doc. 19627). Action Jan. 18. East Coast 1000 Chesapeake Drive. Havre de Grace, Md. 301-939-5555 Administrative Law Judge Ernest Nash in matter of revocation of license of United Television Co. of New Hampshire's WMUR(TV) Manchester,

Broadcasting Feb 51973 t60 N.H., scheduled hearing for March 15 (Does. Call letter actions mated construction cost $5,590; first -year operating 19336 -38). Action Jan. 18. cost $23,522; revenue none. Principals: Dale O. Circleville Broadcasting Co., Circleville, Ohio - Bowling, vice president for business management, Other action Granted WNRE. et al. Ann. Jan. 10. Review board in Largo Fla., TV proceeding, Alleghany- Highlands Radio Inc., Clifton Forge, granted motion by WLCY-TV Inc. [WLCY -TVI for Va.- Granted WXCF. Starts authorized extension through Feb. 2 to file responsive pleadings KIUP(FM) Durange, Colo.- Authorized program to motion to enlarge issues filed by Hubbard Broad- operation on 100.5 mhz, ERP 100 kw, HAAT 260 casting Inc. Proceeding involves application of Existing AM stations ft. Action Dec. 1. for height WLCY -TV CP to increase ant. from 500 WMHW -FM ft. to 1493 ft. and to directionalize ant. system Applications Mount Pleasant, Mich. -Authorized towards Sarasota, Fla. (Doc. 19627). Action Jan. program operation on 91.5 mhz. Action Jan. 2. 24. WKIK Leonardtown, Md. -Seeks CP to add N WSLT(FM) Ocean City, N.J. -Authorized pro- operation with 5 kw DA -N and change type trans. gram operation on 106.3 mhz, ERP 2.9 kw, HAAT Call letter action to Gates 5P -2. Requests waiver of freeze rule. Ann. 310 ft. Action Jan. 4. Jan. 29. KHFI -TV Austin, Tex.-Granted KTVV(TV). WPOB(FM) Plainview, N.Y. -Authorized pro- WSGW Saginaw, Mich. -Seeks CP to specify N gram operation on 88.5 mhz, TPO 10 w. Action Network affiliations MEOV's. Ann. Jan. 23. Jan. 9. KENO Las Vegas -Seeks mod. of CP to make WQLN -FM Erie, Pa.- Authorized program op- ABC changes in N DA pattern. Ann. Jan. 23. eration on 91.3 mhz, ERP 35 kw, HAAT 500 ft. Formula: In arriving at clearance payments ABC WKGN Knoxville, Tenn. -Seeks CP to change Action Jan. 8. multiplies network's station rate by a compensation trans. site to 1009 Cox Street, Knoxville. Ann. KAOS(FM) Olympia, Wash. -Authorized pro- percentage (which varies according to time of day) Jan. 23. gram operation on 89.3 mhz. Action Jan. 5. then by the fraction of hour substantially occupied then KIXI Seattle -Seeks CP to change frequency to KSFC(FM) Spokane, Wash.- Authorized pro- by program for which compensation is paid, gram by fraction of aggregate length of all commercial 880 kc, and increase power to 50 kw and change operation on 91.9 mhz. Action Jan. 8. availabilities during program occupied by network trans. to RCA GTA-50J and delete remote control commercials. ABC deducts 2.05% of station's net- authority. Requests waiver of freeze rule. Ann. Final actions work rate weekly to cover expenses, including pay- Jan. 29. ments to ASCAP and BMI and interconnection Americus, Ga.-Sumter Broadcasting Co. FCC granted 97.7 mhz, 3 kw. HAAT 300 ft. P.O. ad- charges. Final actions dress Box 727, Americus 31709. Estimated construc- WBOC-TV Salisbury, Md. (WBOC Inc.)- Agree- WTBF Troy, Ala-Broadcast Bureau granted tion cost $36,456; first -year operating cost $7,920; ment dated Dec. 1, 1972, replacing one dated Jan. license covering changes of aux. trans. Action revenue $12,000. Principals: Robert E. Lashley Jr., 7, 1972, effective Jan. 1 through Jan. 1, 1975. Net- Jan. 18. president, L. E. Gadrick, director, et al. Grant of work rate $292; compensation paid at 30% prime application is without prejudice to action that may time. KBRS Springdale, Ark.-William B. Ray. chief, be appropriate in complaint action against WPLK- complaints and compliance division. informed (AM) and WIYN(AM) KCPX -TV Salt Lake City (Screen Gems Stations Northwest Arkansas Broadcasting and Telecasting Rockmart Rome, both extends agreement to Jan. 2, Georgia, of which Mr. Gadrick owns 50% and Inc.)- Amendment Co., licensee, that it did not comply with fairness '75% respectively. Action Jan. 23. 1975. doctrine and commission policies in meeting equal time obligations to Mr. Casey H. Forbes, candidate Leland, Misa-William D. Jackson, Stanley S. NBC in 1970 race for mayor of Springdale. Ann. Jan. 26. Sherman and Fred L. Moyse, dba Interchange Communications. Broadcast Bureau granted 94.3 Formula: NBC pays affiliates on the basis of Los Angeles-Chief, complaints and compliance mhz, 3 kw. HAAT 172.8 ft. P.O. address 315 North "equivalent hours." Each hour broadcast during full division, informed Georgia Franklin, of Los Angeles Orange Street, Greenville, Miss. 38701. Estimated rate period is equal to one equivalent hour. The chapter of National Organization for Women, that construction cost $36,594; first -year operating cost fraction of total time available for network com- she had not shown that KNX Los Angeles had $23.880; revenue $60,000. Principals: William D. mercials that is filled with such announcements is failed to present contrasting views on subject of Jackson (50 %), Stanley S. Sherman (45 %), et al. applied against the equivalent hour value of the women's liberation. Ann. Jan. 23. Mr. Jackson is announcer at WESY(AM) Leland program period. Then, after payment on a certain KQXI Arvada, Colo.- Broadcast Bureau granted and WJPR(AM) Greenville. Mr. Sherman is office number of hours is waived, the resulting figure is license covering aux. trans.; trans. location 2925 manager of department store in Greenville, and multiplied by the network station rate. NBC pays South Platte River Drive, Englewood, Colo.; studio has restaurant interests there. Action Jan. 22. station a stated percentage of tha muliplicaion- location 9334 West 58th Avenue, Arvada. Action Roanoke Rapids, N.C. Roanoke Christian minus, usually 3.59% for ASCAP and HMI pay- Jan. 22. - ments. KLAK Lakewood, Colo -FCC denied application KSBW -TV Salinas, Calif. (Central California by Lakewood Broadcasting Service Inc., licensee, Communications Corp.)-Amendment changes net- for mitigation or remission of $2,000 forfeiture im- work to $900, effective Dec. 1, 1972. posed for repeated violations of rules by failing to a WFLA -TV Tampa, Fla. (WFLA Inc.)-Amend- identify station with call letters followed by name ment changes network rate to $1,309, effective of comunity specified in license and for use of im- Ogg Jan. 1. proper announcements and other material that attempted to lead listeners to believe station was KNOE -TV Monroe, La. (Noe Enterprises Inc.) - licensed to Denver, not Lakewood. Action Jan. 23. Agreement dated Nov. 20, 1972, replacing one "FUTURA" dated Oct. 12, 1972, effective Dec. 1, 1972, through KOTA Rapid City, S.D.- Broadcast Bureau grant- Dec. 1, 1974. Network rate $800; compensation ed mod. of license covering operation of trans. by paid at 30% prime time. remote control from 5181 St. Joe Street, Rapid CONSOLES City. Action Jan. 22. WPHL -TV Philadelphia (WPHL -TV Inc.)- Amendment extends agreement to Dec. 31, 1973. WMAK Nashville- Broadcast Bureau granted mod. of license covering operation of trans. by remote control from main studio location. Action New AM stations Jan. 22. KETX Livington, Tex.-Broadcast Bureau grant- Final action ed CP to increase ant. height; condition. Action Jan. 22. Lexington and China Grove, both North Carolina -FCC denied applications by Harry D. Stephenson KVOC Casper, Wyo.- Broadcast Bureau granted and Robert E. Stephenson and China Grove Broad- mod. of license covering operation of trans. by casting Co., for review of decision of review board remote control from 1529 South Walnut Street. denying their applications for new AM at Lexington Casper, and will be controlled by local operator and China Grove respectively (Does. 18385 -6). from sign -on through business hours. Action Jan. 22. Commission also denied Stephensons' petition for leave to amend application to include new suburban Call letter application showing. Action Jan. 23. WZAM Pritchard, Ala. -Seeks WKSJ. MONO STEREO Action on motion Call letter action 6 CHANNEL $1095 $1695 Administrative Law Judge Forest L. McClenning in Tallahassee and Quincy, both Florida (Charles KHFH Sierra Vista, Ariz.- Granted KPAT. 10 CHANNEL $1995 $2495 W. Holt, et al.), AM proceeding, set certain procedural dates and scheduled hearing for March 19 6 CHANNEL (Dots. 19445-7). Action Jan. 17. Designated for hearing PREWIRED WOIC Columbia, S.C. -FCC designated for hear- SYSTEM $2095 $3145 Other actions ing application by WOIC Inc. for renewal of license Review board in Fergus Falls, Minn., AM pro- on suburban and character qualifications issues. ceeding, made effective initial decision released Action Jan. 23. Nov. 1, 1972, proposing denial of application by Q R K Harvest Radio Corp. for CP for new AM in Fergus Falls (Doc. 18852). Action Jan. 26. New FM stations EAST Review board in Eupora and Tupelo, both Mis- Applications 716 JERSEY AVENUE sissippi, AM proceeding, scheduled oral argument GLOUCESTER CITY, N. J. 08030 before panel of FCC review board for Feb. 20 on Ishpeming, Mich. -Taconite Broadcasting Inc. PHONE: (609) 456 -1718 exceptions and briefs to initial decision released Seeks 107.1 mhz, 630 w. HAAT 630 ft. P.O. address WEST Nov. 12, 1971, which proposed grant of Tri -County 202 Main Street. Ishpeming 49849. Estimated con- Broadcasting Co.'s application for new AM on 710 struction cost first-year operating cost 1566 NORTH SIERRA VISTA $18,250; FRESNO, CALIF. 93703 khz, at Eupora, and denial of application of Radio $10,000; revenue $22,000. Principals: William J. Tupelo for frequency at Tupelo. Action Jan. 22. Blake, president, Robert T. Olson, vice president, PHONE: (209) 251.3008 and Jay W. Jennings, manager, et al. Ann. Jan. 22. Call letter application A subsidiary of 'Rolla, Mo.- Curators of the University of Mis- CCA ELECTRONICS CORP. Clayton Broadcasting Co., Clayton, N.C.-Seeks souri. Seeks 89.7 mhz, 303 w. HAAT 232 ft. P.O. WHPY. address University Hall, Columbia, Mo. 65201. Esti-

Broadcasting Feb 5 1973 81 Quinnipiac College, Hamden, Conn. -Granted Summary of broadcasting W QAQ(FM). Hartford Board of Education, Hartford, Conn. - Compiled by FCC Dec. 31, 1972 Granted WQTQ(FM). Not University of Maine, Gorham, Me-Granted On air Total on air Total W MPG(FM). Licensed STA' CP's on air CP's authorized Richmond County Schools, Rockingham, N.C. - Commercial AM 4,362 5 15 4,382 49 4,431 Granted WRSH(FM).

