Isn’t it time you started loving your web content management system?

“I am a technical guy, so I “OmniUpdate is a really great “I’m the only developer at Illinois appreciate it being built on XML software company, but they’re Wesleyan, so I didn’t want to and XSL. I can understand the also a really great development spend any more time than I flexibility that gives us; the fact partner. It’s always a resounding had to learning a proprietary that there is no dependency on ‘Yes, we’re game, what do you language for templating. XSL any kind of particular page type. We can create want to do, when do you is an open web standard anything that we want to do it, let’s go that I can use in lots of want.” and play!’” different platforms.”

C. Daniel Chase Dawn Truelsen Michael Gorman Lead Web Administrator Associate Director, Web Communications Senior Web Developer The University of Tennessee at Chattanooga California State University, Fresno Illinois Wesleyan University

Watch demos and enter to win an Watch at the OmniUpdate booth!

Live Demos Enter to Win! Monday, October 20 10:15 AM — Amanda Crittenden Come by the OmniUpdate booth to enter to win an University of Utah Marriott Library ! 3:45 PM — C. Daniel Chase WATCH The University of Tennessee at Chattanooga The winner will be announced: Tuesday, October 21 10:15 AM — Robin Kelly Tuesday at 10:40 AM The University of Texas at Tyler 3:45 PM — Rich Paul OmniUpdate

omniupdate.com • blog.omniupdate.com • twitter.com/omniupdate • facebook.com/omniupdate • google.com/+OmniUpdateInc • youtube.com/omniupdateCMS Ian Shane, Flickr On behalf of the #heweb14 conference and program committees, welcome to the HighEdWeb Annual Conference in Portland, Oregon. You have chosen to attend the conference created by and for Higher Education Web Professionals, and we’re happy to have you with us. Strong presentations We have two great keynotes, Dr. Moira Gunn and Chris Hardwick, and 70+ sessions on topics from programming to marketing to management to usability and design. You’re sure to find something to match your interests! Table of And remember life begins at the end of your comfort Contents zone: attend a couple sessions outside your core discipline to maximize your conference experience. Welcome...... 1 President’s Message...... 2 Epic people About HighEdWeb...... 3 Code of Conduct...... 2 We also invite you to join the community that is Stay Connected (WiFi, Online)...... 4 HighEdWeb, a community that values open access to knowledge and resources, supports each other’s success HighEdWeb Academies...... 4 and fosters a culture of service. Events...... 5 LINK and Live Blogging...... 7 Attend Monday’s Hackathon event, where we offer our All I Need to Know About Social I Learned from Web skills to support a local non-profit organization the Muppets...... 8 toward success. And don’t miss Sunday’s welcome Six Questions with Moira Gunn...... 12 reception at Punch Bowl Social or Tuesday’s Big Social Six Questions with Chris Hardwick...... 14 Event at World Forestry Center — some of the best ideas, Going Green With Content Strategy...... 16 partnerships and friendships come from these informal Rescue the Content...... 20 interactions and networking. Sessions at a Glance...... 21 Conference Schedule...... 27 Much thanks Sunday, October 19...... 27 Thank you for choosing to attend our Annual Conference. Monday, October 20...... 28 And thank you to all the people that helped make this Tuesday, October 21...... 40 year’s conference a success, including the conference Wednesday, October 22...... 61 committee, program committee, volunteers and sponsors. Sessions by Tags...... 64 We wouldn’t be “keeping it weird” in Portland without Presenters...... 68 you! Sponsors...... Back cover SaraClark, HighEdWeb 2014 Annual Conference Chair 2014 ANNUAL CONFERENCE / PORTLAND OREGON 1 President’s Message I’m more than a little excited to welcome you to HighEdWeb 2014 in Portland, Ore., our very first Annual Conference on the West Coast! This is a milestone for the Association, made particularly significant we mark the 15th anniversary of the first meeting of a small group of NYS higher ed Web pros -- a small group who would come to be known as HighEdWeb.

HighEdWeb has grown a great deal in those 15 years, but our commitment to our central mission -- “striving to advance web professionals, technologies and standards in higher education” -- remains true. You can see that in the fantastic learning that happens at our Regional Conferences (four in 2014), our Annual Conference (70+ presentations, 700+ attendees), and our Academies (Leadership, plus the new Technical and Integrated Marketing Academies). It’s highlighted as we launch our first student-centered conference, CrowdSource Summit, to welcome emerging young professionals into the field. It shines in our online journal LINK and in the great benefits that are part of Association Membership. And it’s a core part of the HighEdWeb strategic planning process the Board of Directors has been working on in the last year and that we’ll be talking about all this week.

I have to imagine that those founders must be amazed by all that the Association has grown into -- I know I certainly am! Above all, I think they’d be most proud of all of you, the incredible HighEdWeb members. You ARE HighEdWeb; you have built this community, you are why we are here, and we’re so very honored to work to with you to advance our shared profession. Onward! And have a great HighEdWeb 2014! Colleen Brennan-Barry President, Higher Education Web Professionals Association Ian Shane, Flickr

2 HIGHER EDUCATION WEB PROFESSIONALS ASSOCIATION HighEdWeb is an organization of professionals working at institutions of higher education. We design, develop, Code of Conduct About HighEdWeb manage and map the futures of higher education. The HighEdWeb community is awesome. And we Board Conference Program want it to keep on being awesome for everyone. Members Committee Committee As we look forward to a great conference, we wanted to remind everyone of what we know you • Colleen Brennan-Barry, • Sara Clark, Chair • Doug Tschopp, Chair already know: President Missouri State University Augustana College Monroe Community College • Doug Ruschman, Vice-chair • Lori Packer, Vice-chair HighEdWeb is dedicated to providing a @colb Xavier University University of Rochester harassment-free conference experience for • Sven Aas, Vice president • Michael Hostad, Vice-chair • Sven Aas everyone, regardless of factors such as sex, Mount Holyoke College • Colleen Brennan-Barry Mount Holyoke College gender, gender identity and expression, sexual [email protected] Monroe Community College @svenaas • Kirk Anne orientation, ability, physical appearance, body • Jessica Clements State University of New York at • Patti Fantaske, Secretary size, race, ethnicity, nationality, culture or religion. • Patti Fantaske Geneseo Pennsylvania State University The Pennsylvania State Harassment may take a variety of forms and in a [email protected] • C. Daniel Chase University variety of environments, including in person or @pfwebczar University of Tennessee at • Cliff Jenkins Chattanooga online. Attendees asked to stop any harassing • Dale Grady, Treasurer Xavier University • Glenn Donaldson behavior are expected to comply immediately. • Michael Hostad, President • Shelley Keith The Ohio State University emeritus University of Mary Washington If a participant engages in harassing behavior, • Mark Greenfield [email protected] • Dan Laird the conference organizers may take any action @mhostad University at Buffalo State University of New York at they deem appropriate, including warning the • Sara Clark Oswego • Karen Hackett offender or expulsion from the conference. If you Missouri State University • Dale Grady The Pennsylvania State [email protected] University are being harassed, notice that someone else • Luis Menchu @smcl Portland Community College • Tonya Oaks Smith is being harassed, or have any other concerns, • Seth Meranda • Brian Panulla Henderson State University please contact a member of conference staff Concordia University, Nebraska • Anne Petersen • Lacy Paschal immediately — you may locate a conference [email protected] Rightpoint Vanderbilt University staff member on the conference floor, report to @smeranda • Erik Runyon • Aaron Rester the conference office or registration/information • Tonya Oaks Smith University of Notre Dame University of Chicago Law desk, or call our HEWEB Hotline: (339) Henderson State University School [email protected] • George Sackett 36H-EWEB. St. Louis Community College @marleysmom • Matt Ryan • Jeff Stevens Carleton College Conference staff will be happy to help University of Florida • Robin Smail participants contact hotel/venue security or local • Tom Wojciechowski The Pennsylvania State law enforcement, provide escorts, or otherwise Daemen College University assist those experiencing harassment to feel safe • Jason Woodward • John Wagner for the duration of the conference. We value you, Princeton University your safety and your attendance.

2014 ANNUAL CONFERENCE / PORTLAND OREGON 3 CM Keiner, Flickr Stay Connected HighEdWeb Academies http://www.highedweb.org/academies/ Twitter HighEdWeb #heweb14 HighEdWeb Academies provide interactive • The Leadership Academy offers a holistic learning experiences in small group settings, view of what goes into being a web leader to Website 2014.highedweb.org featuring workshop-style presentations from enhance and develop your skills. leaders in the field. • The Integrated Marketing Academy Blog link.highedweb.org Each HighEdWeb Academy provides a unique introduces the concept of integrated opportunity for 25 attendees to take a deep dive marketing communication in the higher into a specific topic for 1.5 days, and at the end education environment and show you ways to Hotline (339) 36H-EWEB of this intensive experience you’ll gain valuable implement it on your campus. skills. • The Technical Academy helps web Convention Center WiFi This year, HighEdWeb offered three Academies application programmers learn skills

before the Annual Conference: essential to taking their work to the next SSID: HighEdWeb Annual Conference Password: heweb14 level, regardless of platform or language preference.

Congratulations to this year’s graduates. We invite Track Codes and Hashtags you to consider these professional Academies next year. Each track has a code and, each session in that track, a number: e.g., MPD8. To tweet about a specific session, add a hashtag to the track’s code and number: e.g., #MPD8.

• Applications, Integration and Mobile...... #AIM • Management & Professional Development...#MPD • Marketing, Content and Social Strategy...... #MCS • Development, Programming & Architecture.#DPA • Technology in Education...... #TIE • Usability, Accessibility and Design...... #UAD • Poster Sessions...... #PST • Workshops...... #WRK • Sponsors...... #COR

4 HIGHER EDUCATION WEB PROFESSIONALS ASSOCIATION P Medved, Flickr Events Because what good is four days with 700 of your peers without the chance to connect? HighEdWeb is proud of its vibrant, active community and is pleased to provide events to bring that community together. Welcome Reception Sunday, 6:00-9 pm Kick off the 2014 conference in Portland style with games, music, hors d’oeuvres and socializing at Punch Bowl Social. HighEdWeb AfterDark Monday, 8-11 pm Cap off your first full-day of conference fun with HighEdWeb AfterDark at Porto Terra Tuscan Grill and Bar in the lobby of the Executive Tower. Hackathon 2014 Monday, 6 pm Calling all programmers, writers, designers, project managers – EVERYONE at HighEdWeb! Help us give back to our host city of Portland, Ore., through Hackathon 2014. We’ll join together to create a revamped user experience and revised content strategy for The Coalition for a Livable Future’s Regional Equity Atlas. Fueled by food, beverages, music, prizes, and just the fun of a great project, we’ll help overhaul the Regional Equity Atlas. Big Social Event Tuesday, 6:30-10:30 pm Go really green with HighEdWeb as we take in the natural beauty of Oregon at the World Forestry Center. There will be interactive exhibits, grazing food stations, live music and the special one-night-only HighEdWeb Lounge.

2015 ANNUAL CONFERENCE / PORTLAND OREGON 5 LINKThe Journal for Higher Education Web Professionals

Follow live blogging of the conference at link.highedweb.org

P Medved, Flickr 6 About Link Canadian Veggie, Flickr Link: The Journal of Higher Education Web Editorial Staff Professionals is the official publication of the HighEdWeb Association. We publish, in a way • Dave Tyler, The College at Brockport that’s both informative and fun, high-quality content by well-qualified professionals working • Donna Talarico, Elizabethtown College in higher ed. Since our launch in 2011 under the • Jenny Anspach, Central Methodist University leadership of founding publisher Laura Kenyon, we’ve tackled topics as diverse as mobile • Tim Nekritz, SUNY Oswego integration, the latest in social media, successful • Tim St. Martin, Texas A&M. project management and “girls under trees.” • Jeff Stevens, University of Florida

• Lacy Tite, Vanderbilt University

• Jackie Vetrano, Merit Pages

• Aimee White, Guilford College

2015 ANNUAL CONFERENCE / PORTLAND OREGON 7 Rosmary, JD Hancock, Flickr All I Need to Know ABOUT Social I Learned from The Muppets by Tonya Oaks Smith

It’s time to play the music. It’s time to light the lights. It’s time to meet the Muppets on the Muppet Show tonight.

8 HIGHER EDUCATION WEB PROFESSIONALS ASSOCIATION Remember those lyrics? Whether or not you were a child of the 70s and 80s – and most of Stay green Be your school’s Kermit you probably aren’t – you must remember the Muppets from YouTube or updated movies or your Almost every one of us has been confronted with a older-but-still-hip friends. HIPPO–a highest paid person’s opinion–who asked arms why we weren’t doing things more like this or The Muppets are not human, but they are terribly that guru or ninja or samurai or whatever. Doesn’t For our second lesson from the Muppets, I’m go- humanlike. The conflicts on the weekly variety it make you feel like running into the path of a ing to remind you all of someone we know so well show, airing in the late 70s and into the 80s, were moving car? – the naysayer. There’s one in every group: the the stuff of legend for kids of this era. What can person who is disgustingly negative. The person we learn about social media from these puppets Never fear, Kermit said it wasn’t easy being green. who can find NO redeeming thing about anything who showed us how to be better and worse and The frog also said being green was just fine with the university does. everything in between? Why do I see the Muppets him. The fact is that, in this business, we can’t ever as such a microcosm of the social web? know all the things about all the things. That’s fine. Instead of being happy about the student center It’s a good thing to approach each day, and each getting new tile, she has to fuss about how many Well, these beings – and most Jim Henson new innovation, with a fresh eye. more steps it makes her morning walk to avoid creations in general – were instrumental in my the construction area. On social media. Loudly. growing up. I would watch the Muppet Show In all seriousness, who calls him or herself a guru Incessantly. every week, never quite knowing why I loved it and expects people – except those who make so much. For me, the Muppets were much more decisions about gurudom – to look at him with Constant negativity wears on anyone who happens than imaginary friends who appeared on TV and a straight face? One of the main points in being to be responsible for the organization’s social helped me out of jams. a guru is that you can always learn from others. media presence. However, enthusiasm is our stock You’re never an expert – not in anything. There’s in trade in social media – especially for managing always a new medium to learn. There’s always a an account for higher education. new person to listen to, always a new thing to try. THEY WERE REAL PEOPLE We serve as the primary cheerleaders for our Well, people’s hands in puppets, but you know Stay green. Keep learning, keep growing in the organizations. It’s also OK to have negative what I mean. The Muppets were incredibly human field. It will benefit you as a person and your thoughts about our organizations, but it’s important to me. As archetypes of the human condition, these university more than you know. – as the public face – to present the best case for characters show the best and worst of each of us. our institutions.

Far from being make-believe, the Muppets help Don’t let someone else’s bad attitude get you form one of the realest lenses that we can use to down. Kermit wouldn’t. He’d just throw up the examine social media behavior. To show you, dear Kermit arms and get on with the enthusiasm. And readers, how they do that, here are some of the that’s a very good thing. basic tenets that the Muppets can teach us about human behavior both on and off social media.

AndyRM101, Flickr 2015 ANNUAL CONFERENCE / PORTLAND OREGON 9 Xanthia, Flickr

We can be like cheerleaders for those little Remember the little people. Like a squad of cheerleaders, it’s the Winning takes a team bunch of folks on the bottom of the pyramid that make things strong. Just like we depend on the little people to push people our messages forward, we often depend on a team to produce the content that’s important in social Does anyone remember Kermit’s nephew, Robin? media. In order to achieve our strategic goals with He was small, and that was an issue for him. They catch you, they social – whether it’s encouraging students to apply But it was never an issue for Kermit. The adult frog or alumni to donate – it frequently takes a group of always paid attention to his little pal. Kermit was defend you people to come up with an idea and then to carry that idea to fruition. always able to help Robin feel better about lots These are your people. Take care of them. of things. And in the same way that enthusiasm Kermit couldn’t have signed the “Standard Rich is important to cultivating a healthy social media I can’t think of a better example of taking care of and Famous” contract and he wouldn’t have made presence, the little people are too. people – through social media and beyond – than it through each week’s Muppet Show without a the higher education web community. We support group of collaborators. Without many different folks favoriting, sharing, one another and salute one another and lift one retweeting and commenting on our posts, we another up. Just like a group of cheerleaders We can’t win without all the people. So, ask your wouldn’t have jobs, right? The real consumers of building a pyramid. It’s our responsibility to lift up co-workers for ideas on what content they like to content – and those who give us content on a daily those who work to lift our institutions up as well. see in social media. Seek contributions from your basis are what this job is about. Right? major stakeholder groups and then use them.

10 HIGHER EDUCATION WEB PROFESSIONALS ASSOCIATION universities or institutions, then we help those In the end, we’re all just humans. Nothing more There will be trolls who would best fit in with us find us. and nothing less. My institution is not right for everyone – none of All the people – even trolls – are in that same boat. Sometimes, however, it’s readily apparent that you yours are. But when we talk about those things The best thing we can do through social media is just can’t get a team to stand behind you in your that make us weird, then we’ll get the right kind to demonstrate the behavior we’d like to see in the efforts. There will always be naysayers, and there of students and we’ll make alumni remember why community. will certainly always be trolls. they love us in the first place. Statler and Waldorf will always be sitting in Do it enough, and you’ll get the balcony making negative comments about the payback of hearing you’re everything. Humans make the show right about your institution’s investment in social media. At the point where you realize that you have one I have one final lesson from the Muppets to share. follower who just won’t quit publicizing every little Always remember that there are human beings You’ll hear that it does help thing he feels is wrong with your institution, you behind every one of those accounts. Most of all, build teams and affinity and just have to remember Kermit’s attitude. Statler remember that you’re a human being too. results for your organization. and Waldorf never did get Kermit down – despite We all make mistakes. We have hard days where the fact that they never found anything good about And in the end, isn’t that why we do what we do in we can’t maintain a positive attitude and we the Muppet Show or Movie. social media in the first place? inadvertently encourage trolls. Weird can work In light of the negative that can – and will inevitably – come your way, do you modify what you inherently are?

Here, we definitely need to take a lesson from Gonzo – whatever he happened to be.

Gonzo couldn’t be normal to save his own life – or the life of his beloved chicken, right? He was unapologetically weird; Gonzo wears the different like a badge of honor. That comes back to how we should behave on social media as individuals and as representatives of our institution.

Being weird – or our own unique selves – helps others know if they want to engage with us. If we give an accurate picture of ourselves, or our

2014 ANNUAL CONFERENCE / PORTLAND OREGON 11 Questions for Dr. Moira Gunn 6 How are schools treating women in technology disciplines today, versus when you were at Purdue to earn your doctorate?

This is an interesting question. And there are several ways to answer it. First of all, we can all count the numbers. There weren’t many women in the MS Computer Science program, and then I went on to become the first woman to get a PhD in Mechanical Engineering. To my surprise, it was another 17 or so years before there was another female PhD in ME at Purdue.

But even looking at the numbers, what do they mean? Is it only a win if women are 50/50? Let’s be clear. The disciplines of technology, engineering, computer science, etc. have been traditionally male. We know that male brains have been neuroscientifically measured to demonstrate a tendency in left brain processing, including alphabet letters, words, math, analytical processing, etc. And female brains have been measured as having right brain tendencies, including pictures, emotions, empathy, etc. These are tendencies, but let’s not avoid them for political correctness sake. This means that the educational systems for traditionally male fields necessarily reflects the creators – who had male brain tendencies. It is clear to me that the Photo courtesy Moira Gunn 12 HIGHER EDUCATION WEB PROFESSIONALS ASSOCIATION women who do well have sufficient capabilities From my experiences as a professor, the mish- family members to changing how education is in left brain capabilities – such as math – to pass mash of technical support capabilities (brand done bears appreciating. Ignore the trappings the traditional male educational subjects. I did. names galore) are a bit of a hassle. I’ve used three – how many videos, how many people, etc. His Without them, you can’t begin to approach the different systems now. None shine through. Each intention to educate each single person is the subjects. At the same time, celebrating the right have their advantages and disadvantages. Most seed which causes Khan Academy to flower. brain capabilities, the tendency to create a picture are restrictive. Still, the ability of students to see or a visual concept is a valued capability for how they are doing, and to share their educational DO you believe that personal technology has enhanced any engineer. The ability to sense how people experience with each other, is unprecedented or hindered the personal connections we make with will respond to a design – both positively and and clearly helpful. I must say that the single others? negatively – is an undeniable asset for an engineer. biggest block to utilizing technologies is the faculty. It is sometimes a generational thing, In my mind, personal technology has enabled Today Purdue is enjoying the benefits of its who don’t understand how to teach with wiki’s, us to make stronger personal connections on second female dean of engineering. In truth, the etc. And on the flip side, there are some who every level, as humans have never been before. incorporation of all human capabilities is under use the technology to constantly reduce their I find that those who criticize the technology way – extending early to such previously unheard presentation time – phoning it in! Today, as has for dehumanizing and depersonalizing human of learning objectives as teamwork skills. The always been the case, teachers who commit communications … don’t understand the inclusion of female deans and faculty will without themselves to great teaching, and now include the technology and what it is doing. The next time a doubt evolve the nature of education in the best of the tech given their course frameworks, someone is complaining about this – go ahead, fields of technology and engineering. They will are the engine which drives inspired, motivated ask them if they actually use it … become a place which will include all tendencies, students. That’s the goal, and in general, it’s better where all aspects of being a human improves than ever. Are we truly ready for wearable technologies like the art and science of being an engineer or Google Glass and smart watches? technologist. Is there anyone you’ve been dying to interview on your Will it end 50/50? Good question. Once all show that you haven’t been able to land yet? No, on Google Glass. Not now. Not likely ever, aspects of being human are incorporated in the unless it changes function, design, security and educational field of engineering and technology Tough one. That list has shrunk to nothing. If I think easily visible human interactive cues so people we have done our best. Then we’d have to answer of one, I’ll be sure and mention it at the event. know they aren’t being recorded or broadcast. the question: Given all humans, who had the right What was the best lesson you’ve learned about Smart watches? Good question. Let’s wait a year, mix of capabilities to be good engineer? That will and we’ll know more. I’m glad I don’t have to answer how many of us humans can/should be technology and education from someone you’ve wear a watch. Time is everywhere. But I also like engineers, and then — of that mix — how many interviewed? my tablets smaller, and my text a little larger. happen to have which gender? We’ll all see together! I think the best tech-innovation-management How well do you think Colleges and Universities are interview is a recent one that I did with Ed Do you have Carl Kassell’s voice on your voicemail using personal technology today? Catmull, the President & CEO of Pixar Animation and Disney Animation. As for both tech and message? And if not, why not? Colleges and universities are being pushed education together, I’d go with Sal Khan, founder It’s like secret Santa. I pulled my own name in the by the technical capabilities of their students! of Khan Academy. He’s a teacher through and NPR voicemail recording lottery. There’s no turning back here! through, and how he made his way from tutoring 2014 ANNUAL CONFERENCE / PORTLAND OREGON 13 Six Questions for Questions for Chris Hardwick Chris Hardwick How much “funny” should colleges and universities be trying to deliver to their audiences? 6 On a scale of Ned Flanders to Krusty I’d say Barney Gumble.

You’re so many people’s favorite nerd. Who is yours?

Neil deGrasse Tyson. Or John Hodgman.

In your self help book “The Nerdist Way: How to Reach the Next Level (In Real Life)” you argue that video games have value. Are higher education institutions tuned in enough to video games and gamiFIcation?

It’s been a while since I’ve been at a “higher education institution” but I would hope that they see the benefit in gamifying at least some of the education process. Video games just happen to be a language through which we communicate now. I’m not saying that Ivy League schools are going to teach Physics GTA-style but if we’re going to play video games ANYWAY why not sneak some knowledge nuggets in there? Maybe Minecraft with Math.

Who is the interview you most want on the podcast but haven’t landed yet?

BILL MURRAY. Photo courtesy Robyn Von Swank for @Midnight, Comedy Central 14 HIGHER EDUCATION WEB PROFESSIONALS ASSOCIATION Is Your CMS Ready for Responsive Design? See the New Ingeniux CMS You’ve worn so many different hats from MTV Responsive Page Builder: gameshow host to entrepreneur in your life. And these days you’re seemingly in 37 places at once. How do you assess your own priorities and keep everything straight? Any tips for the overworked web folks at this conference?

Color-coded calendaring is a must. Also understand your “task optimization zone,” in other words, how long, on average, it takes you to get the best work out of yourself in what timeframe. Give yourself breaks throughout the day, get done whatever you can get done and don’t be too hard on yourself.

What technological challenge would you like to see Drag-and-drop visual Page Builder the Internet tackle next? 100% Native Bootstrap 3 or Foundation templates

Compassion! I would like to see the Internet Automatic image optimization evolve in such a way that reminds people that Full mobile device library they’re communicating with other human beings and to treat them as such. Also no more wires Desktop, tablet, and smart phone preview anywhere.

