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Area Code 207 364-3701 P4ortamotift9afsd Petdcutaicitied ñ ..&Woo ,anda - P7e¢u9c Volevi 1FAu4et 9uueft WRDO NEWSMUSICN B C eAt Ztowd qlow tcLeaf 1400AUGUSTA, RADIO MAINE TEMPLE251 WATER STREET' SOMERSET207- 623.4735 SERVICE FARMITON CLINTON BURNHAM DIXMONT FRANKLINWILTON \-- MEXICO FAIRFIEL: BENTON UNITY OXFORD oRUMFOSco% 5RD o{ Mi/esIO 15 20 KENNEBEC COUNTY'S ILIVER FA R EADFIE LD LIBERTY WAUGUSTA I NTH ROP FIRST HAL LOW E LL N O X\ COVERAGEMAINE BROADCASTING AREA - ALL SYSTEMMAINE COUNTIES MARKET (MAIL RECEIVEDSTATION FROM 12 OTHER COUNTIES) UNION RetailPopulationSpendable Sales Income $2,248,733,000$1,634,943,000989,100 / ANDROSCOAUBURN ROCKLANDI POLAND SPRING Food Sales . LEWIS AutomotiveFarm Income... .. $ 310,172,000430,087,000269,679,000 LISBON COTTAMARE IS - THOMASTON MAINE620 BROADCASTING970 ROBERTRepresented E. EASTMAN SYSTEM 1400Nationally & CO., By INC. CUMBERLANDMAINE BROADCASTINGFALLS SYSTEM 1 I I 1 1 1 I 1 1 1 1 1- 1II 1 1 1 1 1 WCSH1 1 I. 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ProgramBOBMusic PersonalityWEST Women'sKATY PERRY Features NEWS.. newsNBC broadcasts"News On daily; The Hour", 45 -minute followed news immediately -weather -sports by Local presentation and State at 5 news p.m. withdaily. more actualities, more hard news- 22 local MUSIC..persuasive. easy listening contemporarymusic through 8 p.m., then more youth oriented; program hosts outstanding - affable, friendly, SERVICE. isNBC"Personals"meetings; our "Secondmost daily important and Sunday", interviews"Community asset: "Analogue", atcoverage aDatebook" local andofhotel Governor's specialseveral with communityprograms. times news daily; conferences andlocal social churchand leaders, State services; House artists, communityactivities, writers, etc.;City events; play-by-playCouncil reports and fromSchool local YMCA; sports; Board HOURS - 5:307:00 A.M. A.M.ESTABLISHED to to 12:05 12:05 A.M., A.M., 1932 Monday Sunday -Saturday K r Lovell PARISbron Sta J v chfieV c ndolph hitefieldrsone,t e urgLovel rst-rsi;s Lltchfid C Headhite Ielé uaWin: Hams n r1 ewist n Abl a bs WPOR149OKÓ e e cester. IntoDurham: isbLisBoP Fallsscoha AN Edg uscngus'mb= risto b undP Maine za dge b oudl Portland, 'ram' PeNewaquld HarMt/( c O/cord Pond W BaldE Seb W' dhaWalnut Hil 4t Pemaquid Pt FallsKezar mis ENTRAL o t fr,rultlej insl OrrsI eewakeriDamariscove3a l Ersonsfleld Limingto rout ebea-u Bailey! ,rll Popham Beach c054CliffI BP Small Pt0 rtlandLAND G W-terboroIis arbor Cape Eliizabetl.GPS ActoActo W: -rboro Biddef71)m OceanOld Orchard ParkProutsL7 Neck GeorgeRepresented P.(Nationally) Hollingbery by Co. ISt'Sp Leban n Biddeford Pool Kettell-Carter(New England) W Le ebano W Ken unk Kennebunknebunkport Beacheachwood (NationalRobert Sales Gold Manager) oT Moody0 gunqultWebhannet PassengerHomesPopulation withWPOR CarsCoverage Radios with BASIC Radios MARKET DATA*297,60098,17089,100 eGreathasd k Beach GeneralDrugFoodRetailSales Merchandise $573,999,00039,361,00098,395,00011,039,000 ery Pointork Harbor Boon l FilingHomeAutomotiveApparel*Source-SRDS StationsFurnishings Market Data 7/1/62 -69,736,00022,024,00028,201,00011,640,000 7/1/63 National Representative National Sales Manager New EnglandKettell-Carter Representative InYOURHildreth StationPORTLAND, MAINE GeorgeYOUR P. HollingberyI-Iildreth Co. Robert Gold StationPORTLAND, MAINE MQRNNG MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY 00 News e O D 05 Dick Johnson how Frank FixarisShowVY 30 News a 6 35 Dick Johnson how Frank Fixaris Show . Frank Fixaris Show 45 Dick Johnson how Radio in Portland, Maine 00 News 10 Dick Johnson :how . Frank Fixaris Show 1000 Watts - -1490 KC 25 Weather . Frank Fixaris Show 35 Dick Johnson Show . Bible Speaks To You íl Studios: 477 Congress Street 745 Sports Extra . Bible Speaks To You 'I Tel. 773-8111 Twx: 207-781-5550 55 ABC News i Vice Pres. & General