August1999 \V \\t \V . N C. V ~\ D :\ B U ") : 1\t E ':> ':> . L 0 :\' $4·95

Nothing Ventured Scarcity of seed capital sends group to ballot box Upper Echelon Defining Nevada's corporate elite

The Arts Mean Business Nevada finns help artists draw the bottom line

TopRank Nevada Statewide Book of Lists Construction Companies • Mines Economic Development Organizations Top 50 Foundations • Travel Agencies Lef s face it. Having been forced to buy workers' compensation insurance from a single source-the government- few Nevada employers are experienced in shopping for the best plan. But now, with choice and competition, there's a lot to learn. That's where the experience of Harris Insurance Services can help. We've dealt in workers' compensation insurance in other states for years. And HARRIS I X S l R .\ X ( E S E R \ I C E S we've been a leader in providing all kinds of insurance for Nevada * * * * * businesses for more than two decades. So we have the knowledge and the experience to design a workers' compensation plan that works for your company-from reducing costs to increasing cash flow to limiting liability. So don't get lost in all the insurance jargon. For reliable, independent, experienced advice on workers' compensation coverage, call Harris Insurance Services.

5275 Arville Street, Las Vegas Nevada 89118 702-597-5110 Metro Display Advertising Bustop Shelters of Nevada ur success in delivering a better product and service to our customers is the result of out· commitment to develop and use state-of 0 the-art technologies. After 12 yeat's ofdeveloping and improving innovative software, we are able to quickly and accumtely map and select locations that conform to customer 1'equirements. A typical client request might be to "show all advertising locations within a one block mdius ofa fast food restaurant. " This used to take days to pmduce, but now can be done within minutes using our "GPS Mapping System." The same high technology is used to support our maintenance crews. "Maintenance Pro" accurately t1'acks the repair status and history of evety shelter and bench, "Charting Pro" supports sales and customer requiretnents by accurately showing available locations, current and past advertising, and tracks the status ofeach contmct. Our experience has proven that technology equals growth and success.

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Metro Display Advertising • Bustop Shelters of Nevada 5425 South Valley View, Suite 103 • -Las Vegas, Nevada 89118 (702) 795-3325 COMMENTARY New Operating System Oilers Hope BRELYLEE.IINNAN Associate lor Frustrated PC Users Publisher

ave you ever wondered how many business programs, as well as technical support. The differ­ people don't utilize a personal computer in ence between the versions is in many ways like the H the running of their businesses? On the difference between Ford and Chevy. They work other side, how many of the business people who pretty much the same with a different "name plate" utilize a PC use them over an hour a day? Of the and a few optional features. Leading Linux distrib­ people who use a PC over an hour a day, how many utors, Caldera Systems and Red Hat, have created experience some type of computer crash (computer two new versions that offer better installation pro­ lock up, freeze, or worse), at least once a week? grams, broader hardware support and new graphi­ How about those people who spend four or more cal interfaces that bear a striking resemblance to hours a day on a PC and experience an average of Windows. Analysts, who note the interest and TALK ABOUT IRONY one to two crashes per day? And, how many PCs are growth, say companies are taking notice of an­ running on Microsoft Windows? And, what about nouncements from major PC vendors like Compaq, "Recently, the city of all those upgrades we purchase to supposedly fix the Dell, mM and Hewlett-Packard, all which have Medina, Wash. (popula· crashes? I figure, if I could collect just one penny agreed to support the operating system. tion 3,082) selected for every Microsoft Windows crash, within one OpenUnux to Implement year, I would surpass the annual income of Mi­ Some of Linux's strengths include: its document management crosoft's Bill Gates and become Forbes' new "Rich­ est Man In The World." system. The reason for Adaptability - The source code for Linux is If we don't want to play Microsoft's game, there available for anyone to modify as they see fit. this move was related to are options. Historically, there are only two choices lnteroperability - Linux interoperates with the 40,000..plus construc­ for PC operating systems: Microsoft DOS/Windows tion permits, blueprints, other systems, including Microsoft Windows, or Apple's proprietary MacOS. Although, Microsoft's MacOS, Unix, and Novell Netware. change orders, and other operating system has the majority of the market, from documents related to my experience (and I use both operating systems) the Multiuser Support - Unlike Microsoft and the construction of the MacOS is exponentially more reliable with fewer Apple's operating systems, Linux is able to sup­ port multiple users concurrently. A single sys­ $53 million home of crashes. Most large software companies produce tem, supporting many users, runs programs, ac­ Microsoft's Bill Gates built software for both operati,ng system environments; cesses files, and other services at the same there. The city's choice however, many software companies do not support the MacOS operating system. MacOS 's lack of sup­ time, seamlessly, whether on a network or di­ came at the realization port originates from Apple's unwillingness to license rectly attached consoles (screens and key­ that there was no more its operating system freely outside of its own compa­ boards). room for any future paper· ny. That is why you don't see Dell, mM, Compaq, Security- Linux's Unix roots supports security work, and it would be re· Hewlett-Packard, or any number of PC manufacturers transparently, not as an after thought, but as a quired either to build a building MacOS operating-based systems. Neverthe­ way of life. In order to work a Linux computer, new town hall or to install less, there are pros and cons to using either operating you have to sign on to gain access. a document management system. But, with billions of dollars spent in the PC Full Multitasking - Innate to Linux is its ex­ system. Naturally, Mi· market, why do we have only two choices? Does any­ cellent juggling ability. crosoft Windows NT was one really wonder why Bill Gates is a billionaire? Networking - Information exchange via email, looked into as a potential Can you say "monopoly"? Now for the good news. A new operating system, the Web, and other means is an everyday fact. called Linux for its creator, recently arrived on the ing that the OpenUnux so­ scene - and it's free. Created by Linus Torvalds providers (ISPs) and the users who access the lution would cost less based on a Unix-type operating system, Linux fea­ ISP's services. than 10 percent of the tures an open source code, which allows it to be Price - Free. Linux is licensed under the GNU Widows NT solution, freely shared and modified, and has resulted in con­ Public License (GPL). The GPL ensures that the Openlinux won the city's tributions from top programmers worldwide. This code can be redistributed; you can get it off the business." operating system is gaining wide and rapid accept­ Internet or someone else's CD and you can ability from major industry players, such as share it with others.

- As QUOTED FROM NOTED Hewlett-Packard, and local government users like What does that mean to you and me? Did I say COMPUTER WRITER AND Medina, Wash. (see sidebar story, it's a hoot). Up until recently, Linux, as a desktop operating system, Linux is free? The availability of another PC oper­ AUTHOR , M ANUEL ALBERTO has been more suited for the computer geek than the ating system means more competition and higher R ICART. average PC user. However, unlike Microsoft and quality choices; and, hopefully, fewer frustrations Apple's operating systems, multiple versions or dis­ from unnecessary computer downtime, resulting tributions of Linux are available. To make a version, in greater productivity. a vendor takes the basic Linux operating system and utility programs and adds value to the systems and COMMENTS? e-mail: [email protected]

4 Nevada Business journal • August 1999 Sales Professionals ~BUSINESS You DON~T HAVE 'TO BE ON W"ALL STREET ~OUR~~1 WORK ON WALL ADVISORY BOARD OF DIRECTORS To MaryS. Falls- Vice-President, Northern evada Business Banking, US Bancorp Ambition. Tenacity. The desire to achieve more in your career. If you have it takes to establish yourself professionally, we have the means to help Somer Hollingsworth- President, happen. And with the opening of new retail branch offices and Pxr>~n<:inn Nevada Development Authority others throughout the country, we can offer you the opportunity to Larry E. Krause - Partner and Director, Arthur Andersen LlP immediately. Because at Morgan Stanley Dean Witter, we believe you MaryDean Martin - President, MaryDean & Associates have to wait for success. Clare O'Brien -Director ofMarketing , Once yotfve qualified for and completed our paid Financial Advisor Nevada Comntission on Economic Development Program, your income and advancement potential are limited only by Stan Thomas -Director ofSpecial Business Projects, ability. We'll prepare you for the Series 7 license exam. Provide you with Sierra Pacific Power Company ing training in support of your ambitions. And show you how to experience Carole Vilardo -President, Nevada Taxpayers Association satisfaction of helping others invest in their dreams while you pursue your own. Scott Voeller -Director ofMa rketing, LtLxor Las Vegas Morgan Stanley Dean Witter. When you want to do more. Opportunities are available in our Las Vegas retail branch offices. For consideration, please forward or fax your resume to: CEO PRESIDENT r , ,~,._.. , SUMMERLIN LAS VEGAS (Central) GREEN VALLEY PUBLISHER Dan Anderson Gary Abraham Stephen Brock Branch Manager Branch Manager 242-8345 737-8117

ASSOCIATE PUBLISHER Lyle E. Brennan Morgan Stanley Dean Witter is an equal opportunity employer. EDITOR MORGAN STANLEY DEAN W Jennifer Robison Morgan Stanley Dean Witter is a service mark of Morgan Stanley Dean Witter & Co. CHIEF FINANCIAL OFFICER © 1999 Dean Witter Reynolds Inc. Carleen Ortega ART DIRECTOR I PRODUCTION MANAGER Barbara L. Moore VICE PRESIDENT- MARKETING Claire Smith E HAVE AN CONTRIBUTING EDITORS Jennifer Baumer I Richard Bryan I Brian Clark Tom Dye I Bob Felten I Kathleen Foley I John Garner OPENING. FOR Cindie Geddes Diane Glazman I Allen Grant Dean Heller I Lorraine Hunt I Tony lllia I Phillip Keene Kim Pryor I R. Keith Schwer I Michael Sullivan CORPOR.\TE OFFICE A SAVVY 2127 Paradise Road • Las Vegas, NY 89104 (702) 735-7003 • FAX (702) 733-5953 mvw.nevadabusiness.com BUSINESSPERSON SOUTHERN NEVADA MARKETING REPRESENTATIVE _.t>et '.r .?et to- th,& 6-o-tto-m-li/Ve-, Claire Smith .r !laib tu-e-.9 ('}-tur- rate.s J-r-o-o-ide- NORTHERN NEVADA MARKETING REPRESENTATIVE Stephen Brock J! o-tu tu-it!l a .r;b-aoio-u.s ro-o-nz,, .rdtit{:Y' aNPa , iat;fi"e- de.s~, a/Vd Nevada Business Journal is listed in Standard Rates & Data, #20A-Business-Metro, State & Regional. a re-ao~ - a1j/'tu-!f&r-t7 ,P-h,o-/1/&. Advenism should contact Sales at (702) 735-7003 in Southern Nevada, or (800) 242-0164 in Northern Nevada, or write to: Nevada Business Journal, 2127 Paradise Rd .. Las Vegas. NV 9lMo!ti~/ fir- tit& J-lfo-/V&. 89104. Demographic information available upon request Month­ to-month circulation may vary. NBJ is published monthly, bulk postage paid. Subscription rate is $44.00 per year. Special order single-copy price is S7.50. All contents © 1999 copyright, and reproduction of material appear­ ing in NBJ is prohibited unless so authorized by the publisherofNBJ. CHANGE OF ADDRESS: Please send previous address or mail­ T H E H 0 T E L D E S I G N E D 8 Y 8 U S I N E S S T R A V E L E R S T" ing label & new address. Allow six weeks. EDITORIAL SUBMJSS!ONS: Address all submissions to the at­ Located at 1901 N. Rainbow Blvd., Las Vegas, NV 89128 tention of Jennifer Robison. Unsolicited manuscripts must be ac­ companied by a self-addressed stamped envelope. NBJ assumes no For reservations cal/1-800-321-2211. Ask for special rate codes: responsibility for unsolicited materials. PROJ, PROK, PROL or PROM. www.marriott.com DISCLAIMER: Editorial views expressed in this magazine are not necessarily those of the publisher or its boards. Certain restrictions may apply

August 1999 • Nevada Business Joumal ;

Contents August 1999 · volume 14 · No. s

Features SPONSORED BY ational Airline

31 The Arts Mean Business CINDI E GEDDES Nevada firms help artists paint the big picture and draw the bottom line.

39 Fenced Out? KIM PRYOR Is federal administration over vast sprawling tracts of evada having a negative impact on business?

47 Commercial Real 62 Building Nevada Estate Update KIM PRYOR News in Brief Mid-year forecast better than expected. Ninyo & Moore wins four con­ tracts • Laurich Properties set 52 Home Automation CINDIE GEDDES to develop three retail projects Building a home as smart as you. • New property adds to Soutb­ ern Nevada's vacation-owner­ 55 Executive Profile DIANE GLAZMAN sbip market • Wells Cargo completes Desert Inn Road expan­ Chris Nelson - Executive and corporation sion • BajA completes banking center remodel • Summerlin evolve together to meet client needs. sales setting record pace • Burnett Haase completes tenant Pboto courtesy improvement project • Poggemeyer to manage county con­ Trammell Crow Co. 57 Corporate Profile ALLE~ GRANT struction project • Korte Bellew & Associates awarded scbool Page 55 Sa\1on, Inc. - Perennial Homes' Southern contract • Tbomas & Mack designing smaller suites • Roel Nevada success leads to expansion. completes Del Webb's Antbem facility. 64 Commercial Real Estate Report 59 Delivering the Goods ALLEN GRANT Industrial Market Summary Warehousing, distribution operations Compiled by Lee & Associates, Las Vegas and continue steady Nevada growth . Grubb & Ellis/NV Commercial Group, Reno. Departments

4 Commentary LYLE BRENNAN 14 Small Business Advisor TOM DYE 69 Securing Nevada DEAN HELLER New operating system offers hope for Marketing your business. The Secretary of State's office makes frustrated PC users. way for new legislation. 16 Regional Spotlight 8 Business Up Front No rthern Nevada Development Authority. 70 Speaking for Nevada • Banks vs. credit unions: The latest salvo Lorraine Hunt - Expanding Nevada's eztltural side. 18 Travel & Tourism J. PHILLIP KEEN E Ill • Getting to heaven via 7-Eleven Reno/Sparks Convention Center • Albertson 's: Leaving Las Vegas 71 Inside Politics MICHAEL SULLIVAN • Is your landlord Y2Kcompliant? ex1Jansion soon to break ground. So how did Oscar pull it of!? • Can you recognize your 19 People on the Move 73 Money Management NEVADA CPAS employees' "farewell flags"' Long-term care insurance - How does it 65 Lifestyles KATHLEEN FOLEY • A permanent end to a "temporary" ta\? Unique Dining E.xperience. fit into your financial plan? 10 Smart Investing JOHN M. GARNER 87 Nevada Briefs 66 Executive Profile DIANE GLAZMAN 67 Variable annuities may help boomers Michael Hillerby- Reno arts and culture 89 Business Indicators prepare for retirement. manager brings unique past to new post. KEITH SCHWER 12 Cutting Edge BOB FELTEN 67 Corporate Profile TONY ILLIA 90 Point of View Nevada When buying technology, how far Levi Strauss - Clotbier renews commitment How does your company is far enough? to Henderson witb new facility. support the arts, and why is such support important?

Augus1 1999 • Nevada Business journal 7 fiNANCIAL INDUSTRY

Is your landlord compliant?~...&.....-

our business may be Y2K Ycompliant, but is your Banks vs. CUs: landlord? To make sure your office building doesn't leave The latest salvo you hanging at the advent of ension has been growing the New Year, Cushman Real­ T between banks and cred­ ty Corp. issued some advice it unions for some time, as for tenants. Make sure you re­ banks express increasing quest your landlord's plan to concern that credit unions Getting to heaven via 7-Eleven minimize or eliminate the ef­ have gained unfair regulatory fects of Y2K-related prob­ advantages. The Consumer ooking for an escape in the French Polynesian Is­ lems. Ask your landlord if he Federation of America is L from your hectic work lands. Think you've got a or she has designated a Y2K weighing in on the debate schedule? Convenience retail­ winning daily grind? Simply manager for the building and via the Internet with a study er 7-Eleven is offering one submit a 250-word essay de­ identified solutions for han­ prepared by Consumer Ac­ lucky dedicated careerist a scribing why life is so hectic, dling malfunctions. Also de­ tion of San Francisco. The chance to escape e-mail, cell and include a page from your termine what his or her insur­ study, entitled Banks and phones and pagers for a few calendar or day-timer show­ ance coverage offers in case Credit Unions: Keeping the days. The company estab~ ing a typical day's schedule. of a Y2K shut-down. Also be Playing Field Level, draws lished its Summer Stress Download entry forms at sure you determine who is re­ comparisons between the Escape contest to seek out the company's Web site at sponsible for Y2K building treatment of banks and cred­ America's most hectic sched­ 7-eleven.com, or fax a request compliance costs, who covers it unions and the subsidies ule. The grand prize winner to (214) 953-3944. The dead­ losses resulting from Y2K is­ each receives. The report will win a trip for two, in­ line for entries is September sues and whether your and is available on the Web at cluding airfare and hotel ac­ 1, 1999, with the winner to your landlord's suppliers and consume rfed. o rg/banksub. pdf commodations, to Bora Bora be armounced October 1. vendors are Y2K prepared.

EMPLOYEE RELATIONS

Can you recognize your employees' ''farewell flags"? Albertson's: Leaving Las Vegas ith a recent nation­ as Vegas will soon have stores in Las Vegas, with the W wide OfficeTeam L a new supermarket and remainder located in New poll showing 60 percent of drug center retailer in its Mexico. The sale comes as a executives expressing con­ midst: Raley's, a Sacramento­ result of Albertson's pending cern regarding retaining based chain, recently an­ acquisition of American skilled administrative staff, nounced the successful Stores and its subsequent the staffing firm is offering new opportunities include comp1etion of 3 purch:2se need to divest of stores in ways to detect .and address Jess jnterest jn group pn:.;.le'cJ~'-­ agreement to acquire 27 overlapping markets. Lucky "farewell flags." a change in office appear­ stores from Albertson's, Inc. stores are part of the Ameri­ Early warning signs that ances and longer lunch hours The acquisition includes 19 can Stores chain. an employee may be seeking or requests for additional )to-

8 Nevada Business journal • August 1999 vacation days. Also, look out for the previously casual dresser who starts showing up to work in business suits, as well as those individuals who seem especially guarded about materials on their desks and computers. If you notice any of these signs, OfficeTeam experts suggest approaching the person to see what you can do to enhance his or her job satisfaction.

fEDERAL BUREAUCRACY Deloitte& • the answer 1 5 Touche

C19990eloitte & Touche LLP and Oeloitte & Touche Consulting Group LLC. Oeloi tte & Touche refers to Oeloi tte & Touche LLP, Oeloitte & Touche Consulting Group LLC and related entities. A permanent end to a "temporary" tax? L-as Vegas Reno 702.893.3100 775~348.8808 ou may wonder why, in an era of Ybudget surpluses, the federal gov­ ernment continues to find tax burdens to place on business and industry. The Her­ itage Foundation is wondering the same thing. The conservative think-tank is es­ pecially concerned about the payroll tax

Analysts say discontinuing FUTA would cu.t payroll lnfonnative editorial features, up-to-date news, and an all taxes by $8.3 billion between inclusive look at business fiscal year 2000 and 2004. statewide. If you're trying to read the pulse of Nevada created by the Federal Unemployment Business-you need to read Tax Act (FUTA); the tax generated a the Nevada Business Journal! $23.4 billion surplus between 1992 and 1998. According to the foundation, law­ SUBSCRIBE Now FOR JUST makers continue to renew the "tempo­ $44.00 FOR ONE FULL YEAR rary" tax, even though the surplus is {26% OFF THE COVER PRICE) being used for programs outside the un­ employment system. Heritage analysts Two YEARS Is luST $73.00 say discontinuing FUTA, which has been (38% OFF THE COVER PRICE) extended five times since its expiration date in 1987, would cut payroll taxes Fax Order: (702) 733-5953 by $8.3 billion between fiscal year Phone Order: (702) 735-7003 2000 and 2004 and give state economies more funds for their own use. You can Web Order: register your opinion with your Congres­ www.nevadabusiness.com sional representative.•

Augustl999 • Nevada Business Journal 9 INVE.STUtG

Variable annuities allow an investor a Variable annuities may help choice of mutual fund portfolios. Each of the portfolios is developed around a set objective (aggressive growth, global boomers prepare lor retirement investment or income preservation, to name a few) to meet the diverse needs of investors. The value of the annuity BY jOHN M. GARNER fluctuates with the performance of the investments the individual chooses. ariable annuities are • Company-sponsored For those investing for retirement, basically contracts defined benefit pension variable annuities provide: Vbetween a life insur­ plans may be scaled back • Growth opportunities through a ance company and an and fewer employees range of professionally managed individual, allowing the may qualify for them. investment portfolios. individual to invest on a Instead, more and more, • Tax advantages. Assets held in tax-deferred basis and to the focus is likely to be a variable annuity grow on a tax­ choose from among avail­ on company-sponsored deferred basis during the initial able mutual fund portfolios. defined contribution "accumulation period," allowing Baby boomers are now be­ plans, such as 401 (k) money normally paid as current coming aware of variable plans, that offer employ­ taxes to compound and grow. annuities as a potential re­ ees the opportunity to con­ • Liquidity. Depending on the plan tirement planning tool. tribute a portion of their selected, variable annuities may income to save for retire­ provide some access to money

The Challenge THE PRE-RETIREMENT ment. With defmed contri­ free of company-imposed charges. bution plans, the onus to • Value-addedfeatures, such as he retirement challenges SITUATION OF BABY fund the plan for retire­ automatic additions and automatic boomers face are greater ment rests with the em­ dollar cost averaging. T BOOMERS DEMANDS than those faced by prior ployee, not the employer. • Beneficiary protection through a generations. In order to pre­ THEY INVEST DIFFER- • Retirement will cost guaranteed death benefit. serve their present lifestyle more. In addition to infla­ When considering variable annuities, in retirement, late-starting ENTLY FROM THEIR tion, healthcare costs have investors should read the product pros­ savers are going to have to PREDECESSORS. THEY risen steadily, and boomers pectus carefully prior to investing or put aside more money and are likely to receive fewer sending money. • accumulate retirement dol­ NEED RETIREMENT Medicare funds than earli­ lars faster. er generations. This article does not constitute tax or PROGRAMS THAT ••. • Boomers will need more legal advice. Investors should consult their money than their predeces­ MINIMIZE RISK WHILE Variable Annuities tax or legal advisors before making any sors to support longer lives. Can Help tax- or legally-related investment deci­ MAXIMIZING RETURNS. Better health practices and Fund Retirement sions. This article is published for general advances in medicine point information purposes and is not an offer to more people enjoying a longer, he pre-retirement situation of boomers or solicitation to sell or buy any securities more active retirement. Tdemands they invest differently from or commodities. Any particular investment • Social Security will provide only their predecessors. They need retirement should be analyzed based on its terms and about 18 percent of boomers' retirement programs that seek to minimize risk risks as they relate to a specific investor's income, according to the Social Security while maximizing returns. In addition, circumstances and objectives. Administration, and up to 85 percent of boomers should select programs with fea­ Social Security benefits may be taxed. tures that make investing flexible and John Garner is a financial advisor with For the younger boomers (born after convenient. Given these factors and ob­ Morgan Stanley Dean Witter. His focus is 1959), the Social Security retirement jectives, variable annuities may be an ex­ in retirement planning and professional age is scheduled to reach 67. cellent investment consideration. portfolio manager selection.

10 Nevada Business journal . August 1999 QUICK QUOTES

Awarning to Internet investors

fficials of Henderson-based Paragon OAsset Management are advising in­ experienced investors to exercise caution when investing in stocks and bonds via the Internet. Company spokespeople note that the increase of Internet usage in homes and offices is encouraging many novice investors to delve into areas where they lack expertise. Paragon advises in­ vestors to avoid hasty decisions and care­ fully research options. "In the short term, inexperienced Internet investors might Committed. win," acknowledged company principal Bob Kasner. "But in the long run, their actions could prove very risky." We Can Do Banker is. Is yours?

Touchstone adds to annuity Colonial Bank realizes that the product line communities we serve are our most

incinnati-based Touchstone Securi­ important asset. Our We Can Do ties, Inc. expanded its variable annu­ Bankers actively support the efforts of C LAs VEGAS OFFICES ity product line-up, adding 10 new funds residents, organizations and businesses Lake Mead Office to offer "retail brand" managers alongside (702) 254-3147 alike. Let a flexible, knowledgeable and its institutional money managers. Touch­ Sunset Office decisive We Can Do Banker prove that stone's total multi-managed variable an­ (702) 435-9902 West Charleston Office commitment to you. nuity sub-account selection now stands at (702) 258-9990 18, and includes equity, institutional and Call or stop by your local Colonial Bank RENo OFFICES high-yield bond portfolios. Fallon-Downtown Office office and tell us what We Can Do for you. (775) 423-7081 McCarran Landing Office Discover Brokerage boosts (775) 823-7440 Park Lane Office research capabilities (775) 827-7200 iscover Brokerage has forged an Prater/McCarran Office (775) 355-6100 D alliance with LIMresearch.com to provide those utilizing the Internet invest­ \\M,w colonialbank.com ment brokerage with more research re­ COMMERCIAL BANKING· INTERNATIONAL BANKING· PRIVATE BANKING· ASSET MANAGEMENT sources. Customers of Discover Broker­ age are eligible to receive free trials from LIMresearch.com, where they can access ideas about every major market both for­ 1 The Safe Choice for eign and domestic . • Workers Compensation in Nevada At Farmers Insurance Group®, we know workers camp needs to be handled with care. hat's why we specialize in getting your employees back T on the job. We control your workers comp costs through claims management, loss control, managed care and team service. Call your nearest Farmers agent today.

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Augusl l999 . Ne\'l!da Busin ess journal II overwhelmed by discussion of techno­ capabilities, no matter how dazzling, that When buying technology, aren't relevant to the situation you face. New technology should help you do how lar is lar enough? what you need to do now and in the fu­ ture. You don't want to pay for capabilities If only one of those cutting edge golf you'll never need even in your wildest gadgets could take such a measurement fantasies, no matter how cool they are. Like most golfers, I have a very active golf fantasy life. It's what keeps us re­ BY BoB FELTEN turning to the game. But I won't be buy­ ing the 800-yard laser range finder. I can't even imagine how it would help .• t's summer and a not­ and not much over 300 so-young man's fancy yards at that. If you're Bob Felten is a principal with Inne1west I turns to golf. Once around 400 yards away Advertising & Public Relations in Reno. again the eternal search from the hole, you know E-mail him at [email protected]. for something that will it. A high tech laser range improve your game begins finder won't really help. in earnest. I know many But wait. There are TECH TALK of you have either fallen laser distance finders that victim to this syndrome measure 600, 800 and Sprint PCS customers to or watched someone else even 1,000 yards. Hitting a receive Yahoo! services succumb to its lure. golf ball that far is beyond Your eyes glaze over the most outrageous fanta­ ahoo! Inc. and Sprint PCS an­ with the fantasy of perfect ·sy. Even on the longest Y nounced an agreement to offer shots and low scores. All rational thought golf courses, you'll never need to hit the Yahoo! Web content and services to is locked away and your credit card leaps ball that far. Why would you buy a golf Sprint PCS wireless subscribers usi ng out, at the ready. course range finder with that capability? Sprint PCS phones. The two companies In recent years, cutting edge technolo­ Why would you spend another C-note, or will jointly provide a range of co-brand­ gy has arrived on the golf course in the more, for a piece of high-tech equipment ed Sprint PCS My Yahoo! Services to form of high-tech, laser range finders. that so exceeds your needs as to be ab­ both companies' users. The services, slat­ My favorite golf course even has these surd? Yet, otherwise intelligent people are ed for availability in the fourth quarter, little wonders on each cart. You point apparently doing this every day. will include Yahoo! mail, address book, them at the pin and they tell you exactly This whole laser range finder shopping calendar, news, sports, finance, weather how far away your ball is from the hole. experience made me think about the chal­ and horoscopes. Wireless access to per­ This helpfully assists me in choosing the lenge many business people face in mak­ sonalized content will be delivered via right club to hit wrong. ing decisions about buying technology. two-way interactive services and notifica­ Not all golf courses are this accommo­ The questions are many. How much is tions to Sprint PCS phones. dating. So I went shopping for one of enough? If I buy for today's needs, will these gadgets, for a gift of course, and my purchases be outdated by the time Web site oHers Internet discovered something very interesting. they're delivered next week? How far into research precision Even the least expensive of these laser the future should I be looking? How far range finders, which list from $229.99 in the future can I look? ired of wading through thousands to $399.99, give you way more than you These range finders won't answer those T of search engine matches? Profes­ need. In fact, they give you more than questions, but here's an approach for you sionalCity.com, Inc. debuted a free online Tiger Woods or John Daly, two of the to consider. You have a vision for your research facility and community at its PGA's longest hitters, might need. business. You have goals you'd like to Web site, professionalcity.com. Account­ At the bottom of the product line, a achieve. Ask yourself how new technolo­ ing, legal and marketing professionals laser range finder will measure distances gy investments will specifically help you can pull up an organized, edited listing of up to 400 yards. A recent review of PGA achieve that vision and meet those goals. the links and information most valuable driving stats showed only Daly had an av­ Those basic questions are often lost in in their day-to-day business. The site is >­ erage driving distance of over 300 yards new technology conversations. Don't be continued on page 15

12 Nevada Business journal. August 1999 lTD SOME WSlJB!NUE UOMP!NIES,

SLET.

ots of companies offer have known us as Horizon workers' compensation. To CompCare and Professional Health most of them- big compa­ Services. And no one else has the Lnies from out of town and experience we do with Nevada big ones here at home-it's a side­ employers, employees, doctors, line. On their menu of services, it's and hospitals. not even an appetizer. When it comes to workers' So, with everything that's on a compensation, come to ASCENTRA. big company's plate, where do you We'll take good care of you. Other­ think that leaves your workers' wise, you could end up an after­ compensation claim? You guessed it. thought at some big conglomerate At ASCENTRA, on the other somewhere. hand, workers' compensation isn't and back on the job as quickly and just garnish. It's our meat and pota­ economically as possible. toes. Nothing is more important to You may not recognize our ASCENTRA us than getting your workers better name, because it's new. You may e x ceed in g e x pec l a li a n s

~02·96~·69~9 ADVISOR Marketing your business

Placing your company and its products ts not always an exact science.

BYTOM DYE

ntrepreneurs often find themselves "The fust thing you have to do is to es­ 20 percent and 50 percenl of the cost of confused about bow to market tablish a budget for advertising and mar­ an advertisement. "In determining the their products or services. WhiJe a keting," said Joe Merica, principal of The percentage on a newspaper ad featuring Egreater host of options exists today Merica Agency in Las Vegas. Merica's their product, [suppliers and manufactur­ than ever, many small businesses must fmn concentrates on advertising while a ers] will want to see how prominently make judicious marketing decisions limit­ sister firm, Faiss Foley Merica, handles logo and product names are featured," ed by finite resources. Many will find the public relations. Merica advised. tried-and-true alternatives work best at Entrepreneurs can obtain information Merica also recommended finding a least initially. on how much to allocate for advertising "good freelance artist" who can design Two traditionally valuable marketing costs and other business expenses from print advertisements and other marketing tools are advertising and public relations. the U.S. Chamber of Commerce (uscham­ materials such as brochures and direct Because of the wide number of media bel:com). The local office of the U.S. mailers. Check with other businesses, outlets in Las Vegas, deciding on where Small Business Administration also offers business organizations and the Las Vegas to place advertising can be a challenge, an extensive library with useful informa­ chapter of the Public Relations Society of and gaining attention through public rela­ tion for entrepreneurs. America (702-244-7502) to get recom­ tions can be an even bigger mys tery. "The industry average varies by cate­ mendations. "Find an artist with whom gory," Merica noted. "Obviously, retail you are comfortable and with whom you Advertising operations are going to spend more [than communicate well," Merica stated. other companies] on advertising." He es­ Establishing budgets and creating art­ ntrepreneurs wi th limited capital usu­ timates that retailers need to spend at work aren't the only components to max­ Eally develop their advertising and pub­ least 5 percent to 8 percent of gross rev­ imizing advertising for your business. lic relations campaigns in-house. When enues on advertising. Entrepreneurs will also find many choic­ the business generates more revenue, it Almost all manufacturers and suppliers es in deciding where to advertise. Radio. might be time to hire an agency to fonnu­ offer co-op advertising funds to help for instance, reaches a younger audience. late more sophi sticated strategies to attract businesses sell their products, Merica but the Las Vegas Valley has more than media attention. said. These funds usually cover between 30 stations and each has its own format.

