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NASCAR Sponsorship: Who Is the Real Winner? an Event Study Proposal
NASCAR Sponsorship: Who is the Real Winner? An event study proposal A thesis submitted to the Miami University Honors Program in partial fulfillment of the requirements for University Honors with Distinction by Meredith Seurkamp May 2006 Oxford, Ohio ii ABSTRACT NASCAR Sponsorship: Who is the Real Winner? An event study proposal by Meredith Seurkamp This paper investigates the costs and benefits of NASCAR sponsorship. Sports sponsorship is increasing in popularity as marketers attempt to build more personal relationships with their consumers. These sponsorships range from athlete endorsements to the sponsorship of an event or physical venue. These types of sponsorships have a number of costs and benefits, as reviewed in this paper, and the individual firm must use its discretion whether sports sponsorship coincides with its marketing goals. NASCAR, a sport that has experienced a recent boom in popularity, is one of the most lucrative sponsorship venues in professional sports. NASCAR, which began as a single race in 1936, now claims seventy-five million fans and over one hundred FORTUNE 500 companies as sponsors. NASCAR offers a wide variety of sponsorship opportunities, such as driver sponsorship, event sponsorship, track signage, and a number of other options. This paper investigates the fan base at which these marketing messages are directed. Research of NASCAR fans indicates that these fans are typically more brand loyal than the average consumer. NASCAR fans exhibit particular loyalty to NASCAR sponsors that financially support the auto racing sport. The paper further explains who composes the NASCAR fan base and how NASCAR looks to expand into additional markets. -
Hoffman Auto Racing's USAC National Sprint Wins
Hoffman Auto Racing’s USAC National Sprint Wins - 76 2010 5/27 Terre Haute, IN Terre Haute Action Track Jerry Coons Jr. Dynamics, Inc. #60 30 L 4/17 Lawrenceburg, IN Lawrenceburg Speedway Jerry Coons Jr. Dynamics, Inc. #69 30 L 2009 9/26 Rossburg, OH Eldora Speedway Jerry Coons Jr. Dynamics, Inc. #69 30 L 4/11 Rossburg, OH Eldora Speedway Jerry Coons Jr. Dynamics, Inc. #69 30 L 2008 7/18 Bloomington, IN Bloomington Speedway Jerry Coons Jr. Dynamics, Inc. #69 30 L 7/17 Boswell, IN Kamp Motor Speedway Jerry Coons Jr. Dynamics, Inc. #69 30 L 6/27 Richmond, VA Richmond International Raceway Jerry Coons Jr. Dynamics, Inc. #69 30 L 2007 11/9 Phoenix, AZ Manzanita Speedway Jerry Coons Jr. Dynamics, Inc. #69 25 L 11/10 Phoenix, AZ Manzanita Speedway Jerry Coons Jr. Dynamics, Inc. #69 40 L 7/13 Gas City, IN Gas City I-69 Speedway Daron Clayton Dynamics, Inc. #69 30 L 7/19 Boswell, IN Kamp Motor Speedway Jerry Coons Jr. Dynamics, Inc. #69 30 L 2006 6/9 Eldon,MO Lake Ozark Speedway Jerry Coons Jr. Dynamics, Inc. #69 30 L 7/5 Columbus, OH Columbus Motor Speedway Tracy Hines Dynamics, Inc. #69 30 L 4/1 Rossburg, OH Eldora Speedway Jerry Coons Jr. Dynamics, Inc. #69T 30 L 9/23 Rossburg, OH Eldora Speedway Tracy Hines Dynamics, Inc. #69T 30 L 2005 5/25 Anderson, IN Anderson Speedway Tracy Hines Dynamics, Inc. #69 50 L 7/15 Bloomington, IN Bloomington Speedway Tracy Hines Dynamics, Inc. #69 30 L 8/13 Salem, IN Salem Speedway Brian Tyler Dynamics, Inc. -
CONTINGENCY AWARDS REPORT 15TH ANNUAL AAA TEXAS 500 TEXAS MOTOR SPEEDWAY Fort Worth, TX - November 3, 2019
