Southeast Asia's Major Online Shopping Events 01Singles'

A guide to winning major shopping events in 2019 https://www.thinkwithgoogle.com/intl/en-apac/tools-resources/research-studies/e-conomy- 150mil sea-2019-swipe-up-and-to-the-right-southeast-asias-100-billion-internet-economy/ https://www.thinkwithgoogle.com/intl/en-apac/tools-resources/research-studies/e-conomy- According to the latest version of e-Conomysea-2019-swipe-up-and-to-the-right-southeast-asias-100-billion-internet-economy/ SEA

by Google, Temasek, and Bain & Company, the US$38bil combined gross merchandise value (GMV) of eCommerce in Southeast Asia has grown from US$5.5 billion in 2015 to over US$38 billion in 49mil 2019. The number of people selling and buying goods online has also tripled from 49 million to US$5.5bil 150 million in the same period. 2015 2019

A key driving factor behind this surge is the way online marketplaces in the region— the big three are Lazada, Shopee, and Zalora—are leveraging major shopping events all throughout the year. And when it comes to eCommerce, Southeast Asia has its own take on shopping holidays. In fact, in countries like Singapore and the Philippines, it seems there’s a shopping holiday happening every month.

If you are an online merchant in the region or an international retailer looking to penetrate the Southeast Asian eCommerce market, it’s a good idea to time your promotions and special oﬀers during the best times of the year, when local consumers are more likely to part with their money. While it’s obviously important to do sales and invest in marketing throughout the year, it can’t be denied that some seasons and months are better than others.

Businesses looking to sell to consumers in Southeast Asia can maximize their brand visibility and revenue potential by taking advantage of sales periods during shopping events. Here are the major ones you should know. A guide to winning major shopping events to winning major A guide in 2019

2 https://shopee.sg/blog/shopee-11-11-big-sale/ Southeast Asia’s major https://shopee.sg/blog/shopee-11-11-big-sale/ https://shopee.sg/blog/shopee-11-11-big-sale/ https://shopee.sg/blog/shopee-11-11-big-sale/ online shopping events https://shopee.sg/blog/shopee-11-11-big-sale/ https://shopee.sg/blog/shopee-11-11-big-sale/ https://shopee.sg/blog/shopee-11-11-big-sale/ https://shopee.sg/blog/shopee-11-11-big-sale/ https://shopee.sg/blog/shopee-11-11-big-sale/ Online shopping festivals https://shopee.sg/blog/shopee-11-11-big-sale/

Being a close neighbor of Southeast Asia, both in Singles’ Day (11.11) terms of proximity and economic ties, China has naturally had a strong inﬂuence on local e-commerce 01 practices, which includes shopping holidays. True Southeast Asia’s ultimate online shopping event of enough, interest in 11.11 has soared over the past the year is Singles’ Day, which falls on the auspicious few years. From 2016 to 2017, for example, online https://www.tnp.sg/news/singapore/retailers-report-growth-singles-day-sales https://www.tnp.sg/news/singapore/retailers-report-growth-singles-day-sales https://www.tnp.sg/news/singapore/retailers-report-growth-singles-day-sales day of 11 November or 11.11. sales in Singapore on Singles’ Day https://www.tnp.sg/news/singapore/retailers-report-growth-singles-day-salesrose by 60%.

In 2018, Tracing its origins to a gift-giving tradition in China that celebrated singledom, Singles’ Day has since https://www.lazada.sg/ https://shopee.sg/ https://www.lazada.sg/ https://shopee.sg/ been transformed into a massive shopping holiday

https://www.lazada.com/sites/default/files/press-releases/Lazada_11_11_Shopping_Festival_registers_record_breaking_performance_1.pdf https://www.lazada.com/sites/default/files/press-releases/Lazada_11_11_Shopping_Festival_registers_record_breaking_performance_1.pdf https://fortune.com/2015/11/11/alibaba-singles-day-spectacle/ https://www.lazada.com/sites/default/files/press-releases/Lazada_11_11_Shopping_Festival_registers_record_breaking_performance_1.pdf https://www.lazada.com/sites/default/files/press-releases/Lazada_11_11_Shopping_Festival_registers_record_breaking_performance_1.pdf https://www.lazada.com/sites/default/files/press-releases/Lazada_11_11_Shopping_Festival_registers_record_breaking_performance_1.pdf https://fortune.com/2015/11/11/alibaba-singles-day-spectacle/ https://www.lazada.com/sites/default/files/press-releases/Lazada_11_11_Shopping_Festival_registers_record_breaking_performance_1.pdf https://www.lazada.com/sites/default/files/press-releases/Lazada_11_11_Shopping_Festival_registers_record_breaking_performance_1.pdf https://www.lazada.com/sites/default/files/press-releases/Lazada_11_11_Shopping_Festival_registers_record_breaking_performance_1.pdf https://www.lazada.com/sites/default/files/press-releases/Lazada_11_11_Shopping_Festival_registers_record_breaking_performance_1.pdf https://fortune.com/2015/11/11/alibaba-singles-day-spectacle/ https://www.lazada.com/sites/default/files/press-releases/Lazada_11_11_Shopping_Festival_registers_record_breaking_performance_1.pdf https://www.lazada.com/sites/default/files/press-releases/Lazada_11_11_Shopping_Festival_registers_record_breaking_performance_1.pdf It’s a date that Fortune calls “Black Friday on https://www.lazada.com/sites/default/Asiafiles/press-releases/Lazada_11_11_Shopping_Festival_registers_record_breaking_performance_1.pdf, and processed 2018—up 4.5 times over Steroids” due to the scale of the holiday and more than 1.2 million the previous. At its peak, bargains offered by online marketplaces in Asia. transactions within the the eCommerce site sold first hour of 11.11. 58,000 items in a minute. A guide to winning major shopping events to winning major A guide in 2019

