Work Examples | Megan Hanson

2012-2020, Collegiate and Professional samples

Calendar | Press Rep Overview

Summer 2014, Management Intern Roundabout Theatre Company

Created a color-coded calendar to organize the contract start and end dates for Roundabout’s upcoming season. ATPAM Press Reps Overview - 2014/2015 August September October November December S M T W T F S S M T W T F S S M T W T F S S M T W T F S S M T W T F S 1 2 1 2 3 4 5 6 1 2 3 4 1 1 2 3 4 5 6 3 4 5 6 7 8 9 7 8 9 10 11 12 13 5 6 7 8 9 10 11 2 3 4 5 6 7 8 7 8 9 10 11 12 13 14 15 16 17 18 19 20 10 11 12 13 14 15 16 12 13 14 15 16 17 18 9 10 11 12 13 14 15 14 15 16 17 18 19 20 21 22 23 24 25 26 27 17 18 19 20 21 22 23 19 20 21 22 23 24 25 16 17 18 19 20 21 22 21 22 23 24 25 26 27 28 29 30 24 25 26 27 28 29 30 26 27 28 29 30 31 23 24 25 26 27 28 29 28 29 30 31

31 30

January February March April May S M T W T F S S M T W T F S S M T W T F S S M T W T F S S M T W T F S 1 2 3 1 2 3 4 5 6 7 1 2 3 4 1 2 4 5 6 7 8 9 10 1 2 3 4 5 6 7 8 9 10 11 12 13 14 5 6 7 8 9 10 11 3 4 5 6 7 8 9 11 12 13 14 15 16 17 8 9 10 11 12 13 14 15 16 17 18 19 20 21 12 13 14 15 16 17 18 10 11 12 13 14 15 16 18 19 20 21 22 23 24 15 16 17 18 19 20 21 22 23 24 25 26 27 28 19 20 21 22 23 24 25 17 18 19 20 21 22 23 25 26 27 28 29 30 31 22 23 24 25 26 27 28 29 30 31 26 27 28 29 30 24 25 26 27 28 29 30

31

June July S M T W T F S S M T W T F S 1 2 3 4 5 6 1 2 3 4 7 8 9 10 11 12 13 5 6 7 8 9 10 11 14 15 16 17 18 19 20 12 13 14 15 16 17 18 21 22 23 24 25 26 27 19 20 21 22 23 24 25 28 29 30 26 27 28 29 30 31

The Real Thing (AA #1) Contract Starts (Monday, 4 weeks before 10/02 1st preview): 9/04/14 Contract Ends (with closing performance): 1/11/15 (as of 7/31) Press rep/s on contract:TBD

th On the 20 Century (AA #2) Contract Starts (Monday, 4 weeks before 2/12 1st preview): 1/15/14 Contract Ends (with closing performance): 7/05/15 (as of 7/31) Press rep/s on contract:TBD

Indian Ink (Pels #1) Contract Starts (Monday, 4 weeks before 9/04 1st preview): 8/14/14 Contract Ends (with closing performance): 12/07/14 (as of 7/31) Press rep/s on contract:TBD

Into the Woods (Pels #3) Contract Starts (Monday, 4 weeks before 12/18 1st preview): 11/20/14 Contract Ends (with closing performance): 4/12/15 (as of 7/31) Press rep/s on contract:TBD

Little Children Dream of God (Black Box) Contract Starts (Monday, 4 weeks before 1/22 1st preview): 12/25/14 Contract Ends (with closing performance): 4/19/15 (as of 7/31) Press rep/s on contract:TBD

Production Meeting Report | Violet

Spring 2014 Wichita State University

This is an example of the production reports I sent out to the production team. For every show I stage manage, I assign a unique color and icon to ‘brand’ all paperwork. Doing this instantly makes the reports and paperwork easy to identify – which is especially helpful for those working on multiple productions at once. VIOLET Production*Meeting*Report*–*Page*1*of*2* Date:*Thursday,*December*19**

Meeting'Agenda'

Introductions*–*Directorial*Concept/Scenic*Concept*–*Questions/Concerns*from*rest*of*Prod*Team*

!

NOTES' Scenic* Design*Concept*–*simplistic,*grey*color*range,*weathered*pine/rock/shapes,*staging*without*worrying* abour*scene*shifts* GNo*band*on*stage,*in*orchestra*pit* G2*distint*playing*areas,*utilizing*platforms*to*help*differentiate*between*memory*and*reality*scenes* GDoing*away*with*set*changes,*not*worried*about*creating*the*literal*places*as*there*are*SO*many* GWill*have*platforms*in*pit*too* ' Projections' Concerned*with*cost?* GYes,*will*get*estimate*from*MRC* GWill*start*by*looking*for*2*projectors* GProjection*surface*=*mid*stage* Costumes* Costume*changes?* Gno*complicated*or*long*changes,*small*additions/changes*will*be*best* * ' Lighting* GWill*need*to*hash*out*specifics*on*working*over*the*pit* Gligting*pole*right*now*isnt*easily*accessible* ' Props' N/A' ! ! VIOLET Production*Meeting*Report*–*Page*2*of*2*

