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Show Update #2 CHICAGO AUTO SHOW MEDIA PREVIEW FEB. 9 & 10 | FIRST LOOK FOR CHARITY FEB. 10 | PUBLIC SHOW FEB. 11-20 ChicagoAutoShow.com #CAS17 FCA’S RALPH GILLES TO OPEN MEDIA PREVIEW The 2017 Chicago Auto Show Media Preview will open Thursday, Feb. 9, with the Midwest Automotive Media Association (MAMA) breakfast. MAMA will present the Family Vehicle of the Year award and introduce keynote speaker Ralph Gilles, head of design, FCA – Global. Gilles also serves on the Group Executive Council (GEC) for Fiat Chrysler Automobiles N.V. (FCA). Gilles served as the Senior Vice President – Product Design and President and CEO – Motorsports, FCA – North America; President and CEO – SRT Brand and President and CEO – Dodge brand for FCA US LLC. He was named Vice President – Design in September 2008. Gilles is extremely active inside and outside the Company. He serves as the executive sponsor of the Chrysler African American Network (CAAN) in addition to playing a supporting role with The Chrysler Global Diversity Council. He also serves on the board of the Michigan Design Council. At his alma mater, The College for Creative Studies (CCS) in Detroit, Gilles is a member of the CCS Board of Trustees and the CCS Capital Committee. “It’s an honor to have someone of Ralph’s caliber to open the nation’s largest auto show,” said Mike McGrath, Chicago Auto Show chairman. “FCA has long supported the Chicago Auto Show with executive addresses, important product introductions, indoor test tracks and the largest display it produces worldwide.” Doors open for the MAMA breakfast at 7:30 a.m. Feb. 9. Valid media or exhibitor credentials are required for admission. CONCEPT & TECHNOLOGY GARAGE GAINS SPONSOR With advancements in technology, safety features and national media an opportunity to dig deeper into today’s tightening fuel economy standards, today’s automobiles are automotive tech,” said Dave Sloan, Chicago Auto Show becoming increasingly complex. The Concept & Technology general manager. “It’s easy to report on fuel economy Garage will give automotive media a great opportunity improvements or new safety features, but to actually to take a deep dive into the latest concept cars, safety understand how manufacturers implement new systems, technologies and automotive that takes time. This event will telematics. give journalists the opportunity to get a handle on all this new This year the Steel Market technology.” Development Institute (SMDI) is the presenting sponsor of the The Concept & Technology Concept & Technology Garage. Garage will be held 1:30 – 4:00 SMDI representatives will be p.m. Wednesday, Feb. 8 at available to connect with media McCormick Place, West Building, and industry reps and will have promotional material on F2 Hall. Print, broadcast and electronic media are welcome hand. SMDI also will provide a hospitality area featuring to attend. Additional details will be sent to registered beverages and snacks. media. The event will be held in a climate-controlled exhibit hall. Vehicles and technology displays can be transported “A natural outgrowth of our traditional concept car drive, and offloaded in the hall. the Concept & Technology Garage will give local and JANUARY, 2017 | UPDATE TWO | 1 CHICAGO AUTO SHOW CHICAGO AUTO SHOW “WHAT DRIVES HER” LUNCHEON & PANEL AT THE 2017 CHICAGO AUTO SHOW The Chicago “Women are the engine of the consumer economy, and Auto Show they are critically important to the automotive industry has teamed as both consumers and workforce talent,” according to with Female Brennan. Factor, During the “What Drives Her” event, attendees will hear Women in insights from Brennan’s international best-seller book such Automotive as the need for marketers and salespeople to understand Conference women’s beliefs, values and sensitivities. and She Buys Cars to co-host its first networking reception, luncheon and award ceremony on Wednesday, Feb. 8. According to She Buys Cars Co-founder Scotty Reiss: Bridget Brennan, author of “Why She Buys” and CEO of “Women fall in love with the needs that they have and Female Factor, a Chicago-based consulting and training they search to have those needs filled. They look for firm, will moderate the event that will honor and celebrate economy, they look for comfort, for their second row and women with integral roles in the automotive industry. third row passengers. They look for charging capabilities for devices in the second and third row. You don’t see that “The Chicago Auto Show is the place to connect with advertised on Sunday football.” consumers, particularly females who are driving the vehicle purchase decision,” said Jennifer Morand, Chicago Auto To kick it all off, Facebook will host a 30-minute mimosa Show director of PR and social media. “Foresight Research networking reception for audience members that will reports an upward tick in Chicago Auto Show female blend automakers, dealers, suppliers, industry media and attendance year over year which has now become equal to social media influencers. Current panelists include Jody male attendance – closing