Commercial FM 2.369 1 41 2,411 108 2,519 Bellevue Community Broadcasting Co., Bellevue, Ohio -Granted WNRR(FM). Commercial TV -VHF 504 1 6 511 11 523 0 189 Findlay College, Findlay, Ohio -Granted WIFC- Commercial TV -UHF 185 4 48 249 (FM). Total commercial TV 689 1 10 700 59 772 Lehigh University. Bethlehem, Pa.- Granted Educational FM 537 0 17 554 69 643 WLVR -FM. Educational TV -VHF 86 0 5 91 1 92 Educational TV -UHF 122 o 19 131 5 137 Total educational TV 208 o 14 222 6 229 Existing FM stations Special Temporary Authorization. Final actions WKRG -FM Mobile, Ala. -Broadcast Bureau granted license covering changes; ERP 36 kw; ant. School. Broadcast Bureau granted 90A mhz, 860 w. Rochester and Henrietta, both New York (Auburn height 800 ft. Action Jan. 22. HAAT 84 ft. P.O. address Roanoke Avenue at Publishing Co.. et al.), FM proceeding, granted re- Fourth Street, Roanoke Rapids 27870. Estimated quest by What the Bible Says Inc. and extended KOS1 -FM Denver-Broadcast Bureau granted li- construction cost $12,000; first -year operating cost to Jan. 30 time to file petition to amend applica- cense covering aux. trans.; ERP 10.5 kw; ant. height $2,000; revenue none. Principals: Marvin F. Faile, tion (Dots. 18674 -76). Action Jan. 15. 700 ft. Action Jan. 22. Jan. president, et al. Action 22. Administrative Law Judge Isadore H. Honig in KWUP -FM Durango, Colo.-Broadcast Bureau Nanticoke, Pa.- Thunder Broadcasting Corp. Carlisle, Pa. (WIOO Inc., et al.), FM proceeding, granted license covering new FM; ERP 100 kw; Broadcast Bureau granted 92.1 mhz, 670 w. HAAT granted motion by Hilton, McGowan & Hilton to ant. height 260 ft. Action Jan. 22. 552 ft. P.O. address 90 Helen Street, Plains, Pa. extent that hearing is continued further to April WAJP(FM) Joliet, I11.- Broadcast Bureau granted construction cost first - 17; by separate action granted petition by Cumber- 18705. Estimated $45,894; license covering changes; ERP 3 kw; ant. height year operating cost $38,416; revenue $36,000. Prin- land Broadcasting Co. to extent only that it does 260 ft. Action Jan. 18. cipal: Francis S. Koscielski (100 %). Mr. Koscielski not seek to have proposed new $50,000 bank loan is announcer and program director of WNAK(AM) agreement considered as part of petitioner's fi- KHAK -FM Cedar Rapids, Iowa- Broadcast Bu- Nanticoke. Action Jan. 22. nancial plan, and amendment, except for portions reau granted license covering changes; ERP 6.8 relating to proposed bank loan is accepted; dis- kw; ant. height 210 ft. Action Jan. 22. Georgetown, S.C. -Seacoast Broadcasting Corp. missed as moot WIOO petition for extension of KEDQ(FM) Austin, Minn. -Broadcast Bureau FCC granted 106.3 mhz, 3 kw. HAAT 130 ft. P.O. time and denied Cumberland request to reply to granted license covering new station. Action Jan. 18. address 216 South Fraser Street, Georgetown, Bureau's pleading, as unnecessary and superfious, 29440. Estimated construction cost $29,085; first -year and dismissed separately filed KNOF(FM) St. Paul-Broadcast Bureau granted Seacoast Cumberland reply operating cost $7,000; revenue $7,500. (Dots. 19468 -69, 19471). Actions Jan. 15 and 17. license covering changes; ERP 3 kw; ant. height Broadcasting is licensee of WGTN(AM) George- 250 ft. Action Jan. 22. town. Principals: Richard T. Laughridge, president, Charles S. Morris, vice president (each 31.8 %). et Other actions KFMZ(FM) Columbia, Mo.- Broadcast Bureau granted license covering aux. trans.; ERP 710 w; al. Messrs. Laughridge and Morris own WATP- Review board in Birmingham, Ala. FM pro - 23. ant. height 300 ft. Action Jan. 22. AM-FM Marion, S.C. Action Jan. ceeding, scheduled oral argument for Feb. 15 on 'Newport. Wash.-Newport Consolidated Joint exceptions and briefs to initial decision released e WFMX(FM) Statesville, N.C. -Broadcast Bureau School District 56-415. Broadcast Bureau granted Sept. 17, 1971, which proposed grant of application granted license covering changes; ERP 100 kw; 91.5 mhz, 10 w. HAAT 80 ft. P.O. address Second of Voice of Dixie Inc. for new FM on ch. 258, ant. height 290 ft. Action Jan. 22. and Washington Streets, Newport 99156. Estimated Birmingham, and denial of application of First WBRU(FM) Providence, R.I.- Broadcast Bureau construction cost $4,332; first-year operating cost Security & Exchange Co. for same facilities (Dots. granted license covering changes for main trans.; $5,890; revenue none. Principals: Ben R. Larson, 18664, 18666). Action Jan. 22. ERP 50 kw; ant. height 220 ft.; granted license superintendent of schools, et al. Action Jan. 22. Review board in Lexington Park and Leonard - covering use of former main trans. as aux. trans.; 'Fort Gay, W. Va. -Wayne County Board of town, both Maryland, FM proceeding, granted ERP 20 kw; ant. height 110 ft. Action Jan. 18. Education. Broadcast Bureau granted 89.9 mhz, motion by Key Broadcasting Corp. for extension KBHB -FM Sturgis, S.D.- Broadcast Bureau of time through Feb. 5 to file 10 w. HAAT not applicable. P.O. address Wayne, response to petition granted license covering new station; ERP 25 to enlarge issues filed by kw; W. Va. 25570. Estimated construction cost $8,928; Sound Media Inc. Pro- ant. height 1,060 ft. Action Jan. 18. first -year operating cost $350; revenue none. Princi- ceeding involves mutually exclusive applications of pals: Samuel D. Hubbard, superintendent of schools, Key Broadcasting and Sound Media for new FM KWYR -FM Winner, S.D. -Broadcast Bureau et al. Action Jan. 22. on ch. 249 with 3 kw and ant. height of 300 ft. in granted license covering changes; ERP 100 kw; ant. Lexington Park and Leonardtown, respectively height 560 ft. Action Jan. 22. Williamson, W. Va. -FCC denied application by (Dots. 19410-1). Action Jan. 22. Harvit Broadcasting Corp., applicant for FM ch. WFAA -FM Dallas- Broadcast Bureau granted 243, Williamson, for review of review board memo- Review board in Carlisle, Pa., FM proceeding, CP to install new trans. and ant.; ERP 99 kw; ant. randum opinion and order released May 24, 1972, in response to petition by WIOO Inc., added hear- height 1,680 ft. Action Jan. 18. granting request of Three States Broadcasting Co., ing issues in proceeding involving three mutually WBAP -FM Fort Worth-Broadcast Bureau grant- applicant exclusive applications new FM for ch. 243, Matewan, W. Va., by adding for at Carlisle (Does. ed CP to install new trans. and ant.; ERP 99 kw; character issues against Harvit (Docs. 18456 -7). 19468, 19469, 19471). Action Jan. 24. ant. heigh 1,680 ft. Action Jan. 18. Action Jan. 23. Review board in Carlisle, Pa., FM proceeding, KLOL(FM) Houston -Broadcast Bureau granted granted motion by Cumberland Broadcasting Co. license covering changes; ERP 97 kw; ant. height Initial decision for extension of time through Feb. 2 to file respon- 790 ft. Action Jan. 22. sive pleadings to petition to enlarge issues filed by Searcy, Ark. -Administrative Law Judge James WIOO Inc. Proceeding involves WPVA -FM Petersburg, Va.- Broadcast Bureau F. Tierney proposed, in initial decision, denial of mutually exclusive applications of WIOO Inc., Hilton, McGowan & granted license covering new station; ERP 3 kw; application by Tellum Broadcasting Co. of Searcy Hilton and Cumberland Broadcasting ant. height 240 ft. Action Jan. 18. Inc. for new FM ch. 257 (99.3 at for CP's for on mhz) Searcy new FM at Carlisle (Dots. 19468.9, 19471). Action (Dots. 18989-90). Ann. Jan. 26. Jan. 26. Action on motion Actions on motions Review board in Dayton, Tenn., FM proceeding, Administrative Law Judge Ernest Nash in Newark, denied petition by Erwin O'Conner for reconsidera- N.J. (Cosmopolitan Broadcasting Corp.), in matter Chief, office of opinions and review, in Laurel tion of review board decision denying application of renewal of main, aux. and SCA license for and Ellisville, both Mississippi (Southland Inc. and for new FM at Dayton (Doc. 18547). Mr. O'Con- WHBI(FM), order that further procedural dates South Jones Broadcasters Inc.), FM proceeding, ner's two petitions for leave to amend were also be as set forth in transcript of prehearing con- granted petition by Southland and extended to denied. Action Jan. 26. ference; set hearing for June 12 in Newark (Doc. Feb. 21 time to file application for review of 19657). Action Jan. 22. memorandum opinion and order of review board Rulemaking action adopted Jan. 3 (Docs. 19415 -6). Action Jan. 22. Call letter applications LaCrosse, Wis. amended Administrative Law Judge Basil -FCC FM table of P. Cooper in assignments and assigned ch. 285A to KRAA(FM) Bangor, Me. (Bangor Broadcasting Corp. and Penob- LaCrosse Little Rock, Ark.-Seeks KEZQ- scot Broadcasting (Doc. 19533). Action Jan. 23. (FM). Corp.), FM proceeding, scheduled WSAI -FM Cincinnati-Seeks WIDJ(FM). further prehearing conference for Jan. 31 (Docs. KBOX 19165-6). Action Jan. 18. Call letter applications -FM Dallas-Seeks KTLC(FM). Administrative Law Judge Frederick W. Dennis- Red Rock Lake Broadcasting Co., Knoxville, Call letter actions ton in Ogallala, Neb. (Industrial Business Corp. lows -Seeks KRLS(FM). and Ogallala Broadcasting Co.), denied requests by WKSJ(FM) Mobile, Ala.-Granted WKSJ -FM. Ogallala Broadcasting 1 -P Enterprises Inc., Lincoln, Neb. -Seeks KHAT- for stay of order released (FM). KAYN(FM) Tuscon, Jan. 10 which overruled objections of Ogallala to Ariz. -Granted KAIR -FM. notice to take depositions filed by Industrial Busi- West Virginia Educational Broadcasting Au- WVWB -TV Bridgeton, N.C. -Granted WSFL- ness and for permission to appeal same order thority, Beckley, W. Va. -Seeks WVPR(FM). (FM). (Docs. 19559-60). Action Jan. 22. West Virginia Schools for the Deaf and Blind, WBBB -FM Burlington- Graham, N.C. -Granted Administrative Law Judge Isadore A. Honig in Romney, W. Va. -Seeks WJGF(FM). WNCB(FM). Laurel and Ellisville, both Mississippi (Southland WHBQ -FM Inc. and South Jones Broadcasters Inc.), FM pro- Call letter actions Memphis -Granted WEZI(FM). ceeding, on request of applicants, and with consent WBPA-FM Fort Worth-Granted KSCS(FM). of Broadcast Bureau, in view of negotiations which Huntingdon College, Montgomery, Ala.- Granted if satisfactorily completed could expedite proceed- W HCR(FM). ing, postponed hearing scheduled for Jan. 22 to Elk Grove Unified School District, Elk Grove. Renewal of licenses, later date to be set by further order (Docs. 19415- Calif. -Granted KEGH -FM. 6). Action Jan. 18. KVRE Inc., Santa Rosa, Calif.- Granted KVRE- all stations Administrative Law Judge Isadore A. Honig in FM. Broadcast Bureau granted renewal of licenses for

Broadcasting Feb 5 1973 62 Professional Cards

JANSKY & BAILEY -Established 1926 - EDWARD F. LORENTZ & ASSOCIATES COHEN and DIPPELL, P.C. Atlantic Research Corporation PAUL GODLEY CO. Consulting Engineers CONSULTING ENGINEERS Shirley Hwy. at Edsall Rd. CONSULTING ENGINEERS (formerly Commercial Radio) Alexandria, Va. 22314 527 Munsey Bldg. Box 798, Upper Montclair, N.I. 07043 1334 G St., N.W., Suite 500 (202) 783 -0111 (703) 354 -2400 347 -1319 Phone: 12011 746 -3000 Washington, D.C. 20004 Washington, D. C. 20005 Member AFCCE Member AFCCE Member AFCCE Member AFCCE

A. D. Ring & Associates GAUTNEY & JONES LOHNES & CULVER ROBERT E. L. KENNEDY CONSULTING RADIO ENGINEERS CONSULTING RADIO ENGINEERS Consulting Engineers 1302 18th St., N.W., 7852200 1771 N St., N.W. 296 -2315 2922 Telestar Ct. 17031 560 -6800 1242 Mumey Building Washington, D. C. 20004 WASHINGTON, D.C. 20036 WASHINGTON, D. C. 20036 Falls Church, Va. 22042 (202) 347 -8215 Member AFOOE Member AFCCE Member AFOOE

A. EARL CULLUM, JR. SILLIMAN, MOFFET STEEL, ANDRUS & ADAIR HAMMETT 8, EDISON CONSULTING ENGINEERS & KOWALSKI CONSULTING ENGINEERS CONSULTING ENGINEERS INWOOD POST OFFICE 711 14th St., N.W. 2029 K Street N.W. Radio G Television BOX 7004 Washington, D. C. 20006 Republic 7 -6646 Box 68, International Airport DALLAS, TEXAS 75209 12021 223 -4664 Washington, D. C. 20005 San Francisco, California 94128 (214) 631 -8360 (3011 827 -8725 Member AFCCE (415) 342 -5208 Member AFCCE: Member AFCCE Member AFCCE

JULES COHEN CARL E. SMITH VIR N. JAMES JOHN B. HEFFELFINGER CONSULTING RADIO ENGINEERS & ASSOCIATES CONSULTING RADIO ENGINEERS Applications and Field Engineering Frequency Surveys Suite 716, Associations Bldg. 8200 Snowville Road Computerized 9208 Wyoming PI, Hiland 4 -7010 345 Colorado Blvd. -80206 1145 19th St., 659 -3707 N.W., Cleveland, Ohio 44141 (303) 333-5562 Washington, D. C. 20036 Phone) 216 -526-4386 KANSAS CITY, MISSOURI 64114 DENVER, COLORADO Member AFCCE Member AFCCE Member AFCCE

E. HAROLD MUNN, JR. ROSNER LAMB, INC. JOHN H. MULLANEY MERL SAXON BROADCAST ENGINEERING CONSULTING RADIO ENGINEER Communications Consulting CONSULTING RADIO ENGINEER CONSULTANT and Engineering 9616 Pinkney Court 622 hoskins Street Box 220 250 West 57th Street Potomac, Maryland 20854 Lufkin, Taxas 75901 Coldwater, Michigan 49036 New York, New York 1 001 9 301 - 299 -3900 Phone: 517- 278 -7339 (21 2) 246 -3967 Member AFCCE 634 -9558 632 -2821