MONSTER ENERGY NASCAR CUP SERIES CONTINGENCY AWARDS REPORT 15TH ANNUAL AAA TEXAS 500 TEXAS MOTOR SPEEDWAY Fort Worth, TX - November 3, 2019 RACE AWARDS BUSCH POLE AWARD: Kevin Harvick (189.707 mph; 28.465 secs.) AMERICAN ETHANOL GREEN FLAG RESTART AWARD: Aric Almirola FASTEST LAP AWARD: Kevin Harvick (Lap 264, 188.193 mph) MOOG “PROBLEM SOLVER OF THE RACE” AWARD: Alex Bowman (Crew chief: Greg Ives) SUNOCO ROOKIE OF THE RACE: Daniel Hemric SEASON STANDINGS BUSCH POLE AWARD Kevin Harvick (No. 4) 6 William Byron (No. 24) 5 MANUFACTURERS’ CHAMPIONSHIP Chase Elliott (No. 9) 4 Denny Hamlin (No. 11) 3 Pts. Wins Austin Dillon (No. 3) 3 Toyota 1,238 17 Joey Logano (No. 22) 2 Ford 1,201 10 Ryan Blaney (No. 12) 1 Chevrolet 1,160 7 Aric Almirola (No. 10) 1 Jimmie Johnson (No. 48) 1 AMERICAN ETHANOL GREEN FLAG Kyle Larson (No. 42) 1 Daniel Suarez (No. 41) 1 RESTART AWARD Clint Bowyer (No. 14) 1 Daniel Hemric (No. 8) 1 Martin Truex Jr. (No. 19) 8 Kyle Busch (No. 18) 4 MOOG “PROBLEM SOLVER OF THE Brad Keselowski (No. 2) 3 RACE” AWARD Kevin Harvick (No. 4) 3 Denny Hamlin (No. 11) 3 Chris Gabehart (No. 11) 3 Aric Almirola (No. 10) 2 Cole Pearn (No. 19) 3 Chase Elliott (No. 9) 2 Michael Wheeler (No. 95) 3 Joey Logano (No. 22) 2 Adam Stevens (No. 18) 3 Kurt Busch (No. 1) 2 John Klausmeier (No. 10) 2 Jimmie Johnson (No. 48) 1 Chad Johnston (No. 42) 2 William Byron (No. 24) 1 Scott Graves (No. -
Watkins Glen Xfinity Entry List
26th Annual Skrewball Peanut Butter Whiskey 200 - NASCAR XFINITY Series - Watkins Glen International - 8/07/21 Last Update: 08/02/2021 11:05 AM Entry Veh # Driver Organization Crew Chief Veh Mfg Sponsor 1 0 Jeffrey Earnhardt JD Motorsports Paul Clapprood Chevrolet ForeverLawn 2 1 Michael Annett JR Motorsports Mike Bumgarner Chevrolet Pilot Flying J Spicy Chicken Sandwich 3 02 Brett Moffitt Our Motorsports Patrick Tryson Chevrolet Our Motorsports 4 2 Myatt Snider Richard Childress Racing Andy Street Chevrolet Louisiana Hot Sauce 5 4 Landon Cassill JD Motorsports Tommy Machek Chevrolet Voyager 6 6 Michael Munley JD Motorsports Kase Kallenbach Chevrolet Gutterman Services 7 07 Joe Graf Jr SS Green Light Racing Joe Williams Jr Chevrolet Sport BLX 8 7 Justin Allgaier JR Motorsports Jason Burdett Chevrolet BRANDT / Hellowater 9 8 Sam Mayer JR Motorsports Taylor Moyer Chevrolet TBD 10 9 Noah Gragson JR Motorsports David Elenz Chevrolet Bass Pro Shops / True Timber / Black Rifle Coffee 11 10 Jeb Burton Kaulig Racing Bschlicker Schlicker Chevrolet Chevrolet/Nutrien Ag Solutions 12 11 Justin Haley Kaulig Racing Alex Yontz Chevrolet LeafFilter Gutter Protection 13 13 David Starr Motorsports Business Management Sebastian Laforge Toyota 14 15 Colby Howard JD Motorsports Wayne Carroll Chevrolet TeamJDMotorsports.com 15 16 A J Allmendinger Kaulig Racing Jason Trinchere Chevrolet Hyperice 16 17 Josh Bilicki (i) SS Green Light Racing Jason Miller Ford 17 18 Daniel Hemric Joe Gibbs Racing Dave Rogers Toyota Poppy Bank 18 19 Brandon Jones Joe Gibbs Racing -
1911: All 40 Starters
INDIANAPOLIS 500 – ROOKIES BY YEAR 1911: All 40 starters 1912: (8) Bert Dingley, Joe Horan, Johnny Jenkins, Billy Liesaw, Joe Matson, Len Ormsby, Eddie Rickenbacker, Len Zengel 1913: (10) George Clark, Robert Evans, Jules Goux, Albert Guyot, Willie Haupt, Don Herr, Joe Nikrent, Theodore Pilette, Vincenzo Trucco, Paul Zuccarelli 1914: (15) George Boillot, S.F. Brock, Billy Carlson, Billy Chandler, Jean Chassagne, Josef Christiaens, Earl Cooper, Arthur Duray, Ernst Friedrich, Ray Gilhooly, Charles Keene, Art Klein, George Mason, Barney Oldfield, Rene Thomas 1915: (13) Tom Alley, George Babcock, Louis Chevrolet, Joe Cooper, C.C. Cox, John DePalma, George Hill, Johnny Mais, Eddie O’Donnell, Tom Orr, Jean Porporato, Dario Resta, Noel Van Raalte 1916: (8) Wilbur D’Alene, Jules DeVigne, Aldo Franchi, Ora Haibe, Pete Henderson, Art Johnson, Dave Lewis, Tom Rooney 1919: (19) Paul Bablot, Andre Boillot, Joe Boyer, W.W. Brown, Gaston Chevrolet, Cliff Durant, Denny Hickey, Kurt Hitke, Ray Howard, Charles Kirkpatrick, Louis LeCocq, J.J. McCoy, Tommy Milton, Roscoe Sarles, Elmer Shannon, Arthur Thurman, Omar Toft, Ira Vail, Louis Wagner 1920: (4) John Boling, Bennett Hill, Jimmy Murphy, Joe Thomas 1921: (6) Riley Brett, Jules Ellingboe, Louis Fontaine, Percy Ford, Eddie Miller, C.W. Van Ranst 1922: (11) E.G. “Cannonball” Baker, L.L. Corum, Jack Curtner, Peter DePaolo, Leon Duray, Frank Elliott, I.P Fetterman, Harry Hartz, Douglas Hawkes, Glenn Howard, Jerry Wonderlich 1923: (10) Martin de Alzaga, Prince de Cystria, Pierre de Viscaya, Harlan Fengler, Christian Lautenschlager, Wade Morton, Raoul Riganti, Max Sailer, Christian Werner, Count Louis Zborowski 1924: (7) Ernie Ansterburg, Fred Comer, Fred Harder, Bill Hunt, Bob McDonogh, Alfred E. -