Mgr. Station Manager Walter L. Dickson Keith H. Fowles 00 Yankee News Old Fashioned Revival Hour g10 Dick Johnson Show . Old Fashioned Revival Hour 25 Speaking of Sports . News and Weather 30 Dick Johnson 1how Hour of St. Francis 55 ABC News 00 Yankee News r World Tomorrow NATIONAL RATE CARD NO. 7 World Tomorrow 915 Dick Johnson Show Dated December 1, 1963 30 News . Flair Reports Flair Reports 35 Dick Johnson Show FrankFixaris Show GENERAL PROGRAM RATES 55 ABC News t. } hr 1 hr. 10 min. 5 min. 1 Time 40.00 30.00 20.00 15.00 00 Breakfast Clot . Dick Johnson Show FrankFixarisShow 26 Times 39.00 29.00 19.00 14.50 15 Breakfast Chi- . Dick Johnson Show FrankFixarisShow 52 Times 38.00 28.00 18.00 14.00 30 Breakfast Clrt . Flair Reports Flair Reports 104 Times 37.00 27.00 17.00 13.50 1045 BreakfastCli.t . Dick Johnson Show FrankFixarisShow 156 Times 36.00 26.00 16.00 13.00 55 ABC News _ 260 Times 35.00 25.00 15.00 12.00 00 Yankee News .. News 10 Frank Fixaris£how ..DickJohnson Show College News 313 News . Flair Reports Flair Reports 1135 Frank FixarisShow . Dick Johnson Show Frank Fixaris Show ANNOUNCEMENTS 55 ABC News CLASS AA 6:00-9:00 A. M. and 4:00-7:00 P. M. MONDAY THRU FRIDAY Minutes 30/20 ID's 1 Time 12.00 9.00 6.00 AFTERNOON 26 Times 11.00 8.25 5.50 52 Times 10.00 7.50 5.00 104 Times 9.50 7.15 4.75 00 News 260 Times 9.00 6.75 4.50 11010 Frank Fixaris.how . Dave Jackson Show Fred Nutter Show 312 Times 8.00 6.00 4.00 L 25 Flair Reports . Weekend Sports Weekend Sports 520 Times 7.50 5.65 3.75 30 Frank Fixari:Show . Dave Jackson Show Fred Nutter Show 1000 Times 7.00 5.25 3.50 55 ABC News 00 Yankee New' 10 Frank Fixari:Show - Dave Jackson Show Fred Nutter Show 30 News . Flair Reports Flair Reports 1 35 Frank Fixari:Show - . Dave Jackson Show Fred Nutter Show CLASS A - All Other Times 55 ABC News - Minutes 30/20 ID's 1 Time 10.00 7.50 5.00 26 Times 9.00 6.75 4.50 Dave Jackson Show Fred Nutter Show 00 Jack Tupper how . 52 Times 8.00 6.00 4.00 Dave Jackson Show Fred Nutter Show 225 Flair Report- . 104 Times 7.50 5.65 3.75 News News 30 Jack Tupper how . 260 Times 7.00 5.25 3.50 Dave Jackson Show Fred Nuiter Show - - 55 ABC News . 312 Times 6.50 4.90 3.25 520 Times 6.00 4.50 3.00 1000 Times 5.00 3.75 2.50 00 Jack Tupper how ..DaveJackson Show Fred Nutter Show 30 News . Flair Reports Flair Reports Fred Nutter Show 3 35 Jack Tupper 'how . Dave Jackson Show 55 ABC News . FREQUENCY SATURATION PLAN . 00 Jack Tupper how . Dave Jackson Show Fred Nutter Show CLASS AA 25 Flair Reports . Weekend Sports News . 30 Jack Tupper how Dave Jackson Show Fred Nutter Show 6:00-9:00 A. M. and 4:00-7:00 P. M. 4 55 ABC News . MONDAY THRU FRIDAY Minutes 30/20 ID's 5 @ 9.00 45.00 6.75 33.75 4.50 22.50 00 Maine News 10 @ 8.50 85.00 6.40 64.00 4.25 42.50 05 Jack Tupper'how . Dave Jackson Show Fred Nutter Show 15 @ 8.00 120.00 6.00 90.00 4.00 60.00 30 News . Tom Harmon Sports Weekend Sports 20 @ 7.75 155.00 5.85 117.00 3.90 78.00 5 35 Jack Tupper 'how .. Dave Jackson Show Fred Nutter Show 30 @ 7.50225.00 5.65169.50 3.75112.50 55 ABC News 50 @ 7.00 350.00 5.25262.50 3.50175.00 EVENING CLASS A - All Other Times Minutes 30/20 ID's 00 Yankee News r 5 @ 7.00 35.00 5.25 26.25 3.50 17.50 10 Paul Harvey , Maine News Drew Pearson 6.50 65.00 4.90 49.00 3.25 32.50 15 Report on Sperts - Drew Pearson 10 @ 15 @ 6.00 90.00 4.50 67.50 3.00 45.00 25 Weather . Tops In Sports 20 @ 5.75 115.00 4.35 87.00 2.90 58.00 30 Alex Drier News I, Sunday Morning Headlines Top Story of Week 165.00 4.15 124.50 2.75 82.50 640 Tom Harmonsports . 30 @ 5.50 250.00 3.75187.50 2.50 125.00 50 Bob Considihe .. Tom Harmon Sports Tom Harmon Sports 50 @ 5.00 55 ABC News . 00 Edward P. Morgan . Yankee News . 15 Flair Reports . Tom Harmon Sports 20 Fred Nutter Show Jack Tupper Show Sunday Showcase 55 ABC News r WPOR SPECIAL FEATURES Metropolitan Opera 00 Fred Nutter Show to. Jack Tupper Show Sunday Showcase City Council Meetings Flair Reports .