Advertising RATE & SERVICE Guide 2011

410 S. Liberty • Independence, MO 64050

816.254.8600 Fax: 816.836.3805 COMMISSIONS AND CASH DISCOUNTS Local/General (except preprints) rates are commissionable to any recognized advertising agency (15 percent). A 2 percent cash discount is also available on this rate if paid by the 15th of the fol- lowing month.

All other retail advertising rates shown are noncommissionable. No cash discounts are allowed and all rates are net. THE EXAMINER - published Tuesday through Saturday morning. Serving the communities of Independence, Blue Springs, Grain Valley, Commissionable advertising rates are calculated by increasing the Oak Grove, Buckner, Sibley and Levasy. appropriate noncommissionable rate by 17.65 percent (Multiply the Circulation: Tues-Fri: 10,531, Sat. 11,578 The Examiner’s Saturday local rate by 1.1765). Publication Commissionable rates are available to any recognized agency and A weekend product that includes USA Weekend Magazine, will be billed to the advertising agency. If bulk rates are utilized by and Smart Source Coupons. the agency for an account by the agency and countersigned by the account, the account will be liable for the fulfillment of the contract. The Examiner’s Extra Selected Market Coverage Product (SMC) - Distributed to 2,300 in racks in zip codes 64056, 64057 & POLICIES 64058, every Wednesday. A. The Examiner reserves the right to edit, alter or reject any advertis- The Examiner publishes many themed special ing deemed offensive to our readers or suspected of being illegal, sections throughout the year. immoral or unethical. Ask your account executive for details. B. The Examiner is not liable for errors, unless proof of advertisement is

submitted to advertiser or his agent and returned to the office of the (816) 254-8600 publisher with errors or corrections plainly marked thereon, and in Advertising Fax: (816) 836-3805 such case if any errors so noted are not corrected by the publisher, News Release Fax: (816) 254-0211 the liability of the publisher will not exceed the cost of the space actually occupied by the item in which the error or errors occur. To RETAIL ADVERTISING DEPARTMENT furnish proofs on advertising copy, The Examiner requests the copy Members: Verified Audit of Circulation, Advertising Checking Bureau, prior to the specified deadlines for the insertion date requested. Newspaper Advertising Bureau C. Placement of ads in the newspaper is at the option of the publisher. We will Retail Advertising Rate Card effective January 1, 2011 try to honor position requests whenever possible. Guaranteed positions, when available, will be charged preferred placement rates (see page 2). D. Advertising set to resemble news matter must carry the word PERSONNEL “Advertisement” at the top. Examiner news type cannot be used in Publisher...... Steve Curd, 816-350-6311 advertising copy. Executive Editor...... Sheila Davis, 816-350-6349 E. All advertising is payable in advance unless the advertiser Advertising Director...... Dave Lammers, 816-350-6326 shall have first established credit with the publisher. Credit applica- Marketing Director...... Sharon Dankenbring, 816-350-6341 tion is required. Business Supervisor...... Deneane Hyde, 816-350-6342 Creative Services...... Kay Sims, 816-350-6368 ADVERTISING DEADLINES Production Manager...... Ginger Kuftack, 816-350-6353 Retail and Classified Display Deadlines: Circulation Director...... Peggy Paul, 816-350-6346 Publication Day Space & Copy Deadline On-line Media...... Emilee Bilyeu, 816-350-6372 Tuesday...... 5 P.M. THURSDAY Wednesday Daily ...... 5 P.M. FRIDAY REPRESENTATIVES Wednesday Extra ...... 5 P.M. THURSDAY GateHouse Media, Inc. (owner) Thursday...... 5 P.M. MONDAY 350 WillowBrook Office Park Friday...... 5 P.M. TUESDAY Fairport, NY 14450 Saturday...... 5 P.M. WEDNESDAY (585) 598-0030 FAX (585) 248-2631 Classified (word ads) U.S. Suburban Press, Inc. Publication Day Copy Deadline 500 E. Remington, Suite 104, Schaumburg, IL 60173 Tuesday...... Noon Monday (708) 490-6000 FAX (708) 843-9058 Wednesday...... 11 A.M. Tuesday Thursday...... Noon Wednesday Missouri Press Service, Inc. Friday...... Noon Thursday 800 Locust Street, Columbia, MO 65201 Saturday...... Noon Friday (314) 449-4167 FAX (314) 874-5894

1 MECHANICAL SPECIFICATIONS – 22” WEB Standard Size - Retail Advertising Standard Size - Classified Advertising 6 column, depth - 21 1/2” 10 column, depth - 21 1/2” Modular Tabloid Sizes - Special Sections 1 Col...... 1.639” 1 Col...... 944” Page size: 10 1/4” x 10.14” 2 Col...... 3.389” 2 Col...... 2” 1/16 Page...... 2.375” x 2.375” 3 Col...... 5.153” 3 Col...... 3.092” 1/8 Page...... 5” x 2.375” 4 Col...... 6.917” 4 Col...... 4.097” 1/8 Page Vertical...... 2.375” x 4.89” 5 Col...... 8.667” 5 Col...... 5.153” 1/4 Page...... 5” x 4.89” 6 Col...... 10.417” 6 Col...... 6.208” 1/2 Page...... 10 1/4” x 4.89” 7 Col...... 7.264” 1/2 Page Vertical...... 5” x 10.14” 8 Col...... 8.319” Full Page...... 10 1/4” x 10.14” 9 Col...... 9.375” 10 Col...... 10.417” BLACK AND WHITE RATES RATE PER INSERTION Frequency rates apply within 6 days of first insertion Annual Dollar Volume One Time Two Times Three Times $25,000 $11.07 $6.64 $5.09 $20,000 $11.26 $6.75 $5.18 $15,000 $11.73 $7.04 $5.40 $10,000 $12.05 $7.23 $5.55 $ 7,500 $12.18 $7.31 $5.61 $ 5,000 $12.76 $7.66 $5.88 $ 2,500 $14.12 $8.48 $6.50 $ 1,000 $15.49 $9.29 $7.13 $ 500 $15.81 $9.49 $7.27 Examiner Open Rate $24.99 $15.12 $12.10 Examiner Daily & Extra $26.20 $21.74 $17.39 Examiner Daily Commissionable Rate $32.08 Daily and Extra Commissionable Rate $43.58