What should I have on my next burrito? Visit our booth at Steak. Cheese. Black beans. A light brushing of HighEdWeb 2014! guacamole and really hot sauce for dipping. Ingeniux Corporation Seattle, WA 98101 206.788.4300 [email protected] www.ingeniux.com 15 By Donna Talarico

aditya, Flickr 16 HIGHER EDUCATION WEB PROFESSIONALS ASSOCIATION • The highest number of if their official job isn’t to create or inform content— leg work from searching for story ideas. His team have the desire, willingness and ability to share. also uses the task management system Asana for LEED certified buildings assignments and project milestones. in the county (175). “It’s win-win. You get the word out and they’re helping us,” said Martin, who is speaking about Reduce takeaway: pool resources and streamline collaboration at HighEdWeb 2014, Monday, Oct. 20 processes so you can spend less time organizing • Two-hundred fifty miles of at 4:15 p.m. and more time creating and sharing. bike paths and lanes. This practice not only generates actual content, Reuse... What You Already but also content ideas. Martin laughed as she said • The first major U.S. city to it’s a running joke that, sometimes, the department Made responsible for sharing news is often the last to ban plastic bags. Lavery says he “makes a deliberate effort to know about the news. think about how to reuse content” from the point of inception. He and the rest of the newly With its 92,000 acres of green spaces, Portland, Martin’s team partners with other university reorganized College Relations department meet Oregon, is not just shades of olive, emerald and departments on content initiatives in other ways as weekly about “stories on the horizon.” Bringing lime on the outside; the Pacific Northwest city also well. For example, WKU’s enrollment management together people from different areas—media has one heck of a green mentality. office contributes dollars to a Facebook application. Budget sharing helps ease the relations, social media, magazine, web and print— We higher ed web professionals can take a cue burden of limited expense accounts and prevents means more ideas on how to get content in more from environmentally friendly communities such duplication of efforts. places. as the ‘Beervana’ that is home to this year’s annual “We try to think of stories in a platform- or conference. By thinking of those ever-touted “Individually, none of us have the time to pull off medium-agnositc way,” he said. “Assuming we R-words—reduce, reuse, recycle—we can get big projects on our own,” she said. But, together, have enough advance notice, we try to think of creative and become more efficient as we grow we can make great things happen.” multiple uses for stories and also account for our content strategy. While arguably not as fun or warm and fuzzy future, unforeseen uses.” as creating and sharing content, evaluating Reduce...Your Energy Use administrative processes can reduce clunky Corie Martin, director of creative web services in or unnecessary efforts in content strategy that “Individually, none the Office of Public Affairs at Western Kentucky prevent us from getting work done. Jesse Lavery, of us have the time to University, has been a self-described “party of director of web communications at Allegheny one” for about six years; she now has an assistant, College in Pennsylvania, knows all about this—he pull off big projects on but it’s still challenging to develop, create and calls them “time sucks” and will speak about them curate content with limited time and money. Her and automation tactics at the conference Tuesday our own. But, together, solution? Reach out to her campus community. at 3 p.m. we can make great “There is great talent that’s underused,” she Lavery and his team implemented a few free or low-cost productivity tools to help manage things happen. said. “Maybe there’s an office associate who’s an ” awesome blogger...” ideas and assignments. For example, an internal – Corie Martin system brings RSS feeds from other college- She said the idea behind it all is that others—even related websites, which, he said, removes a lot of 2014 ANNUAL CONFERENCE / PORTLAND OREGON 17 For example, Lavery explained that a prominent Recycle.... Your Content into alumnus is returning to campus for a lecture and reception. His game plan? Multiplatform Goodness, or

“We’re going to have someone from our social “Else!” media team there to post a few photos or quotes Recycling, in the context of our article, is similar in real time. We’ll also have our videographer to reuse, but differs because you’re taking an there filming; we don’t have a specific use for that existing “something” and turning it into something immediately, but it could be used in any number else. That “else” is top of mind for Yabut, of upcoming video projects,” he said. “And we’ll constantly. have a writer there who will sit down with the alum after her speech for an interview that will be used “What else can we use this for?” is a common as the basis for an article in the alumni magazine.” question he asks whenever he’s on a video shoot. What might be footage for an online extra for the Web content—specifically graphics—also can be College’s alumni magazine could also serve as a reused in interesting ways. Danilo Yabut, director promo for an academic department. of web and new media strategy at Elizabethtown College in Pennsylvania, worked with the school’s “We can clip it all down at one time,” he says information technology services (ITS) department of asking a student or faculty member an extra to create content for the half-dozen digital interview question or two for later use. Also, b-roll displays located around campus. and other footage can be re-edited in new ways to create a completely different video. For example, “We reuse our hero graphics from the .edu you could take pieces of many different student homepage and gateway pages,” he said, adding event videos and put them together for a single that the image sizes were thoughtfully considered “college traditions” video. so that the content and calls to action show up properly on the website and on the larger TV screens. We try to think of This collaboration also saves manpower hours; “ rather than members of the ITS team looking for stories in a platform- content ideas for student-centric announcements or medium-agnositc and designing graphics (not that department’s forte), ready-made, quality, marketing-oriented way. messaging and design work is created once ” – Jesse Lavery and used across mediums. This offers an important bonus benefit, too: unified imaging and messaging. A little northwest to E-town, Lavery also has Reuse takeaway: plan ahead to find multiple uses been known to inquire “what else?” As noted, and mediums for content. he likes to plan ahead, but he also is prepared

18 HIGHER EDUCATION WEB PROFESSIONALS ASSOCIATION for the spontaneity social media monitoring a faculty expert and two student-researchers, can bring. For example, an Allegheny biology which could be used in many places, many ways. professor Lavery follows on Twitter posted that But let’s remember that the idea came his amphibian research was being published in serendipitously from a random tweet—Lavery’s the international journal Nature; he immediately office was not aware of this impressive publication: retweeted it. a fact that echoes Martin’s “last to know” joke. “It just morphed from there,” explained Lavery, Having ears to the ground is important. Lavery, adding that his team thought his paper and its once again using tools to save time, keeps publication merited a news release and more columns in TweetDeck, arranged by lists or casual social media posts. If the idea wasn’t specific keywords, so he can constantly keep an recycled enough, his team then took “live eye out on future recyclable ideas. streaming” quite literally: a college videographer Online content can be recycled into use for followed the professor and students knee-deep print—and vice versa. For example, many colleges into a small stream and into labs during summer and universities pull social media posts and research on toads and salamanders. This resulted anecdotes into Commencement or other event in “Saving Kermit,” a promotional video featuring recap print spreads.

Thinking “green” when approaching content— like Martin, Lavery and Yabut—helps the environment—our environment: the web. Lavery probably speaks for many higher education web professionals when he says, “We’re not perfect. There’s a lot we miss.”

But, just as Martin is confident that cross-campus collaboration is a secret weapon in content strategy, he’s hopeful that Allegheny’s approach will nurture a new mentality.

“We’re trying to shift the campus culture, office by office, event by event, and show that by working together we can tell much more compelling stories.”

Note: The facts and figures from the article’s opening came from Business Insider and Green City Times. Richard Skiba, Flickr

2014 ANNUAL CONFERENCE / PORTLAND OREGON 19 On every campus there are content pools— are visual. Visual content is more successful places where content lives and is waiting at making the case; it is an immediate, to be found. Diamond-in-the-rough content powerful, and memorable expression of can be rescued from: your brand.

• Admission blogs. The companion to visual content is less text! • Semi-annual newsletters published by Say just enough and say as little as possible. academic departments. Going green with your content strategy means diving into the pools of content on • Last year’s Twitter posts. your campus and coming up with raw bits • This month’s student newspapers. of wonderfulness. When you rescue content, • Recurring email messages sent to the easiest next step is to transform it into current parents. microcontent: • New student orientation materials. • The two-page alumni profile in your magazine becomes the perfect photo • Today’s photos from a Greek Life accompanied by an inspirational quote. Facebook page. • The 500-word article about an annual • Annual fund letters. campus tradition in the student Look all around your campus for pools newspaper becomes a #hashtag and a of content. Rescuing from a content pool photo mosaic. leaves you with content that has potential. • A current parent’s comment on THE You’ll find content needing a little polish RESCUE Facebook becomes a typographic but definitely providing a head start as you design element on a web page for try to keep up with producing more and prospective families. ever changing content to enhance your brand and marketing efforts. Be aware: • The career center’s survey data about The content you can use often hides within outcomes becomes the backbone for CONTENT paragraphs of longform text. digestible and compelling infographics. By Susan Evans Rescuing content as part of a green content Microcontent can stand on its own and strategy is different than curation. Curation often is more enduring. Use evergreen selects polished content for the right place, microcontent to reinforce your reputation. Content is everywhere. at the right time. Rescue comes before Forget the “Read more” link. Just allow the curation. content bit to make an impression and then Sometimes you just get out of the way. As you search for content to rescue, give top need to rescue it from priority to imagery. Forward-thinking .edu With a little work, everything old is new sites rely on photography that romances again. A green content strategy includes it’s original state. and captions that pack a punch. More and Reduce, Reuse, Recycle. And, advisedly, more, home and landing pages on websites Rescue. 20 HIGHER EDUCATION WEB PROFESSIONALS ASSOCIATION IceNineJon, gmayster01, Flickr SCHEDULE AT A GLANCE

#AIM - Pavillion Ballroom East #MCS - Galleria #TIE - Skyline I #COR - Skyline III Sunday, Oct. 19 #DPA - Pavilion Ballroom West #MPD - Skyline II #UAD - Broadway

11:00 AM – 5:30 PM Conference Check-In and Information - Grand Ballroom Foyer

12:00 – 1:00 PM Lunch for Academy Attendees, Pre-Conference Workshop Attendees and Presenters - Grand Ballroom

1:00 – 4:30 PM Workshops

Developing and Video Production WordPress & Higher Ed Get on Track with Is my .edu accessible? Maintaining Web Workshop Content Strategy #WRK3 #WRK5 Content: An Idea #WRK2 Grand Ballroom Parlors #WRK4 Skyline II Generating Workshop Skyline I Galleria North #WRK1 Galleria South

5:00 - 6:00 PM Conference Welcome and Orientation Session - Grand Ballroom

6:00 - 9:00 PM Welcome Reception - Punch Bowl Social, 340 SW Morrison Street MONday, Oct. 20 7:00 - 8:30 AM Breakfast - Grand Ballroom

7:30 AM - 3:00 PM Conference Check–In and Information - Grand Ballroom Foyer

8:30 – 9:15 AM Novice to Pro: WordPress Website Scrum Hell or Words of There Are No Presentation by The Journey of and Beer: Deathmatch - High Water: Wisdom from Break Points Ingeniux a Self-taught Homebrew Web What I Learned 3 Easy Ways 100 Tech-Savvy in Your Web #COR1 Web Developer Applications by Choosing My to Make Agile Students Strategy: Going #AIM1 with WP NCAA Winners Efforts More #TIE1 Responsive #DPA1 Based on Effective Without Websites #MPD1 Screwing #MCS1 Everything Up #UAD1

9:00 AM - 5:00 PM Sponsors Exhibits Open - Plaza Foyer

9:30 – 10:15 AM It Takes a Moving to Git- Engaging Mix it up! The Talk MOOC to Let’s face The No-Good, Village: Moving based Version Prospective Art of Remixing Me it: We’re Terrible, Very Toward Mobile Control with College Content #TIE2 not Sixteen Bad Web Form #AIM2 Small Teams Students and #MPD2 Anymore #COR2 #DPA2 Their Parents #UAD2 Online: New 2014 E Expectations Findings #MCS2 2014 ANNUAL CONFERENCE / PORTLAND OREGON 21 SCHEDULE AT A GLANCE

#AIM - Pavillion Ballroom East #MCS - Galleria #TIE - Skyline I #COR - Skyline III MONday, Oct. 20 #DPA - Pavilion Ballroom West #MPD - Skyline II #UAD - Broadway

10:15 – 10:45 AM Refreshment Break

10:45 – 11:30 AM Node.js + Higher Building (or Own the Second Playing Politics: The Library Who Rebooting Your Collaborating Ed = Awesome! Choosing) an Paragraph How To Get Came In From Responsive with GitHub #AIM3 Accessible #MCS3 Exactly What The Cold Workflow with #COR3 Media Player You Want at #TIE3 Pattern Lab #DPA3 Any Given Time #UAD3 #MPD3

11:45 AM – 12:30 PM Connecting Fix All The Map Be Yourself: Essential Get with the A Game of Building an Reusable Data! Embrace Strategies for a Program: Clones: For Your Awesome Disconnected #DPA4 Authentic Student-Staffed Building Better Site Is Dark and Campus Content: Our Content Social Team Program, Major Full of Terrors Calendar CampusData #MCS4 #MPD4 and Degree #UAD4 #COR4 Project Pages #AIM4 #TIE4

12:30 - 1:45 PM Lunch, sponsored by Formstack - Grand Ballroom

1:45 - 2:45 PM General Session: Dr. Moira Gunn, Host of NPR’s “Tech Nation” and “BioTech Nation” radio programs - Grand Ballroom

3:00 – 3:45 PM Automate All Navigating a No Better Time Jude’s Law Focusing on What Does Dude, Where’s the Things with Diverse Campus Than “NOW”: #MPD5 Student Success the Web Say? My Future? Yo, Grunt and #DPA5 Telling the Story #TIE5 Thinking about Self Service Bower of How We’re Sound and the Solutions for #AIM5 Telling our Story Internet Tomorrow’s New #MCS5 #UAD5 Students #COR5

3:45 – 4:15 PM Refreshment Break

4:15 – 5:00 PM Sign, Sign, Beyond the All Together That IS Your Speaking the Prototyping To Be Everywhere Buildings: A Now: Mindfully Problem! Students’ with WordPress: Announced a Sign: Easy New Generation Integrating an Creating a Language: No Coding #COR6 Digital Signs of Campus Maps Increasingly Collaborative Using Smart Required with WordPress #DPA6 Disparate Brand Campus Phones & Apps #UAD6 and Raspberry #MCS6 #MPD6 to Enhance Pi Learning in the #AIM6 Classroom #TIE6

5:00 – 8:00 PM Dinner on Your Own

6:00 PM – 3:00 AM Hackathon - Salon Ballroom, Executive Tower

8:00 – 11:00 PM HighEdWeb After Dark - Porto Terra Tuscan Grill and Bar, Executive Tower

22 HIGHER EDUCATION WEB PROFESSIONALS ASSOCIATION SCHEDULE AT A GLANCE

#AIM - Pavillion Ballroom East #MCS - Galleria #TIE - Skyline I #COR - Skyline III TUESday, Oct. 21 #DPA - Pavilion Ballroom West #MPD - Skyline II #UAD - Broadway

7:30 AM - 1:45 PM Conference Check-In and Information - Grand Ballroom Foyer

7:30 - 8:30 AM Breakfast - Grand Ballroom

8:30 – 9:15 AM Don’t Like Your Confessions of a The Voyage of Agile in Higher Much of a Mapping the Squiz — Get the Google Search CMS Generalist the Beagle: Ed? Yes You MOOC-ness: Interior Low Down Interface? Make #DPA7 Biology, Kanban! What Have We Landscape #COR7 your Own! Evolution, #MPD7 Learned So Far? #UAD7 #AIM7 and Content #TIE7 Strategy #MCS7

9:00 AM - 5:00 PM Sponsor Exhibits Open - Plaza Foyer

9:30 – 10:15 AM Extreme APIs Reimplementing Digital Beyond the Now You’re Try Before you Creating a for a Better Drupal in Place Fundraising on Screen Speaking My Buy: User Dynamic and Tomorrow #DPA8 the Social Web #MPD8 Language! Experience Responsive #AIM8 #MCS8 Overcoming Testing in Your Online Catalog Barriers to RFP Process can Using OU Technical Save You Time Campus and Collaboration and Money PeopleSoft #TIE8 #UAD8 #COR8

10:15 – 10:45 AM Refreshment Break

10:45 – 11:30 AM Let Your Data Multi-headed All ‘Growed’ Up: Human at The Content is Putting How One Run Free and Drupal Social Media Work or: How I the Experience: Students First: University Run Your #DPA9 Matured Learned to Stop Lessons in The Increased Visits University #MCS9 Worrying and Creating a uOttawa.ca 45% with Online #AIM9 Get Better at My Student- Redesign Forms Job Centered #UAD9 #COR9 #MPD9 Student Affairs Website #TIE9

11:45 – 12:30 PM Taking the Web Where did all Is Tumblr Right Lessons from Making Love to Authors Are TERMINAL Offline my cache go? for Your School? Other Sectors in the Admissions People, Too FOUR Higher #AIM10 #DPA10 #MCS10 Driving Culture Staff: Enrollment #UAD10 Education Web Change. Or, How Management Survey – The to Stop Working 101 for Web Results the HE Way Professionals #COR10 #MPD10 #TIE10

2014 ANNUAL CONFERENCE / PORTLAND OREGON 23 SCHEDULE AT A GLANCE

#AIM - Pavillion Ballroom East #MCS - Galleria #TIE - Skyline I #COR - Skyline III TUESday, Oct. 21 #DPA - Pavilion Ballroom West #MPD - Skyline II #UAD - Broadway

12:30 - 1:45 PM Lunch, sponsored by OmniUpdate - Grand Ballroom

2:00 – 2:45 PM Moving to the Just Another Your Website is Things I F#@$!d Flipping the Cardsorting Secrets of Show, Client - Writing Bughunt? Tools the Next Social Up- Stories Classroom for Humanities: Don’t Tell Full Applications to Improve Your Medium from a Young through Context in #COR11 in JavaScript Site Without #MCS11 Designer Blended Usability Testing #AIM11 Nuking it from #MPD11 Learning #UAD11 Orbit #TIE11 #DPA11

3:00 – 3:45 PM Building a Room IT Centralized or Better Living Chunking and The Designer’s WordPress Does Reservation Orchestration/ Decentralized? Through Flipping: What Guide to It All System with a Automation/ The Hybrid Automation: Do Teachers “Responsive” #COR12 $0 Budget DevOps with Social Media Defeating Time Know about #UAD12 #AIM12 Ansible Approach Sucks and Doing Content Delivery #DPA12 #MCS12 Better Work That You Don’t? #MPD12 #TIE12

3:45 – 5:00 PM Poster Sessions and Refreshment Break - Grand Ballroom

6:30 – 10:30 PM HighEdWeb Big Social Event - World Forestry Center, 4033 SW Canyon Road

A Digital Engagement & Web Content LiveWhale Calendar is a full-featured web calendaring solution Management Platform for Higher Education used by colleges and universities around the world.

It integrates all the calendars you’re already using into a great-looking, responsive campus calendar, and it’s compatible with any CMS.

It helps your school promote events and attract prospects by incorporating image galleries, maps, social media, and storytelling.

It has all the stuff that modern technology is supposed to have, including a robust API that’s easy to work with.

It is incredibly simple to use and requires very little training.

Pricing is very straightforward. Managed cloud hosting is available. Unlimited product support is included with every license.

It’s calendaring for colleges, universities, and you. Come by the LiveWhale booth, check out our presentation, or visit livewhale.com/calendar to learn more. 24 SCHEDULE AT A GLANCE

#AIM - Pavillion Ballroom East #MCS - Galleria #TIE - Skyline I #COR - Skyline III WEDNESday, Oct. 22 #DPA - Pavilion Ballroom West #MPD - Skyline II #UAD - Broadway

7:30 - 8:30 AM Breakfast - Grand Ballroom

8:30 - 8:45 AM Red Stapler (Best of Track) Announcement - Grand Ballroom

9:00 – 1:00 PM Sponsor Exhibits Open

9:00 – 9:45 AM Best Track Best Track Best Track Best Track Best Track Best Track Presentation Presentation Presentation Presentation Presentation Presentation #AIM #DPA #MCS #MPD #TIE #UAD

9:45 – 10:00 AM Refreshment Break - Grand Ballroom

10:00 – 10:30 AM Awards and recognitions including Best of Conference Award - Grand Ballroom

10:30 – 11:30 AM General Session: Chris Hardwick, CEO of Nerdist Industries - Grand Ballroom

11:30 AM – 1:00 PM Lunch, sponsored by Promet Source - Grand Ballroom

9:45 – 10:00 AM Finding Your Navigating A Nuts- Responsive web Getting Beyond Way: Fixing Social Media and-Bolts design the Basics (Conflicting) in Higher Introduction #WRK9 with Google Map Data and Education to Client-side Galleria South Analytics: Building an #WRK7 Interactivity Supercharge Interactive Grand Ballroom with jQuery and Your Insights Campus Map Parlors AJAX With Universal #WRK6 #WRK8 Analytics, Broadway I/II Broadway III/IV Google Tag Manager #WRK10 Galleria North

2014 ANNUAL CONFERENCE / PORTLAND OREGON 25 26 HIGHER EDUCATION WEB PROFESSIONALS ASSOCIATION development of good Web content. The second half of the workshop looks at research techniques #WRK3 Grand Ballroom Parlors CONFERENCE SCHEDULE available for developing and assessing websites. WordPress and Higher Ed Curtiss Grymala #WRK2 Skyline 1 University of Mary Washington Sunday Oct. 19 You’ve probably read the critiques about Video Production Workshop WordPress: “It’s a blogging tool,” “It’s not secure,” 11:00 a.m. - 5:30 p.m. Brad Mitchell “It’s only for people who don’t know how to code,” New Media Producer, Missouri State University and “It’s free, so it must be full of bugs.” Grand Ballroom Foyer Content marketing requires that we tell the stories The reality is WordPress has grown into a mature, Conference Check-In and of our institutions through an engaging, visual full-featured web application tool, capable of Information medium. Video production is now an expected running the simplest of microsites all the way component of digital content strategies. to the most complex University sites, and all the stops in-between. There is a robust ecosystem But how do you make the right choices when it 12:00 - 1:00 p.m. of developers, users and service providers who comes to camera placement, recording audio, develop many different types of websites in Grand Ballroom lighting and, most importantly, working with talent WordPress. In fact, nearly 19% of websites today to capture great interviews to tell those stories? run on WordPress! Lunch for Academy Attendees, This workshop will focus on best practices when Pre-Conference Workshop conducting video interviews. This workshop will bust the myths of WordPress, and provide examples of how it is being used in a Attendees and Presenters Topics will include choosing the right camera myriad of ways in higher education, from content positions and angles to engage your audience, management to learning management to intranets the steps of filming an interview from pre- 1:00 - 4:30 p.m. and more. The interactive workshop will include production to post, and how to ensure your talent data sharing and real-life examples of WordPress is comfortable enough to tell their stories during #WRK1 Galleria South sites. the interview process. This workshop will include Developing and Maintaining live demonstrations of various equipment and set- Attendees are encouraged to share their ups, along with hands-on audience participation. WordPress projects, experiences and best Web Content: An Idea practices with a cohort of fellow higher ed Generating Workshop developers, designers, communicators and Doug Tschopp marketers. Attendees are also encouraged to Entrepreneurial Center Director come prepared with questions about WordPress Augustana College projects, how best to implement them and This popular HighEdWeb workshop is a great whether or not WordPress is appropriate for those way to start off the conference! Using some of projects. the cornerstone topics in communications and public relations, this workshop examines the 2014 ANNUAL CONFERENCE / PORTLAND OREGON 27 #WRK4 Galleria North #WRK5 Skyline II 6:00 - 9:00 p.m. Punch Bowl Social Get on Track with Content Is My .edu Accessible? 340 SW Morrison Street Strategy Terrill Thompson Technology Accessibility Specialist Welcome Reception Georgy Cohen University of Washington Associate Creative Director, Content Strategy Meet Content Ken Petri Program Director, Web Accessibility Center The Rick Allen Ohio State University Meet Content Let’s face it, your website must be accessible to In higher ed, we face huge challenges wrangling meet the Americans with Disabilities Act (ADA) MONDAY OCT. 20 web content-deploying a wide range of requirements. But do you know how to spot communications to multiple audiences amid ever- accessibility barriers? This workshop will arm 7:30 - 8:30 a.m. shifting priorities, technologies and politics. How you with the accessibility avenger tool belt. Grand Ballroom can we not only get it done, but get it done in a Don’t have a budget for accessibility? This way that is engaging, effective and sustainable? Breakfast Content strategy provides a framework for workshop will focus on free tools. By the end addressing these challenges. But whether you’re of this session, you will feel like you have part of a large web team or a one-person-band accessibility heat vision! You will know how to 7:00 a.m. - 3:00 p.m. wearing all the web hats, it’s easy to feel like quickly test a page to see if it is accessible. Grand Ballroom Foyer content strategy is out of reach. It can appear If you are new to accessibility, you will gain Conference Check–In and abstract, confusing and hard-to-start. Let us break valuable insight into testing techniques and it down for you and get you on track to develop a leave this workshop knowing how to invoke the Information sustainable content strategy that meets the unique Accessibility Easy Button. Even if you have been needs of your institution and its web users. around a while, this workshop will provide new 8:30 AM - 9:15 AM By coupling straightforward explanations testing techniques for quickly evaluating your with hands-on exercises, you will learn how websites. #AIM1 Pavillion Ballroom East content audits, editorial calendars, style guides, measurement plans, content governance plans 5:00 - 6:00 p.m. Novice to Pro: The Journey of a and other content strategy processes and Grand Ballroom Self-taught Web Developer deliverables can help bring sanity to your web Zac Vineyard content creation and planning. We will also Conference Welcome and Northwest Nazarene University discuss the power of relationships and community building in ensuring the ongoing success of your Orientation Session Web development has come a long way since content efforts. 2004, the year Vineyard put his first website into production. He had been learning about programming for a while, but he didn’t understand the steps he needed to take next. 28 HIGHER EDUCATION WEB PROFESSIONALS ASSOCIATION Vineyard says he had almost no context for Every beer on the planet is made from the share what she learned about the current state getting a programming language to work. Best same four ingredients: hops, water, barley and of web design in Higher Ed along the way. You of all, he was programming PHP in Dreamweaver yeast. Similarly, WordPress is built around a might be surprised by the winners. Attendees will on Windows XP (yeah, baby!). The work he does small feature set (posts, pages, media and tags), also discover methods for evaluating university today is drastically different from the work he but from these you can build anything from a websites, successful ways to implement common was doing then. Vineyard utilizes tools like virtual single blog to a major news network. We’ll look university web tasks, and the state of web design machines, command line utilities, pre-processors, at how to take it a step further - adding and in Higher Education. and package managers. How did he get here? removing features to create web applications designers new to the profession How do others get here? that act in entirely new and surprising ways. In this 45-minute session we will to look at the usability testing In this session Vineyard will tell you about the similarities between everyone’s favorite blogging journey he’s taken to becoming a self-taught, platform and everyone’s favorite alcoholic professional PHP web developer and give you beverage. Together, we’ll explore what makes Skyline II hints on where he thinks the web development #MPD1 these items so versatile and extendable. Using industry is going next. He will highlight the use examples, Nagmay hopes to show how WP can of DevOps and testing, future frameworks and Scrum Hell or High Water: 3 help you create web applications better and tools, and statements from thought leaders. From Easy Ways to Make Agile faster than traditional platforms. a leadership perspective, too, he’ll talk about Efforts More Effective how to keep your co-workers and followers from wordpress front-end developers Jennifer Chance making the same mistakes he made. Vineyard University of Texas at Austin will also give tips on how to encourage their advanced techniques personal growth into the awesome world of web Do you want to deliver better products and development. services to a more satisfied client base? Do you #MCS1 Galleria think adopting an agile team strategy is the way new to the profession to achieve those goals? Well buckle up, Dixie cup, back-end developers Website Deathmatch - What and let us explain exactly how your efforts are I Learned by Choosing My about to go awry. NCAA Winners Based on Jennifer Chance has spent the past year bringing #DPA1 Pavilion Ballroom West Websites the agile development model known as “Scrum” to The McCombs School of Business at The WordPress and Beer: Kelly Anne Pipe, Front-End Web Developer Saint Joseph’s University University of Texas. She’ll be the first to tell you Homebrew Web Applications that it hasn’t been easy. Mistakes and failures There are a variety of techniques for picking the are opportunities to learn, though, and those with WP NCAA winners. Some choose their favorite colors, opportunities are even more appealing if you’re Gabriel Nagmay the underdog, or even use actual basketball not the one doing the failing. Portland Community College stats. For the past two years, Pipe has picked her Whether you are considering Scrum, another bracket based on the main university websites, WordPress is an incredible platform for building agile initiative, or none at all, Jen’s no-nonsense using a specific set of criteria for evaluating each full-featured, customized web applications. approach to a better workflow offers simple, website. Pipe will walk through her process, and 2014 ANNUAL CONFERENCE / PORTLAND OREGON 29 useful solutions for scenarios all of us are likely to Topics covered will include strategic approaches encounter. Come and see what you and your team #UAD1 Broadway to managing common website components, such can learn from someone else’s bumpy, blustery as homepage features, calls to action, navigation journey to become agile--come hell or high There Are No Break Points and menus, on small, medium, and large devices. water. in Your Web Strategy: Going While the range of options and device sizes may agile directors and managers Responsive Without Screwing seem overwhelming and constantly shifting, best practices and common design patterns are project managers Everything Up emerging. This presentation will talk through Rebecca Pugliese these patterns, as well as the possible strategic Information Architect, Penn State University benefits and drawbacks of each. #TIE1 Skyline I Dave Housley Manager for Web Strategy, Penn State content strategy redesigns University Words of Wisdom from 100 responsive web design Tech-Savvy Students We all know that responsive design is here to stay. We’ve watched that the percentage of mobile Erin Callihan Senior Director of Interactive Media & Global visitors climb every month, and it’s a fair bet that #COR1 Skyline III Communications, New York University nobody at this conference needs to be convinced Nick Jensen of the importance of making our sites responsive. Presentation by Ingeniux Manager of Marketing, Communications, & Web- But too often, when sites go responsive, they do Based Technologies, New York so in a way that loses or changes their underlying University 9:00 a.m. - 5:00 p.m. web strategy: recruitment sites become news Callihan asked 100 tech-savvy students the sites, calls to action go missing, emergency alerts Plaza Foyer same question: “What significant opportunity are dropped on mobile devices, or desktop sites within student engagement, social media, or become burdensome and difficult to navigate. Sponsor Exhibits Open communications do we not know about and why Making sites that deliver the same results at 320 do we need to know it?” Find out what they said and 990 pixels wide is exceedingly difficult. What 9:30 - 10:15 a.m. and explore how their needs can enhance your goes where? What goes away on the phone? What strategy. expands or collapses? How do decisions made at #AIM2 Pavilion Ballroom East analytics and metrics social media the earliest stages of site planning influence what your users will eventually be seeing – and more It Takes a Village: Moving student systems and services importantly, doing -- on their phones? All of these Toward Mobile are decisions that dramatically affect how users Donald St. Martin experience your site, what they see, and what Content Systems Administrator - Texas A&M they’ll ultimately do. Engineering Communications

