World Football Summit 2018 8

13:15 – 14:00 PLEASE CHECK OUR APP OR WEBSITE FOR THE MOST UP ROUNDTABLE 23CAPITAL TO DATE PROGRAM. THIS SCHEDULE AND SPEAKERS MIGHT FINANCING FOOTBALL CLUBS HAVE CHANGED Jason Traub CEO - 23Capital Domingos Oliveira CEO - SL Benfica Hector Bros Partner - Cuatrecasas POR FAVOR, REVISA NUESTRA APP Y WEB PARA CONSULTAR Andrea Sartori Global Head of Sports - KPMG Sports EL PROGRAMA MÁS ACTUALIZADO. ESTOS HORARIOS Y Advisory Practice PONENTES PUEDEN HABER CAMBIADO Moderador

15:30 – 16:10 ROUNDTABLE VITELSA EL NUEVO ORDEN DEL FÚTBOL EN LATINOAMERICA

Mariano Elizondo President Superliga Argentina MAIN STAGE PROGRAM Alejandro Irarragorri President Orlegi Deportes Vicente Azpitarte Jefe de Deportes - Grupo Libertad Digital Moderador

16:25 – 17:05 ROUNDTABLE MICROSOFT 24/9/18 ARTIFICIAL INTELLIGENCE AND AUGMENTED REALITY APPLIED TO FAN ENGAGEMENT

Jesús Serrano Sports Business Development Architect 9:30 – 10:00 Microsoft OPENING CEREMONY Daniel Vicente Head of Apps and Gaming LaLiga 10:00 – 10:30 KEYNOTE ECA / JUVENTUS 17:20 – 17:50 ANDREA AGNELLI Q&A EUROPEAN LEAGUES THE IMPORTANCE OF COMPETITIVE BALANCE Andrea Agnelli Chairman - Juventus FC and the Euro- pean Club Association Georg Pangl  General Secretary - European Leagues David Garrido  Journalist - Sky Sports 10:45 – 11:25 ROUNDTABLE LFE 18:00 – 18:45 BLOCKHAIN AND THE FOOTBALL DISRUPTION KEYNOTE LALIGA JAVIER TEBAS Sam Jones Co Founder - LFE Pablo Dana CEO - Heritage Sports Holding Javier Tebas President - LaLiga Eneko Knorr Founder - Pheidon Olivier Jarosz Head of Club Affairs - ECA Joseph Wallen Forbes Moderator 25/9/18

11:35 – 12:05 Q&A AS ROMA 09:20 – 10:00 TALENT MANAGEMENT AGAINST BIG INVESTMENTS ROUNDTABLE WFS ASIA CHALLENGES AND OPPORTUNITIES IN THE ASIAN FOOTBALL INDUSTRY Ramón Rodríguez “Monchi” Sports Director at AS Roma Orfeo Suarez Chief Editor Eric Geng  Senior Director of Strategic Business Moderador Development -China Sports Media Iván Codina  Managing Director (SEA - Australia, 12:15 – 13:00 Japan y S. Korea) - LaLiga ROUNDTABLE FACEBOOK Jörg Daubitzer Football and Sports Business Expert ENGAGING A GLOBAL FOOTBALL COMMUNITY Felix Wu  CEO, United Vansen International Sports Co. Igancio Arrola Marketing & New Media Director Mediapro Javier Guerrero Head of Asia, DV7 Moderator Alfredo Bermejo Digital Strategy Director LaLiga 10:10 – 10:30 Ramón Alarcón Director General de Negocios Betis KEYNOTE FIFA Alejandro Ugarrio ATM - TBC THE SUCCESS OF THE RUSSIA 2018 FIFA WORLD CUP Kike Levy  Sports Strategic Partnership Manager Facebook Alexey Sorokin CEO of the Local Organising Committee Moderador for the 2018 FIFA World Cup Russia THE BOX #WFS18 9