Ahead of the Rest
Ahead of the Rest 2014 - 2015 Welcome to our proud “Family of Products” Merging Finger Lakes, Castle, Econo, and Echo products into one catalog displays www.CastleOctaServices.com America’s broadest line of professional cleaners, lubricants, and dressings. Decades of research and development have helped us create a deep, multi-dimensional picture. Five sound reasons why the Castle Group is your best value: PROFITS 1 Since 1967 our trademarked packaging and patented formulas have given exciting new profit opportunities. SUPPORT 2 Service menus, training seminars, POP displays, radio and TV tags, and apparel. FACTORY DIRECT Battery Your Distributor pulls from our regional warehouses, providing you service with no freight, no minimum! 3 Service HI-TECH 4 Product Technical Info is constantly updated. We help you satisfy your “User Right to Know” responsibilities! SAFETY 5 We help you comply with government regulations. You’re provided the industry’s most complete SDS Book. The Castle Racing Team was started in the early 1970’s with the inception of the Castle Dragon Fire Dragster. Billed as the “Fastest Rambler in America”, it was the beginning of the company’s decades of fun with Motorsports. Over the years Castle cars and crews have been spotted at drag strips, dirt tracks, and asphalt circuits around the country. 1980’s: J.D. McDuffie uses Castle in his shop and Castle on his #70 Pontiac in the Winston Cup Series. 2002 – 05: Castle unveils its “Racing for Clean Air” Campaign, with Andy Santerre as Racing Team Captain. Andy’s bio shows that he was NASCAR Busch North Series (BNS) Rookie-of-the-Year in 1993 and NASCAR Busch Series Rookie-of-the-Year in 1998. -
Billy Scott: Crew Chief, No
Billy Scott: Crew Chief, No. 41 Ford Mustang Birthdate: Sept. 6, 1977 Birthplace: Tampa, Florida Hometown: Land O’ Lakes, Florida Residence: Statesville, North Carolina Spouse: Brandy Children: Braden and Bailey Like many members of the Monster Energy NASCAR Cup Series, racing has been a part of Billy Scott’s life since he was a child. The Land O’ Lakes, Florida, native’s passion for motorsports began when he started racing at age 5. As a kid, Scott raced anything he could, from three-wheelers to motorcycles to go-karts. As his racing career progressed at paved short tracks across Florida, Scott competed in a variety of racecars including, Mini Stocks, Street Stocks, open-wheel Modifieds and Late Models. After completing two years in the mechanical engineering program at the University of South Florida, Scott moved to North Carolina in 1998 and enrolled in the Bobby Isaac Motorsports Technology Program at Catawba Valley Community College in Hickory. While he furthered his education, Scott transitioned from racing to working on the racecars of others. In 2003, Scott went to work for a NASCAR Truck Series team where he changed tires as a member of the pit crew in addition to serving as a mechanic. It was during this time Scott realized that in order to reach his career goals, he would need to return to school and complete his engineering degree. “Tire changing is what got me in the door at the first team I worked with,” Scott said. “I was eager to be involved in the setup part of the equation and help make decisions. -
NASCAR for Dummies (ISBN