Sound' N/A' Music' GWill*have*8G10*in*orchestra*(in*Pit)* GWill*start*working*with*ClickTrack* GLowering*“Luck*of*the*Draw”*(possibly)*for*Bailey,*and/or*his*final*song/solo* GStart*rehearsing*music*Feb*3* Choreography' Jennie*Hughes*to*be*Assistant* Fight' Memphis*fight* ***Gmore*DS/DR* GNo*platforms*are*raked*(esp.*over*pit)* General/Misc.' Violet*–*has*a*simplicity*to*it,*its*not*the*giant,*stereotypical*BGway*musical,*about*forgiveness** GNot*worried*about*creating*all*of*the*literal*places* GCast*will*be*on*stage*for*the*full*show,*responsible*for*all*set*changes* GEach*cast*member*will*have*suitcase,*suitcases*will*help*create*pictures*(ie.*seats*on*bus,*pulpit*in* church)* GWe*don’t*want*to*loose*momentum*with*long*scene*shifts*and*blackouts* * GSunday,*Feb*16*Cast*ReadGThrough* *****G*No*Bailey*(Trojan'Women*Tech)*–*Michael*Allen*as*understudy* * !

Next'Meeting' TBD'–'early'January'–'“checkFin”' ! Thank*You,* Megan*Hanson,*SM* Rehearsal Report | The Dead Guy

Spring 2015 Wichita State University

Another example of paperwork I created. Notice again the unique branding for the show – Dark Purple and a TV. !!

Rehearsal(Report(( Date:(Monday,(January(26(

Rehearsal(Agenda( Start(Act(2(

!

Rehearsal(Minutes(( Start:( 7:00( Break:( 8:32( Go:( 8:42( Break:( ( Go:( ( End:( 9:59( ( NOTES( Scenic( The(Door(‘tabs’(–(can(they(be(the(full(height(of(the(door(so(we(can’t(see(actors?( Disneyland(–(Lamp(post(needs(to(move(about(1ft(SL((for(now)( ( Video( ( ( Costumes( Can(we(get(a(rehearsal(tote(bag/purse(for(Gina(to(work(with?( ( Lighting( ( ( Props( Coffee(mug/disposable(cups(for(Gina( Plenty(of(slips(of(paper(for(Virgil(to(read(potential(charities(off(of((Act(2,(Scene(2)( ( General/Misc.( ( ( !

Next(Rehearsal( Tuesday,(January(27(@(7(!(finishing(Act(2,(starting(with(Scene(5( ! Thank(You,( Megan(Hanson,(SM( Pre-Show Checklist | Rosencrantz & Guildenstern

Fall 2012 Wichita State University

Rosencrantz & Guildenstern Are Dead Pre-Show/Intermission Checklist

9/26 9/27 9/28 9/29 9/30 NOTES 6:15/12:45 Attendance Mop/Sweep Stage 6:40/ 1:10 Check Props – See Pre-Sets Check Rails Load Cart (See Pre-Sets) Pre-Set Cart – Wing 1 Pre-Set Barrels – Wing3 Coins (R&G) 6:50/1:20 Light Check Sound FX Check 6:55/1:25 LX -Work Lights - Dalton LX - PreSet GO Rail 1 – Trees IN Rail 2 – Show Drop IN 5 to House 7:00/1:30 Open House Sound – PreSet GO 7:15/1:45 Call 15 7:20/1:50 Call 10 7:25/1:55 Call 5 Check-in with House 7:28/1:58 Call Places (2 min) Headset Check

INTERMISSION – ACT 2 Check Props – See Pre-Sets Prayer Book SR - O Dagger SL - H Trick Dagger SR - Player Swords (3) – H, R & G Skull – SL Trunk Rail 4– “To Be” Drop IN Rail 5- Purp. Curtain IN 3 min House Announcement 2 min Call Places Headset Check

INTERMISSION – ACT 3 Check Props – See Pre-Sets Foils (US of mini) Goblet (US of mini) England Letter (G) England Letter (Ham) Check Umbrella Rail 6- Purp. Curt. OUT Rail 7- “To Be”Drop OUT Rail 8 – Mast IN 3 min House Announcement 2 min Call Places Headset Check POST-SHOW Rig-Up MAST Lock-up Booth Lock-up Dressing Rms Shut off Lights Lock Doors

Shift Cues | Rosencrantz & Guildenstern

Fall 2012 Wichita State University

Rosencrantz & Guildenstern Are Dead Shift Cues

ACT 1 Player Assign.