Service Directory

COMMERCIAL RADIO CAMBRIDGE CRYSTALS SPOT YOUR FIRM'S NAME HERE contact MONITORING CO. PRECISION FREQUENCY Fa Be Seen by 120,000 Readers - BROADCASTING MAGAZINE PRECISION FREQUENCY MEASURING SERVICE among them, the decision making sta- MEASUREMENTS, AM -FM -TV tion owners and managers, chief engi- 1735 DeSales St. N.W. SPECIALISTS FOR AM -FM -TV neers and for Monitors Repaired 8 Certified technicians -applicants Washington, D. C. 20036 445 am fm tv and facsimile facilities. 103 S. Market St. Concord Ave. for availabilities Lee's Summit, Mo. 64063 Cambridge, Mass. 02138 '1970 Readership Survey showing 3.2 Phone (816) 524-3777 Phone (6171 876 -2810 readers per copy. Phone: '2021 638 -1022 following stations, co-pending aux. and SCA's where 1(0600 Cokevllle town and Smiths Fork, both Consideration: $5,000. Principals: Mr. Oliver Jr. appropriate: KGUY Palm Desert, Calif.; WBMS Wyoming -Broadcast Bureau granted CP to change is station manager and news director of WREV Black Mountain, N.C.; WBUG Ridgeland, S.C.; frequency of VHF translator from ch. 6 (82 -88 and WWMO. Action Jan. 24. WDCC -FM Sanford, N.C.; WGCD Chester, S.C.; 8 mhz) to ch. (180 -186 mhz); specify principal Yadkinville, WHKY -TV Hickory, N.C.; WKBY Chatham, Va.; community as Cokesville; change trans. location to WYDK(AM) N.C.- Broadcast Bu- WKLM Wilmington, N.C.; -AM Laurens, approximately seven reau granted acquisition of positive control of WLBG -FM miles southwest on Sublett Yadkin Broadcasting S.C.; WLEA Hornell N.Y.; WLVH(FM) Hartford, mountain, Cokesville; make changes in ant. system; Co. by Harry D. and Bemeice G. Dunnegan (as group, 23.8% before, Conn.; WMDE(FJI) Greensboro and WMYN change call letters to KO8HM. Action Jan. 18. 25.8% Mayodan, both North Carolina; WPED Crozet and after) through purchase of stock of Douglas B. WREL Lexington. both Virginia; WRET-TV Char- Johnson (7.6% before, none after) to be treasury lotte, N.C.; WSUB Groton, Conn.; WTIK Durham, stock. Consideration: $15,000. Principals: The Dun - N.C.; WTYC Rock Hill],, S.C.; WTZE -AM -FM Taze- Other action, all services nagans own 18% of WNMB(AM) North Myrtle well, Va.; WWMC(FM) Monks Corner and Beach, S.C. Action Jan. 24. WYCL York, both South FCC extended time for filing comments on pro- Carolina; WYDK Yad- posal to amend rules to KYXI(AM) Oregon City, Ore -FCC granted kinville, N.C. Actions Jan. 29. revise FCC fee schedule until Feb. 28. Reply comments will be due March transfer of control of Republic Broadcasting Inc. 15. Action Jan. 29. from KIMN Broadcasting Co. (100% before, none after) to McCoy Broadcasting Co. (none before, 100% after). Consideration: $1.5 million. Princi- Modification of CP's, pals: Arthur H. McCoy, president (85.6 %), et al. Ownership changes Transfer is part of restructuring action on part of all stations Pacific and Southern Broadcasting Co., owner of Applications KIMN Broadcasting. Mr. McCoy, former president KBA1 Morro Bay Calif.- Broadcast Bureau and 9% owner granted mod. of CP to extend completion of P &S, formed new company which date KBLU -AM -TV Yunta, Ariz. -Seeks assignment of has acquired to May 22. Action Jan. 22. KHON -TV Honolulu and satellites licenses from Eller Telecasting Co. (licensee of KHAW -TV Hilo and KAII -TV Wailuku, all Ha- KISA Honolulu -Broadcast Bureau granted mod. TV) and KTAR Broadcasting Co. (licensee of AM) waii, through stock transfer, in addition to acquisi- of CP for extension of completion date to June 9. to KBLU Broadcasting Co. for $550,000. Also seeks tion of KYXI. Action Jan. 17. Action Jan. 17. waiver of one- station -per- market ownership rule. Sellers: Eller Telecasting and KTAR are both KWJJ(AM) Portland, Ore. -Broadcast Bureau WHUD(FM) Peekskill, N.Y.- Broadcast Bureau wholly owned subsidiaries of Combined Communi- granted assignment of license from Rodney F. granted mod. of CP to extend time to June 10. cations Corp., broadcast group owner. Buyers: Rob- Johnson to Roy H. Park Broadcasting of Roanoke Action Jan. 23. ert William Crites, president (20 %), Horace G. Inc. for $2.5 million. Buyer: Roy H. Park (100 %). Murfin (26 %), et al. Mr. Crites is general manager Mr. Park owns WNCT- AM -FM -TV Greenville, of KBLU. Mr. Murfin owns Country Club Oil Co., N.C.; WSLS-TV Roanoke, Va.; WUTR -TV Utica, Excelsior, Minn. Ann. Jan. 18 and 26. N.Y.; WTVR-AM -FM-TV Richmond. Va.; WJHL- Translators TV Johnson City, Tenn.; WDEF- AM -FM -TV Chat- KPOK -AM -FM Portland, Ore. -Seeks transfer tanooga; WNAX(AM) Yankton, S.D. KRSI -AM- Application to control of KPOJ Inc. from P. L. Jackson Trust FM St. Louis Park, Minn., and WEBC(AM) Du- (100% before, none after) to Tracy Broadcasting luth, Minn. Action Jan. 24. Broadcast Bureau accepted for filing application Co. (none before, 100% after). Consideration: Si of Manoa Campus Center Board of University of million (Includes assumption of debts). Principals: KHYM(AM) Gilmer Tex. -Broadcast Bureau Hawaii for new FM translator on ch. 209, 89.7 Richard B. Stevens (100 %). Mr. Stevens owns 25% granted assignment of CP from Upshur Broadcast- mhz, TPO 10 w. at Kahala, Alna Haina, Niu, of KDON(AM) Salinas, Calif. Tracy Broadcasting ing Co. to KHYM Broadcasting Co. for $19,048. Kuliouou, Hawaii Kai and Honolulu, all Hawaii; is licensee of KGFJ(AM) Los Angeles. Ann. Jan. 18. Seller: Samuel N. Morris. Dr. Morris has majority primary station KTUH(FM) Honolulu. Ann. Jan. interest in KDRY(AM) Alamo Heights, Tex. Buyer: Unassigned AM, Blackburg, Va. -Seeks assign- J. R. McClure. Mr. McClure is investor in real ment of CP from Broadcasting Service of Carolina estate and stocks. He is also president of Missionary Inc. to Radio Montgomery Inc. for $30,000. Sellers: Broadcasters Inc. Greenville, S.C., nonprofit organi- Actions Robert W. Scott, former governor of North Caro- zation which promotes missionary radio in U.S. lina, et al. Buyers: Ray A. Childers, president, and overseas. Action Jan. 24. Broadcast Bureau granted licenses covering fol- Lonnie L. Pulliam, vice president (each 331/2%), lowing new VHF translators: KO5EX Burnt Ranch et al. Mr. Childers, formerly commercial manager and Hawkins Bar both California.; K13LM of WSRC-AM -FM Durham, N.C., owns 75% of Lapwai, Idaho; KO9KU and KI3L1, both Mountain WCBX(AM) Eden, N.C. Mr. Pulliam is president Cable City, Nev.; KIILI and K13LQ both Owyhee, Nev.; of Bank of Carroll, Hillsville, Va. Ann. Jan. 16. KO6HQ Gila Center federal housing area and Gila Applications Weston, Va. Hot Springs, both New Mexico; KIILH Tierra WDTV(TV) W. -Seeks assignment The following operators of cable television systems Amarilla, N. Mex. Action Jan. 18. of license from Broadcast Industries of West Vir- have requested certificates of compliance, FCC an- ginia Inc. to Withers Broadcasting of West Virginia KO6HU Aspen, Colo.- Broadcast Bureau granted nounced Jan. 16 and 22 (stations in parentheses Inc. for $600.000. Buyers: W. Russell Withers Jr.. are TV signals proposed for carriage): CP for new VHF translator to serve Aspen on president (90 %), et al. Mr. Withers owns 90% of ch. 6 (82-88 mhz) by rebroadcasting programs of KGMO -AM -FM Cape Girardeau. Mo.. and is vice Carlsbad Cable TV Inc., Carlsbad, Calif. (KCST- KREX-TV, ch. 5, Grand Junction, Colo. Action president and director James K. ITV], KFMB -TV, KOGO -TV and KPBS -TV, all Jan. of Withers Inc., 24. real estate firm in Cape Girardeau. Ann. Jan. 18. San Diego; XEWT-TTVV and XETV[TV], both KO4HH Aspen Colo.- Broadcast Bureau granted ((TiijIVju]- CP for new VHF translator to serve Snowmass of KHP- TV,x]]; WMEX-TV, KNBC[WTHVT], KNXT(TV) Aspen. Colo., on ch. 4 (66.72 mhz) by rebroad- Actions all casting signal of KREX -TV, ch. 5, Grand Junction, Angeles; KBSG-TV Corona, KKL A -TV ontana Colo. Action Jan. 24. KWKO(FM) Anchorage- Broadcast Bureau grant- and KHOF -TV San Bernardino, all California). ed assignment of license from Stereophonic Alaska K69AK Cottonwood, Idaho -Broadcast Bureau Inc. to Cook Inlet Broadcasters Inc. for $64,500. Teleprompter of Newport Beach, Newport Beach, granted CP for new UHF translator to serve Grange- Sellers: Joseph P. O'Hearn. president, et al. Buyers: Calif. (KOCE -TV Huntington Beach, California; villa, Cottonwood, Craigmont and Nezperce, all Joseph Perry (100 %). Mr. Perry, formerly general KVST-TV and KLCSTV], both Los Angeles). Idaho, on ch. 69 by rebroadcasting programs of manager, KFQD(AM) Anchorage, owns Jay Perry Coastal Cablevision Corp., Cedar Key, Fla. KTVR(TV) La Grande, Ore. Action Jan. 10. & Associates, public relations and advertising firm (WUFI'[TV] and WCJB(IVJ both Gainsville, KO7KL Dunn Center, N.D. -Broadcast Bureau in Anchorage. Action Jan. 19. WFLA[TV], WTVT[TV), both Tampa and WLCY granted license covering new VHF translator. WKFM(FM) Chicago -Broadcast Bureau granted [TV] St. Petersburg, all Florida). Action Jan. 18. assignment of license from Frank S. Kovas Jr. to Cable Television Co. of Illinois, Chatsworth, K66AH The Dalles, Ore.- Broadcast Bureau RKO General Inc. for $2,400,000. Buyer: RKO Chenoa and Forrest, all Illinois (WSNS -TV Chi- granted CP for new UHF translator to serve The General, division of General Tire and Rubber Co.. cago). is publicly held company with following broadcast Dalles and Dufur, both Oregon, and Goldendale, Cable Television Co. of Illinois, Fairbury, Ill. Wash., on ch. 66 by rebroadcasting interests: WOR- AM -FM -TV New York; WRKO- programs of (AM)-WROR(FM)-WNAC-TV Boston; (WSNS -TV Chicago). KOAP -TV Portland, Ore. Action Jan. 17. KHJ -AM- FM-TV Los Angeles; KFRC(AM) -KFMS(FM) San Continental Transmission Corp., Rochelle, Ill. K1ODW Spearfish, S.D- Broadcast Bureau grant- Francisco; WHBQ -AM -TV Memphis: WGMS -AM- (WSNS -TV Chicago). ed license covering new VHF translator. Action FM Bethesda, Md: Washington. Action Jan. 19. Jan. 18. Sight & Sound Service Corp., Greensburg, Ind. KJFJ(AM) Webster City. Iowa- Broadcast Bu- (WCET -TV, WCPO-TV, WI(RC -TV WLWT -TV K07KM Hanksville, Utah -Broadcast Bureau reau granted assignment of license from Nachusa and WXIX -T V all Cincinnati; WKTI$. Dayton, granted license new -TV covering VHF translator. Action Corp. to Gorich Radio Corp. for $188,000. Sellers: Ohio; WFY1 -TV, WHMB -TV, WRTTV -TV WISH - Jan. 18. Arnold V. Lund, vice president, et al. Buyers: TV, WLWI -TV and WTTV -TV, all Indianapolis; K237AE Teasdale Utah -Broadcast Bureau Glenn R. Olson, president (99.9 %), et al. Mr. Olson, WTIU -TV Bloomington, Ind.; WDRB -TV Louis- granted CP for new FM translator to serve Teas- formerly manager of KLOH-AM -FM Pipestone, ville, Ky.; WGN -TV Chicago). dale and Torrey, both Utah, on ch. 237 (95.3 Minn., owns 48% of KBAB(FM) Indianola. Iowa. Gorich Radio has also acquired KWAW(FM) Cable Brazil Inc., North Central Clay county, mhz) by rebroadcasting programs of KSL -FM Stauton, and Knightsville, all Indiana Salt Lake City; condition. Webster City (see below). Action Jan. 19. (WTHI -TV, Action Jan. 17. WFWO[TV] and WILL -TV, all Terre Haute and KO7KJ La Push, Wash. -Broadcast Bureau KWAW(FM) Webster City, Iowa -Broadcast Bu- WTTV TVJ WTIU[TVJ, Bloomington, all Indiana; granted license covering new VHF translator. Action reau granted assignment of license from PBW WISH -TV, WLWI(TV) WFYI[TV) and WRTV- Jan. 18. Broadcasting Corp. to Gorich Radio for $145.000. (TV], all Indianapolis). Sellers: Dwight M. Brown, vice president, et al. K09/CZ La Push, Wash.- Broadcast Bureau grant- PBW Broadcasting is licensee of KIFG -AM -FM Whaling City Cable TV Inc., New Bedford, ed license covering new VHF translator. Action Iowa Falls, Iowa. Buyers: Glenn R. Olson, presi- Mass., (WTEV[TV] New Bedford, Maas.; WJAR- Jan. 18. dent (99.9 %), et al. (see above). TV, WPRI -TV and WSBE -TV, all Providence, R.I.; WBZ -TV, WCVB -TV, WSBK- KI3FS Cokeville town and Smiths Fork, both WNAC-TV, WIKC(AM) Bogalusa, La.- Broadcast Bureau TV and WGBH -TV, all Boston; WKBG -STV Cam- Wyoming -Broadcast Bureau granted CP to specify granted assignment of license from Curt Siegelin to bridge, Mass.). principal community of VHF translator as Coke - Adams Properties Inc. for $163,000. Buyer: G. S. ville; change trans. location to approximately seven Adams Jr. (100 %). Mr. Adams is vice president, T.V. Cable of Marlow Inc., Rush Springs, Okla. miles southwest on Sublett mountain, Cokeville; Washington Bank & Trust Co.. Bogalusa. He owns (KFDX[TV] and KAUZ[TV], both Wichita Falls, make changes in ant. system. Action Jan. 18. Boondocks Land Co. and has interests in Franklin - Tex.; WKY[TV], KOCO[TV], KWTV[TV], KETA- K03CB Cokeville ton insurance Agency Inc. and Washington Invest- [TV] and KOKH[TVI, all Oklahoma City; KSWO- tow and Smiths Fork, both [TV Lawton, Okla; WTVT[TV] Wyoming- Broadcast Bureau granted CP to change ment Co., all in Franklinton, La. Action Jan. 24. Dallas). frequency of VHF translator from ch. 3 (60 -66 WREV(AM)- WWMO(FM) Reidsville, N.C. Northeastern Pennsylvania TV Cable Co, Dun- mhz) to eh. 10 (192-198 mhz); specify principal Broadcast Bureau granted relinquishment of control- more borough, Pa. (WNEP -TV, WDAU -TV and community as Lakeville; change trans. location to of Reidsville Broadcasting Co. by William M. WVIA -TV, all Scranton and WBRE -TV Wilkes - approximately seven miles southwest on Sublett Oliver Sr. (68% before, 31% after) through sale of Barre, both Pennsylvania; WPHL -TV Philadelphia; mountain, Cokeville; make changes in ant. system; stock to William M. Oliver Jr. (17% before, 33% WOR-TV and WPIX[TV], both New York). change call letters to KIOIF. Action Jan. I8. after) and Katye O. Sowell (5% before, 30% after). Commonwealth Cable TV Co., Philadelphia