10:40 – 11:10 15:30 – 16:10 ROUNDTABLE WFS ROUNDTABLE CRUYFF INSTITUTE FOOTBALL VS SOCCER THE DAY AFTER: WHICH OPTIONS DO FORMER PLAYERS HAVE? Tom Braun  Vice President of Business Operations LA Galaxy Jorge Valdano Fomer Football Player Bart Wiley COO - Seattle Sounders Vitor Baia Fomer Football Player Laurent Colette Chief Operating Officer Roberto Martinez Seleccionador Olympique Marseille Estela Santos Periodista - Expansión Paul Nolan   Group Managing Director Moderador Nolan Partners Moderator 16:20 – 16:50 11:20 – 11:50 ROUNDTABLE FIFA ROUNDTABLE WFS ORDINARY COURTS VS THE COURT FROM THE FOOTBALL FIELD OF ARBITRATION FOR SPORT (CAS). TO THE ENTERTAINMENT INDUSTRY DOES FOOTBALL NEEDS SPECIAL TRIBUNALS?

Tom Thirlwall CEO - Copa90 Emilio García Legal Director - FIFA Raquel Braun Sr Director, Business & Legal Affairs Clemente Villaverde General Manager FOX Sports Atlético de Luis Correia CEO & Founder - Polaris Sports Miguel García Caba Legal Director - RFEF TJ Adeshola  Head of U.S. Sports Carlos del Campo Director Adjunto a la Presidencia LaLiga Partnerships - Twitter Iñigo de Lacalle Partner - Senn, Ferrero Craig Howe   Founder - Rebel Ventures & Asociados Moderador Moderador 17:00 – 17:40 12:10 – 12:40 ROUNDTABLE WWP ROUNDTABLE FIFA SPORTS BUSINESS RELOADED DIGITAL TRANSFORMATION IN SPORTS Philipp Radel CEO - WWP Luis Vicente  Chief Digital Transformation Carmelo Ezpeleta CEO - Dorna Sports & Innovation Officer - FIFA Al Guido  President - San Francisco 49ers and Russell Stopford Chief Digital Officer - PSG CEO - Elevate Sports Ventures Jenna Pelkey Head of Digital Content Edmund Chu President - TECHEETAH Formula E & Engagement - IOC Rahul Kadavakolu Director - Global Marketing Pedro Presa CoFounder - mycujoo & Branding, Rakuten Richard Ayers CEO - 7 League Moderador 17:50 – 18:30 12:50 – 13:20 ROUNDTABLE BANCO SANTANDER ROUNDTABLE WOLTERS KLUWER FOOTBALL AS AN ENGINE FOR SOCIAL FINANCIAL FAIR PLAY: STATE CLUBS DEVELOPMENT

Alberto Palomar Magistrado Enrique Arribas Head of Corporate Marketing & Branding Borja Garcia Garcia Management Reseach Group School Banco Santander Sport Exercise and Health Sciences Urs Kluser  General Secretary - UEFA Foundation Loughborough University Enrique Moreno Global Brand Director - LaLiga Fernando Gómez Colomer Entrenador, Ex-futbolista, Exdirector Jürgen Griesbeck CEO - Street Football World General de Deportes, Ex-Director Tom Vernon Chairman - FC Nordsjaelland Deportivo Javier Gomez Director General Corporatvo LaLiga THE MAGIC OF FOOTBALL BY JORGE BLASS Sergio Martin Periodista - RTVE Moderador 18:40 – 19:20 13:30 – 14:00 ROUNDTABLE SENN & FERRERO ROUNDTABLE ECOCINEMA RONALDO Y EL PROYECTO REAL VALLADOLID WOMEN EMPOWERMENT THROUGH FOOTBALL Ronaldo Nazário Presidente del Consejo Khalida Popal Former captain of Afghanistan Women de Administración - Real Valladolid Football team and Founder & Director - Carlos Suárez Presidente - Real Valladolid Girl Power Organization Julio Senn  Socio Director - Senn Ferrero Asociados Fatuma Adan Founder and Executive Director HODI David Espinar  Comunicación y Reputación Ronaldo Nazário Moderador