spine=.672” Sports/Motor Sports ™ Making Everything Easier! 3rd Edition Now updated! Your authoritative guide to NASCAR — 3rd Edition on and off the track Open the book and find: ® Want to have the supreme NASCAR experience? Whether • Top driver Mark Martin’s personal NASCAR you’re new to this exciting sport or a longtime fan, this insights into the sport insider’s guide covers everything you want to know in • The lowdown on each NASCAR detail — from the anatomy of a stock car to the strategies track used by top drivers in the NASCAR Sprint Cup Series. • Why drivers are true athletes NASCAR • What’s new with NASCAR? — get the latest on the new racing rules, teams, drivers, car designs, and safety requirements • Explanations of NASCAR lingo • A crash course in stock-car racing — meet the teams and • How to win a race (it’s more than sponsors, understand the different NASCAR series, and find out just driving fast!) how drivers get started in the racing business • What happens during a pit stop • Take a test drive — explore a stock car inside and out, learn the • How to fit in with a NASCAR crowd rules of the track, and work with the race team • Understand the driver’s world — get inside a driver’s head and • Ten can’t-miss races of the year ® see what happens before, during, and after a race • NASCAR statistics, race car • Keep track of NASCAR events — from the stands or the comfort numbers, and milestones of home, follow the sport and get the most out of each race Go to dummies.com® for more! Learn to: • Identify the teams, drivers, and cars • Follow all the latest rules and regulations • Understand the top driver skills and racing strategies • Have the ultimate fan experience, at home or at the track Mark Martin burst onto the NASCAR scene in 1981 $21.99 US / $25.99 CN / £14.99 UK after earning four American Speed Association championships, and has been winning races and ISBN 978-0-470-43068-2 setting records ever since. -
The Bald Knobbers of Southwest Missouri, 1885-1889: a Study of Vigilante Justice in the Ozarks
Louisiana State University LSU Digital Commons LSU Doctoral Dissertations Graduate School 2011 "The aldB Knobbers of Southwest Missouri, 1885-1889: A Study of Vigilante Justice in the Ozarks." Matthew aJ mes Hernando Louisiana State University and Agricultural and Mechanical College, [email protected] Follow this and additional works at: https://digitalcommons.lsu.edu/gradschool_dissertations Part of the History Commons Recommended Citation Hernando, Matthew James, ""The aldB Knobbers of Southwest Missouri, 1885-1889: A Study of Vigilante Justice in the Ozarks."" (2011). LSU Doctoral Dissertations. 3884. https://digitalcommons.lsu.edu/gradschool_dissertations/3884 This Dissertation is brought to you for free and open access by the Graduate School at LSU Digital Commons. It has been accepted for inclusion in LSU Doctoral Dissertations by an authorized graduate school editor of LSU Digital Commons. For more information, please [email protected]. THE BALD KNOBBERS OF SOUTHWEST MISSOURI, 1885-1889: A STUDY OF VIGILANTE JUSTICE IN THE OZARKS A Dissertation Submitted to the Graduate Faculty of the Louisiana State University and Agricultural and Mechanical College in partial fulfillment of the requirements for the degree of Doctor of Philosophy in The Department of History by Matthew J. Hernando B.A., Evangel University, 2002 M.A., Assemblies of God Theological Seminary, 2003 M.A., Louisiana Tech University, 2005 May 2011 for my parents, James and Moira Hernando ii ACKNOWLEDGEMENTS Anyone who completes a project of this nature quickly accumulates a list of both personal and professional debts so long that mentioning them all becomes impossible. The people mentioned here, therefore, do not constitute an exhaustive list of all the people who have helped me along the way towards completing this dissertation. -
NASCAR for Dummies, 3Rd Edition
Index bearing, adding to, 62 • A • benefi ciary rule, 87, 137 ABC (race broadcaster), 20, 251 Benson, Johnny (driver), 168 accidents, 101, 148–149, 186, 190 Biffl e, Greg (driver), 272 advertising, 18, 24–25 bite (wedge), adjusting, 67, 154, 286, 290 aerodynamics, 59–60, 124, 144–145, 186– black fl ag, 88, 280 189, 277 blocking, 133 a-frame, 65, 277 blue fl ag (with diagonal yellow stripe), 88, air dam, 187–188, 277 135, 281 air gun, 159 Bodine, Brett (driver), 111 air intake, 61 Bodine, Geoffrey (driver), 111, 197 air pressure, tire, 64 Bodine, Todd (driver), 111 Allison, Bobby (driver), 30, 43, 262–263, body, car 270 aerodynamic features, 59–60, 124, 