Good Things Come to Those Who Wait Good Things Come To
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AIDA PRIMA BY: FREDERIK ERDMANN he christening of AIDA market, but also as a hub for skill just as much as the success of the new flagship as a 'birthday Cruises' new flagship, cruises: As the first cruise ship ever, the club cruising approach on the present' for the 20th anniversary – in GoodGood thingsthings comecome the 125,572 GT "AIDAprima" will operate from a German source market. Quite fact, the vessel was supposed to be "AIDAprima", has German base port year round. suitable, the ship was christened delivered already more than a year highlighted the 20th Her construction was heavily exactly one month before the 20th earlier, in March 2015. Tanniversary of Germany's leading delayed, nevertheless the anniversary of AIDA Cruises, which cruise operator. Moreover, the "AIDAprima" eventually constitutes a had started commercial operation Heavily delayed toto thosethose whowho waitwait Japanese-built vessel – which success both for her builders, the back on 7th June 1995 with the first but of high quality accommodates 3,300 passengers Nagasaki Shipyard & Machinery "AIDA", identical with today's Accepting the order for "AIDAprima" and a crew of some 900 – is setting Works within Mitsubishi Heavy "AIDAcara". When AIDA signed the and her sistership to be named the new standards with regard to green Industries, Ltd., and for the contract with Mitsubishi Heavy "AIDAperla" – which is now due for cruising – and with regard to operator, AIDA Cruises: She Industries back in 2011, the delivery in 2017 – in summer 2011 Germany's position not only as a represents Japanese engineering company had no intention of getting marked the beginning of a very 01 EFOPLISTIS I 10.2016 10.2016 I EFOPLISTIS 02 AIDA PRIMA difficult road for Mitsubishi Heavy record of supplying AIDA Cruises with and March 2016 were agreed as finalising the design, delays in Industries. First of all, winning a new tonnage. The contract volume delivery dates. "At the time of the approvals, confusion on items to be contract from Carnival Corporation & was not disclosed when the order contract, we deemed that possible purchased and other issues plc was a big success for the agreement was announced on 3rd based on our track record", Shunichi conspired to hold back the Japanese group: So far, Carnival had August 2011, but Shunichi Miyanaga Miyanaga said in a statement later. production schedule. By mid-2013 focussed its newbuilding activity – President and CEO of Mitsubishi Soon, however, problems turned up MHI responded to the upcoming mainly on yards in Northern Europe, Heavy Industries (MHI) – later which MHI's president later revealed problems by exchanging key and also all existing AIDA cruise indicated that it was in the region of when presenting the 3rd quarter personnel and bringing in additional vessels were of European origin. With 650 million USD per unit. results of 2015 in a speech held in engineers from outside. Yet it was the so-called "Hyperion Class" February 2016: Almost ten years had impossible to catch up with the time Mitsubishi offered Carnival to build ccording to MHI's planning, passed since MHI built its final cruise already lost: In two steps, the delivery twin ships of a very sophisticated the design and procurement ships, the 116,000 GT Diamond of "AIDAprima" was first delayed to design: "AIDAprima" and her sister A process for the first ship – Princess and Sapphire Princess October 2015 and then to April 2016. were to set new standards of "AIDAprima" was to be completed by delivered to Princess Cruises. In that efficiency and eco-friendliness, both early 2014 and the delivery to take decade, a lot had changed – for lready in spring 2014 AIDA fitted with an advanced propulsion place by the end of 2014. For the example with regard to safety Cruises was forced to cancel plant and advanced exhaust gas second ship, design and regulations or the technical outfitting Athe planned 86-day world cleansing. Secondly, it came as a procurement were to be finished by of cabins which, as a standard, have cruise of "AIDAprima" – as a highlight, mere sensation for the cruise industry early 2015 with delivery to take place to be equipped with WiFi these days. the operator had planned to promote that Mitsubishi had been able to by early 2016. When the official As a result, the concept realisation the delivery voyage from Japan to secure the contract against renowned building contract document between took a lot of time in the planning Germany as an exclusive world European yards such as German Carnival and Mitsubishi was signed phase scheduled for "AIDAprima". A cruise targeting especially loyal Meyer-Werft, which held a long on 2nd November 2011, March 2015 combination of problems with AIDA-customers. New plans for a 03 EFOPLISTIS I 10.2016 AIDA PRIMA world cruise taking place in two steps commercial operation within a very increase, especially as the second their new "Hyperion Class" in were drawn up, just as well as