14 Nevada Business journal • August 1999 TECH TALK continued from page 12

The Valley has also seen a big increase in the market. Some are stronger in the small the number and variety of print publica­ business ru·ena and others prefer helping ti ons. Entrepreneurs can choose publica­ Jru·ger companies, according to Ballard. tions that specialize in categories such as Agencies also specialize in certain indus­ business, entertainment or the senior citi­ tries, such as food service or gaming. Lists zen community. Neighborhood newspa­ of agencies can be obtained from the local pers now compete with the two major public relations society. Business publica­ dailies for the advertising dollar. tions occasionally will have lists or stories New businesses, especially retailers, pertaining to agencies. continuously updated to eliminate obso­ may find they don't have to search for ad­ Companies that don't want to hire an lete sites and add new ones, and more vertising outlets; advertising representa­ agency but want to circulate a press re­ professional areas are scheduled for addi­ tives will come to them. The problem will lease should consider using a freelance tion. Membership is free. be to figure out how to allocate advertis­ writer. Ballru·d suggests calling the UNLV ing dollars. "You have to track what's Department of Communications or the Merica launches Internet working and what isn't," Merica asserted. UNR Reynolds School of Journalism to services division This means asking customers how they fmd students trained in the public rela­ heard about the business and determining tions field. The promotion department for he Merica Agency, a full -service ad­ which advertisements are most cost-effec­ the Las Vegas Review-Journal and Las T vertising finn located in Las Vegas, tive. "You are going to do a Jot of experi­ Vegas Sun also publishes a booklet on formed Merica Interactive, a division menting," Merica forewarned. how to write a press release. dedicated to providing comprehensive One of the most effective strategies is Public relations is a misunderstood online services. Merica Interactive will to tie in advertising special events and field, Ballard said. Businesses don't real­ provide clients with a full range of Inter­ occasions, according to Merica. Promot­ ize how difficult it is to get a press re­ net services, including online advertising, ing holiday sales ·and products for special lease published. Editors are swamped site redesigns, expanding site capabili­ occasions, such as Mother's Day and Fa­ with press releases and u·y to publish ties, Internet efficiency analysis and In­ ther's Day, will generate more revenue. only those with news value. Even if a ternet efficiency proposals. The division Entrepreneurs should also keep an eye on business manages to get publicity, there will operate under interactive media what's happening in the surrounding is no guarant~e of more coverage. "Get­ planner Kevin Knuhtsen. community. If a new park featuring soft­ ting the second or third story in is really ball facilities opens, area restaurants and difficult," Ballard said. His agency tries Product gives e-mail taverns can take advantage by offering to interest editors by tying clients into in­ a voice drink and food specials designed to at­ dusu-y trends. For instance. a client with tract the sports crowd after a game. a new computer product or service might Metica cautioned busi ness owners not relate to other innovations in the industry to skimp on advertising. "Don't look on or a local trade show such as Comdex. e,~ T •fina!ly .,. .. on advertising as an expense. Look on it as Businesses can try to interest television speaking an investment." stations through video press releases, but terms. this market can also be difficult to pene­ ~ Public Relations trate. "PR is not a science," Ballard said. "Not everything works. Agencies are ublic relations primruily differs from often at the mercy of irascible editors." Padvertising in that its media place­ The key is for business owners to have ment is generally free. However, gruner­ rapport with an agency, Ballru·d said. tlanta-based Premiere Technologies ing such gratis coverage requires a specif­ Meet with several and find out what they A has chosen Las Vegas as one of six !lc.; apf11t.ra.L'rl. 1:Cro~=rr1~~ uw r ttl~ ·w'r!V ~'t..:J.-6z... they can afford to hire an agency to de­ business and research the market to come E-mail by Phone. Orchestrate allows velop more sophisticated su·ategies should up with a successful strategy. users to heru· their e-mail over the phone shop around to find one in which they "The secret of getting effective pub­ and respond to it with their own voice have confidence, said Mike Ballard of licity is through thoughtful planning, from any phone, anywhere. The service Ballard Communications. pitching and follow-through," he ex­ offers flat-rate pricing of $19.95 per His operation concentrates heavily on plained. "The media wants answers to month; system users dial a local number public relations crunpaigns, but will also these questions: What exactly makes to access service without incurring addi­ help clients with advertising. Public rela­ your business successful and what do tional per minute charges for usage. For tions and advertising agencies develop you have that's different or novel that more information, visit the product's specialties and create their own niche in deserves media coverage?" • Web site at orchestrate. com . •

August 1999 • Nevada Business Journal I; Northern Nevada Development Authority Newer manufacturing base leads to dramatic changes in region's economy

' VITAL STATISTICS he economy that characterizes the orthem in manufacturing;

MAJOR CITIES Nevada Development Authority's (NNDA) in Douglas County, Carson City Tregion has changed dramatically since the the figure is 11 percent. Douglas County­ days when Virginia City served as Mark Twain's Eighty percent of the 20 to Ga rdn ervi lle, Minden stomping ground and gold and silver mining at­ 25 companies moving into the Lyon County- tracted settlers from across the country. Though area annually are manufacturers. Dayton, Moundhouse responsible in the latter half of the 1800s for The NNDA's entire purview boasts a 14 Sto rey County pumping $400 million of gold and silver into the percent manufacturing employment rate, nation's economy, observers today are hard­ something that is helping the area find contin- PRIMARY ECONOMIC ENGINES pressed to find significant mining activity in Lyon, ued success in attracting other manufacturers. Government Storey or Douglas counties. "Manufacturers love to be around other manufac- Manufacturing The story of how the counties and cities in turers," Holt explained. Area manufacturers are also NNDA 's area evolved to possess their current attracting suppliers of virtually every ilk, and a YEAR AUTHORITY EST. economies begins roughly 15 y_ears ago, according snowball effect is in full force. "Companies who 1982 to Kris Holt, NNDA executive director. Around moved here five years ago are coming back to me EXECUTIVE DIRECTOR 1980, a group Holt refers to as "the Baker's dozen" now and saying they know of suppliers, support ser­ Kris Holt adopted a decidedly pro-business, pro-develop­ vices and other manufacturers the NNDA needs to ment outlook regarding the Carson City area's fu­ recruit," Holt noted. "We're receiving our best leads TRANSPORTATION ture and aggressively pursued public economic de­ from the referrals of those who are already here." THOROUGHFARES velopment funds; NNDA represents the legacy of The best news for the Carson City area is that u.s. 395 u.s. so those efforts. "[The NNDA 's] original founders manufacturing's impact on commerce transcends wanted to see economic opportunities besides attracting suppliers. "Manufacturing drives so AIRPORTS gaming come into the region," Holt explained. many other elements of the economy that follow Carson City Airport "They loved tourism and recognized that gaming it," Holt noted. "It brings in cottage industries and Dayton Airfield provides the state's bread and butter economically. ancillary services. If you want to draw retail or Douglas County Airport We still honor and work with the gaming industry. professional services into an area, bring in manu­ But Carson City's community leaders saw the light facturing. Only the construction industry pays before anyone else- before the recession of 1982. higher than manufacturing," thus assuring a ready Our community leaders have been very visionary." supply of consumers to absorb other services. Perhaps more than any other economy in Neva­ Though it may sound as though positive things da, the three counties in NNDA's region have been are simply happening for NNDA, Holt actually successful at morphing their economies into some­ subscribes to an aggressively proactive recruit­ thing unrecognizable from their traditional foun­ ment philosophy. He describes a "grassroots ap­ dations. The area has become "the manufacturing proach to targeted marketing" that includes regu­ hub of Nevada," as NNDA literature and Holt both lar direct mail campaigns, an active Web site, a attest; the numbers substantiate those claims. On a promotional video and numerous brochures. Holt per capita basis, manufacturing composes 4 per­ and other area officials make regular recruiting cent of the employment base statewide. In Reno trips around the country, most recently to Denver and Las Vegas, manufacturing employs 6 percent and the San Francisco Bay area. NNDA officials and 3 percent of the population respectively. In are planning recruiting trips in the next fiscal year Lyon County, 24 percent of the population works to all areas of California, as well as Phoenix.

16 Nevada Business Journal. August 1999 ness people find important: "They can have their cake and eat it, too," Holt stated. "They can be cowboys or yuppies, or live DEPENDABLE EQUIPMENT in Tahoe and work in Carson City. They FOR CONSTRUCTION & INDUSTRY can live their lives the way they want." The only substantial obstacle the NNDA RENTALS finds itself grappling with is one common SALES • SERVICE • PARTS to cities nationwide: a shortage of workers, Cranes & Boom Trucks - in spite of the area's 2.5 percent to Bare Rentals 3 percent annual population growth rate. Boom & Scissor Lifts Forklifts - Rough Terrain, But again, the organization is greeting the Variable Reach issue aggressively. It's planning to target Portable Air Compressors depressed U.S. regions where industries Welders & Light Towers such as timber and aerospace are faltering, and place employee recruitment ads in local newspapers. The authority's strong ties with UNR and Western Nevada Com­ munity College are also helping develop Kris Holt, NNDA Executive Director skilled and trained workers. A clear vision of what it needs to ac­ Denver, Chicago, Minnesota or Wisconsin complish is part and parcel of NNDA offi­ and possibly Ohio. The authority is also in cials' ideas for the region's future. In addi­ 702-644-1700 the process of compiling a suppliers' di­ tion to following up on target industries - Fax 702-644-6063 rectory to go with its manufacturers' di­ plastics, electronics, medical instrumenta­ 2730 N. NELLIS BLVD. rectory, both useful tools in appealing to tion and aerospace- Holt says the author­ LAS VEGAS, NV 89115 businesses considering opening up shop in ity is now "dabbling in back office indus­ one of its three counties. tries such as call centers, data processing The NNDA is also utilizing businesses and credit car~ processing facilities." Holt already in the area as a resource. The or­ would also eventually like to recruit a For­ ganization is collaborating with local util­ tune 500 company every other year or so, REL~I---AT--=E ities and the University of Nevada, Reno and see the area's annual growth rate sus­ (UNR) Small Business Development Cen­ tain its brisk but reasonable pace. ter to identify all the manufacturers in the Most of all, Holt wants to see continued three counties- totaling an estimated 320. emphasis on the region's business climate. Once pinpointed, companies are catego­ "For a long time, the state promoted itself rized into industry-related clusters and in­ as 'anything goes,"' Holt noted. " ow, vited to a breakfast meeting. "We recently we're trying to establish a reputation as a met with medical industry manufacturers viable business community. Changing that and quizzed them on what it's like to do image will take a long time, but we need business here," Holt explained. "We want to keep working hard at it. Carson City to hear about the good and bad, our has done a good job on a smaller scale. If strengths and weaknesses. We're learning we keep the environment entrepreneurial, COST how to sell the area from focus groups." we'll attract bigger and better companies." We'll give you free office space for Combine NNDA's assertive approach Holt's commitment to judicious, quality up to 6 months. We'll even pay for with the area's natural attributes, and it's growth is mandated by a sense that growth your moving expenses, tenant im­ easy to see why so many businesses opt to must end sometime. "Carson City now has provements and your decorating. situate operations in tbe region each year. A about 50,000 residents. The area will be low tax burden and a lack of impact fees tapped out at 75,000 residents," he noted. and city and county environmental regula­ "We have about 10 more years of growth 702-592-4098 tions continue to draw many companies. that we can accommodate, so we need to Also, the cost of doing business -including be selective and do it right." With that phi­ WestPark Plaza the price of industrial property, labor force losophy, Douglas, Storey and Lyon coun­ Class A office from $1.65 per sq.ft. and property taxes - is 10 percent lower ties will continue their economic evolution Available locations: Rainbow & Charleston, the than in the state's metropolitan areas. And as one of Nevada's more substantial diver- Galleria Mall, and Craig & Martin Luther King there are the lifestyle issues so many busi- sification success stories. • August 1999 • Nevada Business journal 17 TRAVEL TRENDS Acultured millennium Reno/Sparks Convention Center celebration While many who associate Las Vegas expansion soon to break ground with New Year's Eve 1999 will automati­ cally thirik of festivities on The Strip, the Las Vegas Art Museum is offering an off­ BY J. PHILLIP KEENE Ill Strip alternative. The museum will trans­ form itself into "Cosmo Center 2000," a onvention sales are going Samples of LMN designs cele­ catered, tbemed party. The gourmet event through the roof, so the brate the culture, climate and will include food, drink, entertainment, CReno-Sparks Convention spirit of the communities in gifts and favors with every ticket. Center is expanding to meet the which they stand. demand. Groundbreaking on ren­ Along with marketing Reno/ United adds non-stop ovation and expansion of the Sparks and Lake Tahoe as pre­ service from Reno to L.A. Reno-Sparks Convention Center mier convention destinations, will take place this fall. Legisla­ the RSCVA is actively promoting United Airlines announced plans to begin tion was approved to increase the room the area as the mountain golf capital of non-stop scheduled service to and from tax for hotels and motels in Reno, the world. The promotion includes the Reno/Tahoe at its latest hub, Los Angeles Sparks and Washoe County to fund the launch of a new comprehensive Web site International Airport. The service, which $105 million project. that features interactive golf course selec­ begins October 31 , will supplement Plans call for the convention center's tion guides to the 38 public resorts and United's existing roster of flights serving current 370,000 square feet to increase clubs within approximately 90 minutes Reno, which include service to San to more than 500,000 square feet of of the Reno-Tahoe International Airport. Francisco and Denver. rentable space. With a much larger facil­ Accessed at golf.renolaketahoe.com, the ity sporting a more contemporary look, site also inclu~es a golf package reserva­ New vacation planner our marketing strategy can advance with tion inquiry system and a chance to win a debuts online a three-pronged forward thrust. golf getaway every week for 18 weeks. The Reno-Sparks Convention and Visi­ Golfers can also select one of more than What 's On magazine has introduced an tors Authority (RSCVA) can recapture lost a dozen golf packages offered by area electronic companion to its biweekly Las business from clients who have outgrown hotel/casinos and golf clubs and make a Vegas Guide. The Web-based vacation this center. Second, we will be able to reservation inquiry. planner can be found at ilovevegas.com. accommodate larger groups heretofore Information about golf events such as The site, designed to help Las Vegas visi­ unavailable because of size limitations. the August 26-29 Reno-Tahoe Open, the tors create a specialized vacation itiner­ Finally, we will also be able to retain ex­ newest stop on the PGA tour, are fea­ ary, offers the latest information about isting trade shows and exhibitions and tured on the site along with news stories area hotels, casinos, entertainment, host multiple groups simultaneously. that reflect the pleasant surprise golfers dining and recreation. Will we be able to fill the extra space? discover when their drives go farther at a Yes. At press time the number of con­ mountain golf destination. Station Casinos to enter ventions and meetings booked over the With one click of the mouse users online wagering market previous fiscal year has jumped from can also be transported from the golf 112 to 222. Attendance projections for Web site to Reno's major visitor Web Station Casinos, Inc. signed a letter of in­ those meetings have more than doubled site information center, playreno.com, tent with Youbet.com, Inc. to jointly de­ along with a 129 percent increase in the for details regarding transportation, velop and operate a remote PC-based race number of room nights anticipated. lodging, attractions, special events, and sports wagering service catering to The RSCVA board of directors has ap­ news and more. New Web sites devoted evadans. Youbet.com currently operates pointed LMN Architects of Seattle to to bowling and skiing are also being an interactive online horse-racing network. head the creative design team because of planned by the RSCVA .• Upon receiving necessary regulatory ap­ the frrm\:. imp\:er..~!Ne c~ea\.i'Je de~ign hio;; ­ prc.r•al:> , Youbct.c.om will rnaintain and tory and extensive experience in conven­ erate the service, while Station Casinos tion center expansions. LMN has partici­ Phillip Keene is president and CEO will market the enterprise and .provide pated in more than 60 public assembly of the Reno-Sparks Convention and customer registration and assistance projects including 35 convention centers. Visitors Authority. through its race and sports books.•

18 Nerada Business journal. August 1999 PEOPLE ON THE

Land Title of Nevada prior to joining Del projects and providing inspection ser­ Mar, will oversee office administration vices. Mosier will conduct geotechnical and work with private investors. investigations and analyses, prepare geot­ BAN Kl NG & fl NANCE echnical reports, plans and specification BUSINESS SERVICES and perform field and laboratory tests. evada State Bank hired Michael Cun­ Nningham as senior vice president, pri­ rent HUCkS, CPA joined the Las Vegas Colliers International in Las Vegas named vate banking manager and Kelli Weist as Boffice of Robert Half as a recruiting Autumn Cole accounting manager. Her re­ client service manager. The bank also pro­ manager. Hucks possesses more than five sponsibilities include all invoicing, billing moted Connie Decker from financial ser­ years' experience in management consult­ and general accounting duties. Cole was vice supervisor to client service manager ing, auditing and cost accounting. most recently finance manager at Oasis at its Green Valley Pebble Branch. Management Directions. Mercury Reprographics hired Dain Rauscher Inc. hired John M. Mc­ Debra "OJ " Jacobson as a Del Webb Corp. promoted Donough as an associate vice president­ sales account representative ScoH Higginson to vice pres­ investment officer in the firm 's Las Vegas in its Las Vegas office. Prior ident of government affairs office. In his new position, McDonough to joining Mercury, Jacobson for Del Webb communities. assists individual and corporate clients in Jacobson was a telecommunications Higginson will direct the selecting appropriate investments. He also salesperson for seven years. Higginson company's government rela­ helps clients develop retirement plans and tions at the local, state and federal levels money management programs. Accountemps hired Diedre Martin as for all Del Webb locations nationwide, as staffing manager at its Las Vegas office. well as continue his government relation Pioneer Citizens Bank pro­ Martin, who !)aS more than 16 years' ex­ responsibilities for the company's land moted Sara Lawver from as­ perience in accounting, most recently acquisition needs in the Las Vegas Valley. sistant ·vice president and served as accounts payable manager for Higginson will remain at Del Webb's Las commercial loan officer in an electronics firm in San Diego. Vegas headquarters. its Las Vegas lending depart­ Lawver ment to vice president and RHI Management in Las Vegas appointed Martin-Harris Construction announced an commercial loan officer. The Barbara Harper account executive. Harper upper management revision that includes bank also promoted Kathleen previously worked as a human resources two new senior project managers. Dave Gaffney from assistant vice benefits administrator, intemal auditor and Wilson and George Coffman join current president and sales & service staff accountant in the energy industry. senior project manager Gary Siroky. manager in the marketing Gaffney department to vice president Yvonne Knowland joined the Las Vegas Poggemeyer Design Group, and branch manager of the Las Vegas office of OfficeTeam as staffing manager. Inc. appointed Terence Lance downtown branch. Knowland possesses 13 years of experi­ DuHon, P.E. project manager/ ence in the administrative field, as well as senior engineer at its Las Nevada Federal Credit Union appointed three years' experience in both the staffing Vegas office. Dutton comes Thomas E. Ernsperger vice president of industry and office management. Dutton to Poggemeyer with more lending. Emsperger, who most recently than 24 years of experience in civil en­ served as vice president of op­ gineering, including posts as a civil engi­ DEVELOPMENT & erations at Centra Credit neer/resident engineer for ROICC AS in REAL ESTATE Union in Columbus, Ind., will Fallon and as airport engineer for the Air­ oversee the credit union's con­ eborah A. Priest joined Ninyo & port Authority of Washoe County. sumer loan, mortgage loan DMoore in Las Vegas as project engi­ Ernsperger and collection operations. neer, and Della Mosier joined the en­ Gary Casselman joined the Reno office gineering company as staff geotechnical of Clark & Sullivan Constructors as an Las Vegas-based Del Mar Mortgage ap­ engineer. Priest's responsibilities include engineer in training with an emphasis on pointed Peggy S. May senior vice presi­ performing geotechnical evaluations, estimating. Casey Aboudara joined the dent. May, who served as title searcher for managing materials testing and inspection builder's Reno office as an estimator.

August 1999 • 'ievada Business journal 19 PEOPLE ON THE MOVE

Aboudara holds nine years of experience Century 21 Consolidated hired Technology in New York. She brings 25 in the construction industry, most recently Paul D. Sweeney as sales man­ years of public higher education experi­ in estimating and project engineering. ager and director of career de­ ence to her new post. velopment. Sweeney, a certi­ Roel Consulting Group hired fied facilitator for Century 21 , GAMING & TOURISM Paul Gogulski as Las Vegas Sweeney oversees the recruiting, hiring division manager and Janie and training of brokers and salespeople. tation Casinos, Inc. named former Mondey as administrative SHoward Hughes Corp. vice president Gogulskl assistant. Gogulski previously Las Vegas-based ATI Tille of Nevada ap­ Mark E. Brown executive vice president. worked as a project officer pointed Mark DiPentino service coordina­ In his new position, Brown has overall for NYC School Construction tor. Prior to joining ATI, DiPentino management responsibility for Station Authority in New York, while worked in the commercial mortgage­ Casinos' government, public and commu­ Mondey was previously em­ backed securities market as an account nity relations programs in Nevada and ployed at Option One Office representative. Missouri. Station Casinos Advertising Mondey Staffing in Las Vegas. named Jim Atha a senior Cary Van Wagoner was appointed director writer and producer. Atha pre­ Trammell Crow Company of customer service for Perennial Homes, a viously served as senior vice Reno/Sparks promoted Par division of Las Vegas-based Saxton Incor­ president of creative services Tolles to vice president and porated. Van Wagoner, who has more than for Midwestern fmn Jordan Christopher Waizmann to se­ 12 years' homebuilding customer service Atha Associates. nior retail associate. Tolles experience, was most recently customer To lies has eight years' commercial service and project manager for Johnson GOVERNMENT real estate investment experi­ Communities in Denver and Las Vegas. &LAw ence and joined Trammell Crow Company in 1994. he city of Henderson Parks and ECONOMIC Waizmann has been active in Recreation Department named Dirk DEVELOPMENT T commercial real estate since Richwine, CLP assistant director of parks Walzmann 1991 and joined the real es- he Nevada Commission on Economic and recreation. Richwine's 22 years of tate services firm last year. TDeve lopment appointed Kay Scherer experience include posts as director of marketing director. Scherer, a 20-year community services/parks in Brighton, W. Stewart Gibbons and Kevin W. Orrock communications and management profes­ Colo. and recreation superintendent for were named executive vice presidents sional, is a former spokesperson for the Pima County, Ariz. with The Howard Hughes Corporation. city of Las Vegas and vice president of the Gibbons, who was previously senior vice public relations and research division of Employment attorney Kathleen J. England president of community development for R&R Advertising. joined the Las Vegas law firm of Kummer the company's Summerlin division, is re­ Kaempfer Bonner & Renshaw as a partner. sponsible for all Summerlin operations The Entertainment Development Corp. England, who ran England & Associates and all land transactions of Hughes' prop­ (EDC) of Las Vegas hired former Buena for the past five years, will head up the erties in Las Vegas. Orrock most recently Vista!Miramax sales division manager firm's employment law practice. served as vice president and treasurer of Trudi Ashworth as director of public rela­ the corporation, and will oversee the ac­ tions. Ashworth, who possesses more than HEALTHCARE & quisition of project and land financing and 15 years' experience in the Hollywood in­ INSURANCE the financial support of the company's dustry market, is responsible for all spe­ various lines of business. cial events, marketing and advertising co­ llan Stipe, president of the Sunrise ordination for EDC. AHealthcare System , will assume his Richard D. Smith was appoint­ previous post as president and CEO of ed vice president and Nevada EDUCATION Sunrise Hospital and Sunrise Children's regional manager for Harsch Hospital in Las Vegas. Stipe replaces Jer­ Investment Properties LLC . evada's Board of Regents unanimous­ ald Mitchell, who is leaving Las Vegas to Smith has over 20 years' ex­ Nly appointed Or. Carol A. Lucey presi­ become president and CEO of West Flori­ Smith perience in Nevada and Cali- dent of Western Nevada Community Col­ da Regional Medical Center in Pensacola. fornia real estate markets, most recently lege. Lucey is a former physics professor Sunrise also announced the promotion of spearhead~ng commercial and industrial who previously served as vice president of Suzanne Burton to chief operating officer development for American Nevada Corp. academic affairs at Alfred State College of of Sunrise Hospital and Medical Center.

20 Nevada Business journal • August 1999 Burton has nearly 30 years of Reno-based lnnerwesl Adver­ production coordinator and Aaron Prager healthcare administrative and tising and Public Relations as a graphic artist. Thierry was formerly nursing expeiience, most re­ hired Don Vener as director of employed at Desert Color Lab and Fancy cently as Suniise Hospital's public relations and Julie Publications. Prager comes to Las Vegas­ vice president of outpatient Dudley as public relations based KSR from CVA Advertising & Mar­ Burton services development. Mar- vener manager. Before joining ln­ keting in Odessa, Texas, where he was garet Russilano was promoted to vice nerwest Advertising, Vetter production artist. president of strategic initiatives for the and Dudley worked at Reno's hospital. Russitano has more than 20 DRGM Advertising and Pub­ D. Allison Copening estab­ years of healthcare experience. lic Relations. Innerwest also lished AliKal Creative Ser­ hired Lisa Stovall as media vices in Las Vegas. The com­ Managed Care Consultants, Inc. named Dudley director. Stovall is the former pany specializes in public John Jessen director of contracting at its advertising manager at the Silver Legacy relations, special events and Las Vegas office. Jessen's duties include Resort Casino. Copenlng video production. Copening handling daily fu nctions for the provider formerly worked as marketing director for network, credentialing and maintaining Quillin & Co. Advertising and Purchase Pro, Inc. and as community af­ relations with clientele who access the Public Relations in Las Vegas fairs director for KLAS-TV . company's network. hired Jeanene Culolo as a public relations assistant ac­ Mel Carter was named Internet Carson-Tahoe Hospital 's board of trustees count executive and Jonathan marketing manager at WHAT'S unanimously renewed CEO Sieve Smith 's Cutolo Smilh as a graphic designer. ON magazine in Las Vegas. contract until 2002. Smith has been with Before joining Quillin & Co., Carter, a 20-year sales, mar­ the hospital since November 1991 , dur­ Cutolo served as a public keting and media placement ing which time the hospital's patient relations specialist at Ameli­ Carter veteran, will generate Internet volumes and budgets have tiipled, with can Medical Response. Smith advertising sales for ilovevegas.com, the above average-profits. worked as a designer for magazine's Las Vegas Web site. Smith AlphaGraphics. in Las Vegas appointed The Weiland Group NON-PROFIT Sandra Dewhurst skin care specialist. As a Las Vegas-based Consultants clinical aesthetician, Dewhurst is responsi­ in Marketing, Inc. named as Vegas attorney Ann Bersi was ap­ ble for assisting Stephen W. Weiland, M.D. Darcy Allen senior graphic Lpointed president of the board of gover­ with skin evaluations, completing skin care manager. Allen comes to the nors of the Slate Bar of Nevada for 1999- treatments and following each patient professional services market­ 2000. Bersi is a deputy distiict attorney in through his or her treatment plan. Allen ing company from Lady Luck the civil division of the Clark County Dis­ Casino, where she was a senior graphic tiict Attorney's office. Lillian Havis was promoted designer for six years. to director of Home Medi· The Jewish Federation of Las Vegas elect­ 1 cal Equipment, Nevada and McElroy Communications, a ed Doug Unger president. The federation Home Infusion Therapies , Sacramento-based public rela­ also appointed Dr. Stephen Kollins found­ two firms in the Ascentra tions and advertising finn, re­ ing president of its not-for-profit Jewish Havis family of 16 healthcare com- opened its Las Vegas office and Home for the Aging of Southern Nevada. panies. Havis has been with Ascentra for appointed Michele Kane vice more than five years, most recently serv­ Kane president/Nevada division. TRANSPORTATION ing as operations manager for Profession­ al Health Services. Advertising &Marketing Solo­ he Regional Transportation Commis­ lions, Inc. in Las Vegas named Tsion of Clark County (RTC) appointed M EDIA& Howard SIUIZ vice president Jacob L. Snow general manager. Snow \..""\.J MMUNI\..A.I IUN::il rnmP< rn thP. RT!' fnllowiw a 1O:vear affairs. Stutz most recently period with McCarran International he Clear Channel Group of radio sta­ Stutz served as public relations spe- Airport, where he served as an assistant Ttions hired Daniel Perlstein as an ac­ cial projects manager for R&R Advertising. director of aviation. In his new capacity, count manager with KWNR/KFMS in Las he will oversee an annual operating Vegas. The company also added Penny KSR Advertising, Marketing Design and budget of $119 million and a capital bud­ Jeffery to the sales staff at the two stations. Public Relations hired Sheri Thierry as get of $104 million. •

Augus1 1999 • Nevada Business Journal 21 o bin

thin

Nevada - with one small private ven- ture capital group and no public funding sources for seed capital- is behind in attract- ing and funding start-up firms. A BY BRIAN E. (LARK group of business evada's economy is booming. o a 135-year-old statute, known as the anti-dona­ one can argue with that. But with tion clause, prohibits the state from giving people is seeking to more than 50 percent of the money to private companies in any way. An ini­ state's jobs in the hotel, gaming, tiative to do away with portions of the clause change that at the tourism and retail sectors, Larry will be on the ovember 2000 ballot. Struve says evada needs to do Voters soundly defeated similar initiatives in more to diversify its economic base by bringing 1992 and 1996. To win this time around, the ballot box in in high-tech companies. Struve, former head of business community must mount a strong cam­ the state's Commerce Department. is just one of paign, says Robert Shriver, current head of the November 2000. m any business leaders and econo mists bucking Nevada Commission on Economic an effort to create a state-funded venture capital program to help start-up technology businesses. technology related companies," Shriver not Setting up such a fund will require voters to "People don't have to worry that casinos and the amend the evada Consti tution. That's because mining industry would take public funds. ~

22 1\evada Business journal • August 1999 "MAYBE THIS IS FINALLY AN IDEA WHOSE TIME HAS COME. As IT STANDS NOW, THERE ARE ALMOST NO READILY AVAILAB LE SOURCES IN NEVADA FOR SEED CAPITAL."

- Larry StruveJormer chief of Nevada's Office of Business, Finance and Planning

should make it more palatable to the elec­ banks a "D" for development activity. The it has created to technology-related finns. torate. I am absolutely in favor of this. But report ranked evada near the bottom of Nevada needs to get on the wagon. If an the business community is going to have the country in the overall amount of com­ entrepreneur in evada wants to grow a to educate voters, because when there is mercial loans, "indicating either weak or new business that isn't already here, it is any doubt regarding an initiative. people inactive banks." often exceedingly difficult to get financing tend to vote no. I don't know of any group Picking up such a shortfall in venture from conventional sources. So we stay de­ forming yet to back it, but [supporters] capital require innovative solutions, and pendent on gaming and tomism for our shouldn't waste too much time." public venture capital fund supporters are economic mainstay. If you look at the sta­ According to Struve, who is retired and turning to other states for ideas. In the ti tics, Nevada has the largest percentage lives in Reno, many other states have done 1980s, both Utah and Kansas created pub­ of service sector jobs for any state in the away with similar anti-donation clauses in licly-funded seed capital corporations to country. Few technology companies will their constitutions. That has given them a amact new high-tech businesses. even consider Nevada when starting up or leg up in attracting new high-tech enter­ The Kansas Technology Enterprise expanding. We have not been successful at prise. "Unfortunately, the way the anti-do­ Corp. (KTEC) was established when Kan­ diversifying. We need more capital re­ nation clause has been interpreted over the sas voters amended their constitution in sources to suppon these enterprises." years in evada has left us at a real disad­ 1984. According to KTEC marketing di­ If Nevadans do pass the initiative next vantage compared to other states," assett­ rector David Day, the state has made in­ year, Struve said the state Legislature ed Struve, who also served as chief of vestments attracting nearly $3 in outside would have to enact legislation by setting Nevada's Office of Business, Finance and funds for every dollar of state funds com­ up a program. He said a fund of $20 mil­ Planning. "There have been effons to get mitted. From 1984 to 1998, the state of lion, financed with state general obliga­ this changed since 1983, and the Legisla­ Kansas invested $105 million, which was tion bonds, would be a good start for a ture has voted to put it on the ballot three matched with nearly $300 million more venture-capital corporation. times. Maybe this is finally an idea whose from indusu·y, federal, venture capital and "I would like to see something like time has come. As it stands now, there are economic development programs. This the Utah Technology Finance Corpora­ almost no readily available sources in created 11 ,265 jobs, $894 million in sales tion," be mused. "It is administered by evada for seed capital .' ' and 224 new high-tech companies. Zion National Bank and funded by the Cunently, Nevada has but one small "Kansas ceitainly wasn't a Silicon Val­ state. It has been a major player in creat­ mini-venture capital company based in In­ ley or an enu·epreneurial Mecca," noted ing what is called Silicon Valley East out­ cline Village. Bob Gough, who beads the Struve. "But they made it attractive to side of Salt Lake City." Sierra Angels investment group, is a come there through the KTEC. They did it Though Nevada is not known for hav­ strong backer of the initiative. "Certainly, to help themselves out of an economic ing a highly-educated workforce, Struve most of the money for start-up companies slump and get away from having most of added that he is cettain skilled entrepre­ needs to come from the private sector," ac­ their economy based on agriculture. And neurs would come to the state if condi­ knowledged Gough, whose group of in­ look at what happened. They have rough­ tions were right. "This state is already vestors works primarily with high-tech ly the same population as we do. There are drawing thousands of new residents al­ enu·epreneurs. "But one of the major re­ other examples, too, but Kansas by itself most daily," he said. "It's a very attractive quirements for Nevada to diversify its proves the point." place to live. I don't think we'd have any economic base is to accelerate the avail­ In Utah, the public-ptivate Utah Tech­ problem getting people to come here. To ability of risk capital. Other states - such nology Finance Corp. (UTFC) was also a me, that's a 'chicken or egg' kind of issue. as Utah and Kansas - that initiated public creation of the 1980s. The agency bas Right now, I think our university system is sector funding have been able to multiply spent more than $9 million in state funds producing skilled engineers who leave the that public seed money with private dol­ to provide early state debt capital to tech­ state for employment elsewhere." lars. That is the key." nology-driven companies, said spokesman Moreover, highly trained scientists who Such private seed capital hasn't tradi­ Scott Stenberg. On that investment, the work at the Nevada Test Site near Las tionally been easy to come by for stan-up state bas amacted $4 in outside funding Vegas often leave after completing their fums in Nevada. Struve explained that revenue for each greenback invested, gen­ government contracts. "Some of them most banks aren't eager to take the same erated more than $600 million in revenues have probably gone on to start their own risks a venture capital company might as­ and created nearly 6,500 high-quality jobs. companies," Struve stated. "Why couldn't sume. And in Nevada, he said state banks "Those two states have done it right," they have done that same thing here?" have a poor record of making loans to in­ declared Struve. "High-tech businesses are Tim Carlson, CEO of the evada Test dustrial firms . He cited a 1998 report from the way to go. Alan Greenspan, head of the Site Development Corp. (1 TSDC), said he the Washington, D.C. Corporation for En­ Federal Reserve, recently attributed the has no doubt Nevada has enough entrepre­ terprise Development that gave Nevada nation's economic boom and all the wealth neurial brain power to develop and grow

August 1999 • 1\e\'ada Business journal 23 VENTURE CAPITAL

SEVA DA RAD IATION O NCOLOGY CENTERS DESf.RT RADIOLOGISTS new high-tech firms. "But these companies NROC-Main 624 S. Tonopah Drive, 386-6863 OR-Palomino 2020 Palomino Lane, #100 need seed capital to get going," Carlson NROC-East 3940 S. Eastern Ave., 369-6762 OR-Eastern 3920 S. Eastern Ave., #100 stated. "Now, with other states offering NROC-West 6;; Town Center Dr., 233-2200 OR-Cathedral Rock 7200 Cathedral Rock Dr. , #1;0 help to new enterprise, Nevada can't com­ Radiation Th erapy Center of Henderson 382-XRAY (9729) 98 E. Lake Mead Drive, #101, ;6;-;311 u•ww.rlesertratl.com pete on a level playing field. The first thing ll"WUI. Ili"OC.COIJI Angi ography - Cf · Dexa is to get rid of that anti-donation clause so Ex ternal Beam Rad iation Thc:rapy Diagnost ic Radiology - L.: lt rasound we can compete with other states." Conrormal 3D Trea tment Planning ,\lammography- ,\ IRI. O pc:n ) IRI & :'\ IRA Brac h ~1herapy - Prostate Implants ~uclear .\lctlicine - tereotacti c Breast Biopsy However, Carlson cautions against see­ ing such a measure as a panacea for eco­ nomic development concerns. Carlson said he would like to see Nevada improve its university system to strengthen the science and technology base, adding that would help attract more scientists to the state. "There are individuals who served at the Nevada Test Site who might want to re­ turn," he said. "There are also others who would like to come here if they could find well-paying jobs with high-tech fums." But Carlson said it will take more than making publicly-funded venture capital available to start-up firms to make the state Financial attractive to scientists. "Utah has done an Discipline outstanding job in a lot of ways," he ob­ served. "You need an aggressive university program, too. We are working on that here, but everyone recognizes changes like this don't happen overnight. We have to do more than pass this initiative. We have to improve our university system. One of the things that helped create Silicon Valley was a critical mass of bright people com­ ing out of universities, plus capital. I have no doubt that we could put the right pieces of the puzzle together here, too." Related venture capital initiatives have failed twice in evada, and looming threats remain to the passage of the up­ coming ballot question. For example, Carlson expressed concern that the gam­ ing and tourism industries may not be eager to support the initiative. "It's a ques­ tion of educating people," Carlson ex­ plained. "We have to show them that if we can diversify our economy here in Neva­ Nevada Baby Magazine da, then every time the state needs more dollars we won't have to tum to gaming T h e I n f o r m at i o n S o u r c e f o r P a r e n t s rM and tourism and ask them to fork over more money in taxes. If we can make that case, then this initiative and its benefits might come to pass," he said. "I believe Ava il abl e Everywhere there is no better place in the world to do business than Nevada. We just need to

To Subscribe Call (702) 248-1063 raise expectations and bring that next level of jobs to this state." •

24 Nevada Business journal • August 1999 Industry experts

define what it takes

to be among Nevada's

corporate elite.

