Key Items A/W 21/22

Women's

@kseniaschnaid er

As consumers apply a more mindful mindset to their wardrobes, transseasonality, sustainability and craft will evolve women's fashion denim Action Points

In a challenged market, the active curation of products which can hold their value will be key. Put renewed design and communication focus on familiar timeless pieces, invest in heritage-driven looks remastered for modern lifestyles and design for resale potential. 1. Transseasonal pieces become more important as people 'buy less but better', so elevate timeless classics such as the flare, trucker and taper jean with details that promote longevity and versatility. 2. Vintage and archive is becoming increasingly important as consumers look for a sense of comfort from their . Use the 1970s and 1980s as inspiration, but evolve the eras' shapes with modern twists to capture the fashion crowd. 3. Consumers will expect new levels of eco credentials from the garments in their wardrobes as they become conscious of their environmental impact. Take a 'less is more' approach and promote responsible fabric and wash innovations. 4. Consumers will invest in handcrafted items that promote sustainable messaging, so embrace creative resourcefulness with techniques such as remaking and upcycling.

Lorod Stud io The Retro Taper

Why is it key? High-rise continue to perform well for women and the appetite for 1980s inspiration drives newness via pleated details. This flattering fit will have wide market @ashbrooke appeal and offers a fashion-forward update to commercial classics such as the mom jean and barrel leg, which are familiar across retail.

Retro Taper

@aylin_koenig

Design details: the silhouette is loose and relaxed, but is defined by its sharp taper and cropped hemline that frame the ankle. Authentic fabric character is essential, but use recycled fibres and low-impact washes to achieve the vintage look. O ff White

@lyd iajanetomlinson @ashbrooke The Graduated Flare

Why is it key? Prolific across the A/W 20/21 catwalks and , the flare takes hold as a key fashion item for women, as called out in our Soft Retro theme. The subtle bohemian @ashbrooke style and easy-to-wear look gives a sense of sought-after certainty for consumers looking to buy into hardworking pieces. While the item is rooted in vintage 1970s style that covers bases for core items, it's important you evolve the timeless shape with modern twists so it captures the attention of the fashion crowd. Grad uated Flare

@rollasjeans

Design details: high-rise and fitted waists are key with gentle flare throughout the leg. Opt for comfort stretch so you achieve hold and authentic vintage character. Overdye treatments look new, as do #patchwork constructions. @hypebae

Paris Christian Dior The Western Jean

Why is it key? As vintage thrives, use the opportunity to tell new narratives through special one-off pieces that evoke nostalgia. Customers will value the thrill of discovery and Isabel Marant É toile finding something new in the old. This archive- inspired jean is commercial in its shape, taking form from the popular 1980s high-rise jean, but is updated with enough colour and #channelingamericana details that it will appeal to young women looking for a statement piece for the party season. Western Jean

@palomawool

Design details: use the topblock as a canvas for experimentation, looking to vintage Western-style yokes or ergonomic seam detailing reminiscent of 1980s styles. Dropped shapes emphasise the rise, while

embellishments that contour the @killla.kate shape add a statement finish. @palomawool @simonmillerusa The Classic

Why is it key? Up 30% YoY and holding 44% of the mix in A/W 20/21, the classic shirt is a #collectionessential. For denim, these simple shapes are the perfect way to capture the @simplysuzette heightened interest in smart and sartorial looks that have been showing a strong presence on the recent catwalks and street style. These options present an entry point to eco fabric initiatives outside of jeans. Think about organic or recycled , as well as synthetic alternatives such as Tencel or Renewcell. Classic Shirt

Closed Design details: loose and fluid shapes are key, with details such as ruching and helping to control volume and add a feminine look. Play with yoke detailing for a decorative finish, while twin chest add a functional element. Use low- impact wash techniques to @lind atol_

achieve the desired end result. Drop Tokyo @ashbrooke The Shrunken Trucker

Why is it key? The denim offers reassurance as a familiar and versatile style that will be essential for providing the timeless and long-lasting items that consumers are Moussy increasingly seeking. Aligning with the 1980s- inspired and dressed-up trends tracked on the catwalks, this revised silhouette offers an upselling opportunity through coordinated sets. The cropped proportion works best with commercial high-rise jean shapes for a fashion- forward take on double denim styling. Shrunken Trucker

Hud son Jeans Design details: reimagine classic type-III looks with novelty details such as zippers that lend both a functional and fashion-forward look, while type- II pleating nods back to heritage styles. Switch out traditional denim for plaids or extreme bleach effects. Play with sleeve Helmut Lang

volume via darts at the elbow. Hud son Jeans @michaelolestad The Crafted Shearling

Why is it key? Upcycling presents brands with an entry point to the circular economy using remaking as a way to creatively manage excess stock or waste. Not only is this a great @simonmillerusa way to convey sustainable messaging to consumers, it also captures the ongoing movement for co-crafting. Designing items that can be remade, reused or resold will educate and incentivise people to be active in circular systems, and will enable brands to profit from a product beyond the first point of Crafted Shearling purchase.

@gigihad id Design details: use the pieced construction of the trucker jacket to create tonal patchworks in both denim and exposed shearling. Integrate recycled polyester as a way to tackle issues around the impact of synthetic fibres associated with shearling. Upsized, boxy fits @kseniaschnaid er

with a cropped hem work best. @calvinklein @savislook The 1970s Safari Jacket

Why is it key? Reflected in the Soft Retro trend on the A/W 20/21 catwalks, sophisticated takes on 1970s style are all about smartening- up, so think about alternative outerwear Rivet Mag options that speak to an elevated take on double-denim style. Referencing the familiar becomes sought-after since it breeds a sense of comfort, giving consumers reassurance in times of uncertainty. Take the opportunity to introduce responsible fabric and wash innovations that will elevate your collections 1 9 7 0 s Safari Jacket with low-impact credentials.

@kellouhar

Design details: make reference to original 1970s safari styles with elongated fits and large multifunction pockets. Raw denim gives the item a premium look, while stonewash finishes have commercial appeal. Use

laser finishes to achieve tonal Nili Lotan colour to create a dynamic look. Re/Done Closed Range Plan

Crafted Shearling Shrunken Trucker

Western Jean Graduated Flare Retro Taper Classic Shirt 1970s Safari Jacket