3 Online shopping festivals https://www.lazada.sg/1212 https://www.lazada.sg/1212 0212.12 Inspired by the success of 11.11, retailers in Diﬀerent marketplaces have their own way of Southeast Asia also came up with their own branding 12.12. Lazada, for example, calls it the auspicious shopping holiday. And so, 12.12 was Grand Year-End Sale, a last call for shoppers to score born. deals on the hottest products of the year before it ends. As such, the online marketplace spread out the It’s unclear who exactly started the shopping event shopping holiday on three themed days in 2018:

https://www.zalora.sg/ https://thread.zalora.sg/the-origins-of-12-12-757c06120489 https://www.zalora.sg/ https://thread.zalora.sg/the-origins-of-12-12-757c06120489 (online fashion marketplace Zalora https://thread.zalora.sg/the-origins-of-12-12-757c06120489claims to have

https://economictimes.indiatimes.com/tech/internet/google- https://thread.zalora.sg/the- logs-out-of-its-flagship-online-shopping-festival-gosf/ articleshow/49643856.cms https://economictimes.indiatimes.com/tech/internet/google- origins-of-12-12-757c06120489 logs-out-of-its-flagship-online-shopping-festival-gosf/ started it, while others attribute it to the articleshow/49643856.cmsnow- https://economictimes.indiatimes.com/tech/internet/google-logs-out- of-its-scrappedflagship-online-shopping-festival-gosf/articleshow/49643856.cms Great Online Shopping Festival launched by Google India), but what we do know is that online on the 10th on the 11th on the 12th retailers in Southeast Asia are using this sequel to 11.11 to rake in even more profits. Bestsellers Holiday Lazada’s https://shopee.sg/blog/12-highlights-shopees-birthday-sale/of 2018 Shopping Top Picks https://shopee.sg/blog/12-highlights-shopees-birthday-sale/ https://markets.businessinsider.com/news/stocks/lazada-s-11-11-and-12-12- Finale shopping-extravaganzas-smash-records-with-1-3-billion-visits-1027808811According to a Markets Insider report, sellers on Lazada from the Philippines, Malaysia, Indonesia, Thailand, Vietnam, and Singapore outperformed Meanwhile, Shopee’s version of 12.12 is called the expectations in 2018, generating 30 times more GMV Shopee Birthday Sale, which, in 2018, ran from 29 than ordinary retail days. November to 12 December. Branded as the company’s ‘thank you’ festival to its customers, 12.12 offers daily flash deals starting at US$1.20, vouchers worth up to US$120, and games for Shopee Coins (in-store credits) worth up to US$120,000. A guide to winning major shopping events to winning major A guide in 2019

4 Online shopping festivals https://sg.everydayonsales.com/9-sep-2019-lazada-9-9-big-discovery-sale/ https://sg.everydayonsales.com/9-sep-2019-lazada-9-9-big-discovery-sale/ https://sg.everydayonsales.com/9-sep-2019-lazada-9-9-big-discovery-sale/ https://sg.everydayonsales.com/9-sep-2019-lazada-9-9-big-discovery-sale/ https://sg.everydayonsales.com/9-sep-2019-lazada-9-9-big-discovery-sale/ https://sg.everydayonsales.com/9-sep-2019-lazada-9-9-big-discovery-sale/ https://sg.everydayonsales.com/9-sep-2019-lazada-9-9-big-discovery-sale/ https://sg.everydayonsales.com/9-sep-2019-lazada-9-9-big-discovery-sale/ https://sg.everydayonsales.com/9-sep-2019-lazada-9-9-big-discovery-sale/ 9.9 and 10.10 https://sg.everydayonsales.com/9-sep-2019-lazada-9-9-big-discovery-sale/ https://sg.everydayonsales.com/9-sep-2019-lazada-9-9-big-discovery-sale/

03 https://www.lazada.com/sites/default/files/press-releases/LazMall_1_Year_9_9_Press_Release_FINAL.pdf https://www.lazada.com/sites/default/files/press-releases/LazMall_1_Year_9_9_Press_Release_FINAL.pdf https://www.lazada.com/sites/default/files/press-releases/LazMall_1_Year_9_9_Press_Release_FINAL.pdf https://www.lazada.com/sites/default/files/press-releases/LazMall_1_Year_9_9_Press_Release_FINAL.pdf https://www.lazada.com/sites/default/files/press-releases/LazMall_1_Year_9_9_Press_Release_FINAL.pdf https://www.lazada.com/sites/default/files/press-releases/LazMall_1_Year_9_9_Press_Release_FINAL.pdf The 9th of September is another shopping event tied Not one to be left behind,https://www.lazada.com/sites/default/ Lazadafiles/press-releases/LazMall_1_Year_9_9_Press_Release_FINAL.pdf also made a splash to an auspicious date, this time popularized by on 9.9 with its Big Discovery Sale, a teaser of the https://shopee.sg/blog/shopee-9-9-day/ Shopee and its https://shopee.sg/blog/shopee-9-9-day/9.9 Super Shopping Day. Apart from shopping events consumers in the region can expect your usual discount vouchers and marked down in the last quarter of the year. The occasion also prices, Shopee also offered site-wide free shipping marked the first anniversary of LazMall, Southeast on all orders, with no required minimum spend. Asia’s first “virtual mall,” which now houses 6,500 brands—triple the number at launch. https://www.straitstimes.com/singapore/tis-the-season-for-online-shopping https://www.straitstimes.com/singapore/tis-the-season-for-online-shoppingAccording to The Straits Times, Shopee’s online orders on 9.9 2019 were up threefold over the 10.10 is another spinoff of 11.11, bridging the gap previous year, when the online marketplace between 9.9 and 11.11. Shopee capitalizes on the https://shopee.sg/m/1010 generated 5.8 million orders. Peak sales volume also date with its Brandshttps://shopee.sg/m/1010 Festival, offering sitewide free https://insideretail.asia/2019/09/12/shopee-smashes-its-own-records-for-9-9-super-shopping-day/ reached https://insideretail.asia/2019/09/12/shopee-smashes-its-own-records-for-9-9-super-shopping-day/187,606 items sold in a single minute, as shipping and discounts on the marketplace’s most shoppers took advantage of the 113 million deals popular brands. Lazada, on the other hand, has its offered on the site. Perfect 10.10 Sale, with app-exclusive deals running from 10 AM to 10 PM.