Pre-Show Set Up Load Player Cart (SR) The Players Coins to R & G Stagehand Crew Mini Stage C, Yellow Spike Stump SL, Spike (on plaster line) Rock SR Spike (on plaster line) Show Drop (IN) RAIL 1 Trees (IN) RAIL 2 Show Drop (OUT) RAIL 3 INTERMISSION (b/w Act 1 and Act Prayer Book SR 2) Dagger SL Place Skull – on SL trunk Rachel/Karina Attendant capes (2) – behind Rian/Karina curatin Stump and Rock OFF Rian = Rock (Rock = under SR prop table Allyson = Stump Stump = under SL prop table) “To Be” Drop (IN) RAIL 4 Push Mini Stage Forward to Robert, Sean, Kyle, Dan match Blue Spike Place Trunk SL, against DL corner Karina, Rachel of Mini Stage Purple Curtain (IN) RAIL 5

“Act 3 Presets” (during 1st Intermission) Fly Rail Trees OUT Fly Rail Full Black OUT (LINE 26) Fly Rail Cyc OUT Fly Rail Back Legs OUT SHIFT Push Upper Deck ON (rotate to the front) SHIFT Move Player, R&G Barrels behind “To Be” Drop SHIFT Move Ham Barrel to 1st Wing Fly Rail Cyc IN Fly Rail Back Legs IN

INTERMISSION (b/w Act 2 and Act Foils (US of mini stage) Robert 3) Goblet (US of mini stage) Dan Crowns (2) Dan Purple Curtain (OUT) RAIL 6 “To Be” Drop (OUT) * RAIL 7 Trunk OFF (SL wall b/w dock and Rachel, Karina = Trunk pit door) * Move Mini Stage DR, to Green Robert, Sean, Kyle, Dan Spike (at Stage Edge)* Barrels ON (Ham DR corner Mini Rian, Allyson = R&G Barrel stage; RG Barrel center spike, (check latch) Player Barrel UR spike)** Rachel, Karina = Players Barrel Allyson, Rian = Hamlet Barrel Upper Deck ON (umbrella on Robert, Sean, Kyle, Dan top) Pink Spikes Mast (IN) RAIL 8 CURTAIN CALL Show Drop (IN) RAIL 9 (BLUE SPIKE) Post-CURTAIN Show Drop (IN) – all the way RAIL 10 (PRE-SHOW SPIKE) Post-Show Props BACK to SR Prop Table

Master Props List | Crazy For You *items rented from Music Theater of Wichita

Spring 2013 Wichita State University

Crazy For You Props List (From MTW)

Full Props List Large Chair Box 26 Gold Chairs (20 reg/ 6 stabilized) Desk Bell 2 Flower Boxes Rigged Wooden Spoons Zangler Follies Banner 6 Cigarette Holders Cuckoo Clock (2 parts – Clock & Bird) 2 Silver Pot Lids Watering Can Brown and Cream Standard Jug Hand Shovel Brown and Cream Pot Daisy Pot Air Pump 2 Bentwood Chairs (Padded on bottom) Plunger 2 Mining Picks Pie Pan Feed sack 2 Chez Lank Menus Us Mail Bag Hub Cap Flour Bag Spy Glass Retractable Telescope Round Red Checkered Café Table Cloth Stage Management Binder 2 Fodor Backpacks Silver Tin Cup Shaving Bib Flag Base 2 Bar Towels 4 Sandpaper Blocks Bobby’s Umbrella Canteen Mother’s Cane 2 Saws 2 Sandbags 4 Mining Hats 4 Makeup Boxes Ticket Crate 2 Dance Canes 4 Black Binders Brown Register French Flag Awning Binoculars 3 Paint Brushes 3 Paint Cans Weed Pot Bundle of Sheets Spittoon

Full Props List Push Cart Large Fragile Box Magician Trunk Steamer Trunk Wardrobe Gondola Bass 2 Scrub Brushes Briefcase with Money Attached Lock and Loose Money 1 Orange Suitcase (Bobby) 4 mallets Black Suitcase with White Trim Whittle Block and Knife (Zangler) Plywood with Cuts Tin Pan Washboard 2 Tin Cups Act 2 Pull Rope for Limo Silver Flashlight Hotel Sign Tickets 3 Leather Briefcase Wrench Bobby’s suitcase 2 Hammers Hat Box Dressing (set of 3) Card Deck Large Box Gold Nugget Yellow and Rust Suitcase 2 Screwdrivers Box 5 Rust Suitcase Wooden Crate (dressing) Light Tan Suitcase Hankies Light Blue Suitcase Bar Towel Dark Brown Suitcase Igloo Cooler Dressing Rope Spool 3 Food Trays Moose Large Jug for Bar Dressing Glass Bottles 3 Cocktail Spoons Apple Bin with Rodeo Bottles 3 Chez Lank Menus 9 Lace Hankies Box 4 Bottle Crate Pink and Blue w/Tan Suitcase Cuckoo Clock Rigging Orange Brown Big Suitcase Cowboy on Horse Painting Black Metal Suitcase Cowboy campfire painting 2 Red-Brown Suitcase Horse on Farm Painting Black Suitcase Butter Churn Dark Brown Suitcase Broom Small Lantern 2 Small Milk Cans 2 Wooden Tea Boxes (1 lid) Large White Metal Pitcher Wood Crate Folgers Can 2 Rodeo Beer Bottles Metal Tea Pot Milk Can