Broadcasting Feb 5 1973 64 (KYW -TV, WCAU -TV, WPVI -TV, WKBS -TV, Peninsula, Fircrest, Sumner and Milton, all Wash- Hot Springs Village, Ark. -FCC granted appli- WPHL-TV and WTAF -TV, all Philadelphia; ington (CHEK[TV ] and CHAN -TV, both Van- cation by Village CATV Inc., proposed operator of WHYY-TV Wilmington, Dela.; WOI0.TV and couver, British Columbia). cable television system at Hot Springs Village, for WPIXITVI, both New York; WXTV[TV] Patterson Northeast Minnesota Cable TV Inc., Superior and certificate of compliance and petition for special and WNJU-TV Linden, both New Jersey). Duluth, both Minnesota (WDSM-TV Superior, relief. Action Jan. 23. Lawrence Cablevision Inc. South New Castle Wis.; KDAL -TV, WDIO -TV and WDSE -TV, all Brewster, Ohio -FCC granted application by borough, Pa. (WFMJ -TV, WKBN -TV and WYTV- Duluth, Minn.; WTCN -TV Minneapolis; WVTV- Stark County Communications Inc., proposed op- TV all Younggsatown, Ohio; WQEX -TV, WQED- (TV) Milwaukee). erator of cable television system at Brewster, for TV, KDKA -TV WTAE -TV and WIIC-TV all certificate of compliance. Action Jan. 23. Pittsburgh; WNEO -TV Alliance, Ohio; WKBE-TV Final actions Cleveland; WUAB -TV Lorain, Ohio). Other action CATV Bureau granted following operators of Blue Ridge Cable Television Inc. Tobyhanna Review board in Winchester, Ky., cable TV pro- township, Pa. (WNEP -TV and WDAU -TV, both cable television systems certificates of compliance: Gonzales Cable TV, Gonzales, Tex. Action Jan. 18. ceeding, ordered Tele- Ception of Winchester Inc., Scranton, WBRE -TV Wilkes -Barre, WLVT -TV owner and operator of cable television system at and KYW -TV, WPVI -TV and WCAU- Missoula TV Cable Co., Missoula, Mont.; Link of Allentown Alleghany County Inc., Baldwin township and Winchester, to cease and desist from carriage of TV, all Philadelphia, all Pennsylvania; WCBS -TV, distant signals WLKY -TV Lexington, Ky., and WNBC-TV WNEW -TV, WPIX[TV], and WOR- Video Link of Alleghany County Inc., Dormot, all Pennsylvania. WXIX -TV Cincinnati (Doc. 19358). Action Jan. 26. TV, all New York). Etna borough and Sharpsbury, Actions Jan. 19. Beloit Community TV Service Tennessee Valley Video Inc., Linden, Tenn. Inc., city of Beloit, town of Beloit, Turtle, South Cable actions elsewhere (WSM -TV, WLAC -TV and WSIX -TV, all Nash- Beloit, town of Rockton and village of Rockton. ville; WBBJ -TV Jackson, Tenn). all Illinois; United Cablevision Inc., Adelanto, The following are activities in community -antenna Calif.; Cypress Cable TV of Columbia Inc., Co- television reported to BROADCASTING through Jan. 30. of Baytown Baytown, Tex. (KDTV- Reports include applications for permission to in- mT--TTeleprompter [TV] Fort Worth; KWEX -TV lumbus, Upper Arlington and Franklin, all Ohio; TelePrompTer Communications dba stall and operate CATV's, changes in fee schedules SaV] Antonio,Dall ; Tex.). Cable Corp. Muscle Shoals TV Cable Co., Florence, Sheffield, and franchise grants. Franchise grants are shown Brazoria Cablevision, Richwood, Tex. (KHOU- Tuscumbia and Muscle Shoals, all Alabama; Alpena in italics. TV, KHTV KPRC-TV, KIRK -TV, KUHT- Cablevision Inc., Alpena, Mich.; Continental Trans- Milton, Del. -Town council and mayor approved [TV] and TV all Houston; KFDM -TV mission Corp., Pecos, Tex.; Comcast Corp., Phila contract with CATV General Corp. of Washington. Beaumont and KJAC -TV Port Arthur, all Texas). delphia and Upper Darby, both Pennsylvania Firm will charge $5.50 monthly and $15 for over- Va. Greater Philadelphia Cable TV Inc., Philadelphia head installation, 525 for underground. Lynchburg Cablevision Inc., Lynchburg, Cablevision Corp. of America, Chelsea, Mass. 1.DBIWall -TV, WRFT -TV, WSLS -TV and WBRA- Ind. Grambing, La. -Town council granted franchise V Roanoke, WLVA -TV Lynchburg and Indiana Cable Television Inc., Terre Haute, to Communications Associates Inc. of Massachu- WVPT(TV] Staunton, all Virginia; WTTG[TV], Clinton TV Cable Co., Clinton, Iowa. Actions setts. WDCA -TV and WETA -TV, all Washington). Jan. 24. FCC granted applications by Metro Cable Co. Catskill, N.Y. -Town board granted franchise to Cable TV Puget Sound, Fife and Puyallup, both for certificates of compliance to add distant signals Olive Cable TV Co. of Shokan, N.Y., to serve Washington (CHEK[TV] and CHAN -TV, both of WFLD -TV and WGN -TV, both Chicago to cable Palenville-Kiskatom, N.Y. area. Vancouver, British Columbia). television systems in Loves Park, North Park, and West Cocalico township, Pa.-Township super- Cable TV Puget Sound, Greater West Pierce unincorporated area of Winnebago county, all visors granted franchise to D & E Cable TV Inc., county, South King county, East Pierce county, Illinois. Action Jan. 23. Ephrata, Pa.

Classified Advertising

RADIO Sales Continued Payable In advance. Check or money order only. Sales -Station Manager for thriving FM in choice booming Florida smaller market. Automated MOR. Help Wanted Management $10,000 base plus strong incentives including stock Copy: Deadline is MONDAY for the following option for aggressive self- starter with real sales Mondays issue. Copy must be submitted by letter General Manager. Medium market. Must be profes- ability. Requires strong radio sales background In or wire; no telephoned copy accepted. sional salesman to lead hard working staff. Make our small market. Send full details, snapshot to Box B-24, Good Music station biggest in Central New York and BROADCASTING. can your own future. Send resume, photo, Replies to ads with a box number should be you write Good opportunity established station. Salary, commis- salary requirements to Box B-3, BROADCASTING. addressed to Box Number, c/o BROADCASTING, sion. Send resume, sales record. KFRO, Longview, D.C. 20036. Texas 75601. 1735 DeSales St., N.W., Washington, Station Relations /Network Clearance. The Mutual Re dio Networks are expanding their Station Relations/ Announcers Applicants: If tapes or films are submitted, please Network Clearance Departments. We need highly mo- send to BROADCASTING for each package tivated individuals who can think on their feet and Fla. growing chain needs: lst-CE to maintain gear $1.00 with to cover handling charge. Forward remittance apply their broadcast experience to daily contact and handle light evening anncng. shift; lst- anncr/ radio stations. Please write (no calls) Gary J. Worth, sales d¡ combo man pro for major daytime show; All photo, etc., separately. transcriptions, Vice President, Mutual Radio Networks, 918 16th St., Ist -for all nite soft-soul /jazz /talk show. Could be risk. addressed to box numbers are sent at owner's N.W., Washington, D.C. 20006. An Equal Opportunity greatest opportunity for a real eteran pro. Veteran BROADCASTING expressly repudiates any liability Employer. sales pro to build new block y in medium resort or responsibility for their custody or return. market. We offer permanency. A career growth. All fringes and being a member of one of the finest Sales broadcast teams in the South. An Equal Opportunity Rates, classified listings ads: Employer. Box A-35, BRODACASTING. Combination announcer -salesman wanted for small Wanted, 400 per word -$5.00 minimum. -Help market in the Midwest. Salary plus commission Top 100 Midwest market needs several sharp locks -Situations Wanted, 300 per word -$5.00 minimum. amounts to about $140 per week. Fringe benefits with production ability for new Contemporary format. and lots of recreation nearby. Applicants with If you're an experienced pro with a mature but -All other classifications, 50f: -per word-$5.00 limited experience considered. Reply to Box A -178, enthusiastic delivery, and would enjoy the atmos- minimum. BROADCASTING. phere of a major college community send tape and resume now to Box A -114, BROADCASTING. -Add 51.00 for Box Number per Issue. Do you enjoy selling? Can you produce? If so, read Announcer-salesman, bright morning man for 6:00 to on. East Coast MOR Good Music station in medium display ads: 9:00 AM shift on lively MOR, AM /FM radio stations Rates, classified market has opening for one salesman who can in Southeast. Sell and service KEY accounts; salary -Situations Wanted (Personal ads) $25.00 per inch. produce and help develop full potential of market. and commission. Send complete information Including We offer plenty of work to keep you busy. You will audition tape and snapshot. Box A-142, BROAD- -All others $40.00 per inch. have an unlimited account list with good accounts. CASTING. We likewise provide good commissions, health and -5" or over billed at run -of-book rate. life insurance, and interested local ownership and Good opportunity for experienced morning man in major -Stations for Sale, Wanted to Buy Stations, a good staff. Only MOR Good Music station in the Contemporary.MOR format. 100,000 pleasant area. If you dig selling and can produce, we want university market, Northeast. Send tape, resume to Employment Agencies and Business Opportunity to talk with you. Box A -187, BROADCASTING. Box A -154, BROADCASTING. advertising requires display space. Top rated MOR Contemporary with TV afíliate looking Sales . Looking for Midwest fireball with 1 resume Solid for super jock to fill No. morning slot. Rush Agency Commission only on display space. good track record. Opportunity of a lifetime. to Box A -174, BROADCASTING. old time broadcaster. Send details to Box A -213, BROADCASTING. Maryland suburban station needs experienced morning Word Count: Include name and address. Name of man who can charm adults. Production and news city (Des Moines) or of state (New York) counts as Sales Manager for sports -news MOR combined AM -FM ability important. Position open now. Call 301- 939 -0800 and let's talk. Box A-175, BROADCASTING. two words. Zip Code or phone number including facilities in pleasant New England market. Career aggressive salesman to area code count as one word. (Publisher reserves opportunity for dedicated Contemporary with TV affil- incentive De- Top rated Eastern MOR to Zip Code and/or abbreviate If motivate by example. Excellent plan. iate super jock to number one the right omit resume, recommendations, income requirements, looking for fill tailed Rush resume to Box A-179, BROAD. space does not permit.) Count each abbreviation, should be sent in morning slot.' and your best sales presentation CASTING. Initial, single figure or group of figures or lettera confidence to Box B4, BROADCASTING. Equal Oppor- as a word. Symbols such as 35mm, COD, PD, GM, tunity Employer. Medium market. Southern California Country sta- etc. count as one word. Hyphenated words count tion needs PM drive jock who can take over music as two words. Radio sales for Baltimore with track record. Managing department. Prefer Mod- Country approach. Job opens now or capable of. Top opportunity. Unique situation. February 19. Send tape and resume immediately. Box Good starting salary. Box B -16, BROADCASTING. A-207, BROADCASTING.