This presentation will focus on strategies for Texas A&M University is implementing its creating a responsive experience, for new sites Go Mobile! Initiative to encourage mobile- and redesigns, while maintaining your overall friendly communication across campus. The web objectives. presentation will discuss the cooperative model 30 HIGHER EDUCATION WEB PROFESSIONALS ASSOCIATION used by their Mobile Strategy Team to develop a mobile strategy, web resources, and supportive #MCS2 Galleria #MPD2 Skyline II community; resulting in a mobile-aware campus and tremendous growth in responsive websites. Engaging Prospective College Mix it up! The art of Remixing

collaboration and teams Students and Their Parents Content Online: New 2014 Conny Liegl responsive web design Senior Designer for Web, Graphics and UX Robert E-Expectations Findings E. Kennedy Library California Polytechnic Stephanie Geyer #DPA2 Pavilion Ballroom West Vice President, Web Strategy and Interactive You are wearing multiple hats. You have little time. Marketing Services, Noel-Levitz You have a tiny budget. Moving to Git-based Version Lance Merker President and CEO, OmniUpdate, Inc. Revise your workflow, and practice the art of Control with Small Teams remixing: it will save your valuable time, money In recent years, social media and use of Waylon Baumgardner and allow you to focus on the really important mobile devices by students have changed Website Manager, California Baptist University tasks. how prospective college students and parents Version control has become increasingly research and interact with campuses. How can To cultivate a remix mindset means realizing it is important as websites have matured into complex, campuses adapt their content and e-recruitment okay not to start from scratch every time. Making data-driven applications. The execution of a strategies to effectively engage with these very use of existing resources and materials, and version control solution, especially with smaller different audiences? producing a new product by combining or editing teams, can be daunting. This presentation is them is a creative way to save resources. Geyer and Merker will discuss research from a meant to provide a brief overview of the various 2014 first-quarter survey of 1000 college-bound reasons for version control, how to properly plan We will explore areas of improvement, and boost seniors and 500 parents; examining the feedback a migration to version control (especially those your daily productivity by identifying duplicated from both groups affecting web and mobile leveraging content management systems and/ efforts in your organization. Implementing content strategies, recruitment through social or have no version control in place), and how to remix strategies and the practice of lean kaizen, media, direct communications such as email execute that plan based on first-hand experience. will help to transform your organization and and text, and many other essential online and Just because you have a small team does not implement changes that stick. e-recruitment topics. Tracking data from previous mean that version control is not important, nor content strategy designers E-Expectations studies will also be discussed, does it mean that it is intended exclusively for showing how student and parental preferences front end developers on a shoestring bigger teams. Have a small team? You, too, can - and behavior have changed over time. Attendees join the version control club! writers will leave the session understanding how they collaboration and teams can optimize their strategies and content across multiple digital platforms. directors and managers content strategy directors and managers project managers

2014 ANNUAL CONFERENCE / PORTLAND OREGON 31 #TIE2 Skyline I instructional designers online learning #COR2 Skyline III student systems and services Talk MOOC to Me The No-Good, Terrible, Very Megan Kohler Bad Web Form Instructional Designer, Pennsylvania State Broadway University #UAD2 Cedric Savarese Founder and CEO, Formassembly Lindsey Whissel Producer/Director, Pennsylvania State University Let’s face it: We’re not Sixteen Jaret Manuel Director of Business Development, Hannah Williams Anymore Formassembly Multimedia Specialist, Pennsylvania State University Mark Heiman Audrey Romano Senior Web Application Developer, Carleton Web form design can suck, but it doesn’t have to! Web Strategist/Designer, Pennsylvania State College In this session, we’ll explore the true horrors of University bad form design. We’ll discuss the many things We tend to assume that everyone looks at web you shouldn’t do with online forms, and what Massive Open Online Courses (MOOCs) are kind pages in the same way, but high school students best practices you should follow. You’ll be better of a big deal, whether you believe the hype or have a perspective which differs in some important equipped to fit your forms into your content not. Since 2013, Penn State, in partnership with ways from our insider view as adults embedded strategy, increase engagement, and compel your Coursera, has successfully launched five courses in higher-ed. As a result, we’re inadvertently audience to take action. to thousands of eager learners. Web professionals sending messages to our prospective students have the opportunity to help re-imagine and that we don’t intend to send. As part of a redesign contribute to their institutions’ core mission process, Carleton’s web team repeatedly tested 10:15 - 10:45 a.m. surrounding alternate learning experiences and their home page and those of the school’s peers global education. with randomly-selected college-bound high school Refreshment Break students, and the results staggered school officials. In this session, the presenters will discuss MOOC Their responses to photos, word choices, design development, its value to higher ed institutions 10:45 - 11:30 a.m. treatments, and common home page elements were and how the online educational experience can consistent, but often at odds with our expectations. be improved in a way that provides more effective #AIM3 Pavilion Ballroom East Come learn about Carleton’s research process, learning experiences for students. our surprising results, and the unexpected design Node.js + Higher Ed = Awesome! We’ll touch on topics like: and content choices the audience led the school to Jim Muir • How are MOOCs beneficial? make. Senior Mobile Developer The Ohio State University • How can you identify the various resources redesign usability testing needed for creating a MOOC. Such Node.js, much happy, wow!

• Which new and emerging technologies can You might think that Node.js is a newcomer be leveraged in MOOC development? in town, but it has been around for for about • And if you’re already in the MOOC game, 5 years now! Very prominent companies such what else could you be doing to improve user as LinkedIn, Paypal, Walmart, and Yahoo! have experience and student success? adopted Node.js and are paving the way for it 32 HIGHER EDUCATION WEB PROFESSIONALS ASSOCIATION to become the next major platform. Node.js will own player using the HTML5 media API. At the make your developers happy and your Rails, PHP University of Washington, they’ve done that, and #MPD3 Skyline II and Java developers jealous. Node.js is quickly are eager to share. becoming a highly performing, efficiently coded, Playing Politics: How To Get accessibility front-end developers happy-developer platform and it fits right into Exactly What You Want at Any the Higher Ed community. This talk will explore multimedia Given Time the advantages of using Node.js in Higher Ed. Karlyn Borysenko We’ll discuss several use-cases ranging from Principal, Zen Workplace powering a mobile application to a full-blown #MCS3 Galleria web application and how to start the conversation The biggest mistake I made in my career was to start using Node.js! Getting started is easy and Own the Second Paragraph thinking that I was above the idea of playing politics in my organization, and it cost me dearly. the power of the Node.js community shines a light Mark Greenfield on the endless possibilities. Director of Web Services, University at Buffalo I’ve learned a lot since then, and kick myself for not learning it sooner. Now that I’ve mastered advanced techniques back-end developers Faculty are an institution’s most important asset. the tricks of the trade, I can not only advance At a fundamental level, the academic reputation of javascript my professional priorities, but also maintain a a college or university is the aggregate expertise better work/life balance and a significantly more of the faculty. Unfortunately, most campuses positive working environment. have done a poor job of showcasing their faculty, #DPA3 Pavilion Ballroom West especially in the age of the real time newscycle It doesn’t matter what your job is, or what which demands a steady stream of expert content. level you are at - if you want to be successful Building (or Choosing) an There is a great opportunity for colleges and professionally, you need to learn how to master Accessible Media Player universities to own the second paragraph, which the political landscape of your organization. This Terrill Thompson is where the “why” of a story gets explained. is particularly true in higher education. This Technology Accessibility Specialist session will teach you how to use the dynamics of University of Washington In this session, Greenfield will explore how to use your organization to gain influence, advance your Ken Petri faculty expertise as the cornerstone of content priorities, and use politics for good rather than for Program Director, Web Accessibility Center marketing, how to uncover invisible campus evil. The Ohio State University experts, how faculty reputation influences college rankings and impacts both student and faculty To make sure that everyone leaves the session HTML5 media elements make it simple as pie recruitment, and ultimately how to improve media on the right foot, attendees will have the chance to add audio and video to web pages. But is outreach by owning the second paragraph. to take a free Everything DiSC Workplace Profile the media they deliver accessible to all users? assessment that will give them a customized 20 Browser support for media accessibility is hit advanced techniques content strategy page report about their workplace style and how and miss, and no browser currently provides directors and managers writers they need to interact with others to get results. full support. For full accessibility, including keyboard-accessible controls, support for collaboration and teams closed captions, subtitles, audio description, new to the profession and interactive transcripts, and a high degree of user-customization, it’s necessary to build your

2014 ANNUAL CONFERENCE / PORTLAND OREGON 33 phase of a project as well as give clients a tool to 11:45 a.m. - 12:30 p.m. #TIE3 Skyline I review on-going work in the place that a site is The Library Who Came In actually going to be used: the browser. #AIM4 Pavillion Ballroom East This talk will introduce you to the features of From The Cold the Pattern Lab. We will also discuss how it fits Connecting Reusable Brian Rogers into the new development workflow at West Web Services Librarian, University of Disconnected Content: Our Tennessee at Chattanooga Virginia University. Learn how WVU developed its very own “bootstrap” to share common, tested CampusData Project In many academic institutions, libraries set up and interface patterns across the university. Pattern Chris Nixon Director, University of Arkansas operate their own web shop with impunity. Adrift Lab is Open Source and is based on lessons from the IT mothership, they develop into silos of learned during the latest TechCrunch and We generate lots of content and manage lots custom content management systems, unrelated Entertainment Weekly redesigns. It is currently of data in disconnected ways. The University of color palettes and makeshift technical solutions. maintained by Dave Olsen and Brad Frost. Learn Arkansas started a project a few years ago called Between them and campus administration lies more about Pattern Lab at http://patternlab.io. the Campus Data Project. A not seksi name for an the weary patron, confused by the uneasy and incredible foundation with a REST API that lets front-end developers fraught user experience. But what happens when users tie all kinds of data together that they never the library is called back home? Learn how a responsive web design could before. From campus maps crossed with the site-wide redesign instigated the reunification campus directory to a news platform that updates of campus/library websites, and what it took to experts lists and research blogs, the team has an ensure the relative sanity of all involved. #COR3 Skyline III ecosystem of useful reusable information getting collaboration and teams redesigns more valuable with every piece of content added Collaborating with GitHub to it. John Britton Nixon will talk about the evolution of this system, Github #UAD3 Broadway how we use it currently, what our future plans are In this hands-on talk, we’ll introduce Git and and how we have shared this platform with others Rebooting Your Responsive GitHub. We’ll demonstrate how GitHub is used in our state. in classrooms as well as campus IT departments. Workflow with Pattern Lab automation back-end developers Dave Olsen You’ll learn how to make your first contribution Professional Technologist, West Virginia to a project on GitHub. We’ll show you how to data and apis University contribute via the command line, the GitHub Responsive design is forcing us to reevaluate desktop application, and the web interface. We’ll our design and development practices. It’s also also highlight useful collaboration features on the forcing us to rethink how we communicate with site and how they can be used to improve your our clients and what a project’s deliverables workflows. might be. Pattern Lab attempts to provide one tool that allows for both the creation of modular systems that can live beyond the development

34 HIGHER EDUCATION WEB PROFESSIONALS ASSOCIATION Allen will discuss how institutions can “be student systems and services #DPA4 Pavilion Ballroom West themselves,” including several examples of authentic content at work for colleges and student workers Fix All The Map Data! universities. Attendees will learn how to turn Aaron Knight perceived “flaws” into positive qualities that Senior Programmer/Analyst, SUNY College of reflect and distinguish brand, culture, and values Environmental Science and Forestry #TIE4 Skyline I of colleges and universities. Campus mapping: so many data sources, branding content strategy Get with the Program: Building competing services, and oh so many pieces of Better Program, Major and data out there to correct. Knight will look at the directors and managers writers various ways you can report data errors and work Degree Pages with data providers to help your visitors - and Doug Gapinski potential students - find their way around your #MPD4 Skyline II Strategist, mStoner campus. Majors, degrees and programs -- these are the data and apis maps Essential Strategies for a products that colleges and universities offer, and Student-Staffed Social Team the act of earning a degree is a life-changing experience for most people. Why, then, are so Caroline Osse #MCS4 Galleria Social Media & Communications Manager many major, program and degree pages on .edu New York University sites so long, lackluster or lifeless?

Be Yourself: Embrace Authentic Nick Jensen This session will focus on creating a better user Manager of Marketing, Communications, & Web- Content Based Technologies experience in a place that matters to almost every Rick Allen New York University prospective student: major, degree and program Content Strategist, Meet Content pages. We’ll look at design, usability and content Engaging students on social media is a difficult decisions for these pages and best-in-category “Authentic content” is a common term for task, but guess what? No one knows how to examples. describing social media. Indeed, this desirable engage students on social media better than the quality is one of the great benefits of social students themselves! But how do you even start content strategy front-end developers media. It’s often perceived as raw and unfiltered. leveraging their skills, insight, and perspectives writers It’s “authentic.” However, authentic content is as part of your social team? not reserved for social media. In fact, all content Hint: it isn’t as simple sitting students in front of should be authentic. a computer. This session will review how to hire Authenticity represents a fundamental quality of and manage your student team, tools to use for clear communication, but many shy away from team management, advice on recruiting the best authenticity because it appears risky or to avoid candidates, and other helpful things to keep in opening an institution to critique and criticism. mind when working with students. However, the risk of creating inauthentic content content strategy that can dull or misrepresent a brand can be a much worse consequence. directors and managers social media 2014 ANNUAL CONFERENCE / PORTLAND OREGON 35 The events happening on your campus tell the #UAD4 Broadway 3:00 - 3:45 p.m. story of your school better than anything else. The better your calendar is, the better your site #AIM5 Pavillion Ballroom East A Game of Clones: For Your will be at recruiting students and engaging its Site Is Dark and Full of Terrors audiences. If great things are happening on your Automate All the Things with Rebecca Quigley campus, people deserve to know about it— a Web Projects Manager, better calendar will make life better for everyone Yo, Grunt and Bower University of Wisconsin Colleges in your community. Jason Pontius leads White Marcello Prattico Director of Web Services, Syracuse University The University of Wisconsin Colleges has a Whale, the team behind a Web calendaring unique organizational structure including central system called LiveWhale Calendar. But in this talk Yo, Grunt and Bower are new ways to help you administration services and leadership, 13 he’ll share some tips for making your campus streamline you site/app building process. Grunt physical campuses, 17 institution-wide academic calendar awesome, no matter what calendar is a task manager that can do lots of cool things departments and an online division, and various you’re using. like compile you SASS into CSS, move files special programs. around, compress files etc. Yeoman is a site/app 12:30 - 1:45 p.m. generator. Do you want the scaffolding for a new The UW Colleges marketing web team was angular app? Just type a few easy commands tasked with redesigning these areas’ websites ­– Grand Ballroom and it is generated. Bower is a dependency which were in various states of age, functionality, manager that maintains a list of libraries needed usability and design (or lack thereof) – into Lunch Sponsored by Formstack for your site. Need the latest JQuery? JQuery UI standard templates and consistent branding. As or Angular? Just add it to a json file and you will a consequence of digging into the old sites in 1:45 - 2:45 p.m. always have the latest. preparation for redesign, a lot of archaic (relative to web standards) and not-so-archaic material was Grand Ballroom advanced techniques automation uncovered that challenged the limitations of their front-end developers templates. General Session:

This session will describe how the team Dr. Moira Gunn succeeded in most ways and fell short in some. Host of NPR’s “Tech Nation” and “BioTech Nation” #DPA5 Pavilion Ballroom West radio programs branding collaboration and teams Navigating a Diverse Campus redesigns Lili’a Uili Neville Interactive Art Director, University of Tennessee

In recent years, most universities moved to #COR4 Skyline III an interactive format for their campus map. However, most campus accessibility information Building an Awesome Campus remains static. Some of the best interactive map Calendar implementations have accessibility information Jason Pontius available for each building, but deliver it as a PDF Founder and President, White Whale on a building-by-building basis. At the University 36 HIGHER EDUCATION WEB PROFESSIONALS ASSOCIATION of Tennessee, the Office of Communications it’s sweet), and explain how the online newsroom and Marketing, Facilities Services, and the contributes to or streamlines other multiplatform #TIE5 Skyline I Office of Equity and Diversity teamed up to marketing and communications efforts. (For provide comprehensive, interactive accessibility example, the introduction of NOW lead to Focusing on Student Success information. Phase One launched January 13th changes in E-town’s massive weekly internal Jason Fish Director of Informatics, Purdue University when the team provided a half dozen accessibility newsletter.) layers on the university’s interactive campus As higher education professionals, our ultimate Additionally, Talarico will touch on the rebranding map. Phase Two is underway as Tennessee builds goal is to see students succeed. What each of us of the College’s “subject matter expert list” into a responsive website with buildings’ interior are doing has an impact, but how can we measure “Experts @ E-town,” which includes web, email accessibility information to provide a fluid that impact? Budgets continue to tighten, and it is and postcard campaigns. This presentation way to navigate its campus with door-to-door up to us to show that what we do has a meaningful is right for anyone looking for a new way of accessibility information. impact on helping students graduate. It is more presenting and producing news, but for smaller important than ever to measure that impact, find accessibility front-end developers staffs/institutions, E-town NOW is a testament that the gaps, and continue to improve. During this it can be done with limited resources. maps presentation, Jason Fish will discuss what his team content strategy student workers is doing to measure, assess, and improve the effectiveness of what they are delivering. He will writers #MCS5 Galleria share insights into how to get quick wins as well as easy changes that can be made to enable the collection and dissemination of positive results. No Better Time Than “NOW”: #MPD5 Skyline II Telling the Story of How We’re analytics and metrics Jude’s Law Telling our Story instructional designers Donna Talarico Kegan Sims Director, Integrated Communications User Experience Specialist student systems and services Oregon State University Elizbethtown College Jude’s Law is an a-typical presentation designed Inspired by the 2011 Best of Track presentation, to teach people how to increase creativity and fun #UAD5 Broadway Elizabethtown College took telling its own story in the work place. It applies to all levels of staff in into its own hands. E-town NOW, launched in the Higher Education. From developers, designers What Does the Web Say? fall of 2013, is a dynamic, story-telling venue. and directors to higher ed rookies and savvy Talarico, editor of the online publication, will walk Thinking about Sound and the veterans. We all dream about being in that perfect attendees through the process (read: patience) work community, lets help build it! Internet of getting this project off the ground, from Aaron Rester inception to conception and from production to collaboration and teams Assistant Vice President, Web Development introduction. She will also share how NOW built Roosevelt University work life balance and mobilized a student editorial team (read: When you hear the phrase “sound on the web,” mentoring oops!), how they promote NOW and do you immediately have flashbacks to mid-90s encourage story ideas from the community (hint: Geocities sites with auto-playing MIDI files? 2014 ANNUAL CONFERENCE / PORTLAND OREGON 37 The profession of web design has suffered a 4:15 - 5:00 p.m. To will talk about rethinking the whole idea of hangover from those early abuses of audio for a the campus map, and how to go from a single long time, but the clouds are beginning to lift. This #AIM6 Pavillion Ballroom East stand-alone map to a modular, extensible map presentation will look at the past, present, and system, that you can use throughout your web site future of the aural web, and will make the case Sign, Sign, Everywhere a Sign: and build/layer other types of location-based that responsibly done sound design can actually content on top of. For example, a self-guided enhance user’s experiences. Easy Digital Signs with mobile walking tour of historic buildings, a virtual tour of sustainability features around campus, advanced techniques multimedia WordPress and Raspberry Pi Greg Marshall a landscape/garden tour showing how the Web Services Manager, Truman State University landscaping of the physical campus enhances the academic experience. Also: event, parking, and #COR5 Skyline III Digital Signs can be a great tool for accessibility information; department and office communicating information to students and locations. Dude, Where’s My Future? visitors to your campus, but who has time to Self Service Solutions for learn and maintain one more system? Learn how The session will cover strategy, process, Truman State University leveraged its existing challenges, opportunities, and touch on adding Tomorrow’s New Students WordPress network and low-cost Raspberry Pi HTML5 geolocation for mobile use, empowering Joe Salowitz computers to deploy easy to update, affordable campus groups to make their own simple maps, User Experience Architect, The C2 Group digital signs. The content can be pre-loaded from using available community-generated data, and any web browser and can also pull automatically open-source tools.

David Tarnow from many existing sources on its website and the advanced techniques Project Leader, The C2 Group internet. front-end developers maps Here’s the deal – students expect to be able to wordpress do everything online, yes – everything: research, apply, register for classes, find their career, and #MCS6 Galleria graduate. Join us as we take a look at real student #DPA6 Pavilion Ballroom West stories that illustrate exactly what they want out of All Together Now: Mindfully the web. We’ll study some websites that creatively Beyond the Buildings: A New address this huge shift in the industry, and share Generation of Campus Maps Integrating an Increasingly with you our process for designing and building Mark Lee Disparate Brand website features that enable students to serve Associate Director of Web Communications & New Magen Tracy themselves. Media, Colorado College Associate Director, Social Media and Online Karen To Marketing, Berklee College of Music 3:45 - 4:15 p.m. Director of Web Communications & New Janelle Browning Media, Colorado College Director of Marketing and External Affairs, Berklee College of Music Refreshment Break Campus maps are often monolithic and confined to a single page or section on your web site, and Who owns a brand? How can a college or sometimes are even just a link to a PDF. Lee and university develop, grow, and maintain its

38 HIGHER EDUCATION WEB PROFESSIONALS ASSOCIATION identity while staying abreast of changes in the marketplace, such as demographics with #MPD6 Skyline II #TIE6 Skyline I shifting online preferences, as well as new tools, platforms, and technologies? How can a brand That IS Your Problem! Creating Speaking the Students’ grow with all of these challenges along with an a Collaborative Campus Language: Using Smart Phones increasingly engaged community of faculty, staff, Corie Martin & Apps to Enhance Learning in and students, eager to act as advocates for the Manager, Creative Web Services, Western Kentucky college? University the Classroom Are you a party of one? Having trouble getting Janet King With employees, students, alumni, prospects, Senior Analyst E-Learning donors, and more to consider, these questions things done and feeling frustrated with your lack College of Southern Nevada are becoming increasingly challenging for all of resources and support? Are you ready to learn Group work and collaboration may be institutions. Berklee’s marketing leadership how to create your own team using talented folks constrained in large classrooms and auditoriums. shares the struggles and successes of an ongoing from across your own campus? It’s not as tough as This presentation will be a hands-on brand unification initiative to assimilate disparate you might think. demonstration on how to use technology in large campuses, degree programs, institutes, and Too often we hear words like “silos” and classrooms, focusing on BYOD (Bring Your Own other programmatic offerings into a coherent “vacuums” and “islands” in terms of workgroups Device). Participants are encouraged to bring brand experience to a wildly diverse audience. on our campuses. Have you ever had someone their smartphones, tablets, IPad, laptop, etc. to Browning and Tracy will discuss working with tell you that your project was not their problem? this session. The methods discussed have been both outside agencies and internal stakeholders Declining enrollment and dwindling resources is used in collegiate auditoriums and classrooms to as well as the ongoing process of aligning and everyone’s problem and it will take a village to enhance collaboration and learning. Educators developing brand architecture and marketing reach a solution. constantly battle with the role that technology strategies. Topics and platforms include search would play in their instruction. Some instructors and display advertising, web structure, social In an era of declining resources, we’re all object to using technology claiming that it media strategy, and data analysis. expected to do more with less. Working together by utilizing cross-departmental collaboration negatively affects the ways which students branding collaboration and teams might sound impossible, but it’s actually quite learn, whereas others admit they simply don’t use technology due to a lack of experience or directors and managers attainable. From content creation and curation to design and marketing you can use the resources training. Despite these constraints, educators can’t around you to create a truly collaborative campus deny that students are attached to their phones where everyone wins. and other digital devices. Educators shouldn’t see these devices as distractions, but as tools for collaboration and teams on a shoestring instruction, collaboration and learning.

