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89 Congress St., Rumford, Me. Area Code 207 364-3701 P4ortamotift9 afsd Petdcutaicitied ñ &Woo - Volevi.. , 1FAu4et a nd NEWSMUSICN B C a P7e¢u9c 9uueft - 251 WATER STREET' 1400AUGUSTA, RADIO MAINE 207 623.4735 eAt Ztowd qlow tc Leaf SERVICE TEMPLE FARM TON SOMERSET CLINTON BURNHAM DIXMONT \-- WRDO MEXICO FRANKLIN WILTON FAIRFIEL: BENTON UNITY OXFORD RUMFO RD 5 IO 15 20 I o Sco% o{ Mi/es I FALIVER KENNEBEC COUNTY'S W I NTH ROP R EADFIE LD LIBERTY AUGUSTA HAL LOW E LL Population COVERAGE AREAMAINE - ALL BROADCASTING MAINE COUNTIES SYSTEM MARKET 989,100 (MAIL RECEIVED FROM 12 OTHER COUNTIES) STATIONFIRST N O XUNION \ / Retail Sales ROCKLANDI $1,634,943,000 ANDROSCO AUBURN FoodSpendable Sales Income . . . . $2,248,733,000$ 430,087,000 POLAND SPRING LEWIS E THOMASTON AutomotiveFarm Income ROBERT E. EASTMAN & CO., INC... Represented Nationally By . . $ 310,172,000269,679,000 CUMBERLAND LISBONFALLS COTTAMAR IS - 1 1 1 1 1 1 1 1 1 1 1 1 I 1400 1 I 1 1 1 I MAINE BROADCASTING SYSTEM WLBZ 6201- 1 II WCSH 970I. I 1111 ill WRDO lA l l MAINE BROADCASTING SYSTEM W L B Z WCSH WRDO =0o I W R D O Pe't4ocuéieíe4 ProgramPlay -byPersonalityProgramBRUCE -Play Sports FIELDING Manager PAUL GERVAISNews Director Program Personality GREG EVANS News Program Personality LOU BEGIN News Program Personality JOHN J. News Program Personality BOB WEST Music Women's Features KATY PERRY NEWS.. newsNBC broadcasts "News On daily; The 45 Hour", -minute followed news -weather immediately -sports by presentation Local and State at 5 p.m. news daily. with more actualities, more hard news - 22 local MUSIC.. easy listening contemporarypersuasive. music through 8 p.m., then more youth oriented; program hosts outstanding - affable, friendly, SERVICE. is NBC"Personals"meetings;our most "Second important daily and Sunday", interviews"Community asset: "Analogue", coverage at aDatebook" local of andhotel Governor's specialseveral with community timesnews conferencesdaily; and social and leaders,State House artists, activities, writers, City etc.; Council play-by-play and School local Board sports; programs. local church services; community events; reports from YMCA; HOURS - 5:30 A.M. to 12:05 A.M., Monday -Saturday 7:00 A.M. to 12:05 A.M., Sunday ESTABLISHED 1932 K r Lovell PARIS bron Sta J v chfie V c ndolph hitefield rson e,t Lovel r st-rs i;s r1 Lltchfi d C Head hite el I é ua Win: e urg Hams n ewist n A a bl bs Durham: isb e LisBo Pe Fallssco ha A N Edg uscngus'mb cester Into za dge b = ristoPe b aquld undPoudl O/cord Pond 'ram' W Bald E Seb Walnut Hil New Har c Mt/( FallsKezar mis ENTRAL W' dha o t eewakeri 3a 4t Pemaquid Pt WPOR149OKÓ Maine . u insl Damariscove l Portland, rsonsfleld fr ltlej ebea-u OrrsI , rl Popham Beach E Limingto out ,r0 I B Bailey! l Small Pt 0 W-terboro Iis r rtland cLAND G 54Cliff PS G P Acto W: -rboro arbor 71) m Prouts Neck L7 Cape Eliizabetl. Represented by Acto Sp Biddef Ocean ParkOld Orchard George P. Hollingbery Co. Kettell-Carter (Nationally) ISt' W Le Leban nebano W Ken unk nebunkport eachwood Biddeford Pool (National Sales Manager) Robert Gold(New England) o T Moody 0 Webhannet Kennebunk Beach Population Coverage WPOR BASIC MARKET DATA* 297,600 gunqult PassengerHomes withCars Radios with Radios 98,17089,100 e Great has d k Beach GeneralDrugFoodRetail Merchandise Sales $573,999,000 39,361,00098,395,00011,039,000 ery Point ork Harbor Boon l FilingHomeAutomotiveApparel StationsFurnishings *Source-SRDS Market Data 7/1/62 - 7/1/63 69,736,00022,024,00028,201,00011,640,000 NationalGeorge Representative P. Hollingbery Co. National Sales Manager Robert Gold New England Representative Kettell-Carter InYOUR Hildreth Station PORTLAND, MAINE YOUR I-Iildreth Station PORTLAND, MAINE MQRNNG MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY

