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September-October 2015 YMN0515-UniversalCo-Op.indd 5 3/24/15 11:07 AM YMN1015-Plymouth.indd 1 9/9/15 9:14 AM 002_YMSO15EdLetter.FINAL:Layout 1 9/8/15 10:25 AM Page 2 EDITOR’S LETTER techno ROSE CALLAHAN The other day I was in a store that had no traditional registers. Employees wielding devices milled around what was once the cash wrap, and when I walked up with an impulse purchase, they were happy to help me. But then the device didn’t work. So the “cashier” went into the back to get a new one. I waited patiently. That one didn’t work either. I offered cash, but she couldn’t take it. And in that moment my desire to impulsively make this purchase disappeared. The employee tried to con- vince me that it would be just “one moment more” as I watched the device slowly boot up. In the end I walked out empty-handed. Technology is great. It’s necessary. It’s crucial for small businesses. But we can’t be completely reliant on it. We must learn how to be flexible, use the technology to augment our ways of doing business, not rule it. I recently listened to a podcast about automated, driverless vehicles. The theory is that someday we will not own cars; instead the streets will be filled with driverless cars that we can get in and out of like ongoing taxis. It’s appealing, of course, but it’s also a little daunting. I’m not sure the world is ready to make that shift. And that is, I think, where yarn comes in. People embrace knitting and crocheting on the cover so they can do things for themselves, with their own hands. Yet yarn lovers have always BULL’S-EYE! been early adapters of technology—among the first to embrace blogging and to find Hit the mark with any one of the dozens of tweedy colors available in ways to use the Internet to enhance the wider yarn community rather than fragment it. Knit One Crochet Too’s Brae Tweed. This issue, we look at how working with your hands has benefits beyond those we The 60% merino wool/20% baby llama/10% bamboo/10% donegal is a know—that it fights depression, improves your mental health. It can have a real effect winner. www.knitonecrochettoo.com on, ironically, the math aptitude of children (the ones who will be creating our robot Photograph by Marcus Tullis overlords?). We look at the ways technology has allowed for more autonomy when pub- lishing your own books—but at what cost? I’d love to hear how you’re using technology in new ways while still maintaining the same personal touch that is the hallmark of a successful business. Don’t ever hesitate to email me at [email protected]. Erin Slonaker, Editor in Chief FOLLOW YARN MARKET NEWS MAGAZINE ON FACEBOOK 2 YMN1015-Koigu.indd 1 8/28/15 12:06 PM 004_YMSO15TOC.FINAL:Layout 1 9/2/15 10:45 AM Page 4 features 36 I KNIT, THEREFORE I CAN The link between handcrafts and emo- tional well-being. By Carrie Barron, M.D. 40 GOING TO PRESS A look at self-publishing in the fiber world. By Carol J. Sulcoski SEPTEMBER/OCTOBER 2015 30 Kristine Vejar is celebrating the release of her new book with a selection of special hand- dyeing kits. 10 MARCUS TULLIS in every issue 2 EDITOR’S LETTER 8 MARKET REPORT 16 BOOK REVIEWS 18 YARN FORWARD 20 TNNA UPDATE Developing yarns Yarns that glimmer 22 YARN GROUP UPDATE gives Berroco’s Warren and shimmer are hot 23 SPINNING & WEAVING GROUP Wheelock the freedom this holiday season. 24 CYC UPDATE 44 to create. 18 25 RAVELRY 26 SMART ONLINE 28 SMART MERCHANDISING 30 SMART LEGAL 32 RETAIL PROFILE Loops, Tulsa, Oklahoma 34 COMPANY PROFILE ChiaoGoo 44 CELEBRITY INTERVIEW Berroco’s Warren Wheelock “Knitting keeps me To self-publish or sane,” says the owner not to self-publish? of Loops, which is cele- That is the question. 32 brating its 10th year. 40 YMN1015-Westminster.indd 1 8/28/15 12:05 PM 006_YMSO15Masthead.REVISE:YMNMA05masthead 9/1/15 3:04 PM Page 6 Editorial Director TRISHA MALCOLM Editor in Chief ERIN SLONAKER Creative Director JOE VIOR Managing Editor LESLIE A. BARBER EDITORIAL Contributing Editors CAROL J. SULCOSKI LESLIE PETROVSKI ARTANDPRODUCTION Online Production Manager JOE WOOD Senior Graphic Designer ALICIA MACKIN ADVERTISING,EVENTSANDMARKETING Director of Advertising Sales DOREEN CONNORS (212) 937-2554, [email protected] Accounts Manager REBECCA KEVELSON (212) 937-2557, [email protected] Events Director GABRIELLE ALD (212) 225-9001, [email protected] Marketing Manager BETH RITTER (212) 225-9006, [email protected] Events Manager KARIMA AMIR (212) 225-9011, [email protected] SOHOPUBLISHINGCOMPANY President ART JOINNIDES Publisher DAVID JOINNIDES Controller ELAINE MOWBRAY CONFERENCEADVISORYBOARD JOAN LOOI, Sales Rep BETSY PERRY, Classic Elite Yarns Magazine Publishers of America Manufactured and printed in the United States of America Yarn Market News™ is a trademark of SoHo Publishing, LLC. YMN is