Lantern Small Fragile Box 10 Candlestick Phones Rope Pedestal Wicker Laundry Basket 11 Mining Pans Shovel Small Apple Bin Pink Handled Broom Ghost Light Large Cowboy Portrait Food Service Tray (in Blanket) 2 Bulletin Boards Vacuum Cleaner Horse Photo Ax Annie Oakley Photo 10 Pink Axes 2 Duck Photos 2 Corrugated Roof Pieces (travel on top) Hotel Guide Lines Easel Stiff Upper Lip Table

Loose Items Limo Post Office Table 2 Tupperware Containers of 2 Corrugated Sheets Liquor Bottles (bar dressing and champagne glasses) Oil Barrel with plastic beer Saloon Table bottles (18) American Flag Chez Lank Table Small Lectern Tolling Steel Escape Ladder Hand Cart Bench Bentwood Ladder Stool Coat Rack 4 Gray Kitchen Chairs Wardrobe Rack Standing Mirror Large Barn Rehearsal Flat 2’6” x 8’ Piano

Fly Cues | Crazy For You

Spring 2013 Wichita State University

Crazy For You Fly Cues

ACT 1 Pre-Set TO: Backstage view of Zangler’s Theater

FLY: Gaiety Curtain IN FLY: Deadrock Cyc IN FLY: NYC Flats IN FLY: NYC Header IN Scene 1 After Michael Allen and Showgirls bow FLY: Zangler Curtain IN On Josh’s entrance to give speech FLY: Zangler Curtain OUT After Showgirls bow (following Josh’s Exit) FLY: Zangler Curtain IN Scene 1 – “Audition” (1-1-4) FLY: “Gaiety Curtain” IN During Bobby’s audition after Gaiety Curtain is FLY: Deadrock OUT in place FLY: Zangler Curtain OUT FLY: NYC Flats IN (flown up slightly) FLY: NYC Header Scene 1 – Scene 2 TO: Outside of Zangler’s Theater

FLY: Gaiety Curtain OUT Scene 2 Car exits to Dock SL Scene 2 – Scene 3 TO: Main Street, Deadrock

FLY: NYC Flats OUT FLY: NYC Header OUT Scene 3 – Scene 4 TO: Inside Saloon

Scene 4 – Scene 5 TO: “Desert”

After the SR/SL units move past the Bar’s FLY: Deadrock Cyc IN former location

Scene 5 – Scene 6 TO: Gaiety Theater

Set rotated in full then IN FLY: Zangler Curtain IN FLY: Deadrock Cyc OUT Scene 6 – Scene 7 TO: Main Street, Deadrock

With LX 56 at end of Scene 6 FLY: Zangler Curtain OUT Scene 7 – Scene 8 TO: Gaiety Theater

When SR/SL units rotate in full FLY: Zangler Curtain IN Scene 8 – Scene 9 TO: Gaiety Theater

FLY: Zangler Curtain OUT Scene 9 – Scene 10 TO: Backstage of Gaiety Theater

Scene 10 – Scene 11 TO: Main Street, Deadrock

ACT 2 Pre-Set TO: Inside Saloon

Scene 1 – Scene 2 Inside Saloon

Scene 2 – Scene 3 TO: Gaiety Theater &“Vacuuming Scene”

FLY: Gaiety Curtain IN Scene 3 (bottom of 2-3-25) FLY: Gaiety Curtain OUT Scene 3 – Scene 4 TO: Outside of Zangler’s Theater (NYC)

FLY: NYC Flats IN FLY: NYC Header IN Scene 4 – Scene 5 TO: Mainstreet, Deadrock

FLY: NYC Flats OUT FLY: NYC Header OUT Scene 5 (FINALE) TO: Open stage Cue – Bobby: “Who could ask for anything more" FLY: Zangler Curtain IN

Prompt Book | Crazy For You

Spring 2013, Performance Book Wichita State University

These pages are taken from my performance prompt book (I always keep two: one for rehearsal and blocking notation, one for performance cues). These show how I anticipate and notate cues, as well as notes on shift cues.

doodle.com | The Dead Guy

Spring 2015 Wichita State University

I wanted to include this to show one of the applications I like to use when scheduling. Doodle.com is very user friendly and allowed for me to schedule fittings and other appointments outside of rehearsal without having to call a meeting.

Senior Juries Checklist | Welsbacher

2014 - 2015 Wichita State University

My senior year, I worked as Student Production Manager. One of my responsibilities was to manage our black box theatre, the Welsbacher. This is the checklist I created for seniors to use in preparation for their juries. Student Copy Welsbacher CHECKLIST – Senior Juries

Each Senior Jury director has use of the Welsbacher for 3 days total. This includes 2 rehearsals and your final performance. Each jury is expected to strike everything following their performance, that night.

For security reasons, be sure to only use the front, glass doors each night. We will let PerfFac/Welsbacher security know that the space is being used on your three nights, but listen for the alarm going off when you first enter. If you hear a constant beeping, enter 496425 into the security pad to the right of the entrance (your right when you walk in; left if looking at the door). If you hear nothing, don’t do anything.

The following is a checklist to ensure that every senior jury has the same experience in a clean, safe space.