instructional designers

student systems and services

2014 ANNUAL CONFERENCE / PORTLAND OREGON 39 #UAD6 Broadway front-end developers usability testing wordpress Prototyping with WordPress: TUESday Oct. 21 No Coding Required 7:30 a.m. - 1:45 p.m. Gaurav Gupta #COR6 Grand Ballroom Foyer IT Analyst, Virginia Commonwealth University Skyline III Conference Check-In and WordPress is a powerful CMS but it can also be To Be Announced used to build fully functional prototypes. Headway Information theme’s drag and drop visual editor allows you 5:00 - 8:00 p.m. to create and experiment with different layouts 7:30 - 8:30 a.m. including fixed width and responsive designs. Grand Ballroom Use the prototypes to collect feedback, test for Dinner on Your Own usability and improve your design on the fly; or Breakfast clone it to test multiple variations of the same 6:00 p.m. - 3:00 a.m. design. Being on a web server, you only need a Salon Ballroom, Executive Tower web browser to edit, share and collaborate on 8:30 - 9:15 a.m. your prototypes. You don’t need to know any PHP. Knowledge of HTML and CSS is helpful but not Hackathon #AIM7 Pavillion Ballroom East required. Calling all programmers, writers, designers, Don’t Like Your Google Search Here’s the best part: once you are finished, your project managers – EVERYONE at HighEdWeb! prototype doesn’t go to waste. If you choose Help us give back to our host city of Portland, Interface? Make Your Own! WordPress as CMS, you can simply modify your Ore., through Hackathon 2014. We’ll join together C. Daniel Chase prototype to build the final website. If not, you can to create a revamped user experience and Lead Web Administrator, The University of Tennessee at Chattanooga still use CSS generated by the theme. revised content strategy for The Coalition for a Livable Future’s Regional Equity Atlas. Fueled by If you use a Google Search Appliance (GSA) Join us to learn a simple and quick prototyping food, beverages, music, prizes, and just the fun of or the Google Custom Search Engine (GCSE) tool using a recent project as an example. a great project, we’ll help overhaul the Regional sometimes you can find it limiting to have it not Using a real project as an example, learn how to: Equity Atlas. Sign up to participate. well integrated with your web site. Both of these tools have an XML API that will allow you to build • Use visual editor to build a grid based layout 8:00 - 11:00 p.m. your own front-end and still leverage their power. from scratch Porto Terra Tuscan Grill and Bar Search can even be integrated into your 404 • Apply custom CSS styles Executive Tower (Page Not Found) handling, so when an old URL • Reusing layouts, blocks and styles for doesn’t work, it gets used as the basis of an different sections of the website HighEdWeb After Dark automated search! Old URL is reported as bad to search engines, while user sees the most likely • Export layouts to create multiple prototypes pages that replaced it. Everybody wins! for the same project 40 HIGHER EDUCATION WEB PROFESSIONALS ASSOCIATION Despite being creatures made of pixels, codes, projects big and small that come across your desk advanced techniques data and apis and thought, websites are living entities that every week while staying relatively sane. front-end developers follow principles similar to the evolutionary By adopting a modified Agile methodology to principles that predict how life changes and manage workflow, a team can improve efficiency, adapts. Using concepts from biology and the create an iterative development environment, #DPA7 Pavilion Ballroom West natural sciences, Stevens will look at the evolution increase campus collaboration, and tackle large- of the University of Florida Health web presence, scale projects, all without sacrificing creativity. Confessions of a CMS a three year process that eventually affected Generalist over 500 academic sites, six hospitals, hundreds The takeaways: of medical clinics, and eventually an entire Stephanie Guay • How Agile came to be and how it can be used university redesign. Director of Web Projects, Duke University everywhere from the corporate world to the You’re not going to need a lab coat or safety ivory tower After navigating the waters of not one, but 3 goggles as Stevens investigates how many finches different CMSes for the same set of websites, • Some of the tools of the trade (including the are needed to make a decent digital birdhouse, Guay shares her insights into what works, what free ones) genetic engineering (how to take learned doesn’t, what’s great and what’s just plain dumb principles and splice them into new projects), • What the process feels like, from boards to about Drupal, Plone and WordPress. She’ll even order and understanding through Taxonomy, or sprints talk about her experiences making all 3 share the punctuated equilibrium (and how to affect what same sandbox and not fight (too much) over the • Our hits and misses – we tested out a lot of comes next). toys. approaches before finding the right fit content strategy redesigns content management systems drupal • A (nearly) surefire way to introduce the rest of your campus to this brave new world front-end developers wordpress #MPD7 Skyline II agile collaboration and teams

directors and managers #MCS7 Galleria Agile in Higher Ed? Yes You Kanban! project managers The Voyage of the Beagle: Jennifer Godwin Biology, Evolution, and Content Senior web content manager Strategy University of Arkansas at Little Rock #TIE7 Skyline I Dan Shisler Jeff Stevens Director of Digital Strategy Much of a MOOC-ness: What Assistant Web Manager, UF Health Web University of Arkansas at Little Rock Services Have We Learned So Far? Chances are you run a team or belong to a “In the long history of humankind (and animal Lori Packer team of trained digital professionals with a very Web Editor, University of Rochester kind, too) those who learned to collaborate and particular set of skills. Are project management improvise most effectively have prevailed.” In fall 2011, Stanford University launched a free, and client services among them? In this session, - Charles Darwin. online version of its “Introduction to AI” course, we demonstrate how to eat the elephant on and the great MOOC race was on. Fast-forward 2014 ANNUAL CONFERENCE / PORTLAND OREGON 41 three years and millions of students have enrolled mapping projects using a range of tools from It’s possible to make a structured, consistent, in these massive open online courses. But has open source applications to proprietary mapping API that can handle changes to logic and the anyone learned anything? And what has higher suites. schema. Sure, it seems like a good plan to dump ed learned about online education as a result of everything out of the database today, but what are advanced techniques maps “MOOC madness”? This session will present an you going to do when something changes down overview and history of MOOCs, a look at their the road? Let’s have a talk about some SOLID place in the larger world of online education and ways to structure our APIs and keep them from #COR7 Skyline III a review of some of the research beginning to breaking down the road. emerge about MOOCs and learning. Squiz - Get the Low-Down back-end developers data and apis instructional designers online learning Lukas Bower Managing Director, Squiz - North America Phillip Widdop #DPA8 Pavilion Ballroom West #UAD7 Broadway Sales Manager, Squiz - UK What the heck is Squiz?! Get the low-down, and Reimplementing Drupal in Mapping the Interior learn about our remarkable technologies and Place Landscape services. We’ll cover some examples of innovative Jason Proctor Randy Kuehn solutions in higher education, and highlight some Senior Web Applications Developer Digital Technologies Systems Librarian unique capabilities of the Squiz platform. Mount Holyoke College University of Louisville Phillip Widdop is UK Sales Manager for Squiz When Mount Holyoke College first moved its Terri Holtze main website into Drupal, the goal was quick Head, Library Web Services Funnelback, an enterprise search platform that is University of Louisville widely used in higher education worldwide. migration, not smart implementation, and the school did some decidedly un-Drupalish things. The sheer size of campuses and their buildings Two years down the road, the team used a major can be intimidating to new students and 9:00 a.m. - 5:00 p.m. redesign as the opportunity to start figuring out visitors. Campus maps have been used for Plaza Foyer how to make better use of its platform of choice. ages to simplify reality and make people more The catch was the team needed to upgrade in comfortable with finding their way. It’s time Sponsor Exhibits Open place rather than start over. In this talk, Proctor to bring that thinking to our interior spaces will share some lessons learned from the process with interactive maps. Unlike campus maps of replacing the wings while the plane is in the air. which depict the environment as a single layer, 9:30 - 10:15 a.m. buildings frequently involve multiple floors. drupal content management systems #AIM8 Pavillion Ballroom East Learn about techniques for addressing this front-end developers redesigns challenge and about designing interior maps for Extreme APIs for a Better mobile and desktop devices. Explore options for creating maps with technologies such as Google Tomorrow Maps, HTML5, SVG, and more. Aaron Maturen Developer, Saginaw Valley State University Presenters will show examples of interior 42 HIGHER EDUCATION WEB PROFESSIONALS ASSOCIATION Sitting in front of computer screens for roughly interactive forms and created a cloud-like #MCS8 Galleria eight hours a day, five days a week is hardly the solution for qualifying exam document collection. workout our brains and bodies need in order to The key to these improvements has been the Digital Fundraising on the push creative concepts out or to understand the fruitful working relationships between academic Social Web audiences of faculty, staff, students, and parents. advisors and technical staff. Colleges and universities are THE place to grow Ashley Budd This presentation will provide an overview of Assistant Director, Social Media Strategy and learn, yet we get so consumed with our work how the presenters framed and prioritized IT Cornell University that we forget to take advantage of what they have requests, partnered with IT staff to make small to offer us. There are a myriad of opportunities The giving experience continues to evolve as and large-scale projects come to fruition and to continue your education, get involved, and the social web plays a larger role in building gained support in new IT initiatives. They will interact with your audiences. My goal is to inspire relationships with our alumni, parents and friends. address the challenges of communicating across you to try something new, while sharing some of Budd will explore how rich media storytelling domains of expertise to successfully implement my experiences and how it all feeds into my work combines with digital content strategy for a new technology solutions from both a higher on the web. winning communication plan that doesn’t just education and IT perspective. engage, but drives users to act. work life balance Budd will also discuss the basics of higher back-end developers education development programs, the collaboration and teams data and apis importance of investing in web infrastructure for #TIE8 Skyline I annual giving, and a comprehensive review of student systems and services Cornell University’s 2013 crowdfunding pilot. Now You’re Speaking My

content strategy social media Language! Overcoming Barriers to Technical #UAD8 Broadway Collaboration Try Before You Buy: User #MPD8 Skyline II Samantha Goldstein Experience Testing in your RFP Academic Program Advisor Beyond the Screen Carnegie Mellon University Process can Save You Time and Amanda Smith David Decker Money Graphic Designer, Illinois State University Senior Systems and Software Engineer Carnegie Mellon University David Rosen User Experience Analyst It’s easy to lose sight of the advantages of working Less than two years ago, the largest department University of Minnesota at a higher education institution. How often do you at Carnegie Mellon University ran a student talk to faculty and staff outside of your area? Was Learn how user experience testing can save your database off defunct software, required students the last time you took a class when you received university money, reputation and headaches. This to complete forms by hand and collected your degree... maybe five, ten, thirty years ago? session will cover the University of Minnesota’s qualifying exam documents from 25-35 students Do you interact with students or attend university efforts to incorporate user feedback into the each semester via email. Since then, the events? software purchasing process. The session university has updated its student database, built will cover several use cases that illustrate the a department-wide data warehouse, introduced 2014 ANNUAL CONFERENCE / PORTLAND OREGON 43 considerations and challenges faced by teams 10:15 - 10:45 a.m. easily find data available and request access. It at UMN making major software investments, and will give developers the ability to create robust will show how user feedback helped those teams Refreshment Break applications that extend far beyond the silos that make data-driven decisions, avoid choosing fall within their departments. the wrong tool, and prepare for the tools’ rough 10:45 - 11:30 a.m. This is a technical change as well as it is a cultural edges ahead of rollout. one. Developers can create the applications their You wouldn’t dream of buying a car without #AIM9 Pavillion Ballroom East departments are asking for. It also creates an taking a few options for a test drive. Why would awareness of the collective capital that resides in you spend what could be millions of dollars on a Let Your Data Run Free and Run campus data. software solution for your campus without taking Your University We’ll share our wins, losses, challenges, and long the opportunity to test it? Steve Fischer term plans. We’ll describe the technologies we’re content management systems Director, Web & Mobile using and things we’d do differently. The Ohio State University directors and managers usability testing collaboration and teams Glenn Donaldson Enterprise SOA/Sr. App. Architect back-end developers data and apis The Ohio State University #COR8 Skyline III Jim Muir directors and managers Sr. Mobile Developer, The Ohio State University

Creating a Dynamic and Data driven applications have been the norm #DPA9 Pavilion Ballroom West Responsive Online Catalog for years, yet the availability of university data Using OU Campus and is often lacking. Many of our universities’ data is locked up within departmental silos and closed Multi-headed Drupal PeopleSoft systems. Our requests to access this data usually Larry Garfield Senior Architect and Community Lead Dawn Truelsen result in blank stares, laughter, or confrontation. Palantir.net Associate Director, Web Communications, After all, it’s “my data”! And all the while our California State University, Fresno applications aren’t as robust as they could be, and A common challenge for large universities is Fresno State has converted its course catalog into users have suffered. IT’s desire to have a single, centrally-managed a student-focused, data-driven online tool. In this web presence while academic departments want At The Ohio State University their campus mobile presentation, Dawn will demo their new catalog to maintain their own individuality, both from a app has been a cross-departmental collaboration, and discuss their design process, development design and management perspective. That leads aggregating lots of campus data. Other techniques, data integrity issues, user and device to an inevitable tug-of-war between “one big site” departments have begun to see this as a model to data, and analytics strategy. She will also discuss and “lots of little sites”. follow. how they manage workflow, data ownership, One of the strengths of the Drupal CMS collaboration, and information technology. Come Building on this success, OSU launched its platform is that it has several tools for managing see this highly successful solution, much loved by Enterprise Integration Platform initiative. The goal “companion sites”. Those could be entirely Fresno State’s students, faculty, and staff. is for all campus data to be available via RESTful separate sites with some commonalities or one web services accompanied by a user friendly “site” that appears as distinct sites to visitors. searchable API where any person on campus can 44 HIGHER EDUCATION WEB PROFESSIONALS ASSOCIATION Each approach has its own set of benefits and brand enhancing platform, as well as defining with managing my own workload for years until trade-offs. “best practices” specific to an institutional I started analyzing my personal productivity social media strategy. She will also examine the habits and researching ways I could improve. This session will explore several leading ways difference between campaign and organic social I found that small changes in the way that I use to build and manage a multi-headed Drupal media strategies, while discussing means of email, schedule my time, and manage my tasks, installation, including Domain Access, Organic collaboration to build a consistent brand message not only made me more productive but also led to Groups, and Multi-site, including examples of from content with social media in mind. improved communication and productivity for my organizations that have done so. It will also ask team. I’ll show you how some simple changes in the question of whether a multi-headed Drupal advanced techniques the structure of my days and a new approach my is necessary in the first place; often it is not. collaboration and teams work have helped me start replacing bad habits Attendees should come away better-armed to with good ones, and get better at my job. And evaluate how, and if, to roll out Drupal for a multi- content strategy branding I’ll teach you how to evaluate your own habits, part site at their institution. directors and managers social media make focused productivity part of every day, advanced techniques and become a healthier, happier, and way-less- stressed human with way more time for enjoying content management systems drupal #MPD9 Skyline II all those cat videos you crave. front-end developers new to the profession work life balance Human at Work or: How I Learned to Stop Worrying and #MCS9 Galleria Get Better at My Job #TIE9 Skyline I All ‘Growed’ Up: Social Media David Cameron Recruitment Marketing Web Content The Content is the Experience: Matured Producer, Ithaca College Lessons in Creating a Student- Jess Krywosa Director of Digital Marketing, Wellesley College Where does our time go? Somewhere in the Centered Student Affairs middle of our overlapping project deadlines, Website By now, we’ve all drank the proverbial Kool-Aid meetings, and daily emails, we are all just trying Janeen Alliston and understand the importance - and requirement to do good work, but it’s hard to keep up. We do Director, Student Communications Services - of social media in marketing for institutions. our best to stay organized with productivity apps University of British Columbia There have been a variety of creative appeals and calendars and “lifehacks” but in the end we Brett Lee from admission, to student engagement to annual are humans and easily distracted by funny videos UX / Web Designer giving. But how can social media be used across of cats — how can we be expected to actually get University of British Columbia an institution at the highest level, and what is an stuff done each day? It all comes down to habits. Students are busy. They are focused on the exam institutional social media strategy? The way we check our email, where and when they have to write tomorrow or the paper due at we have lunch, how we take notes in meetings Krywosa will provide a way forward by the end of the month. So how do you create a stellar — understanding and changing our work habits investigating integrating the best of discrete online experience that makes it easy for students is the key to unlocking our productivity, and social media strategies (informative, fun, to find and use the information they need, delight finding a better work-life balance. I struggled engagement and transaction focused) to a them while on your site and make them want to 2014 ANNUAL CONFERENCE / PORTLAND OREGON 45 come back? The centralized student service offices content strategy front-end developers at UBC (The University of British Columbia) decided #COR9 Skyline III to tackle this challenge by using key elements of redesigns student systems and services the student experience, rather than organizational How One University Increased structure, in the redesign of their website, students. Visits 45% with Online Forms ubc.ca. #UAD9 Broadway Chris Lucas Vice President of Marketing, Formstack This session will discuss the overhaul of students. ubc.ca, a project initiated by the need to replace Putting Students First: The Join Chris Lucas of Formstack, a leading online the CMS being used to manage the site but uOttawa.ca Redesign form solution, as he shares how one university really about creating a user-centered student Nichole McGill used web forms to considerably increase affairs website designed around the needs and Web Communications Director campus visits and overall attendance. In this preferences of current students, not the business University of Ottawa session, you’ll learn how to strategically use owners. The new uOttawa.ca website went live in online forms to meet your department’s unique conversion goals. Chris will also be leveraging The redesign and redevelopment of students. November of 2013 to the musical tweets and likes data from Formstack’s benchmark report on form ubc.ca involved the migration of approximately of students and for those who are passionate conversions, which has been featured in outlets 12,000 pages of content from 12 distinct about creating a user-design experience. Not like MarketingProfs, CMO and Higher Education microsites into one meaningful, connected and only was a new mobile responsive Drupal Web Marketing. comprehensive site. The content was split into content management system put in place to flexible components that can be published in any replace the numerous in play, the entire content location on any of the roughly 700 new dynamic and purpose of the site was rethought according 11:45 a.m. - 12:30 p.m. site pages. to a thorough analysis that focused on the needs of users first. #AIM10 Pavillion Ballroom East Learn how the redesign project was designed Nichole McGill, Web Communications Director for to ensure the new and improved site delivered Taking the Web Offline on the site goals to make it easy for students to the University of Ottawa, reveals what she learned Erik Runyon find the information they’re looking for when in her multi-year odyssey to transform uOttawa. ca to make it mobile, ensure that all requirements Director of Web Communications visiting the site, anticipate the information needs University of Notre Dame of students as they progress through their studies met the unique bilingual needs of the largest Let’s face it. There more devices out there than and experience at UBC, delight students with English-French university in the world, all the you can support with dedicated native apps. And content and functionality that surpasses what while pushing the bar for university sites. except for very specific cases, most of what you’ll they came to the site for and deliver an intuitive drupal redesigns want to do with your app is available through and seamless experience designed around the responsive web design web API’s. And yes, this includes offline support. student experience that helps students act on the During this presentation we’ll take a look at your information and the invitation to participate. student systems and services options for storing data in the client browser The presenters will provide a tour of the and how you can leverage it to speed up your redesigned site, including before and after, websites. We’ll also spend some time looking at highlighting the site structure, visual design and how it was implemented on 2014.highedweb.org. structured content strategy. 46 HIGHER EDUCATION WEB PROFESSIONALS ASSOCIATION as respected institutions such as museums and Goldsmiths, we consider ourselves more than advanced techniques data and apis national non-profits now on board, Tumblr has aware of these shortcomings, which means front-end developers become home to an increasingly sophisticated mix encouraging an institution to work digital first is of content. Because of the way Tumblr works and a challenge. So, what lessons can be learned from responsive web design its audience, often the unique, hard-to-find, original experience in other sectors to help break out of source material – archival documents, historic this mindset? Unsurprisingly, a lot. photos, artwork – rises to the top and becomes the #DPA10 Pavilion Ballroom West At Goldsmiths we’re in the midst of a ‘digital most shared, with the most loyal fan-base. transformation’, where we’re building the Where did all my cache go? With this in mind, how can universities and foundations for a fundamental, and completely John Wagner colleges leverage their content – especially essential, culture change. But, wherever you’d Systems Programmer, Princeton University original, unique, highly visual or historic content position your organisation in terms of digital – to their advantage on Tumblr? Based on four uptake, most of these lessons could be applied to System running slow? Users pounding on your years experience curating the highly successful the next phase of your digital journey, and give door wanting to know why the website takes Art Deco Architecture blog (decoarchitecture. a fresh way to approach those all too familiar so long to “respond to a simple request”? tumblr.com), Darling will outline the basics challenges. Programmers yelling at you about ruining their of Tumblr, showcase various colleges and beautiful programming job with your system As well as the tips from outside HE, there will also universities who are doing Tumblr right, and how performance? Wishing Carter had invented a pill be a celebration of why digital CAN and SHOULD to judge whether the micro-blogging site can be that wasn’t for livers or that you had taken the job be easier to embrace in HE, and some of the a good fit for an institution’s marketing efforts. with the circus? advantages we have as a sector. content strategy social media Don’t give up hope, you may just need more collaboration and teams cache. social media managers writers directors and managers An overview of what caching is and how it can improve the performance of your web site. #MPD10 Skyline II #TIE10 Skyline I systems administration Lessons from Other Sectors in Making Love to the Admissions Driving Culture Change. Or, #MCS10 Galleria Staff: Enrollment Management How to Stop Working the HE 101 for Web Professionals Is Tumblr Right for Your Way Katye Robare Munger School? Ellen Godwin Director of Digital Media, Castleton College Digital Communications Manager Christopher D’Orso Wendy Darling Goldsmiths, University of London Communications Specialist, Emory University Assistant Director of Enrollment Communication, Stony Brook University Doing things the ‘HE way’ is often used as the Tumblr: a land of memes, cat GIFs, self-indulgent excuse for accepting inefficient processes, slow Enrollment management -- what we all used ramblings and…high-quality curated content? uptake on innovation and stubbornly refusing to know as “admissions” back in the day -- is Yes, indeed! With mainstream media as well to change. In a relatively small university like 2014 ANNUAL CONFERENCE / PORTLAND OREGON 47 more data-driven than ever before. The funnel is the likelihood that authors will take a more active And importantly, what does this mean for your changing, and communication streams are getting role in creating content. Active authors do not web strategy. more complex. Ensuring that your web team and require excessive post-training support and keep enrollment team are on the same page is a great content up-to-date. CMSs should be tailored to 12:30 - 1:45 p.m. way to make sure that your school is maximizing their authors, not the other way around. Grand Ballroom its potential to enroll the right students. Higher This session will provide experiences and lessons enrollment (yield) = more $$ = more HighEdWeb! learned as Penn State has iteratively improved Lunch Sponsored by (What else are you going to do with that? Hire an our CMS authoring environment to empower its assistant?!) OmniUpdate authors. collaboration and teams content management systems 2:00 - 2:45 p.m. directors and managers front-end developers usablity testing #AIM11 Pavillion Ballroom East new to the profession writers Moving to the Client - Writing #UAD10 Broadway Full Applications in JavaScript #COR10 Skyline III Chad Killingsworth Authors Are People, Too Assistant Director of Web and New Media TERMINALFOUR Higher Missouri State University Nikki Massaro Kauffman Front-End User Experience Developer Education Web Survey – The JavaScript has moved from providing minor Penn State University Results interaction to a full scale development platform. Major application such as Gmail and Google If content is king and user experience is crucial, Piero Tintori what can we say about the experiences of Founder and CEO, TERMINALFOUR Calendar have hundreds of thousands of lines of people who author content? What makes a good code all written in JavaScript. Mobile browsers In the summer of 2014, TERMINALFOUR carried authoring experience, why should I care, and how have full featured browsers but performance out a survey of web, content, marketing and can I improve my authors’ experience with the and memory constraints become major senior management professionals working in CMS? considerations. And then there is the whole world higher education. The purpose was to find out the of single page applications. The fundamental purpose of a CMS is to empower changing attitudes, concerns and trends in the us to create and manage Web content. Good user sector towards the role of the web. The response This session will look at how to write code experience should start with the people who are was overwhelming with 169 institutions around that can be maintained as well as developing responsible for using this system to work with the world participating. build processes to catch common errors before content. If the process for authoring and editing deploying to production. This presentation will review these findings content in the CMS is cumbersome, authors won’t advanced techniques including changing reporting structures, who be actively engaged in maintaining it, and our owns the web strategy, what goals really drives sites will be woefully out-of-date. front-end developers javascript online activities, what gets measured and who’s Good authoring experience (AX) will make the getting it right in relation to international student CMS easier to learn and easier to use, increasing recruitment. 48 HIGHER EDUCATION WEB PROFESSIONALS ASSOCIATION where nobody has to hunt to find information Over the last seven years, Jacob has worked as #DPA11 Pavilion Ballroom West relevant to them. Sound like a pipe dream? a graphic designer at Illinois State University, Maybe, maybe not. Just Another Bughunt? Tools to and he has screwed up. A lot. Working with a Social media has fundamentally changed the super-sized ego at a medium-sized web office, Improve Your Site without information gathering process. People want to be failure comes fast; but so does education. With Nuking it from Orbit social anytime they consume media. According some humility, a lot of self-deprecation, and just Kenneth Newquist to social media mogul Gary Vaynerchuk, “This a touch of irreverence, Jacob will share stories of Director, Web Applications Development means that you need to fold a social element into professional embarrassment, creative conflicts, Lafayette College all of your creative… and into every interaction democratic dissolution, and international with your customers…. From now on, every espionage (note: there is no international Charles Fulton platform should be treated as a social networking espionage). Through these professional flubs, Senior Web Applications Developer platform.” Now, considering websites, if it’s not some simple but challenging truths were Lafayette College social, it’s not relevant. discovered that helped projects run smoother; It’s not the bugs you know that kill a website. even in an environment when common sense Fortunately, there are many ways to leverage It’s the ones you can’t see, lurking just out of solutions can seem elusive. the big data of social networks to an institution’s sight, that get you. Learn how Lafayette College advantage. A few key facts about users (such as designers new to the profession identified the Lovecraftian code horrors lurking age, location, and personal interests) can take beneath its feet with tools like Splunk (server on a shoestring content from “generic” to “extremely relevant.” log analysis), OSSEC (server-side bad behavior Thankfully, social media APIs make this fairly monitor) and SiteImprove (web page auditing simple to implement. Anglea will explore the tool) and then surgically eliminated the problems. #TIE11 Skyline I possibilities that exist for integrating the secret Examples include PHP scripts spewing sauce of social media into a website. He will Flipping the Classroom error notices into logs, undiscovered CAS also discuss everything from big ideas to small authentication failures, and thumbnail generation actionable steps to begin enhancing the social through Blended Learning scripts that choke on large files. relevancy of content. Kelly Elander Asst. Professor of Communication and systems administration advanced techniques data and apis Coordinator of the Web Design and Interactive Media Program front-end developers social media Harding University

#MCS11 Galleria Recent research in learning has discussed #MPD11 Skyline II the merits of constructivist learning as well Your Website is the Next Social as the possibility of mixing instructivist and Medium Things I F#@$!d Up- Stories constructivist learning (using the Cronje model) to provide an active and comprehensive Peter Anglea from a Young Designer Web Developer, Bob Jones University approach. This presentation will showcase a Jacob DeGeal course that was redesigned as a blended course Imagine a university website with content tailored Creative Operations Manager using Canvas, online tools, and the classroom. Illinois State University specifically to the individual viewing it - a site This course design may provide instructors and 2014 ANNUAL CONFERENCE / PORTLAND OREGON 49 course developers who are not yet ready to go for Education school, we’ve got something to completely online take a first step in that direction #COR11 Skyline III show you. and gain some of the value of the flipped classroom. Secrets of Show, Don’t Tell Beloit College built a room reservation system using Google Apps for Education’s Rooms and instructional designers David Poteet President, New City Resources feature, in under a month with a new to the profession online learning zero budget. A few room administrator training Teens can smell marketing-speak a mile away. sessions and some community education and the So why do higher ed sites still write things like system has been in successful use for nearly two this? “[Insert school here] delivers an exemplary years. #UAD11 Broadway learning experience that engages the best and brightest people, challenging them to meet ever- This session will cover the basics of how Beloit set Cardsorting for Humanities: higher standards in the classroom and beyond.” things up. The presenters will share the training materials they used and the website that they Context in Usability Testing “Show, Don’t Tell” means presenting sensory built to act as a partner in encouraging people Robin Smail details and substantive facts and letting people UX Renegade, Penn State University to book the rooms that will work best for their come to their own conclusions. It’s easy to tell gathering or event. When developing websites for students, faculty, people what you want them to think, but when and researchers, it can be easy to think that we you give them the freedom to reach their own on a shoestring have all the answers. That all we need to do is pair conclusions, they’ll believe what they’ve seen. In what we think the solution is with what we think this presentation we’ll outline the essentials of this the problem is, and we’re good to go. So why we communication tool and show you colleges and #DPA12 Pavilion Ballroom West do we get it so wrong so often? Why do so many universities that are excelling at showing rather academic web projects fail to have an impact, than telling. IT Orchestration/Automation/ to meet the goals and needs of the site’s users? DevOps with Ansible This sessions will explore how usability testing 3:00 - 3:45 p.m. Steve Smith techniques can provide the context we need to Web Programmer, Luther College avert this kind of mismatch, borrowing a bit from #AIM12 Pavillion Ballroom East a recent Kickstarter game to demonstrate how Ansible is a powerful - yet simple - automation things can down the wrong path (even with the Building a Room Reservation engine. Whether you’re maintaining servers best of intentions). Sometimes we celebrate the or deploying code, Ansible can help turn the worst possible interpretation when conducting System with a $0 Budget process into headache-free tasks that can be user testing, simply by seeing only what we want Melissa Dix useful for small and big shops alike. Web & New Media Director, Beloit College to see. Knowing how to iterate, how to test, and automation systems administration how to use your user input is key. Otherwise, Amanda Frisbee we’re really just making assumptions, aren’t we? Web Designer & Developer, Beloit College

