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Request for Proposal High School DOCUMENT. BID OFFICIAL AN NOT IS THIS ONLY. PURPOSES High School Student Advertising Proposal INFORMATIONAL Request for Proposal FOR IS SQ # 10644 DOCUMENT THIS NOTE: Introduction Middlesex County College is requesting proposals for high school student advertising. Background Information Middlesex County College (MCC) is a two year community college which was established in 1964 and became part of a statewide network of 19 county colleges. The college enrolls more than 25,000 students in degree and certificate programs and over 650 full and part-time faculty members. The main Campus located in Edison, New Jersey, is comprised of 36 buildings over 182 acres with about 800,000 square feet of building space. Urban outreach centers located inDOCUMENT. New Brunswick and Perth Amboy. The College is operating in the State of New Jersey BIDas authorized under provision of N.J.S.A. 18A:64A et seq. In addition, the College is subject to regulations and guidelines established in the New Jersey Administrative Code 9:4 et seq. The College is an Equal Opportunity Employer and Affirmative Action Institution.OFFICIAL AN The College has approximately 131 full-time management / administrative employees. NOT In an effort to recruit high school students from Middlesex County, ISthe college is always exploring new advertising options. Finding innovative services that include the latest higher education THIS advertising trends, proven to deliver measurable increases in brand awareness, event attendance and enrollment numbers. The College is interested in collaborating with vendors who can have hyper targeted advertising space in the Middlesex CountyONLY. High Schools. The goal will be to target the following fifteen high schools Middlesex County which include: Edison High School J.P. Stevens High School PURPOSES Piscataway Township High School North Brunswick Township High School Woodbridge High School New Brunswick High School Perth Amboy High School Monroe Township High SchoolINFORMATIONAL Carteret High School East Brunswick HighFOR School Highland Park HighIS School John F. Kennedy Memorial High School Old Bridge High School Sayreville War Memorial High School South DOCUMENTBrunswick High School THIS Goals and Objectives NOTE:The purpose of high school student advertising packages is to understand and influence high school students. These advertising packages will help create better strategies to assist students in making a decision to attend post-secondary college, specifically Middlesex County College. The objectives of the high school student advertising packaged is the following: 1. Hyper Targeted Advertising & Brand Awareness: promote Middlesex County College directly into local high schools in high traffic areas guaranteeing a daily impression rate of 1.5 per student. These direct Ads will function in the following ways: DOCUMENT. Put up large 3x4 foot vinyl advertisements within local high schools BID Build relationships with the high schools – to coordinate, execute and advertise on high school property OFFICIAL AN Service of Ads –maintain the advertisements during the duration of the campaign and service or replace any ads that may be damaged NOT IS Education Only – be subject matter experts in the educationTHIS industry and not advertise for anyone but higher education organizations. ONLY. A. Scope of Services The High School Advertising Package vendorPURPOSES needs to have the following requirements: 1. Build relationships with local high schools in Middlesex County 2. Execute 3x4 foot vinyl advertisement within the high schools 3. Service the 3x4 foot vinyl advertisements (service and replace any ads that may get damaged 4. Provide a minimumINFORMATIONAL of two artwork refreshes per campaign 5. Conversation FORreporting – measure success of ads placement in connection with how students convertIS into a post-secondary student ProposalDOCUMENT Format and Requirements The vendor shall submit one original (conspicuously marked “ORIGINAL”) and two complete copiesTHIS of their written proposal that presents their qualifications and understanding of the work to be performed. Include all information requested, organized in tabbed sections clearly NOTE:identified in a table of contents as described in the paragraphs that follow. Any other information thought to be relevant, but not applicable to the enumerated categories, may be provided as a separate appendix to the proposal. The following information/documents shall be included in the proposal package to be considered responsive to the Request for Proposals: A. Agents and Address Identify who will be the project manager and key staff assigned if awarded. List the address, e- mail address, and telephone number of the office from which the services are to be provided. B. Statement of Methods and Procedures Provide a statement describing the scope of work as you understand it. Describe the high school student advertisement plan, reach, and any reporting associated with the ad success. DOCUMENT. C. Management Synopsis BID Provide a synopsis prepared for management review, covering the significant features of the proposal including overall costs and term of work. OFFICIAL AN E. Work Schedule NOT IS Provide a timeline indicating start of communication with the high schools and completion dates of the 3x4 wall ads as well as when the refreshes will take place.THIS It is expected that the work will commence as soon as possible after the contract is awarded. ONLY. F. References Include the name, address, telephone number, and e-mail address for contact persons at five (5) other public entities for which comparable servicesPURPOSES have recently been rendered. G. Cost of Services Provide a total cost estimate, for a 24-month term and “not to exceed” amount for the work described in scope of work; a rate schedule for computing any extra work not specified in the contracted scope of work; and an amount to be deducted from total cost estimate. INFORMATIONAL FOR I. Additional ServicIS es (Optional) Access to a Customer Success Manager or Account Executive that can be available for any questions or provide insight on the success of the wall advertisement installation. DOCUMENT General Information THIS The College’s website is www.middlesexcc.edu The College’s general information can be found on the College’s website. NOTE: Questions Questions pertaining to this document should be submitted via e-mail with “Questions about High School Advertising” in the subject line, at least seven days prior to the due date to [email protected]. Addenda It is the proposer’s responsibility to check the website for any addenda. Go to www.middlesexcc.edu and select “About” in the drop down box. Criteria and Selection DOCUMENT. After the College staff has reviewed the proposals, final selection will be determined. The successful high school student advertisement provider will be required to enter into an BID agreement for professional services with Middlesex County College. The College will select the firm that, in the College’s sole judgement, providesOFFICIAL the most advantageous combination of qualifications and price. Proposals will be evaluatedAN using the following criteria: Production, installation, and removal of the 3x4 wall advertisementsNOT in each high school Two campaign artwork refreshes for each high school IS Data or reporting associated with each ad placement THIS ONLY. Submittals All proposals must be delivered to the College no later than 2:00 p.m. local time on September 12, 2019. Proposals must mailed to the College Purchasing Office, Attn: David Fricke, Director of Purchasing, 2600 Woodbridge Ave Edison, PURPOSESN.J. 08818. Proposers will be responsible for delivery of their proposals to the College before the deadline. INFORMATIONAL FOR IS DOCUMENT THIS NOTE: .
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