2009 Lamplight® Product 101 Lamplight® Advantage
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2009 Lamplight® Product 101 Lamplight® Advantage Market leader in indoor natural flame lighting for over 30 years #1 supplier of oil lamps and lamp oil State of the art manufacturing facilities – investing in our future and growth Tremendous consumer response – emergency lighting Division of the W.C. Bradley – Financial Stability Lamplight® Branding Positioning Lamplight® is a brand of products that provides reliable natural flame lighting to create everyday ambiance and lighting during times of emergency. Lamplight® Offering Oil Lamps (Glass, Metal) Oil Candles Lamp Oil Liquid Candles® Emergency Lighting Program Seasonal Kerosene Heater Fuel Oil Lamps and Oil Candles Oil Lamp – Components Chimney ■ Oil lamp chimneys are glass and come in various sizes: mini, flaretop, hurricane, bubble Burner ■ Oil lamp burners are metal and come in various sizes Wick ■ Oil lamps have either round or flat wicks – various sizes Base ■ Glass & metal Lamplight® Oil Lamps Littlebury Lamp Item #23811 Miniature oil lamp perfect for table lighting. 6 per master, bulk packed Burns for up to 22 hours Holds 4 oz of fuel Lamplight® Oil Lamps Classic Lamp Item #22300 4 per master – each lamp packaged in a retail carton Burns for up to 20 hours Holds 8.5 oz of fuel Lamplight® Oil Lamps Chamber Lamp Item #110 4 per master – each lamp packaged in a retail carton Burns for up to 25 hours Holds 12 oz of fuel Lamplight® Oil Lamps Ellipse Lamp Item #330 4 per master – each lamp packaged in a retail carton Burns for up to 30 hours Holds 19.5 oz of fuel Lamplight® Oil Lamps Farmer’s Lantern Item #52664 4 per master – each lamp packaged in a retail carton Burns for up to 15 hours Holds 5 oz of fuel Lamplight® Oil Lamps Prince Charles Lamp – Nickel Plated Item #50910 4 per master – each lamp packaged in a retail carton Burns for up to 20 hours Holds 12 oz of fuel Lamplight® Oil Lamps Prince Charles Lamp – Antique Copper Item #50911 4 per master – each lamp packaged in a retail carton Burns for up to 20 hours Holds 12 oz of fuel Lamplight® Oil Lamps Metropolitan Item #52598 4 per master – each lamp packaged in a retail carton Burns for up to 35 hours Holds 7.5 oz of fuel Lamplight® Oil Lamps Rustic Star Lamp Item #53455 4 per master – each lamp packaged in a retail carton Burns for up to 20 hours Holds 10 oz of fuel Lamplight® Oil Lamps Montana Lamp Item #50840 4 per master – each lamp packaged in a retail carton Burns for up to 25 hours Holds 15.5 oz of fuel Lamplight® Oil Candles Swirl Oil Candles Item #2108158 6 per master; bulk packed ■ 3 Green / 3 White Burns for up to 35 hours Holds 8.5 oz of fuel Lamplight® Oil Candles Confetti Lights Item #4081B 24 per master; bulk packed ■ Includes: wicks and funnels Burns for up to 6 hours Holds .75 oz of fuel Accessories Lamplight® Wick Replacements 1/8” Round Wick – 5 per card Item #9997 ■ 12 per master ■ Fits most mini burners 5/8” Flat Wick – 3 per card Item #9995 ■ 12 per master ■ Fits Chamber Lamp burner 3/4” Round Wick – 1 per card Item #99963 ■ 12 per counter display ■ Fits most oil lamps Lamplight® Burner Replacements Chamber Burner Item #305-6PK ■ Color – Pewter ■ 6 per master ■ Fits Chamber Lamp & 2-5/8” Chimney bases Large Burner Item #31507 ■ Color – Brass ■ 5 per counter display ■ Most common oil lamp burner Lamplight® Chimney Replacements Hurricane Chimney Item #411B ■ 6 per master; bulk packed ■ Fits Chamber Lamp & 2-5/8” diameter bases Flaretop Chimney Item #417B ■ 6 per master; bulk packed ■ Fits full size burners & 3” diameter bases Lamplight® Accessories All Purpose Lighter Item #43110 ■ Merchandised 6 lighters per clip strip ■ 2 clip strips per master Ultra-Pure® and Medallion® Lamp Oil & Cartridge Holders Environmental Trends Consumers are taking notice of earth friendly