General/Misc. Get keys Confirm rehearsal times – so we can notify PerfFac/Welsbacher security Have walk-through of space with Student-Production Manager Load props, costumes, set pieces IN Record all props, costumes, set pieces that are not original to the Welsbacher. Keep one copy, return one copy to Student Production Manager Be sure to lock up each night – lights off - Night 1 - Night 2 - Night 3 (performance)

Strike (Night 3) Props/Costumes/Set (Use record for reference) Ensure actors clean up dressing rooms Wipe down counter tops and mirrors Restroom sink and toilet (green room) must be cleaned Remove trash from building Sweep stage/green room/dressing room Turn off SM station Turn off sound system Turn off light board Remove any posters/lobby display

If you have any questions, please feel free to contact the Student Production Manager (Megan Hanson - 515.779.2951 – [email protected]) Student Copy Record of Props/Costumes/Set Pieces

PROPS

COSTUMES

Student Copy SET PIECES

Period Calendar | A&M Management

2017

As Senior Admin, I organized a calendar to show the start and end of each period. This is used by all management staff and the third party company that helps manage our payroll and taxes. A&M Management - Period Calendar 2017

January 2017 February 2017 March 2017 S M T W T F S S M T W T F S S M T W T F S 2 3 4 5 6 7 1 2 3 4 1 2 3 4 8 9 10 11 12 13 14 5 6 7 8 9 10 11 5 6 7 8 9 10 11 15 16 17 18 19 20 21 12 13 14 15 16 17 18 12 13 14 15 16 17 18 22 23 24 25 26 27 28 19 20 21 22 23 24 25 19 20 21 22 23 24 25 29 30 31 26 27 28 26 27 28 29 30 31

April 2017 May 2017 June 2017 S M T W T F S S M T W T F S S M T W T F S 1 1 2 3 4 5 6 1 2 3 2 3 4 5 6 7 8 7 8 9 10 11 12 13 4 5 6 7 8 9 10 9 10 11 12 13 14 15 14 15 16 17 18 19 20 11 12 13 14 15 16 17 16 17 18 19 20 21 22 21 22 23 24 25 26 27 18 19 20 21 22 23 24 23 24 25 26 27 28 29 28 29 30 31 25 26 27 28 29 30 30

July 2017 August 2017 September 2017 S M T W T F S S M T W T F S S M T W T F S 1 1 2 3 4 5 1 2 2 3 4 5 6 7 8 6 7 8 9 10 11 12 3 4 5 6 7 8 9 9 10 11 12 13 14 15 13 14 15 16 17 18 19 10 11 12 13 14 15 16 16 17 18 19 20 21 22 20 21 22 23 24 25 26 17 18 19 20 21 22 23 23 24 25 26 27 28 29 27 28 29 30 31 24 25 26 27 28 29 30 30 31

October 2017 November 2017 December 2017 S M T W T F S S M T W T F S S M T W T F S 1 2 3 4 5 6 7 1 2 3 4 1 2 8 9 10 11 12 13 14 5 6 7 8 9 10 11 3 4 5 6 7 8 9 15 16 17 18 19 20 21 12 13 14 15 16 17 18 10 11 12 13 14 15 16 22 23 24 25 26 27 28 19 20 21 22 23 24 25 17 18 19 20 21 22 23 29 30 31 26 27 28 29 30 24 25 26 27 28 29 30 31

Period 1 Jan 2 – Jan 29 Period 9 Aug 14 – Sept 10

Period 2 Jan 30 – Feb 26 Period 10 Sept 11 – Oct 8

Period 3 Feb 27 – March 26 Period 11 Oct 9 – Nov 5

Period 4 March 27 – April 23 Period 12 Nov 6 – Dec 3

Period 5 April 24 – May 21 Period 13 Dec 4 – Jan 1

Period 6 May 22 - June 18

Period 7 June 19 – July 16

Period 8 July 17 – Aug 13

Ground Plan | Jesus on a Forklift, ‘Come to Jesus’ Release Party

2018, Event Coordinator Exile Brewing Company

Diagram (not to scale) was used to assist in the decoration of the brewery’s cellar. This showed which tanks would have wreaths on them, where the tree would be staged, and where string lights should be attached. CASH BAR

FOG MACHINE Volunteer Passes | Exile Music Fest

2019, Event Coordinator Exile Brewing Company

I recruited, scheduled, and coordinated all volunteers for our third annual music festival. Jobs ranged from “Backstage,” “Box Office,” and “Grounds,” over the course of three 3-4 hour shifts throughout the day. These passes gave each volunteer their job responsibilities, important contact numbers, and displayed their name

I-Best Stack | I-Best Conference

2019, Event Coordinator Exile Brewing Company + Iowa Brewer’s Guild

This is a sample of the paperwork I created when producing the I- Best Conference with the Iowa Brewer’s Guild. We’d never done an event with this type of schedule or of this size before. The conference took place over 2 days, we had over 200 attendees, 20 tradeshow booths, 3 seminar spaces, and 4 supply/equipment vendors. I-BEST 2019 SET-UP

