BUSINESS DEVELOPMENT MANAGER APPLICATION PACK

Inspiring People in Different Ways

The Church of the Blessed Virgin Mary of Lincoln (to give it its proper title) is first and foremost a church, the seat of the and a centre of worship and mission. A minimum of three services take place each day of the year, at least one of which is usually sung by the Cathedral’s renowned . It is the principal church of and holds many of the county-wide services of celebration, commemoration and memorial. Lincoln Cathedral is a place of pilgrimage, where people come to seek God, to learn more about faith, or to take time out of a busy day for quiet reflection. It is a place of welcome and hospitality where all of any faith or no faith are encouraged to feel at home.

There is a real richness and variety in the way the Cathedral building is used. Significant musical, dramatic events take place, whether it is a visit from the Halle Orchestra; a performance of the 70’s hit Jesus Christ Superstar or the thought provoking musical Jekyll & Hyde; Mystery Plays; or international pop musician Ian Anderson, of Jethro Tull fame, coming to perform. There is an active lecture series each year with key speakers offering their insight into current and historical affairs. In recent years we have also sought to use the Cathedral for fundraising for the fabric of the building with the 800 dinner in 2015 and the planned dinner in 2017.

We welcome thousands of visitors from across the world to the Cathedral every year and provide floor, tower and roof tours throughout the year. Many hundreds of children visit during our annual schools’ festivals: Church Schools Festival, Infant Schools Festival, Secondary Schools Festival and Special Schools Festival and we offer schools’ tours and trails throughout the academic year.

Lincoln Cathedral is an exceptional building that was meant to inspire and it does so. The Business Service Manager will ensure that the full range of its activities are known to the external world; that the income generation activity (events, fundraising and visitor numbers) is maximised and that those who work so hard to achieve excellence in the Business Services team are trained and developed to reach their performance targets and their professional potential.

A Brief History

After the Battle of Hastings in 1066 William the Conqueror established a castle in the south-west corner of the old Roman city of Lincoln (Lindum Colonia). One of his supporters, Remigius Bishop of Dorchester, was instructed to transfer his cathedral to Lincoln in order to consolidate Norman power in the north. Construction commenced in 1072 and the building was consecrated as a Cathedral in May 1092, two days after Bishop Remigius’ death.

Before long the country was plunged into civil war again as King Stephen and Empress Mathilda fought for seventeen years for control and in this period, probably around 1141 the Cathedral was damaged by fire and a partial rebuilding was ordered by Alexander the Magnificent (Bishop of Lincoln 1123-1148). Disaster struck again and in 1185 an earthquake destroyed all but the West Front and its twin towers. Hugh of Avalon arrived in 1186 and he set about fundraising for a rebuilding which began in in 1192.

Hugh died in 1200 before the great and Nave were finished, and was buried in his Cathedral. Miracles were experienced by those who came to pray at his tomb, and in the space of 20 years he was proclaimed a by the Pope. By 1255 the numbers coming on pilgrimage to his tomb were so great that it was decided that an extension at the east end should be built. Hugh’s body was transferred to the new “Angel Choir” in 1280 and pilgrims continued to come, paying for further beautification of the building so that between 1307 and 1311 the central tower was raised to its present height, and later that same century the two western towers were heightened. Wooden covered with lead were added so that for 200 years Lincoln was the tallest building in the world. Alas, in 1548 the spires on the central tower collapsed.

The brought great changes to Lincoln and between 1540 and 1548 the chantry chapels were dissolved, St. Hugh’s body was removed, the shrine was stripped of its jewels and the treasury of its contents and the content of the daily services was vastly simplified. However the greatest threat was posed by the English Civil war one hundred years later when the Cathedral Close was besieged in May 1643 and the Cathedral pillaged. The round of daily services was abandoned and the building fell increasingly into disrepair.

The restoration of the monarchy in 1660 saw the appointment of Michael Honywood. He was a deeply cultured and scholarly priest whose concern for the dignified worship of God led to a revival in both liturgy and fabric. He paid for repairs to the building, built the Wren Library, made new appointments to the choir and ensured that the revised Book of Common Prayer was in use from 1662.