published three times a year, in January, May and September/October, in the U.S. and Canada. Copyright © 2015 by SoHo Publishing Company, LLC, 161 Avenue of the Americas, Suite 1301, New York, NY 10013. No part of this book may be copied or reproduced by any means without written permission of the Publisher. Executive, publishing, editorial and adver- tising offices: 161Avenue of the Americas, Suite 1301, New York, NY 10013. HOW TO REACH US TO SUBSCRIBE, CHANGE AN ADDRESS OR CANCEL A SUBSCRIPTION: visit www.yarnmarketnews.com or e-mail [email protected] EDITORIAL COMMENTS: e-mail: [email protected] or [email protected] The next issue of YMN will mail on December 7. ¬ 007_YMSO15ConferenceAD.FINAL:Layout 1 9/2/15 1:00 PM Page 7 SAVE THE DATE! SMARTSMART BUSINESS BUSINESS CONFERENCE CONFERENCE ATLANTA March 6–8, 2016 A three-day symposium featuring speakers and sessions devoted to providing the information needed to thrive in today’s marketplace. CONFERENCE INCLUDES: • VIP gift bag overflowing with relevant samples • Luncheon with guided networking topics • Cocktail party to meet fellow store owners • Gala dinner with inspiring keynote speaker ¬ • Atlanta–area yarn crawl VISIT WEBSITE FOR DETAILS ¬ www.yarnmarketnews.com 008-013_YMSO15MarketReport.FINAL:Layout 1 9/8/15 10:34 AM Page 8 MARKET REPORT BYCAROLJ.SULCOSKI CREATING YOUR SHINE M Rowan announced an exciting collections, Daytime and Evening, new collaboration with Austrian with Atkinson knitting in beads and crystal company Swarovski to pre- Kohlhoffer sewing them on. (Atkin- mier in its fall 2015 collection. Part of son’s exquisite beaded wedding gown Rowan’s Create Your Style initiative, created much buzz at TNNA’s trade the collaboration will “celebrate the show in Columbus.) brilliance their crystals can bring to Each collection has its own pat- knitted garments while creating a tern brochure; accessory patterns from unique, personal effect,” says Linda both collections will also be available Pratt, consumer marketing manager as paid downloads via Ravelry.com. of Westminster Fibers. Also available is an accent yarn called The Create Your Shine program Kidsilk Haze Shine, consisting of features crystals in several key colors three plies of Rowan’s best-selling and sizes, along with curated collec- Kidsilk Haze twisted with a ply of tions of Swarovski beads and crystals cotton strung with approximately 100 CHANGING OF in designer packages. Beads and 3mm Swarovski crystals. These 10- crystals can be knitted into the work meter balls will be used as accents THE GUARD or used as embellishments sewn onto on free patterns that will debut on est wishes to author, award-winning author, journalist a finished design. Tospotlight this Rowan’s website later this year. teacher, fiber consultant and television host, has replaced versatility, Rowan designer Jennie Shipping begins October 1, with a B spring collection to follow in early and television personality Brett Bara as the show’s new host. Atkinson collaborated with Swarovski 2016. www.knitrowan.com Bara, who recently announced her Norville is a lifelong knitter and designer Marlene Kohlhoffer on two departure from the public televi- crocheter; her eponymous yarn sion show Knit and Crochet Now! collection was launched by Premier after an amazing eight-year run Yarns in 2008 and now features HOW SWEET IT IS as host. “It has been so much fun more than 20 individual yarns. Artisan dyer SweetGeorgia Yarns that SweetGeorgia releases and will to be part of [the show],” says Fans of KCN can binge-watch M announced that Tabetha Hedrick will design patterns herself. Bara. “I’ll miss the entire KCN all eight seasons of the show via an join the company as its new design “I’m excited to welcome Tabetha to family. I look forward to following All-Access Membership, which director for knitwear. Hedrick, a con- the SweetGeorgia family,” said Felicia the show.” Bara will turn her enables subscribers to watch shows Lo, founder and creative director of full-time attention to Brooklyn on demand, download all projects SweetGeorgia. “Her eye for design, com- Craft Company, her craft and DIY featured in the shows, plus other bined with her experience in building studio offering classes, studio benefits, for an annual fee of tributing editor at Creative Knitting collections from start to finish, makes space and special events. $24.95. Learn more at www.annies magazine, will be responsible for man- her the perfect representative for our Deborah Norville (above), catalog.com/knitandcrochetnow. aging the patterns and collections brand.” www.sweetgeorgiayarns.com GOODWILL HUNTING M Shira Blumenthal (left) was recently named company. I’ve dreamed of working for Lion Brand for as long as I can remember.” Brand Ambassador for Lion Brand Yarn Co.
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