BY JENNIFER RACHEL BAUMER

sk those who work with execu­ tiona! Bank's second largest branch. In tives what they expect to find in 1979 Nevada State Bank recruited Wood­ a top executive and they'll tell rum. Within a year he was executive vice A you persistence, leadership and president, and remained so until Bill Boyd, attitude. They'll also note the importance Don Snyder and Tom Marshall contacted of people who like challenges, bring up him in 1994 to start BankWest of Nevada. education versus experience and discuss Their goal was to create a Nevada-owned varying salary ranges. But three guiding bank that would return dividends to the principals appear to be key among the community. The five-year-old bank has connecting points: 1) Hard work and, in been consistently rated outstanding by the some cases, the more varied the better. FDIC for community reinvestment. Education does not necessarily offer a de­ Woodrum is involved in several cham­ ciding factor. 2) An awareness that people bers of commerce and the evada Com­ - whether members of the corporate team munity Redevelopment Committee. He is or customers - comprise the businesses Larry Woodrum also an advisor for Project Youth Skills the executives lead. 3) A need to give back BankWest of Nevada Center and a United Way Pacesetter Coor­ to the community. dinator. He resides on the United Way So who are some of Nevada's top exec­ eep it simple and train people to do board of directors, as well as the board of utives? And what makes them tick? What K better. "How can you top that?" asks directors for the Las Vegas chapter of the traits do they share, and what keeps them Larry Woodrum, president and CEO of Boy Scouts. He believes scouting both re­ going? "I expect to see [in an executive] BankWest of evada in Las Vegas. "With quires and produces good leaders and "if someone who has successfully led his or hard work, dedication and loyalty to em­ the bank can supply the money, I can sup­ her company, or career, to a certain status ployees and customers." ply the leadership." or position. But more than that, I would Woodrum began his banking career as a Recently elected president of the Neva­ look for a person who cares about the sophomore in high school. By the time he da Banker's Association, Woodrum brings community," says Bea Stewart, general was 19, he was an officer on the board. He to his job an ability to recognize quality, manager of Las Vegas-based StaffMark, worked his way up from stock room clerk assets and people. He believes in bringing and executive search firm. to vice president and manager of First Na- the best out in his employees and giving

August 1999 • Nevada Business journal 25 UPPER ECHELON

the best to his customers. With 40 years of and Emmert was looking for a job. Sprint MANY EXECUTIVES ARE DRIVE BY CHAL­ banking experience, he's seen the econo­ - United Telephone at that time - hired LE GE. ''THEY' RE USUALLY VERY CHAL­ my go through cycles and knows how to her as secretary to a vice president. In LE GE-ORIE TED, GOAL-ORIE TED PEO­ operate a bani<. 1975, the opportunity arose to enter into PLE," DESCRIBES KITTY SCHEULER OF "It's quite a challenge," says Woodrum. management with the company. ACUME IN LAS VEGAS. " IT IS EVIDE T "I have to keep 106 employees, 12 direc­ In July 1993, when Sprint merged with BY THE WAY THEY MOVE STEADILY UP­ tors and 85 shareholders happy, and all the Centel, Emmert received a call about a WARD IN THEIR CAREER." IT SHOWS IN while have fun and enjoy it. I'm not even vice president position in Las Vegas. Em­ TAKJ G LEAPS, FROM ONE SIDE OF THE thinking of retiring. I love getting in­ mert and her husband made the leap and DESK TO THE OTHER, FROM BANKER FOR volved. I raised my family here and I fell in love with Las Vegas. "I love the THE GAMING INDUSTRY TO PRESIDENT OF enjoy it here. I have a lot of energy." growth, the pro-business environment and A GAMING COMPA Y. When not running the bank, Woodrum my job. You don't find people here who enjoys spending leisure time traveling say it can't be done." with his wife and kids, and playing rac­ Emmert brings with her a love for work. quetball and handball. ''I'm a workaholic," says Emmert. "That's been a real plus for me." Emmert believes " EDUCATION IS IMPORTANT, BUT SO IS EX­ hard work is required to get ahead in PERIENCE," SAYS STEWART. "STABILITY IS today's business environment. "There are KEY. I'M GO! G TO LOOK AT [THE CANDI­ no more 40-hour-a week jobs;· she asserts. DATE] AS A WHOLE HUMAN BEING, BE­ A lot of Emmert's time is spent just keep­ CAUSE IT TAKES ALL FACETS OF A WHOLE ing up with changes in the telecom­ HUMAN BEING TO MAKE A SUCCESSFUL munications field. "There's a tremendous EXECUTIVE." amount of reading required to know who's doing what and to stay on top of the merg­ ers, acquisitions and changes within the in­ dustry. It's a challenge to stay informed." But Emmer1 believes in being flexible Don Snyder and open to change; she says she actually Boyd Gaming Corp. finds change stimulating, as well as chal­ lenging. Emmert entered college the same combination of events brought Don year as her daughter and attended night A Snyder to where he is today. The school for 11 years, attaining both her president of Las Vegas-based Boyd Gam­ bachelor's and master's in management by ing comes from a background in banking the end of 1991. that includes 22 years with First Interstate One of the things Emmert likes most Bank, and his experience launching Bank­ about Sprint is the company's involve­ West with Bill Boyd. Along the way he ment in the community. "If you're going became involved with the Fremont Street to live in a community and get the most Experience, a limited liability company out of it, you have to be a part of it,' ' says orchestrating a major redevelopment pro­ Lou Emmert Emmert. True to her word, she acts as ject in downtown Las Vegas. Snyder says Sprint of Nevada president of the board for the local chap­ the experience taught him to work with ter of the Girl Scouts, chairs the founda­ competitive, independent, strong-minded ometirnes it's just plain love of work, tion for the Desert Research Institute, people on a peer-to-peer level. "I've had S and hard work at that, that drives some­ serves on boards of directors for the Clark the opportunity to work with very good one to the top. For Lou Emmert, vice pres­ County Public Education Foundation and people and one thing I've learned in life is ident and general manager for Sprint of the United Way of Southern Nevada and you cannot accomplish what you need to Nevada, the primary local telephone ser­ sits on the UNLV College of Business ad­ by yourself," acknowledges Snyder. vice provider for Clark County, education visory board, among others. In fact, the Bill Boyd originally approached Snyder came before, during and after experience, one thing that frustrates Emmert is that about starting BankWest and later about and tied the whole package together. there aren't enough hours in the day. In coming on board at Boyd Gaming. "I knew Emmert believes she's been very lucky, between her other activities, Emmert the company, the company knew me. It a belief that annoys her family. "My moth­ loves to ski, golf, read and travel. was a good opportunity," recalls Snyder, er gets upset when I attribute my success "I've been very fortunate to get into who joined the board in April of 1996, the to luck," smiles Emmert. "She says I've the telecommunications business," says management team in July 1996 and be­ worked very hard and should take credit." Emmert. "No one should stay in a job they came president January 1, 1997. In 1971 Emmert's husband Gerald had don't like. If you're unhappy, make a One of the pluses for Snyder is that j ust been transfeiTed to Mansfield, Ohio, change. Life is too short." Boyd Gaming is a company founded on a

26 Nevada Business journal • August 1999 strong set of values. Snyder just fi nished THE CULTURE OF A COMPANY STARTS AT chairing the United Way campaign for the THE TOP, SAYS STAFFMARK' S STEWART. second time, overseeing and guiding THE LEADERS OF THE COJ\1PANY MAKE IT growth of its fund to more than $9.4 mil­ WHAT IT IS FOR THE PEOPLE WORKlNG FOR lion. He has also been on UNLV's board AND WITH THEM. since 1988 and is currently serving his second term as chairman of the board of trustees. "There's never been a first-class community in the world that doesn't also have a first-class educational system," ex­ plains Snyder of his interest in education. In terms of his own education, Snyder is a cum laude graduate of the University of Wyoming, with a bachelor's in business ad­ ministration. He also completed studies at the Graduate School of Credit and Finan­ nia State University, Fullerton in 1985 has cial Management at Stanford University. been in banking ever since. Snyder believes in working harder than "When I worked in construction, at the the next guy. He has the ability to recog­ end of the day I could look back and see nize an organization in need of change what I'd accomplished. When you're in Tom Baker and can deliver the process effectively. In this business it 's hard to see at the end of International Game Technology his personal life, he recognizes the neces­ the day a picture of what you really did." sity for balance, spending time with his That's one of the reasons Smith stays elief in the people around him and in wife of 28 years and their three children. close to the bank's customers. "Business B selecting the right people to work "I've always put a tremendous amount of owners may have five employees or 5,000 with has led Tom Baker to the position of emphasis on developing people and having employees - it doesn't matter; they're just president and COO of Reno-headquartered good, bright people around me. I take the as excited either way. It's their whole life, International Game Technology (IGT). "I same things to the personal side, having so if you're lending them money and help­ like people who are very dedicated," de­ good people in the family," says Snyder. ing them, it really is their dream, and scribes Baker, who emphasizes empower­ you're helping it come true." ing his employees. "I look to them to han­ CONTINUITY AND ATTITUDE ARE WHAT Smith stays close to the community in dle their own areas, so generally when MARSHA GUISTI-FLOWERS, OWNER OF other ways as well. Bank of America there's something I'm involved in, it's RENO-BASED FLOWERS EXECUTIVE SEARCH bought out Valley Bank just before Smith more strategic." GROUP, EXPECTS TO SEE IN A TOP EXECU­ carne on board. He looked at Valley Bank's Baker looks for people with a strong TIVE. FoR GEORGE SMITH, PRESIDENT OF record of community involvement and work ethic and says it's sometimes difficult BANK OF AMERICA NEVADA, IT WAS TH E said, "Let's get involved. Let's give to fmd employees willing to put in long NEED TO SEE WHAT HE "HAD CREATED AT money, let's give people." And not just his hours. He keeps extended hours himself, THE END OF THE DAY THAT LED THE COM­ employees, either. Feeling that it's his job starting his days at 6:30 to communicate MUNITY-MI OED CONSTRUCTION WORKER to put a face on the bank, Smith serves on with companies in Europe and South I TO COLLEGE AND THEN BA KI G. many boards, including the UNLV Foun­ Africa. He spends evenings contacting dation Annual Giving Council and the clients in Australia and Japan, and in be­ George Smith Boulder Dam Area Council of Boy Scouts tween he oversees U.S. operations utilizing Bank of America Nevada board of directors. He's also chairman of teleconferencing. "There's really no substi­ the Nevada Development Authority and tute for voice-to-voice or face-to-face con­ ometimes things just come together. works with the Southern Nevada Juvenile tact," says Baker. who believes the biggest S For George Smith, president of Bank Diabetes Foundation. challenge he faces entails time constraints. of America-Nevada, getting into banking Smith brings to his position a desire to Baker came to IGT with a background was something of a fl uke. work with people and motivate them. "I in finance. From strategizing turnaround Smith worked for his father's construc­ think no matter what industry you're in or work with troubled financial companies, tion company in Los Angeles during high what job you hold, you need quality peo­ Baker joined IGT as CFO. He subsequent­ school but in college took finance courses. ple skills. You can learn finance, but you ly left IGT, but the company's chairman "It was something that I liked and was need the skills to motivate people and asked him to return as president and CEO good at, but I didn't know what to do with make them want to work and learn." Fur­ in 1996. Baker holds a bachelor's in busi­ it," Smith remembers. Upon graduation, ther, Smith believes, you have to have fun ness administration and liberal arts from however, interviews came, and the banks with what you're doing. "The bottom line Upper Iowa University. were the most aggressive. Smith, who re­ for us is to make money fo r our share­ In his free time Baker likes to ride mo­ ceived a master's in fi nance from Califor- holders, but we better have fun doing it." torcycles and is involved with the Reno

August 1999 • )lemda Business Journal 27 UPPER ECHELON

Philharmonic. He also served on the board sist in the startup of a number of interna­ of Channel Five until he "aged out." He tional transportation ventures. A series of tries to exercise three or four times a promotions and new opportunities in land week, though he admits that's difficult development companies led Pankratz to with his long days. Phoenix, Ariz., where Del Webb offered Baker feels his strengths lie with the him the chance to step in at the beginning people at IGT. "I've always been a pretty of a 4,200-acre master-planned communi­ good people person. I've always been ty. In 1988 the developer asked Pankratz good at evaluating and selecting people to join its corporate office. who have potential and energy and are Now responsible for Sun City develop­ very bright. And I think I've been pretty ment in the Las Vegas area, Pankratz good at mentoring with younger groups considers one of his strengths to be the that don' t have very much experience but ability to understand the importance of have a tremendous amount of potential." teamwork. "I enjoy working with people Lewis Homes expects to build 2,700 resi­ and encouraging and challenging them to dences, and part of the reason is the com­ "A KEY QUALITY IN A STRONG LEADER," grow," says Pankratz, who considers con­ pany's recent acquisition by Kaufman & SAYS STAFFMARK'S STEWART, "IS THE tractors, suppliers, consultants and regula­ Broad, one of the largest homebuilding ABILITY TO RECOGNIZE THAT SUCCESS tory agencies as part of the team. "They companies in the country. Lewis, now the CANNOT BE BUILT IN ISOLATION." T OP make it happen - they're all a part of our president of the Nevada division of Kauf­ EXECUTIVES ARE AWARE THAT THE DY­ team and we're a part of theirs. Because man & Broad, cites industry change as the NAMICS OF GROWTH CREATE AN INTERDE­ there are so many elements to what we do, reason for the merger. PENDENCE BETWEEN THEIR OPERATIONS we all impact each other." "We wanted to be sure we were always AND THE ECONOMIES OF OTHER BUSINESS­ Pankratz believes if you look after the going to remain competitive," Lewis ex­ ES. " WE ARE ALL INTER-CONNECTED," company, the company will look after plained. "We looked at what Kaufman & SAYS STEWART. you, but adds, "It's also got to be fun. If it Broad brought to the table and thought isn't fun, that high level of productivity going forward [with the merger] would will only last so long if the team doesn't help us be a stronger company." The larg­ enjoy what it's doing and have a sincere er conglomerate was able to bring in a feeling of acco!Jlplishrnent." mortgage company, national contracts and Pankratz also feels the teamwork ap­ even more land. proach extends to participation in and con­ What Lewis Homes brought its reputa­ tributing to the community at-large. He tion for honesty and integrity to the merg­ serves on the boards of the Southern Neva­ er, as well as decades of experience. For da Home Builders Association, St. Rose the last 25 years, Lewis has led Lewis Dominican Hospital, Las Vegas Chamber Homes in Nevada. "It's a business I really of Commerce and the UNLV Foundation. enjoy," says Lewis. "We're proud that we Pankratz enjoys spending time with his get a lot of repeat customers. Some of family, and works to find a balance in his them say, 'I grew up in one of your hous­ life between work and personal life. He es. My parents had one and now I'm going Frank Pankratz enjoys skiing, golf and being outdoors be­ to buy one."' Del Webb Corp. cause, he says, when you're out on the Lewis grew up in Southern California golf course, you gain a whole new per­ and attended Claremont McKenna Col­ rank Pankratz was born in Foam spective of the lie of the land. lege, graduating in 1967. He pursued his F Lake, Saskatchewan, Canada and master's in business administration at grew up on his family's 5,000-acre farm, ANOTHER LEADER WITH A STRONG BELIEF UCLA. Since 1972, he's made his home in working side by side with his father, IN HIS TEAM IS ROBERT L EWIS OF LEWIS Nevada with his wife and two children. whom he considers one of his best men­ HOMES, A HOMEBUILDER RECENTLY AC­ He's served as president of the Nevada tors. The senior vice president of Del QUIRED BY KAUFMAN & BROAD. Association of Home Builders and presi­ Webb Corp. reached Las Vegas through a dent of Southern Nevada Home Builders series of career moves. Pankratz attended Robert Lewis Association - his company was twice the University of Saskatchewan and re­ Kaufman & Broad named builder of the year by the organiza­ ceived his Chartered Accountants Degree tions. Lewis also serves as secretary and from McGill University in Montreal in obert Lewis grew up immersed in legislative chair for the Nevada Develop­ 1974. In 1975, working with Genstar out R homebuilding. When he was 10 ment Authority, and sits on the board of of Vancouver, Pan¥..ratz wac tranE>ferred to yeru:n old, hi::; pnrcnt:; Rulph nnd Goldy the UNLV I'oundation. the company's San Francisco office to as- Lewis founded Lewis Homes. This year, Behind Lewis Homes' success,

28 Nevada Business Journal • August 1999 credits his people. "We've been really for­ construction and fuel." Niggli's educa­ tunate in always having an organization tional background includes the Advanced that attracted and retained highly talented Management Program at Harvard Busi­ employees who thrived in our corporate ness School, a bachelor's in electrical en­ environment. We have numerous long­ gineering from California State Universi­ term employees, and our people are rec­ ty, Long Beach and a master's in electrical ognized as the best in the industry." engineering from San Diego State Univer­ sity. He founded the graduate program in P ERSISTENCE AND ATTITUDE ARE VITAL power engineering at San Diego State and TO MOST TOP EXECUTIVES, SAYS ACU­ lectured there for five years. MEN ' S SCHEULER. THOSE FACTORS, Niggli has also been involved in other ALONG WITH A DIVERSE BACKGROUND, segments of the community. He served as HAVE ALL LED MICHAEL NIGGLI TO an executive on loan to the United Way, WHERE HE IS TODAY. and is involved with Christmas in April and the Juvenile Diabetes Foundation, as edge carried over into his current industry. well as several other community service As a CPA, Kowitz worked with mergers organizations. In addition, Niggli is secre­ and acquisitions, and that ability has trans­ tary-treasurer for the executive committee lated into crafting successful arrangements of the Nevada Development Authority. and partnerships at Saint Mary's. Challenging employees is important to Like many other top executives, Kowitz Niggli. "You're rarely disappointed when appreciates and shares in Saint Mary's you stretch people farther than their lim­ Health Network's community involve­ its. They'll always reach for the stars." ment. The hospital has a mission and a iggli believes in staying positive and philosophy that provides a day-to-day addressing all issues as they emerge. "To guide, according to Kowitz. "Saint Mary's me the satisfaction is building and being maintains a long-term outlook," he adds. part of a high-performance team. I've "We're here for the community." been fortunate in the calibre of people I Kowitz believes in enjoying one's work. work with; i~ makes the task of leading "If you can't get up in the morning and Michael Niggli that much more desirable and pleasant." look forward to coming to work, you're Nevada Power Co. In his leisure hours, Niggli enjoys probably in the wrong profession," he spending time with his wife of 30 years, notes. Kowitz believes one of his strengths fter 27 years in the electric utilities Barbara. They have one grown son, who constitutes finding good people to handle Aindustry, Michael Niggli, president plays professional basketball in Europe. day-to-day responsibilities, giving them and COO of Nevada Power Co. , hopes this Exclaims Niggli, "I stopped playing [bas­ the tools they need to accomplish these is his last career move: He's looking to ketball] with him after he was in the tenth goals, and then, getting out of their way. stay with Nevada Power and Sierra Pacif­ grade and grew to be 6 feet 7 inches." Doing so frees him up to concentrate on ic to grow the newly-merged entity and be the long-term picture. "I try to both attract a major positive influence. Niggli came to "THE FIRST THING THAT COMES TO MY and develop people both who are knowl­ Nevada Power after 17 years with San MIND WHEN DISCUSSING A TOP EXECUTIVE edgeable about our business and have a Diego Gas and Electric and 10 years as IS LEADERSHIP," SAYS STEWART AT STAFF­ real interest, who are committed and pos­ vice president in marketing with Entergy, MARK. "LEADING BY EXAMPLE. A GOOD sess a good attitude," says Kowitz. a U.S.-based global energy company. He's LEADER IS SOMEONE WHO CAN STEP BACK Although he works hard at what he thoroughly enjoying the challenges of his AND SEE THE BIG PICTURE AND DIRECT does, Kowitz believes in balancing his life. position as the electric utilities industry THE COMPANY WHERE IT NEEDS TO GO." In the winter, he likes to ski, and in the undergoes change and deregulation. "It's summer, he hikes. He also enjoys reading. a challenge to have to stake out a strategy Donald Kowitz "I make sure I take time to do all those or vision to see the company remain suc­ Saint Mary's Health Network things so that I don't spend all my time fo­ cessful, and rewarding to work with intel­ cused exclusively on work," he explains. ligent people of high integrity," iggli onald Kowitz, COO of Reno's Saint says of the experience. D Mary's Health Network, wasn't really "I THINK ATTITUDE IS CRUCIAL TODAY BE­ Originally headed in the direction of the aiming at a career in the medical insurance CAUSE EVERYBODY SEEMS TO BE VERY aerospace industry, Niggli made an early field. However, with a degree in mathemat­ STRESSED OUT A D PUSHED TO THE LIMIT. career decision to move into power and ics from Michigan State University, a I THINK IT'S HOW YOU COME ACROSS TO says he's done everything "from customer minor in accounting and 12 years' experi­ PEOPLE [THAT' S IMPORTANT] ," ASSERTS service and engineering design to project ence as a CPA, he found much of his know!- GUISTI-FLOWERS.

August 1999 • Nevada Business Journal 29 UPPER ECHELON

Mullen stresses that change is a contin­ Paul Mullen uous process. He encourages employees GES Exposition Services to embrace change and recognize the op­ portunity for growth it offers. "If we can trategy, continuous improvement and take advantage of the opportunities Speople are what make the business change creates for us," he explains, "we work, according to Paul Mullen, president will be successful for a long, long time." and CEO of Las Vegas-based GES Exposi­ Mullen holds a bachelor's in business as tion Services. A veteran of the industry a graduate of St. John Fisher College in with more than 20 years behind him, Rochester, .Y. Outside of his work, Mullen joined GES in 1996 when Dial Mullen enjoys jogging, lifting weights Corporation acquired Giltspur, Inc., anoth­ and playing golf. er arm of the trade show industry. Mullen was asked to stay on short-term to help in­ and support they need and then focus on n the end, intertwined in the thread that tegrate the two finns; during the process taking care of our clients, ultimately we'll I ties these leaders together is unrelenting the chairman asked him to take over the remain successful because we are deliver­ drive, the desire to acquire set goals, the vi­ GES subsidiary as president and CEO. ing a value. So people occupy my number­ sion to determine those goals, the altruism "Giltspur was the largest builder of one focus. My ability to select good people to give back to the community that sup­ trade show exhibits in the industry, so I is one of my management strengths." ports them, and the ambition and persever­ moved from the design and construction Mullen also centers his attention on ence to continue in the face of adversity. side of our industry over to the general continuous improvement. "Every time we "I think they get there through persis­ contracting side," notes Mullen. That do a job we must have the expectation that tence and attitude - probably the two most move gave him inside knowledge of the we will do it better than we did it last important qualities anyone can have," says key players in the industry. time," says Mullen. "If you do it the same Scheuler. "Life is 10 percent what hap­ His other strengths, he says, include his - at the same level of quality, the same pens to us and 90 percent how we react to ability to focus on people. "Profit is a by­ level of service, the same level of results, it. We're really in charge of our lives and product of what we do. If we hire the best time and again- what you're doing in ef­ our attitudes. And nothing in the world people and give them the tools, training fect is practice." can take the place of perseverence." •

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30 :l'evada Busin ess journal • August 1999 HELP ARTISTS

PAINT THE

BIG PICTURE

f6 DRAW THE

BOTTOM LINE

~~:i~e~~.0 dT~~: . 1s what non­ " profit art and a~ cultural groups But why should business help foot the seums, Library and Arts, says that provid­ have been trying to tell the business sector bill? It's simple: enterprise benefits from ing arts programming means a new and for years. Usually such pronouncements the arts. In a tourist economy like Neva­ different kind of guest for Nevada - one come with an outstretched hand - palm da's, the weight of the traveling dollar is who will stay longer and spend more. up - and a vaguely guilt-laden plea for a hefty, and the cultural tourist has been check. But now art is part of business, and shown to spend more and stay longer BUILD! G BETTER EMPLOYEES corporations all over the country are wak­ when he or she travels. The advent of ing up to the facts and the figures. legalized gaming throughout the U.S. has Though Nevada has always been a late sent Nevada scurrying to hold onto its sleeper, the state is no longer hitting the share of the tourist market. Traditionally, snooze bar when it comes to promotion the casinos have not been enthused with and enjoyment of a region that offers a events that take tourists off the gaming competitive work environment. whole lot more than gambling. Locals and floor. But the national shift destigmatizing teach creative problem-solving and en­ tourists alike are flocking to arts festivals gaming has brought Nevada a wealthier, courage people to think outside tradition­ and cultural events in search of ways to more intelligent tourist, with time and al limitations. While promoting reading, spend their time and their dollars as a money to support both casino gaming and writing, speaking and listening, the arts means of finding expression, intellectual the arts. Whichever draws them in, they also help with the application of different challenge, beauty, emotional response and are likely stay for both. Dale Erquiaga, symbol systems (computers versus the history, as well as entertainment. director of the Nevada Department ofMu- spoken word, for example), help with de-

August 1999 • Nevada Business Journal 31 Nevada)s Outstanding Patrons of the Arts fu\1ER!Ct\J'\J NEVADA CORPORAIIO t KOLOTV RENO HlLTO ARROW CREEK KTHXRADIO RE ro RADIO REPRESENTATIVES AT&T WIRELESS SERVICES LADY LUCK CASINO RIO HOTEL BANK OF AMERICA LAS VEGAS FoUNDERS GOLF FOtTh.TDATION SBC COMMUNICAIIO S - EVADA BELL CAESARS PALACE LEAR FOUNDATION SHOWBOAT CASINO CITIBANK LINCOL MERCURY SIERRA PACIFIC POWER COMPANY CIIICORP MEADOWOOD MALL SIGNATURE HOMES DEL WEBB CORPORATIO r MERIDIAl'\1 GOLD SOUTHERN WINE .1\J',TD SPIRITS E.LCORD MlR.i\GE RESORTS INC. SOUTHWEST GAS EL CORTEZ CASINO EVADA MINING ASSOCIATI01 SPRINT ELDORADO HOTEL CASINO EVADAPOWER STOUT FOUNDATIO FERTITTA ENTERPRISES IGHTINGALE FA1\1ILY TARGET GANTITE FOUNDATIO ORWESI/WELLS FARGO BANK TATE D SNYDER GREENSPUN FAMILY PIONEER CIIIZE rs BANK TCI CABLE HAWIUNS FOUND,'\TlON PORSCHE THE REYNOLDS CORPORATION HOUSSELS FAMILY RAFI ARCHITECTURE TRUCKEE MEADOWS TOMORROW THE HOWARD HUGHES CORPORATION RALEY'S UNION PACIFIC INTERNATIONAL GAME TECHNOLOGY REDFIELD Fo DATION US BAJ"JK NEVADA JMA ARCH1TECTURE RENO GAZEITE-JOURNAL WEIGAl"\.TD FOUNDATION cision-making, reasoning and overall cre­ tion or appreciation. A U.S. Labor Depart­ and evaluation. The research also showed ativity. When Richard S. Gurin, CEO of ment study showed that when it comes to improved communication skills, coopera­ Binney & Smith (the Crayola people), was leadership development, the personal char­ tion and positive self-concepts. Arts edu­ interviewed by Carol Sterling, he said, acteristics among those most highly prized cation beginning at a young age increases "It's not just 'the arts for art's sake,' or in business are responsibility, self esteem, scores in other areas, such as math or ver­ even the appreciation of culture. It may be self management, cooperation, getting bal skills. In this way, the arts help build that the economic future of America de­ along well in group settings and imagina­ the kinds of workers companies seek. pends on our country's ability to develop tion. Education and participation in the innovative ways of learning." arts fosters and nurtures those same attrib­ CREATI G A HEALTHY Corporations need people who know utes. When the Kentucky Arts Council BUSI ESS E VIRON ME T how to imagine and how to apply their compiled information from over 150 re- imaginations to real business problems. search studies, it confirmed that the arts ~i1ealthy culture and a This imagination training has been fine­ enhance creativity and foster such highly Q ealthy business cli­ tuned by the arts - either through participa- touted thinking skills as analysis, synthesis mate go together. From ael:fi es tha ake fenders to weaving textiles, all industries use art in the design, manufacture and sale of products. The most obvious - the media arts - inform and entertain 250 million Americans daily, according to the American Council for the Arts. Applied arts, such as archi­ tecture, create the spaces in which Ameri­ cans live and work. Local newspaper ads, television commercials and other forms of business promotion all derive their appeal and power to communicate from the arts. Creating more attractive and competitive products depends on the imaginations and skills of artists. Taken together, the com­ mercial and fine arts make up 6 percent of our country's gross domestic product; in a $6 trillion economy, that's $360 billion a year. Deyond the business context, ho·...-c--­ er, is the consideration of the qualitati ~ contributions of the arts to society, cui Reno's Uptown Downtown ARTown cultural arts festival and civilization itself. In the end, nati

32 Nevada Business Journal • August 1999 that endure do so not through the power of Beyond the business context, how­ - beauty, utility and respect for other vi­ their arms, but through the power of their sions of the world. Art creates connec­ ideas and their art. evet; is the consideration of the tions. Given this asset, it is important to Lou Emmert, vice president and gener­ realize that corporations are now evaluat­ al manager of Sprint of Nevada, points out qualitative contributions of the ing current and potential employees on that the demographics for arts supporters their sensitivity to cultural differences, arts to society, culture and civiliza­ reveal higher incomes and education lev­ both in the workplace and in the commu­ els. Sponsorship of arts events provides a tion itself In the end, nations that nity. On a larger, societal note, at-risk company with name recognition directly populations have been shown to respond to that segment of the population - a pop­ endure do so not through the power better to the arts than to incarceration. ulation that rewards companies that share Keeping people off welfare and out of their interests. Mike Hillerby, arts and cul­ of their arms, but through the prison means lower taxes for everyone. "It's all a wheel with spokes that connect ture manager for the city of Reno, adds power of their ideas and their art. that a corporate gift or sponsorship does to everything else," Berryman says. "The more than underwrite a cause, it supports more your employees and customers a community, the residents of which re­ to enrich their lives, an employer gets hap­ know about the world, the better con­ turn to patronize that ftrm, keeping com­ pier employees - employees who want to sumers or employees they are." merce flowing within the community. stay in the community and with the flrm All businesses want to be in a strong, that serves them well. vital community that attracts desirable ENJOYir G A HTGH Cultures and subcultures are primarily employees - a place where children can QUALITY OF LIFE deftned and expressed through the arts. receive a balanced education. Strong com­ Art disciplines encourage a natural diver­ munities translate to strong bottom lines. ta le businesses also re­ sity of artifacts, productions and events With the exception of athletics, the arts quire stable communities. that express cultural values, both material­ are more community-oriented than most 8 Jill Berryman, executive ly and spiritually. A supported arts com­ any other sector. Arts programming and director of the Sierra Arts Foundation, munity is authentically multi-cultural be­ events can provide a rallying point for says that by offering things to employees cause it seeks what unifies amid diversity business, activities in which corporations

As an active business member, you are aware of the growth of Clark County and the demands that accompany that growth. Daily, you are faced with challenges concerning employee recruitment and retention, transportation, parking requirements and providing attractive benefits packages that are cost effective. The Regional Transportation Commission is introducing a new and exciting solution to these concerns. It's called CAT MATCH Commuter Services and it is especially designed to appeal to both the employer and employee. Best of all , you don't have to be a large corporation to take advantage of the huge benefits the program offers. CAT MATCH Commuter Services offers your employees: • Computerized Ridesharing • Bus and BikeRoute Planning • Federal Tax Advantages • Car and Van Pools • Club Ride Incentive Program • Auto, Gas &Insurance Savings

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August 1999 • !ievada Business Journal 33 The Nevada Ballet Theatre is better equipped to carry on a variety of activities thanks to the donation of a cargo van from Sprint.

can be involved in strengthening the com­ a discrepancy between a young state like tival with national recognition and media munities that strengthen them. Nevada and eastern states with a long tra­ coverage. And if you doubt arts are good Studies show that businesses seeking dition of patronizing the arts. business, look at the art collection at Bel­ relocation are likely to choose a site with Though young, however, the state is lagio, in which Steve Wynn invested more more amenities or a better quality of life if maturing, with an increasing trend toward than $300 million. Yes, he has a passion direct cost factors are about equal. Many supporting the arts. More and more com­ for it, but it was also a shrewd marketing firms use quality-of-life measurements as panies are joining in on what has long decision - attracting thousands through the primary reason for relocating, even if seemed a well-kept secret - the arts are Bellagio's doors each month. costs are not equal. Cultural amenities, in­ good for Nevada. While there has always For the most part, Nevada's cities are crease the leverage of companies in at­ been corporate philanthropy in the state, young and its business communities tracting the employees they want. Studies the amount has lagged behind other re­ newly established. The framework and of communities across the nation also re­ gions, and a few philanthropically minded foundations from which the state's cultur­ flect the arts as a powerful tool in eco­ companies have been stuck carrying the al heritage will develop are fresh and un­ nomic revitalization and development. load for the entire state. tried. Bt:cause the "rules" for corporate The new trend in corporate support of arts patronage have not yet been estab­ CORPORATE SUPPORT I the arts is sponsorship. Rather than tradi­ lished, a key to increasing business com­ THE SILVER STATE tional charitable giving (where a company mitments is CEO leadership and participa­ has a big pool of cash to dole out), spon­ tion. In the spirit of the independence and e~7~ms to lag be- sorships go through advertising or market­ individuality that forged the state, Neva­ ( / jlind m corporate sup- ing departments, generally must be in da's business leaders can set precedence ~ ~ / 7port of the arts when writing, and are expected to have some and encourage one another to actively eemparedN to other areas of similar size benefit to the company in terms of visibil­ sponsor the arts. By calling one another and demographics. Constance DeVereaux, ity or name recognition. The funds are dis­ about worthy projects, by setting exam­ executive director of the Allied Arts Coun­ bursed from marketing budgets, not the ples in giving and support, by good old­ cil of Southern Nevada, tells of colleagues charitable donation pool. fashioned peer pressure, Nevada's corpo­ who, when they talk of corporate support, To demonstrate what the arts can do for rate leaders can change not only the way consider donations in the multiple thou­ a tourism economy, Kathie Bartlett, chair­ the community sees them but ultimately sands "peanuts." According to Berryman, person of the Nevada Arts Council, points the way the community sees itself. corporations tend to give most in the areas to Elko, where an event as unlikely as a By investing in the arts, companies build where their headquarters are found, with Cowboy Poetry Festival swells the town a stronger economy and a more livable less money going to satellite offices. to its seams in the dead of winter. Uptown community that becomes increasingly at­ Karen Craig, executive director of Reno's Downtown ARTown in Reno attracts more tractive to future employers, employees Uptown Downtown ARTown, has noticed than 70,000 people for a month-long fes- and customers alike. •

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rom strategic MassMedia. "In this firm you will find an public rela­ aggressive team willing to work harder, tions plans to which in the end will produce more mean­ Internet-savvy ingful results." marketing steps, Mass­ MassMedia specializes not only in Media has evolved into public relations and advertising but one of tas Vegas' most also in special events and promotions. effective public rela­ MassMedia builds name recognition aild tions companies. Head­ expo ure througll a ,-ariety of awnu quart_xred in Las Vegas, including: building a rapport with print MassMedia has been in and electronic media, media consulta­ business for almost two tion and ad placement and design. In years. Within that time. addition, the firm offers public affairs the firm has built quite and special events. such as charity fund ­ an impressive client list raisers and grand openings. in such widespread Before the creation of MassMedia. Paula markeljS as banking, Yakubik worked fn the media as a print re­ real estate, food and porter in the ar«;las of business and real beverage and hospitali­ estate reporting for well-respected news­ ty. The list includes a papers in California and Southern Nevada. master-planned country club community, including the Las Vegas Review-Journal the largest local commercial real estate and Las Vegas Business Press. She later firm and a famous cigar and martini bar. went to work for Colliers In~ernational, Regardless of the client. MassMedia is in Las Vegas' largest commercial real es­ the business of improving business. special­ tate firm . as manager of Public Relations. izing in corporate strategic Pttblic relations Colliers International became Yakubik's for such industry heavy hitters as Saxton .. first account when she decided to venture Inc .. Colliers International, Euphoria Salons out on her own, and Colliers i~ still a and Day Spas and Hamilton's in the New MassMedia client today. York-New York Hotel and Casino. Another of MassMedia's clients is "Our mission is to provide creative pub­ Euphoria Salons and Day Spas. owned lic relations and advertising services to a by Joe Lamarca. "I actually hired Paula select group of clients who will work with Yakubik before she started MassMedia," our company in partnership," says Paula Lamarca says. ;,I picked· her over the es­ Yakubik, a principal and the founder of tablished firms because she thought out- -. .