Broadcasting Feb 5 1973 65 Announcers Continued Technical Continued Management Continued

Mid So. full time AM station seeks announcer- Top Consulting firm has opening for senior and junior I want to be operations manager for a Southern 40 format. College town of 13,000. Equal Opportunity broadcast engineers. Must have experience in FCC station owner who wants his to be the best, the very Employer. Box B -2, BROADCASTING. application work (AM, FM and TV) and directional best, in his competitive market. Box B -26, BROAD- antenna proofs of performance. Excellent benefits, CASTING. Announcer interested in gathering and writing local suburban D.C. location. Salary commensurate with news. Board work, third phone, $150 with experience. experience and ability. Send resume with salary Shriner, community involvement, strong on st, and Box B -43, BROADCASTING. history to: Gautney 6 Jones, 2922 Telester St., Falls agency. Good background. Available now. Stable Church, Va. 22042. family man. Box B -27, BROADCASTING. Morning man, 3rd or first phone for top rated NE MOR. Experience a must. Good starting salary. Tape News Wanted radio station in Southeast that needs leader- and resume to Box B -47, BROADCASTING. ship. 42 year old broadcast veteran of 20 years. Has experience. Object -money maker and part ownership, Florida- experienced, personable and bright sounding Somewhere there's that special young man who Box B -45, BROADCASTING. dj for top station in one of top Florida markets. Pro literally eats local news and spdrts. This man will only. Send audition tape, background, pic and all quickly be able to generate contacts in a three General Manager available. 25 years at present loca- info first mailing. Box B -65, BROADCASTING. county area and be able to work with one other tion. Medium market preferred. Challenge and re- person in our department. He will be adept at sponsibility a must. Box B-63, BROADCASTING. Announcer for top rated major market Beautiful Music turning out daily local copy in volume, using beeper station. You must have an adult voice with a friendly and taped actualities. News digging and writing will Old pro wants manager's job in small market. 10 warm natural delivery. You must be a professional be his forte. However, during the sports seasons he years radio management. 2 in TV, 5 at agency. Tops who understands the workings of a highly controlled can also assist with play -by -play. We are a small in sales and production. Ray Malmberg, Box 3571, quality radio station. Send a complete resume, photo market CBS affiliate in a southern border state, noted Amarillo, Texas 806- 355 -1696. and tape to David Millen, KEEP AM/FM St. Paul, for news. Fit the bill? Let's get together. Box A-205, Minnesota 55104. BROADCASTING. Sales Lincoln, Nebraska. KIM needs full time evening Announcer interested in gathering and writing local board man for Contemporary MOR format. Experience news. Board work, third phone, $150 with experience. Station Manager, presently employed would like to required. 400 S. 13th Street, 68508. Box B -43, BROADCASTING. move into sales slot with successful operation. Box B.56, BROADCASTING. Deejay- Newsman for MOR format. Must have good News Dir . Local, regional emphasis. Member air voice, desire for advancement. Tape and resume to Iowa radio network, seventeen station wired net. KONP, Box 831, Port Angeles, Wash. 98362. Send tape, resume, references, salary requirements to Announcers George Volger, President, General Manager, KWPC Communicator for morning or mid -day who can KFMH, Muscatine, Iowa 52761. . DJ, light board, good news, commercials, 3rd phone. reach +18 audience in conservative medium Midwest Can follow direction. Willing to go anywhere. Box market. No Rockers. 2 years experience. Good family News Staffer to work with four man news operation. M -1, BROADCASTING. and cultural town. Good pay and benefits and friendly At least two years radio news experience. Send staff of pros. Tape, photo and resume to PD, WDBQ, resume and tape to News Director, WDBQ Radio, Experienced, dependable, first phone in medium, Box 1280, Dubuque, lows 52001. Dubuque, Iowa 52001. Draft exempt, currently Easy Listening, seeking MOR anywhere. Box A.109, BROADCASTING. Experienced dj announcer with play -by -play ability. Assistant newsman wanted for 5,000 watt station, 6 Contemporary format. $115. Talent, merit raises. day evening shift, Sat, off. Experience necessary, 3 Experienced air spokeswoman desires position on Generous fringe benefits. No phone calls. Resume and week vacation. Starting salary $125. Send tapes or radio or television as woman's interest commentator air check including play -by -play to WFVA, Fredericks- apply in person. H. M. Thayer, WGHQ, Kingston, N.Y. or interviewer. Salary open, will relocate. Fifteen burg, Va. years writing experience in this field. Box A -199, Experienced newsmen. These men will be required BROADCASTING. Super Jock . . with super production. looking for to organize a high calibre local news department a big voice and concise humor, as well as ability to Send resume, air check, sample of work and salary Oiddeldump! Station changing format, leaving after incorporate into a well conceived format. personality requirements to WVMI AM-FM, Box 4565, Biloxi, four years. Top 40 or Contemporary MOR. 6 yrs. 3rd. We are looking for a major market jock who would Miss. 39531. Equal Opportunity Employer. Box B -10, BROADCASTING, like to achieve or perpetuate major market pay in one of the nation's most competitive secondary. Tapes Radio newsman. Good pay for industrious self - Creative, experiencd, pro looking for exciting station. and resumes to Scott Christenson, Program Director, starter. Full company benefits. WWTV, Box 627, Top 40, MOR or Prog. Rock. Currently employed, WIST, Box 59, Charlotte, NC 28201, Cadillac, Mich. 49601. 616 -775-3478. college grad., hard working, cooperative. Prefer NY or Phila metro area but will consider all Box Christian radio stations need announcer clerical offers. with B -37, BROADCASTING. experience and 1st engineer /announcer. Reply WJSM, Programing, Production, Others Martinsburg, Pa. 16662. Advertising /PR copywriter. Wanted by large Atlanta, Creative personality seeks position in top 30 market. Have received national recognition Georgia company. If you have a degree in Journalism ARB #1 total Knowledgeable Progressive Rock disc jockey wanted persons in million plus market with Progressive for WMMS, Cleveland, Ohio. Must know broadcasting or a major in English, some writing and production experience, lots of imagination and can organize, MOR. Reliable, young, married, college. Box B -39, techniques in addition to music. Outstanding oppor- BROADCASTING. tunity. Send tape and resume to John Chaffee, WMMS, let us hear from you. If you worship accuracy and punctuality, despise cliches and appreciate originality 5000 Euclid Ave., Cleveland, Ohio 44103. Northeast preferred. Experience years) and fresh phrasing, and can really write, we'll pay a (eight with enthusiasm. Employed. First phone. MOR or CW. First phone for Easy Listening SE power good salary and abundant homage. If this sounds New York Awaiting the right opportunity. B -42, good, the job is even better. Equal Em- Box BROAD- house FM. Must be able to read news, too. WSKP- Opportunity CASTING. FM, Box 1703, Poughkeepsie, N.Y. 12601. ployer. Box B -40, BROADCASTING. Program Director for top rated major market If you are looking for a d¡ who is not only a talented Know Parma, O.? New AM on air about April 15. beauti- voice impressionist ful music station. You must be thoroughly familiar of famous celebrities but also $6M-$10M. Experience, first ticket a plus. Adult. In- packed with humor which is guaranteed to catch the Tape, resume Manager, with all phases of directing a highly controlled volved. to General WSUM, average listener and bring your market This Parma, 44129. quality radio station- You must know FCC Rules, up. person is truly an ambitious hard worker. B proper news production, a Box -55, content, and be leader who BROADCASTING. Afternoon drive -sales combination with 5KW Con- gets the job done both oh and off the air. If you temporary AM, 50KW FM. range. Tape and have a successful track record in a major market send $200 Versatile, young, reliable d¡. Tight board. Lots of am- resume to R. Gleason, Box 159, Skowhegan, Maine a complete resume, photo and tape to: David Millen, bition willing to go anywhere. I year experience. 04976. KEEY AM/FM St- Peul, Minnesota 55104. 3rd ticket. Box B -59, BROADCASTING, Heavy voiced jock personality show and good pro- Producer /writer /editor. National news net needs crea- Talk duction. Call Jim Shaw, 605-348 -1100, Rapid City, S.D. tive producer, good voice; knowledge of Progressive show can be provocative community leader. If Bob Haldeman, Rock. Work in rural Conn. 203 -429 -0729. Big Oil and Billy Hargis not exempt. Public appreciates hearing it like it is. Talented Technical and moderate, inventive and best informed communi- Situations Wanted Management (and Chief. Prefer young person with Top 40 engineering cator prospective news director) now available. Preferably, not necessarily, Washington, D.C. Rich background. Must be directional expert and strong 24 years of marriage . 24 years in broadcasting Graham, Box 421, Portland, Oregon 97207. on audio. Can meet any reasonable salary require. and mighty happy in both. Now, however, it's time ment. Box A -214, BROADCASTING. to start thinking of my own future and It goals. Top 40 Contemporary d¡ experienced. First. Available simply means more hard work with security in own- Studio Engineer wanted. Major Contemporary station. now. Versatile, solid references. West Coast a must. ership as the reward. My background is excellent and Contact Alan Scott, Must operate tight board. Reply Box B-14, BROAD- 8403 Summerfield Ave., Whittier, varied. Two sales managerships (owner was GM) Two Calif. 90606. 213-699-6945. CASTING. general managerships (up through the ranks in group

I operations) one ownership (of which wish I had Man with first phone to read meters at the trans- Ad d beginner, experienced. Pleasant, single, 24. never sold) and a one year stint in TV to learn my mitter. Elderly person preferred. Box B -18, BROAD- Prefers sales production -TP40 combo, Eastern US. friendly competition (mostly All, I CASTING. AE). might add, Good salary, 3rd. 412-821.3939. with excellent references. I am a builder of stations (never a year without an increase the Immediate opening for chief engineer for 5000/ over previous Young Columbia School of Broadcasting grad seeking year) an organizer 1000 DA AM and 50,000 FM station. Strong on deluxe. So how about it? Want announcing position in small station in NY, NJ, Pa., out? Sell to me. Want to stay in? Let's share. Want maintenance and FCC regulations. Send resume, ref- or Conn. area. Will do anything. Call Gregory Bre- to a erence, salary requirements to WCHV -WCCV Radio, build chain? Let's go. Want to talk? Write Box siger, 91 -04 109th St., LI, NY 11418. Telephone Box 631, Charlottesville, Va. 22902. B-1, BROADCASTING and let's get it on. No hang 212-849.2313. ups, just a strong desire to make '73 my year. Immediate opening for chief engineer for 10,000/ Active GM of group metro radio Anyone interested in a Black jock with an ounce of 5,000 DA station. Salary open. small stations anxious Good benefits. Located to relocate in small to medium market. West Coast experience but tons of talent and ambition, aggres- in small town ideal K. for family. Call A. Harmon preferred, not absolute. Seventeen years broadcast sive, hard working, middle age. Will relocate- Looking 803- 479-7121, Bennettsville, S.C. experience includes: ownership, management, promo- for a permanent, full time job. Salary isn't too im- tions, administration, programing an portant. If so, I'm your man. Fred Brown, Box 44, First ticket self-starter and excellent with good knowledge of FCC sales record. Desire to return Roosevelt Station, Dayton, Ohio 45417. operating procedures to local "street" sell- and technical know -how for key ing, with opportunity for eventual buy -in. role in 1KW in Northeast. Fine equipment, Salary excel- negotiable. Box B -7, BROADCASTING. Five years experience in broad spectrum radio. First lent location. Range $165 and up depending on class engineer. Interested in Top 40 jock or PD posi- experience and ability. Good voice and production Experienced general manager and sales manager tion. ability 26 years old. Will relocate. Contact Alan J. helpful. Tape and resume to Box 798, Upper desires a new challenge. Currently employed. Excel- Bianco, 1825.13 Shoshone Dr., Lafayette, Ind. 47905. Montclair, NJ 07043. lent references. Box B -17, BROADCASTING. 317.474 -1319 or 312.289 -5151.