EXPANSION Chairs 250 8' Tables 25 Projector 1 Screen 1 PA System 1

CELLAR Chairs 30 6' Tables 24

BOTTLING LINE Chairs 50 8' Tables 3 + 1 (Exile) Projector 1 Screen 1 PA System 1

UPSTAIRS Chairs use Exile Chairs 8' Tables use Exile Tables Projector 1 Screen 1 PA System 1 Kegerator 1

9:00am

11:15am 12:00pm

4:00pm I-BEST 2019 SET-UP

THURSDAY PA Delivery Chair & Table Delivery Bloody Mary Mix Drop Off Bloody Mary Garnish Build Friday's Boxed Lunches Build and Stage - Cold Box Stage Beer (Bring up Wheeled Tub from Basement) - Cold Box Stage Tradeshow Food Signs - Make, Print, Laminate Set Up - Upstairs (Table & Chairs)

FRIDAY 6:45am Open Back (Dock) Door 7:00am Pick-Up Coffee 7:15am Pick-Up Donuts 7:30am Arrive at Exile 8:00am Conference/Tradeshow Starts

11:30am Set-Up Lunch 12:00pm Ring In Conference Lunch

SATURDAY

8:00am Pick-Up Coffee 8:15am Pick-Up Donust 8:30am Arrive at Exile 9:00am Conference/Tradeshow Starts

11:15am Set-Up Lunch (Chafers, etc.) 12:00pm Ring In Conference Lunch

4:00pm Start tearing down Bottling Line & Tradeshow

*Leave PA systems at front by elevator *Leave chairs & tables by dock door I-BEST 2019 MASTER SCHEDULE

Event Description Location Friday, November 1 8:00 Registration Tradeshow Begins Cellar Ann Fahy, "The Case for 9:00 Opening Keynote Strategic Mapping" Expansion 10:15 BREAKOUTS Dan Weber, Scaling Up Brewing Track Recipes Expansion Tim Brady, Your Service Sucks! - That Guy on Business Track Yelp Upstairs Room Camille Urban, Trade Legal Track Secret/Non-Compete Bottling Line 11:30 BREAKOUTS Brewing Track Liz Pratt, Sensory 201 Expansion Ann Fahy, Strategic Plan Business Track Deeper Dive Upstairs Room Abhay Nadipuram & Kassandra Ricklefs, Pun Legal Track Love v. Blatant Theft Bottling Line 12:30 LUNCH Expansion 2:00 BREAKOUTS Eric Sannerud, Might Axe Hops, Hops: The Brewing Track New School Expansion Jenic Johnson, The Business Track Business of Brewing Upstairs Room Legal Track Nyemaster Good, TBD Bottling Line 3:15 BREAKOUTS Brewing Track Lance Shaner, Kveik Expansion Eric Selander, Solid Self- Business Track Distribution Stategies Upstairs Room Mark Hudson, Legal Track Workplace Harassment Bottling Line 5:00 BREAKOUTS Cory O'Neel, Sensory Brewing Track Training (Limit 20) Expansion Quinton McClain, Line Business Track Bleaning (Limit 30) Upstairs Room Mark Fischer & Andrea Legal Track Smith, Exporting Bottling Line 6:00 Dinner On Your Own I-BEST 2019 MASTER SCHEDULE

8:00 Bottle Share Bottling Line

Saturday, November 2 9:00 Tradeshow Cellar 9:00 Freshman Orientation Expansion IBG Brewery Member 9:30 Meeting Expansion Panel Discussion: 10:45 Taproom Tips & Tricks Expansion 12:00 LUNCH Expansion Tradeshow Ends Cellar 1:00 BREAKOUTS Dan Weber, Yeast Brewing Track Health Expansion Terry Timmerman, Annual Business Business Track Planning Bottling Line 2:30 BREAKOUTS Joe Bolick, Sustainability Brewing Track Practices Expansion Drew Larson, Business Track Succession Planning Bottling Line Maureen Ogle, "Whose 4:00 Closing Keynote Beer Is It, Anyway?" Expansion Social Strategy | Meteor Bar

2020, MA Brand Communications, Course Work Drake University

Featuring Minneapolis’ own, Meteor Bar, this is an example from my graduate work showcasing my writing and research abilities.

Meteor Bar – Social Media Strategy

Megan Hanson Digital Media Strategies May 23, 2020

“Meteor [Bar,] a dive bar, but elevated.”1 Based in Minneapolis, Meteor Bar opened its doors in December of 2019. Started by two veteran, local bartenders, Meteor Bar boasts being a “Good Ass Bar” with “Good Ass Hot Dogs and Stuff.”2 They’re small and intimate, with no fuss or anything fancy. 3 Only a handful of months old, Meteor has built a small and loyal fan base; on Facebook they reach 1,315 followers and on Instagram they post to 2,730 followers (1,000 of these “Meteorytes”4 were obtained within their first three days of operation). Below is a recommended social media strategy for Meteor Bar to adopt to grow their digital presence and build their Meteoryte [sic] following.

