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1 Erin Hampson Final Portfolio on Governor Phil Bredesen Applied Erin Hampson Final Portfolio on Governor Phil Bredesen Applied Political Writing 443 December 4th, 2018 Introduction I spent this semester following and analyzing the communications of the Governor Phil Bredesen (D.) in the 2018 United States’ Senate race against now Senator Marsha Blackburn (R.). Governor Bredesen served as the Mayor of Nashville and the Governor of Tennessee before campaigning for Tennessee Senator. He is a Democrat in a predominately Republican state but was very well liked while in office and following his time in office. Gov. Bredesen is seen as a man that can work well with Republicans and can bridge the gap between the two sides of the isle. This semester I learned that being well-liked is not a guarantee that someone will be voted into any office, including Senator. This election cycle was unique in comparison to midterm elections prior to the 2016 general election, in that I think voters continue to be swayed to vote based on varying levels of passion or fear. Additionally, I learned that communication tactics that focus on voters’ passions, emotions, and fears should not be underestimated or discredited as unsuccessful. In class we discussed, and this proved itself to be accurate in my analyzation of this campaign, that Democratic politicians tend to speak to the more facts based or logistic side of issues while Republicans have more success in speaking to the more emotional and passionate side of issues. 1 Table of Contents 1. Message Box……………………………………………………………………...…page 3 2. Media Advisory….…………………………………………………………….....…page 4 3. Talking Points……………………………………………………………………page 5– 6 4. News Release……………………………………………………………………page 7– 8 5. News Story……………………………………………………………………page 9 – 10 6. Speech……………………………………………………………………...…page 11 – 14 7. Communications Plan………………………………………………….….…pages 15– 16 8. Word Cloud……………………………………………………………………...…page 17 9. Op-ed……………………………………………………………………….…page 18 – 19 2 Message Box Tennessee US Senate Campaign: Phil Bredesen (D) - us, running against Marsha Blackburn (R) - them Us on Us Them on Them -moderate Dem -N/A -Loyal to TN, experienced in politics, knows the people (former Nashville mayor, then TN governor) -Very well educated, Harvard alumni -came from a working family, divorced, mother went to work -Humble man, didn’t except salary as governor -Founded his own insurance company -as Nash. Mayor (added hundreds of teachers, 30+ new schools, renovated more, brought in sports teams to increase state revenue, served twice) -as TN Gov. (elected in second run, focused on improving schools, and fixing TennCare, reduced the TennCare cost by $500 mills, created new healthcare program for preexisting, raised teacher salary, “war on meth,”) easily won reelection -Corker liked him, worked well together, “crossover appeal” -Not from TN, born in NJ, raised in NY, lived in MA - N/A -Ran to represent MA in the senate in 1969 -against the true 2nd Amendment interests of the people (vetoed against guns in bars, vetoed was over ridden) - "Bredesen's Bunker," (4.8 million-dollar entertainment annex under governor’s mansion, waste of even private money) -too middle of the road, remaining moderate to gain appeal/votes, more liberal than he lets on -pro-choice on abortion -goes back and forth on social issues (no to gay marriage, yes to same sex parents adopting, yes to loaded guns in cars, no to guns in bars) Them on Us Us on Them 3 MEDIA ADVISORY Contact: Erin Hampson September 11, 2018 Phone: 704-290-9342 Senate candidate Former Gov. Phil Bredesen to kick off Conversation Tour at Maplewood Highschool on Thursday NASHVILLE, Tenn. – Former Tennessee Gov. Phil Bredesen, Nashville’s Mayor David Briley, and Nashville’s State Rep. Jim Cooper welcome citizens from all across the state to join them on the football field of Maplewood Highschool on Tuesday, September 13th at 6 p.m. for an honest dialogue about some of the most crucial issues the state can work on together – what are his top messages, those should be what he is discussing, or its too vague. Following this event, Bredesen will continue this tour to continue the productive conversation. Bredesen looks forward to spending time with local men and women in a space that feels common sense to all Tennesseans; a high school football field. There will be a few food vendors to provide dinner and face painters to welcome all families to the event. Bredesen knows from experience that bringing together real people from all sides of the issues is the best way to create realistic solutions. As a former CEO, mayor, and governor, Bredesen has spent years working for and serving the people of Tennessee and he is excited to maintain a personal relationship with them. He will be discussing the three most important things to Tennesseans; healthcare, education, and our economy. What better place to have a common-sense conversation than on a football field? WHO: Senate