ADV E RTO I. Nevada Business Journal I side of the box. She's straightforward and out the community. Herrera is currently a levelheaded. She also spoke differently. Clark County Commissioner. Everybody else had the same rhetoric, as "This is an interesting tim~ for us, " says if they had all taken the same class. Per­ Holly Lobelson on MassMedia's success. ception is everyone's reality and she creat­ ''Our focus is to grow cautiously so as to ed the perception of what Euphoria Spas keep providing personalized attention for should be in everyone's eyes before it was each of our clients. a reality: Her marketing strategies were a We want to be able self-fulfilling prophecy." _ to keep our hands-on When Yakubik started working with Eu­ approach, be proactive phoria, Lamarca had two locations. Today instead of reactive and there are nine in the Las Vegas Valley, and work constantly on Lamarca credits most of the business' suc­ customizing our public cess to MassMedia. "Paula Yalmbik treats relations plans for the client as if their business is her busi­ each client." ness," Lamarca says. "She takes owner­ To keep on the fore­ ship. She's been with me in the trenches. front, MassMedia also I trust her judgment" has incorporated in­ In the two short years since the firm's house advertising and inception, MassMedia has not only es­ graphic design. In ad­ tablished an impressive list of clients, dition, the firm will but a highly effective staff that includes: launch an interactive Holly Lobelson, principal and public division next month. relations director; Ann Marie Kluza, "We strive to be more ~-- public relations coordinator; Cyrus involved With the Zenhari, account executive; and Dario newest technology Herrera, the newest member of the available to us," firm, in charge of business development. Herrera says. "We also MassMedia has been very careful in offer technology classes selecting a staff that is very proficient at to our clients so they - what they do. Both Yakubik and Lobelson can personally inter­ worked together as print reporters for Cali­ view the Internet fornia newspapers. Their experience in the providers and discuss print field allows them insighl. in fimliug the Web sites and what unique ways to provide effective stories · they have to offer. We and creative news hooks for placement do all we can to give our clients the oppor­ and coverage for their clients in the media. tunity to make the most informed decision." Lobelson, who served as a reporter at "We're also constantly trying to educate one of the top daily newspapers in San ourselves so we can be on the cutting-edge Diego and also wrote TV news, has accrued of public relations," Lobelson adds. "We reporting awards from the Society of Pro­ attend conferences around the country so fessional Journalists and the California that we can be informed for our clients and ewspapers and Publishers Association. show them a multitude of the newest inno­ ·staff member Kluza earned a degree in vations and services available to date. " communications with an emphasis on both For their upcoming second anniversary, public relations and advertising, and Zen­ MassMedia moved into new corporate hari handled public affairs for the Eugene offices at 6216 S. Sandhill Road, Las Water & Electric- Board in Eugene, Ore. Vegas, evada 89120. The phone and Herrera has an extensive background in fax numbers will remain the same at public relations, having serv_ed in senior (702) 433-4331 and (702) 433-4566 level positions for many large public rela­ respectively. For more information, tions agencies, and is well known through- contact Paula Yakubik or Holly Lobelson.

ADVERTORIAL I Nevada Business Journal I - --- 2-

KEEP GATE CLOSED

by Kim Pryor

It's not a state where Las Vegas Valley. Another bill recently in­ land for housing development right now is one would expect to troduced in Congress will allow for the scary," observed Lee. "It's priced above Neva d0 • find a scarcity of land. auction of more than one million acres of what the market will bear." Las Vegas' ser­ In many areas, the gaze rests upon near land in rural Nevada. Many hope the re­ vice industry, Lee explained, has a low nothingness as the sagebrush-stubbled lease of these lands will boost evada's percentage of white-collar income earners desert ripples toward a horizon blocked by economy. Others wonder if it's too little, compared to other cities. Consequently, dry, crumpled mountain ranges. too late. They believe the federal govern­ only double income families can usually The federal government manages much ment's heavy presence in the state has had afford an entry-level home. "When you of that desert- 85.8 percent of the land in a detrimental effect on business. start raising the price of land, that meat the state - and its mandate to keep the Las Vegas real estate developers and and potatoes market starts to disappear," land available for multiple use has posed rural ranchers alike say they feel the effect Lee warned. some challenges for ranchers and devel­ of federal land ownership in the state. Scott Gragson, a land specialist with opers. But even as some worry federal ad­ Richard Lee, director of public relations Colliers International in Las Vegas, said ministration of Nevada's lands has gone for First American Title Company of the high price of land in the valley also too far, the federal government recently Nevada, takes his hat off to the BLM for ups the cost of infrastructure. Infrastruc­ provided for additional lands to return to doing a great job at balancing environ­ ture is more expensive to install when private ownership. mental concerns with the need for devel­ confined to smaller land plot. This is true With the passage of the Southern Neva­ opment. But he expressed frustration over especially in the southwest portion of the da Public Land Management Act in Octo­ an "artificial shortage of land in Las Vegas Valley, where lots are divided into 2.5- to ber 1998, Congress gave its blessing for created by the federal government. 5-acre parcels. the Bureau of Land Management (BLM) "Whenever you have a scarcity of land Ranchers are feeling the crunch as well. to sell 27,000 acres of public land in the the price goes up, and the price of raw The BLM and the U.S. Forest Service are

August 1999 • Nevada Business Journal 39 fENCED OUT

charged with maintammg a balance be­ abundant in the area, according to state beginning this consulting and cooperating tween the mixed uses permitted on public senator Dean Rhoads, a rancher based in basically means they lay out the program lands. To accomplish this goal, the agen­ Tuscarora. And ranchers say grazed areas for you and point out what you're going to cies watch over the livestock industry with are less likely to burn in a wildfire. be faced with if you attempt to resist the intent of ensuring that grazing does Some ranchers are vocal in their belief them," charged Hage. "It's kind of like not interfere with endangered species' that the government is out to destroy the having somebody consult with your will­ habitat or harm riparian areas. ranching industry. In 1991 , Tonopah ingness to give up your purse when "Public lands are becoming more im­ rancher Wayne Hage filed Hage v. United they've got a loaded revolver pointed at portant to a state like evada because of States, alleging the United States took the side of your head." the rapid growth in Las Vegas, Carson Hage's livestock, grazing rights and stock Accorrung to Hage, the weather or the City, Reno and even Elko," Robert Abbey, water rights on range lands. Hage is still cattle's natural feeding patterns should de­ Nevada state director of the BLM, ex­ awaiting a final decision, but a prelimj­ termine where livestock roam - not the plained. "These public lands provide a nary opinion from the U.S. Court of government. Livestock will adapt to a backdrop, the green belts, the open space Claims agreed with the state engineer th at range, he said, just like wildlife. "When adding to quality of life for citizens living Hage is the vested water rights holder. you let livestock run that way on a range within nearby communities. I firmly be­ Hage also accused the Forest Service you get the best utilization out of the lieve public lands are an asset, not a curse." and BLM of fencing off riparian areas on a range because the animals are not going to Ranchers look at the situation more as a number of ranches. The BLM, on the other eat themselves out of house and home," political conflict than an environmental hand, said it takes every step necessary to Hage explained. one. They say they are just as concerned consult with livestock owners. "Even One spring, Hage claimed, the Forest about public lands as the government and when we fence riparian areas for the sake Service required his cattle to graze at the that grazing offers some important envi­ of keeping livestock out we work with the top of a snowdrift-covered mountain, "op­ ronmental benefits. Irrigated grazing land pennitee to ensure there are other avail­ posite of what the natural process would breeds forage that feeds wildlife. Some able water sources for the livestock," be," he said. species the government classifies as en­ Abbey explained. Gloria Flora, forest supervisor of the dangered, such as the sage grouse, are Hage sees it differently. "From the very Humboldt-Toiyabe National Forest, dis-

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40 Nevada Business journal • August 1999 You can make cold calls ... You can wait for them to call you or... You can exhibit at FiiUineial Fest '99 On Saturday, October 9th, Financial Fest '99 will take place at The Orleans Hotel & Casino. Stock Brokers • Financial Planners • Bankers Any company looking to reach investors must be at this event! The biggest ever to come to Las Vegas! join over 60 national and local .firms, get involved, call today!

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• TC 2000 • Investors Business Daly FINANCIAL FESTTM INFORMATION & OPPORTUNITIES FOR SMART INVESTING! For More Infonnation Call: 735-8644 A UNR study revealed livestock production decreased on aver- age 33 percent from 1983 to 1997 in Nevada's "cow counties" with Eureka and Nye counties the hardest hit. The total loss over the last IS years amounted to more than $644 million.

agreed with Hage's assessment of how ef­ Some ranchers wonder if the coopera­ ing on a tight rope, Lesperance believes fectively government agencies work with tion is enough to repair the damaged econ­ the livestock industry's problems stick out ranchers. "We're always doing readiness omy. A study by Anthony "Tony" Lesper­ like a Holstein in a herd of brown cows. checks, and we're asking ranchers to per­ ance, an Elko County commissioner and And because of the scarcity of land in form readiness checks. The ranchers will former professQr of agriculture at the Uni­ rural counties, economic diversification is tell us this year we can get in and we have versity of Nevada, Reno, chronicled the not an option. certain patterns cattle are expected to fluctuations in cattle production in the Steven Miller, managing editor of move in from pasture to pasture as they state's "cow counties." He determined that Nevada Journal, agrees. "The federal rotate through an allotment. Those are set livestock production decreased on average agenda under this administration of up with the rancher ahead of time. Those 33 percent from 1983 to 1997, with Eure­ essentially destroying Western ranching is are annual operating plans. The rancher ka and Nye counties the hardest hit. The going to turn the rural areas of the state and the Forest Service folks sit down and total loss over the last 15 years amounted into a big economic liability. Ranchers are plan through what would work best. We to more than $644 million. "Almost all of being treated increasingly like the Indians work very closely with ranchers, and if that is accounted for on public lands," said were treated. To the extent that Nevada they can't get into a pasture we look for Lesperance. "The counties that run very becomes sort of a federally administered other options." few cattle on public lands - their numbers park run by bureaucrats, people will feel Rhoads, the rancher-state senator, has have remained fairly constant." like they're on a reservation." noticed a hi gher level of cooperation in Ranchers are watching this downward Though they express great frustration, the last several years between ranchers trend with a wary eye. "The ranching in­ even many ranchers won't argue that a and the BLM. It's been tougher over the dustry is no longer a viable industry, po­ historical precedent exists fo r the govern­ last 10 years to make any range improve­ litically or economically," said Cliff Gard­ ment's ownership of the land. As new ments, he said, and water developments ner, a rancher in Ruby Valley, near Elko. states joined the Union, they took no title have "stopped in their tracks," but overall "It's hard for us to defend ourselves in to the vacant and unappropriated lands the atmosphere has improved. both arenas." within their borders, except as the United "I think the BLM is communicating bet­ Members of the livestock industry say States government granted them such ter at the local level," Rhoads said. "When the effect on Nevada's rural economy has lands. Each state agreed to this condition they monitor your ranges they ask you been devastating. According to Lesper­ in a compact with the United States upon to go along with them. There could be ance, the damage has crept up on the state admission to the Union. some cuts and some reductions with the because from 1982 to 1997 the 1nining in­ The land ownership line began to blur in renewal of the 10-year grazing pennits, dustry boomed, "so not many people no­ 1976 when Congress passed the Federal but right now we're getting really good ticed the demise of the livestock indusuy" Land Policy and Management Act, which cooperation from them." But now that the mining industry is walk- recognized the BLM and outlined the

42 Nevada Business journal • Augusll 999 YOUR BRIDGE TO THE PUBLIC MARKET!

Question: What is the Over-the-Counter Bulletin Ted Campbell is aformer Nevada Board? State Securities Examiner and for The Over-the-Counter Bulletin Board (OTCBB) is a reg­ the past three years, he has been ulated quotation service that provides real time stock price working as a private corporate quotes, last sale prices, and volume information on Over­ securities consultant in Las the-Counter (OTC) securities. Since 1990, the OTCBB is Vegas, Nevada. He is currently a founding member and regulatory administered and regulated by the National Association of specialist for Public Listing Coor­ Securities Dealers (NASD). The system is designed to facil­ dinators, LLC, a Nevada based itate the widespread publication of quotation and last sale corporate securities consulting information. All public sales of domestic OTC securities practice. He has a Juris Doctor through these market makers, or broker dealers, must be and MBA from the University of reported within ninety seconds of the transaction. Oklahoma and a B.B.A. from Texas A&M University in Busi­ Question: What are the benefits of listing on the ness Finance. OTCBB? The OCTBB is mainly for small public companies com­ SEC has approved the Form 10, the company is considered to monly known as micro-cap issuers that wish to provide liq­ be a "Fully Reporting" company. The Form 10 is a basic finan­ u idity for their initial investors. It provides an outlet for cial disclosure document which is disseminated to the public. these micro-cap issuers to raise seed capital through outside Additionally, those companies already listed on the OTCBB investors and then to provide these initial investors an out­ that are not "Fully SEC Reporting" have been given a phase in let to sell their stock. In short, the OTCBB provides liquidity period with which to comply with the new SEC reporting re­ for investors which makes it much easier for micro-cap is­ quirements or they will be delisted. The new eligibility require­ suers to access the capital markets or investors. ments were designed to make the OTCBB a stronger and cleaner securities listing service for micro-cap issu ers. Question: What are the initial financial requirements for listing on the OTCBB? Question: How can the OTCBB help my small company There are no initial asset or income requirements for list­ raise capital? ing on the OTCBB. However, the issuer must have up-to­ A company that is properly structured has the opportuni­ date financial statements that are audited by a certified ty to become listed on the OTCBB. Once listed, the OTCBB public accountant. Additionally, the company must have a will provide quoted companies greater access to investors for shareholder base and provide financial disclosure requ ire­ two reasons. First, purch asing stock in a public company is ments to the NASD and SEC (See below). similar to any other investment. Either the investment pays income which is commensurate with the individuals rate of Question: How does a company become listed for stock return or the investor can easily sell the investment at a later price quotation on the OTCBB? date. Most companies that are listed on the OTCBB are The OTCBB currently provides access to m ore than growth oriented and do not anticipate paying ou t dividen ds. 6 ,500 securities and has approximately 400 participating Therefore, the OTCBB allows the company's initial investors market makers. The company must make application for with a way to realize a return on their investment by selling listing on the OTCBB through a registeredO NASD market their securities to other public investors. maker. This application is made on a disclosure document Second, by becoming a listed company on the OTCBB, the which is commonly referred to as a Form 2 11 . The NASD company is required to submit its cu rrent financial informa­ reviews for accuracy the Form 211; and, once it is ap­ tion to the SEC, which in-tu rn becomes public information. proved, the company securities are cleared for quotation on An investor can now rely on the Company's public fmancial the OTCBB. We at Public Listing Coordinators, LLC help information to make a sound investment decision. Therefore, companies become listed on the OTCBB. We are a corporate a publicly listed company on the OTCBB, has better access to consulting firm which specializes in m icro cap companies. raise capital, if needed, as compared to a private company, We provide these services to companies at a fee su bstan­ whose stock is not publicly listed. This also provides the in­ tially lower than most law firms. vestor with access to the company's financial information It is important to note that as of January 4, 1999, the recorded with the SEC. These two items can help put an in­ U.S. Securities and Exchange Commission (SEC) approved vestor at ease when investing. the "OTCBB Eligibility Rule". This rule now requires all se­ curities not yet quoted on the OTCBB to report their current For further details about taking your company public, call: financial information to the SEC or other appropriate regu­ latory au thority in order to meet the eligibility requirements PUBLIC LISTING COORDINATORS, LLC for listing on the OTCBB. To meet these new eligibility re­ 500 N. Rainbow Blvd., Suite 300 quirements, most domestic corporations simply have to file what is known as a Form 10 with the SEC pursuant to the Las Vegas, Nevada 89107 Securities Exchange Act of 1934, as amended. Once the ( 702 )-221-2088 A D V ER TO RI A L FENCED OUT

agency's duties. In response, Dean Rhoads Abbey said the BLM is sensitive to da's land by 2050. Others believe this is authored the Sagebrush Rebellion legisla­ ranchers' concerns. Primarily, the money unrealistic. Abbey of the BLM pointed to tion, challenging the federal government from Clark County land auctions will re­ the records from 1988 to 1998 that show as to who rightfully owns the BLM land. main in the county, he said, or be used to the BLM had disposed of 275,000 acres to The task now is to find solutions that satis­ acquire environmentally sensitive lands at private ownership. Through that same 10- fy the various land needs of Nevadans. Lake Tahoe and Walker Lake. "Certainly, year period, he said, the BLM acquired According to many, including Miller, as we go forward in identifying where 205,000 acres. "So while there's this per­ the land ownership issue should operate these environmentally sensitive lands are, ception out there that we're in this mas­ on more of a free market approach where we're going to work very closely with sive acquisition effort," Abbey said, "the environmentalists would bid for the land. those affected counties and the public in­ records don't really reflect that." This solution would relieve the federal terest groups to make sure there's a con­ Abbey doesn't believe the picture is as government of what many believe is an sensus, and that we do have support for bleak as the ranchers paint it. He sees a pos­ overabundance of publicly-owned proper­ such acquisitions," Abbey said. itive future for the livestock industry. "The ty in the state. If Congress were to allow the auction of future of ranching will depend upon the In the past, land exchanges served as rural Nevada lands, portions of the funds market itself, whether that's sheep or beef," the primary way to release land for private will purchase environmentally sensitive Abbey asserted. "It will be dependent upon development, but these exchanges have lands, some of which are located on the ranching community operating in an en­ been controversial. According to Dan Van ranches. But, Abbey pointed out, ranchers vironmentally responsible manner, which Epp, president of The Howard Hughes will have the chance to purchase the land most do. It will be based upon improving Corp., when land is appraised, "some of at fair market value. efficiencies within their operations so that those appraisals are lower than might "If these ranchers are concerned about any revenue generated will help offset their occur if the land were sold at auction." ownership issues they are certainly wel­ production costs. We are continuing to Despite any grumblings about appraisal come to purchase the land," Abbey said. work very closely with our perrnitees to set prices, Van Epp and the Howard Hughes­ "Back in the early 1980s under Secretary up mutual goals, ones that will create a owned Summerlin community are a role [of the Interior] James Watt we had the profit for them and also ensure the long­ model of cooperation between a private Asset Management Program where the term health of our nation's range lands." corporation and a federal agency. In 1987, BLM identified excess properties for dis­ Gardner's outlook isn't quite as posi­ The Howard Hughes Corp. volunteered to posal. We put up quite a few of those prop­ tive, but he's willing to seek alternatives. exchange 5,000 acres of land it owned in erties for sale ~d we found the ranching He's excited by a recent proposal to create the Red Rock Canyon National Conserva­ industry had very little interest in acquiring conservation easements on ranchlands. If tion Area for 3,000 acres of BLM land in that acreage because ranchers were leasing the county wants to preserve open space, the Summerlin area. To address BLM con­ those public lands at a very low rate for the they can purchase the land, resell it andre­ cerns, Howard Hughes' executives en­ purpose of grazing their livestock." tain the rights to easements, portions of sured access to the conservation area Many ranchers, including Rhoads, con­ the property that fall under public domain. would not be blocked from the western sider rural Nevada land auctions prefer­ "Environmental easements can require border of Summerlin, even though it en­ able to land exchanges, particularly with that no herbicides will be used or you have tailed extra expense. some Southern Nevada counties encom­ to get approval before you change any kind The Southern Nevada Public Lands Act passing at least 96 percent federally man­ of agriculture practices or modify any wet­ releases 27,000 acres of Las Vegas BLM aged land. "Those counties have no tax lands," explained Gardner. "Or it can be public land to auction. Another proposal base," Rhoads said. "There's no incentive very general and say you can't ever subdi­ floating around Congress will free up for fee for anybody to develop a business be­ vide. If the general populace wants to pre­ disposal as much as one million acres of cause there's no land." serve open space and provide for protection rural Nevada BLM land. Although land ex­ From an urban perspective, Lee is tak­ of wildlife values this is a good way to do changes are far from over, Abbey hopes to ing a wait-and-see attitude. In some ways, it. In other words, don't buy this land out­ use the auction tool to its fullest potential. he said, land exchanges are actually more right, buy the easements on it, leave it in But some ranchers are skeptical. favorable to developers because they pro­ private hands, leave it in agriculture, leave "As the government sells high-priced vide a way to purchase land at an eco­ it in a status that it provides income and a land in Clark County, which may be many nomical price. "When we have public auc­ tax base for the local community." thousands of dollars per acre, it gives tions of land there's a tendency for the The needs of the local community re­ them the money in their war chest to buy land to sell at a higher price, which is main at the top of everyone's mind as the literally 10 or 20 times as much land good from the federal government's view­ land ownership debate continues. The throughout rural Nevada," said Lesper­ point," Lee said. "But sometimes it goes challenge comes with the divergent points ance. "So we're not too impressed be­ above what a developer is willing to pay." of view on what exactly comprises the cause it further puts pressure on our own Some fear the federal government will most pressing needs of Nevada and those rural economic base." administer more than 95 percent of Neva- who utilize its land. •

44 Nfl'-ada Business journal • August 1999

AIRCENTER SOUTH FOR SALE OR LEASE Buildin~Nevada

Inside This Issue

47 COMMERCIAL DEVELOPMENT UPDATE Mid-year forecast better than expected. 52 SMART HOME Building a home as smart as you. OFFICE/WAREHOUSE 55 EXECUTIVE PROFILE • 2,389 Sq. Ft. Conveniently located: Chris Nelson - Executive Grade Level Units Half mile to 1-215 Airport Interconnect. and corporation evolve to- Adjacent to Main Post Office. • 5, 187+ Dock-High Units gether to more effectively For Information Call meet client needs. • 20,778 Sq. Ft. Build ing Marge Landry or Brian Riffel 57 CORPORATE PROFILE • 78,829 Sq . Ft. Building 436-3166 Saxton, Inc. - Perennial • I to 5 Acres for Build to Su it Homes' Southern Nevada • Ample Parking success leads to expan- = \ INSIGHT sian for Las Vegas-based e- ~. REALTY ASSOCIATES developer. 59 DELIVERING THE GOODS Warehousing and distribu- tion operations continue steady Nevada growth DOCTORS: How To End Your Search 62 Building Nevada Briefs For The Perfect Office 64 Commercial Real Estate: • Qui ck Care on Site • Senior Apartments at Site Industrial Market Summary • Assisted Living Units at Site • Cl ose to 1,000's of Families Cl ose to Sun Ci ty • Busiest Corn er in Summ erl in Cover: The Wells Fargo building, located in • Great Parking • Great Visibility downto wn Reno, is managed by Trammell • El evator . • Generous Tenant Improve ments Grow's Property Management Group. • Prestige Building • Low CAM Charges Photo: Courtesy Trammell Crow Company

~BUSINESS :ijOURNAL SUPPLEMENT CEO I President I Publisher STEPHEN M.J. BROCK Associate Publisher LYLE E. BRENNAN Editor JENNIFER ROBISON Pueblo Medical Center at Summerlin REPRINTS AVAILABLE Nevada Business Journal 8511 West Lake Mead Blvd. at Rampart 2127 Paradise Rd. Las Vegas, NV 89104 Call Francine Pulliam at (702) 382-0700 702-735-7003 Prestige Properties © 1999 All rights reserved 2340 Paseo Del Prado, Suite 0202 • Las Vegas, NV 89102

46 Nevada Business journal • August 1999 dent at CB Richard Ellis in Las Vegas. "We "With 1.7 million square feet coming online Las Vegas and Reno brokers were down six years ago to 7 or 8 percent in excellent locations, smaller developers and we had some difficulty finding 5,000 are going to have an extremely difficult have pulled out their cr)lstal square feet in certain areas." time pre-leasing in order to obtain con­ According to Peterson, although inven­ struction loans," predicted Witters. balls to anal)lze the current tory rose in the last year, so did demand. Though such submarkets may face Peterson's firm tracked "record net ab­ problems in the future, cunent lease rates and future status of commer· sorption numbers," with 600,000 square indicate the Las Vegas market is far from cial development. With onl11 feet absorbed at the end of the second soft, according to Witters. He points out quarter. Peterson predicts demand will in­ that lease rates have stayed firm. Peterson a few warning bells ringing, crease slightly over the next couple of notes that full-service gross lease rates are years due to the strong economy and the healthy, ranging from $2 to $2 .30 per the pulse of the industr)l is high interest out-of-state companies are square foot for Class A buildings, and $1.40 showing in Las Vegas. Even if a recession to $1.60 per square foot for Class C facili­ beating strong statewide. should hit, Peterson points out that Las ties. However, because so much product Vegas hasn't been as troubled by reces­ has come online in the last two to three sions as other areas. years, Peterson is seeing more conces­ OFFICE At first glance, the 17.6 percent vacancy sions than he has in a while. rate in the northwest section of town ew construction has rumbled along seems high, but Chuck Witters, SIOR, se­ rokers paint a similar picture of at a good pace in Las Vegas and it nior vice president of Lee & Associates in 8 Reno's office market when it comes to Nlooks as if it's going to stay that way, Las Vegas, expects to see this number the construction pace. According to Tom according to brokers. A substantial percent­ shrink by the end of the third quarter. Four Loftus, an associate with the Reno division age of that new construction is being ab­ new buildings with 313,000 square feet of of Lee & Associates, in 1998, approximate­ sorbed, with the vacancy rate hovering be­ space are currently leasing up in the area. ly 220,000 square feet of space was added tween 12.07 and 13.95 percent. Though If trouble exists, Witters said, it's for small­ to the market, while the first six months of such vacancy levels may sound high to er developers. Over the next two years, the 1999 alone have seen 140,000 square feet some, they're actually ideal for ensuring city's premier developers will build in of new construction. Loftus predicts Reno that everyone who needs space can find it. prime locations seven major projects total­ will end the year with 340,000 square feet "Once you get into single-digit vacancies ing 1. 7 million square feet. Unlike smaller of new office space. you have a hard time finding space not developers, the "big boys" - such as The Overall, demand has remained high, but only for companies coming in from out of Howard Hughes Corp., Thomas & Mack Chris Nelson, principal at Trammell Crow town but for local companies expanding," Co. and American evada Corp. - can Reno/Sparks, believes South Meadows, with explained Brad Peterson, first vice presi- build without worrying about pre-leasing. a 20 percent vacancy factor, is somewhat

Augu>1 1999 • Nevada Business Journal 47 Ed gets very excited at th e overbuilt. "South Meadows is the most sub­ ject to overbuilding because there's a lot of prospect of saving $100. land and many people building out there," explains Nelson. The healthiest subma.r­ And who wouldn't? Our vision plans can kets, Nelson said, are the Meadowood and save employees as much as $ 125 on Southwest areas, where vacancy rates prescription eyewear (and that 's just the hover between 3 and 5 percent. frames!) Our plans can save employ ers Loftus, on the other hand, considers South Meadows, along with the neighbor­ money. too, by actual[y complementing ing Meadowood, to be hungry for space. existing medica l plans. He believes the 310,000 square feet of new For further information on our affordable construction added to those two areas will Eyewear On[y and Full Servi ce vision PPO be digested, although the vacancy rate will plans. call Pacifi Care of Nevada today. likely spike upward temporarily. One gaping hole in the market, accord­ 1-702-269-7500 ing to Nelson, is Reno's lack of large foot­ print-type space for companies such as call www. pacificare .com/denta lvision centers that require 30,000 to 40,000 square feet with abundant parking and a superior teleconununications infrastructure. "Com­ Paci:fi.Care '" panies that need 30,000 to 60,000 square Dental & Vision Administrators feet can't find space in Reno," said Nelson. Experience. Value. Service. To tap into this need, Tranunell Crow will break ground this fall on 60,000 square feet at the Sierra Corporate Center, which -will ultimately offer 600,000 square feet of sub­ urban office and business park space over the next three to five years. Things are even looking up for down­ town Reno. Although it still has a 15 to 17 percent vacancy rate, the area has seen a tremendous an1ount of investment activi­ ty. The new owners of Bank of America Plaza (10 percent vacancy), the Wells Fargo Tower (42 percent vacancy) and Truckee River Towers (30 percent vacan­ cy) are trying to remedy the high vacancy rates, numbers that may skew the overall downtown vacancy. "We have to be careful when we quote a 15 percent vacancy factor, because other buildings downtown are faring better," as­ serts Loftus. Even so, Loftus would like to watch the downtown vacancy rate drop to between eight and 10 percent, a reachable goal with redevelopment on the horizon. Rather than exanline lease rates, Loftus prefers to judge the market by the types of concessions offered tenants. The fact that few concessions currently exist suggests to him that the market is strong.

INDIJSTRIAL

he current vacancy rate in Las Vegas for industrial space is 9.4 T percent, representing 5.25 million 48 Nevada Business journal • August 1999 square feet of space, a number many bro­ Las Vegas Reno kers expected to be much higher. But even (702) 255 -81 00 (775) 857-3330 while construction increased, so has ab­ • (702) 255-8375 fax (775) 857-2089 sorption. "We had predicted vacancy would actually increase last year. It didn't • because we had far more absorption than we anticipated," said Perry Muscelli, se­ nior vice president at CB Richard Ellis in Las Vegas. "It blew away our records." POGGEMEYER DESIGN Muscelli has witnessed a slowing in ab­ sorption during the first two months of 1999's second quarter. As a result, some de­ GROUP velopers have started to put the brakes on construction. "We might actually see vacan­ cy go up just because development has so ENGINEERS + PLANNERS + SURVEYORS much inertia it can't stop," said Muscelli. Stephen Spelman, vice president at Lee LANDSCAPE ARCHITECTS & Associates in Las Vegas, hasn't wit­ nessed such a decline in construction - yet. The construction pace since last year, he said, has been fairly consistent. He ad­ 260 I North Tenaya Way 1200 Financial Boulevard, Suite I 0 I mitted some developers planning projects Las Vegas, Nevada 89 128 Reno, Nevada 89502 for the last couple of years reconsidered [email protected] [email protected] the need and put construction on the back burner. However, "the best-funded and best-planned projects went forward, so construction has been fairly consistent," he explained. Spelman feels a huge growth potential still exists, primarily due to economic di­ versification. He and other brokers believe the 9.4 percent vacancy rate leaves plenty of room for local business expansion, or for out-of-state companies looking to situ­ ate operations in Nevada. Previously, the lack of standing inventory in Las Vegas caused companies to turn to other mar­ kets. "I think that as we build, new compa­ nies will come here and sustain the ab­ sorption," Spelman asserted. "My concern is whether we're going to build enough of the type of product needed by companies looking to move here at a price that will entice them. I honestly think at this point that we're underbuilt." With the construction pace rocking and rolling, every area of the city is well served, according to brokers. But Muscelli does hear the sounding of one alarm bell. Because land prices have escalated, partic­ ularly in the southwestern airport area, de­ velopers who paid a high price for the land are sticking to high-end projects rather than lower-end buildings in order to attract higher-paying tenants. "The little business that's trying to distribute its brand of pota­ to chips to retail stores from a central lo-

August 1999 • Kevada Business j ournal 49 COMMERCIAL REAL ESTATE UPDATE

cation will find fewer choices than in acre Nevada Industrial Park in Fernley. many out-of-state retailers have shunned the past because the land has dried up," Prior to the announcement of the the area. "When they come to the Valley, Muscelli explained. Tahoe/Reno Industlial Center, Baker said, many tenants get sticker shock in terms of Although land prices have lisen, lease "we could not really deliver even a 25-acre our rents," Traub said. "Everyone thinks of rates have stabilized at approximately 29 site near Reno." Baker estimates Reno's va­ Las Vegas as cheap. It may be cheap in cents per square foot for a distribution cancy rate at 10.1 percent. With an industri­ terms of cost of living, but real estate's up building, according to Muscelli. As far as al market able to absorb much of the new there compared to national averages." brokers can see, rates are expected to re­ construction, he expects that number to re­ Although neither Traub nor Graski pin­ main on an even keel. And if lease rates main consistent through the end of the year. point any overbuilt areas, Traub does see don't go up, developers can't afford to pay elson classifies lease rates as flat. He some development preceding the popula­ more for dirt. "If there's anything that might saw some concessions at the end of last tion base to support it. The generally ac­ be a bit of a fallout as far as future develop­ year and early this year, and he anticipates cepted wisdom for retail developers is to ment," said Spelman, "it would be that land seeing a nominal amount of concessions wait for a submarket to mature before pro­ prices have grown to a point where many through the end of the year. Because of ceeding with retail construction. "One ex­ developers are saying, 'I can afford the land supply entering the market, he expects an1ple is Horizon and Eastern near Anthem but what on earth would I do with it?"' lease rates to remain level. in Henderson," cited Traub. ''There are a lot Baker, on the other hand, has watched of new shopping centers going up, but in he Reno industrial market tells a sin1- rents for new constluction steadily rise in some instances the shops will be open prior T ilar story in regards to construction the last several years, from 28.8 cents per to having a solid population base. They pace, which has charged ahead in the last square foot in 1997, to 29.5 cents in 1998 and might be a few steps ahead of themselves." year. According to Tran1rnell Craw's Chlis 32 cents in 1999. Nonetheless, he catego­ Nelson, 1, 150,000 square feet of new in­ rizes the market as "vibrant. The first two n Reno, retail construction has slowed. dustrial construction was built. elson es­ quarters of this year have just been astound­ I Last year, according to elson, of Tram­ timates another 2 million square feet of ing to us in terms of the number of transac­ mell Crow, 1.1 million square feet of new construction starts and finishes in the tions," Baker noted. construction in the Reno-Sparks area Reno-Sparks area this year. carne online, primarily due to a number At the end of 1998, Nelson worried de­ RETAIL of large projects. In 1999, roughly half mand was not going to meet supply. But that amount will be added to the market. near the close of the second quarter of rakers ~escribe activity in Las Nelson predicts this slowdown will contin­ 1999, his outlook became more optimistic Vegas as brisk. According to Kit ue. "I wouldn't say we're over-developed, as large users increased their activity. With 8 Graski, first vice president at CB but I think Reno has a high an1ount of larger projects corning online, Nelson be­ Richard Ellis in Las Vegas, 3 million square retail per capita," said elson. lieves more out-of-state tenants needing feet of new construction will come online Overall, brokers describe the market as 200,000 to 400,000 square feet will start in 1999. In 2000, it's looking like another 5 healthy, with new centers continuing to de­ looking at the Reno market. "My guess is million square feet will join the market­ mand equal or better rents than they did a that as long as the demand side of the mar­ place. Graski anticipates a healthy absorp­ year ago. According to Lee & Associates' ket stays strong, we'll be close to equilibri­ tion rate because the majority of the pro­ Baker, the vacancy rate is so low- 4 per­ um through year-end," Nelson said. For jects already have anchors in place. He cent - that retailers are snatching up soon­ now, he says vacancy rates hover around estimates vacancy at 5 percent and ex­ to-be vacated space before the vacating 11 percent, a number indicating a balanced pects that rate to increase only slightly. "I company announces it's available. Said market. "But if demand disappears, 11 per­ think it's going to hold even," he said. Baker, "Tenants are standing in line for the cent can tum into 15 percent really quick­ The current monthly lease rates of $1.65 p1irne space." He predicts retailers will ly," he noted. "So developers of industrial to $2.25 for small shop space have risen in have to eventually move into the suburbs product need to watch the market closely." the last few years due to higher land south of Reno. Gary Baker, managing partner and se­ prices, according to Grant Traub, retail As more of the new construction comes nior vice president at Lee & Associates in broker at Colliers International in Las online, Nelson believes vacancy rates on Reno, estin1ates 3.4 million square feet of Vegas. But he thinks the rates will stabilize. the older projects will increase slightly. new construction will be built in the Reno "A couple of years ago, $6 a square foot for Rising rents in well-positioned centers are area this year, up from 3 million square commercial sites was considered expen­ also likely to follow, having an in1pact on feet last year. The Tahoe/Reno Industrial sive," Traub said. "Now those sinillar sites "mom-and-pop" retailers. "I think it's going Center, 5,000 acres of industrial space in are $8 to $12 a foot and you're thinking, to either push them out or make it tougher Stead that will be developed over the next can developers even make it pencil? Can for them," forecasts Telson. "And 10 to 15 years, is good news for a city that the tenants pay that type of rent? But it's a seen that to some extent already. was running out of industrial land. Also healthy market so tenants pay. " three Home Depot and Eagle Hard easing the burden of finding large indus­ There is a down side, according to Traub. stores. It's tough for small local har trial sites is Wade Development's 5,000- Due to higher rates than in other markets, store operators to compete."