00 News e O D 05 Dick Johnson how Frank FixarisShowVY 30 News a

6 35 Dick Johnson how Frank Fixaris Show . Frank Fixaris Show 45 Dick Johnson how Radio in Portland, Maine

00 News 10 Dick Johnson :how . Frank Fixaris Show 1000 Watts - -1490 KC 25 Weather . Frank Fixaris Show 35 Dick Johnson Show . Bible Speaks To You íl Studios: 477 Congress Street 745 Sports Extra . Bible Speaks To You 'I Tel. 773-8111 Twx: 207-781-5550 55 ABC News i Vice Pres. & General Mgr. Station Manager Walter L. Dickson Keith H. Fowles 00 Yankee News Old Fashioned Revival Hour g10 Dick Johnson Show . Old Fashioned Revival Hour 25 Speaking of Sports . News and Weather 30 Dick Johnson 1how Hour of St. Francis

55 ABC News

00 Yankee News r World Tomorrow NATIONAL RATE CARD NO. 7

World Tomorrow 915 Dick Johnson Show Dated December 1, 1963 30 News . Flair Reports Flair Reports 35 Dick Johnson Show FrankFixaris Show GENERAL PROGRAM RATES 55 ABC News t. } hr 1 hr. 10 min. 5 min. 1 Time 40.00 30.00 20.00 15.00 00 Breakfast Clot . Dick Johnson Show FrankFixarisShow 26 Times 39.00 29.00 19.00 14.50 15 Breakfast Chi- . Dick Johnson Show FrankFixarisShow 52 Times 38.00 28.00 18.00 14.00 30 Breakfast Clrt . Flair Reports Flair Reports 104 Times 37.00 27.00 17.00 13.50 1045 BreakfastCli.t . Dick Johnson Show FrankFixarisShow 156 Times 36.00 26.00 16.00 13.00 55 ABC News _ 260 Times 35.00 25.00 15.00 12.00

00 Yankee News .. News 10 Frank Fixaris£how ..DickJohnson Show College News 313 News . Flair Reports Flair Reports 1135 Frank FixarisShow . Dick Johnson Show Frank Fixaris Show ANNOUNCEMENTS

55 ABC News CLASS AA 6:00-9:00 A. M. and 4:00-7:00 P. M. MONDAY THRU FRIDAY

Minutes 30/20 ID's 1 Time 12.00 9.00 6.00 AFTERNOON 26 Times 11.00 8.25 5.50 52 Times 10.00 7.50 5.00 104 Times 9.50 7.15 4.75 00 News 260 Times 9.00 6.75 4.50 11010 Frank Fixaris.how . Dave Jackson Show Fred Nutter Show 312 Times 8.00 6.00 4.00 L 25 Flair Reports . Weekend Sports Weekend Sports 520 Times 7.50 5.65 3.75 30 Frank Fixari:Show . Dave Jackson Show Fred Nutter Show 1000 Times 7.00 5.25 3.50 55 ABC News

00 Yankee New' 10 Frank Fixari:Show - Dave Jackson Show Fred Nutter Show 30 News . Flair Reports Flair Reports 1 35 Frank Fixari:Show - . Dave Jackson Show Fred Nutter Show CLASS A - All Other Times 55 ABC News - Minutes 30/20 ID's 1 Time 10.00 7.50 5.00 26 Times 9.00 6.75 4.50 Dave Jackson Show Fred Nutter Show 00 Jack Tupper how . 52 Times 8.00 6.00 4.00 Dave Jackson Show Fred Nutter Show 225 Flair Report- . 104 Times 7.50 5.65 3.75 News News 30 Jack Tupper how . 260 Times 7.00 5.25 3.50 Dave Jackson Show Fred Nuiter Show - - 55 ABC News . 312 Times 6.50 4.90 3.25 520 Times 6.00 4.50 3.00 1000 Times 5.00 3.75 2.50