And you know how that game ends. Are you still booking rooms and resources manually for your institution? Or spending new to the profession usability testing thousands of dollars a year for expensive software to manage the process? If you’re a Google Apps 50 HIGHER EDUCATION WEB PROFESSIONALS ASSOCIATION media messaging to the NYU community, these #MCS12 Galleria collaborative initiatives also support efforts to #TIE12 Skyline I streamline communication within and among Centralized or Decentralized? University departments. Chunking and Flipping: What The Hybrid Social Media branding collaboration and teams Do Teachers Know about Approach Content Delivery That You social media directors and managers Chris Barrows Don’t? Social Media and Mobile Products Coordinator, New York University Evelyn Li #MPD12 Skyline II Instructional Technologist/Webmaster/ New York University is home to more than 40,000 Lecturer, University of Wisconsin-Fox Valley students, attending 18 schools and colleges in Better Living Through Today’s college students can’t pay attention Manhattan and around the world. Though the for a whole hour. “Chunking” web content or a NYU community is large, the individual schools Automation: Defeating Time presentation breaks extensive information into and colleges are small—each with its own Sucks and Doing Better Work bite-size pieces. “Flipping” a lecture makes traditions, programs, and faculty. The Digital Jesse Lavery meeting time more interactive and fun. What Communications Group and Office of Public Director of Web Communications tools are available to help chunk presentations Affairs have used NYU’s central social media Allegheny College that don’t require anyone to purchase expensive accounts to celebrate the successes of each of its As a small office (or office of one) tasked with gadgets? How can you assess understanding and schools, and have encouraged interdepartmental managing your institution’s website, social media modify your content from one chunk to the next and collaborative social media efforts over the accounts, and teams of co-workers and work based on audience feedback? Which types of past year and a half. study students, there’s a LOT to keep track of and presentations can be flipped? Can you flip control Given the size of the NYU student and employee not enough time in the day to deal with it. What if to your audience without losing control? And how population, and the extended reach of the we could automate the most tedious of our daily can you be sure that your message has not been NYU global brand, clear guidelines for social tasks using free tools? From task management lost after all this chunking and flipping? media use are essential. In coming together and delegation, to collecting form submissions, content strategy online, through a Google group for social media to dealing with email and social media mentions administrators, and in person at monthly campus -- and much more -- we can eliminate time sucks social media managers writers meetings to discuss industry news and strategy, and focus on doing better work. NYU’s social media ambassadors participate This session is equal parts workflows/examples in the creation and maintenance of data-driven and prompting you to think creatively about how University-wide social media guidelines, while to tie together common apps and tasks into a retaining autonomy over the platforms they powerful super-system. Kind of like Voltron for manage for individual schools and departments. web apps. The Digital Communications Group also offers training and workshops on topics suggested in automation on a shoestring feedback from the social media ambassadors. work life balance In addition to improving the quality of social

2014 ANNUAL CONFERENCE / PORTLAND OREGON 51 Plus, to help you get started, I’ll provide a basic opportunities to learn more than just web design. #UAD12 Broadway planning template and links to a few of my Students work directly with clients and are favorite design resources. responsible for project development, enabling The Designer’s Guide to them to build skills in project management, client content strategy designers “Responsive” Marketing interaction, and communication. Members also Mary Macin responsive web design gain a fundamental knowledge of web usability, Graphic Designer, search engine optimization, and effective Web & Interactive Communications, content strategy. Web Guild members also Illinois State #COR12 Skyline III provide at least three training seminars to the Augustana campus each school year. Seminar Are you a design team of one? Do you feel WordPress Does It All topics have included site content, design, and like you’re reinventing the wheel for each Ronnie Burt an introduction to Photoshop and HTML, as well new promotion, event, or marketing push? Do Director of Operations, CampusPress as more technical topics such as PHP, Ruby on you spend the bulk of your time recreating Rails, and WordPress development. By producing We’ll look at examples of how WordPress is page layouts or trying to remember Facebook quality web services for hundreds of local small being used as a CMS for websites, blogging, dimensions? Are you forced to rush your designs businesses and non-profits, the Web Guild has ePortfolios, MOOCs, magazines, and more. We’ll or sacrifice your standards?? Me, too. provided significant community outreach for also share must-have plugins, authentication tips, Augustana College. Additionally, the group, based On the heels of a particularly stressful marketing and management best practices. Come see why on an entrepreneurial model, is self-funding and campaign last fall, I realized my current process WordPress powers nearly a quarter of the web has created its own endowed scholarship while was no longer working for me. There had to and is taking over campuses around the globe. providing educational benefits across many be a better way to repurpose content between different disciplines. marketing channels with a lot less duplication of 3:45 - 5:00 p.m. effort! The soul-crushing tedium of file prep was killing my productivity and to be frank, was a Posters and Refreshment Break PST2 Grand Ballroom waste of my design talent. Looking to Responsive Web Design for PST1 Grand Ballroom There and Back Again: A Web inspiration, I saw an opportunity to rethink my Migrator’s Tale approach. It took significant planning. Standards How Student Web Developers Leah Davis had to be set and templates created, but in the Get Their EDGE Assistant Director, Web & Digital end, I had a manageable marketing workflow. Communications Holly Scholl IIT Stuart School of Business Now, I carry one robust design across multiple Graphic Designer, Augustana Web Guild Migrating to a new web platform is a fact of life templates tailored to each medium—delivering The Augustana Web Guild is a student for higher education web professionals, and can a consistent visual and rhetorical transition organization that provides an affordable Web be the perfect window to also refresh content and between print, digital, and social channels. presence to nonprofit organizations and small rethink your site’s information architecture. I’ll share examples and present my approach to businesses, immersing students in hands-on developing a “responsive” marketing workflow. web experience. Since it was founded in 1998, As an academic unit (Stuart School of Business) the Web Guild has provided many students with within a larger university system (Illinois Institute 52 HIGHER EDUCATION WEB PROFESSIONALS ASSOCIATION of Technology) Davis wanted to take the migration In 2014, IT Services developed an application opportunity to completely revamp the school’s that would allow instructors and departmental PST5 Grand Balloom web presence and needed to do it quickly as administrators to create outlines for their courses other academic units were queuing up for the outlines. Available via a central repository, these Grunt Automation, the Easy developers’ time. outlines will be embedded in the Fall 2014 Button Academic Calendar. The enhanced Academic The poster will describe the key steps that Jacob Oyen Calendar and course outlines repository will Assistant Communications Director for Online our small team, comprised of Davis and her allow students a central, authoritative resource for Media, Central College supervisor, took to successfully and quickly planning their academic careers. migrate from Site Studio/LCMS to Drupal in just You know all of those repetitive tasks you do when under 6 months. launching a site? Why not hit the easy button for yourself and let Grunt handle it automagically. PST4 Grand Ballroom Running on node.js, Grunt is easy to integrate PST3 Grand Ballroom into your workflow and will help you speed up Keep it Simple - A New your development time. Let Grunt optimize your Filling the Gaps: SFU’s Responsive Framework for the images, compile your SASS or LESS, compress Enhanced Academic Calendar Common Man and minify your CSS and JavaScript and more. Take complicated and time consuming tasks like and Course Outlines Solution Andy Shearouse building an image sprite and let Grunt combine President, Augustana Web Guild Eryn Holbrook everything into one image and build the CSS for Information Analyst, Simon Fraser University When the Augustana Web Guild started working you. Have some unit tests? Let Grunt handle it. in responsive web design, the column system With an elementary understanding of javascript, Simon Fraser University’s Academic Calendar used by all the responsive frameworks turned you can be up and running in less than 15 minutes serves as the central source for senate-approved into a stumbling block. Our designers sometimes and saving yourself hours. program information. It serves as an authoritative struggled to fit their design ideas into the grid reference and planning tool for both program system. Even once the designers successfully advisors and students. In 2013, SFU’s IT Services PST6 Grand Ballroom built a design into the 12-column grid, getting it to worked in partnership with the Student Services translate nicely into a code framework sometimes department to create the university’s first FeedMasher – A Social proved to be a headache. We began thinking, and dynamically-generated Academic Calendar. realized that forcing designs to fit a framework Channel Framework Prior to this, each calendar was manually updated was the exact opposite of the direction we wanted John-Paul Takats every term by Student Services staff. Beyond to go. Instead, why not build a framework so Information Technology Strategist the excessive workload, this process introduced Rochester Institute of Technology flexible that virtually any design can fit right in? the potential for errors. The Calendar pulls its So that’s what we did. In the process, we rethought data directly from the university’s curriculum In 2014 the Undergraduate Admissions Office at how to handle breakpoints, making it easy to management system (Curricunet), enhanced RIT began to create a framework that combines deliver lighter graphics for mobile devices. via an intermediary application (Spiral), and multiple media sources into a single stream published to the content management system organized by channels we define. The content is (Adobe CQ). fetched using plugins. Currently there are plugins for RSS Feeds, YouTube Channels, Twitter, and

2014 ANNUAL CONFERENCE / PORTLAND OREGON 53 Instagram, and more are planned. An example of as well as the benefits that were added to make not do this. Universities must address how those one channel we created is a Crafts, Design, and this a success for Montana State. students continue to showcase what they have Graphic Communications channel. This poster learned and how they were assessed once the presentation will highlight some of the parallels PST8 Grand Ballroom ‘news’ is over. In response to frequent requests we found between RIT’s concept and traditional from both students and faculty to fill this need, broadcasting which is made up of subscriptions, a Bit.ly, Your TinyURL is Awe.sm! the Haworth College of Business is piloting a TV series, and individual episodes. digital badges program—ACEs or Achievement Reinforcing Your Brand with a Certification and Evaluation --that strives to Custom URL Shortener provide the assessment and recognition for both the students and the college in their efforts to PST7 Grand Ballroom Rebecca Hall Web Development & Marketing Director recognize learning that takes place outside the KaratEmail: Putting a Nail in UW-Milwaukee classroom. Robert Nunez FormMail’s Coffin Web Consultant, UW-Milwaukee Jake Dolan PST10 Grand Ballroom Director of Web and Digital Communications After migrating to the campus hosted CMS the Montana State University UW-Milwaukee, School of Information Studies web Redesign and Simplify Website Brett Davis team quickly realized that they needed a service Global Nav Web Programmer, Montana State University that would allow them to create custom shortened Joel McPherson A catalyst for change: Hundreds of forms were URLs for marketing. Within 1 day, the team was Web Content Coordinator, Oregon Tech able to produce a service that was equivalent to attacked, tens of thousands of emails were sent, Alan Wallace email accounts were overwhelmed and shut down, that of Bit.ly, that not only allows them to create Analyst Programmer, Oregon Tech and business processes ground to a halt. On one shortened URLs, but also track their clicks, the Tasked with redesigning the Oregon Institute cold February morning its web team discovered audience reached, reinforce their brand, and of Technology website for responsive design, a that their good friend FormMail was neither much, much more. This poster will show the teams large piece of the puzzle was fixing a convoluted good nor a friend. After more than a decade of efforts in meeting this goal and the benefits of not global navigation menu. The team took a multi- using the renowned FormMail script, we found relying on a 3rd party service. layer global nav menu system and condensed it the immediate need to better handle form into a single, horizontal nav menu. This involved submissions to reduce spam, increase security PST9 Grand Ballroom many hours of Google Analytics review and and build on the functionality of FormMail all user input surveys, before launching the new while maintaining the simplicity that made Fill a Gap for Experiential website in January 2014. Sensitivity to political FormMail such an incredible and widely used bureaucracy took a backseat as the nav had to script. To satisfy these needs, the team built a new Learning be designed for our target audience, prospective form submissions handler called KaratEmail that Cindy Wagner Webmaster -Western Michigan University students. could replace FormMail in an entirely passive manner all while vastly improving on the power Focus on experiential learning is more and more and functionality of the script. This poster session important, but how to represent what was done will look at the features that the team knew and what was learned to external partners is needed to duplicate, the surprises the team faced challenging. Traditional grades and transcripts do 54 HIGHER EDUCATION WEB PROFESSIONALS ASSOCIATION PST11 Grand Ballroom PST12 Grand Ballroom PST13 Grand Ballroom Try This Before You Redesign Using Storify for Professional A Do-it-yourself Guide on How Elizabeth Schroen Show & Tell Strategic Web Content Manager to Communication News University of Maryland University College (UMUC) Wendy Darling Content Directly to Key Target Communications Specialist, Emory University University of Maryland University College thrived Audiences If you’re an online new junkie (or a social media for years as one of the only nonprofit public Carla Cantor universities with fully online programs. With an junkie), you’ve probably seen Storify used to Managing Editor, Rutgers Today open enrollment design and no limits on our present media story or events as they’ve unfolded Rutgers University online capacity, UMUC strive to continue to grow online. But have you thought about using Storify Greg Trevor and educate more students. As the marketplace yourself to document your department’s work? At Executive Editor, Rutgers Today Rutgers University began to explode with more and more public Emory University, Wendy Darling has for the past universities going online, UMUC had to adapt its couple of years been using Storify to document How does your communications team engage marketing strategies and website to work harder how her department and the university as a whole your target audiences when the reach of the and stand out among its target audience of adult handles pitching big stories online, and what the traditional media is dwindling? You do it yourself. students. With a new CMO and new marketing results have been. In fall 2009, Rutgers University launched a leadership, the team began incremental When a major medical research finding is universitywide news center to publish the most improvements to its outdated technologies, released, how does Emory present it online? timely and interesting information about Rutgers broken CMS, fragmented user experience, and Where are the news releases? Video? Tweets? to the broadest possible audience. Since then, institutionally driven (lack of) content strategy. Facebook posts? Media coverage? Bloggers the site has prompted non-Rutgers media to publish more than 20,000 positive stories about This presentation shows how you can make analyzing? What’s Twitter saying? Using the university, including nearly 2,000 articles and incremental gains in the prospective student’s Storify, Wendy has created packages that, once videos that were republished word-for-word. online experience, use data to persuade completed, can present a clear picture of how stakeholders, develop microsites, improve stories played out. These packages can be This session will explore the how-to’s of building, landing pages, implement SEO best practices, shared with leadership, with professors, and promoting, maintaining and growing a news hub enable tracking, and refresh your design--all with others in communications and marketing. that becomes: without a new CMS or major changes to your site Rather than a dry report or a list of media hits, • the “must go” information destination architecture. These baby steps can build buy- Storify can offer an interactive, “Wow”-generating in for a larger website overhaul project while report that gives people an idea of the value of • a source of pride for your institution providing your team with data and learnings to be communications and marketing. • a key mechanism to communicate news better informed for the major investment of a new content directly to key target audiences and site. the public.

2014 ANNUAL CONFERENCE / PORTLAND OREGON 55 allow many authors to maintain our content, yet focused on targeting the ever-important PST14 Grand Ballroom also corral the departmental silos into working prospective student. together (whether they realize it or not). But It’s MY Website: Moving PST16 Grand Ballroom The single-sourcing strategies have allowed for from Ownership to a stronger audit process, ensuring information Collaboration with Single- provided by departments can be confirmed and The Sweetness of the Low- Sourcing finessed by data custodians like Admissions, the Hanging Fruit: Getting Traction Registrar, and Media Relations. Alex Skorpinski On Social Media With Limited Web Content Manager Resources Illinois State University PST15 Grand Ballroom Lacey Luce Ameliah Tawlks Director of Web Managment Web Content Specialist Columbus College of Art & Design Illinois State University I Can’t Believe I Ate the Whole Thing: From Redesign to Amanda Pierce As information architects for an institution of Media Coordinator over 20,000 students, 3,000 faculty and staff, and Launch in Four Months Columbus College of Art & Design 400 distinct websites, managing web content at Luci Geraci - Director of Digital Communications - Have you recently been handed the social media Illinois State University has become exponentially St. John’s University hat to add to your already overpopulated hat more difficult over time. Beyond that, shrinking Christopher Semetis - Web Content Developer - St. collection? Not sure how to tackle social media budgets in higher education have reduced John’s University on behalf of your college and/or department? the resources available to effectively manage Everyone knows that redesigning a website takes Hear how Lacey Luce and Amanda Pierce with information across the university and reach our time–a lot of time. But when you factor in a new Columbus College of Art & Design learned to target audiences. CMS, a hard deadline for launch, and the untimely make the most of “low-hanging fruit” and grow To answer this increasingly difficult challenge, departure of a key developer long the way, you their social media channels without suffering Illinois State developed some unique ways to could have a recipe for disaster. a nervous breakdown or giving up all of their personal Netflix time, and earning CCAD some single-source varying types of content, allowing You are invited to hear the harrowing tale of how national attention along the way. it to ensure consistency across its web presence. St. John’s four-person web team moved from an Admissions and completion requirements of our eight-year-old CMS to Drupal, cut 50,000 pages Lacey and Amanda will share the story of academic programs, news stories, and events can of content down to just under 4,000 and more DangerDust: two students who started leaving be stored and updated in a single location, and importantly, lived to tell about it. stunning chalkboard messages on campus just leveraged across a multitude of sites. for the joy of creating them. Hear how CCAD In this presentation, you’ll learn how St. began sharing the random acts of art and how the With a distributed content model, there is an John’s was able to use a new CMS and a new campus and the media responded. ongoing problem with content ownership. developer to launch a new responsive website Single-sourcing helps to remove “that’s my text” that complemented a new brand campaign. Finally join this two-person (this isn’t their only roadblocks while still leveraging the input and Step into the thought process of deciding what job) team in learning to celebrate and build on knowledge of subject matter experts. Through was important, which policies needed to be baby-step growth. the use of content management software such as implemented, and how the group remained OU Campus and WordPress, the team is able to 56 HIGHER EDUCATION WEB PROFESSIONALS ASSOCIATION links along with other techniques. Robin will also PST17 Grand Ballroom discuss Google rules and guidelines, SEO end- PST20 Grand Ballroom use training tips, answer your SEO questions and How Seven Seconds on Social much more. The Importance of Web in an Media Can Bring More Integrated Marketing Attention Than Any Advertising PST19 Grand Ballroom Communications Strategy Campaign Jennifer Younker Paying Your Way to the Top: Executive Director of Marketing & Brad Brown Communication, Saint Xavier University Public Relations Director Advertising on Social Media St. Louis College of Pharmacy JP Rains Your website is your number one marketing tool Manager, Digital Strategy in higher education, yet many marketing and We’re all looking for ways to stand out in a Laurentian University web professionals do not work strategically or crowded educational marketplace. Learn cohesively to make sure their institution’s website how St. Louis College of Pharmacy utilized a You should think that you can get to the top of the is branded to uniquely identify their institution. voting contest tied to the city’s 250th birthday social networks organically. This should be the Marketers strive to increase brand recognition, to grab media attention, break into the public “right” way to get ahead. Well, as we know, isn’t profile and reputation of their institution to conversation, and become known as the College exclusively the only way to get there. Advertising on Facebook and Twitter with a budget can yield prospective students, current students, and with the cake. significant results for your business goal as well alumni and friends. However, this is often not a as positive results for your brand. Especially when web developer’s idea of what a website should PST18 Grand Ballroom your department isn’t paying the bill ;) be, thus resulting in a nonintegrated marketing communications strategy. Search Engine Optimization - Having spent the last 4 years advertising campaigns on Facebook and Twitter totalling in At Saint Xavier University, the team practice an The Essentials to Boosting Your the six figures, Rains will like to share insights, integrated marketing communications strategy Search Engine Ranking failures and successes. that fosters team dynamics between web, social media, marketing and communications by bringing Robin Kelly Here’s an overview of the presentation: Webmaster, The University of Texas at Tyler these different areas together under one executive • Earning executive support to spend $ director. Implementing an integrated marketing Contrary to what many believe about Search strategy across platforms can be done in simple • Targeting tips and tricks Engine Optimization, adding simple keywords to stages that mesh together all the skills sets from your website content will not do the trick. In this • Proposing and implementing an agile plan web, marketing, content, design and other mediums. poster presentation, learn how The University of Texas at Tyler implemented successful SEO • Reporting on your successes Even if all these different areas report to across their university website to significantly different directors, there are ways to develop increasing organic traffic. communication and cohesion in all marketing and web processes to create an integrated marketing Robin will demonstrate how to increase your SEO strategy to develop a strong brand presence that rankings by configuring URLs, writing proper revolves around an institutional website being the metadata, creating killer content, using internal key component in building a compelling brand.

2014 ANNUAL CONFERENCE / PORTLAND OREGON 57 In this presentation, Younker will discuss how the same way as a faculty or staff member. A staff your website and marketing communications PST22 Grand Ballroom member knows their College, department, and can provide one consistent voice to provide office they work in. A student only knows their greater brand differentiation, trust and dialogue Fresno State’s Journey to a major and maybe their department. This simple through increasing marketing and web Dynamic, Responsive Online fact had huge implications for our advising interaction; the way to get these teams to work Catalog website. together, thus implementing a cyclical process Dawn Truelsen of discover, create, implement and assess; and Associate Director, Web Communications California PST24 Grand Ballroom how implementing an ARC (access, reach and State University, Fresno connect) engagement review process into your web and marketing dynamics will result in a With the demise of its printed general catalog, Doctor Gato-love: Developers compelling, strong brand image. Fresno State decided it was time to convert its and Support Working Together course catalog into a student-focused, data- driven online tool. To benefit on-the-go students, to Build a Better CMS PST21 Grand Ballroom Fresno State also decided to make its catalog Thomas Tostanoski User Services Consultant I, responsive. In this presentation, Dawn will discuss Texas State University Writing for the Web their design process, the responsive techniques Amanda Crittenden used, data integrity issues, user and device data, In 2007, Texas State University abandoned a CMS Web Developer and their analytics strategy. She will also discuss that wasn’t working for anyone and implemented University of Utah Marriott Library how faculty and staff adjusted to the changes an in-house system based on open source Tracy Brewer Medley in workflow, data ownership, collaboration, and software. They called it Project Gato. Deciding to Head of Discovery & Web Development information technology. do it ourselves was a calculated risk. Our unique University of Utah Marriott Library team ensured that that risk paid off. In fact, it was Research shows that we use different parts of our an astonishingly good idea. brains when reading online than we do reading PST23 Grand Ballroom Seven years, a lot of fighting in the War Room, books, print, or other materials offline. Our brains and close to 350 websites later, Gato is still going are conditioned to skip around when reading Learning How Students Think: strong. What’s the secret Doomsday Machine online, making web content choices crucial. A Redesign of our Advising behind the success? The way our support team Utilizing a compilation of web and neuroscience Website interacts with our development team. research, Amanda and Tracy will present key Alex Aivars tips for writing user-friendly content. Attend Representatives from both the support and Webmaster, Western Michigan University this session and you will learn the differences development staffs will talk about this relationship between traditional, long form writing and Over the past 3 years the College of Education and why it’s made Gato a better product for the content for the web. Plus, you’ll leave with lots of and Human Development’s advising website has university community. They will also share past tips and tools to create better content on your own gone through many changes. These have been successes, problems they overcame, and what lies academic site. a direct result of usability testing, which showed ahead for our humble little cat, er, CMS. surprising results. These results radically changed how our advising website was structured. Students don’t see the university and/or college

58 HIGHER EDUCATION WEB PROFESSIONALS ASSOCIATION resource for the LSA Web Service Team, giving us targeted ads to best tailor ads to your target Grand Ballroom PST25 an opportunity to engage and teach our users the international demographic, using Chinese social importance and value of their web presence. media outlets, and working with the international The Frosting to the Customer office at your university to create a social media This presentation will show how the LSA Web Service Cupcake: Creating a campaign that is truly global. Service Team goes beyond the web support User Community ticketing system by working with this community Jessica Kowalewski group. The CMS User Group engages the users PST27 Grand Ballroom Web Content Coordinator to continually think about their websites, help University of Michigan, LSA Web Services the web service team develop advanced features To Buy or to Build David Merchant for the system, and learn ways to manage and Brandon Groves Communications Editor maintain a sometimes challenging system. Programmer, UCF University of Michigan International Institute Roger Wolf The University of Michigan’s College of Literature, Assistant Director of Web Communications Science, and the Arts (LSA) has 75 academic PST26 Grand Ballroom UCF departments, 126 websites, and more than 200 “The problem is choice” people on our content management system Using Social Media to Connect contacts list. In 2012, user satisfaction for our CMS with International Students Whether it’s automating a business process, was low and frustration/suspicion among users storing and displaying data or managing a Jon-Stephen Stansel high. communication campaign - IT solutions don’t International Communications Manager just grow on trees. At the end of the day we are University of Central Arkansas The LSA Web Service team saw this as an left with a decision: Do we buy these tools from opportunity to improve our customer service When planning a Social Media strategy for your someone else or build them ourselves? and formed the CMS User Group. Departmental school it is important to remember to engage When faced with a new project, how do you representatives trained in the current content with your international student population. Social determine which direction to go? management system (CMS) were invited to join Media outlets can increase international student members of the LSA Web Services to connect with involvement in events, inform international At UCF, the team has done both and can help our users on a different level -- as peers. students of immigration and visa issues, connect you navigate the decision making process – with international alumni, and even help your Two years later, the group holds monthly weighing the costs, politics, time management, international recruiting efforts in order to meetings to learn about new features in the customization, functionality, testing and long-term increase diversity on your campus. CMS, ways to improve their own departmental or support of taking ownership of a new piece of software. program website, and hear from their peers on Social media can be a powerful tool to promote their web management experiences. The group cultural understanding and also effectively The choice to buy or build depends on making also connect with each other virtually through the communicate with second language learners. In informed decisions. Understanding how the CMS User Group Google+ community. this session, using several popular social media software should work, what you need it to do and platforms, we will discuss effective techniques The LSA Web Service team is now poised to what you can support, will help you be confident to successfully use social media to engage with lead this group through a major transition into that you’ve made the right decision. international students. a new content management system in late 2014. The CMS User Group will serve as an important In addition, we will discuss how to use Facebook’s 2014 ANNUAL CONFERENCE / PORTLAND OREGON 59 PST28 Grand Ballroom PST29 Grand Ballroom PST30 Grand Ballroom The Trials and Tribulations of Bringing in Business: Bringing Student Forms Online Being (a) SMUG Throughout a Experimenting with In-House A Federated Collaboration Brand Evolution Paid Web Services Adam Finlayson Manager of Functional Solutions Beth Pullias Brenna Harris Switzer Northwestern University Social Media Coordinator, Creative Services George Web Developer Mason University Oregon Health & Science University Daniel Johannsson Technical Solutions Manager Kerone Wetter With a small, experimental paid services Northwestern University Web Designer, College of Science program, the web team at Oregon Health & George Mason University In January 2014 Northwestern University made Science University went from outsourcing all Though we’ve had numerous “official” social two student forms previously filled out on paper custom development requests to completing media accounts at George Mason University, the available online (finally). Instead of being many of them in house. After a year, it’s paid appointment of a new university president in developed by the central IT department, this off. As the team plans for a slow and steady 2012 – who used Twitter to directly engage with system was developed by the Weinberg College expansion of its paid services program, the team students – inspired many units to create accounts of Arts and Sciences (Northwestern’s largest has reflected on why the program has worked, in order to catch his attention. With no marketing school) in collaboration with central IT and what it would do differently, and how the model plan or approval needed to start a social media offered to the entire campus as a free service. could be adjusted across institutions. Switzer account representing the university, the results This tool will be used to bring a number of central will share our experience through three main are far from pretty. and school-specific forms online. The poster will guidelines for groups who are considering or discuss: Social Media Users Groups (SMUGs) aren’t new, implementing paid services: • How the project was conceived and the but George Mason University has only just started • Understand the opportunity question of building a custom solution versus one to help wrangle the handles and messages • Plan carefully, and purchasing software from a vendor. into a cohesive, yet still diverse, voice that we hope will stand the test of our branding evolution. • Collect the data • “Embracing Rogue” or the “Federated Service Model” advocated by IT@ We illustrate our approach to SMUG in Mason’s Northwestern to foster more rapid decentralized marketing and communications technological innovation, and how it was environment from the perspective of the applied to this initiative. university’s Social Media Coordinator and her • Challenges involved with changing a SMUG co-chair, what has and hasn’t worked, what fundamental business process for students, we’ve learned, and our plans for the future. the Registrar’s Office, and six undergraduate schools… all on the same day. • Unexpected insights gained discussing this project with school stakeholders. • What the Online Forms system does offer for the University: visibility rules, access control,