What two social networks do you recommend the company focus on and why? I recommend that Meteor Bar continues to use and focus on Instagram and Facebook for their social media strategy. These two platforms allow account holders to curate both the images and other content that reflects their brand, and interact directly with their audience (direct messaging, call-to-action buttons, comments, shares). Users today demand that information be delivered easily and quickly. Both platforms provide a clear space for vital information about the company: contact, location, hours, website.

According to Statista, the average Instagram user is between the ages of 25 and 345 and Facebook sees the most users between 18 and 49.6 Additionally, Facebook continues to be one of the leading online platforms after celebrating their 15-year anniversary,7 and Instagram continues to grow it’s user base. This age range is mirrored by the target market for bars and alcohol advertising.8 It is important to angle your social media strategy to the platforms that are being most used by your target audience, therefore Facebook and Instagram should continue to be the focus.

What is the company’s current written profile and profile images on those two networks, and how would you change them? Why do you suggest making those changes? On Facebook, Meteor Bar has a very complete profile. All information that a curious newcomer may need is found on their ‘About’ page: website, location, contact information,

1 Cassel, Emily. “Two Very Good, Very Different North Side Bars Just Opened within Stumbling Distance of Each Other.” CityPages, 2020, www.citypages.com/restaurants/two-very-good-very-different-north-side- bars-just-opened-within-stumbling-distance-of-each-other/567564941. 2 Meteor Bar, 2020 https://www.meteormpls.com/ 3 March, Stephanie. “Coming Soon: Meteor Bar.” Mpls.St.Paul Magazine, 2019. 4 Meteor Bar Instagram Post (December 29, 2019) https://www.instagram.com/p/B6rc- lhFpdA/?utm_source=ig_web_copy_link 5 Clement, J. “U.S.: Average Age of Instagram Users.” Statista, 30 Mar. 2020, www.statista.com/statistics/398166/us-instagram-user-age-distribution/. 6 Clement, J. “U.S. Facebook Usage by Age Group 2019.” Statista, 23 May 2019, www.statista.com/statistics/246221/share-of-us-internet-users-who-use-facebook-by-age-group/. 7 Perrin, Andrew, and Monica Anderson. “Share of U.S. Adults Using Social Media, Including Facebook, Is Mostly Unchanged since 2018.” Pew Research Center, Pew Research Center, 10 Apr. 2019, www.pewresearch.org/fact-tank/2019/04/10/share-of-u-s-adults-using-social-media-including-facebook- is-mostly-unchanged-since-2018/. 8 Berman, Craig. “Who Are the Largest Target Markets in Alcohol Advertising?” Small Business - Chron.com, Chron.com, 21 Nov. 2017, smallbusiness.chron.com/largest-target-markets-alcohol-advertising-66914.html hours, price range. On their ‘Home’ page, most posts are mirrored from Instagram or reposts of articles and reviews that Meteor Bar is featured in. Their profile picture and banner picture are branded with the Meteor Bar logo and menu. This was a good decision as it makes the bar easily identifiable at a glance.

Then, on Instagram, Meteor Bar has a much more paired down profile. There’s a quick blurb about what they do (“Old ass bar, good ass hot dogs and stuff. Curbside stuff 2pm- 8pm Wednesday – Sunday”) and a link to their website. Their profile picture is also their logo. Again, a good decision to make their page distinguishable (especially when searching for accounts) and draws a clear connection to their other social media pages (Facebook).

One area that could use improvement is their Instagram content/grid. Currently, the content is relevant, highlighting cocktails from their menu, takeout cocktail kits and curbside offerings, and tongue-in-cheek gifs, but it’s messy. According to Planable, a social media scheduling software, the Instagram grid is the big picture of your social media.9 Planable goes into many details and examples about how to curate the “perfect” grid, but the biggest takeaway from their guide is that a clean, thoughtful grid shows a consistent and aesthetically pleasing big picture. I do not think that Meteor Bar needs to over-plan their posts (for example, altering a quote/text based post with a picture like in one of Planable’s examples), but I do think there needs to be more consistency in the photo editing/filters and colors used in the photography.

What voice and tone should the company use for content? What are some other companies they can look to for inspiration in voice and tone? I had the opportunity to visit Meteor Bar back in January and immediately liked their vibe. I have identified Meteor Bar’s brand personality as unapologetic (meaning there’s a gruffness, or a mild attitude, behind their voice) yet approachable and not pretentious. They’re an elevated neighborhood dive bar. A place that as a patron you needn’t worry about using the restrooms or grabbing a late-night, bite to eat. They’re cool and they know it so there is no need to brag about this fact. A Twin Cities culture publication, City Pages, wrote that Meteor Bar is “in the image of the after-hours industry haunts servers and bartenders frequent: intimate and unfussy, with good energy and cheap drink, ” and that they possess a “laid-back, effortless playfulness.”10

Other bars and hospitality establishments that have a similar voice that Meteor Bar use as continued inspiration include: should Death & Co. A New York City craft cocktail bar, now with additional locations in Los Angeles and Las Vegas. They are more refined than Meteor Bar -I would not classify Death & Co as a dive bar

9 Nitu, Luciana. “Instagram Grid: The Complete Guide for 2020.” Planable, 26 Mar. 2020, planable.io/blog/instagram-grid/. 10 Cassel, Emily. “2 Very Good, Very Different North Minneapolis Bars Just Opened.” City Pages, City Pages, 5 Feb. 2020, www.citypages.com/restaurants/two-very-good-very-different-north-side-bars-just-opened- within-stumbling-distance-of-each-other/567564941. of any variety - but there is a mild attitude, even arrogance, behind their brand’s voice. They also have a well edited and curated social media presence that I think any upcoming bar/nightlife brand could take inspiration from. possibly

Employees Only (New York & LA) Another highly regarded craft cocktail bar. The voice behind Employees Only is intelligent with a little wit.