00 Jack Tupper how ..DaveJackson Show Fred Nutter Show 30 News . Flair Reports Flair Reports Fred Nutter Show 3 35 Jack Tupper 'how . Dave Jackson Show 55 ABC News . FREQUENCY SATURATION PLAN

. 00 Jack Tupper how . Dave Jackson Show Fred Nutter Show CLASS AA 25 Flair Reports . Weekend Sports News . 30 Jack Tupper how Dave Jackson Show Fred Nutter Show 6:00-9:00 A. M. and 4:00-7:00 P. M. 4 55 ABC News . MONDAY THRU FRIDAY Minutes 30/20 ID's 5 @ 9.00 45.00 6.75 33.75 4.50 22.50

00 Maine News 10 @ 8.50 85.00 6.40 64.00 4.25 42.50 05 Jack Tupper'how . Dave Jackson Show Fred Nutter Show 15 @ 8.00 120.00 6.00 90.00 4.00 60.00 30 News . Tom Harmon Sports Weekend Sports 20 @ 7.75 155.00 5.85 117.00 3.90 78.00 5 35 Jack Tupper 'how .. Dave Jackson Show Fred Nutter Show 30 @ 7.50225.00 5.65169.50 3.75112.50 55 ABC News 50 @ 7.00 350.00 5.25262.50 3.50175.00

EVENING CLASS A - All Other Times

Minutes 30/20 ID's 00 Yankee News r 5 @ 7.00 35.00 5.25 26.25 3.50 17.50 10 Paul Harvey , Maine News Drew Pearson 6.50 65.00 4.90 49.00 3.25 32.50 15 Report on Sperts - Drew Pearson 10 @ 15 @ 6.00 90.00 4.50 67.50 3.00 45.00 25 Weather . Tops In Sports 20 @ 5.75 115.00 4.35 87.00 2.90 58.00 30 Alex Drier News I, Sunday Morning Headlines Top Story of Week 165.00 4.15 124.50 2.75 82.50 640 Tom Harmonsports . 30 @ 5.50 250.00 3.75187.50 2.50 125.00 50 Bob Considihe .. Tom Harmon Sports Tom Harmon Sports 50 @ 5.00 55 ABC News .

00 Edward P. Morgan . Yankee News . 15 Flair Reports . Tom Harmon Sports 20 Fred Nutter Show Jack Tupper Show Sunday Showcase 55 ABC News r WPOR SPECIAL FEATURES Metropolitan Opera

00 Fred Nutter Show to. Jack Tupper Show Sunday Showcase City Council Meetings Flair Reports . Tom Harmon Sports Flair Reports Harness Racing 8 2530 Fred Nutter Show ». Jack Tupper Show Sunday Showcase 55 ABC News UPI News

00 Fred Nutter Show . Jack Tupper Show Sunday Showcase 25 Flair Reports Tom Harmon Sports Flair Reports 30 Fred Nutter Show - Jack Tupper Show Sunday Showcase 55 ABC News . PORTLAND'S NO. I SPORT STATION Sunday Showcase 00 Dick Clark Reports . Jack Tupper Show NOTRE DAME FOOTBALL 05 Fred Nutter Slow - Jack Tupper Show Sunday Showcase BOSTONTRERE SOX BASEBALL 30 News ' BOSTON PATRIOTS FOOTBALL IU35 Fred Nutter Scow . Jack Tupper Show Sunday Showcase BOSTON BRUINS HOCKEY 55 ABC News BOSTON CELTICS BASKETBALL SCHOOLBOY BASKETBALL 00 ABC News . Yankee News Yankee News SCHOOLBOY FOOTBALL 10 Sounding Beard Sunday Showcase COLLEGE BASKETBALL 30 Sounding Bard Sunday Showcase LITTLE LEAGUE BASEBALL 1135 Sounding Bard Sunday Showcase NEW YORK GIANTS FOOTBALL 45 Sounding Bhard . Sunday Showcase DARTMOUTH COLLEGE FOOTBALL 12:00 News e . :. r_ - ,, ,_ .IAM -... ,,,, e ti . -,-1.., _ .- ^Z. 1A111 n. 7 `--11» tiltíb5r)onaywLw ',-'MA1 WZ:CS AM CO`T1MAGS MAP, FROM T RA:=I T TsR COLDsr --- ron.nota s. 11NS,_ 2 nDM1CJa 1 IowO . 1300031k41 111, COLO VrS2)'rlII,GTOLT COUNTY,MAINE sTf cLI E,r ro I sr. - 1 ,r^ pER.rAsars -- 1^ SwAa.v KV aa Eni.eAdy? cne ww_Dn.._.A:VMw a...a.rtler-+lrur. rws 1 ANN +s t !e o 1 t ]c . a Sca.' a v "..DW"!1\ ssrdumMeyp ...... -N G. N1ea,.., LaMé rS. 4,J\otAr00ws«, E L , MAXIMUM DAYT DU COVERAGE .... CLEARSIGNAL.. .TESTED ACnIs ASSADaMSEAS ALL 1ST11 1451 aTn111p aCMOCrsn rL alA1a.'u ACH,1 LwE Súrrq-tif-' 't fM . \ Gr-bush \