https://shopee.sg/blog/shopee-9-9-day/ https://shopee.sg/blog/shopee-9-9-day/ https://shopee.sg/blog/10-10-sale-highlights/ https://shopee.sg/blog/shopee-9-9-day/ https://shopee.sg/blog/10-10-sale-highlights/ https://shopee.sg/blog/10-10-sale-highlights/ https://shopee.sg/blog/shopee-9-9-day/ https://shopee.sg/blog/10-10-sale-highlights/ https://shopee.sg/blog/shopee-9-9-day/ https://shopee.sg/blog/10-10-sale-highlights/ https://shopee.sg/blog/shopee-9-9-day/ https://shopee.sg/blog/10-10-sale-highlights/ https://shopee.sg/blog/10-10-sale-highlights/ A guide to winning major shopping events to winning major A guide in 2019 https://shopee.sg/blog/shopee-9-9-day/ https://shopee.sg/blog/10-10-sale-highlights/ 5 https://shopee.sg/blog/shopee-9-9-day/ https://shopee.sg/blog/10-10-sale-highlights/ https://shopee.sg/blog/10-10-sale-highlights/ https://shopee.sg/blog/shopee-9-9-day/ https://shopee.sg/blog/10-10-sale-highlights/ Region-speciﬁc and cultural holidays

It’s important to note that Southeast Asia is not a monolith. This is a region with 11 countries, each one with its own distinct culture and, yes, shopping holidays. Below are a few examples of regional and cultural shopping events.

The Great Singapore Sale The Great Singapore 01 SALE Every year from June to July, Singapore ups the ante and proves that shopping is a national pastime with the Greathttps://gss.sra.org.sg/ Singapore Sale (GSS).

An annual tradition since 1994, the GSS sees major chains, international retailers, independent brick-and-mortar stores, and online merchants slash prices on their wares by as much as 70%—sometimes even more on select stores.

While the GSS has traditionally been associated with retail stores and malls in the shopping districts of Orchard Road and Kampong Glam, online marketplaces have also joined the action in recent years. In 2018, Lazada not only held a GSS sale, but it also introduced a pre-sale and post- sale event for shoppers in Singapore. A guide to winning major shopping events to winning major A guide in 2019

6 Region-speciﬁc and cultural holidays

02Songkran Songkran, also known as the Water Splashing Songkran weekend in 2017, for example, generated https://www.tatnews.org/2017/04/songkran-2017-spurred-45-billion-baht-spending-thailand/ https://www.tatnews.org/2017/04/songkran-2017-spurred-45-billion-baht-spending-thailand/ Festival, is a national holiday marking the beginning https://www.tatnews.org/2017/04/songkran-2017-spurred-45-billion-baht-spending-thailand/45.428 billion Baht (US$1.3 billion) in consumer of the traditional Thai New Year. It’s also Thailand’s spending, representing a 14.40% increase over the biggest festival, running from the 13th to the 15th of same period in the previous year. April. eCommerce sellers can take advantage of the upbeat For three days, locals bathe images of Buddha and mood of the holiday by offering Songkran-related splash water on family and friends, and even gifts that have something to do with water and strangers, as a symbol of cleansing, purification, and purification, such as soaps, towels, and new clothes. starting the year fresh. Unsurprisingly, the Sellers should also consider appealing to tourists celebratory mood surrounding this holiday also and family and friends of locals visiting over means that Thai consumers are spending more on Songkran weekend by selling souvenirs and trinkets. gifts, food, and travel.

https://www.advice.co.th/promotion-news/2398 https://bit.ly/32YtWSD https://www.advice.co.th/promotion-news/2398 https://www.advice.co.th/promotion-news/2398 https://bit.ly/32YtWSD https://www.advice.co.th/promotion-news/2398 https://www.advice.co.th/promotion-news/2398 https://bit.ly/32YtWSD https://www.advice.co.th/promotion-news/2398 https://www.advice.co.th/promotion-news/2398 https://bit.ly/32YtWSD A guide to winning major shopping events to winning major A guide in 2019 https://www.advice.co.th/promotion-news/2398 https://bit.ly/32YtWSD 7 https://www.advice.co.th/promotion-news/2398 https://www.advice.co.th/promotion-news/2398 https://bit.ly/32YtWSD Region-speciﬁc and cultural holidays