19:30 CLOSING CEREMONY World Football Summit 2018 10

17:10 – 17:50 AVERY DENNISON THE INTERSECTION OF FOOTBALL CULTURE, FASHION INDUSTRY TALKS ON AND OFF THE FIELD AND THE FUTURE OF FOOTBALL GOL STAGE / SALA GOL APPAREL Nikita Jayasuriya Global Director, Head of Team Sports Avery Denisson Neal Heard Brand Consultant & Author 24/9/18 Peter Martin Editor - Soccerbible Hugh Wizzy  Sports Journalist, Presenter & Youtuber Moderador 10:30 – 11:00 FACEBOOK MARKETING ON FACEBOOK AND THE SPORTS INDUSTRY 25/9/18 Gustavo Pernas Partner Manager EMEA Sports, Facebook Léa Bayssat Account Strategist Sports - Facebook 09:30 – 10:00 KOSMOS HOLDING 12:00 – 12:45 NEW DAVIS CUP FORMAT EVERIS BIOMETRÍA, UNA APUESTA POR LA SEGURIDAD Edmund Chu Co Founder - Kosmos EN LOS ESTADIOS 10:05 – 10:30 Antón Fernández Almirón Director de Seguridad de Grandes COPA 90 Eventos - Everis THE FEAR AND HOPE OF TWO WORLD CUPS Florentino Villabona Director de Integridad y Seguridad LaLiga Tom Thirlwall CEO - Copa90 Jose Ferrentino Director de Comunicación Minsterio de Seguridad Argentina 10:40 – 11:10 KPMG 13:00 – 13:30 HOW TO VALUE THE WORLD`S MOST PROMINENT OLOCIP11 FOOTBALL PLAYERS OLOCIP: INTELIGENCIA ARTIFICIAL EN EL FÚTBOL. ANÁLISIS PREDICTIVO Y PRESCRIPTIVO Andrea Sartori Global Head of Sports KPMG Sports Advisory Practice MARIO GARRIDO CCO - OLOCIP Stefano Saporetti COO Football - SEG International GINA TOST JOURNALIST & TV HOST

11:20 – 11:40 13:40 – 14:00 FACEBOOK ECOCINEMA VIDEO ON INSTAGRAM EL FÚTBOL Y EL CINE COMO HERRAMIENTA DE CAMBIO SOCIAL Whitney Rosenthal EMEA Head of Emerging Talent Instagram Iván Alonso Director Ejecutivo - Ecocinema Gonzalo Lamela Director Ejecuivo - Ecocinema 11:50 – 12:10 FIFA 15:30 – 15:50 THE SUCCESS OF THE DIGITAL WORLD CUP GSIC ENTREPRENEURSHIP, TRAINING AND BUSINESS ECOSYSTEM TO ACCELERATE DIGITAL TRANSFOR- Rüdiger Müller Head of Digital - FIFA MATION AND INNOVATION IN FOOTBALL AND SPORTS Alex Stone  Group Leader Social Media & Video INDUSTRIES: THE GSIC EXPERIENCE FIFA 12:20 – 12:40 KSI Iris Córdoba General Manager - GSIC ICELANDIC FOOTBALL: CHALLENGES IN SUSTAINING THE Eduardo Plata Business Development Manager - GSIC SUCCESS

16:00 – 17:00 Stefán Sveinn Gunnarsson Business Development Director - KSI AFE FÚTBOL FEMENINO: RECONCIMIENTO E IGUALDAD 12:50 – 13:20 WFS Mery Ruiz Women’s Football Delegate - AFE HOW TO CREATE AN UNFORGETTABLE EXPERIENCE Mª Jose López CSR and Sport Law Expert AT STADIA Pedro Malabia Director de fútbol femenino - Moya Dodd Commitee Member - FIFA / AFC Shawn Doss VP Business Development Elevate Ainhoa Tirapu Jugadora Athletic Club y Aintzane Sports Ventures Encinas (Jugadora Real Sociedad) Brendan Long Diector of New Business Julián Redondo Director de Relaciones Institucionales The Madison Square Garden AFE Moderador Eleazar Baptiste Partnerships Executvie - 9ineSports #WFS18 11

13:30 – 14:00 13:30 – 14:00 1HUDDLE ORLEGI UPSKILL, SELL MORE. HOW TO USE GAMIFICATION CARACTERÍSTICAS DEL FÚTBOL MEXICANO TO MOTIVATE, ENGAGE AND PREPARE OUR NEW WORKFORCE Alejandro Irarragorri President - Orlegi Deportes

Sam Caucci CEO - 1HUDDLE 15:30 – 15:50 FEEDCONSTRUCT, A NEW WAY OF MAKING PROFITABLE 15:30 – 16:00 BUSINESS WITH YOUR SPORTS CONTENT PIVOT SPORTS SPORT TECH: INNOVATION AND TECHNOLOGY TRENDS Syuzanna Melkonyan Business Development Executive IN THE SPORTS INDUSTRY FeedConstruct