144– Allison, Donnie (driver), 30 145, 186–189, 277 Allstate 400 (race), 17, 211, 268 bending rules with, 85 American Speed Association (ASA), 97 composition, 59 Andretti, Mario (driver), 207, 267 front air dam, 187–188 appearances, public relations, 25–26, 113, front splitter, 59–60, 188, 288 114 hood, 24, 69 apron, 277 inspection, 78 ARCA (Automobile Racing Club of paint scheme, 25, 284 America), 185 rear wing, 59, 60, 81, 188, 286 Around the Track (television program), 252 rules for, 76 associate sponsor, 24, 26, 277 spoiler, 59, 286 athletic abilities of drivers, 106–108 templates, 78, 79, 81, 289 Atlanta Motor Speedway, 192, 197–198, trunk, 69 272–273 bonus points, 176–177 attending a race. See race attendence bonus programs, 95 Auto Club Speedway, 192, 194, 198–199 brake fan, 71 Autodromo Hermanos Rodriguez, 36 brake pedal, 70, 71, 107 autograph card, 245COPYRIGHTEDbrakes, MATERIAL -
Kenseth Hit with Stiff Penalty Hard Work Pays
1106_GDP_FRI_CLASS_Classifieds 11/5/2015 4:36 PM Page B7 gwinnettdailypost.comgwinnettdailypost.com FRIDAY, NOVEMBERFRIDAY, NOV E6,M B2015ER 6, 20 1•5 •7 BB7 Kenseth hit with stiff penalty Hard work pays BY JONATHAN INGRAM plus SAFER barriers. So, at Kansas — he likely must intent and that his actions The Sports Xchange officials turned drivers win in Texas or Phoenix to did not seem out of the off for Martinez loose when it came to get into the next, and final, ordinary given a lack of There was good news contact during races. round. conclusive evidence. So BY REID SPENCER performs the same role for this week in NASCAR When Logano summar- Has NASCAR now put NASCAR’s current sus- The Sports Xchange Suarez’ No. 51 Kyle Busch and then there was the ily plowed into Kenseth at the Big Chill on drivers pension does not suspend Motorsports Truck Series other news. the Kansas Speedway in doing everything within the specter of drivers When Pedro Martinez team. The good news was that Round 2 of the Chase, the their power to win a doing whatever it takes to moved from San Antonio, As Suarez was learning four-time champion Jeff ensuring discussion didn’t race in the closing laps survive the Chase. Texas, to his new home in English, Martinez was part Gordon has advanced to mention safety very often, — when it’s generally Another conclusion is Mooresville, N.C., NAS- of his support group. the final round of the Chase although the accident took understood by drivers that obvious: the pressure on CAR racing was the last of “There’s only a few His- for the NASCAR Sprint place at 180 mph. -
Towns County Sports
THE TOWNS COUNTY HERALD December 9, 2015 Page 11 Towns County Sports Towns County’s Leader In Sports www.townscountyherald.net • E-mail: [email protected] Ledford honored by Atlanta Track Club Photos from last weekend’s King of the Mountain Wrestling Tournament Photos by Lowell Nicholson Towns County Cross Country Coach Jeannie Ledford was awarded the Paul Koshewa Award for Out- standing Dedication and Girls Cross Country Coach of the Year on Wednesday Dec. 2, at the Atlanta Track Club annual banquet. Ledford has had four consecutive girls State Championships and two boys runner up teams. The community would like to let Coach Ledford know how very proud they are of her. The Towns County Herald would like to thank Coach Ledford for her success not only developing cham- pions on race day, but outstanding young men and women that the community that we will be proud of for many years to come. Thank you, Coach Ledford for all you do for the youth in our community. NASCAR 2015 By Gerald Hodges/the Racing Reporter Harvick Is Top Money Winner The 2015 NASCAR Sprint more thankful. So will there be Cup season is over. Kyle Busch another year? No, there won’t be. was honored as the champion last I am so ready. I am so content be- Friday night at the season ending cause I’m just so proud of all that banquet in Las Vegas, but Kevin I’ve done. I will say it’s been ab- Harvick, the 2014 champion, was solutely amazing, and I couldn’t the big money winner.