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N. Hollis Center

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Bridgewater Greenfield Centreville AHOOST(IuK Monticello Bloomfield Littleton Hartland

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Weston*'Fosterville York Mills Reed Danforth/ NEW BRUNSWICK McAdam s -"N St. Croix Vanceboro Brockway WHOU CANADA Moulton, Maine MAINE Dumbarton Rolling Dam 1340 KC 1,000 Watts Tops field

St. Stephen CALAIS." WADY St. George Calais, Maine Woodland 1230 KC 1,000 Watts Andrews

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WFST AM/FM MARKET FACTS Population ('70 Census)* 92,463 P.O. Box 600 Household (1969) 26,770 Consumer Spendable Income $237,109,000 Caribou, Maine 04763 CSI per household 8,857 Tel: (207) 496-3731 Total Retail Sales 153,277,000 Retail Sales Per HH 5,726 Food 37,077,000 Drug 3,710,000 General Mdse 20,956,000 Apparel 7,444,000 Home Furnishings 3,853 p00 Automobiles 29,860,000 Service Stations 11,045,000 * 1970 Census. All other figures 1/71 SRDS. 1. . ,ba°.as1ra`.

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Nona) ®Stole Capital .6. County Seats ,Canty nee Sn..eo

LimeYm,. POPULATION KEY Ymu.q, conk.1I Z1 50,000 to 100,000 02,500 to 5,000 W.hb,nn. F. Fa,rR;id OO 25,000 to 50,000 01,000 to 2,500 0 500 to 1,000 Ynn1e.. ®Pr.sgu.htl " ® 20,000 to 25,000 Y.,ren°°.W:rM .1..0o, 0 10,000 to 20,000 0 250 to 500 ..,...:.._.-l'zr-. ....- © 5,000 to 10 ,000 C Under 250 L . PISCATAOUIS

_.._ . 1J1.-. >,c_. i 5000 WATTS PENOBSCOT COUNTIES 116Counties) 3erving The Rich {CennebeValley Name of Population County 1960 COVERAGE gf ANDROSCOGGIN 86,312 CONTOURS Ponen° AROOSTOOK .106,064 CUMBERLAND 182,751 PRIMARY 0.5 MV/M. , w...6.. SW -m.ó INTERFERENCE FREE FRANKLIN 20,069 HANCOCK .__ . 32,293 SECONDARY 0.1MV/M KENNEBEC .. 89,150 ! KNOX _...._ 28,575 °4d 18,497 11w°1M LINCOLN OXFORD 44,345 E.AWGnuI.1. 126,346 Yro:w wen e ION.1 PENOBSCOT o°I°" WASHINGTON`r.«.n PISCATAQUIS 17,379 . M °.. 1. SAGADAHOC 22,793 a,., SOMERSET 39,749 (m,.. WALDO 22,632 U+ugc,°Y,, WASHINGTON 32,908 l:,n.ln 6W YORK 99,402 TOTAL 969,265 ,a,,11 Plebe.. FMWI.b.u`nn to°anr wwm,oe,`°.k.. ?

aq II.M,WT HANCOCK °G ...... le,PP, Cem..o .IDwrra, ^ 6wn.M.,n1.,µ'

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97 MARKET DATA PRIMARY

°rya....:.¡' COUNTY 1960 POPULATIONRETAIL SALES n°., o3.3n°,I Kennebec 94,000 $119,369,000 w.. CUMBERLAND tre°Lo,..r . 40,700 38,297,000 ob. I. ~Ow , Somerset I 23,600 21,068,000 1 ¢.Kee1f1,... _Yx Waldo 1,:f.,...,, i, .l4 '`n. Penobscot 136,200 161,854,000 1'.dé .f Franklin 20,700 19,897,000 YORK :^wn., °jt.m, J Q .tC2 Lm,,,.. (ftt .N s Gorse,' ¿ Piscataquis 17,800 19,101,000 I,° w ^ 1,r,,,Weslóroak C``:,Ji?o,Urº1áód ' xa,e e.r,,. S.Poii!cr,d 'r.Y.,i n Totals 333,000 $379,586,000 `4On Ira. :n n. `:.cUn:1.Pn. .I SECONDARY i5.^^º'°' OV CkOnh.rdle.h A,y,d ae. Hancock 33,500 $ 43,305,000