03Christmas While Christmas may be a universal holiday, people in the Philippines

https://www.npr.org/2018/12/24/678616528/love-the-holidays-the- philippines-celebrates-4-months-of-christmas-mania?t=1571313354234 https://www.npr.org/2018/12/24/678616528/love-the-holidays-the- philippines-celebrates-4-months-of-christmas-mania?t=1571313354234 take it to a whole other level, with festivities beginning on the https://www.npr.org/2018/12/24/678616528/love-the-holidays-the-ﬁrst philippines-celebrates-4-months-of-christmas-mania?t=1571313354234

https://www.npr.org/2018/12/24/678616528/love-the-holidays-the-philippines-celebrates-4-months-of-christmas-mania?t=1571313354234 https://www.npr.org/2018/12/24/678616528/love-the-holidays-the-philippines-celebrates-4-months-of-christmas-mania?t=1571313354234 https://www.npr.org/2018/12/24/678616528/love-the-holidays-the-philippines-celebrates-4-months-of-christmas-mania?t=1571313354234‘BER’ month of the year: September. Malls begin playing Christmas songs, retailers decorate their shops, and locals do their Christmas shopping as early as possible to avoid the Christmas rush.

https://technology.inquirer.net/79684/facebook-more- filipinos-use-online-mobile-shopping#ixzz62cOcALbg https://technology.inquirer.net/79684/facebook-more- Naturally, spending also increases during the holiday season. filipinos-use-online-mobile-shopping#ixzz62cOcALbg https://technology.inquirer.net/79684/facebook-more-filipinos-use-online-mobile-shopping#ixzz62cOcALbg https://technology.inquirer.net/79684/facebook-more-According to Facebook Philippines’filipinos-use-online-mobile-shopping#ixzz62cOcALbg Country Director John Rubio, Filipino shoppers spend an average of ₱17,000 during Christmas. Mobile-first shoppers, however, spend 40% more. The bulkhttps://bit.ly/36iQLCz of https://bit.ly/36iQLCzshopping activityhttps://bit.ly/36iQLCz happens in November and December, reaching a

https://www.rappler.com/business/184055-statistics-holiday-christmas-shopping-philippines https://www.rappler.com/business/184055-statistics-holiday-christmas-shopping-philippines fever pitch in the ﬁnal days leading up to https://www.rappler.com/business/184055-statistics-holiday-christmas-shopping-philippines25 December, according to 40% MORE

https://www.rappler.com/business/184055-statistics-holiday-christmas-shopping-philippines https://www.rappler.com/business/184055-statistics-holiday-christmas-shopping-philippines spending on mobile researchhttps://www.rappler.com/business/184055-statistics-holiday-christmas-shopping-philippines by local news publication Rappler.

eCommerce sellers would do well to up the ante during this time of year to take advantage of the eagerness of local consumers to spend their holiday bonuses. These habits are also present in other Southeast Asian countries, including Singapore, Malaysia, and Thailand among others. A guide to winning major shopping events to winning major A guide in 2019

8 Region-speciﬁc and cultural holidays https://www.zalora.sg/zalia/ https://www.zalora.sg/zalia/ https://www.zalora.sg/zalia/ https://www.zalora.sg/zalia/ Hari Raya Puasa https://www.zalora.sg/lubna/ 04 https://www.zalora.sg/lubna/ In parts of Southeast Asia, Eid al-Fitr, the religious holiday celebrating https://www.zalora.sg/lubna/ the end of Ramadan, is known as Hari Raya Puasa. Muslims, who make https://www.zalora.sg/lubna/ up a signiﬁcant percentage of the population in Singapore, Indonesia, https://www.zalora.sg/lubna/ Malaysia, Brunei, and the Philippines, celebrate the end of the month- long fasting period by indulging in traditional food and wearing their best clothes.

This provides an opportunity for fashion retailers to sell clothing and jewellery weeks and days ahead of the festivities. For example, in 2019,

https://www.independent.co.uk/life-style/fashion/modest- Zalora released new festive collections under its fashion-asos-hijab-range-design-islam-religion-a8875636.htmlmodest fashion brands, Zalia and Lubna, in time for Hari Raya. Home and living products are also popular during Hari Raya, with many families looking to spruce up their homes with new furnishings.

Do note that Ramadan has no ﬁxed annual date, so be sure to check the Islamic calendar (which is based on lunar cycles) for the exact date of Hari Raya Puasa. A guide to winning major shopping events to winning major A guide in 2019

9 Region-speciﬁc and cultural holidays

05Harbolnas If China has Singles’ Day and Indonesia has the Great Singapore Sale, https://www.harbolnas.com/ https://www.harbolnas.com/ then Indonesia has https://www.harbolnas.com/Harbolnas, short for ‘National Online Shopping Day.’ The shopping holiday, which was ﬁrst held on 12 December 2012, is an annual collaborative event between Indonesia’s leading eCommerce https://www.bukalapak.com/en https://berrybenka.com/ https://www.bukalapak.com/en players, including Lazada, Zalora, https://www.bukalapak.com/enBukalapak, and https://berrybenka.com/Berrybenka. Other https://www.tokopedia.com/ online marketplaces like Shopee and https://www.tokopedia.com/Tokopedia have also gotten in on the action.

Harbolnas is also supported by partners from other sectors in Indonesia, such as banking, telecommunications, and the media industry.

https://www.thejakartapost.com/life/2019/02/09/seven-interesting- things-that-happened-in-indonesias-e-commerce-scene.html https://www.thejakartapost.com/life/2019/02/09/seven-interesting-The Jakarta Post reports that in 2018, things-that-happened-in-indonesias-e-commerce-scene.html Rp 6.8 trillion

Harbolnas generated sales of more 2018 than Rp 6.8 trillion (US$486.5 million), an increase of Rp 2.1 trillion Rp 4.7 trillion 2017 from the previous year. https://www.harbolnas.com/ https://www.harbolnas.com/ https://www.harbolnas.com/ https://www.harbolnas.com/

A guide to winning major shopping events to winning major A guide in 2019 https://www.harbolnas.com/ 10 https://www.amazon.sg/ https://www.amazon.sg/ https://www.amazon.sg/ International shopping events https://www.amazon.sg/ https://www.amazon.sg/ 01Black Friday and Cyber Monday In North America and parts of Europe, Black Friday and Cyber Monday are the pre-eminent shopping events of the year, where retailers like Amazon, Best Buy, and Walmart oﬀer substantial discounts on everything from TVs, laptops, and smartphones, to furniture, sporting goods, fashion, and more.