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BY CINDIE GEDDES

hen Paul Brager walks in his bring the air conditioning back up in order want controlled. The central processor front door after a tough day at for the desired temperature to be reached acts as a sort of traffic cop by initiating and work, he finds soothing music, by the time the Bragers return home. If his routing communications signals through­ Wa comfortable temperature and kids aren't home to punch in their security out the house. You can interface with the ideal lighting, all triggered by entering his code by 3:30, he receives a call at work to system via keypads, touch screens, panic security code into a console. Later in the let him know. All these amenities happen buttons, television screens, computers, evening, when the outdoor temperature without the Bragers even thinking about it. telephones, handheld remotes, voice acti­ reaches levels below the indoor tempera­ The house, or more specifically, its high­ vation or other devices. To many, home ture, the air conditioning will go off and tech neural network, takes care of every­ management and automation still sound ceiling fans come on. When he is ready to thing. Even if the family is out of town. The intimidating, too high tech or out of their call it a day, the house runs his bath at his Brager house is so intelligent that it will financial league. But to Brager and his favorite temperature, and sets his lighting mimic the family's actions while they vaca­ business partner, John Brekke of Ad­ and music. When he retires to go to bed, tion, changing various routines as if the vanced Solutions Plus, it is the norm. the house sets the security system and family were there. It does this by remem­ Brager and Brekke spend their time de­ turns off all the lights except a pathway bering all their actions for a specified time signing and installing home management from wherever he is to the bedroom. If he period, all their uses of appliances and systems, as well as training dealers, elec­ needs to get up in the middle of the night, such, then playing back exactly the desired tricians and architects in the nuances of motion sensors will bring the lights up to 30 elements while they are away. the technology. Their slogan: "Simple con­ percent so as not to shock his eyes, then With home management technology, trols for sophisticated systems." turn those lights off again as he leaves an your home becomes a tool in helping you Whether it is labeled home management, area. In the morning, the coffee is started, make the most of your time, enhancing home automation, smart homes or home shades at the front of the house are opened, your safety and security, even saving you shades at the back of the house are closed money on your energy bills. Home man­ Smart Home. Above, the home manage­ and appropriate lighting is set. While the agement entails a system with a central mi­ ment techrwlogy in the Paul Brager resi­ house is empty, the air conditioning is di­ croprocessor that receives signals from a dence sets room lighting, moderates in­ aled back and all audiovisual gear is shut controlling device, then forwards those door climate, contmls sound and video, off. The house even knows what time to signals to the appliances and systems you and even dmws Brager's bath.

52 Nevada Business Journal • Augusl 1999 technology, the revolution is well under­ ting up early to start coffee, searching for way. Horne management can link lighting, the television remote, doing laundry or entertainment, security, telecommunica­ dishes and tl-ying to adjust the lighting for tions, heating and air conditioning into one that perfect mood, you are talking about a centrally controlled system. It allows you to healthy chunk of your life. Let alone the make your horne an active partner in man­ element of using your home to the utmost aging your busy life. Jan Burud, partner in of its design. How many of us invested in Residential Reformation (a division of Sier­ all the dimmers, n·ack lights, up lights and ra Meadows Electlic), says the biggest hin­ spot lights to achieve that dramatic affect, drance to utilization of horne technology is but after a few weeks just revert back to the lack of education. Homeowners don't cranking the nearest din1mer on full? Horne realize they can have the same convenience management can give you a single small and security as Bill Gates, but on a smaller clean panel from which you can select one scale. "People are used to looking at paint, of several lighting scenes with the press of brick, fixtures and other aesthetics," she a button, thus retaining what the architect :-..r.·il!!l · ·-- - says. "But it's a dumb structure. All it can do originally intended for the stl11cture. is sit there, look cute and keep the rain off. Horne management systems can also -·- . Imagine if it were a partner in your quality save energy, water and money. Outdoor . . of life and your future." motion detector lighting allows those large ~ . A.. _- : ·o-a Imagination is the only limit to horne lights to be tumed on for a fraction of the management systems. "If you can imagine tin1e you might leave them on manually. it," says Brekke, "we can do it. If you hear Having lights off in rooms you aren't using it's not possible, it's because [your consul­ will save as well. But the big savings come tant] doesn't know better." Horne manage­ from the new n·end in power companies - ment can be used for safety by adding lay­ dual metering progran1S. This new wave of ers to the traditional security system. billing allows you to pay less for energy Rather than an alarm system as a first line during the evening or dming low usage of defense - an alann that goes off once times. You pay more during the day and on the burglar is already inside rifling through high usage days. The home management your drawers - the horne technology sys­ system can pr~dict what your costs will be tem uses the alarm as the last line of de­ and keep those costs within a budget by fense. Motion sensors can tum lights on turning on appliances such as washing rna­ the intl11der as soon as he or she sets foot chines and dishwashers during low rate on your property. Another system of lights times and tum them off during high rate can make the intmder think you are up and times. Rather than just being scheduled to Mission Control. Above, a cabinet in the about; another can set off a tape of a vi­ go on and off, the intelligent horne can gamge is j iUed floor-to -ceiling with high­ ciously barking dog; another gives you the monitor and predict usage for the month tech equipment. Below, sophisticated con­ advantage of a panic button by your bed to keep your costs to your specifications. soles are distributed stmtegicaUy th?·ough­ that calls 911 for you. Personal security The home management system can also out the house to do the master's bidding. means having more control over the situa­ tion than an intmder does, no matter where you are or what tin1e it is. Home management is also great for par­ ents. Video can1s check up on nannies, se­ curity systems alert you to children not home at a specific time, telephones con­ nected to ·an audiovisual system allow you to see who's at your door and talk to them from the comfort of your own office. No one needs to know when your children are home alone. The convenience of home management systems may seem like a !marry. However, when you add up all the time spent going around and tuming off lights and appli­ ances before bed, checking the doors and windows to make sure they're locked, get-

August 1999 • Nevada Business Journal 53 HOME AUTOMATION

monitor water usage. For a splinkler sys­ home automation, it is a good idea when Imagination is one defining factor, cost is tem, the technology can sense when it is buying a new home to get Category 5 four the other, but anything is possible. Brekke dark by longitude, latitude, time zone and twisted pair data/communication wire for and Brager say the costs have come down other factors. It can also measure wind every telephone wall plate, television jack so far that the average single family can af­ and rain and delay the system if either is in plate and doorbell run from a central dis­ ford some level of home management. For excess. If it is too cold, the system will by­ tribution point. This will allow for such example, a layered seculity system costs pass as well to avoid frozen sidewalks and conveniences as video conferencing, tele­ only 20 to 30 percent more in front end in­ busted pipes. phone/intercom systems, digital satellite vestments than a traditional system, yet it Many of the offetings of home manage­ systems and pay-per-view services avail­ can be added onto at any time. ment systems sound like tools or gadgets able over the phone line. You will also want The future of home automation is mind for the lich and famous, but one man's two RG-6 coaxial cables available to each boggling. With dealers at last ready to convenience is another man's indepen­ television wall plate for better delivery of come up with a common "language" for all dence. For example, it may be a minor in­ digitally compressed video. By having the the appliances and software, costs will convenience for you to get up and open the wiring in place (at a minimal cost), you give drop again. As it stands now, you can get drapes, but to someone who is bedlidden, yourself the option of going to whatever your dishwasher to talk to your washing it may be impossible. Through remote con­ level of automation you desire later. machine and decide who is going to go trols of valious types, even quadliplegics Brekke and Brager say that retrofitting can first, but you need to hire someone like can control vittually every light and appli­ be done without teating down walls, but it Brekke and Brager or Burud to help with ance in their home, including the tele­ is more convenient and cost-effective to the translations. Future generations of ap­ phone. In cases of physical, mental or sen­ take care of the wiring up front. pliances won't need translators. But folks sory disabilities, the costs of installing the Home management technology can be like Burud, Brager and Brekke will still be technology should be weighed against the as modest or outrageous as you want. You around, training technicians, inventing costs of altemative methods of providing can set your house for a different mood new toys and continuing their pursuit of an appropliate level of care. every day of the week or you can have sim­ elin1inating wall acne, living in a world Even if you are not entirely sure about ple seculity and audiovisual automation. without switches. • Television?

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; 4 Nev-ada Business Journal • August 1999 Buildin~ Nevada EXECUTIVE PROFILE

Chris Nelson Executive and corporation evolve together to more effectively meet client needs

by DIANE GLAZMAN hough it might seem that Chris Nelson, plinci­ nel. After leaving Stanford, the family moved to pal of Trammell Crow Company Reno/Sparks, Menlo Park, Calif. , where Nelson's father took a po­ Twas destined for a future in the construction sition in international real estate construction. "He and development industry, the truth is, took me on a few business tlips to Europe when he it wasn't until his final two years in was working on projects and I became really inter­ college that he began to pursue such a ested in [doing] what my dad did," he recalled. career path. As student body president at the University of "My father was the real estate con­ California, Davis, Nelson sat on a campus develop­ struction manager for Stanford Univer­ ment committee his senior year. "I was interested in sity while I was growing up ," elson getting into the real estate business, so I sent my re­ said, adding that his family lived in the sun1es out to all the finalists," he said. Tran1mell "faculty ghetto" along with the universi­ Crow Company was one of those finalists and Nel­ ty's faculty and administrative person- son's first choice for an employer. "In the ['70s and '80s] the company was struc­ tured plimalily as a developer," Nelson remem­ bered. ''Typically, someone just out of school would learn the business as a leasing agent and ultimately become a project partner in a development project or several projects. At that time, our p1imary core business was developing and operating real estate for our own account. Today, our company is a fully diversified commercial real estate services compa­ ny. Although we still develop property, we really provide services in five different categolies: devel­ opment, property management, retail services, bro­ Cmw Co. kerage services and out-sourced real estate ser­ Principal vices," he said. In the 10 years since he joined Ch?'is Nelson Trammell Crow, Nelson has watched the firn1 evolve from developer to one of the country's largest full-service commercial real estate opera­ tions. He's also seen the firn1 grow from a plivately­ held business to one traded on the New York Stock Exchange, a change that occurred in 1997. The Wells Nelson hin1Self has evolved light along with FaTgo build­ Trammell Crow, initially working as "basically a ing, located grunt" 1ight out of college. "I started out as a pro­ ject manager. I did everything from nailing up leas­ Reno, is ing signs and knocking on doors to find tenants for managed by our projects to doing property management. The TrammeU traditional way of being trained was that you CTow's Prop­ learned the whole business by doing everything, so erty Manage­ you took somebody who didn't know a whole lot of ment Group. anything and threw a lot at hin1," Nelson explained.

August 1999. Nevada Business journal 55 ult)s more than a piece of LAND.

It )s your peace of MIND. )) The idea behind this education by immer­ sion was to gain a complete understanding THE LAND DIVISION of the real estate market from top to bot­ ....ii.:r ··c:·o·i:·L·iE .iis ..i.t.ir·E·R·N·A.r·i·a·i-i·A. ·c tom so the individual could develop a pro­ For the buyer, smart land acquisition ject that met market demands. represents the cornerstone upon In 1993, Nelson was offered the oppor­ which a successful enterprise is built. tunity to head up Trammell Crow when For the seller, it's the single chance to his superior moved on to another venture receive maximum valuation of a prop­ in the area. "I always believed it was a erty. In either in stance, you want to great company, and figured at the time, be certain you 've gotten the best deal as young as I was, the position repre­ possible. And you've only got one sented a great opp01tunity. So, I elected to shot to get it right. give it a shot," he said. A changing business climate necessitat­ At Colliers International , we've been ed Trammell Craw's evolution from a core getting it right for over 25 years. Buy­ business of developing and operating ers come back to us because we can properties to a commercial real estate ser­ see land acquisition from their per­ vices firm. "We learned the hard way in the spective. Sellers come back to us be­ early '80s that as economic cycles slow cause we have the credibi lity to nego­ down and sometimes completely fall apart, tiate with several interested parties owning real estate solely as your core busi­ for the highest possible value. ness was not necessarily a great strategy for long-term growth and survival," Nelson Maybe that's why we've built so many explained. "After the early '90s recession, long-standing relationships with our our company re-capitalized itself as a ser­ clients. Maybe that's why we dom inate COLLIERS INTEIL"'ATIONAL vices company and completely removed the land business in Southern Nevada. Or maybe it's because we know that, the asset base, evolving into a different en­ tity. " At that time, Trammell Crow began to after everything's sign ed and sealed, manage prope1ty for other companies. the worst question you can ask your­ (702) 735-5700 Currently, the company does develop self is "What if? " 3960 Howard Hugbes Parkway, Su.ite 150 new properties as executives see the need, Las Vegas, Nevada 89109 but its main fo cus rests on third party www. lvcoltiers. com property management and infrastructure management. The latter has become one of Trammell Craw's fastest growing seg­ WE INVITE YOU TO CALL FOR OUR REFERENCES. ments. "When the recession hit, a lot of companies were looking to save money, and one byproduct of that was hiring com­ panies like [Trammell Crow] to help them manage real estate sales. Banks, for exam­ THE CENTER FOR BUSINESS ple, might want to close down 50 branch­ AND ECONOMIC RESEARCH es. They'd hire Trammell Crow Company UNLV in many cases to come in and dispose of UNIVERSITY OF NEVADA LAS VEGAS Director, R. Keith Schwer, Ph.D the real estate on their behalf, and to con­ THE SOUTHERN NEVADA tinue to operate real estate as a property ECONOMIC 0UTIOOK 1999 manager for corporations and new devel­ BUSINESS DIRECTORY, 1999 Contains current informacion and Provides information on firms located in Southern Nevada. two-year forecasts for the U.S. and opments, n he noted. Businesses are listed by Standard Industrial Classification. Southern Nevada economies By all accounts, the past 10 years ~ been good for both Chris Nelson and Price: $40 Price: $20 mell Crow. As the firm remains one plus $5 for shipping and handling plus $3 for shipping and handling Northern Nevada's premier full-service THE CENTER FOR BUSINESS AND ECONOMIC RESEARCH, UNIVERSITY OF NEVADA, LAs VEGAS mercia! real estate firms, expect the nexr - 4505 MARYlAND PKWY, Box 6002 • LAs VEGAS, NV 89154-6002 • (702} 895-3191 • FAX (702} 895-3606 years to be positive for both as well.

56 'evada Business journal • August 1999 Buildin~Nevada CORPORATE PROFILE

Saxton Incorporated

Perennial Homes' Southern Nevada success leads to expansion for Las Vegas-based developer

by ALLEN GRANT

uilt on the foundation of creating a months, making it Las Vegas' fastest sell­ Sax-ton also owns its o"'n real estate bro­ "complete home" at an affordable ing neighborhood dming that period, ac­ kerage- Rea!Net Commercial Brokerage. Bprice so everyone can fulfill the cording to Pori. " obody was close to us Saxton plans to continue its Las Vegas American Drean1 of home ownership, Sax­ in price when we started," he recalled. presence, according to Pori. After closing ton Inc.'s horne division, Perennial Homes, "The goal of Sa.A'ton was to add a level of 203 new horne sales last year, Perennial ex­ has helped the company grow into one of home buyers, thus creating our own mar­ pects to close another 500-plus homes in Las Vegas' most respected homebuilders. ket. And we did that." 1999, with new subdivisions on the way. "We've experienced incredible growth and Perennial's ability to offer quality homes Perennial Homes has six single-subdivision expansion over the last few years," said for reasonable prices derives from the com­ communities in Las Vegas, including Sutter Jeff Pori, vice president of marketing and pany's diverse capabilities. "We perform Creek, Corte Madera, Crescendo, Sterling, sales at Saxton. "Homeowners wanted many of the tJ.·ades, such as fran1ing, dry­ Pelican Creek and Suruise Ridge. "We ex­ value and that's what we offer them. " wall, painting a:'d concrete, om-selves," ex­ pect to open another four subdivisions An integrated real estate company, Sax­ plained Pori. "It allows us to contJ.·ol costs next year," he said. ton Incorporated operates in design, devel­ and control om own schedule. By control­ Success breeds ongoing expansion. opment, construction, operation, owner­ ling the entire constJ.uction process we are After revenues totaling $59.4 million in ship and sale of residential, commercial able to build homes more efficiently and at 1997, Saxton earned $92.2 million last year. and industJ.ial properties. Started in 1986 in a lower cost. That helps save our buyers Saxton then opened an office in Reno and Las Vegas as Jin1 Saxton, Inc., the company money." The total integrated approach expanded into Utal1 and Arizona with the functioned primarily as a -commercial and allows the company to sell homes in the acquisition of Maxin1 Homes in Salt Lake industlial builder working on projects for $80,000 to $135,000 range, including such City and Diamond Key Homes in Phoenix. third-party clients and for its own portfolio. financing options as a zero money down Saxton plans to take Perennial Homes to Resulting from early success, Saxton de­ package offering prices less than the cost of other Southwest states such as Colorado, veloped its homebuilding division, Perenni­ an apartJ.nent- with extra amenities to boot. New Mexico, Texas and California. "We're al Homes, and started building residential "We even include appliances such as refrig­ looking at further expansion possibilities communities in Las Vegas in 1995. Two erators, window coverings, washers and for regional development in the coming years later, Saxton continued its Las Vegas dryers and garage door openers," he said. years," Pori stated. "I see us continuing ex­ success story and went public with an of­ Its home building division has helped pansion tlu·ough acquisitions and with our fering; the company now trades on the Saxton expand rapidly in Las Vegas. In existing entities." asdaq stock market under the SXTN sym­ 1997, Saxton's home building service ac­ Some of Saxton's future commercial pro­ bol. "Our movement into homebuilding counted for 19 percent of its business. jects include the Las Vegas Police Union was natural for us," said Pori. "We had suc­ Today, Pori said home building comprises headquarters with its 75,000-square-foot of­ cess early on in the home building market 77 percent of its revenue. Because of its fice complex at Valley View and Warm in Las Vegas. We offered a gated communi­ Las Vegas homebuilding success, Saxton Springs and the North Airport Center, a 40- ty with spa, pool and clubhouse and the has experienced substantial growth during acre industlial development that will house homeowners associations took care of the the last five years. Today, Saxton has more more than 500,000 square feet of specula­ landscaping needs of the community." than 600 employees, compared to 59 em­ tive industlial space. Next spring, Saxton Perennial Homes built out 219 ployees in 1994. Today, the company's staff will also open Smoke Ranch Business Cen­ new home sites in its first development in includes professional CPAs, licensed archi­ ter, an office park located within the Las 1995. The community sold out in 14 tects, engineers, surveyors and attorneys. Vegas Technology Center. •

August 1999 • Nevada Busin ess journal 57 REACH TOURISTS, CONVENTIONEERS, AND

LOCALS THROUGH OUR NETWORK OF HIGH

DEFINITION OUTDOOR ELECTRONIC BILLBOARDS. ueled by a strong national and Location key to new arrivals statewide economy, evada's warehousing and distribution Clark County markets continue to grow steadi­ ocation, location, location. It's the ly throughout the state. evada economic L mantra of real estate brokers across development officials are luring warehous­ the nation. In terms of warehousing and ing and dist.Iibution businesses to the state dist.Iibution, industry leaders in evada with attractive elements, including a great use the state's proximity to lucrative West location, tax advantages, a solid work Coast markets as a key selling point for force and growing future. companies looking to access those mar­ Having long been a gaming-oriented mar­ kets in a cost-effective manner. ket, Nevada communities have increased "Companies are expanding and want a other sectors of the state's economy with location close enough to capture West growth in retail, indust.Iial and manufactur­ Coast markets," said Hollingsw01th, who ing indust.Iies. Now, evada boasts one of helps recruit companies to locate business the nation's fastest growing markets for in Southern evada. "In fact, several com­ warehousing and dist.Iibution operations. panies are currently relocating their head­ "Diversification is starting to take place qmuters to Las Vegas for that very reason. and balance us out as individual communi­ One day's travel by truck from Southern ties," noted Somer Hollingsworth, presi­ evada can reach 35 million customers." dent and CEO of the Nevada Development NDA data shows several new manufac­ Authority (NDA). "It increases the quality of turing/dist.Iibution company commitments life for everyone in the state." in just the last calendar year, including

OPULENCE STUDIOS, INC. August 1999 • Nevada Business Journal 59 ' WAREHOUSING & DISTRIBUTION

Coast to Coast Safety, Danka Office Imag­ son said the area's accessibility to roads, an overnight tlip to both California and the ing, Minelab USA, NTD, Biscoe Exports, rail and airport has spurred growth. Pacific Northwest. The infrastlllcture is National Vitamin, Tm Value and Covington "Our West Coast location helps us in great here. Located near Interstate 80, dis­ Food. Other recent examples of compa­ tern1s of distribution," Sanderson ex­ tribution can go east or west easily. This nies choosing the Las Vegas market for plained. "Companies like the easy access area also has land and labor advantages. growth include Dynojet, Office Max and to California and services available here. The land is cheaper than in California and Sports Iowa. Companies are coming from We've been experiencing growth per capi­ the work force is stable." all over the country including Texas, Illi­ ta equal to and maybe greater than that of ODC works with large warehousing and nois and Iowa. Las Vegas. We have great infrastmcture distlibution operations of 200,000 square here and we've worked hard as a conmlll­ feet and more and houses clients including Carson City nity to attract new business. We're tl-ying Gerber, Kraft, General Mills, Ricoh, Xerox ccording to Kris Holt, executive direc­ to diversify the region and the state with a and Audiofox. Ator for the Northern evada Develop­ wide variety of economic development." ment Authority (NNDA), Carson City is ex­ One of the fastest growing regions of the Tax advantages play role periencing similar growth and location is state is the Fernley-Dayton area. Wade De­ nother key selling point for Nevada is also a key factor. "We attract several mom velopment helps entice businesses to the Aits relaxed tax advantages for compa­ and pop manufactw.ing shops,n he said, area. The company is currently developing nies and employees. In addition to a lack of "and they want to live near their proper­ a 5,000-acre site in Fernley called the Neva­ state tax for its work force, companies con­ ties. They value quality of life, and they can da Pacific Industlial Park. According to tend with less red tape thanks to regulations get that here,n he said. Patty Wade, president and owner of Wade confined to the state level. "Our tax struc­ "We have a little bit of everything, but Development, the prope1ty offers excel­ ture really makes a difference with compa­ manufactw.ing is our niche," asse1ted Holt. lent location and resources for its clients. nies relocating or expanding," Sanderson "First and foremost we try to sell the state. "We're located close to Interstate 80 and noted. "Land prices are outrageous in Cali­ Nevada has great tax advantages, a good U.S. 95, which covers east and west traffic fornia and they aren't going to get any better. government and political climate. We have along with traffic to southern California It's cheaper and more economical for com­ no county or city regulations to deal with. and Nevada," she said. "We have all the panies to locate here in Nevada." It's all state-level regulated and the ab­ m(\jor rail carriers, great infrastructure and According to Wade, evada offers more sense of red tape offers a big selling point." we're close to an international airpmt." than business tax advantages. "Tax bene­ Holt added that Carson City sells itself. Several companies have already located fits are a big part of why they come here," "We try to sell Carson City differently," he in Wade Development's park, including she admits, "but there's a misconception said. "We are more manufactw.ing based Amazon.com. Other companies either in about Nevada and the lifestyle we have here. We sell ourselves as the manufactur­ development or planning to relocate there here. Companies come for the business ing hub of the state." Some of the area's include ProLogis Development Services, reasons, but they stay for the quality of life. warehouse distlibution companies include UPS WorldV~

60 Nevada Business Journal • August 1999 1,000 people and require 50,000 to 60,000 The future in the Lyon County area is to continue growing as long as the nation­ square fe et of space." Wade added that positive as well, according to Sanderson. al economy remains strong. "The economy Amazon. com, with its recently established "Although the national economy makes a and expansion are tied together," she operations in Nevada, was "pleasantly sur­ difference, we should continue getting re­ noted. "Traditionally, we've continued to prised by [Fernley's] labor pool and its locations and expansions here," he said. have pretty solid growth regardless of na­ work ethic." "We have planned for growth in the next tional economic factors. We're not inunune Many cities in the state report increased five years and have plenty of room to ac­ to a slow down -just resistant. We expect population nearly every quarter and the conmlodate expansion." a huge influx of new businesses from the quality of labor is in1proving as the state Northern Nevada's concern is the future Midwest and East Coast sinillar to what becomes diversified, said Sanderson. "In possibility of a labor force shortage. But, we've seen for decades." Lyon County, we have never had a work according to Holt, community college Las Vegas' future includes an increase in force problem," he asserted. training and a constant influx of new resi­ teclmological jobs thanks in part to the dents will help. "Our labor force is becom­ University of Nevada, Las Vegas (U LV), Continued growth expected ing tighter," Holt said. "That's a hot topic according to Hollingsworth. He said Ut LV evada's growth gums and warehous­ here, but through training and better-pay­ is upgrading in technological fields and Nin g/distribution experts see a positive ing jobs, we expect the labor pool to grow." that will blend pe1iectly with the business­ future of continued growth throughout the Holt predicts "consistent growth across es that are locating here. "We're going to state. "There's no slow down here," said the state," he said. "Population growth see a high-tech trend with the university Stronck, who expects the Reno area to con­ continues and that's healthy for [Carson right in the middle of it," Hollingsworth tinue growing. "We continue to grow and City], where we will keep attracting more predicted. "There's going to be an increase there's a low turnover rate in Reno. It's not manufacturing firms. " in technological jobs and high-tech posi­ a transient area, and that's all in1portant to Wade said she expects the future of tions, which will make this area a more companies considering a location here." warehousing and distribution in the region balanced conununity." •

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August 1999 • Nevada Business journal 61 NEVADA NEWS

Ninyo & Moore wins fou r project. The firm will also provide geotech­ Wells Cargo completes Southern Nevada contracts nical consulting services for the Stewart Avenue Parking Garage project. Desert Inn Road expansion inyo & Moore announced four Clark NCounty-based contracts the company Laurich Properties set to eUs Ca1 ·~o ,. Inc. 1·ecen~y completed a recently earned. The company was re­ develop three retail projects W$4.6 mtUwn expanswn on Desmi tained to provide geotechnical observation Inn Road, jTom Jones to Dur-ango, in Las and testing services during constmction of aurich Properties broke ground on two Vegas. The woTk added two new lanes in improvements to Russell Road from East­ Lnew retail centers and began redevel­ each diTection to alleviate tr-affic conges­ ern to Mountain Vista, and dming con­ opment on another retail property in Las tion. The contTact also called joT new struction of the Race Rock Full Service Vegas. The company broke ground on a cuTbs, guttm·s, sidewalks, st01m dr-ains, Bar and Restaurant. Ninyo & Moore is also 108,000-square-foot Big K department streetlights and tr-affic signals at Ton·ey providing geotechnical quality assurance store at the southeast corner of Buffalo Pines, Buffalo and Du'rango. G. C. WaUace observation and testing services for Phase Drive and Washington Avenue. The proper­ served as pTOject enginem: II of the Buffalo Outfall/Collection System ty represents Southern evada's first )o-

New property adds to Southern Nevada's vacation-ownership market

onsolidated Resorts, Inc. 1·ecently tuTes 86 decor-ated and jUTnished suites; seeking a second location jm· an addi­ Cfinished developing Club de Soleil community amenities include a pool and tional Las Vegas vacation-owne?·ship Te­ at 5499 West Tropicana Avenue in Las tennis COUTt, exm·cise facility, baTbecue so?i. Cun·ently, 3,000 vacation-owner­ Vegas. 1he French-Mediten·anean- style ar-eas as well as jTee tmnspoTtation to The ship units aTe in vmious stages of vacation-ownership TesoTt (below) jea- Las Vegas Strip. Consolidated ResoTts is planning and development in Las Vegas.

62 Nevada Business journal • August 1999 Korte Bellew & Associates awarded school contract

he Alexander Dawson Foundation Tawarded a $2 1 million contract to evada-based general contractor Kmte Bellew & Associates for the construction of the Alexander Dawson School in the Clat·k County School District. The total BolA completes banking center remodel cost of the coeducational, independent day school approaches $30 million; the fa­ fter foU1· 1nonths and $600,000, Bank of America announced the remodeling pmject cility will be situated on 35 acres in Sum­ of its banking center at 2060 Las Vegas Boulevard North in No1·th Las Vegas is fin­ A merlin off Dese1t Inn Road. Completion ished (above). The revamping entailed expanding the bank's space to 5,200 square feet, for the 122,280-square-foot school is esti­ replacing the entire mechanical and electrical systems and changing the architectural mated for July 2000. design of the building. The bank also increased the customer sen;ice area of the facility and modified the walk-up ATM and night depositmy fo?' handicap access. 'lb.omas & Mack d('.s\iu\w?, smaller suites new Kmatt store in 10 years. Lawich also Poggemeyer to manage broke ground on the 105,000-square-foot county construction project o give smaller businesses an opportu­ first phase of the Silverado Ranch Centre Tni ty to lease at one of Henderson's at Silverado Ranch Drive and Maryland he C!at·k COtmty Depattment of Public newest business addresses, the Thomas & Parkway. The developer's $5 million rede­ TWorks chose Poggemeyer Design Group Mack Development Company is develop- - ~ - ... velopment project at the corner of to provide constmction management ser­ ing an entire floor's worth of small suites at Charleston Boulevard and Tonopah Av­ vices for the Buffalo Outfall/Collection Sys­ its Eastgate Plaza Office Pat·k at the comer enue will include a new Sav-On dmgstore. tem Phase II. The project involves the in­ of Warm Sp1ings and Stephanie. The suites stallation of 1.6 miles of double-barrel range from 650 to 1,400 squm·e feet in size, Summerlin home sales well reinforced concrete blocks and reinforced suitable for companies ~ith fom or more ahead of 1998's figures concrete pipes for stonn drainage. The $6 employees. The 19,500-squm·e-foot second million job will commence in late swnmer floor of the complex's fow'-story building he Howard Hughes Corp. announced and is slated for completion in April 2000. will be dedicated to the small suites. • Ttha t 1999 yeat'-to-date sales at its Sum­ merlin master-pian are ·more than 53 per­ cent ahead of 1998 sales. According to Dan Van Epp, president of The Howm·d Hughes Corp., the brisk sales pace sets the compa­ ny on its way toward attaining its goal of 3,000 new home sales this yem·. More than 40,000 existing residents in Sunm1erlin are joined by over 200 fan1ilies per month. Sununerlin first achieved its ranking as the nation's best-selling master-pian in 1992. Burnett Haase completes tenant improvement project

urnett Haase Construction recently Bcompleted a 5,000-square-foot tenant Roel completes Del Webb's Anthem facility improvement project for Integrated Health oel Const?"Uction completed const?"Uction of the 1 0,433-squa?·e-joot sports/athletic club Services in the Mountain Vista Profession­ Rand the 8,405-squa?·e-foot maintenance center at Anthem Country Club in Hender­ al Plaza located in Las Vegas. The medical son (above). Roel has now begun construction on its fifth Anthem facility, a 34,770- rehabilitation center's renovation costs to­ square-foot clubhouse, scheduled for completion in Janua?-y. taled $150,000.

August 1999 • \"e"ada Business journal 63 ...,

Commercial Real Estate Mar~et Report INDUSTRIAL MARKET SUM MARY

Las Vegas - First quarter 1999 numbers indicate Land prices will be the single most important over six million square feet of gross absorption and the industrial market is experiencing a "healthy" factor in sustaining growth. If land owners contin­ two million square feet of net absorption. Vacancy slowdown. What this means is that building and ue to push the value of property too high, develop· at the end of the year was pegged at just over 11 growth will slow moderately in '99 from its record ers will need to push rental rates above an accept· percent. By the end of the first quarter, vacancy pace over the last few years allowing a normaliza· able level to achieve a fair return. If this happens, had dropped to 10 percent and it is anticipated that tion and strengthening of the development/ab· development will most likely begin to stagnate and vacancy by the end of the year will fall to 8 percent. sorption ratio. Strong projects will do well, while only resurge when land prices fall. This is a natural Several factors influencing absorption include the underfunded, underplanned projects will feel the process in the evolution of development, and will focus on Northern Nevada by large distribution effects of competitive capitalism. self regulate into normalized growth. With this nor· center clients and business expansions within our While lease rates have stabilized over the past malization, the market will continue to expand to market. Several large properties are anticipated to two quarters, land prices have shown sustained in· include larger, national and international tenants be off the market by the end of the second quarter. creases With a higher standing inventory of prod· with a desire to take advantage of the business· Two million square feet of speculative construction uct, landlords will become a little more competitive friendly Nevada atmosphere. is planned for 1999, and it may not be enough, with their rent rate structure. While developable based on current activity. property becomes more scarce, land prices should Reno - The Northern Nevada Industrial market The second quarter should be hot for help to curb overbuilding and perpetuate the de· continues the fast pace experienced during the Reno / Sparks with over one million square feet of velopment/absorption ratio. past five years. 1998 was another record year with build-to-suit customers negotiating deals.

r

OFFICE MARKET- 1ST Quarter 1999 RETAIL MARKET -1ST Quarter 1999 INDUSTRIAL MARKET -1ST Quarter 1999 TOTAL MARKET LAS VEGAS RENO TOTAL MARKET LAs VEGAS RENO TOTAL MARKET LAs VEGAS RENO Number of Properties 4_77__ 1z:!! Number of Properties 127 76 Number of Properties 1,320 713 Total Square Feet 18,o28,o58 4,059,253 Total Square Feet 20,290.401 8,632,059 Total Square Feet 53.459.460 46,161,116 Vacant Square Feet 2,386,478 434.183 Vacant Square Feet 757.931 440,000 Vacant Square Feet 5.901,907 4.308,336 Percent Vacant ~ 3-24% 11.50% Percent Vacant 3-74°/o 5-70% Percent Vacant 11.04% 9-40% New Construction 368,572 123,509 New Construction 1,131,447 59.267 New Construction 786,693 3,016,645 Net Absorption 146,8~. 620 Net Absorption 1,368,936 Net Absorption 783.533 4.308,336 Avg Lease SF/Mo (FSG- NNN)* $1.69 $1.42 Average Lease (NNN) $1.28 $1.03 Under Construction 1,441,874 743,000 Under Construction 854.429 165.700 Under Construction 1.394.745 421,662 Planned Construction 2,907.530 1,039.000 ~d Construction 1,732,294 345.400 Pianned Construction 3.558,282 485,ooo DISTRIBUTION- LESS THAN 10% OFFICE (LASS 'A' OFFICE PROPERTIES POWER (ENTERS- Number of Properties 467 6o6 Number of Properties 39 23 RETAIL (ENTERS> 100,000 SF Total Square Feet 30,150.594 39.236.949 Total Square Feet 4,121,746 1,556,o8o WITH MINIMAL OR No IN-LINE SPACE Vacant Square Feet 4.261,401 - _yacant Square Feet 468,669 176,278 Number of Properties 18 3 Percent Vacant 14.13% - Percent Vacant 11.37°/o 12.00% Total Square Feet (GLA) 5·994.132 1,080,400 New Construction 621,220 1,334.703 New Construction 155.172 69.500 Vacant Square Feet 254.762 6,300 Net Absorption 674.006 - Net Absorption 66,442 22,668 Percent Vacant 4-25% 6.oo% Under Construction 1,248.724 743,000 Avg Lease SF/Mo (FSG - NNN)* $1.70 $1.65 New Construction 436.310 49.400 Planned Construction 2,676.302 1,039,000

Under Construction 126,194 102,900 NetAbsorption 549.818 4~.100 Avg Lease (NNN) < 1o,ooo SF $0.51 $0-46 Planned Construction 773.468 145.800 Average Lease (NNN)- $1.37 $1.00 > 1o,ooo SF $0.42 $0.29 ---(LASS '8' OFFICE PROPERTIES Under Construction 0 382,727 MANUFACTURING- 10% • 20% OFFICE Number of Properties 29_0__ 61 Planned Construction 631,850 100,000 Number of Properties 747 100 Total Square ~-- 10,558,017 1,504.423 COMMUNITY AND REGIONAL (ENTERS- Total Square Feet 17,483,302 6,462,556 Vacant Square Feet 1,560,273 150.920 RETAIL (ENTERS WITH ANCHOR(S) Vacant Square Feet 1,161,654 - Percent Vacant 14-78o/~ 10.00°/o Number of Properties 45 44 Percent Vacant 6.64°/o - New Construction 213,400 46.900 Total Square Feet (GLA) 6,852,180 6,506,475 New Construction 0 - Net:'AbSOrption 91,719 34.800 Vacant Square Feet 355.782 336.344 Net Absorption ·20,060 - Avg Lease SF/ Mo (FSG - NN N)* h73 $1.40 Percent Vacant 5·19°/o 5-70% Under Construction 65,550 0 Under Construction 715,435 35.878 New Construction 605,137 8,867 Planned Construction 231,228 48,000 Planned Construction 946,026 67,600 Net Absorption 657.539 Avg Lease (NNN) < 1o,ooo SF $0.48 $0.48 (LASS'(' OFFICE PROPERTIES Average Lease (N N N) $1.12 ho5 > 1o,ooo SF $0-43 $0.29 _t:!umber of Properties 148 92 Under Construction 971,350 281,000 FLEX / MULTI USE- OVER 30% OFFICE ..:!"2!al Square Feet 3.348,295 998.750 Planned Construction 1,900,290 350,000 Number of Properties 93 - Vacant Square Feet 357.536 181,085 STRIP (ENTERS- RETAIL (ENTERS Total Square Feet 5.152,249 - Percent Vacant 10.68% 19.00% Number of Properties 64 ~ Vacant Square Feet 478,852 - New Construction 0 17,500 Total Square Feet (GLA) 7.444.089 919,611 Percent Vacant 9-29°/o - Net Absorption - 11,338 10,900 Vacant Square Feet 147.387 66,856 New Construction 165.473 - Avg Le ase SF/ Mo (FSG- NNN)* $1.52 $uo Percent Vacant 1.98% 7-27% Net Absorption 129.587 - Under Construction 12,800 15,200 New Construction 90,000 0 Under Construction 127,600 - Planned Construction 12,800 18,8oo Net Absorption 161,579 Planned Construction 0 - Average Lease (NNN) *Average Monthly Lease Rates for Las Vegas reported $1.53 $0.96 Avg Lease (NNN) < 1o,ooo SF $0.63 - as Full-Service Gross and for Reno as Net Net Net. Under Construction 423,395 140,662 > 1o,ooo SF $o.6o - Planned Construction 1,026,142 35,000 Abbreviations MG: Modified Gross BTS: Build To Suit NNN: Net Net Net FSG: Fu ll-Service Gross SF: Square Foot lAs VEGAS STATISTICS COMPILED BY LEE & AssOCIATES COMMERCIAL REAL ESTATE SERVICES GLA: Gross Leasable Area YTD: Year To Date RENO STATISTICS COMPILED BY GRUBB & ELLIS NEVADA COMMERCIAL GROUP ......