LO.,dl f1..fu1c r....,w^ IM P M Oxford 45,700 49,036,000 'Flego, SSnN.,y .4m,.,.. ,L. en..,, Androscoggin 86,600 115,419,000 .. Yn. &.° ... Cumberland 193,300 280,983,000 Sagadahoc 24,000 21,781,000 .N `::: E ,.'e1 ;~,.. 1r Lincoln 19,200 25,564,000 u rj,,/...... e, ; Knox 29,700 39,952,000 ;,T.so':r. Totals 765,000 $955,626,000 1tj _ Millinock et ° Mnote Rice. E. Millinockto rihru Jackman p tong Pond. Misr Jackman Sta MedZy PENOBSCOT tale Pod,' PISCATAOUIS

Greenville Hs.--

SOMERSET Fold Winn. Conll

o+r ^.,.^ o e °Shirley Milk Brownville Jct., so Late Atox; Lincoln 0 t. e." ?FRANKLIN medfoed ItlAchord awiloiDerby Corarunk 1.40,wiona°° West Enfield Burlingtas Eustis oFlogstoR

OXFORD °La Grange Strattono ChadeStoft °Skiver, Mall dbodford Center KennebngoLok. Cot obossett ° Bingham 0 Greenfield 0 HANCOCK l non Lak.° o Doltas Cothgon Harm Enter °Rangeley N New Old Town o Milford M. Iv Ooi.nssrw °Omar Pond Portland 0 SaintoArbans Saloon o born °Great Works Hartland ° Levant 0 Orono Modrid° E. Modnon Phillips Hermon %kosher it Sty East Asan° Brewer °Eddingtwi °Plymouth West S. Brewer° °Houghton o Byron° eNorridgewock lucerne nWolikun Highlands Dedham Roxbury. Orrin ton Clinton Winterport Andover° ort Frye ° Ysk Forrrungto Fairfield, W. Chi fiend

Mexico. 1°°11s Prospect 0 E°. Orroad SiNorth Newry° dlonville Sullivan Rumford Homed Rumford h.° Newry o Stockton Sprs. Chisholm o Center oVossolboro Morrill ivermore Falls Montville Belgrade °East Canton, KEN BreiPast.¿I PenobscotE.aNi,"ii Bethel Montville D °tocke Os W Beth! ° Hartford S. Ching 0 Livermore aroolr Bryant Pond E Weeks Mills °Wayne Augusta 1°Brooksville Sumner I Greenwood° 0 W. Parrs o°Seal Harbor

--slontaerrY Is Paris Farm Monmouth* KNOX N. Waterford Norsstare.cb. S. Paris °Randolph

Litchfield ° Gardiner 'toter E.Wotedord Hebron &Gardiner o 4t left orNl° dobo S Waterford SCOGGIN

°hell Oxf do LINCOLN window Mechanic .Lewiston Roc °N. Frveburg 0 Falls Az- 0UM to s Bolsters menmdh °New Cool* 01,1316oro eon Poland °,°""tAMER SAGEhOtk Newcastle, Dernariscotr Fryeburq ton Case rDenmark° le aco enan e o Eon Upper Gloucester Durham Topsh rn o ownódd Brownfield° E.Hiram° Sebago :520trajnii

Hirano LAND er". Freeport. Idwto S.Hsom Porter ° Falls Cumberland ten.. o St °Sebago lake Falmouth °E. Porsonfi A \s- (1)) YORK ington vd.tamaa a, Gorham* e.rteld IWu BastOn Westbrook g Newfield WoterP Portland KIM UMW) °Bar w. S.Portland

'rout, Neck Go SISCO PORTLAND, ME. /Sari naval' ALAltred KennebunkPort Biddeford Pool

2,Csn? Porpoise 560 KC 5000 WATTS 'Wells Beach

Odu S: S. Benvick a Seale of Miles 11 Eliot J, 0 10 20 10 k olE iriYork Harbor ery Point AUGUST

Copyright, American Map Company, New York License No. 11990

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WBME covers the entire Penobscot Bay area like a blanket . . , gives you the only local DAILY advertising medium for Waldo County.Inner Circle on map denotes Primary Service Area. Outer Circle shows Secondary Service Area.