COLOR Research shows that ads with color move an average of 43% more merchandise than the same ad in black and white. One Color $75 Four Color $125 PREFERRED PLACEMENT III. Position C - IAB ad size 300x250 (4.16”x3.5”) Many of our customers request that their ad run in a certain Billboard - appears in two locations, above and below the fold section or specific page in the paper. throughout the site. • 10% for a specific section • 15% for a specific page. IV. Position D - IAB ad size 728x90 (10.1”x1.25”) Footer - appears across the bottom of examiner.net on all pages. POLITICAL ADVERTISING Rates are available from the Marketing Director, 816-350-6341. Ad PRICING All ad sales will be sold using a CPM (cost per thousand ONLINE ADVERTISING INFORMATION impressions) model. CPM is the IAB standard for online Ad Positions advertising. Each position will be offered at a specific CPM rate. I. Position A - IAB ad size 728x90 (10.1”x1.25”) Leaderboard - appears across the top of examiner.net on every All pricing includes linking of the listing to the advertiser’s web page. site and ad design of a single-image ad. Contact your account executive for online pricing. II. Position B - IAB ad size 160x600 (2.22”x8.34”) Skyscraper - appears on the right side of every story page on examiner.net

Display ads can be e-mailed to [email protected] Please contact us directly for client-provided artwork specifications. We can accept files by e-mail to [email protected], or through our FTP site. E-mail file size is limited to 3 MB, so large files should be transferred by FTP or on removable media (CD-ROM, Zip Disks, etc.). Details on FTP access are available at http://media.examiner.net/displayads/

2 PREPRINTS – Minimum quantity is 5,000 or $150 Rates Local Zoned Commissionable $57.00 per 1000 $80.00 per 1000 Contract $52.30 per 1000 $75.00 per 1000 Frequency $50.00 Full Circulation Only. Minimum of 50 inserts.

THE FOLLOWING ARE POLICIES FOR RESERVING AND SCHEDULING PREPRINTS All preprints should be delivered to: The Examiner, 410 S. Liberty, Independence, Missouri 64050 1. Preprints may be scheduled any day Tuesday through Saturday 3. Delivery deadline is 5 business days prior to insertion date. and some holidays. Contact your account executive for more 4. Loading Dock is open from 11 a.m. to 6 p.m. Monday thru Friday. information. 5. Maximum folded size of insert is 11 1/4” x 10 5/8”. 2. Deadline for scheduling or cancelling preprints is 10 days prior to 6. Minimum size of inserts is 5 1/2”x 8 1/2”. date of publication.

CLASSIFIED RATES • All classified advertising word ads appear in The Examiner and online at www.examiner.net • All Wednesday classified display and line ads appear in The Examiner and The Examiner’s Extra.

Local/General Rates $67.50 for up to 20 words for 5 days or $208.00 for up to 40 words for 22 Allows for 15% commission and 2% cash discount to recognized agencies. days. All ads go in print and online Classified Display Rates Daily (M, T, Th, F)….$22.40/column inch Private Party Wednesday/Extra...... $26.40/column inch Category includes the following: Weekend Edition……$23.45/column inch Garage and estate sales Help Wanted display ads can go on Monster for an additional $75. Merchandise sold individually *All classified ads appear in The Examiner daily and online Wheels Deal which includes vehicles, trailers, RVs, motorcycles, at www.examiner.net ATVs and marine craft $10.00 per day for 20 words Contract Rates 50¢ for each additional word, per day Rates are available with a contract only and are not commissionable. Monthly All ads go in print and online rates are based on volume during that calendar month. Must run 12” per month for one year to qualify for contract. Jack’s List Space Used Monthly Daily The Extra Weekend Edition (Merchandise sold individually, excludes Wheels Deal, Real Estate, 500” $14.75 $18.35 $16.05 Garage and Estate Sales) 200” $15.15 $18.45 $16.60 FREE for up to 20 words for 5 days 100” $15.30 $18.95 $16.70 50¢ for each additional word, per day 50” $15.70 $19.30 $17.25 Price of item (s) must be listed in ad and equal $300 or less 12” $16.60 $20.05 $18.30 Service Directory Contract Rates Commercial Rates Service Directory contract rates are available through (Applies to rental properties, realtors, commercial property the Classified Department. and homes for sale by owner.) $79.50 for up to 20 words for 5 days or Contact the Classified Advertising Department at 816-350-6301 or email $250.00 for up to 40 words for 22 days. [email protected] for rate changes, specials or to place an ad. Auction Rate: $14.25 per column inch Errors and Cancellations Word Ad specifications Please notify the classified advertising department should there be an error Advertising is 7 point set solid. 15 word minimum. Centering, bold, lines the first day the ad appears in the newspaper except for weekends when the of white, indexing & larger type size available at an additional charge. classified department is closed. All classified ads can be cancelled during office hours, 8:00 a.m. to 4:00 p.m., Monday through Friday. Help Wanted $142.50 for up to 20 words for 5 days or $345.00 for up to 20 words for 22 days. Ads go in print, online and on Monster 50¢ for each additional word, per day Optional: You can purchase a Job Video to run the same length of the ad for an additional $99 for 5 days or $125 for 22 days.

Service Directory

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