By 1726 the weight of the western towers and spires were causing them to lean and in 1729 the architect James Gibbs added cross walls for strengthening. The western spires were finally removed in 1807 for safety reasons resulting in the Cathedral we see today.

The challenge of raising funds to maintain this great building is with us today. Lincoln Cathedral sits on Historic ’s (formerly English Heritage) risk register as it is recognised that the Chapter needs to raise £1.6million per annum to maintain the schedule of repairs required. A dedicated team of people, clergy, lay and volunteer alike all work together towards this common goal. Business Services at Lincoln Cathedral The Business Service Department was created in June 2014 to provide the Cathedral with a dedicated expertise in the areas of fundraising, events management, marketing, communications, press and media and oversight of visitor services. The organisational change has been successful to date and a recent review has highlighted that whilst the model is accepted and works well at a level there is a need to upskill and focus the department so that it is fit for purpose for the next phase in the Cathedral’s development and beyond. The current organisation has 7 staff collocated and the visitor services team based in the Cathedral itself. As well as keeping the day-to-day activities on track this team has achieved the following in recent years:

 Design and implementation of new websites for Cathedral, Lincoln Shops and US Foundation respectively  Design and implementation of a new app for Heritage Cities tourism initiative  Organisation of the Magna Carta Dinner, raising £110,000  Oversight of the Jesus Christ Superstar musical productions  Design and launch of the joint ticket with  Launch of Community Card and various other membership schemes  Overhaul of Donor database and streamlining of fundraising data collection mechanisms and processes The new Business Development Manager will be expected to lead and manage the Business Services team and to set the agenda by devising and implementing coherent strategies for fundraising, events and marketing all designed to realise Chapter’s vision for the Cathedral. The successful candidate will “front” major events and marketing, media and communications campaigns; they will also be expected to play a major part in fundraising and donor relations. The Heritage Lottery Funded project “Lincoln Cathedral Connected” presents both a challenge and an exciting opportunity for the new Business Development Manager. Working collaboratively they will be expected to help fundraise for any deficit in match funding (currently sitting at @£695k); design marketing and communications at key stages in the programme and also work to define the opening event and make it happen. The Business Development Manager will work with a number of our key partners. We have an excellent relationship with the County Council, City of Lincoln and Lincoln Business Improvement Group and an emerging partnership opportunity with the new Bomber Command Memorial. We have worked hard to build relationships with key donors and grant and trust bodies and we need to continue to work with these bodies but also develop new partnerships, opportunities for funding and sponsorships. Legacy and stewardship campaigns are also sorely needed. In short the Business Development Manager is a brand new and very key position within the Cathedral and it is a significant opportunity to join the organisation at a senior level and to make a very real difference quickly.

ROLE DESCRIPTION

Job Title: Business Development Manager Line Manager: The Chapter Clerk

Key purpose: To develop and implement strategies, policies and plans for fundraising, event management, visitor services, marketing and communications in support of Lincoln Cathedral, to enable the fulfilment of the ’s strategic plans.

Key role A: To understand the Cathedral and its need for services and events 1. To be familiar with the Cathedral’s plans and activities, and its need to generate religious services and secular events for worship, ministry and mission; fundraising and marketing; and the discharge of its civic obligations. 2. To liaise with fundraising bodies such as the Friends, Community Association, the Fabric, Library and Music Councils, and to understand their specific requirements.