products New niches for products made of recycled materials Growth in materials and packaging options that are “greener” for the environment and / or are recyclable Main Advantages of PET Bottle Recyclable Excellent environmental profile Safe High impact and strength make PET bottles tough and virtually unbreakable Closure integrity means that PET bottles are not as prone to leakage Lamplight® Lamp Oil PET Bottle • Environmentally friendly • More durable – reduces breakage and leakage • Consumer perceived to hold more product (same net weight) Medallion® Lamp Oil • For use in oil lamps only Ultra-Pure® Lamp Oil • For use in oil lamps and oil candle Ultra-Pure® Lamp Oil Advantages The Purest Oil for the Cleanest Burn™ Sootless Smokeless Odorless 99% Paraffin Oil Burns Clean Lamplight® Ultra-Pure® Lamp Oil The Purest Oil for the Cleanest Burn™ Sootless Smokeless Odorless 18oz Ultra-Pure® - 12 per master Item #60014 – Clear Item #60015 – Blue Item #60017 – Green Item #60018 – Red 32oz Ultra-Pure® - 12 per master Item #60009 – Clear Item #60011 – Blue Item #60012 – Red Item #60013 – Green 64oz Ultra-Pure® - 6 per master 100oz Ultra-Pure® - 4 per master Item #2208517 – Clear Item #60001 – Clear NEW Lamplight® Medallion® Lamp Oil 18oz Medallion® - 12 per master Item #60020 – Clear Item #60021 – Blue 32oz Medallion® - 12 per master Item #60005 – Clear Item #60006 – Blue Item #60007 – Green Item #60008 – Red 64oz Medallion® - 12 per master Item #60003 – Clear Item #60004 – Blue Lamplight® Liquid Candles® 1oz Ultra-Pure® Liquid Candle® Item #61155 ■ Merchandised in a 24 piece counter display ■ Burns for up to 8 hours ■ Burns 2 times longer than a tealight candle 3oz Ultra-Pure® Liquid Candle® Item #61356 ■ Merchandised in an 18 piece counter display ■ Burns for up to 20 hours ■ Burns 3.5 times longer than a taper candle Lamplight® Liquid Candles® 1oz Liquid Candle® Holder Item #40261 ■ 6 per master ■ Bulk packaging ■ UPC & warning sticker on the bottom of each holder Emergency Lighting Lamplight® Emergency Lighting Emergency Lighting Kit Item #2108425 ■ Contains: Farmer’s Lantern 18oz Medallion®, Clear Flashlight Matches ■ A household necessity during power outages Lamplight® Emergency Lighting Emergency Lighting Floor Display Item #35709 ■ Contains: 12 – Ellipse Lamps (#330) 24 – 32oz Ultra-Pure, Clear (60009) ■ Convenient floor display is perfect for customers with limited shelf space Lamplight® Emergency Lighting Emergency Lighting Twin Pack Item #09116 ■ 8.75oz liquid candle™ ■ Includes hang tag – peggable ■ Burns up to 50 hours Emergency Lighting Sidekick Display Item #61365 ■ Contains 12 twin packs (#09116) ■ Convenient, easy to hang merchandiser…perfect for customers with limited shelf space Seasonal Lighting Lamplight® Seasonal Lighting Halloween Liquid Candles™ Item #61362 ■ Great for illuminating pumpkins, candle holders and more ■ Burns for up to 20 hours ■ Burns 3.5 times longer than a taper candle ■ Easy to use & no mess Lamplight® Seasonal Lighting Halloween Luminary Kit Item #2108427 ■ Great for illuminating pathways, sidewalks, driveways and walkways. ■ Includes: ■ 6 - Flame Retardant Luminary Bags 3 – Pumpkin Bags 3 – Ghosts Bags ■ 6 – 1oz Liquid Candles™ Burns up to 8 hours Lamplight® Seasonal Lighting Holiday Luminary Kit Item #2108429 ■ Great for illuminating pathways, sidewalks, driveways and walkways. ■ Includes: ■ 6 - Flame Retardant Luminary Bags 3 – Christmas Tree Bags 3 – Candy Cane Bags ■ 6 – 1oz Liquid Candles™ Burns up to 8 hours Kerosene Heater Fuel Kerosene Heater Fuel “The Cleaner Alternative” Kerosene Heater Fuel – 4 pk Item #2208441 Unique Formula ■ No impurities, crystal clear formula ■ Burns clean ■ Burns virtually odorless PET Plastic 1 Gallon Bottle ■ Formula does not leach out of bottle ■ Safety seal under cap ■ Recyclable PET Bottle Safe Class III-A Combustible.