60 HIGHER EDUCATION WEB PROFESSIONALS ASSOCIATION pre-defined or ad hoc assignment, and a 9:00 a.m. - 1:00 p.m. 10:30 - 11:30 a.m. custom jQuery for interface enhancements. Plaza Foyer • What the Online Forms system doesn’t offer General Session: and the value of not letting the perfect be the Sponsor Exhibits Open enemy of the good when advancing change. Chris Hardwick • Using the power of XPath and PHP’s 9:00 - 9:45 a.m. CEO of Nerdist Industries DOMHelper to parse and manipulate HTML documents. Red Stapler 11:30 a.m. - 1:00 p.m. • Optimize code last (or never) only when Grand Ballroom performance bottlenecks are identified. (Best of Track Sessions) • AIM Red Stapler Lunch, sponsored by Promet 6:30 - 10:30 p.m. • DPA Red Stapler Source World Forestry Center • MCS Red Stapler 1:00 - 4:30 p.m. HighEdWeb Big Social Event • MPD Red Stapler • TIE Red Stapler Go really green with HighEdWeb as we take in #WRK6 Broadway i / II the natural beauty of Oregon at the World Forestry • UAD Red Stapler Center. There will be interactive exhibits, grazing Finding Your Way: Fixing food stations, live music and the special one- 9:45 - 10:00 a.m. (Conflicting) Map Data and night-only HighEdWeb Lounge. Plaza Foyer Building an Interactive Refreshment Break Campus Map Aaron Knight Senior Programmer/Analyst, SUNY-ESF Wednesday Oct. 22 Sponsor Exhibits Open until 1 PM Wayfinding and map data: so many (conflicting) 7:30 - 8:30 a.m. data sources out there, so little time - but so Grand Ballroom much potential for losing your future students Refreshment Break in Plaza before you’ve even made the pitch. We’ll look Breakfast Foye r at ways to correct your campus data in major mapping systems, and then we’ll use that to 8:30 - 8:45 a.m. 10:00 - 10:30 a.m. form the building blocks of a fairly easy to build, inexpensive, mobile-friendly interactive map for Grand Ballroom Grand Ballroom your campus. This workshop requires at least a Red Stapler (Best of Track) Awards and Recognitions working knowledge of JavaScript. Announcement inc. Best of Conference Award

2014 ANNUAL CONFERENCE / PORTLAND OREGON 61 browser, client-side programming in registrants in advance of the workshop to ensure the topics most pertinent to you are addressed. JavaScript and interaction with Web services using the AJAX programming model. RWD is best learned with a hands-on approach, #WRK7 Grand Ballroom Parlors so bring your laptop and get ready to code. An This workshop will teach you the basics of Web intermediate-to-expert understanding of HTML/ browser, client-side programming using Web Navigating Social Media in CSS is preferable, but don’t worry, we’ll make standards. We’ll take a quick tour of HTTP, DOM, sure no one gets left behind. Higher Education Javascript, XML and JSON, and then jump in with Lougan Bishop hands-on exercises using the jQuery Javascript Social Media & Digital Marketing Specialist library – building up an interactive website Belmont University #WRK10 Galleria North utilizing AJAX web services. Social media has become a major tool for Come prepared with a laptop, your favorite text Getting Beyond the Basics with recruitment, marketing and communications for editor and the latest version of the Chrome web many institutions. Creating social networks for Google Analytics: Supercharge browser. Before the conference, we’ll also provide your campus is free, but keeping them engaging Your Insights With Universal a list of Chrome extensions you’ll need to install. takes time, planning and effort. In this workshop, A familiarity with JavaScript, DOM, HTML, CSS and Analytics, Google Tag Lougan Bishop will explore the different ways an some client-side programming is necessary for institution can set goals and measure outcomes. Manager this session. Aaron Baker In addition, Lougan will share tips on gaining buy- Lead Analyst SEO/SEM in and input from different areas around campus. University of Arkansas at Little Rock Finally, Lougan will give advice on creating #WRK9 Galleria South By now you have been using Google Analytics for student street teams to help plan and create years. You’ve found tremendous value into how awesome content. Responsive Web Design users interact with your web presence and you Peter Anglea have certainly incorporated this data analysis Web Developer, Bob Jones University routine into your regular work schedule. Right? #WRK8 Broadway iii / IV Responsive web design (RWD) is the biggest In this workshop I want us to move past simple A Nuts-and-Bolts Introduction paradigm shift in web design in the last decade. reports on visits and pageviews—in most cases The best practices we’ve relied on for years to Client-side Interactivity with those “vanity” metrics are next to meaningless are becoming obsolete. Today’s modern web when trying to assess how we market ourselves jQuery and AJAX developer needs to have a firm grasp on to prospective audiences. Let’s consider how Jason Woodward responsive techniques. many of those visits were from potential recruits Principal, State & Plain In this workshop, we’ll cover a wide range of versus people who are already associated with the Today’s website consumers demand a responsive design topics including: media University. Can we segment our data into different tremendous amount of flexibility, responsiveness queries, CSS grids/frameworks, responsive target populations to make informed decisions and interactivity from the sites they visit. People design workflow, responsive email and more. about how to improve and optimize the website? are used to web applications like Facebook, We’ll look at code samples and evaluate your own Perhaps the real question is: what data is missing GMail and Twitter, which make heavy use of Web sites and projects. A survey will be provided to from my analytics reports and how do I get it there? 62 HIGHER EDUCATION WEB PROFESSIONALS ASSOCIATION Times are changing, y’all. You can tell because each time you log into Google Analytics they’ve redesigned the application, moved all the reports around, and changed all the labels. Now they’re pressuring you to “upgrade” to Universal Analytics. But before you go bothering IT to change that javascript code on every single web How One University Increased Visits page, consider moving to Google Tag Manager (GTM) and using it to load analytics instead. 45% with Online Forms

We’re going to start with a quick overview of data analytics strategy so that we can charge through the details of how and why we even go through the trouble of measuring web traffic. COR9 Corporate Then I’ll show you how implementing Google Tag Tuesday, 10:45 - 11:30 a.m. Manager and upgrading to Universal Analytics will supercharge your insight from mere clicks to actual conversions.

Increase applications and enrollment with smarter online forms. Join Formstack’s Chris Lucas for Tuesday’s interactive session and learn how you can meet your conversion goals with online forms.

We can’t wait to see you there!

…and remember to stop by the Formstack booth for a chance to win an iPad prize package. We came all the way from Indiana to meet you!

2014 ANNUAL CONFERENCE / PORTLAND OREGON 63 Analytics and Metrics Collaboration and Teams Sessions by Tag TIE1 Words of Wisdom from 100 Tech-Savvy AIM2 It Takes a Village: Moving Toward Students Mobile TIE5 Focusing on Student Success DPA2 Moving to Git-based Version Control with Small Teams Automation MPD3 Playing Politics: How To Get Exactly Accessibility What You Want at Any Given Time AIM4 Connecting Reusable Disconnected DPA3 Building (or Choosing) an Accessible Content: Our CampusData Project TIE3 The Library Who Came In From The Media Player Cold AIM5 Automate all the things with Yo, Grunt DPA5 Navigating a diverse campus (DPA5) and Bower A Game of Clones: For Your Site Is Dark and Full of Terrors MPD12 Better Living Through Automation: Advanced Techniques Defeating Time Sucks and Doing Better MPD5 Jude’s Law WordPress and Beer: Homebrew web Work DPA1 All Together Now: Mindfully Integrating applications with WP DPA12 IT Orchestration/Automation/DevOps an Increasingly Disparate Brand AIM3 Node.js + Higher Ed = Awesome! with Ansible MPD6 That IS your problem! Creating a MCS3 Own the Second Paragraph Back-End Developers collaborative campus Automate all the things with Yo, Grunt MPD7 Agile in higher ed? Yes you Kanban! AIM5 Novice to Pro: The Journey of a Self- and Bower AIM1 taught Web Developer TIE8 Now You’re Speaking My Language! What Does the Web Say? Thinking Overcoming Barriers to Technical UAD5 Node.js + Higher Ed = Awesome! about Sound and the Internet AIM3 Collaboration Connecting Reusable Disconnected DPA6 Beyond the Buildings: A New AIM4 MCS9 All ‘Growed’ Up: Social Media Matured Generation of Campus Maps Content: Our CampusData Project Let Your Data Run Free and Run Your Extreme APIs for a Better Tomorrow AIM9 AIM7 Don’t like your Google Search AIM8 University Interface? Make your Own! Now You’re Speaking My Language! TIE8 MPD10 Lessons from other sectors in driving UAD7 Mapping the Interior Landscape Overcoming Barriers to Technical culture change. Or, how to stop Collaboration working the HE way MCS9 All ‘Growed’ Up: Social Media Matured AIM9 Let Your Data Run Free and Run Your Making Love to the Admissions Staff: Multi-headed Drupal TIE10 DPA9 University Enrollment Management 101 for Web Taking the Web Offline AIM10 Branding Professionals AIM11 Moving to the Client - Writing Full MCS12 Centralized or Decentralized? The Applications in JavaScript UAD4 A Game of Clones: For Your Site Is Dark Hybrid Social Media Approach and Full of Terrors MCS11 Your Website is the Next Social Medium MCS4 Be Yourself: Embrace Authentic Content Management Systems Content DPA7 Confessions of a CMS Generalist Agile MCS6 All Together Now: Mindfully Integrating DPA8 Reimplementing Drupal in Place MPD1 Scrum Hell or High Water: 3 Easy Ways an Increasingly Disparate Brand Try before you buy: user experience to Make Agile Efforts More Effective MCS9 All ‘Growed’ Up: Social Media Matured UAD8 testing in your RFP process can save Agile in higher ed? Yes you Kanban! MPD7 MCS12 Centralized or Decentralized? The you time and money Hybrid Social Media Approach DPA9 Multi-headed Drupal

64 HIGHER EDUCATION WEB PROFESSIONALS ASSOCIATION UAD10 Authors Are People, Too AIM8 Extreme APIs for a Better Tomorrow AIM9 Let Your Data Run Free and Run Your University TIE8 Now You’re Speaking My Language! Content Strategy Overcoming Barriers to Technical MPD10 Lessons from other sectors in driving culture change. Or, how to stop UAD1 There Are No Break Points in Your Web Collaboration working the HE way Strategy: Going Responsive Without AIM9 Let Your Data Run Free and Run Your Screwing Everything Up University TIE10 Making Love to the Admissions Staff: Enrollment Management 101 for Web MCS2 Engaging Prospective College AIM10 Taking the Web Offline Students and Their Parents Online: Professionals Your Website is the Next Social New 2014 E-Expectations Findings MCS11 MCS12 Centralized or Decentralized? The Medium Hybrid Social Media Approach MPD2 Mix it up! The art of remixing content. MCS3 Own the Second Paragraph Designers Drupal Website Deathmatch - What I Learned MCS4 Be Yourself: Embrace Authentic MCS1 DPA7 Confessions of a CMS Generalist Content by Choosing My NCAA Winners Based on Websites DPA8 Reimplementing Drupal in Place MPD4 Essential Strategies for a Student- Staffed Social Team MPD2 Mix it up! The art of remixing content. DPA9 Multi-headed Drupal TIE4 Get with the Program: Building Better MPD11 Things I F#@$!d Up- Stories from a UAD9 Putting students first: The uOttawa.ca Program, Major and Degree Pages young designer redesign MCS5 No Better Time Than “NOW”: Telling UAD12 The Designer’s Guide to “Responsive” the Story of How We’re Telling our Marketing Front-End Developers Story DPA1 WordPress and Beer: Homebrew web MCS7 The Voyage of the Beagle: Biology, Directors and Managers applications with WP Evolution, and Content Strategy MPD1 Scrum Hell or High Water: 3 Easy Ways MPD2 Mix it up! The art of remixing content. Digital Fundraising on the Social Web to Make Agile Efforts More Effective MCS8 DPA3 Building (or Choosing) an Accessible Engaging Prospective College MCS9 All ‘Growed’ Up: Social Media Matured MCS2 Media Player Students and Their Parents Online: Rebooting Your Responsive Workflow TIE9 The content is the Experience: Lessons New 2014 E-Expectations Findings UAD3 in Creating a Student-Centered with Pattern Lab Moving to Git-based Version Control Student Affairs Website DPA2 Get with the Program: Building Better with Small Teams TIE4 Is Tumblr Right for Your School? Program, Major and Degree Pages MCS10 Own the Second Paragraph MCS3 Automate all the things with Yo, Grunt Chunking and Flipping: What Do AIM5 TIE12 Be Yourself: Embrace Authentic and Bower Teachers Know about Content Delivery MCS4 Content That You Don’t? DPA5 Navigating a diverse campus Essential Strategies for a Student- The Designer’s Guide to “Responsive” MPD4 Beyond the Buildings: A New UAD12 Staffed Social Team DPA6 Marketing Generation of Campus Maps All Together Now: Mindfully Integrating MCS6 Prototyping with WordPress: No coding an Increasingly Disparate Brand UAD6 Data and APIs required MPD7 Agile in higher ed? Yes you Kanban! AIM4 Connecting Reusable Disconnected DPA7 Confessions of a CMS Generalist Content: Our CampusData Project Try before you buy: user experience UAD8 Don’t like your Google Search testing in your RFP process can save AIM7 DPA4 Fix All The Map Data! Interface? Make your Own! you time and money AIM7 Don’t like your Google Search DPA8 Reimplementing Drupal in Place Interface? Make your Own! MCS9 All ‘Growed’ Up: Social Media Matured DPA9 Multi-headed Drupal 2014 ANNUAL CONFERENCE / PORTLAND OREGON 65 UAD10 Authors Are People, Too MCS1 Website Deathmatch - What I Learned DPA2 Moving to Git-based Version Control by Choosing My NCAA Winners Based with Small Teams Taking the Web Offline AIM10 on Websites MPD7 Agile in higher ed? Yes you Kanban! Moving to the Client - Writing Full AIM11 MPD3 Playing Politics: How To Get Exactly Applications in JavaScript What You Want at Any Given Time Redesigns MCS11 Your Website is the Next Social MPD9 Human at Work or: How I Learned to UAD1 There Are No Break Points in Your Web Medium Stop Worrying and Get Better at My Job Strategy: Going Responsive Without Screwing Everything Up Instructional Designers TIE10 Making Love to the Admissions Staff: Enrollment Management 101 for Web The Library Who Came In From The Talk MOOC to me TIE3 TIE2 Professionals Cold Focusing on Student Success TIE5 UAD11 Cardsorting for Humanities: Context in UAD4 A Game of Clones: For Your Site Is Dark TIE6 Speaking the Students’ Language: Usability Testing and Full of Terrors Using Smart Phones & Apps to Enhance TIE11 Flipping the Classroom through MCS7 The Voyage of the Beagle: Biology, Learning in the Classroom Blended Learning Evolution, and Content Strategy TIE7 Much of a MOOC-ness: What Have We MPD11 Things I F#@$!d Up- Stories from a DPA8 Reimplementing Drupal in Place Learned So Far? young designer UAD9 Putting students first: The uOttawa.ca TIE11 Flipping the Classroom through redesign Blended Learning On a Shoestring The content is the Experience: Lessons MPD2 Mix it up! The art of remixing content. TIE9 in Creating a Student-Centered Javascript MPD6 That IS your problem! Creating a Student Affairs Website AIM3 Node.js + Higher Ed = Awesome! collaborative campus

AIM11 Moving to the Client - Writing Full MPD11 Things I F#@$!d Up- Stories from a Responsive Web Design Applications in JavaScript young designer UAD1 There Are No Break Points in Your Web Strategy: Going Responsive Without MPD12 Better Living Through Automation: Maps Defeating Time Sucks and Doing Better Screwing Everything Up DPA4 Fix All The Map Data! Work AIM2 It Takes a Village: Moving Toward Mobile DPA5 Navigating a diverse campus AIM12 Building a room reservation system with a $0 budget UAD3 Rebooting Your Responsive Workflow DPA6 Beyond the Buildings: A New with Pattern Lab Generation of Campus Maps Online Learning UAD9 Putting students first: The uOttawa.ca UAD7 Mapping the Interior Landscape TIE2 Talk MOOC to me redesign Multimedia TIE7 Much of a MOOC-ness: What Have We AIM10 Taking the Web Offline Learned So Far? DPA3 Building (or Choosing) an Accessible UAD12 The Designer’s Guide to “Responsive” Media Player TIE11 Flipping the Classroom through Marketing Blended Learning UAD5 What Does the Web Say? Thinking Social Media about Sound and the Internet Project Managers TIE1 Words of Wisdom from 100 Tech-Savvy New to the Profession MPD1 Scrum Hell or High Water: 3 Easy Ways Students to Make Agile Efforts More Effective AIM1 Novice to Pro: The Journey of a Self- MPD4 Essential Strategies for a Student- taught Web Developer Staffed Social Team MCS8 Digital Fundraising on the Social Web

66 HIGHER EDUCATION WEB PROFESSIONALS ASSOCIATION MCS9 All ‘Growed’ Up: Social Media Matured MCS1 Website Deathmatch - What I Learned UAD10 Authors Are People, Too by Choosing My NCAA Winners Based Is Tumblr Right for Your School? Is Tumblr Right for Your School? MCS10 on Websites MCS10 Your Website is the Next Social Chunking and Flipping: What Do MCS11 UAD2 Let’s face it: We’re not sixteen anymore TIE12 Medium Teachers Know about Content Delivery Prototyping with WordPress: No coding Centralized or Decentralized? The UAD6 That You Don’t? MCS12 required Hybrid Social Media Approach UAD8 Try before you buy: user experience Student Systems and Services testing in your RFP process can save you time and money TIE1 Words of Wisdom from 100 Tech-Savvy Students UAD11 Cardsorting for Humanities: Context in Usability Testing TIE2 Talk MOOC to me MPD4 Essential Strategies for a Student- WordPress Staffed Social Team DPA1 WordPress and Beer: Homebrew web TIE5 Focusing on Student Success applications with WP

TIE6 Speaking the Students’ Language: UAD6 Prototyping with WordPress: No coding Using Smart Phones & Apps to Enhance required Learning in the Classroom AIM6 Sign, Sign, Everywhere a Sign: Easy TIE8 Now You’re Speaking My Language! digital signs with WordPress and Overcoming Barriers to Technical Raspberry Pi Collaboration DPA7 Confessions of a CMS Generalist UAD9 Putting students first: The uOttawa.ca redesign Work-Life Balance TIE9 The content is the Experience: Lessons MPD5 Jude’s Law in Creating a Student-Centered Beyond the Screen Student Affairs Website MPD8 MPD9 Human at Work or: How I Learned to Student Workers Stop Worrying and Get Better at My Job MPD4 Essential Strategies for a Student- MPD12 Better Living Through Automation: Staffed Social Team Defeating Time Sucks and Doing Better Work MCS5 No Better Time Than “NOW”: Telling the Story of How We’re Telling our Story Writers Mix it up! The art of remixing content. Systems Administration MPD2 MCS3 Own the Second Paragraph DPA10 Where did all my cache go? MCS4 Be Yourself: Embrace Authentic DPA11 Just another bughunt? Tools to improve Content your site without nuking it from orbit TIE4 Get with the Program: Building Better DPA12 IT Orchestration/Automation/DevOps Program, Major and Degree Pages with Ansible MCS5 No Better Time Than “NOW”: Telling the Story of How We’re Telling our Usability Testing Story

2014 ANNUAL CONFERENCE / PORTLAND OREGON 67 Janeen Alliston Peter Anglea Aaron Baker @JaneenTheBean @peteranglea @helveticaman PRESENTERS Director, Student Web Developer Lead Analyst SEO/SEM Communications Services Bob Jones University University of Arkansas at Little University of British Columbia Rock Alex Aivars Peter Anglea is not your ordinary @alexaivars Janeen Alliston is the director of developer. He hates using technical Webmaster Student Communications Services jargon and prides himself in being Chris Barrows Western Michigan University at the University of British Columbia. able to explain complex ideas to @CBarrows She is responsible for providing just about anyone using everyday Social Media and Mobile Products I have worked at WMU for 5 years, first vision and leadership for a team of language. He has an eye for front-end Coordinator in the College of Arts and Sciences communications, user-experience design and a knack for back-end New York University and now in the College of Education and design professionals tasked coding. Peter is the lead developer and Human Development. I work on Chris Barrows is Social Media and with delivering strategic and tactical for Bob Jones University’s marketing graphic design and also code with Mobile Product Coordinator at New communications support for the division where his responsibilities PHP, MySQL, CSS, Javascript, and York University and currently based university’s vice-president, students range from programming to HTML. in New York, NY. He has worked in portfolio. Since joining UBC in June social media. As a self-taught web higher education and social media 2011, Alliston has been focused developer with over a decade of since 2007. He has previously spent Rick Allen on leading the development of a experience, he is keenly aware of the time building social media for Wilkes @epublishmedia cross-unit, multi-channel, integrated pressures facing “armies of one” and University and serving a community Content Strategist strategic communications plan the issues of working in a larger team manager role at Likeable Media. Meet Content aimed at delivering meaningful, environment. coordinated and innovative In his current role, he serves as Rick Allen has worked in higher communications to encourage At HighEdWeb 2013 in Buffalo, both a strategist (with a touch of education for more than 14 years student engagement and positively Peter’s track session presentation on content) for New York University’s helping to shape communications impact the student experience. responsive web design workflow won social media presence. In addition, and content strategy. As co-founder Best of Conference. In addition, two he is acts as social media trainer/ of Meet Content, a content strategy Prior to joining UBC, Alliston was the websites designed and developed consultant to the university consultancy and online learning manager, student recruitment and by BJU’s marketing team won a as a whole. He also manages resource, Rick partners with client services within the Marketing combined haul of seven eduStyle the university’s Social Media higher education institutions and and Communications Department awards in 2013. When Peter is not busy Ambassadors group which brings organizations to drive and sustain at the British Columbia Institute of cranking out code, you might find him together over 150+ social media bold goals. Technology. She holds a bachelor of putting his master’s degree in music administrators at the university. arts, general studies and a master Rick is an international speaker on composition to good use or acting in of arts in adult education from the He holds a BS in Digital Media content and communications, and various dramatic productions. University of British Columbia. (Marywood University) and a MS in an adjunct professor at Emerson Instructional Technology (Wilkes College where he teaches electronic University). publishing and content strategy in the MA Publishing program. 68 HIGHER EDUCATION WEB PROFESSIONALS ASSOCIATION Waylon Baumgardner He is chair of the Social Media Brad Brown Ashley Budd Administration Team, which oversees @waylonrobert Public Relations Director @ ashley_budd the University’s Twitter, Facebook, Website Manager St. Louis College of Pharmacy Assistant Director, Social Media California Baptist University Instagram, Tumblr, SoundCloud, Strategy Brad Brown is the public relations Foursquare and YouTube accounts Cornell University Waylon Baumgardner is the and provides leadership in director for St. Louis College of Website Manager for California departmental marketing efforts using Pharmacy. He comes to the job Ashley Budd is working toward the Baptist University, one of Southern social media. Lougan also serves as following more than a decade of advancement of higher education. California’s fastest growing private the ex-facto advisor to the University experience in newsrooms across Through speaking, writing and universities. He has a combined Strategic Marketing Team in regards the country. Brown is in charge of research she offers insights into 17 years experience with building to social media and supervises the the College’s media outreach and contemporary issues in college websites, starting when he was in Boulevard Team, Belmont’s student some social media channels. This enrollment, development and middle school. He has spent the run social media street team. year marks the 150th birthday of communication. the founding of St. Louis College last five years working in higher Budd is assistant director of social of Pharmacy and Brown has been education, starting as a front-end media strategy, serving alumni Karlyn Borysenko involved with planning numerous developer at the University of affairs and development at Cornell @KarlynMB events both on campus and in the California, Riverside. His current University. Prior to joining the social role sees him managing the Principal community. Zen Workplace media team at Cornell, Budd spent university’s public web presence over five years at her alma mater, while also leading a small team Karlyn has worked in higher Janelle Browning Rochester Institute of Technology, of web professionals. Some of his education for over a decade, Director of Marketing and where she lead social media strategy operational tasks include developing including stints at Norwich External Affairs for undergraduate admissions. Budd web content strategy, user testing, as University, Dartmouth College and Berklee College of Music serves as producer and host on the well as front-end development. Southern New Hampshire University. Janelle Browning is the Director of Higher Ed Live network where she Through Zen Workplace, she helps Marketing and External Affairs at explores contemporary issues and Lougan Bishop individuals and organizations Berklee College of Music. She spent innovations in higher education. @lougan improve their working environment her formative years studying words, Social Media & Digital Marketing by humanizing the business process. reading books, editing stories, Erin Callihan Specialist An award-winning presenter, she and overseeing marketing and @erincallihan Belmont University has given talks at HighEdWeb, promotions at various live music Senior Director of Interactive Lougan Bishop is the Social Media UBTech, the AMA Symposium on venues in Colorado. She holds a Media & Global Communications & Digital Marketing Specialist Higher Education, Higher Ed Experts B.A. in English from Truman State New York University for Belmont University’s Office of webinars, and multiple CASE events. University and an M.A. in English/ Communications Development Erin Callihan is the senior director University Marketing and Public Karlyn holds a B.S. in communication from Colorado State University, and for interactive media and global Relations. In his role, Lougan from Boston University and an spends her free time teaching and communications at New York is responsible for strategy and MBA from Norwich University, practicing yoga at her favorite local University, where she has spent the oversight of all aspects of Belmont’s and is currently ABD her Ph.D. in studio. past 15 years in various marketing, social and new media presence. psychology from Capella University. 2014 ANNUAL CONFERENCE / PORTLAND OREGON 69 media, photo/videography and marketing efforts through social Jennifer Chance seriously distracted! In 2000, he communications roles, spanning media and other interactive wrote the job description for the Web Team Manager admissions, student life and technologies. He is passionate about University of Texas at Austin campus’ first webmaster position in alumni relations. She splits her user experiences, content strategy, University Relations and stepped days between New York City and teamwork, local food and drink, Jennifer Chance is the web team into that role. At the time he was a Abu Dhabi and may well be the and mastering slight-of-hand card manager for the McCombs School ‘one man shop’, managing all parts happiest frequent flier you’ve ever techniques. Awesome is his favorite of Business and is a graduate of of the web site from hardware to met. Callihan also enjoys coloring word. the Austin Peay State University web server. Today, he is the man-in- outside the lines, hiring recent grads, (’02). Before joining McCombs and the-middle, managing the CMS and container gardening and craft beer. Carla Cantor becoming part of The University arranging training for 300+ users, as Read more about her at about.me/ of Texas at Austin family, she well as the web server architecture. Managing Editor, Rutgers Today spent nearly a decade in software erincallihan Rutgers University Still Dan-of-all-trades, he gets his development and worked for a fingers in everything. Carla Cantor, managing editor number of high-profile employers-- David Cameron of Rutgers Today and assistant most notably, NASA. Since presenting @davecameron director of editorial services, at the 2013 HighEdWeb Conference Georgy Cohen Recruitment Marketing Web joined the Office of Media Relations in Buffalo, Chance has been an @radiofreegeorgy Content Producer in 2002. She served as editor active and earnest promoter of anti- Associate Creative Director, Ithaca College Content Strategy of the university’s faculty and bullying initiatives for youth around Meet Content Completely unrelated to the current staff publication until becoming Austin. She has also been delighting UK Prime Minister, this David managing editor of the university’s the ears of hipsters far and wide with Georgy Cohen is associate creative Cameron started out in the NYC news center in 2009. Before coming her sweet trombone skills at festivals director for content strategy at OHO entertainment industry, working to Rutgers, Cantor was the editorial like Honk! TX and Honk! Fest West. Interactive, a digital agency based in talent management and award- director of the health channel at in Cambridge, Mass. She is also co- winning production companies for America Online. She also has worked C. Daniel Chase founder of Meet Content, a resource nearly a decade. Then his awesome as an editor at CBS HealthWatch and empowering higher education to @cdchase wife got an awesome job and they as director of publications at New create and sustain web content that Lead Web Administrator relocated to Ithaca, NY, where his works. York University Medical Center. The University of Tennessee at Higher Ed career began in various Cantor holds a bachelor’s degree Chattanooga Georgy previously worked at Tufts communications and special projects from the University of Rochester and University and Suffolk University, in roles at Cornell University. In 2010 a master’s degree from Columbia Dan Chase is responsible for the addition to her own independent he joined the awesome marketing University’s School of International management of the OU Campus consultancy. She speaks frequently, communications team at his alma and Public Affairs. content management system (CMS) receiving Best of Conference honors mater, Ithaca College, where he is recently deployed for the UTC main at HighEdWeb 2011 for her session, currently responsible for producing website. Chase originally came to “Reinventing News on your University and managing admission and UTC for his undergraduate degree Website,” and delivering the keynote enrollment web content, overseeing in 1993, and after being introduced addresses at HighEdWeb Pittsburgh prospective student social networks, to the Internet by Dr. Eric Lane, one 2014 and HighEdWeb Arkansas 2011. and developing new recruitment of his physics professors, he got 70 HIGHER EDUCATION WEB PROFESSIONALS ASSOCIATION Amanda Crittenden and the schools of medicine, Jake Dolan Jacob DeGeal public health and nursing. She Web Developer Director of Web and Digital @ JacobDeGeal has built a career in web content University of Utah Marriott Communications Creative Operations Manager Library management with institutions and Montana State University Illinois State University nonprofit groups. Besides her day Amanda Crittenden works as a web As the director of the Web and Digital job, Darling operates a blog on Art Jacob has been a graphic designer developer for the University of Utah Communications team for Montana Deco architecture and is a published with Illinois State University’s web Marriott Library. Her educational State University, Jake Dolan has spent fiction author as well as a sometime office for 7 years. Over the years background includes Linguistics the last twelve years growing with editor with U.K.-based Immanion he has witnessed the web evolve and Teaching English to Speakers the Web at the university. In that time, Press. from Flash-based movies to liquid of Other Languages. In addition he and his team have evolved greatly layouts, fixed one-page designs to to reviewing pages for content alongside higher education and responsive architecture. His chief and adherence to web standards, Brett Davis digital communications. cause is to organize and unite all Web Programmer she works to train librarians and Illinois State websites under a single Montana State University staff using OmniUpdate’s Content David Decker brand standard, as well as develop Management System (CMS) and Brett Davis is a Web Programmer in Senior Systems and Software effective, innovative and creative assists University of Utah affiliates in the Web and Digital Communications Engineer solutions for University departments the Usability Lab.Over the past five department at Montana State Carnegie Mellon University and initiatives. In his spare time, years working in web development, University. He is a Vermont native Jacob established the 501(c)3 “Cat Dave Decker has been enamored she has developed a strong interest with a background in freelance Bike Sanctuary”, as he owns four with technology since he first played and evolving understanding of Web web design and bike shop wrench- cats, three bikes and way too much Pitfall on his family’s Atari 2600 Accessibility, Usability, and Writing wielding. Brett enjoys building time on his hands. game console in the early 1980s. His for the Web. usable things out of pure logic. interest in all things digital continued as he went on to earn a degree in Melissa Dix Wendy Darling Leah Davis computer media studies from Juniata @akamelissa @wcdarling Assistant Director, Web & Digital College in 2000. His current role of Web & New Media Director Communications Specialist Communications Senior Systems/Software Engineer Beloit College Emory University IIT Stuart School of Business at Carnegie Mellon University has Melissa Dix, Web & New Media Wendy Darling is responsible for him creating web applications Leah Davis is Assistant Director of Director, has been managing the digital communications in Emory and solutions for the Department Web & Digital Communications at IIT web at Beloit College for nine University’s Woodruff Health of Computer and Electrical Stuart School of Business, and joined years. Her background includes 6 Sciences Center, including its Engineering.Dave enjoys ice hockey, Stuart in May 2013. She is responsible years with Motorola, managing and website and social media, as well photography, and spending time for managing the website, social collaborating on web development as the School of Medicine’s website with his wife Bridget and daughter media channels, and weekly projects spanning manufacturing, and Facebook page. Darling also Evelyn. e-newsletters to students and faculty. e-commerce and mobile commerce works with the Emory News Center, a & two years as a developer for Full key component of news distribution Audio, an online, subscription based, for research, Emory Healthcare, music software startup in Chicago.