Broadcasting Feb 5 1973 66 Announcers Continued TELEVISION Sales Continued Would like to play 78's in Chicago again or MOR, Sales manager available immediately. 16 years excel- Country, Religious in Illinois. Bill Dillner, 312 -248. lent track record AM and TV. National regional sales 3589. Help Wanted Sales manager for 4 TV and 2 AM. Constant increases, even when national averages down 19 %. Average increase Announcer and /or copywriter. Deep voice best suited Experience preferred. $15,000 or over (salary plus). up 45%. Relocate. Buy in. Box 683, Tyler, Texas to commercials, news, better music. Currently em- NBC affiliate in N.C. Write Box 8706, Durham, N.C. 75701 214.592 -6280. ployed. Canada welcome! Barry Ritenour, 727 Martin 27707. Ave., Fond du lac, Wis. 414.921 -4291. Announcers Announcers lst phone, tome experience. Single, will relocate Be Different) Try a warm 7 Robert Powers 914 -238 -3390. handsome Australian. Staff announcer for Midwest station, located in capital years radio. Seeks host or co -host position female city, needs staff announcer for booth work, commer- oriented program, variety talk. Smooth 18 years in sales, announcing, engineering and farm or accent, cials and some special assignments with public con- warm, sincere, 6'. Tape, resume, Box B-61, broadcasting- 1st phone. References. Herbert Boyer, 28, etc. tact. An Equal Opportunity Employer. Please send BROADCASTING. Ripon, Wis. 1- 414- 748-5338. resume with VTR to Gary Spears, WISC -TV, 2680 East Cook, Springfield, III. 62708. Technical News Technical Chief. Young aggressive chief engineer looking for a Ready to move up. Dedicated to news. Currently home. Very strong on maintenance with directional News Director at small UHF station in the Midwest. Chief Engineer for new, Progressive RCA equipped and remote control experince. Prefer a job as chief Seek move to a larger market with news oriented UHF in South. Must not only be competent in with an air shift. On air experience with most for- as anchorman, reporter, assignment editor, and transmitter maintenance, but be station or mats. Currently working as combo-chief -announcer on studio willing assistant news Am to relocate. to work. Reply to Box A.198, BROADCASTING. dierctor. willing 30, 5000 watt directional. Will relocate. Call 609 -387-0679. married. Want opportunity to further my growth in station television news. Please contact me at Box A -186, Established in all U market needs maintenance BROADCASTING. News supervisor with experience in VTR's and color cameras. Salary commensurate with experience. Equal Oppor- College graduate with experience in radio and tele- College graduate with experience in radio and tele- to for story, write the tunity Employer. Send resume to Box B -33, BROAD- vision news. Able dig the CASTING. vision news. Able to dig for the story, write the facts and deliver the story on the air. Resume, ref- facts and deliver them on the air, and film and edit erence, audition tape available. Box B -8, BROAD- Wanted Immediately, video engineer, excellent 16mm silent and sound film. Resume, references, CASTING. tape salary, live near the top ski areas of the Rocky audition tape available. Box B-9, BROADCASTING. Mountain West, America's cleanest air. Call collect as a sports Sports loving female seeking position Scott Tipton, Experienced television news reporter, Black, in major TV Opr. Dir., KYCU -TV, Cheyenne, Wyo- reporter. Degree, and print experience. Salary ming. 307 -634.7755. market now, seeking television news position in negotiable. Box B-15, BROADCASTING. major Eastern market. Have sample of work available U.S. Information Agency has openings in Washington for viewing. Box B -22, BROADCASTING. Formerly part -time newsman with suburban FM. Now Television looking for position in small or medium market. Col- for Journeymen Technicians: Commercial Broadcasting experience in operation maintenance Hard working, award winning photographer desires lege degree in Political Science plus college credit and of range of and recording equip- to move up to major market station. Location not in Journalism. Box B-21, BROADCASTING. full broadcasting ment for black /white and color television broadcast. important but progressive news department is. Well versed in shooting news, sports, documentaries with ing. Pay ranges from $7.40 to 58.01 /hour. Normal 8 Top 10 market newsman seeks reporting position with a good aesthetic sense, editing, HF color processors investigative possibilities. Radio and Television in hour shifts but programming needs may require overtime. Send standard government application to and much more. Complete resume and work samples medium to major markets considered. Young, experi- sent on request. Box B -30, BROADCASTING. enced and good. Box B-52, BROADCASTING. USIA, Media Personnel Office, Washington, D.C. An equal employer. 20547. opportunity Meteorologist combines warm personable approach Announcer, first phone. Experienced news, sports, with meteorological expertise, will improve reputa- TV Engineer. 1st class license NBC affiliate in NC. will relocate. Box B-54, BROADCASTING. tion of station's weather programs. Meteorology de- Write Box 8706, Durham, N.C. 27707. gree and AMS seal of approval. VTR upon request. Investigative reporting research. Three years in broad- Box B-31, BROADCASTING. cast journalism. Heavy writing (including print media) News and production experience. BA degree. M. Colvin Dedicated, experienced newsman searching for small 157 Hazel! Way, San Gabriel, Calif. 91776. 213 -282- Major market, group owned, Southwest station needs market TV ND position or responsible news position, 9868 eves. experienced, young news reporter and relief anchor- including radio. Prefer upper Midwest or West. Box man. Send VTR's and resume to Box B-35, BROAD- B-36, BROADCASTING. Experienced, dependable newsman. Available now, CASTING. Midwest preferred. News-announcer acceptable. Write. Experienced news director now in major market. Suc- Jim Rolo, 611 Grand Ave., Loves Park, III. 61111. Young weather personality, sincere, believable with cess record. Outstanding qualifications, background good commercial experience wanted by major market, and references. Know how to make news operations BS in Mass Communications, 5 years radio experience. group owned Southwest station. Send resume and /or profitable. All replies answered. Box B-62, BROAD- First phone, vet (AFRTS, Vietnam), 28, excellent ref- tape to Box B-60, BROADCASTING. CASTING. erences. 612 -426 -2474. Experienced television newsman to anchor late eve- Reporter, producer or editor position wanted in Female, 23 years. BA in Mass Communications. Ex- ning newscasts. Must have experience in preparing 100,000+ market. Three years network, wire service perienced in radio news, TV production assistant, news programs and editing news film, as well as and 080 experience. Great references. BA Political copywriting and advertising. Looking for job in same experienced delivery. Excellent starting salary to the Science, 24, married. 201 -384.4750. or related areas. 312- 882 -5233. right individual. Send resume and photo, if possible, to Box 1448, Huntington, W. Va. 25701. 3 years anchor experience military television, 2 years Bright, conscientious, major, newspaper experience, commercial radio news full -time BA Degree, Looking seeks break RTV news. Will relocate. Barbara O'Reilly, Programing, Production, Others for a break $150 Min. Charles Lawrence, 6 Capital 50 Park Terrace West, NYC 10034. 212.567 -3453. St.. Johnston, R.I. 401-942 -3688. Program Promotion Manager -group owned, fop NBC Programing, Production, Others station, Southern market needs capable person know!. Programing, Production, Others edgeable of all phases of programing, film buying, Veteran with experience and BA in TV and film. production, audience and sales promotion. Person must Program Director available. Twelve years in TV Desires production position in small station. Box be strong in personnel supervision, motivation and medium and large markets. Experienced in film buy- A -176, BROADCASTING. evaluation. Send complete information and resume ing, budget, production and sales minded. Box A -190, to Box B -50, BROADCASTING. BROADCASTING. Creative production whiz PD in top 10 market looking for a Western challenge. Let's talk. Box A -184, Net owned station in top ten market has immediate Hard working switcher- director now employed in BROADCASTING. opening for Administrator, Advertising -Promotion. A small market station desires move of another small great opportunity for person with strong on air back- or medium market. Box A.193, BROADCASTING. Looking to upgrade the programing of your small or ground and other administrative abilities. Contact medium market Rock, Adult Contemporary, or Coun- Joe Ondrick, Promotion Manager, WKYC -TV, 1403 Experience broadcast operations big city network sin- try station? Can you pay a pro with a track record East Sixth St., Cleveland, Ohio 44114. gle. College graduate, 26. Creative TV and /or film who wants to settle down a decent salary? Box B-6, production work wanted. Willing to relocate. Box BROADCASTING. Situations Wanted Management B-25, BROADCASTING. Program Director, operations manager for East Central I'm looking a position. have Video Tape Editor. Hollywood pro experienced in all for challenging Do you area. Air shift, production, first phone for MOR or it? Experienced in production, directing and continu. areas seeks maangement challenge. Presently with CW. Box B -19, BROADCASTING. ity. BA in R -TV. Administrative capabilities. Interested #1 LA station. Will consider medium market. Top ref- in sales. Veteran. Box B -38, BROADCASTING. B-5, PD wants move up to Contemporary, MOR, medium erences. Box BROADCASTING. market. Major, medium, small market announcing Versatile human being, 14 years experience TV broad - Sales Manager /General Manager. 20 experience. Can do all, announcing, production, mu- Over years proven casting plus theater budgeting, technical. Looking track record in local, regional, national, and general sic, 3rd, married, no children, college, for additional creative experience in news and public programing. sales management. Experience includes deep involve- BS, Draft exempt. Currently employed. Box B -23, 712- ment with affairs, directing. Resume on request, phone BROADCASTING. programing, rep and network negotiations 322.7768. and administration. Top personal and professional references. Box B-41, BROADCASTING. Producer /Director seeking new challenges.. BS Degree. 3 years experience. Now upper Midwest. Will relocate. Box B-44, BROADCASTING. Minority Candidate with management experience in Cable promotion, traffic, production, sales public affairs and MA degree plus first Experience in educa- programing in a top 20 market, seeking lob as phone. Program tional Television and commercial radio. Taught college Director -Station Manager. Young, aggressive, Situations Wanted, currently employed. Reply Box B -53, BROADCASTING. level broadcast courses. Box B -57, BROADCASTING. Programing, Production, Others Graduate student needs permanent job in Northeast Sales starting July. Trained in production, writing, copy- Desire Program Manager position in CATV local origi- writing. Will start at bottom. Please. I'm good and Aggressive, young salesman experienced in small nation. Excellent broadcasting background TV. Some inexpensive. Richard Glover, 48 Olive Ave, Piedmont, market sales ready for move up. Box B-12, BROAD- CATV origination experience. Box B-48, BROADCAST- Calif. 94611. CASTING. ING.

Broadcasting Feb 5 1973 67 WANTED TO BUY EQUIPMENT Instruction Miscellaneous

Wanted. One 300 to 400 ft. self supporting tower, Continued Continued used but in good condition. Contact: Harold Sa- graves, Radio Station WVJS, Box 371, Owensboro, On the air announcer training at R.E.I. features in- "Free" Catalog . . . everything for the deejayl Ky. 43201. dividual, realistic preparation for your Radio /TV Comedy books, airchecks, wild tracks, old radio career. R.E.I: s engineering course features intensive shows, FCC tests, and morel Write: Command, Box Up to four Philips PC70 camera chains, state avail- training for the FCC First Phone! Complete either 26348, San Francisco 94126. ability, price and condition. Box B-58, BROADCAST- course in just five (5) weeks! Call 1. 800. 237 -2251 toll ING. free for brochure. Write: R.E.I., 1336 Main Street, Sarasota, Florida 33577. Automation Broadcasters! Need some specialized pro- Band We need used 250, 500, I KW, 5 KW, 10 KW AM graming like "Sunday Music Theatre" -"Big No Syndrome"? Come by VIF International, NAB, D.C. and FM transmitters. junk. Guarantee Radio Supply R.E.I., 3123 Gillhem Road, Kansas City, Missouri Corp, 1314 Iturbide St., Laredo, Texas 78040. and check into a "Honey -of -a- Sound ". 64109. (816) 931 -5444. Or toll freer 1- 800 -237.2251 Wanted: Fully equipped color remote unity with VTR three years old or less. Rush costs and specifications R.E.I., 809 Caroline St., Fredericksburg, Virginia on all equipment in detail to John C. Schwarzwalder, 22401. Call Ray Gill (703) 373-1441. Or toll free: RADIO Executive Vice President and General Manager, KTCA- 1.800-237-2251. TV, 1640 Como Ave., St. Paul, Minn. 55108. Help Wanted Management Need FCC License or announcer training? We've Wanted: 1 Ampex 55 kilowatt visual transmitter TA55 trained thousands. Call: R.E.I. 813.955.6922 or write: BT 1 visual /aural driver/exciter. Please reply by con- R.E.I., Box 806, Sarasota, Fla. 33578. tacting Julian S. Smith, WBFF.TV ,Channel 45, 3500 SALES MANAGEMENT Parkdale Ave., Baltimore, Md. 21211. 301. 462 -4500. FCC practice exams. Over 300 current questions and Immediate openings nationwide for ambitious answers. Covers everything, even radar $26.50. Cur- salesmen ready to move up to Sales Manage- rent exams for third with Broadcast Endorsement ment. Positions available in all size markets, FOR SALE EQUIPMENT $14.50 R.E.I., Box 806, Sarasota, Fla. 33578. both radio and television, and in the $20,000 year range. you Transmission line for sale. 950 ft. of We 50 ohm to $30,000 per income If are F.C.C. TYPE exams guaranteed to prepare you for a college graduate with at least 2 years sales transmission line. Financing available. Tri -State Tower F.C.C. 3rd. 5(10.00 with broadcast endorsement) 2nd. experience and the ability to recruit, & leasing, Box 682, Benjamin Fox Pavilion, Jenkin- ($12.00), and 1st. (516.00), phone exams; complete possess town, Pa. 19046. Phone 215 -884 -2009. train, and motivate a sales department, package, 525. Research Company, Dept. B, 1630 please Woodfern Dr., Homewood, Alabama 35209. send confidential resume to C. L. Mitchell, Quality Audio Consoles are our specialty. Modern Ron Curtis & Company, 5725 E. River Road, styling with slide potentiometers and audio "soft" Chicago, Illinois 60631. No fee and all replies switching. We manufacture 8 standard consoles at In Chicago, OMEGA Services has the best price for a very competitive prices. However we'll manufacture First Class License. Day or evening. Guaranteed re- answered. a custom system to your specifications if you prefer. sults! OMEGA Services, 333 East Ontario. 312 -649- J Also plug -in audio modules including distribution 0927. amplifiers, preamplifiers, monitor amplifiers, etc. Write or phone for pricing and specifications. Systems Licensed by New York State, veteran approved for Engineering Company, P.O. Box 49224, Atlanta, FCC 1st Class license and announcer -disc- jockey train- GENERAL MANAGER RADIO Ga. 30329. 404 -482.2446. ing. Contact A.T.S. Announcer Training Studios, 25 West 43 St., N.Y.C. (212) OX 5-9245. Acquisition two new stations and con- Heliax- styrotex. Large stock - bargain prices -tested and certified. Write for price and stock lists. Sierra Elkins Institute in St. Louis. 314-752 -4371. First Class tinued growth of our radio group creates Western Electric, Box 23872, Oakland, Calif. 94623. FCC license. General Manager opening in good sized Cartridge tape equipment New rebuilt guaran- Midwest market. Top opportunity for - and Our three week Intensive Transmitter teed. Autodyne. Box 1004, Rockville, Maryland 20850, special 6 Studio proven SM to step up or experienced (310) 762 -7626. Operations Course begins Feb. 12th, 1973. This course covers all Technical Oeprational Procedures as GM who wants new challenge. Resume well as all practical Engineering Problems. and income requirements to T. W. Tex - EBS receivers FM type, completely reliable, built -in (Logs, monitor and alarm, rack mount, solid state. Only trouble shooting, maintenance, etc.) Be more valuable tor of our consulting firm please. This to your station, make more money, add to your $149.50 plus shipping. Tr!- Tronics Professional Elec- will assure confidential handling with- tronics, 829 Eighth St., Lillington, NC 27546. future opportunities. Applicants must have valid 1st class license. For complete information regarding this out obligation. One stop for all your professional audio require- course cell or write now! Don Martin School of Radio & TV. 1653 No. Cherokee, Hollywood, Calif. Personnel Inc. ments. Bottom line oriented. F. T. C. Brewer, Box 601 Insurance Exch. 8507, Pensacola, Florida 32505. 90028. 213.4623281. Approved for Veterans. Bldg. Des Moines, Iowa 50309 275 VDC regulated supply, filament, Western Electric ARE YOU interested a professional announcing Type 20B, from console, good $45; (4) 250 ohm career in radio? Enter n America's most unique and t Daven attenuators, Type BC -1025, good $9.50 each; practical broadcasting school . . The School of Broad- Ampex floor cabinet for 350 series, fair: $19.50. Box cast Training in Artesia, N.M. Three months training 1372, Lancaster, Pa. 17604. on 2 commercial radio stations . . KSVP AM /KSVP Help Wanted Sales FM stereo gives you 3 months actual commercial an- Measure your own "Common Point" GR9I6A Bridge, nouncing experience that really counts when you excellent $300. Broadcast Measurements, Box 663, apply for your first ¡ob. Third class radio-telephone HELP WANTED Pontiac, Mich. license with broadcast endorsement training included. Room and board, available and placement assistance. Leading major market radio group Small classes. Bonded! Certified by the New Mexico has opening for Asst. Manager -Sales State Board of Education. Approved for veterans! INSTRUCTION Classes year around beginning Jan. Ist, April 1st, Manager at No. 1 rated station. June 1st, Sept. 1st. Enroll now! Write now . . Dave Excellent opportunity for advance- Button, Manager . School Broadcast Training, Correspondence instruction leading to FCC license and of ment to general management. Ap- 317 West Quay, Artesia, N.M. 88210. Phone 505- electronics degree. G.I. Bill approved. Grantham, 1505 plicant must presently be success- N. Western Ave., 746 -2751 for reservation! Hollywood, California 90027. ful sales manager in a competitive First Class FCC License theory and laboratory training market. Replies confidential. in six weeks. Be prepared .. let the masters in the COMEDY MATERIAL An Equal Opportunity Employer. nation's largest network of 1st class FCC licensing schools train you. Approved for veterans and ac- Box B -13, Broadcasting credited member National Association of Trade and Do you call on disc jockeys? Carry another line Technical Schools. Write or phone the location most (weight -one ounce) that's needed by every d¡ who / convenient to you. Elkins Institute in Dallas, 2727 wants to be number one (or stay up there). Hefty Inwood Rd. 357 -4001. commissions. No conflict with your activities. For ARE YOU details write Box A -147, BROADCASTING. A SALESMAN Elkins in Ft. Worth, 1705 W. 7th St. WITH MANAGER AMBITIONS? 30 Minute pop -in tapes. 500 One -liners, Sexy Secre- The man we're looking for is an Elkins in Houston, 3518 Travis. tary) $10. Sample $2. Free brochure. Tapes, 975 South Tuttle, Sarasota, Fla. ambitious, experienced salesman Elkins in San Antonio, 503 S. Main. 33579. looking for security and advance- Raleighs' Weekly comedy. year. Free Elkins in Hartford, 800 Silver Lene. Our fifth sample. ment with a fast P.O. Box 1761, Little Rock, Ark 72203. growing group. Elkins in Denver**, 420 S. Broadway. Midwest .. south of St. Louis. Funny) Professional comedy. Sample only Sunshine Elkins in Atlanta, 51 Tenth St. at Spring, N.W. $1. Call Jack Gale: 314 -183.6461 1 Comedy Service, Room 23, Box 4636, Jacksonville, s. Elkins in New Orleans, 2940 Canal. Fla. 32201. Elkins in Minneapolis, 4103 E. Lake St. Help Wanted Announcers Elkins in Oklahoma City, 501 N.E. 27th. MISCELLANEOUS Elkins in Memphis, 1362 Union Ave. MIDWEST TALK Elkins in Nashville, 2106 -A 8th Ave. S. Deojaysl 11,000 classified gag lines. $10.00. Uncon- ditionally guaranteed. Comedy catalog free. Edmund Fine opportunity for broadcaster Since 1946. Original six week course for FCC 1st Orrin, Mariposa, Calif. 95338. with "Talk" capability. Should have class. 620 hours of education in all technical aspects some news experience and ability of broadcast operations. Approved for veterans. Low - Prizes! Prizes! Prizes! National brands for promo- cost dormitories at school. Starting date April 11, tions, contests, programing. No barter, or trade to opinionate strongly. Send pic- June 3, 1973. Reservations required. William B. better! For fantastic deal, write or phone: Tele. ture, tape and resume. Confidential. Ogden, Radio Operational Engineering School, 5075 vision & Radio Features, Inc., 166 E. Superior St., Warner Ave., Huntington Beach, Calif. 92649. Box A -164, BROADCASTING Chicago, Illinois 60611, call collect 312 -944-3700. i 1