The hype around these global shopping events has, unsurprisingly, also made its way to Southeast Asia. For example, Singapore-based online https://www.qoo10.sg/ https://www.qoo10.sg/ https://www.straitstimes.com/singapore/6-things-to-know-about-black-friday-sales marketplace https://www.qoo10.sg/Qoo10 reportedhttps://www.straitstimes.com/singapore/6-things-to-know-about-black-friday-sales sales amounting to US$10.1 million during Thanksgiving weekend in 2017—up by 59% form the previous year.

While Amazon has been slow to expand in Southeast Asia, it is still a popular platform for buying discounted goods from US brands during

https://www.straitstimes.com/singapore/amazon- launches-spore-website-its-first-in-s-e-asia Black Friday and Cyber Monday. In October 2019, Amazon finally https://www.straitstimes.com/singapore/amazon-launched launches-spore-website-its-first-in-s-e-asia

https://www.straitstimes.com/singapore/amazon-launches-spore-website-its-first-in-s-e-asia https://www.straitstimes.com/singapore/amazon-launches-spore-website-its-first-in-s-e-asia itshttps://www.straitstimes.com/singapore/amazon-launches-spore-website-its- Singapore websitefirst-in-s-e-asia—proof of the platform’s popularity in the country. A guide to winning major shopping events to winning major A guide in 2019

11 Tactics to promote your brand at shopping events

The propensity of consumers in Southeast Asia to shop online during these shopping holidays and events makes it imperative for online sellers to position their sales and promotions around these periods.

Of course, this begs the question: How?

Based on our observations of the sales and marketing strategies local online marketplaces use during shopping events, we’ve put together a list of tactics you can apply at the next eCommerce shopping holiday in Southeast Asia. A guide to winning major shopping events to winning major A guide in 2019

12 01Free shipping and cash on delivery (COD) Delivery and payment still pose the biggest How to get started: challenges to online sellers in Southeast Asia. Admittedly, permanent free shipping may be too Apart from Singapore, the rest of the region has expensive for some sellers, especially those who can’t low credit card penetration rates. For example, tap into the same economies of scale that larger the percentage of debit and credit cards issued in marketplaces enjoy. There are, however, a few ways to Indonesia relative to the population is only 15%, shuﬄe things around to protect your margins. https://www.adyen.com/dam/jcr:72351376-9e2e-4f30-84d1-d5612fe2c48d/VID-1591%2520Folder%2520-%2520Country%2520fact%2520sheet%2520South%2520east%2520Asia%2520-%2520online.pdf https://www.adyen.com/dam/jcr:72351376-9e2e-4f30-84d1-d5612fe2c48d/VID-1591%2520Folder%2520-%2520Country%2520fact%2520sheet%2520South%2520east%2520Asia%2520-%2520online.pdf https://www.adyen.com/dam/jcr:72351376-9e2e-4f30-84d1-d5612fe2c48d/VID-1591%2520Folder%2520-%2520Country%2520fact%2520sheet%2520South%2520east%2520Asia%2520-%2520online.pdfaccording to research by payments platform

https://www.adyen.com/dam/jcr:72351376-9e2e-4f30-84d1- d5612fe2c48d/VID-1591%2520Folder%2520- %2520Country%2520fact%2520sheet%2520South%2520east %2520Asia%2520-%2520online.pdf https://www.adyen.com/dam/jcr:72351376-9e2e-4f30-84d1- d5612fe2c48d/VID-1591%2520Folder%2520- %2520Country%2520fact%2520sheet%2520South%2520east https://www.straitstimes.com/singapore/ %2520Asia%2520-%2520online.pdfAdyen. It’s for this reason that sellers should amazon-to-launch-prime-membership-for- For example, before making free shipping an singapore-ends-free-shipping-for-non-membersexclusive consider offering cash on delivery as a payment https://www.straitstimes.com/singapore/amazon-to-launch-prime-membership-for-singapore-ends-free-shipping-for-non-members https://www.straitstimes.com/singapore/amazon-to-launch-prime-membership-for-singapore-ends-free-shipping-for-non-members https://www.straitstimes.com/singapore/amazon-to-launch-prime-membership-for-singapore-ends-free-shipping-for-non-members featurehttps://www.straitstimes.com/singapore/amazon-to-launch-prime-membership-for-singapore-ends-free-shipping-for-non-members to Amazon Prime, the eCommerce giant offered option, which is the norm across many stores on free international shipping to shoppers in Singapore, Lazada, Shopee, or Zalora. provided they don’t mind waiting for their items to arrive from the US. On a separate but not completely unrelated note, we also recommend that sellers offer free Another strategy is to tether free shipping to orders shipping, at least during major shopping above a certain threshold, which will make it cheaper to holidays. The success of Shopee’s Super ship items while also increasing your store’s average Shopping Day on 9.9 in 2019, which had a https://shopee.sg/blog/shopee-9-9-super-shopping-day-on-9-september/ order value and cart size. https://shopee.sg/blog/shopee-9-9-super-shopping-day-on-9-september/sitewide free shipping offer, shows just how much consumers care about free shipping. Whatever the case, it’s important that you take the time According to the Straits Times, the eCommerce to understand each marketplace’s logistics and site received threefold the number of orders over fulfillment guidelines. For example, Lazada has in-house the same day last year, as shoppers made 5.8 logistics but also works with third-party providers to million purchases. ship orders, including J&T and SingPost. Meanwhile,