2014 ANNUAL CONFERENCE / PORTLAND OREGON 71 Glenn Donaldson admissions counselor/orientation learning at Capella University. Steve Fischer director at SUNY Old Westbury Dr. Elander currently teaches a @gdonaldson @minnow61 before joining Stony Brook University variety of communication courses Enterprise SOA/Sr. App. Architect Director, Web & Mobile The Ohio State University as an assistant director of admissions and coordinates the web design The Ohio State University in 2005. He is a husband and father, a and interactive media program Glenn is as close to a super hero Mets fan and baseball card collector, at Harding University in Searcy, Steve Fischer is Director of Web as you can get without people and is the on-field host of the Spirit Arkansas. & Mobile in the Office of the CIO knowing about your powers. He of Stony Brook marching band at The Ohio State University. His has almost 20 years’ experience in during football games. He also also Adam Finlayson group oversees OSU Mobile, the higher education. He’s architected got his butt kicked on “Jeopardy!” university’s institutional mobile @nullfame several student systems including in 2009, a defeat he rues to this application, and several web class registration, financial aid, and Manager of Functional Solutions applications. He has Bachelor’s day. He earned his MS in college Northwestern University course catalog. In his current role he student development at Long Island degrees in Communication and oversees the architecture of many University. Adam Finlayson came to Computer Science as well as a systems including the Enterprise Northwestern in 2001 as a web Master of Business Administration Integration Platform, a central campus Kelly Elander developer in University Relations, from Ohio State. He and his wife Jodi system for web service API’s. Northwestern’s central marketing have a son and a daughter, Wynsten @kelander1 and communications group. In 2006 and Genevieve. Asst. Professor of he moved to the Weinberg College Christopher D’Orso Communication and Coordinator of Arts and Sciences, Northwestern’s @cdorso of the Web Design and Jason Fish largest school based on student Assistant Director of Enrollment Interactive Media Program @jasondfish enrollment, where he started as a Communication Harding University Director of Informatics Stony Brook University web developer then later became Purdue University Kelly Elander earned his Co-Manager of Web Application Chris D’Orso is the assistant director undergraduate degree in radio/TV Development. Currently Finlayson Jason Fish is the director of of enrollment communications for communication at Ohio University manages the Functional Solutions informatics within Purdue Stony Brook University, coordinating and his master’s in adult instruction group, a team of business analysts University’s central IT organization social media outreach for one of and performance technology from that identify technology needs in where he is responsible for the top-ranked public research the University of Michigan. Kelly the College and manage projects providing vision in the areas of universities in the northeast. He is spent a number of years working to address those needs. Outside of teaching and learning technology. also a host of the bi-weekly web as an instructional designer for Northwestern Finlayson is involved His experience includes show “Admissions Live,” part of the Arthur Andersen and a number of in his local community. Most recently development, project management Higher Ed Live network. training and e-learning contracting he co-founded the Grandmother and driving new and creative web companies in the Chicago area, D’Orso is a State University of New Park Initiative, a successful five-year and mobile strategies. The work specializing in web-based training, York lifer; he has BA from SUNY project raising money to acquire land of his group has been featured by e-learning and multimedia training. Geneseo in communications, and and develop a new playground. He the New York Times, CNET and The Recently Elander completed worked as the acting director of has a bachelor of arts in mathematics Chronicle of Higher Education. his Ph.D. with an emphasis in student activities at Finger Lakes and computer science from Cornell instructional design for online Community College and as an College in Mount Vernon, Iowa. 72 HIGHER EDUCATION WEB PROFESSIONALS ASSOCIATION Amanda Frisbee web servers. Fulton also serves on graduating to full time consulting development and digital media. She the Development Committee for the with Palantir.net.At Palantir, he is a has worked at St. John’s University @frisbeea Collaborative Liberal Arts Moodle Senior Architect and Community for over 8 years for Marketing and Web Designer & Developer Beloit College Project (CLAMP) and helps integrate Lead, developing solutions for Enrollment Management, and has the Liberal Arts Edition distribution. medium to large cultural and worked closely with key internal Amanda Frisbee is the Web Designer educational institutions. He also stakeholders to determine best use & Developer at Beloit College. In Doug Gapinski works to represent both Palantir and of digital media for respective areas her past life, Amanda was a graphic Drupal in the broader developer and audiences. @DougGapinski designer working in ad layout for community. Roundy’s Supermarkets and in the Strategist mStoner print industry for a local printer. Garfield is an active Drupal core Stephanie Geyer @StephGeyer After freelancing for a few years, Doug Gapinski is a user-centered contributor, including the principle she went back to school for web digital strategist. In his pursuit to architect of the Drupal 7 database Vice President, Web Strategy and Interactive Marketing Services programming and realized her create delightful, effortless and system and the Drupal 8 Web Noel-Levitz dreams of working full time in the highly functional things, he has Services Lead. He is also a member dynamic realm of the web and in evolved from a designer to a creative of the Advisory Board of the Stephanie Geyer directs website higher ed. When she’s not working director to a strategist over the last Drupal Association and the Drupal development and e-communications with code, Amanda enjoys outdoor 13 years. representative to the Framework projects for Noel-Levitz. Her web adventure and traveling. She and her Interoperability Group. Larry holds consultation services are based on At mStoner, Gapinski has led husband have visited nearly half of a Master’s degree in Computer current best practices in enrollment initiatives for mobile and responsive the U.S. National Parks in the last 7 Science from DePaul University. management and are frequently design, web performance and years. integrated with recruitment and integrated marketing. He has Garfie is a co-author of “Drupal 7 marketing consultations and worked for Ivy League universities, Module Development” from Packt market research projects. In Charles Fulton community colleges and pretty Publishing. He blogs at both http:// addition to providing consulting @mackensen much every other kind of education www.palantir.net and http://www. services, Geyer frequently delivers Senior Web Applications institution you can think of. garfieldtech.com. conference presentations about Developer Lafayette College using the web as a recruitment Larry Garfield Luci Geraci communications tool, including Charles Fulton is a Senior Web @Crell @LuciGeraci at the National Conference on Applications Developer at Lafayette Senior Architect and Community Director of Digital Student Recruitment, Marketing College. He helps oversee Lafayette’s Lead, Palantir.net Communications and Retention as well as the AMA St. John’s University web infrastructure, including Symposium for the Marketing of Larry Garfield has been building Moodle, WordPress, Drupal, Redmine Luci Geraci oversees the recasting Higher Education. She helped web sites since he was a sophomore and MediaWiki. He architected and development of St. John’s conduct the E-Expectations market in high school, which is longer Lafayette’s version control digital media strategy. Geraci research project on the Internet and ago than he’d like to admit. As a environment and works closely with has worked in the Marketing and e-recruitment behaviors of high freelancer he worked mostly for the server administration team to Communications field for over 15 school juniors. Prior to joining Noel- Chicago-area politicians before create and manage the college’s years and has focused mainly on web Levitz, Geyer directed recruitment 2014 ANNUAL CONFERENCE / PORTLAND OREGON 73 marketing programs for Wilkes Samantha Goldstein in the web community serving on Curtiss Grymala University (PA). numerous boards and committees. Academic Program Advisor @cgrymala Mark has worked at the University Carnegie Mellon University University of Mary Washington Ellen Godwin at Buffalo (UB) for 27 years. He Samantha Goldstein, senior academic currently serves as the Director, Curtiss Grymala, founder of Ten- @ellen_godwin programs advisor and special Office of Web Services, a position 321 Enterprises, is the Senior Web Digital Communications Manager projects coordinator, has been at Technologist at the University Goldsmiths, University of London he has held since 2001. From 1997 – Carnegie Mellon University since 2001, he was the Web Development of Mary Washington (UMW). At Ellen Godwin is Digital 2012. In this role, she administratively Manager for Computing and UMW, Curtiss manages all custom Communications Manager at advises over 300 Ph.D. students in Information Technology and development for the University’s Goldsmiths, University of London. electrical and computer engineering the CIO’s Office. He began his unique implementation of WordPress Previously she’s worked in digital and helps drive technical projects career at UB as a supervisor for as its CMS. He has developed more roles at fashion retailer New Look, both big and small to improve the Instructional Technology Services than 50 custom WordPress plugins, MSN and Johnson & Johnson. experiences of her faculty, students where he played a significant role released 9 public plugins and and colleagues. Prior to CMU, in integrating technology into the created more than 20 custom themes Jennifer Godwin Samantha was a manager of content classroom. Mark has also served for various organizations. services at Eduventures, Inc. in Boston @jenncg as a visiting instructor in UB’s where she specialized in custom Senior web content manager former School of Informatics. His research projects pertaining to online Stephanie Guay University of Arkansas at Little research interests include emerging @techiestephanie Rock higher education and continuing and technologies, social media, Director of Web Projects professional education. Goldstein the mobile web, the Millennial Jennifer Godwin still has the rainbow Duke University obtained her Ed.M. in higher Generation and their use of Apple sticker from her first Mac education from Harvard Graduate technology. Stephanie Guay runs a 2.5-person product. She’s a fan of tap dancing, School of Education and her B.A. from web shop for the Nicholas School at cats, and adventures. As a senior Northwestern University. Duke University. She’s responsible digital strategist at the University Brandon Groves for everything from project of Arkansas at Little Rock, Godwin Mark Greenfield @DField_FL management to programming. works (usually in a collaborative Programmer @markgr setting ) to make it better, whatever UCF that “it” is on any given day. A former Director of Web Services Gaurav Gupta University at Buffalo Brandon Groves is a programmer journalist, her insistence on strong @frshbakedpixels with eight years experience storytelling can border on obsession. Mark Greenfield is a highly IT Analyst developing user-centered, data- Virginia Commonwealth And after two years in higher ed, regarded, influential member of the driven web and stand-alone University she’s finally come around to the higher education web community. applications for Lockheed Martin Oxford comma. He is an experienced consultant and Gaurav Gupta works as IT Analyst and the University of Central Florida. an award winning speaker who is in Office of the Vice Provost for If there is a process that needs known for his thoughtful vision of the Learning Innovation and Student improving, Groves will fight to the future of the web and technology on Success at Virginia Commonwealth end to improve it (or just write an college campuses. He is very active University. In his current position script to automate it). 74 HIGHER EDUCATION WEB PROFESSIONALS ASSOCIATION he wears multiple hats. As a web higher education technology, websites, most notably the Penn State College and at the University. He has designer and developer, he builds Mark Heiman has done a little of World Campus site. He has been a bachelor of science in Computer websites and web applications everything, from technical writing the webmaster at the World Wildlife Science from Illinois Wesleyan with an eye towards simplicity and to system administration, help desk Fund, Peace Corps, Appalachian University, and a master of science in usability. In his administrator role, to programming. He is currently Regional Commission, and consulted Computer Information Systems from he has led the implementation of senior Web application developer for many other organizations in Northwestern University. University’s online course evaluation for Carleton College’s Web team, nearly two decades of working system and manages its day to day specializing in data integration, in web communications and Robin Kelly operations. As a tech expert he gets social tools, and beard cultivation. fundraising. He teaches an online @robinkelly to play with the latest in instructional Technology Tools for Writers class Webmaster technology. Eryn Holbrook for the Johns Hopkins University’s The University of Texas at Tyler Masters in Writing program. Information Analyst Robin Kelly is webmaster for Rebecca Hall Simon Fraser University The University of Texas at Tyler, Web Development & Marketing Nick Jensen specializing in search engine Director Eryn Holbrook leads the Content @nickj47 optimization, information UW-Milwaukee Management System team in the IT Manager of Marketing, architecture, accessibility, OU Services department at SFU. Since Communications, & Web-Based Rebecca Hall, Web Development & Campus CMS/design and social 2000, she has built user-centred Technologies, New York University Marketing Director for the School media. websites for SFU and, in 2013, of Information Studies (SOIS) at Originally from Nebraska and a launched the university’s first fully With 20+ years experience in the UW-Milwaukee, has over 13 years proud NYU alum, Nick Jensen helped responsive design. industry, Kelly developed numerous of experience in higher education. start the NYU Office of Interactive websites for businesses across With roots in both graphic design Media. He is an avid traveler, the nation before joining UT Tyler and instructional technology, Terri Holtze a voracious reader and enjoys in January 2001. Since joining UT she is passionate about digital @tlholt02 running through Brooklyn. For more Tyler, Kelly has been a driving media and exploring new and Head, Library Web Services information, follow @nickj47 or force behind website development innovative ways to use digital media University of Louisville check out about.me/hashtagnick for communication and student at UT Tyler including several site re-designs and, most recently, a engagement. In her current role at Dave Housley Daniel Johannsson SOIS she oversees the marketing and complete overhaul of the site. @dhousley Technical Solutions Manager web development initiatives of the Manager for Web Strategy Northwestern University Kelly has been a presenter for the school. Penn State University OmniUpdate National Conference for Daniel Johannsson works as the several years and recently presented Dave Housley is the Manager for Technical Solutions manager for Mark Heiman at the National Conference on Web Strategy at Penn State Outreach the IT group serving the Weinberg @wyrdebeard Student Recruitment, Marketing and and Online Education, where he College of Arts and Sciences at Retention. Kelly is a devoted mother Senior Web Application Developer oversees a group of developers, Northwestern University. This group Carleton College of four children ranging in age from project managers, and usability develops custom web applications nine to 29. In more than twenty years supporting experts who create and manage to solve business problems in the

2014 ANNUAL CONFERENCE / PORTLAND OREGON 75 Chad Killingsworth to SUNY-ESF) in Syracuse, NY for of Michigan. As a Web Content brands, inform business decisions six years. Currently working in the Coordinator, she works hands- via analytics and social media @chadhikes college’s Information Systems group, on with departments in website sentiment and to creatively engage Assistant Director of Web and New Media he began his ESF career as a Web migration and maintenance in the consumers at all points in the cycle. Missouri State University Developer under Communications. content management system. She She also has consulted with several also serves as a consultant for best agencies and institutions. Krywosa Chad Killingsworth is the technical Megan Kohler practices, helps test enhancements holds a MA in Integrated Marketing lead for the main Missouri State to the content management system, Communication from Emerson @msm26 website. Killingsworth is also a assists in system support, and other College and a BA in Communications committer to the Google Closure- Instructional Designer Pennsylvania State University related tasks. Kowalewski serves as from Northeastern University. Compiler project, has contributed the facilitator of the college-wide to jQuery and Co-chair of the Megan Kohler is an instructional CMS User Group. She has a master’s Randy Kuehn HighEdWeb Technical Committee. designer with a passion for in Educational Leadership from Digital Technologies Systems technology, education and Eastern Michigan University and a Librarian Janet King communication. As a member of bachelor’s in Communications from University of Louisville @msjanetking the Teaching and Learning with University of Michigan Dearborn. Senior Analyst E-Learning Technology instructional design Jesse Lavery College of Southern Nevada team at Penn State, her role varies Jess Krywosa from providing design consultations @jesselavery @jesskry Janet King is a senior analyst in the with faculty to exploring educational Director of Web Communications Allegheny College Department of E-Learning at the technologies, developing online Director of Digital Marketing College of Southern Nevada. King Wellesley College education and researching Jesse Lavery is the Director of Web is currently completing a doctorate pedagogical strategies. She has Jess Krywosa is a passionate and Communications at Allegheny in educational technology from presented concepts such as blended creative integrated marketing College, a national liberal arts UNLV. She has more than 25 years learning and rubrics at several professional with over fourteen years college of 2,100 students in of experience in the community international venues. While the vast of experience in communication Meadville, PA. Lavery’s office college and university settings as an majority of her work is focused to problem solving with a special focus is responsible for the design, instructor. resident faculty and students, MOOCs in digital brand strategy. She creates development, and content strategy offer the opportunity for her work innovative, integrated and interactive of the entirety of the Allegheny Aaron Knight to be viewed by the mainstream ways to combine voices and media family of websites and the WordPress @farktal population. to best showcase brand experiences Multisite installation that powers Senior Programmer/Analyst and build cases for support. them.In 2012, he built a cross- SUNY College of Environmental division Social Media Team to Jessica Kowalewski Currently the director of interactive Science and Forestry manage the institution’s official Web Content Coordinator content strategy at Hamilton College, social media accounts. In addition Knight has worked at the State University of Michigan - LSA Web Krywosa has also served as the Services to his day-to-day duties, Lavery University of New York College of director of web communication at is proud to serve on Allegheny’s Environmental Science and Forestry Suffolk University focusing primarily Jessica Kowalewski works for the Bicentennial Committee. Allegheny (now you see why we shorten that on using digital media to enhance LSA Web Services at the University is the 32nd oldest college in the 76 HIGHER EDUCATION WEB PROFESSIONALS ASSOCIATION nation and is currently celebrating interests include web design and works as a Senior Designer for Mary Macin its 200th anniversary. development, user experience, social Web, Graphics and UX at Robert Graphic Designer media, content strategy, and much E. Kennedy Library, California Web & Interactive Brett Lee more, but blending html, css, and Polytechnic State University. She Communications, Illinois State javascript to bring stories to life is his holds a Master of Arts in Information @brettjlee Mary Macin is a Graphic Designer favorite thing ever. Science from Saarland University, UX / Web Designer for the Web and Interactive Germany. University of British Columbia Communications (WEB) office Evelyn Li Brett Lee is a user experience Liegl makes users happier by at Illinois State University. A web @eli2884 / web designer with Student building intuitive interfaces, so designer at heart, she also has Communications Services at the Instructional Technologist/ they are more productive and less experience in print design, brand Webmaster/Lecturer University of British Columbia. Lee frustrated. She translates between management, multi-channel University of Wisconsin-Fox developers and users, to help teams marketing, event planning, and was instrumental in conceptualizing Valley the redesign of students.ubc.ca, transform user-focused ideas into performing miracles with few the website for all current UBC Evelyn Li wears several hats on engaging and powerful tools. resources and even less time. In her students with information on all of a small campus: instructional current position, she designs all the services, programs, opportunities technologist, webmaster, social Lacey Luce manner of marketing materials for media specialist and computer and resources provided by the @LaceyLuce TechZone, a department dedicated science lecturer. Her daily tasks to providing technology resources to “central” student services. Lee Director of Web Managment holds a bachelor of engineering require her to work closely with Columbus College of Art & students at ISU. faculty, staff and students on campus Design in computer science from the Macin was the first documented or in cyberspace. A master’s in University of Victoria and is currently female fighter pilot in the computers in education from Bank Lacey Luce is the Director of Web completing his master’s in library, Peloponnesian War. She was Street College was the unexpected Management (this title will likely archival and information studies at also the only fighter pilot in the successor to a bachelor’s in Chinese be changed in summer 2014) at the University of British Columbia. Peloponnesian War, as the airplane literature. Being a jack-of-all-trades Columbus College of Art & Design. as we know it would not be invented lets Li still enjoy working at UWFox She got her BA in Journalism at the for another 2307 years. Mark Lee after 15 years. Ohio State University and refuses to @therealmarklee capitalize the THE. Her favorite thing in life is and has always been stories. Associate Director of Web Conny Liegl Greg Marshall Communications & New Media Books, TV, Movies, pictures, video, Web Services Manager @connyliegl Colorado College strangers on a train...she loves them Truman State University Senior Designer for Web, Mark Lee is the Associate Director of all. Luce may never remember your Graphics and UX name, but if you share a story, that Greg Marshall has served in a Web Communications & New Media Robert E. Kennedy Library, she will remember. variety of IT roles over 15 years at at Colorado College. He has been California Polytechnic Truman State University, a public working in the higher ed web field Conny Liegl has been working in liberal arts university of about 6,000 for over a decade, and continues higher education institutions for students in rural Missouri. His current to wear many hats and learn many more than a decade. She currently role is Web Services Manager, where new things every day. His work and he supervises all things related to 2014 ANNUAL CONFERENCE / PORTLAND OREGON 77 the public website, intranet, and Educational Leadership with a Nichole McGill early 2012 as the Web Content portal. With a background in desktop research emphasis in social media Coordinator. McPherson has @nicholemcgill support and help desk management, recruitment and retention. previously worked in the search Web Communications Director as well as a degree in music, University of Ottawa engine industry prior to higher Marshall has earned a reputation at Nikki Massaro education. Truman for being able to “explain Nichole McGill has transformed Kauffman the Web presences of major technical things without making you Tracy Brewer Medley feel stupid.” @NikkiMK organizations for more than Head of Discovery & Web Front-End User Experience a decade, and in the process, Development Developer challenged and refined the ideology University of Utah Marriott Corie Martin Penn State University and processes behind digital Library @coriemartin Nikki Massaro Kauffman has communications. Manager, Creative Web Services Tracy Medley is the Head of degrees in both computer science Western Kentucky University Currently responsible for the overall Discovery & Web Development and education and over 14 years Web strategy and presence of the Corie Martin joined Western at the J. Willard Marriott Library, experience in education and University of Ottawa, in the past, she Kentucky University in 2008 and University of Utah. Her team provides technology. As a programmer, an has redesigned and managed the serves as the Manager of Creative website development, design and interface designer, and an educator, Web presences of Health Canada, Web Services for the Division of usability analysis for the Marriott her passion optimizing the Web culture.ca and Foreign Affairs, Public Affairs. Her office oversees Library, University community and to reach the as many learners as the latter for which she received Web content and marketing initiatives partners across the region. Since possible. Nikki enjoys working with a Public Service of Excellence as well as WKU’s award-winning social 2009 she has also been responsible learners, balancing individual needs Award (interdepartmental team) for and interactive media programs. for the University of Utah Libraries’ and scalability, and writing about managing the Web communications Martin serves as a member of the discovery layer (Primo), which herself in the third person. surrounding Canada’s response to WKU News team, and chairs the WKU provides millions of resources to the earthquake in Haiti. A frequent Web Council and Web Standards students and researchers. Tracy has speaker and lecturer on Web and Committee. Martin has published in Aaron Maturen worked in higher education for 14 @atmaturen social media, Nichole is also an LINK: The Journal of Higher Ed Web years. OpEd writer and fiction author. She Professionals and has been featured Developer Saginaw Valley State University holds a Bachelor of Arts with High in University Business Magazine. David Merchant Honours in Mass Communications Aaron Maturen is a developer with Communications Editor Martin’s presentations include and blogs occasionally at 4 years of professional experience, University of Michigan HighEdWeb, CASE-KY, the Noel- NicholeMcGill.com. interested in all kinds of digital International Institute Levitz National Conference on media, but with a major focus Student Recruitment, Marketing David Merchant has worked at the on designing websites and web Joel McPherson & Retention, OmniUpdate User’s University of Michigan International applications. Recently Maturen has Web Content Coordinator Conference, and the 2014 AASCU Institute since 2007. His current role been playing with AngularJS and Oregon Tech Academic Affairs Winter Meeting. has him managing the websites of Laravel while conducting usability Martin is currently pursuing Joel McPherson has worked in the four of the institute’s centers as well testing to see if users find everything a doctorate in Postsecondary marketing department at Oregon as overseeing the site of the College as intuitive as him. Institute of Technology since 78 HIGHER EDUCATION WEB PROFESSIONALS ASSOCIATION of Literature Science and Arts “India variety of digital formats to support dedicated team who is charged with tracking down xenomorphs hiding in in the World” theme semester. He has the University’s mission, providing providing web services for the entire Moodle, WordPress, and Drupal. been a member of the Web Service direction for other interactive web PCC community. Team steering committee since 2013. technologies and strategies, as well Chris Nixon as serving as a University-wide Lili’a Uili Neville @theCNIXON David holds a BA in English resource to provide expertise for @luilineville Director Language and Literature from the appropriate new media solutions and Interactive Art Director University of Arkansas University of Michigan. capabilities. University of Tennessee Chris Nixon is the Director of Digital Lance Merker Jim Muir Lili’a Uili Neville is an Interactive Design and Development at the Art Director in the Office of University of Arkansas. He has been @lancemerker @jamespaulmuir Communications and Marketing with the university for sixteen years, President and CEO Senior Mobile Developer at the University of Tennessee. and is responsible for managing OmniUpdate, Inc. The Ohio State University Neville is the lead developer for the universities web presence, mass Lance Merker is the President Jim Muir is a mobile developer for the university’s interactive map communications and other digital and CEO of OmniUpdate, Inc., The Ohio State University in the and also serves on the university’s communications. located in Camarillo, CA. Under Office of the CIO. He joined as a branding and social media teams. his leadership, OmniUpdate has student for University Libraries and She is a graduate of Southern Illinois Robert Nunez become the leading provider of was then hired full-time as a web University (‘07) and the University of Web Consultant web content management software developer. After six years, he left the Wisconsin-Madison (‘09). She loves UW-Milwaukee (CMS) to higher education. The libraries to become a member of the long distance running and despises company’s flagship CMS product, OSU Mobile team within the OCIO. soggy tacos. Rob Nunez, Web Consultant for the OU Campus™, is used to manage He dabbles in all sorts of tech, such School of Information Studies (SOIS) more than 550 college and university as iOS, Android, BlackBerry, Grails, Kenneth Newquist at UW-Milwaukee, has over 8 years websites. Merker is a regular guest Rails, PHP, Node.JS, responsive web, of experience in higher education. @NukeHavoc speaker on the subject of web CMS HTML5, Bluetooth LE, Smartwatches, He has helped refine web tools Director, Web Applications Dev. and social networking at industry and create applications that help and the Internet of Things. Lafayette College conferences nationwide. He has to improve the user experience. more than 15 years experience in the Gabriel Nagmay Kenneth Newquist (@knewquist) Combined with his passion to learn software industry. is the Director of Web Applications about emerging web and online @nagmay Development at Lafayette College. education technologies, he is always Web Analyst Newquist is the co-host of the ITS striving to improve the web and Brad Mitchell Portland Community College Coffee Break, an occasional podcast mobile experience. @emarg0ed Serving 100,000+ students a year, about the intersections of academia New Media Producer Portland Community College is the and technology at Lafayette. He also Missouri State University largest institution of higher education served on the inaugural steering Brad Mitchell is responsible in the state of Oregon. As a web committee of the Collaborative for developing, adapting and analyst for the college, Gabriel Liberal Arts Moodle Project (CLAMP) coordinating web-ready content in a Nagmay works with a small, but very and has spent far too much time on 2014 ANNUAL CONFERENCE / PORTLAND OREGON 79 Dave Olsen Caroline Osse Lori Packer content, and accessible document creation. He gives workshops on @dmolsen @CareOsse @loripa these and related topics, including Professional Technologist Social Media & Communications Web Editor West Virginia University Manager, New York University University of Rochester web accessibility evaluation and web programming techniques. Ken Lori Packer is responsible for Dave Olsen has been a developer Caroline Osse is the social media has worked on many enterprise- the design, maintenance and and project manager with the manager at the Office of Interactive level purchasing procedures for the content strategy for several central University Relations - Web unit at Media at her alma mater, New York university, influencing purchasing University of Rochester websites, West Virginia University (WVU) University, where she manages decisions to help ensure technologies including the university’s homepage for the last twelve years. Over that HashtagNYU and the student are usable by students, staff, and and news site. Packer is also part of time he has worked on and led internship program. She focuses faculty, regardless of ability. And the design and editorial team for projects that range from developing on how to use social media to he collaborates with administration Futurity.org. Before coming to higher a university-wide CMS to creating communicate and engage students at many levels to help shape the ed, Packer was the lead U.S. editor award-winning marketing websites. on campus, and all over the world. university’s strategic approach to for MSN Search -- Microsoft’s pre- Olsen’s primary role is to help When she’s not stuck on Twitter, IT accessibility. He also enjoys web Bing search engine -- and received a find the balance between tech, it’s all about writing, traveling, and programming and, when he can, will master’s degree in communications content, and design for many of exploring NYC. For more info on shirk other responsibilities in order from the University of Washington. the University’s biggest projects. Osse: http://about.me/careosse to code. Before he started working She is currently working toward her For the last four years he has also with computers and the web, he MSLIS from the iSchool at Syracuse been responsible for implementing Jacob Oyen was pursuing a PhD in English. Go mobile solutions for the University. University. Packer has served on the @jacoboyen figure.... Together with his lovely wife HighEdWeb organizing committee These include SMS-based services, and daughter, he tries to manage Assistant Communications since 2003. She is a Phillies fan, a WVU’s central mobile web portal, Director for Online Media a house filled with four cats and an beer snob and an insomniac, and as well as a number of responsive Central College extremely dense 90-lbs pit bull. she blogs sporadically at www. design-based websites. In addition Fantasy?: Cross-country motorcycle Jacob Oyen is the Assistant goddessofclarity.com. to his work at WVU, Olsen actively camping. participates in open source projects Communications Director for Online as well as writes. In 2012, Olsen Media at Central College in Pella, Ken Petri Iowa where he manages the online Amanda Pierce contributed a chapter to Smashing Program Director, Web initiatives of the college. With almost Media Coordinator Magazine’s, “The Mobile Book,” and Accessibility Center Columbus College of Art & ten years of experience in K-12 and The Ohio State University he shares what he’s learned about Design mobile, as well as his reactions to higher education environments, he Ken has been the director of the mobile trends, on his personal blog. has focused on making the technical Amanda Pierce is the media The Ohio State University Web nature of the web more accessible. coordinator at Columbus College of Accessibility Center since 2005. His experience includes custom web Art & Design. She joined CCAD on He consults across the university application development, project on Sept. 23, 2013 a fresh graduate on IT accessibility issues, including management and creative solutions from The Ohio State University. A few the accessibility of web sites and to complex problems. short weeks after jumping into the applications, video and audio CCAD fire she experienced her first