the gender gap. We’re proud to Hall, Steel Market Development Institute vice president, report that about half of our show attendees are females.” automotive market; and Kathy Gilbert, CDK Global Honing in on the automotive world, women are the director of sales and business development. primary buyers of cars and account for 85 percent of the “What Drives Her” will be Feb. 8 at McCormick Place, purchase decision. Yet, females make up a very small immediately prior to the Concept & Technology Garage. portion of auto executives as males are the dominant The Chicago Auto Show will stream the event via group to design and sell the cars. Facebook Live. INDOOR TEST TRACKS HIGHLIGHT SHOW EXPERIENCE The 2017 Chicago Auto Show will feature two additional indoor test tracks, swelling the total number of indoor riding opportunities for attendees to five. Returning are Camp Jeep, FCA multi-brand track and Toyota’s RAV4 & Highlander Experience. New for 2017 is a Ram proving ground and Mercedes-Benz’ “Iron Schöckl.” Named after the Schöckl, a mountain in Austria, the Iron Schöckl challenges the Mercedes-Benz G-Class by forcing it to undertake a 45-degree incline. Then, at the top, the G-Class enters a movable platform, teeters to point downward and undertakes a 45-degree descent. Ram’s proving ground boasts six stations designed to highlight the pickup’s capabilities. They include an active level station, construction culverts, torque pull, towing demonstration, mountain climb and high-wedge turn. “With two additional test track opportunities, we think more than 80,000 attendees will take rides on the show floor this year,” said Mike McGrath, 2017 Chicago Auto Show chairman. “Our indoor test tracks combine with our outdoor test drive opportunities to create a show experience unlike any other in the nation.” Test tracks have been a Chicago Auto Show staple for 12 years. Back in 2005, Jeep built its first indoor test track at the Chicago Auto Show, and the brand has returned every year since. MEDIA Media Credential Registration is open, please visit CREDENTIAL www.chicagoautoshow.com/media REGISTRATION for more information or to register for media credentials. 2 | UPDATE TWO | JANUARY, 2017 CHICAGO AUTO SHOW “WHAT DRIVES HER” LUNCHEON & PANEL AT THE 2017 ENGAGING APP CONNECTING CONSUMERS CHICAGO AUTO SHOW The Chicago Auto Show created a class-leading event notification integration that will allow attendees to interact app to better engage attendees and provide more value digitally with exhibitors at the show. for exhibitors. Unmatched by offerings at any other show Finally, the app provides in the nation, the Chicago access to the latest Auto Show mobile app is the information from the Chicago perfect digital companion for Auto Show website including shoppers and show-goers. news feed, blog, videos and Developed with technology live streams. Attendees who partner American Eagle, the use the app will also receive Chicago Auto Show app push notifications designed is available for Apple and to keep them abreast Android devices. Features of breaking events and of the app include general appearances. show information, event schedule, interactive show “The show app is intended floor map and vehicle lineup to provide show goers by make and type. The app with a richer and more also interfaces nicely with all informational experience. In of the Chicago Auto Show social media channels including addition, it allows our exhibitors to reach consumers in a Facebook, Twitter, YouTube, Instagram and Pinterest. new and engaging way,” said Mark Bilek, senior director of communications and technology. “Utilizing beacon New for 2017 are a message center, integrated ticketing technology and integration with digital-engagement solution with $2 discount for app users and My Garage partner eshots, attendees can connect with exhibitors functionality, which allows users to save vehicles in a when it is most convenient.” convenient digital garage. The app also features beacon CAS PARTNERS WITH PR NEWSWIRE AS ITS OFFICIAL NEWS SERVICE PROVIDER The Chicago Automobile Trade Association, producer of the Chicago Auto Show, has partnered again with PR Newswire as the official news service INDOOR TEST TRACKS HIGHLIGHT SHOW EXPERIENCE provider for the 2017 edition of the show. With this designation, PR Newswire will help Chicago Auto Show organizers reach media and consumers by distributing the latest news releases, videos, infographics and other multimedia content issued by the show, while amplifying the Chicago Auto Show’s social media reach. PR Newswire will continue to offer distribution services and multimedia production to the show’s exhibitors and sponsors. “PR Newswire (a Cision company) and the Chicago Auto Show are longstanding partners that are proud to serve timely, relevant and trending news to the automotive industry,” said Emir Elliott-Lindo, Cision SVP of global partnerships. “The show continues to highlight the industry’s cutting-edge technology while also evolving the way media and consumers are informed of the latest developments.
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