Transferability Study
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TRANSFERABILITY STUDY CARD4ALL – “YOUR CITY IN YOUR POCKET” June 2018 TABLE OF CONTENT 1.1: INTRODUCTION 4 1.2: EU POLICY CONTEXT 5 1.3: GOOD PRACTICE DESCRIPTION 6 1.3.1: THE CITIZEN CARD USER JOURNEY 8 1.3.2: THE CITIZEN CARD STATE OF ART 9 1.3.3: FUTURE DEVELOPMENTS 12 1.4: GOOD PRACTICE TRANSFER POTENTIAL 12 2.1: INTRODUCTION 18 2.2: PARTNERS PROFILES 19 2.2.1: SUCEAVA “T HE ENTRANCE GATE TO BUCOVINA ” 19 2.2.2: JURMALA “T HE BIGGEST RESORT CITY OF LATVIA ” 22 2.2.3: SASSARI “A CITY OF SERVICES ” 24 2.2.4: AVEIRO “WHERE NATURE AND RESEARCH COMES TOGETHER TO INCREASE WELFARE ” 28 2.2.5: CLERMONT FERRAND “L ABORATORY OF INNOVATION ” 31 2.2.6: ANTWERP “A METROPOLIS ON A HUMAN SCALE , A CITY THAT IS CULTURALLY RICH WITH A NEVER -ENDING APPETITE FOR INNOVATION ” 34 2.3: TRANSFER POTENTIAL ASSESSMENT 36 3.1: INTRODUCTION 42 3.2: TRANSFER NETWORK METHODOLOGY 43 3.2.1 EXPERIENTIAL LEARNING STAGE 44 3.2.2 REFLECTIVE LEARNING STAGE 45 3.2.3 CONTEXTUAL SUPPORT FOR LEARNING 46 3.2.4 NETWORK MEETINGS WITH URBACT SECRETARIAT AND NUP S 47 3.2.5 VIRTUAL MEETINGS 47 3.2.6 THE AD -HOC SUPPORT 47 3.3: NETWORK OUTPUTS 48 3.4: COMMUNICATION AND DISSEMINATION 48 CONCLUSION 49 CARD4ALL, "Your city in your pocket", is a Transfer Network focused on the implementation of innovative services and technologies through a Citizen Card System. It allows cities to gather information to improve their services and participative processes. It can be applied to promote social inclusion, local trade, urban mobility and sustainable living, thus creating a Smart City with Smart Citizens. This Urbact Good Practice presents a high potential for transferability and replication in different European cities and contexts. 3 / 51 THE GOOD PRACTICE 1.1: Introduction In recent years, several smart card solutions for public and private services of cities with different technical infrastructures and business models has emerged considerably, which triggers new business and technical opportunities . Today smart cards are utilized in a wide range of service domains including finance, health, government, leisure and transportation. Appropriate standardization on interoperability and security of smart cards has an important impact in this development. The use of smart cards as an alternative mean for public services has become a viable option for many cities . Up to now, several smart card solutions have been proposed and implemented with different technical requirements and business models. They are assuming different forms like; destination cards, tourist card, city pass, tourist pass, loyalty cards, citizen card or city card. By offering great value and convenience, smart card solutions have become an important asset for cities to engage with citizens , increase productivity of public services, attract tourists and other benefits. The city of Gijón realized 16 years ago the untapped potential that a Citizen Card could bring to the quality of life in the city by enabling life in cities to be smoother and quicker and allow for more time for things that people truly value: family, motivating tasks, and enjoyable leisure. Citizen Card helps people to save time in their daily activities like commuting and shopping, or reduce the costs of housing, mobility or home appliances and other services. During this time, the city of Gijón has broadened and improved the offered services in the Citizen Card. Furthermore, it has consolidated its versatility thanks to the existing direct proportionality between the increase in the offered services and the use by the citizens, thus the motto “Gijón in your pocket” and the project branding sentence “Your City in Your Pocket”. Once the project was launched, in 2002, Gijón participated in a European work group about Smart cities, to discover good innovative practices related to it. The Citizen Card established itself as an identification method with access to several municipal services, as well as a method of payment for them. The card’s objectives from the beginning were: to offer citizens good quality services, have one card for all municipal actions, improve existing functions and add new ones. Gijón City Council wanted to modernize its institutions , improve the infrastructure and apply modern working techniques to offer citizens good quality public services and make Gijón into a role model regarding electronic services thanks to the possibilities brought about by the birth of the Citizen Card. CARD4ALL , is a partnership led by Gijón (ES), with Suceava (RO), Jurmala (LV), phase I partners, and Aveiro (PT), Sassari (IT), Clermont-Ferrand (FR) and Antwerp (BE) as enlargement partners for phase II. The network is committed with the good practice and it shares the identity of being small and medium sized European cities . By participating in CARD4ALL project, the cities have the opportunity to develop their digital strategy, to increase transparency of the information available to the citizen, to promote healthy