80 HIGHER EDUCATION WEB PROFESSIONALS ASSOCIATION Higher Ed Web conference. Pierce sites such as Vinozo for tracking your financial institution to now working Colleges. She has been leading is a deft story teller who keeps the wines. in higher education. Most recently more than a dozen central, campus CCAD blog-o-sphere well stocked. she has been working on website and miscellaneous website redesign In his spare time Prattico likes to race redesign projects that incorporate projects for the Colleges. Before his bikes on the road and through the responsive design, including the joining the Colleges, Quigley worked Kelly Anne Pipe mud in Cyclocross events. Prattico is new Penn State University Website. as a Communications Specialist/ @kellygrape married and has two kids. Rebecca holds a B.S. degree in Coordinator at UW-Madison’s School Front-End Web Developer Saint Joseph’s University Information Technology with a of Education in the external relations Jason Proctor concentration in Human Computer office. In that position, She produced Kelly Anne Pipe has been working @jmpmhc Interaction. several alumni news magazines on the web team at Saint Joseph’s Senior Web Applications each year, worked with IT staff to University since 2012, but has been Developer Beth Pullias manage the School’s web presence, building websites since she first Mount Holyoke College and co-managed redesign projects Social Media Coordinator, discovered HTML in 2000. As part Jason Proctor has been working on Creative Services for several department and unit of the web team, she has been the web since 1994, and in higher George Mason University websites, along with the School’s involved in a variety of web projects, ed since 1998. You’d think he’d be main website. Prior to UW-Madison, including the release of mobile Beth Pullias is the Social Media better at it by now. His background Quigley worked as an education websites and the design of a new Coordinator for George Mason includes computer science, system reporter for daily newspapers in student portal. Outside of work, Pipe University. Her current claim administration, and a couple different Georgia and South Carolina. She is a is involved with photography, theater, to fame includes running the flavors of information architecture. Madison native and earned a BA in and sometimes remembering to #MasonNation twitter campaign for For the last seven years, Jason has linguistics from UW-Madison and an update her personal website. @georgemasonu where a different worked at Mount Holyoke College MA in linguistics from the University member of the Mason community in Massachusetts, where he helps of Texas at Austin. takes control of the university make Drupal a usable, useful tool Marcello Prattico account to highlight different aspects @mprattico for campus communicators in of the campus experience. When JP Rains between maintaining, supporting, Director of Web Services not monitoring the university social @jp_rains Syracuse University and sometimes writing other web media accounts she spends as much Manager, Digital Strategy applications. Marcello Prattico is Director of Web of her off time as possible with her Laurentian University Services for Syracuse University beautiful Goldendoodle puppy. JP Rains is the Manager of Digital Advancement and External Affairs. Rebecca Pugliese Strategy at Laurentian University Prattico leads a small team of @beccarun Rebecca Quigley in Sudbury, Ontario, Canada. Developers in redesigning Syracuse Information Architect @BexQ1027 Having started his career in student University’s main website and Penn State University Web Projects Manager recruitment, JP has transitioned to several sites on the SU Campus. Rebecca Pugliese is an Information University of Wisconsin Colleges Marketing, Communications and IT Prattico uses all tools from Cascade Architect at Penn State University. over the last 5 years at Laurentian. CMS to Wordpress to Node.js and Rebecca Quigley is the Web Projects She has seven years of experience JP is on the board of advisors for Angular.js in building sites. Prattico Manager in the Marketing office as an Information Architect. Her the Post Secondary Education Web also likes to build apps and new of the University of Wisconsin experience spans from working at a Conference of Canada (#PSEWEB) 2014 ANNUAL CONFERENCE / PORTLAND OREGON 81 and is a winner of Sudbury’s Top Katye Robare Brian Rogers at the University. Rosen’s role is to 40 under 40 in 2013. JP is the owner assist teams on campus with their @typewritersball of Rains Media, a digital marketing Munger efforts to understand and serve the @mungerette Web Services Librarian consulting firm with clients in University of Tennessee at University of Minnesota community. Education, Sport, Politics and Director of Digital Media Chattanooga He develops and leads the execution Industry. Castleton College of formal and informal projects Brian Rogers is the web services Katye Robare Munger has been between these teams and their end librarian for Lupton Library at Aaron Rester fascinated with social media since users. Rosen co-teaches a half-day the University of Tennessee at user experience training course at @aaronrester Friendster came onto the scene Chattanooga. the University on a semesterly basis Assistant Vice President, Web in 2002. Munger’s expertise lies Development in applying best social media to help those working in web design Roosevelt University marketing practices intended for Audrey Romano to involve users in their work. He is large businesses to small business @iAudrey also responsible for the maintenance, Aaron Rester built his first website models and non-profits. Munger can Web Strategist/Designer scheduling, and use of a world-class in 1996 and has been working in often be found teaching workshops Pennsylvania State University usability lab. the higher ed web since graduating on social media throughout Vermont from Oberlin College in 1999. He Audrey Romano is lead web and has been brought in as a social held several jack-of-all-trades, designer for Teaching and Learning Erik Runyon media and marketing consultant code-to-content web positions at with Technology at Penn State, @erunyon for various local businesses, the University of Chicago, where he focusing on UX and web strategy. Her Director of Web Communications government offices and branding also earned an MA from the Divinity super powers are having a keen eye University of Notre Dame campaigns. School while studying the effects of for all things design, an [un]healthy Erik Runyon is Director of Web emerging media on the transmission In 2010, she joined the Castleton addiction to productivity apps and Communications at the University of of traditional narratives. In 2014 he College Admissions team as wielding a figurative machete. Notre Dame where he oversees the became Assistant Vice President, associate director and e-recruiter. development of over 400 university Web Development at Roosevelt In this role, Munger worked with David Rosen web properties, development University in Chicago. He has students directly, as well as managed @DRosen_UX standards for University presented at numerous national and the Admissions web site and social User Experience Analyst Communications, and the campus regional conferences and has been media channels. She developed University of Minnesota CMS. published in A List Apart and Link several e-recruitment strategies still David Rosen has worked in user Magazine. Aaron spends his spare in place today. experience at the University of Holly Scholl time boring friends and strangers to In 2012, she moved to the Marketing Minnesota as either analyst or @holldoll_12 tears with enthusiastic discussions of & Communications department as manager for 10 years. Rosen’s Graphic Designer both alternative-country songwriting director of digital media. She still experience in both front-line work Augustana Web Guild and Bollywood film. works closely with Admissions, but and management has uniquely guides the entire institution in their connected him to an understanding Holly Scholl is a junior at Augustana website development, content and of end-users, design teams, and College majoring in Graphic Design. social media strategies. the strategic thinking of leadership She is in her second year with the

82 HIGHER EDUCATION WEB PROFESSIONALS ASSOCIATION Augustana Web Guild, where she University. Semetis has worked in Since the creation of the Department of reorganizations and system has worked on a variety of design various higher education institutions of Digital Strategy, Shisler has implementations, his day-to-day is projects. for over 10 years as a content manager, developed and managed plans to re- strategizing how to best leverage the traffic analyst, and photographer, the envision the website properties for content Illinois State has to offer over Elizabeth Schroen latter a self-taught skill. He has a B.S. UALR by creating content and usage their 400 sites without going insane. and M.B.A. from St. John’s University. partnerships and driving responsive, He has yet to succeed when it comes Strategic Web Content Manager University of Maryland University accessible, and forward-thinking to that last part. College (UMUC) Andy Shearouse web environment for the university. Elizabeth Schroen has worked as a President When Shisler isn’t busy transforming Robin Smail newspaper editor, nonprofit writer, Augustana Web Guild the UALR web presence, he enjoys @robin2go and spokesperson for a government Andy Shearouse is a senior at being a new dad to his baby boy, UX Renegade Penn State University agency. In 2012, she joined UMUC, Augustana College, majoring who already knows how to use an the largest public online university in Business (Management iPhone. Robin2go [noun]: An authentic in the nation, educating 93,000 Information Systems and Marketing voice who is never afraid to dissent. students worldwide. As a web writer/ concentrations) and Computer Kegan Sims Powerful observer. Loves to try things editor, she became well versed Science with a minor in Mathematics. @Keganator a different way. Enthusiastic in that in SEO and digital marketing. She He is in his fourth year with the Web User Experience Specialist infectious way you can’t escape. User was soon promoted to Marketing Guild, where he works as the main Oregon State University Experience specialist. Technology Content Manager and began project manager, is an occasional advocate. People person. Kegan Sims has worked in Higher working on special web projects, website designer, and is a frequent Education for the last six years. Robin Smail focuses on the developing content strategies and site developer. information architecture for lead- Specializing in social media, video connections between learning, production and web development. community, and user interaction generating websites, landing pages, Dan Shisler e-mail campaigns, and other digital As the User Experience Specialist design and experience . She works @danshisler platforms. She holds a Bachelor of at Oregon State University it is with clients to create authentic Director of Digital Strategy Arts in Communication from Seton his job to balance the needs of conversations and is a (vocal) University of Arkansas at Little OSU’s many audiences with the advocate for the user experience. Hall University and is pursuing a Rock Master of Arts in Publication Design universities integrated marketing She consults with faculty to create with a focus in web design from Dan Shisler, director of digital communications plan. opportunities for student engagement, University of Baltimore. strategy, came to UALR in early active learning, digital scholarship and 2013 with more than 15 years of Alex Skorpinski collaboration. She speaks throughout the United States and Canada at Christopher Semetis experience in the area of digital @ajskorp marketing and analytics. He higher education conferences. She Web Content Developer Web Content Manager previously worked at Dillard’s, Inc. blogs at Robin2go.net, and is online St. John’s University Illinois State University corporate headquarters, where he everywhere as Robin2go. Christopher Semetis is a web served as lead analyst and SEO-SEM Alex Skorpinski has been working on producer in the Office of Marketing manager, managing all aspects of the the Web in Higher Education since and Communications at St. John’s digital marketing program. 2004. Having lived through a number

2014 ANNUAL CONFERENCE / PORTLAND OREGON 83 Steve Smith the university’s Go Mobile! Strategy over 450 websites. He is passionate other content management systems and Technical teams. He manages about cooperative development, to build efficient sites that are easy to Web Programmer Luther College the content management system iterative improvements, social media, maintain. (Umbraco) for the college and the and the Silver Surfer (not necessarily Steve Smith is a programmer/ Texas A&M Engineering Experiment in that order). You can find him on the Donna Talarico composer at Luther College in Station. He is a Level 1 & 2 Certified web under his alias @kuratowa. @donnatalarico Decorah, IA. Smith is a contributor Umbraco Developer and has to Reason CMS - the best edu-based Director, Integrated embraced the “Mobile First” approach Communications CMS you’re not using (plug). Brenna Harris when building new and redesigning Elizbethtown College websites. Switzer Amanda Smith Web Developer Donna Talarico-Beerman has been Oregon Health & Science helping tell the Elizabethtown Graphic Designer Jon-Stephen Stansel University Illinois State University College story since 2010. Her past @jsstansel Brenna Harris Switzer has over experiences in radio, newspapers, Amanda Smith has been a graphic International Communications 13 years experience in web eCommerce and education thrive designer in Web and Interactive Manager, U. of Central Arkansas programming and design. After together in happy harmony at Communications at Illinois State Jon-Stephen Stansel is the working at both large organizations E-town, where she is Director, University since 2009. In addition International Communications and small agencies, she founded a Integrated Communications. She to working in higher education, she Manager at the University of Central web development firm and worked manages the College’s official social has spent several years as an agency Arkansas. with clients throughout the entire media channels and is editor of designer in the private sector. She project life cycle. In 2013, she joined Elizabethtown magazine and the graduated from Illinois State in 2006 Jeff Stevens Oregon Health & Science University’s online newsroom E-town NOW. She with a double major in Graphic also collaborates with her team on @kuratowa Web Strategies team to lead a new Design and Photography. In her marketing planning, media relations, Assistant Web Manager paid services program. spare time, Amanda enjoys shoeing copywriting and multimedia story- UF Health Web Services unicorns and raising an army of telling for a variety of projects. basset hounds in hopes of world James. T. Kirk once said “Let John-Paul Takats domination. Me Help” are perhaps the most @jptweb Ameliah Tawlks important words ever said by a Information Technology Web Content Specialist human. Jeff Stevens agrees. In his Strategist Donald St. Martin Rochester Institute of Technology Illinois State University @doogleng thirteen year career at the University Content Systems Administrator of Florida, he’s worked to bridge John-Paul Takats is an Information Ameliah Tawlks is a Content Specialist Texas A&M Engineering the gaps between students, alumni, Technology Strategist currently extraordinaire at ISU’s Web and Communications faculty, and the public, as webmaster at RIT Undergraduate Admissions Interactive Communications office. for financial affairs, liberal arts and with experience developing sites Donald St. Martin is a Content Systems She has experience in tech writing, sciences, and now as assistant web with usability, simplicity and Administrator for the Dwight Look web content, metadata, and print. manager for the academic health search engine optimization in College of Engineering at Texas She earned her BA in English from center, where he is responsible for mind. He utilizes open source CMS A&M University and a member of Illinois State and is currently working content strategy and usability for technologies such as Joomla and on her MA in Professional Writing 84 HIGHER EDUCATION WEB PROFESSIONALS ASSOCIATION and Rhetorics. She once attempted Thomas Tostanoski Boston area and volunteer for Girls Instructional Multimedia and a BA in to create a new species by grafting Rock Campaign. Graphic Design. User Services Consultant I the head of a llama onto the body of Texas State University a different llama. She called the result Greg Trevor Doug Tschopp a “llllama.” Thomas Tostanoski describes himself as a “technical support Executive Editor, Rutger Today @prof_doug Rutgers University rockstar,” having provided support Entrepreneurial Center Director Augustana College Terrill Thompson for RailEurope, Time Warner Greg Trevor, executive editor of @terrillthompson Cable, Apple, AT&T Wi-Fi Services, Rutgers Today, has served as senior Doug Tschopp is the Entrepreneurial Technology Accessibility and clients of IBM and Unisys. director of the Office of Media Center director at Augustana Specialist He’s now supporting educational Relations at Rutgers since March College in Illinois. He is a full-time University of Washington software at rapidly growing Texas 2004. He was previously a senior administrator who teaches public Terrill Thompson is technology State University. In addition to the information officer for the Port relations and advises student accessibility specialist with the Magnolia-based Gato CMS and Authority of New York and New organizations focused on Web and University of Washington. In Wordpress, he supports a pair Jersey. Trevor managed the Port advertising. This early “web guy” this role, he works to promote of video products, a workshop Authority’s regional and national is known by many for his expertise information technology accessibility registration system, and the media campaign promoting the in research driven UI and IA throughout the institution by working university web event calendar. redevelopment of the World Trade development. His long history with collaboratively with a wide variety Center site after the September this conference includes pioneering of stakeholders. Thompson has Magen Tracy 11, 2001, terrorist attacks. He holds a track focused on content and twenty years experience in the IT a bachelor’s degree from the @magentracy design, and he is now in his 12th year accessibility field, and has presented University of Virginia. as the conference’s program chair. Associate Director, Social Media at numerous conferences and and Online Marketing consulted widely with government, Berklee College of Music Dawn Truelsen Zac Vineyard private industry, and K-12 and Magen Tracy is the Associate Associate Director, Web @zvineyard postsecondary education entities on Communications Director for Online Marketing and Director of Web Development IT accessibility issues. California State University, Fresno Social Media at Berklee College Northwest Nazarene University of Music. She worked previously Dawn Truelsen has worked on Zac Vineyard is the Director of Karen To in marketing and promotions for web standards at California State Web Development for Northwest Director of Web Communications Live Nation New England, and has & New Media University, Fresno since 2005, and Nazarene University and has been presented on topics including fan Colorado College was a senior instructional designer building websites for over ten years. marketing, social media strategies, introducing the LMS to campus He specializes in front-end web Karen To is the Director of Web and careers in music at conferences starting in 2000. Prior to Fresno design, content management, and Communications & New Media at include SXSW Music and High Ed State, Dawn worked in the software application development. He is also Colorado College. She leads a small Web National. She holds a B.A. from industry as an interface designer the author of Web Development with but talented team which strives to Brown University and an M.A. in and product manager for early PyroCMS. He lives in Meridian, Idaho convey the magnificence of CC on Media Arts from Emerson College, e-commerce and graphic arts with his wife and twin girls. You can the Web. and is an active musician in the software companies. She has a MA in follow him on Twitter: @zvineyard. 2014 ANNUAL CONFERENCE / PORTLAND OREGON 85 Cindy Wagner care and feeding of the exchange, sharepoint, streaming media, @cwagnerWMU listserv, and web services systems. Webmaster Western Michigan University He subscribes to the motto, “If you know we are there, we haven’t done Cindy Wagner creates, directs and our job”. Wagner has been on the maintains electronic communications conference program committee since for Western Michigan University’s 2001 and co-chair of the TPR/DPA Haworth College of Business, home track since 2004. to one of the largest undergraduate business programs in the United States. She is a graduate of Michigan Alan Wallace Analyst Programmer State University (B.A. in Journalism) Oregon Tech and Western Michigan University (M.A., Educational Technology) and has more than 20 years of marketing/ Kerone Wetter communication, training and web @maKeronie experience. In her current position, Web Designer, College of Science she oversees web development George Mason University and implementation of branding Kerone Wetter is a new comer to strategies for the college in addition the higher ed world, having been to serving as editor of the monthly hired in 2013 as the Web Designer newsletter. in the College of Science at George Mason University. In this role she John Wagner is responsible for web design and @jwagner504 web content strategy, and social Systems Programmer media strategy and content curation, Princeton University and occasionally dabbles in policy creation. John Wagner has been playing with computers since they first taught him to program “You have $100 and 3 Lindsey Whissel animal types of different prices and Producer/Director you have to buy 100 legs” in fortran. Pennsylvania State University Wagner has been with Princeton Lindsey Whissel is an award-winning University in various technical producer/director at WPSU, Penn positions since 1980. He currently State Public Media and has worked is part of the Collaborative Services on a variety of broadcast and Group which is responsible for the non-broadcast media projects for 86 HIGHER EDUCATION WEB PROFESSIONALS ASSOCIATION television, radio and the web. She focuses her time on design for He has been a professional Web publications and higher education, has been involved in the creation of educational initiatives. developer since 1996. In 1998, for 4 first at Inland Arts and Graphics, numerous online courses, including years he built the software running followed by Governors State several MOOCs, and enjoys working Roger Wolf EMusic.com. Then, for 10 years he University and Federal Signal with instructional design teams to built Web content management and Corporation and is currently the Assistant Director of Web maximize the impact of video in Communications administrative Web applications for executive director of marketing and online education. UCF Cornell University. He left in 2011 to communications for the Office for pursue his own ventures, eventually University Relations at Saint Xavier Roger Wolf is the Assistant Director co-founding RecoVend and University. As a member of the Hannah Williams of Web Communications for the BetaMatch. He holds a BS and M.Eng University Relations team, Younker Multimedia Specialist University of Central Florida’s in computer science from Cornell is responsible for managing and Pennsylvania State University Marketing Department. University. executing the University’s marketing, Hannah Williams is a multimedia publication, web, social media and specialist for Teaching and Learning Jason Woodward Jennifer Younker video strategies for internal and with Technology. She has more than @woodwardjd external integrated promotion. @JenniferYounker 12 years experience working with Principal Executive Director of Marketing & both digital and print media, solving State & Plain Communication creative problems in the areas Saint Xavier University of high-performance computing, Jason Woodward is a Consulting gravitational wave physics and Programmer for Cornell University Jennifer Younker has more than 15 materials research. Williams now and is Principal at State & Plain. years of experience in marketing, NOTES

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