64 ."evada Business journal • August 1999 LIFESTYLES

Unique Dining Experience

REVIEWED BY KATHLEEN fOLEY Bix's

Las Vegas 702-889-0800 rom the outside, Bix's appears to be just another neighborhood wa­ F tering hole, but a visit inside re­ veals a surprising glimpse of big city cul­ ture not often found in Southern Nevada. Adele's popular cuisine is most often The main room. housing a bar and lounge described as "creative continental." Portobella, An Italian Bistro with comfortable booths and fireplace Las Vegas 702-228-1338 seating, features fine works created by gant dining experiences. The red, local artists. A large stage provides a mansard-roofed building at 1112 North ortobella combines elegance with a venue for live jazz from Tuesday through Carson Street is furnished in the Victorian casual atmosphere to form a unique Sunday, and a 17-piece orchestra plays big style of the silver rush era. Paul and Adele P and innovative restaurant offering band music at midnight every Thursday. Abowd opened the restaurant in 1978. superb food at affordable prices. Located in Chef Stacy Calles and her staff prepare Their son Charlie and his wife Karen have the burgeoning restaurant row on West modern American cuisine with featured helped run the restaurant since 1981 , and Lake Mead in Summerlin, Portobella has Asian and Creole dishes for guests in the officially purchased Adele's earlier this become a popular locale for movers and main dining room, which seats 50 people. year, pledging to "continue the tradition shakers to meet for lunch and dinner away Bix's also offers a wine room with its of friendly, personable service, warmth from the Strip. Owner and Chef Dan Dray­ own bar, where fine wines are available and great food our customers have come er opened Portobella in November 1997. by the glass. An enclosed cigar room to depend on." "It's a little piece of my heart," says Drayer. provides a place for up to 15 people to Charlie Abowd has developed an out­ "I'm staking my pride and reputation on the enjoy premium cigars along with their standing wine cellar that has twice gar­ cuisine here. I prepare dishes the old-fash­ after-dinner drinks. A private dining nered the Award of Excellence from Wine ioned way and don't take short cuts. Some room seats 10 to 12 people in an inti­ Spectator magazine. Popular wine-pairing of my sauces take two days to prepare, and mate setting reminiscent of a European dinners showcase his expertise as a chef I think customers can tell the difference. castle. Located on Rainbow Boulevard as well as his extraordinary knack for That's why we've been successful." just north of Tropicana, Bix's serves matching wines to food. Cuisine at House specialties include Rosemary lunch and dinner seven days a week, and Adele's has been described as "creative Roasted Chicken cooked in a wood­ the lounge is open around the clock. continental," with more than 100 menu burning oven, Potato Wrapped Halibut Reservations are suggested for dinner, items and dozens of daily specials. Spe­ and Maine Lobster Ravioli. "We're very especially on weekends. cialties include Lobster Jeremiah, Baked health-oriented and try to avoid heavy Crab in a Crust and Moroccan Lamb. sauces," says Drayer. On the other hand, A 30-seat outdoor veranda connected to deliciously sinful desserts are always avail­ Adele's Restaurant &Lounge the lounge is open from April to October. able for the weak-willed. Portobella is Special events on the veranda have includ­ open for lunch from 11:30 a.m. to 3:00 Carson City 775-882-3353 ed cigar smokers and live music. Adele's is p.m. on weekdays, and for dinner from et in an historic Comstock-era open Monday through Saturday, serving 5:00p.m. to 10:00 p.m. seven days. It also house built in 1864, Adele's offers lunch, dinner and a limited lounge menu. offers cooking classes, charity events, wine S one of Northern Nevada's most ele- Reservations are suggested. dinners, catering and take-out service.• August 1999 • .\'e~':l da Business journal 65 EXECUTIVE PROF I LE

Michael Hillerbv

Reno arts and culture manager brings unique past to new post

by DIANE GLAZMAN U I f it seems at all fun and interesting, to more fully integrate the arts into downtown Acquiring a lifetime of it comes to this office," says Michael redevelopment and take advantage of the surge Hillerby, Reno's arts and culture manager, refer­ in cultural tourism. In many ways, Hillerby is a skills and experience ring to a recent idea that came across his desk for pioneer, carving out the position as the city's a fund-raiser at the Riverside Hotel to kick off its needs dictate. Hillerby has been involved with renovation into the new Artspace development. non-profit organizations for a number of years as working with the arts "They said, 'Let's do a pre-renovation party,' and an administrator, fund-raiser and program devel­ I replied, 'Well, have you been in the Riverside oper, and this position demands all the skills he lately? There's nothing left there,'" he said, has acquired along the way. community brought laughing. "I'm thinking this is a party I do not Hillerby's introduction to the arts came through want to be organizing." music as a member of his high school and college Michael Hillerby to a While Hillerby may have passed on the bands. During college, he began organizing trips Riverside idea, almost everything else involving and fund-raising events. With a major in business the arts, parties, or grant awards seems to and a minor in music, he assembled a diploma fortuitous crossroads, fall under his jurisdictiqn. "I do have a good that placed him at the forefront of the fledgling job. I get to organize farmer's markets, give arts administration movement. Following his and the opportunity money away, put together arts festivals, entertain graduation from the University of evada, Reno, people and restore old buildings. It's fun ," he Hillerby was hired by the now defunct Manage­ said, his lightning fire-rapid speech reveali ng his ment Development Associates, where he worked to effect change enthusiasm for this job. with the Reno Philharmonic, the Tahoe Yacht The position is a new one for Reno, created Club and the Lake Tahoe Music Festival. Hillerby from the inside. roughly 15 months ago as part of the city's effort then went on to join his father in the family busi­ ness, where he lobbied the state government for arts funding for various groups, and undertook non-profit association management. In addition, Hillerby has worked with the evada Opera for the past 15 years as both per­ former and administrator. "[Opera] is one of my really great loves, offering both creative and social outlets. I've always been a volunteer and involved in pretty much every aspect of the Neva­ da Opera. Several years ago I had the opportuni­ ty to do some centract work in development and fund-raising for the company. During the course of that, they were searching for an executive di­ rector, so I spent about a year and a half as the acting general director," he said. Hillerby was also selected as an Opera America Fellow, an honor that enabled him to travel to other U.S. opera companies to learn how they operated and Local artists have added color and character to the windows of downtown Reno 's developed funding sources. venerable Riverside Hotel as it begins renovation. continued on page 68

66 Nevada Business Journal • August 1999 AT THE ToP

Levi Strauss &Company

Clothier renews commitment to by TONY ILLIA~_::-~ Henderson with new facility Nevada has a t began in 1872 when a Reno tailor named bringing industry and jobs to the then-fledgling long, involved · I Jacob C. Davis wrote to Bavarian immigrant city. "One of the reasons we picked Henderson Levi Strauss telling him of a process he invented was the dedication and service of its employees to rivet the pocket comers on men's pants. One and the community," said Source Relations history with the year later the two were granted a patent and Director Tim McCubbin. Indeed, in a region began to manufacture "waist overalls" (the mig­ known for transient traffic, the average Levi legendary clothing ina! name for jeans). The end result was the birth Strauss employee stays for 11 years. of 501 jeans, a veritable icon in brand-name ap­ The firm initiated its Henderson facility with manufacturer parel. Since that time, the Silver State's relation­ 85 employees. Today, the company employs ship with Levi Strauss has steadily flourished. 300 local residents working in two shifts. Last The company located one of its four national year, Levi Strauss vacated its 21-year-old build­ Levi Strauss. customer service/distribution centers in Hender­ ing to implement a state-of-the-art system that son in 1977. Levi Strauss has been credited with dramatically improves efficiency and delivery time. According to McCubbin, it reduces manu­ al labor by two-thirds. Despite this, he notes that no positions were eliminated during the transition. Everyone was reassigned, undergo­ ing at least two days worth of intensive training to learn the new technology. "For many of our employees it was their first exposure to a com­ puter," McCubbin recalled. The fum custom-built its multi-story structure in southwest Henderson. Situated on 60 acres and featming I 0 miles of conveyor belts, the Levi Strauss Sky Harbor Customer Service Cen­ ter processes 125,000 units of merchandise every day. "The 501 jeans have remained the company's bread and butter over the years," noted McCubbin. The corporate mainstay not­ withstanding, there are more than 300 different products processed at the center, including such popular u·ademark lines as Dockers and Slates. If necessary, the building has a reserve capacity for 7.5 million units. As a long as football field, the facility contains a massive rotating storage structure unit (RSSU) that carries 55,000 bins. The bins rotate through the entire length of structure every 35 minutes and can store as much as 70 percent of the customer service cen­ Levi Strauss' new state-of-the-art Henderson facility can process 125,000 units of ter's inventory at any one time. merchandise on a daily basis. "This is by far the company's biggest >-

August 1999 .. Nevada Business journal 67 LEVI STRAUSS HILLERBY continued from previous page continued from page 66

undertaking," asserted communi­ Hillerby is excited by the emphasis cations manager Vickie Bates. the Reno city council is putting on "The Henderson facility was the testing ground for the entire cor­ the arts as a means to revitalize poration." With $6.9 billion in sales last year and 30,000 em­ downtown. He also cites the im- ployees worldwide, that is no small praise. Levi Strauss experi­ pact of the arts on the city's econ- mented and fine-tuned the mecha­ omy in terms of both tourism rev- nized system for more than one year before implementing it com­ enue and job creation as reasons pany-wide. The service center uses a laser scanner and automat­ to continue this approach. ed scale that schedules and routes products on an electromagnetic Then he learned of the new position track. It currently requires using being created in Reno. "I had two or three three integrated software systems different people call me up and say, 'You and 315 personal computers to know, this is happening and you ought Above: Source Relations Director Tim McCubbin process and distribute 45 million to apply for it because it seems to be Below: An employee packs a shipment at the new units annually to all 50 states. The pulling together all the things you've been Levi Strauss Sky Harbor Customer Service Cente1: U.S . Postal Service used an older doing,"' Hillerby said. He added that version of the same system. Ultimately, line store, at www.levi.com, that offers a though he still misses being involved with the high-end technology enables Levi broad selection of its products. Shoppers the family business, he realized this was Strauss to add value services, accommo­ can search by fit description and see an opportunity to do full-time the things in dating custom orders and retailer specifi­ photos of the item on a model, checking which he dabbled and enjoyed. "So, I ap­ cations. "The move into our Sky Harbor out both front and back views. While plied. They conducted a national search, building was necessary to implement this McCubbin says some orders come from and they still chose me," he demun·ed. system," McCubbin said. "Also, it pro­ such direct consumers, the majority of the Hillerby is excited by the emphasis the vides for future growth." company's customers still go to retail and Reno city council is putting on the arts as Levi Strauss recently launched an on- specialty stores across the nation. • a means to revitalize downtown. He also cites the impact of the arts on the city's economy in terms of both tourism rev­ enue and job creation as reasons to con­ tinue this approach. He says Reno has a viable arts community that not only at­ tracts residents, but constitutes a powerful draw for tourists who want to travel and experience something apart from where they live. "We have a lot to offer in Reno, and we've got some work yet to do. But if we're doing a good job attracting our own citizens to the downtown area, that will carry over into tourism," he asserted. "Sometimes it's a bit of a shock to think of all the time I spent lobbying and work­ ing from outside the system. Working on the inside is a different story. Ultimately, the goal is the same, I'm doing this to im­ prove the community in which my family lives, and my kids will grow. It's good to reflect at the end of the day, that it's about molding this community into a better place," Hillerby said. And having fun along the way ... of course. •

68 Nevada Busin ess journal • August 1999 State Legislature Session 70

Here 's what to expect as the secretary of state's office makes way for upcoming legislation

by Secretary of State - y office is busy studying newly state to revise forms and increase the DEAN HELLER ~-~ passed bills that will affect the types of fi lings our UCC division process­ Mvarious divisions of the Nevada es. This bill is necessary to allow Nevada The 70th session of the Secretary of State's office. Today, I want to to remain compliant with other states in provide a brief description of the major the filing of financing statements and Nevada State Legislature bills we have under review. other related documents. SB62 becomes Senate Bill 61 (SB61) vallows the cre­ effective July 1, 2001 to allow our office, ation of a new business entity in evada: the counties, fi nancial institutions and all concluded in the waning business trusts. Business trusts will add to others affected sufficient time to develop the options of those wishing to flle their policies and procedures necessary to im­ hours of Monday, May 31, business under Nevada law and will be plement the changes. filed in our office like corporations and The elections division has been affected limited partnerships. We wi ll be responsi­ with the passing of a number of bills. The ending the first mandated ble for the development of forms and pro­ amendments are basic to the running of cedures for filing business trusts. elections and provide city clerks with ad­ 120-day session. Most SB61 also redefines the words "signed" ditional direction for the procedures to be and "signature" to include electronic sig­ followed. AB614 added provisions to observers believe the natures as these terms relate to commercial Chapter 293 regarding access to and use of filings in evada. This is very important as polling places and absentee ballots by vot­ the inclusion of these definitions, in con­ ers who are disabled, elderly or unable to session was a successful junction with the digital signature regula­ go to polling places. A candidate must be tions of AB674, will allow us to develop an actual, as opposed to constructive, resi­ one, but any evaluation of electronic filing applications and to stan­ dent of his or her claimed residency. dardize many of the filing requirements. AB615 includes technical cmTections that The Digital Signature bill (AB674) was bring consistency to wording throughout new legislation will depend also signed into law. This bill will impact the election statutes. It also clarifies the our office in several ways. We will be re­ dates by which certain actions must occur, on further analysis. sponsible for the licensing and regulation of such as filings and deadlines for certified certification authorities, the entity that is­ lists of candidates, contribution and ex­ sues digital signatures to individuals wish­ pense reports and petitions for signature ing to do business electronically. This will verification. It also authorizes certain spe­ allow the secretary of state's commercial cial elections to be conducted by mail and filings Web site (sos.state.nv.us) to eventual­ revises the provisions governing the recall ly accept filings and payments electronical­ of public officers, petition circulation and ly from anyone with Internet access. signature verification. SB62 revises certain provisions of the AB200 provides for the appointment of Uniform Commercial Code (UCC). The separate committees to prepare summary new provisions requires the secretary of arguments and rebuttals to each position

August 1999 • !ievada Business journal 69 for and against county and municipal bal­ lot questions. The bill also specifies the committee membership and time frame for specific action. Litigation and the subsequent passing of Nevada's AB 169 brought about additional options in the types of identification that will be ac­ cepted when a person registers to vote. AB169 provides that in addition to a per­ Cultural son's social security number, a driver's li­ cense number or the number on an identi­ fication card issued by DMV, a person may use any other identification card issued by Side an agency of Nevada or the federal gov­ ernment. That card must, however, contain by LORRAINE HUNT a unique number and a photograph or physical description of the person wishing to register to vote. In the absence of any of Known for its glitzy neon every day. They view Las Vegas as the these fmms of identification, the county "true entertainment capital of the world" clerk is authorized to issue a unique iden­ gambling centers, Nevada and appreciate the quality of life they tification number. enjoy here while having the opportunity to Although not having passed in bill form, earn a living pursuing their art. SJR12 of the 69th Session, which propos­ now counts cultural tourists Several private sector studies have indi­ es to amend the Nevada Constitution to cated that evada now possesses a popu­ allow investment of state money to stimu­ lation base capable of providing founda­ late economic development, will appear on he .state of Nevada bas gone tional support for a cultural arts center the 2000 General Election Ballot. through tremendous changes since enhanced by the 45 million tourists that Additional legislation affecting the of­ I first moved to Henderson with visit us annually. The recent Luntz study fice of the secretary of state was passed Tmy fanlily in 1943. From megare- indicates that Las Vegas residents support into law during the 70th session: sorts to recreation, our state has truly the addition of a perfmming arts center AB 127 provides for an increase in the evolved, with a myriad of attractions for and sports arena and would be willing to fees a notary public may charge for pro­ tourists and resident alike. attend multiple events during the year. viding certain services·. It also clarifies that Over the last several years, Nevada has The foundation is strong and the future information obtained by the secretary of begun a u·ansition into other venues such looks bright for 1evada to continue to state during an investigation of violations as culinary arts, world class retail shop­ build upon its history and tradition. As a concerning notaries public is not public in­ ping, sporting and cultural experiences. melting pot of cultural diversity, Nevada formation and remains confidential. How­ We have seen art galleries, Broadway has pioneered events that display this di­ ever, documents filed in the application shows, a state-of-the-art motor speedway, versity, from the Cowboy Poetry Gather­ and licensing of notaries public are avail­ unparalleled shopping experiences and ing and ative American Pow Wows to able for public examination. some of the world's greatest restaurants the Japanese Festival, Cinco de Mayo cel­ SB183 gives the securities division's with the finest chefs featured in some of ebrations and symphony pelfonnances, criminal investigators the powers of peace the most beautifully designed restaurants art exhibits and the ballet. The Nevada officer that comply with the standards and in the world. Ballet Theatre has been a mainstay cultur­ training under Chapter 289. With the proliferation of some form of al event in Southern Nevada for over 20 These bills allow my office to continue legalized ganling in 47 states, the timing is years. Also, the Nevada Arts Council is a to increase the number and quality of ser­ ideal for the u·ansition to further cultural state organization that has long promoted vices provided to customers while contin­ avenues. In fact, I believe in the future, excellence in the arts. uing to make the office more efficient. I cultural arts will be a vital addition to our evadans possess a unique opportunity am excited about the changes initiated by tourism nlix. We already possess a wealth to expand our cultural horizons and to this legislation, and I am proud that eva­ of talented artists who live and work in attract worldwide attention, worldwide da government is moving to the forefront our community. Gifted dancers, choreog­ visitors and worldwide business to our in the use of new technologies to enhance raphers, musicians, writers and arrangers state. The moment is imminent, the op­ service to all Nevadans. • call evada home and more are conling portunity is ours to sieze. •

70 Nevada Business journal • August 1999 So how did Oscar pull it oil? A story of campaign skill, timing and luck

by MICHAEL SULLIVAN advertisement two weeks before the close Goodman had commissioned a poll by of filing announcing his candidacy with tes­ Mason/Dixon before he joined the fray. The election of defense timonials from prominent Las Vegans. That survey showed he had good name Only three other candidates with any recognition and could win the race. Old­ attorney Oscar Goodman as name recognition joined Bingham on the time Las Vegans, who were likely to make ballot: current Councilman Arnie Adamsen, up much of the voting pool for this city mayor of Las Vegas, caught developer Mark Fine and Oscar Goodman. race didn ' t care much about his past. He Goodman waited until the last day of filing would need to run an excellent campaign, the attention of press and before finally jumping in. Neither Fine nor however, and successfully combat the neg­ Goodman had anything resembling a cam­ atives that were sure to come his way. paign in place when they filed. Because Bingham's campaign monopo­ pundits around the world and, Then, two days after candidate filing lized most of the local political talent, closed, Bingham dropped a bombshell. Goodman at first turned to non-political like the election last year of With the race all but won before it even pros to run his campaign. He brought in a began, he announced he was dropping out trusted friend, local ad man Tom Letizia, Governor Jesse Ventura due to health reasons. An old heart prob­ to serve as campaign manager and consul­ lem had recurred and his doctor had ad­ tants Mark Fierro and Ron Bell to handle in Minnesota, signaled a vised him the stress of a campaign could media, neither of whom had a particularly prove fatal. · successful record in local politics. shake-up of the status quo. Bingham's network of support and his When Bingham dropped out, several of strong campaign team were suddenly up his consultants began looking for other oodman overcame a daunting past, for grabs. Most pundits immediately campaigns. Adamsen, his team already in with his work defending notorious anointed Adamsen as the favorite. A lik­ place and headed by campaign veteran Gunderworld figures with nicknames able public official, Adamsen had been on Lindsey Lewis, wasn' t recruiting new like "The Ant," "Lefty," and "The Ani­ the council for 12 years. members. Lewis, who came to evada the mal." While not one insider gave him a He didn't, however, have the kind of previous year to work for Jones in her gu­ chance when he filed, a month later he al­ relationships that Bingham enjoyed with bernatorial election, had very few local most won the race outright in the primary. top power brokers, having done very little connections and shunned support from But what is being heralded as one of the networking during his decade in office. Las Vegas campaign gurus like Kent biggest underdog victories in Nevada his­ Adamsen's campaign immediately as­ Oram, one of Southern Nevada's most tory could have easily been squashed were sumed that it would be the biggest benefi­ successful consultants. Oram, who had ad­ it not for a bit of luck, a flawless campaign ciary of Bingham's departure. It was an as­ vised Adamsen in past races, eventually and opponents who just didn't take Good­ sumption that proved fatal. brought his many connections to Good­ man's candidacy seriously enough. man, who gladly accepted his assistance. Goodman Comes Alive While Adamsen kept his campaign team Lady Luck Strikes hile Adam sen tried to play the role of intact, Goodman was quick to solicit the he race to succeed Mayor Jan Jones Wa front-runner, Goodman's cam­ newly-available talent, and soon landed Tstarted off like many other elections in paign continued to gather momentum. For the services of Jim Ferrence, a partner the Silver State. The establishment - main­ years consultants advised him he carried with Paladin Advertising and seasoned ly gaming, development and other business too much baggage to win an election. veteran of numerous local campillgns. Fer­ interests - had thrown its considerable sup­ After all, he played himself in movies like renee immediately went about setting up a port behind one candidate - former Clark Casino and had just recently completed a powerful campaign organization, which County Commissioner Jay Bingham. documentary on his life entitled Mob Law. included volunteer and paid phone banks Early polls showed Bingham with re­ This time, however, he ignored their warn­ and paid walkers. This would prove cru­ spectable name identification and high fa­ ings and fi led for office. cial in an election predicted to have an ex­ vorables. He ran a double-truck newspaper Known only to his select inner circle, tremely low voter turnout.

August 1999 • Nevada Busin ess journal 71 While Adamsen relished hi position as sen did nothing to counter them. By the ting to every event and mabng call-backs the supposed front-runner, Goodman's new time he realized ills campaign was in trou­ well into the night. Goodman spent 12 to team went to work identifying supportive ble, it was too late to effectively attack 14 hours a day reaching out to voters. inveterate voters and spreading their candi­ Goodman, willch he did anyway in late On primary night, May 4th, Goodman date's populist message. The polls had al­ April, just 10 days before the primary. barely missed winning it all. The totals ways shown Oscar with strong name iden­ Goodman was able to stay positive for were 49 percent for Goodman, 29 percent tification. Now, however, they revealed that one reason: the third person in the race, for Adarnsen, 16 percent for Fine and 6 people liked what he was saying. Good­ Mark Fine, began pummeling Adamsen percent for the rest of the field. Turnout man's paid phone banks began to identify for being a do-nothlng incumbent and at­ was 25 percent, with only 49,000 out of supporters by the thousands. tacking him on ills Sister Cities Program 195,000 possible voters casting ballots. Goodman's charisma and straightfor­ affiliation, in which he made numerous ward approach were winning people over. trips to the Far East. Adamsen responded Cruising to Victory A series of television spots was produced with attacks on Fine, willch again proved oodman's campaign headquarters was with Goodman in front of the camera, useful only to Goodman. In Las Vegas, the Gextremely busy the day after the pri­ stating his beliefs and promoting populist top two vote-getters in the primary move mary, collecting money and fielding ideas like impact fees on developers and onto the general election, unless one can­ phone calls from the campaign's many overnight road construction. didate gets 50 percent plus one vote. Fig­ new friends. As cillef fund-raiser Tom Ferrence and Letizia began the media uring ills only chance was to bring down Letizia worked the phones, the last hold­ campaign knowing full well the only way Adamsen and move into the second spot, outs began to climb on board and their a candidate with Goodman's past could be Fine continued to hammer the councilman. contributions followed suit. successful was to define himself before Ironically, what finally ensconced Adarnsen, who had depleted his war being defined by the opposition. A month Goodman as the campaign's clear cut chest just mabng it past the primary, was before the primary election, they planned front-runner was a poll released at the end on the phones himself, only to discover an aggressive TV and radio campaign to of March by Adamsen's campaign. Thlnk­ just how quickly the money was drying address this issue and others. One 30-sec­ ing he was helping ills own fund-raising up. Goodman had already closed him off ·Ond television spot in particular show­ efforts, Adamsen publicized a survey from many potential donors. cased Goodman's four cillldren as ills real showing he and Goodman in a dead heat. Meanwhile, Ferrence continued to push success story (each has attained advanced The councilman figured that the Las the grassroots staff and volunteers. By degrees from top-flight universities). Vegas establishment, scared to death by election day, the campaign had made one Another highly-effective television spot the thought of Goodman as mayor, would million phone calls, sent out 250,000 mail entitled "Fed TV" contained endorsements scramble to his aid. Instead, Goodman pieces, and visited 90,000 households. By from high ranbng law enforcement offi­ suddenly had dozens of new friends. election day, the campaign had identified cials. Tills commercial -went a long way Adamsen's positive campaign con­ 25,000 supporters. Goodman's get-out­ towards inoculating against the inevitable tained well-produced, warm-and-fuzzy the-vote efforts were also extremely ag­ mob lawyer attacks. It was especially spots showcasing the councilman's many gressive, contacting and pushing all of ills helpful in moving Republican voters to accomplishments. However, because he identified voters over a three-day period Goodman's side. offered nothing in the way of new plans or leading up to the election. These spots and accompanying mailers ideas, public response to the ads was luke­ On election night, with a host of national did the job. They softened Goodman's warm. At this same time, Adamsen un­ media in attendance, the one-time underdog image and showed voters he was more - leashed the baiTage against ills two prima­ Goodman celebrated a 65 percent (32,500 much more - than a mob lawyer. These ry opponents, blaming developer Fine for votes) to 35 percent (17 ,500 votes) victory. and other campaign materials, such as a much of the city's growth problems and He spent the next day fielding calls from a letter from the attorney's 84-year-old hitting Goodman on past statements he had multitude of media outlets and appeared on mother, were extremely QOtent with two made to the media. numerotts mltionlll nP.ws Qrn~m.c;. _ key demograpillc targets - seniors and fe­ While Adamsen's last-minute barrage Goodman's campaign proved that while male voters. Polling pinpointed these shook loose enough votes to pull him celebrity status creates name recognition. groups as most likely to be affected by through the primary, it ultimately proved the value of defining who you are before negative attacks on Goodman's past. Now to be too little, too late. By the time the at­ your opponent does is still one of the most they had something to like. tack materialized, Goodman's self-portrait important campaign strategies. • presented an intelligent family man with a The Banle to Advance vision for the future of Las Vegas. Michael Sullivan is rhe president of hat made these spots and mailers Goodman and his family can also be Paladin Advertising, a local governmenT Weven more effective was that Adam- credited with extremely hard work, get- affairs consulting firm.

72 ~evada Business journal • August 1999 LONG-TERM CARE INSURANCE How does it lit into your financial plan?

s life expectancies continue to rise, IF YOU ARE CONSIDERING A history has you leaning toward purchasing people can anticipate longer retire­ LTC coverage, don't delay - the onset of a Aments. At the same time, the cost of LONG-TERM CARE POLICY, YOU significant medical condition may make it healthcare continues to increase. As a re­ difficult to obtain insurance. sult, more and more people are looking at SHOULD FAMILIARIZE YOURSELF It's a Family Affair long-term care insurance as a way to pro­ WITH TWO TAX BREAKS AND tect their lifetime savings. The decision to ou may be a likely candidate for LTC in­ make long-term care (LTC) insurance part DETERMINE IF YOU QUALIFY. Ysurance if family members live too far of your financial plan is an important one away to provide you with regular care. On that you should approach much as you financial hardship. It makes little sense to the other hand, if you have a spouse orchil­ would any other major spending decision. dip into savings to pay premiums. Doing dren who are willing to be caregivers, you How do you decide whether the risk of so depletes the very asset you are trying to may want to consider a policy providing needing long-term care is worth the price of protect. Ideally, you should spend no more generous home health benefits. Keep in coverage? The answer depends on a num­ than 8 percent of. your income on LTC pre­ mind there is no guarantee your spouse or ber of factors including age, financial con­ miums. In general, armual premiums can children will be able to maintain your care dition, health status and family situation. range from $1 ,000 a year to over $3,000 if you are struck with a serious condition re­ depending on how old you are when you quiring around-the-clock medical attention. Let the Numbers Point the Way purchase the policy and the benefits. Poli­ he decision to purchase LTC insurance cies are typically less expensive when you Tax Breaks Available Tmust begin with a careful analysis of enter into them at a younger age. f you're considering an LTC policy, you your fi nancial position. For ·some, LTC in­ In determining whether you can afford I should familiarize yourself with two tax surance is an affordable and attractive LTC insurance, it's important to look ahead. breaks and determine if you qualify. First, form of security. For others, the cost When the premiums begin to add up to sev­ any premiums you pay are considered makes it prohibitive. Generally, CPAs rec­ eral thousand dollars a year, many policy­ qualified medical expenses which, togeth­ ommend that you consider an LTC policy if holders find they can no longer afford the er with other medical expenses are de­ you have more than $75,000 in assets per insurance and abandon their policies. Un­ ductible to the extent they exceed 7.5 per­ person in your household and an annual fortunately, tbis often occurs at a time cent of your adjusted gross income. The income of at least $30,000 per person. If when they are more likely to need the cov­ amount of your write-off depends on your you don't fall into these categories, it erage. Before committing to an LTC policy, age. The deductible amounts for 1999 might make better fmancial sense to plan consider first whether you can still afford range from $210 per year if you are age 40 to "spend down" your assets - that is, use the premiums 10 or 15 years from now. or younger to $2,570 for those over age 70. your own resources to pay for long-term A second tax break is available to those care until your assets reach the point where Here's to Your Health already receiving care. If your policy reim­ Medicaid begins to pick up the tab. he second factor in determining burses you for actual expenses, your bene­ Of course, these figures represent gener­ Twhether to buy LTC insurance concerns fits are now tax-free. If you're paid a flat al parameters. People who feel strongly the status of your health and your family 's per-diem rate, benefits of up to $180 per day about leaving an inheritance, or who want medical history. LTC insurance is more in 1998, or $190 in 1999 are tax-free . • to avoid relying on Medicaid, may still strongly recommended for an individual prefer to purchase LTC insurance. Howev­ with a family history of conditions likely Prepared by the Nevada Society of Certi­ er, buying an LTC policy should not cause to require long-term care. If your genetic fied Public Accountants.

August 1999 • Nemda Business journal 73 Top Rank Nevada STATEWIDE BOOK OF LISTS www.topranknevada.com Construction Industry Continues Frenetic Pace; Future Less Certain for Travel Agencies and Mining lndust11' BDDKimLISTS August1999 he news coming out of Nevada's seem erratic, though rural areas seem to be Tconstruction industry presents no enjoying less economic development au­ Featured Lists surprises: growth remains the key­ thority expansion overall. word. In companies both north and south, Such a trend may come at a bad time for TOP 50 FOUNDATIONS .... : ...... 75 gross revenues are up from last year in the rural areas in evada that depend on most cases, sometimes dramatically. The mining as a key economic component. NEVADA'S MAJOR MINES ...... 77 good news for Nevada's second largest in­ Though evada remains the second biggest CONSTRUCTION COMPANIES ...... 78 dustry in terms of labor force should con­ gold producer in the world, after Australia, tinue, as providing for basic infrastructure the mining industry is taking a big hit TRAVEL AGENCIES ...... 82 needs is slated to keep construction firms worldwide. Plummeting gold prices, most busy into the new millennium regardless recently driven even further downward by ECONOMIC DEVELOPMENT of future population and job growth. Great Britain's announcement of its inten­ ORGANIZATIONS ...... 85 Such positive indicators are less over­ tion to sell much of its gold reserves, con­ whelming in the travel agency business, tinue to render mining increasingly unprof­ Coming in September where just as many companies are shrink- itable. Though many expect the industry to . tu.:; a,::, OJuWuiO:-r'lLav\:.I a.:;cu\...Ic~ dlC ·a.L a. Uiuun1.lt:1j UUUIH.. .. ~ U(l\...1\.; lCW <:UC ptCluCUll~ COMMERCIAL PROPERTY MANAGERS crossroads: the industry must redefine how any uplift in prices in the foreseeable future. it does business if it is to successfully com­ Philanthropic foundations continue to EDUCATIONAL ESTABLISHMENTS pete with the growing popularity of the In­ play a key role in distributing funds to im­ ternet as a travel booking alternative. portant causes around the state. Perhaps EVENTS SERVICES COMPANIES Economic development authorities also Nevada's economy, which remains strong show both positive and not-so-positive in many areas, bodes well for the ongoing HEALTH CLUBS .,. LAW FIRMS growth trends. In most cases, budgets or success state foundations have in generat­ RESIDENTIAL PROPERTY MANAGERS membership numbers have increased, ing monies for valuable causes that might though not dramatically. Growth trends otherwise go unfunded. ..

