FRENCH VIEW 2016 FRENCH VIEW 2016 country View HAMPSHIRE, WILTSHIRE & BERKSHIRE EDITION 2017 1 Contents 04 10 WELCOME REGIONAL OVERVIEW A warm welcome from Knight Frank’s head of Country Department 11 PROPERTIES 05 Some of the most exceptional British rural homes LONDON ON THE MOVE NOW AVAILABLE Head of London Residential, Noel Flint on why 22 View the finest country properties on your device today. Londoners move to the countryside ON YOUR SIDE From bespoke mortgage advice to accessing the best 07 fixed-rate deals, with Knight Frank Finance THE CHARMS OF VILLAGE LIFE What prompts people to downsize and choose country living? 23 KEY CONTACTS 08 With 61 offices across the UK, including 31 COSMOPOLITAN COUNTRY LIVING in the country - we have you covered What attracts the overseas market to buy in the British countryside? Head of International Residential, 26 Paddy Dring, explains further OUR EXPERTISE Whether you’re buying a house or residence or investing in a portfolio of rental properties, we’re here to help KNIGHTFRANK.COM 1 Country View 2017 2 A very warm welcome I n the prime country infrastructure, the availability market, caution was of superfast broadband – replaced with optimism they’re all factors drawing in the last few months of eager buyers into the green 2016, and momentum and pleasant land beyond is building for a strong You can and toward the M25. 2017. After the uncertainty In this issue, as well surrounding the EU explore more as showcasing some of Referendum and the the finest prime properties surprise vote to leave, it than 1,700 currently on our books, seems that sellers and we look at issues such as buyers have had enough country why international buyers of ‘wait and see’ and now are flocking to the UK want to get on with their properties countryside and how the property lives. charms of village life mean For some, of course, biggest isn’t always best. turbulent times signal To discuss your own opportunity. And this particular requirements, is certainly true of please do get in touch with international buyers our team. You can also go to who are being attracted in ever-greater numbers knightfrank.co.uk, where you can explore more than due to the weak pound. With judicious timing, 1,700 country properties in any one of 18 languages. this has amounted to around 15% discounts In addition, while we use print and digital channels to for those coming from Dollar and Euro territories showcase a selection of homes, we sell over a third or buyers from the Middle East. These buyers are of our properties off-market – if this method appeals particularly active in the most sought-after areas of to you, we’d be delighted to tell you more about how the Cotswolds, Hampshire and West Sussex. we can help. Another factor that has in recent times put the brakes on activity above the £2m level is the rise in stamp duty across the board and the extra 3% payable on second homes or investment properties. Yet we are seeing the impact of this receding, as agents factor it into valuations and buyers come to terms with a higher tax that is now part of the cost of doing business. Whatever the trends of the moment, a place in the country will always have its attractions. The RUPERT SWEETING continuing price differential between London and Partner, Head of Country Department +44 20 7861 1078 the countryside, the good schools, the improving rail [email protected] 3 Country View 2017 4 34% London 34% of Londoners buying property in the country market purchased a house with 5 bedrooms Source: Knight Frank Research 2016 The CALL of the COUNTRYSIDE NOEL FLINT, Head of London Residential A COMPLETE CITY & COUNTRY SERVICE With our network of offices across London and the It could be a deep-seated desire to return to our roots, a wish to roam a little UK, Knight Frank offers a truly joined-up service. So freer or the hope of a quieter pace of life. Whatever motivates Londoners as well as selling the London home, we can facilitate to up sticks and head for the countryside, Knight Frank has been helping the country search, putting our client in touch with our to make the move a painless one for generations. teams locally to find the perfect country property. For Noel Flint, Knight Frank’s Head of London Residential, has smoothed a bespoke search, our specialist team The Buying the journey for a great many families over the years, and along the way he’s Solution is on hand to meet the trickiest of briefs. And developed a keen understanding of the many factors involved in making it doesn’t stop with buying and selling, we can also the decision to swap city for country. help with the finer points of anything from financing to a stress-free move. TIMING IS EVERYTHING “It is a curiously English phenomenon; this pull of “There’s the famous Johnson quote, of course, but the truth is that few rural living,” says Flint. “There are so many practical people leave London because they’re tired of what the city has to offer. reasons why people do it – from space to price per Moving out is usually more about what the country can give them and their square foot – but there’s more to it than that. At a time family at that point in their lives. A grand house, a generous garden, good when everything’s moving faster and life seems to be schooling and a more relaxed lifestyle are some of the most popular reasons getting busier, there’s nothing quite like slowing down given by those moving out.” a little and taking a breath, and our incredibly diverse The timing of the moves tends to follow a fairly clear pattern, says Flint. countryside is simply a wonderful place to do it.” “There are two life stages that we observe more than any others. The first is when the children are reaching primary or secondary school age – so the strategy tends to be: find a good school in the countryside and settle in the area for the duration of their education. And the other is retirement – when working in town is no longer an issue it can be a chance to sell the London house and move out to a bigger home and a more rural way of life.” 18.3% BEING WELL-CONNECTED STAYING IN TOUCH AGE OF LONDON’S For those commuting, the search is largely shaped Not that everyone cuts their London ties completely, 50% COUNTRY BUYERS by train timetables. Locations such as the Home of course. Many retain a base in town, whether it’s Counties and the Cotswolds are popular thanks to for a couple of nights a week for work, somewhere to 40% WHERE IN their fast trains into town. In fact, some buyers are stay when visiting friends and going to the theatre or a flat LONDON DO 52% pleasantly surprised to discover that journey times can the children can use when they leave university and start 30% COUNTRY 18.3% of people age 20-24 moved compare favourably to taking the tube in from South work in the capital. BUYERS 40% from London to Wiltshire West London. And improving train lines are pushing “It can be a very useful asset to appease those COME FROM Source: ONS 2015 20% 30% 39% the ‘acceptable commuting distance’ out all the time, family members who are not 100% on board with leaving so the further reaches of Hampshire, Wiltshire and the bright lights and everything they have to offer,” says Flint. 43% of Londoners 20% Berkshire, for example, are all experiencing growth “And let’s not forget the price differential when 10% buying in the country Avg exchange price paid by a London buyer 10% in interest from London buyers. comparing Central London with the rest of the country. market moved from in Hampshire & Wiltshire & Berkshire Stay close to the capital and you can go from a terraced 0% South London 0% townhouse to a detached house with grounds and a pool. North South 60-70 30-40 40-50 Look further afield and the disparity grows – one client is 50-60 Central £1,513,457 39% of Londoners purchased a property about to swap a two-bed Marylebone mansion flat for a Source: KF between 1,000 and 2,999 sqft Scottish castle.” Source: Knight Frank Research Source: Knight Frank Research East/Riverside 5 Country View 2017 6 1.60 23rd June 2016 EU Referendum The charms of 1.55 1.50 prime village life 1.45 1.40 27% 1.35 CHRISTOPHER DEWE, Partner 1.30 1.25 1.20 Not everyone who is moving out of town is 1.15 hunting for a country pile and a garden the size 1.10 of their local London park. For some, the dream 27% of UHNWIs are planning to move as a result JUL JUL SEP SEP JAN JAN JAN MAY MAY NOV NOV MAR of their children’s education MAR is a quintessential English cottage with a village Source: Knight Frank Research 2016 Source: Knight Frank Research 2016 community – and ideally an artisan bakery – CFH/GBP USD/GBP EUR/GBP on the doorstep. So what is it that prompts people to choose this kind cottage dream is becoming a viable option for more Herefordshire and Yorkshire – all counties with a good of country living over staying in town or buying the and more purchasers.