A guide to winning major shopping events to winning major A guide in 2019 Shopee outsources all of its deliveries to third parties. 13 Gamified shopping and interactive entertainment https://shopee.ph/m/shopee-shake 02 https://shopee.ph/m/shopee-shake https://shopee.ph/m/shopee-shake Where online marketplaces in Southeast Asia are head and shoulders above their https://shopee.ph/m/shopee-shake eCommerce counterparts in the US and Europe is in their use of gamification techniques, https://shopee.ph/m/shopee-shake https://shopee.ph/m/shopee-shake https://ecommerceiq.asia/dtp-020419/ part of a greater trend called ‘https://ecommerceiq.asia/dtp-020419/shoppertainment,’ which originated in China. https://shopee.ph/m/shopee-shake https://shopee.ph/m/shopee-shake Gamification refers to the use of game elements such as rules, points, and rewards. The https://shopee.ph/m/shopee-shake https://shopee.ph/m/shopee-shake https://shopee.ph/m/shopee-shake https://shopee.ph/m/shopee-slice addition of interactive games such as https://shopee.ph/m/shopee-shakeShopee Shake and https://shopee.ph/m/shopee-sliceShopee Slice to the Shopee app, https://shopee.ph/m/shopee-shake https://www.lazada.com/sites/default/files/press-releases/Lazada_1111_and_1212_shopping_extravaganzas_smash_records_with_13_billion_visits.pdf https://www.lazada.com/sites/default/files/press-releases/Lazada_1111_and_1212_shopping_extravaganzas_smash_records_with_13_billion_visits.pdf https://shopee.ph/m/shopee-shake and https://www.lazada.com/sites/default/Lazada Wonderland,files/press-releases/Lazada_1111_and_1212_shopping_extravaganzas_smash_records_with_13_billion_visits.pdf Slash It, and Shake It to Lazada gives users a chance to win https://shopee.ph/m/shopee-shake discount vouchers, in-store credits (i.e. coins and points), and other rewards during https://shopee.ph/m/shopee-shake shopping holidays. https://shopee.ph/m/shopee-shake

https://pages.lazada.co.th/wow/i/th/99/99-slash-it?hybrid=1&scm=1003.4.icms- zebra-5000381-2587046.OTHER_5527511292_2641115 These games also give users a reason to spend more time on the app, which makes them https://pages.lazada.co.th/wow/i/th/99/99-slash-it?hybrid=1&scm=1003.4.icms- zebra-5000381-2587046.OTHER_5527511292_2641115 https://pages.lazada.co.th/wow/i/th/99/99-slash-it?hybrid=1&scm=1003.4.icms- more likely to shop. The entertaining (if not addictive) characteristics of these games have zebra-5000381-2587046.OTHER_5527511292_2641115 https://pages.lazada.co.th/wow/i/th/99/99-slash-it?hybrid=1&scm=1003.4.icms- zebra-5000381-2587046.OTHER_5527511292_2641115 been highly effective at attracting users. On Lazada, for example, users have been logging https://pages.lazada.co.th/wow/i/th/99/99-slash-it?hybrid=1&scm=1003.4.icms- https://www.marketing-interactive.com/lazada-implements-daily-in-app-live-streaming-tech-to-more-markets/ https://insideretail.asia/2019/09/12/shopee-smashes-its-own-records-for-9-9-super-shopping-day/ zebra-5000381-2587046.OTHER_5527511292_2641115 https://www.marketing-interactive.com/lazada-implements-daily-in-app-live-streaming-tech-to-more-markets/ https://insideretail.asia/2019/09/12/shopee-smashes-its-own-records-for-9-9-super-shopping-day/ https://pages.lazada.co.th/wow/i/th/99/99-slash-it?hybrid=1&scm=1003.4.icms- in six times a day to play in-app games. Meanwhile, https://insideretail.asia/2019/09/12/shopee-smashes-its-own-records-for-9-9-super-shopping-day/millions of users flocked to Shopee to zebra-5000381-2587046.OTHER_5527511292_2641115 https://pages.lazada.co.th/wow/i/th/99/99-slash-it?hybrid=1&scm=1003.4.icms- play their in-app games on 9.9. zebra-5000381-2587046.OTHER_5527511292_2641115 https://pages.lazada.co.th/wow/i/th/99/99-slash-it?hybrid=1&scm=1003.4.icms- zebra-5000381-2587046.OTHER_5527511292_2641115 https://pages.lazada.co.th/wow/i/th/99/99-slash-it?hybrid=1&scm=1003.4.icms- zebra-5000381-2587046.OTHER_5527511292_2641115 https://pages.lazada.co.th/wow/i/th/99/99-slash-it?hybrid=1&scm=1003.4.icms- Apart from gamification, another element of shoppertainment is the introduction of in- zebra-5000381-2587046.OTHER_5527511292_2641115 https://pages.lazada.co.th/wow/i/th/99/99-slash-it?hybrid=1&scm=1003.4.icms- zebra-5000381-2587046.OTHER_5527511292_2641115 store entertainment into the online buyer’s journey. Just as malls have live shows and https://pages.lazada.co.th/wow/i/th/99/99-slash-it?hybrid=1&scm=1003.4.icms- zebra-5000381-2587046.OTHER_5527511292_2641115 https://pages.lazada.co.th/wow/i/th/99/99-slash-it?hybrid=1&scm=1003.4.icms- events, online marketplaces are beginning to integrate live streaming and live games to zebra-5000381-2587046.OTHER_5527511292_2641115 https://pages.lazada.co.th/wow/i/th/99/99-slash-it?hybrid=1&scm=1003.4.icms- zebra-5000381-2587046.OTHER_5527511292_2641115 bridge the gap between the online and brick-and-mortar experiences. https://pages.lazada.co.th/wow/i/th/99/99-slash-it?hybrid=1&scm=1003.4.icms- zebra-5000381-2587046.OTHER_5527511292_2641115 https://pages.lazada.co.th/wow/i/th/99/99-slash-it?hybrid=1&scm=1003.4.icms- zebra-5000381-2587046.OTHER_5527511292_2641115 https://pages.lazada.co.th/wow/i/th/99/99-slash-it?hybrid=1&scm=1003.4.icms- zebra-5000381-2587046.OTHER_5527511292_2641115 https://pages.lazada.co.th/wow/i/th/99/99-slash-it?hybrid=1&scm=1003.4.icms- zebra-5000381-2587046.OTHER_5527511292_2641115 https://pages.lazada.co.th/wow/i/th/99/99-slash-it?hybrid=1&scm=1003.4.icms- zebra-5000381-2587046.OTHER_5527511292_2641115 https://pages.lazada.co.th/wow/i/th/99/99-slash-it?hybrid=1&scm=1003.4.icms- zebra-5000381-2587046.OTHER_5527511292_2641115