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74 Nevada Business journal • August 1999 TopRankiNevada STATEWIDE BOOK OF LISTS Top 50 Foundations Ranked by Total Assets

f OUNDATION ADDRESS PHONE Asms GRANT RANGE SENIOR NEVADA 0 FFICER(S) TITlE Conrad H. Hilton Foundation 323-4221 $494,1 50,303 75 - $3,600,000 Donald H. Hubbs President/Director 1 00 West Liberty Street, Suite 840, Reno 89501 2 The Lincy Foundation 737-8060 99,579,871 450 to 5,000,000 James D. Alijian President 4045 S. Spencer Avenue, Suite A-57, Las Vegas 89109 3 E.L. Wiegand Foundation 333-0310 80,833,247 100 to 123,000 Michael J. Melarkey Vice-President/Treasurer Wiegand Center, 165 West Liberty Street, Reno 89501 4 Cord Foundation 323-0373 57,831,193 1,000 to 290,000 Ed ward D. Neuhoff DND 200 Court Street, Reno 89502 5 Sing Fund Corporation 786-8083 48,292,625 5,000 to 1,850,000 Robert S. Bing President/Treasurer 990 North Sierra Street Reno, 89503 6 Wilbur May Foundation DND 35,518,062 2,000 to 200,000 Anita May Rosenstein President One East First Street, Suite 1600, Reno 89505 7 Abraham & Sonia Rochlin Foundation DND 23 ,818,744 500 to 250,000 Larry Rochlin President 275 Hill Street, Suite 250, Reno 89501 8 Robert Z. Hawkins Foundation 786-1105 17,000,000 150 to 20,000 William H. Wallace Chairman One East Liberty Street, Suite 509, Reno 89501 9 Liberace Foundation for the Performing & Creative Arts 798-5595 12,493,272 2,000 to 12,000 Joel Strote President 1775 East Tropicana Avenue, Las Vegas 89119 10 Torrey Foundation DND 8,761,030 1,000 to 1,1 53,000 Kent R. Wilson President c/o Corporation Trust Company of Nevada, One E. First St., Ste. 1600, Reno 89501 11 Carol Franc Buck Foundation 831 -6366 8,589,787 1,200 to 75,000 Carol B. Plummer President/Trustee PO Box 6085 Incline Village, 89450 12 United Way of Southern Nevada 734-2273 7,026,101 124 to 523,748 Steve Comer Chairman of the Board 1660 East Flamingo Road, Las Vegas 89119 13 The Neil J. Redfield Foundation 323-1373 6,987,702 1,000 to 8,000 Iris G. Brewerton Trustee PO Box 61, 1755 East Plumb Lane, Suite 212 , Reno 89504 14 The Charles H. Stout Foundation 322-4321 6,401,684 500 to 20,000 Elizabeth W. Stout President 1045 Te legraph Street, PO Box 20443, Reno 89515 15 The Bretzlaff Foundation 333-0300 4,784,768 1,000 to 10,000 Hazel C. Van Allen President 165 West Liberty Street, Reno 89501 16 The William H. and Mattie Wattis Harris Foundation 253 -1317 4,260,839 250 to 20,000 Henry Harris Hite President 6655 West Sahara, Suite B118 Las Vegas, 89102

CONTINUED

August 1999 • Nevada Business Journal i ; TopRankiNevada STATEWIDE BOOK OF L ISTS Top 50 Foundations (continued) Ranked by Total Assets

FOUNDATION ADDRESS PHONE Assm (; RANT RANGE SENIOR NEVADA 0 FFICER(S) TITlE 17 Gabelli Foundation DND 3,705,003 500 to 100,000 Mario J. Gabelli President c/o Avansino, Melarkey, Knobel , McMullen & Mulligan, 165 W. Liberty St., Reno, 89501 18 Bing Fund, Inc. 786-8083 3,585,354 55,000 to 100,000 Peter S. Bing Presi dent 990 North Sierra Street, Reno, 89503 19 Geomar Foundation, Inc. DND 3,021,739 100 to 100,000 George T. Scharffenberger President c/o Fahrenkoff, Mortimer & Sourwine, 333 Marsh Ave., Reno, 89504 20 Marion Thompson Charitable Trust DND 2,742,026 15,000 to 45,000 Lowe! C. Bernard Trustee 6140 Plumas Street, Reno 89509-6060 21 Grace Danberg Foundation, Inc. 882-4466 2,420,631 608 to 2,1 73 David Thompson President 304 West Fifth Street, Carson City 89703 22 Paul T. Schooley & Everette E. Schooley Charitable Trust DND 2,270,286 30,314 to 68,628 Don W. Ashworth Trustee 2337 Pinto Lane, Las Vegas 89107 23 Hall Family Foundation 782-5174 1,893,561 50 to 30,000 Arthur E. Hall Chairman/ Director PO Box 1479, Minden 89423 24 Golden Nugget Scholarship Fund , Inc. 791 -7131 1,599,800 1,000 to 4,000 M ike O'Callaghan President 3400 Las Vegas Blvd South, Las Vegas 89109 25 Nevada Community Foundation, Inc. 892-2326 1,441,840 DND Gard Jameson Chairman c/o United Way Services, 1660 E. Flamingo Road, Las Vegas 89119 26 Korg Foundation DND 1,313,999 50,000 Mark H. lves, Deirdre lves, Trustees 3111 Bel Air Drive, Las Vegas 89109 Theodora H. lves 27 Mark B. Wallner Foundation DNO 1. Jqq_Jn.; 1~ tn 1?JV)() PO Box 6892, Incline Village 89450 28 Stern Family of Nevada Foundation 322-3383 1,278,706 300 to 8,000 Vera Stern Director/Financial 1696 South Virginia Street, Reno 89502 Officer/Secretary 29 Dorothy Henrietta Cahill Trust 784-3316 1,203,395 DND DND DND First Interstate Bank, Trust Dept., One W. Liberty St. , PO Box 30100, Reno 89520 30 William N. Pennington Foundation 333-9100 1,172,214 2,000 to 25,000 William R. Pennington Chairman 441 West Plumb Lane, Reno 89509 31 Dailey Family Foundation 329-6131 969,154 25 to 19,000 Peter H. Dailey President One East First Street, Suite 1600, Reno 89505 32 Borestone Mountain Poetry Awards Foundation 784-3000 933 ,770 100 to 7,000 Alexander C. Ridland Co-Trustees First Interstate Bank, Trust Department, Marilyn Ridland One W. Liberty St., PO Box 301 00, Reno 89520 33 Robert M. Lee Foundation 356-7772 841 ,654 500 to 100,000 Robert M . Lee President 1117 Gator Way, Sparks 89431 34 Russel & Edna Knapp Foundation Trust 800-879-9175 813,553 1,000 to 4,000 DND DND First Interstate Bank of Nevada, Trust Department, PO Box 30100, Reno 89520 35 Walter C. Fawcett Trust 784-3292 794,817 4,393 to 14,199 DND DND First Interstate Bank of Nevada, Trust Department, PO Box 30100, Reno 89520 36 Nathan H. David Family Charitable Trust 831-8028 695,734 25 to 10,000 Violet S. David Trustees PO Box 750, Reno 89504 Benjamin J. Solomon 37 Clark County Public Edu(ation Foundation 799-1042 s 668,458 $ 100 to $250,000 Ernest A. Becker, Jr. President 2832 E. Flamingo Road, Box #7, Las Vegas 89121 38 The Boyd Foundation DND 649,365 500 to 30,000 Sam A. Boyd President 2950 South Industrial Road , Las Vegas 89109 39 Ken Foundation 619-234-2900 637,660 1,000 Walter G. Buckner President/Trustee One East Liberty Street, Suite 416, Reno 89501 40 Leonard H. Mcintosh Foundation DND 615,760 100 to 10,000 Leonard H. Mcintosh President 3710 Grant Drive, Suite A, Reno 89509 41 Southwest Gas Corporation Foundation 876-7299 577,097 100 to 50.800 Kenny C. Guinn, George C. Trustees PO Box 98510, Las Vegas 89193 Biehl, Michael 0. Maffie 42 Jehovah-Jireh Foundation DND 565,435 100 to 139,042 Dale E. & Donna L. Lawrence Trustees 9030 West Sahara Ave., Suite 456, Las Vegas 89117 43 Primerit Bank-Federal Savings Bank Charitable Foundation 365-3466 532,845 1,000 to 5,000 Dan J. Cheever President c/o Primerit Bank, 3300 West Sahara Avenue, Las Vegas 89102 44 Marie Stauffer Sigall Foundation DND 524,465 243 to 20,200 Mitzi S. Briggs President 2871 Augusta Drive, Las Vegas 89109 45 Louis A. Woitishek Educational Fund 791-6150 475,000 700 DND DND First Interstate Bank of Nevada, Trust Dept., PO Box 98588, Las Vegas 89193 46 A M First Foundation, Inc. 831-3337 448,570 100 to 1000 Lester E. Woideck President/Treasurer 734 Martis Peak, Call Box 15, Incline Village 89510 47 The Lake Foundation DND 401 ,115 1 ,500 to 100,000 Sharon M . Croom President PO Box 5009, Suite 104, Incline Village 89450 48 West Star Foundation DND 393,326 2,500 to 5,252 Allen C. Blume President 2615 Lakeridge Shores West, Reno 89509 49 Haldan Family Charitable Trust DND 378,989 DND Ethelmae S. Thompson President 1140 Highway 50, Glenbrook 89413 50 Laub Foundation 259-5241 330,433 100 to 24,000 William M. Laub Sr. Trustee 2810 W. Charleston Blvd., Ste. F-53, LV 89102 DND = Did not disclose BOOK ~ LISTS [D ~~~~~~:-'~~~ r: ~~:gs~~~~ri~~~;~~~J~i~~~s~~\~~~~~~~;~~::d !~eT~n;~rr;::~e:!~!'~t~!~~~! ~~e~~ ~i:: ~~rc~v~~p~~~~~~ ~:~~ i~ :~~~~~th:e:~~~V~~~~oroughness of the list. typographical errors i6 Nevada Business journal • August 1999 TopRankiNevada STATEWIDE BOOK OF LISTS Nevada's Mines Ranked by Company Employees

~ ~ MINE O PERATOR COUNTY PHONE EMPLYEES MATE RIALS PRODUCED & A NNUAL PRODUCTION Newmont Gold Company Newmont Gold Co. Eureka 775-778-4000 2,017 Gold: 1,819,115 oz. Silver: 117,750 oz. Betze-Post Mine Barrick Goldstrike Mines, Inc. Eureka 775-778-8196 1,703 Gold: 1,605,836 oz. Silver: 65,716 oz. 3 Twin Creeks Mine Newmont Gold Co. Humboldt 775-635-9400 850 Gold: 572,150 oz. Silver: 210,493 oz. 4 Smoky Valley Common Operation Round Mountain Gold Corp. Nye 775-377-2366 673 Gold: 480,430 oz. Silver: 356,085 oz. 5 Jerritt Canyon Mine Independence Mining Co. Elko 775-758-9221 551 Gold: 312,015 oz. 6 Lone Tree Complex Newmont Gold Co. Humboldt 775-635-9000 548 Gold: 331 ,082 oz. 7 Cortez Gold Mines Placer Dome U.S. Inc. Lander 775-468-4400 466 Gold: 407,973 oz. Silver: 10,868 oz. 8 McCoy/Cove Mine Echo Bay Minerals Co. Lander 775-635-5500 450 Gold : 187,000 oz. Si lver: 11,000,000 oz. 9 Robinson Mine• BHP Copper North America White Pine 775-289-7000 440 Gold: 71 ,000 oz. Silver: 314,000 oz. Copper: 138,000,000 lbs. 1 0 Getchell Mine Getchell Gold Corp. Humboldt 775-635-5001 400 Gold : 177,321 oz. 11 Florida Canyon Mine Florida Canyon Mining, Inc. Pershing 775-538-7300 301 Gold: 163 ,321 oz. Silver: 146,568 oz. 12 Meikle Mine Barrick Goldstrike Mines, Inc. Elko 775-778-8196 286 Gold: 574,308 oz. Silver: 194,040 oz. 13 Coeur Rochester Mine Coeur D'Alene Mines Corp. Pershing 775-273-7995 268 Gold: 90,351 oz. Silver: 6,701 ,283 oz. 14 Hycroft Mine Hycroft Resources & Development, Inc. Humboldt 775-623-5260 200 Gold: 117,378 oz. Silver: 479,920 oz. 15 Denton-Rawhide Mine Kennecott Rawhide Mining Co. Mineral 775-945-1015 185 Gold: 120,000 oz. Silver: 1,131,000 oz. 16 Bald Mountain Mine Placer Dome U.S. Inc. White Pine 775-744-4227 183 Gold: 113,500 oz. Silver: 61,416 oz. 17 Colada Mine and Plant Eagle -Picher Minerals, Inc. Pershing 775-273-2636 153 Diatomite: DND 18 Mt. Hamilton Mine Rea Gold Corp. White Pine 775-237-5100 146 Gold: 37,000 oz. Silver: 138,750 oz. 19 Em pire Mine United States Gypsum Co. Pershing 775-557-2341 139 Gypsum: 496,346 tons 20 NCC Limestone Quarry Nevada Cement Co. lyon 775-575-2281 132 l ime/day: DND 21 James Hardie Gypsum James Hardie Gypsum (NV) Inc. Clark 702-875-4111 128 Gypsum: 559,852 tons 22 Marigold Mine Rayrock Mines, Inc. Humboldt 775-635-2317 107 Gold : 73,800 oz. 23 Rosebud Mine Hecla Mining Co. Pershing 775-623-6912 102 Gold : 93,948 oz. Silver: 337,1 67 oz. 24 Yerington and MacArthur Mines Arimetco, Inc. Lyon 775-463-3125 97 Copper: DND 25 Kinsley Mountain Mine Alta Gold Co. Elko 775-289-3007 95 Gold: 38,472 oz. Silver: 5,472 oz. 25 Ruby Hill Mine Homestake Mining Co. Eureka 775-237-6060 95 Gold: 16,600 oz. Silver: 250 oz. 27 Pinson Mine Homestake Mining Co. Humboldt 775-623-5036 91 Gold: 51,600 oz. Silver: 4,500 oz. 28 Premier Services Mine Premier Services Corp. Nye 775-285-2601 90 Magnesium oxide: DND 29 Silver Peak Operations Cyprus Foote Mineral Co. Esmeralda 775-937-2222 82 Lithium carbonate: DND 30 Daisy Gold Mine Rayrock Mines, Inc. Nye 775-553-2234 64 Gold: 32,000 oz. 31 Clark Mine and Mill Eagle-Picher Minerals, Inc. Storey 775-343-1818 62 Diatomite: DND 32 Apex Quarry and Plant Chemical Lime Co. Clark · 702-643-7702 60 Lime: DND 33 Pilot Peak Lime Plant Continental Lime Inc. Elko 775-478-5463 57 Lime: DND 34 Moltan Co./Fernley NV Plant B.J. Gurley Churchill 775-423-6668 52 Diatomite: DND 35 Mineral Ridge Mine Mineral Ridge Resources Esmeralda 775-937-2266 48 Gold: 13,951 oz. Silver: 7,907 oz. 36 Rossi Mine Baroid Drilling Fluids Elko 775-468-0515 47 Barite: DND 37 Simplot Silica Products Simplot Industries Clark 775-397-2667 44 Silica sand: 640,000 tons 38 Battle Mountain Grinding Plant• M-1 Drilling Fluids Co. Lander 775-635-5135 40 Barite: 347,672 tons 38 Battle Mountain Complex Battle Mountain Gold Co. lander 775-635-2465 40 Gold : 77,896 oz. Silver: 129,147 oz. 40 Dee Gold Mine Rayrock Mines, Inc. Elko 775-738-6440 37 Gold: 35,000 oz. 41 Aurora Mine Nevada Goldfields Mineral 775-945-3368 36 Gold: 13,284 oz. Silver: 37,327 oz. 41 Sterling Mine Cathedral Gold U.S. Corp. Nye 775-222-4844 36 Gold: DND 43 lmvite Plant Mud Camp Mining Co. llC dba IMV Nev. Nye 775-372-5341 35 Specialty clays: 44 Candelaria Mine Kinross Candelaria Mining Co. Mineral 775-573-2471 22 Gold: 9,955 oz. Silver: 2,945,389 oz. 45 Argenta Mine and Mill Baker Hughes INTEQ Lander 775-635-5441 20 Barite: 78,764 tons 46 CR Minerals Mine CR Minerals Corp. Lyon 775-575-2536 17 Diatomite: DND 47 Bullfrog Mine Barrick Gold Inc. Nye 775-553-2900 16 Gold: 206,571 oz. Silver: 351,348 oz. 48 MIN-AD Mine and Mill MIN-AD, Inc. Humboldt 775-623-5944 13 Specialty Limestone: 59,222 tons 49 Delamar-Mackie Perlite Mine Wilkin Mining & Trucking Inc. Lincoln 775-728-4463 10 Perlite: DND 49 Goldfield Operation American Resource Corp. Es meralda 775-485-3218 10 Gold: 1,376 oz. : Silver: 435 oz. I 51 Adams Claim Gypsum Mine Art Wilson Co. Lyon 775-882-0700 8 Gypsum: 130,677 tons 1 51 New Discovery Mine & Mill Vanderbilt Minerals Corp. Nye 702-732-3174 8 Specialty clays: 1,200 tons i I 53 Golden Eagle Mine American Eagle Resources, Inc. Storey 775-246-0761 7 Gold: 116 oz. Silver: 629 oz. 53 Sexton and Sons Mine & Mill Nutritional Additives Corp. Pershing 775-623-3328 7 Dolomite: DND 55 Sloan Mine Chemical l ime Co. Clark 702-361 -6901 7 Dolomite: DND 56 Huck Salt Huck Salt Co. Churchill 775-423-2055 5 Salt: 15,739 tons 57 Basalt Mine and Mill Grefco Minerals, Inc. Esmeralda DND 4 Diatomite: DND 58 PASCO Gypsum Pacific Coast Building Products, Inc. Clark 702-643-1016 3 Gypsum: DND N/A Hazen Pit Eagle -Picher Minerals, Inc. lyon 775-3 43 -1818 DND Diatomite: DND N/A Popcorn Mine Eagle -Picher Minerals, Inc. Churchill 775-343-1818 DND Perlite: DND N/A Royal Peacock Opal Mine Walter Wilson Humboldt 775-941 -0374 DND Precious opal: DND

DND = Did not disclose •Greystone Mine I1!1JJLISTS ~ Source: Nevada Bureau of Mines and Geology. Division of Minerals. To the best of our knowledge, the information is accurate as of press time. While every effort is made to ensure the accuracy and thoroughness of the list, BOOK OF ~ typographical errors sometimes occur. Please send corrections or additions on company letterhead to TopRank Nevada Statewide Book of lists, Research Depl, 2127 Paradise Rd ., las Vegas, NV 89104.

August 1999 • Nevada Business journal 77 TopRankiNevada STATEWIDE BOOK OF LISTS Construction Companies Ranked by 1998 Gross Company Revenue CONSTRUCTION COMPANY PHONE z~ ADDRESS REVENUE SENIOR NV EXEC UTIVE < E-MAil/ W EBSITE (SOOO,OOO) SPECIALTIES MAJOR CUENYS HE ADQUARTERS "' Marnell Corrao Associates, Inc. 702 -739-9413 $717.0 Hotel/Casino Design/Construction Atlandia Design & Furnishings, Rio Hotel & Casi- Anthony A. Marnell II 4495 S. Polaris Ave., LV 89122 no, Boyd Group, MGM Grand Hotel & Casino Las Vegas [email protected] 1970 Perini Building Company, Inc. 702-792-9209 450.0 Hospitality/Entertainment Fac. . Sports/ Pub. Woodbine Southwest Corp., Caesars Palace, Craig W. Shaw 3960 Howard Hughes Pkwy., Ste. 620, LV 89109 Assembly, Correctional Fac., Ofc. / Parking Struc- Park Place Ent., Polo Resorts Phoenix, A2 [email protected] lures, Healthcare Fac ., Warehousing/Mfg. Fac. 1976 Clark & Sullivan Constructors, Inc. 775-355-8500 107.0 Healthcare, Casino/Hospitality, Parking Garage, All-Star Development. Hilton Hotels, MGM, NV David W. Clark 905 Industrial Way, Sparks 89431 Design/Build, Schools/ University, Light lndustri- Dept. of Pub. Wks. Sparks clarksullivan.com/[email protected] al/Warehouse 1975 4 Martin-Harris Construction 702-385-5257 98.0 Hotel/ Casino Renovations, Assisted Living Facili - The Howard Hughes Corp., Prologis Trust, Clark Frank Martin 1900 Western Ave., LV 89102 ties, Tiltup Industrial /Flex, Parking Structures, Co. Sch. Dis!. , Park Place Entertainment Las Vegas [email protected] Ole. Bldgs., Call Ctrs., Pub. Wks. 1977 5 Q&D Construction , Inc. 775-786-2677 90.0 General Eng./Bidg., Millwork Manuf., Tenant Saint Mary's Health Network, Harrah's, Scolari's Norman Dianda 1050 S. 21st St., Sparks 89431 Improvements Markets, Washoe Health System Sparks qdconstruction.com 1964 6 Dick Corporation 702 -798-3600 80.0 Hotels & Casinos, Concrete (Self-Performed), Venetian Hotel & Casino (Parking Garage), Joe Schuelke 6362 Mcleod Dr., Ste. 1, LV 89120 Design-Build, General Construction, Construe- Caesars Palace, Aladdin Hotel & Casino Pittsburgh, PA dickcorp.com lion Management, Retail 1996 7 Roche Constructors Inc. 702-252-3611 70.5 Schools, Retail, Commercial, Corrections/Justice, Clark Co. Sch. Dist., Dayton Hudson Corp., Wade Pope 2500 W. Sahara Ave., Ste. 207, LV 89102 Ole., Site Dev. Albertson's, NV St. Public Wks. Greeley, CO [email protected] 1986 8 C.W. Driver Contractors 702-256-9200 65.0 Retail, Hea~hcare , En tertainment, Commercial, Las Vegas Review-Journal, Forest City, Anthony Lief 1211 Town Center Dr., Ste. 170 Hospitality, Industrial Trizechahn Los Angeles, CA cwd river.com 1996 9 AF Construction Co., Inc. 702-362-1600 62.6 Commercial Gen. Contractor, Schools, Casinos, Clark Co. Sch. Dist., LVCVA, Primadonna Re- Paul T. Faulkner 3635 W. Twain Ave. , Ste. A, LV 89103 Libraries, Hotels sorts, Nevstar Gaming Las Vegas DND 1978 10 Helix Electric, Inc. 702 -732 -1188 56.0 Hotels, Ofc. Bldgs., Hospitals. lndustriai/Distrib. Perini, Martin-Harris Const., Swi nerton & Wal - Victor Fuchs 3078 E. Sunset Rd ., Ste. 9, LV 89120 Facilities, Design/ Build, Casinos berg Cons!., Jaynes Corp. San Diego, CA helixelectric.com 1995 11 Kalb Construction Co. 702-365-5252 53.7 Ofc./Warehouse, Tiltup Canst .. Auto Dealers. Fi- McCarran Ctr., NV St. Bank, Desert Automotive Steven C. Kalb 5670 Wynn Rd. , LV 89118 nanciallnstitutions, Convenience Stores, De- Group, Walt Casey's Culligan Las Vegas DND sign/Build 1963 12 Breslin Builders 702 -798-3977 49.0 Design/Build-Commercial, Retail , Ofc./Ware- So. West Golf, Rebel Oil, RMS Ltd . Partnership, Jack Breslin 4125 W. Dewey Dr. , LV 89118 house, Canst. Mgmt., Golf Course Cons!. , Com- Rittoff, LLC Las Vegas [email protected] mercia! Framing 1980

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not stones, are the true monuments

78 Nevada Business journal • August 1999 TopRankiNevada STATEWIDE BOOK OF LISTS Construction Companies (continued) Ranked by 1998 c... oss Company Revenue CONSTRU CTION COMPANY PHONE ~ ADDR ESS REVENUE SENIOR NV EXECUTIVE ~ oc: E·MAIL I WEBSITE (SOOO ,OOO) SPECIALTIE S M AIOR CLIENB HEADQUARTERS 13 Sletten Construction of Nevada, Inc. 702-739-8770 48.3 Commercial, Institutional, Heavy, Water/Waste- Southern NV Water Auth. , McCarran Airport Erik Sletten 5825 S. Polaris Ave., LV 89118 water Auth. , LV Valley Water Dist., St. of NV Las Vegas DND 1963 14 Borne/ Construction Co. Inc. 702-798-1660 45.4 Design / Build Parking Structures, Concrete/Form - Hilton Corp., MGM, Howard Hughes Corp. Steve Smith 3911 Quail Ave. , LV 89118 work Orange, CA netopia.geocities.com/bomel 1992 15 Burke & Associates Inc. 702 -367-1040 25.8 General Const.-Hotels/Casinos/Commercial DND P.T. Burke 3365 Wynn Rd. , LV 89102 Las Vegas DND 1984 16 American General Development 775-883 -4048 25.0 Gen. Contracting, Swimming Pools NV St. Public Wks. Bd ., Carson City Sch. Dist., John F. Sieben, Jr. 2301 Arrowhead Dr., Carson City 89706 City of Reno Pub. Wks. , Washoe Co. Sch. Dist. Carson City [email protected] 19B4 16 Burnett Haase Construction 702 -547-9000 25.0 Gen. Contracting, Design/ Build Tenant Improve- Pacific Properties, Howard Hughes, Griffin Real - R. Burnett/C. Haase 1111 Mary Crest Rd., Ste. H, Hdn 89014 ments, Development Coord. ty, TLC Enterprises Henderson DND DND 18 Image Construction Inc. 702-248-1181 22 .6 Hotel/Casino, Themed Entertainment, Restau- MGM Grand, Primm Valley, Emeril LaGasse , Robert Thorniley 5070 S. Arville, Ste. 12, LV 89118 rants, Retail, Tiltups, Parking Structures/ Concrete Carlson Restaurant Group Las Vegas DND 1994 19 Price Woods Inc. 702-650-9451 22.0 Retail Tenant Improvements, Hospitality, Restau- Gucci America, Tiffany's, ARK Restaurants, Mar- Phillip McCaslin 5045 Rogers St. , Ste. 7, LV 89118 rants riott lnt'l Mesa, AZ [email protected] 1992 20 McCarthy 702 -990-6707 18.0 Gen. Contractng, Const. Mgmt., Healthcare, America West Airlines, Southwest Airlines, Alan Johnson 2260 Corporate Circle, Ste. 480, Hdn 89014 Parking Structures, Entertainment, Retail American Nevada Corp., Nike, AutoNation USA Phoenix, AZ mccarthy.com/ [email protected] 19B1 21 T.W. Construction Co., Inc. 775-355-1300 17.0 Excavation, Sitework, Pipeline, Demolition Perini Bldg. Co., TNT Const., Inc., Peppermill Leo R. Tuccori 2050 Kleppe Ln., Sparks 89431 Inc., Krump Const. Sparks [email protected] 1979 22 Lusardi Construction Co. 775-851 -1111 14.0 Tilt-up Ofc./Manuf., Retail, Warehouse Wall St. Properties, Bently Nevada, Letter & Kevin Monsey 9475 Double R Blvd., Ste. 9, Reno 89511 Assoc. San Marcos, CA [email protected] 1996 23 Sunworld Landscape & Constructon Co,. LLC 702-598-1711 13.3 Landscape, Masonry, Pools, Concrete, Mainte- Peccole Nevada, Kaufman & Borad/ Lweis Ray Beer 3020 Builders Ave., LV 89101 nance, Patio Covers Homes, Korte-Bellow & Assoc., Beazer Homes Las Vegas DND 1991 24 Affordable Concepts Inc. 702 -399-3330 10.5 Commercial, Industrial Community Bank of Nevada, AutoZone, Dis- Robert W. Potter 151 W. Brooks Ave ., Ste. H, N. LV 89030 count Tire , Glencoe Management Las Vegas DND 1985

CONTINUED

01 The Professional's Choice ... c Harris Consulting Engineers o!fers a broad range of The highly trained professional staff includes c professional engineering sen~ces . including: Mechanical Engineers and designers, Electrical . . o_ ,,..enn , ·z atton. Ill Preliminary site investigation and cost budgeting Engineers and designers, Construction P lurn b 1ng .-: I I Administrators and CA D Drafters, as well as Ill Lighting design outstanding administrative and office personnel. ~§Eectrica Ill Power distribution design for low and medium ~ ! embers of the 35-person firm hold professional voltage systems registration , collectively. in 13 states. u Iii Electrical system studies and analysis Iii HeatinR. ventilation, and air conditioning HCE has completed more than 2000 s (HVACJ systems design projects in the last !5 years, 11~th the Ill Building simulation, srudies, and life cycle cost analysis majority of that busmess coming from repeat clients or diem referrals. HC E Ill Model Energy Code calculations has developed solid working relation­ Ill Plumbing design for soil, waste, vem, hot and ships 11~ th contractors, regulatory cold water distribution systems, medical gas professionals, and clients, resulting systems, and process piping systems in projem that run smoothly, Iii Preparation of con:,-uuction documents produce professional Ill Construcrion phase sen ices results, that are on Ill Mechanical and elec!rical systems commissioning time and on budget.

7311'1101 Rood. Suill L • Las \'

August IQ<)<) • !\evada Business Journal 79 TopRankiNevada STATEWIDE BOOK OF LISTS Construction Companies (continued) Ranked by 1998 G[loss Company Revenue

CONSTRUCTION COMPANY PHONE z~ A DDR ESS REVENUE SENIOR NV EXECUTIVE "' E-MAIL I WE BSITE (SOOO,OOO) SPECIALTI ES M AJOR CLIE>ITS HE ADQUART ERS "'25 Nevada Building & Development Co. 702·251 -4888 10.0 Proj. Mgmt., Gen. Contracting, Comm.· Oldsmobile, Saturn, El Portal Group, Wendy's Craig Michael 4340 W. Hacienda Ave., LV 89118 Ofc./Warehouse, Ole., Automotive, Tenant lm· las Vegas DND provement, Restaurant/Fast Food, Metal Bldg. 1977 26 Tibesar Construction Co. 702·435·0944 9.4 Commercial Gen. Contractor, Libraries, Schools, St. of NV Pub. Wks. Bd. , UNLV, Clark Co. Robert V. Tibesar 3910 Pecos-Mcleod, Ste. B-100, LV 89120 Churches, Warehouses Comm. College, Community lutheran Church Las Vegas DND 1984 27 JMB Construction, Inc. 702-642·3600 8.5 Industrial, Commercial, Retail, Medical, Tenant Republic Silver State Disposal, Steinberg Diag· John M. Beard 1118 Sharp Cir., Ste. E, N. LV 89030 Improvements, Hospitality nostic Medical imaging, Children's World, Arrno N. las Vegas [email protected] Corp., Freeman Companies 1994 28 Shaw Construction Co. 775 -883-7069 8.0 Design/ Build-Commercial/ Industrial, Crane Svc., MacPherson's, Spectra Novae, Ltd ., James Gas- Edward R. Shaw 6343 Highway 50 East, Carson City 89701 Industrial lease Facilities, Gen . Contractor, Ma· ket Co., The Hone Co. Carson City shaw.com chinery Moving/ Erection 1963 29 Saffles Construction Corp. 702-257-7257 6.5 Marble, Tile, Stone, Underground Utilities, Water Perini Bldg., J.A. Jones, T-RIT, Hensel Phelps Sherri Saffles 1350 E. Flamingo Rd., Ste. 210, LV 89119 Features, Arch. Concrete/Pavers, Precast, Sitewk. las Vegas DND 1996 30 LND Construction 702 ·362 -9131 5.0 Commercial, Design /Build, Tilt Up, Tenant lm · Enron Communications, LV Golf & Tennis, Con- Leo N. Durant 3867 S. Valley View Blvd. , Ste. 11 , LV 89103 provements, light Industrial sumer Pipe & Supply, Auto Pro las Vegas [email protected] 1978 31 Durango Construction, Inc. 702 -651 -0123 3.2 Insurance Repair, Comm. Tl, Res. Remodel, Clark Co. Sch. Dist., Wet'n Wild, Bally's, Terra Elaine A. Smith 4620 Eaker St., Ste. 1, N. LV 89031 ADA, Public Wks., Const. Defects West Prop. Mgmt. N. las Vegas durangoconst.com/ edurango01 @aol.com 1988 32 Christman Construction Inc. 775-356-7283 2.1 Design/ Build-Industrial/Commercial, Prefabricat- University of Nevada, VEKA, Truckee Meadows Jim Christman PO Box 2226, Sparks 89432 ed Metal Bldgs., Tenant Improvements Community College, Pyramid Lake HS Reno [email protected] 1982 33 Evergreen Corporation 702-646·1446 2.0 Const. Cleanup, Debris Box Svc., Interior Demo· Burnett Haase, LF Harris, Jaynes Corp., Whiting· Robert M. Dorinson 2491 Accurate Dr., LV 89115 lition Turner Contracting las Vegas DND 1996 34 Hardwood Creations 702-798·0300 1.6 Wood Stair Railings, Mantles, Architectural Del Webb, Pardee Construction, Greystone Ray Yannayon 3380 W. Hacienda Ave ., Ste. 106, LV 89118 Moldings, Columns, Wrought Iron Balusters, Homes, America West Anaheim, CA DND Niches, Domes & More 1990 35 Denko Drywall Co. 702 -263-8292 1.5 Cust. Homes. Tract Homes, Ten. Improve. Desert Oak Homes. Jon C. Cooke Enterprises, John P. Ogden 4504 W. Diablo Dr., Ste. 101, LV 89118 Westpoint Dev., SR Const. Las Vegas DND 1995 36 D.C. Hand Construction Co. 775-883 -2526 1.3 All phases of const. Carson Nugget, Carson Station, Cactus Jack's Donald Hand 710 N. Curry St. , Carson City 89703 Casino, Alan Adams Carson City [email protected] 1976 36 Gerhardt & Berry Construction, Inc. 775·359·8817 1.3 Underground Utilities, Storm Drains, Sanitary Model Dairy, Blatt Development, City of Sparks, Chris Gerhardt PO Box 7637, Reno 89510 Sewers, Gas Water Electric, Piping, Gen. Engi- City of Reno, Washoe County-Carson City Sparks gbc@powernet. net neering 1972 38 Heritage Builders 775-359-650B 1.0 New Home Cons!. , Land Dev., Re-modeling, In - Sierra Converting, Roger Gadsby, Children's Dan Flannagan 414 S. Rock Blvd. , Sparks 89431 surance Repairs World Sparks [email protected] 1985 39 Miner's Contracting 775-573-2567 0.4 Gen. Contracting, Electrical Contracting, lnde- Homestake Mining Co., Premier Svcs. Corp., El Scot Chamberlain 98 Plymire, luning 89420 pendent Steel Bldg. Dealer Capitan Resort & Casino, Ramtech Bldg. Systems luning [email protected] 1995 N/A AI Shankle Construction Co. 775-782-4237 DND Concrete Tilt-up, High-end R&D Bldgs ., low North Sails, Custom Sampling, Williams Ridge, AI Shankle 2248 Meridian Blvd ., Ste. D, Minden 89423 Rise Ole., Manuf. Facilities, Retail Harley-Davidson Anaheim, CA DND 1989 N/A Alan Jeskey Builders, Inc. 702 -876-6544 DND Cust. Homes, Tenant Improvements Tenant Improvements: Smoothie King, Silver Alan G. Jeskey 35 W. Mayflower Ave., N. LV 89030 State Bank, Clark Co. Credit Unions, Old Repub- Las Vegas aj builders.com lie Title Co. 1989 N/A B&H Construction Inc./Blanchard-Hoffman 702 -564-8404 DND Commercial Gen. Contracting, Tenant Improve- Catholic Charities, Clark Co., N. Las Vegas, Hen- Don Blanchard 671 Professional, Henderson 89015 ments derson Henderson DND 1991 W,'h CUM" \:..'bfn!"et!,'~.. :urrSnutUut.,'rut .. "1"1eJJb"""L-, %000 ~\l'U ~1.nn.."'r'tct , c-1\.ttJ'i.n~ U 1'"Jn:n•'H··c\\r.,, 'nr.sclrch:d..'~.:Ul•- ' L1: Wf)'r'rvn~. 't~n:t..:.nll'r'lvnft'), 1\yUt:l'r'lun~. 'Ltv1 fcl.t.. ..r . 'br~~ 3570 Barron Way, Ste. D, Reno 89511 crete Forms Neuffer Development Reno [email protected] DND N/A C&l Development, Inc. 702-795·8827 DND Gen. Contractor Sultan of Brunei, Focus 2000, Fash ion Show Michael lacella 289 Pilot Rd. , Ste. A, LV 89119 Mall, Americana Group Realtors Las Vegas DND 1982 N/A Callahan, Giles, Cote Builders Inc. 775 -772-6838 DND Quality Svc., Cust. Homes, Cust. Bldg. All Jeff and Susan Wooldridge, Robert and leslie Fred Cote PO Box 18089, Reno 89511 Around, Cust. Remodeling, Hands-on Bldg. Howell, Sill and Jill Zarher Reno [email protected] 1976 N/A Christensen & Griffith Construction Co. 775· 753·9413 DND Concrete, Structural Steel, Welding DND Greg Caldwell PO Box 370, El ko 89803 Tooele, UT [email protected] 1986 N/A Desert Custom Contracting 702·649-9735 DND Tenant Improvements, Turn-Key Commercial, DND J. Bunch/W. Clodfelter 2287 Crestiine loop, Ste. D, N. LV 89030 Cust. Residential, Remodels, Bar/Restaurant North las Vegas desertcustomcontracting.qpg.com 1997 N/A Desert Sage Construction 775-738-3656 DND Commercial Const./Remodeling, Residential DND Richard K. Jones 874 S. Bowie Way, Spring Creek 89815 Const./Remodeling, Repairs Spring Creek DND 1989 N/A Ferrous Supply and Rentals, Inc. 775-331·6535 DND Const. Supplies, Batteries, Filters, Ground Engag- Const. Industry, General Public Joyce Fegert 990 Glendale Ave., Sparks 89431 ing Tools, Parts Cleaners, Wacker & Generators Reno DND 1991 N/A First General Services 702·795·8830 DND Emergency Restoration, Fire/ Smoke, Safeco Ins. Co. , Metropolitan Ins. Co. , Allstate Michael lacella 289 Pilot Rd ., Ste. A, LV 89119 Flood/Water, Board Up, Vandalism , Structural Ins. Co. , Farmers Ins. Co. las Vegas DND 1985 N/A Gypsum Construction 702 -649-2330 DND Plaster, Drywall, Paint Kaufman & Broad, Christopher Homes, Sterling Sean Cavanaugh 4130 Losee Rd., N. LV 89030 S Dev., Del Webb Coventry Las Vegas [email protected] 1988 N/A H&H Development ltd. 702 ·293·9095 DND Cust. Homes, Spec (Tracts), Multi-Family DND DND 1212 Briarstone Dr. , Boulder City 89005 (Rental), Small Comm. Boulder City DND 1999