Broadcasting Feb 5 1973 88 Announcers Continued Announcers Continued r BROADCASTING Soul All The Way PRIMETIME ORDER FORM Ohio major market needs additional mature PERSONALITY R & B personality types, who are up to KCMO, Kansas City's trendsetting 50Kw NEXT PAGE earning bread. If you are it, lay your - - good giant, is losing its rated driveman. resume and photo on us. #1 Difficult post to fill, but exciting re- Box A -797, Broadcasting L 1 wards for the pro Who can move, en- tertain and communicate. Show opens Help Wanted News Feb. 16. RUSH tape and resume to Stu We need a telephone talk host as new Bowers, KCMO Radio, 125 E. 31 St., (we were as our call letter ... WGSO Kansas City, Mo. 64108. W DS U-A M). NEWS ANCHOR An Equal Opportunity Employer. If you are young . but mature; if J you're dynamic but can exert tasteful Articulate, Aggressive, Credible News judgment, call James B. Luck, Vice Help Wanted News Personality Wanted By Inde- President, Covenant Broadcasting Corp. pendent in Top Five Market. Send of Louisiana, and tell him why you CREATIVE NEWS? should be the one to start New Orleans and photo to: Major market West Coast AM Radio resume talking. looking for three super-talents! Writing ability more important than delivery ... Box B -32, BROADCASTING 1. 504 -588 -2251 but we need samples of both. Pre- requisite: An interest in humans. All replies will be held in strict confidence. Equal Opportunity Employer Box B -28, Broadcasting 1 L Equal Opportunity Employer M/F t Situations Wanted News i Immediate opening for experienced drive -time personality in Michigan MOR Former European correspondent seeks adult market. Hospitalization, insurance challenging position anywhere in US. Situations Wanted and pension benefits available. Rush tape, photo, references and salary re- Experienced .... Programing, Production, others quirements to Jerry Schroeder, WSGW, Dedicated .... Mason Building, Saginaw, Michigan Professional 48607 or call 517.753.446. .... Excellent credentials Available NOW! Creative Broadcasting Major An Equal Opportunity Employer. ... 31, wants major TV, Radio, or 1 Box B -11, Broadcasting i Combo, 10 Years experience. Cur- Situations Wanted Announcers rently well known Nashville Talent Agent. News -Music -Talk. Many con- Hurricane Agnes blew the backing for that superb syndicated radio show you heard about. It left a unique pro with unrelenting hots to re- embrace tacts. ReWARd FOR his first love- broadcasting. 615-327 -3134 or B He seeks an employer with the vision to cash -in on multiple achievements. Box -49, Broadcasting rEtURN OF On -air talent for talk, news, platter -patter. OH -air journalist, promotion and PR man, graphic artist, ace copywriter, and more. Here's what you get: Alumnus of WKLO, Louisville; WLIR, Long Island. In -demand freelance ad Employment Service writer /artist. Published author; one novel, one juvenile, myriad newspaper ? and magazine articles and fiction. Formerly promotion director, Putnam's publishing (circa "The Godfather"); ad manager, Knabe pianos; Mad Ave. 527 Madison Ave., New York, N.Y. 10022 PEEL copywriter; small agency creative director. ar so Can continue leisure literary activity anywhere, all exploratory interest welcome. Station, market and salary size secondary to scope and challenge. Some air work a must; no sales, except sitting -in on the big pitches, MIaEEL and helping close the toughies. This large, economy -size offer good for a limited time only. Write or 1 phone today for full resume, demo tape, writing samples. BROADCAST PERSONNEL AGENCY MUMS Merles Barish, Director Suite 4H, 310 E. 70th St., N.Y., N.Y. 10021 (212) 628 -8535 l

Miscellaneous TELEVISION Help Wanted Technical Help Wanted Sales The WALTER JOHNSON COMEDY ROAD REPORT! On tape, over 500 hilarious episodes! Average length, 14 minutes. Ideal drive -time satire, any format. As low as 51.00 per show in many mar- BROADCAST kets. A proven money maker. No long -term con- SALES tract required. Localized promos, commercials by WALT JOHNSON available. A proven money- FIELD maker. Phone or write: MINICAST PRODUC- TIONS, Box 1110, Roseville, Calif. (916) 791 -4111. l POSITION ENGINEERS l High level technical sales of qual- If you have experience in the maintenance ity line of video switching and of television tape, UHF, VHF and TV transmitters, or color studio equipment, we can FOR RENT terminal equipment to TV stations. offer you a career opportunity as a Field for ambitious Great opportunity Engineer. Positions are in the Mid- Atlantic, TV STUDIO man willing to travel the East Midwest and West Coast areas. FORMERLY Coast. RCA offers outstanding benefits, including vacation, life insur- WNED TV Contact or write Marketing Mgr. liberal paid holidays, ance, retirement plan. Plus free medical INCLUDES 380 FT. HIGH T.V. insurance for you and your family. ANTENNA. Located in Hotel Write: C. H. Smith, RCA Service Company, Lafayette, Buffalo, N.Y. Call Bldg. 204 -2, Cherry Hill, Camden, N.J. Mr. M. Lynn (212) 947.6000, VITAL INDUSTRIES, INC. 08101. We are an equal opportunity employer. M/F or write c/o Carter Hotels, 3614 S.W. Archer Road 250 West 43rd St., NY, NY. Gainesville, Florida 32601 RCA

Broadcasting Feb 5 1973 69 Th ree,Special Advertising Opportunities NAB

Pre -Convention Issue, March 19. Advertising Deadline: March 12. onvention Issue, Post- Convention Issue, arch 26. April 2. dvertising Deadline: Advertising Deadline: arch 19. March 26.

Everyone selling a So don't miss these For full information on Washington 20036 service, concept or unique advertising op- positions available -or Maury Long, John Andre product to the billion - portunities ... begin- to reserve space -con- 1735 DeSales Street NW dollar radio /TV market ning with the March 19 tact your nearest 202 -638 -1022 must be represented in Pre -Convention Issue Broadcasting repre- one or more of Broad- ... followed by the sentative: New York 10019 casting's NAB Conven- special March 26 Con- Larry Kingen, Stan Soifer tion specials. vention Issue with its 7 West 51st Street bonus distribution -at 212- 757 -3260 the Convention ... and the April 2 Post - Hollywood, California 90028 Convention Issue, Bill Merritt where all that happened 1680 North Vine Street is wrapped into one 213- 463 -3148 package.

You belong in Broadcasting", WANTED TO BUY STATION For Sale Stations Continued

SOLVENT INDIVIDUAL Desires to buy AM or FM station In major LARSON /WALKER & COMPANY STATIONS FOR SALE market. Prefer Texas, Alabama, North or SOUTHWEST. Absentee owned fulltimer. South Carolina, Georgia or Florida. Other Brokers, Consultants, & Appraisers 1 Requires owner- operator. $150,000. Terms. good buys considered. All replies strictly Los Angeles, Calif. 90067 Wash., D.C. 10036 2 SOUTHEAST. Profitable daytimer serving confidential. 1801 Ave. of the Stars 1725 De Sales St., N.W. small market. $185,000. Terms. Century City, Suite 501 Suite 508 Box A -102, BROADCASTING FLORIDA. Serves growing market in one of 213/277 I -1567 202/223 -1553 3 the more desired areas of the state. $300,000. Terms.

WANTED TO BUY North Carolina AM or FM or AM /FM combination in poor financial tratiúllr & itir6aUrrlt Jack L. Stoll condition. Small market preferred. Principals only. Re- +Alydia Brn[trro. {Hr. and ASSOCIATES ply in strict confidence 6430 Sunset Blvd., Suite 1113 to 341 Bayside Dr. 116 Central Park South P.O. Box 550 Newport Beach, Ca. New York, N.Y. Los Angeles, California 90028 Box B -20, Broadcasting Area Code 213- 464 -7279 (714) 6754585 (212) 265 -3430 1

TOP 100 MARKETS WANTED

Successful Midwest operator de- SE Small AM /FM $120M Terms E Small Daytime $225M Terms sires station, not necessarily profit- SE Medium AM /FM $500M 29% E Small FM $160M Terms able. Any area of the country. Up SE Major Fulltime $2MM Nego E Medium to $750,000 total price. AM /FM $350M Cash FL Major Daytime $850M Cash E Metro FM $565M Nego Box B -46, Broadcasting 1 E Major Daytime $250M Terms MW Metro AM /FM 550M Cash

Wanted AM /FM or CHAPMAN ASSOCIATES° TV Stations %:7 business brokerage service Private group wishes to acquire FM -AM or TV stations. We are not Atlanta Chicago Detroit Elmira, New York brokers. Please send full information. All replies confidential. Please write: 5 Dunwoody Park, Atlanta, Ga. 30341 Box B -51, Broadcasting

/ RADIO- TV -CATV BROADCASTING'S CLASSIFIED AD ORDER FORM

I have buyers for radio stations In any part of the country -particularly North Central, South and Southeast. Also TV stations and NAME cable systems. We wish to act promptly.