A guide to winning major shopping events to winning major A guide in 2019 https://pages.lazada.co.th/wow/i/th/99/99-slash-it?hybrid=1&scm=1003.4.icms- zebra-5000381-2587046.OTHER_5527511292_2641115 https://pages.lazada.co.th/wow/i/th/99/99-slash-it?hybrid=1&scm=1003.4.icms- 14 zebra-5000381-2587046.OTHER_5527511292_2641115 02Gamiﬁed shopping and interactive entertainment

How to get started: The rise of shoppertainment in Southeast Asia is unlikely to go away anytime soon. Countries like Singapore, the Philippines, and Thailand have distinct mall cultures that are built not just on

https://www.scmp.com/lifestyle/fashion-beauty/article/2141081/why-bangkok-has-dodged-retail-apocalypse-luxury-shopping https://www.scmp.com/lifestyle/fashion-beauty/article/2141081/why-bangkok-has-dodged-retail-apocalypse-luxury-shopping https://www.scmp.com/lifestyle/fashion-beauty/article/2141081/why-bangkok-has-dodged-retail-apocalypse-luxury-shopping retail, but also on experiences. It’s how malls in Bangkokhttps://www.scmp.com/lifestyle/fashion-beauty/article/2141081/why-bangkok-has-dodged-retail-apocalypse-luxury-shopping have managed to dodge the retail apocalypse sweeping across North America and Europe.

https://www.businessinsider.sg/shopee-now-has-a-live- streaming-feature-for-sellers-who-want-to-entertain/ https://www.businessinsider.sg/shopee-now-has-a-live- So, it was only a matter of time before eCommerce ﬁnally had to keep up. In 2019, streaming-feature-for-sellers-who-want-to-entertain/Shopee

https://www.businessinsider.sg/shopee-now-has-a-live-streaming-feature-for-sellers-who-want-to-entertain/ https://www.businessinsider.sg/shopee-now-has-a-live-streaming-feature-for-sellers-who-want-to-entertain/ https://www.businessinsider.sg/shopee-now-has-a-live-streaming-feature-for-sellers-who-want-to-entertain/introduced Shopee LIVE, a live streaming feature that allows Shopee sellers to interact with their fans through live streaming. As a seller, this is an opportunity to give your online store a human face and build a personalized and engaging retail experience for your customers.

You can also leverage gamiﬁcation by holding social media contests during shopping events, oﬀering rewards such as free shipping, vouchers, and group deals to encourage referrals. A guide to winning major shopping events to winning major A guide in 2019

15 03Flash sales This popular sales strategy is one all the big How to get started: eCommerce players in Southeast Asia use during With flash sales, the devil is in the details. For starters, shopping holidays. The idea is to hold a sale for you want to have a clear goal behind your flash sale. Is it an hour or two, or throughout a specific time to move excess inventory? Do you want to promote a frame (as in the case of Lazada’s Perfect 10.10 product line that isn’t selling well? Next, get your timing Sale, which runs from 10 AM to 10 PM). Many right. Before a major shopping event, make sure you’re eCommerce sites also have a counter showing already promoting your flash sale on all your owned, the number of items sold and deals/vouchers earned, and paid media channels. available, as well as time remaining before the sale expires. You also want to be specific with your wording. Make it clear what buyers can expect and be sure to avoid false This strategy creates a sense of urgency and taps advertising. into people’s innate fear of missing out (FOMO), which is no different from the classic sales model