a limited time frame. On 21st April the vessel of the "Hyperion Class" is still 2009/10, the idea was to launch a concept for temporary employment "AIDAprima" arrived at Hamburg after pending delivery. On the other hand, new kind of cruise product suitable of the "AIDAprima" in the Arabic her lengthy transfer voyage it has already become clear that the for year-round operation from region during the 2015/16 winter. But comprising a passage of the Suez Japanese yard has delivered a Germany. Traditionally, cruises from also these plans had to be aborted Canal as well as several bunker superb ship: The quality of German ports (Hamburg, Kiel, later when it became clear the ship stops. On 30th April she commenced "AIDAprima" fully complies with the Rostock-Warnemünde and would be delivered only in the scheduled operation on the agreed, high standard, and the ship's Bremerhaven are the country's main beginning of 2016. On 3rd May 2014 'Metropolis' route departing from technical installations work without cruise hubs) have been limited the "AIDAprima" was eventually Hamburg. The formal name-giving fault. Despite minimal time between mainly to the summer period launched. Outfitting subsequently occurred only after the first regular the delivery and the commercial extending from late April to early/mid commended. In January 2016, as the cruise: At 22:15 hrs on 7th May the inauguration the ship fully met its October. Since about a decade there ship was almost complete, a series of "AIDAprima" was christened during passengers' expectations already on have been off-season calls (including three fires broke out onboard within the "Hamburger Hafengeburtstag" the first voyage. Despite generating Christmas market itineraries) as well, just one month, but all blazes came festivities with 1.6 million people losses and being plagued by a hefty but only in a very limited number – under control quickly without causing watching the event. Her godmother delay, the "AIDAprima" has thus generally, the chilly, often windy and any major damage or further became Emma Schweiger, a 2002- earned her yard much recognition for rainy North European weather is delaying the delivery date. On 14th born German child actress their work. Shunichi Miyanaga is rarely suitable for cruising. AIDA's March 2016 the "AIDAprima" was originating from Los Angeles and quite probably right when attributing approach was to overcome these finally acquired by AIDA Cruises with now living in Hamburg. the problems to the fact that constraints by designing a ship with the signing of delivery documents For her Japanese yard, the "AIDAprima" is the first ship in a new spaces creating an outdoor between the owner and yard. On the "AIDAprima" has become a financial series. atmosphere while protecting its same day the ship left Nagasaki, its disaster. By early 2016, Mitsubishi guests against the impact of the birthplace, to take course on Europe Heavy Industries had already booked Designed for year-round atmosphere. This has been achieved – without any passengers, but with a loss of 1.7 billion USD for the operation from Germany onboard the "AIDAprima", about most of its crew already onboard in project, resulting from delays and Once Carnival and AIDA Cruises which AIDA Cruises says in its order to get the vessel ready for cost overruns. This loss may further conceived the conceptual idea for marketing: "Summer makes you 10.2016 I EFOPLISTIS 06 AIDA PRIMA lucky, and this is why the summer concentrated on Amsterdam, and Cologne area. Cruises departing between Oslo and Kiel, backing her spending two weeks onboard the never ends onboard AIDAprima". the overnight call allows passengers from Hamburg are branded as up with the sistership "COLOR "AIDAprima". This means nothing else Having created a cruise experience to join the Dutch capital's nightlife. "Metropolenroute 1" ("Metropolis' MAGIC" in 2007. While these 75,027 then experiencing the very same independent from the weather After its departure from Rotterdam Route 1"), while the cruises GT ships accommodating up to cruise twice! outside, AIDA Cruises put its new the "AIDAprima" spends another 26 departing from Rotterdam are called 2,750 passengers are genuine flagship on a repeating itinerary from hours at sea, giving its guests lots of "Metropolenroute 2". Rather than on ferries with considerably capacity Club cruising approach Hamburg to a number of regular opportunity to conclude their the ports, AIDA Cruises' marketing also for cargo, Color Line introduced AIDA Cruises' philosophy has always ports in western Europe: Every vacation again using the ship's vast concentrates on the capitals them to the market as "cruise ships been based on the club holiday Saturday – starting on 30th April variety of amenities. At 08:00 hrs on standing behind, stressing the with car decks" and offered year- approach which enjoys great 2016 – the ship departs from Saturday the ship is eventually back "AIDAprima" is taking her round mini-cruises from both Oslo popularity on the German travel Hamburg at 18:00 hrs.