Client & Architect developing the essential relationship relationship essential the developing Client & Architect 01_RIBAClients_Cover_wSpine.indd 1 05/08/2015 17:12 ‘The RIBA for Clients ‘Great value buildings ‘What makes a career in initiative is important. for people, communities, construction so special, be It promotes exactly the investors and owners it in design or delivery, is kind of open, collaborative alike are only possible the legacy it leaves. This spirit that’s needed to with architects who work document will help point meet the challenges for well with their clients. us in the right direction’ the construction industry We applaud the RIBA’s Chris Blythe, chief executive, CIOB today’ initiative to explore that Lyndsay Smith, director of education and critical relationship’ national frameworks, Morgan Sindall David Partridge, managing partner, Argent Special thanks to Morgan Sindall, Argent and Chartered Institute of Building for their support in co-funding this report. 02_IFC_RIBAClients_Supporters.indd 2 10/09/2015 14:30 Contents 03 Client & Architect: Developing The Essential Relationship Context Findings Voices Foreword Opportunities Championing Delivering technical On vision On learning 04 10 the vision talent 12 30 Seize this chance Unlocking the huge 14 26 Stephen Hodder Some hard-hitting to demonstrate potential for growth Architects are seen Clients want discusses the value points from Stuart architects’ worth, as the spiritual concept and of vision Lipton urges Stephen Validation leaders of the project technical skills in Hodder 42 one package On listening On international Views from Listening and 16 markets Introduction industry leaders understanding Learning and Nigel Ostime sets 36 07 18 improving out the client- With the RIBA Adapt to prosper: Acknowledgements Clients ask 32 architect dialogue brand, the world is the clear message to 43 architects to Why it’s imperative your oyster, says the profession from Thank you everyone really listen to seek and listen to On collaboration Peter Oborn two years of client feedback 20 research Engaging with Paul Morrell traces On marketing people the blurring of old 39 22 boundaries It’s your best friend, Start buffing up insists Amanda those soft skills On technical talent Reekie 24 We must show End piece we’re more than 41 competent contract Frank Duffy rolls administrators, back the years argues Dale Sinclair ‘We congratulate the RIBA for taking this initiative. Great design is part of the reason we get out of bed in the morning’ Supporters Tom Bloxham, Urban Splash CIOB why he looks for 06 vision and tenacity We’re with you all the way, says Chris Leesman Contributors Blythe 34 Chris Blythe, CEO, Chartered Institute of Building; Professor John Brooks, ex-vice- Chris Moriarty chancellor, Manchester Metropolitan University; RIBA past-president Frank Duffy CBE; Morgan Sindall puts the case for RIBA President Stephen Hodder; Sir Stuart Lipton, partner, Lipton Rogers Developments; Richard Meier, partner, Argent; Chris Moriarty, development director, Leesman; Paul 08 post-occupancy Morrell OBE; Peter Oborn, client adviser, VP International, RIBA; Nigel Ostime, project Lyndsay Smith on evaluations delivery director, Hawkins\Brown; Amanda Reekie, director, Stratton & Reekie; Dale why cooperation Sinclair, director of technical practice, architecture, Aecom. means more for less Client of the Year 40 Project and publication team Linda Stevens; Bobbie Williams; Brian Green, editor; Matt Thompson, advisor and Argent Manchester rapporteur; Eleanor Young, in-house editor; Design by S-T, design; Gail Novelle, subeditor. 28 Metropolitan Cover illustration La Tigre. Published by the RIBA Journal on behalf of the RIBA. Richard Meier on University Client & Architect 03_RIBAClients_Contents.indd 3 05/08/2015 17:11 04 Foreword RIBA President Here’s our chance to show our worth To grasp the huge opportunities of today and tomorrow, architects need to find the keys to the hearts and minds of clients, says Stephen Hodder Significant opportunities await us as archi- manufacturing and about a half in services. play our worth than for a generation or more. tects. That may seem an outlandish statement Today services accounts for 80%, manufactur- Shifting social and economic pressures to those who believe our role has been emas- ing just 10%. By 2000, commercial work rep- will bring subtle transformation. It will not culated, and to those who feel that the value resented about a quarter of all construction, just be about large projects in major cities, but our profession offers is poorly appreciated. five times more than industrial. a whole range of work taking place on the high Massive forces are fundamentally alter- With hindsight that huge transformation street, in commercial centres, in cities, towns ing our society and the buildings we need. seems obvious and straightforward in terms and villages, much of it organically. People – Huge distribution sheds servicing on-line of technical