Key role B: To oversee and guide the work of the Cathedral’s Business Services Department 1. To develop and implement strategies, policies and plans aimed at marketing the Cathedral to the public and raising funds for its use. This will include: a. Reviewing current policies and practices to ensure that the Cathedral is marketing itself well, imaginatively and appropriately for services, events, fundraising initiatives and outreach b. In conjunction with others, building relationships with businesses and grant- making bodies with the aim of securing sponsorship and funding. c. Attracting donations and legacies, and establishing bonds between individuals and the Cathedral with the aim of long-term relationships to the benefit of both parties. d. Enhancing the Cathedral’s offer to pilgrims, tourists and visitors of all ages, beliefs and nationalities to assure outreach and income. e. Advertising the Cathedral’s religious and secular events. f. Consulting with marketing organisations such as ALVAi. 2. To monitor approved projects and events from approval to after-action, ensuring the Business Services Department dovetails with the other Cathedral departments such as the Vergers’ Office, the Music Department, the Works Department and Lincoln Minster Shops Limited. 3. To ensure a business based approach is applied to events and lessons learnt are identified, recorded and applied to forthcoming events. 4. To ensure the preparation and submission of the annual income and expenditure budgets for the Business Services Department

Key role C: To oversee the Public Relations and Communications Programme 1. To ensure the Cathedral is reported fairly and, ideally favourably, in local, national and international media. 2. To encourage efficient and effective internal and external communications using a variety of media Key role D: To liaise with External Agencies 1. To liaise with local and national government agencies such as Lincoln City Council, Lincolnshire County Council and the agencies listed below under ‘Committees’. 2. Wherever possible, assure de-confliction between Cathedral events and external events that might undermine Cathedral outcomes.

Key role E: To manage Business Services Department Personnel 1. To act as line manager for the Events, Grants & Donations, Marketing & Communications and Visitor Services office staff. 2. To identify and implement appropriate training and development opportunities and support for Department personnel. 3. To supervise the Department and delegate responsibility, authority and accountability as appropriate. 4. To conduct annual appraisals, focusing on performance in appointment, training and development needs, and potential for employment in more senior roles.

Key role F: Other duties 1. To deputise for the Chapter Clerk from time to time and as requested 2. To be a positive role model and a proactive external ambassador for the Cathedral at all times 3. Network with other and large churches to ensure that Lincoln Cathedral both contributes to and benefits from sharing information and best practice 4. Any other duties that reasonably fall within the scope of this role description

Committees and Other Responsibilities: 1. Events Committee 2. Senior Lay Management Team 3. Music, Fabric and Library Councils (in attendance) 4. Other relevant internal committees as required 5. External Organisation meetings including: a. Visit Lincoln b. Lincoln BIG c. Lincoln Culture & Arts Partnership d. Lincolnshire Show e. Bailgate Area Guild

Person specification: The Cathedral’s Business Development Manager will: 1. Be a person who is in sympathy with the aims and the ethos of the and has a passion for Lincoln Cathedral and its communities 2. Have demonstrated success at fundraising, building long terms relationships with grant making bodies and individuals 3. Be able to demonstrate a detailed knowledge and practical experience of developing and implementing marketing and communications strategies using appropriate media and materials to get their message across 4. Understand the principles of financial planning and budgeting and be practised in the same 5. Be energised, dynamic, focussed and motivated to succeed 6. Use his/her initiative within given intent, direction, guidance and constraints 7. Have strong interpersonal, communication, management and leadership skills 8. Delegate where appropriate 9. Work well independently as well as part of a team 10. Exercise timely, sensible and sensitive decision making

MAIN PARTICULARS OF THE POST Salary: £35,000 - £40,000 depending upon experience

Pension: All eligible employees will be automatically enrolled in the Pension Builder 2014 section of the Church Workers Pension Scheme operated by the Church of England Pensions Board Working hours: 35 hours per week Working pattern: The usual working hours are Monday to Friday 9am to 5pm with 1 hour for lunch. Flexibility will be required outside of these hours. Time off in lieu may be taken with prior agreement with the Chapter Clerk Holidays: 33 days per annum, 3 days of which must be held for the period between Christmas and New Year APPLICATION PROCESS Please submit your application using the application form. A CV is not an acceptable substitute but may be attached as an additional document if you wish. INTERVIEW AND CLOSING DATES Closing date 24 May 2017, by 5pm The selection process which will include an interview, presentation and aptitude tests will take place on 5 or 6 June 2017

i The Association of Leading Visitor Attractions.