Candidate Phil Bredesen Nashville Mayor David Briley State Rep. Jim Cooper WHAT: Conversation meeting for Tennessee residents WHERE: Maplewood Highschool 401 Walton Lane Nashville, TN 37216 WHEN: Thursday, September 13 at 6 p.m. WHY: To bring common sense back to Washington. ### 4 Talking Points: Phil Bredsen Spoken by the candidate Event: Discussion at Nashville High School • I am the Democratic candidate in this year’s Tennessee Senate Race, an experienced leader and a friend to many on both sides of the isle – you may remember me as your former Governor. Tennessee is my home, and I will continue to work for the betterment of it for my neighbors everywhere. Serving Tennessee all as your Governor was one of the greatest joys in my life, second only to being your neighbor and friend. • Having started a business in Tennessee myself, I appreciate the hard work it takes to create and maintain a business is the current economy. Bridging the gaps between company exec’s and hard-working men and women is crucial to moving Tennessee forward. • Growing up with divorced parents, a working mother, and supporting an elderly grandmother, family values have always remained a central focus of my life and therefore my time in office. Supporting families, especially women, mothers, and children through education policy initiatives is one of the things I am most proud of as my time as Nashville’s mayor • As the Mayor of Nashville, I committed to improving our schools by bringing in hundreds more teachers and improving facilities. More than just that, I brought a curriculum to Nashville focused on the basics and fundamentals of learning. • As Tennessee’s 48th Governor, I worked tirelessly to stabilize our state’s economy. Part of this was done by adjusting TennCare to fit the realistic, common sense needs of our great state’s people. Taking out parts where we could, my team and I were able to bring our health care plan back into our practical budget; a budget that both my Democrat and Republican colleagues worked with following its establishment. • From my own experiences starting my own business, supporting our state’s educators, and working to improve everyday citizens’ healthcare I learned about the people of Tennessee. I learned how difficult it can be to support a family in this society we find ourselves in, on more than one level. Which is why I championed programs to both reform workers’ compensations and address methamphetamine use. These programs were developed with our families, neighbors, and friends in mind; how do we ensure Tennesseans are making living wages, and living a life worth waging for? • Looking at what I can do now for Tennessee, I am excited and determine to take what I have learned from you all to Washington to bring some common-sense policies to three areas every person here and in Tennessee is impacted by; the economy, healthcare, and education. 5 • I support the efforts to fix our state’s economy. We have seen that Tennessee has “generated more than $34 billion in new business investment” since we have begun to work together, and I will only continue to build on that momentum. • Aside from working with leaders in our communities coming from all walks of life, another passion of mine is Healthcare. I built a health care management company and put together a book on fixing, reforming and building a sustainable health care system. As your next Senator, I will continue to champion these issues until there is no Tennessean that cannot afford or access health care. • Education has always been a main focus of my times serving in political office. As every parent, educator, or kind neighbor knows; these children are our future and education is the key for them and every Tennessean to reach the highest level of success. Working with leaders in higher-education for ways to make college degrees more accessible has been and will continue to be on my agenda as your next state Senator. 6 For Immediate Release Contact: Erin Hampson September 25th, 2018 Phone: 704-290-9342 Senate Candidate Gov. Bredesen dedicates first stop of discussion tour to working parents with an event complete with dinner and entertainment, welcoming to all families NASHVILLE, Tenn. – Senate candidate, Governor Phil Bredesen, Nashville Mayor David Briley, and Nashville State Rep. Jim Cooper welcomed educators, students, parents, and community leaders, and over 100 local residents of the greater Nashville area to the football field of Maplewood High School to begin discussing and collaborating on his education policies. The event took place in an atmosphere of team building, dinner table collaborations, and fun for children of all ages in attendance. Governor Bredesen directly addressed some of the biggest issues facing families of Nashville. “The big players in Washington need a lesson in common sense policy. They could learn a thing or two from us Tennesseans about hard work, supporting our families, and supporting our neighbors.
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