challenges and business models. citizen architects – will reshape buildings to shoppers are displacing consumer palaces. Knocking down factories and replacing them meet their needs. Employees increasingly hot desk or work with shops, offices and homes is not simple, We will succeed by using our talents to in- from home. Coffee shops pop up, patronised but the intellectual, financial and technical terpret these complex changes and what they by professionals tapping laptops. apparatus was pretty much in place. say about what people really want and need. Fears over the environment are prompt- What buildings and structures we will We can envisage new and reconfigured build- ing governments to regulate how resources need in future is far less obvious. How to fund ings that work best for the users and make a are consumed, changing what and how we the transformation is, perhaps, even less cer- sufficient return for the developer to prompt build and how we use buildings. Iconic build- tain. How will investors and government them to invest. We can show our clients how ings reshaping skylines in major global cities most effectively inject their capital to create to unlock value. From there, entrepreneurial stand testament to the flow of global money, value, capture it and make the best return? clients can create business models that best feeding the desire among huge international Architects create more worth than can capture the value generated to finance and corporations for worldwide prestige. be expressed through the capital value of construct a built environment for the future. These are early signs; the full force of buildings. Without even debating the scale or The potential opportunities in the UK change lies ahead. The process of interpreting where this extra value lies we can see that it may seem huge, but are dwarfed by the global this change and realising the future is where exists in the nation’s balance sheet. The asset market. Here RIBA members benefit. The na- the skills, imagination, vision and craft of the value is far greater than the build cost. tion’s regulatory history, stability and rigour, architect come to the fore. Some of the value a building creates spills makes the UK and its professional practices One statistic hints at the scale of the chal- over, as externalities, to benefit neighbours. highly attractive to international clients. lenge and the size of the prize. The UK built This means there will be value generated by So why should we be anxious about op- environment in 2013 was officially valued at the architect that is hard for the developer to portunities? They appear there for the taking. £6.4 trillion. Almost half was the value of the capture. Bad buildings can destroy value in There is one significant proviso. We need land on which the buildings stand. That’s im- the location where they are built. These re- to find the keys to the hearts and minds of portant to note. alities test us as architects. For all this, the clients. This may seem daunting to architects Nobody can predict the exact shape of challenges offer a better opportunity to dis- who feel their value is unappreciated. It need things to come, but we know that how we not be. We found clients eager for the skills, use the built environment is in rapid flux and insight, creativity and leadership that we can transforming today’s built environment to bring to the design and construction process. meet tomorrow’s needs is an immense task. We need to grasp the opportunities to bol- History shows us how powerfully radical We found clients eager ster the perception of our worth. This report, shifts in the economy and society can impact for the skills, insight, and the ongoing work, aims to help architects on what we build. The late 1970s saw the UK find the keys to unlocking opportunities and shift from an industrial to a post-industrial creativity and leadership develop the essential relationship between economy. Then, a third of employment was in we can offer client and architect. • PHOTOGRAPH WILDE FRY Client & Architect 04-05_RIBAClients_Foreword.indd 4 05/08/2015 10:27 Foreword 05 RIBA President LEFT: The roundtables are part of ongoing work to help architects unlock opportunities and enhance the essential relationship with clients. PHOTOGRAPH WILDE FRY Client & Architect 04-05_RIBAClients_Foreword.indd 5 05/08/2015 10:27 06 Supporter’s view Chartered Institute of Building WE’RE WITH YOU ALL THE WAY CIOB chief executive Chris Blythe oers the RIBA president his wholehearted support Dear Stephen, all those who work on a project to a common goal, site op- erative or nancier, architect or construction manager. On behalf of the 42,000 CIOB members across the What makes a career in construction so special, be it globe, I am personally delighted to support the RIBA’s in design or delivery, is the nal product. We know that initiative to enhance the relationship between architects what motivates so many people who choose the built en- and clients.