CONTINUED TopRankiNevada STATEWIDE BOOK OF LISTS Construction Companies (continued) Ranked by 1998 Gross Company Revenue CON STRUCTION COMPANY PHON E "'z ADDRESS REV ENU E SEN IOR NV EXECUYIVE 0::" E-MAIL I WEBS ITE (5000,000) SPECIALTI ES MAJOR CliENYS HEADQUARTERS N/A Holmes Construction Co. Inc. 775-359-3824 DND Cust. Residential Featured Builder/ ArrowCreek, Cust. Homes at Mike Holmes 1380 Greg St. , Sparks 89431 St. James's Village, Saddlehom Sparks [email protected] 1989 N/A Jaynes Corp. 702 -736·8876 DND Warehouse/ Flex, Retail, Ole., Dealerships The Howard Hughes Corp. , Fletcher Jones, Brooks Williams 2964 Meade Ave., LV 89102 Courtesy Dealerships, Lowes Albuquerque, NM jaynescorp.com 1988 N/A Kitchell Contractors 702-734-5334 DND Healthcare, Retail, Hospitality, Industrial, De· World Entertainment Centers, Peccole NV Corp., Bob Wallace 1771 E. Flamingo Rd. , Ste. 213-B, LV 89119 sign/Build Sunrise Hospitai/Mountainview Hospital, St. Phoenix, AZ kitchell.com Rose Dominican 1994 N/A Ledcor Industries Inc. 775-829·8887 DND Bldg., Industrial, Civil/Mining DDR Oliver McMillan, Carson Tahoe Hospital, Bryan Kneller 6880 S. McCarran Blvd ., Ste. 7, Reno 89509 REI , Costco Corp. , Homestake, Barrick, New· Seattle, WA [email protected] mont, Round Mountain Gold 1988 N/A Performance Contracting, Inc. 702 ·262-9442 DND Drywall Framing, EIFS Sys., Acoustical/ Specialty DND DND 2900 E. Patrick Ln. , Ste. 6A, LV 89120 Ceilings, Bldg. lnsulation/Firestopping, DND DND Monokote DND N/A Reel Construction Co. 775-359-0700 DND Fire Restoration , Water/Wind Damage, Addi· Sentinel Real Estate Corp ., Airport Gardens, Denn is Cavi glia PO Box 12458, Reno 89510 tions, Remodeling Farmers Ins. Group, State Farm Ins. Sparks DND 1979 N/A Reyman Bros. Construction 775-356·0150 DND Des./Build Commercial/Industrial, Seismic Retro· Various Nat'l Retail Clients, St. of NV Public Mike Reyman 151 S. 18th St. , Sparks 89431 fitting, Remodeling, ADA Compliance Wks., City of Reno, Communications Properties Sparks [email protected] 1970 N/A Statewide Construction Co. Inc. 702·458·3888 DND Home Improvements DND Gloria McCullough 3838 Raymert, Ste. 308 , LV 89121 Las Vegas DND 1996 N/A Swinerton & Walberg Co. 702-798·8966 DND Gen. Contracting Jackson Shaw/HI Las Vegas Ltd. Partnership, Joseph Pastore 6135 Harrison Dr., LV 89120 Marriott lntema~l Design Svcs. San Francisco , CA DND 1998 N/A Temp leton Development Corp. 702 -873 -6700 DND Carefree Sr. Living Apts. For Srs. 55+, Commer· DND Ken L. Templeton 3311 S. Rainbow Blvd., LV 89146 cial Property, Templeton Realty Co. Las Vegas carefreeseniors.com 1977 N/A Yancey Construction 775-786·6884 DND Tenant Improvements, Commercial, Design /Build AT&T, Washoe Co., Reno/Tahoe lnrl Airport Wayne E. Yancey PO Box 21066, Reno 89515 Reno DND 1996 DND = Djd not disclose ~LJSTS ~ Note: The above information was supplied by representatives of the listed companies in response to faxed survey forms . Companies not appearing did not respond. To the best of our knowledge. the information is accurate as of press time. HOOK OF L!J.:..it.CJ While f!Very effort is made to ensure accuracy and thoroughness. ef'l'OO and omissions do occur. Send corrections or additions on company letterhead to TopRa.nk Nevada Statewide Book of Usts, Research Dept. 2127 Paradise Rd ., LV. NV 89104.

1998 FIRM OF THE YEAR AMERICAN INSTITUTE OF ARCIDTECTS, NEVADA

4292 SOUTH MARYLAND PKWY LAS VEGAS, NEVADA 89119 ( 7 0 2 ) 7 3 1 - 2 0 3 3 e-mail:jma @ jmaarch.com

August 1999 • Nevada Business Journal 81 TopRankiNevada STATEWIDE BOOK OF LISTS Travel Agencies Ranked by Total Nevada Tflavel Agents

! TRAVEL A GENCY PHONE(S) SENIOR NV EXECUTIVE(S) ICI: A DDR ESS YEAR EST. IN NEVADA Prestige Travel American Express 702-251 -5552 160 142 • • • • • • • • • • ASTA, ARC, lATA, CLIA, Chamber of Com- Kathy Falkensammer 6175 Spring Mountain Rd., Las Vegas 89128 merce, American Express 1981 prestige-amex.com/[email protected] Players Express LLC 702-257-5035 40 55 e e e e e e e ASTA, ARC, lATA, CLIA, Chamber of Com- Warren J. Kaplan 2980 W. Meade Ave. , Ste. A, Las Vegas 89102 merce 1988 [email protected] Preferred Travel Services 702-228-4300 30 36 e e ASTA, ARC, lATA, CLIA, ICTA, Chamber of Elaine Steinberg 8437 W. Lake Mead Blvd. , Las Vegas 89128 Commerce, API, CROWN 1990 preferredtrvl.com

4 Las Vegas Tourist Bureau 702-739-1482 25 30 " e ASTA, ARC , lATA, Clia, Chamber of Com- Robert E. Morris 5191 Las Vegas Blvd. S., Las Vegas 89119 merce 1984 lvtb.com 5 Carlson Wagonlit/Escape Travel & Cruise 702-734-8987 21 26 • e ASTA, STAG, ARTA, ARC, lATA, CLIA, Len Yelinek 833 S. Rainbow Blvd., Las Vegas 89145 ICTA, Chamber of Commerce, SKAL 1973 e-escapetravel.com/ [email protected] 6 Travel Unlimited 775-329·0658 16 18 • e ARC , lATA, CLIA, ICTA E. Jane Peterson 110 S. Te rminal Way, Ste. 111 , Reno 89502 1981 [email protected] 7 Leisure Visions Travel 702-242-5200 15 e ARC, lATA, CLIA Miriam Seidel 3621 Estate View St., Las Vegas 89129 • 1994 8 AAA Travel 702-870-9171 12 200 ARC , lATA, CLIA, ICTA, Chamber of Com- Chris West 3312 W. Charleston Blvd. , Las Vegas 89102 merce 1987 8 Carlson Green Valley Travel 702-433-2211 12 12 • e ASTA, ARC, lATA. CLIA, ICTA Sharon Holmes Reed 2220 E. Serene St. , Ste. 100-3, Las Vegas 89123 1964 [email protected] 8 Commercial Travel Corporation 702-733-7887 12 14 • e ASTA, ARC, lATA, CLIA, GEM, Woodside Randall Wight 2458 E. Russell Rd ., Ste. B. Las Vegas 89120 Travel Trust 1990 ccarter1 [email protected] 8 Uniglobe Dazey Travel, Inc. 702-876-8470 12 16 • e ASTA, ARC, lATA, CLIA, Chamber of Com- Marty Quillin 4511 W. Sahara Ave., Las Vegas 89102 merce. Better Business Bureau 1962 [email protected] 8 Why Not Travel 702-567-8180 12 8 • e ARC , CLIA Donna Kenney 1419 N. Boulder Hwy., Henderson 89015 • • • • • • • DND 13 Uniglobe Commercial & Leisure Travel 702-944-3300 11 14 • e ASTA, ARC , lATA, CLIA, ICTA, Uniglobe Robin Klaholz 7312 W. Cheyenne Ave., Ste. 2, Las Vegas 89129 • • • • • • • 1986 sw.commercial1 @uniglobe .com 14 Barton, Barton & Associates, Inc. dba Barton Travel 702-383-8484 10 DND e ARC, lATA, CLIA, Chamber of Commerce, Gail Barton 625 S. Eighth St. , Las Vegas 89101 • • • • • • GEM, Cruiselink 1992 14 Nevada Travel Corp. dba Skyline Travel 775-828-3000 10 5 • ARC, lATA. CLIA, Riverside Group Roy Filkin 3005 Skyline Blvd., Ste. 110, Reno 89509 • • • • • • 1993 [email protected] 14 Team Travel, Inc. 702-248-8838 10 10 • e ASTA, ARTA, ARC, CLIA Art Bond 4085 Nevso Dr. , Ste. G. Las Vegas 89103 1994 [email protected] 14 Teplis Travel Service 702-796-1452 10 12 • • ASTA, ARC, lATA, Hickory Travel Network Monica Teplis 3770 Howard Hughes Pkwy. , Ste. 295, LV 89109 1994 teplis.com 18 Andiamo Tour & Travel, Inc. 702-362-2020 7 7 • e ASTA, ARC, lATA, CLIA, ICTA, GEM 3301 W. Spring Mountain Rd. , Ste. 10, LV 89102 18 Business Travel Center 775-324-1777 7 9 • e ASTA, ARC~ lATA, CLIA, ICTA, GEM DND 2600 Mill St., Ste. 400, Reno 89502 1994 18 Century Travel 702-732-2400 7 6 • ARTA, ARC , lATA, CLIA Bertha Steinberg 900 E. Desert Inn Rd. , Ste. 104, Las Vegas 89109 1990 18 Cruiseaholics 702-256-8082 7 8 CLIA, NACOA, IGLTA Terry Nelson 3230 E. Flamingo Rd., Ste. 2, Las Vegas 89121 1995 cruisin.com 18 Mickey Cole Travel Service 702-876-1410 7 11 • ASTA, ARC, lATA, CLIA, Chamber of Com- Michael Cole 4000 W. Flamingo Rd. , Las Vegas 89103 merce 1983 [email protected] 18 Uniglobe Travel Connection 775-329-6218 7 7 • e ARC , lATA, CLIA, ICTA, Chamber of Com- Liliana Kajans 2000 Mill St. Reno 89502 merce 1987 [email protected] 24 Above and Beyond Travel 702-563-0680 6 6 • e ASTA, ARTA, ARC , lATA, CLIA, ICTA, Mary Krawitt, CTC 1651 W. Warm Springs Rd ., Henderson 89014 Chamber of Commerce, GEM 1999 24 Classic Travel, Inc. 775-883-9331 6 4 • e ARC, lATA, CLIA, GIANTS Kathy E. Niederkorn 308 N. Curry St., Ste. 101, Carson City 89703 1984 [email protected] 24 Cruise Holidays of Las Vegas 702-871-7447 6 6 lATA, CLIA Bonnie Crosby 4825 W. Flamingo Rd., Ste. 10, Las Vegas 89103 1993 [email protected] 24 Discovery Travel 702-457-2444 6 6 • e ASTA, ARC, lATA, CLIA, ICTA, Chamber of Rose Dominguez, CTC 1711 S. Eastern Ave .. Las Vegas 89104 Commerce 1979 discoverlasvegas.com/[email protected] 24 Good Times Tour & Travel 702-878-8900 6 10 • e ARC, CLIA Annabelle Nitt 6509 Wild River Dr., Las Vegas 89108 1987 [email protected] 24 Maximum Travel 702-638-8408 6 e ASTA, CLIA, ICTA Bernice Hogan 3925 Martin L. King Blvd. , N. Las Vegas 89030 1996 [email protected] 24 North South Travel & Tours 702-734-6262 6 6 • e ARTA, ARC, lATA, GEM Patricia Romeo 2785 E. Desert Inn Rd ., Ste. 110, Las Vegas 89121 1981 31 A Quick Trip Inc. 702-259-0248 5 8 • • ARC , lATA, CLIA, Chamber of Commerce Bonnie R. McDaniel, R.N. 6537 Casada Way, Las Vegas 89107 1988 CONTINUED 82 Nevada Business Journal • August 1999 · -ar-tonatA · . I I te 111111111 <-rLLned - IIIII I Ill

First Class is still a luxury. But affording it isn't.

At National Airlines, we think everyone deserves

the opportunity to fly First Class. That's why we've

designed all of our planes to include 22 First Class

seats- more than you'll find on most other airlines.

In doing so, we've made First Class not only more

accessible, but more affordable. On average, Nation-

al's First Class fares are 30%-40% lower

than those offered by other airlines.

Naturally, you'll also enjoy all the luxuries of

First Class: hot meals, full china and silver service,

and reclining leather seats. There's no more relaxing

way to begin and end a business trip.

So next time you fly, why not go First Class?

After all , you can afford to. For reservations, contact

your travel agent, calll-888-757-JETS, or vi sit

www.nationalairlines.com.

ationat Airline<~· Las Vegi'Js' Hometown Airline~ ...... '."'.. ... ':.:_ •) ':·- •. ~ .· .. 1 ... ·' •. ··~ '.' . .: Sponsored by TopRankiNevada ~ational Airline.l· STATEW I DE BOOK OF L I STS LasVega s' Hometown Airline- Travel Agencies (continued) 1-888-757-JETS • nationalairlines.com Ranked by Total Nevada Travel Agents

TRAVEL AGENCY PHON E(S) NV NV R~ ~ rf : S~t:#f.t~~ SE NIOR NV ExecunvE(s) AD DRESS AGENTS EMPLYS, ~ ~ ~ ~ & ~ ~ .f ../ c! PROFESSIONAL A FFILIATIONS YEAR EST. IN NEVADA c . ~ "' Above All Travel 702-435-1600 5 5 .-r-; - ARC, lATA, CLIA Phillip Rejholec 4656 E. Sunset Rd., Henderson 89014 • • • • • • 1991 - I- 1- 1- 31 Around the World Travel 702-731 -1006 5 5 ASTA, ARC , lATA, CLIA, GEM Ethel R. Whitney 2003 Las Vegas Blv d. S. , Las Vegas 89104 • • • • • • • 19B3 - I- 1- 1- 1- 1- 1- 1- 1- 31 Creative Travel 702-547-6628 5 10 ASTA, ARTA, ARC , lATA, CLIA Julie Fredder 4180 S. Pecos Rd ., Ste. 200, Las Vegas 89121 • • • • • • • • • 1997 - I- 1- 1- 1- 1- 1- 1- 1- 31 Rainbow Travel 775-331-4666 5 DND ARC, lATA Mary Kay Staffon 1095 Spice Islands Dr. , Ste. 100, Sparks 89431 _ • • • • • • • • • • 1986 - I- 1- 1- 1- 1- 1- 1- 1- 31 Travel Shop 702-233-6444 15 3 ARC, lATA Judith Pemsteiner 3655 S. Durango Dr., Ste. 20 Las Vegas 89147 • • • • • • • • 1995 1- 1- 1- 1-1- 1- 1- 1- ( - 31 Uniglobe Happy Tra vel, Inc. 775-883-6400 5 6 ARC , lATA, CLIA Howard E. Barrett 1100 E. William St. , Ste. 109, Carson City 89701 • • • • • • • • 1989 mp.happy@uniglob e.com 1- 1- 1- 1- 1- 1- 1- Alpha Omega Trave I & Tours 702-889-6966 4 4 lATA 4350 W. S ring Mountain Rd ., Ste. 114, V 89102 • • 1- 1- 1- 1- Bonanza World Trav el - 775-883-4188 4 4 ARC, lATA, CLIA, Chamber of Commerce, Sylvia Sparks 1219 S. Carson St. , Carson City 89701 • • • • • BTS 1979 1- 1- 1- Carefree Travel Inc. 702-456-6717 4 ~ - ASTA, ARC, lATA, CLIA, Crown Travel Mara Dixon 4545 E. Tro icana Ave., Ste. 9, Las Vegas 89121 • • • • • • • _,1988 I ~ 1- - 1- - ,_ 41 Atlas Travel & Tours , Inc. 702 -451 -0000 3 3 - - ASTA, ARC, lATA, STPN Affiliate Edward Ghabbour 1516 E. Tropicana Ave., Ste. B-3 , Las Vegas 89119 • • • • • • • • • • 1989 1- - 1- 41 Dr. R's World Trave I 702-220-3243 3 1 - ASTA, ARC, lATA Dr. Rhianon Retfaluy 2631 S. Buffalo Dr., Ste. A, Las Vegas 89117 • • • • • • • • 1994 1- 1- - 1- - ,_ 41 First Discount Trave I 775-887-11 18 3 3 - - ARTA, ARC, CLIA, GEM Rupal Wiadhia·Martinez 501 S .Carson St. , Ste . 201, Carson City 89701 • • • • • 1989 1- 1- 1- Fun & Affordable 'f;ravel 702-255-1015 3 3 - - ASTA, ARTA, ARC, lATA, CLIA, GEM Jade Nolie 2251 Rampart, Ste. 347, Las Vegas 89128 • • • • • • • • • 1995 funandaffordable.co m/[email protected] _ - 1- - 1- - 1- Players Travel Servic e 702 -251-1999 3 5 Chamber of Commerce DND 3750 S. Jones Blvd. , Las Vegas 89103 • • • • • • 1998 playerstravel.com 1 1- 1- ~ 1- The Travel Place rn:237-5600 3 3 ASTA, ARC, lATA, CLIA Trina L. Machacek 201 N. Main St., Eu reka 89316 • • • • • • • • 1994 [email protected] - I - 1- 1- 1- 47 Anchors Aweigh Cr uise & Tours 775-849-2918 2 2 ·- CLIA, Chamber of Commerce Gary Farnsworth myplanet.neUancho rs aweigh • • • 1997 1- 1- 1- 1- 1- 1- 47 BNF Affordable Tra vel 702-657-0735 I ~ 2 - ARTA, Chamber of Commerce Bill Lieasl

E-MAIL BUDGET O RGANIZATION PHONE ADDRESS WEBSm MEMBERS AREAS SERVED SR . EXEClJTIVE Churchill Economic Development Authority 775-423-8587 [email protected] $115,000 Churchill Co., Fallon Willis Swan 446 W. Williams Ave. , Fallon 89406 150 Economic Development Authority-Esmeralda!Nye Counties 775-482-8139 governet.netlnv/ as/ eden $90,000 All of Esmeralda!Nye Counties-Tonopah, Goldfield, Sandy Harmon Sox 153 , Tonopah 89049 [email protected] 26 Beatty, Pahrump, Goatranch Economic Development Authority of Western Nevada 775-829 -3 700 nevadanet.com/ edawn $726,000 Washoe County, Reno, Sparks, Lake Tahoe Chuck Alvey 5190 Neil Rd ., Ste. 111, Reno 89502 [email protected] 325 Elko Development Authority 775-738-2100 DND DND West Wendover, Wells. Elko, Carlin, Elko County DND 355 5th St. , Elko 89801 DND Eureka County Economic Development Council 775-237-5484 [email protected] $112,000 Ron Carrion PO Box 14, Eureka 89316 Lincoln County Regional Development Authority DND Lincoln County, Pioche, Panaca, Caliente, Alamo, Dan Frehner PO Box 90, Pioche 9 Rachel Lyon County Economic Development Authority $100,000 Lyon County-Fernley, Day1on, Moundhouse, Silver Hale Bennett 227 S. Main St., Yerington 89447 200 Springs, Yerington Mineral County Economic Development Authority 775-945-5896 mineralcountynevada.org $40,000 Mineral County, Hawthorne, Walker Lake, Mina Dan Dillard PO Box 1635 , Hawthorne 89415 [email protected] DND Nevada Commission on Economic Development 775-687-4325 DND DND Statewide Bob Shriver 5151 S. Carson St., Carson City 89710 DND Nevada Development Authority 702 -791-0000 nevadadevelopment.org $1,200,000 Clark County A. Somer 3773 Howard Hughes Pkwy., Ste. 140-S, LV 89109 600 Hollingsworth Northern Nevada Development Authority 775-883-4413 nnda.org $300,000 Carson City, Douglas Co.-Minden/Gardnerville, Lyon Co.- Greg Nixon 310 s:Curry St. , Carson City 89703 320 Moundhouse/Day1on, Storey Co.-Virginia City/McCarran NTS Development Corp. 702-257-7900 ntsdev.com $5,000,000 State of Nevada Tim Carlson 2330 Paseo del Prado, Ste. C101 , Las Vegas 89102 60 Tri-County Development Authority 775-623-5777 teri@desertlinc .com $200,000 Humboldt County, Lander County, Winnemucca, Me- Cheryl Lyngar PO Box 2393, Winnemucca 89446 200 Dermitt, Battle Mountain, Austin Western Nevada Development District 775-883-7333 DND DND DND DND 308 N. Curry St. , Ste. 209, Carson City 89703 DND White Pine County Economic Diversification Council 775-2 89-3065 DND DND DND DND P.O. Box 135, Ely 89301 DND

DND ~ Did not disclose • ECEDC has a seven-member board. ~LISTS ~ Note: The above information was supplied by representatives of the listed companies in response to faxed survey forms. Companies not appearing did not respond. To the best of our knowledge. the information is accurate as of press time. BDDK OF L.!J.:.lt.tJ While every effort is made to ensure accuracy and thoroughness, erro~ and omissions do occur. Send corrections or additions on company letterhead to TopRank Nevada Statewide Book of Urts, Research Depl, 21 27 Paradise Rd., LV, NV 89104.

The Las Vegas Chapter An association run by of the Associated contractors, General Contractors for contractors.

{702) 796-9986

August 1999 • Nevada Business Journal 85

NEVADA BR I EFS

Las Vegas cost of living drops for Saint Mary's upgrades nuclear second consecutive month medicine system

Sportif USA announces trail repair Dropping restaurant prices and lower trans­ With the purchase of new equipment and partnership portation costs contributed to the second refined software in the nuclear medicine consecutive decrease in Las Vegas ' overall equipment in its radiology department, Sparks-based outdoor clothing manufac­ cost of living, according to the First Secu­ Saint Mary's Regional Medical Center in turer and distributor Sportif USA is giving rity Las Vegas area Cost of Living Report. Reno is now able to offer physicians and outdoor recreation a boost in Northern The overall cost of living fell 0.1 percent in patients imaging previously unavailable in Nevada. The company is partnering with May, compared to an unchanged cost of Northern Nevada. The new equipment al­ the Student Conservation Association living nationally. The two-month decrease lows for much faster and improved imag­ and the U.S. Forest Service to repair the trend follows a nine-month period of ing for cardiac and oncology patients, who Ophir Creek Trail in Nevada's Humboldt­ steady increases in the area's cost of living. previously had to travel to northern Cali­ Toiyabe National Forest. The six-week fornia for some of the procedures Saint trail restoration and maintenance program Two more companies join Mary's now offers. will allow hikers, equestrians and others to workers' comp fray traverse the six-mile route unimpeded for Allied Mortgage opens first Reno the firs t time in 17 years. Two companies have added their names to branch the roster of Nevada insurance firms seek­ Sun West Bank announces first ing to capitalize on workers' compensation Allied Mortgage Capital Corp. opened its month of profits coverage deregulation. Ascentra, a health­ first branch operation in Reno, and its sev­ care family of companies headquartered in enth in Nevada. The new office is situated April 1999 marked Sun West Bank's first Las Vegas, says it will service the employ­ at 70 Linden Street. Marsha Parker heads month of profits, coming after nine months ers of Nevada with Meadowbrook Insur­ the location as branch manager. of operation. As of May 31 , 1999, Sun West ance Group's workers' compensation Bank reported total assets of $52.3 million product. Also, Boston-based Liberty Mu­ Arthur Andersen adds business and total deposits of $41.1 million. Sun tual Group has begun offering its workers' risk consulting practice West has begun construction of its West compensation insurance to fully insured Flamingo main office, with completion ten­ Nevada businesses. The Group's workers' The Las Vegas office of Arthur Andersen tatively set for January. The Las Vegas comp accounts will be underwritten and added a new business risk, consulting and bank's temporary building remains opera­ serviced by Liberty Mutual Insurance assurance service for Nevada businesses. tional in the meantime. Sun West also oper­ Company and Colorado Casualty Insur­ The multidisciplinary professional fi.rm's ates a Summerlin branch office. ance Company. new service helps companies identify >

BolA opens national call center in Las Vegas ank ofAmerica opened a national call B center at 1351 Town Center Drive in Summerlin. Though the facility opened with 370 associates, the bank says the cen­ ter will eventually employ up to 900 tele­ phone banking representatives in the next 12 months. The Summerlin facility also houses the bank's Auto Deafer Group of about 170 associates. The center will han­ dle phone inquiries from customers in Nevada, New Mexico, Kansas and Mis­ souri, and will soon accommodate calls l~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~fo~o~m Florida, California and Washington.

August 1999 • Nevada Business Journal 87 NEVADA BRIEFS THE WORLD'S 1ST HANDHELD PHONE & PAGER WITH GLOBAL COVERAGE NOW AFFORDABLE !

• TOP EXECUTIVES • WORLD TRAVELERS • SEARCH & RESCUE • YACHTING & CRUISE •MINING INDUSTRY •POLICE • FIREFIGHTERS

BUY OR LEASE PHONES FROM $1 ,495 lOSECOND MINIMUM WORLD PAGERS BILLING FROM$350 ON SELECTED PLANS InSight Mountain Diagnostics opens Women's Wellness Center ® MOTOROLA . ··:: n an effort to more effectively provide installed at the center in May. The new de­ IRIDIUM l women's diagnostic services, Las partment also offers a separate entrance, + 1888-456-2334 Vegas-based InSight Mountain Diagnos­ check-in area and waiting room, as well tics created the Women's Wellness Center, as a comprehensive patient education dedicated solely to preventive women's di­ area. In addition the Women 's Wellness agnostic services. The center offers mam­ Center staff is trained to heighten the ed­ mography and bone densitometry capabil­ ucational aspect of the examinations and ities. A new bone densitometer (above) ­ to spend time with patients to ensure all which measures bone density and mineral questions are addressed. The center is a content to forewarn of osteoporosis - was result offeedbackfromfemale patients.

and control risks, thereby protecting and complete this month, represents the enhancing shareholder value. The new dis­ largest accounting firm acquisition and ciplines supplement the firm's established the first combination of its kind between business process risk consulting practice. a major frnancial services company and a top-10 accounting firm. H&R Block and McGiadrey & Pullen sign agreement Kaercher Insurance forms alliance with Chicago brokerage H&R Block Inc. and McGladrey & Pullen, LLP signed an agreement under Chicago-based Near North National which H&R Block will acquire substan­ Group and Nevada-based Kaercher Insur­ tially all of the non-attest assets of ance Agency formed a strategic al liance. McGladrey & Pullen, the nation's seventh Both brokerages provide commercial and largest accounting and consulting firm. personal insurance brokerage, risk man­ Block will purchase the assets for $240 agement and frnancial services. Kaercher million in cash payments over four years, will continue operating under the same plus the assumption of certain pension li­ name. The partnership allows Near North abilities with a present value of about $50 access to Kaercher's reputation and exper­ million. Block will also make contin­ tise in the Nevada marketplace, while gency payments tied to future perfor­ Kaercher and its clients benefit from Near mance. The acquisition, expected to be North's nationwide resources. •

88 Nevada Business Journal • August 1999 BUSINESS INDICATORS LATEST PREVIOUS YEAR YEARLY DATE PERIOD PERIOD AGO %CHG UNEMPLOYMENT ( .---~~ ANALYSIS Nevada 02/99 4-1 3-6 4-7 -12.77 conomic(II· activity·· in Nevada··· moved Las Vegas MSA 02 / 99 3-9 3-4 4-4 -11.36 forward briskly during April of 1999. Reno MSA -11.63 Nevada taxable sales collections for 02 / 99 3-8 3-6 4-3 E U.S. (SEASONALLY ADJUSTED) 03 / 99 4-2 4-3 4-4 - 4-55 March were up 14-48 percent above year­ ago levels. Clark County (Las Vegas Metro­ politan Area) posted a strong 16.73 percent RETAILACTIVITY ji,-~ gain. Washoe County (Reno Metropolitan Nevada Taxa ble Sales ($ ooo) 02/99 2,608,470 2,061,430 2,278.459 14-48 Area) recorded a 10.61 percent increase. Clark County 02/99 1,876,800 1,501,182 1,607,809 16.73 Gaming revenue, a good indicator of the Washoe County 02/99 41 5,799 322,142 375.911 10.61 status of tourism, was up 5.52 percent for U.S. Retail Sa les ($ MILLION) 242,239 239,918 224,801 7-76 April over year-ago levels. Again, Clark 03/99 County (up 7.11 percent) outperformed Washoe County (down 3.51 percent). GROSS GAMING REVENUE · .-l~ Moreover, the Las Vegas Metropolitan Area Nevada ($ ooo) 02/99 during the first four months of 1999 expe­ Clark County 02/ 99 rienced a gaming revenue increase of 12.7 Washoe Cou nty 02 / 99 83.343.414 86,061,305 86,371,110 -3-51 percent compared to a year ago for the same period. CONSTRUCTION ACTIVITY .;~ New property openings and increased convention business fueled the strong first­ Las Vegas Area Permits IJIInrtPr J1Prfnrmnnr:P. Air-trnnsrnrtntion New Residences 1Q99 5,205 4.718 5,110 1.86 passengers, an indicator of visitor activity, New Commercial 1Q99 263 290 353 -25-50 showed a corresponding pattern, up for Las Re no Area Permits Vegas (4.48 percent for the first quarter of New Residences 4Q98 666 842 655 1.68 1999) and down 9.84 percent for Reno. U.S. Month-to-month movements, however, may Housing Starts (ooo) 03 / 99 1,574 1,751 1,542 2.08 mask trends; therefore, some caution is warranted in making generalizations. Nev­ Total Construction ($BILLION) 02/ 99 697-4 714.8 646.0 7-96 ertheless, Reno's tourism market has tend­ ed to iag behind Las Vegas. National economic conditions have also U.S. Home Sales (ooo) 02 / 99 880 11.14 been good, with real gross domestic prod­ uct (GDP adjusted for inflation) up 4.96 TRANSPORTATION . .J~ percent for the first quarter, and unem­ Total Passengers (3) 7,668,939 ployment at 4.2 percent Though concern for future inflation has increased, largely McCarran Int. Airport, LV 4Q98 1,588,895 reflecting tight labor markets and contin­ Re no/ Tahoe Int. Airport 4Q98 ued wage gains, inflation as measured by State Taxable Gasoline Sales ($ooo) 02{99 6.64 the consumer price index (CPl) is only at 2.28 percent. Continued strong growth POPULATION ESTIMATES . ~-::;?Jilliiitf into the last half of 1999 could, however, Nevada push the Federal Reserve to act on con­ Clark County 1,255,200 1,192,200 5.28 cerns for future inflation. Some Fed watch­ Washoe County 0.86 ers and stock market analysts have al­ 308,700 ready begun to hedge. All in all, Nevada and the U.S. econo­ NATIONAL ECONOMY ~--il!. mies continue to grow. The prospect is for Consumer Price Index (4) 03/99 166.2 165 162.5 2.28 1999 to closely fo llow 1998- another good Money Supply-M1 ($ BILLION) 03 / 99 1,104.60 1,108.00 1,078.20 2-45 year. Indeed, U.S. economic indicators Prime Rate 03 / 99 7-75 7-75 7-75 0.00 point to sufficient strength to push expan­ Three-M onth U.S. T-Bill 03/99 4-5 1 4.28 5-03 -10.34 sion into the year 2ooo. Continued U.S. ex­ Gross Domestic Product ($ BILLION) 4Q98 8,681.20 8,384.20 pansion through February 2000 will result 8,799-70 4-96 in the longest expansion on record. NOTES: (1) houses, condos, townhouses; (2) 30 yr. FH A fixed; (3) enplaned/deplaned passengers; (4) all urban consumers SOURCES: Nevada Dept. of Taxation ; Nevada Employment Security Deptartment.; UNLV, Center for Business and R. KEITH ScHWER, UNLV Center for Business Economic Research; UNR, Bureau of Busin ess and Economic Research; US Dept. of Commerce; US Federal Reserve. and Economic Research COMPILED BY: UNLV, Center for Business and Economic Research •Figures not available.

AuguSI 19'19 • Nevada Busin es.< journal RQ NEVADA How does your company support the arts, and why is such support important?

Arts, KNPR Public Radio, ticipate in these organiza­ Nevada Shakespeare in the tions. Our employees serve Park, Nevada Symphony on the boards of directors, ---. Orchestra, the Churchill Arts and they volunteer for many . ' Council and the Pershing of the activities sponsored County Museum. In addition, by this important-aspect of I ~- the company has supported our community. • ••••••••••~ dozens of similar organiza­ tions in Arizona and California where Southwest Gas serves. LAURA SCHULTE 'c ~:1 Support of the community 's President & CEO ' -~ cultural activities has been a Wells Fargo Bank Nevada focus of the Southwest Gas MICHAEL 0. MAFFIE philanthropic commitment for rior to our merger, both of the world around us. Strong President & CEO many years. Cultural activi­ P Norwest and Wells Fargo arts within communities al so Southwest Gas ties enhance the quality of life supported the arts throughout improve our quality of life and in our communities and that's the state and that support has­ contribute to our overall eco­ n the past year, Southwest something every good corpo­ n't changed. Experiencing the nomic development Wells I Gas has provided financial rate citizen should support. arts, be it through an exhibit, Fargo is proud to support the support to the Las Vegas Sym­ Just as important as finan­ dramatic presentation or con­ arts and what they do to en­ phony, the Nevada Ballet The­ cial support is encouraging cert, provides a unique oppor­ rich the lives of the people atre, Nevada School of the employees to actively par- tunity to expand our insights within our communities. •

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