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CORPORATE STANDARDS Logo | Fonts | Color Palette LOGO VERSIONS

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CORPORATE STANDARDS Logo | Fonts | Color Palette LOGO VERSIONS CORPORATE STANDARDS Logo | Fonts | Color Palette LOGO VERSIONS There are two versions of the Duke Realty logo: Stacked version Horizontal version No variations should be made from the use of these logos other than those allowed in these standards. © 2017 Duke Realty 2 LOGO ELEMENTS The Duke Realty logo is made up of the leaves symbol, Duke logotype, and the Realty logotype for both the stacked and horizontal versions. Leaves Symbol Duke Logotype Realty Logotype Logo Never alter or modify the logo. The relationship of all components of the logo (size of each element, alignment, and space between elements) has been carefully considered and should not be changed in any way. Logotype The logotype is in a customized font for Duke Realty. No attempts should be made to alter the font or to duplicate it for other uses. The logotype should never appear without the leaves symbol. Duke Realty © 2017 Duke Realty 3 Symbol The leaves symbol should appear with the logotype. The leaves may appear separate from the logotype if used for national marketing campaigns or other corporate initiatives. Please contact the Brand Manager for guidance on using the leaves for any other purpose. Symbol Reproduction The logo should be reproduced only from digital files provided on disk. No attempts should be made to redraw, respace, or modify the logo. No arrangements of the logo other than those illustrated are acceptable. Never use a xeroxed logo or scan a logo from a printed piece. © 2017 Duke Realty 4 Scaling & Sizing When sizing the logo, care should be taken to ensure it is scaled proportionately. For the stacked logo, the minimum size is 0.75” wide .75" For the horizontal logo, the minimum size is 1.5” wide. 1.5" © 2017 Duke Realty 5 Spacing To prevent the identity from becoming visually crowded, clear space must surround the logo. At a minimum, this clear space should be the height of the three-leaf symbol. Backgrounds It is preferable that the logo be reproduced on a white background in full color. If the logo appears on any color other than white, the single-color version of the logo should be used in black or as a reverse. The logo should never be used as solid green. Avoid using the logo on background imagery or patterns that may appear busy, detract from the logo, or affect readability. Acceptable Unacceptable Unacceptable reverses reverse background © 2017 Duke Realty 6 LOGO COLOR Two standard colors have been selected for use with Duke Realty’s logo: black and Duke Realty green (PMS 363). These approved colors should be given first consideration when applying the logo to various applications. Screen tints of these colors should never be used. Green Black Green Spot Color Whenever possible the logo should be reproduced in two spot colors. When printing using conventional, offset commercial printing methods, Black and Pantone PMS 363 Green should be used when printing on coated paper. When printing on uncoated paper, Black and Pantone PMS 369 should be used. Once dry, PMS 369 on the uncoated sheet will take on the appearance of PMS 363. Four-Color Process When PMS 363 is not available, the green may be reproduced from a four-color process build of 68% cyan, 0% magenta, 100% yellow, and 24% black. Electronic Applications All electronic uses (web, presentations, screen savers, email files) of the Duke Realty identity should appear in full color. The RGB equivalents for Duke Realty colors are: black RGB 0/0/0 and PMS 363 green RGB 67/149/57. © 2017 Duke Realty 7 Single Color When reproduced in only one color, the logo should be printed only in solid black or reversed out of a solid color background. Do not apply a screen tint to the leaves. Architectural Exception Additional considerations have been made for use of the logo in architectural installations which may deviate from the above color guidelines. Please consult the marketing team before using the logo in an architectural capacity. © 2017 Duke Realty 8 COLOR PALETTE Duke Realty Green* Duke Realty Green This color will only be used in the logo. It should not appear in any other part of the design, except in the case of leasing signage. *When printing on uncoated paper, Black and Pantone PMS 369 should be used. Once dry, PMS 369 on the uncoated sheet will take on the appearance of PMS 363. R 67 C 68% R 32 C 55% G 149 M 0% G 83 M 0% 363 C 5477 C B 57 Y 100% B 82 Y 27% web hex #429538 K 24% web hex #205351 K 73% R 110 C 55% R 0 C 100% G 203 M 0% G 77 M 17% 346 C 3025 C B 152 Y 47% B 113 Y 0% web hex #6eca97 K 0% web hex #004d71 K 51% R 197 C 24% R 0 C 85% G 193 M 18% G 110 M 0% 452 C 562 C B 157 Y 42% B 98 Y 50% web hex #c5c09c K 0% web hex #006e62 K 31% R 154 C 0% R 255 C 0% G 139 M 11% G 198 M 24% Warm 123 C Gray 9 C B 125 Y 20% B 39 Y 94% web hex #998b7d K 47% web hex #ffc627 K 0% R 190 C 20% R 188 C 0% G 149 M 32% G 97 M 59% 465 C 471 C B 91 Y 58% B 36 Y 100% web hex #bd955a K 0% web hex #bc6123 K 18% R 145 C 17% R 179 C 0% G 165 M 0% G 40 M 100% 5497 C 1807 C B 165 Y 9% B 45 Y 96% web hex #91a5a4 K 36% web hex #a83338 K 28% © 2017 Duke Realty 9 TYPOGRAPHY Type Definition Duke Realty’s standard corporate typeface is Gotham. Gotham Book ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890~!?“”$¢@#%&*() Gotham Narrow ABCDEFGHIJKLMNOPQRSTUVWXYZ (light) abcdefghijklmnopqrstuvwxyz 1234567890~!?“”$¢@#%&*() Gotham Narrow ABCDEFGHIJKLMNOPQRSTUVWXYZ (Medium) abcdefghijklmnopqrstuvwxyz 1234567890~!?“”$¢@#%&*() © 2017 Duke Realty 10 If Gotham is unavailable, Arial may be substituted. Arial ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890~!?“”$¢@#%&*() Arial Narrow ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890~!?“”$¢@#%&*() Arial Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890~!?“”$¢@#%&*() The Optima font can be used in headlines on HTMLs or collateral pieces such as the fronts of invitations and postcards. Optima is not to be used as body copy. Optima Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890~!?“”$¢@#%&*() © 2017 Duke Realty 11 Type Usage Different sizes of Gotham or Arial are used for different applications. Below is an example of typographic hierarchy on an 8.5” x 11” page using the Gotham or Arial typeface. An example of using Optima is also below. Typographic hierarchy should be determined based on the size of the document or application. Headline GOTHAM BOOK 14PT, ALL CAPS Subheadline 1 Gotham Narrow Medium 11pt Subheadline 2 Gotham Narrow Medium 10pt Copytext Gotham Narrow Light 10pt Captions Gotham Narrow Light 7pt Here is the same hierarchy in Arial: Headline ARIAL REGULAR 14PT, ALL CAPS Subheadline 1 Arial Bold 11pt Subheadline 2 Arial Bold 10pt Copytext Arial Narrow 10pt Captions Arial Narrow 7pt Here is an example of Optima used as a headline only. This font is not to be used as body copy. Headline OPTIMA REGULAR 14PT, ALL CAPS © 2017 Duke Realty 12.
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