habits, socialization and social inclusion and to facilitate the participation of citizens in relevant issues about their city. To leverage the good practice knowledge and to make it transferable to other cities a set of activities was performed, such as: desk-research, a survey to city card users in Gijón, site visit from the Lead Expert (LE) to Gijón and 2 transnational meetings organized in Jurmala (May 2018) and Gijón (July 2018). This was complemented with extensive email and skype communication between the CARD4ALL partners and the Lead Expert. The following 12 steps approach was implemented to develop the Transferability Study : 4 / 51 Step 1: LE visit to the Good Practice city (May); Step 2: Good Practice questionnaire – Transferability Potential – (June/July); Step 3: KoM in Jurmala (June); Step 4: Good Practice survey in Gijón (July); Step 5: Cities questionnaires 1 st version – July; Step 6: Meeting in Gijon with all the partners (July); Step 7: Cities questionnaires 2 nd version – 7th of September; Step 8: First draft of transferability study – 7th of September; Step 9: Virtual meetings with the partners (skype, phone, …); Step 10: Site visits to the city partners (if needed); Step 11: Second draft of transferability study - 14 th of September; Step 12: Final version of transferability study – 21 st of September; 1.2: EU Policy Context Information and Communication Technology (ICT) accounts for half of the productivity growth in the EU; thus, the launch of the Digital Agenda that seeks the development of ICT networks and provision of digital interactions with public services ranging from obtaining information to managing administrative procedures and online voting. The Digital Agenda presented by the European Commission (EC) forms one of the seven pillars of the Europe 2020 Strategy , setting growth objectives for the EU by 2020. In this way, it aims at a better use of ICT’s potential to foster innovation, economic growth and progress. This idea was already underlined in the e-Europe 2005142 Action Plan approved by the Seville European Council in June 2002 with the aim to translate the widespread internet connectivity already promoted by the e-Europe 2002143 action plan into increased economic productivity and improved quality of and access to services for all European citizens based on a secure infrastructure available to the largest possible number of people 1. The Urban Agenda for the EU , adopted by the Pact of Amsterdam in May 2016, sets digital transition as one of the key priorities to be implemented in EU urban authorities, requiring integrated action at the EU level by multi-level cooperation to enforce it locally. Regarding the EU’s Urban Agenda, we would highlight the Digital Transition Partnership that deals with some of the topics that will be covered in the CARD4ALL Transfer Network : e-government, key enabling technologies, urban platforms and data, standardization and interoperability . This approach is thus reinforced by the European Smart Cities Initiatives : the future of European cities can only be smart and without a well planned and executed digital transition there will be no smart cities. Progress on the digital transition is an essential pillar for the next steps towards smarter cities and societies. One of the thematic objectives present in the EU Cohesion Policy during 2014-2020 is "to enhance access to, and the use and quality of ICTs". This includes developing ICT products and services and strengthening ICT applications for e-government, e-learning, e-inclusion, e-culture and e-health . Citizen Cards as an instrument are directly connected to this objective but the main goal for CARD4ALL Transfer Network is to emphasize that Citizens Cards are multipurpose enablers that strengthen research, technological development and innovation to contribute to a better urban environment and social inclusion by promoting policies (use of public transport, recycling, social benefits, etc...). The following examples can help to illustrate the perspective mentioned above: 1 http://eur-lex.europa.eu/legal-content/EN/TXT/?uri=URISERV%3Al24226 5 / 51 The Citizen Card will contribute to a sustainable urban living because it promotes and facilitates the use of public transport as well as other sustainable ways of transportation such as bikes, car sharing or electrical vehicles. The Citizen Card identifies people and it contains details about their socio-economic situation ; this fact allows us to adapt the prices of the different services, contributing by this way to the reduction of poverty. The Citizen Card concept is becoming increasingly popular around the world – sometimes with services run by municipal services, tourist authorities, sometimes by a company. The concept appeals to both the service providers and the users. There are several initiatives at EU, Member States or city level as mentioned in the Transferability Study that are paving the way in terms of legal, political and technical framework for the implementation of city cards.