http://tandfonline.com/doi/abs/10.1080/09593969.2016.1147476 Finally, keep it short. The premise of a flash sale is to of http://tandfonline.com/doi/abs/10.1080/09593969.2016.1147476scarcity and urgency. In fact, it’s so effective https://blog.hubspot.com/marketing/flash-sale-guide make it quick, otherwise, it loses its novelty. that it generates a 35%https://blog.hubspot.com/marketing/ lift in transactionflash-sale-guide rates. After all, consumers don’t like missing out on opportunities to score deals on the products they https://twitter.com/lazadamy/status/785297551608152065 love, especially when they see other consumers https://twitter.com/lazadamy/status/785297551608152065 saving money on their purchases. https://twitter.com/lazadamy/status/785297551608152065 https://twitter.com/lazadamy/status/785297551608152065 https://twitter.com/lazadamy/status/785297551608152065 https://twitter.com/lazadamy/status/785297551608152065 https://twitter.com/lazadamy/status/785297551608152065 A guide to winning major shopping events to winning major A guide in 2019 https://twitter.com/lazadamy/status/785297551608152065 16 https://twitter.com/lazadamy/status/785297551608152065 https://twitter.com/lazadamy/status/785297551608152065 04Last call on bestsellers Another popular sales strategy on Southeast How to get started: Asian eCommerce platforms, especially during Offer discounts on your store’s best selling items of the the final quarter and last few weeks of the year, year on 11.11, 12.12, or Christmas. If possible, have a is a final roundup sale of the year’s best selling healthy mix of high-value items and cheaper goods to items. In 2018, Lazada’s 12.12 Grand Year-End appeal to buyers with different budgets. Again, promote Sale had a themed day on 10 December called https://markets.businessinsider.com/news/stocks/lazada-s-11-11-and-12-12- your sale weeks ahead of the shopping holiday, which shopping-extravaganzas-smash-records-with-1-3-billion-visits-1027808811 “https://markets.businessinsider.com/news/stocks/lazada-s-11-11-and-12-12-Bestsellers of 2018,” which treated shoppers to shopping-extravaganzas-smash-records-with-1-3-billion-visits-1027808811 will not only raise awareness but will also help your deals on the year’s most popular items. customers save ahead of time.

Buyers also tend to be more comfortable buying products they know other shoppers like. It’s an https://bit.ly/36jK4jk eﬀect known as socialhttps://bit.ly/36jK4jk proof, a psychological phenomenon where people conform to the actions of others. It also taps into consumer 2019 BESTSELLER FOMO, giving them a ﬁnal chance to avail of deals they may have missed earlier in the year.

https://photos.prnasia.com/prnh/20181214/2327104-1-g?lang=0 https://photos.prnasia.com/prnh/20181214/2327104-1-g?lang=0 https://photos.prnasia.com/prnh/20181214/2327104-1-g?lang=0 2019 BESTSELLER https://photos.prnasia.com/prnh/20181214/2327104-1-g?lang=0 https://photos.prnasia.com/prnh/20181214/2327104-1-g?lang=0 https://photos.prnasia.com/prnh/20181214/2327104-1-g?lang=0 https://photos.prnasia.com/prnh/20181214/2327104-1-g?lang=0 https://photos.prnasia.com/prnh/20181214/2327104-1-g?lang=0 https://photos.prnasia.com/prnh/20181214/2327104-1-g?lang=0 https://photos.prnasia.com/prnh/20181214/2327104-1-g?lang=0 https://photos.prnasia.com/prnh/20181214/2327104-1-g?lang=0 https://photos.prnasia.com/prnh/20181214/2327104-1-g?lang=0 https://photos.prnasia.com/prnh/20181214/2327104-1-g?lang=0 https://photos.prnasia.com/prnh/20181214/2327104-1-g?lang=0

A guide to winning major shopping events to winning major A guide in 2019 https://photos.prnasia.com/prnh/20181214/2327104-1-g?lang=0 https://photos.prnasia.com/prnh/20181214/2327104-1-g?lang=0 https://photos.prnasia.com/prnh/20181214/2327104-1-g?lang=0 17 https://photos.prnasia.com/prnh/20181214/2327104-1-g?lang=0 https://photos.prnasia.com/prnh/20181214/2327104-1-g?lang=0 https://photos.prnasia.com/prnh/20181214/2327104-1-g?lang=0 Bringing everything together in your next sale

With so many shopping holidays and events happening all throughout the year in Southeast Asia, the task of choosing which days and seasons to focus on can be daunting. One thing all sellers need to understand, however, is that you don’t need to join all of these events.

Many retailers make the common mistake of spreading themselves thin, only to end up straining their inventory and supply chain, not to mention their ability to deliver orders on time. Remember, speed is of the essence in https://markets.businessinsider.com/news/stocks/consumers-are-still-not- happy-with-their-e-commerce-delivery-experience-a-new-survey-by-parcel- this part of the world. With 34%perform-and-iprice-group-reveals-1028300187 of Southeast Asian https://markets.businessinsider.com/news/stocks/consumers-are-still-not-happy-with-their-e-commerce-delivery-experience-a-new-survey-by-parcel-perform-and-iprice-group-reveals-1028300187 https://markets.businessinsider.com/news/stocks/consumers-are-still-not-happy-with-their-e-commerce-delivery-experience-a-new-survey-by-parcel-perform-and-iprice-group-reveals-1028300187 https://markets.businessinsider.com/news/stocks/consumers-are-still-not-happy-with-their-e-commerce-delivery-experience-a-new-survey-by-parcel-perform-and-iprice-group-reveals-1028300187consumers dissatisﬁed with their delivery experience, there is an opportunity to exceed expectations through your fulﬁllment and shipping during peak shopping seasons. A guide to winning major shopping events to winning major A guide in 2019

18 Look for a reliable eCommerce shipping partner to get the job done. J&T Express delivers eCommerce packages to seven countries in Southeast Asia: Indonesia, Thailand, the Philippines, Malaysia, Singapore, and Vietnam. We can get your customers’ orders to them wherever they are in these countries, all year round. Contact us to get started.

https://www.jtexpress.sg/ https://www.jtexpress.sg/Let’s go! https://www.jtexpress.sg/