Bangor

I

f}ucksport

Brooks Ellsworth

Stockton Springs

\ Searsmont P Northport -J yi ,Lincolnvilk, P..-.

Camdan

Rockland

STUDIO AND OFFICES

SCHOOL STREET

BELFAST, MAINE Telephone 1 230 ONYOUR DIAL DAY AND NIGHT 333-2277 -p- --) )-1-

250 Watts Rates Card #1 September,1464 UnI'smitoc! YOUR GWDE TO MORE VALUE Hours PER ADVERTISING DOLLAR Ftlie

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ISAXT SINIL PARK Patten Ripoge,

NEW "Po efauNSwICad el Macwahoc Danl o.rj

Mattawamkeag in ' Pond Greenville ..t=a Greenville ty, Jun Cl. Brownville pringheld Topsfield -5) Sebéc Lake Janet St. Stephens i ..w14r..., Car Ltuna meet "Sl'atton over Foicr011 Saponac 'Calais

PlenaId Bngham Ochrossor Am gire Id I 1 dope ele 24 urn "11 t Albans Wesley 'esidg

reldle Phillips Newport r 3M wh an IPits red Upton id Burnham Lucerne

Andover ng aterdi Cherry reId e oft ver - Searsport Gilead more antcn Belfast Blue ills Hill Petit Manan Harbor t.m1,4 Nary Pork of 'N -E SPa sieshcio Loel Norway Lake °Nth Jeffers Camden ei 4.1 e. yl Hair son Out , Hub ewiston a Idrboro ocklan C Poland Urn a rhaen Lisbon N-ecaalleP m rscotta Thomaston ridgtOn SC Falls o Pond WiScasOyl ryeb rg SPt Naples ertiants a aro Gray , C. oothbay a Free50 , ehlaquid Point earouth CÑ-n Point Cornish 'mC t, onhegan ortland ' ;le Gorha COMPUTER 0 Itylvibt and Sam Cotimuts tOrchardPoolteach 5,000 WAITS 910 KC/s iddelord SEPT. 1,1954 ennebunkporl

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ark Beach orb Harbor HILDRETHONE OF THE STATIONS SERVING MAINE dmundston 1/ WAGM Presque Isle, Maine lI. Madawas a 5,000 950kc. CIa ir 25v'., 39 l,r,, Box 1149, Presque Isle, Maine 04769 soois'','',' 1 (Washburn Road) St Leonard 19 Van BUferc 1 Tel.207-764-4466 Twx. 710-229-1631 StFrancis ('russ L., Guerette 1.\,. 14 .5 my/m or) . i \ , 22 Grand Falls ,\i r/ Lorin Eagle Lake Eagle ,.. AFB 23. L o Jemtland St Froul Li estone Plaster Rock 23 89 N E W ish I Caribou Fort Fai iel n ' aver ortage 14 B R S W Presqueisle Perth

Ashlan ` a 25 o< Aroostook Junipe lot St Pk `- Masardis -- MarsHill ma n quapan Glassville L Alunsungan°stouk - - Florenceville Bridgewater - L <°,. - 11 Grand I. 8 - ' Hartland Stanley 5choeis

kket P Monticello 13 o L 13 (lmcnlru. L Shin ;Woodstock Pond s myr 11 Hou ton Mills

IIaQ 13 - Patten 46 o 17

AROOSTOOK COUNTY, MAINE * TOTAL HOMES: 26,770 POPULATION: 107,200 REPRESENTED BY: SPENDABLE INCOME (1969): $237,109,000 TOTAL RETAIL SALES (1969): $153,277,000 ALAN TORBETT ASSOCIATES, INC., New York FARM POPULATION (1970): 5,400 GROSS FARM INCOME (1969): $ 59,887,000 KETTELL-CARTER, INC., Boston Food $37,079,000 Automotive 29,860,000 ANDY MC DERMOTT SALES, LTD., Toronto, Canada Gen. Merchandise 20,956,000 Service Stations 11,045,000 Apparel 7,444,000 Walter L. Dickson, President Home Furnishings 3,853,000 Stanley A. Lyons, VP & General Manager Drug 3,710,000 Ken Theobald, Local Sales Manager *SRDS March 1971