Teresa Aguilar CEO - Pivot Sports 16:30 – 17:00 Mounir Zok  Co Founder & Managing Director EL FÚTBOL COMO INDUSTRIA, CON LA VISIÓN DESDE N3xt Sports DENTRO DEL CAMPO DE JUEGO Sebastián Lancestremère Sports Business Managing Director Microsoft Corp. Ivan Alonso Former Football Player Danna Rabin CEO - Heed Mauro Silva Former Football Player Javier Martínez Advisory Board Member GSIC Moderator Javier Arizmendi Former Football Player Arturo Lezcano NBC Telemundo Moderador 16:10 – 17:10 WFS STARTCUP BY GSIC

17:20 – 17:40 AJAX BIG DATA IN FOOTBALL, COMBINING DATA SOURCES FOR THE BIGGER PICTURE

Vosse de Boode Coordinator Sports Science - Ajax FC

17:45 – 17:55 WFS / GSIC / N3XT WORKSHOPS by invitation only WFS STARTCUP AWARD CEREMONY 24/9/18 WFS STAGE / SALA WFS 08:30 CRUYFF BREAKFAST

25/9/18 13:00 – 14:15 GENIUS TAKING CONTROL OF DATA: HARNESSING THE POWER OF STATISTICS TO DRIVE DIGITAL TRANSFORMATIONS 09:30 – 09:45 E-SCOUT: A USER GENERATED CONTENT ENGINE FOR INTERACTIVE FUN ENGAGEMENT AND A “NEW ROAD TO FOOTBALL ACADEMIES” 25/9/18

Erwin de Neef Founder & CEO Sports Talent Technology Holding 08:00 – 15:00 10:00 – 12:40 EUROPEAN LEAGUES INTERNAL COMMITTEE CURRENT TOPICS ON FOOTBALL LAW 13:00 – 13:20 Reyes Bellver Alonso Attorney-at-law. President of Madrid REBEL VENTURES Sports law association OPPORTUNITIES AND CHALLENGES IN THE WORLD Clifford Hendel Founding Partner - HENDEL IDR OF DIGITAL Ornella Desiree Bellia Head of Legal Affairs European Leagues Luis Vicente  Chief Digital Transformation & Innovation 13:00 – 13:20 Officer - FIFA NITRO GAMES / Sam Farber VP of Social Media - NBA THE FUTURE OF ESPORTS ON MOBILE TJ Adeshola Head of Twitter Sports - North America Jeremy Thum Head of Digital - Golden State Warriors Jussi Tähtinen CEO - Nitro Games Rafa de los Santos Head of Global Digital - Real Madrid Mario Gómez Subdirector - Marca TJ ADESHOLA Head of US Sports Partnerships, Twitter World Football Summit 2018 12

SOCIAL EVENTS THE BOX

24/9/18 24/9/18

09:00 – 09:30 11:35 – 12:05 WFS NETWORKING BREAKFAST LFE

VENUE Teatro Goya 13:00 – 13:30 LALIGA BUSINESS SCHOOL 20:30 – 23:30 SOCIAL EVENING 14:10 – 14:40 23CAPITAL VENUE Platea - Calle de Goya, 5 - Madrid 16:20 – 16:50 20:30 – 23:30 VITELSA WFS INDUSTRY AWARDS - GALA DINNER 17:15 – 17:45 By invitation only MICROSOFT

VENUE Club Financiero Génova - Calle Marqués de la Ensenada, 14 - Madrid 25/9/18 25/9/18

07:00 11:30 – 12:00 WFS RUN GSIC

VENUE MEETING POINT | Hotel Barceló Torre de Madrid 12:30 – 13:00 INVEST IN SPAIN 08:45 – 09:15 WFS NETWORKING BREAKFAST 13:30 – 14:00 WOLTERS KLUWER VENUE Teatro Goya 16:20 – 16:50 CRUYFF INSTITUTE 19:00 AMBAR HAPPY HOUR 17:50 – 18:20 WWP VENUE Teatro Goya

THE BOX

The opportunity to meet with our partners in a professional and closed environment after their Roundtable