Box B -64, BROADCASTING ADDRESS

CITY STATE ZIP For Sale Stations Indicate desired category: Radio Television Cable HELP WANTED SITUATIONS WANTED WANTED TO BUY FOR SALE Management f1 Management Equipment Equipment Sales Sales 8 Stations Stations PROFITABLE Announcers Announcers TV, Radio stations and CATV avail- Technical Technical ADDITIONAL CATEGORIES able News News n Instruction throughout nation. Broker. Programing Programing Comedy Material State finances and desires. Production, Others Production, Others L] Miscellaneous

Box B -34, Broadcasting Insert time(s). Sta ting date . Box Yes 1 No. No ($1 Additional)

COPY:

Single Station Market Radio Station Rocky Mountain Area Ideal for Owner- Manager $10,000 Down $400 Per Month 2761 E. 93rd PI. Denver, Calo. 80229 303 -281 -6826 i 1 sOVww INCORPORATED BROKERS 8 CONSULTANTS SUITE 217 See first page of Classified Section for complete information on rates, closing dates, box num- 11300 NORTH CENTRAL EXPRESSWAY bers and other pertinent details. DALLAS, TEXAS 75231 (214) 369 -9545 t

Broadcasting Feb 51973 72 Profile

Heavy on news of the past, the nightly news," he says, "they often Richard Wald deals with base their selection on how much they like a particular anchorman. And, let's the news of now at NBC l face it, Walter Cronkite is the pre -emi- "King Lear was a lame duck" reads the nent anchorman in the United States. . tf event or inscription on a still photo of Paul Sco- But when it comes to a major 1.. In a crisis that requires special coverage field from the recent movie version of by the networks, people are less inter- "Lear," which is tacked on to a bulletin M\1 board behind Dick Wald's desk. -. ested in the anchorman than in the "That's a present from Reuven Frank," particular event." Mr. Wald said with a smile, referring to Mr. Wald has plans to increase the his predecessor as president of NBC news content of the Today Show. And News. "It means, of course, that once he is convinced that NBC is on the right you get to be head man of any operation, track in its recent hiring of scholar - you become the target of everybody. journalist Stanley Kamow, an expert on From the minute you take charge you Asian affairs and the author of the re- are already on the way out." cently published volume "Mao and A friend of Mr. Wald's who would China: From Revolution to Revolution." disagree with that mock -serious assess- "He won't appear often on the air," Mr. ment is Max Frankel, the Sunday editor Wald says. "Instead, we will make use of the New York Times, who has known of his tremendous knowledge to give us Dick Wald since they were students to- perspective and help us to understand gether at Columbia University in the Southeast Asia and China. He will be early fifties. "He's one of those goddamn more in editor, and a suggester of guys who are doomed to success," Mr. stories." it more Frankel says, indulging in a bit of mock - Richard Charles Wald- president, NBC Other than wanting to make Mr. Wald re- seriousness of his own. "Without even News, New York; b. Feb. 1931, New York; competitive with Cronkite, half- trying, he gets away with anything BA and MA literature, Columbia University, ports that, by and large, he's quite satis- and everything. When a newspaper like 1953; BA, Claremont College, Cambridge, fied with NBC's nightly news operation. the [New York] Herald Tribune folds out "Sure, we're really only presenting the England. 1955; reporter, New York Herald very from under him, instead of ending up Tribune, 1955 managing editor, Herald top of the news," he says. "But -65; can on the unemployment line he stumbles Tribune, 1965-66; Sunday editor, New York often -amazingly often -TV news into an even better job." get right to the center of a problem. One World Journal Tribune, 1966-67; assistant we're Mr. Wald's "upward stumbles" began managing editor, The Washington Post, good example is this energy crisis in a less work -a-day atmosphere than the 1967; vice president, Whitney Communica- hearing so much about these days. Last city room of a newspaper or the NBC tions Corp., New York, 1967 -68; vice September, the NBC Nightly News did News offices. president, NBC News, 1968 -73; present a big series on the energy crisis, and I'm Literature and history were Mr. Wald's post, January 1973; m. Edith May Leslie, convinced that this series was heavily passionate interests at Columbia and at 1953; children -Matthew, 18; Elizabeth, 15; responsible for giving masses of people Claremont College, Cambridge, England, Jonathan, 7. the background and insight they needed and these interests are, if anything, strong- to at least recognize the seriousness of er than ever after 13 years in print jour- the problem." nalism (chiefly at the Herald Tribune, He admits that he can't help bringing In general, the masses of people that where he wrote about everything from re- "a modern eye" to his reading of medieval get all or most of their news from tele- ligion to politics and ended up as man- history. "Even for remote historical vision are coming away with "a roughly aging editor in 1966, the year the paper periods I'll be balancing off in my own coherent picture" of what's going on in folded) and five years in TV journalism mind the strengths and weaknesses of the world, according to Mr. Wald. "They (from vice president of NBC News in opposing political forces," he says. don't get too much background infor- 1968 to president last month). Now that Mr. Wald has taken over as mation, of course, and we can't go into When he's asked what he reads to keep president of NBC News, he says he'd like too much detail -we just couldn't have up with current events, he dutifully re- to see more public- affairs shows in prime handled a story like the Pentagon papers, cites the standard litany of the well time. "But I have to be realistic about for example, even if we were offered it, informed journalist: the New York Times, it," he says. "There may be a sizable - which we weren't, But some information the Washington Post, the Wall Street and valuable-part of the TV audience is better than none-the people who get Journal, Time, Newsweek, the AP and that is interested in news, but they are all of their news from television by defi- UPI wires, "and a whole slew of period- of course outmassed by the people who nition wouldn't be reading newspapers icals that I at least glance at. Needless to look for entertainment. If the Nightly anyway. And don't forget radio as an say, I make it a point to get an awful lot News were expanded to an hour, for in- important source of information for these of news input." stance, you would have to make a news people. That's why all of our reporters But he really perks up when he starts magazine out of it -with longer stories, on TV assignments take along tape re- talking about the books he has read more feature -type stories, more experi- corders-we are always scoring beats on recently. "I love reading history, both menting with camera work and editing the radio -network competition." ancient and modern," he said. "Right techniques." Scoring beats on the New York Times now, I'm immersed in books on the early Mr. Wald has a ready explanation of was an obsession of Mr. Wald's when he Middle Ages-a marvelous novel by why NBC News gives CBS a run for its worked for the Herald Tribune. Now, Cecelia Holland on Frederick II, a study money in special -events coverage but has two decades later, in another medium of of the Norman invasion of Sicily called been number -two in the monthly news information altogether, with other- possi- 'The Other Conquest,' and another very ratings since CBS established its domi- bly even fiercer -competitors, he is still interesting book called 'The Bad Popes.' " nance in 1967. "When people turn on talking about scoring beats.

Broadcasting Feb 5 1973 73 Editorials

Professional to professional sion delivered its report in January 1967, it was evident that despite some attractive features, the system proposed could Clay T. Whitehead, director of the Office of Telecommunica- become the captive of the President -any President. meaning tions Policy, has made still another effort to clarify the John W. Macy Jr., the first president of the Corporation for of his Dec. 18 speech on network news and license renewal. Public Broadcasting, who resigned last August because he was His latest -a letter to Mark Evans, head of a National Associa- out of sympathy with the Nixon approach, last week acknowl- succeeds tion of Broadcasters task force on renewal legislation- edged that public TV's "failure in the area of public affairs was in measure Mr. Whitehead larger than his earlier explanations. possibly inevitable." He told a sophisticated audience at the is that affiliates responsibility for the network news saying bear du Pont -Columbia awards in broadcast journalism that "perhaps Beyond that, he believes they must exercise that they broadcast. this result would have occurred in any administration." that the draft responsibility to earn the freedom administration's So, three years after supposed implementation of the Carnegie of renewal legislation would give them from detailed govern- Commission findings, ETV or noncommercial or public broad- mental review. casting is steeped in controversy, victimized by empire -building, That is not as dark a threat as Mr. Whitehead's original and without visible means of more than token support. Con- presentation was interpreted to pose. Mr. Whitehead is merely gress has an enormous task of getting ETV back on the track. quoting a settled point of law when he speaks of station accountability. But it is probably too late now to dissociate that restatement of the obvious from Mr. Whitehead's original Time to face it castigation of "ideological plugola" in network journalism. Without medical or sociological evidence of any kind, some Even in its more moderate tone, Mr. Whitehead's latest dis- fast -draw thinkers in the Congress have decided that the na- course still connects network news to the license renewals of tional problem of narcotics addiction can be solved by a sup- affiliates and will be read as a device to force a recasting of pression of broadcast advertising of proprietary remedies. The journalistic tone to the administration's liking. addled notion is that the removal of commercials for headache On this page it was suggested a week ago that the White pills will magically cause the disappearance of heroin. House would do broadcasters a favor by refraining from sending It is too much to hope that minds of that kind will allow its draft to the Hill. It was argued that good bills are already themselves to be deflected by the testimony of anyone with real before the Congress and that the administration's intrusion now knowledge of the drug problem. Perhaps, however, wiser heads would only complicate things. There is no reason to abandon will at least nod in the direction of Dr. Ari Kiev, a New York that position. psychiatrist who for four years has been working with drug There may, however, be reason to take a second look - addicts in a Cornell- sponsored project. Dr. Kiev, in an appear- though in different context -at Mr. Whitehead's repeated ref- ance before the American Advertising Federation last week, erences to affiliate accountability. He has a point in suggesting reported a total absence of linkage between proprietary adver- that affiliates now have little to do with network journalism, tising and drug abuse. In a further deflation of popular views, except to broadcast it. Perhaps network news departments and he said some antidrug messages may be counterproductive. By affiliate news departments would find mutual benefits from a imparting an "aura of excitement" to the subject, the messages system of professional consultation. None exists now. that are intended to steer youngsters away from drug use may Whatever the affiliates may have to say about the content or actually induce them to experiment, he said. clearance of network news programs is traditionally said be- If there is one lesson to be taken from Dr. Kiev's report, tween station management and the station -relations departments it is that the drug problem is infinitely too complex to be of the networks. Communication on that level is certain to be solved or even ameliorated by a diversion of attention to the affected more by business considerations than by journalistic irrelevance of broadcast advertising of legal remedies. Come on, standards or aspirations. Why not a mechanism through which congressmen, let's get to the real issues. well trained journalists at stations could regularly exchange views with the senior editors at network news departments? The wire services have had such arrangements with subscribing editors for years, to the advantage of both sides. Flunked There must be sober reappraisal of so-called public broadcasting at this session of Congress. Before Congress can cut through the jungle of confusion and contradictions, it must calmly redefine the service. Is it truly noncommercial, educational, or cultural? Or is it, as some allege, trying to compete with or even supplant the established commercial stations and networks? When FCC Commissioner Frieda B. Hennock, a Democrat, in 1952 blueprinted the first educational- television pattern- with channels to be reserved nationwide for that purpose-she envisioned "an electronic blackboard." President Lyndon B. Johnson, in fostering legislation in 1966, importuned Congress to "develop educational television into a vital public resource to enrich our homes and classrooms." Drawn for BROADCASTING by Sid Rix But when the Carnegie Commission on Educational Televi- "My God, Alicia, what if television went on the four -day week!"

Broadcasting Feb 5 1973 74 NOTHING AFFECTS PROFITS MORE THAN A MEDIOCRE EXECUTIVE

The profitability and growth of a televi- Company to conduct a carefully planned sion or radio station over any reasonable search over a wider range of prospects period of time is directly proportional to than would otherwise be practical or fi- the caliber of the individuals who manage nancially feasible. An outside search the business. If the management people normally costs considerably less than the are not intelligent, imaginative, energetic, total expenditure of time and expense in- and resourceful, they will turn advantage volved when the task is attempted by the to adversity and fail where others company. succeed. An executive search firm working for Mediocre executives are generally management only, can save valuable hired because few television or radio sta- company time; avoid embarrassing inter- tions are in a position to screen the large nal or external "leaks" by protecting number of candidates necessary to find client identity in discussions with sources the BEST executive available for the posi- and potential candidates; and insure ob- tion. Often this error is made when the jectivity in candidate selection. search for candidates is so long, tedious, We will welcome an opportunity to dis- and unproductive - that second best be- cuss in greater detail our services, our comes acceptable. At top levels, such methods, and our staff at any time with mistakes are very costly as well as diffi- respect to a specific situation in your cult and unpleasant to correct. General Management, Sales, Program- More and more broadcasting compa- ming, Engineering, and Financial areas. nies are successfully filling their execu- If we may be of service, please call Ron tive needs by retaining Ron Curtis & Curtis, 312 -693 -6171.

Ron Curtis & Company

O'HARE PLAZA, 5725 EAST RIVER ROAD, CHICAGO, ILLINOIS 60631. (312) 693 -6171 CF1AILIF HITS 42% ,F1A1F!*

BETTER THAN EVER! NO.1 AGAIN* & GROWING! The Charlie McCarty Show has widened its margin as Everything hits the fan when carnation -sporting the No. 1 show in Minneapolis -St. Paul, Sunday eve- Charlie takes to the air. He's a habit -forming experi- ning, against late movies. In fact, in this four -station ence, a refreshing twist on Joe Pyne, a colorful market Charlie hit a big 42% in DMA total audience approach to uncommon guests and a responsive, live and total households at 11 p.m., according to Nielsen; audience. Charlie challenges, taunts., wrangles and October 1972, and ranged from 35% to 37% at other quips. And he beats the late movies in the process! quarter hours between 11 p.m. and midnight. Can Charlie help you beat the late movies? SEE THE "CHARLIE McCARTY SHOW" AT THE NATPE IN NEW ORLEANS, FEB. 13 -15 SEE CHRIS REMINGTON AT THE ROYAL SONESTA HOTEL DURING THE CONVENTION, OR CALL OR WRITE CHRIS AT HUBBARD PRODUCTIONS, DIV. OF HUBBARD BROADCASTING INC., 2675 UNIVERSITY AVE.. ST. PAUL, MINNESOTA 55114. (612) 645-2724.