Ludlow Liquors (Chicago) The voice and tone behind Ludlow Liquors would be a great source of inspiration for Meteor Bar. It’s witty, young, approachable, and intelligent. According to Esquire, Ludlow Liquors promotes itself as not taking themselves too seriously and is “ambitious but unpretentious.”11

What advice would you give the company in terms of what content it should post and how often it should post? Piggybacking off of the aforementioned inspiring brands, Meteor Bar should take guidance from the content posted by Ludlow Liquors’ Instagram account. Their content is consistent in color scheme and ; very saturated, warm colors and photos of their food, cocktails, staff, mixed with the occasional pop culture gif or meme. The biggest thing, again, for Meteor Bar to continue to grow their social media presence is consistency. Consistency format is important to both your brand’s voice or tone and the imagery used in your content. “Brand consistency also ensures that your brand is easily recognizable across marketing channels.”12

In my experience with Meteor Bar, they are quite consistent in their brand’s voice. The next step is start creating consistent imagery and visuals. There are many different ways to create a standard look that do not require knowledge of Adobe Photoshop. Applications like VSCO, Afterlight, or Adobe’s mobile-friendly Lightroom are great for creating filters and presets that can be used on various forms of media.

Another way to grab attention and grow on social media is knowing what you should post. Facebook posts see the most success when they involve video content. This could be a action shot of a drink being made or maybe a curbside order in action.

A part of being consistent with your brand’s content lies in your posting frequency. On both Facebook and Instagram start with one to two posts per day; on Instagram Stories try for posting twice with no more than 16 slides. Schedule your posts to go live on Facebook between 1pm and 4pm, and on Instagram between 5pm and 6pm.13 It is important to note

11 Editors, The Esquire. “Esquire's Best Bars in America, 2019.” Esquire, Esquire, 29 Oct. 2019, www.esquire.com/food-drink/bars/g29625115/the-best-bars-in-america-2019/?slide=1. 12 “What Is Brand Consistency (and Why Does It Matter)?” MerlinOne, 24 Jan. 2020, merlinone.com/what-is- brand-consistency/. 13 Lee, Kevan. “How to Create a Social Media Marketing Plan From Scratch.” Buffer Marketing Library, Buffer Social Blog, 15 Jan. 2019, buffer.com/library/social-media-marketing-plan. that these guidelines are simply a place to start from. Depending on interactions and traffic with your audience base, the times at which you post could be later in the evening, or maybe you find that your Instagram followers really interact with most posts.

Discuss how the company could use the POST method and/or the Hierarchy of Contagiousness to improve social media content. The ‘POST Method’ is an acronym strategy to create “smarter social media campaigns.”14 This method takes into account the people that support your brand, your objectives and supporting strategy, and the technology or tools that you’ll use to build your social media campaign strategy.

Another strategy to create better, if not viral, social media campaigns is the Hierarchy of Contagiousness.15 This method is a three tier strategy starting with 1) Exposure - Your target audience must be exposed to your brand. They must be a follower on Facebook and/or Instagram to see your content. 2) Awareness - Your followers must then be aware of your content. You have to learn to be heard over all the other brands and competition. 3) Motivation - Something in your content needs to urge your followers to share it and spread your brand. This could be a call-to-action or an accolade or a buzz- worthy behind the scenes look at the brand.

For Meteor Bar, I believe the Hierarchy of Contagiousness method will work the best. It’s paired down and un-fussy and will help build a social media strategy that feels organic to the bar. I think the POST method would work better for a brand that will constantly be building social media campaigns to suite new events or new products that are being produced by a single brand (for example, Exile Brewing Company). So much of promotion for a bar relies on word of mouth. The Hierarchy strategy isn’t too big of a step away from that mindset, and right now, for Meteor Bar it’s all about building awareness and growing a following.

For such a young company, Meteor Bar is on the right track. With a few tweaks, and maybe downloading a new app or two, their social media accounts will begin to gain more of a following.

14 Haydon, John. “Here's the Secret to Successful Social Media Campaigns (Hint: P.O.S.T.).” Social Media Engagement App, 2020, www.postplanner.com/secret-to-successful-social-media-campaigns-post-method/. 15 Solis, Brian. “The Hierarchy of Contagiousness.” Brian Solis, 12 Jan. 2012, www.briansolis.com/2012/01/the-hierarchy-of-contagiousness/.